You are on page 1of 110

November 2014

PR

Discover our new identity


Be Live is reorganizing its brands in order to offer its clients the best service

Be Live Experience Hotels


4-star and 4-star plus hotels, aimed at all
sectors--couples, families, friends, or professional groups that want to enjoy their vacations
in a hotel where cuisine, activities, and comfort
are created with everyones enjoyment in mind.
Be Live Family Resorts
Hotels whose ultimate goal is for the trip to
be an authentic family experience, where the
very last detail is arranged so that the little ones
enjoy themselves just as much as the adults do.
Activities, facilities, and programming are the
elements that we put the most emphasis on so
that their family trip will be unforgettable.
Be Live Adults Only
Modern hotels where the predominating atmosphere is for couples, friends, and adults
that want to enjoy the absolute relaxation offered by the facilities in these premium-location
hotels. Exquisite restaurants, total relaxation
and exclusive discretion are the most important
elements in this concept.

After a long period of organization and consolidation, Be


Live Hotels is reorganizing its brands in order to offer its
clients a clear distinction between products and offer
them the group that is best adapted to their needs.

ince the beginning, Be Live has wanted its


hotels to adapt to the necessities of their
clients, but now is taking it a step further
to offer them different ways to enjoy their vacations with products aimed at each sector.

Special WTM

| November 2014

Be Live Collection
Five-star hotels. The top of the Be Live
range--modern, comfortable, with superior
service, VIP areas tailor-made products
with the finest tastes in mind.

Be Smart Hotels
For those who want to enjoy more economical vacations, but always with the characteristic
quality that we are known for. Simple, economical hotels that are secure within the guarantee
of an industry leader.
Be live City Center & Airport
City hotels, located in strategic points in the
urban center of main cities or near the airport. Aimed towards professionals as much as
tourists.

Discover our
new identity

Be Live Adults Only Marivent


Be Live Adults Only La Cala
Be Live Adults Only Costa Palma
Be Live Adults Only Tenerife
Be Live Adults Only Lanzarote Beach

Be Live Collection Palace de Muro


Be Live Collection Sadia
Be Live Collection Punta Cana
Be Live Collection Canoa
Be Live Collection Marien
Be Live Collection Marrakech Palmeraie

Be Live City Center Talavera


Be Live City Airport Madrid Diana
Be Live City Center Santo Domingo

Be Smart Alea
Be Smart Florida
Be Smart Florida Plaza

Be Live Family Costa Los Gigantes


Be Live Family Marrakech Palmeraie
Be Live Family Palmeiras Village

Be Live Experience Orotava


Be Live Experience Turquesa
Be Live Experience Las Morlas
Be Live Experience Playa La Arena
Be Live Experience La Nia
Be Live Experience Hamaca
Be Live Experience Grand Teguise Playa
Be Live Experience Lanzarote Resort

Meet us at Stand CA210

HEY

/BeLiveHotels

@BeLiveHotels

@belivehotels

/belivehotels

www.
blog.belivehotels.com

@belivehotels

@belivehotels

belivehotels.com

Continuously expanding...

BlueBay Group is taking another step in its growth by signing


a joint venture with the Ministry of Tourism of Egypt and a
consortium of international companies to undertake a construction
of the largest resort in the world. The new complex with 100
boutiques hotel establishments will be located in Marsa Alam,
southeast of the Egypt, right by the Red Sea. The hotels will be
managed under BlueBay Groups brands: Blue Diamond, Grand
BlueBay, BlueBay Hotels & Resorts and BelleVue Hotel & Resorts.
The large hotel complex will also feature a Spa and Wellness
center, racecourse and horse livery service, business center,
recreational and childrens centers, theater, beach clubs and
large outdoor areas with plazas, lakes and rivers inspired on
Latin America and European styles.

+34 902 100 655 | booking@grupobluebay.com


bluebayresorts.com
Sguenos en:

EDITORIAL

INDEX

Over and above your expectations


Spain offers British tourists everything they could wish for and even more than they ever expected. First class hotels featuring accommodation options which are ever more surprising and more
connected to the genuine traditions of the region they are located in, and wonderful soft sand
beaches where visitors can enjoy taking part in different sports and activities - these form the basis
of the Spanish tourism offering. But Spain has a lot more to offer; 430 golf courses with facilities
which combine all the latest in sustainability; unique venues with very professional options for
hosting events and conferences; and unbeatable conditions in which to enjoy sports such as sailing,
kitesurfing or diving, together with the chance to take part in challenging international competitions.
The fact that all its regions are blessed with a mild and stimulating climate and can boast excellent
security is once again an important motivation for choosing this fantastic country over any other.
Many of its regions present interesting news this year: Andalusia launches new cinema related
routes, the Balearics new gastronomic routes, Madrid presents new luxury hotels, the Canaries are
promoting new commercial platforms, Extremadura will host first class cultural events and Levante
adds value to its cultural resources. Once again Spain captures the hearts of British travellers, as
a leading Mediterranean destination which aspires not only to consolidate its excellent position,
derived from its excellent value for money, but also to improve yet again this year. Dont let your
customers wait to hear about it from someone else, encourage them to visit Spain, its coastline, its
wonderful islands and the hustle and bustle of its cities forged by the multitude of civilisations that
have passed through them over the centuries.

BAL

CI

BALEARIC ISLANDS
14
CANARY ISLANDS
50
ANDALUSIA

AND 58

CAT

CATALONIA
71
MADRID

MAD 74
LEV

LEVANTE
75
CUBA

CUB 92
Meridas International Festival of Classical Theatre.

PRESIDENT EDITOR: Joaqun Molina Garca-Muoz editor@hosteltur.com - EDITOR: Manuel Molina Espinosa manuel.molina@hosteltur.com @manolomolinaesp - MANAGER: Carlos Hernndez carlos.hernandez@hosteltur.com @carloshosteltur
EDITORIAL DEPARTMENT: MENORCA: Editor in chief: Esther Mascar redactorjefe@hosteltur.com @esthermascaro - MADRID: Hotels: Vivi Hinojosa hoteles@hosteltur.com @vivi_hinojosa - Agencies and Tour
Operators: Jos Manuel de la Rosa agencias@hosteltur.com @JMaDelarosa - Tourism and Economy: Carmen Porras actualidad@hosteltur.com @carmenhosteltur - SEVILLA: Agencies and Tour Operators:
ngeles Vargas agencias@hosteltur.com @angelesvargaspe - PALMA DE MALLORCA: Transports: Diana Ramn transportes@hosteltur.com @dianaramonv - BARCELONA: Tourism and Economy: Xavier Canalis
actualidad@hosteltur.com @XavierCanalis - CUBA: Mara Eugenia Cobas comerhost@ceniai.inf.cu DIGITAL: Coordinadora: ngeles Vargas angeles.vargas@hosteltur.com - Responsible for social media and
community: Lola Buenda lola.buendia@hosteltur.com @lbuendia ADVERTISING: Central: Angus Lpez angus.lopez@hosteltur.com Tel.: 971 73 20 73 - Madrid: Juan Carlos Martn juancarlos.martin@hosteltur.com
@jcmbrunete Tels.: 647 45 75 75 91 366 25 37 - Barcelona: Ivn Vega ivan.vega@hosteltur.com @ivanvegagarcia Tel.: 93-4731693 - DESIGN: David Molina david.molina@hosteltur.com @davidhosteltur
- COVER PHOTOGRAPHY: Fundaci Dest Menorca - PRINTING: Ingrama, S.A. - SUSCRIPTIONS: Hosteltur: suscripcionimpresa@hosteltur.com - Diario Turstico Digital: suscripciondigital@hosteltur.com
EDITED BY
Ideas y Publicidad de Baleares, S.L. - Joan Mir, 79 07015 Palma de Mallorca - Baleares - Telfono: 971 732073 Fax: 971 737512 - Depsito legal: PM298-1994
Member of
Asociacin de Prensa Profesional
www.hosteltur.com hosteltur@hosteltur.com @hosteltur

Special WTM

Utilize este cdigo


QR para ver
todas las
publicaciones de
Hosteltur.com

| November 2014

Spain seduces the British market

The weather continues to be Spains main asset.

Spanish destinations provide British tourists with the most


secure option, excellent value for money and highly attractive
complements such as culture and gastronomy. Tour operators
such as Hotelbeds, Thomas Cook, Expedia or Travel Republic
confirm that demand for holidays in Spain is alive and well.

s explained by the director of the Spanish Tourist Office, Enrique Ruiz de


Lera, 2014 will be a year of growth for
British tourism to Spain, for the fourth consecutive year, both in regards to arrivals as to
spending. The United Kingdom continues to be
Spains main issuing market and the country is
reinforcing its position as the leading holiday
destination for British tourists, accounting for
around 25% of the market, 36% if we consider
just organised trips.
10,584,155 British tourists have visited
Spain over the first eight months of the year,
5.6% more, and they spent a total of 8,896 million Euros, 7.6% more. All this indicates that
Spain is a quality destination where it is worth
spending more on food and drink, shopping and
all the activities available. Predictions suggest
that by the end of the year 15 million British
tourists will have visited Spain.
Ruiz de Lera explains that the British markets positive behaviour towards Spain is due to
6

Special WTM

| November 2014

two things. Firstly the rise of the British economy, which is currently the most dynamic of
the Organisation for Economic Co-operation
and Development (OECD), with a predicted
3.5% increase in GDP in 2014, low inflation
and unemployment rates and a strong pound.
The second reason is the wonderful location,
offering and value for money Spain offers British tourists as a holiday destination.
He adds that Spains success in the United
Kingdom is due to a combination of factors such
as proximity, familiarity, security and wonderful
value for money
Its proximity is thanks to the excellent flight
connections, as there are flight connections
with 29 British airports and 34 Spanish ones. It
is a familiar destination because British tourists
have been visiting Spain for so long; they are
very loyal customers. Over 82% of the Britons
visiting Spain have already been there before
and over 40% have visited Spain 7 times or
more. Security is an asset with a competitive

edge due to the instability in some competing


destinations in north Africa or the Mediterranean. Spain is the European travel markets
trademark refuge.
The last three years have seen uninterrupted
growth of British arrivals to Spain and around
700,000 new airline seats on flights between the
UK and Spain have been added in 2014. Spains
Tourism Minister will present his previsions for
the winter season at the press conference which
will take place on the 3rd of November in London
at the World Travel Market 2014.
241 different activities have been scheduled within Tourspains UK marketing plan for
2014. 81 press trips, 48 fam-trips, 22 theme
days, 30 training sessions and 56 marketing
and communication events aimed at the final
consumer and the media. The publicity generated so far as a result of these activities is valued at over 8 million pounds and has reached
2.1 million final consumers.
One of the most noteworthy events aimed at
the consumer was the pop-up tapas bar at the
Hay Festival, the worlds leading literary festival, attended by 250,000 people, which promoted Spanish culture and gastronomy.
For three years now the office has focused its
strategy on online marketing and content. The
Spanish Tourist Office in London has developed
a digital ecosystem which encompasses the

UK portal market, a Social News Hub for digital


media and bloggers and a growing presence on
social media (Facebook, Twitter and Instagram),
and this has resulted in significant organic
growth as well as a high levels of engagement.
In the same vein, the office has launched an
online magazine, the first of its kind in the tourism industry, called SPN, inspired by Spain,
which presents a modern and non conventional
image of Spain through its travel, art, music,
gastronomy, fashion and travel sections.
Looking forward to 2015, apart from maintaining the activities mentioned above, the
office plans to organise a Spanish Summer
Party in an emblematic park in London to
showcase Spains culture, gastronomy and
tourism to British consumers.
Tour operators and their positive
figures
According to the reports published by the Association of British Travel Agents ABTA, Spain
is the preferred destination for British tourists
at significant times of the year such as Easter
or the Great August Bank Holiday Getaway, and
The Canaries and The Balearics are especially
successful.
According to Carlos Muoz, Managing Di-

Gastronomy and wine tourism are key components of what Spain has to offer. Wine Routes in Extremadura.

rector of Hotelbeds, a bedbank which belongs


to TUI Travel, we have seen a high level of
growth in the number of British tourists that
have visited Spain in 2014. Britain is Spains
main source of tourists for Hotelbeds and the
percentage of bookings in Spain has risen by
19% compared to the year before.

Hotelbeds offers a portfolio of approximately


7,000 hotels in Spain. Next year we will focus
our efforts on reaching even higher levels of
differentiation for our commercial agreements
with the aim of not only increasing quantity but
also quality and so be able to continue providing our clients with the best service.

Special WTM

| November 2014

Thomas Cook says that Mainland Spain has proven to be as


popular as ever for Thomas Cook
UK throughout summer 2014 with Reus being
the largest package destination for us. Although
our charter business is still significant we have
seen a shift towards dynamic packaging where
we are able to offer our customers a vast choice
of hotels with fully flexible durations.
In 2015 we are introducing the newly refurbished Roc Golf Trinidad in Roquetas de Mar
in Almeria which is sure to be a firm favourite
with UK guests thanks to its prime beachfront
location. In addition a new look Thomas Cook
kids club will be introduced at the Cabogata
Garden Hotel & Spa also in Almeria, the perfect
choice for a fun-filled family holiday for parents
and children alike.
The Market Management director for Spain
and Portugal at Expedia, Carrie Davidson,
says that the agencys figures reveal a strong
increase in the number of British visitors to
Spain, and more specifically to destinations on
the coast and at the beach. We think it very
likely that the hotels have benefited from the
Expedia Autumn Sale, launched by Expedia.
co.uk, featuring offers to coastal and beach lo-

REP

Special WTM

| November 2014

cations in Spain in order to promote travel during the Autumn months


As far as volume is concerned, Barcelona,
Tenerife and Mallorca have been the three
strongest markets for Expedia in Spain. Percentage-wise Fuerteventura led the way with a
89% growth rate, followed by Gran Canaria and
Lanzarote which grew by 69 %.

Enrique Ruiz de Lera:


Spains success in the
United Kingdom is due
to a combination of
factors such as proximity,
familiarity, security and
wonderful value for
money
We will continue improving our offering to
coastal and beach destinations expanding it to
encompass a wider range of hotels and apartments in line with what British tourists are looking for. We will also continue to invest in the

development of mobile technology, a very important tool for markets like the British one where
mobile usage is very high, added Davidson.
The Ecommerce director of Travel Republic in Spain, Jordi Ortega, assures us that all
Spanish destinations continue to be a key focus
for Travel Republic. We will continue expanding
our portfolio of hotels to ensure our customers
have access to the best selection of hotels at
the best prices.
Beach destinations have worked very well for
the online agency, better than city destinations.
From all the beach destinations, the Canaries
have performed especially well, recording two
digit growth rates. Mallorca continues to be their
number one destination in Spain and the Costa
Blanca and Costa Brava are also still very popular.
Spain considers tourism to be one of its main
assets. No wonder the Spanish Budget for tourism will be increased by 2.8% in 2015, up to 323
million Euros. The budget allotted to Tourspain
will be increased by 19.5% to 85 million Euros.
In addition 25 million Euros will be assigned to
the refurbishment of mature destinations, to update and prepare their tourism offering.
ngeles Vargas

La Rioja is the ideal region for lovers of gastronomy, good wine and culture

PR

La Rioja: foodie paradise


La Rioja is one of those
destinations where you can
still enjoy the true pleasures
of travelling. A small region in
which to enjoy getting to know a
place the way we did in the days
before internet and mobiles,
by asking the locals. You can
enjoy a surprising, different and
above all, authentic trip just by
following local recommendations.

he first recommendation will doubtless be


Laurel Street in Logroo. This is the ideal
place at which to embark on a chain of
recommendations. Choose a bar, try the specials and a glass of La Rioja wine and ask
around for your next tip. You could ask someone
to recommend another bar or another pincho to
try (this street is full of bars and each bar has
its own speciality), or you could ask someone to
recommend a winery to visit.
There are over 500 wineries in La Rioja so it
is difficult to choose one. Ask the locals for their
favourites, they might guide you to one of the areas of La Rioja with the highest concentration of
wineries: Haron and its La Estacin neighbourhood. At the end of the 19th century some of the
most famous wineries in La Rioja were founded
around the train station here, and some of their
wines have risen to almost mythical status: Via
Tondonia (Lpez de Heredia), La Rioja Alta, Bodegas Bilbanas, CVNEto which we can add
other more recent names: Muga, Roda, Ramn
Bilbao, Martnez LacuestaThe variety is huge
and we are still only in Haro, imagine just how
much there is to see in La Rioja.
One of the locals will probably recommend
you visit the Vivanco Museum of Wine Culture,
in Briones, as it is without a doubt the best wine
museum in the world; its spectacular collection
has been awarded several prizes. At this museum you will be able to learn about wine and
admire a valuable art and archaeology collection related to grapes and wine which extends
from Egyptian times to modern Picassos.
La Riojas gastronomic offering is wide ranging
and varied; but let the riojanos guide you. They
will tell you which is their favourite restaurant,
and although it may be in a small secluded village it will probably serve the best patatas a la
rioja or chuletillas al sarmiento. They will also

probably recommend you try the vegetables from


the calagurritana vegetable garden. Vegetables
are treated with real mastery in the city of Calahorra, a city with a strong Roman heritage. If you
are lucky enough to visit during the Vegetable
Days you will be able to try exquisite dishes and
pinchos while you are there. If you make your
way to the capital of La Rioja Baja you will also
be able to savour the best seasonal vegetables.
But you will still have lots of recommendations left on your list: visit Ezcaray or Daroca de
Rioja to enjoy the best Michelin starred cuisine

or simply discover the natural surroundings


and daily life in the local villages. In Logroo
you will also be recommended unique places
to shop for products that can only be found in
La Rioja, such as the wineskin maker on calle
Sagasta, where you can watch the wineskins
being made in the traditional way and even take
one away with you as a personalised souvenir.
www.lariojaturismo.com

Special WTM

| November 2014

The new boutique establishments encourage urban revitalization

REP

Chains bank on remodeling buildings


into urban tourism hotels
Hotel development in Spain
does not just come directly
from the construction of
new establishments. More
and more, chains are opting
to renovate buildings to
accommodate hotels,
especially in the urban
sector. There are multiple
buildings available, above
all in Madrid and Barcelona,
that are very well located,
the costs are low and, if they
are iconic, they provide the
company with greater value.

adrid is a clear example of this. A clear


example that the hotel sector is catalyzing the remodeling of the citys downtown area, leading the refurbishment in Plaza
de Espaa, where the Chinese magnate Wang
Jianlin has bought the Edificio Espaa for 265
million euros, where he will build a shopping
and luxury center. Meanwhile, the City Council has begun plans for a future establishment
in the Plaza Mayor, and Proyecto Canalejas
will take on the launch of the Four Seasons in
Spain. The process will start in 2015.
A large number of new projects of this sort
are concentrated in La Gran Va. To this end,
Vincci Hoteles will incorporate its third establishment in the central avenue in early 2016 in
the building owned by Grupo Generali, taking on
its restoration to add 88 rooms. The chain will
manage its sixth hotel in the capital under lease
through a complex full-scale restoration project
that will last one year.
Not far away, InterContinental Hotels Group
(IHG) has opened its second Indigo boutique
hotel in Spain, after the inaugural hotel in 2012
in Barcelona. With 85 rooms, it operates under
franchise with a design inspired by local history.
At the start of the year, Meli Hotels International consolidated the expansion of its
brand Innside by Meli in Spain with its third
establishment in the capital, the Innside Madrid Suecia, also in the influential area of La
10

Special WTM

| November 2014

Emin Capital acquired Torre Agbar last year for 150 million euros in order to convert it into a Grand Hyatt luxury hotel.

Gran Va. What was once the home of Ernest


Hemingway in the late 1950s now offers 120
rooms and seven suites with the latest cuttingedge technology.
More recently, Urso Hotel and Spa has
opened, a new boutique 5-star accommodation
with 78 rooms and suites managed by Marugal
in a small, early 20th-century palace. Marugal
Distinctive Hotel Management specializes in
the development, opening, and management
of independent luxury hotels. The Madrilenian
hotel thus joins the Torralbenc in Menorca (May
2013), Cap Rocat in Mallorca (2010), and the
Hotel Viura in La Rioja Alavesa (2010).
Not only do the large and medium chains
bank on being located in iconic buildings in the
middle of the downtown area. Abal Hoteles,
for example, has also opened its third establishment in the capital near La Gran Va: the hotel
Life Madrid, with 2 stars and 20 rooms that
operates on lease through the investment of

1.5 million euros.


The NeoMagna has also opened in a historic building in the middle of the Salamanca
neighborhood. It is owned by Previsin Sanitaria
Nacional (PSN), managed by Bookingres, and
aimed at a young, international public for short
stays as well as full academic courses. The
building, with 102 rooms, has been subjected
to a full-scale restoration in order to provide it
with all the necessary services for its launch.
The second hostel that Room007 has
opened in the city is solidly in the Chueca
neighborhood. It is aimed at the same niche,
with 180 beds in a building with a 4,200 m2
surface area, with the most advanced technologies in client dealings as well as services such
as energy efficiency.
Barcelona
The choice to restore protected buildings has
also been made by large international brands

to secure their position in Barcelona. This is


the case with the American chain Marriott International, which will bring its boutique hotel
brand, Autograph Collection, to a new 5-star
hotel with 83 rooms in the historic seat of the
cotton workers trade association, through an
investment of 12 million euros. It is expected to
open in early 2015.
Four Seasons will also manage a 5-star
hotel with 150 rooms in the Deutsche Bank
building that the investment fund Emin Capital has bought for 90 million euros, to which
60 million will be added for remodeling prior
to its opening in 2017. Torre Agbar utilized
the same fund last year for 150 million euros
in order to convert it into a Grand Hyatt luxury
hotel. 35 million more will be invested to adapt
the complex for hotel uses. The owner of Fira
Palace will take on an investment of up to 14
million to convert it into the first Crowne Plaza
in Barcelona.
National chains grow in these destinations in
the same manner, as well. Among them, H10
stands out with two new establishments in the
last year: the H10 Metropolitan, a 4-star plus
hotel with 85 rooms inspired by 19th-century
industrial Barcelona and situated in a building

Urso Hotel & Spa is the new 5-star boutique establishment with 78 rooms, managed by Marugal in a small, early-20th
Century palace in Madrid.

from that period, and the H10 Art Gallery, in


the same category with 91 rooms, dedicated to
contemporary art in the iconic Eixample neighborhood.
Vincci Hoteles has unveiled its third es-

tablishment in the Catalonian capital in a


neoclassical building from 1900, owned by
the Spanish-German property development
company ACTIV-GROUP. It is a 4-star hotel
that operates under lease with 78 rooms. Its

Special WTM

| November 2014

11

launch has meant an investment


of around 20 million euros, managed by the same company, and
generating 30 jobs.
Other medium-sized groups have also increased their offerings in Barcelona, banking
on this model of renovating protected buildings,
as in BCN Urban Hotels, which will open its
fifth establishment in 2015, a 4-star plus with
64 rooms located near the financial district and
downtown. Or, there is the second Aqua Hotel
accommodation in the middle of the Eixample neighborhood, which will be subjected to
a large refurbishment to acclimatize the 100
rooms, with an expected opening in late 2015.

REP

Hostels and Apartments


Tourist hostels and apartments also bank on
this lodging method, like the new Free Hostels
Barcelona, a latest-generation establishment
that houses the work of local artists.
Barcelona has chosen the tourist apartment
sector as a field for innovation, premiering new
product models situated in this type of establishment. Grupo IZAKA, for example, has premiered a new luxury accommodations concept
this year, the Angla Luxury Apartments, in the

12

Special WTM

| November 2014

middle of Rambla Catalua with a traditional


Barcelona-style faade, which has meant an
investment of around 1.3 million euros.
MH Apartments, which manages 12 buildings with 930 beds, has invested five million
euros in its new flagship building in Barcelona,
focused on corporate demands with the concept of serviced apartments in the old Werfen factory. The old seat of the textile company
Marxan has been converted into the first Smart
Rooms hotel, with 3 stars and 60 rooms, since
until now the company has focused its activities on the management of apartments, where
it has invested four million euros.
Seville
The capital of Seville has also stood out in the
last few months as the setting for new, enchanting establishments, primarily in protected buildings in the city center. To this end, One Shot
Hotels will open a 4-star hotel with 70 rooms in
the fall of 2015, in a 17th-century palace with
six million euros invested in its restoration.
The Palacio Pinello, a 16th-century mansion
named a National Heritage and Asset of Cultural
Interest by the Junta of Andalusia, also now accommodates a 4-star adult-only hotel with 24

rooms. Meanwhile, the Fontecruz chain has incorporated the Los Seises hotel after finalizing
an agreement with the Sevillian Archdiocese,
which owns it, to take over its management for
a period of 15 years. The establishment, with
42 rooms, has had a major overhaul.

In Madrid and Barcelona,


there are multiple wellplaced buildings available,
costs are low, and they
provide the company with
greater value
Seville will also offer hotels in iconic buildings, such as the Torre Pelli, with 44 floors and
designed by the Argentine architect Csar Pelli.
It is still under construction in the area of Puerta
de Triana, next to Isla de la Cartuja. Its construction has been controversial, since it overreaches the tallest Sevillian building at the moment,
la Giralda, and breaks the citys skyline.
Vivi Hinojosa

Welcome to a new holiday concept

otal Hotel Experience is a new hotel chain


founded in 2012 that arises from the concern of a group of experts to improve and
optimize the results of its hotels. It unites a family enterprises principles and values with the
efficiency and adaptation capacity of a global
corporation.
Total Hotel Experience started its activity with
936 hotel rooms and nowadays it has more
than 1617 rooms. Our chain runs different
kinds of hotels in three of the seven Canary Islands, which are THe Hotel Volcn Lanzarote,

THe Las Gaviotas, THe Apartamentos Morromar, THe Oasis and THe Mirador Papagayo
(this one starting the 1st of January 2015) on
the island of Lanzarote, THe Corralejo Beach
on the island of Fuerteventura and THe Hotel
Puerto de Mogn, THe Apartamentos Puerto
de Mogn, THe Koala Garden Suites and THe
Anamar Suites on the island of Gran Canaria.
We offer excellence in our service, guaranteeing the highest satisfaction to our guests. One
of our priorities is to make everyone feel always
welcome in our facilities.
In addition to the impeccable service offered, our hotels provide experiences, not only
through outstanding personal attention, but
also by putting at clients disposal all of the
multiple cultural and touristic resources offered
by each destination. The The Experiences are
a key factor because they create the highest
expectations of the service to our guests, by
offering a splendid personal attention and by
providing exciting experiences to their stays.
For that reason we transform stays into experi-

PR

ences, turning the service and the know-how of


a great Group into personal attention.
For further information, we will attend the
2014 World Travel Market and we will solve
all your inquiries at the stand EM1600 Islas Canarias (Canary Islands). You can also
get in touch with us by visiting our website
www.totalhotelexperience.com, calling us at
(+34) 928 240 038 or sending us an e-mail at
marketing@totalhotelexperience.com and we
will be pleased to help you.

Special WTM

| November 2014

13

PR

The Way of Saint James:


the route to your inner self

los Reyes Catlicos in Santiago, the final stop


on the journey; the Hostal de San Marcos in
Len or the Parador in Santo Domingo de la
Calzada. In all, there are eighteen Paradores
along the old French Route, the Coastal Route
and their proximities, including those located
in such emblematic venues as Bielsa and Sos
in Aragn, Olite, in Navarra, Fuente D and
Santillana del Mar in Cantabria or Villafranca
del Bierzo in Len, among others.

The Camino de Santiago


is magical. Its culture, its
people, its environment, its
gastronomy, are unique.

erform at least one stage of the Camino


de Santiago is an experience everyone
should try at some point in our lives.
From House want to help pilgrims at a special rate. A fee of 15% on the price of B &
B, which gives the opportunity to a Parador
are at rest, and rest a 10% discount in the
restaurant. All with the quality and service assurance House,
You just need to prove your status as a pilgrim with official credentials.
The Way of Saint James is the quintessential
spiritual pilgrimage in Spain. Many writers have
embarked upon the journey as way of looking
inside themselves and have gone on to describe their experiences as something magical
and revealing which transformed their lives.
The journey through the splendor of the
landscape and the discovery of monuments
filled with symbols and mysteries are combined with a feeling of solitude which overwhelms the traveler, whether you are making
the journey by car or on foot, with the aid of a

14

Special WTM

| November 2014

THE BEST ROUTES

walking stick and the pilgrims shell hanging


around your neck, as many people continue to
do every year.
The Way of Saint James, recognized by
Unesco as a World Heritage site, has throughout the centuries generated an extraordinary
spiritual, cultural and socio-economic vitality,
leading to the creation of the first large-scale
medical assistance network in Europe, as well
as cathedrals, monasteries and villas. Some
of these emblematic buildings are still used
to shelter pilgrims today, albeit in the form of
Paradores de Turismo.
The journey includes some of the most
impressive Paradores, such as the Hostal de

One of the Paradors best recognized


offerings is their routes: three- and sevennight travel packages at very competitive
prices that offer the chance to experience
the most interesting cultural or natural
routes in Spain.
These routes allow you to immerse
yourself in the history of Spain or relive
the great deeds of one of the most wellknown fictional characters in the world,
such as The World Heritage Cities Route
and The Quixotic Route, or to discover one
of the oldest paths of the ancient world
on the Spanish mainland, the Camino de
Santiago.

If you want to understand History,


just experience it.
Paradores, your place for experiences in Spain.

www.parador.es
reservas@parador.es

T +34 902 547 979

Low cost transport services will carry over 80% of British travellers

REP

One out of four passengers that come to Spain


from other countries are from the United Kingdom

Iberia and British Airways operate a shuttle service with departures every 30 minutes from London and Madrid,
between 06:20 and 21:05.

In 2013 more than 64.43 million international passengers


arrived in the country and according to figures provided by
the Institute of Tourism Studies (IET), over 16.44 million
(+4.9%) of these came from the United Kingdom. The British
market, representing 25.5% of the total (one out of four of
the over 60 million arrivals from other countries) remains the
prominent provider for Spanish tourism.

alf of the international passengers that


travel to Spain come from roughly 25 airports. British airports are the most active
and two out of ten international passengers that
fly to Spain leave from these airports. On the
continent, Spain remains the United Kingdoms
main destination.
Timetables
For this year, the main operators in the
Spanish-United Kingdom market have already
prepared their new timetables.
Iberia offers 16 flights daily each way between London and Madrid, eight operated by
the company itself and the rest, code-sharing
with British Airways. The spokesperson for
the Spanish company highlights that It is a
real shuttle service between both capitals, with
flights taking off every 30 minutes from one or
16

Special WTM

| November 2014

the other city between 06:20 and 21:05. For


Iberia, the route between London and Madrid
is one of the best that Europe has to offer, because of both its frequency and the number of
seats available.
For flights from London, Iberia has just renewed its menus in Business class; these have
been designed by four Spanish chefs - Paco
Roncero, Ramn Freixa, Dani Garca and Too
Prez- who have eight Michelin Starts between
them.
In this winters programme, its British partner
British Airways will include flights from Gatwick
Airport to Fuerteventura, and it will maintain
this route during the summer of 2015. For the
upcoming summer season it will also add Seville and Gran Canaria.
Air Europa operates the Madrid-Gatwick
route with 28 flights a week, 14 each way, of-

fering a total capacity of 262,000 seats a year.


In 2013 it carried 198,000 passengers between
Madrid and London. The spokesperson for this
airline, that belongs to Globalia Tourism Group,
reports that demand has grown slightly in the
emerging British market.
The Jet2.com airline emphasises that on
the 13th of last October, the number of passengers carried from the United Kingdom to
Spain, in comparison to the summer of last
year, increased 12% to almost 300,000 more
passengers. There are also 14.4% more flights
than in the summer season of 2013.
It warns that this winter, some routes, mainly
seasonal, will not be operated from Ibiza,
Menorca, Murcia, Palma and Reus, but they
will be reactivated in the summer of 2015. In
that upcoming season, Jet2.com will offer 63
routes to 12 Spanish airports from its seven
bases in the United Kingdom, and will open
the Belfast-Las Palmas connection for the first
time. Spain has always been and continues to
be our main market from the United Kingdom.
The powerful low cost
EasyJet currently operates 66 routes, one
less than in the winter of 2013, and in the summer of 2015 this will go up to 75 routes, two
less than in the same season of last year. In the
winter of 2014, the frequency of 11 routes will
be increased and in the summer of 2015 the
same will happen with another 17 routes.
This year, 2014 the British low cost company
offers more than 8.63 million seats and operates an average of 506 flights a week for the
UK-Spanish market. At the end of this year, the
airline company predicts a 4% increase in the
number of passengers carried between both
countries.
The Irish low cost company Ryanair, currently covers over 100 routes from 20 Spanish
airports to the United Kingdom. For this winter
of 2014, the company will start to operate new
routes between South Tenerife and Cardiff and
between Girona and Glasgow Prestwick.
For the summer of 2015, it intends to increase the frequency of some of its routes to
the United Kingdom, for example the Madrid
London Stansted route will go from operating 3 daily flights in winter to 4 daily flights in
summer.
Diana Ramn Vilarasau

The bedbank with the greatest


availability, more than 100.000 hotels
and the best rates around the world.
wis

welcome
incoming services

16 offices throughout Spain,


France, United Kingdom
and the Caribbean.

Resort and Urban Hotels

Transfers
With the guarantee of

Extra Services

Tours

The Balearics, a destination


in which to enjoy culture and
gastronomy all year round

BAL

Historical heritage and culinary tradition are given preferential status within their strategy for specialisation

Close to two million tourists took part in some kind of activity related to nature tourism in 2013.

The Balearics tourism offering goes much further than


the sun and sea product and is not limited to the summer
months. The islands boast a rich cultural and artistic
heritage, as well as diverse gastronomical options which
make them a very interesting year-round destination. They
also boast great infrastructure and unique natural resources
for sports and other activities related to the environment.

B
18

ritish tourists are the Balearics second


most important market, following behind
the Germans. British tourism represents

Special WTM

| November 2014

over 25% of the total number of foreign visitors.


Close to 3.4 million British travellers visited the
Balearics in 2013, 7.6% more than in 2012.

The number of overnight stays increased by


3.1% and the average amount spent increased
by 8.8%. Mallorca benefited the most from
these arrivals, receiving over 63% of the total,
followed by Ibiza with 13.8% and the rest was
divided between Ibiza and Formentera.
It has also registered great results this year.
Close to 3.1 million British tourists visited the
island between January and September. Manchester is the main airport issuing passengers
from the United Kingdom to Mallorca, while the
airport sending the most tourists to Menorca
and Ibiza is London Gatwick.
The Balearic Tourism Agency (ATB) is well

be attended by two prestigious London based


artists, Gilbert & George. Gastronomy will also
play an important role at the fair.
In 2013, the ATB ran a total of 13 promotional activities aimed at the British market and
over the next few months, following the strategy and objectives of the Balearic Islands Comprehensive Tourism Plan (PITIB), their strategy
is focused on product specialisation. In other
words, priority will be given to a specific product rather than running more general events.
On another note, and with the aim of bringing all leisure proposals together and improving
the travellers experience, the ATB continues to
develop its intelligent digital tourism display, a
digital platform which provides all the information and showcases the islands value as a destination. This already boasts 2,500 resources,
provided by over 1,600 businesses taking part
in the project. The final version of this portal
should be ready by the end of this year or beginning of 2015.

The UK is the Balearics second highest source of tourists.

aware of how important this market is for the


destination and as such will be present at the
WTM showcasing the islands offering, with a
special focus on its cultural, artistic and gastronomical options. Representatives of the above
entity will use their time at the fair to work on

their relationships with tour operators and local


press in order to make them aware of the archipelagos various tourism hubs. One of their
stands highlights will take place on the 4th of
November, when there will be a presentation on
the Balearics as a cultural destination which will

Tourist profile
The typical British tourist visiting the Balearics has benefited from higher education in
61.9% of cases, and in general has a good
level of income. 59.5% has a medium income

Special WTM

| November 2014

19

highly, over 86% of the total would give it an


eight to ten score out of ten.

63% of British tourists visiting the region go to Mallorca (Fomento del Turismo de Mallorca. Photo: Eduardo Miralles).

and 33.6% a mid-high level income, according to data provided by the ATB in 2013. For
98.5%, the motive for their trip is leisure and
holidays, and a great majority, 72.4%, choose
hotel accommodation. Of this number, most,
48.6%, use 3 star establishments, and 34.4%
choose 4 star hotels. 50.4% choose organised
package holidays and 67.9% use the internet to

20

ANUNCIOARTIEMWTM_190X135trz.indd 1

Special WTM

| November 2014

plan their own trip.


As for their habits at destination, 68.5%
of UK travellers in the Balearics do not attend cultural visits, while 31.5% do. 74.8%
do not take part in any excursions outside of
the area they are staying in, while 25.2% do
venture outside their resort. Generally speaking, British tourists value this destination very

Cultural Tourism
Even though culture is not one of the main
motivations for travel for UK citizens, it is true
that this option is gradually gaining appreciation
from visitors to this group of islands. In fact,
over six million tourists took part in an activity related to culture during their stay in 2013,
as pointed out by the general tourism director,
Montserrat Jan, at the second edition of the
Tourism and Contemporary Art Forum held in
Palma de Mallorca during September this year.
In other words, over 46% of the total number of
tourists who visited the island last year, according to data provided by the local government.
Data which, when compared to figures from
2012, indicates an increase of more then 4%.
Jan pointed out that cultural tourism is
an essential product for the development of
a distinctive and varied tourism portfolio. And
she reminded those present of the Comprehensive Tourism Plans objective is to promote and create new tourism products which
favour diversification and the differentiation of
the Balearic offering via public and private collaborations.

17/10/14 18:47

Hotel Mediterrneo****
Aparthotel Mediterrneo Club****
Aparthotel Mediterrneo Garden****
Hotel Mediterrneo****
Aparthotel Mediterrneo Club****
Aparthotel Mediterrneo Garden****

Hotel Mediterrneo****
Aparthotel Mediterrneo Club****
Aparthotel Mediterrneo Garden****

Hotel Mediterrneo****
Aparthotel Mediterrneo Club****
Aparthotel Mediterrneo Garden****

Doing away with


seasonality
With the aim of improving this
leisure offering, both the autonomous organisations and the insular and municipal authorities are carrying out interesting initiatives. The
Palma de Mallorca Town Hall has announced
that it plans to develop an augmented reality
tourism application known as Cultura mvil
(Mobile Culture) which will allow the user virtual
access to the citys monuments whilst visiting
them. According to the municipal governments
spokesman, the deputy mayor for economy and
inland revenue, Julio Martnez, this tool will
contribute towards the promotion of cultural
tourism, clearly differentiating it from the sun
and sand product, with the aim of promoting
our city as a city break destination which is
open 365 days a year.
Ibiza, who will be attending the WTM with
a stand for themselves and Formentera, is
also presenting news related to culture. It will
present a leaflet dedicated to the Contemporary
Art Museum at its capital, as part of a series
focused on heritage and art. To commemorate
the 15th anniversary since Ibiza was declared
a World Heritage Site, which will be celebrated
next year, its natural and cultural resources will
be at the forefront of their promotional efforts
at the fair.
Formentera will be present at Turespaas
stand, sharing a space with the ATB, and also
on the Pityusic Islands stand, with Ibiza. It will
also be centering its efforts on its cultural heritage and the value of its indigenous plant, the
posidonia, a species which is only found in
the Mediterranean and which was recognised
as World Heritage by the UNESCO in 1999. It
forms underwater meadows around the Pityusic Islands and is very important to the local
environment. New this year will be the islands
brochure aimed at family tourism.

BAL

Nature Tourism
In 2013, close to two million tourists took
part in some kind of activity related to nature
tourism during their holiday in the Balearics.
And, according to the Tourism and Sports Ministry, most of them, around 90%, said that their
experience was very satisfactory.
Products related to the environment are also
fundamental in order to achieve the PITIBs differentiation objective. And there are numerous
possibilities in this regard. The archipelago is
an ideal destination for hiking, trekking, excursions, climbing, horse riding, cycling, nordic
walking or any other activity related to this leisure alternative.
Mallorca has published its first catalogue
promoting the Sierra de Tramuntana as a tourism destination, featuring all the municipalities
in the area, as well as another catalogue of
22

Special WTM

| November 2014

Over 86% of British tourists gave the islands a score of between 8-10.

companies and services related to tourism and


nature, featuring all the companies which offer
activities and services related to nature. This
island has been able to position itself as a great
destination for cycling, a sport which attracts
thousands of people and which has become a
great alternative to help do away with seasonality. The president of the Consell de Mallorca,
Mara Salom, says that the island, has everything it needs to become a privileged destination for this type of tourism. She considers
it very important to attract tourists looking for
ecological, adventure and rural options because this kind of tourist enjoys holidays which
uphold the environment, natural resources and
the destinations cultural options.

Close to 3.4 million British


travellers visited the
Balearics in 2013, 7.6%
more than in 2012
Ibizas sports and gastronomy offering will
also be present at the WTM. Diving and cycling are two of the priorities and there will be
a leaflet on all the sports events to take place
in 2015. There will also be the opportunity to
taste some of the islands typical food products.
Menorca will also be promoting its active
and nature tourism offering, and its products
relating to its new Slow brand, aimed at visitors
looking for tranquillity and to be in touch with
the natural surroundings - an approach which
makes it stand out from other destinations.
Culinary Proposals
British tourists are also very important for
this island. Of the three million tourists which

visited the island last year, 450,000 came from


the UK, the highest number registered over the
past five years. Menorca, declared a Biosphere
Reserve by the UNESCO, is one of the last paradises in the Mediterranean and an unbeatable
place in which to practise sports in natural surroundings.
Its active tourism includes the very popular
Cam de Cavalls (Horse Route), an ancient path
which circles the island along 185 kilometres.
The route is one of the best ways to discover
the islands natural wealth and heritage and
can be followed on foot, on horseback or on bicycle. It is considered to be part of the islands
historical heritage and has been declared a
site of cultural interest by the local authorities. It leads you past cliffs, valleys, streams,
wetlands and even farming areas. Not forgetting the variety of nautical sports which can be
enjoyed on the island: kayaking, windsurfing,
diving and sailing to name just a few.
Gastronomy is another one of Menorcas
strong points. In fact, during this years WTM
it will present a new catalogue to the British
market which features a series of proposals
on how to enjoy the islands culinary wealth. It
is the first time the Tourism Ministry has produced a document of this type. Entitled The
Gastronomic Route, it provides travellers with
the chance to get to know, taste and buy local products, as well as visit the facilities where
they are produced. It has been divided into four
parts, according to themes; wine, cheese, traditional recipes and marine gastronomy. The
island boasts a gastronomical tradition which
has been passed down orally from generation
to generation.
Carmen Porras

PR

More than 300 hotel reform projects have been presented under the protection of the Tourism Law

The Balearic Islands propel the


modernization of their tourism industry
the Federacin Empresarial Hotelera de Ibiza
y Formentera (Ibiza and Formentera Hotel Business Federation [FEHIF]), the islands hotel
associations, believe.

