In Control’s Quarterly Newspaper > www.in-control.org.

uk > issue 09 > Winter 2010

In issue Julie Stansfield Editorial: Pigs at the Children

09 appointed as
CEO > p.19
The future of
care > p.4
Marriott
hotel? > p.7
starting to see
benefits > p.13

Is this ‘a good use

People like new
In Control NOW!
We invited

of public money’?
readers of  
In Control Newsletter > www.in-control.org.uk > issue 08 > July August 2009
In issue a bit of text and a bit of text a Take me to a bit of text a

08 an accompanying
illustration
bit shorter for
this one?
the river, to
the rrrrr river
bit shorter for
this one?

Personalisation In brief…

makes you safer

Bold heading rolling into

the first
the text sus sumet ium
quis se simet eum andam
Millaut volorro doloriost
enis secteniet volut quae
nisquatur, quias accabor
mosa dunte odit, ipient.
In the early days of In Control, it was common to
Bold heading rolling into
hear people say ‘Self-Directed Support? Nice idea but the text Imus sumquo
ipis erem dic toribustibus
people will be so vulnerable to abuse’. Actually, it’s still dolupta tquam, quibus,
untiatiosti rerum cus simus
common to hear such statements. es cume vel in por aceate
rerumquatia sam nim

newspaper
Control confident in claiming
that ‘Personalisation makes you
safer’. This was the message of
In Control’s submission to the
review of the government’s No
Secrets guidelines carried out
earlier this year.
Dangerous
assumptions
Simon Duffy and John Gillespie,
authors of In Control’s
paper Personalisation and
nam faceper ovidende et
voluptas dolora dolorro endi
aperitibus eos pernam, quae
prehent.
Bold heading rolling into
the text Debisit atiunditis
magnis ercipsam, ist,
odion eum veniet dolut
dolorunt dit doluptas
eos es quidelique venit
aut alit praepernam,
sandeni mendem ium
fugia iuntionsent labo.
Nemporum quae nescipsam

issue of
Personalisation is no longer
an idea. Over12,000 people
have Personal Budgets. More
than 70,000 others have Direct
Payments. There is now an
evidence base that makes In
Safeguarding, say that the qui que simus.
assumption that Personalisation
is less safe is based on Bold heading rolling into
misunderstandings. For the text Um idi to que
example, some people believe occus, ommolore, auta
Personalisation is simply about quidel mo bereicatium
removing control from people autem doluptatem facit
who need support and that it is eat postrum rerrovid et de
not about reducing risk. If you dolupta voluptas con nusae
believe this is true, it’s easy to volestrum non nat alitis
jump to another conclusion: utemquo diatemq.
Personalisation can only work
for people who don’t need much
support. cont. p.2 >

In Control
1

NOW! to tell us what they

thought. Everyone who
Are we forgetting the point of personalisation? Re-ablement, wrote in received an
In Control memory stick
universal services, social capital and a dozen other jargon words: loaded with useful
all useful terms in their own way. But could the words cloud resources.
‘As a single parent carer of a
the original, simple idea that we openly tell people how much disabled teenager, I found the

money they have for their support so they can spend that
content of In Control NOW!
really empowering. Personal

money in a way that makes sense to them?

has been very poor at using
public money effectively. Forty
pence in every pound is spent
on back-office functions and
bureaucracy. The system can’t
carry on in the old way, especially
when we are living longer and
our expectations are higher.
stories about service users and
carers are inspiring and give
hope. I feel more confident
about the future knowing
that there are positive options
available to me.’
NB, Lancashire
‘Well presented and accessible
– a breath of fresh air.’
GB, Middlesex

Outcomes – simple ‘Crammed full of useful

Can alcohol ever be a good use of public money?
In the confusion about
what’s right and wrong in
personalisation, we often see
professionals drawing made-
up lines around the ‘good
use of public money’. This is
understandable. We are all trying
to find ways of making sense of a
complicated change.
However, falling back on the
seemingly safe territory of the
‘good use of public money’ won’t
get us anywhere. The old system
information. I find it very
helpful. The new tabloid
The answer lies in trusting and format is easier to read.’
supporting people to know the
outcomes they want to achieve LM, London
and letting them take the lead.
It doesn’t really matter how ‘I work for Plymouth City
Council. I found the articles
they achieve their outcomes.
on social change interesting
But trusting people is easier said
and challenging. I’m looking
than done. It means real culture
forward to the next issue.’
change for all of us – we have to
behave differently, not just talk ID, Plymouth
differently.
Even the word ‘outcomes’ is
being steadily absorbed Cont. P2

