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Pre-launch Survey Report of

Insurance Awareness Campaign

SPONSORED BY
Insurance Regulatory and Development Authority

National Council of Applied Economic Research, 2011

All rights reserved, no part of this publication may be reproduced, stored in a retrieval system,
or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording
and/or otherwise, without the prior written permission of the publisher.

Published by
Jatinder S. Bedi, Secretary & Head, Operations, for and on behalf of the National Council of
Applied Economic Research, Parisila Bhawan, 11, Indraprastha Estate, New Delhi110 002

Printed at
M/s. Multiplexus (India), Delhi. Email: multiplexusindia@gmail.com

Study Team

Project Leader
Anushree Sinha

Core Research Team


Rajesh Jaiswal
Barun Deb Pal
Kalicharan Shukla

Consultant
Ramamani Sundar
Geetha Natesh

Technical Support
Sadhana Singh

Contents

List of Tables
List of Annexure Tables

ix
xi

Foreword
Preface
Acknowledgements

xv
xvii
xix

Chapter 1: Background

1.1

Concept of Insurance

1.2 Importance of Insurance

1.3 Origin of Insurance

1.4 Origin and Development of Insurance in India

1.5 Important Developments in the History of Indian Insurance Business

1.6 Insurance Scenario in India and Other Countries

1.7 Insurance Penetration and Density in India

1.8 Why Awareness is Important

Chapter 2: Methodology

2.1 Coverage

2.2 Sample Design

2.3 Selection of the Rural Sample

2.4 Selection of the Urban Sample

10

Chapter 3: Socio-Economic Characteristics of Insured and Uninsured Households

13

3.1 Occupation and Education

13

3.2 Type of Dwelling Unit and Family

14

3.3 Type of Ration Card

16

3.4 Economic Status of the Households

17

3.5 Major Sources of Information

18

3.6 Types of Insurance Held

18

3.7 Details of Different Kinds of Policies Life, General and Health


held by Members of Households

19

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3.8 Opinion of Uninsured Households on Possible Economic Risks

23

3.9 Conclusion

23

Chapter 4: Perception of Households about Insurance as a Concept and its Benefits 25

viii

4.1 Concept of Insurance

25

4.2 Major Source of Information on Insurance

26

4.3 Relevance of Insurance

27

4.4 What Kind of Tool is Insurance?

30

4.5 Losses that an Insurance Policy could Compensate

30

4.6 Benefits of Insurance vis--vis Other Savings

31

4.7 Benefits of Life Insurance

32

4.8 Benefits of Health Insurance

33

4.9 Decision to Take Insurance

34

4.10 Reasons for Not Taking Insurance

34

4.11 Perception on Financial Risks that Households could Face

35

4.12 Linking Insurance with Credit

35

4.13 Conclusion

36

Chapter 5: Awareness Level of Insured Households about Various Aspects


of Insurance

37

5.1 Awareness of Life and Health Insurance Policies

37

5.2 Provision of Nomination Facility

37

5.3 Views on Mandatory Paper Work

37

5.4 Knowledge about Rights and Duties

38

5.5. Knowledge about Changing Mode of Premium and Cancellation of Policy

39

5.6 Knowledge Regarding Settlement of Claims

41

5.7 Households' Knowledge about Value of Policy if Surrendered Before Maturity,


Penalty for Non-payment of Premium, and Lapse of Policy

42

5.8 Awareness about Grievance and Dispute Resolution

43

5.9 Conclusion

44

Chapter 6: Conclusion

45

6.1 Socio-economic Profile of the Insured and Uninsured Households

46

6.2 Insurance Awareness of Insured and Uninsured Households

47

6.3 Policy Recommendations

48

Annexture: State Tables

53

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List of Tables

1.1

Important Developments in the History of the Indian Insurance Industry

2.1

Stratification of Households in Rural Areas

10

2.2

Sampling Fraction for City and Town Group

11

2.3

Stratification of Households in Urban Areas

11

3.1

Distribution of Households by Main Occupation and Level of Education

13

3.2

Distribution of Households by Ownership of Land, Dwelling Unit,


Type of Dwelling Unit, Type of Family and Availability of Electricity Connection

15

3.3

Distribution of Households by Type of Ration Card

16

3.4

Distribution of Households by Economic Status: Income,


Expenditure and Savings

17

3.5

Distribution of Households by Major Sources of Information

18

3.6

Distribution of Households by Type of Insurance Taken

18

3.7a Distribution of Household Members with Insurance by


Annual Per Capita Household Income Categories (Rural)

20

3.7b I Distribution of Household Members with Insurance by


Annual Per Capita Household Income Categories (Urban)

20

3.7c

Distribution of Household Members with Insurance by


Annual Per Capita Household Income Categories (Rural + Urban)

20

3.8

Proportion of Policy Holders by Gender

21

3.9

Average Annual Premium and Average Policy Value by Income Class

22

3.10a Average Annual Premium as a Percentage of Annual Household


Income (Rural)

22

3.10b Average Annual Premium as a Percentage of Annual Household


Income (urban)

22

3.10c Average Annual Premium as a Percentage of Annual


Household Income (Total)

23

3.11

Income-wise Distribution of Uninsured Households Based on Amount


They Could Contribute for Possible Economic Risks

23

4.1a

Distribution of Households Based on Their Concept of Insurance

25

4.1b

Distribution of Households by Level of Education and Their Perception of Insurance 26

4.2

Distribution of Households by Their Major Source of Information on Insurance

27

4.3

Relevance of Insurance to Households and Reasons

28

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4.4a Distribution of Households by Their Perception about the Class to


Which Insurance is Relevant

29

4.4b Perception of Households on Class to Which Insurance is Relevant by


Annual Household Income Categories

29

4.5

Distribution of Households by Their Perception of Insurance as a Tool

30

4.6

Distribution of Households by Their Perception of the Extent to


Which Insurance Can Replace Losses

31

Distribution of Households by Their Perception of Benefits of Insurance


vis--vis other Avenues of Savings

32

Distribution of Households Based on Awareness and Views about


Benefits of Life Insurance Policies

32

Distribution of Households Based on Their Awareness and Views about


Benefits of Health Insurance

33

Distribution of Insured Households by Factors Influencing Their


Decision to Take Insurance

34

Distribution of Uninsured Households by Reasons for No Member


Being Insured

34

Perception of Uninsured Households by Type of Financial Risks


They Could Face

35

Distribution of Uninsured Households by Their Views on Linking


Insurance with Credit

36

Distribution of Insured Households by the Opinion about


Mandatory Paper Work

38

Distribution of Households by Knowledge about Rights and Duties as


Policy Holders by Level of Education of the Households

39

Distribution of Households on the Basis of Their Knowledge about


Policy by Level of Education

40

Distribution of Households on the Basis of Their Knowledge about


Settlement of Claims by Level of Education

41

Distribution of Households on the Basis of Knowledge about Amount to be


Received if Surrendered Before Maturity, Penalty If Premium not Paid, and
Lapse of Policy

43

Distribution of Households on the Basis of Knowledge about Grievance and


Dispute Resolution by Level of Education

44

4.7
4.8
4.9
4.10
4.11
4.12
4.13
5.1
5.2
5.3
5.4
5.5

5.6

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

List of Annexure Tables

S3.1a

Distribution of Households by Their Level of Occupation (Insured)

55

S3.1b

Distribution of Households by Their Level of Occupation (Uninsured)

56

S3.1c

Distribution of Households by Their Level of Occupation (Insured + Uninsured)

57

S3.1d

Distribution of Households by Their Highest Level of Education (Rural)

58

S3.1e

Distribution of Households by Their Highest Level of Education (Urban)

59

S3.1f

Distribution of Households by Their Highest Level of Education (Rural + Urban)

60

S3.2a

Distribution of Households by Type of Dwelling Unit and Availability of


Electricity Connection (Rural)

61

S3.2b Distribution of Households by Type of Dwelling Unit and Availability of


Electricity Connection (Urban)

62

S3.2c

Distribution of Households by Type of Dwelling Unit and Availability of


Electricity Connection (Rural+Urban)

63

S3.3a Distribution of Households by Ration Card (Insured)

64

S3.3b Distribution of Households by Ration Card (Uninsured)

65

S3.3c

Distribution of Households by Ration Card (Insured + Uninsured)

66

S3.4a

Distribution of Households by Major Source of Information to Households (Insured) 67

S3.4b Distribution of Households by Major Source of Information to Households (Insured) 68


S3.4c

Distribution of Households by Major Source of Information to Households


(Uninsured)

69

S3.4d Distribution of Households by Major Source of Information to Households


(Uninsured)

70

S3.4e
S3.4f

Distribution of Households by Major Source of Information to Households


(Insured + Uninsured)

71

Distribution of Households by Major Source of Information to Households


(Insured + Uninsured)

72

S3.5a Distribution of Households by Type of Insurance Taken (Insured)

73

S3.5b Distribution of Households by Type of Insurance Taken (Insured)

74

S3.5c

Distribution of Households by Type of Insurance Taken (Uninsured)

75

S3.5d Distribution of Households by Type of Insurance Taken (Uninsured)

76

S4.1a

77

Distribution of Households Based on Their Perception about Insurance (Rural)

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xi

S4.1b

Distribution of Households Based on Their Perception about Insurance (Urban)

78

S4.1c

Distribution of Households Based on Their Perception about


Insurance (Rural+Urban)

79

Distribution of Households by Their Major Source of Information on


Insurance (Rural)

80

Distribution of Households by Their Major Source of Information on


Insurance (Urban)

81

Distribution of Households by Their Major Source of Information on


Insurance (Rural + Urban)

82

Distribution of Households Reporting Relevance of Insurance by Reasons


(Insured)

83

S4.2a
S4.2b
S4.2c
S4.3a

S4.3b Distribution of Households Reporting Relevance of Insurance by


Reasons (Uninsured)
S4.3c

Distribution of Households Reporting Relevance of Insurance by Reasons


(Uninsured: Rural + Insured)

S4.3d Distribution of Households Reporting Non-relevance of Insurance by Reasons


(Uninsured)
S4.4a

85
86

Distribution of Households Based on Their Perception about the Class to


Which Insurance Is Relevant (Rural)

87

Distribution of Households Based on Their Perception about the


Class to Which Insurance Is Relevant (Urban)

88

Distribution of Households Based on Their Perception about the Class to


Which Insurance Is Relevant (Rural+Urban)

89

Distribution of Households Based on Their Perception about Insurance


as a Tool (Rural)

90

S4.5b Distribution of Households Based on Their Perception about Insurance


as a Tool (Urban)

91

S4.4b
S4.4c
S4.5a

S4.5c
S4.6a
S4.6b
S4.6c
S4.6d
S4.6e
S4.6f

xii

84

Distribution of Households Based on Their Perception about Insurance


as a Tool (Rural + Urban)

92

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Physical Losses (Rural)

93

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Physical Losses (Urban)

94

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Physical Losses (Rural + Urban)

95

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Financial Losses (Rural)

96

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Financial Losses (Urban)

97

Distribution of Households Based on Their Perception about the Extent to


Which Insurance Can Replace Financial Losses (Rural + Urban)

98

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

S4.7a
S4.7b
S4.7c
S4.8
S4.9
S4.10

Distribution of Households by Their Perception about Benefits of


Insurance vis--vis Other Avenues of Savings (Rural)

99

Distribution of Households by Their Perception about Benefits of


Insurance vis--vis Other Avenues of Savings (Urban)

100

Distribution of Households by Their Perception about Benefits of


Insurance vis--vis Other Avenues of Savings (Rural + Urban)

101

Distribution of Households by Their Awareness and Views of Benefits of


Life Insurance Policies (Rural + Urban)

102

Distribution of Households by Their Awareness and Views of Benefits of


Health Insurance Policies (Insured)

103

Distribution of Households by Factors Influencing Their Decision to


Take Insurance

104

S4.11a Distribution of Uninsured Households by Reasons For No Households


Member Insured (Rural)

105

S4.11b Distribution of Uninsured Households by Reasons for No Household


Member Insured (Urban)

106

S4.11c Distribution of Uninsured by Reasons for No Household Member


Insured (Rural + Urban)

107

S4.12

Distribution of Uninsured Households by Type of Financial Risk They


Could Face

108

Distribution of Uninsured Households by Views on Linking of


Insurance with Credit

109

S4.13a Distribution of Uninsured Households by Views on Whether Insurance


Would Help Unexpected Eventuality

110

S4.13

S5.1
5.2a
5.2b
S5.3
S5.4
S5.5
S5.6
S5.7
S5.8

Percentage Distribution of Insured Households by Awareness about


Provision of Nomination Facility

111

Distribution of Insured Households by Perception about Mandatory


Paper Work at the Time of Taking Policy

112

Distribution of Insured Households by Perception about Mandatory


Paper Work at the Time of Claim Settlement

113

Distribution of Households by Awareness about Rights as Policy Holder


(Insured)

114

Distribution of Households by Awareness about Duties as a


Policy Holder (Insured)

115

Percentage of Households by "What Households Would Do If They


Are Not Satisfied With the Mode of Premium" (Insured)

116

Percentage of Households by Knowledge about "When a Policy Can


Be Cancelled" (Insured)

117

Percentage of Households by Knowledge about "What Are the


Various Assignments in the Policy" (Insured)

118

Percentage of Households by Knowledge About "When Claims of


Insurance Get Settled" (Insured)

119

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xiii

S5.9
S5.10
S5.11
S5.12
S5.13
S5.14
S5.15
S5.16

xiv

Percentage of Households by Knowledge about Procedures Involved In


Insurance Settlement (Insured)

120

Percentage of Households by Knowledge about Time Taken for


Settlement of Claims (Insured)

121

Percentage of Households by Knowledge about Amount of the Face


Value to Receive If Policy Is Surrendered Before Maturity (Insured)

122

Percentage of Households by Knowledge about Penalty If Premium Is


Paid After Due Date (Insured)

123

Percentage of Households by Knowledge about Reasons for Loss of


Insurance Coverage and Policy Lapse (Insured)

124

Percentage of Households By Knowledge About Possibility of Revival of


Lapsed Policy (Insured)

125

Percentage of Households by Views on Possible Cause for


Dispute/Differences with Insurance (Insured)

126

Percentage of Households by Knowledge about What Needs to be


Done in Case of Any Disagreement (Insured)

127

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Foreword

An individual is exposed to various risks in daily life and it will surprise one to note how many of
these can actually be insured. Life insurance and general insurance companies offer a variety of
products covering different types of risks. Not only is there a dearth of knowledge about these but
also most individuals are not aware of the value that insurance, as an option, could add to their lives.
While affordability and the place of insurance in the list of an individuals priority in this context are
important questions, quite a few are uninsured purely due to lack of awareness about insurance as a
protection tool and details about the types of insurances that are possible. All stakeholders have the
responsibility of creating this awareness. It is in this context that the Insurance Regulatory and
Development Authority (IRDA) engaged the National Council of Applied Economic Research
(NCAER) to carry out a pan India survey about awareness levels about insurance both amongst the
uninsured and insured population. I have read, with interest, the findings of the survey and am
indeed happy to present the report.
I am quite sure that this survey is one of its kind anywhere in the world. The universe covered and
the geographical outreach in spite of various physical and social challenges involved has been an
achievement and I commend NCAER for its efforts. A three-stage stratified sample design was
adopted and primary survey undertaken in 29 states/union territories of India over a period of 6
months. The outcome is a comprehensive report that gives information along with tabulations
regarding various parameters such as awareness regarding major source of information on
insurance, the extent to which insurance is seen as a protection/savings tool, benefits of insurance
vis-a-vis other savings tools, awareness about benefits of health insurance, what influences
households to take insurance and why people do not opt for insurance, etc.
The report covers details about the various geographies covered. Both rural and urban areas are
represented in the samples.The findings, based on the rural-urban divide, on various parameters are
interestingin some cases the findings are similar, in others quite varied.The findings based on the
insured-uninsured dichotomy are also contained in the report. From giving a picture of the socioeconomic profile of the insured and the uninsured to specific parameters relating to life as well as
general insurance, the report makes useful reading for all categories of individualsmembers of the
general public, the insured and all stakeholders of the insurance industry. Some of the conclusions
may be foregone and obvious, but here is a report that provides concrete data for these.

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xv

I thank NCAER for the well brought out report, as well as the IRDA team involved in interacting
and coordinating with NCAER from the stage of formulation of the objectives of the survey and
structuring of the questionnaire, to finalization of the report.

J. HARI NARAYAN
Chairman
Insurance Regulatory and Development Authority

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Preface

Insurance markets in India are showing clear signs of expansion, requiring insurers to be innovative
in their approach towards achievement of sustainable growth. The report explores underlying
trends in customer awareness levels and their implications on insurers.
The report is based on a survey of 30,200 respondents spread over 29 states and union territories.
NCAER queried respondents on their awareness levels regarding rights, policyholders protection,
types of insurance products and benefits of insurance. The study also generated a socio-economic
profile of insured and uninsured population. In studying the aggregate data, we were able to identify
distinct indicator-based segments, and compared how different segments perceive insurance
differently.
The intention of this report is to inform various insurers regarding the range and complexity of
insurance awareness issues.The report will equip insurance companies with a ready reference to the
fundamental aspects of business. The aim of this report is to reach those with limited knowledge of
insurance and to provide a comprehensive picture of the awareness scenario across the country.
Starting with the history of insurance sector, the report charts out a course of insurance awareness
parameters. First the concept, importance, origin and development of insurance is dealt with
followed by the methodology. Methodology is followed by an exposition of the socio-economic
characteristics of the insured and uninsured households. The almost revealing perception of
households about insurance as a concept and its benefits is detailed in the following chapter. A more
ready understanding has been detailed with regard to benefits of insurance. Awareness levels of the
insured households about various aspects of insurance are elaborated in the next chapter. Each
chapter is dealt with comprehensively and yet compendiously and each is accorded appropriate
significance in the chapter conclusions. There is also a final chapter concluding the report which
also provides policy recommendations.
The information contained in this report is quite diverse. It is structured for easy comprehension of
policy makers and insurers of the ground realities. The analysis too is quite diverse.The emphasis is
placed on findings from respondents of the desired role and significance for the insurance business. I
hope that armed with the assessment of the report, the propagators of insurance would gain greater
appreciation of the significance of their role and that of the other players in the business.The report
recognizes that some readers may merely wish to use this from time to time to refresh their insight.

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xvii

It also affords a logical progression of issues for those who wish to embark upon a more complete
and systematic study of the subject. Finally, it provides insight for insurers to make a more
meaningful impact on the lives of people they provide services to.

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Acknowledgements

We acknowledge the valuable support from IRDA in conducting this study. In particular, we would
like to thank Mr Hari Narayan and Mr A. Girdhar for commissioning the study to NCAER. Our
special thanks go to Ms Yegnapriya Bharath for her untiring support and coordination during the
entire study and providing feedback at various critical junctures of the study. We are really grateful
to her for her continuous and sustained cooperation. We also thank Mr Srinivas Rao for his help in
facilitating the study. Further, we are thankful to Mr Manoj Asiwal for providing necessary
administrative support.
We would be amiss if we do not thank all the sample respondents across the country for providing
the requisite data and information to NCAERs field investigators. But for their generous help, it
would not have been possible to give to the study its present shape. Moreover, we are grateful to all
our field staff for collecting the necessary information from the sample respondents across the
country.
Thanks are also due to Mr Suman Bery who was the Director General when the study was
commissioned and Dr Shekhar Shah, the current Director General, NCAER whose full
encouragement helped the core team in completing this study in time.

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xix

Background

Insurance occupies an important place in


the complex modern world since risk, which
can be insured, has increased enormously in
every walk of life. This has led to growth in the
insurance business and evolution of various
types of insurance covers. The insurance sector
acts as a mobiliser of savings and a financial
intermediary and is also a promoter of
investment activities. It can play a significant
role in the economic development of a country,
while economic development itself can
facilitate the growth of the insurance sector.
This chapter provides an overview of the
insurance sector in India, its origin and growth.
It begins by defining insurance as a concept,
followed by a discussion on the importance of
insurance for individuals, households, and the
economy. The penetration of the insurance
business and insurance density in India are
compared with those in other countries. The
need to create and enhance the level of
awareness about different aspects of insurance
is also discussed.

1.1 Concept of Insurance


Insurance is a form of risk management
which is used primarily to hedge against the
risk of a contingent, uncertain loss. Insurance is
defined as the equitable transfer of the risk of
loss, from one entity to another, in exchange for
payment. Insurance is essentially an
arrangement where the losses experienced by a
few are extended among many who are exposed
to similar risks. It is a protection against
financial loss that may occur due to an

unexpected event. The transaction involves the


insured assuming a guaranteed and known,
relatively small, loss in the form of payment to
the insurer in exchange for the insurer's
promise to compensate or indemnify the
insured in the case of a large, possibly
devastating, loss. The insured receives a
contract called an insurance policy which
details the conditions and circumstances under
which the insured will be compensated.
Insurance can be classified broadly into: (a)
life insurance, and (b) general or non-life
insurance.
(a) Life insurance or life assurance is a contract
between the policy owner and the insurer,
where the insurer agrees to pay the
designated beneficiary a sum of money
upon the occurrence of the insured
individuals death or other event, such as
terminal or critical illness. In return, the
policy owner agrees to pay a stipulated
amount at regular intervals or in lump
sums. Life-based contracts tend to fall into
two major categories:
Protection policies: designed to
provide a benefit in case of a specified
event, typically against lump sum
payment. A common form of this
policy is term insurance.
Investment policies:
the main
objective is to facilitate the growth of
capital by single or regular premiums.
The common forms in this category
include whole life, universal life and
variable life policies.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

(b) General insurance or non-life insurance


policies, including automobile and
homeowners policies, provide payments
depending on the loss from a particular
financial event. General insurance typically
comprises any insurance cover that is not
deemed to be life insurance.
Some categories of general insurance
policies are: vehicle, home, health, property,
accident, sickness and unemployment, casualty,
liability, and credit. The terms of insurance
generally depend on the company providing the
cover.

1.2 Importance of Insurance


Life insurance is generally considered a means
of protecting ones family against the
unforeseeable circumstance of the death of an
earning member. However, there are a number
of other benefits that are not apparent. Some
benefits accrue to the individuals and their
families, while others assist economic
development. For instance, an insurance
company takes the risk of large and uncertain
losses in exchange for small premiums. This
gives a sense of confidence and security to the
insured individual through the protection of
insurance in the event of an unfortunate
incident. In large sized commercial and
industrial organizations, it facilitates
operations as many of the risks are transferred
to the insurer.
Insurance, particularly life insurance, is
one of the ways of providing for the future. A
life insurance policy which gives an annuity is a
combination of protection and investment. It
increases the creditworthiness of the assured
person because it can provide funds for
repayment in the event of death. It also reduces
losses owing to theft, robbery, fire accidents,
etc. In addition, it serves as a solution to social
problems. For instance, while compensation is
available to victims of industrial injuries and
road accidents, financial difficulties on account
of old age, disability or death is minimised.

Investment of accumulated resources by


the insurer facilitates the overall development
of the country. Capital is usually risk averse, but
if insurers provide protection against risks, then
several investors would come forward to invest
their funds.
In many developed countries, citizens are
to a certain extent protected by social security
schemes provided by the government. These
schemes offer financial aid to citizens who are
eligible on grounds of unemployment, old age,
sickness, disability, etc. The social security
scenario in India is quite different, having
traditionally been the responsibility of the
family or community. However, with
industrialization, urbanization, breakup of the
joint family system and weakening of family
bondage, it has become necessary to provide
social security arrangements that are
institutionalized and regulated by the state
rather than the society.
Issues relating to social security are listed in
the directive principles of state policy. While
social security and insurance, employment and
unemployment form Item 23 of the concurrent
list, the welfare of labour including conditions
of work, provident fund, employees liability,
workmens compensation, invalidity and old
age pension and maternity benefits form Item
24, also of the concurrent list. During the initial
years of development planning, it was believed
that with the process of development, a greater
number of workers would join the organised
sector and eventually get covered by formal
social security arrangements. However, the
actual experience has proved otherwise. There
is now almost a stagnation of employment in
the organised sector with increase in the inflow
of workers into the informal sector. The
unorganised workforce is characterised by
scattered and fragmented areas of employment,
seasonality, lack of job security and low
legislative protection. Currently, out of an
estimated workforce of nearly 400 million, only
less than 10 per cent have the benefits of formal

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

social security protection. Although the


government has a few centrally funded social
assistance programmes like National Old Age
Schemes and National Family Benefit
Schemes, the number of people covered as well
as the benefits is very meagre. Furthermore, in a
country like India, where there is no provision
for unemployment benefits, the concept of
insurance becomes extremely important.

1.3 Origin of Insurance


Maritime insurance is the oldest form of
insurance and is followed by life insurance and
fire insurance. Insurance was prevalent in
ancient Greece and among the maritime
peoples with whom the Greeks traded. It
developed first as a means of spreading the huge
risks involved in early maritime enterprises,
evolving much later during the fourteenth
century in the commercial cities of Italy. This
practice of marine insurance gradually spread to
London during the sixteenth century. The
history of marine insurance is closely associated
with the origin and rise of Lloyds group of
ship-owners. Today, Lloyds is considered the
largest underwriter in the world. In the USA,
the first insurance company was established by
Benjamin Franklin in 1752. Since the midnineteenth century, insurance has developed
significantly to cover other kinds of risks.

1.4 Origin and Development of


Insurance in India
In India, the history of life insurance can be
traced to 1818 when Anita Bhavsar started the
Oriental Life Insurance Company in Kolkata.
This organisation was basically founded to
serve European clients and hence Indians who
opted for an insurance cover were charged a
much higher premium. The reason given was
that Indians had a lower life expectancy on
account of their lifestyle, while in fact this was a
planned effort to keep Indians out of any kind
of progress. The company failed in 1834. Then,
in 1870 the British Insurance Act was passed

and the last three decades of nineteenth century


saw the emergence of the Bombay Mutual Life
Assurance Society (1871), which became the
first organisation to charge the same premium
from all residents of India irrespective of their
origin or nationality. The Oriental (1874) and
Empire of India (1897) insurance companies
began their activities in the Bombay Residency
in the late nineteenth century. This period,
however, was dominated by foreign insurance
offices such as Albert Life Assurance, Royal
Insurance, and Liverpool and London Globe
Insurance, which did good business in India.
The history of general insurance can be
traced to the Industrial Revolution in the West
and the consequent growth of sea-faring trade
and commerce. A legacy of British rule,
General Insurance in India has its roots in the
establishment of Triton Insurance Company
Ltd in 1850 in Calcutta. Its first Indian
counterpart, the Indian Mercantile Insurance
Ltd, which launched its operation in Bombay
in 1907, was the first company of its type to
transact all general insurance business.

1.5 Important Developments in the


History of Indian Insurance Business
Before deregulation in 1999, the insurance
industry in India consisted of only two state
insurers, namely Life Insurance Corporation of
India (LIC) for life insurance, and General
Insurance Corporation of India (GIC) with its
four subsidiaries for general insurance.
According to the Insurance Regulatory and
Development Authority (IRDA), the insurance
industry in India at present consists of 24 general
insurance companies including specialised
insurers such as Export Credit Guarantee
Corporation of India and the Agricultural
Insurance Corporation of India, and 23 life
insurance companies. Of the 22 insurers who set
up operations in life insurance after the industry
was opened up for the private sector, 20 are joint
ventures with foreign companies. Similarly, of
the 17 non-life insurers, including health

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

insurers operating in the private sector, 16 are in


collaboration with foreign partners. Thus, 36
insurance companies in the private sector are
operating in collaboration with well-established
foreign companies.
Prior to the opening up of insurance for the

were introduced and these included products


liability, corporate cover, professional
indemnity policies, weather insurance, credit
insurance and travel insurance.
Table 1.1 shows important developments
in the history of the Indian insurance industry.

TABLE 1.1: Important Developments in the History of the Indian Insurance Industry
Year

Description of New Developments and Important Events

1912

The Life Insurance Companies Act was passed, making it mandatory for companies to get their premium rate tables
certified by an actuary.

1938 The Insurance Act of 1938 became the first legislation governing all forms of insurance to provide strict state control
over insurance business.
1956 Life insurance in India was completely nationalised on January 19 by means of the Life Insurance Corporation Act. All
245 existing companies operating in the country were merged into one entity, namely the Life Insurance Corporation of
India (LIC)
1957 The General Insurance Council, a wing of the Insurance Association of India, was formed and framed a code of conduct
for ensuring fair conduct and sound business practices.
1968 The Insurance Act of 1938 was amended to regulate investments and set minimum solvency margins. The Tariff
Advisory Committee was also set up.
1972 The General Insurance Business (Nationalisation) Act was passed. With effect from January 1, 1973 107 companies
were amalgamated and grouped into four companies, namely National Insurance Company Ltd., Oriental Insurance
Company Ltd., New India Assurance Company Ltd and United India Insurance Company Ltd.
1993 The Government of India set up a committee under the chairmanship of RN Malhotra, then Governor of the Reserve
Bank of India, to propose recommendations for reforms in the insurance sector that would complement the reforms in
the financial sector.
1994 The Amphora Committee submitted its report, recommending that entry of the private sector be permitted in the
insurance sector and that foreign companies be allowed entry by floating Indian companies, preferably as joint ventures
with Indian partners.
1996 Following the recommendation of the Malhotra Committee, an interim Insurance Regulatory Authority was set up.
1999 The Insurance Regulatory and Development Authority (IRDA) was constituted as an autonomous body to regulate and
develop the insurance industry. The IRDA was incorporated as a statutory body in April, 2000. The key objective of IRDA
includes promotion of competition in order to improve customer satisfaction through increased customer choice and
lower premiums, while ensuring the financial security of the insurance market. The IRDA deregulated the insurance
sector and permitted the entry of private companies. Foreign investment was also allowed and capped at 26 per cent
holding in the Indian insurance companies.
2006 The Actuaries Act was passed to give the profession statutory status on par with chartered accountants, notaries, cost
and works accountants, advocates, architects and company secretaries.

private sector, non-life products were limited


and were classified on the basis of their being
regulated by tariffs or otherwise. Those such as
fire insurance, motor vehicle insurance,
engineer ing insurance and worker s
compensation came under tariff regulation
while others such as burglary insurance,
mediclaim, and personal accident insurance did
not. In addition, most specialised insurance
products, such as race horse insurance, did not
fall under tariff regulation. After the opening
up of the sector to private players, new products

1.6 Insurance Scenario in India and


Other Countries
For 2009, which is the latest year for which
data are available, some pointers are:
(i) the share of the Indian life insurance sector
in the global market was 2.45 per cent;
(ii) the share of Indian non-life insurance
premium in the global non-life premium
was as low as 0.46 per cent;
(iii) in life insurance business India ranked
ninth among 156 countries; and
(iv) in non-life insurance business India ranked

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

26th among the same countries.


There are other pointers as well (IRDA,
2009 - 10), namely:
(i) the Indian life insurance industry recorded
a premium income of Rs 2,65,450 crore in
200910 as against Rs 2,21,785 crore in the
previous year;
(ii) in the life insurance sector, the share of the
private sector in total premium income was
approximately 30 per cent in both 200809
and 200910;
(iii) while LIC, which represents the public
sector, registered a growth of 19.69 per cent
in 200910 over 200809, the growth of
the private sector was higher at 23.06 per
cent during this period;
(iv) the gross direct premium income of the
non-life insurance sector in India was Rs
30,351.83 crore in 200809 and Rs
34,620.45 core in 200910; and
(v) in the non-life insurance industry, the
share of the public sector in gross direct
premium income was approximately 59 per
cent in both 200809 and 200910.
Moreover, while the public sector
registered a growth of 14.49 per cent in
200910, the growth in private sector gross
direct premium income was lower at 13.44
per cent.
A recent study by McKinsey & Company
indicates that consumers have an unmet need
for long-term savings products and a preference
for insurance vis--vis other investment
products. Consumers rank insurance higher
than other investment options because of the
ease and convenience in investing, and in
obtaining tax benefits and protection cover.
Indian consumers perceive life insurance as a
low-risk and high-return investment, this
being a perception driven by the awareness of
LICs performance and its record of delivering
stable returns over the years. According to the
study, Indias insurance market has grown over
the past six years. Liberalisation of the sector
has enabled the entry of a number of new
players who have contributed to the growth,

(over 40 per cent per annum), by enhancing


product awareness and promoting consumer
education and information. However, the
market is still in a nascent stage.

1.7 Insurance Penetration and Density


in India
Two important indicators of the level of
development of the insurance sector in any
country are:
(i) level of insurance penetration which is
measured as the percentage of insurance
premium in gross domestic product
(GDP); and
(ii) insurance density ratio (wherein insurance
density is defined as the per capita
expenditure on insurance premium and is
directly correlated with per capita GDP).
Both insurance penetration and density
have increased significantly over the years,
especially with the opening up of the insurance
industry to the private sector. However, the
increase has been marginal as far as the non-life
insurance sector is concerned. While the
density of life insurance in India grew from
US$ 9.1 in 2001 to US$ 47.7 in 2009, the
density in the non-life insurance industry for
the same period grew from US$ 2.4 to US$ 6.7.
Similarly, penetration in the life insurance
sector increased from 2.15 per cent in 2001 to
4.60 per cent in 2009 and very marginally in the
non-life insurance sector from 0.56 per cent in
2001 to 0.60 per cent in 2009. Thus,
penetration in the non-life insurance sector has
remained virtually constant over the years.
Indias insurance penetration is lower than
the world average which in 2009 was 7.0 per
cent, while for India it was 5.2 per cent.
Although, the penetration of Indian insurance
is higher than that of some South Asian
countries like Pakistan (0.7%), Bangladesh
(0.9%) and Sri Lanka (1.4%), it lags behind
other Asian countries like Japan (9.9%), South
Korea (10.4%) and Singapore (6.8%).
However, in the life insurance sector, Indias
performance in terms of percentage of

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

penetration at 4.6 per cent is comparable with


some developed countries and is above the
world average of 4.0 per cent. In the non-life
insurance sector, India with 0.6 per cent
lags behind the world penetration average of
3.0 per cent. (Source: Swiss Re as given in
IRDA, 200910).
Several factors are responsible for the low
levels of insurance penetration in the country.
These include low consumer preference,
untapped rural markets and constrained
distribution channels. In urban areas, life
insurance penetration in the market is
approximately 65 per cent, and is considerably
lesser in the low-income unbanked segment. In
rural areas, life insurance penetration in the
banked segment is estimated to be
approximately 40 per cent, and at best is
marginal in the unbanked segment. Before
opening the sector to private insurers, it was felt
that low levels of insurance penetration were
due to ineffective market strategies adopted by
LIC. Being a monopoly, the company had no
strategic market plan. Advertising initiatives
were limited to the print and electronic media,
which mainly promoted LICs products as
being tax saving tools for salaried individuals.
Although the level of penetration has increased
after the entry of other players, it is still low
compared to other countries.
According to consumer feedback, the
problem has been exacerbated due to:
agents inability to clearly explain the
features of the products;
lengthy documents that are not user
friendly; and
the perception that agents are only
concerned with their commissions.

1.8 Why Awareness is Important


The growing need for financial education for
the families to take better financial decision and
to increase their economic security has been
widely recognized. It is felt that well informed
and well educated customers can create
economic ripples. They make better financial

decisions for themselves and their families,


increasing their economic security and well
being. Secured families are more involved in
their communities as home owners and voters.
They are more involved as parents with their
childrens schools and teachers, enabling better
educational and economic outcomes for their
children. They contribute to vital, thriving
communities, further fostering community
economic development.Thus, being financially
literate is not only important to the individual
household and family, it is also important to
communities and societies. (Hogarth, Jeanne
M., 2006).
Insurance companies can address the
problem of financial illiteracy of consumers by
educating them. This point was corroborated
by the Max New YorkNCAER survey
(NCAER, 2008) which showed that even
though a majority of Indian households are
good savers, they do not undertake financial
planning and are financially at risk. Households
need to understand the risk of both living too
long and dying too young. Further, in urban
India and amongst the salaried class, insurance
is largely used as a tax saving tool, rather than
for protection against risk. There is need to
reorient the consumer about the benefits of life
insurance for both financial protection as well
as for long-term wealth creation.
The impor tance of insurance is
unquestionable in modern economies as it
serves a broad public interest and is vital to
individuals security. Advocacy of insurance and
risk issues is an important tool that
complements the insurance regulatory and
supervisory framework. This is particularly so
given: (i) households growing risk exposures
and responsibility for covering them; (ii)
increasing diversity and complexity of
insurance products; and (iii) heterogeneity of
insurance providers and distribution channels.
Advocacy can typically: (i) heighten
individuals awareness and responsibility
towards potential risks; (ii) enhance
understanding of insurance mechanisms that

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can cover these risks; and (iii) enable the


development of consumers knowledge and
capacity in order to make informed decisions as
regards insurance matters (OECD, 2006).
Private insurers have introduced many
innovative products and offer incentives on
policies in order to woo consumers.The market
share of private insurers has increased steadily
on the basis of total premium from 14.25 per
cent in 200506 to 29.90 per cent in 200910.
In todays context, though the customer
has a variety of products to choose from, wise
choices are possible only with requisite
awareness. Besides, it is not enough for the
customer to have knowledge only of the various
policies available. It is possible that a customer
has problems with a particular policy and
should ideally be aware of organisations that
look into grievances and make prompt payment
of claims. The customer must also be informed
about the lapse of policies, revival of policies,
and the value of a policy in case of surrender.
Hence, the customer must not only choose a
product which is suitable, but also engage with
a company in which the agents provide correct
information.
The results of the Max New York
LifeNCAER Survey on India Financial
Protection (NCAER, 2008) indicates that
awareness of life insurance stands at a high of
78 per cent on an all-India level with more
urban households (90%) aware of it than rural
households (73%). The level of awareness has
increased with education, age and income
levels. However, ownership of insurance
products was low at only 24 per cent. Further, it
was the salaried class that tended to buy
insurance the most, followed by businessmen.
Also, as compared to others married people are
more likely to buy insurance.
Realising the importance of enhancing the
awareness regarding various aspects of
insurance, the IRDA has launched an
awareness campaign with the objectives of: (a)
developing and promoting efficiency of the

insurance sector; (b) improving policy holder


protection; (c) setting up a dispute resolution
mechanism; and (d) regulating the
intermediaries.
The National Council of Applied
Economic Research (NCAER), New Delhi has
been contracted by IRDA, Hyderabad as the
consultant organisation to conduct nationwide pre-launch and post-launch surveys of
insurance awareness. The NCAER conducted
the pre-launch survey during MarchAugust,
2010.
With the primary purpose of collecting
data on awareness of insurance throughout the
country, the objectives of the survey were
threefold:
(a) To study and analyse awareness levels of
the insured population regarding their
rights under the Act, policy holder
protection regulations, different types of
insurance (life insurance including term,
single, premium, endowment, ULIPs,
health insurance, general insurance
including householders, burglary, etc.), and
levels of protection available from various
types of insurance.
(b) To study and analyse the awareness levels
of the uninsured regarding need for
insurance, types of insurance available,
insurance interest, benefits of insurance,
and benefits of ULIP investment.
(c) To generate a socio-economic profile of the
insured and uninsured population by
socio-economic parameters such as
household income, type of dwelling unit,
type of ration card held, occupation,
literacy levels, etc.
The information generated through the
household survey on different facets of the
insurance industry is presented in this report
which is divided into seven chapters, beginning
with the introduction in Chapter 1. In Chapter
2, the sample design and
research
methodology are described. In Chapter 3,
based on the data collected through the survey,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

an attempt is made to compare the socioeconomic characteristics of the insured and


uninsured households. Chapter 4 deals with the
perception of the sample population about
insurance as a concept and its benefits. Chapter
5 presents a detailed analysis of the level of
awareness of the sample population on the

diverse aspects of insurance, including their


rights and duties as policy holders.The views of
uninsured households about insurance also
forms a part of this chapter. In the last chapter,
broad conclusions are drawn based on the
survey results, and recommendations made for
policy consideration.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Methodology

2.1 Coverage
A primary survey of households was
undertaken in 29 major states and union
territories, covering both rural and urban areas,
in Andhra Pradesh, Arunachal Pradesh,
Assam, Bihar, Chandigarh, Chhattisgarh,
Daman & Diu, Delhi, Goa, Gujarat, Haryana,
Himachal Pradesh, Jharkhand, Karnataka,
Kerala, Madhya Pradesh, Maharashtra,
Meghalaya, Mizoram, Orissa, Pondicherry,
Punjab, Rajasthan, Sikkim, Tamil Nadu,
Tripura, Uttarakhand, Uttar Pradesh, and West
Bengal. The remaining states and union
territories, accounting for approximately 34
per cent of the countrys population, were left
out due to operational difficulties.

2.2 Sample Design


A three-stage stratified sample design has been
adopted for the sur vey to generate
representative samples. Sample districts,
villages and households formed the first,
second and third stage sample units respectively
for selection of the rural sample, while cities and
towns, urban wards and households were the
three stages of selection for the urban sample.
Sampling was done independently within
each state and union territory and estimates
were generated at the state and union territory
level. All-India estimates were made through
aggregation of the estimates for all states and
union territories.

2.3 Selection of the Rural Sample


Stage 1. Selection of districts: From each state and

union territory, a quarter of all districts,


totalling 151 overall, were selected. The sample
was drawn after consultation with IRDA. The
selection criterion was the female literacy rate
as it is considered to be a proxy for media
penetration.
Stage 2. Selection of villages: Five sample
villages were selected randomly from each
district by the Simple Random Sampling
Without Replacement (SRSWOR) method.
Prior to applying SRSWOR, all the villages of a
district were divided into three categories
according to the female literacy rate as follows:
high literacy (female literacy rate greater
than 70%);
medium literacy (female literacy rate
between 5070%); and
low literacy (female literacy rate between
3050%).
Two villages each were selected from the
high and low literacy categories, while one
village was selected from the medium category.
Stage 3. Selection of households: In each
selected village, approximately 100 households
were chosen by the equal probability sampling
approach for the purposes of listing and
preliminary survey. During the preliminary
survey, the listed households were stratified by:
(i) insured and non-insured categories; (ii) land
possessed; and (iii) principal source of income.
The 100 households to be stratified were
divided into two categories, namely: (a)
insured, where at least one member of the
household possesses a life insurance policy; and
(b) uninsured, where no member of the

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household possesses a life insurance policy.


The insured households were placed in
eight strata while the uninsured household
category remained as a single stratum. Thus, all
100 households were placed across nine strata
as shown in Table 2.1.

treated as strata. In each National Sample


Survey (NSS) region, towns were categorised
into five groups based on their population,
namely big towns and small towns. There are
170 cities in which the population exceeds two
lakh. All the cities were selected with the

Table 2.1: Stratification of Households in Rural Areas


Category

Insured

Uninsured

Stratum

Description

Principal source of income is self-employment in agriculture and land possessed is 0 2 acres

Principal source of income is self-employment in agriculture and land possessed is 210 acres

Principal source of income is self-employment in agriculture and land possessed is more than 10 acres

Principal source of income is through labour (agricultural or other casual labour)

Principal source of income is self-employment in non-agricultural occupations and land possessed is


02 acres

Principal source of income is self-employment in non-agricultural occupations and land possessed is


approximately two acres

Principal source of income is through regular salary or wages and other sources and land possessed is
02 acres

Principal source of income is regular salary or wages and other sources and land possessed is more
than two acres

No member of the household possesses a life insurance policy

From each of the eight strata of insured


households, two households each were selected
by the equal probability sampling approach. If
any household stratum was missing, then
households from the previous sample stratum,
where additional households were available,
were selected so as to attain 16 sampled
households in that selected village. On the
other hand, four households were selected from
the ninth stratum. On the basis of this sampling
design in rural areas, the realised sample of
14,560 households out of the preliminary listed
sample of 72,800 households was spread over
728 villages in 151 districts covering the 29
states and union territories.

2.4 Selection of the Urban Sample


According to the census of 2001, there are
approximately 4,850 cities and towns in the
states and union territories (excluding Jammu
& Kashmir). The population of cities and
towns in India varies from less than 5,000 to
over one crore each.
In the urban sample design, within the 29
covered state/union territories, states are

10

probability of 1. The remaining cities and


towns were grouped into four strata on the basis
of their population size and from each stratum a
sample of town was selected independently.
A progressively increasing sampling
fraction with increasing town population was
used for determining the number of towns to be
selected from each stratum. From each NSS
region, the allocated number of small towns
was selected by following the equal probability
sampling procedure. The sampling fraction as
shown in Table 2.2 was used at the state level.
A total sample size of 767 urban wards was
allocated among the selected small and big
towns in proportion to the number of wards in
the respective towns. The allocated number of
wards selected from each sample town was
arrived at by following the equal probability
sampling approach. Thus, towns and wards
from the first and second stage sample unit in
the urban sample design were selected.
As in the rural sample design, within a
selected ward, a sample of approximately 100
households was selected for listing and
preliminary survey, using the equal probability

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 2.2: Sampling Fraction for City and Town Group


Town Class

Town population ( 000)

Total towns

Sample towns

Sampling fraction

> 10000

1.00

II

500010000

1.00

III

10005000

29

29

1.00

IV

5001000

37

37

1.00

200500

98

98

1.00

VI

100200

219

56

0.26

VII

50100

396

44

0.11

VIII

2050

1135

28

0.02

IX

< 20

2270

44

0.02

Total

All

4,190

342

0.08

sampling approach. In the preliminary survey,


at the time of listing of the sampled households,
information on insured or uninsured
households, size, household consumption
expenditure for the last month (MPCE), and
principal source of income were collected. The
100 households were divided into the insured
and un-insured categories. The insured
households were placed across seven strata
while the uninsured household category
remains as a single stratum.Thereby, all the 100
households have been placed in eight strata as
shown in Table 2.3.

random with equal probability of selection. If


there was no household in any particular
stratum, the shortfall was compensated from
the previous stratum, where additional
households were available, so as to obtain 14
sampled households from each selected ward in
the urban sector of the detailed survey. For the
un-insured household category, six households
were selected from the 8th stratum.
By using this sampling design in urban
areas, the realised sample of 15,640 households,
out of the preliminary listed sample of 76,700
households, was spread over 339 urban wards in

Table 2.3: Stratification of Households in Urban Areas


Category

Stratum

Description

Principal source of income is regular salary, wage earnings and sources like remittances and pensions

Principal source of income as in stratum 1, but MPCE between Rs 801 and Rs 2,500

Principal source of income same as stratum 1, but MPCE approximately Rs 2,500

Principal source of income is self-employment and MPCE less than Rs 800

and MPCE of Rs 800 or less

Insured

Uninsured

Principal source of income is self-employment and MPCE between Rs 801 and Rs 2,500

Principal source of income is self-employment and MPCE approximately Rs 2,500

Principal source of income is through casual labour (agricultural and non-agricultural)

No member of the household possesses a life insurance policy

For the insured households category, two


households were selected from each stratum at

146 towns covering the 29 states and union


territories.

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11

Socio-Economic
Characteristics of Insured and
Uninsured Households
One of the main objectives of the study is
to generate a socio-economic profile of the
insured and uninsured households, and to
examine whether any of the socio-economic
parameters bear a direct impact on the purchase
of insurance by them. Based on the data
generated by the study (specifically Parts I and
II pertaining to education, occupation, and
income), the socio-economic characteristics of
both the insured and uninsured households
have been examined and the findings and
conclusions analysed. For the purpose of the
study, the criterion for any household being
considered insured is that at least one member
of the household must have life insurance.

3.1 Occupation and Education


The distribution of households by occupation
and level of education is shown in Table 3.1.

The occupation which forms the major source


of income for the family has been taken as the
occupation of the household. Similarly, the
highest level of education of any member in the
household has been taken as its level of
education. This was done because, even where
the head of the family is not literate, the
younger members might be well educated and,
being aware of insurance, become responsible
for the household becoming insured.
It can be seen from Table 3.1 that a high
percentage of the insured households are: (i)
self-employed to the extent of approximately
52 per cent, comprising 9.67 per cent in
agriculture and 32.28 per cent in nonagricultural work; (ii) salaried, comprising 34
per cent; and (iii) engaged as labour, comprising
less than 13 per cent.
As regards uninsured households, the

Table 3.1 Distribution of Households by Main Occupation and Level of Education


Insured Households
Occupation

Rural

Self-employed in agriculture
Agricultural labour

Uninsured Households

Urban

Total

Rural

Urban

Total

36.28

2.38

19.67

34.98

3.46

16.20

3.56

0.52

2.07

11.09

1.17

5.18

Casual labour

9.52

13.69

11.56

28.34

36.21

33.03

Self-employed in non-agriculture

24.64

40.23

32.28

13.13

32.73

24.81

Regular wages and salaried

25.63

42.60

33.94

11.59

25.69

19.99

Others

0.36

0.60

0.48

0.87

0.73

0.79

1.41

0.47

0.95

4.20

2.07

2.93

Highest level of education


Illiterate
Up to primary school

7.87

4.58

6.26

16.10

11.75

13.51

Up to secondary school

33.66

25.62

29.72

41.21

37.63

39.08

Higher secondary school and above

57.06

69.33

63.07

38.49

48.54

44.48

Total Number of Households

11301

10866

22167

3237

4774

8011

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13

position is: (i) approximately 38 per cent belong


to the labour force, comprising five per cent in
agricultural labour and 33 per cent in casual
labour; (ii) approximately 41 per cent are selfemployed, comprising 16.2 per cent in
agriculture and 24.81 per cent in nonagricultural work; and (iii) only one-fifth are
salaried or earn regular wages.
The irregularity in the earnings of
uninsured households could be a major
impediment in their opting for insurance, as it
involves regular payment. However, a slightly
higher percentage of urban uninsured
households (3.46%) are self-employed in
agriculture, as compared with insured urban
households (2.38%). Nevertheless, in both
insured and uninsured households, a higher
proportion in the rural category is selfemployed in agriculture or works as agricultural
labour, as opposed to urban households where a
higher proportion works as casual labour, is
self-employed in non-agricultural work, or is
salaried.
Tables S3.1(a), S 3.1(b) and S 3.1(c) given
in Annexure, show the state-wise distribution
of households by main occupation of the
household. While the distribution follows the
pattern applicable to India as a whole, there are
some differences, such as: (i) in Chandigarh,
Delhi, Daman and Diu, Goa and Andhra
Pradesh, the proportion of households
receiving salaries and regular wages is higher in
the uninsured urban households as compared
with insured urban households; (ii) among the
rural insured households surveyed, in Sikkim
more than 95 per cent were salaried or had
regular wages, while the uninsured once again
had the highest proportion of households that
were self-employed in agriculture; (iii) among
insured urban households, Mizoram has the
highest proportion of salaried households at
approximately 95 per cent; (iv)
among
uninsured urban households, three-fourths in
Orissa depend on casual labour; and (v) for
urban households, there is a large difference in
the proportion of salaried and labour categories

14

as between the insured (43 per cent salaried and


14 per cent labour) and uninsured (18 per cent
salaried and 42 per cent labour) in the eastern
region.
As regards the highest level of education of
households, nearly two-thirds of those insured
are educated at least up to higher secondary
school, but much lower for the uninsured at
approximately 45 per cent. On the other hand,
illiterate households account for approximately
one per cent of the insured group, but three per
cent of the uninsured group.
These observations suggest that education
does influence the households decision to opt
for insurance. Within insured households, the
proportion of illiterate households is slightly
higher and those educated up to higher
secondary school or above slightly lower among
the rural households as compared with the
urban households. This implies that urban
households are better educated.
Tables S3.1 (d), S3.1 (e) and S3.1 (f ) in the
Annexure show the state-wise distribution of
households by level of education of household.
Among the rural insured, 95.45 per cent of the
households in Mizoram come under the
highest education level, while the highest
proportion of illiterates is seen in Rajasthan.
Among the urban insured, Meghalaya has the
highest proportion of households under the
highest education level (94.52%), while once
again Rajasthan has the highest percentage of
illiterates (11.72%).
Among rural households, the southern
region has the largest proportion of
households in the highest education category
at 65 per cent in the insured and 50 per cent in
the uninsured households. The proportion of
illiterates is highest in the northern region
(2%) amongst both insured and uninsured
(6%) households.

3.2 Type of Dwelling Unit and Family


A classification of households by ownership of
land, type of dwelling unit, and other
parameters is shown in Table 3.2.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 3.2: Distribution of Households by Ownership of Land, Dwelling Unit, Type of Dwelling Unit, Type of Family and
Availability of Electricity Connection (Percentage)
Insured
Rural

Uninsured

Urban

Total

Rural

All (Insured +Uninsured)

Urban

Total

Rural Urban

Total

Ownership of land
Percentage owning agricultural land

75.46

NA

75.46

62.93

NA

62.93

73.05

NA

73.05

Average size of land (acres)

3.94

NA

3.94

2.82

NA

2.82

3.71

NA

3.71

94.74

82.90

88.94

92.89

79.45

84.87

94.33

81.85

87.86

Rented

4.78

16.07

10.31

6.11

19.51

14.10

5.07

17.12

11.32

Others

0.48

1.03

0.75

0.99

1.05

1.03

0.59

1.04

0.82

Pucca

54.26

75.57

64.71

33.28

56.47

47.10

49.58

69.75

60.03

Semi-pucca

33.00

19.92

26.58

41.20

31.92

35.67

34.82

23.58

29.00

Kutcha

12.75

4.51

8.71

25.52

11.61

17.23

15.59

6.67

10.97

Percentage of households with electricity

88.59

96.64

92.54

79.89

91.10

86.57

86.65

94.95

90.95

Nuclear

72.64

75.84

74.21

78.85

81.34

80.34

74.02

77.52

75.83

Joint

27.36

24.16

25.79

21.15

18.66

19.66

25.98

22.48

24.17

Agricultural land

8528

NA

8528

2,037

NA

2,037

10,620

NA

10,620

Total Number of Households

11301

10866

22167

3237

4774

8011

14538

15640

30178

Ownership of dwelling unit


Own

Type of dwelling unit

Type of family

Number of households owning

NA=Not applicable

It is evident from Table 3.2 that a


comparatively higher percentage of insured
households (approximately 75%) own
agricultural land in comparison with uninsured
households (approximately 63%), and the
average land holding is also higher for insured
households at 3.95 acres, against 2.82 acres for
uninsured households.
Similarly, comparison of house ownership
reveals that approximately 89 per cent of
insured households live in their own houses,
while this is slightly lower for uninsured
households at 85 per cent. Among the insured,
the proportion of households owning a
dwelling unit is higher in rural areas (94.74%)
as compared with urban areas (82.9%).
Households living in pucca houses account
for 60 per cent of the insured category, but only
47 per cent of those uninsured. Additionally,
electricity supply is present in 93 per cent of
insured households, but only in 87 per cent of

uninsured households. The living conditions of


insured households appear to be better than
those of the uninsured.
The general perception is that people
living in joint families are emotionally and
financially more secure, and so it makes more
sense for people living in nuclear families to
have insurance, particularly life insurance.
However, the data from the sampled
population tells a different story. It can be seen
that a higher proportion of uninsured
households consist of nuclear families as
compared with insured households, and this
holds true for both rural and urban categories.
Tables S3.2(a), S3.2(b) and S3.2(c) provide
the state-wise distribution of households
according to the above criterion. Thus, among
rural households, while there is no difference in
the proportion of insured and uninsured with
electricity connections in the southern region
and a marginal difference in the western region,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

15

a higher proportion of insured households in


the northern (84%) and eastern (85%) regions
have electricity connections compared with
uninsured households (73 per cent and 75 per
cent respectively). The position is similar with
respect to urban households, although a higher
proportion of these have the facility as
compared with rural households, irrespective of
whether they are insured or not.
Three-fourths of the households in rural
Chandigarh own a house irrespective of
whether they are insured or not. However, in
urban Chandigarh, while 63.3 per cent of the
uninsured own a house, the proportion is
higher among the insured at 70 per cent.
Among insured households, the proportion
owning houses is lowest in Arunachal Pradesh
(53.35 per cent in urban and 72.60 per cent in
rural areas).
In the eastern region, there is a huge
disparity in the proportion of insured (49%)
and uninsured (19%) households living in
pucca houses in the rural as well as urban areas
(67 per cent insured and 32 per cent uninsured).
It is also seen that approximately 90 per cent of
households in the southern region live in
nuclear families irrespective of being insured or
uninsured, and whether in rural or urban areas.
In the remaining three regions, the proportion
living in nuclear families is slightly higher
among uninsured households.

3.3 Type of Ration Card


The households are categorised by the type of
ration card they possess in Table 3.3.

The percentage of insured households


possessing any card (approximately 60%) is
much higher than that of uninsured households
(45%) in the sur veyed population.
Consequently, a higher proportion of
uninsured households possess Below Poverty
Line (BPL) cards. Interestingly, one-fourth of
insured households are BPL card holders, two
per cent are Antyodaya card holders and 0.22
per cent are beneficiaries under the Annapurna
scheme. It is possible that the beneficiaries of
the Antyodaya and Annapurna schemes are
members of micro-insurance schemes. Tables
S3.3(a), S3.3(b) and S3.3(c) show the statewise distribution of households based on the
kind of ration card held.
In all regions, the proportion of Above
Poverty Line (APL) card holders is higher
among the insured compared with the
uninsured, and is the highest in the western
region and the lowest in the southern region.
Among the insured, rural Uttarakhand (7%)
and rural Jharkhand (6%) and urban Assam
(4%) have a higher proportion of Annapurna
card holders compared with the other states.
This proportion is much higher among the
uninsured in rural (13%) and urban (8%)
Himachal Pradesh, rural Uttarakhand (17%),
rural Mizoram (14%).
There are signific ant state-wise
differences. As high as 90 per cent of the
households in Meghalaya reported holding no
card, while in Pondicherry 94 per cent of all
households have BPL cards. On the other
hand, in Mizoram, nearly all urban households,

Table 3.3: Distribution of Households by Type of Ration Card (Percentage)


Insured
Type of Ration Card

All (Insured + Uninsured)

Rural

Urban

Total

Rural

Urban

Total

Rural

Urban

Total

APL

57.11

61.08

59.05

40.17

48.80

45.31

53.33

57.33

55.40

BPL

29.07

21.68

25.45

40.04

31.03

34.68

31.51

24.54

27.90

2.48

1.05

1.78

5.53

1.93

3.39

3.16

1.32

2.21

Antyodaya
Annapurna

0.22

0.21

0.22

0.40

0.36

0.38

0.26

0.26

0.26

No card

11.12

15.98

13.50

13.85

17.88

16.25

11.73

16.56

14.23

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

Total

16

Uninsured

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

insured or uninsured, have APL cards, while in


the rural areas 95 per cent of insured
households have APL cards compared with 78
per cent among the uninsured.

3.4 Economic Status of the


Households
On the basis of average annual per capita
income, the households are divided into four
income classes: (i) households with less than
Rs 10,000; (ii) between Rs 10,00016,000; (iii)
between Rs 16,00027,000; and (iv) above Rs
27,000. The average annual household income,
consumption expenditure and savings are
shown in Table 3.4.
On the whole, it is seen that approximately

the average household income of urban


households (Rs 1,08,405) being higher than
that of rural households (Rs 88,640). The
difference in income of rural and urban
households is evident among both insured and
uninsured categories.
It is also seen that the average income of
insured households (Rs 1,10,128) is much
higher than that of uninsured households (Rs
67,799). This is due to the fact that nearly 38
per cent of uninsured households are in the
lowest income class as against only 22 per cent
of insured households, and while only 13 per
cent of uninsured households are in the highest
income class, this proportion is far higher for
insured households (29%). As expected, the

Table 3.4: Distribution of Households by Economic Status: Income, Expenditure and Savings
Insured Households

Uninsured Households

All Households

Income Class
(average annual per
capita)

Rural

Urban

Total

Rural

Urban

Total

Rural

Urban

Total

Up to Rs 10,000

27.01

16.53

21.87

46.71

31.23

37.48

31.39

21.01

26.02

Rs 10,001 to Rs 16,000

24.98

23.23

24.12

25.73

27.60

26.85

25.14

24.57

24.84

Rs 16,001 to Rs 27, 000

25.56

24.21

24.90

17.79

25.19

22.20

23.83

24.51

24.18

Rs 27,001 & above

19.63

29.91

24.96

22.45

36.04

29.11

9.77

15.97

13.47

Average annual
household income (Rs)

97,183

1,23,594

1,10,128

58,897

73,834

67,799

Average annual
household savings (Rs)

23,118

27,947

25,484

12,138

14,606

13,638

21,110

24,410

23,327

Average monthly
household consumption
expenditure (Rs)

6,162

6,992

6,569

3,823

4,653

4,318

5,641

6,278

5,971

11,301

10,866

22,167

3,237

4,774

8,011

14,538

15,640

30,178

Total number of
households

one-fourth of the households come under each


class of income considered. However, while 31
per cent of rural households have an average
annual per capita income of less than Rs
10,000, only approximately 20 per cent fall in
the highest income category. On the other
hand, among urban households, 21 per cent fall
in the lowest income category and 30 per cent
in the highest income class This is reflected in

88,660 1,08,405 1,04,770

average annual consumption expenditure of


uninsured households (Rs 51,816) is less than
that of insured households (Rs 78,828), and
this also holds for average savings which stand
at Rs 13,638 for uninsured households as
against Rs 25,484 for insured households. The
sources of information for the households are
shown in Table 3.5.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

17

3.5 Major Sources of Information


Table 3.5: Distribution of Households by Major Sources of Information (Percentage)
Source of Information

Insured
Rural

Urban

Uninsured
Total

Rural

Urban

Total

Radio or transistor

21.06

14.04

17.62

23.73

15.79

19.00

Television

63.02

80.10

71.39

45.13

65.92

57.52

Newspapers

32.48

46.88

39.54

25.92

34.75

31.18

Magazines

3.06

5.33

4.17

1.54

2.93

2.37

Internet

1.14

3.18

2.14

0.49

1.51

1.10

Bazaar or local people

32.04

25.29

28.73

34.32

32.47

33.22

Relatives, friends or neighbours

47.45

41.51

44.53

51.53

46.56

48.57

Panchayat

13.03

1.44

7.35

13.35

2.22

6.72

Fair price shop (FPS)

1.87

1.21

1.54

1.88

1.78

1.82

Banners/hoardings

8.53

12.33

10.39

7.26

10.37

9.11

Rural knowledge hub

2.82

0.65

1.76

2.84

0.52

1.46

Others

1.73

2.36

2.04

1.67

1.30

1.45

None

0.34

0.06

0.20

0.80

0.57

0.66

Note: These are multiple responses and therefore the sum may not be equal to hundred

Television is the primary source of


information for both insured and uninsured
households, followed by friends, relatives, and
neighbours who exchange news. Other major
sources of information are newspapers, radios
and transistors. The state-level pictures
on major sources of information are shown
in Annexure Tables S3.4(a), S3.4(b) and
S3.4(c).

3.6 Types of Insurance Held


The distribution of households by type of
insurance held is shown in Table 3.6. As per the
definition of the insured households adopted
for the study, the table reflects 100 per cent life
insurance for the insured households and no
household among the uninsured has life
insurance cover for any of the family members.

Table 3.6: Distribution of Households by Type of Insurance Taken


Type of Insurance

Insured (%)
Rural

Urban

Uninsured (%)
All

Rural

Urban

All

No insurance

88.01

89.11

88.67

Life insurance

100.00

100.00

100.00

0.00

General insurance

2.89

4.82

3.84

0.62

0.65

0.64

Health insurance

5.27

6.59

5.92

0.56

0.44

0.49

Motor insurance

26.41

35.56

30.90

5.16

6.79

6.13

Tractor insurance

2.53

0.87

1.71

0.46

0.17

0.29

Livestock insurance

0.33

0.32

0.32

0.19

0.08

0.12

Accident insurance

1.81

1.52

1.66

0.40

0.25

0.31

Crop insurance

2.49

0.29

1.41

0.62

0.10

0.31

Pump insurance

0.06

0.01

0.04

0.46

0.27

0.35

Any other insurance

0.42

0.76

0.59

0.71

0.19

0.40

Note: These are multiple responses and therefore the sum may not be equal to hundred

18

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

It is noteworthy that even among


uninsured households (those without a life
insurance policy), some have opted for other
kinds of insurance while the proportion of
uninsured households opting for insurance is
much lower than insured households.
There are other pointers: (i) motor
insurance is the most sought after, accounting
for nearly 31 per cent of insured and 6 per cent
of uninsured households; 35.56 per cent of
urban insured households and 26.41 per cent
of their rural counterparts have motor
insurance; (ii) approximately 6 per cent of
insured households have health insurance while
those who have general insurance is lower at
approximately 4 per cent; (iii) as expected, a
higher proportion of rural households have
taken crop insurance and tractor insurance
when compared with urban households; and
(iv) the proportion of urban insured households
who have taken health insurance and general
insurance is marginally higher as compared
with insured rural households.
Tables S 3.5(a), S3.5 (b), S 3.5 (c) and S3.5
(d) provide the state-wise distribution of
households based on the different kinds of
insurance taken by them, with the broad picture
being: (i) motor insurance is the main type of
insurance that the uninsured opt for; (ii) the
states with a high proportion of households
opting for motor insurance are rural Punjab
(28%), Daman and Diu (rural 30%, urban
23%), Goa (rural 25%, urban 40%) and
Pondicherr y (ur ban 33%); and (iii)
Chhattisgarh (urban) has the highest
proportion of households opting for health
insurance among the uninsured. It is, however,
possible that the households are members of
some micro-insurance or health insurance
scheme offered by a particular employer.
Further features here are: (i) among
insured households, those in the southern
region have the highest proportion opting for
different types of insurance, and these
percentages are higher for the urban category
compared with the rural category; (ii) Tamil

Nadu (rural as well as urban) has the highest


proportion of households with health
insurance; (iii) 21 per cent of the households in
rural Haryana, 25 per cent in urban Haryana
and 44 per cent in urban Mizoram have general
insurance; and (iv) it is motor insurance which
is very popular even among insured households,
Pondicherry having the highest proportion of
households with motor insurance (89 per cent
urban and 79 per cent rural).