The bicycle tour routes will be improved. Fundacin promocin turstica de Ibiza.

The Balearic Islands Department of Tourism and Sports is


developing a large effort to modernize the tourist areas
along with the other island councils in order to improve the
destination and make it more competitive with the highestquality offers. More than 250 hotels have upgraded their
category, while the primary tourist spots become even more
beautiful, giving British tourists even more reasons to decide
on this archipelago.

he Balearic Island Government has made


a large push for tourism in this term. The
new Tourism Law has been an essential
tool for modernizing tourist zones, as it has
facilitated numerous investments and projects
on the islands.
Since it has been passed, more than 300
renovation projects and important improvements to tourist accommodation establishments have been presented, with the total
investment in the industry rising to more than
500 million euros from 2012 to 2014.
The Balearic Island Tourism Law has created an investment framework that has given
great legal security to businesses, facilitating
the destinations repositioning and diversifi24

Special WTM

| November 2014

cation that has led to catching the attention


of a higher value-added client. This is what
the Federacin Empresarial Hotelera de Ma-

The Tourism Law has


created an investment
framework that has given
great legal security to
businesses, according to
the hotel associations
llorca (Mallorca Hotel Business Federation
[FEHM]), the Asociacin Hotelera de Menorca (Menorca Hotel Association [Ashome]) and

Playa de Palma is the primary focus.


@ Eduardo Miralles.

The reforms have clearly been aimed at improving the quality of the hotel industry, proven by the fact that more than 250 category
upgrades have been processed, the majority
changing 3-star to 4-star hotels and 4-star
to 4-star plus. In regards to rural tourism and
agro-tourism, 84 licenses were requested
between 2012 and 2014. However, in 2011
only four licenses were requested, which gives an idea of the strength of the new laws
impetus.
Improvement of Tourist Areas
The Government of the Balearic Islands,
along with the councils, is investing to improve tourist areas, which is being carried out
through the regulation of tourist accommodation. In the last four years, a total of 3,579
beds have been regulated, which has generated 16.3 million euros in earnings marked
for investment in the improvement of mature
tourist areas in Mallorca.
Since last year, a total of 28 improvement
projects, jointly funded by the municipalities,
have been approved.

and the government agencies as well as businesses in the area are committed to turn it into
a top destination in the coming years.
In fact, this area has already begun its
transformation. Under the protection of the
Tourism Law, 16 establishments in Playa de
Palma have been renovated with a 43 millioneuro investment and a total of 43 hotels have
applied for a category upgrade.

The Balearic Island


Government, along
with the councils, is
undertaking investments
in sports and cultural
packages and the
improvement of services
in tourist areas
Magaluf is undergoing a profound transformation. AHPM.

Among the projects being carried out are


renovation of bicycle tour routes, donation of
sports and cultural facilities, improvement of
services and public spaces, etc.
All of these activities seek to improve tourist
areas with packages that add value to the
traditional sale, banking on improving the Balearic Islands beach services, which increase
their quality each year, even more if possible. This year, the beaches that use the Q for
Tourism Quality awarded by the Instituto para
la Calidad Turstica Espaol (Spanish Tourism
Quality Institute [ICTE]) have improved significantly.
Ease of Renovating Mature Areas
The renovation of mature areas has been
facilitated in the Balearic Islands by passing
the tourism-related Decree-Law of Urgent
Measures and from a push from the mature
tourist areas. With this new law at hand, more
incentives are provided to the businesses that
want to invest in the full-scale renovation of
their establishments.
The objective is to fight against seasonality,
promote diversification of tourism sales and
motivate economic activity in general in tourist
areas.
The new legislation has been applied immediately in Playa de Palma, as it was declared a Mature Tourist Area, but could also
be applied in other areas, including Magaluf,
Santa Pona, and Peguera, in the municipality
of Calvi, since they are all working to obtain
the previously mentioned mature area declarations, which without a doubt would allow
them to benefit from a series of measures that
will contribute to their modernization.

In fact, some of these areas have already


began their transformation, as is the case in
Magaluf, where the appearance of the seafront is changing thanks to investments such
as those from Meli Hotels International or the
project that Viva Hoteles is undertaking. In
Magaluf, 60 million euros have been invested
in 11 hotel renovation projects in the last three
years. For the long term, the predicted private
investment in the area is 200 million euros.
Tune-up for Playa de Palma
For decades, Playa de Palma has been one
of the main tourist sites of the Balearic Islands,

The transformation of Playa de Palma will


continue with the development of the FullScale Renovation Plan, whose priority objectives are taking advantage of the existing tourist
infrastructure; reducing residential density,
renovating and modernizing the commercial
sector, and adapting the public space and urban scenery, as well as the rural environment;
it will boost restructuring, remodeling, and the
qualitative and quantitative growth of the hotel industry in the area, securing conditions to
enable its renovation and modernization.
The infrastructures and entryways to Playa
de Palma will be scenically integrated, and
they will invest in mechanisms to improve bathroom water quality.

The port of Palmanova, Calvi.

Special WTM

| November 2014

25

PR

Palma de Mallorca reinforces


its image in the British
and German markets
The Mallorcan capital positions itself as a destination of reference for city breaks
plans have already been made to expand the
projects horizons to the Scandinavian market.
The Palma Pass Card
The Fundacin Turismo Palma de Mallorca
365 recently launched the citys official tourism
card, the Palma Pass. This card is based on the
use of contactless technology, which allows access to all the citys tourism-based offers. The
initiative offers visitors the possibility to plan
their trip while saving time and money.

From left to right: Palma Town Halls general tourism


director, Javier Bonet, Manager of Tourism Foundation
Palma de Mallorca, Pedro Homar, Deputy Mayor for
Tourism and Municipal Coordination, lvaro Gijn and
the managers of Lotus UK communication agency.

lvaro Gijn presenting the Palma Pass tourist card.

alma de Mallorca has taken very seriously its commitment to tourism. For this
reason, the Palma City Council, by way of
the Palma de Mallorca 365 Tourism Foundation
(Fundacin Turismo Palma de Mallorca 365,
FTPM 365), is working hard to climb the ranking of reference in the city break segment.
The Foundation is meeting the objectives it
set itself three years ago: lengthening the tourist season, endowing the city with a competitive, imaginative and high-quality offer, and advancing in its strategy of tourism promotion in
the principal source markets.
The latest project set in motion by the Foundation was to contract a communication and public
relations agency in the United Kingdom and Germany by means of a public tender process.
The winning agencies Lotus UK for the British market and KPRN Network for the German
market will have to develop and implement
external communication plans and initiatives
over a period of one year in order to publicise
the image, the activities and the most noteworthy events in Palma with respect to these
markets. These communication plans devel-

26

Special WTM

| November 2014

oped must be founded on two main objectives:


the enhancement of the projection and image
abroad of Palma as an urban destination with
a differential factor, one which is based on the
offer of a diversified and competitive range of
quality activities, while promoting Palma on the
basis of the citys eight strategic products, i.e.
culture, sport, cruises, nautical activities, golf,
shopping, health and business.
The Deputy Mayor for Tourism and Municipal Coordination, lvaro Gijn, has commenced
the first round of meetings with the heads of
the winning firms Lotus and KPRN in order to
explain to them the lines of action of the FTPM
365 and the projects which are now under way.
The agencies Lotus UK and KPRN Network
have extensive experience in representing tourist destinations and are specialists in constructing, developing and repositioning destinations
in addition to carrying out public relations campaigns and strategies.
This initiative enhances the foundations
international tourism promotion strategy in
Palmas main source markets. Despite the fact
that this programme is still at an initial phase,

This card incorporates the offer and the most


important cultural facilities of Palma de Mallorca, by means of a guide printed in six languages containing general information on the
city, instructions for using the card, plans of
the municipality, etc., and the establishments
associated with the card, with a brief description of each one, address, telephone numbers,
opening hours, services and discounts offered,
in addition to illustrative photographs. It also
provides discounts of up to 50% in museums
and visits, not to mention the areas finest
shops and restaurants.
The Palma Pass card represents an essential
resource for the city of Palma, as it provides
advantages for both the consumer and the
destination. This initiative certainly contributes
to extending the average stay of visitors to the
city, its enhancement and the promotion of the
citys wide range of tourist-based resources
available.

Fundacin Turismo
Palma de Mallorca 365
www.palmavirtual.es

sport & nature

36 beaches
54 km long coastline
4 marinas

r
jo

ca

Palma

calvi

5 golf courses
5 cycling routes
6 indoor swimming pools
Magaluf athletics track

FUNDACIN
CALVI

Public finca galatz


100 km of hiking routes
Calvi for climate protection

PR

This locality stands out for the wealth of its natural and cultural heritage,
and of course for the beauty of its coastline

Alcudia, your best choice in the north of Mallorca

lcudia, located on a peninsula


which separates the bays of Alcudia and Pollensa, has been able
to blend touristic development into its
beautiful surroundings and rich historical
and cultural heritage which reflects past
civilizations. The archaeological remains
of the Roman city of Pollentia are located
here, as well as its a museum. The citys
old town is surrounded by an enchanting
medieval wall which invites to be explored.
Alcudias coastline is famous for its
crystal clear waters, calm beaches and
secluded coves. All its beaches have been
equipped with the ISO14001:2004 environmental system.

At one with nature


Declared an Ecotourism Municipality
in 1992, most of its territory is protected
due to its valuable autochthonous flora
and fauna, featuring places such as the
sAlbufereta nature reserve, the Puig de
San Mart or the La Victoria Mountain.
This natural and cultural heritage is
made even more valuable by the fact that
Alcudia has been able to maintain its traditions and also create new yearly cultural
events.
Alcudia boasts a wide range of hotels,
all offering a personalised service adapted to each guest. The towns gastronomy
28

Special WTM

| November 2014

scene satisfies even the most demanding


of palates and even includes a Michelin
Star restaurant.
Families will enjoy the water-park,
Hidropark, as well as boat trips along the
coast on Brisas boats and a wide variety
of leisure activities for adults and children.
Sports all year round
Other highlights in this area include the
wide variety of sports on offer : Alcudia
bay, the largest on the island, provides the
perfect place to practise water sports. Its
two marinas, Alcudiamar and Puerto de
Cocodrilo, are located one in each bay.
Alcudias pathways and natural surroundings make it a popular place for hiking,
cycle tourism and Nordic walking. Golf
enthusiasts can play at Alcanada golf
course, one of the best on the islands; internationally renowned, it is located next
to the sea and boasts stunning views.
The extensive and varied sports calendar includes the 70.3 Thomas Cook
Ironman held in May, the international
Beach Volley Around the World competition, the peculiar urban race Ronda
Murada, the Xtreme open water swim
from Formentor to Alcudia, the half marathon Ciutat dAlcdia in September as
well as the Full Ironman Mallorca.

Alcdia

where your dreams come true


Experiencing Alcdia with all your senses
is exploring its magnificent natural landscapes,
bathing in the transparent waters of its beaches, enjoying
sports and the sea, savouring the delicious Mediterranean
cuisine, reliving its history by walking in the footsteps
of the past, relaxing as you watch a magnificent
sunset, disconnecting and immersing yourself
in a world of experiences and emotions ...

PR

LIFES A BEACH
and so much more in Cala Millor

Local government and hoteliers have joined forces to manage this well-established tourist destination

When you offer your visitor one of the best beaches on the
island of Mallorca it is easy to see how the resort of Cala
Millor is known by many only for the beach. Developing
products which break the seasonal patterns are essential for
a sustainable tourist industry.

he local Tourism Consortium has been cofounded by the two local councils, Son
Servera and Sant Lloren des Cardassar and
the local hotel association. The Consortium covers both of these East coast municipalities, from
beach to village, a clear recognition that the local
government and businesses recognise the value
of all that the destination has to offer to the visitor.
The countryside with its hills and valleys and
small villages provides a picturesque backdrop
to the coastal resorts and provides an all year
round spectacle of changing seasons, cultural
traditions and local festivities. There are two
main villages, Son Servera and Sant Lloren
des Cardassar and another smaller village of
Son Carri. The villages were here long before
the first tourist arrived on the island and many
of the elderly gentlemen you see sitting around
the village plazas (squares) will recall how they
went from ploughing the land to building hotels.
30

Special WTM

| November 2014

The weekly market is a tradition in these


villages. Its time to dress up, sit, have a coffee
and gossip while you watch the world go by,
and walk round the market stalls selling locally
grown fruit and vegetables as well as other culinary delicacies such as sobrassada, botifarrons and camaiots (pork based sausages
and spreads), a wide variety of cheeses as well
as clothes, shoes and handbags, and whatever
fits in a van. Many of the stall-holders travel
all over the island to the different markets. The
weekly market tradition is also followed in the
coastal resorts during the season.
As with most villages, finding the centre is
easy, look for the churches. In Son Servera we
find the parish church of Sant Joan and another unfinished church known as sEsglsia
Nova (new church) which becomes a romantic
backdrop to local exhibitions, events and the
traditional Majorcan dances. The building was

designed by Joan Rubi, one of the architects


who formed part of the team of Antonio Gaud.
In Son Carri we find the neo-romantic church
of Sant Miquel and Sant Lloren has the parish church dedicated to its patron saint. In Cala
Millor you can find the Auditorium Sa Mniga,
offering a variety of dance, music and art exhibitions throughout the year.
Both municipalities boast an important archaeological heritage, some of which has
only recently been discovered and catalogued
and the local government has joined a European initiative to promote its archaeological
heritage sites. SIllot boasts a talayotic village
with a modern visitor centre showing how the
first inhabitants lived in these impressive stoneage constructions that have stood the test of
time. Talayots can be found all over the island
of Mallorca and many can be visited.
The all year round glories of Mallorcas
natural heritage, a gift from the gods, have
been recognised and valued by nature lovers
and artists for centuries and in our area, the
Punta de nAmer is a protected peninsula that
divides the beaches of Cala Millor and Sa Coma
and has over 200 hectares of great cultural and
historic value, with a XVII defence tower, and a
wealth of indigenous flora and fauna and is a
popular walk and cycle ride for many visitors.
The countryside is also scattered with large
country houses some of which have been converted in to small rural hotels that have been
renovated maintaining their history, country
charm and tranquillity. Some of these country
houses are still working farms and maintain the
agricultural heritage of the island, harvesting,
figs, carob, oranges, lemons, peaches, apricots
and other crops. Turron is a local Christmas
delicacy made from ground almonds. Many locals still follow the seasonal traditions of bottling and preserving fruits and vegetables to
make the most of a bountiful harvest.
The benefits of the Mediterranean diet are
well known and many of the Majorcan dishes
prove to be favourites with locals and visitors.
You can tell what month of the year it is just by
walking down the village street at lunch time
and smelling the culinary delights being prepared by the local families. Many restaurants
in the coastal resorts have traditional recipes
on their menus and some have made it their
mission to promote local produce and recipes.

Let us not forget, the staple of all dinner tables,


bread. Our villages usually have more than one
bakery, some still use the traditional stone oven,
and on summer mornings you will be woken by
the smell of freshly baked bread, cocas (savoury pastries) or ensaimadas (sweet pastries).
On a feast day you may see ladies walking down
the street with their tray of home-made pastries
to put in the local bakerys oven to bake. A local

the beaches and coastal areas. The beaches


are perfect for all age groups and are equipped
with lifeguards, first aid units, showers, toilets,
ramps, etc, and the main resorts have many
shops, bars, restaurants and businesses with
everything you need to complement your stay.
On the coast from North to South, Costa
dels Pins, Cala Bona, Cala Millor, Sa Coma
and sIllot, have been united under one brand

tion, amongst the best quality on the island. The


majority of the hotels or aparthotels are either 3
or 4 star and many receive international recognition for quality and environmental policy. The
hotels are always improving on their already
ample services, in order to keep you happy and
satisfy your every need. The choice of accommodation is varied, just like our visitors: family
hotels, adult only, boutique hotels, spa hotels,

village bakery is not to be missed.


Once you have eaten your way through the
culinary delights of the area, a little sport may
be necessary. Some of you may already know
of the many golf courses which are within a
short distance from the coastal resorts. Water
sports can be enjoyed, such as, scuba diving,
surfing, paddle surfing, etc. In recent years the
local authorities have improved the walking
and cycling routes in the area and have produced comprehensive, detailed maps of these
routes which have been graded for difficulty and
many can be enjoyed by the keen amateur. The
area boasts many bicycle hire shops and well
equipped repair shops, as cycling is a very popular sport with the locals. Cala Millor also has a
cycle route which takes you from Costa dels Pins
to sIllot skirting the coast and beaches.
The bicycle and walking routes traverse municipalities, with villages and sites to see along
the way. In 2014, Mallorcas Via Verde is being launched. This is the old railway line from
Manacor to Art which has been converted
into a walking and cycling route, which goes
through the villages of Sant Lloren, Son Carri and Son Servera and the user will enjoy a
peaceful walk accompanied by the sounds of
nature and beautiful scenery.
The recently formed Tourism Consortium
recognises that its most prized possessions are
the beaches and so it prioritises the quality of
the services provided and the maintenance of

name, Cala Millor - the largest and best known


of these coastal resorts and which both municipalities share. Re-evaluating other tourism
products naturally leads to a re-evaluation of
that product which nature has kindly provided
us with. The coastline of both municipalities has
a rich and diverse offer.
Costa dels Pins, where a mountain range
enters the sea, provides a multitude of tiny
coves for those who are looking for a quiet
beach where they can snorkel or find a secluded spot under the tamarisks and pine trees to
read a book and disconnect.
Cala Bona is a tiny coastal village, famous
for its fishing port, watch as the small Mediterranean fishing boats bring in the catch of the
day, sit out on one of the many terraces of its
restaurants and bars or board a glass bottom
boat to discover the wonders that lay beneath
those crystal clear waters. Cala Bona also has
a small beach.
Cala Millor has 3km of fine white sandy beach
bathed by calm, clear waters, perfect for all ages
to enjoy swimming, water sports, building sandcastles or simply lying on a sunbed under the
sunshades and soak in the Mediterranean sea
breeze. At the end of September we always celebrate the Tourist Festivities culminating with a
breathtaking firework display over the bay.
Sa Coma and sIllot also have sandy beaches.
Once you have decided to come and stay
with us, you will have a choice of accommoda-

rural hotels, apartments, etc.


Cala Millor and the destination have been
blessed with a mild climate and sun kissed
Mediterranean beaches, but we have also
learned that our local cultural heritage is unique
and needs to have its place not only within our
community but also, to be proudly shared with
those who come to stay with us a while, any
time of the year.
The Tourism Consortium of Son Servera and
Sant Lloren des Cardassar is investing in new
technology to keep our visitors informed once
at the destination as well as re-launching the
website www.visitcalamillor.com.

Consorci de Turisme
de Son Servera i Sant Lloren
des Cardassar
info@visitcalamillor.com
www.visitcalamillor.com

Special WTM

| November 2014

31

Santa Ponsa, holiday in style

PR

A unique beach with pine trees, a pleasant promenade and a weekly market on Saturdays
Toro (Port Adriano), as well as prestigious golf
courses for players to enjoy all year round,
thanks to the mild Mallorcan winter. And it is
precisely the Mediterranean climate, with its
much milder temperatures compared to most
of the European continent, which also makes it
ideal for cyclists and hikers.

Santa Ponsa boasts two


marinas and a wide variety
of year-round golf, cycling
and hiking options

The wonderful Santa Ponsa beach seen from its emblematic pine tree forest.

Santa Ponsa tourism resort in Calvi (Mallorca) is one of


the destinations favoured by tourists from all over Europe
looking to spend a few days holiday somewhere relaxing and
pleasant, and is an alternative to the hustle and bustle of
other areas.

hen visitors first arrive in Santa Ponsa


they instantly fall in love with its well
maintained sandy beach which boasts
the Blue Flag and is surrounded by a beautiful autochthonous pine tree forest. This is the
main reason why tourists from all over Europe
choose this destination on Mallorcas coast for
their holiday, and they dont just visit once, they
came back repeatedly over the years. Families
with children can enjoy a few peaceful days of
rest knowing they have everything they need to
hand in this slice of paradise on the coast of
the Mediterranean with the magical mountain
of Galatz in the background.
This is one of Mallorcas longest standing
tourist destinations but it is also one of the resorts to have been developed with the greatest
amount of care. As such, tourists find all kinds
of options in Santa Ponsa, from the stunning
walkway which can be used at any time of day,
and which is filled with artistic attractions in
the evenings, to the weekly market held every
Saturday, and a great selection of businesses,
restaurants, bars and pubs, as well souvenir
shops on the front.
In Santa Ponsa, holidays have their own distinct style, one that has developed gradually
over time. While other areas on the island stand
32

Special WTM

| November 2014

out for their hustle and bustle, here the aim is to


provide unforgettable holidays for families and
singles looking for some days off in a pleasant
and more relaxed atmosphere. Ashospa, the
Santa Ponsa Bay Hotel Association, has played
an active role in the positive development the
area has experienced over the years.
Apart from the obvious attractions during the
summer months, Santa Ponsa offers a great
deal of leisure and entertainment possibilities
all year round. It boasts two marinas for sailing and nautical enthusiasts, one located in El

In addition, Santa Ponsa boasts excellent


road connections, both with other touristic areas such as Calvi and Andratx, as with the capital Palma de Mallorca, making it easy for tourists to visit these areas and travel freely during
their holiday; thereby expanding their horizons
and leisure possibilities. This is an aspect which
is highly valued by visitors, as it makes them
feel more at home.

The Santa Ponsa Golf Club offers two 18 hole golf


courses.

Santa Ponsa is currently welcoming tourists


from many different countries and the regular
Irish and British holidaymakers have been joined
in recent years by Nordic and Slav tourists. This
means that there is not one predominant nationality, and as such no one feels out of place.
On the other hand, it caters for a wide range of
holidaymakers; from families to couples without children and a wide variety of specialised
profile tourists. The areas comprehensive hotel
infrastructure includes everything from family
oriented all-inclusive resorts to adult-only hotels, as well as establishments specialising in
cycling, relaxation, specific themes, golf or high
end tourism.
www.visitsantaponsa.com

Family tradition

PR

very guest who enters The Hotel BonSol Resort & Spa in Illetas near Palma
is greeted with a warm smile as they
have been throughout the hotels 60 years of
welcoming visitors to Mallorca. The hotel has
come a long way since it first started receiving
guests in 1953, but the one thing remains the
same: guests are made to feel part of the family. We look upon our guests as family friends,
says owner Martin Xamena. That is undoubtedly what keeps them coming back, time and
time again, year after year.
BonSol is very much a family concern. Sixty
odd years ago, Antonio and Roger Xamena
moved from Palma to Illetas and refurbished
an old manor house on the Bendinat Castle Estate. Missing the bustle of city life, they decided
to take in paying guests and arranged for taxi
drivers to suggest BonSol to cruise passengers
arriving at Palmas thriving port. Among the first
guests was Australian-born swashbuckling Hollywood actor Errol Flynn, who enjoyed his stay
so much that he returned several times and
eventually rented a house nearby a story no
doubt repeated by others.

The hotel has come a long


way since it first started
receiving guests in 1953,
but the one thing remains
the same: guests are made
to feel part of the family
The hotel has remained for three generations
with the Xamena family, and while it may feel
like a Mallorcan home away from home (if your
home happens to be an extensive Spanish castle), it is larger than it feels, featuring 92 rooms
and 35 villas spread throughout a large swathe
of lush sub-tropical gardens, which are some
of the finest on the island. The hotels eclectic
dcor includes travel treasures collected by the
family over the years, creating an intimate feel.
with numerous cosy corners in which to curl up
with a book or a glass of wine or both.
For guests chasing the sun, there are three
swimming pools to choose from, as well as a
raised sun terrace above the pool and garden
area and loungers circling the sun-dappled beach
cove. For the more energetic, there are plenty
of activities to sample, such as tennis, squash,
mini-golf and French boules, amongst others.
Many guests opt for total relaxation in the
BonSols Nirvana Spa and wellness centre. The
serene, zen-like retreat features a spacious re-

laxation lounge, a wet spa, an outdoor plunge


pool, a Jacuzzi and specialised treatment
rooms, used for a range of therapies from Thai,
Balinese and Shiatsu massages to Mediterranean Sea Jet-therapy, balneotherapy and Vichy
shower treatments.
Should you choose so, you can start the
morning with a complimentary yoga lesson and
when the day is done, conclude with a superb
meal at either of the BonSols dedicated restaurants. The formal dining restaurant in the main
hotel offers a programme of entertainment
along with fine cuisine, including a degustation
menu, while the beachside restaurant focuses
on relaxed, outdoor dining, set to a soundtrack
of waves lapping the shore. The emphasis is
all about wellbeing and indulgence, with both
traditional Mallorcan and international fare on
offer and an excellent wine cellar to match.
Surrounded by lush foliage and water views
stretching to the horizon, theres no denying

BonSol is situated in a special place. This is not


something the family take for granted. From
the outset they ensured the hotel had minimal
impact on the environment and they continue
to develop in an eco-aware manner. In recognition of this, in 2001 the hotel was awarded
the EMAS award for ecological achievement. As
well as everyday green initiatives across all of
the operations, the hotel runs a tree-planting
project in Costa Rica to offset carbon, which
employs 30 local families.
Whether you stay for a weekend, a week, or a
month, youll quickly understand why BonSol is
renowned for its unique style, personal service
and excellent cuisine. You wont want to leave,
but rest assured that when you return, youll be
coming home to that familiar warm welcome.
www.hotelbonsol.es

Special WTM

| November 2014

33

PR

Grupotel Hotels & Resorts

Spectacular Locations, Outstanding Facilities, Award Winning Service


Grupotel Hotels & Resorts,
a Mallorcan family-run
hotel chain, is one of the
most important hospitality
companies on the Balearic
Islands. Its portfolio includes 35
properties in the best locations
in Mallorca, Menorca and
Ibiza, as well as in Barcelona.
Grupotels establishments
reflect the original spirit and
authenticity of each of the
Balearic Islands, leading to an
unbeatable travel experience
for all of their customers.
Continuous investment in the
facilities and the modernisation
of the hotels, as well as an
ongoing commitment to
provide the best service
possible, are the keystones to
Grupotels success.

Grupotel Los Prncipes & Spa

tering for those looking for a Spa resort with


the best health and wellness facilities on the
islands; inner city hotels, perfect for short trips
or business travel in Barcelona; and hotels that
feature, or are close to sports facilities, ideal for
those who prefer active holidays or want to stay
in shape, Grupotel has something for everyone.

ith more than forty-five years experience, delivering excellent service to


their guests, Grupotel Hotels & Resorts is one of the leading hotel chains in the
Balearics. Offering a range of three, four and
five star properties, they are able to cater for a
variety of customer requirements
Grupotel Hotels & Resorts promote a warm
and familiar service across all their establishments and makes sure that their guests can
enjoy a relaxing or active holiday in the best
atmosphere. The authentic hospitality is one of
the most important factors of their service, reflecting the high numbers of repeat customers.
Offering a wide choice of establishments enables Grupotel Hotels & Resorts to find the ideal
holiday experience to meet all needs. Whether
looking for a family holiday; romantic break with
your partner; or for those looking for privileged
locations on the beach and amazing sun and
sea experiences they offer plenty of choice. Ca-

34

Special WTM

| November 2014

Grupotel Macarella Suites & Spa

The diversity of sports facilities available to


the guests at Grupotel Hotels & Resorts include modern, fully equipped fitness rooms,
tennis courts, and state of the art facilities for
cyclists, including specialised cycling centres
in various hotels in the north of Mallorca and
in the Playa de Palma. Several hotels are located near the best golf courses on Mallorca
where golfers will benefit from exclusive offers
and promotions, all in the pleasant Mediterranean climate.

One of the unique services Grupotel Hotels


& Resorts offers its guests is Grupotel Natur,
a concept devoted to offering guests an unforgettable holiday experience. Based around an
outdoor activity and sport programme including Trekking, Coastering, Kayaking or Nordic
Walking, amongst others, it also allows guests
to discover the most secluded, spectacular and
unspoiled areas of Mallorca, giving a new insight into the different experiences of nature of
the beautiful island of Mallorca. Grupotel Natur
also offers a customised service that can cater
for groups and incentive trips.
The team at Grupotel Hotels & Resorts
is very proud to have been recognised and
rewarded for its excellent service, and high
levels of customer satisfaction experienced by
its guests.
Grupotel Playa Camp de Mar was voted
by Trip Advisor users to receive the Travellers
Choice award; whilst Holiday Check lists four of
Grupotel Properties as Top Hotels of the year.
Ten Grupotel hotels have been awarded with
the Trip Advisor Certificate of Excellence in Accommodation 2014; six of them in Mallorca:
Grupotel Parc Natural & Spa, Grupotel Playa
De Palma Suites & Spa, Grupotel Gran Vista
& Spa, Grupotel Molins, Grupotel Montecarlo, Sensimar Aguait Resort & Spa; two more
in Menorca: Grupotel Macarella Suites & Spa
and Grupotel Club Turquesa Mar; and two

in Barcelona: Grupotel Gravina and Grupotel Gran Va 678. This certificate in hospitality
excellence is only awarded to those establishments that consistently impress their customers. It is all based on customers reviews and
ratings on TripAdvisor.com; the worlds largest
travel review website.
Last year Grupotel Playa Camp de Mar
(Mallorca), Grupotel Molins (Mallorca) and
Grupotel Macarella (Menorca) have been
awarded the Thomson Gold Medal Award.
This international award shows the results
of Thomsons guest satisfaction questionnaire. Only the highest rated hotels receive
it, showing that the guests have thoroughly
enjoyed their stay. It is an award that stands
for high quality and service in hotels, proven
by satisfied guests who enjoy coming back
year after year.
Grupotel Hotels and Resorts is aware of
its responsibility to sustainable tourism, and
is continuously striving to improve their environmental protection measures. Grupotel is
working hard to have 15 of its establishments
awarded the ISO14001 certificate, by 2015.
These include: Grupotel Los Prncipes & Spa,
Grupotel Parc Natural & Spa, Grupotel Playa
de Palma Suites & Spa, Grupotel Acapulco,
Grupotel Nilo & Spa, Grupotel Gran Vista &
Spa, Grupotel Port dAlcudia, Sensimar Aguait
Resort & Spa, Grupotel Macarella & Spa,
Grupotel Club Turquesa Mar, Grupotel Playa
Club, Grupotel Aldea Calan Bosch, Grupotel
Tamariscos, Grupotel Santa Eularia & Spa and
Grupotel Club Menorca.
Thirteen establishments have also been
certificated with the Travelife Award, which
recognises the sustainability and care for the
environment of the hotels. Grupotel Parc Nat-

Sensimar Ibiza Beach Resort

ural & Spa, Gran Vista & Spa, Los Prncipes


& Spa, Martimo, Molins, Natura Playa, Playa
Camp de Mar, Club Turquesa, Club Menorca,
Macarella, Playa Club, Tamariscos and Santa
Eulria & Spa.
Grupotel owes a great deal of its success
to a continued commitment to the improvement of its facilities and the modernisation of
all of its establishments. During 2014, many
of their hotels were renovated as part of a
company-wide project of continuous improvement and investment. Last winter, Grupotel
Club Menorca, Grupotel Alcudia Suite and
Grupotel Mar de Menorca, all underwent

large scale refurbishments. In 2014 Grupotel


incorporated Grupotel Esperanza Mar ****
into their portfolio. Located in Cala Bona, a
new destination for the chain in the northeast of Mallorca, this front line 4 star resort consists of 270 rooms, offering a mix
of apartments and studios.
In 2015, Grupotel Hotels & Resorts will
further enlarge its portfolio with the addition
of the Grupotel Santa Fe, located right on the
beach of Can Picafort, in the North of Mallorca.
On the island of Ibiza, Grupotel will launch the
Sensimar Ibiza Beach Resort, a new concept
on Cala Portinatx. This four star adults only
concept will be managed by Grupotel.

Visit the website


for more information on
Grupotel Hotels & Resorts,
the philosophy, unique values
and possibilities:
www.grupotel.com
Grupotel Parc Natural & Spa

Special WTM

| November 2014

35

Say I do in Menorca

PR

Exclusive weddings and events with authentic avour

If there was a place covered


in blankets of white sand or
green grass; a place under
the shade of palm trees and
olive trees gently leaning
towards the south; a place
where the sea and sky blur
into a bright turquoise blue,
welcoming and full of life;
if that place existed and
it also offered spectacular
sunsets on the horizon,
painted in violet and orange;
if the rosemary and the
poppies, the wild orchids
and thousands of flowers
of all different colours
should choose that place
to flourish in spring; if a
place like that existed, with
2,200 wonderful hours of
overflowing springtime, with
mild and warm autumns,
winters full of character and
exuberant and drawn-out
summers... if that place
existed, who wouldnt want
to go there, share it and
take that small paradise
with them wherever they
go? Who wouldnt want
to enjoy one of the most
unforgettable experiences of
their life in this place?

hat place exists, although only for those


capable of wishing it, those capable of
discovering it and letting themselves fall
in love with an island that defends the magic
of authenticity and a slow lifestyle developed
over centuries.
36

Special WTM

| November 2014

With 264 days of clear skies a year or with


a scattering of clouds decorating the turquoise
sky; an average annual temperature which
tends to be over 19 degrees centigrade; soft
moderate breezes during most of the year; a
wild abrupt coastline and colourful scenery
to the north and smooth bays, white sand
beaches and bays surrounded by pine trees
to the south; with over 50 beaches to enjoy
all year round, Menorca never fails to surprise
its visitors. An island with its own character

which shows itself barefaced, in all its glory,


hoping to capture peoples hearts because it
is worth it.
What bride wouldnt want the colours and
light of the Mediterranean as the backdrop for
her wedding ceremony? What bride wouldnt
want to wear shoes designed exclusively for
her to match her beautiful dress? What bride
would be able to resist an island that can offer her everything she ever wished for for the
happiest day of her life; from natural dcor,

accessories, ceremony, catering and party to


the honeymoon? Menorca, Mediterranean.
Menorca, home to top shoe brands for him
and for her. Menorca, indescribable and accessible, exclusive and warm, bright and serene, for unforgettable moments.
Menorca has already hosted special events
and weddings planned to satisfy many different
tastes and couples. From the romantic touch
of smooth colours on the southern coast, the
fields or sunsets, to the scenery with a hippy
feel to it in Binibeca, not forgetting the ochre
and red tones of the north coast, the magic
taulas and the mysterious prehistoric talayots,
the small forests, the lighthouses which light
up the north coast, the cliffs which fall into the
sea in the south in the form of little, almost
inaccessible, bays, the exclusivity of some of

the rustic estates and hotels, the authentic


luxury of all that is beautiful and simple concentrated in marvellous spaces of scenery and

silence... what could be a better place to hold


the most important day in a couples life?
Menorca offers the possibility to get married
barefoot on the white sand or at sea, even in
a kayak for the more adventurous. The bride
and groom can arrive to say their I dos in a
boat, in a luxury limousine, in a vintage car
or even on horseback. The chosen catering
company or restaurant, the civil or religious
ceremony, the party, the gifts for the guests,
the video, the photographs, the surprises for

an unforgettable day, the flowers and decorations, the invitations, the design and the wedding organisation... all the details that make
up that special day are sealed with an exclusive touch in Menorca, because here it is really authentic and really unique.
Majestic or simple, colourful or discreet,
breathtaking, monumental or minimalistic...
Menorca offers unique backdrops such as the
lighthouses in the north, the fortresses in La
Mola and the castle of Sant Antoni in Fornells,
the stone quarries in Lithica, the picturesque
port of Ciutadella or the spectacular port of
Ma, natural bays with calm waters and so
many other unique places for events and weddings with an authentic touch, made to last in
your memory, unforgettable.
Disconnect from your daily routine, recharge, rest, spend a holiday, get married,
attend a professional event combining work
and new experiences, outdoor activities, water sports, savour authentic Mediterranean
cuisine, travel to the magical past and discover its ancient cultures.. all this is possible
in Menorca, a welcoming and tranquil island

which many have taken to calling the last


paradise nearby.
Say I do in Menorca A unique place in the
world and so close to home...

Special WTM

| November 2014

37

PR

A walk through Ibizas World Heritage


A voyage to the past from the 8th century BC up to the present day

15 years have passed since


UNESCO declared Ibiza
a World Heritage Site,
recognizing its Renaissance
walls, the Phoenician ruins
in Sa Caleta, the Necropolis
in Puig des Molins and the
oceanic posidonia fields; key
elements in discovering the
true essence of Ibiza.

n December 4th, 1999, Ibiza became


part of the exclusive international club
of World Heritage Cities. This distinction,
which values the ancient culture and rich biodiversity of the island, highlights the Renaissance
walls and fortified city, a gem not to be missed.
The Renaissance Walls and Dalt Vila
Apart from being an important example of
military architecture and Renaissance aesthetic, they are the emblem of Ibiza; the most
important monument on the island and the best
preserved fortress in the Mediterranean.
Visiting the bastions of the old town of Dalt
Vila is a fascinating walk through the past with
stunning views over the bay, the harbour and
the city of Ibiza, den Bossa beach, Ses Salines
and the island of Formentera, while at the sum-

The Phoenician ruins of Sa Caleta.

38

Special WTM

| November 2014

Santa Gertrudis.

mit, the magnificent cathedral rises over the old


Arab mosque and the castle, the Almudaina.
The labyrinthine network of narrow streets
and cobbled entices the visitor to get lost and
admire unique and magical places that convey
the passage of time; they invite you to enjoy
charming Mediterranean restaurants, art galleries, craft shops and of international Adlib
fashion boutiques, with its white designs, in
perfect harmony with the scenario of also white
houses that characterize Ibizan architecture.
The example of the art about art is understood in the bastion of Sant Joan, at the Mu-

seum of Contemporary Art, which houses a


permanent collection by the art collective Ibiza
59 Group and other high-value acquisitions, as
well as at the Puget Museum in Calle Mayor,
a noble house that shows the work of Ibizas
impressionist painters, father and son, Narcs
Puget Vias and Narcs Puget Riquer.
Strolling through Dalt Vila is a sublime experience also enjoyed by kids; there are interactive spaces, in the museum bastions of Sant
Pere and Sant Jaume, which show how the
walls were built and the weapons that were
used in the Renaissance. Dalt Vila also hosts a
favourite family plan, the Medieval Fair, held the
second weekend of May, celebrating and commemorating the declaration of Ibiza as a World
Heritage Site by UNESCO.
The area around the fort is a perfect venue
for other events, such as the Jazz Festival, poetic festivals, exhibits and cultural activities that
occur throughout the year and are open to the
general public. This is a serene experience that
contrasts with the activity of the harbour and
the bay, outside the walls, as well as with the
bustle of the shopping and entertainment districts of La Marina and Sa Penya.
The Sa Caleta ruins and the Necropolis
of Puig des Molins
The myth of Ibiza is understood through the
many civilizations that occupied this strategic
location, this retreat at sea, one of the most
ancient environments of the western Mediterranean since the 8th century BC.
The Phoenician ruins of Sa Caleta, in Sant

Josep, and the Phoenician-Punic Necropolis of


Puig des Molins in Ibiza, are also part of the
assets declared a World Heritage Site for their
exceptional testimony of urbanization and social life of the time.
Sa Caleta is the remnant of the first Phoenician settlement in Ibiza, located on a peninsula
between the beaches of Sa Caleta and Es Bol
Nou, in the municipality of Sant Josep. It represents a miniature city, with neighbourhoods full
of modest houses, separated by narrow alleys
that remained until the early 6th century BC,
when its inhabitants began to urbanize the city
of Ibiza.
The Necropolis in Puig des Molins was
founded in the 7th century BC. The Phoenicians were accustomed to burying their dead in
a location near their village. The rapid growth of
the city led to a cemetery that came to occupy
an area of five hectares, with over 3,000 tombs
cut into rock, which can currently be visited all
year round.
This is the largest cemetery in the western
Mediterranean, with a renewed Archaeological
Museum, holding some of the most valuable
Phoenician and Punic remains. In addition, activities such as workshops and theatrical tours
are organized.
The posidonia
Ibiza is one of the places that need to be
preserved for future generations. A privileged
environment for its biodiversity and natural assets, according to UNESCO, like the oceanic
posidonia fields and the seabed plants that are
responsible for the crystal clear waters of Ibiza.
Located in a stunning natural reserve, this
heavenly and amazing turquoise landscape is
the best preserved in the Mediterranean.
Heritage
But Ibizas heritage is not limited to the World

Portal de Ses Taules.