1
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
into the abstract world created by jargon
– reviews and assessments are now often
‘outcomes-based’.
If we trust people to know what they
need, we quickly find out the real meaning
of outcomes and the good use of public
money. Bill, 81, was sprightly until he had a
fall caused by a stroke. Before his discharge
from hospital, the occupational therapist
said he would benefit from a stair lift –
especially to get to the toilet at the top of
his steep stairs.
Getting the stair lift would take a few
months, so a commode was delivered and
a home care worker came to empty it three
times a day. Bill said he just wanted to sleep
in his bedroom upstairs, not on a mattress in
the living room. After a six-month wait, Bill
asked if the money spent on the home care
worker could be used to buy him a stair lift.
The answer was no. The cost of home care
was £5,460 a year. The stair lift would have
cost £1,200. Would this have been a good
use of public money? We don’t need to think
long to know what Bill would have done if he
had had a Personal Budget.
Wine – a good use of
public money?
Jean has lived next door to Barbara for over
35 years. She has always popped in to see
Barbara, who would never have managed
after her husband died – Barbara has an
increasing need for support because she
has MS. Barbara wanted to find a way to
illustration: cathy balme
Publishing information
In Control NOW! is a newspaper
produced by In Control, a not-for-profit
organisation and registered charity
working for social change.
Registered office:
Carillon House, Chapel Lane, Wythall,
West Midlands, B47 6JX
Subscribe
Subscribing to In Control NOW! is free.
For an electronic copy please email:
admin@in-control.org.uk
or visit: www.in-control.org.uk/news
In Control NOW! is published by
In Control Publications, PO Box 45377,
repay Jean for her help – coming in up to London SE14 5JU
six times a day, making the meals, sorting Distributed by In Control NOW!  
out washing and keeping the house clean. Carillon House, Chapel Lane,  
She knew Jean would never accept money. Wythall, West Midlands, B47 6JX
Barbara joined a wine club and every
month Jean received a selection of fine
wines. Production
Editor: Carl Poll
Barbara pays £35 a month from her Personal carl.poll@in-control.org.uk
Budget. She feels much better now she is Design: Henry Iles
giving something to Jean. All that support henry.iles@in-control.org.uk
would obviously cost a lot more. But can Print: Quotemeprint
buying alcohol ever be a good use of public www.quotemeprint.com
money? Surely, the answer in this case is ‘yes’.
We are on our way...
... but we still have some fundamental culture. It is important to change operating
changes to make, writes Richard Jones. systems to manage personal budgets and
acute resources.
Transforming social care is a significant
journey. We have to move from a place However, nothing will really change unless
where people take what we offer to a those whose job it is to support citizens
world where universal services support all can relinquish long-held views about what
citizens, and those with additional needs it means to be a professional.
can exercise choice and control.
Services have to change fundamentally if
It is positive that we are on our way. Some people are to lead lives they value.
citizens are beginning to experience a
different response from professionals and
We have made a good start but the journey
organisations who are there to support
them.
we are on is not about ticking boxes and
tinkering with our current system. It is
about fundamental reform which turns
We should recognise the early progress what we do on its head.
that has been made but not kid ourselves
Richard Jones is Lancashire County
about the distance still to be travelled.
Council’s Executive Director of Adult and
Personalisation is about a deep change of Community Services.
2
Membership
In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Membership Back to our roots

means more In Control has launched public membership for
New In Control individuals and families.
Membership options authorities and PCTs that family member or friend.
they should change their It’s not a specialist issue
are now available for systems. Personalisation is about a minority. It’s an
government policy now. issue for everyone. So,
organisations, individuals we have launched public
We are proud of the part we membership to create a
and families. have played in this policy united voice.’

People
change. But, because it’s
In Control’s new Membership booklet offers policy, it’s easy to lose sight Public membership:
a wide variety of options to help you on the of the ethics and principles
journey of transformational change. Options
include Whole-life Membership that encourages
transformation
across all statutory
Power! that should drive the
changes.

The only measure of success

 is a voice for individuals
and groups who believe
people matter
 works for a decent
services – the single
Become a is whether there are real entitlement for people
public member
In Control
most effective way of improvements in people’s who need support
creating sustainable lives.  is a membership
Membership booklet change.
of In Control community
 develops better ways for
Building Self-Directed Support together  Helping people to
get choice and control  Making citizenship happen

Many of the products

This booklet explains how
individual people and Registered charity number 1130761 Who can join? people to be in control
and programmes  draws together a
organisations can benefit from
In Control Membership.
Everyone can!
bring together national overview of
It tells you about the three

The move represents

kinds of In Control Membership

If you think people deserve a life

and a whole variety of In

experts from leading best practice

Control programmes.

