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Sponsor Proposal
2010 MSU Baja SAE Goals

The 2009 season was a success for a number of reasons: rebuilding the 2008 four-wheel-
drive car was no small task; and when paired with constructing a completely new vehicle, the
dedication, passion and effort put forth by the team was truly astonishing. The team was honored
with the Outstanding Sportsmanship Award; for transporting one of our competitors to the SAE
Oregon race, promoting the collegiate racing experience. We are also proud of our individual
event standings; including placing 12th and 14th in Design and a 4th-place finish in the sled-
pulling event. The invaluable experience gained by competing in all three North American SAE
sanctioned events will ensure the next year is spectacular.
For the 2010 season, MSU Baja is planning to improve on the planetary transmission
developed for the 2009 vehicle. The direct-drive transmission/differential system previously
implemented will be trimmed and re-worked, creating a forward-neutral-reverse gearbox, all
while reducing the unit’s weight to a third of what it was before. The gearbox will still be
connected to the engine with our race-proven CVT system; but an added remote differential will
allow for optimization through the use of a chain and selectable sprockets, making the car
quicker off the line. Every aspect of the car will be fabricated to be as light as possible without
sacrificing strength, employing high-strength alloy steels for the chassis along with carbon fiber
and other lightweight materials for panels and guards.
As we embark on our new season, we hope you will join us with your support. Despite
these hard economic times, assistance from sponsors is more important than ever to ensure the
team can continue their success in racing and providing its members with a real-world
experience available nowhere else. The team will continue to produce world-class vehicles and
represent school and sponsors with pride and professionalism.
Baja SAE Series
The Society of Automotive Engineers (SAE) sponsors the Collegiate Design series. This set
of competitions provides a forum for students to address specific engineering design
challenges. There is a strong emphasis on teamwork as the students secure funding, design
prototypes, and ultimately compete against other collegiate teams. In addition to the Baja
SAE competitions, SAE sponsors Formula SAE, Aero Design, Supermileage, and Clean
Snowmobile competitions.
The Baja SAE competition began in 1976 and has evolved into an international engineering
challenge with events around the world. Michigan State University has participated in these
competitions since 1979 and has performed consistently well over the years, including
several top ten overall finishes and annual appearances at multiple competitions.
Three competitions held across North America make up the Baja SAE series. Formerly
known as East, West, and Midwest, the competitions are now referred to by the state in
which they are held. The first competition (formerly East), requires that vehicles be
amphibious, requiring flotation and tires optimized for water propulsion. The last
competition (formerly Midwest), welcomes international competition and is regularly
attended by teams from Europe, Asia, and South America. In 2009 the team competed in all
three competitions. This year we plan to travel to all three national competitions as well. If
funding allowed, our challenge would then be to explore racing events in other countries.

Michigan State University

Baja SAE Results
Year East West Midwest
1998 46
1999 48
2000 48 14
2001 17 7
2002 17
2003 54 102
2004 29 38
2005 18 & 29 16 & 47
2006 12 4 & 29 9 & 50
2007 8 & 33 21 & 22 4 & 51
2008 35 & 57 20 & 24 28 & 57
2009 65 43 65
2009 Competition Results
The 2009 Michigan State University Baja SAE Team competed against more than 150 teams
in three SAE sanctioned competitions: Baja SAE Alabama (April 16-19) in Opelika,
Alabama; Baja SAE Oregon (April 30-May 3) in Portland, Oregon; and Baja SAE Wisconsin
(June 11-14) in Burlington, Wisconsin. The Baja SAE Team’s goal for the year was to
improve the design of the previous year’s four-wheel drive vehicle and create a totally new
car with a revolutionary driveline. For the Oregon competition, the team travelled with
Central Michigan University’s team, sharing their resources and transporting CMU’s car and
equipment. Our team’s assistance was recognized with an outstanding sportsmanship award.
Static Events
The Design Events require the team to write a technical report in addition to displaying on-
the-spot knowledge of every vehicle system during a presentation of the car to a set of
judges. The static events also include a judged sales presentation of the vehicle for a potential
manufacturing firm, including production and startup costs for the company. The final static
event is the Manufacturing Cost, focusing on the team’s fund raising and its ability to
produce a cost effective vehicle. Michigan State performed well in these events again in
2009, with 2 out of 3 top-fifteen finishes.
Dynamic Events
The dynamic events consist of Acceleration, Suspension & Traction, Maneuverability, Hill
Climb, Rock Crawl, Mud Bog, and Sled Pull. The team had a good showing at the Alabama
and Oregon events, but a transmission failure prevented the vehicle from competing in
dynamic events in Wisconsin. The team did manage a 4th place finish in the pulling event at
Alabama and was one of the few teams able to reach the top of the challenging hill climb in
Oregon, finishing 22nd.
Endurance Event
Easch competition culminates in a 4-hour-long race that puts the most strain on the car,
driver, and team. The Michigan State team was plagued with multiple-system issues with the
redesigned 2008 vehicle, resulting in very few laps completed at the Alabama and Oregon
competitions. In Wisconsin, the new car experienced a few break-downs but was able to
complete a respectable 21 laps. For 2010, the team is making it a priority to thoroughly test
the vehicle early to avoid costly down-time at competitions.

