LAURA BECK Executive Vice President, Managing Director, Porter Novelli Austin Laura brings 16 years B2B, consumer and corporate PR experience, mostly in technology, to clients. Over the past several years, Beck and the Austin PN team have really honed their skills around start ups, and launches of all sorts – whether a company and/or its solutions, or a new product or focus area for an existing/established company. Beck’s personal expertise lies in account and project management, strategy and counsel, media relations and staff development. She prides herself with being active on the press front lines every day and loves nothing better than successfully placing a good story. Beck has been with Porter Novelli for 11 years, three and a half with the Boston office, working on such clients as CMGI, Cruise Technologies, Datamedic, EMC,, PinPoint, Sterling Commerce and ZEFER. In late 1999, Beck moved to Austin, TX to kick off Porter Novelli's Austin office, open September 2000. Beck manages the Porter Novelli Austin office, now at 17 employees, and presently services a mix of clients – from established to mid-stage to brand new start-ups, including: GSD&M, HP and PwC; Lombardi, Planview, Postilion (a division of S1) and Vignette; and FiveRuns, iovation, (and Riya), LiveMocha, National Cyber Security Alliance (NCSA) and Radar Networks. Beck and her team are also proud of their work with SXSW’s Interactive conference, Bay Partners (a west coast VC), the exclusive DEMO conferences, and the recent return of the Industry Standard. Past clients of note, many that have really honed the Austin team’s skills in enterprise software, networking, security, wireless and consumer electronics, include: Bluetooth SIG, Business Objects, Motive (and its BroadJump acquisition), Mozes, Parrot, Sevin Rosen Funds, SNOCAP, Wallop, Wireless Valley (now part of Motorola), NetQoS and WholeSecurity (now part of Symantec). Beck and her team have also provided cross-PN support to a variety of clients including McAfee, Plantronics, Sony, TeleAtlas and Wells Fargo. Beck's personal technology expertise spans enterprise and telco software, networking, security, broadband, wireless, Internet/Web 2.0, VC, CRM, storage and consumer electronics. She has hands-on experience working with start-up companies, including inception/launch/initial messaging through taking a company to IPO or merger/acquisition. Beck also has skill in media and analyst relations - including business, financial and vertical press, customer qualification, document development and plan execution capabilities.

Previously, she was with Lois Paul & Partners, where for three years, she serviced the Lotus account. Prior to LP&P, Beck worked with the Weber Group. Beck holds a Bachelor of Science degree in Marketing from Boston College and is the proud mom of 3 year old Thea Fenway (yes, as in the Red Sox).

AAREN WEIDNER Account Supervisor, Porter Novelli San Francisco Aaren Weidner has eight years of public relations experience working on accounts ranging from biometric technologies to consumer entertainment and hardware products. Based in Porter Novelli’s San Francisco office, Aaren specializes in corporate messaging and positioning, media and analyst relations, and product/campaign launches. Since joining Porter Novelli in 2004, Aaren has worked with companies such as Qualcomm, Plantronics, and Hewlett-Packard, for whom she managed real estate and healthcare-focused public relations programs for two years. Additionally, she led public relations efforts for Pay By Touch, a San Francisco-based consumer biometric payment company, where she focused on generating national awareness of the Pay By Touch service through media and analyst relations, creative consumer launch campaigns, and an executive thought leadership platform. Throughout her experiences with all of these clients, Aaren has secured news coverage in consumer, business, financial, security and online outlets including The Wall Street Journal, USA Today, Forbes, Fortune, MarketWatch, and the Financial Times, among others. Prior to joining Porter Novelli in 2004, Aaren worked for a boutique public relations and advertising agency in Scottsdale, Ariz., where she managed public relations for clients including Realty Executives International, Flood Control District of Maricopa County, Phoenix Art Museum, The Westin Kierland Resort & Spa, and Muhammad Ali’s Celebrity Fight Night. Aaren earned a Bachelor of Arts degree in print journalism from The University of Arizona, where she also served as editor-in-chief of The Tombstone Epitaph, Arizona’s longest-running newspaper.

LISA PETERSON Account Supervisor, Porter Novelli Austin Lisa brings eight years of consumer, tech and entertainment experience to the Porter Novelli Austin office. During her tenure, she has managed strategic public relations programs for a wide array of technology clients. Lisa’s current and previous client work include serving as lead for vertical PR programs for HP, executing company and product launch strategies for Web 2.0 startup companies such as, and helping catapult new technologies such as Bluetooth into mainstream culture via key press and analyst relationships. In addition, Lisa has led the PricewaterhouseCoopers MoneyTree account for five years, helping secure the quarterly venture capital survey as the number one news generator for the entire organization. With prior background in entertainment, Lisa enjoys assisting other Porter Novelli offices with events and celebrity relations that have included securing top tier talent such as Kelly Ripa for a Muppets fundraiser, conducting the global launch of HP’s Halo Collaboration Studio with DreamWorks’ Jeffrey Katzenburg, and managing SuperBowl promotions for Gillette with football star Steve Young. Prior to joining Porter Novelli, Lisa worked for entertainment public relations firm Rogers & Cowan in New York City representing music legends such as Mick Jagger and the Rolling Stones, Elton John, and the Allman Brothers. In addition to managing publicity for her musician clients, her responsibilities included planning and securing top media and celebrities for awards shows, music events, fashion shows and other entertainment occasions including the GQ Men of the Year Awards and Sports Illustrated Sportsman of the Year. Lisa’s passion lies in media relations, having secured national placements for her clients in highly visible media outlets such as the Wall Street Journal, USA Today, Businessweek and CNN. Lisa graduated from the University of South Alabama with a bachelor of arts in communication with a minor in marketing.

DEILIA JACKSON Senior Account Executive, Porter Novelli San Francisco

KEVIN LAHAISE Account Coordinator, Porter Novelli Austin


BRANDON BRUNSON Account Supervisor, Porter Novelli Austin