Heritage Site; its interior landscape would not


be the same without its picturesque villages
built around their churches. Constructed between the 14th and the 18th centuries, they
are unique as fortresses, in their defensive
aspect, and are extraordinary examples of sim-

plicity that masterfully combine the shape of the


chapels, naves, presbyteries, bell towers, walls
and arcades. They are situated in the centre of
each location and govern daily life, as the setting for meetings, celebrations, activities and
outdoor music.
The coastal defence towers are also an important feature of Ibiza, from where the Catalonians controlled the sea from pirate attacks.
Visiting them is a perfect excuse for hiking, enjoying the beautiful and less travelled regions.
The present of Ibiza is marked by a fascinating history, an exciting past and a heavenly
setting. 15 years ago today, UNESCO qualified
the island as a place of special cultural and
natural significance for mankinds heritage
Ibiza, Biodiversity and Culture: a winning
script recommended for those wanting to discover the history, culture, art, traditions and
essence of Ibiza.
www.ibiza.travel
@Ibiza_Travel
Facebook.com/ibztravel

Dalt Vila.
Special WTM

| November 2014

39

Palladium Hotel Groups


new developments in 2015

PR

The 7th largest Spanish hotel company rolls out new developments across Spain, Mexico, Jamaica and
Dominican Republic properties

alladium Hotel Group continues to invest


in its properties by providing new quality
experiences for guests. Several exciting
developments are coming to Palladiums establishments in Spain, Mexico, Dominican Republic
and Jamaica as the Group continues to develop
its hotel portfolio across a number of brands.
Spain Ibiza
Committed to offering quality tourism products and services, Palladium Hotel Group has
spurred further expansion across the luxury
market with the development of hotels that
feature the most avant-garde design and VIP
amenities.
As a reflection of the evolution of the Palladium Hotels & Resorts brand, which has grown
to achieve global recognition as a high value,
luxury proposition, Fiesta Club Palm Beach,
Fiesta Hotel Palmyra, Fiesta Hotel Don Carlos
and Fiesta Cala Llonga will now become part of
the Palladium Hotels & Resorts family.
Fiesta Club Palm Beach is being completely
refurbished to become the new Grand Palladium White Island Resort & Spa. Along with
neighbouring Grand Palladium Palace Ibiza
Resort & Spa, together these two luxury 5-star
All Inclusive resorts will create a new complex
where facilities and services are shared, including pools, kids clubs, thematic restaurants and
the Zentropia Palladium Spa & Wellness centre
that offers the latest in wellness and relaxation
services.
Grand Palladium White Island Resort & Spa
will house 430 rooms, almost half of which will
be suites boasting ultra-modern dcor. When
combined with the Grand Palladium Palace
Ibiza Resort & Spas 411 comfortable rooms,
the new complex will become the largest resort
in Ibiza.
In order to comply with the brands quality standards, Fiesta Hotel Palmyra will now
be rebranded as Palladium Hotel Palmyra, a
four-star superior hotel. While remaining an
adults-only hotel, the dcor and amenities of
the rooms and public areas will be modernised.
The new thematic restaurant will include a terrace for outdoor dining, while the bars modern
dcor will be in tune with the design of the surrounding communal areas.
In addition to Palladium Hotel Palmyra, Fiesta
Hotel Don Carlos and Fiesta Hotel Cala Llonga

40

Special WTM

| November 2014

Ultra-modern rooms at the new Grand Palladium White Island Resort & Spa in Ibiza.

will also become part of Palladium Hotels &


Resorts as Palladium Hotel Don Carlos, in the
four-star superior category, and Palladium
Hotel Cala Llonga, as a four-star hotel. These
adults-only establishments have already been
renovated over the last couple of years in order
to meet the demands of guests as well as the
quality and luxury standards of the brand.
Spain - Madrid
Ayre Hoteles, Palladium Hotel Groups urban
brand, reinforces its presence in Madrid with
the opening of a new hotel right in front of Madrids emblematic Atocha station. The project,
which is set to open late 2015, will house a
4-star hotel featuring 215 rooms, parking area,
meeting rooms, gym and restaurant, comprising a total floor area of 14.500 square meters.
Located on the top floor, the breakfast room will
offer spectacular views of the surrounding area.
Mexico
Grand Palladium Vallarta Resort & Spa in
Riviera Nayarit is enhancing their on-site entertainment with a new splash pool and waterpark
for kids as well as a new swim-up bar at the
main pool for adults. The Grand Palladium Colonial Resort & Spa in Riviera Maya will be upgrading rooms and facilities with new dcor and
flat-screen TVs. For travelers who are seeking
the finest in luxury, the refurbishments will also
include a new Presidential Suite at Grand Pal-

ladium Kantenah Resort & Spa. This pristine


suite will be a beachfront bungalow replete with
a private pool, sundeck, lounge, two bedrooms
and Palladiums 5-star hotel services.
Dominican Republic
Adults seeking an exclusive experience will
enjoy room upgrades to The Royal Suites Turquesa in Punta Cana. Updates to the luxurious
suites include a new modern luxury aesthetic,
42 flat-screen TVs and a Jacuzzi. The adultsonly pool will now have multiple Jacuzzis and a
swim-up bar. The rooms at the Grand Palladium Punta Cana Resort & Spa will also undergo
updates in dcor and amenities, including new
32 flat-screen TVs. All Grand Palladium and
The Royal Suites guests will have an additional
kid-free option at a new adults-only swimming
pool.
Jamaica
More family fun is coming to the Grand Palladium Hotels & Resorts in Jamaica. A new
childrens splash pool and waterpark will be
the perfect addition to the already hardy list
of existing kid-friendly activities. Additionally,
an original Italian a la carte restaurant, Arte E
Cucina, is being constructed to offer guests
with an eighth a la carte dining option. Sports
fans never have to worry about missing the big
game while on holidays with the refurbished
24-hour Sports Bar.

IBIZA
One unique island, many amazing experiences

sup

sup

grand palladium

grand palladium

palladium hotel

palladium hotel

palladium hotel

PALACE IBIZA

WHITE ISLAND

DON CARLOS

PALMYRA

CALA LLONGA

resort & spa

resort & spa

/PalladiumHotelGroup

SPAIN

ITALY

@PalladiumHG

www.palladiumhotelgroup.com

MEXICO

DOMINICAN

REPUBLIC

JAMAICA

BRAZIL

Quality, service, and technology add to the beauty of the coast and the nice weather

REP

Sun and Sand,


Spains eternal tourist attraction

able such as toilets, showers, deck chairs,


lifeguards, food stands, restaurants, and even
high cuisine, beaches are adding other valueadded services and products, such as defibrillators, free Wi-Fi, online reservations for deck
chairs and other services, and even cell phone
chargers. They are also specializing, creating
beach clubs, allowing pets, and making nudist
and chill-out areas available, among others.

km of beachesbathed by the Mediterranean, the Bay of Biscay, the Atlantic Ocean and
a premiere climate. Its beaches are not only
famous for their beauty and diversity, but also
for their quality.
The Spanish coast is a place of great ecological value, with considerable biological diversity
with aesthetic value, variety and originality in its
landscapes, and a variety of natural resources.
The coastal areas remain in the highest demand by international tourists, increasing their
importance in the Spanish destination.
In 2013, a total of 54.67 million tourists
visited Spanish coasts, 90.1% of the total
domestic tourism, according to the study
Turistas extranjeros por kilmetro de costa
(Foreign Tourists Per Kilometer of Coast),
undertaken by the Banco Pblico de Indicadores Ambientales (Public Bank of Environmental Indicators [BPIA]), a subsidiary of the
Ministry of Agriculture, Food, and Environment
of Spain; data provided by the Instituto de Estudios Tursticos (Institute of Tourism Studies
[INE]) and the Instituto Geogrfico Nacional
(National Institute OF Geography[IGN]).
The statistics show an average of 7,702
tourists per km of coasts (in comparison to
6,495 in 2012, 6,331 in 2011, and 5,861 in
2010), which means a 31.4% increase in the
last three years, since 2010.
In 2013, 93.6% of assets received were
destined for the five autonomous communities considered to be the principal recipients:
Catalonia, the Balearic Islands, Andalusia, the
Canary Islands, and the Region of Valencia.
For statistical comparison, Catalonia is
also the autonomous community the records
the highest level of tourists per km of coast
(22,301 tourists), followed by the Region of
Valencia (11,528 tourists), Andalusia (8,339
tourists), the Balearic Islands (7,781 tourists)
and the Canary Islands (6,717 tourists). All of
these, except for the Canary archipelago, are
above the average rate for Spanish coastal
areas (6,941 tourists/km of coast). The only
communities that slightly decrease the ratio
are Asturias and Galicia.

Foreign tourists/km of the coasts


Spain has 7,876 km of coastabout 2,240

Blue Flag Record


The optimal sanitary, environmental, and

Beach Los Roques, Tenerife, Canary Islands.

Spain has a wide offering of touristic products that meet


the needs of different market sectors. Nonetheless, Sun
and Sand vacations continue to be the majority favorite:
three out of four travelers choose beach destinations. But
Spanish beaches are not only famous for their beauty, but
also for their quality, special services, and increasingly, their
specialization.

he statistics confirm that international


tourists primarily focus on the autonomous communities located on the beach
and the beauty of their coasts (whether developed or untouched) and the quality and resources of their beaches, along with the gifts
of the best climate in Europe, which are still
the primary motivations for travel.
Spanish beaches additionally offer environmental quality, and certification and guarantees
of the quality of their resources and services.
Now, in addition to the traditional facilities avail-

42

Special WTM

| November 2014

since 1987.
The figure also means that one of each six
Blue Flags that wave in the world will be on the
Spanish coast this summer. Thus the country
consolidates its industry-wide leadership that
it has boasted without interruption since 1987.
This international distinction rewards compliance with established accessibility standards, water quality, environmental information
directed to users, or respect for legislation.
Quality Certification: the Q Flag
Similarly, the quality of Spanish beaches is
certified by the Instituto de Calidad Turstica
Espaola (Spanish Institute of Tourism Quality
[ICTE]), in the same way as any other kind of
system in the tourism sector.
To date there are 218 Spanish beaches

Formentera.

Playa de Las Catedrales, Galicia.

service conditions on Spanish beaches are internationally recognized by the Asociacin de


Educacin Ambiental y del Consumidor (Environmental and Consumer Education Association [ADEAC]). In 2014, Spain was the European country with the most Blue Flags: 681,
marking a new record. 573 of them, were for
its beaches and 108 for its sports ports, 34
more than in 2013 due to the increases in the
Balearic Islands and Murcia.
As for autonomous communities, in the first
three places are Galicia, which stays in the
lead with the largest number, 123although
it lost four, followed by the Region of Valencia, with 120six more, and Catalonia,
89one less.
In regards to the renowned recreational
port, Catalonia stands out with 24; the Balearic Islands, with 24 as well; Galicia, with 19;
and Andalusia, with 17.
The Blue Flag Program is a recognized
symbol that requires compliance with strict
sanitary-environmental standards, adequate
bathrooms, and no spillage, as well as rescue
services, lifeguards, and first aid. With its 573

award-winning beaches, Spain has achieved


its best outcome so far and stays at the head
of the northern hemisphere, ahead of Greece
(407), Turkey (397), France (379), and Portugal (298), as the worldwide industry leader

that guarantee optimal conditions with the Q


for Quality distinction. This figure supposes an
annual growth rate of the number of certified
beaches that is greater than 10% in the last
cycle, which according to the ICTE means, to
impulse quality as a basis for the excellence of
tourism resources, despite the difficulties that
many local governments must overcome.
Andalusia continues to lead the regional
ranking with 79 Q Flags; followed by 44 for
the Region of Valencia, and 37 for the Region

Spanish Beaches with Food Stands


Food-stand culture has already been implanted in Spain: 43.53% of the 1,943 Spanish
beaches have food stands, those small establishments on the waters edge, with a basic
structure, specifically dedicated to selling food and drinks during the summer months, and
they already make up a part of the Sun and Sand offer. It is, in fact, a service that comes to
mind more and more when deciding which beach to go to.
These businesses have diversified and include everything from simple wooden kiosks for
selling drinks and snacks to restaurants with a wide offering of cuisine with the attraction
of being located on the seafront, in the sand.
Galicia (264), Andalusia (253), and Catalonia (251) are the autonomous communities
with the largest offering of beaches with these establishments, while Andalusia especially
stands out in regards to percentage of beaches with food stands in relation to total beaches
at (63.73%), followed by Catalonia (62.44%) and the Region of Valencia (56.71%), according to a ranking carried out by the specialized portal Playea.es.

Special WTM

| November 2014

43

of Murcia.
In total, almost 250 kilometers
of Spanish coastline have received the certified tourism quality distinction.
Establishments endorsed by the Q for Quality have passed strict audits that certify that
their service is guaranteed for quality, safety,
and professionalism, and will offer clients the
best tourist experience possible.

REP

Services and Special Products


Currently, despite the fact that the Sun and
Sand product is based on natural goods and
attributesweather and beaches-- Spanish
beaches are offering more and more specialized and differentiated services and products.
Among the most remarkable, it is fitting
to highlight the Wi-Fi connection in Playa de
Palma, Mallorca, Balearic Islands, which has
become the biggest network in Europe, with
38 access points across five kilometers and
an administrative capacity of 100,000 connections daily. This summer it broke a record,
at 11,124 users connected in just one day.
Playa de Palma is also branding its 15
swimming areas as areas for relaxation,
sports, food, ice-cream, or cocktail bar fran-

44

Special WTM

| November 2014

Food-stand on a Formentera beach.

chises; and chilling out.


Valencian beaches have incorporated
charging stations for cellular phones, tablets,
and e-readers that are fed by solar energy.
It is a service offered by one of the companies that rents out umbrellas and hammocks,

granting its clients a half hour of free charge.


The website and application Tuplayaonline.
com has launched in Alicante, permitting visitors to reserve deck chairs and umbrellas for
the beach online by paying with PayPal or
credit card, starting at two euros. This sum-

mer it was available in Playa de


San Juan and is expected to extend to Gandia and Benidorm.
As such, Playa Norte in Gandia has been the
first in Spain to receive the HeartSafe Beach
flag for including the equipment and personnel to assist someone in the first minutes of
cardiac arrest.
Andalusia, Catalonia, and the Region of Valencia are the autonomous communities with
the largest number of beaches equipped with
sport areas for practicing beach volleyball,
beach football or basketball, in particular the
provinces of Barcelona, Valencia, and Huelva.
Sports facilities on the Spanish coast are
very diverse. One can find anything from a
simple net set up for beach volleyball to true
sports multiplexes with areas for childrens
games, ping-pong tables, and gym areas.
Also, for those inclined towards nudism, it is
permitted on 451 beaches in Spain. According
to a list on the Playea website, 399 are declared nudist and 52 are mixed, with the Canary Islands leading the ranking (175 beaches), then the Balearic Islands (83 beaches),

REP

Cala Tortuga, Menorca.

and Basque Country (20 beaches).


Safety on the Coast
35% of Spanish beaches have lifeguards
and signal flags. Galicia (210), Andalusia

(195), and Catalonia (191) are the autonomous communities that have the most beaches and coves with lifeguards and flags in absolute numbers. Nonetheless, the proportion
of total beaches in the region that provide this

TripAdvisor Travelers Choice Ranking

The Top 10 Best Spanish Beaches 2014


Las Catedrales, ranked second in Spain, is in fifteenth place worldwide
and fourth in the European ranking.
In comparison to the results of the first version, Formentera beach kept
the same position, while the Galician beach went down three places.
In the Top 10 Best Spanish Beaches, the locations that make up this
list are located in the Balearic Islands, Galicia, Andalusia, the Canary
Islands, and Basque Country.

1. Playa de Ses Illetes, Formentera, Balearic Islands


2. Playa de las Catedrales, Ribadeo, Galicia
3. Playa de La Concha, Donostia-San Sebastin, Basque Country
4. Playa de Bolonia, Tarifa, Andalusia
5. Playa de Cofete, Morro del Jable, Fuerteventura, Canary Islands
6. Playa de Zahara de los Atunes, Zahara de los Atunes, Andalusia
7. Cala Bassa, Sant Antoni de Portmany, Ibiza, Balearic Islands
8. Playa de Las Canteras, Las Palmas de Gran Canaria, Canary Islands
9. La Barrosa, Chiclana de la Frontera, Andalusia
10. Playa del Cotillo, El Cotillo, Canary Islands

The winning beaches were chosen according to the quality and quantity of comments and ratings made by travelers on TripAdvisor over a
period of 12 months.

On average, the beaches in Travelers Choice Spain have experienced a 150% increase in international search results on TripAdvisor
compared with last year, while the beaches from the world listing have
gone up 166% between January 20th and February 19th.

According to the selection criteria, in addition to coming first in Spain,


Playa de Illetes came sixth in the world and second place in Europe.

Diana Ramn Vilarasau

First Space: Playa de Illetes, Formentera, the Balearic Islands.

laya de Illetes, in Formentera and the Galician beach Las Catedrales in Ribadeo have been recognized as being among the best in
the world for the second consecutive year, in the Travelers Choice
Beach Awards 2014 which takes into account over 322 beaches around
the world.

46

Special WTM

| November 2014

THB Hotels adapts to the


requirements of emerging markets

PR

focuses on quality service for clients

HB Hotels has been selling and managing hotel services since 1987. The experience acquired in all these years has
turned the company into a model of management and quality of service. From the outset,
THB Hotels has been constantly evolving and
remodelling, which has allowed it to continue
growing and adapting their offer to new emerging markets.
Currently THB Hotels has 18 superior category
hotels located in the best tourist destinations
in Spain, nine of which are in Mallorca, three in
Ibiza, two in Costa del Sol and four in Lanzarote. Usual clients, such as families and couples,
find in THB Hotels an added value that offers
them a relaxed and laid back atmosphere.
Considering that THB Hotels greatest commitment is to increase client satisfaction, all

the hotels in the chain are close to the most


emblematic tourist areas in the towns where
they are located, so guests can enjoy not only
the environment, but the local cuisine.
THB Hotels stand out for their excellence and
exquisiteness when dealing with clients and
in their client-oriented services. THB Hotels
go above and beyond, constantly friendly and
professional staff that work towards clients
creating excellent memories of their vacation.
The adaptation of their offer to different expanding markets, including, year after year, new
options for their visitors is truly noteworthy. One
of THB Hotels most important client bases are
adults. The so-called child free modality, is ideal
for people in search of a quiet, comfortable and
exclusive environment to relax in with their
partner or have fun with friends.

Services for this type of clients are designed


to cover their health, intimacy and rest needs.
Some examples are WiFi, wellness and relaxation areas with heated pools, spas, saunas,
Turkish baths and gym areas.
Another advantage that THB Hotels offers
clients is the option for families to control their
spending by opting for an all-inclusive modality.
Just one of the many details that prove how
this hotel chain has adapted is how they cater
to athletes, increasing and perfecting their infrastructures to accommodate their demands
and be able to invite them to enjoy a unique
experience involving exercise.
All kinds of guests, be they families, adults,
athletes, on business or on holiday, can find
the most convenient option according to their
needs at a THB Hotel.

Special WTM

| November 2014

47

service, Cantabria (70.13%),


Euskadi (59.7%) and the Region
of Valencia (56.1%) are the communities that have more lifeguards and flags,
according to a count carried out by the specialized website Playea.es.
This is also the case in Melilla, since seven
of the eight beaches in the autonomous city
use these security measures for summer vacationers.
As Playea specifies, 35.28% of Spanish
beaches (1,217) are supervised by licensed
lifeguards and signal flags. Specifically, 1,367
beaches have lifeguards and 1,427 have flags
to signal the state of the sea.

REP

Dog friendly
In Europe, the stamp of Dog friendly is
used to refer to places that are adapted to or
permit well-behaved dogs with responsible
owners.
Really, there are a total of 40 beaches in
Spain that allow dogs to swim, according to
research using the specialized search engine
Playea.es. Catalonia is the community with
the most beaches that accept pets, with nine.
The Region of Valencia follows (7), then the

48

Special WTM

| November 2014

Skyscanner Ranking

The 10 Best Spanish Beaches


The flight and hotel comparison site Skyscanner has prepared a ranking of the 10 best;
an estimate based on the search engines own criteria which, at times, coincides with the
TripAdvisor ranking.
1. Playa de Isla Canela, Huelva, Andalusia
2. Playa de Bolonia, Cdiz, Andalusia
3. Playa de Gulpiyuri, Asturias
4. Playa de los Genoveses, Almera, Andalusia
5. Cala de Sa Calobra, Palma, Mallorca
6. Delta de lEbre, Catalonia
7. Cala de Algaiarens, Menorca
8. Cabo de Trafalgar, Cdiz, Andalusia
9. Cala Saona, en Formentera
10. Playa de las Catedrales, Galicia

Balearic Islands (7), Galicia (5), Andalusia (4),


Canary Islands (4), and Cantabria (4).
The largest beach on the Spanish coast
where dogs can swim freely is Sant Pere Pescador, which is on the Costa Brava of Girona.

All in all there are 6.4 kilometers of beach


where canine swimming is permitted, notes
the beach search engine.
Diana Ramn Vilarasau

The Canaries use technology to


promote their offering

CI

They have launched various technological platforms over recent months to facilitate diversication and
access to their products

The archipelago offers rich scenic and natural spaces of very high environmental value.

The Canary Islands diversify and improve the professionalism


of their tourism offering. Apart from their beautiful beaches
and year round warm temperatures, they offer a wide variety
of products, now more accessible thanks to the development of
new technological platforms. They have launched various online
resources over recent months which improve the visibility and
recognition of their offering, from nature to sports and from the
LGTB sector to romantic holidays.

he winter season is just a few weeks away


and for the Canary Islands it brings with
it the high season. Last winter the archipelago was the most popular destination for Eu-

50

Special WTM

| November 2014

ropean tourists, according to a study carried out


by the tour operator TUI Travel. The people responsible are working to make sure it continues
to be so, starting with their main customer, the

British tourist. The Take up Shinetherapy campaign was launched on the 1st of October and
is mainly being shared online. It invites tourists
from the United Kingdom to enjoy the Canary
Islands beaches and pleasant temperatures
over the next few months.
As proof of its dedication to this market, the
islands were also present at a promotional
event run by BRIGHT (Bringing Real Information
& Guaranteed High Quality Training), held in October in the UK, for 50 travel agents from Tunbridge Wells and Guildford. They are also taking
part in the World Travel Market this year, where
its new communication platforms launched
over recent months will play a starring role at
its stand via large-scale screens.
Within its marketing plan, Turismo de Canarias has created a series of online resources
centred on diversification and the professionalism of its different tourism sectors. Each one of
these facilitates access to its products according to the travellers interests. There is something for nature lovers (www.theenergyawaitingyou.com), for lovers of wind and surf sports
(www.thecanarywayofsurf.com), those who
prefer extreme sports (www.extremespherereserve.com), LGTB tourism (www.bringyourholidaysoutofthecloset.com) and weddings,
honeymoons and romantic holidays (www.idocanaryislands.com).
Diversification
This regions tourism organisations are very
focused on achieving diversification. And this
objective benefits from the archipelagos favourable weather conditions which allows visitors to enjoy a never ending list of activities all

year round. Active tourism plays a more significant role every day. Some of the sports which
are most associated with this region are nature
sports, golf, sailing and fishing, hiking, diving
and wind and surf sports.
At the end of July the online platform thecanarywayosurf was launched with the aim of
promoting wind and surf activities. This new
channel allows users to access a wide range of
information about the main areas in which they
can enjoy these sports, and where they can find
schools, shops, accommodation as well as other
specialised products and services. These sports
attract 260,000 visitors a year to the islands and
some of the best elite sports people also choose
their beaches for their training. The archipelago
is also the venue for some of the most prestigious international meets held every year.
Sustainable destination
Another new online platform was launched in
July, dedicated to nature tourism www.theenergyawaitingyou.com, which showcases places of
exceptional environmental value. Its objective is
to allow tourists to discover the attractions of
its indigenous nature and the way of life linked
to it and to show them that they can combine
this with a relaxing time. It is estimated that na-

ture tourists spend an average amount which is


superior to that of other tourists, some 1,126
Euros, compared to 1,075 Euros, and they also
tend to stay for longer periods of time (9.9 days).
47% of these tourists are over the age of 45.

Previsions indicate that


the archipelago could close
2014 with over four million
British tourists
There are important environmental spaces
which are linked to nature tourism. One of the
latest to receive a new distinction is the island
of El Hierro, declared a Geopark in September
by the Unesco. It is therefore the sixtieth member of the European Network of Geoparks. Its
candidacy was driven by the El Hierro government and the Ministry of Industry, Energy and
Tourism within the Special Action Plan created
to combat the effects of the submarine volcano
eruption in 2011. The Unesco has evaluated its
different attributes, which include its recognition as a Biosphere Reserve in 2000 and its
six Protected Natural Areas which extend over
60% of its territory, including the Mar de las

The British market is the leading source of foreign


tourists to the islands.

Calmas Marine Reserve.


The archipelago boasts one of the cleanest
skies in the world when it comes to star gazing,
a trend which is becoming ever more popular.
The Teide National Park, as a tourism attraction
and the Cumbres de Tenerife, as a nature reserve, were declared ideal star gazing locations
by the Starlight Foundation at the beginning of
this year. In a similar vein, Gran Canaria hosted
the second edition of the Starmus Festival in
September, an astronomy meet attended by
some of the best known scientists in the world,
such as the British physicist and cosmologist
Stephen Hawking.

The perfect spot


for feeling like a star

Visit IBEROSTAR
at WTM!
Stand EM1675
IBEROSTAR Jardn del Sol Suites. Majorca, Spain

Recently renovated, the IBEROSTAR Jardn del Sol Suites is a 4 star hotel for adults
only. Located in Majorcas beautiful Santa Pona Bay, its the perfect getaway for
couples. This hotel offers the ultimate in pampering; the Spa Sensations THAI ZEN
with massages, baths and treatments from Thai therapists. And for extra exclusivity,
theres Star Prestige, an exclusive area that offers a personalised service, private bar,
rest area, exclusive pool access and a new solarium with Balinese beds and heated
outdoor Jacuzzi. A luxury only within reach of the stars.
Stars like you.

SPAIN GREECE TURKEY BULGARIA CROATIA HUNGARY MONTENEGRO TUNISIA


MOROCCO CAPE VERDE JAMAICA DOMINICAN REPUBLIC CUBA MEXICO BRAZIL

A0016 Hosteltur Magazine Ad 135x190.indd 1

Special WTM

30/09/2014
| November
201410:3051

Gay and Romantic Holidays


The archipelagos new online
platforms destined to different
types of visitors includes one aimed at the LGTB
market which presents its offering for this specific segment by islands and depending on sexual preference. The main destinations chosen
by these travellers are Maspalomas (Gran Canaria) and Corralejo (Fuerteventura). The website www.bringyourholidaysoutofthecloset.com
is the centre piece of this new platform which
benefits from contributions by well known national and international bloggers belonging to
the gay collective, based on the idea of sharing
their own experiences of the Canaries.
The last website to be launched by Turismo
de Canarias, launched in October, was www.
idocanaryislands.com, aimed at potential clients looking to organise their wedding or honeymoon. The islands offer great potential to host
this kind of events and the website features all
the necessary information.

CI

A unique market
The British market is the leading source of
foreign tourists to the islands. Up until August
this year the number of tourists arriving from
the United Kingdom had grown by 12.6%. In

52

Special WTM

| November 2014

other words, 295,400 more tourists than during the same period of time a year before, with
particular growth in Lanzarote and Fuerteventura. The British Prime Minister himself, David
Cameron, visited the islands with his family this
year. He spent his Easter holiday in Lanzarote.

The regional government


has created a Flight
Development Fund to
improve flight connections
to the islands
Almost all previsions predict that it will continue growing at the same rate over the next
few months, as the flight capacity for winter has
grown by over 10%. In this way the year could
come to a close with over four million tourists,
the record number achieved back in 2003.
Flight connections are key for the islands
tourism. A Flight Development Fund has been
created to increase the number of flights. The
fund is a special line of grants authorised by
Brussels in April which offers advantages for
airlines who add new flights to the archipelago
for a period of one to three years. The Canary Islands are an interesting destination for

companies because of their lack of seasonality


which allows for a stable flow of passengers all
year round, said the vice minister of tourism
for the Canary Islands government, Ricardo
Fernndez de la Puente Armas.
The Canaries took part in World Routes
2014, the World Forum for Route Development
which took place in September in Chicago, for
the second year running. The 300 airline companies present at the event presented Tenerife
with a prize for being the second best destination in the world when it comes to capturing
new routes, after the continent of Australia, and
followed by other important destinations such
as the Philippines, Las Vegas, Madagascar
and Valencia. For the Cabildo president, Carlos
Alonso, this significant prize recognises Tenerifes tourism boards hard work as destination
manager and in increasing connections, an aspect which we consider key in the tourism and
financial development of Tenerife.
The Canarian government has brought 18
new routes into a selection procedure for the
above quoted fund. Most will start operating
next summer, some will be seasonal and others
will be maintained throughout the year.
Carmen Porras

LORO PARQUE & SIAM PARK,


the must do visits in the Canary Islands

Loro Parque considered


the best European zoo
and #3 worldwide

Founded in 1972, this park was initially


conceived as a paradise for parrots and has
developed over the years into one of the
strongest magnets for visitors to the Canary
Islands. For this reason, it was recently
acclaimed as the best zoo in Europe and #3
worldwide.
Tigers, gorillas, dolphins, chimpanzees, sea
lions, penguins and six wonderful orcas make
this spectacular animal reserve, the must of
the Canary Islands and anytime is a good
moment to take a short break in Tenerife to
enjoy a day out with the family to appreciate
the most amazing wonders of the animal
world.
These Awards are based on the quantity and
quality of spontaneous comments that
visitors make on the places of interest in each
destination. With more than 260 million
users per month, this platform receives 100
new contributes every minute.

Siam Park awarded as the #1 aquatic theme park in the world


Siam Park continues to reap
success and becomes the
first Spanish company to
receive the International
Award for Best Waterpark in
the world from Trip Advisor,
the worlds largest travel
website.
The
Travellers'
Choice Awards recognize the
best tourist attractions in the
world, based on the views
and recommendations of
individual travellers.
Siam Park is located in the heart of south of Tenerife where
visitors can enjoy privileged mild temperatures at just two hours
from Europe guaranteeing visitors endless fun with the widest
range of slides and unlimited fun. Tropical scenes and an
exquisite Eastern design, make this new tourist phenomenon a
unique place in which all the family has exclusive space for fun,
adventure and adrenalin.
This latest international recognition joins four other
important awards, the Biosphere Park certificate,
given to Siam Park for its environmental
support to the destination. Siam Park is
also certified with the ISO 9000, ISO
14.000 and EMAS standards, these
being absolute proof of true
commitment to the highest
standards in the industry.

www.siampark.net / www.facebook.com/siampark
www.loroparque.com / www.facebook.com/loroparque

LORO PARQUE
Loro Parque, considered the best European
zoo and #3 in the world by Trip Advisor starts
the new season with its new and spectacular
educational exhibit, Animal Embassy. This is
an enclave of surprises specifically designed
to pay tribute to nature and to show visitors
the research, education and science activities
developed at the most beloved park of the
Canaries. An innovative and completely
transparent facility in which the public can
see the parks veterinary clinic, the
biochemical laboratory and the animal
cognition centre linked to scientists from the
Max Planck Institute in Germany.

opens its new thrilling educational


exhibition, ANIMAL EMBASSY

For those who want to venture further into the animal experience and to learn how
such a paradise is possible, the Discovery Tour explores the fascinating world behind
the scenes and reveals the most precious secrets of the animals during a unique visit.
Throughout the tour, the friendly guides explain interesting details and anecdotes
about the animals, as well as the technological deployment of the facilities and
machines that makes this park work. These tours are available in 6 different languages
and with the Premium tour you can combine your visit with other services that will turn
your day out to an unforgettable experience.
The Premium Tour offers the Discovery Tour, lunch and reserved seating in the shows.
Not to be missed!!

Moreover, visitors will be able to discover


different species conservation projects that
Loro Parque Foundation is conducting in the 5
continents.
Founded in 1972, this wonderful zoological
garden was initially conceived as a paradise
for parrots, and currently it is home to a wide
range of animal species set amongst tropical
palm trees and exotic vegetation with
stunning oriental architecture, and it also
houses the worlds largest parrot reserve. It is
located in the greenest area of Tenerife,
where people of all ages can enjoy a privileged
climate with mild temperatures at just two
hours from Europe.
Tigers, gorillas, dolphins, chimpanzees, sea
lions, penguins and six wonderful orcas make
for everybody a spectacular reserve, the
must of the Canary Islands, and this Autumn
is the best time to take a break in Tenerife to
enjoy a day out with the family in direct
contact with the most amazing wonders of
the animal world.

A latest generation clinic and laboratory, a breeding centre for parrots, the institute for animal cognition studies
and an educational classroom make Animal Embassy, a unique place in Europe.

Avda. Richard J. Yeoward, 1 - 38400


Puerto de la Cruz | Tenerife | 922 381 400
www.hotelbotanico.com

Arona. Sea. Land. Sky.

PR

The Playa de Las Amricas area seduces us with its open shopping
areas, a modern and quality hotel platform, its cosmopolitan atmosphere, varied gastronomic offering, attractive beaches and the range of
possibilities related to both day time and night time activities.
Playa de Los Cristianos appeals to tourists looking to get to know
the locals, their traditions and customs. It has a more local and marine
feel and is also where boats connecting with the western islands leave
and arrive.
Las Galletas village preserves its authentic marine atmosphere
which is especially evident in Marina del Sur and Mercado del Pescador which bustle with activity from the early hours of the morning.
An ideal place to relax and rest, there are also great spacious pedestrianised shopping areas. This village is renowned the world over for
the quality and beauty of its seabed, a feature which attracts lovers of
the underwater world.
Arona Casco is in the middle part of the island, and offers all the
attractions of the rural world; dreamy country paths, scenic and archaeological splendour, all taking visitors back to a world steeped in
tradition.

The municipality of Arona, located to the


south-east of the island of Tenerife, is one of
the archipelagos leading destinations thanks
to its privileged climate and the huge variety
of experiences it offers.

rona has taken on the challenge of creating an tourism offering for


everyone, creating boulevards, hotels, beaches and shopping centres which are accessible for everyone as well as being sustainable.
There are various different tourism hubs in Arona, each with its own
character and attractions and they are; Playa de Las Amricas, Los Cristianos, Las Galletas and Arona Casco.

For further information:


Patronato Municipal de Turismo Arona
C/ El Calvario, 5. 38640 Arona.
Telfono: 922 725 203
www.arona.travel turismo@arona.travel
Facebook: Turismo Arona Tenerife
Twitter, Instagram YouTube: TurismoArona

56

Special WTM

| November 2014

Costa Adeje, a luxury destination

PR

osta Adeje is located in the Canarian


archipelago, known as the Fortunate Islands and the name could not be more
appropriate as it is fortunate enough to enjoy
average temperatures of 24 degrees almost all
year round. But when it comes to Costa Adeje it
is not good fortune but rather hard work which
has ensured the quality it now boast for all parts
of its tourism services, from customer service,
to hotels and leisure options. Costa Adeje radiates luxury as far as the eye can see.
A leading destination in Europe thanks to
its climate, proximity (it is just 2 hours and a
half away from the Spanish peninsula) and to
the diverse experiences it offers, Costa Adeje
stands out for its luxury brand shops (tax free),
its rich gastronomy, the chance to enjoy private
sailing trips, horse rides or helicopter trips and
an infinite number of further exclusive activities.
Water plays a starring role
Surrounded by nature, 45 % of its territory is protected and whales and dolphins can be spotted at
any time of year. The Costa Adeje coastline boasts
several beaches flying the blue flag and other bath-

ing areas, with the option of just sunbathing or taking part in some kind of sporting activity.
Water also plays a starring role in the extensive spa offering available in Costa Adeje as
well as theme parks Siam Park and Aqualand,
two first class water facilities.
Costa Adeje is also an ideal destination for

golf. It has a 27 hole golf course which is part


of the PAG circuit as well as a high performance
centre called Tenerife Top Training, T3.
Those fortunate enough to visit Costa Adeje
will be welcomed by its nature, its weather, its
hotels, shops, spas and discos, but above all by
its excellent service.

Special WTM

| November 2014

57

The Ministry wants to promote the cruise sector and inland accommodation

AND

Andalusia polishes its offering for the British market


The eight Andalusian
provinces will renew
their offering for 2015
providing new attractions
for people looking for
cultural, cinematographic
or sports tourism, and
accommodation within
very beautiful surroundings
awaits the British tourist
with open arms.

he United Kingdom is Andalusias main


foreign market; it makes up 37.5% of its
international arrivals, three times more
than its second strongest market, Germany,
which represents 12.5% of the total. This
means that the UK is an extremely important
source of tourists for the region, and in turn
Andalusia never stops taking care of it and
offering it new incentives.
To start with, Andalusia has launched a
series of investments destined towards the
tourism sector. The Tourism and Commerce
Ministry for the Junta de Andaluca has opened a line of grants to support the improvement of infrastructure, services and tourism
establishments with 1.2 million Euros at its
disposal. On a different note, the region has
invested 3.1 million Euros in grants to develop three sustainable tourism initiative plans in
the province of Granada, and it has approved
a tourism plan for Cordoba which involves an
investment of 5 million Euros.
But the most ambitious plan of all is the
one which hopes to encourage inland tourism,
which will involve an investment of 230 million
Euros over the period 2014-2020.
This is a priority for the ministry as it wants
to promote the Villas de Andaluca hotels, a
network of accommodation establishments
located in exceptional settings. This is a very
special kind of accommodation; inside buildings which reflect the legacy of the Andalusian tradition and allow visitors to enjoy nature
in all its glory, visit charming villages and take
part in activities.
The region also wants to promote cruise ship tourism. The ministry has launched
a Strategic Plan for this segment, together
58

Special WTM

| November 2014

The Villas de Andaluca Hotels combine unique accommodation with the best surroundings.

with Andalusias seven State Ports (Mlaga,


Seville, Huelva, Motril, Almera, Cdiz and Algeciras), which involves joint promotional and
commercial activities, including those found
at the WTM. With this plan, Andalusia hopes
to present the value of its infrastructure and
create specific products that it can offer the
cruise liners.
The ministry reiterates its aim to re-brand
Andalusias image as a destination capable of
satisfying any of the British tourists demands
and which combines pleasant weather with
multiple options and attractions to complete the
visitors experience. Not least of these attractions
is the fact that it is the European region with the
largest surface area of protected natural areas
and an unbeatable monumental heritage.
Andalusia will present its new promotional
campaign in London on the 4th of November
at the WTM. Its slogan Your best you, puts
the traveller at the centre of its new strategy
and aims to position the region as the leading Mediterranean and southern European
destination, said the minister for tourism and
commerce, Rafael Rodrguez.
Cultural and cinematographic tourism
Culture is a very important part of Andalusias
tourism offering. The region presents new incentives every year for clients who are eager
to know more about the origins of this beautiful
land and to enjoy its artists creations.

In this way Malaga is reinventing itself


thanks to cultural tourism. Malagas Pompidou
Centre and State Museum for Russian Art will
be the next cultural centres to open their doors
in the city. They will be joined by the Fine Art
Museum and the Archaeological Museum at
the Customs Palace.
Granada is another city with great cultural
heritage and it has renewed the image it uses
to promote its tourism the world over. The new
Tourist Board logo was inspired by the Alhambra mosaics.
Meanwhile in Seville we find one of the
most exciting openings of the season, the Seville Aquarium, a new contribution to the citys
cultural and educational attractions. The aquarium carries out a lot of scientific research and
boasts over 3,000 cubic metres of water, 400
marine species and over 7,000 specimens,
with the aim of recreating everything seen by
Fernando de Magallanes over the years during
his voyage.
Another new attraction for Seville is related
to cinematographic tourism. The television
series Game of Thrones was shot at various
locations inside the Alczar Palace and this
lends a new perspective to this wonderful palace. In fact the city expects visits to increase
up to 15% this coming year thanks to this new
claim to fame.
ngeles Vargas

Andalusia at the World Travel Market 2014. Visit us at stand EM 1700

Once you set foot in Andalusia,


you are no longer just you. You become

Yo u r Andalusia

andalucia.org

According to the International Association of Golf Tour Operators (IAGTO)

REP

Spain maintains its position


as a leading European destination
for golf tourists

There are 23 courses in the Canaries, this is Buenavista in Tenerife.

Thanks to its privileged


climate, the variety and
quality of its golf courses
and the professional service
provided by its specialised
hotels within this field,
as well as its extensive
residential options, Spain
continues to be Europes
favourite destination for
tourists looking for a golf
holiday.

pain is golf tourisms leading destination; it accounts for 40 % of the European market, thanks to the irrefutable
quality of its offering, its security and particularly benign weather conditions, which allow
visitors to practise the sport all year round.
Diversification, quality accommodation and
added value are key components of Spains ability to capture tourists accustomed to travelling to
be able to enjoy their favourite sport: golf.
Spains approximate 430 golf courses are
visited by between 900,000 to over a million
60

Special WTM

| November 2014

foreign tourists every year and they generate


business volumes which surpass 1,150 million Euros a year. Spains offering for golf
tourists is always improving and its future
prospects are promising.
Spain continues to grow
In 2013, Spain, Portugal and Ireland maintained the three leading positions they had
in 2012 as golf tourism destinations, according to the International Association of Golf
Tour Operators (IAGTO), while Scotland took
over Turkey at fourth place. Malaysia has
climbed to 14th place, making it the second
most important Asian golf destination after
Thailand which is the sixth global destination, following behind the United States. The
Dominican Republic is the leading Caribbean
destination, at number 15, and Indonesia has
shown the best levels of improvement rising
nine positions to 20.
The destinations which experienced the
fastest growth rates in 2013 were the United
States, Portugal, Dubai, Scotland, Morocco,
Ireland, Spain and Vietnam, according to
their annual report.
The President of IAGTO, Peter Walton, said
that golf tour operator sales for 62 countries
increased by 9.3 % in 2013 and by 11.1 %
last winter, an increase driven by the op-

erators and golf destinations wide ranging


marketing efforts and the competitive prices
which persuaded interested parties to book.
The most comprehensive offering
Andalusia, with its 101 golf courses, leads
the way as a destination with 22.1 % of all
the courses in Spain and some of the best
facilities which show profound respect for
their surroundings. The Andalusian authorities who regulate this field are mainly concerned with limiting urbanisation, preserving
the environment and the efficient use of water. Andalusia has suggested that one of its
courses be used as the headquarters for the
PGA tournament in Sweden in 2015.
Another secret weapon which plays in
Andalusias favour as a destination for golf
tourists is its wide ranging tourism offering
in other complementary aspects such as sun
and sea. It also stands out as an unquestionable cultural, gastronomic or shopping destination, all aspects which these travellers are
traditionally interested in.
The data collected by the Junta de Andaluca reveals that the tourists who come to
the region to play golf visit an average of
three different golf courses, and their average valuation of the destination is 8 points
out of 10.

Spain continues to be the leading golf destination accounting for 40 % of the European market. In the photo, Galisteo Golf, in Extremadura.

There are 38 golf courses and 39 pitch and


putt and par 3 courses in Catalonia. Most of
them are located within tourism resorts or
near establishments specifically designed for
golfers and their companions, and equipped
with a significant amount of complementary
services, generally linked to health and wellbeing, gastronomy and culture.
The superior quality of Catalonias golf
courses is made evident by the fact that the
PGA Catalunya Resort de Caldes de Malavella
(Girona) hosted this years Spanish Open, a
PGA event which will be held at Real Club de
Golf El Prat, in Terrassa (Barcelona) in 2015.
Catalonia has been proposed as the organiser of the Ryder Cup 2022, the most significant golf event in the world where teams
from Europe and the United States compete
against each other.
Playing golf on the islands
There are 26 golf courses in the Balearic
Islands and they are located in beautiful natural surroundings in between the mountains
and the sea; as well as being blessed with an
average annual temperature of 19 degrees.
These factors have made this group of islands one of the most popular destinations in
Europe, just two hours away by plane from all
the continents main airports and offering the
possibility to play golf 365 days a year.
Mallorca has established itself as a golf
tourism destination thanks to its 24 courses
all within short distances from each other
allowing players to switch sceneries in a
question of minutes. Menorca and Ibiza offer

one course each and complete the Balearic


portfolio with the chance to play in peculiar
surroundings.
The islands golf facilities include modern
services which have been developed with
the utmost respect towards their natural surroundings and in accordance with regulations
which apply to all golf courses as part of their
quality guarantee. To this is added the fact
that the Balearics have an accommodation
capacity of over 420,000 hotel beds, 80,000
of which are located in 4 and 5 star hotels.
These Mediterranean islands also offer excellent complementary services, such as a wide
variety of cultural and heritage tourism, as
well as a rich gastronomic offering, cycling,
shopping and marine activities.

