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BTV

Rate Card

EFFECTIVE FROM 1ST APRIL 1997

DHAKA TV CENTER
Rates For Spot Advertisements

a) Peak time: (From 7.00 pm till end of transmission & Friday Saturday--

all transmission except morning transmission)

Duration

General Rate

With 80% Surcharge


With 50% Surcharge
With 100% Surcharge With 200% Surcharge
for just before or after
for any fixed position
for mid-break in films for mid-break in News
News

10 Seconds

Tk.

5000/-

Tk.

7500/-

20 Seconds

Tk.

10000/-

Tk.

15000/-

30
40
50
60

Tk.
Tk.
Tk.
Tk.

15000/20000/25000/30000/-

Tk.
Tk.
Tk.
Tk.

22500/30000/37500/45000/-

Seconds
Seconds
Seconds
Seconds

Tk.
Tk.
Tk.
Tk.

------

Tk.

------

Tk.

27000/36000/45000/54000/-

Tk.
Tk.
Tk.
Tk.

Tk.

15000/-

20000/-

Tk.

30000/-

30000/40000/50000/60000/-

Tk.
Tk.
Tk.
Tk.

45000/60000/75000/90000/-

10000/-

b) Early time: (Up to 7.00 pm for all days and Friday and Saturday- morning transmission)
Duration

General Rate

10
20
30
40
50
60

Tk.
Tk.
Tk.
Tk.
Tk.
Tk.

Seconds
Seconds
Seconds
Seconds
Seconds
Seconds

2500/5000/7500/10000/12500/15000/-

With 50% Surcharge for any


fixed position
Tk.
3750/Tk.
7500/Tk.
11250/Tk.
15000/Tk.
18750/Tk.
22,500/-

With 100% Surcharge for Midbreak in films


Tk.
5000/Tk.
10000/Tk.
15000/Tk.
20000/Tk.
25000/Tk.
30000/-

Rates For Sponsorship of Programmes


Duration of Programmes
UpTo 25 Minutes
UpTo 35 Minutes
UpTo 60 Minutes

Rate per Episode or Programme


for early time
Tk.
40000/Tk.
60000/Tk.
120000/-

Rate per Episode or Programme


for peak time
Tk.
60000/Tk.
90000/Tk.
180000/-

Commercial time allowed


60 Seconds
90 Seconds
180 Seconds

Chittagong TV Center
Rate for spot advertisements
Duration

General Rate

10
20
30
40
50
60

Tk.
Tk.
Tk.
Tk.
Tk.
Tk.

seconds
seconds
seconds
seconds
seconds
seconds

1500/3000/4500/6000/7500/9000/-

With 50% Surcharge for any


fixed position
Tk. 2250/Tk. 4500/Tk. 6750/Tk. 9000/Tk. 11250/Tk. 13500/-

With 80% Surcharge for Midbreak in Films


Tk. 2700/Tk. 5400/Tk. 8100/Tk. 10800/Tk. 13500/Tk. 16200/-

Rates For Sponsorship of Programmes


Duration of Programmes

Rate Per Episode

Commercial Time allowed

UpTo 25 Minutes
UpTo 35 Minutes
UpTo 60 Minutes

Tk. 20000/Tk. 30000/Tk. 60000/-

60 Seconds
90 Seconds
180 Seconds

Full length Feature film, Special Program and Drama, Live/Satellite Coverage and Sports Program rate and commercial time to be determined form
Program to Program
Discount on spot advertisement
A discount of 25% is admissible on books, book- fair, magazines ( not containing any advertisement), Registered cultural Organizations, local and
foreign voluntary organizations . Admission test and competitive examination guide books, test Paper & books with the name of publisher will not come
under the purview of this discount facility . This discount of 25% is admissible only for spot advertisement . It is not effective on sponsored Program.
Discount Rate for sponsorship of package Program:
Programme

Rate of Discount

1. Regular Program
i)

50% (Up to 13th Episode)

a) 8:30 p.m to 10:00 p.m


ii) 40% (14th episode and above)
b) Other times

i) 70% (Up to 13th Episode)


ii) 60% (14th episode and above)

2. Special Day Except Eid Day


a) 8:30 p.m to 10:00 p.m
b) Other time
3. Eid Day
4. 2nd day of EID Program
5. 3rd and 4th day of EID Program

40%
50%
Only BTV produced Programs will be telecast
No discount

a) 8:30 p.m to 10:00 p.m


20%
b) Other time
40%
6. Premier Release of the full length Bangla Feature Film (Before release in Cinema Hall)
a) Eid-ul-Fitre/ Eid-ul-Azha
20%
b) Other time
40%
7. Sports Program (Live Telecast)
a) World Cup or Equivalent:
b) Other International Sports Program:

