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Organisation Study Report on Star PVC pipes & fittings Internship 2011 CONTENTS CHAPTER
Profile 4 1.2 Company Profile 5 Chapter II STRUCTURE OF THE ORGANISATION 11 2.1
Organizational Structure 12 2.2 Organizational Chart 12 2.3 Organizational Outlook 13 2.4 Duties
and Responsibilities of Dept. Heads 13 Chapter III FUNCTIONAL DEPARTMENTS 16 3.1
Finance Department 17 3.2 Accounts Department 18 3.3 Marketing Department 18 3.4 Human
Resource Department 26 3.5 Production Department 27 3.6 Purchase Department 29 3.7
Systems Department 31 Chapter IV PORTERS FIVE FORCES MODEL 32 Chapter V SWOT
Chapter VIII BIBILIOGRAPHY 47 Ramaiah Institute of Management Studies1SBS Swiss Business

2. Organisation Study Report on Star PVC pipes & fittings Internship 2011 EXECUTIVE
SUMMARY The organizational study was conducted at STAR Plastics, Thrissur, Kerala.
Theobjective of the study is  To study the organizational structure.  To study about the
structure and functioning of various departments.  To study how the management control
various departments for the attainment of the organizational objectives. The organization is into
PVC pipes and fittings manufacturing. PVC is anorganochlorine, which was first patterned in 1913
by Fritz Klatte. However, its developmentfor hindered by pure PVC‟s chemical instability and its
low workability. During the 1930‟s,German experiments with various stabilizers and softeners lead
to the first useable forms ofPVC. By the early 1950‟s PVC was second only to polythene, as the
most important syntheticproduct in Germany. It is now the single largest use for chlorine today,
using about 1/3 of allglobal production. About 40 million tons of chlorine is produced by the
chemical industryevery year. PVC development was part of the huge expansion of the chlorine
industry afterthe Second World War. PVC, Dichloro Diphenyl Trichloroethane (DDT) and
ChloroFluoroCarbons (CFC‟s) are all products of post war boom in the chlorine industry.
Currentlythere are over 11,000 oregano chlorines now in commercial use. Organo chlorines are
usefulto industry because they tend to be very stable and the resist natural breakdown process.
Star Plastics have seven functional departments and it‟s the leader in PVC pipes &Fittings in
south India. Star Plastics is the first PVC pipe fittings manufacturer in south Indiato receive ISO
9002 certification. While globalization and economic slowdown in the worldmarkets threw up new
challenges the STAR group is busy chalking out plans to translatethese challenges in to
opportunity. The company is going to make a centralization system ofthe software network that
the progress of work at any levels, at any units, at any centers canbe viewed from the corporate
office itself. Each and every aspect of the business can bechecked from the corporate office.At
present company is able to later about 10% of themarket requirements. In order to later the
complete needs the company is planning to increasethe production level to maximum extent
possible. The company is planning to increase thepresent product level of Dubai units. The
research and development team of STAR group isengrossed in developing new product for the
international markets. Ramaiah Institute of Management Studies2SBS Swiss Business School

3. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTER
IINTRODUCTIO N Ramaiah Institute of Management Studies3SBS Swiss Business School

4. Organisation Study Report on Star PVC pipes & fittings Internship 20111.1Industry Profile
Plastics, in the modern meaning of the word, are synthetic materials that arecapable of being
formed into usable products by heating, milling, molding andsimilar processes. The term is
derived from the Greek plastic, to form in simplestterms; plastics can be described as resins in
their molded form. The wonders of plastics cut across all sectors of society. It is a material
ofchoice due to its versatility, its physical strength, its economic viability; its easyprocess ability
and also its attractiveness and durability of all weather condit ions.With the globalization of Indian
economy and television entering into homes andtiniest villages and communications demand for
the materials for suitable functionaluse more economic packing, durable all weather products has

His brother Mr. aromatic polyesters. Star Exporters& FinePolymers.1. have facilitated the plastic processors tobuild capacities to service both the domestic market and overseas. In the last one decade unparalleled growth was witnessed in star gr oup ofcompanies to emerge as a leader in the PVC fitting and to diversify into themanufacture of . Gujarat. The potential market has motivated Indian entrepreneurs to acquire technicalexpertise.UAE.K. The decade of the1950‟s saw the introduction of poly propylene and the development of acetyl andpolycarbonate. the end user is demanding plastics instead ofconventional jute. the cultural capital of Kerala. In 1998 takingadvantage of the wings of globalization star started star impex and forayed into theglobal market. Starplastic is the market leader in Kerala. In August 2001.Honkong. Germany etc. andinstallation and servicing to bring the customer satisfaction and socialresponsibilities. star set up a coreteam and applied core ISO certification. the floriculturists ofKarnataka and Maharashtra cannot thrive without ultraviolet stabilized polythenewide width films for huge tunnels and green polymers consumption and import. which includes polyamides. multi-ProductCompany which has been deeply involved in the manufacture. both of which Ramaiah Institute of Management Studies4SBS Swiss Business School  5. Phenomenal development in the plastic machinery sectorcoupled with matching development in petrochemical sectors.2Company Profilea) Background of the company: The history of STAR is the history of pipe fittings production in south India. Ramaiah Institute of Management Studies5SBS Swiss Business School  6. polyvinylchloride and nylon. foreigninvestments. and Tamil Nadudemand auto molded tanks in thousands each day. 1957 : poly styrene 1959 : LDPE 1961 : PVC 1968 : HDPE 1978 : polypropylene The economic reforms launched in India since 1991. The hilly regionsof East India or drought prone districts of Rajasthan. Bobby Paul took the charge of the chariot. to take on the challenge of globalization. The agriculturists of HimachalPradesh insist on plastic pipes for irrigation to their farms.In 1983. Organisation Study Report on Star PVC pipes & fittings Internship 2011Mullurkara that is 20kms away from Thrissur town. The plastic processing sector comprises of over 30000 unitsinvolved in producing a variety of items through injections molding. distribution. In 1994 star began the production andmarketing of flexible hoses under the brand name STAR FLEX. In1988.Paul nurturedstar plastics into a corporate level. The company has made its presence significantly in MiddleEast market having a branch office at Dubai. Thedevelopment of plastics took place in 1920‟s with the introduction of celluloseacetate. easier across to technology from developed countries etc. Anto Paul alsoassists in the day to day activities of the company . Polyethylene evolved out of the need for a superior insulating material couldbe used for such applications as radar during World War II. star became the number one PVC pipe fitting manufacture in south India it hasreceived the best ISI mark for quality. Organisation Study Report on Star PVC pipes & fittings Internship 2011supports the plastic processing sectors. Shine Star.called high temperature plastics.The chronology of manufacture of polymers in India is summarized as under. P K Paul his eldest sonMr. joint ventures. In 1960‟s and 1970‟s a sub group of plastic family started to emerge. because it prevent transits loses and wastages. The Plastic industry in India has made significant achievements ever since itmade a modest but promising start by commencing production of polystyrene in1957. Vikas plastics and Star plastics amalgamated to form Star plastics. Achieve high quality standards and build capacities in various facts of thebooming plastic industry. sale. Italy. Growth being as the key strategy the visionary Mr. Star Flex. Packing of cement bags. It is a multi -core.P.UK. A new group venture of star group of companies for the purpose ofexporters In the year 2000. blow molding. have openedup new vistas to further Indian plastic industry are exported to over 150 countriesround the globe with major trading partners being USA.Presently the group consists ofvarious companies like Star Plastics.meant increasingdemand for plastics. After the demise of Mr.polyether siphoned etc.extrusion and calendaring. Tamilnadu & the market challenger in AndhraPradesh and Karnataka. The capacities built in most of this industry coupled withinherent capabilities have made us capable of servicing the overseas markets.Russia. star became the first PVCfittings manufactures in south India to receive the IS O 9002 certification.

