Traditional marketing tool

Over the years, many brands and businesses have started to adopt Internet marketing much
more extensively than traditional mass media marketing..
Internet marketing has been successfully aligning with how modern consumers today have
changed their purchasing behaviors. The studies indicate that consumers now rely more on what
they have learned and researched from the Internet and social media before they make any final
purchasing decision. Gartner predicts that by the year 2015, 80% of consumers’ spending
decisions will be influenced heavily by mobile marketing and social media marketing.

The PROs Of Full Internet Marketing Campaign

Internet Marketing Can Reach Targeted Customers More Effectively

One of the key characteristics of full Internet marketing is that these digital marketing tools were
designed to target specific sets of customers or audiences. Unlike traditional mass media
marketing where advertisements are broadcasted to anyone, even those who do not like or are
not interested in a particular product or service. Internet marketing which is a form on inbound
marketing attracts targeted customers who are specifically looking for the brands, products or
services a particular digital marketing campaign is focused on.

Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. Internet marketing channels are cheaper compare to traditional media channels. leaving mass media marketing a mere 2 percent response rate. What you get are immediate results for your marketing efforts. and in many cases websites can generate traffic even for free.  Internet Marketing is Cost Effective Compared to traditional mass media marketing. Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers. The results are above-average conversions to either leads or sales every time a targeted customer visits your landing pages or websites as outline in the graph below from the 2013 State of Inbound Marketing Report from HubSpot. Gartner’s Research Director Adam Sarner indicated that more and more people are relying on mobile and social media marketing for their purchasing. The chart below from HubSpot highlighted that up to 27% of digital marketers reported that they spend the lowest total average lead costs on . Internet Marketing Delivers Immediate Results eMarketer reported that real-time marketing tools can bring businesses more benefits than other tools. maintenance fees. Some businesses also need not spend huge amounts on property rentals. Internet marketing is much more cost-effective. and overhead costs for stock rooms as products can be drop shipped directly from your supplier to your end customer.

 Internet Marketing Results are Measurable Unlike traditional mass media that register vague metrics or inaccurate survey results from a sampling of the actual target population. allowing businesses to reach and interact with targeted customers more than they could ever will using traditional marketing methods. Each click or visit to a landing page or websites. Internet marketing results are easily measurable and available in real media and email marketing. . Internet marketing analytics data can also give digital marketers a better insight about their targeted customers purchasing behavior among other things. businesses are not bound by brick-andmortar limitations when it comes to reaching out to a wider audience. sign ups.  Internet Marketing Can Reach a Wider or Even International Audience Since most Internet marketing activities are done online. On top of that. with other Internet marketing tool delivering the same results as compared to traditional forms of mass marketing. and online purchases can actually be measured very accurately allowing digital marketers to easily gauge which particular Internet marketing tool will work for them and bring the best results.

 Internet Marketing is Available 24/7 The World Wide Web never sleeps and so does Internet marketing.  Internet Marketing Can Leverage the Power of Social Media In an article from the Umass Darthmouth. number of manpower and available resources are not the main factors anymore in bringing success and revenues through your marketing campaigns. How effective and correctly you use Internet marketing channels will generate the results you need. the difference in the size. and generate great customer loyalty that benefits both the business and their clientele. it was reported that One third of the companies listed in the Inc. allowing business with little resources to sustain a physical 24-hour operations to compete in the digital marketplace using Internet marketing tools that can run virtually 24 hours a day and 7 days a week. The popularity of social media networks have come to a point that they have become very influential in swaying online consumers’ buying patterns and decisions – a fact that businesses can take advantage and leverage heavily upon in their Internet marketing strategies and campaigns. leveling the field that have allowed small and upcoming companies compete with the big boys.  Internet Marketing Levels The Playing Field Between Large and Small Businesses With Internet marketing. engagement is the key and being able to interact with targeted customers in real time can help build better customer-supplier relationships. build higher levels of trust. Internet Marketing Can Be Personalized Not only is Internet marketing highly targeted.  Internet Marketing Helps Build Relationships Traditional marketing is one way and there is very limited or no interaction between an advertiser and the end customer. offers and programs can be customized or personalized based on the profiles and other consumer behaviors your targeted audiences exhibit. This will give your customers better value for what they have paid for as well as a better insight of the kind of products and services your customers need and are looking for – which your business can provide or develop. 500 report the ability to financially determine the return on their social media investment. . With Internet marketing.