3.7 Details of Different Kinds of


PoliciesLife, General and Health
Held by Members of Households
The survey collected detailed information
about the insurance policies held by different
members of the households like whether they
have taken the insurance cover from
government or private companies, the amount
of annual premium paid, amount insured, etc.
These are analysed in this section. All the
surveyed households have been included in this
analysis. Hence while the proportion under life
insurance will include only members from
insured households, those under the other two
categories of insurance could belong to either
insured or uninsured households.
Proportion of Policy Holders
Tables 3.7a (Rural), 3.7b (Urban) and 3.7c
(All) provide information about the proportion
of household members having life insurance,
general insurance and health insurance under
both public and private sectors, based on their
income categories. Since more than one person
from the same household can opt for insurance,
the tables show the number of members and
not the number of households.
The data shows: (i) the number of
household members, rural or urban, opting for
insurance clearly indicates that those taking
government insurance policies far exceed those
taking private insurance policies, regardless of
the type of insurance, namely life, general or
health; and (ii) those opting for general and
health insurance are almost negligible when

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

19

Table 3.7a: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories (Rural)
(Percentage)

Household Income
Class (average annual
per capita income in
Rs)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs 10,000

19.03

23.34

25.00

18.52

5.41

11.76

Rs 10,000 to Rs 16,000

26.88

29.29

26.92

18.52

40.54

29.41

Rs 16,001 to Rs 27,000

27.36

24.33

21.15

37.04

27.03

11.76

Above Rs 27,000

26.73

23.04

26.92

25.93

27.03

47.06

13,057

1,007

52

27

37

17

Number of Household
members Insured

Table 3.7b: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories
(Urban) (Percentage)

Household Income
Class (average annual
per capita income)

Life
Insurance
Government

General
Insurance
Government

Health
Insurance
Government

Health
Insurance
Private

13.64

0.00

14.29

General
Insurance
Private

10.40

7.14

23.43

20.15

21.43

18.18

34.48

21.43

23.98

23.40

17.86

18.18

6.90

42.86

42.23
,
13 484

46.05

53.57

50.00

58.62

21.43

923

28

22

29

14

Less than Rs10,000

10.37

Rs 10,000 to Rs 16,000
Rs 16,001 to Rs 27,000
Above Rs 27,000
Number of Household
members insured

Life
Insurance
Private

Table 3.7c: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories (Rural
+ Urban) (Percentage)

Household Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs.10,000

14.63

17.15

18.75

16.33

3.03

12.90

Rs 10,000 to Rs 16,000

25.13

24.92

25.00

18.37

37.88

25.81

Rs 16,001 to Rs 27,000

25.64

23.89

20.00

28.57

18.18

25.81

Above Rs 27 000
,
Number of Household
members insured

34.60
,
26 541

34.04
,
1 930

36.25

36.73

40.91

35.48

80

49

66

31

compared with those taking life insurance (97


members with health insurance, 129 with
general insurance as against 28,471 with life
insurance).
An examination of the proportion of
household members in different income groups
holding policies shows: (i) among rural
households, the proportion of members who
opt for different types of life insurance, either

20

General
Insurance
Government

government or private, does not appear to


depend on their income group; (ii) among
urban households, the proportion of their
members taking insurance goes up with
increase in the level of income, for both
government and private insurance policy
holders; (iii) the proportion of policy holders is
the least (approximately 10%) in the lowest
income categories, while 42 per cent of those

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

with government life insurance policies, and 46


per cent of those with private life insurance
policies belong to the highest income group;
and (iv) for general and health insurance, no
particular trend is seen, and it may also not be
correct to interpret the data since the number of
members who have opted for these is very low.
Policy Holders by Gender
The proportion of policy holders by gender is
shown in Table 3.8.

health insurance are males, the gender


difference in the number of policy holders is
less in the case of health insurance. The malefemale ratio among those having health
insurance are 70:30 for government, and 67:33
for private as compared to the malefemale
ratios among those having life insurance (80:20
for government, and 79:21 for private). Also,
whatever be the type of insurance, the
proportion of urban females insured is higher
than that of rural females.

Table 3.8: Proportion of Policy Holders by Gender


Category of insurance

Rural

Urban

Rural + Urban

Male

Female

Male

Female

Male

Female

82.37

17.63

77.33

22.67

79.80

20.20

Life insuranceprivate

81.07

18.93

76.56

23.44

78.91

21.09

General insurancegovernment

87.88

12.12

81.63

18.37

85.22

14.78

General insuranceprivate

86.67

13.33

72.00

28.00

81.43

18.57

Health insurancegovernment

76.09

23.91

64.44

35.56

70.33

29.67

Health insuranceprivate

70.59

29.41

65.52

34.48

67.39

32.61

Life insurancegovernment

Table 3.8 clearly indicates that among


insurance policy holders, the proportion of male
members is much higher than that of females, for
all types of insurance irrespective of whether the
household is rural or urban. However, the ratio of
female members having insurance is higher in
the urban households in all categories.
Generally, life insurance is considered to be
a safety valve and protects the family against a
mishap that might afflict the earning member
of the family. Since the proportion of earning
males is much higher than that of earning
females, a similar difference would exist in the
proportion taking insurance. Similarly, most of
those going in for general insurance are those
with vehicle insurance, and once again it is to be
expected that a higher proportion of insured
persons would be males, as reflected in the
table.
Health insurance however is taken as a
precautionary measure.The table indicates that
although a higher proportion of those having

Value of Policy and Premium


The average annual premium and the average
policy value for all three categories of insurance
based on income class are given in Table 3.9.
Thus, both average annual premium paid
by the policy holder and average annual value of
life insurance are generally seen to increase with
the rise in household income. The policy value,
and hence the premium, are higher for private
life insurance compared with government life
insurance. While the average annual premium
for government policies range between Rs
3,830 for the lowest income group to Rs 7,616
for the highest income group, this ranges
between Rs 6,257 and Rs 11,139 for private
insurance. Similarly, the value of the policy
varies between Rs 78,000 and Rs 1,31,000 in
case of government policies, and between Rs
74,000 and Rs 1,42,000 in case of private
policies. The general and health insurance
policy numbers are very low.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

21

Table 3.9: Average Annual Premium and Average Policy Value by Income Class

4,562

5,762 7,905 1,267 5,709 6,848 87,610 1,20,059

Rs 16,001 to
Rs 27,000

4,827

8,368 6,645 5,746 1,576

7,616

11,139 8,381 8,087 5,754 15,625 1,30,990 1,42,199

Above Rs .27,000
Total number of
persons

26,541

1,930

80

49

66

Annual Premium as Percentage of


Income
The average annual premium as a percentage of
annual income for all three kinds of insurance
for rural, urban and all households together is
shown in Tables 3.10a, 3.10b and 3.10c.
Confirming the results of the previous
Table, it is seen that the premia as a percentage

73,935

1,26,786 38,313

27,500 40,000

86,625

98,125 1,98,875

20,878

2,319 89,449 1,10,255 1,97,800 96,808

31

26,541

Health
Insurance
Private

Rs 10,000 to
Rs 16,000

6,575 77,948

Health
Insurance
Government

6,257 7,565 4,261 1,200

General
Insurance
Private

3,830

Life
Insurance
Private

Life
Insurance
Private
General
Insurance
Government
General
Insurance
Private
Health
Insurance
Government
Health
Insurance
Private

Less than Rs
10,000

Life
Insurance
Government

Life
Insurance
Government

Households
Income Class
(average annual
per capita income)

Average Policy Value (Rs)


General
Insurance
Government

Average Annual Premium (Rs)

96,946

1,930

80

41,250 34,814

1,16,956 8,55,75 1,20,000


49

66

31

of income, are higher for private life insurance


compared with government life insurance
reckoned by income classes. But surprisingly,
this is: (i) the lowest for the highest income
group with 1.80 per cent for government and
8.80 per cent for private insurance in rural
households and 3.69 per cent and 4.07 per cent
respectively for government and private

Table 3.10a: Average Annual Premium as a Percentage of Annual Household Income (Rural)
Households Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs 10,000

8.67

14.79

19.02

7.68

2.70

9.88

Rs 10,000 to Rs 16,000

6.72

8.10

7.91

2.53

3.14

13.35

Rs 16,001 to Rs 27,000

4.89

9.50

8.04

5.16

1.48

3.91

1.80

8.08

7.13

3.38

2.89

10.18

13,057

1,007

52

27

37

17

Above Rs 27,000
Total number of persons

Table 3.10b: Average Annual Premium as a Percentage of Annual Household Income (Urban)
Households Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs 10,000

8.09

11.69

3.65

12.14

0.00

18.75

Rs 10,000 to Rs 16,000

6.57

8.87

19.95

1.00

16.06

4.40

Rs 16,001 to Rs 27,000

5.20

7.86

4.51

8.08

2.48

1.92

Above Rs 27,000

3.69

4.07

1.54

4.26

2.74

2.17

13,484

923

28

22

29

14

Total number of persons

22

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 3.10c: Average Annual Premium as a Percentage of Annual Household Income (Total)
Households Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs 10,000

8.45

13.81

16.70

9.40

2.65

14.51

Rs 10,000 to Rs 16,000

6.65

8.40

11.52

1.85

8.32

9.98

Rs 16,001 to Rs 27, 000

5.04

8.73

6.93

5.99

1.64

2.42

Above Rs 27,000

3.71

5.42

4.08

3.94

2.80

7.60

26,541

1,930

80

49

66

31

Total number of persons

insurance in urban households; and (ii) the


highest for the lowest income group with 8.67
per cent for government and 14.79 per cent for
private insurance in rural households and 8.09
per cent and 11.69 per cent for government and
private insurance in urban households.

1,706 and Rs 11,641 for rural households; (ii)


Rs 3,697 and Rs 8,267 for urban households;
and (iii) Rs 2,751 and Rs 7,989 for the
households taken together (rural and urban),
being similar to those paid by households with
government life insurance.

3.8 Opinion of Uninsured


Households on Possible Economic
Risks

3.9 Conclusion

The uninsured households were asked if they


would contribute some money for possible
economic risks. In the case of those who
answered in the affirmative, the amount they
could contribute per year was noted. Table 3.11
provides the distribution of such households
based on income categories.
On the whole, 38.23 per cent households

The analysis yields the following conclusions:


(i) a higher proportion of insured households
have salaried, regular wage earners or are selfemployed; (ii) the proportion of labourers is
higher among the uninsured; (iii) the average
annual income, expenditure and savings of
insured households is much higher than that of
uninsured households; (iv) among both the
insured and the uninsured, urban households
are better off than rural households; (v)

Table 3.11: Income-wise Distribution of Uninsured Households Based on Amount They Could Contribute for Possible
Economic Risks
Rural
Households Income
Class (average annual
per capita income)

No. of
Households that
can Contribute

Urban

Total

Average
No. of
Average
No. of
Average
Amount Per Households that Amount Per Households that Amount Per
Year (Rs)
can Contribute
Year (Rs)
can Contribute
Year (Rs)

Less than Rs 10,000

30.29

1,706.35

34.88

3,697.34

32.57

2,751.02

Rs 10,000 to Rs 16,000

38.77

2,197.22

41.89

2,907.93

40.68

2,657.00

Rs 16,001 to Rs 27,000

39.78

3,938.65

44.65

3,773.95

43.07

3,923.20

Above Rs 27,000

35.40

11,641.07

43.54

8,261.15

41.15

7,989.67

All Classes

34.66

29,76.74

40.66

3,998.60

38.23

3,621.17

Number of households

1,122

1,941

3,063

(34.66 per cent rural and 40.66 per cent urban)


answered in the affirmative. The average
contribution per year increased with increase in
the income category and ranged between: (i) Rs

parameters such as ownership of land and


house with electricity connection also indicate
that insured households are economically
better off than the uninsured; and (vi) non-

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

23

regular income and lower economic levels could


be impediments for the uninsured households
taking insurance, since it involves regular
premium payments.
A further set of conclusions is: (i) a higher
proportion of insured households lie in the
higher education category; (ii) the proportion
of illiterates and those educated only up to
primary school is higher among uninsured
households; and (iii) education could be an
important prerequisite for household
awareness and understanding of the benefits of
insurance.
The general impression appears to be that
joint families have the benefit of the support of
other family members, and hence may not opt
for insurance. However, the survey data
indicates that a higher proportion of uninsured
households live in nuclear families and hence
this factor may not have any bearing on the
family becoming insured.
Among the sources of information, the
important ones are: (i) television, which is the
primary source for both insured and uninsured
households; (ii) friends, relatives and
neighbours are next in importance; and (iii)
newspapers, radios, and transistors.
Only very few households that do not have
life insurance have other kinds of insurance
such as motor insurance. However, the insured
households, i.e. the households having life
insurance policies, do have other kinds of
insurance such as general insurance, health
insurance, motor insurance, tractor insurance,
livestock insurance, accident insurance, crop
insurance, pump insurance, etc.
It is also seen that: (i) the number of
household members who have taken insurance
clearly indicates that regardless of whether they
are rural or urban, or whether they have taken
life insurance, general insurance or health
insurance, the number of those taking

24

government insurance policies is much higher


than those taking private insurance policies; (ii)
very few have opted for general and health
insurance; (iii) among rural households, the
proportion of members taking life insurance,
either government or private, does not appear
to depend on the income group to which they
belong; (iv) among urban households, the
proportion taking insurance rises with
increases in the level of income, for both
government and private insurance policy
holders; (v) among those having insurance
policies, the proportion of male members is
much higher than that of females, for all types
of insurance irrespective of whether the
household is rural or urban; (vi) the ratio of
female members having insurance is higher in
urban households as compared with the rural
households in all the categories; (vii) although
compared to women a much higher proportion
of men are having health insurance cover, the
gender difference is less pronounced among
those having health insurance (70:30 for
government, and 67:33 for private) as
compared to those having life insurance (80:20
for government, and 79:21 for private); (viii)
very few people have taken health insurance;
(ix) both the average annual premium and the
average annual value of life insurance are
generally seen to rise with the increase in the
level of income of the households; (x) the policy
value, and hence the premium, are higher for
private life insurance compared with
government life insurance; and (xi) a little less
than half of the uninsured households are
prepared to contribute some money for possible
economic risks and the average contribution is
similar to the life insurance premium of those
having government life insurance. This
indicates that improved awareness could reduce
the proportion of uninsured households.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Perception of Households
about Insurance as a Concept
and Its Benefits
The success of an insurance awareness
campaign would depend upon: (a) a good
understanding of what people think about
insurance as a concept; and (b) educating
people about various aspects of insurance of
which they are unaware. Hence, in order to
make informed choices, people should be
educated about the concept of insurance, the
various types of insurance covers available, and
the benefits that an insurance cover could yield.
The present awareness pre-launch survey
attempted to find out households view on
various aspects of insurance, including
questions, such as: (i) what is insurance? (ii)
how relevant is insurance? (iii) the kind of tool
it is; and (iv) the benefits of insurance vis--vis
other forms of savings.
This chapter analyses the responses of

insured and uninsured households to such


questions.

4.1 Concept of Insurance


When households were asked the question:
What is insurance? approximately 20 per cent
of the rural uninsured households and 16 per
cent of their urban counterparts had nothing to
say. As one would expect, this percentage was
much lower at 2 per cent in the case of insured
rural as well as urban households (Table 4.1a).
While the percentage whose answer was cant
say remained low (single digit) among the
insured households in all the states, in the case
of uninsured households, the percentage was
notably high in some of the states, such as
Haryana (32.3%), Rajasthan (36.8%), Bihar
(35.1%), Jharkhand (41.4%) and Meghalaya

Table 4.1a: Distribution of Households Based on Their Concept of Insurance (Percentage)


Concept of insurance

Insured Households

Uninsured Households

Rural

Urban

Total

Rural

Urban

Total

Prevent certain events

31.5

30.7

3.1

25.9

25.0

25.3

Prevent damage to assets


from certain events

34.2

37.6

35.9

24.3

26.9

25.8

Compensate for losses


from certain events

43.5

48.1

45.7

29.4

33.5

31.8

Rebuild the asset lost due


to certain events

20.8

20.4

20.6

12.9

14.6

13.9

Compensate for loss of life

51.7

50.9

51.3

38.3

42.1

40.5

Any other

5.2

8.5

6.8

3.8

6.7

5.6

Cant say

2.1

1.8

2.0

19.7

15.9

17.5

All

100.0

100.0

100.0

100.0

100.0

100.0

Number of households

11,301

10,866

22167

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

25

(34.4 %). (Tables S4.1a, S4.1b and S4.1c)


As compared with uninsured households, a
higher percentage of insured households knew
that the aim of insurance is to compensate for
losses occurring as a result of certain unforeseen
events and to compensate for loss of life;
though, not much of a ruralurban difference in
this pattern was noticed. While 46 per cent of
insured households think insurance
compensates for losses occurring from
unforeseen events, 51 per cent feel insurance is
to compensate for loss of life. In the case of
uninsured households, the respective
percentages are lower at 32 and 41. In some of
the states, people seem to associate insurance
mainly with loss of life; more than 90 per cent of

percentage of insured households (31%) also


seem to think so.
The perception of households by their level
of education (Table 4.1b) shows that with the
increase in the level of education, the
percentage of insured as well as uninsured
households that could not say anything about
what insurance is, comes down while the
percentage who think that insurance can
compensate for losses and help rebuild assets
goes up.
Ironically, a higher percentage among the
educated households (insured as well as
uninsured) think that insurance can prevent
certain unforeseen events and can prevent
damage to assets from them.

Table 4.1b: Distribution of Households by Level of Education and Their Perception of Insurance (Percentage)

Insured Households
Perception of
insurance

Illiterate

Up to
Primary

Up to
High
School

Higher
Secondary
and above

Illiterate

Up to
Primary

Up to
High
School

Higher
Secondary
and above

Prevent certain
events

12.9

22.3

29.8

32.8

9.8

19.1

25.1

28.5

Prevent damage
to assets from
certain events

28.1

22.4

31.9

39.2

14.9

18.6

23.8

30.6

Compensate for
losses from
certain events

32.4

31.4

40.7

49.8

17.0

23.5

29.8

37.1

Rebuild the asset


lost due to certain
events

11.0

15.4

19.1

22.0

10.6

10.2

12.8

16.3

Compensate for
loss of life

55.3

58.3

51.9

50.3

24.7

37.9

41.3

41.7

Any other

2.4

8.4

7.3

6.5

3.8

7.1

6.5

4.4

Cant say

7.6

3.8

2.4

1.5

38.3

24.5

18.0

13.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

210

1,387

6,588

13,979

235

1,082

3,130

35,64

All
Number of
households

the households in Uttarakhand, Sikkim and


Goa and more than 80 per cent of the insured
households in Madhya Pradesh, Chhattisgarh
and Tripura have mentioned compensation for
loss of life. While one-fourth of the uninsured
households think that insurance can prevent
unforeseen events, surprisingly a higher

26

Uninsured Households

4.2 Major Source of Information on


Insurance
For both insured and uninsured households in
rural as well as urban India, the insurance
agents are the most important source of
information on insurance (Table 4.2). Thus, as

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

high as 70 per cent of insured and 45 per cent of


uninsured households have mentioned agents

households in Meghalaya, Mizoram, Goa,


Tamil Nadu and Himachal Pradesh.

Table 4.2: Distribution of Households by Their Major Source of Information on Insurance (Percentage)
Major source of
information on
insurance

Insured Households

Uninsured Households

Rural

Urban

Total

Rural

Urban

Total

Print media

18.8

28.8

23.7

19.0

20.8

20.0

Visual media

34.0

45.1

39.4

27.1

35.1

31.9

Radio/transistor

20.6

16.6

18.6

20.5

17.4

18.6

Corporate publicity

11.1

17.6

14.3

7.1

12.3

10.2

Rural camps

8.1

2.5

5.4

5.9

2.5

3.9

Publicity vans

3.3

5.4

4.3

2.0

3.4

2.8

Panchayat

5.8

0.9

3.4

5.8

1.0

2.9

Friends/relatives

39.4

36.2

37.8

41.3

42.6

42.1

Agents

69.1

70.8

70.0

42.0

47.0

45.0

All

100.0

100.0

100.0

100.0

100.0

100.0

Number of households

11,301

10,866

22,167

3,237

4,774

8,011

being major source of information on


insurance. In Haryana, Sikkim, West Bengal,
rural Chhattisgarh, Andhra Pradesh and
Tripura and the urban areas of Madhya
Pradesh, more than 90 per cent of the
households are dependent on agents for
information (Tables S4.2a, S4.2b and S4.2c).
Hence, for both insured and uninsured
households, the next two important sources of
information are friends and relatives, and the
visual media. As far as insured households are
concerned, while 38 per cent are dependent on
friends and relatives, for 39 per cent of the
households, visual media is the major source of
information. As far as uninsured households
are concerned, the percentages are 42 and 32
respectively. For 19 per cent of both insured
and uninsured households, radios and
transistors are important sources of
information. The households dependence on
both visual and print media for information is
marginally higher in the urban areas as
compared with rural areas. The print media has
been mentioned by a high percentage of
households in Mizoram and Meghalaya, and
the visual media by a high percentage of

4.3 Relevance of Insurance


Not surprisingly, as high as 97 per cent of the
insured households feel that insurance is
relevant to them (Table 4.3). In Uttar Pradesh,
Uttarakhand, Orissa, Goa, West Bengal,
Tripura, Gujarat, and Pondicherry, almost all
households feel that it is relevant (Tables S4.3a,
S4.3b and S4.3c). Even among the uninsured
households, 57 per cent are of the opinion that
insurance is relevant to them.
Thus, the most important reason why the
households think that insurance is relevant is
fear of accidents, closely followed by fear of
untimely death. Among the insured
households, 68 per cent have given accidents
and 61 per cent untimely death as reasons for
relevance. For the uninsured households, these
two percentages are marginally lower at 64 and
57. There are no ruralurban differences in
these percentages in the case of both insured
and uninsured households. However, there are
some variations across states (Table S4.3).
While in most states, the fear of meeting with
accidents has been given as a reason by a very
high percentage of insured households, in
Punjab (47.6%), Rajasthan (35.2%),

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

27

Table 4.3: Relevance of Insurance to Households and Reasons (Percentage)


Perception of the
relevance of insurance

Insured Households

Uninsured Households

Rural

Urban

Total

Rural

Urban

Total

97.0

97.5

97.2

54.0

59.6

57.3

Natural calamity

22.4

21.4

21.9

22.2

20.0

20.9

Crop failure

18.1

7.8

13.0

14.4

9.7

11.4

Accidents

68.1

67.3

67.7

64.8

63.5

64.0

Theft/burglary

10.6

10.3

10.5

8.4

8.6

8.5

Households who feel


insurance is relevant
Reasons for relevance

Physical disability

8.8

9.9

9.3

8.9

8.8

8.8

Chronic illnesses

3.5

5.3

4.4

3.6

4.2

4.0

Economic burden of higher


education

7.5

10.2

8.8

4.9

6.8

6.1

Untimely death

60.7

60.7

60.7

55.0

56.1

55.7

Investment

21.7

29.9

25.7

17.0

22.5

20.4

Tax benefits

8.0

11.6

9.7

1.3

2.6

2.1

Others

1.3

1.5

1.4

1.7

1.8

1.8

100.0

100.0

100.0

100.0

100.0

100.0

0.8

0.7

0.8

17.9

18.8

18.5

Enjoy the present instead of


securing the future

0.0

0.0

0.0

47.4

41.5

43.8

Companies swallow hard


earned money

0.0

0.0

0.0

46.7

42.4

44.1

Dont feel the need

0.0

0.0

0.0

88.7

79.6

83.2

Others

0.0

0.0

0.0

21.4

19.9

20.5

Households who cant


say/dont know whether
insurance is relevant to them

2.3

1.8

2.0

28.1

21.6

24.2

All
Households who feel
insurance is not relevant
Reasons for not being relevant

Meghalaya (44.4%), and West Bengal (40.2%)


this percentage is lower. Again, among insured
households, in Chandigarh (31.7%), Punjab
(47.7%), Uttarakhand (44.3%), Jharkhand
(38.3%), Meghalaya (36.4%), Andhra Pradesh
(31.1%), Karnataka (48.9%), Kerala (43.9%),
Pondicherry (23.3%) and Tamil Nadu (31.8%),
a much smaller percentage have mentioned
untimely death as a reason for insurance being
relevant.
Similarly, in the case of uninsured
households, only a small percentage of

28

households in West Bengal (27.8%) have


mentioned accidents. Again, in Uttarakhand
(34.9%), Jharkhand (32.9%), and Tamil Nadu
(15.0%) untimely death is considered a reason
for insurance being relevant.
The reason why insurance is not felt to be
relevant was analysed only for uninsured
households, since only a small percentage of
insured households said that insurance is not
relevant. Approximately 18 per cent of
uninsured households who said that insurance
is not relevant (57 percent said that insurance is

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

relevant to them and the remaining 24 per cent


of the uninsured households could not say
anything) were asked the reason why they think
that insurance is not relevant to them. Most of
these households do not feel the need for
insurance; as 83 per cent of the households have
cited this reason. Reasons such as enjoy the
present instead of securing the future and
companies swallow hard earned money were
given by 44 per cent in each case. The reasons
given by the uninsured households on why they
think that insurance is not relevant to them are
presented statewise in Table S4.3d.

pattern is similar across most states; (iv) among


the uninsured households, nearly 13 per cent
hold the view that insurance is relevant only to
rich, whereas in insured households only 2 per
cent hold this view; (v) approximately one-fifth
of the uninsured households seem to have no
opinion on this issue; and (vi) fortunately, only a
very negligible proportion of both insured and
uninsured households view insurance as not
being relevant to any one.
Table 4.4b shows: (i) household opinion on
class to which insurance is relevant does not
vary much by income level; (ii) in the case of

Table 4.4a: Distribution of Households by Their Perception about the Class to Which Insurance is Relevant (Percentage)
Class to which insurance
is relevant

Insured Households

Uninsured Households

Rural

Urban

Total

Rural

Urban

Total

Only for rich

2.3

2.5

2.4

12.7

12.6

12.6

Only for middle class

3.9

3.4

3.7

2.9

1.9

2.3

Only for poor class

1.6

1.5

1.6

2.3

1.8

2.0

For all classes

88.0

88.9

88.5

58.4

63.1

61.2

None

0.3

0.3

0.3

0.4

0.7

0.6

Cant say

3.9

3.4

3.6

23.3

19.9

21.3

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

Table 4.4b: Perception of Households on Class to Which Insurance is Relevant by Annual Household Income Categories
(Percentage)
Insured Households
Class to which
insurance is relevant

Less than
Rs 10,000

Uninsured Households

Rs 10,000 Rs 15,000 Above


Less than Rs 10,000
Rs 15,000 Rs 25,000 Rs 25000 Rs 10,000 Rs 15,000

Rs 15,000 Above
Rs 25,000 Rs 25,000

Only for rich

2.37

2.95

2.22

2.26

13.60

12.49

12.87

9.93

Only for middle class

1.51

2.16

4.41

5.74

1.27

2.18

3.48

3.34

Only for poor class

1.70

1.87

1.44

1.36

2.37

1.81

1.79

1.76

For all classes

89.58

88.80

87.81

87.92

62.77

59.95

60.29

60.98

None

0.46

0.19

0.19

0.25

0.34

0.67

0.98

0.26

Can't say

4.38

4.03

3.93

2.46

19.64

22.90

20.59

23.73

Table 4.4a shows that the perception of


insurance being relevant to all classes is held by:
(i) most insured households (88%); (ii) 61 per
cent of the uninsured households; (iii) this

insured households, the percentage saying


insurance is meant only for the middle class
increases from 1.5 to 5.7 as the annual
household income rises from less than

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

29

Rs 10,000 to Rs 25,000 and above; (iii) the


percentage saying for all classes comes down
marginally from 90 per cent to 88 per cent; and
(iv) among uninsured households, the
percentage saying only for rich comes down
from 13.6 to 9.9 as the level of income increases
from the lowest to the highest category.
Statewise details are presented in Tables S4.4a,
S4.4b and S4.4c.

4.4 What Kind of Tool is Insurance?


More than half of the insured and more than
one-fourth of the uninsured households think
that insurance is both a savings and a protection
tool.
Table 4.5 shows: (i) among insured
households, a marginally higher percentage of

S4.5b and S4.5c).


The table further shows: (i) a majority of
insured households in most states think that
insurance is both a protection and a savings
tool; (ii) however, a much smaller percentage of
the households think so in Haryana (5.1%),
Bihar (22.5%), Rajasthan (29.7%), Delhi
(23.8%); (iii) a fairly high percentage of insured
households in Haryana (88.0%), Bihar (61.1%)
and Delhi (59.8%) feel that insurance is neither
a savings nor a protection tool; (iv) though for
uninsured households in a number of states
insurance is considered to be neither, a fairly
high percentage in West Bengal and the northeastern states, namely Sikkim, Meghalaya and
Tripura, think of insurance as both a savings
and protection tool.

Table 4.5: Distribution of Households by Their Perception of Insurance as a Tool (Percentage)


Insured Households
Rural

Urban

Total

Rural

Urban

Total

Savings tool

10.5

9.3

9.9

10.0

10.0

10.0

Protection tool

20.5

20.8

20.7

15.6

17.6

16.8

Both

49.7

15.6

51.6

26.5

26.0

26.2

None

19.3

16.4

17.8

48.0

46.4

47.1

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

the urban segment (53.6 per cent urban as


against 49.7 per cent rural) think of insurance as
both a savings and a protection tool; (ii) among
uninsured households there is no rural-urban
difference; (iii) approximately 10 per cent of
both insured and uninsured households think
of insurance purely as a savings tool; (iv) while
21 per cent think of insurance as a protection
tool, this level is lower at 17 per cent for
uninsured households; (v) not surprisingly,
among uninsured households, 47 per cent think
it is neither a savings nor protection tool; (vi)
surprisingly, even among insured households
approximately 18 per cent think insurance is
neither; and (vii) there are wide variations in
these percentages across states (Tables S4.5a,

30

Uninsured Households

Perception of
insurance

4.5 Losses that an Insurance Policy


could Compensate
One of the factors that could influence the
decision to take an insurance policy is the extent
to which an insurance cover would compensate
for the losses, both physical and financial. The
question is: can insurance fully replace an asset
lost in an unforeseen eventuality?
The survey tried to find the perception of
households on this aspect of insurance, and the
findings are presented in Table 4.6.
The findings indicate: (i) there is similarity in
the perception of rural and urban households
regarding the extent to which insurance can
replace financial and physical losses; (ii) there is
hardly any ruralurban difference in the views

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 4.6: Distribution of Households by Their Perception of the Extent to Which Insurance Can Replace Losses
(Percentage)
Extent to which insurance
can replace losses

Insured Households
Rural

Uninsured Households

Urban

Total

Rural

Urban

Total

Physical losses that insurance can replace


Full

28.9

29.3

29.1

14.0

14.8

14.5

Part

41.4

43.7

42.5

20.1

19.7

19.9

None

2.4

2.4

2.4

2.2

3.0

2.7

Cant say

27.3

24.6

26.0

63.7

62.5

63.0

All

100.0

100.0

100.0

100.0

100.0

100.0

Financial losses that insurance can replace


Full

26.4

27.4

26.9

8.2

10.5

9.6

Part

43.0

45.4

44.2

19.1

19.7

19.5

None

2.1

2.0

2.1

3.3

3.2

3.2

Cant say

28.5

25.2

26.9

69.4

66.7

67.8

All

100.0

100.0

100.0

100.0

100.0

100.0

expressed; (iii) as far as the uninsured


households are concerned, for financial losses
more than two-thirds of the households and for
physical losses approximately 63 per cent of the
households could not express their opinion; (iv)
as far as insured households are concerned,
nearly one-fourth could not give their views on
both financial and physical losses that an
insurance cover could compensate; (v) the
percentage saying insurance can replace none,
remains low for both insured as well as
uninsured households; (vi) a fairly substantial
proportion of insured households (more than
40%) feel that insurance can only partly
compensate for both physical and financial
losses, although more than one-fourth of the
insured households (29 per cent for physical
and 27 per cent for financial losses) seem very
optimistic that insurance can fully compensate
for the losses.
There are wide variations across the states
and union territories and in a number of them
the households do not seem to have any idea
about the extent to which they would be
compensated. The percentage answering cant
say is fairly high in some of the states, even

among the insured households (Tables S 4.6a to


S4.6f ).

4.6 Benefits of Insurance vis--vis


Other Savings
Expectedly, nearly 60 per cent of the uninsured
households could not express their views
regarding the benefits of insurance vis--vis
other savings. The percentage that replied cant
say was higher in rural as compared to urban
India (62.8 per cent rural as against 56.1 per
cent urban). However, among the insured
households, only approximately 13 per cent
could not give their opinion on this matter
(Table 4.7).
Table 4.7 shows: (i) the most important
benefit of insurance as perceived against other
forms of savings is its usefulness in an
emergency. Approximately 52 per cent of
insured and 18 per cent of uninsured
households mentioned this as a benefit while
opting for an insurance cover; (ii) insured
households see other benefits in insurance in
the form of appreciation in value and tax
benefits, these being the next two important
benefits perceived.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

31

Table 4.7: Distribution of Households by Their Perception of Benefits of Insurance vis--vis other Avenues of Savings
(Percentage)
Insured Households

Uninsured Households

Benefits of insurance
Easy marketability

Rural

Urban

Total

Rural

Urban

Total

11.0

11.7

11.4

2.4

2.5

2.5

Easy liquidity

14.4

14.7

14.6

4.3

5.0

4.7

Transferability

10.2

10.8

10.5

3.3

3.4

3.4

Appreciation

28.1

27.9

28.0

8.8

11.9

10.7

Tax benefits

19.1

28.7

23.8

4.6

6.9

5.9

Usefulness in emergency

51.6

52.6

52.1

16.1

19.2

18.0

No benefits

1.2

1.5

1.3

2.0

3.1

2.7

Any other benefit

6.0

6.8

6.4

2.9

3.4

3.2

Cant say

14.4

12.6

13.5

62.8

56.1

58.8

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

There are wide variations across states in


the households perception of the benefits of
insurance vis--vis other forms of savings
(Tables S4.7a to S4.7c). Thus: (i) usefulness
during emergency has been given as a benefit by
more than 70 per cent of the insured
households in Uttar Pradesh, Goa, Gujarat, and
Maharashtra; (ii) in other states, namely
Sikkim, Tripura and West Bengal, a very small
percentage of insured households have
mentioned this as a benefit vis--vis other

savings; (iii) among insured households, tax


benefit is perceived as important by a high
percentage in Kerala (61.4%) and Andhra
Pradesh (58.8%) and the same applies to
insured households.

4.7 Benefits of Life Insurance


Insured households, as well as uninsured
households were asked whether they are
aware of life insurance (Table 4.8). Though
in most states almost all insured households

Table 4.8: Distribution of Households Based on Awareness and Views about Benefits of Life Insurance Policies
(Percentage)
Insured Households

Uninsured Households

Awareness and views


Households aware of life
insurance policies

Rural

Urban

Total

Rural

Urban

Total

97.2

97.3

97.2

56.5

66.1

62.2

Views on benefits of life insurance policies


Security purposes

60.4

62.1

61.2

53.7

51.0

52.0

Bulk return in future

48.2

49.8

49.0

37.9

41.5

40.1

Daughters marriage

20.5

18.0

19.3

16.0

15.6

15.8

Childrens education

16.9

20.3

18.6

10.3

11.5

11.1

Good return on savings

24.8

24.1

24.7

18.7

17.7

18.1

Tax benefits

9.9

13.8

11.9

6.0

5.0

5.3

42.8

44.2

43.4

37.9

40.1

39.3

1.0

0.8

0.9

3.6

3.9

3.8

100.0

100.0

100.0

100.0

100.0

100.0

Risk coverage
Others
Total

32

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

had heard about life insurance, a very small


percentage were unaware; probably in these
households the agents have made them take
policies while the households do not even
seem to understand what life insurance is all
about. Among the uninsured households,
only 62 per cent are aware of life insurance.
There are wide variations in the level of
awareness about life insurance across various
states (Table S4.8). While in the southern and
western states the level of awareness even
among the uninsured households is fairly high,
in some of the northern and eastern states it is
fairly low.
Most of the insured and uninsured
households see the benefits of life insurance as a
means of security and coverage of risks. For
more than 60 per cent of the insured
households and more than 50 per cent of the

return on savings. Among the uninsured


households the percentage of households
mentioning these two benefits works out to be
marginally lower at 40 and 18 respectively.
Though there are wide variations across the
states, the households by and large seem to view
life insurance as a protection as well as a savings
tool.

4.8 Benefits of Health Insurance


Approximatel y half of the sampled
households are aware of health insurance
(Table 4.9). As compared with rural
households, the level of awareness of urban
households seems marginally better (51% in
rural and 56% in urban areas). The level of
awareness about health insurance is fairly
low in Haryana, Rajasthan, Karnataka, rural
a re a s o f B i h a r, H i m a c h a l Pr a d e s h ,

Table 4.9: Distribution of Households Based on Their Awareness and Views about Benefits of Health Insurance
(Percentage)
Households who have heard of health insurance

Rural

Urban

Total

51.2

56.1

53.7

Views on benefits of buying health insurance


Protection against critical illness

45.9

49.4

47.8

Protection against all illnesses

38.1

38.0

38.0

Only OPD

8.5

9.3

8.9

Only hospitalisation

32.1

33.6

32.9

Cashless facility

17.2

18.2

17.8

Other benefits

6.2

6.2

6.2

No benefits

3.8

2.5

3.1

All

100.0

100.0

100.0

Number of households who have heard about health insurance

7,438

8,776

16,214

Others

uninsured households, insurance is for security


purposes; risk coverage as a benefit of life
insurance is mentioned by nearly 40 per cent of
the insured and uninsured households who
have heard of life insurance. The households
also seem to view life insurance as a good
savings tool as approximately half of the insured
households, who are aware of life insurance,
have mentioned bulk return in future and
another one-fourth have mentioned good

Jharkhand, Meghalaya, and Sikkim (Table


S4.9).
Thus, there is not much ruralurban
difference in the perception of households
on the benefits of health insurance. People
realise that health insurance provides
protection against illnesses. Only a very
small percentage of households feel that it
has no benefit.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

33

4.9 Decision to Take Insurance


Approximately three-fourths of the households
with an insurance policy have mentioned that
their decision to do so was influenced by agents
(Table 4.10). More than 40 per cent of the
households were influenced by friends and
relatives. As compared to rural India, a
marginally higher percentage of urban

very high percentage of households reported that


they took the decision to buy insurance on the
advice of agents, there are exceptions to this.
(Table S4.10) For instance, (i) in Delhi more
than 80 per cent opted for insurance voluntarily
and only 43 per cent claimed they were
influenced by the agents; and (ii) in the southern
states,the influence of agents seems lesser.

Table 4.10: Distribution of Insured Households by Factors Influencing Their Decision to Take Insurance (Percentage)
Reasons influencing decision to take insurance

Households with Insurance


Rural

Urban

Total

Voluntary

42.1

47.3

44.7

Advice of friends/neighbours/relatives

41.3

40.5

40.9

Advice of agent

76.3

73.1

74.7

Through employer

6.3

6.4

6.3

Advertisements

11.5

15.8

13.6

Requirement of the financier

2.7

3.7

3.1

Other sources
All

households took the decision on their own.


Similarly, a marginally higher percentage of
urban households reported that they were
influenced by advertisements. Other than these
marginal differences, there is not much of a
ruralurban difference in the factors that
influence the decision to take insurance.
Although in most states and union territories a

1.2

1.3

1.2

100.0

100.0

100.0

4.10 Reasons for Not Taking


Insurance
The households which are categorised as
uninsured, namely those in which no member
of the family has life insurance, were asked why
they chose not to opt. The reasons are detailed
in Table 4.11.

Table 4.11: Distribution of Uninsured Households by Reasons for No Member Being Insured (Percentage)
Reasons

Rural

Urban

Total

Not so important

24.1

25.6

25.0

Too expensive

54.9

57.1

56.2

Limited range of products

30.5

28.0

29.0

Poor services

10.7

9.3

9.9

Accessibility problem

17.0

12.6

14.4

Complex policies

10.4

12.1

11.4

Difficult procedure

10.5

12.5

11.7

Inappropriate/inadequate distribution strategies

2.8

2.6

2.7

No confidence and trust in insurance

9.0

7.1

7.9

Inadequate value on maturity

3.4

5.6

4.7

Any other

34

8.7

8.2

8.4

All

100.0

100.0

100.0

Number of uninsured households

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Hence, not much ruralurban difference is


noticed in the reasons for not taking insurance
policies. Since approximately one-fourth of the
households in both rural and urban areas do not
think insurance is very important, they took no
insurance cover. Financial constraints seem to
be the most important reason for not opting for
insurance, as 56 per cent stated too expensive
as a reason. Approximately 30 per cent of the
households expressed unhappiness with the
range of products.
There are variations across the states and
union territories in the reasons cited for not
opting for insurance (Tables S4.11a to S4.11c).
For instance, insurance is considered not so
important by a fairly high percentage of
households in Punjab (59%) and Goa (66%),
while the limited range of products is
important in Haryana (61.5%) and Rajasthan
(64.8%). However, too expensive is the reason
mentioned by a majority of households in most
states with the exception of some north-eastern
states, namely Meghalaya (29.6%), Mizoram
(8.4%) and Tripura (20.0%) and also Delhi
(32.0%) and Andhra Pradesh (36.0%).

4.11 Perception on Financial Risks


that Households could Face
The uninsured households were asked to give
their views on the type of financial risks their
household could face. Their responses are
tabulated below.

Table 4.12 shows that though these


households have not taken life insurance, they
realise the risk of losing an earning member as
more than 30 per cent of the households have
mentioned it. A similar proportion of
households also think that high cost of
hospitalisation is another risk. There is hardly
any ruralurban difference in the percentages
mentioning these two risks as also the risk of
fire/theft/burglary. However, losing a job seems
to be a greater worry among the urban
households.

4.12 Linking Insurance with Credit


The uninsured households were asked whether
they would go in for insurance if insurance is
linked to credit. In other words, would they take
an insurance policy if credit facility is available
along with the insurance cover?
As seen from Table 4.13, (i) even with such
an option available, only one-third clearly say
'yes' to taking an insurance policy; (ii)
approximately 40 per cent are indecisive; (iii)
only 27 per cent think insurance will help in
getting credit, if their policy is linked to a credit
facility; (iv) more than half are not sure whether
insurance would help; (v) more than one-fifth
feel insurance will not help in such an
eventuality; and (vi) there is hardly any
ruralurban difference in the views of the
households.

Table 4.12: Perception of Uninsured Households by Type of Financial Risks They Could Face (Percentage)
Households' perception on types of financial risks they could face

Rural

Urban

Total

Loss of main earner

30.2

31.5

31.0

Loss of job

22.4

30.7

27.3

High cost of hospitalisation

31.1

31.8

31.5

Crop failure

28.2

7.3

15.7

Fire/theft/burglary

15.8

14.2

14.7

Any other

22.8

23.2

23.1

Number of uninsured households

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

35

Table 4.13: Distribution of Uninsured Households by Their Views on Linking Insurance with Credit (Percentage)
Views on linking insurance with credit

Rural

Urban

Total

Yes

32.3

33.6

33.1

No

26.1

29.2

27.9

Cant Say

41.6

37.2

39.0

Percentage of households preferring insurance if linked to credit

Percentage of households thinking insurance would help in such an eventuality


Yes

27.0

27.8

27.3

No

20.3

21.7

21.1

Difficult to say

52.7

50.5

51.6

Number of uninsured households

3,237

4,774

8,011

4.13 Conclusion
Many households do not fully understand the
concept of insurance although those insured
seem somewhat better in this regard. A high
proportion of the households interviewed in
this pre-launch survey associate insurance
mainly with loss of life, since they do not have
much knowledge about other forms of
insurance covers that are available in the
market. For a number questions on views on
various aspects of insurance, a fairly large
proportion of uninsured households could not
give any answer. This shows their lack of
knowledge as well as interest. For instance, the
households are not at all sure about the extent to
which an insurance cover can compensate for
losses.
Not only is there lack of knowledge about
insurance, there are also misconceptions such as
the ability of insurance to prevent certain
unforeseen events or to prevent damage to
assets, and this applies to both insured and
uninsured households. In the case of uninsured
households the misconceptions are greater.

36

Insurance agents are a major source of


information on insurance in rural as well as
urban areas. In addition, friends and relatives
and the media, especially the visual media, are
also important. Agents seem to play an
important role not only as a source of
information, but also in influencing the
households decision to take an insurance
policy. This is the pattern in both rural and
urban areas.
The reasons given by the uninsured
households for not taking an insurance policy
include 'too expensive' and 'availability of only
limited range of products'. Since agents seem to
have a great deal of influence on the
households, they can educate the public about
the range of available products and options to
suit different income levels.
Interestingly, there is hardly any
ruralurban difference in the responses to most
of the questions. Since both rural and urban
households are dependent mostly on the agents
and the media, especially the visual media, it is
possible that they get similar messages.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Awareness Level of Insured


Households about Various
Aspects of Insurance
The most important objective of the present
pre-launch household survey is to assess the
level of awareness of people about various
aspects of insurance. The survey of the insured
households attempts to find out
the
respondents views on the concept of insurance
and its relevance, whether they had heard about
the various types of insurance, their major
sources of information and to assess: (i)
knowledge of rights and duties and various
types of disagreements or disputes that could
arise with the insurance company; (ii)
awareness of the type of grievance and dispute
resolution mechanisms that are available; and
(iii) views on the procedures involved in taking
a policy and in settlement of claims.
The results of the survey were intended to
help in assessing the level of awareness of
people in the rural and urban areas of various
states.

5.1 Awareness of Life and Health


Insurance Policies
While almost all sampled households in the
insured category had heard about life insurance
policy, only 62 per cent among the uninsured
households knew of it.The level of awareness is
lower among rural uninsured households
(56.5%) as compared with urban uninsured
households (66%). Among uninsured
households the level of awareness is fairly good
in Orissa (90%), Kerala (90%), Sikkim (96.0%),
Tripura (92.0%), West Bengal (95.8%), Goa
(94.0%) and Tamil Nadu (84.9%), as seen in
Table S4.8.

As far as health insurance is concerned, the


level of awareness is quite low since only 54 per
cent of the households have heard about it. The
percentage is higher at 56 per cent in the case of
urban households as compared with 51 per cent
for rural households. The level of awareness is
fairly high in Uttarakhand (77%), Mizoram
(83.8%) and Andhra Pradesh (83%). In
Haryana, Himachal Pradesh, Rajasthan, Bihar,
Sikkim and Karnataka less than one-third of
the surveyed households had heard about
health insurance (Table S4.9).

5.2 Provision of Nomination Facility


During the survey of insured households, the
respondents were asked whether they were
aware of the provision for a nomination facility
when opting for an insurance policy. A fairly
high percentage (85.4%) of the households
were aware of such a provision; this percentage
is higher (88%) for urban households as
compared with their rural counterparts (82%)
as seen in Table S5.1. Not much variation in the
level of knowledge is seen across the states with
the exception of certain states in the northern
region. Knowledge of the nomination facility is
lower among the households in Delhi (70%),
Madhya Pradesh (66.9%), Punjab (76.5%),
Uttar Pradesh (77.6%) and Uttarakhand
(61.9%) as compared with the rest of the states.

5.3 Views on Mandatory Paper Work


Those who already have an insurance policy
were asked to express their views on the
mandatory paper work required when taking an

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

37

insurance policy and making a claim


settlement. Nearly two-thirds of the
households felt that the paper work required for
taking a policy was simple. Among the rural
households, 65 per cent felt that the paper work
was simple, but within the urban households a
marginally higher percentage (69%) of
households had the same feeling (Table 5.1).
The reason for thinking that the paper work is

have not had an occasion to make a claim


settlement.

5.4 Knowledge about Rights and


Duties
It is worth analysing whether policy holders
know their rights and duties. As high as 77 per
cent of the households (approximately threefourths of rural households and 79 per cent of
their urban counterparts) claim that they know

Table 5.1: Distribution of Insured Households by the Opinion about Mandatory Paper Work (Percentage)
Mandatory paper work is simple

Insured Households
Rural

Urban

Total

Yes

64.7

69.0

66.8

No

11.8

14.8

13.3

Cant say

23.5

16.2

19.9

All

100

100

100

Yes

40.0

46.7

43.3

No

19.5

20.3

19.9

Cant say

40.5

33.0

36.8

All

100

100

100

(a) at the time of taking the policy

(b) at the time of settlement

simple could be because of the assistance


provided by agents. With the exception of the
southern region, there are wide variations
across states. For instance, in Madhya Pradesh
(27%), Uttar Pradesh (13.5%), Uttarakhand
(2.8%), Goa (36%), Gujarat (33%) and
Maharashtra (20.6%), a much smaller
proportion of households feel that the paper
work for taking an insurance policy is simple
(Table S5.2a).
Thus, as compared with the mandatory
paper work required for taking an insurance
policy, the households feel that the paper work
required for a claim settlement is more
complicated and only 43 per cent of the
households (40 per cent in rural and 47 per cent
in urban) find the paper work for claim
settlement simple (Table S5.2b). Nearly 40 per
cent of the rural and one-third of the urban
households had nothing to say about this
matter. This could be because such households

38

their rights as policy holders. While in the


southern and the western regions, this
percentage is fairly high, it is low in some states
in the northern and eastern region (Table S5.3),
for example Delhi (50%), Himachal Pradesh
(56%), Uttar Pradesh (58%), Sikkim (29 %) and
West Bengal (50%). Although a fairly high
percentage claim that they know their rights,
when asked about specific rights, the responses
were quite vague. While more than 40 per cent
know about their right to change the mode of
premium, and change the nominee, only a small
percentage of households seem to know about
their right to know about the lock-in period
and the surrender value of a policy.
Compared with the knowledge about their
rights, the households knowledge about their
duties seems better. Approximately 88 per cent
of the households (87 per cent in rural and 89
per cent in urban areas) claimed that they know
their duties (Table S5.4).

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 5.2 Distribution of Households by Knowledge about Rights and Duties as Policy Holders by Level of Education of
the Households (Percentage)
Whether Households know their rights as policy holders

Illiterate

Up to
primary

Up to
secondary

Higher
secondary
and above

All

Yes

55.02

62.63

71.56

81.21

76.93

No

21.05

17.53

14.60

10.34

12.16

Can't say

23.92

19.84

13.84

8.44

10.91

Premium payment

76.16

71.95

72.22

70.78

71.26

Change of mode of premium

35.48

32.58

37.54

43.19

41.03

Change of nominee

25.10

36.96

38.05

48.93

45.15

Lock-in period

7.79

7.37

11.33

12.90

12.15

Surrender value

5.19

11.86

15.40

19.78

18.07

Others

2.60

2.76

4.43

4.03

4.07

Yes

78.37

82.14

84.98

89.80

87.78

No

13.94

9.83

8.19

5.26

6.50

Can't say

7.69

8.03

6.83

4.94

5.72

Providing correct and factual information

23.70

27.47

37.87

44.05

41.12

Depositing premium in time

86.29

89.53

87.79

88.85

88.55

Informing insurance company of loss of policy

18.84

16.59

22.77

28.89

26.32

Informing insurance company of policy maturity

11.55

22.73

21.76

23.54

22.87

At the time of claim settlement

3.04

8.87

12.63

14.63

13.62

Others

1.22

0.53

1.20

1.44

1.32

210

1,387

6,588

13,979

22,164

Households knowing different rights

Whether households know their duties

Households who know different duties

Number of insured households

Note: These are multiple responses and therefore the sum may not be equal to hundred

Not much variation is seen across the states


in this percentage. In almost all the states, a
high percentage of households seemed to know
that it is their duty to deposit the premium on
time. Approximately 40 per cent realise that it is
their duty to provide the correct address and
factual information.
The level of education of the households
seems to be an important factor in enhancing the
level of awareness about the rights and duties of
policy holders. The confidence that comes with
knowing the rights and duties increases with the
rise in the educational level. Moreover, the
percentage of households which are not sure
about their knowledge of the rights and duties
declines with increases in the level of education.

5.5. Knowledge about Changing


Mode of Premium and Cancellation
of Policy
The insured households were asked what they
would do if they were not satisfied with the
mode of payment of the premium. In almost all
the states, most households indicated they
would consult their agents (52%), though a
sizeable proportion (17%) might approach the
company (Table S5.5). This shows the
households dependence on the agents. More
than half the households in both rural and
urban areas knew that their policies could be
cancelled if the premium was not paid. This
reason for the cancellation of policy was
provided by a large proportion of households in

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

39

(Table 5.3). Fifty-four per cent of the


households with an education level of higher
secondary school and above were aware that
their policies could be cancelled for nonpayment of premium. Only 40 per cent of those
with no educated member had any such
knowledge. Although, overall, knowledge

Orissa (72%) and Gujarat (71%) (Table S5.6).


Most rural as well as urban households did not
know anything about the various assignments
in the policy. This is the case in most of the
states with the exception of some southern
states, for example Andhra Pradesh, Kerala and
Tamil Nadu (Table S5.7).

Table 5.3: Distribution of Households on the Basis of Their Knowledge about Policy by Level of Education (Percentage)
Illiterate
Knowledge about policy

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

8.31

9.51

12.50

11.30

What households would do if not satisfied with the mode of premium


Change mode of payment

7.35

Stop depositing the premium

14.71

13.96

12.31

10.07

11.02

Consult agent

62.25

55.09

54.14

49.72

51.48

Approach company

5.88

10.54

13.86

19.97

17.43

Approach ombudsman/lokayukta

0.49

0.59

0.93

2.23

1.73

Others

0.00

0.52

0.63

0.55

0.57

Don't know

9.31

10.99

8.62

4.96

6.47

Within first 15 days

13.53

10.61

8.23

9.34

9.13

Terms and conditions not acceptable

8.21

11.26

13.29

14.71

14.01

Forced by agent

12.56

8.66

7.29

6.58

6.98

Unable to pay premium

39.61

43.00

50.91

54.26

52.42

Others

0.00

0.87

0.84

1.14

1.02

Don't know

26.09

25.61

19.45

13.96

16.44

Change/modifications

17.22

17.28

20.12

26.11

23.69

Clauses

4.31

7.23

11.41

14.48

13.01

Others

1.44

2.31

2.51

3.34

3.01

Don't know

77.03

73.17

65.97

56.07

60.29

Number of insured households

210

1,387

6,588

13,979

22,164

Household's knowledge about when a policy can be cancelled

Knowledge about various assignments in the policy

From the table, it is seen that with the rise


in the level of education, the households
dependence on the agents comes down from
more than 62 per cent among illiterates to
approximately 50 per cent among those with
the highest level of education. Moreover, the
percentage of people who would approach a
company if dissatisfied with the mode of
payment of premium increases from 6 per cent
to 20 per cent, as the level of education increases

40

about various assignments of the insured policy


is poor, the educated households are in a
somewhat better position on this. While as
high as 77 per cent of the households, where
there is no educated person, do not seem to
know anything about various assignments in
the policy, in the case of households with
highest level of education, the percentage not
knowing anything has worked out to be lower
at 56.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

5.6 Knowledge Regarding


Settlement of Claims
The survey also ascertained whether policy
holders knew how and when their claims could
be settled. Approximately three-fourths knew
that their claims would be settled when the
policy matured and approximately 76 per cent
were aware that their claims would be settled at
the time of death of the insured person (Table
5.4).

households responding to these two issues is


fairly high (Table S5.8).
This table shows that only a very small
percentage of households dont know except in
Haryana (12%), Himachal Pradesh (30%),
Assam (12%), Sikkim (13%) and Tripura (13%)
where the percentage was higher than 10.
Besides, approximately 72 per cent of the
households with an insurance policy knew that
they needed the policy bond for claim settlement,

Table 5.4: Distribution of Households on the Basis of Their Knowledge about Settlement of Claims by Level of Education
(Percentage)
Illiterate
Knowledge about settlement of claims

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

Households' knowledge as to when claims of insurance get settled


On maturity

60.00

65.18

72.36

76.85

74.62

On death

62.86

69.00

74.42

77.38

75.83

On hospitalisation

11.90

11.61

14.15

17.96

16.37

On theft

3.33

5.98

6.07

8.26

7.42

Loss due to damage

8.10

16.15

17.59

22.41

20.44

Others

0.95

1.44

1.72

1.97

1.85

Don't know

7.14

7.14

5.07

3.47

4.21

Households' knowledge about procedure involved in claims settlement


Policy bond

56.19

62.51

70.45

73.11

71.49

Death certificate

37.62

52.34

60.96

70.25

66.05

Policy report

12.38

16.80

20.11

25.32

23.12

Hospital document

7.62

10.09

13.49

18.53

16.40

Others

4.29

2.81

4.13

4.93

4.55

Don't know

29.52

18.75

12.36

8.05

10.20

Knowledge about time taken for settlement of claims


Up to one month

19.62

21.23

20.02

23.05

22.00

Three months

21.53

22.24

22.73

23.09

22.92

Six months

4.78

6.14

10.47

12.31

11.30

One year

0.96

2.38

2.53

3.05

2.83

More than one year

0.96

1.30

1.52

1.13

1.25

No specific time

14.83

12.35

14.47

17.99

16.56

Don't know

37.32

34.37

28.28

19.39

23.14

Number of insured households

210

1387

6,588

13,979

22164

The proportion of households responding


to these queries increases with the rise in the
level of education of the households. Not much
ruralurban difference is noticed in the pattern
of response and in most states the percentage of

while nearly two-thirds of the households were


aware that a death certificate was one of the
requirements for a claim settlement. It is possible
that such households have life insurance policies
in mind (Table 5.4). The percentage of

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

41

households providing responses to the two


queries go up as the level of education rises from
illiterate to higher secondary school and above.
Compared with rural households, a marginally
higher percentage of urban households have
mentioned these two procedures for claim
settlement (Table S5.9).Although in most states,
only these two procedures and requirements for
claim settlement are mentioned by a high
proportion of households, in Punjab and Andhra
Pradesh,more than 50 per cent of the households
have mentioned the police report as a
requirement for claim settlement.
The households do not seem to be aware
about how much time it would take for a claim
to be settled. In fact more than one-fifth said
they had no idea about the time taken for
settlement. This could be because most of such
households may not have had an occasion to go
in for settlement of claims (Table S5.10).

5.7 Households Knowledge about


Value of Policy if Surrendered
Before Maturity, Penalty for Nonpayment of Premium, and Lapse of
Policy
The policy holders knowledge about various
aspects of their policies was tested through a
series of questions. It was thereby evident that:
(i) policy holders have very poor knowledge
about the face value of their policies if
surrendered before maturity (Table S5.11); (ii)
there are variations in the responses across the
states; (iii) nearly 22 per cent of the rural
households and 19 per cent of the urban
households mentioned that they do not know
the answer; (iv) approximately 40 per cent of
the urban and 37 per cent of the rural
households feel that the surrender value would
be decided by the insurance company and the
percentage stating this answer increases with
the rise in the level of education (Table 5.5); (v)
approximately 20 per cent of the households
with no educated members were very
optimistic that they would get the full amount

42

assured; and (vi) among the households with


the highest level of education, only 14 per cent
thought they would get the full sum assured.
The data also reveals that 60 per cent of
rural as well as urban households know that
there would be a penalty if the premium is paid
after the due date and another 24 per cent (26%
in urban and 22% rural) know that there is a
grace period and the penalty would be charged
only after a few days (Table S5.12) and the
percentage of these two answers increases from
the lowest to the highest educational level
(Table 5.5).
Table 5.5 shows that: (i) more than half the
respondents (57 per cent rural and 59 per cent
urban) gave non-payment of premium as a
possible cause for the policy lapsing and for
losing the insurance coverage (Table S5.13); (ii)
though in most states this percentage is high, in
Chandigarh (15%), Punjab (26.7%) and
Uttarakhand (29.7%) only a small percentage of
the households have mentioned non-payment of
premium as a cause for policy lapse; (iii) approximately 60 per cent of both rural and urban
households feel that by paying unpaid premium
along with penalty, the policy which had lapsed
can be revived (Table S5.14) and in most states
the majority of households have mentioned this
as a possible way of reviving a policy.

5.8 Awareness about Grievance and


Dispute Resolution
The knowledge of households about grievance
redressed mechanisms is assessed through
questions like: What are the possibilities of
having a dispute or disagreement with the
insurance company? and What needs to be
done in case of a disagreement with the
insurance company?
It was seen that in both rural and urban
areas, 4243 per cent of the households felt that
there could be disagreements or disputes
relating to premium payment, and 39 per cent
rural and 44 per cent urban households
mentioned claim settlement as a possible cause

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 5.5: Distribution of Households on the Basis of Knowledge about the Amount to be Received if Surrendered
Before Maturity, Penalty If Premium not Paid, and Lapse of Policy (Percentage)
Illiterate
Knowledge about policy

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

Knowledge about amount of the face value to be received if policy is surrendered before maturity
Full sum assured

19.71

17.69

16.39

14.37

15.23

Amount paid by policy holder

15.38

19.78

22.95

23.69

23.15

Surrender value as decided by the company

21.63

25.42

32.80

42.93

38.62

Others

5.77

4.12

2.65

2.29

2.54

37.50

33.00

25.21

16.73

20.46

52.40

54.84

59.92

61.31

60.41

No penalty for a few days

17.79

22.11

21.92

25.63

24.24

No penalty at all

15.38

6.86

5.44

4.24

4.87

Can't say

14.42

16.18

12.72

8.82

10.49

Don't know
Knowledge about penalty if premium is paid after due date
Yes

Knowledge about reasons for loss of insurance coverage and policy lapse
Non-payment of premium

44.71

49.53

54.91

60.31

57.88

Change of address

14.42

11.91

11.17

11.08

11.19

Providing false information

14.90

17.04

15.40

15.45

15.53

Others

0.96

1.23

1.04

1.00

1.03

25.00

20.29

17.49

12.15

14.37

Getting new policy bond

10.58

13.81

12.58

12.74

12.74

Paying unpaid premia with penalty

42.79

46.64

54.24

63.28

59.36

Paying unpaid premia and unpaid penalty

3.85

4.41

4.96

5.40

5.19

Others

5.77

2.02

1.53

1.39

1.51

Don't know

37.02

33.12

26.69

17.19

21.2

Number of insured households

210

1,387

6,588

13,979

22,164

Don't know
Knowledge about possibility of revival of lapsed policy

for disagreement or dispute (Table S5.15).The


percentage of households giving these two
reasons for disagreement increased with the
increase in the level of education (Table 5.6).
It was observed that: (i) a majority of
households (60 per cent rural and 54 per cent
urban) would approach the agent in case of any
disagreement or dispute (Table S5.16); (ii)
approximately 30 per cent would approach the
company; (iii) 6 per cent did not know what to
do and whom to approach; (iv) in most states, a
high percentage of the households would

approach the agent in case of disputes or


disagreement; (v) however, in Chandigarh,
Himachal Pradesh, Punjab, and Meghalaya, a
much smaller proportion of households, that is
less than one-third would approach the agent;
(vi) in Himachal Pradesh and Punjab, more
than 50 per cent of the households would
directly approach the company; and (vii) the
households dependence on agents comes down
with the rise in the level of education, thus
making it more likely that they would approach
the company directly.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

43

Table 5.6.: Distribution of Households on the Basis of Knowledge about Grievance and Dispute Resolution by Level of
Education (Percentage)
Illiterate
Knowledge about grievance and dispute resolution

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

22.47

25.65

24.31

Views on possible cause for dispute or differences with insurance company


Change of address

25.71

19.39

Receipt of policy

29.05

34.32

31.89

35.45

34.26

Premium related

27.14

37.06

39.74

45.22

42.91

Claim settlement

24.76

32.30

39.66

43.94

41.75

Others

3.81

7.14

5.75

4.34

4.93

None

10.00

8.51

7.91

5.67

6.55

Knowledge about what needs to be done in case of disagreement


Approach agent

68.90

69.44

61.54

53.06

56.76

Approach company

17.22

18.03

24.71

32.02

28.83

Approach ombudsman/lokayukta

2.87

2.82

4.99

8.53

7.07

Others

0.96

0.94

1.10

1.64

1.43

Don't know

10.05

8.76

7.67

4.75

5.92

210

1,387

6,588

13,979

22,164

Number of insured households

5.9 Conclusion
Even among uninsured households, 60 per cent
have heard of life insurance. However, for health
insurance, the level of awareness is much lower
since people tend to associate insurance with
death. Although many might have heard about
life or health insurance, there is a lack of
knowledge about the various aspects of insurance
even among policy holders. For instance, not all
policy holders know that their policies could be
cancelled because of non-payment of premium.
Though most know when they can claim their
policy amounts, and to some extent the
procedure involved in claim settlement, they
have no idea about the time taken for a claim
settlement or the amount they would receive if
the policy is surrendered before maturity.
A high percentage of households know that
a nomination facility is available. However, more
people know about their duties rather than their
rights as policy holders. The most important
duty mentioned by households is the duty to pay
the premium and the most important right is the
right to pay the premium.
It was seen in the previous chapter that
generally people are very much dependent on

44

the agents for information about insurance and


for taking insurance policies. It is clear from this
chapter that even after taking a policy,
households expect help from the agents. A
significant proportion of the policy holders said
they would consult the agent if they are not
satisfied with the mode of premium payment
and would approach the agent in cases of
dispute or disagreement with the insurance
company. However, dependence on agents
comes down with the increase in level of
education. Households with no education or
with a lower level of education are more
dependent on agents. This brings out the need
to ensure that the agents are trained thoroughly
in all aspects of insurance, so that they in turn
can provide the right kind of information to
policy holders.
An important finding is that education plays
an important role in enhancing the knowledge of
people and in improving their confidence level in
dealing with the various stakeholders of
insurance. The educated households would
rather approach the insurance company directly
for a claim settlement or for grievance redressal
than go to agents.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Conclusion

A study of the insurance awareness campaign in


rural and urban areas across various states in
India was carried out to find out the awareness
levels in households insured for life and those
that are uninsured.
The study focused on awareness
parameters such as life insurance, health
insurance and general insurance, as well as the
socio-economic characteristics of insured and
uninsured households as defined in this study.
The study also examined insurance awareness
with regard to rights and duties and the
grievance and dispute resolution mechanism. It
covered major states and union territories in
India and attempted to bring out zonal, interstate, and insureduninsured comparisons of
various awareness parameters.
This study was through a survey conducted
using a nationally representative sample of
30,200 households in 29 states and union
territories. From each state and union territory,
five rural and five urban primary sample units
were selected. From each selected primary
sample unit, 20 households were selected for
the interview. The study of the insurance
awareness campaign in rural and urban areas
obtained fairly detailed information on the
insurance indicators. The major findings of the
study are described below.
India continues to be an under-insured
state compared to middle income countries
such as China, Brazil and the developed
countries such as United States of America and
the United Kingdom. Hence, both private and
public sector insurance companies are making

enormous efforts to create insurance awareness.