At the end of currenthalf year a growth rate of 35% when compared with the last year is witnessed. and allied products. constantly motivated by the need to ensure total product satisfacti on.b) Star group of companies:Star Plastics: .Shine Star: -shine star is another unit of star plastic. and within these 21yrs it has grown up as one of the largest pace fittingsmanufacturing companies in India and its products are approved by these authorities.  Believer and Promoter of quality products than giving simple propaganda. drainage fittings and PVC pipes.bore wells and lift irrigation purposes. which comply with the consumers requirements. Organisation Study Report on Star PVC pipes & fittings Internship 2011  Provider of basic requirement of all PVC related fittings.Service T. It has a32%growth due to the young and dynamic MD‟s expansions and growth plans. Ramaiah Institute of Management Studies6SBS Swiss Business School  flex is totally a new venture. Through our constant Endeavour‟s of research andinnovation we strive to come up with new products that help architects and builders keepahead of the times”Mission: .Star Plus: .  The First PVC pipe fittings manufacturer in south India to have received ISI mark.drainage fittings and PVC pipe. Organisation Study Report on Star PVC pipes & fittings Internship 2011star group has steadily developed in to a professionally managed companycomprising of 8 manufacturing unit in 3 production centers wit h a total installedcapacity of 3850 meter per annum.Transparency A Accountability R . As on today the above companies aremaking a combined sales turn over approximately worth of 30 crores per year. Presently it is enjoying the benefits.e) Vision. To achieve customer satisfaction is the basic philosophy of the organization. manufacturing flexible s olution anddelivery hoses ranging from ¾ to 4 sizes. the parent company of the group was incorporated in1983.Star Flex: . pipes.8divisions and effective centralize supportservices wholly dedicated to the most existing standards of quality and customerservices.  The First PVC pipe fittings manufacturer in south India to have received ISO mark.suction hoses. unparalleled growth was witnessed in STAR group of companiesto emerge as a leader in the PVC fittings and to diversify in to the manufacture of suction. Star plastics are agroup of companies with a turnover of 30 crores per annum and with manpowerstrength of 450 employees including 50 high caliber professionals.Quality policy: To manufacture and market goods. STAR PLASTICS is a group of companies with a turnover of75 cores per annum and with a manpower strength of 450 employees including 50 highcaliber professionals.Reliabilityd) Star which means: Ramaiah Institute of Management Studies7SBS Swiss Business School  plus is another unit of star plastics.  An entity who gave to its customer‟s qualitative products & value added services. This has been started as another manufacturing fitting unit. Ramaiah Institute of Management Studies8SBS Swiss Business School . The different units had been given different names in terms of marketing. domestic plumbing. It is manufacturing pipe fittings. Thecompany increased its production capacity over 50% in just two years incurring hugeadditional investments. It is also manufacturing pipefittings. it has sailed hitherto and for thefuture such as S . We aim to make each of our products a paragon ofquality and technical excellence. The star groupof companies is the single largest plastic industry in private sector over the years. In the last one decade. Mission and Quality Policy:“Our vision is to maintain the hegemony as the most reliable provider of high quality PVCproducts to meet the diverse requirements of potable water distribution. The company‟s operations include manufacturing of PVC fittings and alliedproducts in clearly defined core business areas at home and overseas.Star Polymers: -It is the unit of star plastics. which is manufacturing pipefitting. construction activities and agriculture on global level toensure customer satisfaction.  To have received the best appreciation from its people.serve water plastics.  The First PVC pipe fittings manufacturer in south India who is operational and reaching newer heights year after year.c) Nature of business carried:STAR – This word is the combination of basic concepts and fundamentals believedby its founder and carried over across the years.  Unstinted and continued supply and service since last 2 decades.

1 Organizational StructureThe STAR group follows absolute dedicated approach. Lisna Inc. drainage fittings. suction and delivery hoses ranging from0. STAR PVC pipe fittings are manufactured from the finest grade PVC resin trusted andacclaimed all over the-country for quality. Each group is constituted by divisions or profitcenters. non-toxic water for all purposes. Some of these functions in turn are reported to the managing director. Organisation Study Report on Star PVC pipes & fittings Internship 2011ORGANISATIO N2. STAR group of company is structured in to business unitscomprising synergistic group of responsibility centers. S.2 Organizational Chart Ramaiah Institute of Management Studies12SBS Swiss Business School  13. Dubai.It‟s a semiautomatic manufacturing unit which manufactures rigid PVC pipes ranging from20mm to 200mm.R fittings and PVC adhesive. ThrissurSTAR Flex manufactures the PVC flexible hoses. Thrissur STAR plastics. Star Pipes. Star fitting is leading names fittings over all thestates. solvent cement. Due to high tensile strength and reliability used inindustry. Choolissery. SILVERSTAR. now moving for totalautomation and integration. UAE Manufactures the rigid PVC pipes for plumbing and electrical purpose it‟s a semi-automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to200mm. Each division is self-reliant in itsactivities of research and development. SWR fittings. Thrissur Ramaiah Institute of Management Studies9SBS Swiss Business School  10. Organisation Study Report on Star PVC pipes & fittings Internship 2011 STAR manufactures the PVC pipe fittings. Their products are basically categorized as STAR Drainage fittings BS 4514 STAR Pressure Fittings BS4344 STAR Pressure Fittings STAR SWR Fittings STAR Flex section & Delivery Hose STAR Solvent cement STAR PVC pipesh)Production centers: STAR plastics Mullakkara. Manufacturing and marketing. Africa and Europe. division backed up by an extensivemarketing infrastructure and front line support services. Also manufactures PVC granules mainly master batches. also manufactures the PVC pipe fittings and solvent cement. SWR fittings. chennai Manufactures the rigid PVC pipes for plumbing and electrical purpose it‟s a semi-automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to200mm. sri perumbathur. Ramaiah Institute of Management Studies10SBS Swiss Business School  11. Velappaya. These are also available in 3 different colors. Each of these group. Pressure fittings. This unit does theproduction for the Middle East Asia. The organization of its manufacturingoperations is based on product divisionalisation in to group of products in which are similarin technology or manufacturing process. the parent company of the group was the incorporated in 1983. LISNA TECH are situated in the same premise. Star Implex industries llc. STAR fittings are available in above 10 shapes and measures vary from 20mm to200mm. Thrissur STAR pipes manufacture the rigid PVC pipes for plumbing and electrical purpose. Star pvc pipe fitting (p) ltd. FINE POLYMERS. Shine Star Minaloor.75 to 4 inch diameter. Organisation Study Report on Star PVC pipes & fittings Internship 2011f) Product/Service profile: Star plastic product constitutes plumbing equipment materials such as PVC pipes. NEW STAR. homes etc. Manufactures the PVCpipe fittings. Pressure fittings.fittings.2. are led by absolute manager. issituated in same premise. 9.W. Organisation Study Report on Star PVC pipes & fittings Internship 2011 DIRECTOR MGDIRECTOR GENERAL MANAGER HR FINANCE PURCHASE PRODUCTION MARKETING ACCOUNTS SYSTEM ASST FIANCE PURCHASE PRODUCTION MARKETING CHEIF . andwithin these 24 years it has grown up as one of the largest PVC fittingsmanufacturingcompanies in India and its products are approved by ISI authorities. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTERII STRUCTURE OF THE Ramaiah Institute of Management Studies11SBS Swiss Business School  12. Star Flex.This unit does the production for TAMILNADU and KARNATAKA.g) STAR-PlasticProducts:The company concentrates on the manufacturing of a wide range of PVC pipes and fittingsand allied products. A central manager leads thecorporate function. Injection modulated STAR PVC pipefittings confirm to ISI specification and assure totally safe.