Spains 430 golf courses


are visited by between
900,000 and over a million
foreign tourists a year
The Canaries boast two essential conditions which allow for play 365 days a year;
their exceptional weather conditions, with
mild winters and pleasant summers, and
many hours of sunlight. This group of islands
has a total of 23 courses: eight on the island
of Tenerife and eight on Gran Canaria; three
on Lanzarote, three on Fuerteventura and one
on La Gomera.
It is interesting to note that the first golf course
ever built in Spain was built on the Canary Is-

lands and that this was due to the islands close


relationship to Britain. It was the Real Club de
Golf de Las Palmas, opened in 1891.
A different offering
Once again climate, accessibility, variety
of golf tourism linked to the sea and excellent value for money are the main aspects
which attract golf tourists to the Valencian
Community, a flagship destination thanks
to its 34 courses available all year round.
This region also offers 123,800 hotel beds,
complemented by gastronomy, shopping and
leisure options and is one of the best connected thanks to its two airports (Valencia
and Alicante-Elche), and the AVE train which
connects Madrid to Valencia and Alicante.
There are 17 golf courses in the region of
Murcia, all of a high standard and located
within a 50 kilometre radius, with around 300
holes in total. They are located within complexes with 4 and 5 star hotels and a wide variety of apartments, villas and luxury chalets.
In addition, as most of the golf resorts in
Murcia are near the sea, nautical and outdoor
activities are more accessible for golf tourists, all within the area of the Mar Menor, and
at any time of year.
Extremadura offers tourists something a little different. It has seven golf courses, four
18 hole courses and another three nine hole
courses, which represent the highest levels of
quality and sustainability, blending in with their
natural surroundings. Galicias 20 golf courses
are ideal for combining golf with hydrotherapy
and gastronomy, as well as with rural tourism.
Special WTM

| November 2014

61

GOLF COURSES
Course
Province
Holes
Tel +34
E-mail
FEDERACION ESPAOLA DE GOLF
MADRID
915552682 / 913769130

ANDALUCIA
FEDERACIN ANDALUZA
MALAGA
952225590
info@rfga.org
ALBORAN GOLF
ALMERIA
18
950208583
alborangolf@alborangolf.com
DESERT SPRINGS GOLF CLUB
ALMERIA
18
637861591/2
desertsprings@almanzora.com
VALLE DEL ESTE GOLF RESORT
ALMERIA
18
950398743
clubdegolf@valledeleste.es
CLUB MARINA GOLF MOJACAR
ALMERIA
18
950133235
info@marinagolf.com
CLUB DE GOLF PLAYA MACENAS
ALMERIA
18
950548240
playamacenas@medgroup.es
AGUILON GOLF
ALMERIA
18
672655600
reservas@aguilongolf.es
GOLF ALMERIMAR
ALMERIA
27
950607936
directorgolf@almerimar-resort.com
LA ENVIA GOLF
ALMERIA
18
950559646
reservas@laenviagolf.com
CLUB DE GOLF PLAYA SERENA
ALMERIA
18
950333055
info@golfplayaserena.com
CLUB DE GOLF EL CAMPANO
CADIZ
18
956493081
reservas@golfcampano.com
CLUB DE GOLF NOVO SANCTI PETRI
CADIZ
36
956494005
info@golf-novosancti.es
SANCTI PETRI HILLS GOLF
CADIZ
18
856924668
info@sanctipetrihillsgolf.com
LA ESTANCIA GOLF
CADIZ
18
956532096
info@golflaestancia.com
MONTENMEDIO GOLF & COUNTRY CLUB
CADIZ
18
956455004
info@montenmediogolf.com
BENALUP GOLF & COUNTRY CLUB
CADIZ
18
956424928
info@benalupgolf.com
ALMENARA CLUB GOLF
CADIZ
27
956582054
almenara.golf@sotogrande.com
CLUB DE GOLF VALDERRAMA
CADIZ
18
956791200
greenfees@valderrama.com
CLUB DE GOLF LA RESERVA SOTOGRANDE
CADIZ
18
956785252
lareserva@sotogrande.com
REAL CLUB DE GOLF SOTOGRANDE
CADIZ
18
956785014
info@golfsotogrande.com
CLUB DE GOLF LA CAADA
CADIZ
18
956794100
reservas@lacanadagolf.com
ALCAIDESA GOLF
CADIZ
36
956791040
golf@alcaidesa.com
THE SAN ROQUE CLUB
CADIZ
36
956613030
golfres@sanroqueclub.com
MONTECASTILLO BARCELO GOLF CLUB
CADIZ
18
956151213
montecastillo.caddiemaster@barcelo.com
SHERRY GOLF JEREZ
CADIZ
18 + 9
956088330
info@sherrygolf.com
GOLF EL PUERTO
CADIZ
18
956876541
info@golfelpuerto.com
VISTA HERMOSA CLUB DE GOLF
CADIZ
9
956541968
info@vistahermosaclubdegolf.com
VILLA NUEVA GOLF RESORT
CADIZ
18
956474123
reservas@villanueva golf.com
COSTA BALLENA OCEAN GOLF CLUB
CADIZ
27 + 9 par 3
956847070
marketing@ballenagolf.com
ROTA CLUB DE GOLF
CADIZ
18
691224577
correocompeticion@rotaclubgolf.es
SANLUCAR CLUB DE CAMPO
CADIZ
18
856130994
info@sanlucarclubdegolf.com
CLUB DE CAMPO DE CORDOBA
CORDOBA
18
957350208
administracion@golfcordoba.com
CLUB DE GOLF POZOBLANCO
CORDOBA
9
657339171
golf_pozoblanco@hotmail.com
GRANADA CLUB DE GOLF
GRANADA
18
958584436
gerencia@granadaclubdegolf.com
LOS MORISCOS CLUB DE GOLF
GRANADA
18
958825527
moriscosgolf@gmail.com
SANTA CLARA GOLF GRANADA
GRANADA
18
858702800
info@santaclaragolfgranada.com
CLUB DE GOLF BELLAVISTA
HUELVA
18
959319017
bellavista@golfbellavista.com
LAS MONACILLA GOLF CLUB
HUELVA
18
959100093
info@lamonacillagolf.com
CLUB DE GOLF COSTA ESURI
HUELVA
18
959328028
caddiemaster.costaesuri@aymerichgolf.com
ISLA CANELA GOLF
HUELVA
18
959477878
golf@islacanela.es
ISLANTILLA GOLF RESORT
HUELVA
27
959486039
reservasgolf@islantillagolfresort.com
GOLF EL ROMPIDO
HUELVA
36
959024242
info@golfelrompido.es
GOLF NUEVO PORTIL
HUELVA
18
959528799
golfnuevoportil@lagunasdelportil.com
CLUB DE GOLF CORTA ATALAYA
HUELVA
9
959590080
info@clubdegolfcortaatalaya.es
GOLF DUNAS DE DOANA
HUELVA
18
959441810
info@golfdunasdedonana.com
PARQUE DEPORTIVO LA GARZA
JAEN
9
953604301
info.pdg@andalucia.org
CAMPO DE GOLF PARADOR DE MALAGA
MALAGA
27
951011120
malaga.golf@parador.es
REAL CLUB DE CAMPO DE MALAGA
MALAGA
18
952376677
club@rccm-golf.com
CLUB DE GOLF EL CANDADO
MALAGA
9
952299340
administracion@clubelcandado.com
ALHAURIN GOLF HOTEL & RESORT
MALAGA
18
952595800
reservasgolf@alhauringolf.com
LAURO GOLF
MALAGA
27
952412767
info@laurogolf.com
ANTEQUERA GOLF
MALAGA
18
951060354
reservas-golf@hotelantequera.com
GUADALHORCE CLUB DE GOLF
MALAGA
18 + 9
952179378
reservas@guadalhorce.com
MONTE PARAISO GOLF
MALAGA
9
952866843
info@newct.net
CABOPINO GOLF MARBELLA
MALAGA
18
951607004
reservas@cabopinogolfmarbella.com
SANTA CLARA GOLF MARBELLA
MALAGA
18
952850111
reservas@santaclaragolfmarbella.com
GOLF RIO REAL
MALAGA
18
952765733
reservas@rioreal.com
GREENLIFE GOLF CLUB, S.L.
MALAGA
9 par 3
952839142
golf@greenlife-golf.com
MARBELLA GOLF COUNTRY CLUB
MALAGA
18
952830500
reservas@marbellagolf.com
SANTA MARIA GOLF & COUNTRY CLUB
MALAGA
18
952831036
caddymaster@santamariagolfclub.com
GOLF TORREQUEBRADA
MALAGA
18
952442741
bookings@golftorrequebrada.com
BENALMADENA GOLF
MALAGA
9
637504858
info@benalmadenagolf.com
MIRAFLORES GOLF
MALAGA
18
952931960
info@miraflores.com
CLUB DE GOLF LA SIESTA
MALAGA
9
952933362
siestagolf@yahoo.es
EL CHAPARRAL GOLF CLUB
MALAGA
18
952587700
reservas@golfelchaparral.com
LA CALA RESORT
MALAGA
60
952669033
golf@lacala.com
CERRADO DEL AGUILA GOLF & RESORT
MALAGA
9
951703355
golf@cerradodelaguila.com
SANTANA GOLF
MALAGA
18
951062560
greenfees@santanagolf.com
MIJAS GOLF CLUB
MALAGA
36
952476843
teetimes@mijasgolf.org
CALANOVA GOLF CLUB
MALAGA
18
951170194
reservas@calanovagolfclub.com
LA NORIA GOLF & RESORT
MALAGA
9
952587653
info@lanoriagolf.net
REAL CLUB DE GOLF LAS BRISAS
MALAGA
18
952813021
info@realclubdegolflasbrisas.com
LOS NARANJOS GOLF CLUB
MALAGA
18
952812428
golfclub@losnaranjos.com
GOLF LA DAMA DE NOCHE
MALAGA
9
952818150
direccion@golfdamadenoche.es
CLUB DE GOLF ALOHA
MALAGA
18
952907085
office@clubdegolfaloha.com
LA QUINTA GOLF & COUNTRY CLUB
MALAGA
27
952762390
reservas@laquintagolf.com
REAL CLUB DE GOLF GUADALMINA
MALAGA
18 + 18 + 9 par 3 952883455
secretaria@guadalminagolf.com
VILLAPADIERNA GOLF CLUB
MALAGA
54
952889157
andreas@villapadiernagolfclub.es
LOS ARQUEROS GOLF & COUNTRY CLUB
MALAGA
18
952784600
info@losarquerosgolf.com
LA RESINA GOLF & COUNTRY CLUB
MALAGA
9 par 3
952885313
ventas@laresina.net
CLUB ESTEPONA GOLF
MALAGA
18
952937605
information@esteponagolf.com
VALLE ROMANO GOLF
MALAGA
18
952800600
reservasgolf@valleromano.es
EL PARAISO CLUB GOLF
MALAGA
18
952883835
info@elparaisogolfclub.com
EL CAMPANARIO GOLF
MALAGA
9 par 3
952904233
info@elcampanariogolfresort.com
ATALAYA GOLF & COUNTRY CLUB INTERNACIONAL MALAGA
36
952882812
golf@atalaya-golf.com
CLUB DE GOLF EL COTO
MALAGA
9
952804700
clubdegolfelcoto@grupopinar.es
CASARES COSTA GOLF
MALAGA
9
952937895
info@casarescostagolf.com
CLUB DE GOLF FINCA CORTESIN
MALAGA
18
952937883
info@golfcortesin.es
LA DUQUESA GOLF & COUNTRY CLUB
MALAGA
18
952890425
info@golfladuquesa.com
AORETA GOLF
MALAGA
18 par 72
952404000
info@anoretagolf.es
BAVIERA GOLF
MALAGA
18
952555015
reservas@bavieragolf.com
DOA JULIA GOLF
MALAGA
18
952937753
reservasdonajulia@grupotheud.es
MAGNA MARBELLA GOLF
MALAGA
9
952929249
info@magnamarbellagolf.com
BIL BIL GOLF
MALAGA
18
951295287
reservas@bilbilhouse.com

62

Special WTM

| November 2014

Web
rfegolf@rfegolf.es www.rfegolf.es
www.rfga.org/es
www.alborangolf.com
www.almanzora.com
www.valledeleste.es
www: marinagolf.com
www.playamacenas.com
www.aguilongolf.es
www.golfalmerimar.com
www.laenviagolf.com
www.golfplayaserena.com
www.golfcampano.es
www.golf-novosancti.es
www.sanctipetrihillsgolf.com
www.golflaestancia.com
www.montenmediogolf.com
www.benalupgolf.com
www.almenaragolfresort.com
www.valderrama.com
www.sotogrande.com
www.golfsotogrande.com
www.lacanadagolf.com
www.alcaidesa.com
www.sanroqueclub.com
www.barcelomontecastillo.com
www.sherrygolf.com
www.golfelpuerto.com
www.vistahermosaclubdegolf.com
www.villanuevagolf.com
www.ballenagolf.com
www.rotaclubdegolf.es
www.sanlucarclubdegolf.com
www.golfcordoba.com
www.golfpozoblanco.com
www.granadaclubdegolf.com
www.moriscosgolf.com
www.santaclaragolfgranada.com
www.golfbellavista.com
www.alzegolf.com
www.costaesurigolfclub.com
www.golfislacanela.com
www.islantillagolfresort.com
www.golfelrompido.es
www.nuevoportilgolf.es
www.clubdegolfcortaatalaya.com
www.golfdunasdedonana.com
www.turismoydeportedeandalucia.com
www.parador.es
www.rccm-golf.com
www.clubelcandado.com
www.alhauringolf.com
www.laurogolf.com
www.golfantequera.com
www.guadalhorce.com
www.nctmarbella.com
www.cabopinogolfmarbella.com
www.santaclaragolfmarbella.com
www.rioreal.com
www.greenlife-golf.com
www.marbellagolf.com
www.santamariagolfclub.com
www.golftorrequebrada.com
www.benalmadenagolf.com
www.miraflores-golf.com
www.lasiestagolf.es
www.golfelchaparral.com
www.lacala.com
www.cerradodelaguila.com
www.santanagolf.com
www.mijasgolf.org
www.calanovagolf.com
www.realclubdegolflasbrisas.es
www.losnaranjos.com
www.clubdegolfaloha.com
www.laquintagolf.com
www.guadalminagolf.com
www.villapadiernagolfclub.com
www.losarquerosgolf.com
www.laresina.net
www.esteponagolf.com
www.valleromano.net
www.elparaisogolfclub.com
www.clubcampanario.com
www.atalaya-golf.com
www.marbella.com
www.casarescostagolf.com
www.fincacortesin.com
www.golfladuquesa.com
www.anoretagolf.es
www.bavieragolf.com
www.donajuliagolf.es
www.magnamarbellagolf.com
www.bilbilhouse.com

GOLF COURSES
Course
Province
Holes
Tel +34
E-mail
ESCUELA GOLF MIGUEL A. JIMENEZ
MALAGA
9 par 3
951909490
info@escueladegolfmaj.es
REAL CLUB PINEDA DE SEVILLA
SEVILLA
18
954611400
informacion@rcpineda.com
HATO VERDE CLUB DE GOLF
SEVILLA
18
955795057
info@clubhatoverde.es
REAL CLUB DE GOLF DE SEVILLA
SEVILLA
18
954124301
secretaria@sevillagolf.com
LAS MINAS GOLF
SEVILLA
9
955750678
info@lasminasgolf.com
CLUB ZAUDIN GOLF
SEVILLA
18
954154159
comercial@clubzaudingolf.com
ESCUELA PUBLICA LA CARTUJA
SEVILLA
9
600140730
info.idlc@juntadeandalucia.es

ARAGON
FEDERACIN ARAGONESA DE GOLF
ZARAGOZA
976731374
info@aragongolf.com;
BENASQUE CLUB, S.A.
HUESCA
18
974552984
golfbenasqueclub@arrakis.es
CLUB DE GOLF JACA
HUESCA
18
974350770
jacaclubgolf@gmail.com
GOLF DE GUARA
HUESCA
9
974340165
info@golfdeguara.es
MARGAS GOLF
HUESCA
18 + 9 par 3
974499400
informacion@margasgolf.es
CAMPO MUNICIPAL DE GOLF EL CASTILLEJO
TERUEL
9
606281867
administracion@golfelcastillejo.com
AUGUSTA GOLF CALATAYUD
ZARAGOZA
18 par 72
976891900
info@augustagolfcalatayud.com
CLUB DE GOLF LA PEAZA
ZARAGOZA
18
976342800
administracion@golflapenaza.com
GOLF LOS LAGOS
ZARAGOZA
18
976617613
administracion@golfloslagos.com
REAL AERO CLUB DE ZARAGOZA
ZARAGOZA
18
976366901
info@golfzaragoza.com
LAS RANILLAS
ZARAGOZA
9
976976804
comercial@lasranillasgolf.com

CANTABRIA
FEDERACIN DE CANTABRIA
SANTANDER
942239874
info@federacioncantabradegolf.com
CAMPO DE GOLF ABRA DEL PAS
CANTABRIA
15
942577597
abrapas@cantur.com
CAMPO DE GOLF DE LA JUNQUERA
CANTABRIA
9
942501040
lajunqueragolfclub@telefonica.net
CAMPO DE GOLF DE NESTARES
CANTABRIA
18 par 72
942771127
jmgutierrez@cantur.com
CAMPO DE GOLF OYAMBRE
CANTABRIA
9
647335167
info@realgolfcluboyambre.es
CAMPO MUNICIPAL DE GOLF MATALEAS
CANTABRIA
9
942203074
imd-golf@ayto-santander.es
CLUB DE GOLF ROVACIAS
CANTABRIA
9
942722543
clubdegolf@rovacias.com
CLUB PARAYAS, S.D
CANTABRIA
9
942250250
info@clubparayas.com
GOLF SANTA MARINA
CANTABRIA
18
942712248
info@golfsantamarina.com
NOJA GOLF
CANTABRIA
9
648106103
info@golfvilladenoja.com
CLUB DE GOLF RAMON SOTA
CANTABRIA
9
942506270
info@sotagolf.com
REAL GOLF DE PEDREA
CANTABRIA
18 + 9
942500001
info@rgpedrena.es

CASTILLA LA MANCHA
FEDERACIN DE GOLF DE CASTILLA-LA MANCHA GUADALAJARA
949262300
federacion@fedgolfclm.com
CLUB GOLF EL BONILLO
ALBACETE
9
967370670
correo@clubdegolfelbonillo.com
CLUB DE GOLF LAS PINAILLAS
ALBACETE
18 par 72
967192200
info@clubdegolflaspinaillas.com
CLUB DE GOLF LA LAGUNILLA
ALBACETE
9
687025965
golflagunilla@elbonillo.es
CLUB DE GOLF TOMELLOSO
CIUDAD REAL
18
608004857
clubdegolftomelloso@clubdegolftomelloso.com
EL REINO GOLF
CIUDAD REAL
9
926690072
recepcion_golf@elreino.com
CLUB DE GOLF MUDELA
CIUDAD REAL
9
630051770
golfmudela@telefonica.net
LA CAMINERA GOLF
CIUDAD REAL
18
926344733
golfca@salleshotels.com
CLUB DE GOLF CUESTA BLANCA
CUENCA
9
967498282
correo@clubdegolfcuestablanca.es
CLUB DE GOLF LA VEREDA
CUENCA
18
969231107
golflavereda@navegalia.com
CLUB DE GOLF LA LAGUNA DEL TITO
CUENCA
9+9
969300442
info@molinoderusgolf.es
VILLAR DE OLALLA GOLF
CUENCA
18 par 72
969267198
recepcion@cuencagolfclub.es
CABANILLAS GOLF
GUADALAJARA
18
949324600
golfcabanillas@gmail.com
GOLF DE VALDELUZ
GUADALAJARA
18
949100233
informacion@golfdevaldeluz.com
CLUB DE GOLF PABLO HERNANDEZ
TOLEDO
9
925772230
cgpablohernandez@telefonica.net
GOLF CAMPO DE LAYOS
TOLEDO
18
925376745
info@layos-golf.com
SEORIO DE ILLESCAS GOLF
TOLEDO
9
925518359
info@senoriodeillescasgolf.com
PALOMAREJOS GOLF
TOLEDO
18
902142343
tienda@palomarejosgolf.com
ESCALONA GOLF
TOLEDO
18
925789803
reservas@escalonagolf.com

CASTILLA Y LEON
FEDERACIN DE CASTILLA Y LEN
VALLADOLID
983290784
secretaria@fgolfcyl.org
CASINO ABULENSE CLUB DE GOLF
AVILA
9
920220025
administracion@casinoabulense.com
CLUB DE GOLF AREVALO
AVILA
9
920300249
golfarevalo@yahoo.es
CLUB DE GOLF EL FRESNILLO
AVILA
18
920353276
campogolf@naturavila.es
CLUB DE GOLF NAVALUENGA
AVILA
9
920298040
golfnavaluenga@hotmail.com
GOLF CANDELEDA
AVILA
9
920380759
golfcandeleda@hotmail.com
WEGOLF SANCHIDRIAN
AVILA
18+9
920318423
gerencia@wegolf.es
CLUB DE GOLF LERMA
BURGOS
18
947171214
reservas@golflerma.com
CLUB DE GOLF SALAS DE LOS INFANTES
BURGOS
9
947382178
golfsalasdelosinfantes@yahoo.es
CLUB DE GOLF VILLARIAS
BURGOS
9
947573120
info@villariasgolf.com
CLUB DEP. GOLF SALDAA DE BURGOS
BURGOS
18
947404281
saldanagolf@golflerma.com
RIOCEREZO CAMPO DE GOLF
BURGOS
18 + 2
947431095
riocerezogolf@copsaec.es
VALDORROS CLUB DE GOLF
BURGOS
18
947560946
golfburgos@hotmail.com
CLUB DE GOLF EL BIERZO
LEON
9
987695129
golfdelbierzo@gmail.com
CLUB DE GOLF HIERRO 3
LEON
9
600667534
secretaria@hierro3-reinodeleon.es
CLUB DEP. GOLF LA COTA
LEON
9
987701100
lacotasecretaria@yahoo.es
LEON CLUB DE GOLF - PROSACYR OCIO
LEON
18
987303400
prosacyr.ocio@gruposyv.com
CAMPO MUNICIPAL DE GOLF ISLA DOS AGUAS PALENCIA
9
979721716
cmgisladosaguas@pmdpalencia.com
GRIJOTA GOLF
PALENCIA
9
979980021
recepcion@grijotagolf.es
CAMPO DE GOLF DE SALAMANCA
SALAMANCA
18
923329100
club@salamancagolf.com
CAMPO DE GOLF VILLAMAYOR
SALAMANCA
18 + 9
923337011
info.villamayorgolf@grupomrs.com
CLUB DE GOLF DE BEJAR
SALAMANCA
9
608228098
info@clubgolfbejar.com
LA VALMUZA GOLF RESORT
SALAMANCA
18
923049445
club@la-valmuza.com
ANGELES DE SAN RAFAEL GOLF
SEGOVIA
18 + 9 par 3
921174322
recepcion@asrgolf.com
CLUB DE CAMPO EL TIRO
SEGOVIA
9
921471733
clubtiro@telefonica.net;
CLUB DE GOLF LAS LLANAS S.L.
SEGOVIA
9
921067012
golf@lasllanas.com
EL ESPINAR CLUB DE GOLF
SEGOVIA
9
921182542
golfespinar@teleline.es
GOLF VALDENARRA BERCIAL
SEGOVIA
9
649042370
valdenarragolf@gmail.com
LA FAISANERA
SEGOVIA
18
921474212
reservas@lafaisaneragolf.es
VALDEMAZO CLUB DE GOLF
SEGOVIA
9
921520885
golfvaldemazo@hotmail.com
CLUB DE GOLF LA DEHESA DE MORON
SORIA
9
975306075
golfdehesademoron@hotmail.com
CLUB DE GOLF SORIA
SORIA
18
975271075
golfsoria@golfsoria.com
NAVAGRULLA CLUB DE GOLF
SORIA
9
975376322
navagrullagolf@gmail.com
CLUB DE GOLF LA CERRADA
SORIA
9
975365936
info@quintanares.es
ALDEAMAYOR CLUB DE GOLF
VALLADOLID
18 + 9 par 3
983552463
info@aldeamayorclub.com
CLUB DE GOLF ENTREPINOS
VALLADOLID
18
983590511
golfentrepinos@golfentrepinos.com
CLUB DE GOLF LA GALERA
VALLADOLID
9
983331977
deportes@lagalera.net
SOTOVERDE GOLF
VALLADOLID
18
983090175
info@complejodeportivosotoverde.es
CAMPO DE GOLF DE VILLARRIN
ZAMORA
9
980580189
golfvillarrin@gmail.com
CLUB DE GOLF EL MADERAL
ZAMORA
9
616773232
golfmaderal@gmail.com

64

Special WTM

| November 2014

Web
www.escueladegolfmaj.es
www.rcpineda.com
www.clubhatoverde.es
www.sevillagolf.com
www.lasminasgolf.com
www.clubzaudingolf.com
www.turismoydeporte.es
www.aragongolf.com
www.clubdegolfjaca.com
www.golfguara.es
www.margasgolf.com
www.golfelcastillejo.es
www.augustagolfcalatayud.com
www.golflapenaza.com
www.golfloslagos.com
www.lasranillas.com/golf
www.federacioncantabradegolf.com
www.golfabradelpas.com
www.golflajunquera.com
www.cantur.com
www.realgolfcluboyambre.es
www.santanderdeportes.es
www.rovacias.com
www.clubparayas.com
www.golfsantamarina.com
www.noja-golf.com
www.golframonsota.com
www.realgolfdepedrena.com
www.fedgolfclm.com
www.clubdegolfelbonillo.com
www.clubdegolflaspinaillas.com
www.elbonillo.es
www.elreinogolf.com
www.mudelagolf.com
www.lacamineragolf.com
www.clubdegolfcuestablanca.es
www.lavereda.org
www.molinoderusgolf.es
www.cuencagolfclub.es
www.cabanillasgolf.com
www.golfdevaldeluz.com
www.layos-golf.com
www.senoriodeillescasgolf.com
www.palomarejosgolf.com
www.escalonagolf.com
www.federaciondegolfdecastillayleon.org
www.casinoabulense.com
www.clubdegolfarevalo.com
www.naturavila-elfresnillo.com
www.golfnavaluenga.es
www.golfcandeleda.com
www.wegolf.es
www.golflerma.com
www.golfsalas.blogia.com
www.villariasgolf.com
www.camposdecastilla.com
www.riocerezogolf.es
www.golfburgos.com
www.golfbierzo.es
www.hierro3-reinodeleon.es
www.golfdeleon.com
www.pmdpalencia.com
www.grijotagolf.es
www.salamancagolf.com
www.salamancaforum.com
www.clubgolfbejar.com
www.la-valmuza.com
www.asrgolf.com
www.clubeltiro.com
www.lasllanas.com
www.golfespinarclub.iespana.es
www.valdenarragolf.com
www.lafaisaneragolf.es
www.arrakis.es
www.golfladehesademoron.com
www.golfsoria.com
www.quintanares.es
www.aldeamayorclub.com
www.golfentrepinos.com
www.lagalera.net
www.complejodeportivosotoverde.es
www.golfvillarrin.com
www.elmaderal.es

GOLF COURSES
Course
Province
Holes
Tel +34
E-mail
CATALUNYA
FEDERACIN CATALANA
BARCELONA
934145262
catgolf@catgolf.com
CALDES GOLF
BARCELONA
9 + 9 +3
938626265
golfcaldes@gmail.com
CLUB DE GOLF SANT CUGAT
BARCELONA
18+9
936743908
recepcion@golfsantcugat.com
CLUB DE GOLF MONTBRU MOIA
BARCELONA
9
937449168
info@golfmoia.com
CLUB DE GOLF CAN BOSCH SANT FELIU
BARCELONA
9
938663096
golfsantfeliu@grupbroquetas.com
CLUB DE GOLF CASTELLTERCOL
BARCELONA
9
938668620
secretaria@golfcastelltercol.cat
CLUB DE GOLF VALLROMANES
BARCELONA
18
935729064
comite@golfvallromanes.com
GOLF SANT JOAN
BARCELONA
18
935442440
recepcio@golfsantjoan.com
REAL CLUB DE GOLF EL PRAT
BARCELONA
45
937281000
rcgep@rcgep.com
CAMPO DE GOLF MUN. DE MATADEPERA
BARCELONA
9
937300516
golf@matadepera.cat
MANRESSA GOLF CLUB
BARCELONA
18
938352882
golf@ollerdelmas.com
GOLF LA ROQUETA
BARCELONA
9
938331328
info@golflaroqueta.es
CLUB DE GOLF LLAVANERAS
BARCELONA
18
937926050
club@golfllavaneras.com
CLUB DE GOLF HCP1
BARCELONA
18 par 3
937913001
info@hcp1.es
GOLF SANT VICEN DE MONTALT
BARCELONA
18
937915111
recepcion@golfsantvicens.es
VILALBA CLUB DE GOLF
BARCELONA
18 par 71
938444886
vilalbagolf@vilalba golf.com
LA GARRIGA GOLF BEST 18
BARCELONA
18
938612751
info@lagarrigapar3.com
GOLF PUBLIC TARADELL
BARCELONA
9
938126678
golfpublictaradell@yahoo.es
GOLF MONTANYA
BARCELONA
18
938840170
info@golfmontanya.com
CLUB DE GOLF BARCELONA
BARCELONA
18+9
937728800
info@golfdebarcelona.com
CLUB DE GOLF TERRAMAR
BARCELONA
18
938940580
info@golfterramar.com
CAN CUYAS GOLF
BARCELONA
9
936855566
info@cancuyasgolf.com
CLUB DE GOLF COSTA BRAVA
GIRONA
18
972837150
info@golfcostabrava.com
CLUB GOLF DARO
GIRONA
18 par 72 + 9 par 3 972816727
info@golfdaro.com
GOLF PLATJA DE PALS
GIRONA
18
972667739
info@golfplatjadepals.com
EMPORDA GOLF
GIRONA
36
972760450
info@empordagolf.com
PGA GOLF DE CATALUA
GIRONA
36
972472577
info@pgacatalunya.com
MAS PAGES GOLF
GIRONA
18
972561001
golf@maspages.com
GOLF GIRONA
GIRONA
18
972171641
golfgirona@golfgirona.com
CLUB DE GOLF PERELADA
GIRONA
18
972538287
casa.club@golfperalada.com
GOLF SANT MARC
GIRONA
18 par 52
972883411
info@golfsantmarc.com
REAL CLUB DE GOLF DE CERDAA
GIRONA
18+9
972141401
info@rcgcerdanya.com
FONTANALS GOLF
GIRONA
18 + 3
972144374
info@fontanalsgolf.com
TORREMIRONA GOLF CLUB
GIRONA
18
972553737
info@golftorremirona.com
CLUB DE GOLF CAMPRODON
GIRONA
9
972130125
golf_camprodon@eresmas.com
CLUB DE GOLF PORT DEL COMTE
LERIDA
9 par 32
973480950
marketing@portdelcomte.net
RAIMAT CLUB DE GOLF
LLEIDA
18
973737540
gerencia@raimatgolf.com
CLUB DE GOLF RIBERA SALADA
LLEIDA
9
973299282
riberasalada@eresmas.com
ARAVELL GOLF
LLEIDA
18
973360066
secretaria@aravellgolfclub.com
CLUB DE GOLF REUS AIGESVERDS
TARRAGONA
18
977752725
recepcion@golflespalmeres.com
CLUB DE GOLF BONMONT
TARRAGONA
18
977818140
golf@bonmont.es
PITCH AND PUTT VENDRELL
TARRAGONA
18
977668031
info@pitchandputtvendrell.es
CLUB DE GOLF COSTA DORADA TARRAGONA
TARRAGONA
18
977653361
club@golfcostadoradatarragona.com
GOLF LA GRAIERA
TARRAGONA
18
977168032
info@graiera.es
LUMINE GOLF & BEACH CLUB (GOLF PORTAVENTURA)
TARRAGONA
9 par 34
977129070
Golf@Lumine.com

COMUNIDAD DE MADRID
FEDERACIN DE GOLF DE MADRID
MADRID
915567134
info@fedgolfmadrid.com
AYMERICH GOLF CENTER SOMONTES GOLF
MADRID
9
913161343
somontes@aymerichgolf.com
CAMPO DE GOLF BASE AEREA DE TORREJON
MADRID
18
916274793
golftorrejon@hotmail.com
CAMPO DE GOLF DE SOMOSAGUAS
MADRID
9
913521647
somosaguasgolf@procisa.com
GOLF LOS RETAMARES
MADRID
18
916202540
comercialgolf@retamaresgolf.com
CDM LA DEHESA
MADRID
9
915095591
ladehesa@et.mde.es
CLUB DE GOLF LA DEHESA
MADRID
18
918157022
secretaria@golfladehesa.es
CENTRO DEPORTIVO BARBERAN Y COLLAR
MADRID
9
916489527
cdeabarberan@terra.es
CENTRO NACIONAL DE LA RFEG
MADRID
18
913769060
info@centronacionalgolf.com
CLUB DE CAMPO VILLA DE MADRID
MADRID
36 + 9
915502010
deportes@clubvillademadrid.com
CLUB DE GOLF ARANJUEZ
MADRID
9
918916698
golfdearanjuez@telefonica.net
CLUB DE GOLF ENCINAR
MADRID
9
918674516
encinargolf@gmail.com
LAS REJAS GOLF MAJADAHONDA
MADRID
9
916347930
lasrejasgolf@lasrejasgolf.com
CLUB DE GOLF LOMAS-BOSQUE
MADRID
27
916167500
golf@lomas-bosque.com
CLUB DE GOLF OLIVAR DE LA HINOJOSA
MADRID
18 + 9 par 3
917211989
go@golfolivar.com
CLUB JARAMA R.A.C.E.
MADRID
18 + 9 par 3
916570011
golf@race.es
CLUB LAS ENCINAS DE BOADILLA
MADRID
9
916322746
golflasencinas@clubdelasencinas.com
EL ROBLEDAL GOLF
MADRID
18
918859659
golf@elrobledalgolfmadrid.com
GOLF JARDIN DE ARANJUEZ
MADRID
18
678973421
caddiemaster@clubgolfjardinaranjuez.es
GOLF LA MORALEJA
MADRID
72 y 9 de par 3
916500700
info@golflamoraleja.com
GOLF PARK
MADRID
9 par 3
916614444
info@golfpark.es
GOLF SANTANDER
MADRID
18
912895585
mastercaddie@golfsantander.es
GOLF VILLA DEL ESCORIAL
MADRID
9
918960785
GREEN PADDOK
MADRID
9
918595107
info@greenpaddock.com
REAL CLUB DE GOLF LA HERRERIA
MADRID
18
918905111
administracin@golflaherreria.com
NUEVO CLUB DE GOLF DE MADRID
MADRID
18
916300820
ncg@golflasmatas.e.telefonica.net
CAMPO DE GOLF PALACIO DEL NEGRALEJO
MADRID
9+9
916690422
oficina@golfnegralejo.com
REAL CLUB DE LA PUERTA DE HIERRO
MADRID
36 + 9 par 3
913161745
recepcion@rcphierro.com
REAL SOCIEDAD HIPICA ESPAOLA CLUB CAMPO MADRID
36
916571018
deportes@rshecc.es
CENTRO DE TECNIFICACION DE GOLF DE LA FGM MADRID
9
913768770
virginia.ramos@fedgolfmadrid.com
ENCIN GOLF HOTEL
MADRID
18
918307069
encin@encingolf.com
CLUB QUIJORNA
MADRID
36
628643411
club@quijornagolf.es
GOLF CANAL
MADRID
9
915357614
comunicacion@golfcanal.com
MAJADAHONDA CENTER GOWFING
MADRID
9 par 3
916371566
escuelagolfmajadahonda@hotmail.com
CAMPO DE GOLF EL ESTUDIANTE
MADRID
9
91 7048194
info@clubelestudiante.com

COMUNIDAD FORAL DE NAVARRA
FEDERACIN NAVARRA DE GOLF
NAVARRA
948210132
fngolf@fnavarragolf.com
CLUB DE GOLF CASTILLO DE GORRAIZ
NAVARRA
18
948337073
tienda@golfgorraiz.com
CLUB DE GOLF ULZAMA
NAVARRA
18
948305162
info@golfulzama.com
LIZASO GOLF
NAVARRA
9
619700456
info@lizasogolf.com
CLUB DE GOLF ZUASTI
NAVARRA
18
948302900
golf@zuasti.com

COMUNIDAD VALENCIANA
FEDERACION COMUNIDAD VALENCIANA
VALENCIA
963935403
federacion@golfcv.com
CLUB DE GOLF BONALBA
ALICANTE
18
965955955
golfbonalba@golfbonalba.com
EL PLANTIO GOLF
ALICANTE
18 + 9
965189115
elplantiogolf@elplantio.com
LA FINCA GOLF
ALICANTE
18
966729010
golflafinca@grupoquara.com
LA MARQUESA GOLF
ALICANTE
18
966714258
info@lamarquesagolf.es
CAMPO DE GOLF VILLAMARTIN
ALICANTE
18
966765170
golfvillamartin@grupoquara.com

Web
www.catgolf.com
www.golfdecaldes.com
www.golfsantcugat.com
www.golfmoia.com
www.golfsantfeliu.com
www.golfcastelltercol.cat
www.golfvallromanes.com
www.golfsantjoan.com
www.realclubdegolfelprat.com
golf@matadepera.cat
www.ollerdelmas.com
www.golflaroqueta.es
www.golfllavaneras.com
www.hcp1.es
www.golfsantvicens.es
www.vilalbagolf.com
www.lagarrigapar3.com
www.golfpublictaradell.com
www.golfmontanya.com
www.golfdebarcelona.com
www.golfterramar.com
www.cancuyasgolf.com
www.golfcostabrava.com
www.golfdaro.com
www.golfplatjadepals.com
www.empordagolf.com
www.pgacatalunya.com
www.maspages.com
www.golfgirona.com
www.golfperalada.com
www.golfsantmarc.com
www.rcgcerdanya.com
www.fontanalsgolf.com
www.golftorremirona.com
www.golfcampodron.es
www.portdelcomte.net
www.raimatgolf.com
www.aravellgolfclub.com
www.golfreusaiguesverds.com
www.bonmont.es
www.pitchandputtvendrell.es
www.golfcostadoradatarragona.com
www.graiera.es
www.lumine.com
www.fedgolfmadrid.com
www.aymerich.com
www.retamaresgolf.com
www.ladehesa.org
www.golfladehesa.es
www.cngolf.es
www.clubvillademadrid.com
www.clubdegolfaranjuez.es
www.lasrejasgolf.com
www.lomas-bosque.com
www.golfolivar.com
www.race.es
www.clublasencinas.com
www.elrobledalgolfmadrid.com
www.clubgolfjardinaranjuez.es
www.golflamoraleja.com
www.golfpark.es
www.golfsantander.es
www.greenpaddock.com
www.golflaherreria.com
www.golfnegralejo.com
www.rcphierro.com
www.rshecc.es
www.centrotecnificacion.fedgolfmadrid.com
www.encingolf.com
www.quijornagolf.es
www.golfcanal.com
www.gowfing.com
www.clubelestudiante.co
www.fnavarragolf.com
www.golfgorraiz.com
www.golfulzama.com
www.lizasogolf.com
www.zuasti.com
www.golfcv.com
www.golfbonalba.com
www.elplantio.com
www.grupoquara.com
www.lamarquesagolf.es
www.grupoquara.com

Special WTM

| November 2014

65

GOLF COURSES
Course
Province
Holes
Tel +34
E-mail
GOLF RAMBLAS DE CAMPOAMOR
ALICANTE
18
966774728
golflasramblas@grupoquara.com
REAL CLUB DE GOLF CAMPOAMOR
ALICANTE
18
965321366
golf@lomasdecampoamor.es
LO ROMERO GOLF
ALICANTE
18
966766887
info@loromerogolf.es
LAS COLINAS GOLF & COUNTRY CLUB
ALICANTE
18
965324004
golf@lascolinasgolf.es
VISTABELLA GOLF
ALICANTE
11
966107846
bookings@vistabellagolf.com
CLUB GOLF SOL DE PONIENTE-LAS REJAS
ALICANTE
9
966889775
reservasbenidorm@lasrejasgolf.com
VILLAITANA GOLF
ALICANTE
36
966813013
caddymaster@villaitanagolf.es
ALICANTE GOLF
ALICANTE
18
965152043
clubgolf@alicantegolf.com
CLUB DE GOLF SIERRA CORTINA
ALICANTE
18 par 3
966112093
pitchandputt@sierracortinaresort.com
CLUB DE GOLF DON CAYO
ALICANTE
9
965848046
info@golfdoncayo.com
ALENDA GOLF
ALICANTE
18
965620521
cadymaster@alendagolf.com
FONT DEL LLOP GOLF RESORT
ALICANTE
18
966126767
info@fdlgolf.es
CLUB DE GOLF IFACH
ALICANTE
9
966497114
info@golfifach.com
CLUB DE GOLF JAVEA
ALICANTE
9
965792584
golfenjavea@wanadoo.es
LA SELLA GOLF
ALICANTE
27
966454252
info@lasellagolf.com
EQUELITE VILLENA GOLF
ALICANTE
9
965807092
golf@equelite.com
CLUB DE GOLF COSTA DE AZAHAR
CASTELLON
9
964280979
info@golfcostadeazahar.com
CLUB DE CAMPO DEL MEDITERRANEO
CASTELLON
18
964321227
club@ccmediterraneo.com
PANORAMICA GOLF SPORTS & RESORT
CASTELLON
18+3par3+18
964493072
info@panoramicaclubdegolf.com
CAMPO DE GOLF PARADOR EL SALER
VALENCIA
18
961610384
saler.golf@parador.es
CLUB DE GOLF ESCORPION
VALENCIA
27+9
961601211
escorpion@clubescorpion.com
FORESSOS GOLF
VALENCIA
18
961221660
info@foressosgolf.com
CLUB DE GOLF EL BOSQUE
VALENCIA
18
961808000
golf.office@elbosquegolf.com
COFRENTES GOLF
VALENCIA
9 par 3
650389181
cofrentesgolf@balneario.com
CLUB DE GOLF DE GANDIA
VALENCIA
18
962873208
clubgolf.gandia@telefonica.net
CAMPO DE GOLF OLIVA NOVA
VALENCIA
18
962857666
caddy@olivanovagolf.com
CLUB DE GOLF MANISES
VALENCIA
9
961534069
info@clubgolfmanises.es
LA GALIANA CAMPO DE GOLF
VALENCIA
18
961103838
reservas@lagalianagolf.com
CLUB DE GOLF MASIA DE LAS ESTRELLAS
VALENCIA
9
960442200
info@masiadelasestrellas.com
CLUB DE GOLF REQUENA
VALENCIA
9
619876288
info@golfrequena.com