Since the insurance sector is still in a nascent
stage of development, the insurance industry in
India has witnessed negligible growth during
the past few years. Keeping this in view, the
IRDA launched an insurance awareness
campaign with the objective of developing and
promoting efficiency in the insurance sector.
The campaign aims at creating awareness about
the need for insurance amongst the general
public as well as policy holders who need to
know about their protection coverage, rights
and duties about insurable interest, assignment,
nomination needs, claim settlement, surrender
value and other terms and conditions of
policies.
As regards the dispute resolution
mechanism, the IRDA intended to create a
strong interest in insurance and in particular,
the institution of an ombudsman, by
highlighting the significance of such an
institution amongst all stakeholders and target
segments. For regulating intermediaries like
agents and brokers, the IRDA intends to
enforce a minimum prescribed level of
qualifications, service levels and ethical
behaviour for the benefit of policy holders.
Chapter 2 of the study detailed the
methodology and survey design. Chapter 3
assessed the socio-economic profile of the
insured and uninsured population by various
socio-economic parameters like occupation,
caste, land, type of dwelling unit, ownership of
dwelling unit, type of family, availability of
electricity connection, type of ration card,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

45

annual household income, age, literacy levels,


family size, and monthly consumption
expenditure.
The survey has examined the key socioeconomic characteristics of both insured and
uninsured households to understand their
awareness levels. Chapter 4 assessed the
perception of households on insurance as a
concept and its benefits. Chapter 5 analysed the
awareness levels of the insured population
regarding their rights as a policy holder,
different types of insurance and levels of
protection available from various types of
insurance etc. The chapter also assessed the
awareness levels of the uninsured regarding the
need for insurance, types of insurance available,
insurance interest, benefits of insurance, and
benefits of Unit Linked Insurance Plan (ULIP)
investment.
An analysis based on socio-economic
parameters enables an understanding of the
categories of people which are insured and
aware of insurance. If not insured, the impact of
financial loss can be disastrous for the
economically poor people. Thus, the
government needs to create appropriate
awareness and take necessary steps to protect
the poor households. Also, poor people cannot
access improved health and educational
facilities and this makes them more vulnerable.

6.1 Socio-economic Profile of the


Insured and Uninsured Households
The results of the study suggest that a higher
proportion of insured households are both
salaried and regular wage earners or are selfemployed. In contrast, the proportion of
labourers is greater among the uninsured
households.
The study also revealed that average annual
income, expenditure and savings of insured
households are significantly higher than that of
their uninsured counterparts. As expected, the
urban households were found to be better off
than the rural households. With regard to

46

indicators like ownership of land, house and


electricity connection, it was observed that
insured households are economically better off
than the uninsured. Non-regular income
coupled with low economic level could be a
deterrent for the uninsured households availing
of insurance.
Education is the driving force for the
households insurance awareness level. The
results indicate that a larger proportion of
insured households posses a high education
level. On the other hand, the proportion of
illiterate and those educated up to primary
school are higher among the uninsured
households.
It is a common belief that joint families
have the support of other family members.
Therefore, they are not so inclined to avail of
insurance. However, the data indicates that a
high proportion of uninsured households
belong to nuclear families, implying that the
type of family does not have any correlation
with opting for insurance.
Looking at the source of information for
households, it was found that television is the
primary source for both insured and uninsured
households. Other sources of information are
friends, relatives and neighbours, news papers,
radios, and transistors.
The survey results illustrate that very few
households without life insurance possess
motor insurance. On the other hand, a higher
proportion of insured households have availed
of motor insurance, health insurance, tractor
insurance, livestock insurance, accident
insurance and crop insurance.
The results suggest that the number of
household members, irrespective of being rural
or urban and availing of government insurance
policies, is significantly higher than private
insurance policies, for both life and general
types. Another revealing fact is that penetration
of health insurance is quite limited. There is
evidence to suggest that among rural
households, the proportion of members

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

availing of life insurance does not depend on


the income group. However, among urban
households, those availing insurance increases
with the rise in the level of income for both
government and private insurance policy
holders.
With regard to gender, the proportion of
male members availing of insurance is
significantly higher than females, both rural
and urban, for all types of insurances. However,
the ratio of females availing of insurance is
higher in urban households as compared to
rural households for all categories. The data
indicates that a higher proportion of males have
health insurance.The gender gap among health
insurance holders is relatively low compared
with the gender gap among life insurance
holders.
The data indicates that both the average
annual premium and the average annual value
of life insurance increase with an increase in the
level of household income. As compared to the
life insurance policy taken by the households
from LIC, i.e. the government sector, the
average value of life insurance policy and hence
the amount of premium have worked out to be
higher for private life insurance. With respect
to the cushion for possible economic risks, one
out of two uninsured households are willing to
contribute some money. The average amount
which the uninsured households are willing to
contribute for possible economic risks has
worked out to be equivalent to the insurance
premium that the insured sample households
are paying for government life insurance cover.
This indicates that it is possible to motivate the
uninsured households to avail of insurance by
creating better awareness about various
insurance plans and the benefits from them.

6.2 Insurance Awareness of Insured


and Uninsured Households
As expected, many households do not
understand the concept of insurance. However,
insured households do understand the

insurance concept better than the uninsured.


The results show that a high proportion of
households connect insurance with loss of life.
This may be due to the fact that they are
unaware about other types of insurance covers
available in the market.
With respect to other insurance indicators,
a significant proportion of uninsured
households could not respond at all, being
unable to estimate the extent to which an
insurance cover is required to adequately
compensate for their losses.This indicates their
lack of knowledge and interest.
It has also been observed that in addition to
lack of knowledge about insurance there are
certain misconceptions about insurance, for
example insurance prevents certain events, or
prevents damage to assets. The misconceptions
are more prevalent among the uninsured
households.
With respect to major sources of
information on insurance, the study indicates
that insurance agents are the major source in
both rural and urban areas, playing an
important role in influencing the households
decision in favour of insurance. Other
important sources of information are friends,
relatives and the media.
The findings suggest that the reasons
provided by the uninsured households for not
availing of insurance include responses such as
too expensive and availability of limited
insurance products. Thus, the insurance agents
need to educate people about various insurance
products and the suitability of insurance
products to various strata of society.
The study has also revealed that there is
hardly any ruralurban differential for most of
the indicators on insurance. The plausible
explanation for this is that both rural and urban
households are dependent mostly on agents
and the media, and therefore receive similar
messages on insurance, resulting in similar
outcomes on insurance awareness.
The results further indicate that as far as

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

47

life insurance is concerned, even among


uninsured households the level of awareness is
fairly good. However, with regard to health
insurance the awareness level is relatively lower
than that for life insurance. It has also been
observed that most people link insurance with
death. The results show that a significant
percentage of people have heard of life and
health insurance, but there is still a lack of
knowledge about various aspects of insurance
even among the policy holders. The majority of
insured households are aware of insurance
claim procedures, yet they are neither aware of
the time taken for an insurance claim
settlement nor the surrendered value of a policy
before maturity.
The results suggest that a significant
percentage of households are aware of the
nomination facility. Interestingly, more people
are aware of their duties as compared with their
rights as policy holders. The most important
duty indicated by the households is reported as
duty to pay premium and the most important
right reported by households is right to pay the
premium.
The study has revealed that usually people
are dependent on insurance agents for basic
information about insurance and also for taking
insurance policies. Consequently, the
households expect all sorts of facilitation from
the agents. A significant proportion of policy
holders have reported that they would consult
the agent if not satisfied with the mode of
premium payment and for any dispute with the
insurance company. However, the dependence
on agents declines with the increase in level of
education of the households. It has been
observed that dependence on agents is more
among the households with no education or
less education. Thus, there is an emerging need
to ensure rigorous training of agents to enable
them to provide accurate information to the
policy holders.
The study concludes that education plays a
significant role in enhancing the insurance

48

knowledge base of the people and also in


furthering their confidence level in dealing
with various insurance stakeholders. The
results have established that educated
households prefer to approach the insurance
company directly for any grievance redressal
and claim settlement rather than approach the
agents.

6.3 Policy Recommendations


The research findings have brought out the fact
that people are not able to clearly comprehend
the extent of coverage being offered under
particular insurance plans, resulting in low
insurance penetration and this has varied
economic and sociological explanations such
as: (i) low propensity for life insurance whereby
one-fourth of the households did not consider
life insurance as important; (ii) affordability,
due to which 56.2 per cent of the uninsured
households indicated that insurance is too
expensive; (iii) availability and range of
insurance products, wherein 29.0 per cent of
uninsured households felt there is a limited
range of insurance products and services; (iv)
nearly 10.0 per cent of the households felt that
insurance services are poor; and (v) the major
determining factor being lack of awareness of
life insurance across both rural and urban parts
of the country, even though a third of the
uninsured households agreed to opt for
insurance if it is linked to a credit facility.
The findings of the survey show that 42.0
per cent of the insured households feel that they
perceive benefits of insurance as risk coverage.
Nearly one-third of the households indicated
that they are willing to go in for insurance if it is
customised to their needs. However, during any
crisis, households are forced to take stock of
their ability to handle longer-term social
protection. It is important that households are
prepared in advance and do not have to consider
various options when actual crises face them.
Hence it is important for them to know about
the benefits of insurance for gains and

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

opportunities and the insurance companies or


the regulatory authority need to step up efforts
to improve the awareness levels across the
country. The process through which awareness
could be improved would require sustained
effort from the authorities.
The study has noted that improving
insurance awareness requires both structuring
and enhancing the penetration of an
appropriate awareness creation campaign with
a regional and spatial focus. Such a campaign
needs to be supported by stronger information
infrastructure for the efficient functioning of
the insurance markets. As argued in this report,
fostering insurance awareness among rural
households is more vital in this effort as there is
a large gap between rural and urban awareness
levels. Also, the insurance packages need to be
different and made attractive to the rural poor,
keeping their needs in perspective. This is
because rural poor households are more in need
of social protection but at the same time are less
capable of paying premia. However, it needs to
be acknowledged that a potential insurance
market exists for the poor as they have
substantial requirements, and a proper package
would make insurance a viable option for both
the companies and poor households. Currently,
it is the middle class who are in a position to get
the benefit and are also able to access insurance
coverage.
Public policy has an important role to play.
We argue that the design of public policy needs
to be based on a clear understanding of the
different types of socio-economic
characteristics with a regional perspective. The
findings support the contention that insurance
demand from poor households can account for
as much as one-third of the total demand from
all households. In fact, 33 per cent of the
uninsured households have reported that they
would like to opt for insurance provided it is
linked to credit.
This suggests that public policy should
address insurance awareness needs of the

people who need insurance the most, namely


those who do not have other social security
covers. People naturally do not imbibe the
culture of insurance unless convinced about the
need for it or are compelled by law. Proinsurance messages need to reach directly to
consumers. Launching an awareness campaign
through the mass media separately targeting
the rural and urban populations with statespecific features could be an important way of
creating awareness at the grassroots level to
reach an untapped market.
In the context of policies aimed at
generating awareness, it is important to figure
out how to create such awareness across
households having varied socio-economic
characteristics. Nevertheless, the big gains may
well come from understanding how public
policy could help in creating awareness in the
states which generally have households with
poor insurance awareness.
The factors that may constrain the
awareness campaign include social dynamics
and attitude variations within states and
districts with differences in the levels of
education, income and ability to comprehend
social security and risk. At the same time,
market failures can lead to a shift towards
insurance. The challenge for public policy is
then twofold. First, it involves understanding
the needs from a state-specific perspective.
Second, it involves designing and launching
awareness campaign interventions that
effectively help households with diverse socioeconomic characteristics to fully comprehend
the benefits of insurance.
We have discussed various options for
policymakers in designing awareness
campaigns and also developing insurance
packages and for this it is critical to have close
collaboration between the private sector and
g ov e r n m e n t . S u c h a P u b l i c Pr i v a t e
Partnership (PPP) process would be able to
reduce constraints towards growth in the
insurance sector. Also, there is a need to

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

49

understand that the PPP process should not


support only the large and well-connected
insurance companies in the private sector.
There is also a need to include a package for the
poor and hence micro insurance is a necessity. It
is essential that awareness creation
interventions be undertaken targeting the
2030 year age group with rigorous monitoring

50

and impact evaluation. Such a process would


greatly help in designing policies and
programmes that encourage greater dynamism
among insurance companies, and thereby offer
better prospects for the people. Insurance needs
to take its pride of place in the lives of the
people.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

References
Hogarth, Jeanne M. (2006):Financial Education and Economic Development. Paper prepared for
Improving Financial Literacy, International Conference hosted by the Russian G8 Presidency in
co-operation with the OECD, 2330 November.
IRDA (2010): Annual Report, Insurance Regulatory and Development Authority, India.
OECD (2006): Summary Records of a Conference on Financial Education, India, 2122
September.
NCAER (2008):How India Earns, Spends and Saves, a Max New York Life NCAER Study.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

51

Annexure: State Tables

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

53

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

55

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

Agriculture labour

3.6
2.9
0.0
0.8
3.2
3.4
4.6
0.5
1.7
3.4
3.1
3.2
0.3
4.4
4.1
5.3
2.5
0.0
4.6
3.4
1.3
1.3
1.3
6.8
2.5
0.0
7.0
8.1
3.4
6.5
7.0
0.0
0.0
0.0

Self-employed in
agriculture

36.3
36.1
12.5
5.6
37.4
35.7
38.0
35.7
39.1
38.1
36.8
35.4
36.0
29.7
36.2
37.8
35.8
0.0
0.0
37.0
37.5
36.3
38.1
37.4
37.5
37.5
37.3
37.4
37.7
34.9
39.6
38.3
37.5
37.4

Self-employed in
non-agriculture
24.6
24.8
30.0
39.7
20.0
24.4
24.7
23.4
23.6
24.4
25.6
24.8
21.6
26.7
24.7
25.0
26.0
31.6
0.0
25.2
25.0
25.0
24.7
25.0
25.0
25.0
25.2
24.8
23.8
25.9
21.4
23.7
26.3
24.3

Casual labour
9.5
10.5
15.0
11.9
11.5
9.7
8.2
14.8
12.5
9.4
9.9
9.3
6.5
8.6
9.5
7.2
11.5
10.5
0.0
9.4
11.3
12.5
11.3
5.4
10.0
12.5
5.0
4.2
10.4
7.0
9.3
11.5
11.3
13.1

Regular wages
salaried
25.6
25.4
42.5
40.5
27.7
25.2
24.4
24.2
23.1
24.7
24.8
26.6
34.3
29.1
25.2
24.4
24.3
47.4
95.5
24.7
25.0
25.0
23.1
25.3
25.0
25.0
25.4
25.3
24.7
25.6
22.5
26.5
25.0
25.2

Others
0.4
0.3
0.0
1.6
0.3
1.7
0.1
1.3
0.0
0.0
0.0
0.7
1.4
1.5
0.4
0.3
0.0
10.5
0.0
0.3
0.0
0.0
1.6
0.2
0.0
0.0
0.2
0.2
0.1
0.0
0.4
0.0
0.0
0.0

Rural Sub-total
51.0
53.8
53.3
29.4
53.4
53.1
53.3
52.3
53.3
53.3
53.4
50.8
48.3
52.3
53.2
53.3
53.4
20.7
23.2
53.3
53.3
53.3
43.2
50.6
53.3
53.3
53.3
47.8
49.2
44.8
52.3
53.4
53.3
47.1

Self-employed in
agriculture
2.4
2.4
0.0
1.0
1.4
1.4
1.6
2.3
1.8
0.4
4.6
3.3
16.0
4.4
2.3
1.4
1.2
2.7
0.0
2.3
0.0
0.0
0.2
2.6
0.0
0.0
1.8
3.6
0.8
0.6
1.8
0.7
0.0
0.2

Agriculture labour
0.5
0.4
0.0
0.0
0.0
0.0
0.6
0.3
0.2
0.4
0.6
0.6
0.6
1.2
0.9
0.7
0.9
0.0
0.0
0.5
0.0
0.0
0.0
1.0
2.9
0.0
0.2
1.4
0.4
1.0
0.4
0.0
0.0
0.0

Casual labour
13.7
14.1
14.3
13.7
14.3
14.3
14.2
14.9
13.4
14.3
14.2
13.0
8.6
10.4
14.8
13.9
15.5
1.4
1.4
13.9
14.3
20.0
14.1
13.3
11.4
15.7
14.8
12.3
14.2
13.0
14.8
14.6
15.7
14.3
40.2
40.8
40.0
42.5
41.4
41.4
42.0
39.7
41.1
42.3
39.2
38.4
30.4
35.2
41.5
41.4
41.0
23.3
4.1
40.5
42.9
38.6
43.1
39.9
42.9
42.9
41.2
38.5
42.3
41.6
41.8
41.4
45.7
43.3

Self-employed in
non-agriculture
Regular wages
salaried
42.6
42.2
45.7
42.5
42.9
42.4
41.4
42.9
43.4
42.7
41.3
43.3
36.7
45.9
40.2
42.5
41.6
69.9
94.5
42.7
42.9
41.4
40.7
42.6
42.9
41.4
41.2
43.6
42.3
43.6
41.2
43.2
38.6
42.2

Others
0.6
0.2
0.0
0.3
0.0
0.5
0.4
0.0
0.2
0.0
0.2
1.5
7.7
2.9
0.3
0.0
0.0
2.7
0.0
0.0
0.0
0.0
1.9
0.6
0.0
0.0
0.8
0.6
0.1
0.2
0.0
0.0
0.0
0.0

Urban Sub-total
49.0
46.2
46.7
70.6
46.6
46.9
46.7
47.7
46.7
46.7
46.6
49.2
51.7
47.7
46.8
46.7
46.6
79.3
76.8
46.7
46.7
46.7
56.8
49.4
46.7
46.7
46.7
52.2
50.8
55.2
47.7
46.6
46.7
52.9

Self-employed in
agriculture
19.7
19.9
6.7
2.3
20.6
19.6
21.0
19.8
21.7
20.5
21.8
19.6
25.6
17.7
20.3
20.8
19.6
2.2
0.0
20.8
20.0
19.3
16.6
20.2
20.0
20.0
20.8
19.8
18.9
16.0
21.5
20.8
20.0
17.7

Agriculture labour
2.1
1.7
0.0
0.2
1.7
1.8
2.7
0.4
1.0
2.0
1.9
1.9
0.5
2.9
2.6
3.2
1.7
0.0
1.1
2.1
0.7
0.7
0.5
3.9
2.7
0.0
3.8
4.6
1.9
3.5
3.8
0.0
0.0
0.0

All (Rural+Urban)

11.6
12.3
14.7
13.2
12.8
11.8
11.0
14.9
12.9
11.7
11.9
11.1
7.6
9.5
12.0
10.3
13.4
3.3
1.1
11.5
12.7
16.0
12.8
9.3
10.7
14.0
9.5
8.4
12.3
10.4
11.9
13.0
13.3
13.7

Casual labour

Urban

32.3
32.4
34.7
41.7
30.0
32.4
32.8
31.2
31.8
32.7
31.9
31.5
26.1
30.7
32.5
32.7
33.0
25.0
3.2
32.3
33.3
31.3
35.1
32.4
33.3
33.3
32.6
31.9
33.2
34.5
31.1
32.0
35.3
34.4

Self-employed in
non-agriculture

Rural

33.9
33.4
44.0
41.9
34.8
33.3
32.3
33.1
32.6
33.1
32.5
34.8
35.5
37.1
32.2
32.8
32.3
65.2
94.7
33.1
33.3
32.7
33.1
33.8
33.3
32.7
32.7
34.9
33.7
35.6
31.4
34.3
31.3
34.2

Regular wages
salaried

Table S3.1a: Distribution of Households by Their Level of Occupation (Insured) (Percentage)

Others
0.5
0.2
0.0
0.7
0.1
1.1
0.2
0.7
0.1
0.0
0.1
1.1
4.6
2.2
0.3
0.2
0.0
4.4
0.0
0.2
0.0
0.0
1.8
0.4
0.0
0.0
0.5
0.4
0.1
0.1
0.2
0.0
0.0
0.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

Grand Total

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

Agriculture
labour

11.1
9.4
0.0
3.1
7.1
10.0
16.7
0.0
7.5
3.8
11.2
12.1
12.0
15.1
11.9
17.5
8.2
19.9
7.6
12.5
0.0
5.0
2.5
17.4
5.0
20.0
16.4
19.5
8.1
14.7
17.3
0.0
0.0
0.0

Self-employed in
agriculture

35.0
33.7
10.0
3.1
21.2
30.0
37.5
26.7
40.0
45.0
36.0
32.8
40.7
22.6
30.9
46.3
19.4
32.6
67.7
18.8
5.0
25.0
17.5
45.4
5.0
5.0
45.0
56.0
36.5
30.4
50.4
27.9
20.0
34.3

Casual labour

28.3
30.8
30.0
15.6
48.5
31.7
27.5
31.9
33.1
30.0
28.2
29.7
9.3
26.0
33.8
18.8
45.9
16.0
9.5
60.0
65.0
45.0
42.5
16.5
5.0
50.0
13.6
16.4
27.1
14.7
14.4
34.2
10.0
47.1
13.1
13.6
25.0
46.9
5.1
11.7
9.6
22.4
11.3
10.0
14.3
12.9
21.3
18.5
12.4
5.0
19.4
10.5
4.4
5.0
10.0
25.0
28.8
8.3
30.0
20.0
9.3
3.1
16.0
24.5
7.2
22.8
20.0
14.3

Self-employed in
non-agriculture
Regular wages
salaried

11.6
12.4
35.0
28.1
18.2
15.0
8.3
19.0
8.1
11.3
10.3
10.9
12.0
13.7
11.0
12.5
7.1
18.8
10.1
3.8
15.0
0.0
7.5
10.6
55.0
0.0
12.1
5.0
12.1
15.7
10.1
15.2
50.0
4.3

Others

0.9
0.3
0.0
3.1
0.0
1.7
0.4
0.0
0.0
0.0
0.0
1.4
4.6
4.1
0.0
0.0
0.0
2.2
0.6
0.0
5.0
0.0
1.3
1.8
0.0
5.0
3.6
0.0
0.2
0.0
0.7
0.0
0.0
0.0

Rural Sub-total

40.4
40.8
40.0
19.5
39.8
40.0
40.1
43.6
40.0
39.9
39.8
44.3
55.4
44.0
40.3
40.0
39.8
58.8
55.4
40.0
40.0
40.0
30.8
37.3
40.0
40.0
40.0
34.6
37.0
32.8
42.5
39.7
40.0
34.1

Self-employed in
agriculture

3.5
2.5
0.0
0.8
0.7
2.2
2.0
4.7
2.1
0.8
4.1
5.5
27.9
7.0
3.4
2.5
2.0
18.1
3.9
2.5
0.0
0.0
0.0
3.9
0.0
0.0
1.9
6.0
1.2
2.4
1.6
0.0
0.0
0.7

Agriculture
labour

1.2
0.7
0.0
0.0
0.0
1.1
0.8
0.0
1.7
0.0
0.9
2.0
3.5
1.6
1.4
1.7
0.7
10.2
0.0
1.3
0.0
0.0
1.1
1.4
0.0
0.0
0.5
2.3
0.5
1.0
0.5
0.0
0.0
0.4

Casual labour

36.2
38.5
26.7
37.9
32.0
27.8
45.4
40.0
32.9
35.5
41.0
40.3
20.9
27.4
37.7
35.8
37.6
18.1
24.4
75.0
53.3
46.7
50.0
24.4
3.5
26.7
26.7
24.6
31.5
8.1
27.1
29.4
43.3
52.2

Urban

32.7
31.9
20.0
16.7
32.0
31.1
31.5
25.3
33.8
26.5
39.0
32.4
31.4
40.9
38.7
28.3
43.0
18.9
33.9
15.4
40.0
33.3
37.8
34.2
44.8
20.0
37.1
32.6
34.1
38.8
35.1
40.3
33.3
27.0

Self-employed in
non-agriculture

Rural
Regular wages
salaried

25.7
25.8
53.3
43.2
34.7
36.7
19.5
30.0
28.8
37.2
15.0
18.5
14.0
19.4
18.5
30.8
16.1
34.7
36.2
5.8
6.7
20.0
7.8
35.1
51.7
50.0
32.9
33.6
32.7
49.8
35.6
30.3
23.3
19.6

Others

0.7
0.5
0.0
1.5
0.7
1.1
0.8
0.0
0.8
0.0
0.0
1.3
2.3
3.8
0.3
0.8
0.7
0.0
1.6
0.0
0.0
0.0
3.3
1.1
0.0
3.3
1.0
1.0
0.0
0.0
0.0
0.0
0.0
0.0

Urban Sub-total

59.6
59.2
60.0
80.5
60.2
60.0
59.9
56.4
60.0
60.1
60.2
55.7
44.6
56.0
59.7
60.0
60.2
41.2
44.6
60.0
60.0
60.0
69.2
62.7
60.0
60.0
60.0
65.4
63.0
67.2
57.5
60.3
60.0
65.9

Self-employed in
agriculture

16.2
14.7
4.0
1.2
8.8
13.3
16.2
14.3
17.3
18.4
16.8
17.6
35.1
13.9
14.5
20.0
8.9
26.6
39.3
9.0
2.0
10.0
5.4
19.4
2.0
2.0
19.1
23.3
14.3
11.6
22.3
11.1
8.0
12.2

Agriculture
labour

5.2
4.1
0.0
0.6
2.8
4.7
7.2
0.0
4.0
1.5
5.0
6.5
8.3
7.5
5.6
8.0
3.6
15.9
4.2
5.8
0.0
2.0
1.5
7.4
2.0
8.0
6.9
8.3
3.3
5.5
7.7
0.0
0.0
0.2

All (Rural+Urban)

33.0
35.5
28.0
33.5
38.6
29.3
38.2
36.5
33.0
33.3
35.9
35.6
14.4
26.8
36.1
29.0
40.9
16.9
16.1
69.0
58.0
46.0
47.7
21.5
4.1
36.0
21.4
21.7
29.9
10.3
21.7
31.3
30.0
50.5

Casual labour

Table S3.1b: Distribution of Households by Their Level of Occupation (Uninsured) (Percentage)

24.8
24.7
22.0
22.6
21.3
23.3
22.7
24.1
24.8
19.9
29.1
23.8
25.8
31.0
28.1
19.0
33.6
14.0
17.5
11.3
28.0
30.0
35.0
24.5
38.8
20.0
26.0
22.4
27.4
34.1
23.2
33.3
28.0
22.7

Self-employed in
non-agriculture

56

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


Regular wages
salaried

20.0
20.6
46.0
40.2
28.1
28.0
15.0
25.2
20.5
26.9
13.2
15.1
12.9
16.9
15.5
23.5
12.6
25.3
21.8
5.0
10.0
12.0
7.7
26.0
53.1
30.0
24.6
23.7
25.1
38.6
24.8
24.2
34.0
14.4

Others

0.8
0.4
0.0
1.8
0.4
1.3
0.7
0.0
0.5
0.0
0.0
1.4
3.6
3.9
0.2
0.5
0.4
1.3
1.1
0.0
2.0
0.0
2.7
1.3
0.0
4.0
2.0
0.7
0.1
0.0
0.3
0.0
0.0
0.0

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Grand Total

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

57

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

Agriculture labour

5.24
4.22
0.00
1.27
4.00
4.70
7.00
0.40
2.88
3.50
4.67
5.6

3.50
7.00
5.70
7.75
3.61
18.00
7.22
5.25
1.00
2.00
1.50
8.94
3.00
4.00
8.86
10.38
4.34

8.20
9.00
0.00
0.00
0.00

Self-employed in
agriculture

35.99
35.58
12.00
5.06
34.20
34.56
37.92
33.60
39.25
39.50
36.61
34.67

37.25
28.00
35.10
39.50
32.53
29.50
59.44
33.38
31.00
34.00
34.00
39
31.00
31.00
38.86
41.13
37.43

34.00
41.71
36.25
34.00
36.77

Casual labour

25.60
18.57
23.50
25.00
22.32

7.25
12.83
14.40
9.50
18.27
15.50
8.33
19.50
22.00
19.00
17.50
7.59
9.00
20.00
6.71
6.63
13.71

8.60
10.29
16.00
11.00
19.89

Self-employed in
non-agriculture

22.08
22.5
29.00
41.14
17.00
21.81
21.67
23.20
21.13
21.50
23.33
21.65
21.50
24.67
22.20
21.00
24.70
12.50
3.89
21.13
22.00
25.00
25.50
21.65
26.00
24.00
22.00
20.50
22.22

13.71
14.65
18.00
12.66
18.80
14.09
12.08
18.80
16.63
13.50
13.50
14.79

Regular wages
salaried

23.60
20.00
24.25
30.00
21.03

22.50
22.78
41.00
37.97
25.80
23.15
21.17
23.00
20.13
22.00
21.89
22.38
28.25
25.33
22.30
22.00
20.88
21.50
20.56
20.50
23.00
20.00
20.00
22.35
31.00
20.00
22.71
21.25
22.18

Others

0.00
0.43
0.00
0.00
0.00

0.47
0.28
0.00
1.90
0.20
1.68
0.17
1.00
0.00
0.00
0.00
0.9
2.25
2.17
0.30
0.25
0.00
3.00
0.56
0.25
1.00
0.00
1.50
0.47
0.00
1.00
0.86
0.13
0.13

Rural Sub-total

41.67
50.00
50.00
50.00
43.75

48.17
50.52
50.00
26.67
50.00
49.83
50.00
50.00
50.00
50.00
50.00
48.85
50.00
50.00
50.00
50.00
50.00
50.00
47.37
50.00
50.00
50.00
40.00
47.22
50.00
50.00
50.00
44.44
46.15
1.14
1.71
0.50
0.00
0.33

0.72
0.46
0.00
0.00
0.00
0.33
0.67
0.20
0.63
0.25
0.67
1.06

Self-employed in
agriculture

1.25
1.34
1.00
1.00
0.80
6.50
0.00
0.75
0.00
0.00
0.33
1.11
2.02
0.00
0.29
1.70
0.39
1.00
0.43
0.00
0.00
0.11

Agriculture labour

2.71
2.43
0.00
0.91
1.20
1.67
1.67
3.00
1.88
0.50
4.44
3.99
18.55
5.18
2.61
1.75
1.41
12.50
2.50
2.38
0.00
0.00
0.17
2.95
0.00
0.00
1.86
4.30
0.89

Casual labour

11.28
15.72
21.64
20.50
22.09
12.00
16.00
32.25
26.00
28.00
24.83
16.66
9.09
19.00
18.34
16.00
19.26
11.57
18.14
19.05
24.00
25.67

20.56
21.43
18.00
21.00
19.60
18.33
23.50
22.40
19.25
20.75
22.22
21.75
30.58
36.96
40.68
37.50
41.57
20.50
23.00
33.00
42.00
37.00
41.50
38.22
43.43
36.00
39.97
36.70
39.91
40.71
40.00
41.10
42.00
38.44

37.94
38.13
34.00
34.70
38.60
38.33
38.83
35.40
38.88
37.50
39.11
36.48

Self-employed in
non-agriculture
Regular wages
salaried

31.83
37.63
33.77
39.00
33.94
47.50
57.50
31.63
32.00
35.00
30.83
40.33
45.45
44.00
38.68
40.60
39.51
45.43
39.71
39.35
34.00
35.44

37.44
37.26
48.00
42.69
40.40
40.67
34.83
39.00
39.00
41.00
33.44
35.34

Others

6.52
3.18
0.30
0.25
0.20
1.00
1.00
0.00
0.00
0.00
2.33
0.74
0.00
1.00
0.86
0.70
0.04
0.14
0.00
0.00
0.00
0.00

0.64
0.28
0.00
0.68
0.20
0.67
0.50
0.00
0.38
0.00
0.11
1.39

Urban Sub-total

50.00
50.00
50.00
50.00
50.00
50.00
52.63
50.00
50.00
50.00
60.00
52.78
50.00
50.00
50.00
55.56
53.85
58.33
50.00
50.00
50.00
56.25

51.83
49.48
50.00
73.33
50.00
50.17
50.00
50.00
50.00
50.00
50.00
51.15

Self-employed in
agriculture

27.91
16.61
18.87
20.63
16.97
21.00
29.47
17.88
15.50
17.00
13.70
19.99
15.58
15.50
20.39
20.67
17.76
14.83
21.71
18.40
17.00
16.26

18.75
18.61
6.00
2.01
17.70
18.06
19.79
18.30
20.56
20.00
20.53
18.98

Agriculture labour

2.38
4.17
3.35
4.38
2.21
12.25
3.42
3.00
0.50
1.00
0.80
4.81
2.51
2.00
4.58
5.56
2.21
4.00
4.71
0.00
0.00
0.06

2.89
2.3
0.00
0.34
2.00
2.51
3.83
0.30
1.75
1.88
2.67
3.28

All (Rural + Urban)

17.26
18.12
18.00
18.79
19.20
16.22
17.79
20.60
17.94
17.13
17.86
18.35
9.26
14.27
18.02
15.00
20.18
13.75
12.37
25.88
24.00
23.50
21.90
12.37
9.05
19.50
12.52
11.83
16.7
10.33
14.21
17.52
17.50
23.14

Casual labour

Urban

30.30
30.5
31.50
36.41
27.80
30.10
30.25
29.30
30.00
29.50
31.22
29.23
26.03
30.80
31.43
29.25
33.13
16.50
13.95
27.06
32.00
31.00
35.10
30.39
34.67
30.00
30.97
29.50
31.74
34.42
29.29
32.29
33.50
31.39

Self-employed in
non-agriculture

Rural

0.56
0.28
0.00
1.01
0.20
1.17
0.33
0.50
0.19
0.00
0.06
1.15
4.38
2.67
0.30
0.25
0.10
2.00
0.79
0.13
0.50
0.00
2.00
0.61
0.00
1.00
0.86
0.44
0.08
0.08
0.21
0.00
0.00
0.00

30.04
31.47
28.03
30.50
27.41
34.50
40.00
26.06
27.50
27.50
26.50
31.83
38.19
32.00
30.69
32.00
31.51
36.33
29.86
31.79
32.00
29.14

Others

30.24
30.19
44.50
41.44
33.10
31.94
28.00
31.00
29.56
31.50
27.67
29

Regular wages
salaried

Table S3.1c: Distribution of Households by Their Level of Occupation (Insured + Uninsured) (Percentage)

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

100
100
100
100
100
100
100
100
100
100
100
100

Total

58

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


7.23
15.79
0.00
7.67
30.00
0.00
10.94
4.41
0.00
5.00
4.46
4.84
6.09
17.59
4.99
0.93
3.75
2.32

1.25

0.00

0.00

0.63

0.00

0.00

0.94

0.44

0.00

0.00

0.18

0.78

1.56

0.00

2.32

0.31

1.25

2.68

Mizoram

Orissa

Sikkim

Tripura

West Bengal

Western Region

Daman & Diu

Goa

Gujarat

Maharashtra

Southern Region

Andhra Pradesh

Karnataka

Kerala

Pondicherry

Tamil Nadu

10.63

0.31

Chhattisgarh

Meghalaya

9.39

2.13

Bihar

Jharkhand

8.22
0.88

0.88

0.76

Uttar Pradesh

0.00

5.76

2.34

Rajasthan

Assam

15.16

0.00

Punjab

Arunachal Pradesh

7.55

6.15

Madhya Pradesh

2.81

2.94
18.44

0.42

Himachal Pradesh

8.09

3.74

0.50

Haryana

0.31

6.25

0.00

Delhi

0.99

12.50

0.00

Chandigarh

Eastern Region

9.47

Uttarakhand

7.87

1.41

1.94

Northern Region

State/UT

All India

Up to Primary

Illiterate

30.36

32.50

14.02

25.49

37.69

27.81

30.73

38.04

66.25

37.50

36.22

48.13

41.25

35.00

45.23

4.55

31.58

35.66

40.00

30.79

20.26

32.19

35.43

30.31

29.61

40.16

32.81

39.38

31.09

30.42

31.25

52.50

34.03

33.66

Up to Secondary

Insured

Table S3.1d: Distribution of Households by Their Highest Level of Education (Rural)

64.64

62.50

84.74

67.20

44.72

64.53

63.65

57.32

28.75

62.50

58.93

40.00

58.75

35.00

46.48

95.45

52.63

55.86

49.06

57.70

77.97

59.59

55.49

66.56

63.87

42.34

59.64

36.04

65.55

65.34

62.50

35.00

54.56

57.06

Higher Secondary
and Above

5.00

5.00

0.00

1.44

0.00

2.08

5.03

7.14

5.00

0.00

5.60

0.00

0.00

5.00

1.88

0.00

0.00

10.10

3.75

6.97

0.68

1.85

2.71

6.25

2.79

6.25

6.03

14.58

3.33

4.04

0.00

0.00

6.27

4.20

Illiterate

6.43

15.00

1.27

10.07

28.43

11.67

9.43

17.14

10.00

0.00

12.09

32.50

0.00

30.00

23.75

13.92

22.10

21.21

16.25

17.91

8.90

20.37

18.91

10.00

11.17

23.13

14.66

25.42

5.00

17.17

6.25

10.00

16.05

16.10

Up to Primary

40.00

35.00

31.65

29.50

42.16

35.83

44.03

34.29

50.00

50.00

40.71

45.00

60.00

45.00

60.63

41.14

45.30

44.44

46.25

36.32

41.10

52.78

45.65

42.50

35.75

39.38

36.21

41.25

36.67

42.42

40.63

45.00

38.80

41.21

Up to Secondary

Uninsured

48.57

45.00

67.09

58.99

29.41

50.42

41.51

41.43

35.00

50.00

41.59

22.50

40.00

20.00

13.75

44.94

32.60

24.24

33.75

38.81

49.32

25.00

32.72

41.25

50.28

31.25

43.10

18.75

55.00

36.36

53.13

45.00

38.88

38.49

Higher Secondary
and Above

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

59

0.47
0.59
1.43

1.95
0.57
0.00
0.48
0.29

0.36
0.71
0.00
0.39
0.00
0.00

1.00
0.00
1.43
0.00
0.00
0.18

0.00
0.00
0.00
0.23
0.00
0.00

0.61
0.00
0.50
0.61
0.78
0.00

0.00
0.48

Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab

Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam

Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa

Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa

Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala

Pondicherry
Tamil Nadu

Illiterate

All India
North Region
Chandigarh

State/UT

0.00
1.90

3.67
1.00
1.77
3.46
0.98
0.36

8.57
1.43
8.10
2.03
2.86
0.00

8.40
9.29
3.43
0.00
0.00
2.50

6.61
6.82
3.94
4.93
3.83
0.00

10.06
2.86
1.43
7.97
6.00

4.58
6.43
8.57

Up to Primary

15.71
22.86

28.37
20.60
24.21
34.62
21.48
16.07

32.86
21.43
33.10
24.15
20.00
34.29

25.21
23.21
29.14
5.48
15.07
34.82

30.18
26.25
19.00
26.14
25.88
13.77

26.62
20.29
21.43
26.87
29.71

25.62
26.34
47.14

Up to Secondary

Insured

Table S3.1e: Distribution of Households by Their Highest Level of Education (Urban)

84.29
74.76

67.35
78.40
73.52
61.30
76.76
83.57

58.57
77.14
58.81
73.59
77.14
65.71

65.38
67.50
66.00
94.52
84.93
62.50

62.86
66.22
77.06
68.54
70.29
86.23

61.36
76.29
77.14
64.68
64.00

69.33
66.64
42.86

Higher Secondary
and Above

0.00
1.48

1.90
1.66
1.10
0.48
2.13
0.00

0.00
0.00
0.00
1.58
0.00
0.00

5.37
1.67
3.33
0.00
0.00
1.25

2.08
5.20
0.83
1.71
0.00
0.54

3.03
0.67
1.11
2.51
2.00

2.07
2.98
6.67

Illiterate

0.00
3.70

3.81
1.99
3.18
4.31
2.66
1.67

33.33
3.33
22.22
3.15
6.67
6.67

20.47
19.17
11.33
12.60
3.15
23.75

18.33
13.57
6.61
15.94
16.09
4.30

12.88
12.67
8.89
20.33
12.67

11.75
14.70
16.67

6.67
25.93

41.90
32.89
29.13
44.02
27.66
18.33

46.67
56.67
60.56
36.25
30.00
36.67

39.26
34.17
42.00
43.31
43.31
56.67

34.58
37.92
29.75
45.14
56.32
29.57

37.12
28.00
37.78
35.10
36.00

37.63
35.36
40.00

Up to Secondary

Uninsured
Up to Primary

93.33
68.89

52.38
63.46
66.59
51.20
67.55
80.00

20.00
40.00
17.22
59.02
63.33
56.67

34.90
45.00
43.33
44.09
53.54
18.33

45.00
43.31
62.81
37.21
27.59
65.59

46.97
58.67
52.22
42.06
49.33

48.54
46.96
36.67

Higher Secondary
and Above

60

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Up to Primary
6.26
8.01
10.67
8.94
3.33
2.23
13.55
6.81
11.17
6.25
3.34
6.53
5.96
0.46
8.93
10.00
5.46
3.26
0.00
5.25
20.00
0.67
9.32
3.24
1.33
2.68
4.10
2.84
3.89
9.79
3.08
0.67
2.00
2.10

Illiterate

0.95
1.29
0.67
1.38

0.53
0.22
3.50
0.14
1.42
0.74

0.17
0.70
0.00
0.46
1.60
0.17

1.33
0.00
0.00
0.42
0.00
0.00

0.41
0.33
0.00
0.00
0.38
0.37

1.02
0.34
1.58
0.17
0.67
1.51

All India
Northern Region
Chandigarh
Delhi

Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh

Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh

Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura

West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra

Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

25.98
36.00
23.58
14.98
24.67
26.39

39.59
30.27
29.33
51.68
33.52
25.45

32.62
10.87
12.63
40.37
34.00
32.00

25.04
30.86
28.97
17.17
28.18
32.17

25.70
26.56
33.54
31.34
35.50
28.04

29.72
30.34
50.00
27.98

Up to Secondary

Insured

Table S3.1f: Distribution of Households by Their Highest Level of Education (Rural + Urban)

69.10
53.88
71.76
84.19
72.67
70.00

50.68
66.16
69.33
45.64
62.00
71.34

60.59
85.87
87.37
53.96
46.00
67.33

71.45
61.91
65.07
81.91
61.29
57.67

70.44
70.98
49.42
61.72
51.92
64.96

Higher Secondary
and Above
63.07
60.35
38.67
61.70

1.46
0.32
1.83
0.00
2.00
2.68

0.00
3.08
0.00
2.00
4.00
2.83

6.02
0.00
0.00
1.50
2.00
0.00

2.99
2.16
1.03
0.60
6.01
2.50

2.01
2.00
7.35
3.76
3.75
4.24

2.93
4.27
4.00
2.44

Illiterate

6.32
12.22
5.81
1.51
6.00
4.63

25.38
6.48
4.00
8.00
9.14
4.57

15.26
18.18
9.12
23.75
32.00
2.00

7.96
17.26
18.46
6.33
19.44
18.00

14.46
7.33
22.37
13.53
20.25
12.61

13.51
15.23
14.00
11.59

31.61
43.41
28.44
23.62
18.00
30.73

55.77
37.91
38.00
42.00
38.86
36.74

42.97
44.48
42.11
58.25
46.00
58.00

34.83
45.37
54.36
34.64
38.08
39.00

33.73
37.33
37.56
36.09
36.50
37.05

39.08
36.71
42.00
37.80

Up to Secondary

Uninsured
Up to Primary

60.60
44.05
63.91
74.87
74.00
61.95

18.85
52.53
58.00
48.00
48.00
55.87

35.74
37.34
48.77
16.50
20.00
40.00

54.23
35.22
26.15
58.43
36.47
40.50

49.80
53.33
32.72
46.62
39.50
46.09

Higher Secondary
and Above
44.48
43.80
40.00
48.17

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

61

79.53
98.25
99.16
95.72
95.31

98.59
96.25
98.61
95.05
72.60
96.68

99.37
96.25
94.00
84.21
76.19
99.06

81.25
98.75
99.06
98.24
96.25
96.25

98.57
98.44
87.24
88.94
92.34
95.64

60.00
80.00

Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab

Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam

Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa

Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa

Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala

Pondicherry
Tamil Nadu
51.25
40.54

50.89
24.34
48.85
69.85
36.54
58.26

67.50
7.50
65.20
41.73
75.00
83.75

53.99
35.00
61.25
26.32
9.52
39.38

54.84
59.06
70.74
49.24
31.85
61.28

100.00
62.25
66.67
45.63
85.68

54.26
63.96
93.75

94.74
96.62
75.00

All India
Northern Region
Chandigarh

State/UT

Living in pucca
house

Living in own
house

97.50
97.86

99.46
97.34
98.44
98.99
98.22
99.38

100.00
97.50
87.50
98.53
100.00
100.00

64.46
99.06
82.65
94.74
100.00
85.31

82.60
95.94
73.00
84.98
99.66
94.93

99.21
98.75
99.58
79.38
99.48

88.59
84.20
93.75

Having electricity

Insured Households

95.00
92.86

62.86
64.12
90.94
93.97
82.53
97.51

67.50
70.00
59.06
64.07
66.25
70.00

64.63
55.63
81.16
84.21
100.00
79.81

77.66
57.19
51.70
72.51
84.54
81.46

83.46
85.79
72.15
72.89
73.18

72.64
67.62
96.25

Living in nuclear
family

Table S3.2a: Distribution of Households by Type of Dwelling Unit and Availability of Electricity Connection (Rural)

75.00
71.43

97.14
96.23
81.67
84.31
84.89
92.41

85.00
95.00
98.73
96.46
90.00
100.00

97.98
96.25
92.78
95.58
88.67
98.75

99.38
97.50
97.49
94.11
86.11
91.78

84.38
92.93
95.00
90.83
98.28

92.89
95.19
75.00

Living in own
house

45.00
32.86

37.14
14.47
39.17
57.84
21.58
55.70

25.00
5.00
37.50
30.09
65.00
70.00

31.00
11.25
34.69
8.84
3.82
9.38

40.00
48.75
51.26
19.12
11.11
33.56

100.00
50.51
25.00
27.08
72.41

33.28
46.99
75.00

100.00
97.86

97.14
93.71
98.33
99.02
97.84
98.73

100.00
95.00
70.00
95.87
100.00
100.00

48.24
93.75
72.45
81.22
98.73
58.13

68.13
90.00
51.96
75.12
84.26
78.77

100.00
95.96
98.31
67.92
100.00

79.89
72.77
80.00

Having electricity

Uninsured Households
Living in pucca
house

90
94.29

73.57
71.7
91.88
88.24
91.37
93.67

80
85
73.75
73.45
85
75

68.18
65
85.71
88.4
82.67
87.5

81.88
70
61.45
80.74
84.26
84.93

84.38
92.93
86.67
71.25
74.14

78.85
73.05
80

Living in nuclear
family

62

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT
Living in pucca
house
75.57
86.77
80
95.11
90.57
87.62
75.51
89.08
91.96
87.1
88.4
67.09
56.23
79.85
73.5
56.07
72.86
49.32
6.85
54.56
94.29
35.71
85.48
72.84
74.29
82.86
79.8
66.81
67.76
69.45
63.41
84.29
78.57
61.43

Living in own
house

82.9
87.25
70
80.84
93.71
97.62
85.14
83.14
86.76
78.85
90.87
80.52
53.35
89.35
91.98
81.72
85.34
73.97
93.15
80.36
15.71
97.14
75.48
88.04
98.57
64.29
94.29
84.98
74.18
65.38
74.61
95.71
78.57
70.63
96.64
95.76
98.57
99.35
100
99.52
96.67
99.43
98.21
96.77
90
95.87
99.68
97.82
88.52
99.29
95.39
100
100
96.42
98.57
100
98.1
99.4
100
100
99.8
99
97.93
98.57
98.83
95.71
98.57
97.62

Having
electricity

Insured Households

75.84
69.53
85.71
85.95
90.57
70.48
65.67
83.43
78.93
65.23
54.13
77.77
84.35
81.36
77.94
63.57
75.14
83.56
91.78
86.61
75.71
72.86
66.67
68
61.43
74.29
66.67
68.96
91.32
93.08
87.5
92.11
97.14
92.05

Living in nuclear
family

Table S3.2b: Distribution of Households by Type of Dwelling Unit and Availability of Electricity Connection (Urban)

79.45
84.04
63.33
68.94
90
94.44
86.35
77.33
85.42
73.55
87.57
78.97
59.3
87.57
87.21
80
83.67
80.31
65.35
87.08
10
90
68.89
84.59
96.67
73.33
91.43
79.73
66.59
59.33
64.36
88.33
73.33
63.33

Living in own
house
56.47
74.74
80
91.67
78.67
64.44
59.61
84.67
83.33
79.34
73.37
32.33
9.3
43.24
44.11
35.83
53.06
7.09
4.72
14.17
86.67
16.67
48.6
60.77
90
90
63.81
52.82
59.36
56.94
61.17
78.33
66.67
50.74

Living in pucca
house
91.1
89.84
100
100
98.67
100
88.58
100
97.92
95.87
75.7
86.29
96.47
85.41
73.4
97.5
83.78
88.19
100
77.92
100
100
93.89
98.95
100
100
99.05
98.67
97.67
99.52
100
93.28
96.67
96.67

Having
electricity

Uninsured Households

81.34
75.75
80
85.61
91.33
84.44
71.31
84
84.17
76.03
64.13
83.85
86.05
87.03
83.5
78.33
77.85
94.49
90.24
92.5
76.67
70
68.89
75.31
63.33
70
72.86
78.74
93.15
95.22
89.89
90
86.67
95.93

Living in nuclear
family

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

63

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

88.94
92.13
72.67
80.46
96.14
98.43
90.78
89.51
93.08
88.15
95.00
87.89
62.64
93.18
95.90
89.48
89.97
76.09
89.36
90.33
50.67
98.00
85.68
93.20
97.33
81.33
96.57
91.42
80.60
75.93
83.88
95.67
68.67
75.04

Living in own
house
64.71
74.90
87.33
96.54
75.47
76.51
59.58
87.30
72.17
72.12
78.98
58.04
44.46
70.14
63.15
44.83
66.67
44.57
7.45
46.46
80.00
20.67
76.73
57.10
74.67
83.33
64.38
46.49
58.46
69.63
49.35
70.38
64.00
51.60

Living in pucca
house
92.54
89.74
96.00
99.31
99.33
99.55
87.45
99.45
89.90
96.33
80.93
90.35
99.67
96.31
75.78
99.17
88.63
98.91
100.00
90.49
99.33
98.67
93.51
98.96
100.00
100.00
99.62
98.21
98.18
98.76
98.51
97.67
98.00
97.73

Having
electricity

Insured Households

74.21
68.54
91.33
85.22
88.02
71.36
69.52
78.07
78.25
60.93
52.83
75.10
84.44
81.41
70.89
59.33
78.36
83.70
93.68
82.99
71.33
71.33
63.38
66.01
64.00
72.00
64.63
66.64
91.13
93.48
84.90
95.00
96.00
92.43

Living in nuclear
family
84.87
88.41
68.00
71.95
91.16
94.67
88.15
86.47
91.00
83.08
91.53
85.65
74.23
89.43
91.52
86.50
87.30
89.29
77.98
91.75
40.00
92.00
77.99
89.01
94.00
84.00
93.71
85.43
72.17
67.52
73.09
89.95
74.00
66.10

Living in own
house

Table S3.2c: Distribution of Households by Type of Dwelling Unit and Availability of Electricity Connection (Rural+Urban)

47.10
63.87
78.00
93.29
67.47
48.67
46.58
79.32
66.00
67.16
64.54
26.47
10.31
38.97
38.83
26.00
45.71
8.12
4.23
12.25
62.00
12.00
45.17
49.34
80.00
82.00
53.14
39.57
51.89
57.23
44.34
69.35
58.00
44.63
86.57
83.16
92.00
100.00
97.59
99.33
80.30
100.00
86.00
93.53
66.22
81.33
89.64
82.48
63.31
96.00
79.27
84.09
99.30
70.00
100.00
98.00
86.54
97.80
100.00
100.00
98.29
96.96
97.92
99.36
99.08
95.45
98.00
97.07

Having
electricity

Uninsured Households
Living in pucca
house
80.34
74.69
80.00
85.37
91.97
85.33
71.29
79.70
83.25
73.63
63.06
82.48
85.05
86.10
77.37
73.00
80.97
90.91
86.08
90.50
78.00
76.00
70.38
74.62
72.00
72.00
73.14
76.30
92.68
92.93
90.52
91.46
88.00
95.37

Living in nuclear
family

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

APL

57.11
68.77
26.25
77.95
85.04
73.11
58.44
77.81
70.69
65.00
69.54
47.01
32.30
72.25
51.07
27.81
31.74
0.00
95.45
31.41
53.75
78.75
73.75
78.47
88.75
82.50
80.36
75.04
32.05
52.26
28.57
65.11
0.00
6.79

BPL

29.07
18.46
28.75
3.15
9.48
21.01
26.35
10.44
19.12
27.50
15.89
30.53
38.49
14.98
34.05
44.06
16.12
21.05
4.55
40.78
40.00
17.50
23.75
17.41
8.75
10.00
15.89
20.75
60.08
33.17
57.86
33.64
100
90.89

Antyodaya
2.48
3.33
1.25
0.00
0.75
5.46
3.23
0.00
0.47
1.88
6.66
2.46
1.03
3.30
1.89
1.56
6.05
0.00
0.00
1.88
0.00
3.75
2.19
1.18
0.00
1.25
0.89
1.56
1.41
0.75
4.29
0.00
0.00
0.00

Annapurna
0.22
0.15
0.00
0.00
0.50
0.00
0.31
0.00
0.00
0.00
0.14
0.26
1.03
0.66
0.25
0.00
0.00
0.00
0.00
0.16
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.47
1.26
0.18
0.00
0.00
0.54

Rural

No card
11.12
9.29
43.75
18.90
4.24
0.42
11.67
11.75
9.72
5.63
7.77
19.73
27.15
8.81
12.74
26.56
46.10
78.95
0.00
25.78
6.25
0.00
0.31
2.94
2.50
6.25
2.86
2.65
5.99
12.56
9.11
1.25
0.00
1.79

Rural Sub-total
50.98
53.76
53.33
29.36
53.40
53.13
53.30
52.32
53.33
53.35
53.42
50.76
48.26
52.30
53.23
53.33
53.40
20.65
23.16
53.33
53.33
53.33
43.24
50.59
53.33
53.33
53.33
47.84
49.19
44.77
52.28
53.41
53.33
47.06

APL
61.08
75.06
20.00
72.64
89.43
80.40
62.02
69.05
78.04
84.95
80.71
51.79
36.98
73.92
57.78
14.64
35.47
1.37
100
29.46
91.43
94.29
86.67
87.42
88.57
84.29
93.46
83.40
29.03
36.25
39.02
52.54
5.71
7.62

BPL
21.68
13.98
31.43
8.47
8.86
15.58
27.26
7.45
9.82
5.38
12.22
17.90
21.22
5.32
24.35
41.43
14.83
4.11
0.00
18.39
4.29
5.71
12.62
8.13
10.00
2.86
5.52
10.30
53.46
28.72
46.67
26.09
88.57
86.35
1.05
1.45
0.00
3.26
0.00
3.52
1.43
0.29
0.18
1.43
2.06
0.97
0.00
4.05
0.86
1.07
0.00
0.00
0.00
0.71
0.00
0.00
0.71
0.15
1.43
1.43
0.00
0.00
0.96
0.41
2.55
0.72
0.00
0.32

Antyodaya

Annapurna
0.21
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.08
0.46
0.32
0.25
0.43
0.00
1.45
0.00
0.00
0.89
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.35
1.43
0.00
0.00
0.00
0.00

Urban

No card
15.98
9.49
48.57
15.64
1.71
0.50
9.29
23.21
11.96
8.24
4.92
28.88
41.48
16.46
16.57
42.86
48.26
94.52
0.00
50.54
4.29
0.00
0.00
4.29
0.00
11.43
1.02
6.29
16.19
33.20
11.76
20.65
5.71
5.71

Urban Sub-total
49.02
46.24
46.67
70.64
46.60
46.88
46.70
47.68
46.67
46.65
46.58
49.24
51.74
47.70
46.77
46.67
46.60
79.35
76.84
46.67
46.67
46.67
56.76
49.41
46.67
46.67
46.67
52.16
50.81
55.23
47.72
46.59
46.67
52.94

APL
59.05
71.78
23.33
74.19
87.08
76.43
60.11
73.63
74.12
74.29
74.75
49.36
34.72
73.03
54.20
21.67
33.47
1.09
98.95
30.50
71.33
86.00
81.08
82.89
88.67
83.33
86.46
79.40
30.52
43.42
33.55
59.30
2.67
7.23

BPL
25.45
16.31
30.00
6.91
9.19
18.54
26.78
9.02
14.77
17.20
14.18
24.34
29.57
10.48
29.52
42.83
15.52
7.61
1.05
30.33
23.33
12.00
17.43
12.83
9.33
6.67
11.06
15.30
56.72
30.71
52.52
30.15
94.67
88.49

All (Rural+Urban)

1.78
2.43
0.67
2.30
0.40
4.58
2.39
0.14
0.33
1.67
4.52
1.73
0.50
3.65
1.41
1.33
3.24
0.00
0.00
1.33
0.00
2.00
1.35
0.67
0.67
1.33
0.48
0.75
1.18
0.56
3.46
0.34
0.00
0.17

Antyodaya

Table S3.3a: Distribution of Households by Ration Card (Insured) (Percentage)

0.22
0.09
0.00
0.00
0.27
0.00
0.17
0.00
0.00
0.00
0.11
0.36
0.66
0.47
0.34
0.00
0.67
0.00
0.00
0.50
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.41
1.35
0.09
0.00
0.00
0.25

Annapurna

64

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

No card
13.50
9.38
46.00
16.59
3.06
0.46
10.56
17.21
10.77
6.84
6.44
24.22
34.55
12.37
14.53
34.17
47.10
91.30
0.00
37.33
5.33
0.00
0.14
3.61
1.33
8.67
2.00
4.55
11.17
23.96
10.37
10.22
2.67
3.87

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

65

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

APL

40.17
50.39
15.00
68.75
55.56
48.33
39.58
56.03
57.50
48.75
52.23
31.36
26.85
37.67
33.67
18.75
24.49
1.10
78.48
8.13
30.00
50.00
58.75
64.31
80.00
80.00
62.14
62.26
21.25
25.49
19.42
46.84
5.00
7.86

BPL

40.04
30.82
35.00
12.50
34.34
38.33
38.75
33.62
28.13
42.50
22.35
40.24
57.41
43.15
49.25
60.00
29.59
14.36
7.59
75.00
50.00
40.00
33.75
30.09
15.00
15.00
35.00
29.56
68.96
57.84
66.91
50.63
95.00
85.71

Antyodaya
5.53
7.98
0.00
0.00
1.01
13.33
8.33
0.86
0.00
3.75
16.76
6.00
0.93
10.96
3.02
5.00
7.14
0.00
13.92
7.50
5.00
10.00
5.00
1.18
0.00
5.00
0.00
1.89
1.46
0.00
4.32
0.00
0.00
0.71

Rural

Annapurna
0.40
0.09
0.00
0.00
0.00
0.00
0.42
0.00
0.00
0.00
0.00
0.56
1.85
1.37
0.00
1.25
0.00
0.00
0.00
1.25
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.04
4.90
0.00
0.00
0.00
0.00

No card
13.85
10.73
50.00
18.75
9.09
0.00
12.92
9.48
14.38
5.00
8.66
21.84
12.96
6.85
14.07
15.00
38.78
84.53
0.00
8.13
15.00
0.00
2.50
4.42
5.00
0.00
2.86
6.29
7.29
11.76
9.35
2.53
0.00
5.71

Rural Sub-total
40.41
40.81
40.00
19.51
39.76
40.00
40.07
43.61
40.00
39.91
39.80
44.31
55.38
43.98
40.28
40.00
39.76
58.77
55.44
40.00
40.00
40.00
30.77
37.25
40.00
40.00
40.00
34.57
37.01
32.80
42.51
39.70
40.00
34.15

APL
48.80
60.99
16.67
62.88
70.67
55.17
45.13
56.00
69.58
70.25
67.29
37.20
50.59
44.51
34.56
10.00
27.70
0.79
99.21
13.33
60.00
76.67
57.22
76.18
93.33
93.33
80.48
69.77
24.91
29.67
31.91
51.26
0.00
7.43

BPL
31.03
23.02
33.33
15.15
24.00
36.78
43.18
16.00
18.33
9.09
15.61
32.67
27.06
23.63
50.67
55.00
24.32
2.36
0.79
45.42
30.00
20.00
36.11
18.21
3.33
0.00
15.24
23.59
54.60
36.36
46.81
23.53
90.00
84.01
1.93
3.21
0.00
1.52
1.33
8.05
2.23
0.67
0.42
1.65
6.51
1.91
3.53
3.30
3.02
2.50
0.68
0.00
0.00
1.25
0.00
3.33
2.22
0.00
0.00
0.00
0.00
0.00
0.49
0.00
1.06
0.00
0.00
0.74

Antyodaya

Annapurna
0.36
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.19
0.64
0.00
1.65
0.34
0.00
2.03
0.00
0.00
1.25
0.00
0.00
0.00
0.18
0.00
0.00
0.48
0.00
0.61
1.91
0.00
0.00
0.00
0.37

No card
17.88
12.73
50.00
20.45
4.00
0.00
9.47
27.33
11.67
19.01
10.41
27.57
18.82
26.92
11.41
32.50
45.27
96.85
0.00
38.75
10.00
0.00
4.44
5.43
3.33
6.67
3.81
6.64
19.39
32.06
20.21
25.21
10.00
7.43

Urban Sub-total
59.59
59.19
60.00
80.49
60.24
60.00
59.93
56.39
60.00
60.09
60.20
55.69
44.62
56.02
59.72
60.00
60.24
41.23
44.56
60.00
60.00
60.00
69.23
62.75
60.00
60.00
60.00
65.43
62.99
67.20
57.49
60.30
60.00
65.85

APL
45.31
56.83
16.00
64.02
64.66
52.38
42.90
56.02
64.75
61.69
61.27
34.61
37.31
41.46
34.21
13.50
26.42
0.97
87.72
11.25
48.00
66.00
57.69
71.76
88.00
88.00
73.14
67.17
23.55
28.30
26.61
49.49
2.00
7.58

BPL
34.68
26.08
34.00
14.63
28.11
37.41
41.40
23.68
22.25
22.39
18.30
36.03
44.04
32.32
50.10
57.00
26.42
9.42
4.56
57.25
38.00
28.00
35.38
22.64
8.00
6.00
23.14
25.65
59.92
43.41
55.35
34.34
92.00
84.60

All (Rural+Urban)

3.39
5.08
0.00
1.22
1.20
10.20
4.67
0.75
0.25
2.49
10.60
3.73
2.07
6.71
3.02
3.50
3.25
0.00
7.72
3.75
2.00
6.00
3.08
0.44
0.00
2.00
0.00
0.65
0.85
0.00
2.45
0.00
0.00
0.73

Antyodaya

Urban

0.38
0.07
0.00
0.00
0.00
0.00
0.17
0.00
0.00
0.00
0.11
0.60
1.04
1.52
0.20
0.50
1.22
0.00
0.00
1.25
0.00
0.00
0.00
0.11
0.00
0.00
0.29
0.00
0.77
2.89
0.00
0.00
0.00
0.24

Annapurna

Table S3.3b: Distribution of Households by Ration Card (Uninsured) (Percentage)