 Ascertain the sources of supply. The marketing department aims to increase the turnover of the organization. inventory management. Organisation Study Report on Star PVC pipes & fittings Internship 2011 3) Marketing Manager He is charge of the marketing department of the organization. production control and quality control. deciding upon borrowing policy. promotion.3 Organizational OutlookManaging Director . plant engineer. He should be an expert in the field of financial management.4Duties and Responsibilities of Departmental Heads 1) Finance Manager He is responsible for financial matters in the organization. They are responsible for plant layout.A.. He is also able to design and implement market strategies to enhance turn over and capture new markets. appropriation of profits etc. etc. price mix. negotiations for new financing. Organisation Study Report on Star PVC pipes & fittings Internship 2011Raw materials for production . and profitability of the organization.Best in southern India with 85 percentOf total productionNumber of machines . The other responsibilities of the human resource manager are formulation and development of personnel policies. All these are necessary to prepare a sound financial policy for the organization.1984Main production . Other functions include financial forecasting and planning. procurement of funds.C. establishment of good relation with employees.Anto Paul & Rosy PaulGeneral Manager . Moreover. cash flow analysis. he should record and maintain all the details of the sales tax calculation and related documents and produce them on demand. ledger and P. raising necessary fund. market share.GeorgeFinance Manager Biju ThomasAccounts Manager . Ramaiah Institute of Management Studies15SBS Swiss Business School  16. transfer. maintaining personnel records of each employee in the organization. investment decision. advising the top management. ChummarEstablished in . distribution mix etc. Organisation Study Report on Star PVC pipes & fittings Internship 2011  Follow-up the purchase order to avoid any delay in delivery.L.C. He is called in different names such as production engineer. employees training and development.K. analysis and appraisal of financial performance. 5) Production Manager He is responsible for the production of goods services in the organization.B. He should be known the strength and weakness of the firm‟s products. He is also responsible for financial planning.5%2. compensation etc. fund flow analysis. 4) Human Resource Manager A human resource manager occupies a very important position in an organization. The marketing manager should be tactful.  Receive goods received note and the inspection . Suresh KumarMarketing Manager . helping in valuation decisions.Wide range of productsPresent production . co-coordinating and control. responsible for welfare activities and responsible for solving the problem of employees. effective communication of the personnel policies and programmers of the management to employees.50Number of workers at factory 400Trade discount . 6) Purchase Manager Duties and responsibilities of the purchase manager are:  Prepare purchase budget. maintenance. They are involved in manpower planning. controlling the use of funds.  Select the supplier offering the best terms and conditions.  Invite tenders from the approved suppliers.  Issue purchase order to the supplier selected. management of income.50%Special discount forPayment within one week . Ramaiah Institute of Management Studies14SBS Swiss Business School  15. The duty of the human resource manager is to recruit and develop Personnel required by the organization. He prepares financial plan. promotion mix.F registers.BOBBY PAULOther Directors .Resin and other chemicalsProduction range . training.PVC pipe fittings and adhesives Ramaiah Institute of Management Studies13SBS Swiss Business School  14. He should know marketing concepts product mix.  Receive purchase requisition. and tax administration.202 machines with generation backupNumber of office staff . Budgeting etc. He looks after the purchasing function and manages the production design and process. 2) Accounts Manager He is responsible for keeping the details of day book. responsible for advising line manager.MANAGER MANAGER MANAGER MANAGER MANAGER ACCOUNTANT (SYSTEMS)2. management of cash. He assesses the financial needs of the organization and sources of the finance. He should know different tools used in the financial management ratio analysis. operation engineer etc. and ascertain the material requirements.

Organisation Study Report on Star PVC pipes & fittings Internship 2011 Finance department manages the fund available for the operations of the business. promotion and distribution of ideas goods services.  Send the invoice to the accounting section.  Faster sourcing of funds from institutions.Ramaiah Institute of Management Studies18SBS Swiss Business School  19. Kerala State Financial Enterprises (KSFE)and State Bank of India. daily collections.Organization Structure: Ramaiah Institute of Management Studies19SBS Swiss Business School  20.  Financial analysis. on the fund flow issuesand in case of any shortage of cash occurs.1 Finance Department Ramaiah Institute of Management Studies17SBS Swiss Business School  18. Vehicle loans are provided by Cholamandalam finance.  Utilization of fund. by making a balance between the fund inflow and fund outflow. price and other relevant particulars and pass it for payments. marketing manager. Finance manager reports to the GeneralManager and in certain strategy and urgent issues directly report to managing director andtake decisions. Finance manager canalized the shortage fromfinancial institutions in case of emergency and normal cases. branch managers. STAR Plastics dealsall finance requirements with South Indian bank. salaries of allemployees. Other main function of accounts department is tax payments. so they have no distributors. financial institutions. chief accountant tightness thepayment collections from the whole sellers and other sources.  Management of firm‟s financial structure. Finance Manager directly does the planning. The management of all activities related to finance requires considerable expertise and specialized knowledge of banks. Organisation Study Report on Star PVC pipes & fittings Internship 2011 MARKETING MANAGER BRANCH MANAGER SALES EXECUTIVE REPRESENTATIVESMarketing Policy:STAR Lights to reduce the number of intermediaries. Low cost of operation of funds. Ramaiah Institute of Management Studies16SBS Swiss Business School  17.  Return the material which are not according to specifications or secure adjustment with the supplier.Company’s Financial Policies:. pricing. In simple terms the marketing function iscatered around the customer and his needs. K VAT. Billing . He is assisted by fourassistant accountants.  Estimating capital requirement. organizing. directing and controlling financial activities in the society. In each production centers and marketing branches have an accountantand cashier which does the daily function at the places Chief accountant works in coordination with finance manager. Monthly returns are prepared by theaccounts department.  Disposal of surplus.  Verify the invoice with regard to quality. The key activities under finance department are:  Management of firm‟s assets structure. excise and other department.Functions of Finance Department:. productionmanager. They deal with thecentral sales tax. Finance Manager works in the coordination with chief accountant.  Efficient receivable management. Organisation Study Report on Star PVC pipes & fittings Internship 2011Finance function is concerned with all aspects of business operations.Organization Structure:. planning and control. It is very difficult to setlimits to the finance function.Sources of Finance:-STAR Plastics find sources of finance through banks and other private financial institutions.3.  Determining sources of fund.As it is a partnership firm.2 Accounts DepartmentAccounts department deals with day to day book keeping. to create exchangesthat satisfy individual and organizational through acceleration of funds.  Financial controls. the different sources of finance and ways to profitability utilize these funds.  Management of cash.3 Marketing DepartmentMarketing department is entrusted with the function of planning and executing theconception. the partners contribute their funds to make capital requirementsand other expenditure with the help of banks and financial institutions. Accounts department is headed by chief accountant. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTERIII FUNCTIONALDEPARTMENTS3. etc.GENERAL MANAGER FINANCE MANAGER FACTORY MANAGER BRANCH MANAGERFinance department is headed by finance manager.3.

