APEEJAY INSTITUTE OF TECHNOLOGY-SCHOOL OF

MANAGEMENT, GREATER NOIDA

ENTERPRENEURSHIP (BUSINESS PLAN)
A-ONE COFFEE HOUSE
Submitted in the partial fulfillment for the award of
Degree of “Post Graduate Diploma in Management”

Under the Guidance of:Dr. Poonam Kain
Submitted By:
Radhe Shayam Jha
Santosh Kumar Yadav
Santosh Pandit
Ram manohar
Saurabh Kumar

M2012081
M2012096
M2012097
M2012091
M2012099

PGDM (G)
PGDM (G)
PGDM (G)
PGDM (G)
PGDM (G)

Executive Summary
A-one coffee house is a coffee shop located at Laxmi
Nagar (New Delhi). A-one coffee house serves all type of coffee to
provide refreshment. A-one coffee focus all type of customers such
as youngsters, mature, children, professionals etc. it also serves
verity in coffee and new innovations with coffee.
It adopt eco- friendly environment for our coffee house.
We serve coffee in clay cup. There are eco -friendly furniture use
in coffee house.
Brief Profile of the Entrepreneur
Radhe shayam (Finance & Marketing)
Santosh Kumar Yadav (Finance & Marketing)
Ram manohar Kumar (Marketing & Production)
Santosh Pandit (Marketing & Production)
Saurabh Kumar (Marketing & Production).

Experience skills: Nil Aim: Financial Analyst Strength: Learning Approach Description: Providing Quality coffee and better service Score card:80 .Name:-Santosh Kumar Yadav Age:-23 Address: 22/3. WZ-3A B block near mother dairy (Laxmi Nagar) Name of the business plan: Coffee House Type of business plan: Partnership Educational Qualification: Pursuing PGDM from AIT-School of Management.

Experience skills: Nil Aim: Finance Head Strength: Hard Worker Description: Providing Quality coffee and better service Sore card:78 . WZ-3A B block near mother dairy (Laxmi Nagar) Name of the business plan: Coffee House Type of business plan: Partnership Educational Qualification: Pursuing PGDM from AIT-School of Management.Name:-Radhe Shayam Age:-24 Address: 22/3.

WZ-3A B block near mother dairy (Laxmi Nagar) Name of the business plan: Coffee House Type of business plan: Partnership Educational Qualification: Pursuing PGDM from AIT-School of Management. Experience skills: Nil Aim: Maintain the Brand position of the organization Strength: Convincing power Description: Providing Quality coffee and better service Score card: .Name:-Ram Manohar Kumar Age:-24 Address: 22/3.

WZ-3A B block near mother dairy (Laxmi Nagar) Name of the business plan: Coffee House Type of business plan: Partnership Educational Qualification: Pursuing PGDM from AIT-School of Management.Name:-Santosh Pandit Age:-25 Address: 22/3. Experience skills: 2 years in hospitality Aim: Achieve highest position in the organization Strength: Handle the pressure Description: Providing Quality coffee and better service Score card: 75 .

Experience skills: Nil Aim: Successful Business man Strength: Handle the pressure Description: Providing Quality coffee and better service Score card: 60 Project’s Contribution to the Economy  To increase the standard of living. .  To provide employment of the people.Name:-Saurabh Kumar Age:-26 Address: 22/3. WZ-3A B block near mother dairy (Laxmi Nagar) Name of the business plan: Coffee House Type of business plan: Partnership Educational Qualification: Pursuing PGDM from AIT-School of Management.

000 .30. The market need is for coffee shop that provides refreshment. 00. A-one coffee offers verity in coffee.Situational Analysis A-one coffee is in its first year of business as a start-up business. Chocolate. It recognized the fact that a comprehensive. Cream. strategic marketing plan is required to ensure profitability and success. convenience and reasonable price charged. Labor : 10 Cost of Project : Rs. Icecream. Paneer. Situational analysis also include • Project at glance • Market needs • Swot analysis Marketing Plan PROJCET AT A GLANCE Shop name : A-one coffee house Product : Coffee Location : Laxmi Nagar (New Delhi) Capacity : 6000 cups/month Raw material : Coffee bean. Sugar. tea Land : 1500 sq. Milk. Potato.

Product Description • • • • • • • • • • • • • • • • • A-one coffee unique roasting style flavored coffee Cold Coffee with chocolate ice-cream Coffee with cinnamon stick Hot coffee Coffee with cream Black coffee Sugar free Green tea Ice tea Shakes Garlic Bread Potato finger Burger Veg Samosa Cookie Tandoori paneer sandwich Comparison with its competitor On the basis of product quality On the basis of price On the basis of service Its competitor • Costa coffee • Barista .