otherwise they will not be taken seriously by their targeted customers.  Internet Marketing May Not Be Appropriate for Your Product Some brands. Some products and services target the elderly and only a few percentages are tech savvy and may not have access or do not even know how to get online.  Internet Marketing Can Get Drowned by Too Much Online Ad Clutter The Internet is flooded by lots of online clutter. It would really be doubly hard for Internet marketers to get noticed by their targeted customers. and with the presence of too much competition. products or services have targeted audiences that may not be reached by Internet marketing channels. First impressions really matter whether you use traditional or Internet marketing and advertising channels so it would be to your greatest advantage to stay consistent and professional in whatever channel you are using for your campaigns. Digital marketers are scrambling to get into a better position for optimum visibility for their marketing and advertising campaigns. Internet marketing is faced with a great challenge of too much competition. you will only be wasting time and resources marketing your products or services through Internet means. Some consumers now have the tendency to simply ignore Internet advertising. Trademarks or logos can be used to defraud customers and take away a sizeable market share from you.  Internet Marketing Involves Too Much Competition Just like the proliferation of online ads. will make it doubly hard and expensive to get the attention of targeted audiences.  Internet Marketing Will Not be Taken Seriously if Not Done Professionally Business owners and digital marketers should focus on bringing their Internet marketing campaigns to professional levels.The CONs of Full Internet Marketing Campaign  Internet Marketing Campaigns Can Be Copied One of the dangers in Internet marketing is that a particular campaign can easily be copied by a competitor. Not only that. If that’s the case. product or service that will ruin your online reputation – and lose valuable targeted customers.  Internet Marketing Reputation Can Be Damaged by Negative Feedback . these can also be used for perpetrating negative and erroneous information about your brand.

SMM may prove detrimental to your brand. bringing in results that maybe opposite from what you expected. Getting a better understanding of the power of Internet marketing by giving a comprehensive look at its advantages and disadvantages will prepare business owners and digital marketers in years to come. particularly if SMM is done properly and effectively. into one of the most powerful digital marketing tools for brands and businesses. In many cases. It has proven a very cost-effective way for promotion and advertising in a new. . technology can break down and produce erroneous results that can severely affect your Internet marketing campaigns. preferring to choose or put more importance to products that they can actually touch before they purchase. not all people have already bought into the idea of Internet marketing. Social Media has grown from being a mere digital channel for “socializing” with other media. One promises profitable success. Many businesses are jumping into the Social Media Marketing (SMM) bandwagon.  Internet Marketing Is Not Yet Embraced by All People Lastly. THE PROS AND CONS OF SOCIAL MEDIA MARKETING FOR BUSINESS In the last few years. pay buttons that do not work and other similar stuff like can ruin your hold of your targeted audiences and lose good business. there are two sides to the SMM coin. Focusing only in Internet marketing will prevent you from reaching out to targeted audiences in this category which can still be very considerable in terms of numbers. As the Internet continue to evolve. many of which are not even properly planning or assessing the effectiveness and the impact of SMM for their companies and brands. subtle and very personal way that businesses are doubling their Social Media Marketing budgets during the next five years. On the other side. new technologies in Internet marketing will emerge and will define how products and services will be marketed in the near future.Digital marketing tools are prone to their perennial problem of negative feedback which can damage your online reputation.  Internet Marketing Is Highly Dependent on Technology Which Can Be Prone to Errors Digital marketing makes use and is highly dependent on technology. In truth. . Non-working links to important landing pages. Many are still concerned and have serious doubts in the security of online transactions that they fear going into one for business purposes.

A person-toperson and more interactive relationship with your targeted audiences means that you care for them. and social status. TV viewers) while SMM has the potential of reaching out to a very big audience that is totally unlimited in scope and reach – from around the globe. 4. you can reach up to 43% of them through social media marketing. and the following will tell you why. Social media marketing also caters to wide demographics regardless of sex. The most popular social media networks are practically free to join and all tools for interacting with other people are all available for free. Right now. This big audience is the main reason why 92% of digital marketers highlighted generating more exposure for their brands or business with their use of SMM. you can rely on Social Media Marketing for fast action and fast results. Social Media Marketing is Low Cost One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably lower cost that makes it very appealing for businesses. 3. Social Media Marketing Caters to a Big Audience One of the main advantages SMM has over traditional media marketing is that traditional marketing only caters to a fixed audience (eg. age. That’s a big market if you are targeting your products or services at this age range. which in turns generates trusts – which in turn breeds loyalty. 1. Social Media Marketing Nurtures Brand Loyalty The more you have healthy interactions with your targeted audiences on social media that definitely boost your online reputation. . and in the process develop brand loyalty. Social Media Marketing is Fast If you have something to promote or have some news or fresh information that you would like to share or inform to your target markets. If you’re targeting the 65 and older market.The Pros of Social Media Marketing for Business Businesses going gaga over social media? You can’t blame them for Social Media Marketing does have its perks. a big 89% of Internet users that are aged between 18 to 29 years old are actively participating in social media activities. regular magazine readers. 2.

scammers.. suggestions and complaints through these channels. 3. providing you with a highly interactive and very personal means of providing good customer services by listening and responding to what they have to say. Social Media Marketing is Time Consuming Industry reports say that up to 64% of digital marketers spend at least 6 hours on Social Media Marketing. . they would go through their social media page. Digital marketing tools pros & cons where it is used. Social Media Marketing is Good for Customer Service Many customers spend time on social media channels and if they have something to say to a brand or a company. These includes negative comments which..6. They can use your materials to criticize you or spread erroneous information that will damage your online reputation. even the negative and malicious ones. This is relatively time consuming for many business owners who want to get results from their SMM efforts 2. They would voice out their praises. These negative elements include spammers. The Cons of Social Media Marketing for Business 1.. Social Media Marketing Generates Negative Users One of the problem with Social Media is that it attracts all sorts of people. while most are truly valid feedbacks. Social Media Marketing Makes You Lose Control You really have no control over what you publish online and everything is available for anyone – including negative and malicious elements online. trolls and all other sorts of malicious individuals all out to do harm to your online reputation. some are just intended to spread negativities against your brand. A good 37% on the other hand spends more than 11 hours on SMM.


