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Monday January 11, 2010

Your Local Executive FALLBROOK, CA


Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 469,000 ≠≠
Asking Price Per Square Foot $ 196 ±+
The median list price in FALLBROOK, CA this week is $469,000. Average Days on Market (DOM) 207 ≠≠
Percent of Properties with Price Decrease 35 %
Percent Relisted (reset DOM) 14 %
Inventory is tightening and days-on-market is falling. But demand
as measured by the Market Action Index is also trending down. The Percent Flip (price increased) 7%
market is not giving strong up or down signals from these data. Median House Size (sq ft) 2510
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 4.0
Median Number of Bathrooms 2.5

Supply and Demand Market Action Index Strong Buyer's 17.2 ≠≠

The market has been consistently cool for several weeks. Demand ±+ No change == Strong upward trend ≠≠ Strong downward trend
level are low relative to the available inventory. It's a Buyer's
market and prices continue to fall. Look for a persistent shift in = Slight upward trend ≠ Slight downward trend
Market Action before prices plateau or begin to rise again.

Price
Market Action Index Again this week we see a downward notch for prices. Pricing has
been weak in recent weeks and versus their absolute-high levels.
The Market Action Index is a good leading indicator for the
durability of this trend.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the


Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -


where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 1,114,425 4199 acres 4.0 4.0 10 76 7 5 255 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 575,000 2875 acres 4.0 3.0 18 76 4 4 199 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 405,000 2176 acres 3.0 2.5 29 77 4 3 192 Lower-middle 25% of properties

0.25 - 0.50
Bottom/Fourth $ 260,000 1573 acre 3.0 2.0 34 77 7 5 182 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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