No card
16.25
11.94
50.00
20.12
6.02
0.00
10.85
19.55
12.75
13.43
9.71
25.03
15.54
17.99
12.47
25.50
42.68
89.61
0.00
26.50
12.00
0.00
3.85
5.05
4.00
4.00
3.43
6.52
14.90
25.40
15.60
16.16
6.00
6.85

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State/UT

APL

53.33
65.04
24.00
76.10
79.20
68.12
54.67
72.75
68.05
61.75
66.09
42.82
30.83
63.83
47.58
26.00
30.30
1.00
80.56
26.75
49.00
73.00
70.75
75.65
87.00
82.00
76.71
72.50
29.89
46.80
26.75
61.50
1.00
7.00

BPL

31.51
20.96
30.00
5.03
14.40
24.50
28.83
15.83
20.93
30.50
17.18
33.13
43.61
21.83
37.10
47.25
18.79
15.00
7.22
47.63
42.00
22.00
25.75
19.94
10.00
11.00
19.71
22.50
61.86
38.20
59.66
37.00
99.00
89.86

Antyodaya
3.16
4.28
1.00
0.00
0.80
7.05
4.25
0.20
0.38
2.25
8.67
3.41
1.00
5.17
2.12
2.25
6.26
0.00
12.22
3.00
1.00
5.00
2.75
1.18
0.00
2.00
0.71
1.63
1.42
0.60
4.29
0.00
0.00
0.14

Rural

Annapurna
0.26
0.14
0.00
0.00
0.40
0.00
0.33
0.00
0.00
0.00
0.11
0.34
1.25
0.83
0.20
0.25
0.00
0.00
0.00
0.38
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.58
2.00
0.14
0.00
0.00
0.43

No card
11.73
9.58
45.00
18.87
5.20
0.34
11.92
11.22
10.65
5.50
7.95
20.30
23.31
8.33
13.00
24.25
44.65
84.00
0.00
22.25
8.00
0.00
0.75
3.24
3.00
5.00
2.86
3.38
6.25
12.40
9.16
1.50
0.00
2.57

Rural Sub-total
48.17
50.52
50.00
26.67
50.00
49.83
50.00
50.00
50.00
50.00
50.00
48.85
50.00
50.00
50.00
50.00
50.00
50.00
47.37
50.00
50.00
50.00
40.00
47.22
50.00
50.00
50.00
44.44
46.15
41.67
50.00
50.00
50.00
43.75

APL
57.33
70.84
19.00
69.70
83.80
72.73
56.96
65.13
75.50
80.50
76.70
47.09
39.90
64.64
50.81
13.25
33.13
1.00
99.50
24.63
82.00
89.00
77.83
84.04
90.00
87.00
89.56
79.30
27.83
34.29
37.11
52.15
4.00
7.56

BPL
24.54
16.69
32.00
10.48
13.40
22.03
32.03
10.02
12.38
6.50
13.24
22.67
22.47
11.09
32.26
45.50
17.68
3.00
0.50
26.50
12.00
10.00
19.67
11.16
8.00
2.00
8.44
14.30
53.80
31.00
46.70
25.32
89.00
85.65
1.32
1.98
0.00
2.73
0.40
4.90
1.67
0.40
0.25
1.50
3.39
1.28
0.76
3.81
1.51
1.50
0.20
0.00
0.00
0.88
0.00
1.00
1.17
0.11
1.00
1.00
0.00
0.00
0.82
0.29
2.15
0.51
0.00
0.44

Antyodaya

Annapurna
0.26
0.03
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.11
0.51
0.25
0.69
0.40
0.00
1.63
0.00
0.00
1.00
0.00
0.00
0.00
0.05
0.00
0.00
0.14
0.00
0.43
1.57
0.00
0.00
0.00
0.11

Urban

No card
16.56
10.46
49.00
17.08
2.40
0.35
9.34
24.45
11.88
11.50
6.56
28.45
36.62
19.76
15.02
39.75
47.36
96.00
0.00
47.00
6.00
0.00
1.33
4.63
1.00
10.00
1.86
6.40
17.12
32.86
14.04
22.03
7.00
6.23

Urban Sub-total
51.83
49.48
50.00
73.33
50.00
50.17
50.00
50.00
50.00
50.00
50.00
51.15
50.00
50.00
50.00
50.00
50.00
50.00
52.63
50.00
50.00
50.00
60.00
52.78
50.00
50.00
50.00
55.56
53.85
58.33
50.00
50.00
50.00
56.25

APL
55.40
68.01
21.50
71.40
81.50
70.38
55.81
68.94
71.78
71.13
71.39
45.00
35.35
64.23
49.19
19.63
31.71
1.00
90.53
25.69
65.50
81.00
75.00
80.08
88.50
84.50
83.13
76.28
28.78
39.50
31.93
56.86
2.50
7.32

BPL
27.90
18.78
31.00
9.03
13.90
23.29
30.43
12.93
16.65
18.50
15.21
27.80
33.08
16.57
34.68
46.38
18.24
9.00
3.68
37.06
27.00
16.00
22.10
15.31
9.00
6.50
14.08
17.94
57.52
34.00
53.19
31.19
94.00
87.49

All (Rural+Urban)

2.21
3.10
0.50
2.01
0.60
5.99
2.96
0.30
0.31
1.88
6.03
2.32
0.88
4.50
1.81
1.88
3.24
0.00
5.79
1.94
0.50
3.00
1.80
0.61
0.50
1.50
0.36
0.72
1.10
0.42
3.22
0.25
0.00
0.31

Antyodaya

Table S3.3c: Distribution of Households by Ration Card (Insured + Uninsured) (Percentage)

0.26
0.08
0.00
0.00
0.20
0.00
0.17
0.00
0.00
0.00
0.11
0.43
0.75
0.76
0.30
0.13
0.81
0.00
0.00
0.69
0.00
0.00
0.00
0.03
0.00
0.00
0.07
0.00
0.50
1.75
0.07
0.00
0.00
0.25

Annapurna

66

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

No card
14.23
10.03
47.00
17.56
3.80
0.34
10.63
17.84
11.26
8.50
7.26
24.46
29.94
13.93
14.01
32.00
46.00
90.00
0.00
34.63
7.00
0.00
1.10
3.97
2.00
7.50
2.36
5.06
12.10
24.33
11.60
11.70
3.50
4.63

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

67

43.0

65.8

77.9

56.3

86.8

8.3

31.4

45.8

0.0

4.6

Andhra Pradesh

Karnataka

Kerala

Pondicherry

Tamil Nadu

71.1

68.8

17.9

19.9

76.4

12.7

Gujarat

South Region

100.0

1.3

Goa

Maharashtra

71.3

6.6

West Bengal

75.0

43.8

Tripura

15.4

87.5

56.6

1.3

Sikkim

27.5

72.3

98.8

16.9

Orissa

Daman & Diu

100.0

63.6

Mizoram

West Region

89.5

5.3

Meghalaya

49.7

Bihar

71.8

74.9

50.7

26.4

Assam

81.6

58.2

42.5

Arunachal Pradesh

9.4

67.0

28.8

East Region

34.2

23.4

22.5

Uttarakhand

Jharkhand

48.7

Chhattisgarh

45.8

4.4

91.4

27.1

Punjab

23.6

27.6

11.5

Madhya Pradesh

Uttar Pradesh

89.1

Rajasthan

98.0

8.2

88.3

5.5

Delhi

21.4

100.0

68.8

Chandigarh

Himachal Pradesh

54.1

Haryana

63.0

21.1

17.4

Radio/Transistor

North Region

Television

All India

State/UT

Newspaper

8.6

15.0

43.3

54.5

28.4

32.2

37.9

46.1

38.8

51.3

42.1

25.6

60.0

36.3

22.7

59.1

73.7

29.9

27.2

36.0

48.0

16.1

31.8

2.5

36.5

24.5

49.2

8.4

43.7

60.8

32.0

48.8

30.2

32.5

Magazines

0.7

7.5

2.5

7.5

20.9

7.4

1.4

1.3

0.0

1.3

1.2

0.3

1.3

1.3

4.1

0.0

15.8

3.2

1.9

3.5

4.6

1.7

3.1

0.3

1.2

0.5

2.6

0.6

1.3

9.0

3.1

0.0

1.8

3.1
1.1

Internet

0.7

2.5

8.1

1.8

2.5

2.7

0.5

0.4

0.0

8.8

0.9

0.0

0.0

0.0

0.5

0.0

0.0

2.2

0.3

0.8

0.4

2.1

0.8

0.0

0.0

0.0

4.2

0.2

2.5

2.2

3.1

1.3

0.8

Bazaar/Local
people

0.9

8.8

0.9

14.6

35.2

12.3

20.7

21.1

8.8

30.0

20.7

85.0

38.8

62.5

32.5

0.0

42.1

11.2

40.6

16.6

35.5

50.3

34.6

37.8

50.1

59.4

13.5

57.0

13.9

9.7

17.2

1.3

41.7

32.0
47.4

Relative/Friends/
Neighbours

18.2

65.0

25.5

59.5

53.3

40.7

67.4

72.5

86.3

57.5

70.0

73.8

32.5

62.5

69.8

40.9

47.4

18.7

60.0

31.4

23.8

43.5

44.6

46.6

39.1

58.4

49.2

64.2

11.8

39.7

5.5

13.8

45.7

Panchayat

4.8

10.0

5.0

5.5

14.3

7.2

7.6

3.2

0.0

7.5

5.4

0.9

1.3

15.0

0.5

0.0

0.0

15.2

31.6

17.3

22.9

2.4

12.5

40.9

5.6

8.8

23.2

33.2

63.4

0.7

0.8

0.0

18.1

13.0
1.9

Fair price shop


(FPS)

0.2

0.0

1.2

0.2

15.8

3.6

1.7

2.0

0.0

0.0

1.6

0.3

0.0

0.0

0.8

0.0

0.0

1.5

6.9

2.6

0.9

8.9

2.5

1.3

0.1

0.6

1.3

0.6

0.8

3.0

0.0

0.0

0.8

8.5

Banners/Hoardin
gs

0.2

0.0

0.0

0.2

16.1

3.4

8.6

18.0

35.0

8.8

14.0

0.0

1.3

1.3

13.0

0.0

0.0

0.7

3.8

3.1

4.4

31.5

6.9

7.8

3.8

1.7

0.0

0.0

0.0

0.2

18.6

3.9

0.8

0.4

1.3

0.0

0.6

0.0

7.5

0.0

1.9

0.0

0.0
0.8

6.3

0.5

0.0

0.0

1.4

0.3

0.6

10.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.3

0.0
0.5

0.0

0.1

0.0

2.5

22.5

6.4

0.0

0.0

0.8
0.0

0.0

0.0

1.5

0.3

0.0

0.0

0.7

0.6

0.5

1.6

0.0
0.8

1.1
1.9

0.0

0.6

1.3

0.2

1.1

0.0

0.2

0.4

15.8

2.4

0.0

0.0

1.4

0.8

0.1

0.4

0.0

0.0

1.6
0.0

0.0

0.0

0.4

0.3

Others

0.3

None

0.9

5.9

15.1

3.0

3.8

0.8

1.7

0.8

8.1
14.8

8.1

7.6

0.0

0.0

0.0

2.9

2.8

Rural knowledge
hub

6.9

5.9

26.4

57.8

5.0

10.2

14.0

Radio/Transistor

3.0

30.0

17.1

32.0

12.8

15.9

15.5

4.9

0.0

25.7

11.3

5.7

5.7

5.7

5.0

82.2

1.4

20.3

7.1

18.5

30.2

44.1

18.2

2.2

8.9

10.7

28.3

0.8

8.6

5.4

34.7

40.0

10.8

80.1

Television

81.2

91.3

97.1

64.6

59.0

65.6

73.0

79.7

83.1

98.6

65.7

10.8

52.9

29.3

51.2

46.2

34.1

59.7

55.9

38.6

47.1

56.5

51.4

62.9

81.0

97.1

42.0
50.0

98.6

80.9

95.9

86.3

95.9
100.0

51.1

51.4

45.0

60.1

39.3

50.3

15.8

51.8

57.7

38.0

30.8

84.8

64.3

46.4

50.0

47.1

46.9

Newspaper

82.9

95.4

76.5

85.7

75.7

83.0

64.5

74.8

87.7

81.1

74.9

94.3

98.0

91.2

97.1

80.8

Magazines

1.1

5.7

6.8

5.9

14.5

6.6

7.4

6.9

0.0

7.1

6.8

3.1

7.1

2.9

5.5

0.0

16.4

8.6

5.4

7.4

7.5

2.6

6.0

0.4

2.1

3.0

7.7

2.1

13.8

8.6

2.6

1.4

3.7

5.3

Internet

7.1

2.7

17.1

4.3

3.1

6.1

4.4

4.6

0.6

0.0

8.6

3.1

2.4

2.9

2.9

1.8

0.0

15.1

2.9

3.2

2.8

3.4

1.6

2.8

0.4

0.6

1.3

10.3

1.3

9.5

1.1

0.0

2.1

12.5

29.7

11.2

9.6

12.4

12.9

14.3

11.1

57.6

17.1

55.7

25.7

0.0

5.5

25.4

41.4

16.5

25.6

40.6

29.9

38.4

35.1

35.5

24.0

52.1

29.0

6.6

8.8

1.4

4.5

4.3

25.3
32.7

3.2

Bazaar/Local
people

3.0

11.9

22.9

28.6

56.3

51.9

36.0

58.8

61.6

85.7

68.6

61.8

59.8

30.0

61.4

72.5

1.4

67.1

30.6

54.6

16.8

22.9

31.9

40.4

43.0

36.2

45.4

49.1

48.3

14.3

40.0

9.4

34.3

38.6

41.5

Fair price shop


(FPS)

Urban
Relative/Friends/
Neighbours

0.3

1.4

12.9

2.1

2.9

3.2

0.1

0.2

0.0

0.0

0.2

0.0

0.0

0.0

0.4

0.0

1.4

5.7

0.0

0.7

1.9

1.9

1.3

0.0

0.3

0.5

10.0

0.4

0.5

0.6

0.0

0.0

1.1

1.4

12.3

0.0
14.3
0.0

0.3

0.0

2.5

0.6

6.1

2.1

0.4

0.2

0.0

0.0

0.3

0.2

1.4

0.0

0.2

0.0

0.6

0.0

0.0

0.6

24.4

6.4

13.7

21.6

44.3

11.4

18.1

9.0

0.0

1.4

15.5

0.0

1.4

1.4

0.0

0.0

0.0

0.0

7.1

1.8

0.0

0.0

0.0

0.0

0.0

0.0

8.6

0.0

0.7

0.0

0.0

0.7
0.0

3.1

0.1

0.0

3.2

0.7

0.7

0.0

0.2

2.3

0.2

0.0

0.0

0.0

9.3

1.0

12.3

25.2

9.1

16.8

4.0

17.5

22.6

14.3

20.0

29.1

39.6

0.3

0.7

Rural
knowledge hub

1.7

1.4

0.6

0.5

2.9

0.9

0.4

0.1

0.2

13.4

0.1

1.4

0.6

0.0

15.9

1.2
1.3

Panchayat

Rural
Banners/Hoardin
gs

Table S3.4a: Distribution of Households by Major Source of Information to Households (Insured) (Percentage)

2.4

Others

0.0

0.0

0.0

0.4

0.4

0.2

14.3

3.1

0.0

30.0

10.2

0.0

12.9

0.0

0.0

0.0

0.0

0.6

0.4

0.3

2.4

21.4

2.7

0.0

0.0

1.4

0.9

0.4

0.5

0.6

2.3

1.4

0.6

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.0

0.3

0.0

0.3

0.0

0.0

0.1

0.4

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.1

None

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State / UT

Radio/
Transistor

17.6
14.2
55.3
26.1
6.9
15.4
6.5
27.7
7.3
16.8
13.0
23.6
43.3
28.2
35.1
8.3
27.7
2.2
77.9
11.3
3.3
26.0
6.1
13.3
26.7
0.7
9.0
16.6
17.9
10.8
31.7
32.4
14.0
3.8

Television

71.4
66.9
98.7
90.4
98.0
91.5
49.7
86.5
65.3
60.9
42.6
74.9
67.3
80.1
62.8
88.0
77.0
94.6
100.0
76.3
98.7
92.0
70.4
78.1
68.7
99.3
79.5
75.6
70.9
55.5
62.5
71.7
75.3
89.2

Newspaper

39.5
38.3
49.3
42.2
62.5
62.9
18.9
43.9
40.0
43.6
8.7
41.0
28.1
53.8
40.2
38.5
39.8
83.7
87.4
31.7
42.7
61.3
40.3
49.2
49.3
38.7
50.7
49.3
33.2
38.2
52.9
36.8
32.7
9.7

Magazines

4.2
2.7
0.7
2.8
8.8
7.1
1.3
5.0
1.7
1.7
0.3
4.5
2.1
6.0
5.3
3.5
5.7
16.3
0.0
4.8
2.0
4.0
1.9
4.0
4.0
0.0
3.9
4.6
7.0
17.3
6.7
4.5
6.7
0.9
2.1
1.8
2.7
4.1
4.5
5.8
0.7
7.1
0.6
0.3
0.2
1.8
1.8
1.8
1.7
1.7
2.5
12.0
0.0
1.1
1.3
1.3
1.4
2.0
8.7
0.0
0.5
2.6
3.6
4.5
2.4
6.3
9.3
1.8

Internet

28.7
37.4
1.3
11.2
8.3
21.0
54.7
18.5
48.3
43.1
38.1
32.3
45.3
30.8
16.6
41.0
17.8
13.0
0.0
29.3
59.3
28.7
69.5
15.9
22.7
10.7
17.0
14.9
11.8
32.2
13.6
1.5
4.7
1.0

Bazaar/
Local
people

All (Rural + Urban)

Table S3.4b: Distribution of Households by Major Source of Information to Households (Insured) (Percentage)

44.5
42.3
23.3
8.3
39.8
12.9
56.7
49.2
52.3
37.7
44.9
42.6
37.5
23.4
24.6
57.5
24.2
63.0
10.5
71.1
62.0
31.3
65.8
65.9
62.7
86.0
67.4
62.9
38.3
52.5
58.0
27.0
45.3
14.9

Fair Price
shop (FPS)

68

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Relative/
Friends/
Neighbours

7.3
10.0
0.0
0.2
0.7
33.9
17.9
16.9
4.9
3.1
21.9
7.0
2.1
12.9
9.5
16.8
10.8
1.1
0.0
0.4
8.0
0.7
0.4
2.8
4.0
0.0
1.8
3.7
5.2
8.0
3.9
8.7
6.0
2.4

Panchayat

1.5
1.0
0.0
0.0
1.9
1.1
0.4
7.1
0.4
0.1
0.8
1.7
5.8
0.7
1.7
4.3
1.6
1.1
0.0
0.5
0.0
0.7
0.3
1.0
0.0
0.0
1.1
1.0
2.8
10.5
0.4
1.8
0.0
0.3

Banners/
Hoardings

10.4
12.9
9.3
45.0
27.7
12.5
10.3
15.0
16.1
3.9
12.0
8.0
28.3
8.2
2.1
6.3
1.9
1.1
0.0
14.2
1.3
0.7
5.1
16.1
10.0
39.3
19.7
11.3
4.9
20.7
0.4
0.0
0.0
0.4

Rural
knowledge
hub

1.8
1.7
0.0
0.0
0.0
4.0
4.4
1.5
1.0
0.4
2.3
1.9
8.9
3.1
0.5
1.2
0.3
0.0
0.0
1.3
0.0
8.0
0.0
0.3
0.0
0.7
0.2
0.4
2.8
12.3
0.1
0.0
0.0
0.0

Others

2.0
0.5
0.7
2.1
0.3
0.4
0.2
0.8
1.4
0.0
0.0
2.5
18.7
1.7
1.1
0.5
0.7
0.0
0.0
0.4
0.0
9.3
0.0
8.3
26.0
0.0
1.7
12.4
0.4
0.3
0.9
0.0
0.0
0.3

0.2
0.2
0.0
0.0
0.0
0.2
0.2
0.0
0.6
0.1
0.8
0.4
0.0
0.0
0.5
0.2
0.9
0.0
0.0
0.5
0.0
1.3
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

69

75.00

12.50

Delhi

25.00 13.75

26.26 27.37

7.50

45.57 30.33

25.00

43.84 30.82

24.38 26.37

3.75

23.46

16.25

34.88

45.37

28.77

52.24

Rajasthan

Uttar Pradesh

Uttarakhand

East Region

Arunachal Pradesh

Assam

Bihar

49.72 62.98

91.77 67.09

41.25

95.00 15.00

65.00 45.00

37.50 12.50

14.92

70.89

21.25

0.00

40.00

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

57.23 20.13

1.54

Magazines

Bazaar/
Local people

Internet
0.49 34.32 51.53 13.35

Panchayat

5.00
6.25

10.00

8.33

0.00

15.00 71.67

1.01

0.00

4.19

8.13

0.93

9.09
0.00
26.58

0.00

1.25

0.63
0.63

0.00

1.66

2.02

6.25

1.49

2.05

7.41

2.15

1.25

0.00

0.63

1.72

1.25

0.00

3.03

3.13

0.00

0.94

1.88

Fair price
shop (FPS)

0.00 91.25 66.25


1.25
6.78

3.57

0.00

0.00
0.00

2.71

2.50

1.40

5.00

0.00

7.92

6.67

0.00

0.00

0.00

70.89 44.30

35.00 40.00 10.00 5.00

82.86 10.71

7.14

Tamil Nadu

0.71

6.33
0.00

1.27
0.71

0.00

0.00
17.86
4.29

55.00 15.00

22.78 11.39
0.00

0.00

0.00
0.00

0.00

0.00
0.00

5.00

0.00

0.00

5.00

0.00

49.37

0.72

Pondicherry

3.54

1.26

0.71

0.00

0.00

0.88

Kerala

5.76 16.55 65.47 11.51

0.00

0.00

0.00

1.66

0.00

0.00

1.00

0.68

0.00

0.00

0.00

0.72

0.98

0.42

10.06

0.71

0.00

20.00

6.19

0.00

10.00 15.00

0.00

2.50

0.00

0.00

0.00

2.50

2.99

3.42

53.96 39.57

3.96

11.32

14.29

20.00

15.00

13.27

0.00

5.00

0.00

8.75

0.00

1.10

1.01

10.00

1.00

2.74

30.39 28.43 10.78 0.98 34.31 45.10 16.67 17.65 18.63 15.69

5.04

2.23

0.00

0.00

1.25

0.00

0.42

0.00

0.00

0.00

0.00

0.26

1.67

Others

10.19 13.89 17.59

3.43

12.50

4.47

18.75

6.03

7.50

1.67

26.26

62.50

2.84
3.26

9.80

3.96

1.26

2.86

0.00

0.00

1.77

0.00

0.00

7.26
10.99

29.50

2.29 12.29 39.79 10.63

0.00 26.42 67.30 10.06

0.00 26.43 81.43

0.00 25.00 95.00

0.00 35.00 65.00 10.00

0.00 26.84 74.63

5.00

60.00 85.00 10.00

0.00 55.00 40.00

0.00

0.00 49.38 70.63

0.00

0.00

28.28 23.23

1.10 29.28 74.59

0.00

0.00 51.25 82.50 36.25

0.00 19.40 32.84 22.39

0.68 43.15 27.40 23.97

0.00 55.56 63.89

0.24 34.16 50.44 12.37

0.00 27.50 37.50 46.25

0.00 56.70 48.60

0.00 65.63 60.00

0.86 14.66 54.31 22.41

0.00 61.67 67.92 34.58

0.00

0.00 13.13 48.48

3.13 21.88

0.00

0.17 44.72 50.39 18.71

Banners/
Hoardings

Karnataka

5.42

0.63

1.43

0.00

5.00

1.18

0.00

0.00

0.00

0.00

0.00

1.66

0.00

0.00

2.49

2.05

0.93

0.96

0.00

0.00

0.00

0.00

0.00

6.67

4.04

0.00

0.00

0.69

Rural
knowledge
hub

Andhra Pradesh

59.38 29.58

Gujarat

13.84

38.57 20.00

8.57

Goa

21.04

85.00 30.00

0.00

Daman & Diu

South Region

60.00 40.00

20.00

West Region

Maharashtra

51.33 21.83

12.50

11.21

West Bengal

8.13

30.30 12.12

Jharkhand

6.25

47.50

3.75

47.47

Chhattisgarh

9.26

1.25

86.21 37.93

0.83

10.42

8.75

20.69

Punjab

58.33 30.00

Himachal Pradesh

Madhya Pradesh

88.89 50.51

7.07

33.33

Haryana

9.38

95.00 25.00

65.00

Chandigarh

45.13 25.92

37.00 20.86

23.73

Television

16.48

All India

Newspaper

North Region

Radio/
Transistor

State/UT

Relative/Friends
/Neighbours

0.80

None
0.00

0.00

0.00

0.72

0.00

0.21

0.63

0.71

0.00

0.00

0.59

0.00

0.00

0.00

1.25

0.00

0.00

3.03

0.00

1.99

0.68

2.78

1.04

6.25

0.56

0.63

0.00

0.83

0.00

0.00

0.00

0.00

0.86

15.79

Radio/
Transistor
3.33

26.67

15.83

38.83

17.22

17.75

17.28

4.76

0.00

30.00

12.43

9.44

10.00

0.00

6.67

71.65

8.66

27.33

9.17

22.48

32.26

25.29

21.52

0.00

10.76

8.33

25.33

2.51

17.78

4.00

34.09

23.33

10.99

65.92

Televis ion
77.95

27.33

19.17

24.16

39.25

19.54

33.84

5.79

38.78

41.67

32.00

17.55

64.44

53.33

29.55

30.00

33.85

34.75

Newspaper

94.44

93.33

68.33

62.23

61.72

74.79

69.44

72.86

96.67

80.00

72.68

61.67

80.00

93.33

46.67

9.63

66.67

32.50

53.72

37.80

32.44

48.50

35.24

33.33

60.00

43.43

13.33

46.67

23.33

15.00

100.00 100.00

72.44

60.00

74.17

46.64

62.90

25.29

60.38

50.41

53.06

70.00

72.67

53.76

84.44

91.33

85.61

90.00

64.61

2.93

Magazines
0.74

6.67

7.50

4.79

11.96

5.75

3.99

6.67

0.00

3.33

4.73

0.00

0.00

0.00

0.83

0.00

2.36

3.33

2.50

1.01

3.23

4.60

1.65

0.00

0.74

1.25

6.00

2.51

3.33

7.33

0.76

0.00

2.21

1.51

Internet
2.22

20.00

5.83

3.19

0.48

3.18

1.00

0.00

0.00

0.00

0.53

0.56

0.00

0.00

0.00

0.00

2.36

2.67

3.33

1.34

0.54

0.00

1.08

0.00

0.74

0.42

8.00

0.00

0.00

1.33

3.03

10.00

1.44

Urban

13.33

2.22

Relative/Friends
/Neighbours
0.84

4.44

2.00

0.00

0.00

2.37

0.28

3.33

1.33

0.00

0.00

1.82

1.78

Panchayat

2.10

0.00

0.37

1.67

2.22

0.83

0.00

0.00

0.79

76.67

1.11

6.67

0.83

1.60

5.74

3.67

0.00

0.00

0.00

0.00

0.00

0.00

6.67

0.00

0.42

0.00

0.00

5.33

0.00

0.00

5.38

0.00
0.74

10.00
13.70

34.17 10.83

12.23 54.79

28.71 57.89

10.89 37.33

17.61 59.80

21.90 63.81

6.67

10.00 66.67

18.21 62.52

80.00 70.00

33.33 40.00

93.33 83.33

45.42 80.00

0.00

17.32 75.59

26.67 38.00

48.33 64.17

29.19 35.23

41.40 32.26

0.00

0.00

4.17

0.53

4.31

1.84

0.00

0.95

0.00

0.00

0.35

0.00

6.67

0.00

0.00

0.00

0.79

0.00

7.50

2.01

0.54

51.72 57.47 13.79 18.39

39.37 50.86

52.07 38.84

43.41 39.33

45.83 48.33

22.67 57.33 18.00 17.33

60.72 56.55

50.00 16.67

12.67 39.33

10.61 13.64

0.00

40.70 41.97

32.47 46.56

Bazaar/Local
people

Rural

Fair price
shop (FPS)

Table S3.4c: Distribution of Households by Major Source of Information to Households (Uninsured) (Percentage)

Banners/
Hoardings
10.37 0.52

Rural
knowledge
hub
0.00

0.28

0.00
0.44

0.00

2.10

0.00

0.00

1.25

0.00

0.00

1.11

0.00

2.27

3.33

0.44

1.30

Others

0.00

0.00
0.00

0.00
1.10

0.37

3.33

0.00

0.53

0.00

0.00

0.00

0.00

22.01 4.31

6.00

11.96

23.33 0.00

53.33 0.00

6.67

0.00

0.00

0.00

0.79

1.33

0.00

0.34

2.69

0.00

0.00

0.00

0.00

0.96

0.24

4.65

2.38

0.00

0.00

3.33

0.00

3.33 20.00

0.00

1.25

0.00

0.00

0.00

18.04 0.00

0.56

3.33

0.00

9.58

0.00

0.00

7.33

15.00 0.83

0.34

13.98 0.54

44.83 1.15 20.69

7.62

7.44

5.94

12.92 0.42

17.33 4.67

6.96

12.22 0.00

27.33 0.00

34.85 0.00

6.67

12.31 0.50

0.00

0.00

0.00

0.00

0.00

0.00

0.66

0.00

0.00

0.00

0.35

0.00

0.00

0.00

1.67

0.00

0.00

1.33

0.83

0.34

0.54

0.00

0.57

4.13

0.37

0.00

0.00

1.67

0.00

0.00

2.27

0.00

0.88

0.57

None

70

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State / UT

19.00
13.14
40.00
29.88
5.22
24.00
5.01
23.31
6.50
15.83
6.47
27.44
36.41
30.72
34.47
7.00
35.34
12.34
71.23
12.50
0.00
22.00
10.38
11.98
26.00
0.00
6.29
16.09
18.97
14.79
34.86
29.15
18.00
4.63
57.52
53.80
92.00
83.54
90.36
74.00
36.39
78.57
52.00
42.36
33.33
53.82
25.13
54.52
37.68
63.50
48.19
59.09
95.44
44.50
94.00
74.00
54.23
64.73
72.00
92.00
59.14
65.22
69.08
51.45
58.72
69.35
70.00
90.49
31.18
28.76
28.00
25.61
52.21
50.67
10.85
34.59
30.50
34.23
3.98
32.28
13.85
35.54
25.05
14.00
21.29
69.16
81.75
12.25
20.00
46.00
13.08
35.38
52.00
32.00
29.14
38.70
31.38
34.73
47.71
37.19
56.00
10.00
2.37
1.61
0.00
0.61
6.02
4.67
1.50
3.38
0.75
0.45
0.00
1.34
2.56
2.71
1.60
1.50
2.01
1.95
0.00
0.50
0.00
0.00
0.00
3.41
4.00
0.00
4.57
2.83
5.63
11.58
4.89
7.04
8.00
0.73

Television Newspaper Magazines


Radio/
Transistor

1.10
0.94
6.00
3.05
0.80
0.00
0.00
4.89
0.25
0.45
0.00
7.36
0.00
0.60
0.80
2.00
1.61
1.62
0.00
47.00
0.00
0.00
0.38
0.33
0.00
0.00
0.00
0.65
2.85
0.64
4.28
4.02
14.00
1.46

Internet

33.22
42.27
2.00
12.80
12.85
33.33
61.10
19.17
53.75
48.72
42.29
41.62
53.85
42.17
25.25
49.50
19.68
24.35
0.00
76.25
80.00
42.00
83.46
21.43
20.00
14.00
23.71
20.65
11.41
30.55
14.07
0.50
4.00
0.98

Bazaar/
Local
people
48.57
45.26
12.00
12.20
42.97
16.00
61.10
56.02
53.00
43.03
38.31
40.17
61.03
30.12
34.27
71.50
34.14
75.00
15.09
0.75
84.00
40.00
68.85
67.03
66.00
84.00
70.86
62.39
38.24
53.70
59.33
29.65
28.00
15.12

Fair price
shop (FPS)

6.72
8.77
0.00
0.00
1.61
31.33
14.36
19.92
4.25
1.90
18.41
6.05
6.67
13.55
9.02
14.50
12.45
0.00
0.35
0.25
4.00
6.00
0.38
2.53
4.00
0.00
1.43
3.48
6.25
9.32
5.81
11.06
6.00
1.95
1.82
1.48
0.00
0.61
2.01
2.00
0.67
10.53
0.25
0.00
1.00
3.39
12.31
1.20
1.80
7.00
0.80
1.30
0.00
9.25
0.00
4.00
0.00
0.88
0.00
0.00
1.71
0.43
2.62
8.68
0.61
2.51
0.00
0.00
9.11
11.79
4.00
40.24
26.91
8.00
7.18
12.41
15.25
5.35
9.45
4.70
25.64
9.04
0.60
13.00
4.82
0.65
0.00
1.75
0.00
4.00
0.38
16.26
10.00
40.00
19.71
11.74
5.24
20.90
0.31
0.00
2.00
0.24
1.46
1.58
0.00
0.00
0.00
2.67
3.34
2.63
2.25
0.56
1.00
1.20
8.21
1.81
1.20
1.50
0.00
0.00
0.00
0.00
0.00
6.00
0.00
0.33
0.00
0.00
0.29
0.43
2.00
8.04
0.00
0.00
2.00
0.00

Rural
Relative/ Panchayat Banners/
Hoardings knowledge
Friends/
hub
Neighbours

All (Rural + Urban)

Table S3.4d: Distribution of Households by Major Source of Information to Households (Uninsured) (Percentage)

1.45
0.37
2.00
1.83
0.00
0.67
0.17
0.00
1.25
0.00
0.00
2.37
18.97
1.81
0.60
0.00
0.80
1.30
0.00
1.50
0.00
18.00
0.00
4.40
8.00
0.00
1.71
6.52
0.31
0.96
0.31
0.00
0.00
0.00

Others

0.66
0.87
0.00
1.83
0.00
0.00
1.34
0.00
0.25
0.45
4.98
0.57
1.54
0.60
1.00
0.50
2.01
0.00
0.00
0.00
0.00
0.00
0.00
0.44
0.00
0.00
0.29
0.65
0.08
0.00
0.31
0.00
0.00
0.00

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

71

50.63

17.25

68.00

6.88

8.00

23.83

10.92

25.60

Chandigarh

Delhi

Haryana

Himachal Pradesh

Madhya Pradesh

Punjab

61.26

67.33

83.00

52.75

70.29

14.00

70.00

17.75

1.00

43.00

7.75

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

West Bengal

74.75

76.50

52.00

86.00

46.50

1.00

5.14

Pondicherry

Tamil Nadu

63.43

Kerala

40.40

8.60

31.00

Karnataka

66.92

Southern Region

Andhra Pradesh

68.38

17.13

20.13

Maharashtra

68.86

97.00

1.00

11.86

Gujarat

Daman & Diu

Goa

69.00

14.53

26.00

Western Region

98.00

66.13

92.78

53.50

63.60

8.25

36.80

45.40

Jharkhand

Bihar

49.25

Chhattisgarh

27.00

50.20

Assam

30.45

43.25

Arunachal Pradesh

21.25

Uttarakhand

Eastern Region

20.25

23.61

Uttar Pradesh

44.22

4.25

Rajasthan

41.63

90.20

24.17

82.89

96.20

85.63

99.00

59.04

21.65

Radio/Transistor

Northern Region

Television

All India

State / UT

31.02

Newspaper

9.00

20.00

43.50

51.57

28.40

31.67

34.38

40.86

37.00

49.00

38.06

23.00

57.00

32.00

19.75

66.11

64.00

26.40

23.00

34.10

43.83

14.25

31.43

2.25

34.67

22.38

46.60

6.92

40.94

58.80

27.50

44.00

28.34

Magazines

0.71

8.00

3.25

7.00

18.80

7.04

1.25

1.29

0.00

2.00

1.24

0.25

1.00

1.00

3.25

0.00

3.00

2.60

1.50

3.30

4.00

1.50

2.50

0.25

1.00

0.38

2.00

0.50

2.35

8.00

2.50

0.00

1.55

2.72
1.00

Internet

0.57

3.00

6.75

2.57

2.20

2.63

0.38

0.29

0.00

7.00

0.71

0.00

0.00

0.00

0.38

0.00

1.00

1.80

0.25

0.60

0.50

1.50

0.64

0.00

0.00

0.00

3.40

0.17

2.01

1.80

3.13

1.00

0.69

Bazaar/Local people

0.86

7.00

0.75

15.00

35.00

12.33

21.88

22.14

12.00

31.00

21.94

86.25

42.00

62.00

35.88

0.00

30.50

10.80

42.75

17.20

37.33

51.75

34.72

35.75

51.39

60.63

13.80

57.92

12.75

10.40

18.13

2.00

42.34

32.55

18.14

63.00

25.00

60.71

51.60

40.54

67.38

74.29

88.00

59.00

70.94

72.25

34.00

67.00

70.00

28.33

72.00

20.60

64.50

31.70

24.67

49.00

46.30

44.75

41.00

58.75

50.40

64.92

12.42

41.40

5.63

13.00

46.61

48.36

Relative/ Friends/
Neighbours

Rural

13.10

Panchayat

4.71

11.00

6.25

6.71

14.80

7.92

8.13

3.29

0.00

8.00

5.65

1.00

2.00

14.00

0.63

0.56

0.00

16.80

32.50

18.30

23.17

2.00

12.18

42.00

5.33

8.63

23.00

33.50

65.10

0.80

0.63

0.00

18.22

1.87

Fair price shop (FPS)

0.14

0.00

1.00

0.29

16.20

3.67

1.63

2.14

0.00

0.00

1.65

0.25

0.00

0.00

0.75

0.00

1.50

1.60

6.75

2.40

1.17

8.50

2.35

1.25

0.11

0.63

1.40

0.75

0.67

3.00

0.63

0.00

0.80

8.25

Banners/Hoardings

0.14

0.00

0.00

0.14

16.60

3.54

9.13

17.29

32.00

10.00

13.88

0.00

2.00

1.00

12.13

0.00

1.00

0.80

5.00

2.70

4.00

25.75

5.98

8.75

3.94

15.63

7.60

7.00

5.03

26.40

58.75

4.00

10.39

Rural knowledge
hub

0.00

1.00

0.00

0.14

18.00

3.83

0.88

0.43

1.00

0.00

0.65

0.00

8.00

0.00

2.00

0.00

0.00

0.40

1.75

1.30

5.33

14.75

2.93

3.50

0.89

2.38

0.60

8.08

7.38

0.00

0.00

0.00

2.97

2.83

1.72

Others

0.43

0.00

0.00

1.29

0.40

0.58

10.25

0.57

0.00

22.00

6.35

0.00

8.00

0.00

0.63

0.00

1.50

0.60

0.50

1.70

1.00

16.25

2.33

0.00

0.00

1.38

0.60

0.17

0.34

0.00

1.25

0.00

0.33

None

0.00

0.00

0.00

0.14

0.00

0.04

0.13

0.14

1.00

0.00

0.18

0.00

2.00

0.00

0.88

0.00

0.00

1.80

0.25

1.00

0.17

0.75

0.71

2.25

0.28

1.00

0.00

0.33

0.34

0.00

0.00

0.00

0.47

0.44
14.58

Radio/Transistor

3.11

29.00

16.75

33.86

14.14

16.43

16.00

4.86

0.00

27.00

11.63

6.83

7.00

4.00

5.50

75.50

6.00

22.40

7.75

19.70

30.83

40.00

19.27

1.50

9.44

10.00

27.40

1.33

11.33

5.00

34.55

35.00

10.84

75.77

Television

92.22

96.00

65.75

59.86

64.43

73.54

76.60

80.00

98.00

70.00

78.63

75.17

92.00

97.00

70.63

100.00

81.00

76.00

89.00

67.60

78.67

64.75

75.71

60.25

68.28

82.38

78.60

68.58

91.33

96.00

89.55

95.00

75.96

43.18

Newspaper

10.44

57.00

30.25

51.86

43.71

33.61

56.30

49.71

37.00

51.00

52.58

40.00

58.00

42.00

33.88

98.50

81.00

44.00

41.75

38.80

53.67

35.00

45.04

12.75

47.89

52.88

36.20

26.83

78.67

61.00

41.36

44.00

43.15

4.60

Magazines

1.00

6.00

7.00

5.57

13.71

6.36

6.40

6.86

0.00

6.00

6.21

2.17

5.00

2.00

4.13

0.00

7.50

7.00

4.50

5.50

6.17

3.00

4.59

0.25

1.72

2.50

7.20

2.25

10.67

8.20

2.05

1.00

3.28

2.67

Internet

2.56

18.00

4.75

3.14

4.43

4.04

3.50

0.43

0.00

6.00

2.32

1.83

2.00

2.00

1.25

0.00

7.00

2.80

3.25

2.40

2.50

1.25

2.24

0.25

0.67

1.00

9.60

0.92

6.67

5.40

4.09

6.00

2.50

Bazaar/Local people

1.11

2.00

1.75

12.43

29.43

11.14

12.00

15.29

11.00

13.00

13.21

64.33

22.00

67.00

31.63

0.00

13.00

25.80

43.50

20.30

30.50

43.00

32.96

42.50

37.61

38.63

23.60

54.67

35.33

8.40

9.32

1.00

35.10

27.48

Urban

12.44

19.00

30.25

55.86

53.71

36.39

59.10

62.29

83.00

68.00

62.00

62.83

33.00

68.00

74.75

1.00

72.50

32.80

57.50

22.30

25.83

37.50

43.78

41.75

37.11

46.25

51.60

50.75

15.00

39.80

10.68

28.00

39.59

43.05

Fair price shop (FPS)

Table S3.4e: Distribution of Households by Major Source of Information to Households (Insured + Uninsured) (Percentage)

Relative/ Friends/
Neighbours

0.44

1.00

12.25

2.00

3.71

3.36

0.10

0.14

0.00

0.00

0.11

0.00

2.00

0.00

0.38

0.00

0.50

5.60

0.00

0.50

3.00

4.50

1.53

0.00

0.33

0.88

12.40

0.50

1.67

1.00

0.00

0.00

1.51

1.68

Panchayat

0.22

0.00

3.00

0.57

5.57

2.04

0.30

0.43

0.00

0.00

0.32

0.17

3.00

0.00

0.13

0.00

1.00

1.20

3.25

1.00

0.50

6.25

1.31

0.50

0.06

0.13

14.60

0.17

2.00

0.80

0.00

0.00

1.47

1.38
11.73

Banners/Hoardings

0.56

1.00

0.00

0.57

23.71

6.29

13.20

22.14

47.00

10.00

18.11

6.50

1.00

1.00

13.75

0.00

0.50

4.40

11.00

0.80

12.83

29.50

8.59

14.00

4.61

16.13

21.00

12.08

17.67

28.60

38.18

12.00

14.80

0.61

Rural
knowledge hub

0.00

0.00

0.00

0.00

6.29

1.57

0.00

0.00

0.00

0.00

0.00

0.00

7.00

0.00

0.88

0.00

0.00

0.00

0.75

0.10

0.17

2.75

0.61

0.50

0.00

0.25

3.00

0.25

0.00

0.00

0.00

0.00

0.36

2.03

Others

0.00

0.00

0.00

0.29

0.57

0.21

11.40

2.86

0.00

21.00

8.16

0.00

15.00

0.00

0.00

0.00

0.50

0.80

0.25

0.30

2.50

21.25

2.53

0.00

0.00

1.38

0.60

0.25

0.67

0.40

2.27

2.00

0.55

0.00

0.00

0.00

0.00

0.00

0.00

0.20

0.00

0.00

0.00

0.11

0.00

0.00

0.00

0.63

0.00

0.00

0.60

0.25

0.30

0.17

0.00

0.27

1.50

0.11

0.00

0.00

0.58

0.00

0.00

0.68

0.00

0.30

0.21

None

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

State / UT

Radio/
Transistor

17.99
13.97
51.50
27.17
6.50
17.56
6.13
26.50
7.13
16.53
11.38
24.73
41.63
28.92
34.95
8.00
29.60
10.00
72.89
11.63
2.50
25.00
7.20
13.00
26.50
0.50
8.36
16.50
18.13
11.83
32.43
31.63
15.00
4.00

Television
67.71
63.60
97.00
88.50
96.10
87.12
46.38
84.40
62.00
56.25
40.25
68.65
57.00
73.00
56.50
81.88
69.80
67.25
96.58
68.38
97.50
87.50
66.20
74.69
69.50
97.50
74.43
72.94
70.48
54.42
61.64
71.13
74.00
89.50

Newspaper
37.32
35.92
44.00
37.67
59.90
59.87
16.88
41.40
37.63
41.28
7.50
38.39
24.63
48.75
36.45
32.38
35.20
72.50
83.16
26.81
37.00
57.50
33.20
45.72
50.00
37.00
45.29
46.56
32.71
37.33
51.71
36.88
38.50
9.81

Magazines
3.69
2.43
0.50
2.17
8.10
6.52
1.38
4.60
1.44
1.36
0.25
3.57
2.25
5.08
4.40
3.00
4.80
5.25
0.00
3.69
1.50
3.00
1.40
3.86
4.00
0.00
4.07
4.11
6.67
15.83
6.29
5.13
7.00
0.88
1.87
1.62
3.50
3.83
3.60
4.35
0.54
6.50
0.50
0.33
0.13
1.46
1.38
1.50
1.50
1.75
2.30
4.00
0.00
0.81
1.00
1.00
1.10
1.56
6.50
0.00
0.36
2.11
3.38
3.50
2.86
5.75
10.50
1.69

Internet

29.92
38.63
1.50
11.67
9.40
24.08
56.29
18.70
49.63
44.50
39.13
33.82
47.38
33.92
18.75
43.13
18.30
21.75
0.00
33.75
64.50
32.00
73.10
17.33
22.00
11.50
18.71
16.39
11.69
31.75
13.71
1.25
4.50
1.00

Bazaar/ Local
people

All (Rural + Urban)

Table S3.4f: Distribution of Households by Major Source of Information to Households (Insured + Uninsured) (Percentage)

45.61
43.02
20.50
9.33
40.60
13.71
57.83
51.00
52.50
39.06
43.25
45.01
43.25
25.25
27.00
61.00
26.70
72.25
13.95
72.38
67.50
33.50
66.60
66.22
63.50
85.50
68.29
62.78
38.31
52.83
58.29
27.63
41.00
14.94

Fair price
shop (FPS)

72

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Relative/
Friends/
Neighbours
7.18
9.66
0.00
0.17
0.90
33.28
17.00
17.70
4.75
2.83
21.00
6.73
3.25
13.08
9.40
16.25
11.20
0.25
0.26
0.50
7.00
2.00
0.40
2.72
4.00
0.00
1.71
3.67
5.46
8.33
4.36
9.25
6.00
2.31

Panchayat
1.62
1.14
0.00
0.17
1.90
1.34
0.46
8.00
0.38
0.08
0.88
1.82
7.38
0.83
1.70
5.00
1.40
1.25
0.00
0.44
0.00
1.50
0.20
0.94
0.00
0.00
1.29
0.89
2.79
10.00
0.43
2.00
0.00
0.19

Banners/Hoar
dings
10.05
12.65
8.00
43.67
27.50
11.37
9.54
14.30
15.88
4.28
11.38
7.32
27.63
8.42
1.75
8.00
2.60
0.75
0.00
12.94
1.00
1.50
3.90
16.11
10.00
39.50
19.71
11.39
5.02
20.75
0.36
0.00
0.50
0.38

Rural
knowledge
hub
1.68
1.64
0.00
0.00
0.00
3.68
4.17
1.80
1.31
0.44
2.00
1.74
8.75
2.75
0.70
1.25
0.20
0.00
0.00
1.44
0.00
7.50
0.00
0.31
0.00
0.50
0.21
0.39
2.62
11.17
0.07
0.00
0.50
0.00

Others
1.88
0.44
1.00
2.00
0.20
0.50
0.21
0.60
1.38
0.00
0.00
2.43
18.75
1.75
1.00
0.38
0.70
1.00
0.00
0.31
0.00
11.50
0.00
7.31
21.50
0.00
1.71
10.89
0.38
0.50
0.79
0.00
0.00
0.19

0.32
0.38
0.00
0.50
0.00
0.17
0.46
0.00
0.50
0.19
1.88
0.48
0.38
0.17
0.65
0.25
1.20
0.00
0.00
0.75
0.00
1.00
0.00
0.14
0.00
0.50
0.07
0.17
0.02
0.00
0.07
0.00
0.00
0.00

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

73

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

No insurance

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

Life insurance

100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
11301

General
insurance
2.89
3.46
0.00
1.56
21.20
1.26
1.56
3.13
2.81
1.32
1.56
2.66
1.71
5.07
2.88
3.44
0.50
0.00
4.55
0.78
0.00
18.75
1.88
0.73
0.00
0.00
0.89
0.78
3.49
2.76
9.09
0.31
1.25
0.54
327

Health insurance
5.27
1.07
0.00
7.81
2.49
1.68
0.10
0.26
2.03
0.62
0.31
3.09
1.71
5.29
2.63
7.50
2.99
0.00
4.55
2.19
0.00
2.50
0.94
1.03
6.25
0.00
0.71
0.78
22.24
12.56
9.27
24.61
17.50
41.43
596

26.41
19.77
22.50
14.84
22.19
13.03
14.69
47.66
4.38
23.23
20.00
17.86
14.04
22.25
10.39
48.13
8.98
5.26
77.27
23.91
0.00
3.75
7.19
34.97
55.00
56.25
32.14
32.29
51.51
48.24
40.82
56.07
78.75
58.04
2985

Motor insurance

Rural

Tractor insurance
2.53
2.92
0.00
1.56
7.23
0.42
1.67
4.43
1.56
3.74
1.56
1.81
0.68
2.42
1.88
5.63
1.00
0.00
0.00
1.72
0.00
0.00
0.31
1.47
1.25
1.25
1.43
1.56
3.65
2.51
9.27
0.62
3.75
0.54
286

Livestock
insurance
0.33
0.13
0.00
0.00
0.50
0.00
0.00
0.00
0.47
0.00
0.31
0.64
0.34
2.20
0.00
0.63
0.00
0.00
0.00
1.25
0.00
1.25
0.00
0.44
0.00
0.00
0.71
0.31
0.16
0.25
0.36
0.00
0.00
0.00
37

Accident
insurance
1.81
2.66
0.00
0.00
28.18
2.10
0.21
0.52
0.00
0.00
0.00
1.78
0.68
9.25
0.50
3.13
0.00
0.00
0.00
0.16
0.00
1.25
0.31
0.37
0.00
1.25
0.18
0.47
0.83
3.27
0.53
0.00
0.00
0.00
204

Crop insurance
2.49
1.70
0.00
0.00
2.99
0.84
3.33
0.78
0.47
0.07
7.81
1.11
0.00
0.22
0.38
1.56
0.00
0.00
0.00
4.38
0.00
1.25
0.00
2.87
0.00
0.00
2.68
3.74
6.56
23.37
2.50
1.87
0.00
2.32
281

Pump insurance
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.06
0.00
0.44
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.26
1.26
0.00
0.00
0.00
0.00
7

No insurance
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

Life insurance
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
10866

General
insurance
4.82
4.73
2.86
1.95
25.14
0.95
2.26
3.43
1.79
4.76
0.36
5.14
11.82
7.49
1.28
2.14
1.71
1.37
43.84
2.14
1.43
37.14
2.38
1.28
0.00
1.43
0.41
2.00
6.86
10.59
14.45
1.79
0.00
0.79
524

Health insurance
6.59
1.32
0.00
3.90
2.00
0.95
1.43
0.86
2.14
0.63
0.00
4.81
2.56
6.76
2.28
10.36
4.00
5.48
0.00
7.86
1.43
0.00
3.81
2.33
2.86
0.00
1.43
3.15
23.65
15.27
6.64
27.50
11.43
43.65
716

Urban

35.56
25.68
34.29
12.99
25.14
29.52
31.75
37.43
10.54
26.41
29.39
28.45
18.21
21.98
28.49
60.36
25.14
35.62
64.38
40.89
0.00
8.57
7.86
48.53
48.57
70.00
46.33
47.93
59.86
44.40
56.64
66.07
88.57
68.57
3864

Motor insurance

Table S3.5a: Distribution of Households by Type of Insurance Taken By Households (Insured) (Percentage)

Tractor insurance
0.87
0.87
0.00
0.00
0.86
0.48
0.48
3.71
0.18
0.95
1.08
0.48
0.32
2.17
0.28
0.36
0.00
0.00
0.00
0.54
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.07
0.81
6.05
0.71
0.00
0.63
94

Livestock
insurance
0.32
0.07
0.00
0.00
0.00
0.00
0.00
0.86
0.00
0.00
0.00
0.75
0.00
0.72
0.00
1.07
0.29
1.37
0.00
3.04
0.00
0.00
0.00
0.08
0.00
0.00
0.20
0.00
0.30
0.00
1.17
0.00
0.00
0.00
35

Accident
insurance
1.52
2.79
0.00
1.30
30.86
0.48
0.48
0.29
0.00
0.00
0.00
1.02
0.64
3.38
0.14
4.29
0.29
0.00
0.00
0.36
0.00
1.43
0.24
0.08
0.00
0.00
0.00
0.14
0.61
1.02
1.37
0.00
0.00
0.00
165

Crop insurance
0.29
0.09
0.00
0.00
0.57
0.00
0.00
0.00
0.00
0.08
0.36
0.12
0.32
0.24
0.00
0.36
0.00
0.00
0.00
0.00
0.00
1.43
0.00
0.30
0.00
0.00
0.00
0.57
1.01
1.02
1.76
1.07
0.00
0.48
32

0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.03
0.00
0.24
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1

Pump insurance

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
Western Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Life insurance
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
22167

No insurance
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

General
insurance
3.84
4.07
1.33
1.83
23.04
1.12
1.89
3.27
2.33
2.92
1.00
3.88
6.94
6.22
2.13
2.83
1.07
1.09
34.74
1.42
0.67
27.33
2.16
1.00
0.00
0.67
0.67
1.42
5.20
7.09
11.65
1.00
0.67
0.67
851

Health
insurance
5.92
1.19
0.00
5.05
2.26
1.34
0.72
0.54
2.08
0.63
0.17
3.94
2.15
5.99
2.47
8.83
3.46
4.35
1.05
4.83
0.67
1.33
2.57
1.67
4.67
0.00
1.05
2.01
22.96
14.06
8.01
25.96
14.67
42.61
1312

All (Rural + Urban)

30.90
22.60
28.00
13.53
23.57
20.76
22.65
42.78
7.25
24.71
24.37
23.07
16.20
22.12
18.85
53.83
16.51
29.35
67.37
31.83
0.00
6.00
7.57
41.67
52.00
62.67
38.76
40.45
55.75
46.12
48.37
60.73
83.33
63.61
6849

Motor
insurance

Table S3.5b: Distribution of Households by Type of Insurance Taken By Households (Insured) (Percentage)

1.71
1.94
0.00
0.46
4.26
0.45
1.11
4.09
0.92
2.44
1.34
1.16
0.50
2.30
1.13
3.17
0.53
0.00
0.00
1.17
0.00
0.00
0.14
0.74
0.67
0.67
0.76
0.75
2.84
1.57
7.74
0.67
2.00
0.59
380

Tractor
insurance

74

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Livestock
insurance
0.32
0.10
0.00
0.00
0.27
0.00
0.00
0.41
0.25
0.00
0.17
0.70
0.17
1.50
0.00
0.83
0.13
1.09
0.00
2.08
0.00
0.67
0.00
0.26
0.00
0.00
0.48
0.15
0.23
0.11
0.75
0.00
0.00
0.00
72

Accident
insurance
1.66
2.72
0.00
0.92
29.43
1.34
0.33
0.41
0.00
0.00
0.00
1.41
0.66
6.45
0.33
3.67
0.13
0.00
0.00
0.25
0.00
1.33
0.27
0.22
0.00
0.67
0.10
0.30
0.72
2.02
0.93
0.00
0.00
0.00
369

Crop
insurance
1.41
0.93
0.00
0.00
1.86
0.45
1.78
0.41
0.25
0.07
4.34
0.62
0.17
0.23
0.20
1.00
0.00
0.00
0.00
2.33
0.00
1.33
0.00
1.60
0.00
0.00
1.43
2.09
3.74
11.02
2.14
1.50
0.00
1.34
313

0.04
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.04
0.00
0.35
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.13
0.56
0.00
0.00
0.00
0.00
8

Pump
insurance

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

75

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Life insurance

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

No insurance

88.01
90.30
95.00
93.75
90.91
85.00
94.58
68.10
93.75
91.90
96.25
86.35
72.22
68.49
84.58
91.25
85.86
92.82
84.81
98.75
95.00
85.00
100.00
87.91
65.00
75.00
89.29
91.19
86.88
91.18
80.58
83.54
75.00
93.57
2849

General insurance

0.62
0.34
0.00
3.13
1.01
0.00
0.00
0.00
0.00
0.56
0.00
0.96
0.00
4.11
0.00
0.00
0.00
0.55
3.16
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.83
0.00
2.16
0.00
5.00
0.00
20

Health insurance

0.56
0.17
0.00
0.00
0.00
0.00
0.42
0.00
0.00
0.28
0.00
0.96
0.00
2.05
0.50
3.75
2.02
1.10
0.63
0.00
0.00
0.00
0.00
0.29
0.00
0.00
0.00
0.63
0.63
0.00
2.16
0.00
0.00
0.00
18

Motor insurance

5.16
5.92
0.00
6.25
3.03
0.00
3.33
28.45
1.25
5.03
3.75
2.31
0.93
0.00
1.00
5.00
1.01
2.76
10.13
0.00
0.00
0.00
0.00
8.55
30.00
25.00
6.43
5.66
8.33
8.82
6.47
16.46
5.00
5.71
167
0.46
0.86
0.00
0.00
0.00
0.00
0.42
1.72
0.00
1.96
0.00
0.16
0.00
0.68
0.50
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.63
0.00
1.44
0.00
5.00
0.00
15

Tractor insurance
Livestock
insurance

0.19
0.26
0.00
0.00
0.00
0.00
0.42
0.86
0.63
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.88
0.00
0.00
2.14
0.00
0.00
0.00
0.00
0.00
0.00
0.00
6

Accident
insurance

0.40
0.26
0.00
0.00
2.02
0.00
0.00
0.00
0.00
0.28
0.00
0.72
0.00
6.16
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.21
0.00
0.72
0.00
0.00
0.00
13

Crop insurance

0.62
0.34
0.00
0.00
0.00
0.00
0.83
0.86
0.00
0.00
1.25
0.16
0.00
0.00
0.00
0.00
0.00
0.00
0.63
0.63
0.00
0.00
0.00
2.36
0.00
0.00
3.57
1.89
1.25
0.98
2.16
0.00
5.00
0.71
20

Pump insurance

0.46
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.08
0.00
0.68
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.92
0.00
8.63
0.00
10.00
0.00
15

Any other
insurance

0.71
0.69
0.00
0.00
0.00
11.67
0.00
0.86
0.00
0.00
0.00
0.80
0.00
4.11
1.00
0.00
1.01
0.00
0.00
0.63
0.00
0.00
0.00
0.59
0.00
0.00
0.00
1.26
0.63
0.98
1.44
0.00
0.00
0.00
23

No insurance

89.11
90.89
86.67
96.21
80.67
94.44
97.21
79.33
84.17
94.25
90.08
92.44
88.51
79.57
95.97
76.67
88.00
93.70
97.64
99.17
100.00
100.00
100.00
81.96
73.33
60.00
83.81
83.72
83.72
90.91
73.94
84.17
63.33
87.04
4254

Life Insurance

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

General insurance

0.65
0.72
0.00
0.00
5.33
0.00
0.00
0.00
0.00
0.93
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.20
0.00
9.04
0.00
0.00
0.37
31

Health insurance

0.44
0.17
0.00
0.76
0.00
0.00
0.00
0.67
0.00
0.00
0.83
0.95
0.00
1.08
0.00
10.00
0.67
0.00
0.00
0.00
0.00
0.00
0.00
0.35
0.00
0.00
0.48
0.33
0.12
0.00
0.53
0.00
0.00
0.00
21

Urban

6.79
5.85
10.00
2.27
13.33
2.22
3.06
16.67
7.50
3.15
5.79
1.78
0.00
1.08
0.34
14.17
0.67
3.15
1.57
0.42
0.00
0.00
0.00
14.36
23.33
40.00
13.81
11.30
13.22
5.74
17.55
15.00
33.33
12.96
324

Motor insurance

Rural

0.17
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.42
0.00
0.00
0.06
0.00
0.00
0.34
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.73
0.48
2.66
0.00
0.00
0.00
8

Tractor insurance

Table S3.5c: Distribution of Households by Type of Insurance Taken by Households (Uninsured) (Percentage)

Livestock
insurance

0.08
0.17
0.00
0.00
0.00
0.00
0.28
0.00
0.00
0.00
1.65
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.42
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
4

Accident
insurance

0.25
0.44
0.00
0.00
3.33
1.11
0.00
0.00
0.00
0.37
0.00
0.19
0.00
0.54
0.34
0.83
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.12
0.00
0.53
0.00
0.00
0.00
12

Crop insurance

0.10
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.83
0.06
0.00
0.00
0.00
0.00
0.67
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.37
0.48
0.00
0.83
3.33
0.00
5

Pump insurance

0.27
0.06
0.00
0.00
0.00
0.00
0.00
0.67
0.00
0.00
0.00
0.13
0.00
0.00
0.00
0.83
0.00
0.79
0.00
0.00
0.00
0.00
0.00
0.18
0.00
0.00
0.00
0.33
1.10
0.00
4.79
0.00
0.00
0.00
13

0.19
0.17
0.00
0.00
0.67
0.00
0.00
1.33
0.00
0.00
0.00
0.13
0.00
0.00
0.00
0.00
1.33
0.00
0.00
0.00
0.00
0.00
0.00
0.53
0.00
0.00
1.43
0.00
0.12
0.00
0.53
0.00
0.00
0.00
9

Any other
insurance

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Life insurance

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.10
4.00
0.00
1.14
0.87
0.77
1.29
1.22
0.00
0.00
0.49
0

General
insurance

0.64
0.57
0.00
0.61
3.61
0.00
0.00
0.00
0.00
0.78
0.00
0.42
0.00
1.81
0.00
0.00
0.00
0.32
1.75
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.70
0.00
6.12
0.00
2.00
0.24
51

Health
insurance
0.49
0.17
0.00
0.61
0.00
0.00
0.17
0.38
0.00
0.11
0.50
0.95
0.00
1.51
0.20
7.50
1.20
0.65
0.35
0.00
0.00
0.00
0.00
0.33
0.00
0.00
0.29
0.43
0.31
0.00
1.22
0.00
0.00
0.00
39
6.13
5.88
6.00
3.05
9.24
1.33
3.17
21.80
5.00
3.90
4.98
2.02
0.51
0.60
0.60
10.50
0.80
2.92
6.32
0.25
0.00
0.00
0.00
12.20
26.00
34.00
10.86
9.35
11.41
6.75
12.84
15.58
22.00
10.49
491

Motor
insurance

0.29
0.37
0.00
0.00
0.00
0.00
0.17
0.75
0.25
0.78
0.00
0.11
0.00
0.30
0.40
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.69
0.32
2.14
0.00
2.00
0.00
23

Tractor
insurance

All (Rural+Urban)

Table S3.5d: Distribution of Households by Type of Insurance Taken by Households (Uninsured) (Percentage)

0.12
0.20
0.00
0.00
0.00
0.00
0.33
0.38
0.25
0.00
1.00
0.04
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.25
0.00
0.00
0.00
0.33
0.00
0.00
0.86
0.00
0.00
0.00
0.00
0.00
0.00
0.00
10

Livestock
insurance

76

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Accident
insurance
0.31
0.37
0.00
0.00
2.81
0.67
0.00
0.00
0.00
0.33
0.00
0.42
0.00
3.01
0.20
0.50
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.15
0.00
0.61
0.00
0.00
0.00
25

Crop insurance
0.31
0.17
0.00
0.00
0.00
0.00
0.33
0.38
0.00
0.00
1.00
0.11
0.00
0.00
0.00
0.00
0.40
0.00
0.35
0.25
0.00
0.00
0.00
0.88
0.00
0.00
1.43
0.65
0.69
0.64
0.92
0.50
4.00
0.24
25

Pump
insurance
0.35
0.03
0.00
0.00
0.00
0.00
0.00
0.38
0.00
0.00
0.00
0.11
0.00
0.30
0.00
0.50
0.00
0.32
0.00
0.00
0.00
0.00
0.00
0.11
0.00
0.00
0.00
0.22
1.77
0.00
6.42
0.00
4.00
0.00
28

0.40
0.37
0.00
0.00
0.40
4.67
0.00
1.13
0.00
0.00
0.00
0.42
0.00
1.81
0.40
0.00
1.20
0.00
0.00
0.25
0.00
0.00
0.00
0.55
0.00
0.00
0.86
0.43
0.31
0.32
0.92
0.00
0.00
0.00
32

Any other
insurance

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

77

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

31.5
19.5
20.0
57.0
38.4
38.2
6.1
62.5
28.0
5.3
2.2
33.1
46.2
42.1
15.3
10.6
25.2
68.4
68.2
52.0
1.3
48.8
46.6
39.1
46.3
62.5
39.8
34.6
52.2
42.7
42.1
60.4
58.8
63.4
3562