Present market condition:For their products STAR is facing demand higher than supply. It does not like become a price follower.3. it‟s a one throughthe branch offices. STAR IMPEX INDUSTRIES L.Objectives of Marketing:The basic objectives of marketing are to satisfy human wants.4. The important objectives ofmarketing are briefly explained below:1.collecting information from customers. which is a healthy situation. Company is always trying tobecome a price leader. increasing image of theorganization etc.2. In order toachieve maximum market share. Marketing Research 3. Marketing Control1. increasing goodwill.  To master external forces.  To design and implement marketing control. In the case of logistics the supply of products is done through company ownedfeet of vehicles. There is anycomplaint about the sold product the company will take it back at the company‟s costs.C. The service of the company does not end with process of distribution the companyhas been waited until good result comes by giving their products to consumer and theyalways rendered their services at the time needed by the customers. Costcontrol is one task for monitoring the cost of marketing and it is compared with planned coststandard. It iscommonly says that marketing research begins where manufacturing ends. Organisation Study Report on Star PVC pipes & fittings Internship 2011department keeps their eyes and ears to open to know changes in the market. Other Objectives: Other objectives include:  Increasing firms sales.L. Marketing ControlVarious tools used for marketing control are cost control and a market share analysis.  Appointing in depending service specialists.  To fortify better resource utilization.3. Maintaining Price Leadership:Company‟s important objective is to maintain price leadership. In fact itcommences well before the product is fabricated. promotion. It goes in to operation even before erectingthe factory. Customer Satisfaction through Quality Products Marketing activities aims at achieving customer satisfaction by offering qualityproducts. It is the main reason for expansion of production facilities. The marketing and sales Ramaiah Institute of Management Studies21SBS Swiss Business School  22.It should be donethrough sales force in the company such as sales representatives‟ sales executives‟ etc. Demand Forecasting 2.Market Segmentation: Ramaiah Institute of Management Studies22SBS Swiss Business School . The main objectives of market research are:  To know buyers. price. It tries tolater products to major customers. STAR is operating by exporting to thebranch office at Dubai. In case of other state sales. demand exceeds supply. market. It is also help more increasing profit.Functions of Marketing Department in Star Plastics: The major functions are explained below: 1. Marketing Research Ramaiah Institute of Management Studies20SBS Swiss Business School  21. The complaintand suggestions if any are well accepted by the company from their customers.  To know consumer response.After Sales Service This another objective of marketing company provides after sales services to itscustomers. sales. so as to identify deviations and take corrective action. market share analysis and newproduct development.Demand ForecastingDemand forecasting is the main function of marketing in STAR plastics .5. company will spend more on advertising and offeringquality products to the customers. Achieving Maximum Market Share: Companies another objective is to achieving maximum market share. No direct export to any customers.  Method Of After Sales Service: For providing after sales service company may use thefollowing methods:  Sending special staff to the customers. distribution policies.  To guarantee firms survival. On the basis of this information demand forecastingis to be done.  To measure the impact of promotional effort.isdirectly done to the wholesalers and retailers. Market share analysis is alsoused for marketing control. Incase of seasonal products like suction and delivery hose.  Arranging service with dealers/agents.2. and billing directly to thecustomers. Organisation Study Report on Star PVC pipes & fittings Internship 2011Marketing research is more comprehensive composing all the functions of a marketingmanager that is it covers product. Same policy followed with inter-state also.  To meet customer needs.  To know market costs and profits. It covers analysis of competitive advantage.

2. Premium pricing: Ramaiah Institute of Management Studies25SBS Swiss Business School . Itcovers all the activities connected with the giving of publicity regarding goods and servicesoffered for sale. d. In the case of sales force: Company provides incentives to sales force.appointed two sales executives exclusively for this sector and have a considerable marketshare in the other two segments. seasonal variation etc.and in the case of sale force.2. Organisation Study Report on Star PVC pipes & fittings Internship 20112. Newspapers: heading Malayalam newspaper. Presently no visual media. free gifts and contests tostimulate sale of products. customers arevery much aware of the quality and price of the product. In the case of dealers Company provides incentives to their dealers and also provides dealers with discount atthe time of purchasing the product from the company. Chennai (TN) 3. Real and clear image of product. Brand awareness to be created. in the case ofdealers.Mode of Advertisement:1.Advertisement Budget:Budget of advertisement depends mainly on market needs as it‟s the growth stage need topromote the brand. Ramaiah Institute of Management Studies23SBS Swiss Business School  24. Presently. Attractiveness. apart from above mentioned places. management and dealers meet. Russia. now changed to huge flex hoardings. Nagari (AP) 5. Bangalore (Karnataka) 2. 23. Reason for change is: a.Promotion:In STAR PLASTICS promotion is done in the case of sale of products.1. The various schemes of sales promotion are:  Bonus to sales force. Pricing strategieschange with competitive situation. Sales promotion builds a bridge between the products andconsumers. The company also provides after saleservices to dealers. organizational shows etc. Competitive pricing:It depends upon market condition competitor‟s price. at areasof potential customers. market is segmented into three: 1. Organisation Study Report on Star PVC pipes & fittings Internship 2011 STAR is the dominant player in the South India.1. Organisation Study Report on Star PVC pipes & fittings Internship 20113.3.c. sales and brand promotion is done by providing informationabout the products through advertisement. Website. Once established the budget could be reduced followed poly is 3-5% ofnet profit. Earlier advertisement (Hoarding) were exhibited at districtheadquarters and important junctions. New technology acceptance with change in market. The aim of sales forces promotion is to make the salesmen‟s effort most effective.4. b. It is based on the nature of product the company offers their dealers withreplacement facility after checking the product.  Sales force contest. South Africa etc. 1. Government Works 2. Ramaiah Institute of Management Studies24SBS Swiss Business School  25. magazines etc. Dubai (Middle East. Household Consumers 3.Distribution Channel:Pricing Strategy: In STAR pricing strategy is a special kind of plan formatted in order to meet thechanges of external factors particularly from the policies of competitors. Earlier as wall paintings. Sponsoring cultural and institutional programs. Thrissur (Kerala)As per the consumers. Quality advertisement gives better company image. Geographically the market issegmented into five regions and branch officers are responsible for marketing activities intheir regions. In the case of sale of productsSales promotion includes short term incentives like‟s discounts.) 4.Advertisement:In the case of STAR advertisement is the most glamour element of the promotion mix. as the construction industry is booming. BuildersPresently highly concentrated on the builders. Some of the common pricing strategy followed STARplastics are: 1.Advertising Policy:„Each potential customer must see an advertisement’Brand awareness is not much with the customers. plasticmanufactures association and export promotion counsels meetings. it‟s ingrowth stage. Advertising is transmitting through mass media such as television. Advertisement focused on creating the brand image and promoting the STARbrand for their entire product. 2. convention and conferences.5.newspapers. This includes the activities whichinduce and motivate sales person. banners etc. Premium pricing.  Sales meetings. demonstrations. each retail and whole sale outlet etc. Competitive pricing. Indian Express. In the case of STAR. The Hindu.