EXTREMADURA
FEDERACION EXTREMEA DE GOLF
CACERES
927214379
federacion@fexgolf.es
GOLF DEL GUADIANA
BADAJOZ
18
924448188
golfguadiana@golfguadiana.es
DON TELLO CLUB DE GOLF DE MERIDA
BADAJOZ
9
924123038
dontello@dontellogolf.com
NORBA CLUB DE GOLF
CACERES
18
927231441
norbagolf@norbagolf.es
TALAYUELA GOLF
CACERES
18 par 72
927667024
info.talayuelagolf@gmail.com
GALISTEO GOLF
CACERES
18 par 3
615135486
galisteogolf@gmail.com
ISLA VALDECAAS
CACERES
18
927610730
info@golfvaldecanas.es
PARRALUZ GOLF
CACERES
9
608793904
parraluzgolf@hotmail.es

GALICIA
FEDERACION GALLEGA DE GOLF
A CORUA
981919030
fggolf@fggolf.com
AS MARIAS PITCH & PUTT
A CORUA
18
688925151
infor@golfpaderne.com
BARBANZA GOLF (BOIRO)
A CORUA
18
633610799
barbanzagolf@barbanzagolf.com
CLUB DE GOLF CAMPOMAR
A CORUA
9
981453910
info@clubcampomar.com
CLUB DE GOLF VAL DE ROIS
A CORUA
9
981810864
info@golfrois.com
GOLPE PITCH & PUTT
A CORUA
9
981739699
info@golpegolf.com
HERCULES CLUB DE GOLF
A CORUA
18
981642545
info@herculesgolf.com
CAMPO MUNICIPAL GOLF TORRE DE HERCULES A CORUA
9 par 3
981209680
administracion@golflatorre.net
MIO GOLF CLUB
A CORUA
18
616643618
minogolf@aymerichgolf.com
REAL AERO CLUB DE SANTIAGO
A CORUA
18
98888276
gerencia@aerosantiago.es
REAL CLUB DE GOLF DE LA CORUA
A CORUA
18
981285200
info@clubgolfcoruna.com
TAMBRE GOLF
A CORUA
9
680763984
golftambre@yahoo.es
BALNEARIO DE GUITIRIZ
LUGO
9
982371431
casagolf@balneariodeguitiriz.com
CLUB DE GOLF DE LUGO
LUGO
9
982176314
golflugo@golflugo.com
CLUB DE GOLF RIO CABE
LUGO
9 par 3
982418279
info@golfriocabe.com
OCA GOLF RESORT AUGAS SANTAS
LUGO
18
982456705
golf@augassantas.es
GOLF PILAR SARRIA
LUGO
9
652982456
elpilar@golfsarria.com
GOLF PAZO DA TOUZA
OURENSE
18
690684182
MONTEALEGRE CLUB DE GOLF
OURENSE
18 par 3 + 9
988256118
administracion@montealegreclubdegolf.es
POZO DO LAGO GOLF
OURENSE
9
676903785
pozodolago@gmail.com
CAMPO DE GOLF BALNEARIO MONDARIZ
PONTEVEDRA
18
986656200
gerentegolf@balneariodemondariz.com
CLUB DE GOLF RIA DE VIGO
PONTEVEDRA
18
986327051
info@riadevigogolf.com
CAMPO DE GOLF DE MEIS
PONTEVEDRA
18
986680400
meis@campodegolfmeis.com
GOLF LA TOJA
PONTEVEDRA
9
986730158
info@latojagolf.com
REAL AERO CLUB DE VIGO
PONTEVEDRA
9
986486645
info@racvigo.es

ILLES BALEARS
FEDERACIN BALEAR
ILLES BALEARS
971722753
fbgolf@fbgolf.com
CANYAMEL GOLF
ILLES BALEARS
18
971841313
info@canyamelgolf.com
CLUB DE GOLF ALCANADA
ILLES BALEARS
18
971549560
info@golf-alcanada.com
CLUB DE GOLF ANDRATX
ILLES BALEARS
18
971236280
info@golfdeandratx.com
CAPDEPERA GOLF
ILLES BALEARS
18
971818500
info@golfcapdepera.com
CLUB DE GOLF IBIZA
ILLES BALEARS
27
971196052
info@golfibiza.com
CLUB DE GOLF PONIENTE
ILLES BALEARS
18
971130148
golf@ponientegolf.com
CLUB DE GOLF SON PARC
ILLES BALEARS
18
971188875
info@menorcagolf.es
CLUB DE GOLF SON SERVERA
ILLES BALEARS
18
971840096
reservas@golfsonservera.com
VALL DOR GOLF
ILLES BALEARS
18
971837001
valldorgolf@valldorgolf.com
GOLF DE SON TERMENS
ILLES BALEARS
18
971617862
reservas@golfsontermens.com
GOLF MAIORIS
ILLES BALEARS
18
971748315
recepcion@golfmaioris.es
GOLF PARK MALLORCA - PUNTIRO
ILLES BALEARS
18
971797330
reservas@golfparkmallorca.com
GOLF POLLENSA
ILLES BALEARS
9
971533216
rec@golfpollensa.com
GOLF ROTANA GREENS
ILLES BALEARS
9
971845685
info@reservarotana.com
CLUB DE GOLF SANTA PONSA (I, II, III)
ILLES BALEARS
18
971690211
golf1@golf-santaponsa.com
GOLF SON GUAL
ILLES BALEARS
18
971785888
info@son-gual.com
SON MUNTANER GOLF
ILLES BALEARS
18
971783030
golf.mallorca@arabellagolf.com
SON QUINT GOLF
ILLES BALEARS
18
971783030
golf.mallorca@arabellagolf.com
CLUB DE GOLF SON ANTEM
ILLES BALEARS
18+18
971129200
mallorca.golfclub@vacationclub.com
PULA GOLF
ILLES BALEARS
18
971817034
reservas@pulagolf.com
REAL GOLF BENDINAT
ILLES BALEARS
18
971405200
info@realgolfbendinat.com
SON VIDA GOLF
ILLES BALEARS
18
971783030
golf.mallorca@arabellagolf.com

ISLAS CANARIAS- GRAN CANARIA
FEDERACIN DE CANARIAS
LAS PALMAS DE GRAN CANARIA
928432021
laspalmas@federacioncanariagolf.com
ANFI TAURO GOLF
LAS PALMAS DE GRAN CANARIA
18
928560462
golf@anfi.es
CAMPO DE GOLF DE MASPALOMAS
LAS PALMAS DE GRAN CANARIA
18
928762581
reservas@maspalomasgolf.net
EL CORTIJO CLUB DE CAMPO
LAS PALMAS DE GRAN CANARIA
18
928711111
info@elcortijo.es

66

Special WTM

| November 2014

Web
www.grupoquara.com
www.lomasdecampoamor.es
www.loromerogolf.com
www.lascolinasgolf.es
www.vistabellagolf.com
www.lasrejasopenclub.com
www.villaitana.com
www.alicantegolf.com
www.sierracortinagolfresort.com
www.golfdoncayo.es
www.alendagolf.com
www.fdlgolf.es
www.ifachgolf.com
www.clubdegolfjavea.com
www.lasellagolfresort.com
www.equelitegolf.com
www.golfcostadeazahar.com
www.ccmediterraneo.com
www.panoramicaclubdegolf.com
www.parador.es
www.clubescorpion.com
www.foressosgolf.com
www.elbosquegolf.com
www.cofrentesgolf.com
www.olivanova.com
www.realclubgolfmanises.es
www.lagalianagolf.com
www.masiadelasestrellas.com
www.golfrequena.com
www.fexgolf.com
www.golfguadiana.es
www.dontellogolf.com
www.norbaclub.es
www.talayuelagolf.com
www.galisteogolf.es
www.golfvaldecanas.es

www.fggolf.com
www.golfpaderne.com
www.barbanzagolf.com
www.clubcampomar.com
www.golfrois.com
www.golpegolf.com
www.herculesgolf.com
www.centrosupera.com
www.golfmino.com
www.aerosantiago.es
www.clubgolfcoruna.com
www.balneariodeguitiriz.com
www.golflugo.com
www.riocabe.com
www.augassantas.es
www.golfsarria.com
www.montealegreclubdegolf.com
www.pozodolagogolf.com
www.balneariodemondariz.com
www.riadevigogolf.com
www.campodegolfmeis.com
www.latojagolf.com
www.racvigo.com
www.fbgolf.com
www.canyamelgolf.com
www.golf-alcanada..com
www.golfdeandratx.com
www.golfcapdepera.com
www.golfibiza.com
www.ponientegolf.com
www.golfsonparcmenorca.com
www.golfsonservera.com
www.valldorgolf.com
www.golfsontermens.com
www.golfmaioris.es
www.golfparkmallorca.com
www.golfpollensa.com
www.reservarotana.com
www.golf-santaponsa.com
www.son-gual.com
www.sonmuntanergolf.com
www.sonmuntanergolf.com
www.sonantemgolf.com
www.pulagolf.com
www.realgolfbendinat.com
www.sonmuntanergolf.com
www.federacioncanariagolf.com
www.anfi.com
www.maspalomasgolf.net
www.elcortijo.es

GOLF COURSES
Course
Province
Holes
Tel +34
E-mail
Web
LAS PALMERAS GOLF CLUB
LAS PALMAS DE GRAN CANARIA
18 par 3
928222333
info@laspalmerasgolf.es
www.laspalmerasgolf.com
LOPESAN MELONERAS GOLF
LAS PALMAS DE GRAN CANARIA
18 par 71
928145309
melonerasgolf@lopesan.com
www.lopesan.com
REAL CLUB DE GOLF LAS PALMAS
LAS PALMAS DE GRAN CANARIA
18
928351050
rcglp@realclubdegolfdelaspalmas.com
www.realclubdegolfdelaspalmas.com
CLUB DE GOLF EL SALOBRE
LAS PALMAS DE GRAN CANARIA
36
928010103
reservas@salobregolfresort.com; salobregolf@satocan.com
www.salobregolfresort.com
ISLAS CANARIAS - FUERTEVENTURA
GOLF CLUB FUERTEVENTURA
LAS PALMAS DE GRAN CANARIA
18
928160034
fuerteventuragolf@anjoca.com
www.fuerteventuragolfclub.com
GOLF CLUB SALINAS DE ANTIGUA
LAS PALMAS DE GRAN CANARIA
18
928877272
info@salinasgolf.com
www.salinasgolf.com
PLAYITAS GOLF
LAS PALMAS DE GRAN CANARIA
18
928860400
info@playitas.net
www.playitas.net
ISLAS CANARIAS-LANZAROTE
COSTA TEGUISE GOLF
LAS PALMAS DE GRAN CANARIA
18
928590512
info@costateguisegolf.com
www.costateguisegolf.com
LANZAROTE GOLF
LAS PALMAS DE GRAN CANARIA
18
928514050
recepcion@lanzarotegolfresort.com
www.lanzarotegolfresort.com

ISLAS CANARIAS - TENERIFE
AMARILLA GOLF & COUNTRY CLUB
SANTA CRUZ DE TENERIFE
18
922730319
info@amarillagolf.es
www.amarillagolf.es
GOLF DE LAS AMERICAS
SANTA CRUZ DE TENERIFE
18
922752005
info@golf-tenerife.com
www.golflasamericas.com
BUENAVISTA GOLF
SANTA CRUZ DE TENERIFE
18
922129034
reservas@buenavistagolf.es
www.buenavistagolf.es
GOLF COSTA ADEJE
SANTA CRUZ DE TENERIFE
18+9
922710000
reservas@golfcostaadeje.com
www.golfcostaadeje.com
GOLF DEL SUR
SANTA CRUZ DE TENERIFE
27
922738170
golfdelsur@golfdelsur.es
www.golfdelsur.es
CLUB DE GOLF LA ROSALEDA
SANTA CRUZ DE TENERIFE
9 par 3
922373000
info@golflarosaleda.es
www.golflarosaleda.es
GOLF LOS PALOS
SANTA CRUZ DE TENERIFE
9 pares 27
922169080
mail@golflospalos.com
www.golflospalos.com
REAL CLUB DE GOLF TENERIFE
SANTA CRUZ DE TENERIFE
18
922636607
reservas@rcgt.es
www.rcgt.es
ABAMA GOLF
SANTA CRUZ DE TENERIFE
18 par 72
922126300
golf@abamahotelresort.com
www.ritzcarlton.com/abama

ISLAS CANARIAS-LA GOMERA
TECINA GOLF
SANTA CRUZ DE TENERIFE
18 par 71
922145950
tecinagolf@fredolsen.es
www.tecinagolf.com

LA RIOJA
FEDERACIN DE GOLF DE LA RIOJA
LA RIOJA
941499312
fedriojanagolf@federacionriojanadegolf.net
www.frgolf.es
RIOJA ALTA GOLF
LA RIOJA
18
941340895
info@golfrioja.com
www.golfrioja.com
CLUB DE GOLF SOJUELA
LA RIOJA
18
941446710
golf.sojuela@gmail.com
EL CAMPO DE LOGROO
LA RIOJA
18 par 72 + 9 par 27 941511360
golflogrono@fcc.es
www.golflogrono.es

MELILLA
FEDERACION MELILLENSE DE GOLF
MELILLA
665831648
federgolfmelilla@yahoo.es

PAIS VASO
FEDERACIN VASCA DE GOLF
GUIPUZCOA
943293508
info@fvgolf.com
www.fvgolf.com
CLUB DE GOLF DE LARRABEA
ALAVA
18+6 par 3
945465485
info@larrabea.com
www.larrabea.com
IZKI-GOLF
ALAVA
18
945378262
recepcion@izkigolf.com
www.izkigolf.com
ZUIA CLUB DE GOLF
ALAVA
9
945430922
zuiagolf@zuiagolf.com
www.zuiagolf.com
GOLF JUNDIZ
ALAVA
9 par 3
945357888
info@golfjundiz.com
www.golfjundiz.com
GOIBURU GOLF CLUB
GUIPUZCOA
9
943300845
club@goiburugolf.com
www.goiburugolfclub.com
REAL GOLF CLUB DE SAN SEBASTIAN
GUIPUZCOA
18
943616845
rgcss@golfsansebastian.com
www.golfsansebastian.com
GOLF ZARAUZ
GUIPUZCOA
9
943830145
info@golfzarauz.com
www.golfzarauz.com
R.N.C.G.S.S. BASOZABAL
GUIPUZCOA
18
943467642
recepcion@golfbasozabal.com
www.golfbasozabal.com
CLUB DE GOLF PALACIO URGOITI
VIZCAYA
9
946746932
golf@palaciourgoiti.com
www.palaciourgoiti.com
MEAZTEGI GOLF
VIZCAYA
18 + 9 par 3
946364370
info@meaztegigolf.es
www.meaztegigolf.es
REAL SOCIEDAD DE GOLF DE NEGURI
VIZCAYA
18
944910200
rsgn@rsgolfneguri.com
CLUB DE CAMPO LAUKARIZ
VIZCAYA
27
946740858
cclaukariz@euskalnet.net
www.cclaukariz.com
GANGUREN GOLF
VIZCAYA
18
946565505
info@gangurengolf.com
www.gangurengolf.com
GOLF DERIO
VIZCAYA
9
944540574
deriogolf@gmail.com
www.deriogolf.com

PRINCIPADO DE ASTURIAS
FEDERACIN DEL PRINCIPADO DE ASTURIAS
ASTURIAS
985339141
fgpa@fedegolfasturias.com
www.fedegolfasturias.com
CLUB DE GOLF LA FRESNEDA
ASTURIAS
9 par 68
985267301
info@clubdegolflafresneda.es
www.clubdegolflafresneda.es
CLUB DE GOLF LAS CALDAS
ASTURIAS
18
985798132
lascaldas@golflascaldas.com
www.golflascaldas.com
REAL CLUB DE GOLF LA BARGANIZA
ASTURIAS
18
985742468
info@labarganiza.com
www.labarganiza.com
CLUB DE GOLF VILLAVICIOSA
ASTURIAS
9 + 9
985892632
deportivo@villaviciosagolf.com
www.villaviciosagolf.com
CAMPO MUNICIPAL DE GOLF LA LLOREA
ASTURIAS
18
985181030
administraciongolf.pdm@gijon.es;
www.golflallorea.com
CAMPO MUNICIPAL DE GOLF EL TRAGAMON
ASTURIAS
9
985365379
madera3@madera3.es
www.madera3.es
REAL CLUB DE GOLF DE CASTIELLO
ASTURIAS
18
985366313
info@castiello.com
www.castiello.com
DEVA GOLF
ASTURIAS
18
985133140
info@devagolf.es
www.devagolf.es
LOS BALAGARES GOLF
ASTURIAS
18
985535178
losbalagares@losbalagaresgolf.com
www.losbalagaresgolf.com
CLUB DE GOLF LA MORGAL
ASTURIAS
9 par 72
985771675
info@lamorgalgolf.com
www.golflamorgal.com
GOLF MUNICIPAL DE LLANES
ASTURIAS
18 par 72
985417230
golf@ayuntamientodellanes.com
www.ayunamientodellanes.com
CLUB DE GOLF LA RASA BERBES
ASTURIAS
18
628011908
larasadeberbes@hotmail.com
www.golflarasa.com
CLUB DE GOLF PALACIO DE RUBIANES
ASTURIAS
9
985707612
info@golfrubianes.com
www.golfrubianes.com
ALDAMA GOLF PITCH AND PUTT
ASTURIAS
9 par 3
985408640
pitchandputt@hotelaldamagolf.com
www.hotelaldamagolf.com
CLUB DE GOLF LUARCA
ASTURIAS
9
985470645
golfluarca@gmail.com
www.luarcagolf.com
CIERRO GRANDE C. GOLF
ASTURIAS
9
985472519
info@cierrogrande.com
www.cierrrogrande.com
CASTROPOL GOLF
ASTURIAS
9
607407671
info@casacachon.com
www.castropolgolf.com

REGION DE MURCIA
FEDERACIN DE LA REGIN DE MURCIA
MURCIA
968284832
info@fgolfmurcia.com
www.fgolfmurcia.com
CLUB DE GOLF ALTORREAL
MURCIA
18
968648144
direccion@golfaltorreal.es
www.golfaltorreal.es
GOLF TORRE-PACHECO
MURCIA
9
968585111
clubgolftorrepacheco@cajamurcia.es
www.golftorrepacheco.es
CLUB DE GOLF HACIENDA DEL ALAMO
MURCIA
18 + 6
968157236
golfers@hdagolf.com
www.clubdegolfhda.com
LA MANGA CLUB (3 CAMPOS)
MURCIA
54
968331234
golf@lamangaclub.com
www.lamangaclub.es
LA SERENA GOLF
MURCIA
18
968575576
LA TORRE GOLF RESORT
MURCIA
18
968032240
reservas@irmgolfexperience.com
www.irmgolfexperiencie.com
MOSA GOLF RESORT
MURCIA
27 + 9
968607209
info@thekeyforgolf.es
www.mosatrajectum.com
CAMPOSOL CLUB DE GOLF
MURCIA
18
968978886
info@camposolclubdegolf.com
www.camposolclubdegolf.com
MAR MENOR GOLF
MURCIA
18
968041765
reservas@irmgolfexperience.com
www.irmgolfexperience.com
PERALEJA GOLF
MURCIA
18
968607575
info@clubdegolflaperaleja.com
www.peralejagolf.com
HACIENDA RIQUELME GOLF
MURCIA
18 par 72
968038051
reservas@irmgolfexperiencie.com
www.irmgolfexperiencie.com
RODA GOLF
MURCIA
18
968173093
golfcourse@rodagolf.com
www.rodagolfcourse.com
EL VALLE GOLF
MURCIA
18 par 71
902500304
evgrgolf@polarisworld.com
www.mnicklausgolftrail.es
CLUB UNITED GOLF RESORTS LA TERCIA
MURCIA
9
968104499
info@urg-laterciagolf.com
www.laterciagolf.com
LORCA GOLF RESORT
MURCIA
18
968113535
infogolf@lorcaresort.com
www.lorcaresort.com
ALHAMA SIGNATURE GOLF
MURCIA
18
968328008
reservas@irmgolfexperience.com
www.irmgolfexperience.com
SAURINES GOLF
MURCIA
18
638612797
reservas@irmgolfexperience.com
www.irmgolfexperience.com
CONVERA GOLF CLUB
MURCIA
18
968380412
Corveragolfclub@corveragolf.com
www.corveraclubdegolf.com
SIERRA GOLF
MURCIA
18
968130070
info@grupomasa.com
www.grupomasa.com
VENEZIOLA GOLF
MURCIA
9
968147082
mmgrgolf@polarisworld.com
www.polarisworld.com

Special WTM

| November 2014

67

REP

Sailing, triathlons, fun runs, marathons and cycling trials prolong the high season in Spain

The growth of sports tourism


multiplies the number of competitions
with foreign participants

Sports tourism is booming the world over. Thanks to its favourable weather which allows for all kinds of
sporting events to be held all year round, plus its exceptional natural qualities, Spain is blessed with all
the best conditions to become one of the most popular destinations.
Ironman participants during the swim trial in Mallorca in September Photo credit: Charlie Crowhurst.

ne of the factors which contributes to the


annual growth in the number of people
who choose Spain as the destination in
which to enjoy tourism activities related to sports
is that it boasts 8,000 kilometres of coastline,
two large groups of islands and a moderate climate which makes the country an exceptional
place in which to practise nautical tourism.
From traditional sports such as sailing, to
other options such as diving courses, kitesurfing or paddleboard, the Spanish coasts are
equipped with all the necessary resources for
maximum enjoyment of sports on the water.
There are marinas and sailing clubs, as well
nautical schools, distributed across all the
coastal and island communities.
Get running
Ultra-runs, marathons and half marathons,
fun runs, triathlon... running has really taken off
and, as it has spread the world over, it is also

68

Special WTM

| November 2014

having direct effects on tourism in Spain. The


countrys main destinations strive to organise
sporting events to attract both locals and visitors and they even compete with each other to
see who can organise the most popular runs,
which result in a massive influx of runners from
other countries.

Ironman has gone from


running one triathlon in
Spain in 2010 with 1500
participants, to six this
year, with around 13,800
participants, most of them
foreign sports people
A good example of the expansion of sports
tourism in Spain, which goes further than running as a fad, is the success experienced by

one of the most complete, demanding and


prestigious competitions in the world, the Ironman triathlon. Ironman started off by organising one triathlon in Spain in 2010, the Ironman
Lanzarote with 1500 participants, and this year
they are running six races with a total of 13,800
triathletes. Specifically during 2014 there have
been two Ironman triathlons in Barcelona, Lanzarote and Mallorca, with a classic trial at each
venue and another 70.3 version, with shorter
and more accessible distances.
The Ironman CEO Europe, Middle East, Africa, Thomas Dieckhoff, says that big sporting
events like the Ironman triathlons are always
the nucleus of many businesses related to creating companies and added value.
The director said that Mallorca is the perfect
example of this symbiosis between sports and
tourism because every year over 3000 athletes
flock to the island to take part in Ironman 70.3,
which takes place at the beginning of the is-

lands official tourism season. 80 % of them


come from countries other than Spain and
many arrive a few weeks before the competition, said Dieckhoff. In this context a real buzz
is created for everything related to the triathlon, he adds. Mallorca has hosted a complete
Ironman distance race for the first time, as a result of the success of the 70.3 edition of which
three have already been held.
The races enormous success will prolong
the tourism season on the island, said the man
responsible for this sports events most famous
brand, an event which will be held twice a year
in Mallorca- in May and in September. In the
future Ironman will be working with Thomas
Cook as the main sponsor for the two races
and this is proof of the close relationship between Ironman events and the tourism sector,
he points out.
Mallorca is also an example for another reason: it is the Spanish Ironman venue with the
highest number of international competitors. In
Barcelona 2,500 athletes took part in the Ironman, 27 % of which were Spanish, and 1,500
in the Ironman 70.3, 60% Spanish nationals;
whereas in Mallorca 2,500 triathletes took part
in the Ironman, 19% of which were Spanish

Specialising in providing accommodation


for sports people and active travellers

ports and active holidays are the founding pillars of Playitas Resorts philosophy, an
establishment located in the Canarian island of Fuerteventura and specialising in a
new concept which not only attracts elite sportsmen and women but also families
and active people who want to combine their holiday with a healthy lifestyle. Amongst
other features the resort has an Olympic pool with a subterranean gallery for monitoring
swimming technique, an 18 hole golf course and a 700m2 gym featuring weight training,
express and cardio, as well as a spa.
Thanks to its infrastructure, service and continual development in staff training, Playitas
Resort has established itself as one of the most prominent training and preparation centres
in Europe. To top everything off, the Swedish Olympic Committee has chosen it as its training venue and official headquarters in preparation for the 2016 Olympic Games in Rio de
Janeiro, due to its excellent climate, surroundings and training facilities.

and 3,500 in the Thomas Cook Ironman 70.3,


of which only 11% were Spanish- the rest were
of 67 different nationalities. In Lanzarote, 2,300
athletes took part in the Ironman this year, 32 %
of which were Spanish, and 500 people competed in the 70.3, 24 % of which were nationals.
The number of ultra-runs and mountain

runs, as well as cycling events is also growing within the main Spanish tourism communities, and these are extended well into spring
and autumn, making the most of the favourable
weather conditions, and prolonging the traditional season - these have even given rise to
specialised hotels.

Special WTM

| November 2014

69

REP

Madrid and Barcelona head up the offering which allows Spain to host 20,000 annual conferences
and events with over 3.5 million participants

The perfect place to hold a meeting


Spain has a head start when
it comes to conference
tourism as it boasts two
of the main business
cities in the world, Madrid
and Barcelona, as well
as other medium sized
destinations equipped with
excellent infrastructure and
connections.

pain is the third global destination for


conference tourism, following behind the
United States and Germany and is the
country favoured by European professionals for
business trips, accounting for a market quota of
54 % followed by Germany with 41 %. This is
because it boasts two of the most important cities in the world in this field, as well as various
medium sized cities with a professional offering
combined with excellent tourism resources, and
unbeatable complementary and leisure offerings.
All in all it is a business destination characterised by its professionalism, modern infrastructure, personalised service and original
proposals. Spain is rich in unique venues which
include everything from medieval castles to
rustic estates, palm tree gardens, charming
antique palaces and wine cellars, not forgetting
the football stadiums belonging to some of the
greatest teams in the world.
Spain also boasts a wide range of opportunities for all tastes within the field of incentive trips and has specialists at its disposal for
coaching and team building, a growing offering
which takes advantage of the countrys attractive tourism resources.
Leaders in business tourism
Madrid and Barcelona have positioned themselves at second and fourth place in the prestigious ranking produced yearly by the International Congress and Convention Association
(ICCA) - Paris currently holds first place. The
positions occupied by these two great cities is
proof of Spains strength as an international conference, meeting and incentive destination.
Madrid stands out for its organisational capacity and its excellent infrastructure and resources when it comes to hosting events and
70

Special WTM

| November 2014

Over 55.000 people visited Madrid Games Week, held in Ifema.

meetings. The Madrid Convention Bureau has


gained 57 candidacies for international conferences which are scheduled between 2014 and
2019 and which would bring 50,500 business
tourists to the city. These events include the
WATM Congress (with 6.500 participants), the
European Urology Meet (with 8.000) and the
EAGE Conference for the European Association
of Geoscientists (with 7.000 attending), all to
take place in 2015.
According to data from the Barcelona Convention Bureau (BCB), the Catalan capital
hosted 2,039 meetings last year which had a
financial impact of over 1,264 million Euros.
The ICCA Association has collected data from
2008 to 2012 which indicates that Barcelona
welcomed 519,159 delegates for conferences
during that period, making it the city to have
hosted the highest number of delegates in the
world over that time.
Even if these two large capitals represent close
to 40 % of the total number of meetings organised in Spain, there has also been an increase in
the number of events organised in medium sized
cities (of over 100,000 inhabitants).
Variety of venues
There are places which stand out for their
uniqueness such as the Canarian archipelago
where events are held all year round as good

weather can more or less be guaranteed, or the


Balearics with its excellent flight connections to
all of Europe. Valencia also stands out for its
extensive offering. Andalusia which has a total
of 569 venues with capacity for over 344,000
delegates, aspires to become an example for
other European conference destinations. Medium sized cities such as Zaragoza stand out
for their development with the field of conferences, as does Navarra with its Baluarte Palace
in Pamplona and Asturias with the Niemeyer de
Avils centre.
And the offering never stops renewing itself.
New venues which have already proven their
savoir faire include the Congress Palace in Toledo, El Greco, the unique Frum Evolucin in
Burgos or the Auditorium and Congress Palace
El Batel in Cartagena.
Spain hosted 19,619 meetings in 2013, 1.5
% less than the year before, but even so attracted 3.5 million participants, 13.4 % more,
according to data from the Spain Convention
Bureau (SCB). Both the number of conferences and that of event days increased and
the number of conventions decreased. The
direct financial impact caused reached 4,270
million Euros. It is worth noting the number of
foreign visitors who attended an event in Spain:
991,697, 28.9 % of the total number of conference, convention and event participants.

Enjoying a holiday, their main motivation

CAT

The United Kingdom, the second strongest


issuing market for tourists to Catalonia
Catalonia is a Mediterranean
destination, with a thousand
year old history and a significant
cultural, monumental and scenic
heritage. It was visited by 1.7
million British tourists during
2013, 4.9% more than the year
before, and most were attracted
by its offering as one of the
leading family destinations in
Europe, its cultural and leisure
activities, great sporting events,
its gastronomy or by the prospect
of a city break in Barcelona.

he British market is a strategic one for


Catalonia, both with regards to tourism arrivals as to their total expenditure, and is
their second best source of tourists, after France.
In 2013 Catalonia closed a record year with
15.6 million foreign tourists and an expenditure
of 14,000 million Euros, of which the British
market contributed 1.7 million tourists representing close to 10.9% of the total and generated income of over 1,200 million Euros, 8.7%
more than in 2012 and almost 8.57% of the total
financial impact caused by tourism in the region.
This year, 2014, between the months of
January and August, Catalonia has received
1.2 million tourists from the United Kingdom
and these have generated an income of around
939,000 Euros, figures which represent 3%
and 7% more than during the previous year.
The Catalan Tourism Agency points out that so
far, it is one of the markets to have experienced
the highest increase in the total amount spent
and the average amount spent per tourist, benefiting from the depreciation of the Euro with
respect to the Pound Sterling.
Holiday destination
86% of the British tourists travelling to Catalonia do so in order to enjoy a holiday or for
pleasure. The next most indicated motivation is
to visit family and friends.
According to figures provided by the Catalan
labour and business observatory, the activities
these tourists engage in in Catalonia include, in
first place, those related to culture 57.8% of the
time; fun, accounts for 23.6%; visiting theme

British tourists who visit Catalonia like to go hiking. Foto: Valls dneu/Agencia Catalana de Turismo.

British tourists visiting Catalonia


SEX
Men
AGES
under the age of 15
from 15 to 24 years old
from 25 to 44 years old
over the age of 64

52.6%

Women

47.4%

6.2%
16.0%
49.8%
21.4%
6.5%

LEVEL OF INCOME
High
Medium/High
Medium
Medium/Low
Low

2.3%
24.2%
71.6%
1.6%
0.3%

Source: Observatorio de Empresa y Empleo (Labour and Business Observatory).

parks 12.1%; taking part in sports, 8.8%; visiting family or friends, 6.8%; enjoying gastronomy 5.6% and attending shows or sports events
4.8%; visiting spas 4.2% and casinos 1%.
Almost half of the British tourists who choose
Catalonia for their holiday or as a travel destination during the year are between 25 and 44
years of age, while close to 72% have a medium income and 24.2% a high income.
Their average length stay is 6.4 days, and
they spend an average of 115.7 Euros a day. In
2013, this market registered over 5.13 million
overnight stays and experienced a 7.1% growth
with respect to the year before.
British tourists favour popular beach destinations such as Lloret, Salou, Platja dAro and

Cambrils; city breaks in Barcelona; significant


sporting events; family holidays in nature; and
cultural interest and gastronomy routes.
Catalonia also boasts significant competitive
advantages when compared to other destinations trying to attract the British market; these
include its easy access via numerous flight connections from all British airports. It is a competitive destination and great value for money; it
benefits from the powerful Barcelona brand and
its location on the Mediterranean.
In 2015 special efforts will be made to promote its family, inland, mountain and cycling
tourism products to the British market.
Diana Ramn Vilarasau
Special WTM

| November 2014

71

PR

Citadines Aparthotels for a city


thats right on your doorstep

Convenience, comfort and


the freedom to organise
your day as you choose. Get
these elements right and you
have the perfect recipe for
the ultimate break both
for business and leisure
travellers. One of the best
ways achieve this is to stay at
an aparthotel. They offer a
home-from-home atmosphere
and allow guests to feel part
of the community.
From Paris to Barcelona and London to Cannes, Citadines has 45 aparthotel properties
at some of Europes top city centre locations.
They are designed to give business and leisure
guests complete freedom to explore the city independently. Each aparthotel has its own fullyequipped kitchen, allowing guests make their
own culinary choices. Their friendly and welcoming employees have extensive knowledge of
their local areas and are always on hand to help
and offer local insight.
This year, Citadines has completed refurbishments across several of its European properties. This includes the Citadines Ramblas
Barcelona. The 131 studios and apartments
have been completely renovated, with contemporary Mediterranean design in colours that
reflect the feel of Barcelona itself. The units are

also inspired by the Gaudi architecture that the


city is famed for. Each apartment has a fully
fitted kitchen, so guests can try their hand at a
spot of Spanish cookery.
Located on the world famous street La Rambla, it is among the best located places to stay
in the city. Surrounded by cafes, restaurants
and cinemas, guests will never be short of
options for things to do. The property also has
excellent transport links to many of the most
popular landmarks in the city, including the Basillica Sagrada Famlia and Parc Gell.
In addition to these renovations this year, Ascott has added two new Citadines properties to
their portfolio, in Germany: Citadines City Centre Frankfurt and Citadines Michel Hamburg.
Citadines City Centre Frankfurt, a 165 unit

property opened in March 2014. It is in prime


location at the heart of Frankfurts new European Quarter (Europaviertel) in easy walking
distance of the central station, congress centre,
concert hall and wideranging entertainment, dining, spa and shopping facilities.
Citadines Michel Hamburg opened its doors
to guests on 15 October 2014. This is Ascotts
fourth property in Germany, adding to its portfolio of properties in Berlin, Munich and Frankfurt.
The new 127-unit property has been designed
in a modern style whilst reflecting Hamburgs
maritime heritage. It is situated in Hamburgs
business district, home to thousands of companies. Citadines Michel Hamburg is also an ideal
starting point to explore the Hanseatic city.
Citadines is part of The Ascott Limited, the
largest international serviced residence owneroperator in the world. It currently has over
36,000 units across 85 cities worldwide, and
aim to have over 40,000 by 2015.
The perfect option of business and leisure
travellers, families and lone travellers, staying
with Citadines aparthotels is a great way to experience European cities at their finest.

www.citadines.com

72

Special WTM

| November 2014

YOUR PERFECT PARTNER


FOR YOUR PERFECT EVENT

w w w. eve ntscodorniu.com

Only 30 minuts from Barcelona and 40 minuts from Sitges

FIND US:
Stand B60

Madrid Destino promotes its new products and tourism attractions at the WTM

MAD

Madrid sets its sights on the British market


The United Kingdom is the second highest issuing market for the capital, with two digit increases this year

Madrid town hall, via the


municipal company Madrid
Destino, presents its news
and tourism attractions at
the World Travel Market
(WTM) at its own space
within the Turespaa stand.
In this way it hopes to secure
its position in a market
which is the second highest
source of international
tourists to the city.

adrid presents itself at the fair in London with its new hotel establishments
as its flagship, the most noteworthy
of which are those located within protected
buildings in the centre of the city, the result of
comprehensive refurbishments. Among these
is the first Indigo boutique hotel in the capital,
a brand belonging to InterContinental Hotels
Group, located on Gran Via; where Vincci will
open its third hotel in 2016 after the refurbishment of the Grupo Generali building. Marugal
has opened a 5 star boutique hotel this summer
Urso Hotel & Spa; while the new NeoMagna
also occupies a historic building in the middle
of the Salamanca neighbourhood; and soon to
open its doors is the Sidorme Fuencarral 52,
in the heart of the city.
The city will also be presenting the opening
of new restaurants and shops in its main tourism areas, its new cultural and leisure spaces
or its tourism products and services at this
years annual fair. Amongst these is the project
by Chinese company Wanda Group, property
of Wang Jianlin and the owner of the Plaza
de Espaa building, where it hopes to build a
shopping and leisure centre, even though they
are still in conversation with the regional government.
Sector professionals and the general public
attending the WTM will be able to take away
information and publications on the city in English, such as the guide Madrid. A way of life.,
which summarises the essence of the city: from
unmissable spots to the most surprising and alternative things to visit, with suggestions from
74

Special WTM

| November 2014

Madrids Gran Via is the chosen location for many new hotels opening in emblematic buildings.

celebrities from the world of culture, gastronomy, sports or fashion.


Over the four days the fair will run Madrid
Destino will hold work meetings with agents
and tour operators from the tourism industry,
such as road show organisers or international
public relations companies. It is also taking part
in the activities run as part of the Programme
for Affiliated Members which is being developed by the Worldwide Tourism Organisation. The municipal company occupies one of
the vice presidency positions on the Committee
for Affiliated Members.
In addition, and as part of its participation in
this fair, Madrid Destino will also attend the assembly of ETOA, the European Association
of Tour-Operators, as well as the workshop
Global European Marketplace (GEM), a leading networking event for the European tourism
industry.
British Market
The United Kingdom is the second best
source of international tourism for Madrid, with
286,319 visitors and 630,460 overnight stays
in 2013, according to data provided by the INE,
the National Institute of Statistics.
Over the first eight months of 2014 the capital
has welcomed 206,737 Britons, 11.3% more
than during the same period the year before, and

registered 455,770 overnight stays (+10.8%).


In addition, and according to the ranking of
tourism expenditure carried out by the Community of Madrid in 2013, the United Kingdom is the
fourth country as far as tourism spending in the
Madrid region accounting for 250 million Euros.

The city predicts that 2014


will be a record year after
having registered the
highest number of arrivals
in its history in August
Madrid predicts record figures at the end of
the year for tourist arrivals, after registering
the best month of August in its history with an
17.4% increase in the number of visitors and a
13.5% increase in the number of stays. And we
must take into account that August tends to be
one of the weakest months in the capital due to
the preference for sun and sand tourism.
This increase is mainly due to the Spanish
market which has experienced a 22% rise,
even though the number of international visitors has also risen by 13.5% accelerating the
trend it was already exhibiting.
Vivi Hinojosa

Its beautiful coastline and mild Mediterranean climate is made even more attractive by its rich
culture and the chance to enjoy nature, culture and gastronomy

LEV

The Spanish Levante presents a rich


and varied tourism offering
which complete the regions leisure options
with a well known range of restaurants and
wineries. It is also the perfect destination for
those who enjoy music festivals, as shown by
the Low Cost festival held in Benidorm, Arenal Sound held in Burriana, the reggae festival
Rototom SunSplash in Benicssim or the prestigious FIB.

Calpe is one of the most emblematic places in the Valencian Community.