Prevent
certain
events

34.2
22.7
53.8
12.5
61.8
30.3
18.6
52.1
28.3
6.7
1.9
29.1
37.7
26.2
28.3
36.3
31.2
68.4
68.2
40.3
0.0
15.0
0.9
44.0
46.3
16.3
39.6
51.0
63.9
34.2
56.1
82.2
63.8
82.3
3865

Prevent
damage to
assets from
certain events

43.5
43.0
22.5
18.0
44.6
40.3
34.5
41.1
17.0
63.1
47.5
40.1
40.4
38.8
47.6
58.1
43.6
42.1
59.1
46.6
0.0
17.5
1.9
48.8
66.3
32.5
47.0
50.2
46.9
20.9
55.6
41.7
31.3
61.8
4914

Compens
ate losses
from
certain
events
20.8
19.6
17.5
2.3
22.9
15.5
24.1
30.5
10.6
18.4
23.4
14.6
20.9
22.0
16.1
11.6
4.0
21.1
31.8
21.9
0.0
5.0
0.3
34.6
26.3
15.0
39.8
33.5
25.0
45.0
19.8
18.4
47.5
16.6
2352

Rebuild
the
assets

Insured

51.7
63.4
16.3
67.2
41.9
52.1
92.3
58.6
41.1
59.4
90.3
53.4
77.1
43.8
49.8
89.7
31.9
36.8
31.8
30.3
93.8
85.0
75.9
39.9
23.8
96.3
41.6
33.4
29.0
4.5
54.9
25.5
21.3
23.4
5841

Loss
of life

5.2
1.5
1.3
0.8
4.7
10.1
0.0
4.4
0.5
0.1
0.3
14.4
11.0
10.6
3.6
0.6
4.5
15.8
0.0
0.6
100.0
46.3
75.3
0.3
0.0
1.3
0.0
0.5
1.1
1.0
1.1
0.6
10.0
0.4
588

Any
other

2.1
2.4
2.5
7.0
1.5
8.0
0.2
0.8
6.4
1.7
0.6
3.3
0.7
8.1
6.1
1.9
1.5
0.0
0.0
0.9
0.0
8.8
0.0
0.9
0.0
0.0
0.7
1.2
0.3
0.0
0.4
0.9
1.3
0.0
239

Can't
say

Table S4.1a: Distribution of Households Based on Their Perception about Insurance (Rural) (Percentage)

25.9
16.2
10.0
34.4
30.3
35.0
4.2
65.5
14.4
4.5
0.0
28.6
14.8
37.7
9.5
6.3
10.1
41.4
43.7
50.0
0.0
25.0
30.0
26.5
55.0
60.0
27.1
18.2
41.7
40.2
40.3
49.4
40.0
40.0
837

Prevent
certain
events
Prevent
damage to
assets
from
certain
events
24.3
15.9
45.0
6.3
58.6
16.7
8.3
45.7
12.5
3.6
0.0
25.7
8.3
34.9
14.9
16.3
26.3
39.2
57.0
18.1
0.0
15.0
0.0
24.8
45.0
15.0
18.6
28.9
41.0
28.4
43.2
50.6
55.0
40.7
788
29.4
31.2
0.0
18.8
41.4
15.0
28.3
39.7
12.5
41.1
32.5
24.5
21.3
24.0
20.4
16.3
14.1
22.7
45.6
38.8
0.0
15.0
3.8
36.0
55.0
25.0
32.9
37.7
33.1
21.6
37.4
35.4
35.0
35.7
951
12.9
10.5
5.0
0.0
16.2
6.7
18.8
12.1
2.5
8.9
7.5
9.9
9.3
13.0
5.5
2.5
6.1
16.6
22.2
6.3
0.0
5.0
0.0
18.6
15.0
10.0
20.0
18.9
22.5
42.2
17.3
19.0
30.0
14.3
417

Rebuild
the
assets

Uninsured
Compensate
losses from
certain
events

38.3
43.1
20.0
40.6
27.3
58.3
45.0
52.6
30.6
45.3
53.8
36.4
47.2
25.3
32.3
58.8
16.2
11.6
39.2
38.1
90.0
75.0
78.8
44.0
30.0
90.0
51.4
33.3
27.7
17.6
54.7
16.5
0.0
18.6
1240

Loss
of life

3.8
1.0
5.0
0.0
0.0
3.3
0.0
5.2
0.6
0.6
0.0
8.3
4.6
4.8
1.5
1.3
2.0
4.4
0.0
0.0
100.0
60.0
57.5
0.6
0.0
0.0
0.0
1.3
1.3
0.0
3.6
0.0
5.0
0.0
124

Any other

19.7
19.8
25.0
34.4
14.1
16.7
10.0
2.6
50.0
20.7
12.5
21.5
13.9
14.4
33.3
31.3
37.4
41.4
12.7
3.1
0.0
20.0
0.0
10.0
0.0
5.0
10.7
11.3
21.7
12.7
5.8
35.4
40.0
33.6
638

Can't
say

78

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand

Northern Region

All India

All India

Prevent
damage
to
assets
from
certain
events

37.58
28.73
45.71
41.23
64.29
27.14
25.09
61.43
42.68
8.64
0.00
30.44
41.21
46.14
20.66
37.50
27.14
68.49
95.89
38.57
0.00
7.14
1.43
45.45
45.71
28.57
38.78
51.79
63.14
42.97
42.38
71.07
81.43
90.16
4083

Prevent
certain
events

30.65
22.09
50.00
52.60
39.43
23.33
10.82
48.00
33.93
7.45
2.51
31.13
38.34
56.76
6.84
11.43
15.43
68.49
35.62
47.50
1.43
57.14
38.81
38.90
50.00
61.43
34.29
38.77
42.56
37.68
39.65
55.00
37.14
43.81
3330
48.07
50.13
34.29
31.17
50.57
48.10
52.08
46.86
15.71
68.91
58.42
39.94
54.95
41.30
30.77
57.14
54.29
64.38
50.68
52.50
0.00
45.71
2.14
54.40
54.29
12.86
52.04
60.23
53.05
32.18
52.54
55.71
47.14
69.21
5223

Compensate
losses from
certain
events

20.38
19.01
8.57
16.56
19.14
26.19
26.04
31.71
6.07
16.57
18.64
13.92
14.70
13.04
10.40
12.86
16.00
12.33
56.16
25.36
0.00
7.14
0.24
39.65
28.57
18.57
41.84
41.34
21.18
34.22
12.89
22.86
41.43
14.76
2214

Rebuild
the
assets

Insured

50.90
63.56
45.71
55.19
30.29
47.14
85.85
58.00
51.61
63.12
97.13
49.29
59.74
46.14
24.50
83.57
43.14
35.62
47.95
33.21
91.43
74.29
81.19
38.37
28.57
92.86
38.78
33.62
35.00
22.20
67.77
4.29
10.00
34.76
5531

Loss of
life

8.49
1.66
1.43
2.60
5.43
13.81
0.12
1.14
0.71
0.24
0.36
23.79
7.35
10.87
32.34
0.71
3.43
17.81
0.00
0.18
100.00
34.29
89.05
0.38
0.00
2.86
0.61
0.00
2.87
2.04
8.40
0.36
4.29
0.00
923

Any other

Table S4.1b: Distribution of Households Based on Their Perception about Insurance (Urban) (Percentage)

1.83
1.92
1.43
3.57
2.29
7.14
0.12
2.86
3.04
1.43
0.00
2.98
0.64
3.38
9.12
1.07
3.71
0.00
0.00
0.36
0.00
1.43
0.00
0.38
0.00
0.00
1.02
0.00
0.71
1.83
0.59
0.00
0.00
0.32
199

Can't
say

24.99
16.07
60.00
24.24
28.00
11.11
6.13
44.00
25.42
7.42
0.00
26.67
6.90
51.08
3.36
7.50
12.00
59.84
41.73
47.08
0.00
40.00
15.56
35.73
73.33
50.00
36.19
30.23
34.03
25.84
44.15
45.83
30.00
28.52
1193

Prevent
certain
events

26.85
21.04
26.67
20.45
62.00
18.89
18.94
54.67
19.17
7.24
0.83
24.19
5.75
51.08
9.73
13.33
10.00
62.99
72.44
20.00
0.00
3.33
0.00
27.15
36.67
26.67
23.33
28.90
44.68
22.97
52.13
45.83
63.33
53.70
1282

Prevent
damage
to
assets
from
certain
events
33.47
32.69
26.67
14.39
36.67
32.22
28.13
38.67
8.33
48.98
31.40
29.40
39.08
38.17
18.12
25.00
22.00
33.86
56.69
46.67
0.00
43.33
0.56
40.98
26.67
13.33
44.29
42.86
37.82
16.27
51.06
44.17
53.33
40.74
1598

Compensate
losses from
certain
events

14.58
13.58
6.67
16.67
18.67
11.11
17.83
32.00
2.08
9.83
11.57
9.59
22.99
9.68
4.70
5.83
4.67
12.60
39.37
7.92
0.00
0.00
0.00
25.57
16.67
20.00
25.71
26.91
18.73
22.49
12.23
25.83
26.67
16.30
696

Rebuild
the
assets

Uninsured

42.06
51.19
46.67
40.15
29.33
53.33
54.87
52.67
47.92
55.47
64.46
39.49
56.32
47.31
23.15
65.00
25.33
5.51
19.69
35.00
43.33
73.33
82.78
41.16
50.00
80.00
43.33
34.88
27.42
19.62
53.19
5.00
0.00
28.52
2008

Loss of
life

6.72
0.72
3.33
0.76
0.67
3.33
0.00
1.33
0.83
0.56
0.00
18.67
11.49
11.29
20.13
0.83
2.67
6.30
0.00
0.42
93.33
40.00
82.78
0.18
0.00
0.00
0.48
0.00
1.59
1.44
3.72
0.83
0.00
0.74
321

Any other

15.94
14.96
16.67
31.82
15.33
24.44
9.19
6.67
27.92
11.50
5.79
17.33
3.45
9.14
36.24
28.33
44.00
24.41
1.57
3.33
0.00
13.33
0.00
5.95
0.00
3.33
4.76
7.64
22.40
32.06
2.66
28.33
26.67
25.56
761

Can't
say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

79

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

31.1
20.7
34.0
53.9
38.9
31.3
8.3
55.6
30.8
6.3
2.3
32.1
42.1
49.1
11.3
11.0
20.6
68.5
43.2
49.9
1.3
52.7
42.2
39.0
48.0
62.0
37.2
36.8
47.3
39.9
40.9
57.9
48.7
53.0
6,892

Prevent
certain
events

Prevent
damage to
assets from
certain
events
35.9
25.6
50.0
32.8
63.0
28.8
21.7
56.5
35.0
7.6
1.0
29.8
39.5
35.7
24.7
36.8
29.3
68.5
89.5
39.5
0.0
11.3
1.2
44.7
46.0
22.0
39.2
51.4
63.5
39.0
49.6
77.0
72.0
86.5
7,948
45.7
46.4
28.0
27.3
47.4
44.0
42.7
43.9
16.4
65.8
52.6
40.0
47.9
40.0
39.7
57.7
48.6
59.8
52.6
49.3
0.0
30.7
2.0
51.6
60.7
23.3
49.3
55.4
50.0
27.1
54.1
48.3
38.7
65.7
10,137

Compensate
losses from
certain
events
20.6
19.3
13.3
12.4
21.2
20.5
25.0
31.1
8.5
17.5
21.2
14.2
17.7
17.7
13.5
12.2
9.6
14.1
50.5
23.5
0.0
6.0
0.3
37.1
27.3
16.7
40.8
37.6
23.1
39.0
16.5
20.5
44.7
15.6
4,566

Rebuild
the
assets

51.3
63.5
30.0
58.7
36.5
49.8
89.3
58.3
46.0
61.2
93.5
51.4
68.1
44.9
38.0
86.8
37.2
35.9
44.2
31.7
92.7
80.0
78.9
39.1
26.0
94.7
40.3
33.5
32.0
14.3
61.0
15.6
16.0
29.4
11,372

Loss of
life

Insured (Rural +Urban)

6.8
1.6
1.3
2.1
5.1
11.8
0.1
2.9
0.6
0.2
0.3
19.0
9.1
10.7
17.1
0.7
4.0
17.4
0.0
0.4
100.0
40.7
83.1
0.3
0.0
2.0
0.3
0.2
2.0
1.6
4.6
0.5
7.3
0.2
1,511

Any
other

2.0
2.1
2.0
4.6
1.9
7.6
0.2
1.8
4.8
1.6
0.3
3.1
0.7
5.9
7.5
1.5
2.5
0.0
0.0
0.7
0.0
5.3
0.0
0.6
0.0
0.0
0.9
0.6
0.5
1.0
0.5
0.5
0.7
0.2
438

Can't
say

Table S4.1c: Distribution of Households Based on Their Perception about Insurance (Rural + Urban) (Percentage)

25.3
16.1
40.0
26.2
28.9
20.7
5.3
53.4
21.0
6.2
0.0
27.5
11.3
45.2
5.8
7.0
11.2
49.0
42.8
48.3
0.0
34.0
20.0
32.3
66.0
54.0
32.6
26.1
36.9
30.5
42.5
47.2
34.0
32.4
2,030

Prevent
certain
events
Prevent
damage to
assets from
certain
events
25.8
19.0
34.0
17.7
60.6
18.0
14.7
50.8
16.5
5.8
0.5
24.9
7.2
44.0
11.8
14.5
16.5
49.0
63.9
19.3
0.0
8.0
0.0
26.3
40.0
22.0
21.4
28.9
43.3
24.8
48.3
47.7
60.0
49.3
2,070
13.9
12.4
6.0
13.4
17.7
9.3
18.2
23.3
2.3
9.5
10.0
9.7
15.4
11.1
5.0
4.5
5.2
14.9
29.8
7.3
0.0
2.0
0.0
23.0
16.0
16.0
23.4
24.1
20.1
28.9
14.4
23.1
28.0
15.6
1,113

Rebuild
the
assets

40.5
48.0
36.0
40.2
28.5
55.3
50.9
52.6
41.0
51.4
60.2
38.1
51.3
37.7
26.9
62.5
21.7
9.1
30.5
36.3
62.0
74.0
81.5
42.2
42.0
84.0
46.6
34.3
27.5
19.0
53.8
9.5
0.0
25.1
3248

Loss
of life

Uninsured (Rural + Urban)


Compens
ate losses
from
certain
events
31.8
32.1
16.0
15.2
38.6
25.3
28.2
39.1
10.0
45.8
31.8
27.2
29.2
31.9
19.0
21.5
18.9
27.3
50.5
43.5
0.0
32.0
1.5
39.1
38.0
18.0
39.7
41.1
36.1
18.0
45.3
40.7
46.0
39.0
2,549
5.6
0.8
4.0
0.6
0.4
3.3
0.0
3.0
0.8
0.6
0.0
14.1
7.7
8.4
12.6
1.0
2.4
5.2
0.0
0.3
96.0
48.0
75.0
0.3
0.0
0.0
0.3
0.4
1.5
1.0
3.7
0.5
2.0
0.5
445

Any
other

17.5
16.9
20.0
32.3
14.9
21.3
9.5
4.9
36.8
15.2
8.5
19.2
9.2
11.4
35.1
29.5
41.4
34.4
7.7
3.3
0.0
16.0
0.0
7.5
0.0
4.0
7.1
8.9
22.1
25.7
4.0
31.2
32.0
28.3
1,399

Can't
say

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

Visual Media

34.0
19.3
20.0
80.5
30.2
61.3
9.3
52.1
13.6
7.9
3.4
41.4
33.9
55.5
20.9
55.6
27.7
15.8
54.5
67.5
40.0
42.5
30.6
50.9
35.0
90.0
53.9
45.4
44.0
2.8
32.4
62.3
43.8
74.5
3843

Print Media

18.8
11.5
12.5
31.3
11.2
18.1
9.1
44.3
9.2
5.3
0.0
19.3
20.2
41.9
10.0
23.8
8.2
42.1
59.1
20.9
23.8
25.0
9.7
24.9
51.3
37.5
27.9
17.5
30.6
2.3
33.9
41.4
42.5
39.5
2119

Radio/Transistor

20.6
15.0
68.8
7.0
11.2
20.6
8.6
31.3
2.3
17.6
18.4
18.5
21.9
13.2
27.5
3.8
36.4
0.0
90.9
13.4
0.0
5.0
7.2
17.2
31.3
1.3
15.0
19.3
40.1
14.8
31.9
67.0
23.8
53.0
2327

Corporate publicity

11.1
13.3
13.8
44.5
12.0
25.6
3.9
18.8
10.3
17.1
4.1
3.1
1.4
4.6
4.9
3.8
4.2
0.0
0.0
0.9
0.0
3.8
1.3
15.4
25.0
38.8
15.9
10.9
16.7
2.0
16.4
17.8
23.8
25.9
1249
8.1
10.0
0.0
0.8
4.0
6.3
13.5
9.6
2.7
11.3
24.7
3.0
19.9
2.4
1.1
1.3
1.7
0.0
0.0
1.6
0.0
5.0
0.0
3.7
1.3
0.0
1.3
6.6
16.0
17.1
18.5
12.1
20.0
14.3
918

Rural camps

Insured
Publicity vans

3.3
3.7
6.3
0.8
7.2
2.1
1.1
19.8
1.7
1.8
1.9
2.4
17.8
0.9
1.3
0.6
1.7
0.0
0.0
0.8
0.0
1.3
0.0
3.7
0.0
0.0
4.6
3.7
3.8
1.0
6.4
2.8
2.5
3.8
373

Panchayat

5.8
7.0
2.5
0.8
0.2
12.2
17.1
9.6
3.4
1.7
12.5
3.3
11.3
5.7
1.9
7.5
2.5
0.0
0.0
0.0
0.0
6.3
0.0
7.2
60.0
0.0
3.4
4.8
8.7
21.4
3.4
6.5
16.3
5.2
650

Friends/Relatives

39.4
35.1
42.5
3.9
52.9
5.0
39.1
33.1
39.8
32.7
38.4
39.2
47.9
13.7
39.0
37.5
15.0
52.6
59.1
62.0
20.0
30.0
59.1
54.7
0.0
57.5
59.8
56.6
36.7
80.2
46.3
11.2
18.8
13.2
4453
69.1
76.6
17.5
39.1
95.3
76.9
74.9
38.0
82.8
87.2
74.7
76.2
59.6
58.1
86.6
93.4
65.6
63.2
9.1
68.9
100.0
97.5
95.3
64.0
60.0
21.3
59.6
73.6
42.1
92.5
52.9
15.6
31.3
12.3
7810

Agents

Table S4.2a: Distribution of Households by Their Major Source of Information on Insurance (Rural) (Percentage)

Print Media

19.0
7.0
0.0
15.6
6.1
3.3
2.9
36.2
5.0
3.4
0.0
26.7
8.3
40.4
4.0
6.3
11.1
53.6
77.8
6.3
5.0
35.0
6.3
19.2
40.0
15.0
20.0
16.4
27.7
5.9
30.2
31.6
10.0
41.4
615

Visual Media

27.1
13.4
0.0
62.5
22.2
26.7
1.3
55.2
5.0
6.4
0.0
31.8
17.6
37.0
7.5
36.3
10.1
44.8
62.7
40.0
20.0
40.0
20.0
34.8
45.0
85.0
30.0
31.4
42.5
10.8
27.3
62.0
40.0
70.0
877

Radio/Transistor

20.5
14.7
70.0
9.4
12.1
38.3
6.7
24.1
3.1
16.5
13.8
22.6
10.2
11.6
29.9
1.3
37.4
0.6
76.6
15.6
0.0
15.0
8.8
13.6
30.0
0.0
9.3
17.0
33.8
3.9
31.7
58.2
35.0
43.6
662

Corporate publicity

7.1
7.4
0.0
25.0
6.1
10.0
1.3
18.1
9.4
7.5
0.0
1.4
0.0
5.5
1.5
5.0
1.0
0.0
0.0
0.6
0.0
5.0
0.0
14.2
25.0
35.0
16.4
8.2
16.5
5.9
14.4
21.5
25.0
22.1
231
5.9
8.6
0.0
0.0
2.0
1.7
15.8
7.8
3.8
9.8
11.3
2.7
4.6
6.2
0.5
2.5
0.0
5.0
0.0
3.8
0.0
10.0
0.0
2.4
0.0
5.0
0.7
3.8
10.2
3.9
6.5
15.2
25.0
13.6
191

Publicity vans

2.0
2.2
0.0
0.0
5.1
5.0
0.0
10.3
3.1
0.3
0.0
1.9
5.6
1.4
0.0
0.0
1.0
0.0
0.0
4.4
40.0
0.0
0.0
2.9
0.0
0.0
4.3
2.5
2.7
4.9
3.6
2.5
0.0
0.7
65

Uninsured

Rural camps

80

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


Panchayat

5.8
8.1
0.0
0.0
0.0
28.3
20.0
9.5
5.0
0.6
10.0
4.2
3.7
7.5
1.0
7.5
3.0
1.7
0.0
1.3
100.0
5.0
0.0
6.2
10.0
0.0
5.7
6.9
8.8
13.7
9.4
7.6
20.0
3.6
189

Friends/Relatives

41.3
36.3
40.0
6.3
47.5
15.0
33.3
47.4
28.1
41.9
33.8
42.2
27.8
14.4
31.3
52.5
18.2
51.9
46.8
78.8
0.0
25.0
70.0
65.8
75.0
80.0
67.1
61.6
32.3
59.8
48.2
8.9
25.0
10.7
1338

42.0
52.9
25.0
46.9
82.8
58.3
38.8
27.6
63.8
60.1
46.3
35.3
47.2
47.3
58.2
52.5
41.4
9.9
1.3
16.3
0.0
60.0
80.0
29.2
15.0
5.0
35.0
28.9
38.3
74.5
46.0
15.2
45.0
16.4
1361

Agents

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

81

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

Panchayat
0.9
0.9
1.4
0.0
0.3
0.5
0.1
9.4
0.2
0.0
0.0
0.7
0.3
2.9
0.4
0.7
0.6
0.0
0.0
0.0
0.0
1.4
0.7
0.3
0.0
0.0
0.4
0.3
1.6
2.2
0.6
3.6
1.4
1.0
97

Publicity vans
5.4
8.9
10.0
3.2
8.3
1.9
12.7
17.4
2.5
6.6
22.6
2.9
8.9
7.5
2.7
0.4
1.1
0.0
0.0
2.0
0.0
0.0
0.2
1.9
0.0
0.0
2.7
1.7
4.3
2.9
11.5
2.1
1.4
0.8
583

Rural camps
2.5
1.8
1.4
0.6
3.1
0.5
0.4
14.3
0.2
0.5
0.0
0.9
1.0
1.9
1.6
0.7
0.6
0.0
1.4
0.7
0.0
0.0
0.0
0.2
0.0
0.0
0.2
0.1
8.4
1.0
10.7
15.0
7.1
9.5
275

Corporate publicity
17.6
23.5
14.3
31.2
14.6
42.4
17.5
36.3
12.7
27.8
18.6
6.7
1.6
11.8
9.1
11.8
10.0
0.0
0.0
4.3
0.0
8.6
1.4
16.8
2.9
65.7
19.0
11.7
24.1
11.4
13.5
25.0
30.0
41.6
1916

Radio/Transistor
16.6
13.2
61.4
44.8
14.6
7.6
5.9
46.6
7.9
4.0
1.4
11.0
7.3
17.6
9.4
5.4
21.7
2.7
50.7
10.5
0.0
0.0
3.3
19.3
38.6
0.0
11.4
24.9
31.5
10.0
33.6
57.1
40.0
34.1
1806

Visual Media

45.1
30.8
40.0
57.8
26.3
76.2
28.8
40.0
21.6
22.8
19.7
52.7
39.6
66.7
28.2
67.9
44.3
57.5
86.3
72.3
42.9
64.3
53.1
53.0
42.9
80.0
59.2
47.1
57.5
54.0
33.0
61.8
61.4
77.9
4900

Print Media

28.8
20.4
24.3
40.9
8.3
36.7
21.4
33.1
14.3
17.3
6.8
29.7
40.3
44.2
13.7
35.0
9.1
79.5
60.3
31.6
20.0
32.9
32.6
35.4
54.3
21.4
33.5
36.3
40.5
26.5
35.7
36.4
57.1
55.2
3124

Corporate publicity
12.3
16.8
13.3
16.7
8.7
20.0
12.3
38.7
11.7
21.2
2.5
3.5
0.0
5.4
2.0
13.3
10.7
0.8
0.0
2.1
0.0
3.3
0.0
17.2
23.3
53.3
17.1
13.0
15.8
4.8
11.2
22.5
33.3
22.6
586

Radio/Transistor
17.4
13.7
46.7
37.9
16.7
25.6
4.5
50.7
4.6
6.1
0.8
11.7
6.9
12.9
12.1
5.0
20.7
1.6
26.0
14.6
0.0
0.0
6.7
19.3
36.7
0.0
10.5
25.6
35.0
12.9
41.0
56.7
63.3
35.2
830

Visual Media
35.1
23.2
40.0
56.1
27.3
53.3
16.7
49.3
15.0
13.7
1.7
38.1
19.5
61.3
10.7
53.3
26.7
64.6
74.0
44.2
26.7
30.0
18.9
39.9
46.7
83.3
41.4
33.9
52.5
33.0
43.1
55.0
70.0
71.1
1678

Print Media
20.8
13.3
20.0
31.1
10.7
36.7
7.0
30.7
9.2
9.1
2.5
19.0
11.5
41.4
3.7
22.5
4.0
68.5
31.5
9.2
13.3
20.0
5.0
29.9
60.0
26.7
25.2
30.6
34.3
16.7
38.3
36.7
66.7
40.4
991

Agents
70.8
78.6
41.4
49.4
90.6
70.5
90.5
50.6
78.6
85.0
82.4
78.2
82.1
62.3
82.8
88.6
86.3
39.7
31.5
71.3
98.6
78.6
90.0
66.3
62.9
22.9
61.0
74.7
44.9
72.1
56.4
15.0
40.0
28.3
7697

Friends/Relatives
36.2
28.8
41.4
15.3
57.4
4.3
19.6
34.6
48.2
24.2
24.7
37.8
53.7
12.1
25.2
29.6
28.0
86.3
52.1
58.2
25.7
54.3
47.1
58.9
62.9
60.0
56.3
60.2
33.9
63.7
48.6
13.2
11.4
10.5
3929

1.0
0.6
6.7
0.0
0.0
0.0
1.1
2.0
0.0
0.2
0.0
2.1
2.3
4.3
0.3
0.8
0.0
3.9
0.0
6.3
0.0
0.0
0.6
0.7
0.0
0.0
0.0
1.3
1.7
1.9
2.1
3.3
0.0
0.7
46

Publicity vans
3.4
4.3
6.7
0.8
6.7
3.3
3.9
14.7
1.7
3.3
3.3
2.1
18.4
4.8
1.7
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.5
3.3
0.0
6.2
2.0
2.1
3.8
3.2
1.7
0.0
0.4
163

Rural camps
2.5
1.5
0.0
2.3
2.0
1.1
0.8
10.0
0.4
0.2
0.0
0.7
0.0
1.1
0.0
0.0
0.0
1.6
0.0
2.9
0.0
0.0
0.0
0.5
3.3
0.0
0.5
0.3
9.5
0.5
17.0
20.0
16.7
5.9
119

Uninsured

Panchayat

Insured

47.0
58.5
36.7
34.1
81.3
43.3
59.3
45.3
63.3
62.0
62.8
46.9
43.7
67.2
54.0
52.5
50.7
4.7
26.8
19.2
93.3
46.7
81.7
33.6
13.3
0.0
29.5
41.9
31.2
35.9
43.1
17.5
30.0
25.6
2245

Friends/Relatives

Table S4.2b: Distribution of Households by Their Major Source of Information on Insurance (Urban) (Percentage)

Agents

42.6
34.7
16.7
15.2
51.3
14.4
27.9
34.0
42.9
39.7
37.2
49.7
51.7
17.2
31.5
42.5
31.3
55.9
67.7
84.6
13.3
76.7
70.6
63.2
50.0
70.0
70.0
59.1
31.9
59.3
42.0
14.2
0.0
15.2
2033

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

Print Media

23.7
15.8
18.0
38.1
9.9
26.8
14.8
39.0
11.6
10.9
3.2
24.5
30.6
43.0
11.7
29.0
8.7
71.7
60.0
25.9
22.0
28.7
22.7
30.1
52.7
30.0
30.5
27.3
35.6
15.6
34.8
39.1
49.3
47.8
5243

Visual Media

39.4
24.8
29.3
64.4
28.4
68.3
18.4
46.3
17.3
14.8
11.0
46.9
36.9
60.8
24.3
61.3
35.4
48.9
78.9
69.8
41.3
52.7
43.4
52.0
38.7
85.3
56.4
46.3
50.9
31.0
32.7
62.1
52.0
76.3
8743

Radio/Transistor
18.6
14.2
65.3
33.7
12.8
14.5
7.4
38.6
4.9
11.3
10.5
14.8
14.4
15.3
19.1
4.5
29.6
2.2
60.0
12.1
0.0
2.7
5.0
18.3
34.7
0.7
13.3
22.2
35.7
12.1
32.7
62.4
31.3
43.0
4133

Corporate
publicity
14.3
18.2
14.0
35.1
13.2
33.5
10.2
27.1
11.4
22.1
10.9
4.9
1.5
8.1
6.9
7.5
6.9
0.0
0.0
2.5
0.0
6.0
1.4
16.1
14.7
51.3
17.3
11.3
20.5
7.2
15.0
21.1
26.7
34.2
3165

Rural camps
5.4
6.0
0.7
0.7
3.6
3.6
7.4
11.9
1.5
6.3
13.2
2.0
10.1
2.2
1.3
1.0
1.2
0.0
1.1
1.2
0.0
2.7
0.0
1.9
0.7
0.0
0.8
3.2
12.1
8.2
14.8
13.5
14.0
11.8
1193

Publicity vans
4.3
6.2
8.0
2.5
7.7
2.0
6.6
18.7
2.1
4.0
11.5
2.6
13.2
4.0
1.9
0.5
1.5
0.0
0.0
1.3
0.0
0.7
0.1
2.8
0.0
0.0
3.7
2.7
4.0
2.0
8.9
2.5
2.0
2.2
956

Panchayat
3.4
4.1
2.0
0.2
0.3
6.7
9.2
9.5
1.9
0.9
6.7
2.0
5.6
4.4
1.2
4.3
1.6
0.0
0.0
0.0
0.0
4.0
0.4
2.0
0.0
0.0
2.0
2.5
5.1
10.8
2.1
5.2
9.3
2.9
747

Friends/Relatives
37.8
32.1
42.0
11.9
55.0
4.7
30.0
33.8
43.8
28.7
32.1
38.5
50.9
12.9
32.6
33.8
21.0
79.3
53.7
60.3
22.7
41.3
52.3
58.6
61.3
58.7
58.2
58.5
35.3
71.1
47.4
12.1
15.3
11.8
8382

Agents
70.0
77.6
28.7
46.3
93.1
73.9
82.2
44.0
80.8
86.2
78.3
77.1
71.2
60.1
84.8
91.2
75.2
44.6
26.3
70.0
99.3
88.7
92.3
65.1
61.3
22.0
60.3
74.2
43.6
81.2
54.6
15.3
35.3
20.8
15507

Print Media
20.0
10.9
12.0
28.0
8.8
23.3
5.3
33.1
7.5
6.8
1.5
22.4
9.7
41.0
3.8
16.0
6.8
59.7
57.2
8.0
10.0
26.0
5.4
25.9
52.0
22.0
23.1
25.7
31.8
13.2
34.9
34.7
44.0
40.7
1606

Visual Media
31.9
19.4
24.0
57.3
25.3
42.7
10.5
51.9
11.0
10.8
1.0
35.3
18.5
50.6
9.4
46.5
20.1
52.9
67.7
42.5
24.0
34.0
19.2
38.0
46.0
84.0
36.9
33.0
48.8
25.7
36.4
57.8
58.0
70.7
2555
18.6
14.1
56.0
32.3
14.9
30.7
5.3
39.1
4.0
10.3
6.0
16.5
8.7
12.3
19.2
3.5
27.3
1.0
54.0
15.0
0.0
6.0
7.3
17.1
34.0
0.0
10.0
22.6
34.5
10.0
37.0
57.3
52.0
38.0
1492

Radio/Transistor

Uninsured (Rural + Urban)

10.2
13.1
8.0
18.3
7.6
16.0
7.8
29.7
10.8
15.7
1.5
2.6
0.0
5.4
1.8
10.0
6.8
0.3
0.0
1.5
0.0
4.0
0.0
16.0
24.0
46.0
16.9
11.3
16.0
5.1
12.5
22.1
30.0
22.4
817

Corporate
publicity

Insured (Rural + Urban)

3.9
4.3
0.0
1.8
2.0
1.3
6.8
9.0
1.8
4.0
4.5
1.6
2.6
3.3
0.2
1.0
0.0
3.6
0.0
3.3
0.0
4.0
0.0
1.2
2.0
2.0
0.6
1.5
9.8
1.6
12.5
18.1
20.0
8.5
310

Rural camps

Table S4.2c: Distribution of Households by Their Major Source of Information on Insurance (Rural + Urban) (Percentage)

2.8
3.5
4.0
0.6
6.0
4.0
2.3
12.8
2.3
2.1
2.0
2.3
11.3
3.3
1.0
1.5
0.4
0.0
0.0
5.5
0.0
0.0
0.0
3.3
2.0
0.0
5.4
2.2
2.3
4.2
3.4
2.0
0.0
0.5
228

Publicity vans

82

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Panchayat
2.9
3.5
4.0
0.0
0.0
11.3
8.7
5.3
2.0
0.3
4.0
1.8
3.1
5.7
0.6
3.5
1.2
2.6
0.0
0.5
0.0
2.0
0.4
2.7
4.0
0.0
2.3
3.3
4.3
5.8
5.2
5.0
8.0
1.7
235

Friends/Relatives
42.1
35.3
26.0
13.4
49.8
14.7
30.1
39.8
37.0
40.6
35.8
46.7
38.5
16.0
31.5
46.5
26.1
53.6
56.1
82.3
24.0
56.0
70.4
64.2
60.0
74.0
68.9
60.0
32.1
59.5
44.6
12.1
10.0
13.7
3371

45.0
56.3
32.0
36.6
81.9
49.3
51.1
37.6
63.5
61.2
56.2
42.4
45.6
58.4
55.7
52.5
47.0
7.8
12.6
18.0
96.0
52.0
81.2
32.0
14.0
2.0
31.7
37.4
33.8
48.6
44.3
16.6
36.0
22.4
3606

Agents

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

83

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

% Households feel
insurance is relevant

97.0
97.4
91.3
95.3
97.3
96.6
98.3
93.7
93.3
99.6
100.0
94.8
95.8
84.0
96.0
90.0
95.7
88.9
90.9
99.2
100.0
97.5
99.7
99.0
100.0
100.0
99.6
98.1
98.4
99.8
98.6
98.8
100.0
96.8
10957

Natural calamity

22.4
19.3
27.4
30.3
26.2
11.7
20.3
30.9
21.1
13.6
15.9
17.9
42.5
17.1
23.3
10.8
16.2
35.5
10.0
16.2
0.0
19.2
0.0
27.1
58.8
8.8
17.7
33.7
34.2
7.8
39.6
29.3
61.3
46.9
2454

Crop failure

18.1
12.7
15.1
3.3
2.6
6.1
17.5
20.8
2.0
13.6
25.3
8.4
16.4
8.9
8.1
4.2
5.5
11.8
20.0
14.5
0.0
0.0
0.0
10.2
27.5
0.0
9.7
9.9
52.9
66.2
33.5
52.4
81.3
59.0
1978

Accidents

68.1
67.7
74.0
63.9
62.6
82.6
76.5
58.1
30.8
76.5
77.2
63.9
55.4
44.1
78.1
85.4
74.8
47.4
95.0
58.1
13.8
79.5
47.3
68.6
21.3
82.5
75.1
67.1
75.8
93.4
79.4
67.8
58.8
66.4
7458

Theft/Burglary

10.6
11.2
8.2
2.5
2.8
6.1
17.5
32.5
2.7
7.0
20.6
4.9
4.6
12.3
3.0
7.6
6.3
0.0
20.0
3.8
0.0
1.3
0.3
4.3
21.3
5.0
2.7
3.5
23.5
18.6
16.1
32.8
15.0
30.3
1159

Physical disability

8.8
5.8
5.5
9.8
20.5
0.4
3.5
19.5
6.5
1.3
0.6
9.0
3.6
3.7
8.0
17.0
14.1
0.0
0.0
16.4
0.0
0.0
0.0
12.8
1.3
7.5
11.1
16.5
12.5
0.5
17.5
15.5
15.0
14.2
961

Chronic illnesses

3.5
3.4
28.8
2.5
5.9
1.3
1.2
12.8
0.0
3.1
0.0
2.6
2.1
3.4
1.2
4.2
3.9
17.8
0.0
4.1
0.0
0.0
0.3
6.4
8.8
1.3
7.0
6.2
3.3
4.3
3.8
4.7
2.5
1.3
385

Economic burden of
higher education

7.5
5.7
1.4
13.1
18.7
2.2
2.5
17.2
6.5
2.1
2.2
7.7
2.1
3.9
11.0
5.2
11.2
59.2
5.0
7.7
0.0
18.0
4.1
14.9
25.0
12.5
14.7
14.2
6.1
0.3
6.1
11.7
1.3
7.7
823

Untimely death

60.7
61.5
16.4
77.1
66.7
76.5
58.1
44.8
89.9
57.2
43.4
71.2
86.8
62.4
67.3
96.5
30.5
53.3
90.0
84.3
95.0
53.9
76.2
70.5
27.5
93.8
76.2
68.1
33.9
6.3
49.7
43.9
20.0
34.1
6654

Investment

21.7
17.6
6.8
4.9
44.4
37.0
10.1
35.9
3.7
17.0
8.1
31.3
30.0
47.7
15.3
11.8
9.4
11.8
20.0
25.4
100.0
46.2
88.4
33.4
71.3
33.8
36.4
25.9
6.6
5.5
16.8
2.2
2.5
0.2
2378

Tax benefit

8.0
3.8
1.4
1.6
2.6
10.4
2.2
7.2
1.2
5.6
0.0
8.6
6.1
31.7
3.9
12.8
3.4
0.0
0.0
2.0
11.3
5.1
11.0
4.4
15.0
1.3
3.4
4.3
19.2
84.9
2.2
4.1
0.0
0.0
872

Others

1.3
0.8
0.0
0.0
0.3
4.3
1.1
1.7
1.0
0.0
0.3
3.2
8.6
10.8
1.3
0.0
0.3
23.7
0.0
0.0
0.0
28.2
0.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
138

% Households feel
insurance is relevant

97.5
98.1
98.6
96.4
98.3
93.3
98.9
95.4
97.3
99.6
98.2
96.1
88.0
88.8
97.2
94.6
97.7
97.2
100.0
100.0
100.0
95.7
100.0
99.1
100.0
100.0
99.8
98.4
97.6
95.5
98.2
95.7
100.0
99.4
10593

Natural calamity

21.4
15.9
36.2
37.0
24.4
7.1
10.1
26.3
18.4
7.7
4.7
17.3
32.3
19.3
11.6
13.2
19.6
52.1
71.2
7.3
0.0
62.7
9.3
29.3
70.0
14.3
20.9
32.7
36.7
11.3
30.4
32.5
65.7
59.3
2263

Crop failure

7.8
2.8
10.1
0.7
0.9
1.5
1.8
16.5
0.4
1.5
1.5
2.7
0.4
10.6
1.8
2.6
2.0
0.0
4.1
3.0
0.0
0.0
0.2
2.3
1.4
2.9
1.4
2.9
30.9
3.6
26.2
35.1
25.7
54.0
826

Accidents

67.3
73.7
72.5
82.2
62.8
90.4
78.0
36.2
40.0
78.1
71.9
63.0
49.4
59.3
63.3
86.4
80.7
43.7
87.7
70.7
57.1
64.2
34.8
67.6
21.4
84.3
73.2
66.6
71.1
70.6
81.9
67.2
55.7
66.1
7130

Theft/Burglary

10.3
9.5
13.0
6.7
0.9
15.8
12.0
30.2
3.9
4.0
12.4
6.5
10.9
16.9
2.5
5.7
5.0
0.0
9.6
7.5
0.0
0.0
4.5
5.3
21.4
0.0
4.5
4.8
23.0
29.9
15.7
20.2
47.1
22.2
1093

Physical disability

9.9
7.2
13.0
15.5
18.6
0.0
3.0
32.6
2.2
1.1
0.0
9.1
1.1
4.4
8.1
16.2
13.7
28.2
0.0
18.9
0.0
0.0
0.5
16.2
2.9
17.1
12.3
20.2
13.7
7.7
16.7
20.2
32.9
11.0
1050

Chronic illnesses

5.3
4.1
11.6
1.3
3.2
6.1
3.0
16.2
1.8
2.7
0.0
2.7
3.6
2.7
1.8
3.0
3.2
21.1
0.0
3.8
0.0
0.0
0.0
8.0
8.6
0.0
7.2
9.4
10.9
20.3
9.9
6.0
0.0
8.0
562

Economic burden of
higher education

10.2
9.7
14.5
10.1
25.0
2.0
8.9
23.1
8.4
3.7
1.5
10.2
1.1
16.9
11.0
9.1
11.1
52.1
0.0
11.4
7.1
14.9
1.7
15.3
35.7
4.3
10.0
18.0
9.2
12.6
5.2
14.6
2.9
8.3
1081

Untimely death

60.7
66.7
47.8
80.8
55.5
67.4
62.7
50.9
92.7
53.0
45.3
67.6
96.3
57.4
42.3
91.3
47.1
32.4
43.8
84.5
92.9
46.3
87.4
66.7
32.9
88.6
71.4
64.5
41.7
52.0
47.9
44.0
27.1
29.7
6428

Investment

29.9
31.1
7.2
3.4
54.1
36.8
28.5
36.2
7.7
33.4
41.2
39.7
17.8
29.9
40.4
12.8
26.0
46.5
69.9
30.0
94.3
49.3
85.5
42.6
74.3
62.9
44.8
35.8
6.9
10.9
12.5
4.9
0.0
1.0
3167

Tax benefit

11.6
10.5
0.0
4.7
5.8
5.1
7.6
17.4
1.7
15.8
12.0
14.7
22.9
36.2
8.2
25.3
4.4
2.8
0.0
6.6
8.6
6.0
20.5
9.9
12.9
0.0
4.3
14.7
11.4
39.2
7.0
0.0
0.0
0.3
1227

Others

1.5
0.3
0.0
0.3
0.6
3.1
0.0
0.0
0.6
0.0
0.4
4.0
2.5
9.5
9.4
0.4
0.3
7.0
0.0
0.4
0.0
14.9
0.7
0.1
0.0
0.0
0.0
0.1
0.8
1.9
1.2
0.0
0.0
0.0
158

% Households feel
insurance is relevant

97.2
97.7
94.7
96.1
97.7
95.1
98.6
94.5
95.2
99.6
99.2
95.4
91.8
86.3
96.6
92.2
96.6
95.6
97.9
99.6
100.0
96.6
99.9
99.0
100.0
100.0
99.7
98.3
98.0
97.4
98.4
97.3
100.0
98.2
21551

Natural calamity

21.9
17.7
31.7
35.1
25.3
9.6
15.5
28.7
19.8
10.8
10.8
17.6
37.5
18.2
17.8
11.9
17.8
48.9
58.1
12.1
0.0
39.3
5.3
28.2
64.0
11.3
19.2
33.2
35.5
9.7
35.2
30.8
63.3
53.5
4717

Crop failure

13.0
8.1
12.7
1.4
1.8
4.0
10.1
18.7
1.2
8.0
14.3
5.6
8.5
9.7
5.1
3.4
3.9
2.3
7.5
9.1
0.0
0.0
0.1
6.3
15.3
1.3
5.8
6.2
41.8
32.3
30.0
44.4
55.3
56.3
2804

Accidents

67.7
70.4
73.2
76.9
62.7
86.2
77.2
47.6
35.2
77.3
74.8
63.4
52.4
51.5
71.1
85.9
77.6
44.4
89.3
64.0
34.0
72.4
40.2
68.1
21.3
83.3
74.2
66.8
73.4
81.1
80.6
67.5
57.3
66.3
14588
10.4
10.4
10.6
5.5
1.9
10.6
14.9
31.4
3.2
5.6
16.8
5.7
7.7
14.6
2.8
6.7
5.7
0.0
11.8
5.5
0.0
0.7
2.7
4.8
21.3
2.7
3.5
4.2
23.2
24.7
15.9
27.0
30.0
25.9
2252

Theft/Burglary

All (Rural + Urban)

9.3
6.4
9.2
13.8
19.6
0.2
3.3
25.8
4.5
1.2
0.3
9.1
2.3
4.0
8.0
16.6
13.9
22.7
0.0
17.6
0.0
0.0
0.3
14.5
2.0
12.0
11.7
18.5
13.2
4.4
17.1
17.6
23.3
12.5
2011
4.4
3.7
20.4
1.7
4.6
3.5
2.0
14.4
0.9
2.9
0.0
2.7
2.9
3.1
1.4
3.6
3.6
20.5
0.0
3.9
0.0
0.0
0.1
7.2
8.7
0.7
7.1
7.9
7.1
12.9
6.7
5.3
1.3
4.9
947

Chronic illnesses

Urban

Physical disability

Rural

8.8
7.6
7.7
11.0
21.7
2.1
5.5
20.0
7.4
2.8
1.9
8.9
1.6
10.3
11.0
7.1
11.2
53.5
1.1
9.5
3.3
16.6
2.7
15.1
30.0
8.7
12.5
16.2
7.7
6.9
5.7
13.0
2.0
8.0
1904

Economic burden of
higher education

Table S4.3a: Distribution of Households Reporting Relevance of Insurance by Reasons (Insured) (Percentage)

Untimely death

60.7
63.9
31.7
79.7
61.4
72.3
60.3
47.7
91.2
55.3
44.3
69.4
91.5
60.0
55.5
94.0
38.3
36.4
53.8
84.4
94.0
50.4
82.5
68.6
30.0
91.3
73.9
66.2
37.9
31.1
48.9
43.9
23.3
31.8
13082

Investment

25.7
23.8
7.0
3.8
48.9
36.9
18.7
36.0
5.6
24.6
23.4
35.5
24.0
39.0
27.1
12.3
17.2
39.8
59.1
27.5
97.3
47.6
86.7
38.0
72.7
47.3
40.3
31.1
6.7
8.4
14.8
3.4
1.3
0.6
5545

9.7
6.9
0.7
3.8
4.1
8.0
4.7
12.1
1.4
10.4
5.6
11.6
14.4
33.9
5.9
18.8
3.9
2.3
0.0
4.2
10.0
5.5
16.4
7.1
14.0
0.7
3.8
9.7
15.2
60.2
4.5
2.2
0.0
0.2
2099

Tax benefit

1.4
0.6
0.0
0.2
0.4
3.8
0.6
0.9
0.8
0.0
0.3
3.6
5.6
10.1
5.1
0.2
0.3
10.2
0.0
0.2
0.0
22.1
0.7
0.0
0.0
0.0
0.0
0.1
0.4
1.0
0.6
0.0
0.0
0.0
296

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand

Northern Region

All India

State/UT

% Households
feel insurance is
relevant

54.0
62.8
40.0
71.9
67.7
61.7
69.6
38.6
44.0
73.7
62.5
44.7
14.3
17.1
50.0
27.5
55.2
5.6
41.8
86.2
100.0
89.5
97.5
58.1
65.0
75.0
59.3
54.1
52.7
2.0
67.4
79.8
47.4
60.7
1747

Natural calamity

22.2
16.3
0.0
21.7
38.8
5.4
15.6
20.1
7.1
16.3
6.0
18.9
51.8
24.1
21.9
13.6
22.0
0.0
37.9
16.7
0.0
33.5
1.3
22.3
61.5
13.3
4.8
34.9
47.0
0.0
27.8
55.6
73.9
60.0
388

Crop failure

14.4
8.7
37.5
0.0
0.0
0.0
6.0
13.4
0.0
14.8
12.0
10.2
25.9
16.0
5.0
22.7
5.5
9.9
48.5
1.5
0.0
5.6
0.0
10.2
0.0
0.0
7.2
16.3
43.5
50.0
36.3
47.6
42.2
48.2
251

Accidents
64.8
69.8
87.5
60.9
50.7
94.6
64.7
89.3
52.6
74.7
78.0
59.6
51.8
36.1
77.6
63.6
78.7
98.8
97.0
44.2
20.0
89.4
34.6
62.4
15.4
73.3
77.1
53.5
64.8
50.0
91.8
46.0
31.7
52.9
1132

Theft/Burglary
8.4
8.2
0.0
8.7
4.5
2.7
15.6
22.3
2.8
3.4
14.0
2.1
0.0
8.0
1.0
4.5
3.7
0.0
1.5
2.2
0.0
0.0
2.6
6.1
23.1
0.0
2.4
8.1
24.9
0.0
13.9
30.2
52.8
30.6
147

Physical
disability
8.9
5.7
12.5
4.3
34.3
0.0
0.6
20.1
4.3
1.5
0.0
7.3
0.0
8.0
6.0
9.1
9.1
0.0
0.0
17.4
0.0
11.2
0.0
7.6
0.0
0.0
9.6
8.1
22.5
0.0
16.0
30.2
31.7
23.5
155

Chronic illnesses
3.6
2.9
12.5
0.0
1.5
2.7
1.2
8.9
2.8
3.8
0.0
2.3
6.5
8.0
1.0
4.5
0.0
39.5
0.0
2.2
0.0
5.6
0.0
7.1
0.0
0.0
8.4
8.1
5.9
0.0
7.5
6.3
10.6
3.5
63

Economic burden
of higher
education
4.9
2.3
0.0
21.7
0.0
0.0
0.0
11.2
7.1
0.8
0.0
3.8
0.0
0.0
8.0
0.0
3.7
39.5
3.0
2.9
0.0
5.6
0.0
8.6
38.5
6.7
9.6
3.5
12.3
0.0
2.1
20.6
42.2
14.1
86

Untimely death
55.0
50.7
12.5
52.2
50.7
62.2
32.3
55.8
91.0
55.4
24.0
68.6
90.7
40.1
62.7
81.8
20.1
98.8
72.7
88.5
85.0
61.5
76.9
68.0
46.2
86.7
74.7
61.6
28.5
0.0
50.2
23.8
0.0
11.8
961

Investment
16.9
12.7
25.0
4.3
49.3
35.1
1.8
22.3
1.4
11.0
2.0
23.9
38.9
12.0
7.0
0.0
1.8
0.0
15.2
16.7
95.0
16.8
79.5
27.4
53.8
33.3
20.5
29.1
5.9
50.0
10.7
3.2
0.0
2.4
296

Tax benefit
1.3
1.8
0.0
13.0
0.0
10.8
0.6
6.7
0.0
0.8
0.0
0.9
0.0
8.0
0.0
4.5
3.7
0.0
0.0
0.0
0.0
0.0
0.0
0.5
7.7
0.0
0.0
0.0
1.2
100.0
1.1
0.0
0.0
0.0
22

Others
1.7
1.1
0.0
0.0
0.0
2.7
0.0
6.7
5.7
0.0
0.0
2.9
6.5
24.1
3.0
0.0
1.8
9.9
0.0
0.0
0.0
22.4
0.0
1.5
0.0
6.7
0.0
2.3
1.2
50.0
2.1
0.0
0.0
0.0
30

% Households
feel insurance is
relevant
59.6
67.5
26.7
46.2
74.7
58.9
75.6
42.3
59.3
77.5
77.3
54.3
6.5
27.9
72.8
31.7
46.5
1.6
33.9
84.0
96.7
83.3
92.7
55.1
43.3
86.2
58.4
51.0
55.2
15.9
75.7
73.3
60.0
62.6
2845

Natural calamity
20.0
15.1
75.0
14.8
32.1
18.9
11.4
30.0
12.6
9.3
4.3
15.0
70.8
28.9
9.7
23.7
45.8
49.5
44.2
4.5
0.0
72.0
0.0
25.4
46.2
15.5
17.1
31.9
42.2
12.0
35.1
51.1
38.9
49.7
570

Crop failure
9.6
3.3
0.0
0.0
1.8
1.9
2.9
18.9
0.7
2.9
2.1
5.6
0.0
50.0
1.4
0.0
10.0
0.0
27.9
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
2.6
40.4
3.0
36.5
45.5
27.8
49.7
272

Accidents
63.4
75.8
75.0
73.8
54.5
90.6
72.9
58.3
41.4
82.4
71.6
50.8
53.1
57.7
54.4
78.9
77.4
0.0
32.6
54.0
58.6
76.0
24.6
68.0
46.2
85.1
75.1
61.2
64.6
87.0
78.7
56.8
61.1
52.7
1805

Theft/Burglary
8.6
7.8
0.0
11.5
2.7
11.3
9.6
36.3
2.1
3.1
8.6
2.7
17.7
13.5
2.3
0.0
5.7
49.5
0.0
2.5
0.0
0.0
0.0
6.4
15.4
0.0
2.4
9.8
25.1
3.0
18.3
31.8
61.1
27.8
245
8.8
6.0
12.5
23.0
25.0
0.0
1.1
25.2
2.1
1.0
0.0
6.3
0.0
3.8
2.8
15.8
12.9
0.0
0.0
14.9
0.0
4.0
0.0
12.1
0.0
7.7
10.6
15.0
19.7
15.0
16.9
27.3
72.2
13.6
250

Physical
disability

Urban

4.2
2.6
12.5
1.6
1.8
1.9
1.8
15.8
0.7
2.2
0.0
3.2
0.0
17.3
0.5
5.3
0.0
49.5
0.0
6.0
0.0
8.0
0.0
10.5
7.7
3.9
13.1
9.8
6.4
3.0
8.4
12.5
11.1
1.8
119

Chronic illnesses

Rural

56.1
61.2
87.5
68.9
53.6
79.2
51.2
42.6
94.1
50.1
40.6
63.6
70.8
50.0
35.0
86.8
43.0
49.5
0.0
87.8
96.5
68.0
91.1
62.0
53.9
85.1
64.4
56.7
31.3
81.0
47.1
20.5
5.6
16.6
1597

Economic burden
of higher
education

Table S4.3b: Distribution of Households Reporting Relevance of Insurance by Reasons (Uninsured) (Percentage)

Untimely death

84
6.8
5.8
25.0
14.8
13.4
1.9
3.3
18.9
7.0
1.9
0.0
7.2
0.0
5.8
7.8
2.6
0.0
0.0
44.2
2.5
51.7
8.0
0.0
9.9
30.8
3.9
7.3
11.1
12.0
3.0
5.6
14.8
16.7
17.2
194

Investment
22.5
14.3
0.0
3.3
50.9
1.9
3.3
31.5
7.0
14.4
4.3
38.8
0.0
50.0
30.9
5.3
1.4
198.1
67.4
19.8
41.4
12.0
88.7
38.8
61.5
34.8
32.6
42.3
5.3
9.0
12.7
2.3
0.0
0.6
641

Tax benefit
2.6
3.6
12.5
0.0
2.7
1.9
1.5
23.7
1.4
3.4
1.1
1.3
0.0
11.5
0.5
2.6
1.4
0.0
0.0
0.0
3.4
0.0
0.6
4.8
15.4
0.0
3.3
5.9
1.6
9.0
2.1
0.0
0.0
0.6
74

1.8
0.4
0.0
0.0
0.9
1.9
0.0
1.6
0.0
0.2
1.1
5.0
0.0
3.8
14.3
2.6
5.7
49.5
0.0
0.5
0.0
12.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
2.8
0.0
0.0
0.0
52

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

85

% Households feel
insurance is relevant

57.3
65.7
32.0
51.2
71.9
60.0
73.2
40.7
53.2
76.0
71.4
50.1
10.6
23.5
63.6
30.0
50.0
3.9
38.3
84.9
98.0
85.7
94.2
56.2
52.0
81.6
58.7
52.1
54.3
11.3
72.1
75.9
55.1
62.0
4593

State/UT

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample
20.9
15.5
37.5
16.7
34.6
13.3
13.0
25.9
10.8
12.0
4.9
16.5
58.3
26.9
13.5
20.0
35.3
8.3
40.4
9.4
0.0
56.0
0.4
24.2
53.8
14.7
12.2
33.0
43.9
11.4
32.2
53.0
50.8
53.2
958

Natural
calamity

11.4
5.4
18.8
0.0
1.1
1.1
4.1
16.6
0.5
7.5
5.6
7.4
19.4
38.4
2.5
8.3
8.0
8.3
40.4
0.6
0.0
2.3
0.0
4.7
0.0
0.0
2.9
7.5
41.5
5.7
36.5
46.4
32.7
49.2
523

Crop
failure

64.0
73.4
81.3
70.2
53.1
92.2
69.8
71.2
45.1
79.4
73.9
54.2
53.4
50.0
61.7
73.3
77.9
82.6
71.6
50.1
42.9
81.7
27.8
65.9
30.8
80.9
75.9
58.4
64.7
85.1
83.9
52.3
50.8
52.8
2938

Accidents

8.5
7.9
0.0
10.7
3.4
7.8
11.9
30.5
2.4
3.2
10.5
2.5
4.9
11.5
1.9
1.7
4.8
8.3
0.9
2.4
0.0
0.0
0.8
6.3
19.2
0.0
2.4
9.2
25.0
2.8
16.5
31.1
58.1
28.7
392

Theft/Burglary

8.8
5.9
12.5
17.9
28.5
0.0
0.9
23.1
2.8
1.2
0.0
6.7
0.0
5.1
3.8
13.3
11.2
0.0
0.0
15.9
0.0
7.0
0.0
10.4
0.0
4.9
10.2
12.5
20.7
14.2
16.5
28.5
58.1
16.9
405

Physical
disability

4.0
2.7
12.5
1.2
1.7
2.2
1.6
12.9
1.4
2.8
0.0
2.8
4.9
14.1
0.6
5.0
0.0
41.3
0.0
4.4
0.0
7.0
0.0
9.2
3.8
2.5
11.2
9.2
6.3
2.8
8.1
9.9
10.9
2.4
182

Chronic
illnesses

All (Rural + Urban)

6.1
4.4
12.5
16.7
8.4
1.1
2.1
15.7
7.1
1.5
0.0
4.5
0.0
3.8
7.9
1.7
1.6
33.0
1.8
2.7
30.6
7.0
0.0
9.4
34.6
4.9
8.3
8.3
12.1
2.8
4.2
17.2
25.4
16.1
280

Economic burden of
higher education

Table S4.3c: Distribution of Households Reporting Relevance of Insurance by Reasons (Uninsured: Rural + Urban) (Percentage)

55.7
57.0
50.0
64.3
52.5
72.2
44.0
48.1
93.1
52.1
34.9
66.8
87.4
46.1
43.8
85.0
32.9
90.9
61.5
88.1
91.8
65.3
86.6
64.3
50.0
85.8
68.6
58.4
30.3
76.6
48.3
21.9
3.6
15.0
2559

Untimely
death

20.4
13.7
12.5
3.6
50.3
15.6
2.7
27.7
5.2
13.1
3.5
32.9
29.1
37.2
23.3
3.3
1.6
33.0
35.8
18.6
63.3
14.0
85.8
34.4
57.7
34.3
27.7
37.6
5.5
11.4
11.9
2.6
0.0
1.2
937

Investment

2.1
2.9
6.3
3.6
1.7
5.6
1.1
16.6
0.9
2.3
0.7
1.1
0.0
10.2
0.3
3.3
2.4
0.0
0.0
0.0
2.0
0.0
0.4
3.1
11.5
0.0
1.9
3.8
1.4
14.2
1.7
0.0
0.0
0.4
96

Tax benefit

1.8
0.7
0.0
0.0
0.6
2.2
0.0
3.7
1.9
0.1
0.7
4.2
4.9
10.2
10.7
1.7
4.0
16.5
0.0
0.3
0.0
16.3
0.0
0.6
0.0
2.5
0.0
0.8
1.0
2.8
2.5
0.0
0.0
0.0
82

Others

86

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

17.94
13.89
35
15.63
15.15
8.33
5.42
35.96
6.37
14.29
17.5
17.57
28.57
37.4
26.77
36.25
13.54
7.26
12.66
6.29
0
5.26
1.27
23.89
25
25
23.57
23.9
24.48
94.12
4.35
1.27
21.05
7.14
581

47.36
0.96
13.75
1.56
2.74
0.84
0.31
2.60
0.63
0.07
0.00
49.06
35.65
16.48
44.60
34.48
59.68
68.49
15.00
29.81
0.00
95.06
0.00
40.75
100.00
0.00
45.46
34.21
77.97
97.92
66.15
99.67
0.00
20.01
275
46.67
1.00
6.25
0.78
2.24
0.42
0.21
3.65
1.88
0.14
0.00
40.43
16.20
25.64
46.46
10.34
104.44
30.44
5.00
29.81
0.00
0.00
0.00
46.92
80.00
0.00
51.52
44.74
62.09
62.50
82.69
99.67
0.00
70.03
271

Companies
Enjoy
% of HHs
'swallow'
present
who feel
hardinsurance instead of
earned
securing
is not
money
relevant to future
them

Rural

88.68
0.48
0.00
0.00
1.25
0.00
0.31
2.34
0.63
0.07
0.00
86.30
103.71
49.45
63.19
79.31
44.76
60.88
94.99
29.81
0.00
0.00
98.43
87.67
100.00
100.00
81.82
100.00
73.64
77.08
115.77
99.67
71.26
30.01
515

Do not
feel the
need

21.35
0.37
0.00
0.78
0.00
5.04
0.00
0.52
0.16
0.00
0.31
37.70
29.17
38.46
16.73
24.14
14.92
68.49
5.00
39.75
0.00
95.06
0.00
8.64
20.00
100.00
0.00
13.16
14.44
4.17
66.15
99.67
47.51
10.00
124

Others

18.84
15.33
43.33
30.3
12
13.33
10.36
50.34
3.39
11.73
8.4
17.49
50.65
26.26
8.84
35.83
29.86
4.76
30.71
5.88
3.33
10
5.03
31.16
40
6.9
34.93
30
20.57
65.7
6.49
3.33
6.67
4.81
899
41.47
0.71
4.29
0.65
2.00
0.48
0.36
2.57
0.36
0.24
0.00
47.92
34.04
16.38
56.94
25.58
35.72
33.08
97.43
42.52
0.00
0.00
11.04
43.28
41.67
48.31
31.36
53.16
39.76
35.68
81.96
75.08
0.00
38.50
169
42.36
0.71
2.86
2.27
0.57
0.48
0.12
3.43
0.54
0.16
0.00
37.75
38.58
22.52
102.49
25.58
33.49
99.25
2.56
28.34
0.00
0.00
22.09
37.09
50.00
0.00
40.90
33.22
33.83
23.30
73.76
100.10
99.95
77.00
373

Companies
Enjoy
% of HHs
who feel present 'swallow'
hardinsurance instead
earned
of
is not
money
relevant to securing
future
them

Urban

Table S4.3d: Distribution of Households Reporting Relevance of Insurance by Reasons (Insured) (Percentage)

79.61
0.50
1.43
1.30
0.57
0.48
0.12
2.86
0.00
0.08
0.36
67.16
102.12
53.23
45.55
86.05
69.21
66.17
0.00
49.60
100.10
33.33
66.27
88.80
100.00
96.62
73.62
99.67
72.40
74.28
57.37
100.10
49.98
61.60
381

Do not
feel the
need

19.90
0.28
2.86
0.65
0.86
0.00
0.12
0.29
0.18
0.08
0.36
29.40
22.69
36.85
15.18
34.89
22.33
66.17
5.13
28.34
0.00
66.67
22.09
7.87
0.00
0.00
4.09
12.18
20.77
16.02
98.35
0.00
0.00
7.70
716

Others

Rural + Urban

18.48
14.77
40
27.44
13.25
11.33
8.38
44.11
4.58
12.75
12.06
17.52
39.13
30.79
16.06
36
23.33
6.23
20.7
6.05
2
8.16
3.88
28.45
34
14.29
30.37
27.89
22.02
75.08
5.57
2.51
12.24
5.61
1480
43.78
0.84
9.33
0.92
2.40
0.67
0.33
2.59
0.50
0.15
0.00
26.23
26.50
11.20
38.44
30.88
36.14
58.18
35.04
24.81
0.00
32.68
19.83
77.42
100.00
98.04
99.70
66.17
36.10
85.18
87.81
93.01
0.00
5.26
648

44.05
0.86
4.67
1.83
1.46
0.45
0.17
3.54
1.25
0.15
0.00
21.10
22.43
16.48
51.26
20.59
43.67
14.46
1.71
19.29
0.00
0.00
39.65
58.06
100.00
0.00
70.84
50.98
25.37
75.71
19.21
11.63
61.26
12.78
652

Companies
Enjoy
% of HHs
'swallow'
present
who feel
hardinsurance instead of
earned
securing
is not
money
relevant to future
them

83.17
0.49
0.67
0.92
0.93
0.22
0.22
2.59
0.33
0.07
0.17
40.99
78.49
34.93
45.34
88.24
55.72
59.27
16.24
27.56
0.00
32.68
138.78
96.06
85.71
49.02
94.45
98.72
32.52
37.86
74.09
81.39
85.76
8.27
1231