M up to 5. though in some cases rawmaterials price fluctuates each day. 26. Thesociety is keeping large quantities of direct materials as stock because the price of such Ramaiah Institute of Management Studies26SBS Swiss Business School  27. it is estimated based upon specific future plans of the company.fixed. appraisal etc. STAR does pro-active approach to managing people in the organization. they collect the amount by the way of sending reminders tohim. performance. All functions are controlled by HR Manager. Therefore these excessive raw materials don‟t result in lossthough some heavy investment is required in it.induction. If onecustomer delays the payment. . Product price changes with change in raw material price. manpower planning. Organisation Study Report on Star PVC pipes & fittings Internship 2011Organization Structure: HUMAN RESOURCE MIDDLE SUPERVISORY OPERATIONAL TOP MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT BOARD OF DIRECTORS DEPARTMENTAL HEADS SENIOR SUPERVISORS SKILLEDWORKERS CHEIEF ACCOUNTANT DIVISIONAL HEADS INTERMEDIATE SEMI.  Identifying present manpower resources and analyzing the degree to which these resources are employed optimally. The usual credit period given to customers is 15 days. He will motivateentire unit as a whole.SKILLED WORKERS FINANACIAL SUPERVISORS SECTIONAL HEADS UNSKILLED WORKERS DIRECTORSWorking Hours in STAR:Office time begins with 9 A. HRManager handles many planning process they are:  Forecasting future manpower requirement.30 P. b. 2.employee welfare. andbranch managers.Since the customers with low income are able to purchase it.Risk Involved:Usually bad debts may occur in a business concern. Ramaiah Institute of Management Studies27SBS Swiss Business School  28. Organisation Study Report on Star PVC pipes & fittings Internship 2011materials is growing day by day. factory managers. It constitutes aseries of integrated decisions that helps to consolidate the employment relationship andbelieves that their quality contributes to the efficiency of the organization and helps theemployees to achieve their objectives. In that time all transactions and officialfunction of that day are completed.In the case of new product:Following pricing strategy followed in the case of new products: 1. which is considered as avariable.4 Human Resource Department Human resource management involves personnel management.Human resource department isheaded by General Manager and assisted by all the department heads.Price Fixation:Price of the product depends on two components: a. The main reason for adopting this strategy is to attract the consumers ofhigh income group. Skimming price policy:Company adopts skimming price policy in the case of new products. Minimum period of two weeks taken for price revision. industrial relations etc. the goodsare insured accordingly.3. He undertakes their wants. although they are keeping some amount as reserve for bad and doubtful debts. personnel administration. Penetration price policy:Sometimes company adopt penetration price policy that means changing low price frombeginning in order to stimulate the growth of the market and to capture a large share of it. adopted a premium price strategy to utilize the ISImarking and brand image. As the brand awareness is less with customers market will stilldepends on price of the product.To avoid the risk involved in transportation of goods to customers outside Kerala. Organisation Study Report on Star PVC pipes & fittings Internship 2011In the case of suction and delivery hose.  Anticipating manpower problems by projecting present resources into the future and comparing them with the forecast of the . Each unit works as an independent unit with its own modes of training. It helps the society to avoid the risk involved in transporting goodsto distant places. This is done with thebasic idea of gaining a premium from those buyers who always ready to pay a much higherprice than others. In the case of production centers. Operational &Processing cost . All the functions are done in consultation with the production manager and thegeneral manager. factory manager manages all personal staff and createsa good relationship with office staff and workers. Cost of raw material variable. In the branch offices Branch manager maintains the warmth employeerelationship and assessment and training is provided by branch manager in consultations withmarketing manager and the General Manager. But in STAR PLASTICS till now no baddebts have been incurred.M.

research and developmentproduction center is headedby factory manager‟s reports to a production manager at thecorporate office.A. training and development. usually factory manager informs the purchase departmentabout the requirements of materials.Purchase The production department. Ramaiah Institute of Management Studies29SBS Swiss Business School  30. More over as faced with stiffcompetition. So that future manpower requirement will be met. Organisation Study Report on Star PVC pipes & fittings Internship 2011Role of Purchase Manager:  Raw materials purchase. selection. required quantity. name of the manufacture. MANAGER PRODUCTION QUALITY IN CHARGE STORE IN CHARGE (ADMINISTRATION) SUPERVISORS (TECH & R&D) ACCOUNTANT WORKER CASHIER CLERK. RECEPTIONThe Company‟s production department handles the production of PVC pipe fittings. The information is passed through the purchase intentissued by factory manager to the purchase manager. quality control.  Store.3. instruments etc thepurchase manager seeks help from the engineers and the other technical persons workingwith the research and development. The raw materials go through the various processes for development of final product. Ramaiah Institute of Management Studies30SBS Swiss Business School  31. for this organizations practice supplier rating and vender management. each costing up to 35 lacks. Organisation Study Report on Star PVC pipes & fittings Internship 20113.  Purchase of consumables and stores.requirement.For PVC Pipe Fittings.  Planning the necessary programs of requirement.  Injection Molding: . promotion. as price increase isnot at all possible. the only way to increase the profit is by the cost reduction.Procurement and Issue of Materials:  Purchase. testing equipments. to know the position and about the credit position with the suppliers.5 Production DepartmentProduction is the core function concerned with STAR as it has wide range of products andproduction take place in plants located at faraway places. the production process is divided in to three:  Extrusion: . are mentioned in the purchase intend. manufacturer. both quantitatively and qualitatively. In thepresent scenario with the cut throat competition.  Negotiation of prices of raw materials with the supplier.  Mixing: . Each division isself-reliant in its activities of manufacturing. the store in charge issues the purchase intend giving a copy to the factorymanager item specification. cost of materials. High quality materials with lower cost became the motto of every organization fora meaningful survival. 95%resin and 5% other chemicals are used for the production. So each unit has its own research and development facilities working for Ramaiah Institute of Management Studies28SBS Swiss Business School  29.For solvent cement. to determine their adequacy. transfer. cost reduction is practiced in every sphere ofthe business and purchase is one of the important functions where cost can be highlycontrolled. motivation and compensation. time delay etc. availability. The plant is set up in processlayout. Purchase manager also works in coordination with thechief accountant.Production takes place in six production centers located at different place.Organization Structure: PRODUCTION MANAGER FACTORY MANAGER ASST. Themain raw material for product is „Resin‟ and other related components like chemicals.Depending upon the type of products. The decisions are made on the basis of followingfactors: Market conditions Availability of raw materials Price of raw materialsOrganization Structure: PURCHASE MANAGER SENIOR ASSISTANT OFFICE ASSISTANTThe purchase manager concerns with the factory managers regarding the technicalspecifications.Other than company fittings Company also produce solvent cement and in differentmeasures. In case of regular product like stationaryand small purchase. speciality chemicals.There is a centralized purchase department headed by purchase manager who is responsiblefor taking purchase decisions for all units. The purchase department then enquires with . There are 20 machines in production plant.In case of engineering goods. Organisation Study Report on Star PVC pipes & fittings Internship 2011the better production functions to increase the efficiency in a way result in cost reduction. approximate costsetc. quality standards. utilization.For rigid pipes and flexible hoses.6 Purchase DepartmentThe purchase department is entrusted with the function of purchasing row materials.