110-200  Burger Rs.75-95 Sales Forecast Year 2013-14 2014-15 Sales(Rs.• Café Coffee Day • Nestle • Fastrack Menu Card  Coffee Rs.100-195  Tea Rs.50-80  Shakes Rs.00.000 .00.60-120  Ice-cream Rs.) 60.000 80.40-150  Potato Finger Rs.

Promotional Measures  Special discount offers on weekend.  Provide coupons. Marketing Strategy Market need • Convenience : The area of coffee shop is convenient for valuable customer because it is near to new court and college area • Customer services : Servicing the customer with superior attention is what the employee are trained to provide • Competitive pricing : The price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee culture and café coffee day. SWOT Analysis Strength:  Ensure quality of product  Focusing on customer teats and preferences  Pricing policy  Convenient area .

and youngsters who like refreshment in their busy schedule . students. professionals. Punch line: “Love at first sip” Target market:  Middle class. Friendly environment Weakness:  Existing competitors  Limited range of coffee  Difficult to maintain Opportunity:  Introduce online/ telephone order system  Developing new product and services in future  New machines of coffee maker are introduce in market Threats:  Government rules and regulation Purpose: To deliver an unbeatable coffee experience.

. There is existing competitors in the market so it’s difficult to survive in market so we more focus on youngsters and students and for those we provide entertainment source like customer play musical instruments in our shop.  Promotion : Our shop is located in traffic area so it will significantly increase visibilities. Children who love sweet and cold coffee Advertisement:  In local news paper  Store front display Positioning  Expression competitive edge is based on customer taste and preferences.  Distribution: A-one coffee products will be dispended from our one and only shop. We provide home delivery. Marketing mix  Pricing: A-one coffee pricing scheme will be based on a competitive pricing model with other similar product providers.

200.15000 Rs.10000 . 000 Production Plan Fixed Capital • Rent • Machinery • Freezer • Furniture • Utensils Life of fixed capital-10years Cost of raw material  Coffee powder  Milk  Potato  Tea  Ice-cream  Others Rs.10000 Rs.5000 Rs.14000 Rs.30000 Rs. Customer services :  We provide products based on customer’s taste and preferences.  Marketing Budget Rs.

30.000 Security of Loan-Gold .Availability of raw material Rural areas and distributor Cost of labor 6500/-per month Maintenance and repairs should be done every 3 years. Organization and management Plan Form of Business-coffee house Pre-operating Expenses • Fixtures and Fitting • Lighting Administrative Expenses Computer Printing machinery Financial Plan Project cost-Rs. 00.

00.000 600.Trading and Profit&Loss A/c Particulars Amount Particulars Amount To opening stock 100.000 By sale 60.000 To depreciation To insurance To printing charges To salaries To discount To interest To net profit Total 20000 20000 5000 900.00.00.000 6000 30000 5009000 5985000 By gross profit 5985000 Total 5985000 .000 To purchase 50000 To gross profit 5985000 60.

000 Furniture Air conditioner Current Assets Cash in hand Total 3050.000 Fixed Assets Loan from 20.000 350.00.000 Cash at bank Total 12.00.000 3050.000 Machinery financial &utensils Institution Creditors 50.000 .00.000 300.000 400.00.Balance sheet Particulars Amount Particulars Capital Employed 10.000 8.

C Interest repairs Depreciation Total(B) 2100000 30.000 20000 18000 338000 (B)Fixed cost Other F.Annual forecasted Cost for three years Particulars 2013-14 2014-15 2015-16 Plant efficiency 90% 93% 95% (A) Variable cost Other expenses Raw material Crocary Power & Water Total(A) 200.000 5000 32700 2167700 2100000 40000 5000 32700 2177700 2100000 50.000 17000 18000 285000 300.000 15000 18000 233000 250.000 5000 32700 2187700 .

000) (30. 00. 00.000) (430. 00.000 (900. 000) B) Net cash from investing activities Cash flow from financing activities Repayment of long term borrowing Interest paid C) Net cash used in financing activities Net increase in cash balance (A+B+C) (21.000) 1067300 .000) 10.Cash Flow Statement Cash from operating activities Cash receipts from customers Cash paid to suppliers and employees Cash generated from operations Income tax A)Net cash from operating activities 50.000 (1502700) 3597300 Cash flow from operating activities Cash flow from investing activities Purchase of fixed assets (2100.000) (400.

000/0.9611 = Rs.P (in Rs.35 .996.) = Total F.E.C / PV ratio Pv ratio =Contribution/sale =2100.84. 21.Break Even Point B.