2009 Baja SAE Competition Highlights

Baja SAE Alabama Baja SAE Oregon Baja SAE Wisconsin

100 Teams 95 Teams 120 Teams
Pulling 4th Design 12th Cost 21st
Design 14th Hill Climb 22nd Design 30th
Pictures from the 2009 Racing Season

Jelena Paripovic - Pulling the weight in

2009 Team - Baja SAE Alabama Alabama

2009 Team - Baja SAE Oregon Ken Maisonville - Airing things out in

2009 Team - Baja SAE Wisconsin Matt Werner – Playing in the Mud in
Benefits of Sponsoring Spartan Off-Road Racing
Direct Recruiting
The Michigan State Baja SAE Team consists of motivated, team-oriented, elite engineering
students at Michigan State University. Sponsors can receive a resume for any or all team
members at any time. Also, sponsors may obtain contact information from the team members’
profiles on the MSU Baja website at
The experience intrinsic in the Baja SAE competition is not available in the classroom
environment. Participating on the Baja SAE team is completely voluntary and allows members to
apply concepts taught in the classroom to tangible challenges. As they enter the professional
realm of engineering, students will be equipped to take initiative and apply theories and ideas to
real, open-ended problems.
Industry and Students
Sponsors are informed of the efforts of the team and the results that their products helped to
achieve. Sponsors are also invited to come out annually and drive each new vehicle. This is an
exciting opportunity to meet the team members and other sponsors, appreciate the team's
motivation and hard work, and share the experience and thrill of driving a race vehicle.
Design and Technology
Students learn to design and manufacture a race vehicle and all of its components in a team
environment while considering cost, weight, performance, and reliability. Previous MSU Baja
SAE vehicles have successfully used many new concept materials donated from sponsors.
Testing methods for these new materials and the incorporation of them into the Baja vehicles
was completely designed by the students, epitomizing the learning experience.
Return on Investment
Each year the newly completed vehicle is regularly displayed in a variety of locations on the
campus of Michigan State as well as in venues across the state and country. Advertising through
the Baja SAE Team brings any company a broad customer reach, as well as displaying a
company’s commitment to the community and educational programs.
More Details...
Michigan State University's Baja SAE Team holds nonprofit tax status as an educational entity
affiliated with Michigan State University. Monetary and Product support will be acknowledged
as contributions to Michigan State University and are tax deductible under current applicable
Your company logo will be proudly displayed in highly visible areas including T-shirts and
banners. Each sponsor's logo will also be placed on the body of the newly completed vehicle.
Anticipated System Budgets New Team Challenges

Powertrain $2750 The Michigan State University Baja SAE Team

is excited to create an entirely new car for the
Frame $1750 2010 season; one that includes a custom-built
forward-neutral-reverse gearbox, as well as
Body and Cockpit $1250 other innovative weight-saving ideas. We will
be utilizing premier engineering software to test
Suspension and Steering $4000 the chassis, drive-train, and suspension virtually
before actually building them. Once design is
Braking $2250 complete, last season’s car will serve as a
prototype on which we can test these exciting
Safety and Driving Gear $1750 new components before they are implemented
in the 2010 vehicle.
Fabrication Tools $1250
With a new season comes new leadership and a
Tires and Maintenance $1000 review of the functioning of the team as a unit.
For 2010, we plan to divide the vehicle up into
Travel $9000 systems with an experienced member at the lead
of each area. This new dynamic would not be
Registration $3000 possible without a dedicated team, and we are
confident in its success. It will also provide a
Team Apparel $200 more rewarding experience for our members
because, at the end of the season, with more
Anticipated Total $28,200 responsibility comes greater satisfaction.


The racing tradition at Michigan State is seeing

exciting changes with your help; and as a team,
we are proud to be a part of this engineering
2008-2009 Sponsors
Thank You for Your Support
Gold Sponsors
Shell Oil Chrysler MSU College of Engineering
General Motors Toyota Ford Motor Company

Silver Sponsors
SAE International The Maisonville Family California Push Pull
V. Placencia Honda Mid-States Bolt and Screw
Motorola Shupan Aluminum National Instruments
Hexcel Aurora Bearing Company PCB Piezotronics

Bronze Sponsors
Ace Graphics Lincoln Electric Experimetal
Aurora Bearing Co. Briggs and Stratton Inline Promotion
Boynton Fire Service Polaris Dundee Castings
Caterpillar Int. Woodhaven Hexcel
Redbull Hydrogear Jamar
Huntsman Andrew Gillett Michigan Fiberglass
Chassis Shop Hilliard Corp Michigan Sandblasting
Goodyear Tire Classic Tube NTN
Iron Pony Custom Metal R.J.S. Racing Equip.
College Bike Shop Sherwin-Williams West Michigan Spline
Fox Racing Shox Elite Electro Coaters

For sponsorship information or questions, please contact:

Dr. Thomas Wolff Trevor DeLand Andrew Cawood
College of Engineering, Assc. Dean Project Manager Chief Engineer
517-355-5128 734-625-9272 517-243-3330