Do not
feel the
need

20.47
0.33
1.33
0.69
0.40
2.68
0.06
0.41
0.17
0.04
0.33
17.93
19.37
25.70
12.81
32.35
18.07
87.82
2.56
22.05
0.00
98.04
39.65
15.05
14.29
49.02
7.87
17.36
24.39
56.78
49.39
2.33
73.51
1.50
303

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

87

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand

Northern Region

All India

State/UT

2.33
1.20
7.50
0.78
0.25
0.84
0.73
5.48
1.10
0.35
1.56
3.24
2.44
4.32
2.14
0.63
3.03
0.00
0.00
7.86
1.25
0.00
0.94
2.65
3.75
1.25
3.04
2.34
3.24
2.27
1.25
0.31
20.00
5.20
263

Only for
rich
3.94
1.59
2.50
2.34
1.25
0.42
0.31
10.97
1.25
0.56
0.31
3.30
17.07
1.82
1.13
0.63
2.78
0.00
0.00
4.58
0.00
1.25
0.94
2.28
6.25
0.00
2.33
2.03
11.85
48.87
2.50
2.18
0.00
2.15
445

Only for
middle class

182

33

0.29
0.15
1.25
0.78

87.98
93.48
88.75
89.84
98.25
97.47
92.98
77.02
89.36
97.64
97.81
87.47
70.03
78.64
93.44
87.15
88.89
73.68
100.00
85.11
98.75
97.50
98.13
90.15
86.25
91.25
90.16
90.48
74.22
44.84
67.14
94.70
78.75
89.78
9943

1.61
0.48
0.00
0.78
0.00
0.42
0.84
1.57
0.63
0.14
0.00
1.54
3.48
2.50
1.51
0.00
2.78
0.00
0.00
1.15
0.00
1.25
0.00
3.68
3.75
1.25
3.22
4.37
2.97
3.02
4.64
2.49
0.00
1.97
0.42
0.10
0.26
0.16
0.07
0.00
0.33
0.00
0.45
0.38
0.63
0.00
0.00
0.00
0.65
0.00
0.00
0.00
0.15
0.00
0.00
0.00
0.31
0.63
0.00
2.14
0.00
0.00
0.00

None

For all
classes

Only for poor


class

Insured

3.85
3.10
5.47
0.25
0.42
5.03
4.70
7.51
1.25
0.31
0.00
4.13
6.97
12.27
1.39
10.97
2.53
26.32
0.00
0.65
0.00
0.00
0.00
1.10
0.00
6.25
1.25
0.47
7.10
1.01
22.32
0.31
1.25
0.90
435

Can't say

95

74

2.28
1.55
0.00
3.13
0.00
0.00
1.26
0.87
4.38
1.68
0.00
1.53
1.27
2.44
3.08
1.25
2.15
0.56
0.64
1.32
0.00
0.00
1.27
6.53
0.00
0.00
6.43
8.28
2.92
0.00
5.76
1.28
0.00
3.57

2.92
1.72
0.00
6.25
0.00
0.00
0.42
12.17
0.00
0.84
0.00
1.53
5.06
3.25
1.54
0.00
2.15
0.56
0.00
1.97
0.00
5.00
0.00
4.15
10.00
5.00
3.57
3.82
8.35
29.41
0.72
2.56
5.00
4.29
12.68
6.12
30.00
6.25
5.05
22.03
1.68
7.83
5.63
5.60
3.75
20.71
20.25
21.95
16.41
23.75
21.51
16.67
15.29
45.39
25.00
0.00
2.53
18.10
35.00
10.00
20.71
14.65
5.01
13.73
2.16
0.00
5.00
4.29
410

None

0.41
0.43
10.00
0.00
0.00
1.69
0.00
0.87
0.00
0.28
0.00
0.17
0.00
0.00
0.51
0.00
1.08
0.00
0.00
0.00
0.00
0.00
0.00
0.30
0.00
0.00
0.71
0.00
1.04
0.00
2.16
1.28
0.00
0.71

For all
classes
58.40
71.47
55.00
62.50
86.87
72.88
70.17
60.00
41.25
85.43
77.50
47.11
21.52
39.02
57.44
26.25
58.06
10.00
67.52
46.05
75.00
90.00
96.20
52.52
45.00
65.00
51.43
52.87
58.66
50.98
56.83
79.49
40.00
57.14
1890

Uninsured
Only for
poor class

Only for
middle
class

Only for
rich

Table S4.4a: Distribution of Households Based on Their Perception about the Class to Which Insurance Is Relevant (Rural) (Percentage)

13

23.30
18.71
5.00
21.88
8.08
3.39
26.47
18.26
48.75
6.16
18.75
28.95
51.90
33.33
21.03
48.75
15.05
72.22
16.56
5.26
0.00
5.00
0.00
18.40
10.00
20.00
17.14
20.38
24.01
5.88
32.37
15.38
50.00
30.00
754

Can't say

88

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All sample

State/UT

2.52
1.45
1.43
0.98
1.14
3.33
0.60
7.43
0.36
0.79
1.09
2.78
1.60
2.04
2.61
2.50
2.01
0.00
0.00
8.58
0.00
1.43
0.48
2.04
2.86
1.43
1.43
2.44
4.69
3.68
0.78
1.07
1.43
10.63
274

Only for
rich

3.42
2.61
1.43
0.98
4.57
0.95
0.48
20.29
1.08
0.48
0.36
2.81
10.58
3.31
0.58
0.36
0.00
0.00
0.00
7.11
0.00
1.43
0.95
3.32
7.14
1.43
4.09
2.58
6.21
19.63
0.78
4.29
0.00
1.75
372

Only for
middle
class
1.52
0.57
0.00
1.31
0.00
0.00
0.60
1.43
1.08
0.32
0.00
0.90
0.64
1.78
1.16
0.00
1.43
6.94
0.00
0.00
0.00
2.86
0.00
4.45
10.00
0.00
4.91
4.02
2.57
3.07
2.34
5.36
0.00
1.43
165

Only for
poor class

Insured

88.94
93.65
97.14
94.43
94.29
93.81
96.90
69.71
91.74
97.38
98.18
89.02
75.64
83.97
94.35
90.00
95.13
56.94
87.50
83.89
98.57
94.29
98.33
89.06
78.57
95.71
88.75
89.67
78.70
68.10
71.29
88.93
98.57
86.19
9664

For all
classes

0.25
0.12
0.00
0.00
0.00
0.48
0.00
0.29
0.18
0.16
0.00
0.28
0.00
1.02
0.14
0.00
0.00
1.39
0.00
0.21
1.43
0.00
0.24
0.38
1.43
0.00
0.20
0.43
0.40
0.00
1.37
0.36
0.00
0.00
27

None

3.35
1.61
0.00
2.30
0.00
1.43
1.43
0.86
5.57
0.87
0.36
4.21
11.54
7.89
1.16
7.14
1.43
34.72
12.50
0.21
0.00
0.00
0.00
0.75
0.00
1.43
0.61
0.86
7.42
5.52
23.44
0.00
0.00
0.00
364

Can't say

12.56
9.38
10.00
25.00
1.33
21.59
7.30
24.00
6.33
6.13
1.65
17.95
3.95
16.47
13.99
12.61
22.70
4.72
36.22
43.26
0.00
0.00
3.37
17.70
34.48
16.67
16.35
17.11
6.06
18.91
3.21
0.00
0.00
1.85
600

Only for
rich

1.90
1.89
0.00
1.52
0.00
0.00
2.53
10.67
1.27
0.37
1.65
0.87
0.00
2.35
0.00
0.00
0.71
0.00
0.00
2.33
0.00
3.33
1.12
1.95
6.90
0.00
1.44
2.01
3.84
7.46
0.53
6.67
0.00
2.59
91

Only for
middle
class

Table S4.4b: Distribution of Households Based on Their Perception about the Class to Which Insurance Is Relevant (Urban) (Percentage)

1.82
1.22
0.00
4.55
0.00
0.00
1.40
1.33
2.53
0.37
0.83
1.33
0.00
0.59
3.85
0.00
2.13
0.79
0.00
0.93
0.00
6.67
0.00
3.54
6.90
0.00
2.88
4.03
2.85
1.00
3.74
3.33
0.00
3.70
87

Only for
poor
class
63.09
73.03
70.00
51.52
88.00
64.77
71.07
60.67
55.70
85.13
85.95
53.64
11.84
42.94
70.98
44.54
56.74
5.51
37.01
49.77
100.00
86.67
94.94
64.07
48.28
83.33
67.31
61.41
57.80
43.78
59.36
66.67
70.00
61.85
3012

For all
classes

Uninsured

0.66
0.44
3.33
0.76
0.00
1.14
0.00
0.67
0.00
0.56
0.83
0.27
0.00
0.59
0.00
0.84
0.71
0.79
0.00
0.00
0.00
0.00
0.00
0.35
0.00
0.00
0.48
0.34
2.10
3.98
2.67
0.00
0.00
1.48
32

None

19.96
14.04
16.67
16.67
10.67
12.50
17.70
2.67
34.18
7.43
9.09
25.95
84.21
37.06
11.19
42.02
17.02
88.19
26.77
3.72
0.00
3.33
0.56
12.39
3.45
0.00
11.54
15.10
27.35
24.88
30.48
23.33
30.00
28.52
953

Can't say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

89

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

2.42
1.32
4.67
0.92
0.67
2.01
0.67
6.41
0.75
0.56
1.34
3.01
2.00
3.24
2.36
1.50
2.55
0.00
0.00
8.17
0.67
0.67
0.68
2.35
3.33
1.33
2.29
2.39
3.98
3.05
1.03
0.67
11.33
8.08
536

Only for
rich

3.68
2.08
2.00
1.39
2.80
0.67
0.39
15.42
1.17
0.52
0.34
3.06
13.69
2.52
0.88
0.50
1.48
0.00
0.00
5.69
0.00
1.33
0.95
2.79
6.67
0.67
3.15
2.32
8.98
32.73
1.68
3.16
0.00
1.94
816

Only for
middle
class
1.57
0.52
0.00
1.15
0.00
0.22
0.72
1.50
0.84
0.22
0.00
1.23
2.00
2.16
1.35
0.00
2.15
5.49
0.00
0.64
0.00
2.00
0.00
4.06
6.67
0.67
4.01
4.19
2.77
3.05
3.54
3.83
0.00
1.68
348

Only for
poor
class
88.45
93.56
92.67
93.07
96.40
95.75
94.82
73.53
90.47
97.52
97.98
88.22
72.95
81.15
93.86
88.48
91.81
60.44
90.43
84.57
98.67
96.00
98.24
89.61
82.67
93.33
89.50
90.06
76.49
57.67
69.12
92.01
88.00
87.88
19607

For all
classes

Insured (Rural + Urban)

0.27
0.14
0.67
0.23
0.00
0.45
0.06
0.27
0.17
0.11
0.00
0.30
0.00
0.72
0.27
0.33
0.00
1.10
0.00
0.46
0.67
0.00
0.14
0.26
0.67
0.00
0.10
0.37
0.51
0.00
1.77
0.17
0.00
0.00
60

None

3.61
2.39
0.00
3.23
0.13
0.89
3.34
2.86
6.61
1.07
0.34
4.17
9.35
10.20
1.28
9.18
2.01
32.97
9.57
0.46
0.00
0.00
0.00
0.93
0.00
4.00
0.95
0.67
7.26
3.50
22.85
0.17
0.67
0.42
800

Can't say

12.61
8.10
18.00
21.34
2.81
21.77
5.05
16.98
6.05
5.92
2.49
19.16
12.26
18.77
14.97
17.09
22.22
11.73
24.65
44.14
10.00
0.00
3.11
17.85
34.69
14.00
18.10
16.26
5.67
17.16
2.76
0.00
2.00
2.68
1010

Only for
rich

2.31
1.82
0.00
2.44
0.00
0.00
1.68
11.32
0.76
0.56
1.00
1.16
2.58
2.73
0.62
0.00
1.28
0.33
0.00
2.18
0.00
4.00
0.78
2.77
8.16
2.00
2.30
2.64
5.52
14.85
0.61
5.05
2.00
3.17
185

Only for
middle
class

Table S4.4c: Distribution of Households Based on Their Perception about the Class to Which Insurance Is Relevant (Rural+Urban) (Percentage)

2.01
1.35
0.00
4.27
0.00
0.00
1.35
1.13
3.27
0.89
0.50
1.42
0.65
1.37
3.53
0.50
2.14
0.65
0.35
1.09
0.00
4.00
0.39
4.66
4.08
0.00
4.31
5.49
2.87
0.66
4.60
2.53
0.00
3.66
161

Only for
poor
class
61.20
72.42
64.00
53.66
87.55
68.03
70.71
60.38
49.87
85.25
82.59
50.77
16.77
41.30
65.49
37.19
57.26
8.14
53.87
48.23
90.00
88.00
95.33
59.76
46.94
76.00
60.92
58.46
58.12
46.20
58.28
71.72
58.00
60.24
4903

For all
classes

Uninsured (Rural + Urban)

0.34
0.21
0.50
0.85
0.33
0.00
0.00
0.00
0.00
0.00
0.33
0.00
0.00
0.57
0.22
1.71
2.64
2.45
0.51
0.00
1.22
45

0.56
0.44
6.00
0.61
0.00
1.36
0.00
0.75
0.00
0.45
0.50
0.22

None

21.31
15.87
12.00
17.68
9.64
8.84
21.21
9.43
40.05
6.93
12.94
27.27
67.74
35.49
15.18
44.72
16.24
78.83
21.13
4.36
0.00
4.00
0.39
14.63
6.12
8.00
13.79
16.92
26.11
18.48
31.29
20.20
38.00
29.02
1707

Can't say

90

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
Western Region
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT
10.52
7.98
8.75
3.17
4.99
7.98
6.58
14.92
9.74
8.48
3.76
7.36
4.84
2.92
3.96
8.52
7.83
0.00
9.09
16.30
5.00
2.56
6.58
8.71
12.50
23.75
7.76
7.19
23.43
45.84
9.82
7.81
31.25
29.01
1189

Saving tools
20.51
21.37
21.25
8.73
1.50
26.89
13.88
18.32
27.89
31.71
14.42
15.78
19.38
22.47
13.81
10.73
16.67
5.56
13.64
18.50
1.25
21.79
9.40
25.33
53.75
18.75
23.83
23.91
23.43
11.84
27.86
23.44
25.00
27.03
2318

Protection tool

Insured

49.69
46.72
32.50
15.08
1.00
52.10
59.81
50.52
32.01
53.34
70.53
53.37
75.43
63.15
26.47
53.31
32.58
88.89
77.27
57.68
93.75
75.64
83.70
49.26
33.75
48.75
53.61
47.50
50.52
42.07
56.96
67.81
42.50
41.26
5615

Both
19.28
23.92
37.50
73.02
92.52
13.03
19.73
16.23
30.36
6.47
11.29
23.49
0.35
11.46
55.75
27.44
42.93
5.56
0.00
7.52
0.00
0.00
0.31
16.69
0.00
8.75
14.80
21.41
2.62
0.25
5.36
0.94
1.25
2.70
2179

None

Table S4.5a: Distribution of Households Based on Their Perception about Insurance as a Tool (Rural) (Percentage)

9.95
6.75
5.00
0.00
4.08
10.17
0.85
10.34
4.86
12.61
0.00
11.59
29.76
4.27
3.59
10.00
6.59
5.07
7.01
30.57
20.00
0.00
13.75
9.52
10.00
20.00
12.32
5.70
13.96
50.98
5.76
2.53
15.00
1.43
322

Saving tools
15.63
19.11
10.00
12.90
2.04
25.42
3.81
20.69
13.19
38.10
8.75
12.64
10.71
9.40
12.31
5.00
14.29
8.70
12.10
21.66
10.00
30.00
12.50
18.45
45.00
5.00
19.57
15.82
12.50
28.43
10.79
7.59
10.00
5.71
506

Protection tool

Uninsured

26.45
18.58
30.00
9.68
0.00
38.98
7.20
32.76
14.58
23.81
23.75
38.89
28.57
28.21
8.21
20.00
13.19
74.64
65.61
34.39
70.00
65.00
68.75
18.75
25.00
20.00
18.84
17.72
21.04
18.63
48.20
5.06
0.00
7.86
856

Both

47.97
55.57
55.00
77.42
93.88
25.42
88.14
36.21
67.36
25.49
67.50
36.87
30.95
58.12
75.90
65.00
65.93
11.59
15.29
13.38
0.00
5.00
5.00
53.27
20.00
55.00
49.28
60.76
52.50
1.96
35.25
84.81
75.00
85.00
1553

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

91

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT
9.27
7.34
5.71
2.98
4.87
1.94
2.26
20.06
13.24
8.53
2.87
6.02
3.51
2.68
3.68
3.23
6.10
1.47
24.66
15.03
4.29
2.86
3.10
9.89
12.86
5.71
10.45
9.63
18.31
17.01
9.18
17.86
17.14
27.11
1007

Saving tools
20.79
21.16
25.71
15.23
2.58
19.90
16.69
14.61
35.18
28.76
12.54
13.48
16.61
15.09
11.18
13.98
13.66
2.94
41.10
15.74
5.71
17.14
7.38
33.01
45.71
7.14
27.46
38.22
23.98
23.16
17.97
24.64
20.00
29.67
2259

Protection tool

Insured

53.60
51.55
45.71
27.48
9.74
67.48
73.78
50.72
26.88
56.97
74.19
57.93
76.04
69.83
17.94
50.90
53.78
95.59
34.25
62.08
90.00
77.14
89.52
47.51
41.43
87.14
51.64
41.24
54.78
55.94
69.73
56.79
42.86
42.11
5824

Both
16.35
19.95
22.86
54.30
82.81
10.68
7.27
14.61
24.70
5.74
10.39
22.57
3.83
12.41
67.21
31.90
26.45
0.00
0.00
7.16
0.00
2.86
0.00
9.59
0.00
0.00
10.45
10.92
2.93
3.89
3.13
0.71
20.00
1.12
1777

None

Table S4.5b: Distribution of Households Based on Their Perception about Insurance as a Tool (Urban) (Percentage)

9.98
8.99
6.67
3.05
1.34
2.25
1.97
25.33
9.55
14.23
6.61
12.11
11.69
9.94
2.50
4.20
4.26
3.41
37.01
30.80
0.00
0.00
6.70
10.04
3.33
26.67
11.96
7.69
8.26
20.00
5.35
6.67
3.33
2.60
476

Saving tools
17.60
21.12
6.67
6.11
4.03
28.09
21.35
12.67
24.55
33.52
5.79
12.11
19.48
7.60
5.36
4.20
9.22
3.41
29.13
19.41
34.48
16.67
9.50
28.87
66.67
3.33
34.45
23.75
11.96
21.46
8.56
6.67
0.00
10.78
840

Protection tool

Uninsured

25.99
20.73
33.33
14.50
6.04
33.71
9.27
43.33
16.36
24.91
28.10
36.33
12.99
56.73
5.71
21.85
15.60
75.00
29.92
32.91
58.62
73.33
81.01
19.89
13.33
46.67
24.88
14.38
22.93
21.95
52.94
11.67
6.67
9.67
1241

Both
46.43
49.16
53.33
76.34
88.59
35.96
67.42
18.67
49.55
27.34
59.50
39.45
55.84
25.73
86.43
69.75
70.92
18.18
3.94
16.88
6.90
10.00
2.79
41.20
16.67
23.33
28.71
54.18
56.84
36.59
33.16
75.00
90.00
76.95
2217

None

92

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

9.91
7.68
7.33
3.04
4.93
5.18
4.56
17.37
11.33
8.50
3.34
6.70
4.15
2.80
3.83
6.04
7.03
1.16
21.05
15.71
4.67
2.70
4.60
9.30
12.67
15.33
9.02
8.46
20.83
29.94
9.51
12.50
24.67
28.00
2197

Saving tools
20.65
21.27
23.33
13.32
2.00
23.65
15.19
16.55
31.21
30.34
13.55
14.65
17.94
18.93
12.59
12.25
15.27
3.49
34.74
17.21
3.33
19.59
8.25
29.13
50.00
13.33
25.53
31.36
23.71
18.08
23.13
24.00
22.67
28.43
4577

Protection tool
51.60
49.03
38.67
23.83
5.07
59.23
66.33
50.62
29.68
55.03
72.24
55.61
75.75
66.36
22.50
52.18
42.43
94.19
44.21
59.73
92.00
76.35
87.01
48.39
37.33
66.67
52.69
44.24
52.69
49.72
63.06
62.67
42.67
41.71
11438

Both

Insured (Rural + Urban)

17.84
22.03
30.67
59.81
88.00
11.94
13.91
15.46
27.79
6.13
10.87
23.04
2.16
11.92
61.08
29.53
35.27
1.16
0.00
7.35
0.00
1.35
0.14
13.18
0.00
4.67
12.76
15.94
2.78
2.26
4.29
0.83
10.00
1.86
3955

None
9.97
8.11
6.00
2.47
2.43
5.41
1.52
18.80
7.69
13.58
3.98
11.88
21.12
7.64
2.95
6.53
5.17
4.42
20.42
30.71
8.16
0.00
8.88
9.85
6.00
24.00
12.10
7.00
10.38
30.29
5.52
5.03
8.00
2.20
799

Saving tools

Table S4.5c: Distribution of Households Based on Their Perception about Insurance as a Tool (Rural + Urban) (Percentage)

16.81
20.34
8.00
7.41
3.24
27.03
14.36
16.17
20.05
35.35
6.97
12.34
14.91
8.33
8.21
4.52
11.21
6.64
19.72
20.30
24.49
22.00
10.42
25.00
58.00
4.00
28.53
21.01
12.16
23.78
9.51
7.04
4.00
9.05
1347

Protection tool
26.17
19.89
32.00
13.58
3.64
35.81
8.45
38.72
15.66
24.47
26.37
37.45
21.12
45.14
6.74
21.11
14.66
74.78
49.65
33.50
63.27
70.00
77.22
19.47
18.00
36.00
22.48
15.54
22.23
20.85
50.92
9.05
4.00
9.05
2096

Both

Uninsured (Rural + Urban)

47.05
51.66
54.00
76.54
90.69
31.76
75.68
26.32
56.59
26.60
62.69
38.33
42.86
38.89
82.11
67.84
68.97
14.16
10.21
15.48
4.08
8.00
3.47
45.69
18.00
36.00
36.89
56.46
55.23
25.08
34.05
78.89
84.00
79.71
3769

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

93

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Full
28.91
40.65
7.59
4.69
31.92
13.56
65.28
22.57
5.03
50.55
68.03
13.94
11.11
7.61
13.48
21.25
22.61
27.78
0.00
19.22
2.50
5.00
3.13
20.43
23.75
16.25
18.21
22.46
33.47
1.76
37.43
35.31
50.00
48.74
3267

State/UT

All India
41.38
32.72
40.51
28.91
23.19
23.73
20.33
47.77
43.55
37.17
28.53
41.41
76.04
56.82
28.97
26.56
29.15
66.67
100.00
47.97
18.75
21.25
41.88
50.62
61.25
63.75
48.75
49.30
55.46
96.73
29.77
63.13
47.50
48.56
4676

Part

Insured

2.40
1.18
11.39
0.00
0.00
1.69
0.83
5.77
0.94
0.28
0.31
4.34
2.08
11.41
2.64
0.94
2.01
0.00
0.00
1.56
0.00
30.00
7.81
3.01
0.00
0.00
4.11
2.81
1.41
0.25
2.50
1.25
2.50
1.08
271

None
27.32
25.45
40.51
66.41
44.89
61.02
13.56
23.88
50.47
12.00
3.13
40.30
10.76
24.16
54.91
51.25
46.23
5.56
0.00
31.25
78.75
43.75
47.19
25.94
15.00
20.00
28.93
25.43
9.66
1.26
30.30
0.31
0.00
1.62
3087

Can't say
13.98
27.50
5.00
6.25
21.21
1.67
42.68
17.24
1.27
35.01
56.25
3.03
5.95
3.25
4.06
1.25
7.53
0.57
0.00
4.40
0.00
5.00
2.50
7.96
5.00
0.00
8.57
8.81
12.71
18.63
20.86
2.53
15.00
5.71
453

Full
20.11
15.69
20.00
18.75
15.15
8.33
7.95
32.76
8.92
17.93
21.25
22.71
15.48
21.95
9.14
12.50
16.13
8.52
82.80
16.98
5.00
10.00
15.00
21.24
35.00
45.00
18.57
18.87
23.54
72.55
10.07
16.46
0.00
8.57
651

Part

Table S4.6a: Distribution of Households Based on Their Perception about the Extent to Which Insurance Can Replace Physical Losses (Rural) (Percentage)

None
2.21
1.29
10.00
3.13
0.00
3.33
0.84
3.45
0.64
0.56
1.25
3.53
20.24
7.32
2.54
1.25
4.30
1.14
0.00
0.63
0.00
15.00
0.00
0.59
0.00
0.00
0.71
0.63
2.29
0.00
7.19
0.00
0.00
0.71
72

Uninsured

63.70
55.52
65.00
71.88
63.64
86.67
48.54
46.55
89.17
46.50
21.25
70.73
58.33
67.48
84.26
85.00
72.04
89.77
17.20
77.99
95.00
70.00
82.50
70.21
60.00
55.00
72.14
71.70
61.46
8.82
61.87
81.01
85.00
85.00
2062

Can't say

94

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

State/UT
Part
43.73
38.65
52.86
38.24
26.86
23.33
34.64
56.57
43.55
40.95
31.18
43.21
62.94
60.05
21.88
36.79
20.81
64.79
100.00
59.71
28.57
5.71
42.62
58.69
77.14
61.43
55.51
58.80
45.39
64.97
34.18
52.86
38.57
36.67
4752

Full
29.23
37.41
17.14
16.34
31.71
14.29
50.83
24.29
10.93
48.65
68.46
15.18
19.49
4.36
13.07
24.64
28.61
4.23
0.00
22.12
1.43
1.43
8.57
21.37
22.86
31.43
15.51
24.32
40.39
13.24
37.11
39.29
61.43
62.38
3176

Insured

2.43
1.37
7.14
1.63
0.00
10.00
0.60
4.29
0.72
0.24
0.00
4.28
4.79
6.78
2.35
1.07
5.49
0.00
0.00
0.54
0.00
55.71
4.29
2.26
0.00
0.00
3.47
1.86
1.71
3.05
0.98
3.57
0.00
0.63
264

None
24.61
22.57
22.86
43.79
41.43
52.38
13.93
14.86
44.80
10.16
0.36
37.32
12.78
28.81
62.70
37.50
45.09
30.99
0.00
17.63
70.00
37.14
44.52
17.68
0.00
7.14
25.51
15.02
12.51
18.74
27.73
4.29
0.00
0.32
2674

Can't say
14.83
25.80
6.67
3.79
22.15
1.11
34.92
19.33
5.46
36.06
52.89
3.91
5.19
1.73
3.77
4.17
9.15
0.00
0.00
7.53
0.00
3.33
2.78
10.70
0.00
16.67
7.62
13.33
13.97
7.66
20.74
13.33
10.00
14.87
708

Full
19.71
18.00
26.67
14.39
17.45
14.44
12.29
45.33
10.92
16.73
25.62
19.27
10.39
30.06
7.19
13.33
7.04
7.14
83.46
18.41
3.33
3.33
15.56
30.00
36.67
46.67
32.86
25.67
17.16
37.32
16.49
8.33
3.33
7.43
941

Part

Table S4.6b: Distribution of Households Based on Their Perception about the Extent to which Insurance Can Replace Physical Losses (Urban) (Percentage)

None
2.96
1.83
3.33
5.30
0.00
5.56
0.84
6.00
0.42
0.93
1.65
4.62
28.57
8.67
2.74
5.00
3.52
0.00
0.79
0.00
0.00
16.67
5.00
1.58
0.00
0.00
2.86
1.00
3.31
2.39
7.98
2.50
0.00
1.49
141

Uninsured

62.50
54.37
63.33
76.52
60.40
78.89
51.96
29.33
83.19
46.28
19.83
72.20
55.84
59.54
86.30
77.50
80.28
92.86
15.75
74.06
96.67
76.67
76.67
57.72
63.33
36.67
56.67
60.00
65.56
52.63
54.79
75.83
86.67
76.21
2984

Can't say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

95

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

State/UT
29.06
39.10
12.08
12.90
31.82
13.90
58.53
23.39
7.79
49.67
68.23
14.55
15.47
6.05
13.29
22.83
25.40
8.99
0.00
20.57
2.00
3.33
6.22
20.89
23.33
23.33
16.95
23.43
36.99
11.57
32.71
31.50
46.00
48.16
6442

Full
42.53
35.56
46.31
35.48
24.90
23.54
27.02
51.98
43.55
38.93
29.77
42.30
69.22
58.37
25.69
31.33
25.27
65.17
100.00
53.43
23.33
14.00
42.30
54.61
68.67
62.67
51.90
54.25
50.33
56.71
29.43
39.50
28.00
27.92
9428

Part

Insured

2.41
1.27
9.40
1.15
0.00
5.61
0.72
5.06
0.84
0.26
0.17
4.31
3.49
9.19
2.51
1.00
3.63
0.00
0.00
1.09
0.00
42.00
5.81
2.64
0.00
0.00
3.81
2.31
1.56
2.86
2.86
3.25
0.00
0.89
534

None
25.99
24.07
32.21
50.46
43.28
56.95
13.73
19.56
47.82
11.14
1.84
38.84
11.81
26.40
58.51
44.83
45.70
25.84
0.00
24.92
74.67
40.67
45.68
21.86
8.00
14.00
27.33
20.00
11.11
28.86
35.00
25.75
26.00
23.03
5761

Can't say
14.49
26.47
6.00
4.27
21.77
1.33
38.02
18.42
3.80
35.64
54.23
3.52
5.59
2.36
3.89
3.00
8.51
0.33
0.00
6.28
0.00
4.00
2.69
9.68
2.00
10.00
8.00
11.76
13.50
11.25
20.80
9.05
12.00
11.74
1161

Full
19.87
17.09
24.00
15.24
16.53
12.00
10.55
39.85
10.13
17.21
23.88
20.77
13.04
26.69
7.98
13.00
10.64
7.95
83.10
17.84
4.00
6.00
15.38
26.73
36.00
46.00
27.14
23.31
19.52
48.87
13.76
11.56
2.00
7.82
1592

Part
2.66
1.62
6.00
4.88
0.00
4.67
0.84
4.89
0.51
0.78
1.49
4.15
24.22
8.11
2.66
3.50
3.83
0.66
0.35
0.25
0.00
16.00
3.46
1.21
0.00
0.00
2.00
0.87
2.93
1.61
7.65
1.51
0.00
1.22
213

None

Uninsured

Table S4.6c: Distribution of Households Based on Their Perception about the Extent to Which Insurance Can Replace Physical Losses (Rural + Urban) (Percentage)

62.98
54.82
64.00
75.61
61.69
82.00
50.59
36.84
85.57
46.37
20.40
71.56
57.14
62.84
85.48
80.50
77.02
91.06
16.55
75.63
96.00
74.00
78.46
62.38
62.00
44.00
62.86
64.05
64.04
38.26
57.80
77.89
86.00
79.22
5045

Can't say

96

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

State/UT

25.78
2.50
6.25
3.44
23.22
21.25
27.50
23.57
22.62
30.22
2.26
24.42
36.25
48.75
49.91
2981

Full
26.38
30.48
8.75
4.69
28.68
3.39
51.41
9.95
3.76
38.56
47.19
19.95
9.72
16.37
12.12
55.00
29.59
31.58
Part
43.03
38.46
37.50
28.91
22.44
18.64
36.60
51.05
35.84
44.80
44.38
37.63
78.13
56.50
24.49
10.00
15.82
57.89
100.00
38.91
25.00
16.25
62.19
51.95
73.75
48.75
46.43
54.45
57.20
96.98
36.90
62.19
48.75
47.58
4863

Rural

Insured

None
2.12
2.53
8.75
0.78
0.00
0.85
2.09
9.95
2.19
1.80
2.50
2.74
3.47
6.05
1.77
0.31
1.79
0.00
0.00
0.31
0.00
33.75
1.56
0.88
0.00
0.00
1.25
0.78
0.94
0.00
1.78
1.25
2.50
0.36
240
Can't say
28.47
28.54
45.00
65.63
48.88
77.12
9.91
29.06
58.22
14.84
5.94
39.69
8.68
21.08
61.62
34.69
52.81
10.53
0.00
35.00
72.50
43.75
32.81
23.95
5.00
23.75
28.75
22.15
11.64
0.75
36.90
0.31
0.00
2.15
3217
Full
8.17
10.86
0.00
6.25
21.21
1.67
5.44
11.21
1.91
18.21
10.00
5.53
4.76
5.69
6.63
15.00
17.20
0.56
0.64
5.00
0.00
5.00
3.75
8.26
5.00
5.00
9.29
8.18
8.13
13.73
10.07
2.53
10.00
5.00
264
Part
19.14
12.59
15.00
21.88
14.14
6.67
5.86
30.17
5.10
16.81
1.25
21.71
15.48
19.51
5.61
7.50
7.53
7.22
81.53
18.13
10.00
15.00
28.75
23.60
55.00
30.00
20.71
21.38
25.42
76.47
12.95
16.46
5.00
8.57
620

Rural

Uninsured

Table S4.6d: Distribution of Households Based on Their Perception about the Extent to Which Insurance Can Replace Financial Losses (Rural) (Percentage)

None
3.28
4.22
25.00
0.00
0.00
3.33
1.67
7.76
1.27
4.48
13.75
3.52
21.43
9.76
2.55
2.50
1.08
0.56
0.00
1.25
0.00
5.00
0.00
0.00
0.00
0.00
0.00
0.00
2.71
0.00
7.91
1.27
0.00
0.71
106

Can't say
69.42
72.33
60.00
71.88
64.65
88.33
87.03
50.86
91.72
60.50
75.00
69.24
58.33
65.04
85.20
75.00
74.19
91.67
17.83
75.63
90.00
75.00
67.50
68.14
40.00
65.00
70.00
70.44
63.75
9.80
69.06
79.75
85.00
85.71
2247

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

97

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT
Full
27.42
31.57
10
10.46
26
3.81
48.21
20.63
9.5
42.86
44.8
16.5
14.7
12.59
7.36
55
19.42
5.56
0.0
22.86
0.0
1.43
10.24
27.99
18.57
41.43
23.27
30.9
36.41
22.4
17.97
35
60
60.32
2979
Part
45.38
42.54
58.57
44.44
26
24.76
43.69
57.02
37.28
44.76
49.46
43.03
69.01
64.65
17.32
16.43
22.61
62.5
100
52.86
64.29
5.71
55.71
56.43
81.43
54.29
56.12
54.36
47.96
63.34
41.6
56.79
40
38.1
4931

Urban

Insured

None
2.03
1.89
10
0.65
0.57
8.1
0.95
6.59
0.54
0.95
2.15
3.26
5.43
3.15
4.04
0.71
0.87
0.0
0.0
0.54
0.0
55.71
0.71
0.38
0.0
0.0
0.2
0.57
1.36
0.61
2.34
1.43
0.0
1.27
221
Can't say
25.17
23.99
21.43
44.44
47.43
63.33
7.14
15.76
52.69
11.43
3.58
37.2
10.86
19.61
71.28
27.86
57.1
31.94
0.0
23.75
35.71
37.14
33.33
15.2
0.0
4.29
20.41
14.16
14.27
13.65
38.09
6.79
0.0
0.32
2735
Full
10.47
13.66
10
0.76
19.33
3.33
11.98
18
3.38
21.15
15.7
5.45
6.49
6.9
3.07
18.33
6.94
0.0
0.0
7.11
0.0
3.33
4.44
12.96
3.33
20
12.86
13.29
11.14
12.92
7.98
6.67
10
14.07
500
Part
19.67
16.65
23.33
18.94
18.67
11.11
7.8
47.33
10.97
17.81
8.26
20.38
7.79
33.33
4.1
7.5
9.72
7.87
83.46
19.25
3.33
3.33
28.33
28.9
56.67
40
25.24
27.57
18.6
36.84
19.15
15
0.0
7.78
939

Urban

Uninsured

Table S4.6e: Distribution of Households Based on Their Perception about the Extent to Which Insurance Can Replace Financial Losses (Urban) (Percentage)

None
3.15
3.71
6.67
5.3
0.0
4.44
2.23
5.33
1.27
3.34
14.05
3.5
29.87
1.72
3.07
4.17
5.56
0.0
0.79
0.0
0.0
16.67
0.0
0.53
0.0
0.0
0.95
0.33
3.06
1.44
8.51
3.33
0.0
0.74
150
Can't say
66.71
65.98
60
75
62
81.11
77.99
29.33
84.39
57.7
61.98
70.67
55.84
58.05
89.76
70
77.78
92.13
15.75
73.64
96.67
76.67
67.22
57.62
40
40
60.95
58.8
67.2
48.8
64.36
75
90
77.41
3185

98

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

All India

State/UT
Part
44.18
40.41
47.33
39.86
24.10
21.52
39.91
53.90
36.51
44.78
46.74
40.30
73.38
60.42
21.14
13.00
19.00
61.54
100.00
45.42
43.33
11.33
58.51
54.16
77.33
51.33
50.95
54.40
52.50
78.40
39.14
59.67
44.67
42.54
9793

Full
26.89
31.00
9.33
8.76
27.43
3.59
49.92
15.05
6.43
40.56
46.08
18.25
12.31
14.55
9.90
55.00
24.83
10.99
0.00
24.42
1.33
4.00
7.30
25.58
20.00
34.00
23.43
26.94
33.37
13.39
21.34
35.67
54.00
55.43
5961
2.08
2.22
9.33
0.69
0.27
4.26
1.56
8.34
1.42
1.41
2.34
3.00
4.49
4.66
2.83
0.50
1.36
0.00
0.00
0.42
0.00
44.00
1.08
0.63
0.00
0.00
0.76
0.67
1.15
0.34
2.05
1.33
1.33
0.84
461

None

Insured
26.85
26.36
34.00
50.69
48.20
70.63
8.62
22.71
55.64
13.25
4.84
38.46
9.82
20.37
66.13
31.50
54.82
27.47
0.00
29.75
55.33
40.67
33.11
19.63
2.67
14.67
24.86
17.99
12.98
7.87
37.47
3.33
0.00
1.18
5952

Can't say
9.55
12.57
6.00
1.83
20.08
2.67
9.36
15.04
2.79
19.98
13.43
5.49
5.59
6.40
4.50
17.00
10.97
0.33
0.35
6.27
0.00
4.00
4.23
11.21
4.00
14.00
11.43
11.52
10.02
13.18
8.87
5.03
10.00
10.98
765

Full
19.46
15.06
20.00
19.51
16.87
9.33
7.02
39.85
8.63
17.41
5.47
20.96
11.80
27.61
4.70
7.50
8.86
7.49
82.39
18.80
6.00
8.00
28.46
26.92
56.00
36.00
23.43
25.43
21.13
49.84
16.51
15.58
2.00
8.05
1559

Part
3.20
3.91
14.00
4.27
0.00
4.00
2.01
6.39
1.27
3.79
13.93
3.51
25.47
5.05
2.86
3.50
3.80
0.33
0.35
0.50
0.00
12.00
0.00
0.33
0.00
0.00
0.57
0.22
2.93
0.96
8.26
2.51
0.00
0.73
256

None

Uninsured

Table S4.6f: Distribution of Households Based on Their Perception about the Extent to Which Insurance Can Replace Financial Losses (Rural + Urban) (Percentage)

67.80
68.46
60.00
74.39
63.05
84.00
81.61
38.72
87.31
58.82
67.16
70.04
57.14
60.94
87.93
72.00
76.37
91.86
16.90
74.44
94.00
76.00
67.31
61.54
40.00
50.00
64.57
62.83
65.92
36.01
66.36
76.88
88.00
80.24
5431

Can't say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

99

Easy
marketability

10.98
3.07
13.75
6.25
2.99
6.30
0.42
16.93
2.97
0.42
0.31
11.29
18.15
10.35
6.63
1.25
2.74
0.00
27.27
30.63
0.00
7.50
3.44
13.59
21.25
12.50
9.29
16.54
27.50
16.58
25.67
24.61
22.50
39.46
1241

State/UT

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Easy liquidity

14.37
8.80
47.50
7.03
22.69
14.29
4.06
39.32
3.28
1.25
0.94
14.44
6.85
20.70
8.14
34.06
7.98
10.53
50.00
24.38
0.00
5.00
0.63
23.14
46.25
8.75
15.89
28.39
21.35
18.34
30.66
16.51
30.00
15.71
1624

Transferability
10.19
5.36
1.25
0.00
11.72
1.26
0.63
47.14
0.47
0.21
0.63
10.74
20.89
17.18
6.26
9.06
23.44
31.58
54.55
5.47
0.00
2.50
0.31
9.63
23.75
1.25
9.29
9.20
21.20
1.76
22.28
41.43
26.25
21.61
1152

Appreciation
28.11
36.66
11.25
7.81
64.34
19.33
49.58
17.97
35.47
32.04
39.69
16.69
10.62
3.96
13.89
13.75
8.98
0.00
0.00
49.53
0.00
2.50
4.06
42.98
31.25
50.00
49.82
37.60
17.50
3.27
15.86
29.60
27.50
20.89
3177
19.13
12.43
13.75
13.28
22.19
23.11
8.23
37.50
2.34
10.54
2.81
15.99
21.58
26.21
10.51
27.81
13.97
26.32
40.91
7.66
11.25
5.00
19.06
17.12
28.75
10.00
11.96
21.06
42.19
79.40
16.58
61.06
35.00
31.61
2162

Tax benefits

Insured

Usefulness in
emergency
51.58
55.50
2.50
42.19
36.41
14.29
56.15
42.71
52.66
75.10
59.38
40.68
69.86
40.75
52.57
50.63
35.66
68.42
45.45
35.78
3.75
1.25
7.50
74.50
57.50
82.50
81.25
69.73
45.42
69.60
46.17
31.46
37.50
36.61
5829

No benefits
1.19
0.67
1.25
0.00
0.25
5.88
0.31
2.08
0.63
0.00
0.00
2.19
0.34
2.20
3.00
2.19
0.00
0.00
0.00
1.25
2.50
25.00
0.94
0.29
0.00
0.00
0.54
0.16
1.30
0.75
1.78
2.80
0.00
0.54
135

Any other
benefits
5.97
2.98
11.25
0.00
10.22
3.78
0.21
12.24
3.59
0.28
0.63
13.80
9.59
15.42
1.75
0.00
1.00
15.79
0.00
14.38
13.75
30.00
70.94
1.76
0.00
1.25
0.71
2.96
2.14
1.76
4.63
1.25
0.00
0.71
675

Can't say
14.38
15.68
27.50
42.97
24.69
50.42
6.98
9.38
19.38
12.90
3.44
22.99
13.36
20.70
27.66
34.06
26.18
21.05
9.09
10.00
72.50
38.75
19.06
2.72
0.00
2.50
1.79
3.90
4.17
2.51
9.80
0.31
1.25
2.32
1625

Easy
marketability
2.38
1.12
0.00
9.38
3.03
0.00
0.00
3.45
0.00
0.56
1.25
3.91
2.78
2.05
1.00
0.00
0.00
0.00
20.25
5.00
0.00
0.00
1.25
0.29
5.00
0.00
0.00
0.00
2.92
2.94
2.88
3.80
0.00
2.86
258

Easy liquidity
4.32
3.78
5.00
6.25
10.10
5.00
0.83
22.41
0.00
0.00
0.00
4.63
0.00
9.59
0.50
1.25
3.03
0.55
19.62
3.75
0.00
0.00
1.25
5.90
5.00
0.00
3.57
8.81
3.75
0.98
7.91
2.53
0.00
2.86
470

Transferability
3.34
2.75
0.00
0.00
2.02
0.00
0.00
25.00
0.63
0.00
0.00
4.31
3.70
6.85
2.99
0.00
9.09
1.10
12.03
2.50
0.00
0.00
0.00
2.36
10.00
0.00
1.43
2.52
2.92
0.00
5.04
2.53
0.00
3.57
363

Appreciation
8.84
15.88
0.00
3.13
43.43
3.33
18.75
16.38
4.38
13.41
25.00
2.55
1.85
0.00
2.49
5.00
3.03
0.00
0.00
9.38
0.00
0.00
3.75
17.40
15.00
25.00
22.14
12.58
2.08
1.96
2.88
0.00
5.00
2.14
960

Uninsured

4.63
6.09
10.00
9.38
20.20
6.67
0.42
25.86
2.50
1.96
0.00
3.35
0.93
3.42
1.99
5.00
6.06
2.76
7.59
1.25
0.00
0.00
3.75
5.01
15.00
0.00
5.71
3.77
4.17
7.84
2.16
6.33
10.00
1.43
504

Tax benefits

Table S4.7a: Distribution of Households by Their Perception about Benefits of Insurance vis--vis Other Avenues of Savings (Rural) (Percentage)

Usefulness in
emergency
16.13
19.57
0.00
15.63
28.28
5.00
5.83
20.69
14.38
36.31
1.25
9.34
14.81
6.16
13.93
8.75
17.17
11.05
6.96
5.63
0.00
0.00
0.00
34.51
40.00
35.00
37.86
30.82
12.50
6.86
37.41
0.00
0.00
0.71
1752

No benefits
2.01
1.72
0.00
0.00
2.02
5.00
0.00
3.45
2.50
0.84
5.00
1.68
0.00
3.42
3.98
3.75
0.00
0.00
0.00
1.25
0.00
10.00
1.25
3.83
15.00
0.00
2.86
3.77
2.29
1.96
0.72
8.86
0.00
0.71
218

Any other
benefits
2.93
2.32
20.00
0.00
3.03
5.00
0.00
7.76
3.75
0.56
0.00
5.19
1.85
3.42
0.00
0.00
2.02
2.76
3.80
2.50
10.00
10.00
46.25
0.29
0.00
0.00
0.00
0.63
0.42
0.00
0.00
1.27
0.00
0.71
319

62.84
59.66
70.00
65.63
38.38
76.67
75.83
43.97
55.63
55.59
68.75
64.57
57.41
17.12
69.65
83.75
53.54
85.64
70.89
75.00
90.00
80.00
51.25
49.56
25.00
45.00
47.86
54.72
75.42
87.25
47.48
82.28
90.00
88.57
6828

Can't say

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Easy marketability

11.74
3.24
12.86
3.25
1.71
2.86
1.55
16.29
3.75
1.03
0.72
15.58
46.01
11.11
3.28
2.86
4.00
13.70
90.41
35.71
0.00
2.86
1.19
9.93
21.43
4.29
5.10
12.73
24.66
15.68
21.68
18.93
11.43
38.10
1276

Easy liquidity

14.74
8.94
41.43
9.09
11.43
5.24
6.30
40.57
6.25
2.70
2.15
17.62
17.57
29.47
7.83
34.64
7.43
9.59
61.64
30.89
0.00
2.86
0.95
20.84
37.14
2.86
14.08
25.75
18.20
15.07
25.98
20.36
27.14
12.38
1602

Transferability
10.83
6.08
8.57
6.17
13.14
0.95
1.55
46.86
0.36
0.32
0.36
13.71
37.06
17.87
14.39
10.36
14.86
13.70
47.95
6.61
0.00
1.43
0.24
8.65
20.00
0.00
3.06
12.30
17.60
11.20
16.41
39.29
25.71
13.02
1177

Appreciation
27.88
35.09
18.57
12.01
71.71
18.10
39.36
26.00
40.71
32.20
31.90
17.68
3.19
7.97
18.23
16.79
17.43
0.00
0.00
53.21
0.00
7.14
1.43
48.38
51.43
82.86
58.98
37.20
15.83
6.72
10.94
37.86
37.14
14.76
3029
28.70
22.06
21.43
16.88
30.86
30.48
17.84
50.57
4.46
24.43
12.19
26.44
37.06
39.86
12.82
42.14
24.00
24.66
27.40
18.21
14.29
21.43
33.57
35.52
32.86
5.71
27.76
44.21
42.06
42.16
15.43
61.79
60.00
52.86
3118

Tax benefits

Insured

Usefulness in
emergency
52.65
63.49
30.00
51.62
39.14
33.81
75.15
45.43
54.29
78.43
76.34
36.99
55.27
47.83
36.04
50.00
37.14
41.10
45.21
40.00
15.71
1.43
8.81
71.78
55.71
78.57
73.88
71.24
42.97
54.58
56.05
31.07
31.43
29.84
5721

No benefits
1.46
0.95
0.00
0.32
0.86
13.33
0.00
1.43
0.54
0.00
0.00
1.35
0.32
0.48
1.00
3.93
0.29
1.37
0.00
0.18
0.00
30.00
0.00
0.45
0.00
0.00
0.20
0.72
3.43
5.09
1.76
2.86
1.43
3.97
159

Any other benefits


6.78
1.75
8.57
0.97
6.00
3.33
0.59
4.00
2.50
0.16
0.72
18.53
4.15
18.36
15.10
1.43
2.57
16.44
15.07
10.89
61.43
47.14
59.05
1.96
0.00
4.29
1.02
2.58
1.06
1.02
1.76
1.79
0.00
0.32
737

Can't say
12.58
13.15
18.57
32.47
20.86
30.95
7.02
9.43
15.71
9.60
1.43
18.29
14.38
14.25
19.66
26.43
27.71
41.10
0.00
5.00
32.86
14.29
24.76
1.81
0.00
0.00
1.63
2.29
9.03
17.72
9.77
4.29
1.43
4.60
1367

Easy marketability
2.51
1.38
3.33
2.27
2.67
0.00
0.28
6.67
0.42
0.74
0.83
2.92
1.15
3.76
1.68
0.00
0.67
0.00
14.17
5.42
0.00
0.00
0.56
3.15
3.33
0.00
2.86
3.65
3.79
1.44
10.64
0.83
0.00
2.59
120

Easy liquidity
4.96
4.80
3.33
3.79
12.00
1.11
0.84
36.00
0.00
0.93
0.00
4.89
0.00
6.99
4.03
9.17
0.67
0.00
19.69
5.83
0.00
0.00
0.56
5.78
3.33
0.00
4.76
7.31
4.90
2.87
12.77
4.17
3.33
1.48
237

Transferability
3.39
4.25
3.33
1.52
8.00
0.00
0.28
39.33
0.42
0.19
0.00
2.22
1.15
5.38
4.36
2.50
3.33
0.00
2.36
0.00
0.00
0.00
0.00
2.28
3.33
0.00
0.95
3.32
4.53
0.96
6.91
10.00
0.00
3.70
162
11.92
18.66
0.00
3.79
50.00
1.11
23.96
12.67
9.17
14.29
43.80
3.68
0.00
2.15
5.70
3.33
2.67
0.00
0.79
10.42
0.00
0.00
1.67
22.94
13.33
46.67
27.14
18.60
5.14
1.91
6.38
7.50
3.33
5.93
569

Appreciation

Table S4.7b: Distribution of Households by Their Perception about Benefits of Insurance vis--vis Other Avenues of Savings (Urban) (Percentage)
Uninsured

6.83
7.79
0.00
3.79
24.00
6.67
1.39
44.67
0.83
3.71
0.00
4.25
1.15
4.84
2.01
10.00
2.67
0.00
18.11
1.67
3.33
3.33
3.33
12.78
36.67
0.00
7.62
15.28
5.51
3.83
5.32
10.83
3.33
4.81
326

Tax benefits

100

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Usefulness in
emergency
19.19
26.01
0.00
16.67
36.67
6.67
21.73
33.33
14.58
41.00
3.31
7.87
4.60
2.69
12.08
12.50
8.67
2.36
10.24
14.17
0.00
0.00
0.56
39.75
30.00
70.00
51.43
29.57
11.51
14.35
29.79
0.83
0.00
2.59
916

No benefits
3.12
2.60
0.00
4.55
0.00
21.11
1.11
4.67
2.92
0.74
0.00
2.29
0.00
0.54
3.02
6.67
5.33
0.00
0.00
2.50
0.00
10.00
0.56
2.80
0.00
3.33
1.43
3.99
6.12
15.79
2.13
2.50
0.00
3.70
149

Any other benefits


3.41
1.27
0.00
0.76
2.00
1.11
0.28
5.33
3.33
0.00
0.83
8.06
0.00
1.08
6.04
0.83
0.67
0.79
0.00
3.33
50.00
26.67
40.56
0.53
0.00
3.33
0.00
0.66
1.22
1.44
2.13
0.00
3.33
0.74
163

56.14
49.64
96.67
65.15
31.33
70.00
54.60
20.00
49.58
49.17
52.89
62.67
80.46
24.19
59.40
74.17
70.00
92.13
70.08
67.50
43.33
60.00
56.67
39.40
36.67
3.33
30.95
49.17
69.65
63.64
46.81
82.50
93.33
81.85
2680

Can't say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

101

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Easy marketability

11.35
3.15
13.33
4.13
2.40
4.69
0.94
16.62
3.33
0.70
0.50
13.40
32.56
10.71
5.06
2.00
3.33
10.87
75.79
33.00
0.00
5.33
2.16
11.78
21.33
8.67
7.33
14.55
26.06
16.09
23.77
21.96
17.33
38.74
2517

Easy liquidity

14.55
8.86
44.67
8.49
17.44
10.04
5.11
39.92
4.67
1.92
1.50
16.01
12.40
24.88
7.99
34.33
7.72
9.78
58.95
27.42
0.00
4.00
0.81
22.01
42.00
6.00
15.05
27.01
19.75
16.54
28.42
18.30
28.67
13.95
3226

Transferability
10.51
5.70
4.67
4.36
12.38
1.12
1.05
47.00
0.42
0.26
0.50
12.20
29.26
17.51
10.06
9.67
19.44
17.39
49.47
6.00
0.00
2.00
0.27
9.14
22.00
0.67
6.38
10.82
19.37
6.97
19.48
40.43
26.00
17.06
2329

Appreciation
28.00
35.91
14.67
10.78
67.78
18.75
44.81
21.80
37.92
32.11
36.06
17.18
6.78
5.88
15.92
15.17
12.92
0.00
0.00
51.25
0.00
4.67
2.57
45.65
40.67
65.33
54.10
37.39
16.65
5.17
13.51
33.44
32.00
17.65
6206

Tax benefits
23.82
17.05
17.33
15.83
26.23
26.56
12.72
43.73
3.33
17.02
7.18
21.13
29.59
32.72
11.59
34.50
18.64
25.00
30.53
12.58
12.67
12.67
27.30
26.21
30.67
8.00
19.33
33.13
42.12
58.83
16.03
61.40
46.67
42.86
5280

Usefulness in
emergency
52.10
59.33
15.33
48.85
37.68
23.44
65.02
44.01
53.42
76.66
67.28
38.86
62.31
44.12
44.84
50.33
36.35
46.74
45.26
37.75
9.33
1.33
8.24
73.16
56.67
80.67
77.81
70.52
44.17
61.30
50.89
31.28
34.67
33.03
11550

No benefits
1.33
0.80
0.67
0.23
0.53
9.38
0.17
1.77
0.58
0.00
0.00
1.78
0.33
1.38
2.07
3.00
0.13
1.09
0.00
0.75
1.33
27.33
0.41
0.37
0.00
0.00
0.38
0.45
2.38
3.15
1.77
2.83
0.67
2.35
294

Any other benefits


6.37
2.39
10.00
0.69
8.26
3.57
0.39
8.31
3.08
0.22
0.67
16.13
6.78
16.82
7.99
0.67
1.73
16.30
11.58
12.75
36.00
38.00
64.19
1.86
0.00
2.67
0.86
2.76
1.59
1.35
3.26
1.50
0.00
0.50
1412

Can't say
13.50
14.46
23.33
35.55
22.90
41.29
7.00
9.40
17.67
11.36
2.50
20.68
13.88
17.63
23.92
30.50
26.90
36.96
2.11
7.67
54.00
27.33
22.30
2.27
0.00
1.33
1.71
3.06
6.64
10.91
9.79
2.16
1.33
3.53
2992

Easy marketability
2.46
1.28
2.00
3.66
2.81
0.00
0.17
5.26
0.25
0.67
1.00
3.36
2.05
3.01
1.40
0.00
0.40
0.00
17.54
5.25
0.00
0.00
0.77
2.09
4.00
0.00
1.71
2.39
3.47
1.93
7.34
2.01
0.00
2.68
197

Easy liquidity
4.71
4.40
4.00
4.27
11.24
2.67
0.83
30.08
0.00
0.56
0.00
4.77
0.00
8.13
2.61
6.00
1.61
0.32
19.65
5.00
0.00
0.00
0.77
5.82
4.00
0.00
4.29
7.83
4.47
2.25
10.70
3.52
2.00
1.95
377
3.37
3.66
2.00
1.22
5.62
0.00
0.17
33.08
0.50
0.11
0.00
3.15
2.56
6.02
3.81
1.50
5.62
0.65
7.72
1.00
0.00
0.00
0.00
2.31
6.00
0.00
1.14
3.04
3.93
0.64
6.12
7.04
0.00
3.66
270

Appreciation
10.67
17.57
0.00
3.66
47.39
2.00
21.87
14.29
7.25
13.94
36.32
3.18
1.03
1.20
4.41
4.00
2.81
0.00
0.35
10.00
0.00
0.00
2.31
20.88
14.00
38.00
25.14
16.52
4.01
1.93
4.89
4.52
4.00
4.63
855
5.94
7.12
4.00
4.88
22.49
6.67
1.00
36.47
1.50
3.01
0.00
3.85
1.03
4.22
2.00
8.00
4.02
1.62
12.28
1.50
2.00
2.00
3.46
9.89
28.00
0.00
6.86
11.30
5.01
5.14
3.98
9.05
6.00
3.66
476

Tax benefits

Uninsured (Rural + Urban)

17.95
23.49
0.00
16.46
33.33
6.00
15.36
27.82
14.50
39.13
2.49
8.52
10.26
4.22
12.83
11.00
12.05
7.47
8.42
10.75
0.00
0.00
0.38
37.80
34.00
56.00
46.00
30.00
11.87
11.90
33.03
0.50
0.00
1.95
1438

Usefulness in
emergency

Insured (Rural + Urban)

Transferability

Table S4.7c: Distribution of Households by Their Perception about Benefits of Insurance vis--vis Other Avenues of Savings (Rural + Urban) (Percentage)

No benefits
2.67
2.25
0.00
3.66
0.80
14.67
0.67
4.14
2.75
0.78
1.99
2.02
0.00
1.81
3.41
5.50
3.21
0.00
0.00
2.00
0.00
10.00
0.77
3.19
6.00
2.00
2.00
3.91
4.70
11.25
1.53
5.03
0.00
2.68
214

Any other benefits


3.22
1.68
8.00
0.61
2.41
2.67
0.17
6.39
3.50
0.22
0.50
6.79
1.03
2.11
3.61
0.50
1.20
1.95
2.11
3.00
34.00
20.00
42.31
0.44
0.00
2.00
0.00
0.65
0.93
0.96
1.22
0.50
2.00
0.73
258

58.84
53.56
86.00
65.24
34.14
72.67
63.11
30.45
52.00
51.73
59.20
63.51
67.69
21.08
63.53
78.00
63.45
88.31
70.53
70.50
62.00
68.00
55.00
43.19
32.00
20.00
37.71
51.09
71.78
71.38
47.09
82.41
92.00
84.15
4714

Can't say

All India
North Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
East Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman & Diu
Goa
Gujarat
Maharashtra
South Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

% of Households aware
about lifeinsurance
Policies

97.23
98.01
96.00
97.47
97.47
92.17
99.50
96.04
97.23
99.07
98.66
93.98
94.34
80.42
90.26
95.99
96.78
97.78
96.77
99.67
100.00
100.00
100.00
99.74
99.33
99.33
100.00
99.63
99.31
99.33
98.88
99.67
98.00
99.66
21553

Security purposes

61.24
65.03
57.64
84.71
77.05
83.07
52.85
57.17
75.17
61.69
36.55
64.57
73.24
70.20
69.60
69.45
62.05
80.04
95.72
73.41
34.00
88.00
23.51
69.14
67.12
94.63
70.95
65.09
46.52
28.20
39.40
49.41
23.81
67.88
13200

Bulk return in future


48.98
49.30
52.08
45.65
71.17
65.87
46.43
46.53
25.37
46.68
60.92
40.71
46.96
29.65
36.24
49.83
23.53
30.01
67.44
54.26
60.00
2.67
44.19
50.39
73.83
43.63
48.86
49.74
64.32
34.99
83.51
53.59
59.86
74.96
10556

Daughter's marriage
19.25
14.12
9.03
29.41
40.03
1.45
6.19
24.54
8.74
12.29
5.08
14.42
2.10
15.47
21.92
8.51
21.74
6.67
6.53
10.03
16.00
6.67
16.89
13.68
10.74
6.04
12.95
15.43
43.45
27.07
41.47
46.58
26.53
57.93
4148
18.56
12.22
16.67
24.47
22.54
5.33
7.37
32.49
9.08
7.92
4.91
17.07
2.28
13.32
19.34
12.15
29.58
60.03
1.09
20.07
6.67
17.33
13.38
22.36
34.90
18.12
17.81
25.02
33.38
24.23
41.94
27.55
54.42
32.88
4000

Children s education

Good return on savings


24.73
20.98
22.22
3.53
30.46
2.91
25.84
37.31
14.66
16.32
23.86
31.60
39.77
35.81
10.92
40.46
6.05
45.58
77.23
47.49
31.33
32.00
44.32
32.09
36.91
12.08
30.67
34.91
18.24
14.04
18.66
24.87
31.97
15.94
5330

Insured

Tax benefits
11.85
9.97
9.72
6.35
3.69
8.23
11.05
28.80
1.63
10.79
4.06
11.47
10.34
30.37
5.98
23.79
6.33
5.56
7.61
5.69
10.00
3.33
12.57
10.62
11.41
1.34
6.57
14.76
18.21
61.83
2.92
9.52
40.14
1.10
2554

Risk coverage
43.44
44.12
27.78
48.47
27.73
76.29
44.59
42.98
44.82
40.70
36.38
51.60
64.83
43.26
47.61
61.64
51.73
45.58
3.26
24.50
94.00
57.33
89.46
49.50
22.82
75.84
54.76
45.39
27.53
58.55
30.44
13.86
12.93
10.54
9363

Others
0.94
0.49
2.08
0.00
0.82
2.18
0.00
1.99
0.51
0.04
0.34
2.16
4.20
4.01
2.51
0.52
0.28
4.45
0.00
0.67
0.00
22.00
0.14
0.15
0.00
0.00
0.10
0.22
0.52
1.02
0.66
0.33
0.00
0.17
202

% of Households aware
about life insurance
policies
62.23
56.45
28.00
38.41
67.47
43.24
59.90
53.58
44.35
68.65
35.50
57.92
17.14
52.81
45.23
45.00
31.82
53.92
44.91
89.47
96.00
92.00
95.75
77.25
64.00
94.00
81.43
73.70
73.05
53.87
65.03
89.95
80.00
84.88
4985

Security purposes
51.95
60.56
92.86
65.09
92.86
67.84
48.49
51.22
33.26
63.66
33.63
47.38
44.88
11.41
50.95
46.67
51.75
86.11
76.57
62.87
39.58
82.61
8.03
60.46
71.88
87.23
61.75
54.57
43.59
16.71
24.45
52.51
57.50
62.07
2590

Bulk return in future


40.14
38.10
21.43
28.57
66.07
33.92
26.48
41.40
33.26
34.91
44.85
31.56
23.94
9.70
31.90
37.78
11.36
23.48
35.16
53.09
56.25
2.17
30.13
41.40
59.38
40.43
36.84
43.66
61.11
50.74
71.48
58.10
27.50
65.23
2001

Daughter's marriage
15.75
10.30
14.29
22.22
29.76
7.71
2.23
18.24
5.07
8.28
1.40
7.39
0.00
5.13
15.95
5.56
15.15
0.00
0.78
4.47
8.33
6.52
14.06
7.54
6.25
0.00
7.37
8.85
46.97
10.15
38.56
52.51
57.50
65.80
785

Uninsured

11.05
6.76
14.29
26.99
7.14
4.63
2.79
28.07
2.82
3.25
0.00
10.20
2.99
2.28
11.96
3.33
17.67
42.15
3.13
8.94
0.00
4.35
4.02
11.24
12.50
4.26
10.18
12.98
20.69
5.97
24.45
26.26
7.50
24.14
551

Childern's education

Table S4.8: Distribution of Households by Their Awareness and Views of Benefits of Life Insurance Policies (Rural + Urban) (Percentage)

18.05
12.97
14.29
3.17
25.60
4.63
9.48
31.57
12.40
8.12
11.21
23.69
26.93
5.13
7.98
30.00
8.83
13.85
39.85
31.30
18.75
2.17
49.01
20.20
0.00
8.51
18.25
25.37
16.99
8.36
13.64
20.67
40.00
18.68
900

Good return on savings

102

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Tax benefits
5.34
6.08
0.00
6.35
4.17
7.71
5.02
26.66
1.13
3.90
0.00
4.88
2.99
9.13
5.76
13.33
11.36
1.20
16.41
0.56
2.08
0.00
1.21
7.25
50.00
0.00
2.81
7.96
3.91
9.55
3.29
2.79
2.50
2.30
266

Risk coverage
39.30
44.36
57.14
41.27
44.64
70.92
40.69
51.22
62.01
35.08
21.02
39.56
32.91
6.27
43.86
40.00
54.27
50.58
0.00
19.84
93.75
67.39
87.17
43.96
28.13
57.45
52.63
36.28
30.29
64.46
39.50
19.55
32.50
13.51
1959