Purchase manager consults with accounts department about the availability of cash. Porter of Harvard Business School in 1979.payment condition. with the approval of accounts department. The .thesuppliers and invites quotation. Each production center has its own store.The head office at Thrissur has three servers and forty nodes running the application.For plastics producers worldwide. Organisation Study Report on Star PVC pipes & fittings Internship 2011 PORTERS FIVE FORCES MODELPorters Five Forces is a framework for industry analysis and business strategy developmentformed by Michael E. The plastics industry in India has made significant achievements ever since it made amodest but promising beginning by commencing production of polystyrene in 1957. The threat of the entry of new competitors.production. Orders are given only when the sample confirms to the required quality levels. An "unattractive" industry is one in which the combination of these fiveforces acts to drive down overall profitability. Accounting etc. Store is divided into three: Ramaiah Institute of Management Studies31SBS Swiss Business School  32. time need for dispatches etc.StoreStore is very important to arrange different items of materials in a systematic manner. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTERIV PORTERS FIVEFORCES MODEL Ramaiah Institute of Management Studies33SBS Swiss Business School  34.TheIndian plastic industry conforms to the levels of sophistication required to produce plastic andplastic products of international quality standards. 4. which is centered on the company‟s website. Proper storage isessential for material cost control. Otherunits totally have about eight servers and about 50 nodes. A very unattractive industry would be oneapproaching "pure competition". seamlessly had integrated all function of the organization VIZ.The Five Forces are 1. This messaging solutionobviates the communication bottle neck of company. 2. STAR also had implemented an electronic messaging solutionwith its organization. 5. inventory billing. whether the account with the supplier crossed thecredit limit etc. purchase manager then sends apurchase order to the supplier.7 Systems Department STAR started the computerization of its department‟s way back. Payroll. The threat of substitute products or services. The bargaining power of customers (buyers). India represents a range of highly new opportunities forgrowth. The consumption of plastics 1999 isestimated at twelve million tons by the year 2010. discount if any. But the computers ofvarious departments are not networked. Store is headed by the store in charge who report to thefactory manager and purchase manager. Front end on Visual basic andwindows NT 2000 and XP. It draws upon IndustrialOrganization (IO) economics to derive five forces that determine the competitive intensityand therefore attractiveness of a market. From the received quotation mentioning the offered price. Beingcostume made this ERP software. purchase departmentinsist or samples to be supplied before the purchase. another one is used as internet server. In case of new materials or new supplier.CHENNAI has computerized control room for monitoring and production controlling. 3. Oneserver is networked and other is kept as back up.B. These samples are tested within houselaboratories. Ramaiah Institute of Management Studies32SBS Swiss Business School  33. Personal computerswith UNIX as the operating system were used in the late 1980‟s. in which available profits for all firms are driven down tozero. Engineering Stores (electrical suppliers). Inaddition with ERP system. Theinstallation of ERP software made the work of the departments of STAR easier. The bargaining power of suppliers. Attractiveness in this context refers to the overallindustry profitability. The intensity of competitive rivalry. Organisation Study Report on Star PVC pipes & fittings Internship 2011 Raw material stores. purchase department choosesthe most appropriate by considering all the criteria. Costume made ERP software was developed for its units and head office. STAR went to upgrade its EDPsetup further.mode of payment. with SQL RDBMS. Finished goods store. Materialpurchasing is done as a centralized activity and then it is supplied to stores at productioncenters. Their latest plants at DUBAI. In the year 1999. Storerecords information relating to receipts and issue of materials and products.3. balance of any paid..

specially developed for this use. which eventually will decrease profitability for all firms in the industry. Afterwards more organizations came into the plastic manufacturingindustry and so that the competition also becomes huge. The headquarters of the group is at Kodanad. is also in production of 50MT of PTFE Thread Seal Tape per month.Mullurkara that is 20kms away from Thrissur town. Recently. Thrissur. the bargaining power of customers and the suppliers and Ramaiah Institute of Management Studies34SBS Swiss Business School  35. Cisterns etc. Eurotech is a system of pipes and fittings made from VESTOLEN P9421 random copolymer polypropylene. In 1988. Kerala.One of the brand PVC pipes in the country and the market in Kerala in its kind with an installed capacity over 12. Eurotech Pipes and fittings are made from VESTOLEN P9421 polypropylene random co polymer specially developed for this use. and Kerala. products.The main competitors for Star in the market now are: Hycount Plastics & Chemicals. Toilet Seat Covers. Vikas plastics and Star plastics amalgamated to form Star plastics.000 Metric tons per annum produced at different locations in Kerala. Masjid Road. ISI Marked Electrical Wiring Pipes. PB-76. Kokkalai. In 1983. the abnormal profit rate will tend towardszero (perfect competition). UNIVERSAL DISTRIBUTORS. the information collectedregarding its competitors. uPVC. Hycount Plastics & Chemicals was commissioned two decades ago at Kollam. This results in many newentrants. Moyalan HDPE -PVC Pipes. Ramaiah Institute of Management Studies36SBS Swiss Business School . „A-One u PVC Fittings‟ possess attributes equivalent to any international premier quality pipe-fittings. A-One Polymer. Finolex Industries Ltd is the largest manufacturer of rigid poly vinyl chloride (PVC) pipes and fittings in India having a market share of nearly 10 per cent. Finolex Industries Ltd. HYCOUNT PIPE . The Threat of the Entry of New CompetitorsProfitable markets that yield high returns will attract new firms.A picturesque village on the banks of river Periyar. "SHAKTHIMAN SUPER" is the flagship brand of Nediyara Group.000 tons for PVC pipes and fittings is likely to be increased to 50. a synonym for plastic processing in Kerala. FIL commissioned an ultra-modern PVC pipes plant at Ratnagiri in Maharashtra. Eurotech office in Kerala: Thrissur Road. Printed Food Packaging Containers. A-One polymer plans to further expand its production capacity by 150MT/month to strengthen its export market in 2013. Unless theentry of new firms can be blocked by incumbents. Besides PVC pipes. II. Organisation Study Report on Star PVC pipes & fittings Internship 2011 of plumbing related materials (PVC. Market Rd. The companys manufacturing capacity of 36. the cultural capital of Kerala. The system‟s characteristics make it suitable for the construction of heating and water supply systems of the most widely varying forms with outstanding reliability over time. Ollur P O. A-One Polymer seeks to manufacture a wide range Ramaiah Institute of Management Studies35SBS Swiss Business School  36. Water Storage Tanks.7 million tons of various commodity plastics in 1998 to almost fifteen milliontonsby 2010.demand for plastics is growingapproximately @ 22% annually and plastic consumption in India is expected to increase fromalmost 2. Organisation Study Report on Star PVC pipes & fittings Internship 2011the intensity of competitive rivalry has been analyzed using Porters five forces model and isas follows:1. The history of star is the history of pipe fittings production insouth India. cPVC) in the years to come. making it the first manufacturer of this product in became the number one PVC pipe fitting manufacture in south India it has received thebest ISI mark for quality. Launched in 1974. A-One Polymer Ltd. Already serving the world market. A-One Polymer Ltd. Eurotech Pipes and Fittings. the group churns out a myriad of plastic products like Soft PVC Garden Hoses. Thrissur. established in 2006 with uPVC pipe & fittings manufacturing facility. Some Other Companies in Thrissur I.During the organizational study undertaken in Star Plastics. Manufactured in strict compliance with ISO 3633:2002 & BS Standard 4514. Chagarakulam. The company also has a plant in Pune. is yet another glorious contribution of the century old Anwar Group of Industries in strengthening the developing industrial base of Bangladesh.000 tons by the end of next year. Nediyara Group "SHAKTHIMAN SUPER". With the aim to diversify its product range further.

