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JEFFREY DISTASIO

Mountain Top, PA 18707

Cell: 585-978-2675
jdistasio32@yahoo.com

PROFESSIONAL SUMMARY
Top-Producing, innovative Senior Sales & Marketing Leader with more than 20 years experience in sales, sales
management, business planning, marketing, and B2B sales. Superb team building, leadership and interpersonal skills
coupled with an inherent ability to identify and capture market opportunities has led to a track record of recognized
success in accelerating expansion, increasing revenues and improving profit contributions.
Business Environments: Consumer Products / Medical Devices / B2B / Retail / Industrial Market / 3PL / Dental.
Wal*Mart, Kroger, Walgreens, National GPOs, Owens & Minor, Cardinal, McKesson, Military, Regional Brokers,
Regional Food/Drug accounts, Wholesalers, Luxottica, Vision Source, OD/MD Independent and Group Practices,
Bausch + Lomb, Benco Dental
Proven Expertise:
Strategic Marketing Planning
Hiring, Training & Staff Development
Team Building & Leadership
Client Relationship Management
Successful Promotional Planning

Strong P&L Management


Excellent Sales Forecasting
New Product Development & Launch
Results-oriented Incentive Planning
New Business Development

PROFESSIONAL EXPERIENCE
BENCO DENTAL, Pittston, PA
2011-Oct 2014
DIRECTOR OF MARKETING AND RETAIL SALES PRIVATE BRANDS and RETAIL SALES
Lead the 6 person product marketing team for Bencos Private Label products in the Professional dental market. Also
led the effort in developing a product portfolio and go to market strategy to introduce new products into the CPG
market for the first time in Benco history.

Exceeded company goals for both sales and gross profit dollars.

Launched over 40 new Private Label products generating over $80 Million in revenue to Benco

Re-aligned the marketing team to more efficiently launch products and utilize fact based processes to
identify new supplier and new product opportunities by utilizing internal market research, SDM Market
Research, and category trend analysis.

Lead cross-functional teams develop new products for future expansion into traditional CPG channels

Lead role in re-branding (product names, packaging, advertising and selling tools) efforts growing sales and
GP dollars by over 10% across categories ranging from equipment to general Merchandise

Traveled internationally to negotiate long term contracts with over 15 new manufacturing partners
COMPLEMAR PARTNERS, Rochester, NY
2010 - 2011
VICE PRESIDENT, SALES AND MARKETING
Develop sales strategy, web strategy, go to market strategy, and marketing strategy for Complemar a 3PL (printing,
fulfillment, direct mail company) to exceed sales objectives for product offering including, print, direct marketing,
packaging, and fulfillment.

Re-Organized Team and hired additional sales members to better achieve corporate goals

Developed new Marketing Materials (Direct Mail, Web, client presentations) to more clearly state company
offerings and customer value proposition resulting in an expanded customer pipeline,

Developed reports, forecasting model, and made changes to SFA tools to improve accountability.
BAUSCH & LOMB, Rochester, NY
2004 - 2010
DIRECTOR OF SALES (2008 - 2010)
Led 2 distinct OTC Sales Teams. OTC Central Area: Wal-Mart / SAMS Team, Walgreens Team, Kroger Team, Kmart
and Military National Account Manager, Wholesale (Cardinal, McKesson, Amerisource/Bergen, Kinray), National
Account Manager, Regional Business Director, Publix, Winn-Dixie, Harris Teeter, and Food Lion Regional Account
Manager, and Regional Broker Managers. OTC Internal Sales Team: Sales to key Eye Care Practitioners (ODs) for
our Contact Lens Solution portfolio of products.
OTC Central Area: Generated over 60% ($149mm) of the total OTC sales volume. The Account base was spread
across all classes of trade (Food, Drug, Mass) as well as Wholesalers, Military and Brokers.
Exceeded sales objectives across all product brands (Lens Care, General Eye Care, and Vitamins) for the full year.
Lead the nation in forecast accuracy at over 99%.
Exceeded Regional P&L goals through a combination of product mix, promotional strategy changes, and supply
chain efficiencies.
Created analytical tools using a combination of Nielsen data, competitive research and internal data to provide
Marketing with key insight into sales, consumption, and promotional metrics, which resulted in improved focus on
key customer imperatives to more effectively drive promotional ROI.

Jeffrey Distasio Cont.


Drove the development of sales materials, routing, metric tracking, training, and selling strategy for the newly
created Internal Sales Team detailing medical devices and pharmaceutical products to Medical Eye Care
Practitioners (ODs and MDs).