3.77
1.86
21.43
9.52
0.60
7.71
0.00
4.91
2.25
0.65
0.00
5.80
71.81
3.42
4.87
2.22
7.57
18.06
0.00
0.84
2.08
23.91
0.40
0.85
0.00
0.00
1.05
0.88
1.79
5.97
2.35
0.56
2.50
0.00
188

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

103

51.16

All India

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhandl

70.00
50.00
32.67
30.74
60.47
64.40
26.79
61.58
77.16
47.23
59.66
66.05
29.97
48.25
34.88
39.69
83.75
51.26
30.00
59.60
52.75
56.82
57.00
53.00
54.00
59.75
48.60
83.20
29.61
42.86
57.00
44.92
7438

Northern Region 53.63

% of HHs who have heard of


health insurance

State/UT

Protection against critical


illness

45.86
37.47
32.86
81.25
24.49
74.23
14.19
51.24
50.39
48.36
15.88
54.79
62.86
40.37
56.39
73.58
46.44
41.57
46.43
74.86
50.00
28.52
31.75
49.69
43.86
86.79
41.53
52.72
27.50
52.76
6.24
18.69
27.50
35.89
3411

Protection against all


illness

38.14
33.84
34.29
70.00
80.81
26.20
9.10
55.90
57.86
36.36
11.66
30.54
38.97
22.71
22.02
34.72
19.50
68.03
33.83
36.09
3.33
36.91
23.22
40.79
77.19
28.30
36.51
41.21
36.30
46.23
13.55
42.37
53.75
46.07
2837

Only OPD

8.47
4.63
4.29
2.50
3.06
4.37
0.55
36.34
0.00
0.72
0.00
8.41
15.50
14.13
7.34
8.29
16.06
0.00
2.65
1.95
0.00
25.17
0.00
7.56
7.02
1.89
6.61
9.00
11.15
1.76
9.27
10.59
32.50
16.96
630
32.11
27.36
28.57
22.50
28.77
28.38
29.08
46.58
9.80
23.01
31.43
33.93
19.69
21.95
27.03
50.26
28.67
8.82
61.69
39.26
66.67
18.46
45.50
29.92
14.04
9.43
32.54
32.01
25.21
67.09
11.41
20.25
13.75
13.75
2388

Only hospitalisation

Cashless facility

17.20
22.09
4.29
3.75
3.06
3.27
32.66
38.51
6.53
15.25
40.18
14.30
30.59
15.64
16.35
15.03
5.16
11.34
4.64
10.97
6.67
3.36
13.74
9.94
0.00
7.55
8.99
12.13
8.65
1.01
18.89
3.43
1.25
7.86
1279

Others

6.23
6.41
14.29
2.50
2.45
17.47
15.57
5.59
3.27
0.36
7.78
10.77
32.27
4.54
4.00
0.52
10.32
66.77
5.31
1.22
3.33
57.05
5.21
0.52
0.00
0.00
0.00
1.05
1.15
0.50
1.43
3.43
0.00
0.18
463

No benefits

3.80
5.93
0.00
1.25
0.00
12.01
13.09
0.62
8.87
2.89
7.45
3.26
0.00
9.08
4.34
3.63
2.87
0.00
0.00
0.24
0.00
13.42
0.95
1.97
0.00
0.00
3.44
1.26
0.26
0.00
0.71
0.31
0.00
0.00
283

% of HHs who have heard of


health insurance

56.11
54.58
66.00
59.77
34.80
48.15
55.72
64.93
32.73
61.64
69.90
58.26
65.04
69.15
42.86
57.50
41.67
70.26
82.50
65.07
44.90
67.00
64.99
68.99
43.00
58.00
67.10
74.07
47.03
63.04
22.60
48.50
43.00
53.39
8776

Protection against critical


illness

49.35
48.31
65.15
74.53
27.01
69.23
24.08
48.98
48.12
52.91
24.32
51.95
73.03
57.12
39.90
60.87
48.48
27.04
57.58
64.16
60.13
37.31
32.06
50.43
44.19
82.76
43.86
52.38
31.67
43.58
5.27
23.93
40.00
46.35
4331

Protection against all


illness

37.95
39.24
24.24
49.05
80.46
18.00
23.78
46.20
60.34
32.99
22.89
25.40
6.92
20.25
27.53
41.30
17.28
74.72
32.12
27.28
2.23
20.90
15.13
47.38
69.77
24.14
43.43
50.36
35.55
23.63
7.42
47.50
51.43
60.63
2137

Only OPD

9.26
5.72
12.12
4.94
0.57
2.08
2.54
36.96
1.91
0.81
0.00
6.20
0.77
7.47
4.67
15.65
9.12
0.00
24.24
3.46
0.00
16.42
0.00
10.07
11.63
6.90
6.81
12.29
14.78
4.28
6.45
26.43
25.71
23.33
1055

Urban

33.58
29.63
31.82
19.77
26.44
19.38
29.31
41.89
18.33
27.04
30.40
39.44
17.30
14.70
33.13
50.00
38.40
9.25
93.94
46.30
93.54
23.88
55.39
29.07
20.93
3.45
28.53
31.86
23.55
36.86
12.89
10.71
12.86
28.73
521

Only hospitalisation

Rural

Cashless facility

18.22
27.74
22.73
37.26
9.20
25.61
31.41
20.64
15.28
21.63
46.85
11.80
12.30
11.57
3.27
11.74
11.04
19.93
18.18
10.76
22.27
1.49
17.44
13.35
0.00
8.62
12.35
15.12
10.24
9.57
16.02
6.43
0.00
8.89
257

Others

6.19
3.57
7.58
1.52
1.72
4.85
8.08
3.70
3.06
0.45
4.29
14.36
46.13
19.28
6.30
1.74
2.88
83.26
0.61
0.38
0.00
56.72
3.85
0.53
0.00
0.00
0.21
0.81
0.55
1.22
0.98
0.00
0.00
0.00
127

No benefits

2.48
3.61
4.55
1.52
4.02
2.77
7.93
0.31
1.53
2.07
4.29
2.42
0.38
2.89
8.63
3.91
2.88
0.00
0.00
0.19
0.00
1.49
0.51
1.75
0.00
0.00
2.98
1.22
0.35
0.61
0.20
0.71
0.00
0.16
63

% of HHs who have heard of


health insurance

53.73
54.12
68
57.17
33.73
39.46
58.09
64.66
29.74
61.61
73.54
52.89
62.48
67.55
36.42
52.88
38.26
55.01
83.06
58.16
37.37
63.32
60.08
63.23
50
55.5
60.54
67.67
47.76
71.45
26.11
45.68
50
49.69
16215

Protection against critical


illness

47.75
42.86
48.53
76.09
25.79
71.20
18.94
50.11
49.18
50.63
19.89
53.17
68.02
48.98
46.68
66.66
47.57
32.27
52.28
68.88
56.19
33.16
31.96
50.13
44.00
84.68
42.83
52.54
50.86
53.77
18.60
44.33
53.00
65.28
3551

Protection against all


illness

38.03
36.52
29.41
53.93
80.64
21.19
16.14
51.04
59.26
34.67
17.00
27.63
22.21
21.47
25.26
38.29
18.30
72.26
32.95
31.16
2.68
28.43
17.98
44.59
74.00
26.13
40.35
46.80
60.36
36.16
33.92
83.73
82.00
85.15
2829

Only OPD

8.90
5.17
8.09
4.37
1.78
2.97
1.51
36.65
1.05
0.77
0.00
7.16
7.80
10.73
5.77
12.29
12.28
0.00
13.94
2.79
0.00
20.53
0.00
9.01
9.00
4.50
6.73
11.00
22.39
3.27
24.62
35.30
47.00
32.95
662
32.90
28.48
30.15
20.41
27.57
22.88
29.19
44.23
14.50
25.02
30.94
37.02
18.41
18.26
30.62
50.11
33.98
9.09
78.57
43.20
82.95
21.32
51.93
29.43
17.00
6.31
30.32
31.94
41.55
55.52
39.39
30.37
20.00
35.34
2447

Cashless facility

17.75
24.90
13.24
29.44
6.23
16.95
32.06
29.54
11.35
18.44
43.34
12.89
21.01
13.57
8.65
13.24
8.36
16.82
11.72
10.85
16.06
2.37
16.15
11.91
0.00
8.11
10.85
13.96
16.83
6.76
58.82
9.30
1.00
13.84
1320

Rural + Urban
Only hospitalisation

Table S4.9: Distribution of Households by Their Awareness and Views of Benefits of Health Insurance Policies (Insured) (Percentage)

Others

6.20
4.99
11.03
1.75
2.08
9.75
11.98
4.64
3.15
0.41
6.12
12.79
39.41
12.09
5.35
1.18
6.27
77.26
2.85
0.75
1.34
56.85
4.33
0.53
0.00
0.00
0.12
0.90
1.53
1.28
3.83
3.28
0.00
0.13
461

3.09
4.77
2.21
1.46
2.08
6.36
10.62
0.46
4.83
2.48
5.95
2.78
0.20
5.92
6.86
3.78
2.88
0.00
0.00
0.21
0.00
7.11
0.67
1.85
0.00
0.00
3.19
1.23
0.97
1.17
1.91
1.37
0.00
0.25
230

No benefits

All India

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand

Northern Region

Advice of friends

41.26
30.05
76.25
14.06
35.91
21.85
30.42
57.81
36.25
24.90
0.00
33.67
56.16
10.57
32.29
31.56
21.95
31.58
0.00
57.03
3.75
28.75
30.63
58.34
67.50
70.00
52.14
61.15
65.63
82.16
62.57
57.01
57.50
63.04
4663

Voluntary

42.16
45.31
50.00
82.03
78.05
60.08
22.92
55.21
46.88
44.04
35.31
41.87
24.32
38.99
55.57
33.44
45.64
10.53
22.73
24.69
71.25
45.00
60.94
45.70
46.25
13.75
46.61
48.83
32.66
0.75
42.07
37.07
23.75
44.64
4765

Advice of agent

76.26
74.31
46.25
25.00
75.31
73.95
89.79
71.88
55.78
78.36
75.31
76.60
84.93
65.64
80.48
98.13
62.59
57.89
90.91
72.50
61.25
87.50
80.31
74.21
55.00
80.00
68.04
81.28
81.77
92.46
72.37
84.42
87.50
81.25
8618

6.26
3.64
0.00
0.78
4.74
8.82
5.00
17.19
0.31
0.14
2.50
2.83
1.71
1.98
1.38
1.56
5.24
26.32
27.27
3.59
2.50
8.75
0.94
3.01
3.75
2.50
3.57
2.50
20.94
31.41
14.80
18.69
26.25
20.18
707

Through employer

Advertisement

11.48
6.53
6.25
8.59
4.99
12.61
3.85
33.07
3.13
3.33
0.63
16.19
24.32
16.08
4.88
7.50
0.75
5.26
31.82
51.41
0.00
6.25
0.94
19.54
28.75
12.50
20.18
18.72
9.17
2.01
8.73
22.12
17.50
6.07
1297

Requirement of the
financer

2.65
2.94
0.00
0.78
12.72
0.00
2.19
5.99
0.00
2.50
0.94
1.66
0.68
4.63
1.00
1.56
1.00
5.26
22.73
0.94
0.00
6.25
0.00
4.48
0.00
1.25
6.25
3.90
2.40
2.01
2.85
3.74
0.00
1.79
299

Other sources

1.20
0.87
0.00
0.00
0.75
4.20
1.35
1.56
0.78
0.07
0.63
1.52
5.48
1.54
1.00
3.13
0.25
0.00
0.00
0.31
0.00
10.00
0.00
1.98
0.00
0.00
3.21
1.40
0.89
0.00
1.43
1.25
1.25
0.71
136

Dont know

0.68
0.48
0.00
3.13
0.50
2.10
0.42
0.26
0.63
0.14
0.00
1.11
0.68
5.29
0.50
0.63
0.00
0.00
0.00
0.16
0.00
6.25
0.00
0.07
0.00
0.00
0.18
0.00
0.83
0.25
2.32
0.31
0.00
0.18
77

Voluntary

47.25
57.54
48.57
82.47
76.57
71.43
41.62
50.00
53.39
50.04
40.14
46.11
17.57
54.11
46.30
46.07
52.57
52.05
23.29
23.04
87.14
75.71
75.71
48.16
42.86
4.29
52.65
49.93
34.69
9.78
43.95
32.50
62.86
44.44
5134

Advice of friends

40.47
34.18
68.57
30.52
38.86
18.57
29.49
60.57
40.54
23.08
19.71
30.83
53.67
17.63
12.82
27.50
28.86
75.34
79.45
53.57
11.43
17.14
19.76
55.61
64.29
81.43
42.45
61.37
64.70
69.25
58.79
63.57
45.71
68.57
4397

Advice of agent

73.07
76.28
64.29
50.00
68.86
72.38
82.88
78.00
55.54
76.05
64.87
75.97
87.54
71.98
72.65
91.79
79.43
64.38
83.56
77.50
52.86
82.86
64.76
68.92
57.14
44.29
63.06
76.68
74.89
79.23
76.56
79.64
71.43
68.41
7940
6.42
3.47
4.29
0.32
3.71
9.52
2.97
18.29
0.36
0.32
1.79
3.43
1.60
4.35
0.57
4.29
2.00
16.44
24.66
4.46
0.00
17.14
0.24
2.86
2.86
1.43
1.84
3.72
20.63
15.07
13.48
31.43
14.29
26.67
698

Advertisement

15.78
12.23
11.43
6.82
4.57
19.05
11.30
44.29
3.57
10.15
0.00
19.40
38.34
23.19
2.28
9.64
2.57
35.62
0.00
62.32
0.00
0.00
0.48
25.96
25.71
60.00
23.47
24.32
10.74
19.96
5.08
13.57
11.43
6.83
1715

Urban
Through employer

Rural
Requirement of the
financer

3.66
4.84
0.00
0.97
14.00
0.00
2.50
8.57
1.61
4.52
7.89
2.29
3.51
1.21
0.14
2.14
0.00
1.37
61.64
0.00
0.00
10.00
0.00
4.14
0.00
7.14
6.33
2.72
3.83
2.24
3.71
7.86
1.43
3.65
398

Other sources

1.25
0.66
0.00
1.62
0.29
0.00
0.48
2.86
0.36
0.00
1.43
1.59
2.56
5.31
0.14
3.93
0.57
2.74
0.00
0.71
0.00
4.29
0.00
0.60
0.00
4.29
0.41
0.43
2.47
3.26
4.49
0.36
0.00
1.43
136

Dont know

0.40
0.38
0.00
1.62
0.00
0.00
0.36
0.29
0.71
0.16
0.00
0.54
0.96
1.45
0.28
0.36
0.57
0.00
0.00
0.18
1.43
2.86
0.00
0.00
0.00
0.00
0.00
0.00
0.55
0.00
1.95
0.00
0.00
0.16
44

Voluntary

44.66
48.33
49.33
82.34
77.36
65.40
31.65
52.72
49.92
46.84
0.00
43.96
20.83
46.20
51.23
39.33
48.87
43.48
23.16
23.92
78.67
59.33
69.32
46.91
44.67
9.33
49.43
49.40
18.58
5.51
23.86
15.31
29.33
23.87
9899

Advice of friends

40.87
32.83
72.67
25.69
37.28
20.31
29.98
59.13
38.25
24.05
21.70
32.27
54.88
13.94
23.18
29.67
25.17
66.30
61.05
55.42
7.33
23.33
24.46
56.99
66.00
75.33
47.62
61.27
34.49
38.81
31.41
30.78
22.00
37.48
9060

Advice of agent

74.70
75.22
54.67
42.66
72.30
73.21
86.56
74.80
55.67
77.28
70.45
76.29
86.28
68.66
76.82
95.17
70.44
63.04
85.26
74.83
57.33
85.33
71.49
71.60
56.00
63.33
65.71
78.88
40.51
44.54
41.47
38.44
36.67
38.15
16558

Rural + Urban

6.34
3.56
2.00
0.46
4.26
9.15
4.05
17.71
0.33
0.22
2.17
3.13
1.65
3.11
1.00
2.83
3.73
18.48
25.26
4.00
1.33
12.67
0.54
2.94
3.33
2.00
2.76
3.13
11.09
8.32
7.46
14.98
6.67
15.04
1405

Through employer

Table S4.10: Distribution of Households by Factors Influencing Their Decision to Take Insurance (Percentage)

13.59
9.14
8.67
7.34
4.79
15.63
7.33
38.42
3.33
6.51
0.00
17.77
31.57
19.47
3.66
8.50
1.60
29.35
7.37
56.50
0.00
3.33
0.68
22.71
27.33
34.67
21.71
21.64
5.76
11.25
2.61
7.65
5.33
3.61
3012

Advertisement

104
Requirement of the
financer

3.14
3.82
0.00
0.92
13.32
0.00
2.33
7.22
0.75
3.44
4.17
1.97
2.15
3.00
0.60
1.83
0.53
2.17
52.63
0.50
0.00
8.00
0.00
4.31
0.00
4.00
6.29
3.28
2.23
1.91
2.14
3.83
0.67
1.93
697

Other sources

1.23
0.70
0.00
1.15
0.53
2.23
0.94
2.18
0.58
0.04
0.00
1.56
3.97
3.34
0.60
3.50
0.40
2.17
0.00
0.50
0.00
7.33
0.00
1.30
0.00
2.00
1.90
0.90
1.31
1.91
2.24
0.17
0.00
0.76
272

0.55
0.43
0.00
2.06
0.27
1.12
0.39
0.27
0.67
0.15
0.00
0.83
0.83
3.46
0.40
0.50
0.27
0.00
0.00
0.17
0.67
4.67
0.00
0.04
0.00
0.00
0.10
0.00
1.97
0.34
4.57
0.83
0.67
1.60
121

Dont know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

105

Difficult
procedures

10.53
8.15
25.00
9.38
6.06
1.67
12.08
7.76
0.63
9.78
7.50
14.76
17.59
15.07
10.95
23.75
9.09
46.41
0.63
5.00
0.00
5.00
0.00
7.08
15.00
10.00
5.00
7.55
7.71
13.73
5.04
8.86
10.00
5.00
341

Complex
policies

10.44
14.08
10.00
18.75
6.06
16.67
21.67
12.93
1.88
14.80
21.25
7.82
16.67
8.22
5.97
1.25
1.01
17.13
1.90
12.50
0.00
0.00
0.00
10.03
10.00
5.00
13.57
7.55
8.75
29.41
2.16
7.59
5.00
1.43
338

Accessibility
problem

16.96
28.50
30.00
18.75
7.07
35.00
34.17
23.28
4.38
36.31
57.50
8.94
20.37
4.79
13.93
2.50
6.06
9.94
2.53
13.75
5.00
5.00
1.25
5.60
15.00
5.00
3.57
6.29
17.92
19.61
17.27
26.58
25.00
11.43
549

Poor
services

10.69
6.61
10.00
9.38
3.03
3.33
8.33
17.24
0.00
5.87
7.50
7.58
8.33
3.42
10.95
5.00
28.28
3.87
7.59
3.75
0.00
0.00
2.50
5.01
5.00
5.00
3.57
6.29
32.71
51.96
30.94
24.05
20.00
27.14
346

Limited
range of
products
30.52
36.65
35.00
53.13
62.63
6.67
32.50
33.62
73.13
22.35
28.75
22.19
12.96
19.18
48.26
35.00
30.30
1.10
3.16
46.25
0.00
0.00
0.00
37.46
45.00
0.00
34.29
44.03
32.50
44.12
32.37
40.51
10.00
22.86
988

Too
expensive

54.87
61.46
25.00
68.75
69.70
75.00
69.58
41.38
36.88
68.72
68.75
52.04
51.85
68.49
67.16
61.25
39.39
29.28
12.03
70.00
55.00
50.00
85.00
50.74
60.00
80.00
55.71
41.51
49.17
27.45
66.91
55.70
40.00
45.00
1776

Not so
important

24.13
20.69
20.00
9.38
32.32
26.67
12.08
64.66
17.50
10.06
22.50
23.70
44.44
31.51
12.94
41.25
12.12
51.93
8.86
5.63
45.00
0.00
7.50
35.99
30.00
65.00
30.71
37.74
24.79
22.55
37.41
16.46
55.00
14.29
781

State/UT

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample State

Rural

Table S4.11a: Distribution of Uninsured Households by Reasons for No Households Member Insured (Rural) (Percentage)

2.81
0.69
5.00
0.00
2.02
0.00
1.25
1.72
0.00
0.00
0.00
1.20
0.93
0.68
2.49
5.00
1.01
0.00
0.63
1.25
0.00
0.00
0.00
1.18
0.00
0.00
0.71
1.89
13.33
27.45
0.72
13.92
20.00
14.29
91

8.96
5.15
5.00
6.25
5.05
3.33
6.25
13.79
3.13
3.07
3.75
13.73
30.56
6.85
12.44
12.50
13.13
37.02
6.96
1.88
0.00
0.00
0.00
7.67
15.00
0.00
2.86
11.95
6.67
3.92
0.72
16.46
0.00
10.00
290

No confidence and
Inappropriate/
inadequate distribution trust on insurance
strategies

Any
other

8.68
5.92
5.00
9.38
3.03
20.00
7.50
7.76
2.50
3.63
7.50
12.13
8.33
11.64
3.98
15.00
15.15
24.86
0.63
14.38
5.00
70.00
8.75
13.27
0.00
30.00
14.29
11.95
3.13
1.96
9.35
0.00
0.00
0.00
281

Inadequate
value on
maturity
3.40
4.12
0.00
6.25
2.02
0.00
5.42
1.72
0.63
7.82
0.00
1.44
0.93
1.37
4.48
0.00
1.01
0.00
0.63
1.25
0.00
0.00
2.50
9.14
25.00
10.00
5.00
10.69
2.71
9.80
1.44
1.27
0.00
0.00
110

106

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal
Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

57.10
63.34
36.67
58.33
64.67
71.11
79.94
46.67
44.58
65.86
65.29
54.03

34.48

73.66
60.74
45.83
50.00
29.92
3.94
69.58
83.33
0.00
76.67
49.04
63.33
73.33
55.71
40.53
54.83
40.19
75.00
47.50
73.33
53.33
2726

9.20

38.17
8.39
32.50
24.00
57.48
57.48
8.75
10.00
13.33
19.44
42.73
46.67
66.67
42.86
39.87
24.60
40.19
32.98
23.33
0.00
10.00
1224

Too
expensive

25.64
21.59
63.33
20.45
36.67
47.78
13.93
54.67
18.33
10.20
13.22
24.63

Not so
important

5.91
36.58
35.83
19.33
1.57
9.45
46.67
0.00
0.00
0.00
30.82
36.67
10.00
31.43
31.89
27.17
15.79
30.85
50.00
23.33
23.70
1338

4.60

28.03
34.12
13.33
48.48
60.67
5.56
20.61
41.33
59.17
25.05
33.88
20.44

Limited
range of
products

2.69
6.38
6.67
20.00
1.57
8.66
4.17
0.00
6.67
1.67
6.13
20.00
6.67
1.90
7.64
22.15
23.44
22.34
17.50
20.00
23.33
442

0.00

9.26
7.51
23.33
9.09
4.67
8.89
6.69
19.33
0.42
5.94
13.22
5.71

Poor
services

4.84
12.42
2.50
9.33
9.45
31.50
15.83
0.00
0.00
0.56
6.13
16.67
0.00
3.33
7.64
16.65
12.92
11.70
24.17
86.67
11.85
602

13.79

12.61
14.63
10.00
23.48
7.33
13.33
13.37
41.33
5.00
11.87
18.18
10.54

Accessibility
problem

5.91
5.70
5.83
9.33
33.07
2.36
9.58
0.00
10.00
1.11
11.38
13.33
3.33
10.95
12.29
6.73
17.70
1.06
5.83
0.00
3.33
578

4.60

12.11
18.33
6.67
15.15
16.00
15.56
19.22
18.00
4.58
24.12
28.93
8.00

Complex
policies

Urban

9.14
7.72
35.83
14.00
61.42
0.79
6.25
0.00
23.33
0.56
10.86
0.00
0.00
6.19
16.28
7.22
15.31
10.11
4.17
3.33
0.74
598

16.09

12.53
14.19
16.67
7.58
12.67
6.67
21.45
10.67
3.33
17.07
19.83
13.97

Difficult
procedures

Table S4.11b: Distribution of Uninsured Households by Reasons for No Household Member Insured (Urban) (Percentage)

0.00
0.67
1.67
1.33
0.00
0.00
1.25
0.00
0.00
0.00
2.28
0.00
3.33
1.43
2.99
9.18
10.05
1.06
18.33
13.33
9.63
122

0.00

2.56
1.38
10.00
0.00
0.00
0.00
2.23
4.00
0.83
0.56
2.48
0.57

Inappropriate/
inadequate
distribution
strategies

4.84
4.03
14.17
6.00
32.28
0.00
1.67
0.00
6.67
0.56
6.30
10.00
0.00
4.29
7.97
5.51
11.48
0.53
5.83
3.33
4.44
341

48.28

7.14
6.79
3.33
2.27
6.67
5.56
4.74
37.33
3.33
3.53
3.31
8.70

No confidence and
trust on insurance

0.54
1.34
5.00
2.67
0.00
0.00
2.08
6.67
3.33
0.00
15.24
26.67
16.67
14.29
14.62
4.90
15.31
2.66
0.83
0.00
0.74
266

1.15

5.57
6.35
6.67
0.00
3.33
0.00
10.58
0.00
0.83
11.69
4.13
1.52

Inadequate
value on
maturity

19.35
8.05
5.83
6.00
26.77
0.00
8.33
0.00
83.33
8.33
11.21
6.67
6.67
15.24
9.30
6.49
13.88
12.77
0.00
0.00
0.00
392

2.30

8.21
5.69
3.33
12.88
4.67
14.44
5.29
3.33
5.00
4.27
4.96
10.92

Any
other

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

107

Not so
important

25.00
21.24
46.00
18.29
34.94
39.33
13.19
59.02
18.00
10.14
16.92
24.22
28.72
35.24
10.22
36.00
19.28
54.22
30.53
7.50
24.00
8.00
15.77
40.22
40.00
66.00
38.00
39.13
24.67
34.41
34.86
20.60
22.00
11.46
2003

State/UT

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

56.20
62.60
32.00
60.37
66.67
72.67
75.79
44.36
41.50
67.00
66.67
53.15
44.10
71.39
63.33
52.00
45.78
29.55
8.42
69.75
72.00
20.00
79.23
49.67
62.00
76.00
55.71
40.87
52.74
36.01
71.56
50.75
60.00
50.49
4502

Too
expensive

29.04
35.11
22.00
49.39
61.45
6.00
25.38
37.97
64.75
23.97
31.84
21.22
9.23
11.75
41.28
35.50
23.69
1.30
5.96
46.50
0.00
0.00
0.00
33.30
40.00
6.00
32.57
36.09
29.14
25.08
31.50
46.23
18.00
23.41
2326

Limited
range of
products
9.84
7.16
18.00
9.15
4.02
6.67
7.35
18.42
0.25
5.91
10.95
6.54
4.62
3.01
8.22
6.00
23.29
2.92
8.07
4.00
0.00
4.00
1.92
5.71
14.00
6.00
2.57
7.17
26.06
32.80
25.99
20.10
20.00
24.63
788

Poor
services

14.37
20.06
18.00
22.56
7.23
22.00
21.70
33.46
4.75
21.63
33.83
9.83
17.44
4.82
13.03
2.50
8.03
9.74
15.44
15.00
2.00
2.00
0.77
5.93
16.00
2.00
3.43
7.17
17.12
15.11
14.07
25.13
62.00
11.71
1151

Accessibility
problem

11.43
16.67
8.00
15.85
12.05
16.00
20.20
15.79
3.50
20.40
25.87
7.92
11.28
6.93
5.81
4.00
6.02
23.70
2.11
10.75
0.00
6.00
0.77
10.88
12.00
4.00
12.00
10.65
7.48
21.54
1.53
6.53
2.00
2.68
916

Complex
policies

11.72
11.83
20.00
7.93
10.04
4.67
17.70
9.40
2.25
14.16
14.93
14.32
16.92
11.75
9.02
31.00
12.05
52.60
0.70
5.75
0.00
16.00
0.38
9.45
6.00
4.00
5.71
13.26
7.40
14.79
7.95
6.03
6.00
2.20
939

Difficult
procedures

All (Rural + Urban)

Table S4.11c: Distribution of Uninsured Households by Reasons for No Household Member Insured (Rural + Urban) (Percentage)

2.66
1.11
8.00
0.00
0.80
0.00
1.84
3.01
0.50
0.33
1.49
0.85
0.51
0.30
1.40
3.00
1.20
0.00
0.35
1.25
0.00
0.00
0.00
1.87
0.00
2.00
1.14
2.61
10.72
15.76
0.92
16.58
16.00
11.22
213

Inappropriate /
inadequate
distribution
strategies
7.88
6.15
4.00
3.05
6.02
4.67
5.34
27.07
3.25
3.34
3.48
10.93
38.46
5.72
7.41
13.50
8.84
35.06
3.86
1.75
0.00
4.00
0.38
6.81
12.00
0.00
3.71
9.35
5.94
9.00
0.61
10.05
2.00
6.34
631

No confidence
and trust on
insurance
4.69
5.48
4.00
1.22
2.81
0.00
8.51
0.75
0.75
10.14
2.49
1.49
1.03
0.90
2.61
3.00
2.01
0.00
0.35
1.75
4.00
2.00
0.77
12.97
26.00
14.00
10.57
13.26
4.09
13.50
2.14
1.01
0.00
0.49
376

Inadequate
value on
maturity
8.43
5.78
4.00
12.20
4.02
16.67
6.18
5.26
4.00
4.01
5.97
11.46
5.64
15.96
6.41
9.50
9.64
25.65
0.35
10.75
2.00
78.00
8.46
11.98
4.00
16.00
14.86
10.22
5.24
9.97
11.31
0.00
0.00
0.00
675

Any other

108

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Andhra
Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal
Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal
Pradesh
Madhya
Pradesh
Punjab
Rajasthan
Uttar
Pradesh
Uttarakhand

Northern Region

All India

State/UT
Rural

Urban

21.25
37.11

13.75 38.75
23.78 16.36

5.88

41.01
45.57
40.00
29.29

58.82

41.73
34.18
35.00
23.57

12.33
8.46
35.00
5.05
12.71
9.49
18.13
25.00
15.00
30.00
19.76
15.00
45.00
29.29
8.81
30.83

25.18
60.76
65.00
36.43

49.02

21.30

23.46

45.53 17.04

23.29
17.41
70.00
21.21
60.22
67.72
37.50
0.00
25.00
18.75
30.09
50.00
35.00
23.57
32.70
41.04

9.48
9.38

34.48 20.69
42.50 24.38

35.62
8.96
16.25
11.11
36.46
19.62
12.50
15.00
90.00
11.25
39.23
0.00
85.00
33.57
43.40
38.54

35.42

22.08 42.50

52.78 35.19

23.33

25.18
36.71
30.00
22.14

22.55

8.90
22.39
55.00
23.23
62.43
65.82
11.88
5.00
20.00
3.75
32.74
10.00
5.00
22.86
47.80
25.83

60.19

37.50
34.64

25.42

6.03
16.88

20.83

46.67

5.76
16.46
0.00
2.14

0.00

16.44
15.42
41.25
40.40
7.18
62.66
4.38
5.00
40.00
1.25
16.81
5.00
10.00
19.29
16.98
5.00

24.07

13.75
22.59

20.95

2.59
2.50

16.67

8.33
41.78

6.67
42.90

40.00

28.78
10.13
15.00
21.43

6.86

54.79
34.83
1.25
12.12
50.83
12.66
20.63
60.00
40.00
52.50
8.55
20.00
5.00
8.57
7.55
18.33

23.15

17.50
31.52

5.31

38.83
35.00
96.67
20.00

35.41

47.85
13.42
19.17
16.67
41.73
58.27
17.50
10.00
80.00
15.56
39.58
0.00
70.00
36.67
42.52
33.29

36.78

42.55
56.67
96.67
37.41

18.18

15.59
7.72
38.33
20.00
33.86
47.24
25.00
63.33
30.00
27.78
37.83
13.33
73.33
51.43
27.24
38.68

12.64

29.75 46.28
27.49 24.13

43.97 20.78

39.66 14.67 18.67


20.63 37.08 38.75

3.33

5.00

24.47
66.67
20.00
43.33

17.55
13.33
80.00
12.22

6.70

7.53
5.03
2.50
4.67
30.71
7.09
0.42
0.00
0.00
0.56
3.85
3.33
0.00
0.48
6.64
14.69
48.33

64.37

38.71
20.47
70.83
20.00
80.31
37.01
37.50
6.67
36.67
10.56
36.43
53.33
10.00
32.86
39.87
42.84

4.96
9.21

28.10
33.97
18.39

4.27

11.33
0.83

2.23

3.33

30.06

30.00
22.08

27.86

30.00

3.72
5.00
0.00
2.22

17.70

25.81
7.72
46.67
17.33
9.45
53.54
4.58
0.00
23.33
0.56
27.15
30.00
10.00
26.67
28.90
6.85

2.30

9.09
16.13

17.25

9.33
3.75

18.66

7.78
39.33

27.32
29.27
4.00
43.29
15.66

33.89 42.74

4.67

4.60

31.38
7.50
0.00
21.48

40.06
34.67
72.00
21.22

16.75 43.09

41.87
11.62
18.00
14.46
31.49
36.84
15.50
12.00
84.00
14.23
39.45
0.00
76.00
35.43
42.83
35.24

41.90
52.26
74.00
34.63

14.15

13.55
8.02
37.00
14.06
17.53
26.32
22.25
48.00
24.00
28.46
31.10
14.00
62.00
42.57
20.87
35.77

45.64 25.13

23.14 23.38 43.28


31.75 25.00 20.19

10.58 44.59 19.29

58.06
29.87
3.33
19.33
62.20
22.83
15.83
23.33
36.67
56.67
9.63
20.00
10.00
3.81
12.62
19.71

All (Rural + Urban)

24.77
64.32
38.00
40.98

48.55

31.93
19.24
70.50
20.48
61.69
54.04
37.50
4.00
32.00
13.08
34.07
52.00
20.00
29.14
37.39
42.17

20.00

25.37
34.62

27.42

21.05
17.00

30.88

27.33

31.48
23.05
4.00
12.80
6.43

20.80
22.61
60.00
15.61

11.90

8.13
12.02
23.50
12.05
49.35
39.65
5.00
2.00
8.00
1.54
14.62
6.00
2.00
9.43
20.87
18.81

62.05

17.91
20.47

12.71

9.02
7.25

9.68

20.67

15.74
10.25
0.00
1.22
4.42

4.59
9.55
0.00
2.20

11.90

21.39
10.82
44.50
26.51
7.79
58.60
4.50
2.00
30.00
0.77
23.30
20.00
10.00
23.71
24.78
6.17

14.36

10.95
18.92

18.73

6.39
3.25

17.86

8.00

14.73
11.86
0.00
3.05
3.61

30.28
8.54
6.00
21.46

13.50

56.63
31.86
2.50
16.47
52.27
17.19
17.75
38.00
38.00
55.38
9.23
20.00
8.00
5.71
10.87
19.20

14.87

20.90
31.29

8.47

37.97
19.50

3.67

17.33

23.16
21.07
90.00
42.07
67.47

Job
High costs of Crop Fire/theft/burglary Any
other
loss hospitalisation failure

36.67 23.31 19.55


18.75 39.25 33.00

3.90

25.56

High costs of Crop Fire/theft/burglary Any Loss


Job High costs of Crop Fire/theft/ Any Loss of Job
other
of
loss hospitalisation failure burglary other main loss hospitalisation failure
main
earner
earner
31.76
22.37
7.29
31.08
14.18
28.21
23.21 30.97
15.79
22.77 31.50 30.69
26.09
20.77
20.94
12.19
19.31 32.97 31.31
24.52
3.37
11.65
22.20 32.19
5.00
10.00
0.00
0.00
85.00 3.33 3.33
0.00
0.00
0.00
93.33 2.00
28.13
25.00
3.13
3.13
43.75 16.67 46.97
9.85
0.76
3.03
41.67 17.07
14.14
6.06
10.10
3.03
71.72 22.67 16.67
6.67
0.67
4.00
64.67 21.29

38.33

1.67

Loss
of
main
earner
30.18
30.99
0.00
18.75
19.19

Table S4.12: Distribution of Uninsured Households by Type of Financial Risk They Could Face (Percentage)

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

109

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample State

State/UT
No
26.1
32.56
10
34.38
14.14
20
39.17
16.38
32.5
39.78
41.25
14.83
22.22
11.64
29.85
12.5
19.39
6.11
0.0
3.16
50
35
27.5
20.94
40
20
26.43
13.84
43.51
77.45
10.95
45.57
40
50
845

Yes

32.26
28.69
5
40.63
38.38
33.33
29.17
20.69
41.88
23.81
20
30.86
19.44
19.86
42.29
31.25
42.86
4.44
1.9
76.58
20
55
46.25
48.67
10
60
55
46.54
32.85
3.92
43.07
49.37
60
30.71
1044

Rural
41.64
38.75
85
25
47.47
46.67
31.67
62.93
25.63
36.41
38.75
54.31
58.33
68.49
27.86
56.25
37.76
89.44
98.1
20.25
30
10
26.25
30.38
50
20
18.57
39.62
23.64
18.63
45.99
5.06
0.0
19.29
1348

Can't say
33.63
27.03
26.67
26.52
28
34.44
35.29
13.33
43.1
19.7
14.17
36.42
14.94
36.07
48.31
28.33
36.67
3.15
0.0
67.36
6.67
46.67
41.34
51.49
6.67
80
60
47.18
30.92
20.29
32.45
46.67
53.33
28.52
1605

Yes

Urban
29.17
34.88
36.67
35.61
25.33
8.89
32.49
41.33
25.52
46.1
33.33
17.67
2.3
16.94
27.7
13.33
23.33
4.72
0.0
8.37
20
33.33
40.22
21.89
40
10
24.76
19.27
43.19
40.58
29.26
50
46.67
51.48
1393

No

Table S4.13: Distribution of Uninsured Households by Views on Linking of Insurance with Credit (Percentage)

37.2
38.09
36.67
37.88
46.67
56.67
32.21
45.33
31.38
34.2
52.5
45.91
82.76
46.99
23.99
58.33
40
92.13
100
24.27
73.33
20
18.44
26.62
53.33
10
15.24
33.55
25.89
39.13
38.3
3.33
0.0
20
1776

Can't say
Yes
33.07
27.68
18
29.27
32.13
34
32.83
16.54
42.61
21.34
16.5
33.97
17.44
28.88
45.88
29.5
39.11
3.91
1.06
71.03
12
50
42.86
50.44
8
72
58
46.96
31.63
14.89
36.92
47.74
56
29.27
2649
27.93
33.97
26
35.37
20.88
13.33
35.18
30.45
28.32
43.58
36.5
16.42
13.33
14.59
28.57
13
21.77
5.54
0.0
6.3
32
34
36.29
21.54
40
14
25.43
17.39
43.31
52.75
21.54
48.24
44
50.98
2237

No

All (Rural + Urban)


39
38.35
56
35.37
46.99
52.67
31.99
53.01
29.07
35.08
47
49.61
69.23
56.53
25.55
57.5
39.11
90.55
98.94
22.67
56
16
20.85
28.02
52
14
16.57
35.65
25.06
32.36
41.54
4.02
0.0
19.76
3124

Can't say

110

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

27.0
23.9
0.0
25.0
27.6
28.3
29.2
16.5
20.3
26.5
11.3
25.7
11.2
15.8
38.5
15.2
37.1
5.0
0.0
69.4
20.0
30.0
32.9
40.8
5.0
70.0
47.9
35.4
27.7
2.0
25.2
45.6
60.0
34.3
874

Yes
20.3
20.8
10.0
28.1
9.2
13.3
20.8
13.9
31.0
21.0
30.0
11.8
15.9
6.9
19.0
3.8
17.5
1.1
0.7
12.5
60.0
5.0
30.4
13.9
35.0
10.0
17.9
8.2
45.4
82.4
17.3
50.6
40.0
44.3
657

No

Rural
52.7
55.3
90.0
46.9
63.3
58.3
50.0
69.6
48.7
52.5
58.8
62.6
72.9
77.4
42.6
81.0
45.4
93.9
99.3
18.1
20.0
65.0
36.7
45.3
60.0
20.0
34.3
56.3
26.9
15.7
57.6
3.8
0.0
21.4
1706

Can't Say
27.8
21.1
20.0
11.4
24.8
33.0
37.9
11.8
15.1
16.0
15.0
30.2
18.4
30.0
45.0
11.7
24.7
3.9
0.0
57.6
10.0
26.7
37.4
39.8
6.7
66.7
49.8
33.4
27.9
19.3
11.2
40.8
33.3
39.6
1327

Yes
21.7
21.6
46.7
31.1
23.5
4.6
15.9
36.1
21.8
21.8
13.3
14.6
2.3
7.8
16.9
9.2
18.5
0.8
0.0
17.2
30.0
6.7
39.1
12.9
40.0
3.3
13.9
10.4
42.1
34.8
33.5
54.2
66.7
45.6
1036

No

Urban
50.5
57.3
33.3
57.6
51.7
62.5
46.2
52.1
63.2
62.3
71.7
55.3
79.3
62.2
38.1
79.2
56.9
95.3
100.0
25.2
60.0
66.7
23.5
47.4
53.3
30.0
36.4
56.2
30.1
45.9
55.3
5.0
0.0
14.8
2411

Can't Say

Table S4.13a: Distribution of Uninsured Households by Views on Whether Insurance Would Help Unexpected Eventuality (Percentage)

27.3
22.2
12.0
14.0
25.9
31.1
34.4
13.9
17.1
20.2
13.5
28.2
14.4
23.6
42.3
13.1
29.6
4.6
0.0
62.3
14.0
28.0
36.1
40.2
6.0
68.0
49.0
34.1
27.8
13.6
17.1
42.7
44.0
37.8
2187

Yes
21.1
21.3
32.0
30.5
17.8
8.1
17.9
26.3
25.4
21.4
20.0
13.3
9.8
7.4
17.8
7.0
18.1
1.0
0.4
15.3
42.0
6.0
36.4
13.3
38.0
6.0
15.5
9.6
43.3
50.5
26.6
52.8
56.0
45.1
1690

No

Total
51.6
56.5
56.0
55.5
56.3
60.8
47.8
59.9
57.4
58.4
66.5
58.5
75.8
69.0
40.0
79.9
52.3
94.5
99.6
22.4
44.0
66.0
27.5
46.6
56.0
26.0
35.5
56.2
28.9
35.9
56.3
4.5
0.0
17.1
4134

Can't Say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

111

Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu

Southern Region

Daman & Diu


Goa
Gujarat
Maharashtra

Western Region

Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal

Eastern Region

Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand

Northern Region

All India

State/UT
Yes
82.39
70.67
89.74
65.35
79.50
86.38
57.19
69.74
82.77
73.61
50.16
87.83
88.46
69.91
81.63
86.56
89.51
83.33
100.00
98.26
100.00
93.67
100.00
91.96
97.50
95.00
90.47
92.20
93.95
98.49
85.89
96.26
100.00
96.60

Rural

17.61
29.33
10.26
34.65
20.50
13.62
42.81
30.26
17.23
26.39
49.84
12.17
11.54
30.09
18.37
13.44
10.49
16.67
0.00
1.74
0.00
6.33
0.00
8.04
2.50
5.00
9.53
7.80
6.05
1.51
14.11
3.74
0.00
3.40

No
88.42
81.78
95.71
72.22
87.97
90.91
77.90
84.01
84.70
82.25
65.27
90.26
92.86
70.37
85.65
91.79
86.17
98.53
96.77
99.46
98.57
100.00
100.00
95.29
98.57
85.71
95.26
95.95
94.92
94.36
92.38
95.71
100.00
96.50

Yes

Table S5.1: Percentage Distribution of Insured Households by Awareness about Provision of Nomination Facility

Urban
No
11.58
18.22
4.29
27.78
12.03
9.09
22.10
15.99
15.30
17.75
24.73
9.74
7.14
29.63
14.35
8.21
13.83
1.47
3.23
0.54
1.43
0.00
0.00
4.71
1.43
14.29
4.74
4.05
5.08
5.64
7.62
4.29
0.00
3.50

Yes
85.35
76.01
92.57
70.21
83.44
88.51
66.87
76.52
83.68
77.64
61.87
89.03
90.74
70.13
83.52
89.00
87.94
95.35
97.62
98.82
99.33
96.58
100.00
93.61
98.00
90.67
92.70
94.16
94.44
96.24
88.99
96.01
100.00
96.55

No
14.65
23.99
7.43
29.79
16.56
11.49
33.13
23.48
16.32
22.36
38.13
10.97
9.26
29.87
16.48
11.00
12.06
4.65
2.38
1.18
0.67
3.42
0.00
6.39
2.00
9.33
7.30
5.84
5.56
3.76
11.01
3.99
0.00
3.45

All (Rural + Urban)

112

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/ UT
No
11.80
15.34
11.25
3.91
0.76
10.13
12.11
11.29
9.80
26.86
15.67
10.68
33.80
27.85
5.80
7.50
2.26
66.67
0.00
1.92
1.25
16.25
7.84
2.28
20.00
0.00
11.85
20.25
12.20
25.65
14.57
11.21
1.25
2.68
1334

Yes
64.70
40.53
81.25
70.31
90.59
72.57
24.55
79.79
69.93
12.84
1.88
75.41
49.13
51.14
84.11
73.44
85.18
16.67
90.91
89.60
66.25
71.25
78.37
93.82
45.00
25.00
24.44
14.56
82.44
73.58
70.68
86.92
98.75
95.35
7312

Rural

23.49
44.13
7.50
25.78
8.65
17.30
63.34
8.92
20.26
60.31
82.45
13.91
17.07
21.00
10.09
19.06
12.56
16.67
9.09
8.48
32.50
12.50
13.79
3.90
35.00
75.00
63.70
65.19
5.36
0.78
14.75
1.87
0.00
1.97
2654.6

Can't say/Don't
know
68.96
46.25
95.71
77.85
90.54
88.10
30.01
85.92
71.94
14.27
3.94
80.97
61.86
46.96
88.81
80.43
91.09
70.00
91.78
94.99
94.29
80.00
87.35
91.79
30.00
43.33
38.81
23.83
81.97
71.66
71.71
79.29
100.00
97.45
7493

Yes
14.82
23.27
1.43
9.45
1.43
1.43
24.79
9.48
13.31
41.08
39.78
9.89
27.24
34.31
5.02
4.35
2.30
27.14
0.00
0.56
0.00
7.14
4.06
4.97
16.67
10.00
13.93
18.46
11.65
20.33
14.73
17.50
0.00
1.11
1610

No

Urban

16.22
30.48
2.86
12.70
8.02
10.48
45.20
4.60
14.75
44.65
56.27
9.13
10.90
18.73
6.17
15.22
6.61
2.86
8.22
4.45
5.71
12.86
8.59
3.24
53.33
46.67
47.26
57.72
6.38
8.01
13.56
3.21
0.00
1.43
1762.47

Can't say/Don't
know

Table 5.2a: Distribution of Insured Households by Perception about Mandatory Paper Work at the Time of Taking Policy (Percentage)

66.79
43.29
88.00
75.63
90.57
79.87
27.10
82.72
70.89
13.51
2.84
78.15
55.76
49.12
86.31
76.68
87.94
59.09
91.58
92.10
79.33
75.33
83.47
92.82
36.00
36.00
33.04
20.61
82.20
72.51
71.17
83.36
99.33
96.46
14805

Yes
13.29
19.15
6.67
7.82
1.08
6.04
18.03
10.43
11.47
33.49
26.92
10.29
30.38
30.98
5.44
6.04
2.28
35.23
0.00
1.29
0.67
12.00
5.69
3.61
18.00
6.00
13.10
19.08
11.92
22.68
14.65
14.14
0.67
1.85
2946

No

19.92
37.56
5.33
16.55
8.36
14.09
54.88
6.86
17.64
53.00
70.23
11.55
13.86
19.91
8.26
17.28
9.79
5.68
8.42
6.62
20.00
12.67
10.84
3.57
46.00
58.00
53.87
60.31
5.88
4.81
14.18
2.50
0.00
1.68
4415.67

Can't say/Don't
know

All (Rural+Urban)

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

113

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/ UT

40.00
45.51
20.97
10.08
41.43
19.34
40.36
22.10
38.85
64.88
49.21
21.77
16.67
25.69
21.30
20.13
23.58
20.00
0.00
13.44
50.00
26.39
28.80
54.38
43.75
18.75
57.99
57.10
53.52
53.26
87.50
0.00
100.00
100.00
4520

Yes

16.04
2.02
45.58
11.75
8.27
0.95
29.52
37.63
43.75
29.94
10.06
42.69
60.00
0.00
37.55
0.00
20.83
18.04
21.47
23.75
26.25
17.59
24.03
44.97
45.17
12.50
100.00
0.00
0.00
2207

19.53
10.18
41.94
8.40

No

Rural

40.48
44.31
37.10
81.51
58.57
64.62
57.62
32.32
49.40
26.86
49.84
48.71
45.70
30.56
48.77
69.81
33.73
20.00
0.00
49.01
50.00
52.78
53.16
24.16
32.50
55.00
24.42
18.87
1.51
1.57
0.00
0.00
0.00
0.00
4575

Can't say/Don't
know
46.74
54.05
53.23
24.63
35.33
22.89
64.56
26.36
34.02
71.42
73.38
32.49
39.38
12.12
36.92
27.01
27.49
14.63
100.00
21.01
70.00
39.71
42.44
57.33
44.29
30.43
63.39
57.04
39.47
38.75
66.67
0.00
0.00
100.00
5079

Yes
20.30
10.84
19.35
12.50
0.63
10.95
5.36
42.73
13.06
9.34
1.44
28.56
23.32
61.82
30.00
14.23
26.28
9.76
0.00
51.64
0.00
14.71
11.22
23.53
30.00
49.28
13.91
27.25
41.45
42.09
0.00
0.00
0.00
0.00
2206

No

Urban

32.96
35.12
27.42
62.87
64.04
66.17
30.09
30.91
52.92
19.25
25.18
38.95
37.31
26.06
33.08
58.76
46.22
75.61
0.00
27.35
30.00
45.59
46.34
19.14
25.71
20.29
22.70
15.72
19.08
19.15
33.33
0.00
0.00
0.00
3581

Can't say/Don't
know

Table 5.2b: Distribution of Insured Households by Perception about Mandatory Paper Work at the Time of Claim Settlement (Percentage)

43.31
49.59
37.10
20.20
38.53
21.07
51.96
24.13
36.86
67.91
60.50
27.20
28.23
18.45
29.12
23.37
25.53
15.69
100.00
17.03
59.33
32.86
36.50
55.83
44.00
24.16
60.52
57.07
46.02
45.43
81.82
0.00
100.00
100.00
9601

Yes
19.91
10.49
30.65
11.25
0.30
13.56
3.62
44.22
12.29
8.76
1.18
29.03
30.34
53.40
29.97
12.03
34.53
19.61
0.00
44.24
0.00
17.86
14.19
22.48
26.67
36.91
15.87
25.70
43.09
43.51
9.09
100.00
0.00
0.00
4413

No
36.78
39.92
32.26
68.54
61.17
65.38
44.42
31.65
50.85
23.33
38.32
43.77
41.42
28.16
40.91
64.60
39.94
64.71
0.00
38.73
40.67
49.29
49.31
21.69
29.33
38.93
23.61
17.24
10.89
11.06
9.09
0.00
0.00
0.00
8153

Can't say/Don't
know

All (Rural+Urban)

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

88.3

91.56

96.73

77.01

99.38

100

96.78

8452

Andhra Pradesh

Karnataka

Kerala

Pondicherry

Tamil Nadu

All sample

Gujarat

South Region

85.46

Goa

Maharashtra

100

82.5

Daman & Diu

45.31

87.48

73.75

Tripura

West Region

21.52

Sikkim

West Bengal

89.69

87.19

Chhattisgarh

Orissa

68.51

Bihar

90.91

74.72

Assam

Mizoram

79.86

Arunachal Pradesh

71.43

73.41

East Region

78.95

60.5

Uttarakhand

Meghalaya

54.23

Uttar Pradesh

Jharkhand

85.6

Rajasthan

47.46

Himachal Pradesh

71.16

68.33

Haryana

75.78

30.47

Delhi

Punjab

76.25

Chandigarh

Madhya Pradesh

74.79

65.01

North Region

% of HHs who know


rights as a policy
holder

All India

State/UT

71.70

Premium payment

6060

83.22

70.00

66.14

81.48

48.31

71.45

86.75

71.67

92.42

58.75

79.12

55.87

23.73

11.62

84.14

100.00

100.00

64.94

96.05

92.26

79.30

78.91

80.57

50.10

54.60

82.51

64.61

49.92

84.99

68.98

56.41

37.70

61.46

40.57

Change mode of
premium

3429

81.74

91.25

67.08

52.54

58.18

67.18

40.64

43.67

45.45

50.00

42.75

16.55

11.86

40.66

36.41

35.00

33.33

27.58

8.24

21.92

37.44

69.47

30.61

28.93

17.65

30.12

54.98

32.50

35.41

53.28

66.66

26.23

32.45

3605

50.74

66.25

57.05

47.91

66.50

55.35

43.46

41.37

40.91

35.00

41.91

30.35

13.56

87.13

44.60

80.00

80.00

32.12

41.93

26.31

41.27

60.89

39.19

23.24

41.05

33.77

59.45

36.89

39.84

35.40

56.41

11.48

38.41

42.65

Change of nominee

Lock-in period
957

12.92

11.25

10.66

9.26

5.71

9.95

14.84

14.21

0.00

32.50

14.95

0.69

13.56

0.00

20.03

0.00

20.00

8.73

29.03

6.58

7.07

20.58

13.55

1.55

4.09

5.29

15.81

15.52

3.54

13.87

2.56

6.56

8.81

11.32

Surrender value
1468

6.27

2.50

18.18

5.56

9.61

8.82

26.85

25.28

1.52

32.50

25.20

5.52

30.51

0.00

8.19

20.00

46.67

7.33

16.49

11.33

38.62

41.60

17.53

35.64

30.05

2.74

18.56

27.37

4.43

1.46

7.69

0.00

19.16

17.37
4.11

Others
347

0.37

0.00

0.00

0.69

0.00

0.28

0.71

0.00

0.00

0.00

0.34

22.76

83.05

5.81

0.00

0.00

13.33

3.84

0.72

2.92

9.43

12.01

6.92

2.58

2.81

1.46

8.93

0.88

13.28

23.36

0.00

29.51

5.49

Total no. of HHs


know rights
542

80

319

432

385

1758

566

479

66

80

1191

145

59

17

574

20

15

286

279

547

339

233

2516

194

782

548

291

683

113

274

39

61

2986

8452
79.16

% of HHs who know


rights as a policy
holder
8602

98.41

100

97.86

85.52

87.37

92.33

96.28

92.01

74.29

98.57

93.67

52.98

68.57

38.57

98.04

91.67

97.18

76.5

91.76

57.02

67.88

65.5

72.04

85.56

63.85

87.61

71.43

86.65

66.34

65.71

58.17

94.29

73.97

Premium payment
6093

83.39

77.14

54.74

81.30

56.88

72.15

83.06

80.74

96.15

60.87

81.53

32.36

18.75

77.78

87.25

98.63

94.44

73.95

94.58

69.70

91.10

81.95

77.57

55.72

41.36

82.75

49.20

57.91

80.39

75.66

86.51

62.12

64.99

70.84
41.48

Change mode of
premium
3568

78.87

88.57

82.48

46.13

46.85

64.45

44.87

41.70

17.31

66.67

43.78

34.60

12.50

25.93

34.97

34.37

46.52

28.38

10.90

20.99

35.94

71.21

32.27

30.58

17.26

27.72

59.60

33.48

36.61

62.18

59.72

42.42

36.62

Urban

4094

42.10

68.57

57.30

44.99

61.07

50.52

52.30

40.15

23.08

30.44

45.47

48.54

14.58

40.74

51.36

89.66

38.06

39.96

58.38

29.48

55.51

71.70

48.97

31.42

51.05

27.31

74.80

43.23

49.53

47.39

69.21

9.09

48.94

47.60

Change of nominee

Rural

12.96

Lock-in period
1115

32.10

8.57

10.95

3.65

9.09

15.84

15.01

13.97

3.85

23.19

14.62

1.80

4.17

0.00

22.22

7.47

21.14

3.36

31.53

7.00

10.32

14.15

13.53

3.77

7.58

4.69

18.00

18.25

5.02

13.48

0.56

13.64

10.92

18.75

Surrender value
1613

6.29

7.14

9.85

6.62

17.95

9.67

30.61

25.95

7.69

27.54

27.79

8.54

43.75

0.00

9.84

40.35

7.05

8.96

18.68

14.74

39.50

28.78

17.83

42.73

38.63

1.63

21.20

22.92

2.87

1.30

6.14

6.06

22.69

Others
347

0.32

0.00

0.36

0.91

1.17

0.66

0.15

0.00

0.00

0.00

0.08

25.17

75.00

0.00

0.00

0.00

2.82

2.24

1.17

12.74

14.23

13.17

9.23

2.93

2.98

0.41

2.80

0.82

5.02

20.00

1.67

16.67

3.87

4.03
8602

Total no. of HHs


know rights
620

70

274

438

429

1831

673

451

52

69

1245

223

48

27

549

67

71

268

257

400

281

205

2395

239

805

491

250

729

139

230

179

66

2922

76.93

% of HHs who know


rights as a policy
holder
17054

97.65

100.00

98.67

81.06

91.56

91.95

92.46

88.52

78.67

99.33

90.54

49.66

71.33

29.53

93.58

91.49

93.33

73.80

89.32

63.14

71.41

72.38

72.74

72.15

58.72

86.54

73.71

78.40

56.24

67.11

50.00

84.67

69.30

71.26

Premium payment
12153

83.31

73.33

60.88

81.39

52.83

71.81

84.75

76.07

94.07

59.73

80.35

41.6

21.5

52.0

85.7

98.9

95.4

69.3

95.3

82.7

84.6

80.3

79.1

53.20

47.88

82.62

57.49

54.04

82.45

72.03

81.13

50.39

63.21

41.03

6997

80.21

90.00

74.20

49.32

52.21

65.79

42.94

42.71

33.05

57.72

43.28

27.5

12.1

31.7

35.7

34.5

44.2

28.0

9.5

21.5

36.8

70.3

31.4

29.84

17.45

28.99

57.12

33.01

36.07

57.34

60.96

34.64

34.51

45.15

7699

46.13

67.33

57.17

46.44

63.64

52.89

48.26

40.78

33.05

32.89

43.73

41.4

14.0

58.8

47.9

87.4

45.4

35.9

49.8

27.6

47.7

66.0

44.0

27.76

46.12

30.72

66.54

40.16

45.19

40.87

66.92

10.24

43.62

Lock-in period
2072

23.15

10.00

10.79

6.44

7.49

12.96

14.93

14.09

1.69

28.19

14.78

1.4

9.3

0.0

21.1

5.8

20.9

6.1

30.2

6.8

8.5

17.6

13.5

2.78

5.86

5.01

16.82

16.93

4.36

13.69

0.92

10.24

9.85

12.15

Rural + Urban
Change mode of
premium

Table S5.3: Distribution of Households by Awareness about Rights as Policy Holder (Insured Households)

Change of nominee

114
18.07

Surrender value
3081

6.28

4.67

14.33

6.09

14.01

9.25

28.89

25.61

4.24

30.20

26.52

7.3

36.4

0.0

9.0

35.7

14.0

8.1

17.5

12.8

39.0

35.6

17.7

39.55

34.40

2.21

19.78

25.07

3.57

1.39

6.42

3.15

20.90

4.07

Others
694

0.34

0.00

0.17

0.80

0.61

0.47

0.40

0.00

0.00

0.00

0.21

24.2

79.4

2.3

0.0

0.0

4.7

3.1

0.9

7.1

11.6

12.6

8.0

2.78

2.90

0.96

6.10

0.85

8.72

21.83

1.38

22.83

4.69

1162

150

593

870

814

3589

1239

929

118

149

2435

368

107

44

1123

87

86

554

536

948

620

438

4911

432

1587

1038

541

1412

252

504

218

127

5908

17054

Total no. of HHs


know rights

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

115

9783

All Sample

77.14

Karnataka

96.24

95.48

Andhra Pradesh

Tamil Nadu

91.03

Southern Region

98.44

93.45

Maharashtra

100.00

90.50

Gujarat

Pondicherry

73.75

Goa

Kerala

91.46

100.00

Daman & Diu

98.12

Western Region

West Region

80.77

72.50

Tripura

93.24

Orissa

Sikkim

90.91

Mizoram

77.50

Bihar

73.68

73.17

Assam

Meghalaya

80.56

Arunachal Pradesh

90.31

84.54

Eastern Region

87.79

98.74

Uttarakhand

Jharkhand

79.40

Uttar Pradesh

Chhattisgarh

89.34

75.43

Himachal Pradesh

Rajasthan

81.55

Haryana

97.91

64.06

Delhi

69.79

78.75

Chandigarh

Punjab

84.74

Madhya Pradesh

86.57

Northern Region

% HHs who know


duties as a policy
holder (Q-3 =1)

All India

State/UT

Providing
correct and
factual
information

3922

60.49

62.50

48.74

34.20

30.53

45.43

49.75

62.35

94.92

35.00

56.07

7.64

20.69

1.55

49.10

30.00

100.01

15.06

56.06

21.48

78.57

66.74

38.52

48.11

30.05

32.88

48.14

26.81

25.07

46.79

52.44

12.70

33.76

40.09

87.72

Depositing
premia in
time

8582

83.50

77.50

77.22

88.27

95.79

85.94

88.98

94.51

96.61

58.75

89.66

98.41

79.31

97.50

89.32

100.00

100.01

83.51

96.20

96.41

80.07

74.82

89.60

76.91

90.05

87.10

83.21

84.58

92.47

91.43

100.00

49.21

86.53

Informing
insurance
company
of policy
loss

2506

46.20

65.00

48.42

35.59

34.74

42.34

38.90

24.66

54.24

35.00

33.58

0.00

5.17

0.00

10.89

55.00

28.57

13.07

44.29

15.34

33.72

30.61

18.50

12.66

12.31

18.89

39.55

20.53

19.50

46.48

31.71

17.46

20.86

25.62

Informing
insurance
company of
policy maturity

2286

37.30

13.75

28.48

21.72

83.42

40.79

25.04

16.57

0.00

21.25

20.16

2.23

8.62

0.00

21.28

45.00

14.29

9.66

25.26

13.24

30.40

55.26

19.67

17.72

15.81

19.76

27.99

22.45

6.13

25.38

1.22

33.33

19.32

23.37

At the time of
claim

1305

4.64

3.75

6.65

20.57

1.32

8.18

15.53

4.93

1.69

33.75

11.73

3.50

44.83

1.55

30.33

45.00

21.43

17.90

10.03

18.25

21.98

37.83

20.64

6.01

1.57

8.22

30.22

13.94

24.51

21.10

4.88

7.94

10.74

13.34
1.41

Others

138

0.19

0.00

0.32

1.85

0.00

0.57

0.00

0.00

0.00

0.00

0.00

0.00

48.28

0.00

0.00

0.00

21.43

5.11

0.35

0.48

5.72

1.70

2.62

1.27

0.26

0.17

3.36

0.21

4.46

5.81

0.00

9.52

1.34

Total no of
responses

539

80

316

433

380

1748

599

507

59

80

1245

314

58

65

597

20

14

352

289

619

332

235

2897

316

1145

572

268

940

180

327

82

63

3892

9783

% HHs who know


duties as a policy
holder (Q-3 =1)

9675

97.94

100.00

97.86

82.32

90.35

92.11

96.85

92.84

81.43

100.00

94.73

97.86

78.57

92.86

97.67

91.30

95.83

88.47

94.64

82.80

68.14

83.71

87.69

98.92

84.42

94.43

67.62

97.61

80.38

80.86

74.92

91.30

86.86

89.04

Providing
correct and
factual
information

4079

75.69

75.71

40.14

28.71

51.85

53.71

56.28

61.11

50.88

42.86

57.03

7.30

9.09

3.08

36.57

61.52

74.33

11.63

55.85

13.59

82.24

80.53

35.53

42.39

32.78

28.37

40.99

28.02

33.77

52.65

72.80

42.25

39.17

42.16

Depositing
premiums in
time

8649

90.92

61.43

72.99

90.40

87.46

86.12

83.61

91.01

84.21

60.00

84.99

99.02

98.18

95.38

90.50

72.02

95.77

90.10

97.74

93.25

94.65

88.55

93.01

81.89

89.99

91.34

87.46

89.05

94.20

92.93

94.47

76.67

96.01

89.39

Informing
insurance
company of
policy loss

2616

41.81

58.57

43.06

32.03

29.08

37.28

46.38

32.75

8.77

32.86

39.00

0.49

5.45

4.62

15.36

72.02

21.44

11.63

48.30

8.26

28.71

28.24

17.90

20.29

13.71

14.37

52.39

23.51

8.89

56.89

53.30

43.81

26.87

27.04

Informing
insurance
company of
policy maturity

2165

29.01

38.57

37.96

15.18

36.29

29.29

34.86

14.95

0.00

21.43

25.34

1.95

3.64

0.00

23.59

63.02

30.02

14.21

25.66

6.71

25.17

37.78

17.94

20.65

18.41

24.39

30.84

27.29

19.55

21.55

4.33

7.82

22.97

22.38

At the time of
claim

1345

3.89

2.86

9.12

22.78

4.96

9.25

17.58

6.81

3.51

38.57

14.22

5.84

29.09

0.00

42.78

28.51

5.72

15.18

15.09

10.15

29.42

21.75

20.00

6.88

1.50

6.43

27.46

20.95

20.73

16.61

5.20

21.91

12.07

13.90
1.22

Others

118

0.81

0.00

0.73

1.19

0.90

0.88

0.15

0.00

0.00

0.00

0.08

0.24

49.09

0.00

0.00

0.00

7.15

0.00

0.38

1.38

8.86

4.20

2.68

2.17

0.09

0.38

0.42

0.61

0.59

1.77

0.00

3.13

0.67

Total no. of
responses

617

70

274

421

444

1827

677

455

57

70

1259

411

55

65

547

67

70

310

265

581

282

262

2916

276

1065

529

237

821

169

283

231

64

3431

9675
87.78

% HHs who know


duties as a policy
holder (Q-3 =1)