Raw materials are needed tocomplete the finish product of the organization. In North India thecompany continues marketing of their products. it is difficult to market the product.STAR plastics have suppliers all over South India. Ramaiah Institute of Management Studies37SBS Swiss Business School  38. The Bargaining Power of Customers (Buyers) Buyers or customers can exert influence and control over an industry in certaincircumstances. The companyconcentrates in Tamil Nadu.2. They continue to use the product andwill purchase them in future. TheThreat of Substitute Products or Service The threat of substitute is high when the price of that substitute product falls or it iseasy for consumers to switch from one substitute product to another or when buyers arewilling to substitute. Quality is the main factor that helps STAR to compete withother brands. STAR plastics concentrates there marketin India mostly in southern region. STAR received the ISO 9002 Certification.) using the sameorganochlorine PVC. STAR isalso developing all type of pipe products (rigid pipes. Thismade Star to gain supremacy of the products over others products. The Bargaining Power of SuppliersSuppliers are also essential for the success of an organization. market ascendancy wasnot difficult. The development of PVC pipes and all type of Plastic fittings and equipment‟sallover the world is by using the organochlorine called Poly Vinyl Chloride (PVC). the plastic products are all made fromthe same organochlorine PVC. Advertisements were done in print media only. STAR has a monopoly market in southern area.3. Injectionmolded STAR PVC pipe fittings confirm to ISI specification and assure totally safe. 37. STAR PVC fittings are manufactured from the finest grade PVC resintrusted and acclaimed all over the country for quality. Star have international standards and also have theISI certification and the product flexible hose is for both domestic and industrial use. AndhraPradesh. MazPolymers. In2001. To be more precise. Athani P O. Organisation Study Report on Star PVC pipes & fittings Internship 2011 III. homes etc. yet again the first in South India. Suppliers do have power. If it is easy forcustomers to move to substitute products for example from coke to water then again rivalrywill be high. So there is nosubstitute products made from other organochlorine. Star fitting is leading names fittingsover all the states. the product of the company makes its presents felt in thefollowing counties: Ramaiah Institute of Management Studies38SBS Swiss Business School  39. Peringandoor Thrissur. The competitors are also using the same technology. Thecompany is selling their products by dividing the market state wise. STAR fittings are available in above 10 shapes andmeasures vary from 20mm to 200mm. Karnataka and Kerala. fittings. Thecompany can market their product very smoothly through the market segmentation. The Intensity of Competitive RivalryIf entry to an industry is easy then competitive rivalry will likely to be high. But whilecomparing to other company‟s products. In 1994 Star began the production and marketing offlexible hoses under the brand name STAR FLEX. Before that Nediyara group came withSoft PVC Garden Hoses and it has a good name among the customers and has a good marketalso. Star Plastic product constitutes plumping equipment materials such asPVC pipes.4. Industrial Development Plot. Organisation Study Report on Star PVC pipes & fittings Internship 2011Nowadays customers have the buying power and they have the choice in the market tochoose the product what they want. flexible hoses etc. Customers are sensitive to price. Generally competitive . Thecustomers of STAR are satisfied with their products. SWR fittings and PVC adhesive. Due to the high tensile strength andreliability used in industry. This happens when: There is little differentiation over the product and substitutes can be found easily. If it costly for the organization to move from one supplier to another (known also as switching cost). This power comesfrom: If they are the only supplier or one of few suppliers who supply that particular raw material. If there is no other substitute for their product. Organisation Study Report on Star PVC pipes & fittings Internship 2011 INDIA UAE RUSSIA IRAN AFGHANISTAN MUSCAT QATAR BAHRAIN SAUDI ARABIA EGYPT SUDAN ETHIOPIA SOMALIA SOUTH AFRICA5. Star now is a ubiquitous presence in the entire Middle-East and South Africa. Switching to another product is not costly. They are also available in 3 different colors. non-toxic water for all purposes. So when Star came with flexible hoses.