For each one hour Program tk.1 lack for 5 minutes commercial time
For each one hour program tk.80,000 for 5 minutes commercial
time

8. Sports Program (Recorded)


a)

Tk. 72000/- for 5 minutes commercial time for each hourly highlights of World Cup or equivalent Recorded Games shown
in the same day. Same rate will be applicable for later transmission of any match / event in the same day if it could not
be shown due to simultaneous live transmission of several events or for any other reason

b)

Tk. 45000/- for 3 minutes commercial time for each hourly Program telecast in other days

Surcharge on foreign products and Institutions


Additional 60% is to be paid on usual rates on sponsorship of all products which is not produced Or assembled in Bangladesh. This additional rate is
also effective for highlighting any advertisement of local product as a foreign product directly or indirectly. The additional charge is also effective on
foreign organizations. But it is not admissible in case of the organizations who are engaged in voluntary services in Bangladesh. This surcharge is
not effective for sponsorship of international Programs through satellite.
Value Added Tax (VAT) on advertisement
15% Value added tax (VAT) shall be charged on the gross value of the advertisement or at the rate to be determined by the government from time
to time .

Terms and condition


Booking orders

Booking orders for making of contracts must reach sales office six days prior to the date of transmission. Booking orders must specify the client's
name, product, duration, frequency of spots, commercial material etc. The approved scripts and censored commercial material must be submitted
with the booking order.
Contracts:

1.
2.
3.
4.

The contracts are subject to the terms and conditions printed on the back of the prescribed contract forms.
While a contract may be in the name of an Agency/ Advertiser, it will be valid only for the product mentioned therein.
Contracts are accepted on the condition that the copy and material presented for exhibition would conform to the Standards and all laws
and regulations in force at the time in Bangladesh Television.
On the conclusion of a contract, the advertising time will revert to Bangladesh Television and the Agency/Advertiser will not have any claim
on it.

Payment
Payment in advance is to be made by Bank Draft/Pay Order in favor of Bangladesh Television to be drawn on any Scheduled Bank in Dhaka only .
Any spot or sponsored Program not transmitted due to non receipt of payment will not be compensated and will be charged for.
Delivery and Clearance of Material

1.
2.
3.
4.
5.
6.
7.

Commercial material should be submitted to the Sales Department 6 days before the date when transmission is due .The material should
be in the final form and fit for transmission in all respects
All commercial film scripts prior to filming should be submitted to the Sales Department for approval . The commercial film along with the
approved script should be submitted for censor in the prescribed censorship forms, well ahead of booking of spots or sponsorship .
Bangladesh Television reserves the right to charge for advertisement for which time was booked but not utilized because the material was
late or faulty .
The Agency/Advertiser will be responsible for obtaining clearance of copyright and pay any royalty involved or any other charges livable on
material supplied for transmission .
The Agency/ Advertiser will indemnify Bangladesh Television against all actions, claims and demands brought or made against Bangladesh
Television by reason of the transmission or any advertising material .
Bangladesh Television reserves the right to refuse at any time to transmit an advertisement material without assigning any reason .
Bangladesh Television will not be responsible for damage to or loss of advertising material of any kind .

Single Product of Service


Except in the case of advertisements going with sponsored Programme, a commercial spot should refer to only a single product or service .

Cancellations or suspensions

1.
2.
3.

Contracts may be cancelled by advertisers by giving notice in writing not less than eight weeks prior to the date from which cancellation is
desired .
Bangladesh Television reserves the right to discontinue, postpone or cancel any Programme without prior notice .
Spots contracted for may be suspended at the advertiser's request provided at least four weeks notice is given by the advertiser . A
contract cannot remain suspended for more than six weeks . After six weeks, the contract will stand automatically cancelled .

Changes in rates and conditions


Bangladesh Television reserves the right to change the rates and conditions without prior notice. However, Bangladesh Television will allow
advertisers 14 days from the date of the announcement of change inrates and conditions to cancel or amend their contracts .
Advertisement material
Commercial material should be in Betacom Cassette .
Agency commission
15% Commission on net airtime rates is payable to advertising agencies recognized by Bangladesh Television .
ADDRESS:

Central Sales Office:

BANGLADESH TELEVISION
TV Bhaban, Rampura, Dhaka
Tel: 9361332, 9343380, 9330494.
Fax: 933200

Regional Sales Office:


BANGLADESH TELEVISION

Chittagong TV.Centre, Television Bhaban,Chittagong


Room No-104. Foys Lake. Pahartali.Chittagong -4202

Tel: Office:0312566162.031659196.Ext:266