DIRECTOR OF SALES, CONTACT LENS INSIDE SALES TEAM AND WAL-MART TEAM (2007 - 2008)
Newly created position with dual responsibility of Director for a 24-person Internal Contact Lens Sales Team and
Director of Wal-Mart Contact Lens National Account Team.
Exceeded revenue goals and P&L objectives of $27 million for Wal-Mart and delivered the highest forecast
accuracy among National Accounts.
Developed first sales and consumption models to accurately forecast sales revenue and sell-through.
Re-organized the Internal Sales Team to more effectively manage account responsibilities calling directly on Eye
Care Practitioners (ODs and MDs) throughout the US. This team consistently outperformed external sales groups
with respect to revenue per employee. Covered approximately 14,000 ODs representing 50% of the total B&L OD
universe.
Refined the Sales Associate Program that served as a feeder pool for open Territory positions resulting in a 75%
reduction in the amount of time required to fill in-field open territories with trained territory representatives
prepared to sell our products.
DIRECTOR CUSTOMER/TRADE MARKETING - CONTACT LENS/MEDICAL PRODUCTS (2005 - 2007)
Redefined the Field Marketing role in the Contact Lens business by developing tools and processes to provide factbased and ROI-based promotional selling practices to the contact lens business and by clearly defining the roles and
responsibilities of the 5-member team to achieve maximum effectiveness in managing a multi-million dollar Trade
Marketing fund.
Lead a transition to Strategic Account planning process. Developed the metrics and process to maximize the
promotional funds. Improved overall promotional ROI by 27% and drove accountability down to the Sales
Representative level within each account.
DIRECTOR CUSTOMER/TRADE MARKETING OTC/CONSUMER PRODUCTS (2004 - 2005)
Led the Field Marketing Organization for the OTC business (Contact Lens Solutions, General Eye Care Products, and
Vitamins). Managed Co-Op budget and exceeded ROI and P&L objectives.
Managed $10 million of co-operative funding across all lines of business for each account. On budget each year.
Actively participated account-planning spends (displays, advertising, features, etc.).
Worked cross functionally with marketing, finance, operations and sales to improve promotional ROI by 20%and
reduce OOS at retail during promotional events
DIRECTOR EPM/ PRICING AND PROMOTIONS IMPLEMENTATION (2004)
Lead the process for the implementation of the EPM (Enterprise Performance Mgt.) portion of B&L America rollout of
the PeopleSoft product.
Led the effort to rationalize and prioritize reporting needs. Reports dropped from over 3000 to 250.
Oversaw the training process for the reporting tool, COGNOS, used across all business functions.
ARAMARK, Philadelphia, PA
2000 - 2003
DIRECTOR, SALES & MARKETING STRATEGIC OPPORTUNITY & DEVELOPMENT GROUP
Led the rollout of a web-based ASP model office services solution called "My Assistant." as well as development of
strategy to enter into the Office Services Marketplace. Charged with developing an interactive customer and service
provider ROI model, creating and directing the marketing plan for its rollout, hiring & training the Sales & Marketing
personnel and lead in C-level sales presentations, RFP development, and promotional/advertising strategy.
. Created a Strategic Business Plan for Office Services (mail room, shipping and copy Center) as a potential line of
business.
. Negotiated capital equipment purchases to reduce customer costs and create a streamlined mailroom
and copy center process.

Led the external hosting vendor negotiations to lease appropriate servers and redundant servers to achieve
optimal support to deliver the MyAssistant Products to customers.
GILLETTE/DURACELL, Bethel, CT
1987 - 2000
KEY ACCOUNT MANAGER - NATIONAL ACCOUNTS (1999 - 2000)
BUSINESS PLANNING MANAGER (1998 - 1999)

Redesigned a fact-based selling tool that assisted sales personnel in driving business.

Grew market share for HPL Photo Battery market by 5% (to over 80%) and Hearing Aid market share by 10%
(to over 48%) after creating new promotions and packaging for both products.

Negotiated first ever GPO/IHN national contracts in support of Duracells rollout of the Medical Division. Grew
sales from $5mm to over $90mm in less than 2 years.

Member of Duracell Presidents Circle - Inner Circle. Exceeded sales goals for 13 consecutive years.
Carolinas Area / Broker Manager (Consumer Division) (1997 - 1998)
Atlanta Area Manager (Consumer Division) (1996 - 1997)
Field Sales Manager (Professional Products Division) (1993 - 1996)

Jeffrey Distasio Cont.


Medical Key Account Manager (Professional Products Division) (1991 - 1993)
Territory Manager (Professional Products Division) (1987 - 1991)
EDUCATION
GEORGIA TECH, Atlanta, GA - BS, Applied Psychology 1986 Grad
W O R K S H O P S / S E M I N A RS
Karass Negotiation; Miller-Heiman Strategic Selling; Selling to Executives; Leadership Management; Nielsen; Bausch
& Lomb Leadership Development Program; Afterburners, SalesForce SFA , Penn State Executive Leadership Program