19458

97.14

100

98.17

79.61

92.66

91.58

95.22

91.6

77.33

100

93.08

97.97

75.33

86.49

95.31

91.21

91.21

88.11

92.33

79.97

70.73

82.2

86.09

98.83

81.74

91.72

68.76

97.77

77.78

81.23

71.72

84.56

85.76

17231

68.60

68.67

44.75

31.49

42.01

49.66

53.21

61.76

73.28

38.67

56.56

7.45

15.04

2.31

43.11

54.24

78.61

13.45

55.96

17.66

80.26

74.01

37.02

45.44

31.36

30.71

44.78

27.37

29.28

49.51

67.47

27.58

36.30

41.12

Providing
correct and
factual
information

Rural + Urban

5122

87.46

70.00

75.25

89.32

91.30

86.03

86.13

92.85

90.52

59.33

87.31

98.76

88.50

96.44

89.88

78.48

96.48

86.60

96.93

94.88

86.77

82.05

91.31

79.23

90.02

89.13

85.21

86.66

93.30

92.13

95.92

63.04

90.97

88.55
26.32

4451

43.86

62.00

45.93

33.83

31.69

39.76

42.87

28.49

31.90

34.00

36.31

0.28

5.31

2.31

13.03

68.09

22.63

12.39

46.21

11.91

31.42

29.36

18.20

16.22

12.99

16.72

45.57

21.92

14.35

51.31

47.64

30.73

23.68

2650

32.87

25.33

32.88

18.50

58.04

34.92

30.25

15.81

0.00

21.33

22.77

2.07

6.19

0.00

22.38

58.86

27.40

11.79

25.45

10.08

28.00

46.05

18.80

19.09

17.06

21.99

29.33

24.70

12.63

23.61

3.52

20.49

21.03

22.87

256

4.24

3.33

7.80

21.66

3.28

8.73

16.61

5.82

2.59

36.00

12.98

4.83

37.17

0.77

36.29

32.31

8.34

16.62

12.46

14.33

25.40

29.36

20.32

6.42

1.54

7.36

28.93

17.21

22.68

19.02

5.12

14.97

11.36

13.62

256

0.52

0.00

0.51

1.52

0.49

0.73

0.08

0.00

0.00

0.00

0.04

0.14

48.67

0.00

0.00

0.00

9.53

2.72

0.36

0.92

7.16

3.02

2.65

1.69

0.18

0.27

1.98

0.40

2.58

3.93

0.00

6.30

1.02

1.32

1156

150

590

854

824

3574

1276

962

116

150

2504

725

113

130

1144

87

84

662

554

1200

614

497

5813

592

2209

1101

505

1761

348

610

313

127

7323

19458

know different duties (Q-4)(include only those coded in Q-3)


Depositing
premiums in
time

Urban

Informing
insurance
company of
policy loss

know different duties (Q-4)(include only those coded in Q-3)


Informing
insurance
company of
policy maturity

Rural

At the time of
claim

know different duties (Q-4)(include only those coded in Q-3)

Others

Table S5.4: Distribution of Households by Awareness about Duties as a Policy Holder (Insured)

Total no. of
responses

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Stop
depositing
the premium

11.95
14.14
7.50
17.14
0.94
2.15
16.08
28.87
7.86
14.92
21.32
7.85
12.85
4.30
7.32
1.89
14.72
0.00
13.64
10.42
0.00
21.25
0.63
11.57
1.25
2.50
18.57
7.85
14.51
16.33
16.31
12.46
17.50
12.16
1350

Change mode
of payment

10.66
6.88
2.50
20.00
1.25
7.73
8.98
6.56
2.93
6.94
12.23
10.07
17.36
15.38
7.32
3.79
7.36
0.00
54.55
12.34
0.00
13.75
7.19
13.26
21.25
12.50
13.39
12.24
18.37
33.42
4.66
19.63
8.75
22.00
1205

Consult
agent

52.75
57.28
32.50
25.71
77.81
54.08
52.61
21.78
76.78
62.04
50.16
51.02
44.10
46.15
61.36
58.68
37.06
64.71
31.82
52.24
59.49
18.75
52.19
49.67
51.25
58.75
45.00
52.43
47.81
27.89
42.11
58.26
73.75
57.96
5961

Approach
company

15.80
14.42
23.75
8.57
10.00
20.17
19.21
28.08
7.13
9.85
15.36
17.36
22.57
18.55
16.54
22.08
19.04
11.76
0.00
19.07
17.72
13.75
5.31
21.44
23.75
20.00
19.11
23.39
12.16
22.11
13.98
9.35
0.00
6.62
1786

Approach
ombudsman/
Lokayukta

1.17
1.21
0.00
5.71
0.63
0.43
0.31
1.05
0.37
2.57
0.31
1.84
0.00
0.90
1.64
1.58
6.09
5.88
0.00
2.40
0.00
0.00
0.00
0.74
2.50
0.00
0.71
0.63
0.21
0.00
0.54
0.00
0.00
0.18
132

Others

0.48
0.74
15.00
0.00
0.00
1.72
0.73
0.79
0.37
0.14
0.63
0.47
0.00
1.81
0.13
0.00
0.00
0.00
0.00
0.16
0.00
7.50
0.00
0.00
0.00
0.00
0.00
0.00
0.26
0.00
0.90
0.00
0.00
0.00
54

Don't know

7.18
5.33
18.75
22.86
9.38
13.73
2.09
12.86
4.57
3.54
0.00
11.38
3.13
12.90
5.68
11.99
15.74
17.65
0.00
3.37
22.78
25.00
34.69
3.32
0.00
6.25
3.21
3.45
6.68
0.25
21.51
0.31
0.00
1.07
811

Change mode
of payment

11.97
9.71
6.06
42.51
0.00
20.67
8.22
7.49
6.71
9.05
7.53
10.90
23.08
10.29
5.91
1.07
10.95
1.41
65.75
12.45
1.43
14.29
8.35
15.67
17.14
15.71
16.53
14.91
15.71
18.33
5.70
10.71
18.57
23.65
1301

Stop
depositing
the premium

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

7.19
5.71
4.29
7.35
7.53
14.49
11.41
15.13
27.50
4.29
11.75
1092

10.05
9.35
7.58
8.98
3.97
2.88
8.94
25.94
1.30
9.60
12.90
9.35
5.77
8.33
18.44
1.79
10.66
1.41
8.22
12.08
0.00
18.57

Consult
agent

50.15
55.24
28.79
15.57
77.62
51.44
51.13
30.55
81.17
59.05
48.75
46.92
32.37
54.90
33.29
60.00
52.45
59.15
17.81
54.72
75.71
11.43
53.46
50.87
41.43
44.29
49.59
53.40
45.00
41.75
36.94
50.00
74.29
48.57
5449
19.14
17.72
28.79
20.96
11.91
21.15
26.58
25.94
7.14
12.22
21.86
19.79
28.85
13.48
19.16
31.43
18.16
28.17
6.85
18.11
15.71
21.43
17.18
23.92
35.71
34.29
25.10
20.84
17.68
20.77
23.38
10.36
2.86
15.56
2080

Approach
company

Urban
Approach
ombudsman/
Lokayukta

2.31
4.40
7.58
1.80
0.00
0.00
4.05
2.31
0.22
7.70
8.60
1.37
0.64
0.98
1.87
0.71
2.59
5.63
0.00
1.89
0.00
0.00
0.24
1.14
0.00
0.00
0.00
2.17
0.51
0.81
0.20
1.43
0.00
0.16
251

Others

0.66
0.33
6.06
0.00
0.72
0.48
0.00
0.58
0.22
0.16
0.36
1.47
0.32
0.00
4.47
0.00
0.00
0.00
0.00
0.00
0.00
22.86
0.00
0.00
0.00
0.00
0.00
0.00
0.40
0.41
0.98
0.00
0.00
0.16
72

Don't know

5.73
3.25
15.15
10.18
5.78
3.37
1.07
7.20
3.25
2.22
0.00
10.20
8.97
12.01
16.86
5.00
5.19
4.23
1.37
0.75
7.14
11.43
20.76
1.21
0.00
1.43
1.43
1.16
6.21
6.52
17.68
0.00
0.00
0.16
623

Change mode
of payment

11.30
8.22
4.11
38.61
0.67
13.83
8.63
7.01
4.66
7.92
10.03
10.48
20.33
12.94
6.66
2.51
9.04
1.14
63.16
12.39
0.67
14.00
7.85
14.45
19.33
14.00
14.86
13.63
17.02
25.08
5.15
15.47
13.33
22.88
2505

Stop
depositing
the premium

11.02
11.86
7.53
10.40
2.35
2.49
12.74
27.47
4.86
12.44
17.39
8.59
9.17
6.24
12.52
1.84
12.82
1.14
9.47
11.18
0.00
20.00
0.27
9.41
3.33
3.33
13.33
7.68
14.50
13.61
15.75
19.47
11.33
11.94
2443

All (Rural + Urban)

51.48
56.31
30.82
17.33
77.72
52.83
51.92
25.96
78.79
60.64
49.50
49.00
38.00
50.35
48.25
59.30
44.26
60.23
21.05
53.38
67.11
15.33
52.91
50.26
46.67
52.00
47.14
52.94
46.38
35.55
39.64
54.41
74.00
52.99
11412

Consult
agent

Rural

17.43
15.99
26.03
18.81
10.89
20.63
22.65
27.06
7.14
10.96
18.39
18.56
25.83
16.12
17.77
26.47
18.62
25.00
5.26
18.63
16.78
17.33
12.04
22.67
29.33
26.67
21.90
22.06
14.96
21.37
18.46
9.82
1.33
11.35
3864

Approach
company

Table S5.5: Percentage of Households by "What Households Would Do If They Are Not Satisfied With the Mode of Premium (Insured)

1.73
2.73
3.42
2.48
0.34
0.23
2.06
1.65
0.30
4.96
4.18
1.61
0.33
0.94
1.75
1.17
4.45
5.68
0.00
2.17
0.00
0.00
0.14
0.93
1.33
0.00
0.38
1.43
0.36
0.45
0.37
0.67
0.00
0.17
383

Approach
ombudsman/
Lokayukta

116

Others

0.57
0.55
10.96
0.00
0.34
1.13
0.39
0.69
0.30
0.15
0.50
0.96
0.17
0.94
2.15
0.00
0.00
0.00
0.00
0.09
0.00
14.67
0.00
0.00
0.00
0.00
0.00
0.00
0.33
0.22
0.94
0.00
0.00
0.08
126

6.47
4.34
17.12
12.38
7.71
8.84
1.61
10.16
3.96
2.92
0.00
10.80
6.17
12.47
10.90
8.71
10.80
6.82
1.05
2.17
15.44
18.67
26.79
2.28
0.00
4.00
2.38
2.26
6.44
3.71
19.68
0.17
0.00
0.59
1434

Don't know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

117

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Unable to pay
premium
51.91
45.78
0.00
59.38
57.11
46.19
54.07
18.80
23.16
57.71
36.25
58.00
36.24
34.01
69.10
58.93
50.13
61.11
68.18
73.91
51.28
31.65
67.40
63.92
63.75
46.25
73.21
58.03
47.24
26.38
48.93
49.22
41.25
60.11
5866

Forced by
agent

7.14
9.64
15.00
1.56
2.00
0.85
13.67
13.32
9.70
8.33
16.88
3.86
11.15
3.85
2.90
2.19
6.80
0.00
22.73
2.81
0.00
1.27
0.31
8.89
15.00
1.25
10.36
7.80
5.74
1.26
8.39
7.79
3.75
5.37
807

Terms and
conditions are
not acceptable

14.10
12.28
36.25
1.56
3.99
9.75
12.94
12.27
4.54
14.93
24.38
12.44
34.49
20.63
4.41
5.64
11.84
0.00
9.09
13.59
0.00
49.37
1.25
17.78
21.25
45.00
9.11
21.53
18.77
30.90
13.93
21.81
42.50
9.84
1593

Within first 15
days

9.59
10.25
12.50
0.78
17.46
1.27
16.28
18.02
8.14
3.61
17.81
5.45
2.79
5.44
4.04
10.34
7.56
16.67
0.00
7.03
0.00
0.00
3.13
2.28
0.00
0.00
2.14
2.96
20.49
40.20
5.18
20.25
12.50
23.08
1084

Others
0.63
0.81
10.00
0.00
0.25
1.69
0.52
0.52
0.31
0.42
2.81
0.68
1.39
1.13
0.63
0.00
0.50
0.00
0.00
0.16
0.00
2.53
1.25
0.00
0.00
0.00
0.00
0.00
0.57
0.00
1.79
0.31
0.00
0.00
71

Don't know
16.64
21.24
26.25
36.72
19.20
40.25
2.51
37.08
54.15
15.00
1.88
19.57
13.94
34.92
18.92
22.88
23.17
22.22
0.00
2.50
48.72
15.19
26.65
7.13
0.00
7.50
5.18
9.67
7.19
1.26
21.79
0.62
0.00
1.61
1880

Within first 15
days
8.66
7.77
8.70
6.84
16.86
3.33
7.51
10.57
11.27
3.09
11.83
7.29
4.79
10.00
6.18
15.00
5.75
4.23
31.51
8.60
1.43
0.00
1.19
2.86
0.00
0.00
2.65
3.58
16.76
15.07
7.65
22.50
12.86
23.33
941

Terms and
conditions are
not acceptable
13.92
12.55
30.43
8.14
2.29
9.05
11.20
20.29
9.66
14.35
20.43
13.15
39.62
14.39
4.17
6.43
15.52
0.00
16.44
17.56
0.00
41.43
2.86
18.15
30.00
38.57
11.22
19.77
15.30
25.46
10.98
18.21
18.57
9.21
1513

Forced by
agent
6.81
9.07
13.04
3.58
1.43
1.43
11.44
19.71
6.62
9.28
12.90
2.57
2.24
7.32
1.15
3.21
4.02
0.00
0.00
2.69
0.00
2.86
0.00
10.24
12.86
0.00
13.06
9.03
6.76
1.02
8.82
13.93
2.86
6.83
740
52.96
50.66
15.94
50.49
60.29
40.48
66.15
24.00
20.39
61.70
52.69
51.78
24.92
35.85
48.42
59.29
60.06
39.44
45.21
70.25
65.71
32.86
60.62
60.92
57.14
61.43
67.76
56.45
54.47
53.97
52.16
44.64
65.71
59.84
5755

Unable to pay
premium

Urban

Others
1.43
0.69
1.45
0.65
1.43
0.00
0.12
1.43
0.89
0.40
1.79
3.48
12.46
0.73
7.61
0.71
0.00
1.41
4.11
0.00
0.00
8.57
1.91
0.00
0.00
0.00
0.00
0.00
0.56
1.02
0.00
0.71
0.00
0.63
155

Don't know
16.23
19.27
30.43
30.29
17.71
45.71
3.58
24.00
51.16
11.18
0.36
21.74
15.97
31.71
32.47
15.36
14.66
54.93
2.74
0.90
32.86
14.29
33.41
7.83
0.00
0.00
5.31
11.17
6.16
3.46
20.39
0.00
0.00
0.16
1764

Within first 15
days
9.13
9.06
10.74
5.06
17.18
2.24
12.19
14.46
9.60
3.37
15.03
6.36
3.83
7.64
5.04
12.52
6.71
6.74
24.21
7.76
0.68
0.00
2.03
2.57
0.00
0.00
2.38
3.29
18.59
26.32
6.36
21.30
12.67
23.21
2024

Terms and
conditions are
not acceptable
14.01
12.41
33.56
6.21
3.20
9.42
12.13
16.10
6.93
14.66
22.54
12.79
37.17
17.63
4.30
6.01
13.56
0.00
14.74
15.44
0.00
45.64
2.17
17.96
25.33
42.00
10.10
20.61
17.00
27.90
12.52
20.13
31.33
9.50
3106

All (Rural + Urban)

6.98
9.37
14.09
2.99
1.73
1.12
12.63
16.37
8.26
8.77
15.03
3.22
6.50
5.52
2.08
2.67
5.50
0.00
5.26
2.75
0.00
2.01
0.14
9.56
14.00
0.67
11.62
8.44
6.26
1.12
8.60
10.65
3.33
6.14
1547

Forced by
agent

Rural

52.42
48.12
7.38
53.10
58.59
43.50
59.71
21.28
21.87
59.57
43.91
54.93
30.33
34.90
59.44
59.10
54.77
43.82
50.53
72.20
58.11
32.21
63.55
62.44
60.67
53.33
70.67
57.21
50.91
41.62
50.47
47.09
52.67
59.97
11620

Unable to pay
premium

Table S5.6: Percentage of Households by Knowledge about "When a Policy Can Be Cancelled (Insured)

Others
1.02
0.75
6.04
0.46
0.80
0.90
0.33
0.95
0.58
0.41
2.34
2.06
7.17
0.94
3.90
0.33
0.27
1.12
3.16
0.08
0.00
5.37
1.63
0.00
0.00
0.00
0.00
0.00
0.56
0.56
0.93
0.50
0.00
0.34
226

16.44
20.30
28.19
32.18
18.51
42.83
3.01
30.83
52.75
13.22
1.17
20.64
15.00
33.37
25.25
19.37
19.19
48.31
2.11
1.75
41.22
14.77
30.49
7.47
0.00
4.00
5.24
10.46
6.67
2.47
21.12
0.33
0.00
0.84
3644

Don't know

118

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgar h
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Clauses
12.40
3.93
27.50
0.79
0.00
3.39
9.19
8.14
0.94
1.60
0.31
11.26
39.30
10.41
1.89
21.32
3.51
27.78
4.55
18.15
0.00
6.25
0.0
14.72
33.75
13.75
14.49
12.66
32.99
44.97
13.57
54.52
32.50
31.60
1401

Change/
Modifications

21.46
11.21
5.00
12.70
6.30
3.81
14.93
16.54
13.30
11.32
1.56
23.63
25.26
15.16
20.83
9.40
31.08
16.67
86.36
43.35
0.00
5.00
12.81
23.18
37.50
6.25
24.51
22.34
40.87
47.74
14.29
37.07
67.50
61.04
2425

Rural

2.85
2.45
13.75
0.79
3.53
1.27
1.77
1.84
0.16
2.85
5.31
3.18
17.54
5.20
0.13
0.94
0.75
22.22
0.00
0.63
0.00
13.75
2.81
1.91
1.25
5.00
1.79
1.72
3.91
2.76
5.36
4.36
0.00
3.59
322

Others
63.29
82.41
53.75
85.71
90.18
91.53
74.11
73.49
85.60
84.24
92.81
61.93
17.89
69.23
77.15
68.34
64.66
33.33
9.09
37.87
100.00
75.00
84.38
60.19
27.50
75.00
59.21
63.28
22.23
4.52
66.79
4.05
0.00
3.77
7152

Dont' know
26.01
21.38
11.43
12.75
5.43
3.33
29.00
33.14
19.64
24.15
20.58
20.77
36.10
12.78
11.94
13.57
14.33
11.59
91.78
38.64
2.86
17.39
10.74
30.14
50.00
2.86
28.02
32.38
41.75
39.71
8.40
50.36
12.86
69.84
2826

Change/
Modifications
13.65
6.64
22.86
5.23
0.00
2.86
21.12
9.88
0.55
1.99
0.72
12.47
28.12
5.65
2.16
30.00
3.15
33.33
1.37
29.34
0.00
4.35
0.00
18.09
27.14
7.14
19.02
17.62
27.53
25.66
14.06
43.57
85.71
26.35
1483

Clauses

Urban

3.17
3.52
14.29
1.31
7.14
0.95
4.77
2.91
0.36
1.83
11.55
3.42
16.29
2.46
0.43
2.86
0.29
8.70
2.74
0.18
0.00
21.74
3.82
1.06
0.00
8.57
0.41
0.86
3.43
6.72
1.56
5.71
1.43
1.59
344

Others

Table S5.7: Percentage of Households by Knowledge about "What Are the Various Assignments in the Policy (Insured)

57.17
68.46
51.43
80.72
87.43
92.86
45.11
54.07
79.45
72.04
67.15
63.34
19.49
79.12
85.47
53.57
82.23
46.38
4.11
31.84
97.14
56.52
85.44
50.72
22.86
81.43
52.56
49.14
27.28
27.90
75.98
0.36
0.00
2.22
6212

Dont' know
23.69
16.08
8.00
12.73
5.89
3.59
21.49
24.41
16.23
17.30
10.39
22.22
30.94
14.02
16.68
11.35
23.26
12.64
90.53
41.15
1.35
10.74
11.64
26.62
43.33
4.67
26.15
27.58
41.32
43.31
11.47
43.26
42.00
65.71
5251

Change/
Modifications
13.01
5.23
25.33
3.94
0.00
3.14
14.76
8.97
0.76
1.78
0.50
11.86
33.44
8.13
2.02
25.38
3.34
32.18
2.11
23.37
0.00
5.37
0.00
16.38
30.67
10.67
16.60
15.25
30.21
34.31
13.81
49.42
57.33
28.81
2884

Clauses

3.01
2.96
14.00
1.16
5.22
1.12
3.17
2.34
0.25
2.37
8.21
3.30
16.89
3.89
0.27
1.84
0.53
11.49
2.11
0.42
0.00
17.45
3.38
1.49
0.67
6.67
1.15
1.27
3.67
4.95
3.54
4.99
0.67
2.53
667

Others

All (Rural + Urban)

60.29
75.73
52.67
82.18
88.89
92.15
60.58
64.28
82.76
78.55
80.90
62.63
18.73
73.97
81.04
61.44
72.86
43.68
5.26
35.06
98.65
66.44
84.98
55.51
25.33
78.00
56.11
55.90
24.80
17.44
71.18
2.33
0.00
2.95
13364

Dont' know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

121

16.20

51.25

34.53

2491

Pondicherry

Tamil Nadu

All Sample

39.93

Karnataka

Kerala

51.13

1.25

Goa

37.18

0.00

Daman & Diu

Andhra Pradesh

3.82

Western Region

Southern Region

15.63

West Bengal

4.64

51.25

Tripura

3.90

27.85

Sikkim

Maharashtra

16.28

Orissa

Gujarat

5.56

38.35

Jharkhand

0.00

5.02

Chhattisgarh

Mizoram

31.45

Bihar

Meghalaya

3.46

20.48

Eastern Region

11.29

20.63

Uttarakhand

Assam

28.68

Uttar Pradesh

Arunachal Pradesh

15.00

Rajasthan

10.92

Himachal Pradesh

16.16

48.63

Haryana

12.27

7.81

Delhi

Punjab

18.75

Chandigarh

Madhya Pradesh

22.04

22.29

Northern Region

Up to one
month

All India

State/UT

23.20

Three months

2622

45.68

30.00

47.66

27.27

46.85

40.21

19.50

22.68

35.00

42.50

23.07

20.94

8.75

6.33

33.96

0.00

5.56

14.54

16.61

14.34

10.38

6.92

17.28

20.63

15.21

39.69

14.88

25.65

21.43

3.99

16.41

15.00

20.53

Six months

1191

16.01

18.75

34.58

4.99

1.26

12.95

23.71

19.29

15.00

36.25

22.12

5.00

1.25

0.00

19.72

0.00

0.00

8.02

9.40

9.31

11.51

32.18

12.43

1.56

2.01

3.59

16.97

4.17

17.23

1.00

3.91

5.00

4.71

10.54

One year

328

1.80

0.00

0.93

0.18

0.00

0.73

8.74

9.11

1.25

15.00

8.82

0.94

0.00

0.00

0.78

54.55

0.00

2.76

5.64

2.01

7.45

17.99

4.41

0.63

0.14

0.00

4.96

0.94

1.68

1.00

1.56

1.25

0.94

2.90
1.35

More than a
year

153

1.26

0.00

0.31

1.96

0.00

0.99

2.03

2.86

3.75

2.50

2.50

0.00

0.00

0.00

1.88

0.00

0.00

1.50

0.31

1.51

0.90

9.34

1.82

0.63

0.07

0.31

1.04

2.19

2.52

0.00

0.00

1.25

0.81

16.34

No specific
time

1847

0.18

0.00

0.00

1.25

0.25

0.47

19.19

22.14

27.50

3.75

19.99

0.94

10.00

0.00

9.86

40.91

38.89

10.03

12.23

13.21

26.86

18.69

13.14

49.06

30.90

2.50

35.51

29.20

12.18

4.24

3.13

36.25

24.25

23.62

Don't know

2669

0.54

0.00

0.31

24.42

0.50

7.47

22.93

19.29

16.25

0.00

19.69

56.56

28.75

65.82

17.53

4.55

50.00

24.81

50.78

28.18

31.60

11.42

30.44

6.88

22.99

38.91

14.36

21.69

34.03

41.15

67.19

22.50

26.48

21.96

Up to one
month

2386

51.27

45.71

17.14

47.95

22.24

38.21

3.58

8.78

4.29

0.00

5.35

22.01

52.86

32.86

13.75

24.66

1.41

35.84

8.57

28.30

9.49

2.57

19.36

20.43

23.65

17.27

16.86

11.79

20.95

50.00

22.40

21.43

21.60

Three months

2458

37.62

32.86

49.64

25.64

31.22

34.48

17.77

23.47

31.43

45.71

22.06

24.16

11.43

12.86

36.25

5.48

15.49

20.81

26.43

12.07

10.71

8.36

19.24

19.71

14.13

35.43

16.86

26.19

26.19

2.29

17.21

21.43

19.89

22.62

Six months

1314

8.89

21.43

28.57

2.54

14.69

11.91

24.50

18.98

21.43

41.43

23.19

7.42

4.29

1.43

29.46

0.00

1.41

13.87

13.93

6.90

7.06

27.33

13.61

0.00

3.57

1.80

27.14

8.69

20.00

3.43

10.39

10.00

7.48

12.09

300

0.95

0.00

3.21

0.39

4.90

2.07

6.45

8.78

1.43

4.29

6.93

0.96

2.86

0.00

0.89

17.81

1.41

2.31

9.64

2.01

5.60

3.54

3.27

0.00

0.32

0.54

6.29

1.43

0.00

0.29

3.90

5.71

1.37

2.76

One year

1.15

More than a
year

125

0.79

0.00

1.07

0.20

0.41

0.56

3.72

3.27

0.00

7.14

3.54

0.00

0.00

0.00

0.89

0.00

0.00

0.58

0.36

2.16

1.46

2.25

1.09

0.00

0.00

0.00

1.14

2.26

0.48

0.00

1.95

1.43

0.73

16.78

No specific
time

1823

0.00

0.00

0.00

0.59

17.14

4.39

19.77

18.37

22.86

1.43

18.45

4.55

7.14

0.00

7.86

49.32

23.94

7.23

10.36

13.65

32.36

26.37

14.67

54.84

35.32

3.42

20.29

28.81

11.43

6.57

3.25

21.43

23.73

22.63

Don't know

2459

0.48

0.00

0.36

22.70

9.39

8.38

24.21

18.37

18.57

0.00

20.48

40.91

21.43

52.86

10.89

2.74

56.34

19.36

30.71

34.91

33.33

29.58

28.77

5.02

23.02

41.55

11.43

20.83

20.95

37.43

40.91

18.57

25.20

Up to one
month

4877

43.42

48.67

16.64

43.75

35.17

37.71

3.73

6.57

2.67

0.00

4.57

19.24

52.00

30.20

15.10

18.95

2.25

37.18

6.68

29.98

10.42

3.00

19.93

20.53

26.33

16.05

14.46

14.12

15.63

49.27

18.12

20.00

21.96

22.00

22.92

Three months

5081

41.40

31.33

48.59

26.49

38.22

37.29

18.60

23.05

33.33

44.00

22.57

22.76

10.00

9.40

35.03

4.21

13.48

17.45

21.20

13.28

10.54

7.67

18.24

20.20

14.70

37.71

15.83

25.90

23.66

3.20

16.97

18.00

20.22

All (Rural + Urban)

2505

12.23

20.00

31.78

3.82

8.68

12.42

24.12

19.14

18.00

38.67

22.65

6.37

2.67

0.67

24.27

0.00

1.12

10.74

11.52

8.18

9.37

29.67

13.01

0.83

2.74

2.76

21.83

6.28

18.53

2.13

8.49

7.33

6.04

11.30

Six months

Urban

627

1.35

0.00

2.00

0.28

2.71

1.41

7.54

8.95

1.33

10.00

7.88

0.95

1.33

0.00

0.83

26.32

1.12

2.55

7.51

2.01

6.56

10.50

3.85

0.33

0.22

0.25

5.59

1.17

0.89

0.67

3.21

3.33

1.15

2.83

One year

Rural

277

1.01

0.00

0.67

1.12

0.23

0.77

2.91

3.05

2.00

4.67

3.01

0.00

0.00

0.00

1.42

0.00

0.00

1.07

0.33

1.81

1.17

5.67

1.46

0.33

0.04

0.17

1.09

2.22

1.56

0.00

1.38

1.33

0.77

1.25

More than a
year

Table S5.10: Percentage of Households by Knowledge about Time Taken for Settlement of Claims (Insured)

16.56

No specific
time

3671

0.08

0.00

0.00

0.93

9.58

2.46

19.49

20.38

25.33

2.67

19.23

2.98

8.67

0.00

8.92

47.37

26.97

8.72

11.35

13.41

29.51

22.67

13.89

51.75

32.96

2.93

28.24

29.02

11.83

5.33

3.21

29.33

24.00

5129

0.51

0.00

0.33

23.60

5.41

7.93

23.60

18.86

17.33

0.00

20.08

47.70

25.33

59.73

14.43

3.16

55.06

22.28

41.40

31.32

32.44

20.83

29.62

6.01

23.00

40.13

12.96

21.29

27.90

39.41

48.62

20.67

25.86

23.14

Don't know

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttarakhand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Full sum
assured

15.91
14.51
1.25
5.47
20.20
4.62
22.84
17.97
4.53
11.24
27.19
8.68
11.81
4.07
7.67
1.88
13.03
5.56
18.18
18.13
1.27
2.50
0.00
13.83
17.50
7.50
10.75
16.85
33.58
47.36
7.66
33.02
71.25
44.72
1798

Amount paid
by
policyholder

22.62
19.65
46.25
9.38
3.49
10.08
16.48
39.06
13.28
24.50
21.56
17.68
31.25
10.18
18.62
7.81
24.31
0.00
13.64
22.03
0.00
5.00
15.14
22.37
53.75
16.25
25.81
16.22
38.69
50.13
20.32
58.26
25.00
39.71
2556
36.84
38.18
7.50
41.41
61.60
18.49
29.30
21.35
53.44
41.85
29.69
41.09
36.81
44.57
33.84
51.25
38.60
61.11
68.18
43.59
17.72
40.00
49.21
45.18
27.50
50.00
43.01
48.67
20.18
1.01
47.59
8.41
3.75
15.38
4163

Surrender
value as
decided by
company
Others
2.84
4.94
20.00
1.56
0.00
7.14
14.49
1.56
0.63
0.56
10.94
2.32
9.03
4.75
0.75
1.25
0.25
0.00
0.00
0.16
0.00
13.75
2.84
0.37
0.00
1.25
0.54
0.16
0.47
0.25
1.43
0.00
0.00
0.00
321

Don't know
21.79
22.72
25.00
42.19
14.71
59.66
16.89
20.05
28.13
21.86
10.63
30.24
11.11
36.43
39.12
37.81
23.81
33.33
0.00
16.09
81.01
38.75
32.81
18.25
1.25
25.00
19.89
18.10
7.09
1.26
22.99
0.31
0.00
0.18
2462

Full sum
assured
14.52
12.12
12.86
4.22
17.14
6.67
16.79
23.14
5.72
8.33
20.43
100.00
9.62
5.90
3.46
3.21
10.03
0.00
24.66
21.79
0.00
0.00
0.48
16.30
21.43
14.29
12.32
18.77
29.35
20.98
9.77
38.57
57.14
44.60
1578

Amount paid
by
policyholder
23.69
21.46
28.57
38.64
3.71
21.90
19.29
32.86
13.24
23.97
20.07
7.99
10.26
18.92
15.56
10.36
33.81
2.82
6.85
28.57
1.43
5.71
14.56
27.09
50.00
38.57
26.69
23.93
35.55
34.01
23.63
42.86
40.00
42.70
2574

Urban

40.46
46.73
14.29
30.52
64.86
28.57
45.95
27.14
55.10
52.06
49.82
18.06
30.13
34.89
33.86
60.36
29.80
52.11
63.01
42.68
38.57
54.29
46.78
44.00
28.57
34.29
43.94
46.56
25.26
31.16
44.92
15.00
2.86
11.75
4396

Surrender
value as
decided by
company

Rural

Others
2.23
2.70
7.14
0.32
0.00
4.29
6.90
1.43
0.18
1.19
7.17
40.15
11.86
1.97
4.61
1.07
1.72
0.00
2.74
0.00
1.43
15.71
3.58
0.00
0.00
0.00
0.00
0.00
0.66
1.43
0.00
1.43
0.00
0.32
242

Don't know
19.09
16.99
37.14
26.30
14.29
38.57
11.07
15.43
25.76
14.44
2.51
3.48
38.14
38.33
42.51
25.00
24.64
45.07
2.74
6.96
58.57
24.29
34.61
12.60
0.00
12.86
17.04
10.74
9.18
12.42
21.68
2.14
0.00
0.63
2074

Full sum
assured
15.23
13.36
6.67
4.59
18.77
5.58
20.01
20.44
5.09
9.89
24.04
30.32
10.67
4.95
5.71
2.50
11.63
1.12
23.16
19.83
0.67
1.33
0.27
15.05
19.33
10.67
11.48
17.85
31.43
32.77
8.67
35.61
64.67
44.66
3376

All (Rural + Urban)

23.15
20.52
38.00
30.05
3.60
15.63
17.79
36.10
13.26
24.25
20.87
100.00
20.33
14.37
17.19
9.00
28.74
2.25
8.42
25.08
0.67
5.33
14.81
24.70
52.00
26.67
26.22
20.24
37.09
41.22
21.90
51.08
32.00
41.30
5132

Amount paid
by
policyholder

Table S5.11: Percentage of Households by Knowledge about Amount of the Face Value to Receive If Policy Is Surrendered Before Maturity (Insured)

38.62
42.28
10.67
33.72
63.12
23.21
37.08
24.11
54.21
46.61
39.07
8.34
33.33
39.93
33.85
55.50
34.49
53.93
64.21
43.17
27.52
46.67
47.83
44.60
28.00
42.67
43.44
47.57
22.76
17.68
46.32
11.48
3.33
13.46
8561

Surrender
value as
decided by
company

122

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Others
2.54
3.87
14.00
0.69
0.00
5.80
10.95
1.50
0.42
0.85
9.18
17.87
10.50
3.42
2.55
1.17
0.94
0.00
2.11
0.08
0.67
14.67
3.26
0.19
0.00
0.67
0.29
0.07
0.56
0.90
0.75
0.67
0.00
0.17
563

20.46
19.97
30.67
30.96
14.51
49.78
14.17
17.85
27.02
18.40
6.84
40.63
25.17
37.34
40.70
31.83
24.20
42.70
2.11
11.83
70.47
32.00
33.83
15.46
0.67
19.33
18.56
14.26
8.15
7.43
22.37
1.16
0.00
0.42
4535

Don't know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

123

Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample State

All India

State/UT

60.31
53.31
6.25
87.50
90.27
31.93
38.20
31.59
45.70
67.73
42.50
67.97
45.49
49.43
77.05
54.38
66.75
38.89
63.64
76.53
100.00
61.25
85.22
53.46
73.75
56.25
54.40
49.77
68.35
44.47
70.00
75.70
60.00
80.68
6816

Yes

22.99
23.95
41.25
6.25
4.74
43.28
35.28
34.20
28.17
14.99
22.19
17.44
46.88
13.38
10.47
26.56
14.61
38.89
0.00
15.81
0.00
26.25
13.52
36.08
25.00
28.75
38.06
36.66
21.22
54.77
4.82
18.38
38.75
12.88
2598

No penalty
for a few
days

Rural

5.41
9.31
13.75
0.78
0.25
4.20
18.06
9.66
2.66
6.80
24.69
2.21
2.78
4.99
1.64
1.56
2.02
0.00
9.09
2.03
0.00
1.25
0.94
3.09
0.00
2.50
1.26
5.15
3.39
0.00
2.50
5.30
1.25
5.90
611

No penalty
at all
11.29
13.43
38.75
5.47
4.74
20.59
8.46
24.54
23.47
10.48
10.63
12.37
4.86
32.20
10.84
17.50
16.62
22.22
27.27
5.63
0.00
11.25
0.31
7.36
1.25
12.50
6.28
8.42
7.04
0.75
22.68
0.62
0.00
0.54
1276

Can't say

60.51
53.81
30.00
71.43
90.00
38.57
43.79
30.00
49.55
61.35
40.86
68.30
43.13
31.20
83.05
54.64
66.48
60.00
76.71
82.32
98.57
41.43
89.95
50.79
72.86
64.29
48.36
48.92
68.28
50.51
72.07
67.14
61.43
80.32
6575

Yes

25.53
27.86
28.57
18.18
8.00
45.71
39.26
40.29
19.32
23.41
37.28
19.78
44.73
30.47
8.05
29.64
17.19
34.29
16.44
15.18
1.43
42.86
9.33
39.70
22.86
27.14
44.67
39.17
20.68
38.70
8.01
21.79
38.57
14.44
2774

No penalty
for a few
days
4.30
6.56
18.57
3.57
0.0
10.00
9.31
12.00
1.79
4.84
14.70
2.48
0.64
4.91
1.44
4.29
7.74
1.43
0.00
1.07
0.00
2.86
0.48
4.00
4.29
1.43
1.84
5.74
2.72
0.20
0.98
6.07
0.00
4.92
467

No penalty at
all

Urban

Table S5.12: Percentage of Households by Knowledge about Penalty If Premium Is Paid After Due Date (Insured)

9.66
11.77
22.86
6.82
2.00
5.71
7.64
17.71
29.34
10.40
7.17
9.44
11.50
33.42
7.47
11.43
8.60
4.29
6.85
1.43
0.00
12.86
0.24
5.51
0.00
7.14
5.12
6.17
8.32
10.59
18.95
5.00
0.00
0.32
1050

Can't say

60.41
53.55
17.33
76.15
90.15
35.04
40.81
30.83
47.50
64.75
41.74
68.13
44.26
40.68
79.85
54.50
66.62
55.68
73.68
79.23
99.32
52.00
87.91
52.14
73.33
60.00
51.58
49.33
68.32
47.81
70.99
71.71
60.67
80.49
13391

Yes

24.24
25.83
35.33
14.68
6.26
44.42
37.14
37.11
24.04
18.92
29.22
18.60
45.76
21.58
9.34
28.00
15.82
35.23
12.63
15.51
0.68
34.00
11.14
37.87
24.00
28.00
41.15
37.97
20.94
45.89
6.34
19.97
38.67
13.71
5373

4.87
7.99
16.00
2.75
0.13
6.92
13.98
10.78
2.25
5.89
20.03
2.34
1.66
4.95
1.54
2.83
4.69
1.14
2.11
1.58
0.00
2.00
0.68
3.54
2.00
2.00
1.53
5.46
3.05
0.11
1.77
5.66
0.67
5.38
1080

All (Rural + Urban)


No penalty
No penalty
for a few
at all
days
10.49
12.63
31.33
6.42
3.46
13.62
8.07
21.28
26.21
10.44
9.02
10.93
8.32
32.78
9.27
14.67
12.87
7.95
11.58
3.67
0.00
12.00
0.27
6.45
0.67
10.00
5.74
7.25
7.69
6.19
20.90
2.66
0.00
0.42
2325

Can't say

124

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharashtra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

Nonpayment
of
premia
56.68
51.55
7.50
48.44
46.75
51.91
61.73
21.35
50.08
62.73
27.81
62.46
61.46
48.20
68.93
67.71
47.49
72.22
59.09
59.06
60.53
76.25
84.18
70.99
81.25
46.25
76.66
67.86
48.57
39.45
46.88
55.45
38.75
54.20
6405
Providing
false
information
16.10
15.53
10.00
3.91
0.50
5.53
16.48
27.08
9.89
18.53
28.75
13.60
25.35
12.84
5.03
14.11
12.06
5.56
27.27
29.53
0.00
1.25
0.63
18.41
18.75
41.25
13.29
19.97
20.22
34.67
9.63
24.30
3.75
20.57
1819

Change
of
address

11.35
12.98
50.00
4.69
0.50
9.79
17.41
22.92
8.16
8.67
28.75
4.65
5.90
4.28
4.15
3.76
9.05
0.00
13.64
5.47
0.00
0.00
0.95
5.08
0.00
11.25
4.31
5.62
23.76
24.62
19.61
19.94
57.50
24.69
1283

Rural

1.09
1.68
16.25
0.00
1.25
0.43
2.19
1.30
0.94
0.62
5.31
1.09
1.04
2.48
0.38
0.00
0.75
0.00
0.00
0.16
0.00
6.25
3.48
0.07
0.00
0.00
0.18
0.00
0.42
0.50
0.89
0.00
0.00
0.18
123

Others
14.78
18.26
16.25
42.97
51.00
32.34
2.19
27.34
30.93
9.44
9.38
18.20
6.25
32.21
21.51
14.42
30.65
22.22
0.00
5.78
39.47
16.25
10.76
5.45
0.00
1.25
5.57
6.55
7.03
0.75
22.99
0.31
0.00
0.36
1670

Don't
know

Nonpayment
of
premia
59.14
52.74
24.29
30.94
48.00
51.20
65.24
32.57
42.29
67.73
31.90
63.82
72.52
41.03
62.25
63.93
57.35
88.73
91.78
60.71
68.57
82.86
78.47
69.46
81.43
88.57
69.47
66.33
58.07
53.97
53.82
41.79
72.86
70.32
6426
11.02
13.05
50.00
9.12
0.57
10.53
11.31
32.86
15.41
6.76
29.75
5.27
2.56
7.62
5.48
5.71
10.66
1.41
1.37
7.50
0.00
0.00
0.00
7.09
2.86
4.29
4.10
9.89
18.92
17.11
17.61
27.50
25.71
16.83
1197

Change
of
address
14.94
16.96
11.43
27.36
1.43
10.53
19.05
13.43
13.08
18.20
31.54
10.75
13.10
8.60
4.03
19.29
9.51
0.00
0.00
28.93
0.00
0.00
0.48
18.85
15.71
4.29
21.31
18.91
14.98
20.77
6.85
28.57
1.43
12.54
1623

Providing
false
information

Urban

0.96
1.35
2.86
0.33
4.29
0.00
2.26
1.14
0.18
0.24
4.30
1.03
0.00
2.46
1.73
0.00
0.29
0.00
5.48
0.54
0.00
0.00
0.96
0.08
0.00
0.00
0.00
0.14
0.61
0.61
0.59
1.79
0.00
0.16
104

Others

Table S5.13: Percentage of Households by Knowledge about Reasons for Loss of Insurance Coverage and Policy Lapse (Insured)

13.94
15.90
11.43
32.25
45.71
27.75
2.14
20.00
29.03
7.07
2.51
19.13
11.82
40.29
26.51
11.07
22.19
9.86
1.37
2.32
31.43
17.14
20.10
4.52
0.00
2.86
5.12
4.73
7.42
7.54
21.14
0.36
0.00
0.16
1515

Don't
know

Nonpayment
of
premia
57.88
52.12
15.33
36.09
47.33
51.58
63.37
26.70
46.44
65.06
29.72
63.13
67.22
44.77
65.82
65.94
52.08
85.39
84.21
59.83
64.38
79.33
80.93
70.23
81.33
66.00
73.30
67.06
53.40
47.47
50.19
49.08
54.67
62.74
12830
11.19
13.02
50.00
7.82
0.53
10.14
14.56
27.66
11.55
7.78
29.22
4.96
4.16
5.88
4.77
4.67
9.80
1.12
4.21
6.42
0.00
0.00
0.41
6.07
1.33
8.00
4.21
7.84
21.30
20.47
18.66
23.46
42.67
20.52
2480

Change
of
address
15.53
16.22
10.67
20.46
0.93
7.88
17.68
20.57
11.38
18.38
30.05
12.20
18.97
10.81
4.57
16.53
10.87
1.12
6.32
29.25
0.00
0.67
0.54
18.63
17.33
24.00
17.03
19.42
17.56
27.00
8.30
26.29
2.67
16.32
3443

Providing
false
information

All (Rural + Urban)

1.03
1.52
10.00
0.23
2.67
0.23
2.22
1.23
0.59
0.44
4.84
1.06
0.50
2.47
1.01
0.00
0.54
0.00
4.21
0.33
0.00
3.33
2.04
0.07
0.00
0.00
0.10
0.07
0.51
0.56
0.75
0.83
0.00
0.17
228

Others

14.37
17.13
14.00
35.40
48.53
30.18
2.17
23.84
30.04
8.34
6.18
18.66
9.15
36.08
23.84
12.85
26.71
12.36
1.05
4.17
35.62
16.67
16.08
4.99
0.00
2.00
5.36
5.60
7.23
4.50
22.11
0.33
0.00
0.25
3185

Don't
know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

125

All India
Northern Region
Chandigarh
Delhi
Haryana
Himachal Pradesh
Madhya Pradesh
Punjab
Rajasthan
Uttar Pradesh
Uttara khand
Eastern Region
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
Western Region
Daman & Diu
Goa
Gujarat
Maharas htra
Southern Region
Andhra Pradesh
Karnataka
Kerala
Pondicherry
Tamil Nadu
All Sample

State/UT

13.24
11.20
5.13
1.56
0.25
0.42
18.79
10.34
17.75
7.50
20.31
4.60
6.94
3.62
2.64
5.63
7.83
0.00
31.82
6.10
0.00
1.27
0.95
9.15
33.75
32.50
7.91
4.23
36.31
49.50
11.61
42.06
41.25
47.67
1496

Getting
new
policy
bond

Paying
unpaid
premia
with
penalty
57.89
54.26
61.54
47.66
79.80
60.50
52.61
51.46
52.14
51.81
41.88
62.82
75.35
51.58
71.41
72.50
48.74
66.67
54.55
71.99
16.88
40.51
52.05
72.10
37.50
50.00
76.08
75.74
47.78
47.74
55.00
41.12
56.25
43.19
6542
Paying
unpaid
premia
without
penalty
5.15
4.33
6.41
6.25
0.75
5.46
4.07
16.71
1.27
2.99
5.00
5.28
3.13
6.11
3.90
3.44
15.15
5.56
0.00
5.95
0.00
1.27
0.32
5.54
25.00
5.00
3.96
4.54
6.62
0.50
6.43
13.08
2.50
8.06
582

Rural

1.53
2.10
10.26
0.00
1.00
1.68
6.37
0.0
1.58
0.35
1.25
1.15
6.25
1.36
0.38
0.00
0.00
5.56
0.00
0.16
0.00
10.13
0.63
0.30
0.00
0.00
0.18
0.47
1.72
0.50
3.57
1.56
0.00
1.08
173

Others

22.18
28.11
16.67
44.53
18.20
31.93
18.16
21.49
27.26
37.36
31.56
26.15
8.33
37.33
21.66
18.44
28.28
22.22
13.64
15.81
83.12
46.84
46.06
12.92
3.75
12.50
11.87
15.02
7.56
1.76
23.39
2.18
0.00
0.00
2507

Don't
know
12.21
10.79
7.25
5.21
0.29
3.85
19.43
17.14
12.57
7.16
15.05
6.04
3.83
3.21
3.34
7.17
8.07
0.00
73.97
7.50
1.45
0.00
1.44
10.64
37.14
31.43
5.53
9.47
26.57
20.45
8.01
47.14
25.71
37.36
1327

Getting
new
policy
bond

Paying
unpaid
premia
with
penalty
60.89
59.41
57.97
62.21
81.14
57.69
60.19
42.29
56.28
59.19
56.99
63.21
77.32
43.21
60.67
72.76
65.99
87.32
23.29
83.93
33.33
42.86
50.96
71.25
35.71
45.71
79.92
71.31
53.23
47.24
66.02
32.86
74.29
54.21
6616
Paying
unpaid
premia
without
penalty
5.23
6.23
17.39
3.26
0.86
18.75
6.56
22.86
2.55
1.43
11.11
3.31
1.28
3.70
6.24
3.58
4.61
4.23
0.00
2.68
0.00
1.43
0.48
5.43
21.43
8.57
3.89
4.59
6.16
4.70
4.30
13.57
0.00
6.20
568

Urban

Table S5.14: Percentage of Households By Knowledge About Possibility of Revival of Lapsed Policy (Insured)

1.49
1.35
2.90
0.33
0.29
0.96
2.86
2.29
0.18
0.72
3.23
1.94
3.83
2.72
2.61
1.08
0.86
0.00
1.37
0.89
0.00
11.43
0.72
0.08
0.00
0.00
0.00
0.14
1.97
0.82
2.54
3.57
0.00
1.91
162

Others

20.18
22.22
14.49
28.99
17.43
18.75
10.97
15.43
28.42
31.50
13.62
25.50
13.74
47.16
27.14
15.41
20.46
8.45
1.37
5.00
65.22
44.29
46.41
12.60
5.71
14.29
10.66
14.49
12.07
26.79
19.14
2.86
0.00
0.32
2193

Don't
know
12.74
11.00
6.12
4.14
0.27
2.02
19.09
13.62
15.34
7.34
17.86
5.31
5.32
3.42
2.97
6.34
7.94
0.00
64.21
6.76
0.68
0.67
1.22
9.89
35.33
32.00
6.80
6.96
31.36
33.48
9.89
44.43
34.00
42.21
2824

Getting
new
policy
bond

Paying
unpaid
premia
without
penalty
5.19
5.24
11.56
4.14
0.80
11.66
5.23
19.67
1.86
2.26
7.85
4.31
2.16
4.96
4.99
3.51
10.23
4.49
0.00
4.42
0.00
1.34
0.41
5.49
23.33
6.67
3.93
4.57
6.39
2.82
5.41
13.31
1.33
7.08
1150

All (Rural + Urban)


Paying
unpaid
premia
with
penalty
59.36
56.73
59.86
57.93
80.43
59.19
56.15
47.04
54.07
55.25
48.91
63.01
76.37
47.58
66.42
72.62
56.80
83.15
30.53
77.56
24.66
41.61
51.43
71.68
36.67
48.00
77.87
73.43
50.55
47.46
60.26
37.27
64.67
49.03
13158
1.51
1.74
6.80
0.23
0.67
1.35
4.73
1.10
0.93
0.52
2.17
1.54
4.99
2.01
1.42
0.50
0.40
1.12
1.05
0.50
0.00
10.74
0.68
0.19
0.00
0.00
0.10
0.30
1.85
0.68
3.08
2.50
0.00
1.52
335

Others

21.20
25.29
15.65
33.56
17.84
25.78
14.80
18.57
27.80
34.63
23.21
25.83
11.15
42.03
24.21
17.03
24.63
11.24
4.21
10.76
74.66
45.64
46.26
12.76
4.67
13.33
11.30
14.75
9.85
15.56
21.36
2.50
0.00
0.17
4699

Don't
know

126

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

All India
North
Region
Chandigarh
Delhi
Haryana
Himachal
Pradesh
Madhya
Pradesh
Punjab
Rajasthan
Uttar
Pradesh
Uttarakhand
East Region
Arunachal
Pradesh
Assam
Bihar
Chhattisgarh
Jharkhand
Meghalaya
Mizoram
Orissa
Sikkim
Tripura
West Bengal
West Region
Daman &
Diu
Goa
Gujarat
Maharashtra
South
Region
Andhra
Pradesh

State/UT

Urban
All (Rural + Urban)

16.81

38.85

58.33
33.13

34.54

47.80
50.44
57.50
40.65
31.58
31.82
56.72
17.50
52.50
31.25
55.33

31.25

34.87

37.60

59.64
24.84

39.32

23.75
30.43

22.26

30.40
41.55
27.19
43.14
0.00
72.73
30.78
0.00
15.00
7.19
42.40

25.00

15.00
46.07
44.77

36.51

43.22

22.69

19.06

49.74
14.69

10.33

30.63
17.33

33.90

17.84
10.64
14.06
4.74
42.11
59.09
36.41
0.00
6.25
1.88
22.19

12.50

42.50
18.21
24.34

48.07

23.12

64.57

37.14

13.75
58.39
60.84

64.04

36.56
49.20

7.50
12.50
39.15

63.75
21.09
23.44

35.77

37.12

21.25
33.59
42.39

20.49

5.10 10.73
3.91 8.33
2.03 5.16

54.20

32.60

39.06
42.03

25.68 3.08
9.47
3.25
0.31
3.24
10.53
4.55
0.00
41.25
40.00
26.88
0.81
0.00 22.50
0.00 25.00
0.54 7.14
1.25 5.93
1.61
0.50 0.25

29.69
47.48

59.25

30.62
38.17
58.75
42.89
21.05
90.91
65.78
41.25
37.50
44.38
47.98

47.50

52.50
42.50
52.26

28.91

59.55

3.18

8.37
3.50
10.31
0.50
21.05
0.00
0.16
5.00
32.50
6.25
8.52

1.46 10.68
10.31 3.13
9.10 4.81

37.03

7.56

4.20

5.00
36.72
14.21

9.71

3.66
17.50 2.50
0.00 34.38
3.24 12.47

34.79

0.00

5.26

0.00
0.89
1.25

0.00

17.40
7.51
1.25
6.48
26.32
0.00
0.78
0.00
2.50
2.19
0.96

3.77

0.63
5.81

1.18

3.91
5.47

0.10

4.20

1.25
6.25
24.69

4.09

35.43
60.29
30.54
42.43
24.37
23.91
19.17

15.71
13.56
45.71
15.18
6.66
26.52
16.12
33.55

27.14
10.00
47.35
46.21
31.67
14.46

14.29
10.00
23.67
31.76
47.45
32.79

42.03
23.50
23.93
27.71
0.00
60.27
29.64
1.43
2.86
4.52
43.72

15.71

71.43
23.70
35.14

20.77
3.28
15.71
6.00
26.03
46.58
35.71
0.00
2.86
0.48
26.71

36.98
40.00
24.03
41.71

18.82

41.75

35.80

24.29
57.35
63.52

34.29

66.67
29.49
61.07
48.57
53.42
73.97
64.46
12.86
48.57
22.62
57.64

61.98

37.63
48.42

40.29

58.57
29.11

50.30

16.19

27.14
12.34
38.86

38.57

4.16
5.71
0.89
0.95
9.68 2.87
11.61 3.40
28.75 2.88

39.48
35.43
46.07
46.95
40.50
53.50
40.89

0.00 15.71
0.00 28.57
0.20 6.53
0.72 2.15
1.66
4.28

55.71
44.29
50.82
56.65
30.31
70.47

1.22

3.28

12.32
6.55
2.14
1.43
8.22
1.37
0.00
48.57
35.71
29.05
0.45

40.10
51.14
57.86
56.57
49.32
65.75
65.54
40.00
54.29
59.29
53.80

2.90
2.28
8.21
0.86
17.81
0.00
0.18
5.71
30.00
2.62
5.87

7.45

2.86
6.79

9.16

2.86 22.38

59.05

9.67

3.43
2.86 0.00
5.52 31.17
6.00 11.14

40.84
20.00
34.74
18.00

0.41

4.29

0.00
0.41
0.00

0.00

15.70
9.40
1.43
1.14
15.07
0.00
0.18
0.00
2.86
0.95
0.15

13.10

1.79
5.95

0.63

2.86
4.46

0.36

4.29

7.14
4.55
20.00

3.52

34.05

47.76

27.33

12.67
46.67
45.52

28.46

26.00

13.33
27.33
20.76
28.21

40.77
24.04
27.22

8.62
28.71
16.74

35.94
33.11
25.67
35.95
0.00
63.16
30.25
0.67
9.33
5.68
43.05

59.95
27.50

19.24
7.20
14.83
5.33
29.35
49.47
36.08
0.00
4.67
1.08
24.42

36.59

16.49
47.82
14.92

20.66

25.89

19.42

33.72

37.06
30.00
26.83
42.08

19.69
67.33
22.94
28.89

51.97

36.46

18.67
57.90
62.24

32.67

56.80
40.64
59.17
44.34
48.91
64.21
60.33
15.33
50.67
26.35
56.47

62.98

37.06
48.82

37.22

58.45
31.25

44.20

16.52

16.67
12.39
39.01

37.11

3.57 14.51
4.66
4.77
1.50
1.22

10.02 3.01
10.34 4.12

56.47
35.81
37.33
43.92
41.66
34.72
50.44

10.83
4.80
1.17
2.40
8.70
2.11
0.00
44.67
38.00
28.11
0.63

35.14
44.24
58.33
49.27
43.48
71.58
65.67
40.67
45.33
52.84
50.86

65.58

1.64

29.62

2.59 0.79

3.23

0.00 19.33
0.00 26.67
0.38 6.86
0.97 3.96

51.33
48.67
46.38
54.55

5.76
2.93
9.33
0.67
18.48
0.00
0.17
5.33
31.33
4.19
7.21

27.27 2.98

49.75

9.17

5.72
5.92

9.99

3.55 9.69
10.67 1.33
3.90 32.11
4.53 11.85

37.69
12.00
35.32
15.98

0.22

4.77

0.00
0.67
0.60

0.00

16.59
8.39
1.33
3.99
17.39
0.00
0.50
0.00
2.67
1.49
0.56

8.60

1.17
5.88

0.92

3.41
5.00

0.22

4.24

4.00
5.05
22.50

3.82

Change Receipt
Change Receipt
Change Receipt
Any
Not
Claim
Premium
Any
Not
Claim
Premium
Any
Not
Claim
Premium
None
None
None
of
of
of
of
of
of
applicable
related settlement other
applicable
related settlement other
applicable
related settlement other
address policy
address policy
address policy
41.75
4.93 6.55
24.31
4.22
34.26
44.38
42.91
5.25 6.12
24.19
3.99
32.84
39.23
43.41
4.62 6.97
24.42 35.63
4.43
42.43

Rural

Table S5.15: Percentage of Households by Views on Possible Cause for Dispute/Differences with Insurance (Insured)

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

127

State/UT

Approach Approach Approach


company ombudsman/
agent
Lokayukta
26.93
59.74
6.13
All India
20.01
68.82
4.65
North Region
40.51
34.18
3.80
Chandigarh
32.81
52.34
7.03
Delhi
16.71
77.31
3.24
Haryana
44.07
39.83
1.27
Himachal Pradesh
73.90
11.80
5.43
Madhya Pradesh
53.52
28.46
7.83
Punjab
13.95
81.50
1.10
Rajasthan
15.27
73.35
6.59
Uttar Pradesh
82.13
14.11
0.31
Uttarakhand
30.01
49.20
12.11
East Region
39.79
57.79
0.35
Arunachal Pradesh
31.89
38.27
18.91
Assam
21.29
58.17
12.55
Bihar
20.63
50.63
6.25
Chhattisgarh
42.24
30.28
17.05
Jharkhand
23.53
41.18
0.00
Meghalaya
100.00
0.00
0.00
Mizoram
27.81
49.06
20.47
Orissa
35.44
44.30
0.00
Sikkim
52.50
41.25
2.50
Tripura
36.16
54.72
2.20
West Bengal
29.65
65.86
1.77
West Region
35.00
65.00
0.00
Daman & Diu
83.75
11.25
0.00
Goa
27.34
68.53
1.26
Gujarat
33.28
61.41
2.66
Maharashtra
52.30
36.15
2.19
South Region
46.73
52.51
0.00
Andhra Pradesh
37.03
35.60
1.97
Karnataka
33.96
58.88
1.56
Kerala
45.00
53.75
1.25
Pondicherry
27.70
64.93
4.50
Tamil Nadu
3043
6751
693
All Sample

Rural
Don't
know
6.13
5.83
6.33
7.81
2.74
12.71
8.56
9.66
3.29
4.58
1.57
8.27
1.04
10.25
7.86
22.19
10.18
35.29
0.00
2.50
20.25
3.75
5.66
2.58
0.00
5.00
2.70
2.50
5.59
0.50
17.53
0.62
0.00
0.90
693

Other

1.07
0.70
15.19
0.00
0.00
2.12
0.31
0.52
0.16
0.21
1.88
0.41
1.04
0.68
0.13
0.31
0.25
0.00
0.00
0.16
0.00
0.0
1.26
0.15
0.00
0.00
0.18
0.16
3.76
0.25
7.87
4.98
0.00
1.98
121

Approach Approach Approach


company ombudsman/
agent
Lokayukta
30.80
53.65
8.04
24.88
61.88
8.04
40.00
31.43
14.29
32.47
42.86
16.56
25.71
67.71
2.57
59.41
21.78
1.49
18.69
67.62
8.10
51.00
37.82
2.29
17.38
79.39
0.72
66.06
17.13
13.64
22.66
71.22
5.04
36.83
39.72
11.04
36.74
50.48
0.96
41.69
31.02
12.90
28.36
34.50
7.75
30.00
41.43
10.71
40.06
41.21
13.26
45.07
26.76
22.54
19.44
79.17
0.00
27.86
45.71
24.46
24.29
61.43
0.00
72.46
13.04
7.25
50.60
41.53
5.01
30.97
64.73
3.17
24.29
75.71
0.00
22.86
77.14
0.00
33.68
61.81
2.26
30.56
64.42
4.45
33.30
51.87
6.31
27.49
46.64
16.09
46.48
30.47
3.71
34.64
58.93
6.43
37.14
61.43
0.00
26.07
69.16
1.43
3347
5830
874

Urban

1.80
0.33
0.00
0.65
0.00
0.00
0.12
2.01
0.36
0.08
0.36
3.86
1.28
0.99
14.62
0.71
2.59
0.00
0.00
0.54
0.00
4.35
0.48
0.15
0.00
0.00
0.21
0.14
2.62
1.63
4.88
0.00
1.43
2.86
196

Other

Table S5.16: Percentage of Households by Knowledge about What Needs to be Done in Case of Any Disagreement (Insured)

5.70
4.86
14.29
7.47
4.00
17.33
5.48
6.88
2.15
3.09
0.72
8.55
10.54
13.40
14.77
17.14
2.88
5.63
1.39
1.43
14.29
2.90
2.39
0.98
0.00
0.00
2.05
0.43
5.90
8.15
14.45
0.00
0.00
0.48
619

Don't
know

Approach Approach Approach


company ombudsman/
agent
Lokayukta
28.83
56.76
7.07
22.34
65.50
6.27
40.27
32.89
8.72
32.57
45.64
13.76
72.84
20.91
2.93
51.14
31.51
1.37
15.02
70.97
6.67
52.32
32.92
5.19
80.52
15.55
0.92
69.95
16.14
9.88
18.09
77.05
2.51
33.37
44.53
11.58
38.21
53.99
0.66
36.58
34.80
16.03
24.58
47.18
10.32
25.00
46.33
8.33
34.86
41.76
15.27
44.32
26.14
18.18
84.04
14.89
0.00
27.83
47.50
22.33
47.65
34.90
0.00
55.70
34.23
4.70
44.37
47.22
3.80
30.30
65.30
2.46
30.00
70.00
0.00
80.67
16.67
0.00
30.30
65.39
1.73
62.98
31.86
3.59
34.70
52.08
4.29
49.27
36.11
8.89
41.55
33.15
2.80
34.28
58.90
3.83
57.33
41.33
0.67
26.84
67.17
2.87
12582
6391
1567

All (Rural + Urban)

1.43
0.52
8.05
0.46
0.00
1.14
0.22
1.23
0.25
0.15
1.17
2.11
1.16
0.83
6.86
0.50
1.35
0.00
0.00
0.33
0.00
2.01
0.81
0.15
0.00
0.00
0.19
0.15
3.18
1.01
6.44
2.66
0.67
2.45
317

Other

5.92
5.36
10.07
7.57
3.33
14.84
7.12
8.33
2.76
3.89
1.17
8.41
5.98
11.76
11.07
19.83
6.76
11.36
1.06
2.00
17.45
3.36
3.80
1.79
0.00
2.67
2.40
1.42
5.75
4.72
16.06
0.33
0.00
0.68
1312

Don't
know

Study Team

Dr Anushree Sinha, Senior Fellow and Project Leader

Dr Rajesh Jaiswal, Associate Fellow

Mr Barun Deb Pal, Research Analyst

Mr Kalicharan Shukla, Research Associate

Mrs Ramamani Sundar, Consultant

Mrs Geetha Natesh, Consultant

Mrs Sadhana Singh, Assistant