The Valencian Community and the Region of Murcia stand


out thanks to their varied tourism offering both on the coast
as inland and for their wide variety of leisure options.

he Valencian Community has established


itself as a cutting edge tourism destination, with a great variety of leisure options.
It stands out due to the beauty of its coastline
featuring some 260 beaches, several of which
are urban beaches. The region boasts almost
3000 hours of sunlight a year and an average
annual temperature of 18 allowing visitors to
enjoy pleasant warm weather all year round. No
wonder that its sun and sand tourism attracts
over three million British tourists a year. The Valencian coast also stands out for its resources
and security, which have led it to be awarded
the greatest number of blue flags in its history,
a total of 135.
Just a few kilometres away from the coast,
the Valencian Community offers beautiful inland territory and the authentic flavour of villages which have maintained their cultural wealth
over the centuries.
In the field of cultural tourism, the Valencian
Community has a long history forged over millennia which has manifested artistically in the

form of the rock art of the Iberian Mediterranean


Basin, declared World Heritage by the UNESCO,
followed by the cultural influence of the Iberians,
Romans, Visigoths and Moors. There are three
material World Heritage Sites recognised by the
UNESCO in this region, la Lonja de la Seda in Valencia, the rock art of the Iberian Mediterranean
Basin and the Palmeral of Elche; and three intangible ones: La Mare de Du de la Salut Festival
in Algemesi, the Water Tribunal in Valencia and
the Mystery Play of Elche. There are also 1,585
Sites of Cultural Interest and 116 museums
which contribute to the interpretation of Valencias cultural heritage.
It is also a notable destination in which to
enjoy outdoor sports, from rafting to canoeing,
hiking or mountain biking, at one of its eight
BTT centres. The Valencian Community boasts
22 natural parks featuring diverse ecosystems,
wetlands, Mediterranean forests, islands, and
coastal and inland mountain ranges.
There are also seven natural springs with
mineral medicinal waters and 35 golf courses

Unlimited options in Murcia


The region of Murcia maintains year round
connections between San Javier airport and
the United Kingdom, making it an easy place
to visit.
In Murcia you can go to the beach in the
winter, and of course during autumn, but the
possibilities are endless when it comes to practising water sports in La Manga del Mar Menor,
taking hiking trails, doing some nordic walking
or cycling or even rafting down the Segara river
and through the protected Almadenes Canyon.
Other possibilities include taking a balloon trip,
paragliding or visiting the del Puerto Caves.
Cultural options include visiting the rock art,
monuments, churches, castles and medinas,
and for those seeking wine tourism, a wine
tasting on the Wine Route or even the wine
harvest. Other options would be excursions to
look for the best wild mushrooms, photography
days, historical or archaeological trips or bird
watching.
A unique and different activity is visiting the
La Union Mining Park, a privileged located in
the mountains where visitors can get to know
the whole process involved in the underground
mining industry of the 19th Century and travel
through over 4000 metres of tunnels by train.
For nature lovers, the region of Murcia holds
never ending sceneries to get lost in and forests
where you can choose to stay at hostels, camping sites and rural houses. Eat freshly picked
fruit for breakfast, make some bread from
scratch, learn how to grow organic vegetables
and savour traditional cuisine - these are just
some of the things you can do in Murcia.
If you prefer cities, the capital of Murcia
invites visitors to walk through its streets, discover its boulevards and charming shops and
its night-life, as well as its squares, or bars and
restaurants where you can dip into the local tapas culture.
Special WTM

| November 2014

75

PR

Touching Valencia, the catalogue


that presents all possibilities
The city and the province will be presented dynamically to international operators

All that Valencia has to


offer has been exhaustively
catalogued and brought
together in a new initiative
called Touching Valencia.
This will be used as a tool
to present to tour operators
and travel agencies the
wide range of places and
experiences that the
province and its capital have
to offer.

he Hotel Union of the Province of Valencia (UHPV) has made a considerable


effort to implement Touching Valencia;
it was their idea to establish the first ever
public-private partnership in the region. Even
though it is the hoteliers who have launched
the project, it will not be able to succeed without collaboration from public institutions and
travel agencies, the other private pillar that
supports this initiative.
The result is a catalogue - not a brochure
or a leaflet - that includes all of the provinces
attractions as well as the services to exploit
them; this catalogue is not considered definitive because during the presentations made
for the tour operators and international agencies, their opinions will be taken into account
as to what type of products they are really
interested in, so that gradually the final document is made as precise as possible. Because
here it is not only important to offer but to ensure the receptiveness of the buyer.
According to the President of the Hotel
Unions Marketing Commission, Javier Gallego, with this pioneering initiative in Valencia,
twenty tourist products considered to be the
most important of the province have been
chosen and they will be presented at different
specialised fairs to operators, who will then
discover the possibilities of the destination
and, at the same time, be able to specify their
preferences in order to establish improvements. Thus, Touching Valencia can be seen

76

Special WTM

| November 2014

The cover of the Touching Valencia catalogue.

as an open tool in its conception and dynamic


in its implementation.
Valencia, which has an excellent international standing for hosting many tourism
events in recent years, wants to take advan-

The Catalogue includes


twenty of the most
important tourism
products in the province of
Valencia
tage of the city and provinces reputation to
go a step further and attract tourism on a
more stable and continuous basis. Aware
that attractions and enticements are plentiful, it has set its eyes on the urban beach,
Valencia heritage and MICE segments which

will round-off the city-breaks segment that is


already being successfully exploited.
So, the Hotel Union considers Touching Valencia to be the best possible tool to achieve
this goal. Hence, it has successfully invited
the Generalitat (Autonomous Government)
through the Regional Ministry of Tourism, the
Provincial Council of Valencia and Turisme de
Valencia, to especially contribute in matters
concerning marketing and promotion. It also
advocates that local agencies devote efforts
towards offering services for incoming tourism
because currently they are only focusing on
outbound tourism.
In this regard, after undergoing a selection
process, Viajes Globus was finally chosen to
market the twenty packages developed for
this tourism product portfolio. These packages include a wide range of possibilities that
encompass everything the province and its

All that Valencia has to offer

he twenty products included in the Touching Valencia catalogue are wide ranging
and diverse with proposals like Legends of Valencia by train, an experience that lasts
for five days (four nights) and that takes you around the whole province, discovering
its historical legacy and the wonders of the future. There is another package based on a
train journey, Stories of the sea by train. Another possibility is Valencia Adventures and
flavours, which includes experiences from a balloon ride to a tasting of the popular Valencian horchata (tiger nut milk drink); The Valencia wonderful province photographic tour
also stands out, as does the programme Natural Heritage the Ayura-Cofrentes Valley, a
region to discover; another that is similar in features is Cultural Heritage The Borgias:
The myth born in Valencia. Changing contexts, this project promoted by the Hotel Union
also offers Urban Beach a pirates adventure for children.

capital have to offer, and they intend to satisfy the expectations and preferences of many
different tourist profiles. The products emphasise culture, in a broad sense; as well as everything urban tourism has to offer.

The Hotel Union,


Regional Ministry
of Tourism, Valencia
Provincial Council, Turisme
de Valencia and Viajes
Globus all collaborate in
this project
However, this is only the beginning: as the
packages that Touching Valencia will promote
hence forth are just the obvious highlights of
what the region has to offer; this will be rounded-off by new proposals according to the registration of events and products of all different
kinds (concerts and sport, gastronomic, cultural, etc events); this process is ongoing. The
essential idea is to identify tourist products, assess their chances of success and if so, add all
the attributes of a trip, such as accommodation
and transfers, and create new packages that
will then be marketed within the programme.
Longer average stays
One of the most important goals for the
partners of Touching Valencia is for visitors,
who arrive in Valencia, to stay for a longer
average period of time, from the current two
nights to three or four. In fact, all of the packages that will be marketed are for that duration. We consider it to be a medium and long
term job and its outcome will be to establish
the city and the province as reference destinations in those new market niches.
The other major challenge addressed in
this initiative is to make sure that international

travel agencies and tour operators understand


that Valencia is a destination to be enjoyed by
tourists throughout the year and not only during certain periods of it, like summer or during the celebrations of the popular Fallas.
To achieve this, together with the capitals
resources, the catalogue also includes products from other important tourist cities such as
Ganda, Cullerta and Xtiva amongst others.
In addition, it also includes elements of the
provinces specialised complementary services in segments such as culture, gastronomy,
sport, health, etc. But always connected to one
of the two types of tourism that will be introduced, urban beach and Valencia heritage
and that from now on will become known to the
British, German, Italian and French markets.
The Touching Valencia initiative is highly
likely to succeed because it is a public-private
partnership (the first of its kind in the tourism
industry in Valencia) and because of the enthu-

siasm and thoroughness all of the parties have


put into its development and implementation.
The province and the capital, which have a
great deal of experience when it comes to welcoming visitors, will see the number of travellers
to this part of the Spanish Levantine costal area
grow in the following years as they discover its
charms, expand their previous knowledge or
simply relive the nostalgia of a first trip marked
by the Touching stamp. Because, whoever
visits this region will come back for sure.

Sensations, Feelings and


Emotions in Touching Valencia
The Touching Valencia catalogue
includes in its pages, proposals of trips
for everyones liking and it considers the
preferences and constraints of couples,
single people and families. Thus, the
twenty packages it includes offer culture,
heritage and monuments, traditions,
nature and landscapes, museums, history,
myths and legends, gastronomy, oenology,
adventure, avant-garde, leisure, urban
tourism, shopping, health and wellness,
romanticism, active tourism and of course,
sand and sea. A world of sensations that
can be enjoyed by travellers from all over
Europe and the world.

The Colon Market, one of Valencias architectonical


treasures that can be visited by the tourists who travel
to the city.

Special WTM

| November 2014

77

PR

Benidorm, your winter sun destination


With plenty more to offer than just a great night out, this notorious Spanish town
has entertainment for the whole family, all year round
gastronomy; five major theme parks, and fun
for all ages.
Benidorm is a compact town, easy to get
around and with everything close at hand.
There are large public areas for recreation
and a leisurely stroll: Levante beach promenade, Poniente beach promenade, Elche Park,
Aigera Park, Serra Helada Nature Park and
its beaches. Due to its privileged position and
great variety of landscapes with contrasts of
coast and mountain, there are places of spectacular beauty to visit within just a few kilometres of Benidorm.
Benidorm boasts 5 gently-sloping beaches
with crystal clear waters, and pleasant temperatures for swimming in any season. Each year
they receive awards for quality, safety, cleanliness and amenities.
The two main beaches have a privileged
south-facing position providing long hours of
sunshine every day.

Benidorm is located on the Costa Blanca on the shores of the


Mediterranean. With its exceptional micro-climate visitors
can enjoy sunshine and pristine beaches all year round.
Even in the cooler months, the water temperature remains
constant and suitable for swimming. The wide variety of
facilities available, safe shallow waters, fine golden sand
and scrupulous cleaning, make them some of the best local
beaches on this coastline.

he viewing point of Benidorm, which


overlooks the towns bay, has earned
its name, the Mediterranean Balcony,
where nature enchants with wonderful panoramic views: the island, three of the five beaches, the horizon and borders of the town. The
reflection of the sun on the sea stirs feelings
of warmth and well- being, which will relax and
motivate you to continue to discover what Benidorm has to offer.
The resorts excellent value for money and the
variety of accommodation, entertainment, shopping, sport and dining, is ideal for all age groups.
Its facilities are specially designed to meet the
needs of our visitors. High-quality hotels are
constantly being improved and updated and
are complemented by eleven campsites and
numerous holiday apartments.

78

Special WTM

| November 2014

Benidorm has a wide range of quality accomodation which guarantees the trust of
anyone wanting to choose from the enormous
selection of lodgings that this Cosmopolitan
town possesses. Benidorm high-quality hotels are constantly being improved and updated, that offer more than 41.000 beds, an
extraordinaire offer of apartments to satisfy
every pocket and eleven campsites for those
who prefer direct contact with nature.
Benidorm hotels are tailored to British customs, for that reason, every year thousands
of Britons choose Benidorm as their holiday
destination.
Benidorm offers a wealth of leisure services with all kinds of shops (fashion, footwear,
accessories, gifts, crafts); night and day entertainment; sports; local and international

Levante Beach
Renowned throughout Europe, it has more
than 2 km of fine golden sand. It has all the
amenities needed to ensure maximum comfort
and enjoyment: specially-equipped areas for
disabled guests, sunbeds, wooden walkways,
playground areas, beach library, foot showers,
life guard service and first aid centre. This area
of Benidorm is where most of the accommodation, restaurants and bars are located, and
offers a huge range of entertainment during the
day and night.
Poniente Beach
With splendid crystal clean waters and more
than 3 km of fine golden sand, it is located in a
quieter area than Levante. There is a full range
of services and leisure facilities, such as floating platforms with slides out to sea in high season, the beach library, specially-equipped areas for the disabled, life guards and play areas.
The unique design of Poniente beach promenade recreates the shape of the cliffs and
waves in the sea with different coloured sections, making it a memorable attraction to visit.
Mal Pas Cove
Located between the old town and Poniente beach this small cove beach is 120m
long and is accessed from the port or the
steps of the castle.
From the nearby port you can take a boat

trip to Benidorm Island and admire the stunning sealife.


Ti Ximo Cove
This tiny cove beach 60m long combines
sand, pebbles and rock and is located at the
foot of Serra Helada. An ideal location for diving
enthusiasts.
Almadrava Cove
This is a natural cove 100m long with fine
sand located in a rustic setting at the foot of
Serra Helada. With clear waters and rocks, it
is full of aquatic life. An ideal place to practice
snorkelling or nudism.
BENIDORM GASTRONOMY
The richness and variety of the cuisine in
Benidorm has developed thanks to the success and influence of our ancestors and other
cultures, all of which have left their mark on
the local gastronomy. As a result, the influence of international cuisine, culinary traditions inherited from the Arabs, the legacy of
merchant mariners, as well as the typical cuisine of local fishermen and traditional dishes
from inland areas, results in an extraordinary
range of flavours, aromas, textures, and colours to suit all palates.
Tapas in Benidorm: Tapas is a very informal, traditional Spanish way of eating. With an
endless variety to choose from, Tapear is a
great way to meet up with friends for lunch or
dinner. Benidorm has a huge range of bars,
pubs and local tapas and snacks to complement fine Spanish wines, Denominacin de
Origen (quality classification system of origin).
Dining out: Rice and fish dishes, along with
vegetables and homemade desserts are some
of the delicious specialities youll find in the restaurants of Benidorm.
The red mullet and pumpkin rice( senyoret
rice ), rice with anchovies and spinach, the Pebrera talladeta (peppers, tomato, aubergine )
are typical local dishes.
In recent years, Benidorm has hosted numerous gastronomic events and activities with
the aim of offering the best of local cuisine to
visitors and locals alike at great value prices.
Spoon days (offering a variety of different
stews), and Tapas & Skewers Competitions,
and Gastronomic Rice Days are some of the
popular events on the calendar for Gastronomic
Benidorm.
LEISURE
Over the last 60 years Benidorm has grown
into a successful leisure resort to satisfy the
needs of all. Benidorm offers Young and Old
alike a range of experiences that will not be forgotten until the next visit! Once again, the rich
combination of customs, cultures and people

create the unique hedonistic and cosmopolitan


character of the town of Benidorm, where there
is something for everyone.
Numerous disco-pubs, avant-garde nightclubs offering the best DJs and late night entertainment reflect the sparkling nightlife to be
enjoyed in the town that never sleeps. With
areas to showcase new trends, Levante beach
is the place to go for the perfect night out ..
and also the ideal place to welcome the sunrise
with breakfast on the seafront.

slides, jacuzzi, swimming pools and many


other attractions, visit Aqualandia or Aqua Natura! It is a must if you are with friends or relatives in Benidorm. Do you prefer something quieter and you love animals? Then, Terra Natura
is perfect for you, with its different themed areas and more than 200 animal species from
all over the world. Do you prefer the dolphin
and sea lion shows? Visit Mundo Mar, which
combined with Terra Mitica, is a perfect deal.
Prepare yourself for experiencing great fun and

In the Rincon de LOix, a wide variety of establishments cater for foreign visitors with menus, cocktails and music reflecting the tastes
and trends of the countries of origin.
In Benidorm you can listen to live music in
the late afternoon in your swimwear at one of
the local establishments, enjoying a respite
from the beach heat and a sunset with music.
Those not so young also have plenty to
choose from: Cafes with live music and entertainment on the seafront and throughout the
town, as well as hotels, restaurants and other
establishments where the fun is guaranteed.
A visit to Benidorm Palace is an essential
night out for dinner and a high-quality show:
glitter, feathers an array of music and colour,
top international artists make up this awardwinning show, which is renowned throughout
Europe.
The Benidorm Low Festival started in 2010
and has since become a major event on the
summer festival circuit. The town is filled with
music with a list of prestigious artists from the
national and international scene. Concerts take
place in an outdoor arena with three different
stage areas, with non-stop performances over
the three day event.

entertainment. If you visit this park, dont miss


out the longest wooden roller coaster in Europe. How many Mediterranean resorts offer 5
theme parks in the same town?

THEME PARKS
Would you like to visit our 5 theme parks? If
you want to spend a day in a water park with

www.visitbenidorm.co.uk
@visitbenidorm

Fiestas
Benidorm is a multicultural town and home
to people from many parts of Europe who
have chosen to live here. This explains why
Benidorm hosts so many festivals of different
traditions and origins. The longest established
events are traditional local Fiestas, such as the
Benidorm Patron Saint Fiestas (November), in
honour of the Virgin of Suffrage and St James
whose main highlights are: the staging of the
Finding of the Virgin of Suffrage (declared a
special touristic fiesta of interest in Valencia region), offering of flowers, parade of floats and a
grand fireworks display.

Special WTM

| November 2014

79

Coln, a new tourism hotspot in Madrid

PR

Madrid: a destination with something


new to offer every day
Madrid is famous for its very
diverse neighbourhoods:
el Barrio de los Austrias,
steeped in history; Chueca,
a dynamic and thriving
community; La Latina,
vibrant and multicultural; or
the chic and stately Barrio de
Salamanca. A string of new
venues which have opened
their doors in the last few
months in the environs of
the Plaza de Coln, in the
Barrio de Salamanca, have
placed the spotlight on this
part of the city. Culture,
food, shopping and leisure: a
rich and innovative offering
for all.

adrid is a destination with something


new to offer every day and which never
fails to surprise its visitors. It is a wellknown fact that Madrid boasts art galleries and
museums on a par with some of the best in the
world, that eating out in Madrid is a rich and
varied experience, with some of the best local
and international chefs and highly innovative
restaurants and food halls, and that Madrid is
also a great shopping destination, from luxury
designer fashion to shops offering the latest in
state-of-the-art products and design.
Madrid is a dynamic, bustling, vibrant and
welcoming city. Walking through its streets
is like walking into our history, living unique
experiences, soaking up the joie de vivre of
the madrileos, and being surprised by the
unexpected.
One of the latest additions to all of this is the
resurgence of the Plaza de Coln and its surrounding areas, close to the city centre. Due
precisely to its central location, this square is
famous for holding all sorts of events, and for
acting as a central meeting place for all. Part
80

Special WTM

| November 2014

of the Barrio de Recoletos, the Jardines del


Descubrimiento (the Gardens of Discovery) in
the Plaza de Coln boast three large concrete
block sculptures watched over by the statue of
Christopher Columbus (from whom the square
takes its name). This large green space commemorates the discovery of America, and also
houses the largest Spanish flag in the world.
The iconic Torres de Coln are part of Madrids distinctive skyline.

There are many reasons why this area has


become a new tourist hotspot and the place
to be in Madrid. First and foremost, the reopening of the newly refurbished National Archaeological Museum. Following six years of
building works, the museum is now a modern and attractive venue bringing history and

archaeology closer to the general public. The


exhibition areas have been significantly extended and the museums permanent collection is now displayed over an area of nearly
10 000 m2 divided into 40 display halls. This
refurbishment places the museum on a par
with other major European centres and considerably enhances the Paseo del Arte, or
Madrids golden triangle of art, as a firm addition to the citys cultural offering. A temporary exhibition on the last voyage of the frigate
Nuestra Seora de las Mercedes, which sank
in 1804 and has now been recovered by the
Spanish government after a successful lawsuit
against the salvage company Odyssey, is open
until November.
On the squares lower level is the Fernn
Gmez Theatre, serving as the citys cultural
centre, a pioneering multi-purpose hall for the
performing arts and other cultural activities.
Adjoining the Plaza de Coln on the Paseo
del Prado are three of the worlds premier art
galleries: the Prado, the Thyssen-Bornemisza
and the Reina Sofa. In November the Prado
Museum will open two major temporary exhibitions: Titian: Dana, Venus and Adonis.
The early poesie and Goya in Madrid. From
October, the Thyssen Museum houses an
exhibition on the French designer Hubert de

And of course the more established venues


are still there, such as the Hard Rock Caf
themed restaurant, and the art deco El Espejo
pavilion on the Paseo de Recoletos boulevard.
If shopping is your thing, close to Coln is
the golden mile, a world of luxury. This is
Madrids own shopping paradise, in one of
Madrids most chic and elegant areas. Some
of the most renowned Spanish and international boutiques can be found in the streets
of Goya, Serrano, Velzquez, Jorge Juan and
Ortega y Gasset. If you prefer something more
avant-garde, take a tour of the shops in
Almirante and Montesquinza streets, where
more alternative designs are on display in
shop windows.

Givenchy, and will in November open an exhibition on American Impressionism. The Reina
Sofa Museum is currently showing several
exhibitions of a more modern nature.
But Madrid is not just about culture. It is a
vibrant city where fun is guaranteed throughout the day and until the early hours of the
morning, meaning that there is always something for the visitor to enjoy in a dynamic, open
and festive environment. Not for nothing have
new venues been appearing in and around the
Plaza de Coln.
One of these is Platea, a large food leisure
centre created in what was before the Charles
III cinema hall. Covering an area of 5800 m2
which can accommodate up to 1100 people,
it is divided into five floors with a variety of
culinary offerings and cuisines, fit for all palates. At Platea you can savour food by three
of Spains greatest chefs who together hold
six Michelin stars and 11 Repsol Guide suns:
namely Paco Roncero, from Madrid, Pepe
Solla, from Galicia, and Marcos Morn, from
Asturias. Sweets are provided by Mam Framboise, and the cocktail bar has been designed
by barmen Diego Cabrera and Luca Anastasio.
The old cinema stage has been kept and to offer live performances. Platea can be accessed
from Goya, Hermosilla and Marqus de Zurgena streets.
Another leisure venue which has recently
opened its doors close to this square is Casino
Gran Madrid, where those who enjoy gambling
and the general public can enjoy an evening
with a difference. Greeting us as we go in is a
large statue of a lucky frog, by sculptor Eladio
de Mora, better known as dEmo. The Casino
houses the Columbus restaurant, managed
by the Michelin-starred chef and this years

winner of Spains National Gastronomy Award,


Mario Sandoval.
Also new in the Plaza de Coln area is the
Caf Coln, a cosy, sophisticated venue in
which to enjoy a drink with friends after work,
a bite to eat at its grand bar, or sophisticated
and creative -la-carte dining. Oh Bla Bla, in
nearby Gnova street, is yet another addition
to the culinary scene.
But this is not all that the Plaza de Coln
area has to offer. The Meli Fnix hotel is
home to the Dry Martini cocktail bar, by Javier
de las Muelas, one of the most prestigious
barmen in Spains cocktail scene, whilst the
NH Sanvy hotel offers high-end Japanese cuisine at its 99 Sushi Bar.

And a mere five minutes from the Plaza de


Coln, of course, is the Retiro Park and the
Puerta de Alcal, in the Plaza de la Independencia, where we can have a drink on one of
the many terraces to be found there.

Special WTM

| November 2014

81

PR

The region promotes Sephardic, Monastic, Pastoral and Cross Border cuisines

Extremadura shines for its gastronomy


and Cceres is its central star
city of Cceres emphasising that Cceress
portfolio shows the importance and variety of
the genuine agro-food product. Cceres has
8 Protected Designations of Origin: Dehesa
de Extremadura Iberian Cured Ham (D.O.P),
La Torta del Casar cheeses, Ibores Cheeses,
Gata-Hurdes Olive Oil, Vera Paprika, Jerte
Cherries, Villuercas-Ibores Honey and Ribera
del Guadiana Wine and 2 Protected Geographical Indications: Beef from Extremadura
and Lamb from Extremadura (CorderEx). All
of the agro-food products have the following
in common: natural origin and quality, together with a traditional elaboration that has
lasted throughout time.

Cceres has the best conserved historical artistic and monumental site in the Iberian Peninsula.

The quality of Extremaduras cuisine is so high because of the


raw material available in the region and has evolved from the
strong influence of the different cultures that have passed
through the region throughout history. The declaration of
Cceres as the Spanish Capital of Gastronomy in 2015 has
been the recognition of a unique offering.

xtremadura has set gastronomy, nature


and culture as its three priorities in matters of tourism. The region has a lot to
offer when it comes to these three areas, and
British visitors will undoubtedly be able to see
this for themselves when visiting this wonderful region.
The designation of Cceres as the 2015
Spanish Capital of Gastronomy has been the
recognition of years of great efforts made in
culinary tourism in Extremadura; a strategy
carried out jointly by both public organisations and the private sector. The goal is to
turn the region into a fashionable international gastronomic destination, since it has
already become a standard in this sense.
Cceres was designated Gastronomy Capital in October, a distinction it will enjoy during
82

Special WTM

| November 2014

the whole of next year. This award, given by


the Spanish Hotel Federation (FEHR) and the
Spanish Federation of Tourism Journalists
and Writers (FEPET), intends to consolidate
Spanish cuisine and gastronomy as an important asset of the tourism industry for the
promotion of economic activity, cultural value
and the awareness of people.
Cceress candidacy was encouraged by
the citys Town Council together with the
Provincial Council and the Regional Government and it also counted on support from the
Spanish World Heritage Cities group and the
Federation of Extremaduran Municipalities
and Provinces (Fempex).
In their assessment, the jury evaluated all
of the candidate cities strengths and weaknesses, favouring the activities offered by the

Cceres offers an
extraordinary setting
for the celebration
of congresses and
conventions, as well as an
incomparable attraction
for individual tourists
who will never forget its
gastronomy and culture
The strong backing given to the Candidacy
of Cceres was greatly taken into consideration, due to the support received from public
institutions as well as strong popular support
and support from the hotel and agro-food industries. The activities related to the capital
status will have a budget of 500,000 EUR, an
amount that has doubled since the first predictions and in general, the Government of
Extremadura will allocate an important part of
their budget to promoting gastronomic tourism in the region.
The Regional Strategic Culinary Tourism
Plan develops innovative tourism products
such as the Unique Culinary Routes, the museums and culinary interpretation centres (for
paprika, the only one in the whole world, and
for the Jerte Cherry) and the promotion of
cuisines as unique as Sephardic, Monastic,
Pastoral and Cross border cuisine.
The originality of routes such as the Route
of Cured Iberian Ham from Dehesa Extremadura (Ruta del Jamn Ibrico Dehesa de

Extremadura) with workshops on how to cut


ham and photographic excursions in Dehesa;
the Route of Ribera del Guadiana wine; the
Route of Isabel la Catlica (Isabel I of Castile) or the international Route of the Tagus
with cross border cuisine, was highly valued
by the jury.
It also pointed out that: Cceres is an
example of how to fuse culture, tourism
and gastronomy. Cceres was declared a
UNESCO World Heritage City because of its
outstanding medieval town; it is a member
of the Network of Jewish Quarters and it is a
must stop in the traditional and busy Ruta
de la Plata (Route of Silver). Cceres is a
real national treasure and the perfect place
to host internationally renowned gastronomic
and tourist events. The city without a doubt
offers an exceptional setting for congresses
and conventions as well as an incomparable
attraction for individual tourists who will never forget its gastronomy and culture.
A strong tradition of food
The great number of different cultures
that have passed through this region have
left their mark on Caceress gastronomy
and they have influenced traditional cuisine,
which arouses a whole new world of sensations. Romans, Arabs and Jews bequeathed
their recipes that merged with the traditional
cuisine from Extremadura, creating a cuisine
that is a fusion of cultures. This mixture is
especially reflected in sweet pastries such as
honey-coated fritters, roscas, perrunillas
and flores (flowers).
The influence of pastoral food is reflected
in Cceres through emblematic dishes such
as migas de pastor (Sheppards crumbs) or
stews made from game such as venison stew

The Torta del Casar is one of the three cheeses from Extremadura with designation of origin.

or rice with hare and fish dishes such as fish


mojo or fried tench.
A more refined and elaborated cuisine
emerged from the monasteries, monastic
cuisine or convent-style cuisine, with very attractive dishes like partridge or cod made the
Alcntara way. It is also important to mention the Portuguese influence in cross border
cuisine that is reflected in cod dishes and
sweets such as Serradura or Tisel.
World heritage site and privileged
natural environment
Culture and nature are the other two tourist segments that Extremadura wants to focus on in the coming years to demonstrate its
best attributes and share these with its visi-

The pasture is part of Extremaduras great natural gastronomic resource.

tors, who are always given a warm welcome


in this region.
Cceres, declared a World Heritage City by
UNESCO in 1986, is home to the best preserved historical artistic and monumental
sites in the Iberian Peninsula and the third
best in Europe. The city played a major role in
the Middle Ages and the Renaissance, periods from which it has inherited an incomparable legacy that can be seen in its numerous
palaces. The Roman and Almohads influence
can also be seen in its streets and buildings.
Apart from its deep historical heritage, it is
also important to mention Caceress stimulating cultural agenda, with interesting attractions such as the WOMAD Festival, the
exhibitions at the Helga de Alvear Visual Arts
Centre, the Classical Theatre Festival, The
South Forum, the San Jorge (Saint George)
celebrations and its Holy Week, declared a
Festival of International Tourist Interest.
Regarding its great natural wealth the region is full of attractions, its main exponent
being the Monfrage National Park, a must
see for those passionate in ornithology and
Mediterranean flora. This unique natural
area, which is part of an area declared a
Biosphere Reserve by UNESCO in 2003, is
located in the triangle formed by the cities of
Plasencia, Trujillo and Navalmoral de la Mata
with the river Tagus as its backbone.
The bountiful produce of the region of
Extremadura makes it a great natural larder
that yields the products that give its dishes
their exceptional flavours. Its extensive olive
groves, its pastures, fruit trees and forests
are the unique ingredients for an original and
nutritious gastronomy your palate will never
forget.
Special WTM

| November 2014

83

PR

Gipuzkoa, So small, so big

With a marked own identity


and gastronomy as its
banner, Gipuzkoa gathers big
charms in a small territory.
With regard to extension,
Gipuzkoa is the smallest
historic territory in the Basque
autonomous Community and
in Spain. Gipuzkoa has 701,056
inhabitants, located in the Bay
of Biscay, in the Atlantic axis,
its 2,000 square kilometres
has seven rivers as their
backbone (Bidasoa, Oiartzun,
Urumea, Oria, Urola and Deba),
which begin to flow in the
nearby mountains.

he 86 kilometres of Gipuzkoas coast alternate the cliffs formed by the erosion,


clean beaches, and fishing ports with a
great tradition. From the blue to the intense
green of the inland, mountain lovers or those
keen on a calm hiking have endless routes
among farmhouses, hermitages, and middle
summits.

Gipuzkoa Coast
Gipuzkoa has 17 beaches which are clean,
comfortable and mostly urban. They are essential to enjoy the beauty of the Cantabrian Sea
in the summertime or for relaxing walks by the
waves in winter. The beach at Zarautz, the longest, and the beach of La Concha in Donostia,
the most elegant, are the two most well known.
But there are many others, from Saturrarn (in
Mutriku) to Hondarribia, for the visitor to choose from. Gipuzkoas 86 kilometres of coast
alternate sand with urban centres and coastal
mountains, such as Mount Jaizkibel, that take
the colour green right down to the sea. The
cliffs between Deba and Zumaia are spectacular geological formations called the flysch
and the rasa mareal.
Green Gipuzkoa
Surrounded by mountains and proud of their
historical and monumental heritage, the inland
valleys have been able to preserve their way of
life and Basque traditions. The intense greenery of its pastures, sprinkled with farmhouses,
the typical Basque agricultural unit, intermin84

Special WTM

| November 2014

gles with thick forests, mountain ranges and


caves. Two natural parks, Aizkorri, boasting
the territorys highest peaks, and Aralar, with
the unmistakable silhouette of Mount Txindoki,
surround it to the South and East.
Our gastronomy
Apart from a sightseeing tour through Gipuzkoa, enjoying its taste is a must. Chefs from
Gipuzkoa, such as Arzak, Subijana, Berasategi
and Aduriz, amongst others, have given the
province international reputation. Gipuzkoa
proudly holds 16 Michelin Stars, and it therefore has the highest proportion of Michelin Stars
per capita in the world.

Markets
The kitchens raw material can be found in the
Wednesdays Farmers Market in Ordizia (held
every Wednesday), the Saturdays Market in Tolosa, or the countless fairs and markets spread
over the month. The Wednesdays Market in Ordizia provides a reference for the rest of the province, as its pricing of farm products will serve as
a pricing reference for the whole week.
Cider bars
The typical cider bars are unique places because of the menu based on salt cod and cutlet,
a good atmosphere and the cider of the (casks).
The tourist has the chance to know better
the Sagardoetxea and have lunch at a cider
house (the tour includes a guided visit to Sagardoetxea, an activity depending on the season of
the year, tasting of cider, must and Sagardoz
Liqueur, lunch at a traditional Cider House and
a present with a selection of products.
Txakoli
A wine made in Gipuzkoa. Txakol is a
young, fruity white wine, typical in Gipuzkoas
gastronomy and elaborated from local grapes.
Its consumption has shot up during the last
years under the Designation of Origin GetariaTxakol, and it is now possible to find it in
the wine cellars of the most renowned restaurants and taverns of the territory. The Txakoli Route goes along the coastal towns of Aia,
Zarautz and Getaria and those visitors wanting
to discover Txakolis wine-making secret will be
pleasantly surprised.

Love San Sebastian


tend their recipes and products to make an art
of gastronomy. Thats what has earned us our
widespread fame; the quality of our cuisine is
well known right to the other side of the earth.

Some people consider this balanced combination of small mountains,


manor buildings, and sea as one of the most beautiful cities in the
world. Since the Cantabrian Sea is almost one donostiarra (people
from Donostia, San Sebastin in basque , the language that a lot of
basque people speaks). The city is located around La Concha Bay,
protected against the swell by the Santa Clara Island, and embraced
by Mounts Urgull and Igeldo. The changing colours of the bay, skirted
by La Concha and Ondarreta beaches, always dazzle everybody.). San
Sebastian is Gipuzkoas capital.

an Sebastin city overlooks the sea and,


with a bit more than 180,000 inhabitants,
keeps a human scale. We can get to most
of the interesting places on foot, going through
the promenades and pedestrian axis. Another
formula with a growing popularity is the use of
bikes and its network of bidegorris (cycling
lines). Donostias splendor during the Belle
poque, when it was a place for the European
aristocracys summer holidays, has left beautiful constructions, such as the Grand Casino
(present Town Hall), the Miramar Palace,
summer residence of the Court, or the bridges
over the Urumea River. The houses of the Old
Quarter, full of bars and restaurants, date from
previous times.
In the Old Quarter, the local passion for
gastronomy is palpable. From the miniature
cuisine of the pintxos to the restaurants of the
creative cuisine masters, good eating is one
of Donostias commandments. Another distinguishing element is the intense cultural life,
going from small performances in the different
quarters to great events, such as the Jazzaldia, the Musical Fortnight, or the International Film Festival.

In 2016, Donostia-San Sebastian will be the


EUROPEAN CAPITAL OF CULTURE.
San Sebastin is a cultural, tourist, service,
and congress focal point. Many of these events
are celebrated in the Kursaal Palace. The two
glass cubes provide an avant-garde image to a
classical setting that also offers contemporary
shapes in the sculptures by Eduardo Chillida
(the Wind Comb) and Jorge Oteiza (Empty
Construction) that, as the donostiarras and the
visitors, show above the sea.
Gastronomy
Gastronomy is an art and a feature that
sets San Sebastin apart. Our chefs lovingly

In fact, of the seven 3-Michelin star (the


highest there is) restaurants in Spain, three are
here in our city, home to another great selection
of establishments holding a total of 16 Michelin stars where you can enjoy the excellent fare
dished up by the citys culinary artists. San Sebastin is [one of the cities in the world to hold
the highest number of Michelin stars per
square metre (only beaten by Kyoto in Japan,
and well ahead of cities like Paris and Lyon).
The pintxos, miniature cuisine
The pintxos in the bars of the city and other
places turn high cuisine into small and irresistible doses. Gipuzkoa, and above all, its provincial capital San Sebastin, is a world reference in miniature cuisine. Delicious pintxos
are displayed temptingly on hundreds of spectacular bar tops. In their traditional form, like
the classics, spanishomelette, or in their more
sophisticated form raised unanimously to the
category of signature cuisine-, visitors are spoilt
for choice when it comes to places to taste this
aspect of gastronomy of Gipuzkoa.
They say about us
Cond Nast Traveller: Top 25 cities in the
World Readers Choice Awards, 2013: 5th position: San Sebastian
Saveur: The Saveur Culinary Travel Awards
2013, restaurants and dining cities smaller
than 800,000 experts choice: San Sebastin
CNN: 11 places to go in 2014: San Sebastian.

For further information


www.visitgipuzkoa.net
www.sansebastianturismo.com

Special WTM

| November 2014

85

Spanish languages effect on tourism

REP

Language tourists as ambassadors


of the Spain brand
by Peter Jordan, spokesperson for WYSE Travel
Confederation, it includes learning about the gastronomy, culture, art and traditions of the place in
question and implies a much more significant
psychological and emotional connection with the
destination than for the traditional tourist.
In fact the UrbanTur 2012 report, produced by
Exceltur analyses the growing relevance of language tourism on an urban scale due to the notable number of foreign tourists it mobilises and
their profile (young people who become potential
destination ambassadors), as well as the significant impact associated to their long stays.

Language tourism stands out for its youth, its long stays, its high level of satisfaction and repeat custom, as well as
the likelihood to recommend the destination.

Language tourism is becoming more and more relevant, given


the growing number of people who study Spanish as a second
language the world over. Tourists who visit the country to learn
the language are typically young, they stay for a long period
of time, even off season, they show high levels of satisfaction
and repeat custom, and are also very likely to recommend
the destination to others. In summary, they play the role of
ambassador for the Spain brand.

ccording to the latest statistics available,


over 950,000 tourists travelled to Spain
in 2012 with the intention to study, a
figure which represents a 25% increase with
regards to the previous year. Their stay in the
country lead to a tourism expenditure well over
2,000 million Euros, and grew by 28% when
compared to 2011 with an average amount
spent per person of over 2,000 Euros.
No wonder that, according to data provided
by the Cervantes Institute, Spanish is the second most studied foreign language in the world,
second only to English, with over 14 million students across 90 countries during 2013.
The markets which send the highest number
of students to Spain include France and Italy,
together with Germany in Europe, while the
United States also sends a high number. In recent questionnaires students expressed a rate
of satisfaction of 8.5 out of 10.
This expanding market presents various
86

Special WTM

| November 2014

advantages, not least an average expenditure


which is well over average, thanks in part to
the longer average stay, as well as the loyalty
shown to the destination. Once at the destination they tend to enjoy complementary activities
of the urban, gastronomic type etc which is why
the experts recommend creating tourism products which combine language learning with
other options.
In fact, this is already a reality in France
where language learning is combined with wine
and food activities; and in Spain, in Santiago
de Compostela students can combine their
learning with the Camino de Santiago or with
flamenco in Malaga. This also encourages the
tourist to visit other nearby destinations.
Psychological and emotional
connection
But language tourisms impact goes much
further than quantifiable data, as pointed out

In 2012 over 950,000


tourists travelled to
Spain for study purposes,
25% more than the
previous year
In this respect UrbanTur evaluates the development of centres for Spanish language learning, and finds Salamanca to be the best in this
respect, followed by Barcelona, Madrid, Malaga
and Seville. On a different note, it values how
attractive university education for foreigners is,
and has Barcelona leading the score board followed by Madrid, Valencia, Granada and Seville.
Madrid Destino itself analysed the characteristics of tourists arriving in the city for study
reasons in 2013. It found that 54.8% were between 15 to 24 years of age and 37.6% were
25-44. As for the duration of their stay, 37.7%
stayed between 92 and 365 nights and 17.1%
29-91 nights. 62.9% were women and 35.1%
travelled to Madrid on their own.
Study Tourism
Language learning is considered part of socalled Study Tourism. A countrys educational
offering shows that it can become a significant
tourism attraction which destinations should
make the most of. Last year the website Studyinspain.info was launched in Spain, an initiative
which hopes to promote this kind of product.
The fact is that Spanish destinations have
significant potential to grow and improve what
they offer this segment, thereby benefiting their
competitiveness and differentiation.
Vivi Hinojosa

Special WTM

| November 2014

87

Company
Address
ABBA HOTELES
BERLIN, 51
AC HOTELS BY MARRIOTT
PARQUE EMPRESARIAL LA FINCA. P CLUB DEPORTIVO 1, EDIF. 17
ACCOR HOTELES
RIBERA DEL LOIRA, 56-58, 4
(SOFITEL/PULMAN/ M GALLERY/NOVOTEL/MERCURE/SUITHOTEL/IBIS/FORMULA1)
ACEVI HOTELS
VILLARROEL, 106
ACTA HOTELS
MUNTANER, 262 ATICO 2
ADRIAN HOTELES
PARIS, S/N
AFINIA HOTELES
RAMBLETA PARE ALEGRE, 98
ALEXANDRE HOTELS
AVDA. MARIA FORTUNY, 70, 2
ALLSUN HOTELES
FLUVIA, 7
ALMA HOTELS
MALLORCA, 271
ALTAMAR HOTELS & RESORTS
AVDA. LA CORNISA, 21
AMIC HOTELS MALLORCA
VISTA ALEGRE, 1
ANDILANA LEISURES & HOTELS
PASEO MADOZ, 5, 1 1
ANDRIA HOTELES
AVDA. CAPITA NEGRETE, 49
ANIMA HOTELS
CESAR MARTINELL, 2
APSIS HOTELS
AVDA. TIBIDABO, 6
AQUA HOTEL
AVDA. DEL MAR, 16
AR HOTELS & RESORTS
AVDA. JUAN CARLOS I, 48
ARANZAZU HOTELES
PRINCIPE, 2
ARCEA HOTELES
LA ARQUERA , S/N
ARTIEM FRESH PEOPLE HOTELS
CAPIFORT 6 BAJOS
ARTURO HOTELES S.A.
CTRA. COLMENAR VIEJO, KM.14.500
AS HOTELES
AVDA. DIAGONAL 579-585, 5 PL
ASUR HOTELES
AVDA. PRINCIPE DE ASTURIAS, S/N
ATLANTIS HOTELS & RESORTS
AVDA GRANDES PLAYAS, S/N
AXEL HOTELS
CONSELL DE CENT, 263, ENTLO 1
AXOR HOTELES
CAMPEZO, 4
AZ HOTELES
CAMI VELL DE BUNYOLA, 43, LOCAL 13
AZULINE HOTELS
AVDA. IGNACIO WALLIS, 21,4
BALNEARIOS RELAIS TERMAL
JOSE ANTONIO S/N
BALNEARIOS TERMAEUROPA
JOAQUIN VELASCO S/N
BARCELO HOTELS & RESORTS
JOSE ROVER MOTTA, 27
BE LIVE HOTELS - LUABAY
ENRIQUE GRANADOS 6
BEACHCOMBER HOTELS
MARTIN DE LOS HEROS, 77, 2 EXT. DCHA.
BEATRIZ HOTELES
CONCILIOS DE TOLEDO, S/N
BED4 HOTELS (GRUPO AM)
ETXABURUA 25 BAJO
BEST HOTELS
BOSC DEL QEC, 2 BAJOS. OF. BEST HOTELS
BEST WESTERN SPAIN HOTELS, S.L.
AVDA. GENERAL PERON 26, ESC.1-7 DCHA
BG HOTELS
GOLETA, 7
BLAU HOTELS & RESORTS
MANUEL AZAA 38
BLUE SEA HOTELS
gremi dusters, 33, of. 223
BLUEBAY RESORTS
GRAN VIA ASIMA, 6. POL. SON CASTELLO
BOI TAULL RESORT
AMIGO, 14-16
BONDIA HOTELS - HOTENCO
ANIMES, 22
BQ HOTELES
CORB MARI, 22
BUCOLIC HOTELES
B LA PLAZA, 25
BULL HOTELS
ALFREDO L. JONES, 40
CARRIS HOTELES
PRAZA DO TOURAL, 10, 1 PL
CASTILLA TERMAL
PAGO DE SANCTI SPIRITUS, S/N
CATALONIA HOTELES
CORCEGA, 323
CELUISMA S.A
AVDA. DE PORTUGAL, 7 - BAJO
CENTRHOTEL HOTELES
TUSET, 23 - 2, 7
CHIC AND BASIC
PRINCESA, 50
CIM HOTELS
SAN ANTONI, 4
CITY BEACH
JAUME RECODER 85-87 1 ESC. A
CITY HOTELS
JOAQUIM MOLINS, 5-7
CIUTAT HOTELS
TURO BRUGUET, 2
CIVIS HOTELES
PINTOR OLLET, 3
COLORS HOTELS
GREMIO CARPINTEROS, 11
CONCORDE HOTELS, S.A.
RODRIGUEZ MARIN, 90 LOCAL B
CONFORT HOTELES
MARBELLA, 30 PLAYA DE PALMA