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. This phenomenon shows the power of earned media and the possible rate of viral content distribution. No one had predicted the growth of data such as this. engagement and delivery for an organization's branding.e. but what if one needs to combine building algorithms. easy to break and do not enable true real-time exchanges. existing systems such as website management and analytics and email systems are built to handle relatively low data volumes. the Internet. It is important to understand that digital marketing represents the fastest growing new channels of targeted communication. existing stats indicate a rate exponentially higher than that of its predecessors. introduced in the early 1990s. The Present: Why The Sum Of Many Parts Does Not Equal A Greater Number But with all the hype around big data and multi-channel management. Cross-channel management between point solutions that optimize email.. data exchanges between marketing and other databases are done through hard coded APIs — which are expensive to build. more than 90 percent of all data was created. it received more than 1. Some of the smarter retailers are already ensuring that digital marketing is an important part of their marketing mix. which have increased the amount of information available about how humans behave online. for example. By comparison. In the past two years. social and mobile.Digital Marketing: The Past. Historically built for single-channel optimization. Finally. For example. Present & Future The Recent Past: Rapid Rate Of Change For Everything New media adoption rate used to be “relatively” slow. we still hear from marketing leaders that today’s software and computing platforms lack true integration capabilities and fall short in providing real-time access to data. An extreme example is the 2013 YouTube video. It’s no accident that this exponential growth coincides with the introduction of mobile devices. CRM). Although we don’t know where mobile Internet adoption will ultimately end. is more a “hype” than reality.9 billion views in eight months. Moreover. most systems were not developed with the flexibility to integrate data and processes with other systems (i. works well for content and creative manipulation. TV was introduced in 1947. marketing applications interfaces were designed primarily for “content design” rather than big data analytics (such as those built as Business Intelligence tools). and its adoption (measured by percent of penetration in the population) plateaued after 50 years. Released in July of 2012. interaction. The very popular “drag and drop” interface. Web. conditional rules and other data-driven elements to design? What would that interface look like? While it is generally accepted that the future of business lies with E-Commerce and being able to integrate your physical business into an online reality. businesses will also need to shift their marketing endeavours to the online world. Gangnam Style. reached its peak penetration in less than half the years of TV. communications and products and services.

genuine social media presence critical for retailers. once a new customer is brought in. young people or individuals born during the technological revolution or information age are becoming more and more sophisticated daily. millennials buy differently than their predecessors. while companies with huge marketing budget can get a bit sophisticated with their digital marketing. no one should be left behind in this revolution that is taking place. . "Likes" and "retweets" and "shares" and "pins" are the new branding currency for retailers that will bring new younger customers into the fold. and failure to adapt could have serious repercussions for companies. as with e-commerce and everything online is the present and the future. so how do you get them to listen. Consumers. It doesn't cost much for a small business with limited resources to have a content strategy that involves blogging. a company's blog is very crucial. While content marketing has been around a very long time. But they value word of mouth from close friends highly. social media and other mediums that are very cost effective and has been providing an equal advantage for everyone. These people will not listen to you with your traditional advertising. Social Media. Even small businesses are not excused. email marketing. insightful and interesting bits of information for your customers without selling directly to them is important. Just get involve in conversation they are already having. This makes your customers more intelligent and when they feel that way they reward you with their loyalty overtime. and they're also very good at tuning out the "noise" of traditional promotions. The question is. The point that Radha raised here is very important. your success may depend on this. which makes a strong. Every company should have a digital marketing strategy. how do you ensure a continued and lifelong engagement? The key there is to create and maintain a relationship that is genuinely one of the best ways to ensure that is to use data to tell you what a customer's preferences are.According to Radha R. text marketing and Search engine optimization (SEO) are all very important if a company is to really take their digital marketing to the next level. it is a medium where a company can share interesting information with their customers without directly selling to them. Creating useful. New ways need to be developed. I truly believe that Content marketing can really propel your business forward. Executive Vice President at Mindtree. and what kinds of offers are likely to attract them. one of the most underrated and underused digital marketing trend is that of Content marketing. There are many resources available online for entrepreneurs. A blog. and the way this is done is through digital marketing. Digital marketing. its value is becoming appreciated more and more daily. especially the millennials has already shut off traditional forms of marketing.