The company has a good brand image among the consumers. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTER V SWOT ANALYSIS Ramaiah Institute of Management Studies41SBS Swiss Business School  42. Organisation Study Report on Star PVC pipes & fittings Internship 2011 SWOT analysis is a strategic planning tool used to evaluate the strengths. 2. Lack of access to the key distribution channels (Not concentrating in the rural areas of south India where there are lot of business possibilities in agriculture sector. The company has fully computerized departments and production units and corporate office is connected through intranet. 8. weakness.The value which exists in Star PVC is:  No discrimination for race. Organisation Study Report on Star PVC pipes & fittings Internship 2011Opportunities: 1. 3. 5. . Thecompanies operation includes manufacturing of PVC fittings and allied products in clearlydefined core business areas at home and overseas.These all help them to overcome the intensity of competitive rivalry in the PVC pipes &Manufacturing industry. Global presence in Middle East Asia. 2. In August 2001. Now Star Plastics is the market leader in South India. 3. Products accepted all over the world for its quality.  To develop a sense of respect for oneself in other‟s mind. star became the first PVC fittings manufacture in south India toreceive the ISO 9002 certification. Europe. 7. star group has steadily developed into a Ramaiah Institute of Management Studies39SBS Swiss Business School  40. The Star group of companies is the singlelargest plastic industry in private sector over years. drainage fittings and PVC pipes. backed by a strong quality control and R & D team. Africa.rivalry will be high if: There is little differentiation between the products sold between customers. Dedicated marketing force with effective promotion strategy. Organisation Study Report on Star PVC pipes & fittings Internship 2011professionally managed company comprising of 8 manufacturing unit in 3 production centerswith a total installed capacity of 3850 meter per annum-8 divisions and effective centralizesupport services wholly dedicated to the most existing standards of quality and customerservices. Organization in flexibility (Flexible working hours and Policies for flexible working). It is costly to leave the industry hence they fight to just stay in (exit barriers). 2. 4. to take the challenge of globalization. Thecompany has made its presence significantly in Middle East market also.  Discipline is given great importance. As too manyorganizations are coming to PVC pipes & Fittings manufacturing industry yearly. Multi – Unit Multi – Product organization catering all products in PVC pipe industry. star set up a core team and applied core ISOcertification. Advertisements are done through print media only.Strength: 1.Strategy persuaded by Star PVC is:  Produces good quality product. 9. It involves specifyingthe objectives of the business venture or project and identifying the internal and externalfactors that are Favorable and unfavorable to achieve the objectives. 4. PVC pipe industry is in growth stage so PVC pipe industry has a greater opportunity to grow. Now the organization is concentrating mainly in the construction Industry). thecompetition is also becoming higher. Ramaiah Institute of Management Studies42SBS Swiss Business School  43. religion. The company has the direct marketing network with well established distribution system 6.  Everyday feedbacks are taken. Stringent quality measures adopted. Committed work force guided by technically skilled superiors. constantly motivated by the need to ensure total product satisfaction.In India the PVC industry is going through high competitive rivalry.opportunities and threats involved in a project or in a business venture.  Assigning targets to each store manager and as such rewarding then with attractive prizes. Competitors are approximately the same size of each other. maintaining warmness in relation helps in delivering a combined effect. In the last one decade unparalleled growth waswitnessed in Star group of companies to emerge as a leader in the PVC fitting and todiversify into the manufacture of suction hoses. Ramaiah Institute of Management Studies40SBS Swiss Business School  41. decision making and actions.  Makes use of modern techniques for production to meet the demands mostly with the help of pop‟s.Weakness: 1. In the year2000. If the competitors all have similar strategies. Limited branches.

Organization has sixproduction centers and five marketing branches spread all over South India and Middle EastAsia.  Safety is given main preference. All the competitors (Hycount Pipes.  No discrimination for race. Organisation Study Report on Star PVC pipes & fittings Internship 2011  Problems can be detected early and treated to prevent deterioration welfare and cost reduction. Sudden fluctuations in crude price. Agriculture promotion schemes by government and other agencies. Ramaiah Institute of Management Studies43SBS Swiss Business School  44.Suggestions: Ramaiah Institute of Management Studies45SBS Swiss Business School  46. religion.  Excellent training and development system.g.  Discipline is being followed. Government is giving subsidies to the farmers for buying agriculture equipment‟s). may face a ban in future. 4. 3. helped in getting a wider outlookabout the business environment and managing an organization. CHAPTER VII CONCLUSION Ramaiah Institute of Management Studies46SBS Swiss Business School  47. need to be done in visual media also). There are large untapped opportunities in Government sector(E.  Improve security measures by using electronic devices at all gates. A-One Polymers. Porters Five Forces Model is done in the period of studyto analyze the threat of the entry of new competitors and substitute products or services. Opportunities and Threats ofthe organization.  Cleanliness and orderliness has to be further improved. Industry is one among those with greater competition. 5.Threats: 1.Star has made are of most advance technology and up to date knowledge.Immense opportunities as infrastructure development in India are growing at a faster pace.  Advertisement need improvement (currently advertisements is done through print media only. Growth of real estate on account of nuclear families. decision making and actions. In the changing world of technology. As PVC is a plastic which is not biodegradable cause‟s environmental pollution.  Provides excellent services to its employees like canteen. In August 2001.  Pollution level is low.  Annual medical checkup for all workmen and employees. It is found that company has a goodworking environment and cordial relationship is maintained between all departments for thesmooth functioning and achievement of the organization goal of maintain the company‟sbrand image among the customers.SWOT analysis is also done to analyze the Strength.) are changing their strategies and formulating new ones to capture new markets. Star became the first PVC fittingsmanufacturer in south India to receive the ISO 9002 certification.  Has well trained employees to operate the machines. transportation etc. Fully automatedproduction has been put to use long time ago U.S made microprocessor controlled machineryis used to for . Weakness.  Quality of the products is assured by doing nine different quality tests. and Finolex Industries etc.  Premises are huge and designed in such a way that the raw materials can easily transferred from one department to another. A small amount can be deducted from the salary one time.  Everyday feedbacks are taken. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CONCLUSIONThe study conducted at STAR GROUP OF COMPANIES THRISSUR which is the pioneerand market leader in the PVC pipe product in South India. Organisation Study Report on Star PVC pipes & fittings Internship 2011 CHAPTER VI FINDINGS AND SUGGESTIONS Ramaiah Institute of Management Studies44SBS Swiss Business School  45. 3. Organisation Study Report on Star PVC pipes & fittings Internship 2011Findings:Star Plastics is the number one PVC pipe fitting manufacturer in south India and it hasreceived the best ISI mark for quality. with operation all over the world. 4. thebargaining power of the customers and the suppliers and the intensity of competitive rivalry. medical facilities. The company has sevenfunctional departments through which it was operating. 2. 5.  Employee performance appraisal system. causing fluctuations in raw material price makes difficult in pricing strategy.  International Standard that is being followed as far as the quality of the products is concerned.It was a general study regarding all functions and aspects of STAR. sometimes a better substitute over PVC may emerge.

Websites Referred:  www.production. Ramaiah Institute of Management Studies49SBS Swiss Business School  50. Organisation Study Report on Star PVC pipes & fittings Internship 2011 BIBILIOGRA PHY BIBILIOGRAPHYBooks Referred:  Philip Kotler.wikipedia. All the products are ofInternational standard. Berkowit. W. Jha. and Koshy: “Marketing management”. Organisation Study Report on Star PVC pipes & fittings Internship 2011quality by TUV Germany.  Roger. Organisation Study Report on Star PVC pipes & fittings Internship 2011Journals:  Star Plastics Company Magazine. Steven. In order to later the complete needs the company is planning to increase theproduction level to maximum extent possible. Ramaiah Institute of Management Studies50SBS Swiss Business School . The company is planning to increase thepresent product level of Dubai units. Star received the ISI mark for quality and ISO 9002 certification for Ramaiah Institute of Management Studies47SBS Swiss Business School   www. A.stargroupind. CHAPTER VII Ramaiah Institute of Management Studies48SBS Swiss Business School  49. N. This has helped them togain valuable insight that prompt the group to search alternative ways for manufacturingbetter products in a cost effective manner. The research and development team of STAR group isengrossed in developing new product for the international markets.  www. Kerin. At present company is able to later about 10% of the marketrequirements. and ISO 14001: 2001 certification. William Redlius: “Marketing Management”.