Tel +34
933632330
916260700
913828000
932265594
902222103
922713333
937333300
977346011
971436106
933684490
928560700
902400661
933251205
971382445/
935442670
932724140
937678211
965832618
946611723
985401727
971356935
917354300
932401515
956691211
928536444
933232570
913121960
971434954
971340085
902104841
941394405
971771700
915406030
915439849
925269100
948077372
977351505
915614622
971268706
971757657
971427110
971430309
902406640
937690300
971707755
942709871
928260100
981569347
983600237
932360000
985343805
934514446
932954650
973438232
902200766
934053336
938796220
902464555
971430900
914573211
971261650

BARCELONA
BARCELONA
TENERIFE
BARCELONA
TARRAGONA
PALMA DE MALLORCA
BARCELONA
LAS PALMAS
ILLES BALEARS
BARCELONA
MENORCA
BARCELONA
BARCELONA
BARCELONA
ALICANTE
VIZCAYA
ASTURIAS
MENORCA
MADRID
BARCELONA
CADIZ
LAS PALMAS
BARCELONA
MADRID
PALMA DE MALLORCA
IBIZA
CANTABRIA
LA RIOJA
PALMA DE MALLORCA
MADRID
MADRID
TOLEDO
NAVARRA
TARRAGONA
MADRID
MALLORCA
PALMA DE MALLORCA
PALMA DE MALLORCA
MALLORCA
BARCELONA
BARCELONA
ILLES BALEARS
CANTABRIA
LAS PALMAS
A CORUA
VALLADOLID
BARCELONA
ASTURIAS
BARCELONA
BARCELONA
LLEIDA
BARCELONA
BARCELONA
BARCELONA
CASTELLON
MALLORCA
MADRID
PALMA DE MALLORCA

HOTELIER COMPANIES
Country/State
BARCELONA
MADRID
MADRID
info@acevihotels.com
info@actahotels.com
info@adrianhoteles.com
comercial@afiniahoteles.com
jcescofet@alexandrehotels.com
dirgeneral@viajesallsun.com
info@almahotels.com
j.hernandez@altamarhotels.com
central@amic-hotels.com
vgvenida@grupandilana.com
tonim@grupoandria.com
info@animahotels.es
apsishotels@apsishotels.com
aquahotel@aquahotel.com
marketing@ar-hotels.com
comercial@aranzazu-hoteles.com
info@arceahoteles.com
jgd@artiemhotels.com
info@arturohoteles.com
info@areasmail.com
info@asurhoteles.com
bahiareal@atlantishotels.com
marketing@axelhotels.com
info@axorhoteles.com
info@azhoteles.net
info@azulinehotels.com
reservas@relaistermal.com
reservas@termaeuropa.com
comunicacin@barcelo.com
direccion.hoteles@belivehotels.com
beachcomberspain@beachcomber.es
beatriztoledo@beatrizhoteles.com
info@gruponam.com
info@besthotels.es
info@bestwestern.es
l.morell@bghotels.com
comercial@blauhotels.com
info@blueseahotels.es
info@grupobluebay.com
reservas@boitaullresort.com
info@bondiahotels.com
central@bqhoteles.com
informacion@bucolic.es
reinaisabel@bullhotels.com
info@carrishoteles.com
info@castillatermal.com
prensa@hoteles-catalonia.es
jose.antonio@celuisma.com
info@centrhotel.com
julia@chicandbasic.com
mkt@cimhotels.com
reservas@mariterrahotels.com
central@cityhotels.es
granollers@ciutathotels.com
reservas@civishoteles.com
colorshotels@colorshotels.com
msomadrid@concorde-hotels.com
reservas@kontikiplaya.com

E-mail
abbahoteles@abbahoteles.com
ac@ac-hotels.com
reservation.accor.spain@accor.com
www.acevihotels.com
www.actahotels.com
www.adrianhoteles.com
www.afiniahoteles.com
www.alexandrehotels.com
www.alltours.de
www.almahotels.com
www.altamarhotels.com
www.amic-hotels.com
www.grupandilana.com
www.grupoandria.com
www.animahotels.es
www.apsishotels.com
www.aquahotel.com
www.ar-hoteles.com
www.aranzazu-hoteles.com
www.arceahoteles.com
www.artiemhotels.com
www.arturocantoblanco.com
www.ashoteles.es
www.asurhoteles.com
www.atlantishotels.com
www.axelhotels.com
www.axorhoteles.com
www.azhoteles.com
www.azulinehotels.com
www.relaistermal.com
www.termaeuropa.com
www.barcelo.com
www.belivehotels.com
www.beachcomber-hotels.com
www.beatrizhoteles.com
www.bed4uhotels.com
www.besthotels.es
www.bestwestern.es
www.bghotels.com
www.blauhotels.com
www.blueseahotels.es
www.bluebayresorts.com
www.boitaullresort.com
www.bondiahotels.com
www.bqhoteles.com
www.bucolic.es
www.bullhotels.com
www.carrishoteles.com
www.castillatermal.com
www.hoteles-catalonia.com
www.celuisma.com
www.centrhotel.com
www.chicandbasic.com
www.cimhotels.com
www.mariterrahotels.com
www.cityhotels.es
www.ciutathotels.com
www.civishoteles.com
www.colorshotels.com
www.concorde-hotels.com
www.conforthoteles.es

Web
www.abbahoteles.com
www.ac-hotels.com
www.accorhotels.com
2
9
3
2
6
22
2
3
5
6
7
3
2
8
4
4
17
3
3
8
6
3
3
2
5
12
8
4
140
28
10
6
3
28
23
7
9
23
35
3
7
11
5
5
6
3
63
25
14
9
21
2
5
5
3
2
24
3

144
622
714
184
1.685
4.670
131
463
504
167
271
214
185
1.792
690
434
538
411
252
336
1.431
704
284
502
261
1.094
574
372
37.380
8.310
2.200
1.858
132
8.307
1.920
1.676
3.817
4.545
7.157
129
684
1.667
71
1.576
384
265
9.503
3.837
1.391
258
987
80
404
299
311
543
6764
456

Hotels Rooms
23
2.567
85
8.943
97
11.621

88

Special WTM

| November 2014

Company
CONFORTEL HOTELES
CONYBAR HOTELS
CORAL HOTELES
CORDIAL CANARIAS HOTELS & RESORTS
CORPORACION HISPANO HOTELERA, S.A.
COSTA BRAVA VERD HOTELS & PETITS GRANS HOTELS DE CATALUNYA
DANIYA HOTELS
DANTE HOTELES
DELFIN HOTELS
DERBY HOTELS COLLECTION
DIAGONAL HOTELS
DOMUS HOTELES
DON JUAN HOTELS
DORMICUM
DREAMPLACE HOTELS & RESORTS
DUNAS HOTELS & RESORTS
ECO HOTELES
EIX HOTELS
EIZASA HOTELES
EMSAHOTELS
ERCILLA HOTELES
ESPAHOTEL, S.A.
ESPERANZA HOTELES
ESTANCIAS DE ESPAA-HOTELES HISTORICOS
EUROPE HOTELES INTERNATIONAL
EVENIA HOTELS
EXPO HOTELES & RESORT
FADERSON HOTELS
FERGUS HOTELES
FERIENVEREIN
FERRER HOTELS
FG HOTELS
FLORIDA, GRUP HOTELS
FONTECRUZ HOTELES
FUERTE HOTELES
G.S.M HOTELES
GALLERY HOTELS
GARBI HOTELES
GARDEN HOTELS
GARGALLO GRUPO HOTELERO
GATROOMS
GF HOTELES
GH HOTELES
GHT HOTELS
GIHSA-GESTION INTEGRAL HOTELERA,SA
GLORIA PALACE THALASSO & HOTELS
GOLDEN HOTELS
GRAN ISLA HOTELES
GRUP SERHS
GRUPO ABADES
GRUPO ANFI
GRUPO AR HOTELES
GRUPO BALI
GRUPO BATLE(MAR HOTELS, MAJESTIC RESORTS, LIVELY HOTELS
GRUPO CABOT
GRUPO FUENSO (HOSPES)
GRUPO HOTELES BENIDORM
GRUPO HOTELES PLAYA SENATOR
GRUPO HOTUSA
GRUPO LOPESAN
GRUPO PIERRE & VACANCES
GRUPO PIERO (BAHIA PRINCIPE - HOTELES PIERO)

HOTELIER COMPANIES

Address
Country/State
PECHUAN 1
MADRID
ANTONIO RUIZ ALVAREZ, 7
TENERIFE
LOS ROBLES, APTOS.MASARU. URB. LA PAZ
SANTA CRUZ DE TENERIFE
CARTAGO 22
LAS PALMAS
VELAZQUEZ 62
MADRID
TURISME, 1
GIRONA
EUSEBIO SEMPERE, 22 ENTRESUELO
ALICANTE
MALLORCA, 181
BARCELONA
VIA REY SANCHO, 11
MALLORCA
VALENCIA, 284
BARCELONA
PASAJE CAMPOS ELISEOS, 9 BAJOS
BARCELONA
FONCALADA, 10 5 C
ASTURIAS
RIERA, 77
GIRONA
PLAA DE LES MARES DE MAIG, 3
BARCELONA
ALCALDE WALTER PAETZMAN, SN
TENERIFE
EINSTEIN, S/N
LAS PALMAS
RAMBLA CATALUNYA, 116, 2 1
BARCELONA
EDF. MENESTRALIA, SALIDA 35 AUTOPISTA INCA-SA POBLA
PALMA DE MALLORCA
AV.CESAR AUGUSTO,27
ZARAGOZA
RETIR, 1
IBIZA
ERCILLA, 37-39
VIZCAYA
ALFONSO XII, 36-BAJOS
MADRID
AVDA. SALBUFERA, 4
MALLORCA
FUERTEVENTURA, 4, 2 OFIC. 5
MADRID
AVDA. RAFAEL PUIG, 23
TENERIFE
MUNTANER, 403 ENTLO 1
BARCELONA
AVDA. DE ROMA,2-4
BARCELONA
DIAGONAL 662, 3 PLANTA
BARCELONA
CTRA. N II KM 672.5
BARCELONA
CTRA. TOSSA A SANT FELIU, KM.5
GIRONA
ROMERO, 5
PALMA DE MALLORCA
RAMBLA JAUME I, 12
TARRAGONA
JOVARA, 350
BARCELONA
ANTONIO MAURA, 14
MADRID
AVDA. EL FUERTE, S/N
MALAGA
MONTEARAGON 7, 4 LOCAL 2
MADRID
PASEO DE GRACIA, 61,1,1
BARCELONA
POTOSI, 7
GIRONA
MENESTRALS, 5
MALLORCA
VIA LAIETANA, 23 - 4
BARCELONA
AVILA 24-28, M1
BARCELONA
CANDELARIA, 28- ED. OLYMPO 1
TENERIFE
AVDA. RAMON FERREIRO, 21
LUGO
AMADEU, 39, ENTLO 2
BARCELONA
PZA. SAN JUAN DE LA CRUZ, 7-6 7
MADRID
LAS MARGARITAS, S/N
LAS PALMAS
MARCONI, 16
BARCELONA
AVDA. DEL GOLF, 1 APART. JUTLANDIA
MALLORCA
GARBI 88-90
BARCELONA
AUTOVIA A-92, KM 189, 3 PL
GRANADA
BARRANCO DE LA VERGA, S/N
LAS PALMAS DE GRAN CANARIA
PASEO CASTELLANA,140-5. EDF. LIMA
MADRID
AVDA. LAIGUERA, 15 BAJOS
ALICANTE
AVDA. 16 DE JULIO, 15
ILLES BALEARS
ARAGON, 12-ENTLO.C
PALMA DE MALLORCA
PZA. MARQUES DE SALAMANCA, 10
GERONA, 39
ALICANTE
AVDA. FARO SABINAL, 341
ALMERIA
PRINCESA, 58.- PPAL
BARCELONA
GANIGO N 6
GRAN CANARIA
AVDA. DIAGONAL, 449 1 PLANTA
BARCELONA
PLAZA MEDITERRANEO, 5
PALMA DE MALLORCA

Tel +34
E-mail
913839494
marketing.confortel@once.es
922371308
comercial.online@conybarhotels.com
922389240
info@coral-hotels.com
928721147
info@cordialcanarias.com
915752800
jcrodri@chh.es
972600034
info@costabravaverdhotels.com
965133189
central.info@daniyahotels.es
933232254
info@dante-hoteles.com
971031031
comercial@delfinhotels.com
933668800
info@derbyhotels.com
934883344
info@diagonalhotels.com
985275151
reservas@domus-hoteles.es
972365700
info@donjuanhotels.com
902504545
mnesweda@dormicumhotels.com
922717230
marketing@dreamplacehotels.com
902150400
comercial@hotelesdunas.com
932375966
ecohoteles@ecohoteles.com
971575094
eixhotels@eixhotels.com
976404505
info@eizasahoteles.com
971340101
emsa@emsahotels.com
944705700
ercilla@hotelercilla.es
914203369
espahotel@espahotel.es
971890568
info@esperanzahoteles.com
902101159
info@estancias.com
922757700
direccion@villacortes.com
931772477
comercial@eveniahotels.com
936003030
info@expogrupo.com
934146681
info@faderson.com
937678684
info@fergushotels.com
972340000
info@ferienverein.ch
971850024
info@ferrerhotels.com
977368015
direccion.comercial@fghotels.com
937691800
grupflorida@grupflorida.com
914295330
fontecruz@fontecruz.com
952920028
rrhh@grupoelfuerte.com
913190607
gsmhoteles@gsmhoteles.es
932722085
galleryhoteles@galleryhoteles.com
972366867
admon@hotelesgarbi.com
971888400
central@gardenhotels.com
932689070
recepcion@gargallo-hotels.com
932210456
central@gatrooms.com
922151499
grupofedola@grupofedola.com
982224152
ghlugo@ghhoteles.es
937662072
central@ghthotels.com
915541740
gihsa@gihsa.es
928128502
comercial@hotelgloriapalaceth.com
937671626
comercial@goldenhotels.com
971691900
bookings@granisla.com
937670378
info@serhshotels.com
902323800
abades@abades.com
928152970
info@anfi.es
915902860
eventos@arhoteles.com
902141514
comercial@grupobali.com
971436655
info@marhotels.com
971865364
914362766
reservations@hospes.com
965858989
ramonjr@hotelesbenidorm.com
950627010
info@playasenator.com
932681010
info@eurostarshotels.com
928128750
info@lopesan.com
934342126
info@grupopierre-vacances.com
971787000
info@bahiaprincipe.com

Web
www.confortelhoteles.com
www.conybarhotels.com
www.coral-hotels.com
www.cordialcanarias.com
www.chh.es
www.costabravaverdhotels.com/
www.daniyahotels.com
www.dante-hoteles.com
www.delfinhotels.com
www.derbyhotels.com
www.diagonalhotels.com
www.domus-hoteles.es
www.donjuanhotels.com
www.dormicumhotels.com
www.dreamplacehotels.com
www.hotelesdunas.com
www.ecohoteles.com
www.eixhotels.com
www.eizasahoteles.com
www.emsahotels.com
www.ercillahoteles.com
www.espahotel-madrid.com
www.esperanzahoteles.com
www.estancias.com
www.europe-hotels.org
www.eveniahotels.com
www.expogrupo.com
www.faderson.com
www.fergushotels.com
www.ferienverein.ch
www.ferrerhotels.com
www.fghotels.com
www.grupflorida.com
www.fontecruzhoteles.com
www.fuertehoteles.com
www.gsmhoteles.es
www.galleryhoteles.com
www.hotelesgarbi.com
www.gardenhotels.com
www.gargallohotels.es
www.gatrooms.com
www.grupofedola.com
www.gh-hoteles.com
www.ghthotels.com
www.gihsa.es
www.gloriapalaceth.com
www.goldenhotels.com
www.granisla.com
www.serhshotels.com
www.abadeshoteles.com
www.anfi.es
www.arhoteles.com
www.grupobali.com
www.marhotels.com
www.cabot-hotels.com
www.hospes.com
www.hotelesbenidorm.com
www.playasenator.com
www.eurostarshotels.com
www.lopesan.com
www.pv-vacaciones.com
www.bahiaprincipe.com

Hotels Rooms
20
3.328
3
574
11
1.544
7
1.636
4
574
80
2.284
3
347
3
160
4
372
14
1.140
3
294
11
592
3
1.654
4
254
4
1.183
4
1.009
10
1.004
4
990
6
500
2
221
3
405
3
267
3
551
36 SIN DATOS
8
998
11
2.359
10
2.933
2
59
17
2617
7
853
3
430
2
372
3
780
6
311
7
1.629
56
8.200
2
213
7
1.259
13
2.298
19
1.535
3
249
4
1.379
3
399
10
1.788
18
2.258
4
1.145
5
1.806
5
701
12
1.934
7
655
6
1.018
4
533
3
1.122
11
2.890
3
160
8
398
4
908
30
6.854
137
15.440
21
6.810
310 SIN DATOS
25
11.701

Special WTM

| November 2014

89

Company
Address
GRUPO REGINA HOTELES
BALMES, 7
GRUPO REINO HOTELES
RECOGIDAS, 53
GRUPO SARDINERO
PZA.ITALIA,1
GRUPOTEL HOTELS & RESORTS
CTRA.PUERTO ALCUDIA-ARTA, S/N
GUITART HOTELS
CONSTANTI RIBALAIGUA, 7
H.TOP HOTELS GROUP
RIERA DEN JORDA, S/N
H10 HOTELS
NUMANCIA, 185- 1 PLANTA
HCC HOTELS
DIPUTACION,262-264
HD HOTELS & RESORTS
CTRA. DEL RINCON S/N CENTRO CIAL LAS ARENAS
HELIOS HOTELES
CARABELA, 7
HG HOTELES
AVDA.DIAGONAL, 626, 2 1
HI HOTELS
GREMI CIRURGIANS I BARBERS, 48-3 A.POL. SON ROSSINYOL
HILTON WORLDWIDE
CAPITAN HAYA, 38, 2, IZQA
(WALDORF/CONRAD/DOUBLE TREE/EMBASSY/GARDEN INN/HAMPTON/HOMEWOOD/HOME2/HILTON GRAND VACATIONS)
HIPOTELS
ESTANYOL, 18
HLG HOTELES - ATH HOTELES
ATENAS, 25
HM HOTELS - WHALA!
JAUME III, 26, ENTLO F
HOTEL PRINCESA YAIZA -FARIONES HOTELS
AV. PAPAGAYO 22
HOTELANIA
AVDA. GRAN VIA, S/N
HOTELERA POLLENSINA (HOPOSA)
LES VELES, 8
HOTELES AD HOC
URB. TORRE EN CONILL - BOTXI 6-8
HOTELES ANDALUCES CON ENCANTO (HACE)
AVDA. DE LA DIPUTACION, SN
HOTELES BEGOA
CTRA. DE LA PROVIDENCIA, 566
HOTELES CENTER
PZA. ISABEL LA CATOLICA, 6
HOTELES CULTURALES TEMATICOS
CL. LOPE DE VEGA, 49
HOTELES DE CANTABRIA
FINCA LOS CUAREZOS, S/N
HOTELES EL CHURRA
AVDA. MARQUES DE LOS VELEZ, 12
HOTELES ELBA
AVDA.MATAPIONERAS, 11 BLOQUE 1, OF. 201
HOTELES ENTREMARES
SEGUNDA AVENIDA LA MANGA S/N
HOTELES GAVIMAR
AVDA. FDO. TARRAGO, 27, 1
HOTELES GLOBALES
LAS SIRENAS, 17 CALA VIAS
HOTELES H2
ARAGON,281 5 1
HOTELES HOLIDAY WORLD
AVDA. DEL SOL, ANTIGUA CTRA. NACIONAL 340, KM 215,6
HOTELES INTUR
AVDA. FERRANDIS SALVADOR, 131
HOTELES MA
PZA.MANUEL CANO,2
HOTELES MARINA DOR
MOYANO,8
HOTELES MEDITERRANEO
AVDA.PAPA LUNA,96
HOTELES MONTE
CLARA DE JESUS MONTERO,24
HOTELES NORAT
PERALTO A, 32
HOTELES PATO
ESTEROS, 3
HOTELES POSEIDON
ESPERANTO, 9
HOTELES QUO
ARDEMANS 13
HOTELES REVERON
GENERAL ARMEIME, 26
HOTELES SAINT MICHEL
GREMI VELLUTERS, 21
HOTELES SERVIGROUP
AVDA. EUROPA 6
HOTELES SUNWING
MINERVA, 15
HOTELES VAR
ALAMEDA DE SANTA EUFEMIA, 20
HOTELS HOLIDAY PARK
GIVEROLA, 4- 6
HOTELS ONIX
GRAN VIA, 967-981
HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO,SL PUEBLO CANARIO LOCAL 404
HUSA HOTELES
SABINO DE ARANA, 27
IBB HOTELS
GREMI FUSTERS, 33 - 3 PTA. 312 B
IBEROSTAR HOTELS & RESORTS (OLE HOTELES)
GENERAL RIERA 154
IBERSOL
DEL VENDRELL, 2 BAJOS
IBIZA FEELING
APARTADO 151 & 175, C/ RAMON Y CAJAL, 2
IGRAMAR HOTELES
COLOMBIA, 12
INSIGNIA HOTELS & RESORTS
MAGDALENA MEJIAS, 14
INSOTEL HOTEL GROUP
ARAGON, 71
INTERCONTINENTAL HOTELS GROUP
PLAZA CARLOS TRIAS BERTRAN, 4
(CROWNE PLAZA/INDIGO/HOLIDAY INNEXPRESS BY HOLIDAY INN/STAYBRIDGE SUITES/CANDLEWOOD)
INTERGROUP HOTELES
MENDEZ NUEZ, 1
INTERTUR
AVDA. MEXICO, 4 , 2
954293820
902929294

SEVILLA
ILLES BALEARS

info@intergrouphoteles.com
hotels@intertur.es

971587512
info@hipotels.com
902112010
971425586
reservas@hmhotels.net
928519222
direccion.asist@princesayaiza.com
968337289
reservasgaviotas@hotelania.com
971866127
hoposa@hoposa.es
961698393
direccioncomercial@adhochoteles.com
956815266
comercial@hace.es
985133909
begonapark@hotelesbegona.com
958215969
comercial.marketing@hotelescenter.com
913600011
942679332
olimpo@hotelesdecantabria.com
968238400
hotelelchurra@elchurra.net
914320111
comunicacion@hoteleselba.com
902258282
j.nunez@hmash.com
971657189
gavimar@gavimar.com
971132300
ipina@hotelesglobales.com
93 467 58 57
compras@hoteles2.com
952579757/27 comercial.hoteles@holidayworld.es
964394497
reservas@intur.com
958287447
reservas@hoteles-ma.es
964727270
redes.sociales@marinador.com
964481212
direccion@hotelesmediterraneo.com
954085000
986733399
comercial@hotelesnorat.com
959311250
comercial@hotelespato.com
965850200
poseidon@hotelesposeidon.com
913553200
comercial@hotelesquo.com
922757120
online@hotelesreveron.com
971274822
saintmichel@saintmichel.net
965855900
servigroup@servigroup.es
971894089
tomas.massanet@sunwing.net
954155144
info@hotelesvar.com
972342222
info@hotelesholidaypark.com
933034154
sales@onixhotels.com
922790964
secretariadireccion@hovima-hotels.com
935101300
comercial@husa.es
971495129
central@ibbhotels.com
971077000
prensa@iberostar.com
977380405
ibersol@ibersol.es
971343614
ibiza-feeling@ibiza-feeling.com
928472960
info@igramar.com
918595347
info@insigniahoteles.com
971390068
info@insotel.com
900993119
anuka.fernandez@ihg.com

MALLORCA
BARCELONA
PALMA DE MALLORCA
LAS PALMAS
MURCIA
MALLORCA
VALENCIA
CADIZ
ASTURIAS
GRANADA
MADRID
CANTABRIA
MURCIA
MADRID
MURCIA
MALLORCA
MALLORCA
BARCELONA
MALAGA
CASTELLON
GRANADA
CASTELLON
CASTELLON
SEVILLA
PONTEVEDRA
HUELVA
ALICANTE
MADRID
SANTA CRUZ DE TENERIFE
ILLES BALEARS
ALICANTE
MALLORCA
SEVILLA
GIRONA
BARCELONA
TENERIFE
BARCELONA
PALMA DE MALLORCA
PALMA DE MALLORCA
TARRAGONA
IBIZA
LAS PALMAS
MADRID
IBIZA
MADRID

E-mail
info@grhoteles.com
direccion@gruporeino.com
hotelbahia@gruposardinero.com
grupotel@grupotel.com
reservas@guitarthotels.com
online@htophotels.com
h10@h10hotels.com
comercial@hcchotels.com
rodriguez@hdhotels.com
comercial@hoteleshelios.com
hg@grupohg.com
info@hihotels.net
iso.madrid@hilton.com

Tel +34
933040244
958209861
942271100
971850061
972347000
937664422
934304147
934121500
928491212
971264250
932541390
971433396
915790220

HOTELIER COMPANIES
Country/State
BARCELONA
GRANADA
CANTABRIA
MALLORCA
GIRONA
BARCELONA
BARCELONA
BARCELONA
LAS PALMAS
MALLORCA
BARCELONA
PALMA DE MALLORCA
MADRID

www.intergrouphoteles.com
www.interturhotels.com

www.hipotels.com
www.athhoteles.com
www.hmhotels.net
www.princesayaiza.com
www.hotelania.com
www.hoposa.com
www.adhochoteles.com
www.hace.es
www.hotelesbegona.com
www.hotelescenter.com
www.hotelestematicos.com
www.hotelesdecantabria.com
www.elchurra.net
www.hoteleselba.com
www.entremares.es
www.gavimarhoteles.com
www.hotelesglobales.com
www.hoteles2.com
www.holidayworld.es
www.hoteles-intur.com
www.hoteles-ma.es
www.marinador.com
www.hotelesmediterraneo.com
www.hotelesmonte.com
www.hotelesnorat.com
www.hotelespato.com
www.hotelesposeidon.com
www.hotelesquo.com
www.hotelesreveron.com
www.saintmichel.net
www.servigroup.es
www.ving.se/sunwing
www.hotelesvar.com
www.hotelesholidaypark.com
www.onixhotels.com
www.hovima-hotels.com
www.husa.es
www.ibbhotels.com
www.iberostar.com
www.ibersol.es
www.ibiza-feeling.com
www.igramar.com
www.insigniahoteles.com
www.insotel.com
www.ichotelsgroup.com

Web
www.grhoteles.com
www.gruporeino.com
www.gruposardinero.com
www.grupotel.com
www.guitarthotels.com
www.htophotels.com
www.h10hotels.com
www.hcchotels.es
www.hdhotels.com
www.hoteleshelios.com
www.hghoteles.com
www.hihotels.net
www.hilton.com

10
6

27
11
13
4
2
14
3
5
3
9
4
3
2
11
2
4
33
13
4
6
6
5
3
5
3
2
7
2
6
21
17
6
5
5
3
6
35
7
76
15
4
2
50
8
30

513
1.124

5.848
1.532
1.480
1.002
262
903
90
576
391
1.205
197
206
177
2.182
444
669
6.412
925
864
870
801
605
391
621
115
196
1.476
118
283
3.107
4.397
1.618
238
275
165
1.535
4.155
635
26.806
1.236
354
106
5.700
2.227
3.754

Hotels Rooms
4
339
4
187
3
323
35
6.389
9
1.380
16
4.284
44
11.991
9
804
4
642
5
1.085
10
1.155
24
4.791
3000 SIN DATOS

90

Special WTM

| November 2014

Company
Address
INTUROTEL
URB.CALA ESMERALDA,S/N
INVISA HOTELES
VICENTE CUERVO, 9
ITC HOTELS
DIEGO FERNANDEZ HERRERA, 1
IZAN HOTELES
EMILIO CARRERE, 5 LOCAL 2
JM HOTELES
CTRA ALICANTE- CARTAGENA KM. 17.200
JS HOTELS
CTRA. ALCUDIA-ARTA, 1
KEY HOTELS
VIA AUGUSTA, 95
KRIS HOTELES
ISLA DEL HIERRO, 3
LOUVRE HOTELS
VILLAGE 5
LTI ESPAA
BELGICA, 54
LUIS HOTELES
AVDA. DE ITALIA, 8
MAC HOTELES
GREMIO TINTOREROS, 25 A
MACIA HOTELES
ZACATIN, 25
MAGIC COSTABLANCA
AVDA. MARINEROS DE VILLAJOYOSA, 19. ATRIUM T. IV BAJOS
MAJESTIC HOTEL GROUP
AUSIAS MARC, 48 BAJOS
MANOLI HOTELS
AVDA. FRANCIA S/N URB. MIL PALMERAS
MARINA HOTELS
GREMI SUCRERS I CANDELERS,18
MARITIM HOTELES
AGUSTIN DE FOXA,16-7 PUERTA 6-ESCALERA D
MATAS ARNALOT GRUPO
ESPAA,1
MAYORAL HOTELES
AVDA.CASTILLA-LA MANCHA,3
MED PLAYA CADENA HOTELERA
PLAZA GENERAL MENDOZA,1-6
MEDINA HOTELES
FLORIDA, 3
MEDITERRANEO SUR
AVDA.MARINA BAIXA,23
MEDIUM HOTELES
TRAVESERA DE GRACIA,18-20, 3, 3
MELIA HOTELS INTERNATIONAL
GREMIO TONELEROS,24. POL SON CASTELLO
(MELIA/GRAN MELIA/ ME/ INNSIDE/ TRYP/SOL HOTELES/PARADISUS/SOL MELIA VACATION)
MIX HOTELS
ARAGON,26
MLL HOTELS
BARTOLOME CALAFELL, S/N
MONARQUE HOTELES
BARQUILLO,36-1-3
MONTEMAR,GRUPO
JENARO RIESTRA,8
MS HOTELES
LOS NIDOS,23
NATURA HOTELS - GOOD LIFE HOTELS - BACCUS WINE & FOOD-NATURA AVDA.VALENCIA,14, 3-1
NEST STYLE
AVDA DEL CID, 25 1 OF. 6
NH HOTELES (HESPERIA HOTELES)
SANTA ENGRACIA,120
NORDOTEL
CTRA.GRAL.DEL SUR,KM.44
NUEZ I NAVARRO HOTELS
COMTE DURGELL 230
OASIS HOTELS & RESORTS
GOBELAS 17
OCA HOTELS
POLIGONO A PEDREIRA, 38
OCCIDENTAL HOTELS & RESORTS
JOSE ABASCAL, 58
(ALLEGRO/OCCIDENTAL GRAND/ROYAL HIDEAWAY)
OHTELS
PLAZA EUROPA, 10 EDIFICIO RHIN LOCAL 2
OLA HOTELS
GRAN VIA ASIMA,4-5 PL
ONASOL HOTELS- MARENYSOL HOTELS
ESTOCOLMO, 4
PABISA HOTELS
AV. FRA JOAN LLABRES, 10
PALAFOX HOTELES
PASEO DE LOS PUENTES, 2
PALIA HOTELES
PASEO MALLORCA,32 A ENTLO.
PALLADIUM HOTEL GROUP
AVDA. BARTOLOME ROSSELLO, 18
PALMIRA HOTELS
JOSE MARIA PEMAN,15-17
PARADISE HOTELS & RESORTS
APTA. LAGO TAURITO S/N
PARADORES DE TURISMO DE ESPAA
JOSE ABASCAL, 2-4, 6 PL
PETIT PALACE HOTELES (HIGH TECH HOTELS & RESORTS) EGA,5 (EL VISO)
PLAYASOL HOTEL GROUP
METGE JAUME SERRA, S/N, CAS DOMINGUETS
PORCEL HOTELES
PASEO DE LA SABICA, 40
POSADAS DE ESPAA
JORGE JUAN,9
POUSADAS DE COMPOSTELA
VIRXE DA CERCA, 27
PRESTIGE HOTELS
AVDA. NORD, 45
PRETUR
MENENDEZ PELAYO,7
PRINCESS HOTELS
ANTONIO GAUDI, 62
PRINSOTEL
DEL TER,27. POL. SON FUSTER
PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA
TRIUNFO,5
PROTUR HOTELS
AVDA. MAGNOLIA,6
R2 HOTELES
ARTITAS CANARIOS, 8
971466017
jsastre@mixhotels.com
971261390
comercial@mllbayhotels.com
913084610
central@monarquehoteles.es
985400100
info@hotelesmontemar.com
952370750
amaragua@arrakis.es
936801600
naturabcn@grupo-natura.com
963261291
914519718
nh@nh-hotels.com
928157170
central@nordotel.com
935522620
comhotels@nnhotels.com
913728333
Info@hotelesoasis.com
986727027
comercial@ocahotels.com
913959700
reservations@occidentalhotels.com
977352325
efb@ohtels.es
971432202
ola@olahotels.com
966803232
reservas@onasol.es
971743266
secretariageneral@pabisa.com
876542008
dircom@palafoxhoteles.com
971213533
comercial@palia.es
971313811
cr.europa@palladiumhotelgroup.com
971687247
info@palmirahotels.com
928566969
reservas@paradiseresorts.es
915166700
prensa@parador.es
915159450
971304078
info@grupoplayasol.com
958225575
reserva@hotelesporce.com
915771735
central@posadasdeespana.com
981569350
gerencia@pousadasdecompostela.com
972252125
jbosser@prestigehotels.com
941270638
info@pretur.com
977318959
of.reus@princess-hotels.com
971706070
prinsotel@prinsotel.es
943461150
direccion@prohogui.com
971585911
recepcion@proturhotels.com
928546050
secretaria@r2hotels.com

PALMA DE MALLORCA
MALLORCA
MADRID
ASTURIAS
MALAGA
BARCELONA
VALENCIA
MADRID
LAS PALMAS
BARCELONA
MADRID
PONTEVEDRA
MADRID
TARRAGONA
ILLES BALEARS
ALICANTE
MALLORCA
ZARAGOZA
ILLES BALEARS
ILLES BALEARS
MALLORCA
LAS PALMAS
MADRID
MADRID
IBIZA
GRANADA
MADRID
A CORUA
GIRONA
LAS RIOJA
TARRAGONA
PALMA DE MALLORCA
GUIPUZCOA
MALLORCA
LAS PALMAS DE GRAN CANARIA

E-mail
reservas@inturotel.com
headoffice@invisahoteles.com
comercial@itchoteles.com
central@izanhoteles.es
direccion@jmhoteles.com
info@jshotels.com
berenguer@key-hotels.com
reservas@krishoteles.com
omeyer@louvre-hotels.com; contactclient@louvre-hotels.fr
sales@lti.de
dvila@luishoteles.com
info@mac-hotels.com
administracion@maciahoteles.com
jperez@hoteles-costablanca.com
info@majestichotelgroup.com
reservas@manolihotels.com
central@marina-hotels.com
info.res@maritim.de
info@matasarnalot.com
alfonsogr@hotelesmayoral.com
jrabell@medplaya.com
jpmedina@medinahoteles.com
info@medsur-hoteles.com
info@mediumhoteles.com
comunicacion@melia.com

Tel +34
971837474
971311500
956350462
915913322
966690236
971851206
977236900
917244798
33(0)142914600
922381450
928774050
971010930
958215258
965851121
934922220
902125135
971465611
913237756
938940320
925216000
972205212
965851844
965854712
932096640
971224400

HOTELIER COMPANIES
Country/State
MALLORCA
IBIZA
CADIZ
MADRID
ALICANTE
MALLORCA
TARRAGONA
MADRID
FRANCIA
SANTA CRUZ DE TENERIFE
LAS PALMAS
ILLES BALEARS
GRANADA
ALICANTE
BARCELONA
ALICANTE
PALMA DE MALLORCA
MADRID
BARCELONA
TOLEDO
GIRONA
ALICANTE
ALICANTE
BARCELONA
PALMA DE MALLORCA

www.ohtels.es
www.olahotels.com
www.onasol.es
www.pabisa.com
www.palafoxhoteles.com
www.palia.es
www.palladiumhotelgroup.com
www.palmirahotels.com
www.paradisehotels.es
www.parador.es
www.petitpalace.com
www.playasolhotelgroup.com
www.hotelesporcel.com
www.posadasdeespana.com
www.pousadasdecompostela.com
www.prestigehotels.com
www.pretur.com
www.princess-hotels.com
www.prinsotel.es
www.prohogui.com
www.proturhotels.com
www.r2hotels.com

www.mixhotels.com
www.mllbayhotels.com
www.monarquehotels.com
www.hotelesmontemar.com
www.mshoteles.com
www.grupo-natura.com
www.neststylehotels.com
www.nh-hotels.com
www.nordotel.com
www.nnhotels.com
www.hotelesoasis.com
www.ocahotels.com
www.occidentalhotels.com

Web
www.inturotel.com
www.invisahoteles.com
www.itchoteles.com
www.izanhoteles.es
www.jmhoteles.com
www.jshotels.com
www.key-hotels.com
www.krishoteles.com
www.louvre-hotels.com
www.lti.de
www.luishoteles.com
www.mac-hotels.com
www.maciahoteles.com
www.hoteles-costablanca.com
www.majestichotelgroup.com
www.manolihotels.com
www.marina-hotels.com
www.maritim.com
www.matasarnalot.com
www.hotelesmayoral.com
www.medplaya.com
www.medinahoteles.com
www.medsur-hoteles.com
www.mediumhoteles.com
www.melia.com

9
9
6
5
6
6
50
5
5
94
33
46
6
6
6
5
4
22
6
4
17
4

2
8
6
3
7
280
2
369
15
9
10
13
19

2.005
1.347
941
818
925
1.191
13.925
798
815
6.000
2.041
5.119
700
543
127
898
339
9.874
1.188
214
3.782
940

70
1.121
1.018
195
787
18.500
63
57.785
3.613
905
3.653
979
6.000

Hotels Rooms
9
1.399
8
1.504
6
260
4
604
3
269
10
1.439
2
135
3
372
1.036
79.538
2
222
2
227
7
1.628
8
822
12
2.102
5
514
3
290
6
1.214
51 SIN DATOS
2
137
2
158
15
3.772
3
461
5
824
5
367
308
79.000

Special WTM

| November 2014

91

Company
Address
RAFAEL HOTELES
MENDEZ ALVARO, 30
RH HOTELES
LA PIPA, 1, EDF. CENIT. LOCAL 3
RICE HOTELES
AVDA. REYES CATOLICOS, 30
RITZ CARLTON
CTRA. GENERAL TF-47, KM 9
RIU HOTELS & RESORTS
RIU CENTRE,CALLE LLAUD,S/N
ROC HOTELS
ENRIQUE ALZAMORA,6, 8-2
ROOM MATE HOTELS
VELAZQUEZ, 50, 3 PLANTA
ROSAMAR HOTELS
PAU CASALS 8-10
ROYAL PREMIER HOTELES
AVDA.CARLOTA ALESSANDRI,18
SABINA HOTELS
SON JORDI,4
SALLES HOTELS
POL. IND. PAEC. 4
SANDOS HOTELS & RESORTS MARCONFORT
PRINCEPS D ESPANYA, 1 NAVE 1 PLANTA BAJA
SANSI HOTELS
AVDA.PEARSON,1-3
SANTOS HOTELES
JUAN BRAVO,8
SB HOTELS
PL. EUROPA, 9 - 11,PLANTA 24
SEASIDE HOTELS
AVENIDA DE MOYA,8
SERCOTEL HOTELS
PARIS,120
SERRANO HOTELS
AVDA. CALA AGULLA, 123
SERVATUR
DORAMAS, 4 PATALAVACA
SETHOTELS
PLAYA DE SANTO TOMAS, PARCELA H9
SH HOTELES
DOCTOR ROMAGOSA,1 BAJO
SIDORME HOTELES
PROVENA 293, 4, 2
SILKEN HOTELES
AVDA. ZABALGANA, 1
SIRENIS HOTELS & RESORTS
DES CUBELLS,32
SOLVASA HOTELES
PZA.DR.LETAMENDI,37-1
SOTERAS, GRUP
PASEO DE LA MARINA, 212
SPRING HOTELES
AVDA. ANTONIO DOMINGUEZ ALFONSO, 8
STABOTEL INTERNATIONAL
COMANDANTE ZORITA,34
STARWOOD HOTELS & RESORTS
PLAZA DE LAS CORTES, 7
(LE MERIDIEM/ FOUR POINTS/ WESTIN/ ALOFT/ SHERATON/ ELEMENT/ ST REGIS/ W HOTELS/ LUXURY COLLECTION/ARABELLA )
STIL HOTELS
GRAN VIA ASIMA, 4-7.POL SON CASTELLO
SUCO HOTELES
CASADO DEL ALISAL,26
SUN CONFORT GROUP
GLORIETA CARRASCO,BL.III-5 ESC F BAJO
SUNRISE BEACH HOTELS (SBH)
AVDA. JAHN REISEN,S/N
SYMBOL HOTELES
AVDA.PALMA DE MALLORCA,45
TEMPLE HOTELES
AVDA.PORTUGAL, 2
THB HOTELS
VIA ALEMANIA,14-6
THE LEADING HOTELS OF THE WORLD
VICTOR ANDRES BELAUNDE, 6, OFC. 3
THOMAS COOK AG (CLUB ALDIANA)
MELINDRAGA, 2
TORRELUZ HOTELES
PLAZA FLORES, 3
TORSE HOTELES
SAN RAFAEL, 1-3. ENTLO
TRAVELODGE HOTELES ESPAA
TORRELAGUNA, 69
TRH HOTELES
AYALA, 48 DUPLICADO
TUDANCA HOTELES
CTRA. MADRID- IRN, A-1 KM 153
TUGASA
PARQUE GONZALEZ HONTORIA,SN
UNIVERSAL HOTELES
GREMIO CIRUJANOS Y BARBEROS, 25. EDF. GENERIUM, BLOQUE B, 3
UNIVERSAL MEDITERRANEA HOTELES
AUTOVIA SALOU VILASECA,SN
UR HOTELS
AVDA. ALEXANDRE ROSSELLO, 29 ENTLO
VALENTIN HOTELES
LUZ,5
VALLADOLID HOTELES
NUEZ DE ARCE,11
VELADA HOTELES
ALCALA, 476
VERSER HOTELES
TARRAGONA, SN, PLAYA DE FIGUETAS
VERTICE HOTELES
REPUBLICA ARGENTINA S/N
VIK HOTELS GROUP
RAFAEL CABRERA, 18, 2 C
VIME HOTELS & RESORTS
JUAN RAMON JIMENEZ, S/N BLOQUE 6
VINCCI HOTELES
ANABEL SEGURA,II EDIF.A BAJO.CENTRO NEGOCIOS ALBATROS
VITA HOTELIERS
NUEZ DE BALBOA 30 BAJO A
VIVA HOTELS & RESORTS-VANITY HOTELS
MAR I ESTANY, 35
VP HOTELES
GRAL.DIAZ PORLIER,101
ZENIT HOTELES
PZA.ARAGON, 2
ZERCA HOTELES
CTRA. DE PRIEGO-ZAGRILLA, KM.3,5
ZT HOTELS
COLONIA EUROPA,S/N
www.stilhotels.com
6
784
www.hotelessuco.com
5
270
www.sun-confort.com
3
707
www.sbhfue.com
7
2.600
www.symbolhoteles.com
2
447
www.hotelestemple.com
3
301
www.thbhotels.com
18
3.485
www.lhw.com
430 SIN DATOS
www.aldiana.de
10
367
www.torreluz.es
3
220
www.torsehoteles.com
3
718
www.travelodgehoteles.es
3
236
www.trhhoteles.com
9
1.666
www.hotelestudanca.com
4
230
www.tugasa.com
9
194
www.universalhotels.es
12
1.794
www.portaventura.es
4
2.000
www.urhotels.com
4
191
www.valentinhotels.com
12
3.675
www.hotelesvalladolid.com
2
66
www.veladahoteles.com
5
763
www.verserhoteles.com
3
398
www.verticehoteles.com
3
294
www.vikhotels.com
10
1.316
www.vimehotels.com
5
641
www.vinccihoteles.com
34
4.770
www.vitahoteliers.com
26
2.905
www.hotelsviva.com; www.vanityhotels.com 18
4.549
www.vphoteles.com
4
265
www.zenithoteles.com
24
1.900
www.zercahoteles.com
2
52
www.zthotels.com
5
1.174

