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20225 Bothell – Everett Highway, #2334 • Bothell, Washington 98012

425-908-7519 • •


Trilingual professional with history maximizing impact, ROI, and profitability of diverse business initiatives
for multinational corporations ranging from small- and medium sized companies to Fortune 500.
• Transform concepts into lucrative realities, spearheading strategic analysis and planning.
• Translate data into high-return recommendations, expertly interpreting for audiences on all levels.
• Drive sales and revenue growth, identifying key factors vital to success in unique markets.
• Support long-term company vision, designing and proposing targeted studies and surveys.
• Build, train, and lead world class teams, completing projects under strict and competing deadlines.

Strategic Analysis & Planning • 3G & 4G Mobile Industry • Wireless Market • Economic Research
Proposals • Sino-Euro-US Market & Consumer Trends • Sales & Revenue Monitoring • Forecasting
Presentations • Feasibility Studies • Focus Groups • Customer Surveys • Team Building & Training



Freelance Position
Conducted market analysis for diverse multinational clients; included application, services, product, and
market research studies, analytics, and list management. Managed customer surveys. Organized focus
groups to test products and services. Evaluated market share, pricing, and relevant trends. Developed
research proposals with executive directors. Identified target markets with research teams. Coordinated
promotions. Analyzed data with SPSS and various statistical interpretation tools. Performed data profiling,
segmentation, modeling, and scoring. Ensured 100% adherence to Quality Control procedures.

• Pioneered highly successful international consulting business, growing loyal client and referral bases
among global technology, wireless, and ecommerce organizations.
• Played key role in executive strategic planning and product development meetings.
• Invited as Business Instructor at 2 colleges in France and China; taught Principles of Marketing,
International Marketing, Mobile Marketing, and International Consumer Behavior.
• Authored and published 9 research papers for worldwide conferences and academia journals.
• Wrote published book, “Chinese Consumer Market: Opportunities and Risks,” and contributed
business case and book chapter for 2 additional books.


Principal Researcher – “Sylen” (E-Reader)

• Developed business and pricing model, “Long Tail Business Model.”
• Benchmarked existing e-reader models throughout world.
• Investigated consumer behavior in France, organizing market surveys and focus groups.
• Defined 3 main scenarios for launching strategies in France: Professional, Tourism, and Auto-Edition.
• Lauded for outstanding development and presentation of final report.

Principal Consultant & Reporter – La Poste

• Co-planned and reported on GSM Mobile Asia Congress 2007 annual meeting.
• Created detailed briefing on top upcoming trends in mobile industry.
• Received outstanding response to comprehensive final report.

Market Analyst – Alcatel - Lucent

• Researched 3G/FOMA consumer behavior throughout France, organizing A-Z focus groups.
• Enabled analysis and evaluation of user acceptance during all phases of product lifecycle, improved
customization of marketing messages, and accurate refinement of promotional strategy for software
developers and mobile operators, designing new research model, AEMS Acceptance Model.
• Determined optimal approach to modify strategies for Chinese market, managing and comparing
focus groups in China with those in France, and defining difference in launch strategies.

LEI TANG, PhD • Page 2 • •

Participating Researcher – “PubImage”

• Designed unique business model for mobile advertising.

Principal Consultant – SFR Multimedia Portal

• Compiled and interpreted data on multimedia portal consumer behavior for French mobile operator.
• Tested different services offered by multimedia portal.
• Achieved outstanding results, accurately defining weighing factor to refine promotional strategies.

Market Analyst – France Telecom R&D

• Led modeling and simulation study on UMTS, DVB – RCS and their possible scenarios.
• Provided best scenario under 2 networks in terms of Capex investment and ROI, killer applications,
and consumer market forecasts.
• Opened new research experience in mobile business and satellite sector; emphasized focus on
financial and data analysis.

Market Analyst – Nextenso (subsidiary of Alcatel - Lucent)

• Saved substantial costs while increasing productivity, defining new benchmark-based software
developers program.


RISING IMPORT – EXPORT, Dalian, China • 1989 – 1999

Account Manager
• Managed and continually analyzed predictive trade systems, revenue, and product mix statistics.
• Identified key customer segments and trends, and authored sales reports.
• Imported medical-electronic products for all regional hospitals from multinational accounts including
Siemens, Philips, and GE.
• Met and exceeded all business and customer satisfaction goals consistently.


Doctor of Philosophy: Management Science, Institut National des Télécommunications, Paris, France
Master Degree: Telecom Management, Institut National des Télécommunications, Paris, France
Post-Graduate Degree: Marketing, ESLSCA Business School, Paris, France
Bachelor of Arts: French as a Foreign Language, Foreign Language Institute, Dalian, China

GSMA Mobile Business • INFORMS Research Group •


“Chinese Consumer Market: Opportunities and Risks”, Woodhead Publishing and, 2009

“Huawei Technologies and their 'Wolf' Characters of Management”, published as business case for book
“Managing Innovation, Technology, and Entrepreneurship,”, 2009

Chapter 12: “Chinese Traditional Culture and Chinese Consumer Behavior” for book “Global Consumer
Behavior,” Hermes Science and, 2006

9 research papers published in the different worldwide conferences and academia journals since 2005
(full list available on request)


Telecom Group Grant from Institut National des Télécommunications for Masters studies
“Excellent Appreciation” for “Forecasting Chinese 3G Business…” presentation


French & Chinese