971207114
979749044
965852453
928875982
952058450
987216862
971850033
915591750
928169870
950234399
962872060
902050575
913430318
947506011
956305611
971711746
977779000
971725600
971032000
983298811
913756800
971302804
955063100
928391517
952829977
914902650
902 027 447
971897006
915625292
976711750
957720305
964401040

PALMA DE MALLORCA
PALENCIA
ALICANTE
LAS PALMAS
MALAGA
LEON
MALLORCA
MADRID
LAS PALMAS
ALMERIA
VALENCIA
MADRID
MADRID
BURGOS
CADIZ
PALMA DE MALLORCA
TARRAGONA
ILLES BALEARS
MALLORCA
VALLADOLID
MADRID
IBIZA
SEVILLA
LAS PALMAS DE GRAN CANARIA
MALAGA
MADRID
MADRID
MALLORCA
MADRID
ZARAGOZA
CORDOBA
CASTELLON

comercial@stilhotels.com
castillavieja@hotelessuco.com
booking@sun-confort.com
comercial@sbhfue.com
comercial@symbolhoteles.com
comercial@templehoteles.com
thb@thbhotels.com
madrid@lhw-offices.com
reserv@aldiana-fue.com
torreluz@torreluz.es
info@torsehoteles.com
travelodge.torrelaguna@travelodge.co.uk
elana.valcarce@trhhoteles.com
reservasaranda@hotelestudanca.com
info@tugasa.com
central@universalhotels.es
amigos@portaventura.es
info@urhotels.com
comercial@valentinhotels.com
comercial@hotelesvalladolid.com
mjvelasco@veladahoteles.com
ibizaplaya@verserhoteles.com
reservas.aljarafe@verticehoteles.com
info@vikhotels.com
comercial@vimehoteles.com
reservas@vinccihoteles.com
info@vitahoteliers.com
info@hotelsviva.com
comercial@vphoteles.com
centralcomercial@zenithoteles.com
info@zercahoteles.com
reservas@zthotels.com

Tel +34
E-mail
Web
Hotels Rooms
915399021
rafaelhoteles@rafaelhoteles.com
www.rafaelhoteles.com
9
1.276
965853040
central@hotelesrh.com
www.hotelesrh.com
13
1.285
947222300
sara.martinez@ricehotelesburgos.com
www.ricehotelesburgos.com
5
233
922126000
reservations.abama@ritzcarlton.com
www.abamahotelresort.com
80
469
971743030
prensa@riu.com
www.riu.com
104
45.277
971213090
central@roc-hotels.com
www.roc-hotels.com
19
4.057
913995777
comunicacion@room-matehotels.com
www.room-matehotels.com
19
1253
972364422
rosamar@rosamarhotels.com
www.rosamarhotels.com
4
775
952371255
rpremier@royalpremierhoteles.com
www.royalpremierhoteles.com
2
386
971585214
oficina@sabinahotels.com
www.sabinahotels.com
2
298
972652363
Yolanda@salleshotels.com
www.salleshotels.com
9
951
971783300
comercialdir@sandos.com
www.sandoshotels.com-www.marconfort.com 13
4.662
932063880
pedralbes@sansihotels.com
www.sansihotels.com
3
227
914263942
hotelpraga@h-santos.es
www.h-santos.es
11
2.682
935011400
ggracia@sbhotels.es
www.sbhotels.es
7
1.234
928763308
info@seaside-hotels.com
www.seaside-hotels.com
4
1.208
933636363
correo@sercotel.com
www.sercotel.com
11
1.313
971564312
direccion@serranohotels.com
www.serranohotels.com
5
700
928152777
servatur@servatur.com
www.servatur.com
9
1.251
971370531
sethotels@sethotels.com
www.sethotels.com
6
604
963373951
sh@sh-hoteles.com
www.sh-hoteles.com
7
1.021
935839975
info@sidorme.com
www.sidorme.com
8
751
945188800
recepcion.central@hoteles-silken.com
www.hoteles-silken.com
32
4.637
971312512
info@sirenishotels.com
www.sirenishotels.com
11
4.147
902500838
direccion.solvasabcn@solvasa.com
www.solvasa.com
8
1.359
936651900
congress@grup-soteras.com
www.grup-soteras.com
4
405
922787748
direccion@springhoteles.com
www.springhoteles.com
3
1.131
913197149
stabotel-abf@telefonica.net
2
317
913607275
www.starwoodhotels.com
16
3.356

HOTELIER COMPANIES
Country/State
MADRID
ALICANTE
BURGOS
SANTA CRUZ DE TENERIFE
MALLORCA
ILLES BALEARS
MADRID
GIRONA
MALAGA
MALLORCA
GIRONA
PALMA DE MALLORCA
BARCELONA
MADRID
BARCELONA
LAS PALMAS
BARCELONA
MALLORCA
LAS PALMAS DE GRAN CANARIA
MENORCA
VALENCIA
BARCELONA
ALAVA
ILLES BALEARS
BARCELONA
BARCELONA
TENERIFE
MADRID
MADRID

DOS

Cultural Tourism
well on its way to improvement
The latest data from this sector indicates a decrease, but it continues to have huge potential

Familtur (Spanish Tourism Movement) which is


published by the IET, the Tourism Studies Institute. Generally speaking, this decrease has
occurred across all Spanish autonomous communities, with the exception of Navarra and La
Rioja, which have gone from 0.2 to 0.247 mil-

Andalusia continues to
be the community which
receives the highest
number of national and
international cultural
visitors every year

The Hanging Houses of Cuenca are not just a powerful attraction for cultural tourism in their own right, but they also
house the Museum of Spanish Abstract Art.

ulture is one of Spains greatest tourism


attractions, both on an internal as on an
international scale. The countrys significant historical, architectural and cultural heritage, its museums, folklore and the significant
role it has played in artistic movements over the
centuries, from painting to literature, are all motivations for visitors to uncover its rich legacy,
made even richer by modern developments and
the fact that Spaniards themselves like to get to
know more about their past, their present and
their future.
Cultural tourism is therefore always developing, not only as an interesting alternative to sun
and sand holidays, but also in combination with
other offers, such as city breaks, gastronomy,
wine tourism and even religion. This makes
it difficult to establish its precise dimensions.
The only thing we know for certain is that it is
a powerful ally for the tourism industry when
it comes to getting rid of seasonality in some
areas and to establishing tourism activity itself
in others; those that lack beaches or other obvious attractions for travellers.
The region most visited by Spaniards for cultural reasons is Andalusia, with a total of 1.31

million trips made for this reason in 2013, less


than the 1.71 million registered a year before,
as reflected by the statistical data provided by

lion trips and from 78,401 to 91,155 trips respectively. For the whole of Spain, the number
of trips with this motivation went from 11.9 million to 9.91 million. So far no assessments have
been made on this decrease and we will need
to wait for the 2014 results to know whether
this fluctuation rectifies itself.
The data on international travellers is also
not very positive; in 2013 there were 7.36 international travellers, less than during the two
previous years, 8.13 million in 2012 and 9.2

Cultural tourists are demanding


We have come to the conclusion that, in our experience, cultural tourists are demanding tourists, in the sense that they expect things to be well organised and on time, they
expect specific programmes which allow them to relax and enjoy the activity, with no
gaps, said Eullia Armengol, director of Sternalia, a small Catalan company specialised
in organising cultural tours across the community and which even though it was founded
in 2011, in the middle of the financial crisis, is producing great results.
Its recipe for success is based on combining sites of cultural interest - some of which
were previously not open to the public - with guided tours based on expert explanations
of different subjects, which even include subjects which are not specifically related
as well as local or themed gastronomy, depending on the case, in the form of pleasant dinners which are held during the routes which tend to take between three and
four hours. In her opinion, tourists like to enjoy a very complete experience, with their
partner, their family or whoever they are travelling with. In three years they have gone
from running one route to a total of 14 different ones.
This success story shows that the cultural tourism product needs to be organised and
prepared with flair in order to satisfy this demanding tourist who is looking for cultural
leisure experiences which will allow them to expand their knowledge in a relaxed and
pleasant way.

million in 2011. Italy is responsible for a significant part of this decrease; the number of
cultural tourists it sent Spain has decreased
by over 300,000, reducing numbers almost by
half, if we look at the figures for the past two
years. As for the United Kingdom, its presence
was reduced by a further 200,000 travellers,
and Germany by 35,000, according to the data
collected by the Tourism Expenditure Questionnaire (Egatur).
Emerging markets on the rise
The good news comes from smaller markets, such as Norway, which has gone from
45,613 visitors to 66,570 in one year; or
emerging markets such as Russia, which was
the source of 279,319 tourists for this modality, an increase in the numbers registered in
previous years. The United States recovered
from the low it was going through two years
ago and upped its numbers by 15,000 travellers. As for the number of arrivals per autonomous community as registered by the IET
questionnaire, although they do not have data
from all the communities, there was a generalised decrease, with the exception of the
Basque Country which went from 354,414

A cultural visit to Medieval Barcelona. (Courtesy of Sternalia).

cultural tourists in 2012 to 383,628 last year.


What this data tells us is that Cultural Tourism needs to be stimulated so that market quotas can be recovered in some cases, and so

that Spain becomes established as a leading


destination for large numbers of travellers who
are keen to discover the wealth and variety of
culture offered by the country.

Quantifying the success of a specific type of tourism

t is very difficult to evaluate how much impact Cultural Tourism


is having in Spain, despite the fact that we are talking about
a country with a rich history which makes it a firm candidate
when it comes to this type of holiday. In some cases, it can be
fairly easy to obtain reliable information from a community or city,
but impossible to know what is going on in Spain as a whole.
Exceltur, an entity which carries out research in order to tell
what kind of impact and reach tourism is having in our country,
addresses cultural tourism every year in order to try and uncover
its role as a dynamic source of tourism experiences. However,
culture is increasingly becoming the main motivation for travel
and not just a bonus. The director of research and investigation
at Exceltur, Oscar Perelli, made a series of interesting points about
cultural tourisms current status, in as far as the quantification of
results and its impact.
To begin with, Perelli states that Cultural tourism is sometimes
difficult to understand. In other words it is difficult to establish
what is cultural tourism and what is not. He provided the following
example: an opera concert at the Teatro Real or a classical music
concert would probably be considered as belonging to this travel
type, whereas a pop concert probably would not, even though
events like the FIB and Sonar festivals attract tens of thousands
of tourists from Europe and the world as a whole every year, and
have a very significant international impact.

Through its reports, Exceltur strives to portray how many people


attend cultural events and sites across Spain, and for this, we
ask all the cities to provide the number of visitors received by its
ten most emblematic museums, Perelli explained. This is no easy
task however, as there is no way of telling the number of tourist
visits from the number of resident visits, and to complicate the
figures even further, the numbers also include school visits. On the
other hand, two of the most visited museums in Madrid and Barcelona are the ones at their football stadiums. Again, should these
be considered cultural tourism, or not? There is no established
criteria in this regard.
In addition, not all sites of interest for this type of visitor collect
information on the number of visitors they receive. For example,
numbers are registered at the Mosque-Cathedral of Cordoba, but
not at the El Pilar Cathedral in Zaragoza, which is also a place
of worship. Should we be counting the guests at a wedding as
cultural tourists? Probably not. Oscar Pirelli is optimistic about the
future and he believes that it will get easier to quantify this type
tourism which is undoubtedly on the increase after all what this
type of traveller wants is an experience and culture never fails to
provide precisely that.

DOS

Cultural tourists account for one in three


of all Andalusias visitors

The Andalusian community,


which is the region which
receives the highest number
of cultural travellers in
Spain, combines monuments
and heritage sites with
its favourable climate,
great customer service and
accessible prices. This results
in very satisfied tourists.

he eight Andalusian provinces welcomed


a total of 6.7 million cultural tourists during 2013, one third of the total number
of visitors who came to the community during
the same year. The Junta itself has stressed
the importance of this segment as well as the
regions potential for future development within this type of tourism. According to the Tourism Minister, Rafael Rodriguez, the regions
cultural and monumental heritage makes it
easier for the destination to compete and favours its overall position within the market.
According to the data provided by the re-

Cultural heritage and


service are the aspects
most valued by cultural
tourists visiting Andalusia
gional government, Andalusias main source
of national cultural tourists is the region itself,
accounting for 33.6% of the total number
of tourists, followed by Madrid and Catalonia, with 17.1% and 6.7% respectively. As
for international issuing markets, the United
Kingdom stands out with 13.4% of arrivals,
followed by Germany and France, with 12.4%
and 12.1% respectively. These are followed by
Italy, the United States and Holland.
This type of tourist tends to spend more
money, around 69.5 euros a day, which is 10
euros more than the average amount spent
by travellers in Andalusia across all modalities. Their average length of stay is 4.6 days,
although foreign visitors stay up to 7.6 days,
and national tourists only stay 3.8 days on average. The typical tourist profile is that of a
person of 45-64 years of age, 34.6% of the
time, with paid employment, and who tends

La Mezquita Catedral de Crdoba, uno de los monumentos ms bellos que se pueden visitar en Andaluca.

to travel with their partner most of the time,


60.9%, or other family members, 18.6%.
The deciding factors which made these
cultural tourists choose Andalusia as their
destination were, according to data by the
Junta, the monuments 52.8% of the time,
the weather 16.3% of the time and the prices
14.2%. When asked to evaluate their experience after their trip, on average they gave the
region a score of 8.1 points on a scale of 1 to
10; and cultural heritage and service were the
factors given the highest scores, at 8.7 and

8.5 respectively.
It is especially interesting for the tourism
industry to note that these visitors preferred
to stay at hotel establishments 78.3% of the
time. Another one of this segments known advantages is that it is not subject to seasonality,
and is enjoyed by tourists more or less continuously, all year round. And finally the most
revealing piece of information on how satisfied
cultural tourists are after a trip to Andalusia is
that 60% of visitors were repeating their holiday from the year before.

Cordoba, a place to discover

he province of Cordoba boasts an important selection of cultural attributes for


national and international visitors. Its many sites include the Roman Villa of Fuente
lamo, the Mosque-Cathedral of Cordoba, the Fuente del Rey fountain, the Palace
of the Marquises of Viana, the Almodovar Castle or the del Moral Castle which houses the
Archaeological Museum, to name just a few. Its scenery and nature can be discovered
by following the Andalusian heritage routes, like the Caliphate one which leads the visitor
from Cordoba to Granada and is a true journey through the regions history. Travellers will
also enjoy the regions people and folklore, with flamenco being one of the highlights,
as well as shows like the Dance of the Obejo Swords. Cordobas excellent hotels and
numerous restaurants offering typical fare, such as salmorejo, flamenquines, bellota ham
or Arabic recipes such as lamb cooked in honey, make this province a place well worth
discovering for curious travellers.

DOS

Museums: an increasingly attractive


option for cultural tourism
turism, collectivism, surrealism, dadaism or
the birth of conceptual art. All this will be exhibited, initially over a ten year period, within
the Bank of Spain building in the Cantabrian
capital.

El Prado will increase its


collection by 1800 works
of art, the Reina Sofia
will open a second branch
in Santander and the
Guggenheim celebrates
20 years

The del Prado Museums art gallery will soon house 1800 more works of art, which will make it even more attractive to
visitors

mongst Spains most significant cultural icons, which also happen to be


excellent attractions when it comes to
luring cultural tourists from all over the world,
museums are one of the highlights. Especially
art galleries such as the El Prado Museum,
the Reina Sofia, the Thyssen-Bornemisza or
the Guggenheim, but there is also a long list
of other museums which are of local significance and which also influence a travellers
decision when deciding to visit a certain region.
It seems that in order to keep attracting
visitors in the future, museums would do best
to specialise and ensure the quality and the
maintenance of their collections. Or at least
this is what the government has said would
be the focus for the del Prado Museum, a
museum which, like all great institutions,
serves as a benchmark for other entities of
this type. Once the above museums rehabilitation phase is complete, its collection will
have grown by 1800 works of art, allowing it
to present works from across all art history,
from antiquity to the 20th Century.
Another great museum in the process of

expansion, this time via the opening of a new


branch, is the Reina Sofia; and it has chosen
Santander as the venue for its new establishment. It will house the Lafuente Files, a valuable collection made up of 3000 works and
120.000 documents, and which specialises
in 20th century art history in Europe, South
America and the United States. Specifically
of note are its avant garde samples, from fu-

The Guggenheim museum is celebrating


the twentieth anniversary of its collaboration
with its mother house in New York in May
2015, and this will surely bring more cultural
visitors through its doors. The museum is offering a special exhibition to mark the occasion, an exhibition which recalls its first ever
exhibit and which was entitled The Art of our
Time. Masterpieces from the Guggenheim
Collections, and the headquarters in NYC
have also contributed numerous works of art
to be included.
There are many other museums in Spain
which although more modest, are just as
attractive to cultural tourism; such as the
Malaga Picasso Museum which has just celebrated its 11th anniversary; the Museum of
Contemporary Art in Castilla y Leon (Musac),
or the Museo de Cceres, which is soon to
be extended, as is the case with the Helga de
Alvear Visual Art Centre, also in Extremadura.

Zurbarn at the Thyseen Museum next summer

mongst the exhibitions to be held at the Museo Thyssen-Bornemisza next year, one of the
most significant is a monographic exhibition on Zurbarn, which will be open to visitors
during the summer of 2015, from the 9th of June to the 13th of September and which
will feature a select look at this universal artists artistic creations from his first ever commissions to his key works. The idea behind it is to offer a new perspective on this painter, considered one of the most significant of the Spanish Golden Age; it will feature canvases which were
previously unknown or which have been recovered over recent years. The Zurbarn exhibition
will be followed by another by Edvard Munch, which will remain open from the 6th of October
to the 17th of January 2016. Other exhibitions open to visitors during the first half of the year
include the Hubert de Givenchy and the monographic exhibit on American Impressionism, both
of which will remain open until the 18th of January and the 1st of February respectively; as well
as an exhibition on Raoul Dufy, scheduled between the 17th of February and the 17th of May.

Museo
ThyssenBornemisza
A wAlk through the history of Art

new channel.

The first On-line Sales Channel


for Tourism Professionals.

My
ite
favour m
museu

Culture and Tourism ever closer.


Register now!

Paseo del Prado, 8. Madrid


(+34) 902 760 511
www.museothyssen.org

up: Franz Marc The Dream, 1912


Down: Peter Paul Rubens Venus and Cupid, c. 1606-1611
Museo thyssen-Bornemisza

Cubas British Market

CUB

At the end of last year,


Cuba registered 97.3% of
the previous years arrivals
from the United Kingdom;
despite the decrease, the
UK occupied its traditional
second place in the ranking
of Cubas top issuing
markets.

hen compared to the year before,


the market registered decreases
for 2014 for almost every month up
until August - according to the latest figures
available from ONEI, the National Office for
Statistics and Informations - fluctuating between second and fifth position on the top
market list.
A total of 82,506 British tourists arrived in
Cuba over the first eight months of 2014, a
significant 80.8% decrease with regards to
the same period a year earlier, which represents around 4% of the total number of arrivals to the island during this time.

The United Kingdom as an


issuing market to Cuba
2007 August 2014
Year

Position as
issuing market

2007
2008
2009
2010
2011
2012
2013
August 2014

2
2
2
2
2
2
2
3

At the end of August this year, England was


the third highest issuing country, following
behind Canada and Germany respectively,
and followed by Italy, France, Mexico, Spain,
Argentina, Russian Federation, Venezuela,
Chile, Colombia, Holland, China, Switzerland,
Peru, Brazil and Austria (in that order).
Specifically in August, the island welcomed
just 8,919 British visitors, a significant 32.3%
decrease when compared to the same month
in 2013, and a result which only reaffirms
the reduction in the flow of visitors from the
United Kingdom to Cuba which we have been
92

Special WTM

| November 2014

seeing over the last few years.


The evident decrease in the accumulative
number of arrivals from the English market,
when compared to the previous year, was explained by Manuel Marrero Cruz, the islands
tourism minister, during a visit to the city of
Camagey at a meeting with various members of the local and national press. The Minister informed members of the press that the
number of foreign visitors to Cuba had been
lower than expected and that the main reasons for this reduction were the contraction
of certain markets due to the financial crisis,
the decrease in Argentinian tourism and TUI
UKs withdrawal; Britains main tour operator
and issuer for British tourists to Cuba.

On the other hand, the influx of British


tourists to Cuba, could, in fact, increase, as
the English cruise ship Thompson Dreams
which holds up to 2,000 passengers, is set
to come to the island once again. In general,
the number of ships and vessels with tourism
related or academic objectives will probably
be higher than it was in 2013, when around
200 vessels were registered.
According to data released by the ONEI,
2,071,533 visitors arrived in Cuba from January to August 2014, 3.7% more than during
the same time in 2013; during the first six
months of this year, the tourism industry registered an income of 1,315 million dollars, a
figure which represents an 11.6 % growth.

New opeNiNg of The LeVeL


wiNTer 2014 2015

The fifth floor of the hotel is reserved for those seeking a superior level of luxury and
sophistication. Exceptional and personalised service, rich in detail, in a private setting
with exclusive facilities.

THE LEVEL I MEETIngs & EVEnTs I ADORE by MELI CUbA

www.melia-varadero.com
M E L I AC U B A . C O M

CUB

Hosteltur celebrates 15 years in Cuba

Hosteltur celebrated the fifteenth anniversary of its presence in


Cuba with a beautiful ceremony, the launch of the Special Edition
15 years on this journey together and an awards ceremony for
professors, partners and tourism entities which have accompanied
the publishing company during these three lustrums.

ver a hundred professionals, clients, dignitaries and partners of the publications


Cuban office attended the celebration
which was presided over by his Excellency the
Spanish Ambassador in Cuba, Juan Francisco
Montalvo.
Tourism Ministry representatives and the
main players in the Cuban tourism industry
were also in attendance and they presented
the editor, Joaqun Molina, with various prizes
in recognition of his teams dedication, which
has accompanied us covering all the most important tourism related events in the country
(...) and its commendable contribution to the
training of professionals in our sector, said the
Cuban tourism minister, Manuel Marrero Cruz.
During the evening, which was made more
pleasant by the live music provided by Frasis de
la Egrem, Hosteltur also recognised the fundamental work carried out over these past fifteen
years by professors and regular contributors to
the magazine which have played an important
role in its success: MSc. Roberto Pastor Raola
and doctors Jos Enrique Salgado Febles, Hctor Ayala Castro, Ricardo Jorge Machado Bermdez, Jos Luis Perell Cabrera and Ramn
Alberto Martin Fernndez.
Several other organisations also received
94

Special WTM

| November 2014

special recognition in gratitude for their uninterrupted presence in Cuba over these last fifteen
years across Hostelturs different products;
Meli Hotels International Cuba and tourism
groups Turismo Gaviota, Hotelero Gran Caribe,
Cubanacn and Empresarial Hotelero Islazul.
During his speech editor Joaqun Molina
looked back on Hostelturs arrival in Cuba during the 1999 Tourism Fair; the beginning of a
fruitful and close relationship between the publishers and the Cuban tourism industry which,

fifteen years later, remains as strong as ever


with a digital newspaper, the monthly magazine
and the annual special editions for the Canadian, German, British and Spanish markets.
The event took place at the hotel Occidental
Miramar in La Habana and was sponsored by
Havana Club, Cubaron, Habanas and Egrem.

CUB

News and possible future scenarios


for International Tourism in Cuba

n the twenties and fifties, La Habana was


the main destination for tourists from the
United States. In 1961, US citizens were
prohibited from visiting the island and international tourism disappeared. It started
timidly coming back to life in 1972, and in
1990 an intensive program was implemented
with the specific aim of developing international tourism. Between 1990 and 2000 visitor
arrivals grew by 19% each year. Income grew
even faster, at 23% a year. Those rates of
growth slowed during the first decade of the
current century.
Over the last 24 years forty million visitors
have visited Cuba. The foreign currency income generated by international tourism was
well over 41 billion dollars, equivalent to 66%
of all exports during the same period. Tens of
thousands of rooms were built. Some years
saw the opening of over ten new hotels.
The growth of tourism has impacted Cuban
society and economy in many different ways.
Many agricultural, industrial and building related activities have required updating, new
products have been introduced and methods
of work have been changed; all to satisfy the

96

Special WTM

| November 2014

growing demand and need for quality which


has come about due to tourism.
The tourism sector contributes an estimated 7% of the gross domestic product and
provides jobs to 7% of the financially active
population, either directly or indirectly.
The Caribbean receives 28 million international tourists (including those who visit
resorts at Cancn, Riviera Maya and Cozumel). Half of these tourists are from the United States, and as such, are prohibited from
travelling to Cuba. This means that Cuba can
only operate within other markets. Even with
this handicap, one in every ten tourists, of the
28 million who travel to the Caribbean, visit
Cuba. This is not the case for cruise ship
tourism, as most cruise liners which travel
around the Caribbean belong to American
companies. Even if those companies may like
to send their cruises to Cuba, they are not
allowed to do so.
Hosteltur has accompanied Cuba on its
journey over the last 15 years, publishing a
monthly special on its tourism development
and the new products and initiatives which
have been launched. It has acted as a win-

dow through which thousands can see and


keep up to date on international tourism in
Cuba. Its readers can ask themselves how
this sector is progressing. They would do well
to consider certain aspects:
1. Cuba is currently in the process of modernising, modifying and perfecting how
its economy and society works. Most of
its land is currently being used by cooperatives and independent farmers. The
country aims to transfer thousands of
small business, restaurants and other facilities to the private sector, renting these
out to private business people. The same
looks set to happen within the service
sector. The 350 hotels owned by the state offer 63000 rooms. A further 15000
rooms are rented out by private home
owners. There are also whole houses and
residences available for rent, which include services such as breakfast and lunch.
They operate thousands of private restaurants. Some of these feature in prominent
positions on Trip Advisor and other similar agencies, thanks to the quality of the

food on offer and their exquisite service.


A new Law on Foreign Investment was
approved in March and the number of
mixed businesses is expected to grow.
Tourism will also be affected by this; there are 14 mixed hotels currently in operation. New mixed hotels will be added
in the future and priority will be given to
the development of golf courses featuring
complementary residential complexes.
Other services which are currently offered to tourists by state companies will
doubtless be offered either partially or
completely by private entities and cooperatives in the not too distant future
2. Over 50% of the tourists arriving in Cuba
between 1990 and 2005 came from
western Europe. However the number
of arrivals from Europe has fallen to less
than 30% over recent years, as a result
of high petrol prices, the financial crisis
and other factors. North America -not
including Mexico- contributes 52% of the
annual number of visitors (over a million
Canadians; US residents of Cuban origin
and tens of thousands of Americans who

obtain special licenses for their trips).


China occupies first place when it comes
to annual income from external tourism,
Russia occupies fifth place and Brazil is
at number 12 in the ranking. Together
the above three contribute 15% of the
total worlds expenditure on international
tourism. Cuba maintains very good relationships with these countries. However,
these three markets only make up 3.5%
of its visitors. There are plans to increase
the participation of tourists within these
markets. These are backed by political
intentions. They now depend on efficient
commercial and business management
in order for them to be put into action
3. With its beautiful, untouched, natural
and extensive beaches, the preferred
product to develop has been the sun and
sand one, in combination with All Inclusive hotels. In this way 74% of overnight
stays take place at this type of hotel and
they are concentrated at four main destinations on the north coast: Varadero,
Cayos de Santa Mara, Jardines del Rey
and northeastern Holgun. There has

been little tourism development in the


southern coast and the same can be said
of other destinations in western and central areas of the country. It seems only
logical to develop other products which
allow for higher income per tourist. Even
if the sector has managed to decentralise
international tourism activity outside of
La Habana, there still needs to be more
diversification towards areas in the south,
west and centre of the island.
Dear Hosteltur readers, there are many
other aspects to examine with regards to
future developments. I hope to go over these with you on another occasion. There will
always be two determining variables: the first
is diversification (of markets, products, destinations to promote and factors concerning
the provision of services). The other demanding variable is of course the quality of the
services and the customer service the visitor
receives at destination.
Dr. Miguel Alejandro Figueras
Winner of the National Economy
Prize 2007

Special WTM

| November 2014

97

CUB

A brief look at 15 years of tourism


in Cuba

On the fifteenth anniversary


of Hosteltur Magazines
first appearance in Cuba,
it is almost impossible to
avoid looking at how Cuban
tourism has developed over
these past fifteen years.
Over this period of time
Hosteltur has covered all the
most significant events in
the tourism sector for this,
the largest of the Antilles
islands.

ver this period of time, the indicator


registering the number of international
arrivals to the island showed a 4.2%
average annual growth rate; over 36.1 million
travellers have visited Cuba over these past fifteen years. Many come back time and time
again, despite the difficulties faced by the Cuban tourism sector due to both internal and external factors.
The accommodation infrastructure
The total number of rooms dedicated to
tourism, went from 32,300 in 1999 to 60,440
at the end of 2013, which represents a 4.5%
annual average growth for the period, similar
to the average rate of arrivals.
At the beginning of 2014, the Cuban
tourism sectors (state) accommodation offering boasted over 60 thousand physical rooms
distributed across 350 different accommodation establishments. From this total, 67.4%
are categorised as four and five star.
The accommodation infrastructures territorial distribution is conditioned by demand and
by each areas intentions concerning tourism
development. In this sense, we know that ever
since tourism started developing in Cuba, during the last decade of the previous century,
the tourism areas which have developed the
most are concentrated in coastal areas with
white sand beaches, showing a demand for
sun and sand tourism. For this reason, the
highest concentration of rooms is located in
the territories of Varadero (32.5%), La Habana

98

Special WTM

| November 2014

Figure 1. International arrivals 1999-2014

Source: Publishers own based on figures by ONEI.

(20.8%), north Villa Clara (11.7%), Jardines


del Rey (9.2%) and north Holgun (8.6%).
Even so, urban and nature tourism possibilities have also been growing and developing

Figure 2. Hotel rooms


per products (%)

over these years.


The three main Cuban hotel chains offer
73.3% of the accommodation available: Gaviota (27.7%), Cubanacn (25.6%) and Gran
Caribe (20.1%).
And a look to the future...
The next fifteen years look set to present an
accelerated development for tourism infrastructure: water and theme parks, golf courses,
all kinds of nautical, nature and adventure
tourism; as well as the construction of new

hotels and tourism resorts.


Together with the Comprehensive Development Areas which are being built in the
country, new real estate projects featuring
golf courses and marinas will complete an
exclusive offer for international tourism. The
Cuban capitals beautiful bay will soon offer
new terminals for cruise ships and ferries,
yacht marinas, sailing clubs, conference centres, fair complexes, floating boulevards and a
wide network of restaurants and shops.
At the same time and as a complementary
offer, private non-hotel accommodation options are being developed across the island,
of the bed & breakfast type, and there are
currently 18,000 rooms of this type available
which offer an excellent personalised service.
Not forgetting the thousands of new cafeterias and restaurants with innovative design
and service formats which stand out for the
originality and quality of their gastronomic
offering.
Cuban tourism development is taking an
active part in the growth and structural changes of its national economy, leading to improvements in the competitiveness of its territories, for residents and visitors alike.
Dr. Jos Luis Perell Cabrera.
Department of Tourism.
University of La Habana.

On Hostelturs idea
and the nature of tourism

CUB

Their pages have not always provided me


with all the answers, but they have provided
me with the answers to many questions. And
if not, they have suggested a route through
which to go looking for them. It is a magazine
with excellent attention to detail, it provides
reflections on strategic aspects of tourism,
as well as operative aspects. This excellent
publication which is Hosteltur is the result of
the work of a very talented team of people,
who are knowledgeable and driven by strong
professional motivation. This is my view
of the publication. I would like to thank its
editors and professional team for making it
available to us.

Tourism for the elderly.

would like to take this opportunity provided by Hosteltur magazine to make two
comments. The first is a general comment
and is related to the magazines contribution
to the professional development of the sectors directors and specialists over these last
15 years since its launch and the need to express our appreciation. The other is related
to tourism in Cuba today.
On the sectors complex nature and
Hostelturs usefulness
Compared to other sectors in world economy, tourism is a relatively new kid on the
block. It does not have the statistical base
of the petroleum or auto mobile industries,
for example. Neither has it traditionally involved scientific research nor putting results
obtained into practise. It is only logical that
it be lacking in certain areas of knowledge
which are still pending definition.
The fact that the intangible components
the sector is made up of carry significant
weight adds complexity to its workings. As

100

Special WTM

| November 2014

we know tourism products main component


is their potential to satisfy the dreams, excitements and expectations of harmony and
plenitude which most human beings aspire
to. In other words: the search for some happiness. This leads to the naturally wide ranging nature of its procedures. Hundreds of
questions stem from this, questions which
often have multiple or even contradictory answers, based on diverse approaches.
With this introduction I hope to explain
how Hosteltur magazine has, over its years
of existence, carried out a commendable
task in as much as it has contributed towards educational and informative needs
with these questions derived from tourisms
complex modes of operation. This is what
my experience as a consultant for tourism
companies and companies in other sectors
has shown me. On the occasion of this,
Hostelturs significant anniversary, I would
like to take the opportunity to thank them for
the help they have provided me in my work
as teacher and researcher over the years.

Current challenges faced by Cuban


tourism: some insights.
The rise of Cuban tourism in the 90s was,
in many respects, exceptional. It set new
records for the speed of growth and positioning. But that was 25 years ago. As was
to have been expected the data indicates
that its development has hit a standstill; its
rate of quality expansion is slowing and there
are signs that indicate the model needs to
be updated. Other destinations have had
similar experiences, after reaching maturity
-like Cuba- they face the risks of fatigue and
losing competitiveness.
I see it as something relatively normal. We
could recall the case of Brazil in the 90s, Rio
de Janeiro specifically, and more recently
the primary and traditional Cancn. Cuba is
in a state of change and is in the process of
updating its developmental model as a country, as was announced at the latest Cuban
Communist Party Congress. This represents
an opportunity for the Cuban tourism sector,
whose speed of change needs to keep up with
the same rhythm set by the country or maybe,
in my opinion, to go faster, as it continues to
be one of the leading sectors of the countrys
economy and continues to complete the function of stimulating growth in other sectors. As
a tourism development specialist and spectator over the last 30 years, I would like to
set out my three main concerns, which are
related to the direction of the most important
changes. The general base for these challenges is, of course, web positioning and the
need to reach the average international level
with regards to internet marketing and sales.

An outline of the three challenges:


a) Qualitative transformation in Human
Resource Management.
A sectors HR characteristics constitute
the key to its competitiveness and efficiency. Even though we are advancing in that
direction our efforts are not yet at the level
of our needs. Tourism, on an international
level, is changing rapidly as shown in the
pages of Hosteltur We need to understand
that deep down the changes made to tourism prompt changes in the hotel industry
and not the other way around, as some
people think. This is a subject we could
discuss for a very long time. We need
to improve the speed with which our HR
developments are updated to match the
rhythm of international trends, and we
need to do so urgently, especially at its
core: the policy on director training. Cuba
can and should have world class tourism
companies and this starts by having world
class teams and workers.
b) A strategy to increase our power to
negotiate.
The first few years of the 21st Century
saw the concentration of the large tour
operators. As they were larger and there
were less of them it was inevitable that
their power to negotiate would improve. In
my opinion this has been evident in two
phenomenons: 1) the pressure to lower
the price of the rooms and 2) encouraging
southern countries -including the Caribbean- to increase the number of rooms to
be built by an irrational amount. Logically
the more rooms available the greater the

Health tourism

Tourism for the elderly.

tendency to lower prices. I have the feeling that we have too many rooms in the
region. Many question why we continue to
build rooms which we cannot sell. Prices
are being decreased at certain destinations - to levels which seem like something out of a science fiction film. If this
doesnt change our power to negotiate will
continue weakening. To strengthen it we
must seek out quality.

c) Increased sensitivity to market


changes
Only by systematically increasing our informative resources, together with our
ability to interpret them, will we be able
to know what is going on in the market
and what elements of our project need to
be changed in the short term. This reality implies identifying what we are good
at and where our competitive advantages
reside. I can identify two: medical tourism and long stay tourism for the elderly.
There are already destinations in Central
America which are aimed at medical tourism -high expenditure per person- with
less resources than our own and sometimes with Cuban-trained doctors. We
cannot ignore this. As for tourism for the
elderly and long stay our country offers
exceptional conditions for this. It is the
only alternative to eliminate prolonged periods of low occupancy. Everyone knows
this: they travel all year round, they have
money, they need security and peace and
they want to avoid cold weather. These
two segments could determine the future
of Cuban tourism and also, in part that of
the country as a whole, as they establish
differentiation - a key component for competitiveness.
By Ricardo J. Machado
Research Professor

Special WTM

| November 2014

101

CUB

Luxury service at Playa Pesquero


a day, wifi and access to all Playa Pesquero
Resorts facilities and preferential booking for
all SPA services.
A whole universe of different restaurants
awaits at Pesquero, together with six bars.
The resort has its own white sand beach and
is surrounded by exuberant vegetation. It is located in the municipality of Rafael Freyre, in the
western province of Holgun, approximately 70
kilometres away from Frank Pas international
airport and 743 kilometres to the east of La Habana, the Cuban capital.

laya Pesquero Hotel - run under brand


name Hoteles Playa de Gaviota S.A. and
located on the beach of the same name
in Holgun- is one of the largest All Inclusive
establishments in Cuba. Its attractive design
concept reproduces elements of the regions
sugar plantations and train lines, but what really
makes it stand out is its excellent service and
majestic spaces. The hotel now offers a new
service: a luxurious feature which firmly establishes the hotels high standards: the Premium
Playa Service.

The Premium Playa Service is designed to


offer luxury experiences for the most demanding of tastes. It is located in an exclusive area
of the Playa Pesquero Resort, within naturally
beautiful and peaceful surroundings. It offers
56 high end Premium rooms, spread out across
an area of 93.68 metres squared. Each room
comes with a King sized bed or two individual
beds, a living room, dresser, 32 LCD TV with

102

Special WTM

| November 2014

USB port, coffee machine, iron, safe, balcony or


terrace, full piece bathroom with double hydromassage, indoor shower, patio with outdoor
shower and mini-bar.
There is also a personalised check in/check
out service; welcome cocktail; selection of Premium drinks as per drinks menu; butler service
and beach towels in the room; room service,
bathrobe and slippers, pillow menu and turn
down service; 20% discount on laundry services and 15% discount on SPA treatments; free
late check out if available; superior amenities in
bathroom; preferential booking at all the hotels
restaurants and VIP treatment.
This new service also has its own separate
reception area, lobby bar, reading room, gourmet restaurant for breakfast, lunch and dinner
- always a la carte -, snack bar, swimming pool,
solarium, butler service and pool concierge,
room service with menu available 24 hours

Playa Pesquero also offers complementary


services such as sauna, gym, sunbeds and sun
umbrellas in the pool and beach areas. Daytime
entertainment available: non motorised water
sports, social and board games, childrens programmes and ecological excursions. At night
enjoy the dance and music shows featuring
local folklore. Customers will be able to enjoy
introductory diving classes in the pool, a welcome drink on arrival and facilities for events with
rooms equipped with all the latest in audiovisual
equipment.
The Playa Hotels are the crowning glory of
the Gaviota SA hotel platform. Their facilities
are bright, fun and welcoming; they operate the
All Inclusive regimen and are found at some of
Cubas best beaches.

www.gaviota-grupo.com
Follow us in Facebook and Twitter!

You deserve it

You deserve an unforgettable holiday. You deserve hotels in unbeatable locations,


where you can enjoy signature cuisine and relax in modern, newly-refurbished facilities.
Now more than ever... We are keeping you in mind.

With you in mind

www.h10hotels.com / T (34) 902 100 906 / reservas@h10hotels.com


Tenerife Lanzarote Fuerteventura La Palma Gran Canaria Mallorca Costa del Sol Costa Daurada Riviera Maya Punta Cana Cuba Barcelona Madrid Rome London Berlin