Join this vibrant network of

committed individuals and a return to In Control’s and not just a service, become a
organisations  is based on a belief that
organisations.
Public Member.
roots in a movement of
including Demos, individuals, families and that common sense
Paradigm, the Office for Public Management and, allies of people who need must prevail.
of course, In Control. support – a movement that
declared that the system Members will receive
Members of In Control have been at the heart simply did not work. In Control is for everyone benefits that include:
of the move to Self-Directed Support and Perhaps you are someone:
personalisation since the organisation began The system must  who wants to make sure you don’t end up  membership pack, DVD,
work in 2003. in residential care when you’re older
lapel badge, post-its etc.
make sense  whose support isn’t provided in a way that
works for you  In Control NOW!
 who is in control and wants to keep it
As a Member of In Control, you can ensure In Control always believed that way  local, regional and
the national implementation of Self-Directed that any system changes national support
 who wants to contribute time, ideas or
experience but you’re not sure how

Support remains firmly attached to core values must make sense to people  who wants to be part of something bigger.
networks
and an ethical framework. Membership brings a in their real lives. Whoever you are, if you support
In Control’s aims, you can join.  priority notice and
public commitment to ensuring that people have discounts on events. 
a good life, not just a service. Julie Stansfield, In Control’s
Chief Executive, says: Sooner or later, every one More information:
More information and download the brochure at: www. ‘In Control no longer of us will need additional www.in-control.org.uk/
in-control.org.uk/membership needs to persuade local support for ourselves, a membership

3
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
The future of care
Will the proposals
Editorial  in the Green Paper
Shaping the future of care together
help to bring more choice and control
to ordinary people?
The Government’s
consultation on
the future of social
care in England has
ended. In Control
was pleased with the overall
aims of the Government’s
Green Paper: new arrangements
for social care that are fairer,
simpler, more affordable and
‘personalised’ – tailored to
each individual’s needs and
circumstances.
We were also pleased to see a
vision for a new way of offering
support. This vision (clearly
built around the approach
In Control has championed
for six years) looks to people’s
‘Really rather significant!’
The Association of Directors of Adult Social Services has
launched a Common Resource Allocation Framework.
To those who don’t know what it
is, ‘resource allocation’ may sound
dull. To professionals creating the
systems of personalisation, the
Resource Allocation System (RAS)
may be a technical challenge
(and perhaps occasional
nightmare).
To people directing their own
support, though, the RAS is the
way they get control over money
and support. So a national,
common assessment framework
strengths, abilities and
connections with others in
family and community. The
early chapters also recognise
some concerns that people
have expressed to In Control,
for example, the need for
public bodies to work together
so that someone has just one
‘assessment’ for a Personal
Budget, and that assessment
remains valid if they move to
another part of the country. Most
important is the central place
given to Self-Directed Support as
the route to genuine choice and
control.
But In Control has serious
reservations about other
endorsed by the respected
Association of Directors of Adult
Social Services (ADASS) is, as the
Guardian’s public services editor,
David Brindle, puts it, ‘really
rather significant’.
A focus on outcomes
Launched at ADASS’s October
conference, the Framework
was the product of a project
involving 18 councils and
4
proposals. We don’t much
like the term ‘National Care
Service’. It sounds too much
like the NHS, and we believe
that citizen control implies
local control. Nor do we think
that the funding proposals in
the Green Paper follow from the
strong vision set out in the early
chapters.
In Control would not adopt any
of the suggested funding options
– pay for yourself; partnership
(the individual pays some,
the Government pays some);
insurance; comprehensive
(people pay into a Government
insurance scheme); or paid by
taxes.
There is a real issue about
how we pay for social care in
the coming decades but, in
offering these closed options,
the Paper stifles real debate and
creativity.
Last year, the Government asked
In Control for recommendations.
Simon Duffy and John Waters
a group of citizen leaders
(comprising disabled people
and family members). The
project benefited from the
expert advice of In Control’s
RAS lead, John Waters. The RAS
tools in the final Framework
are based on materials
developed by In Control. So,
this new Framework will feel
familiar to In Control Members.
The Framework also includes
useful and pragmatic legal
advice.
responded with a detailed paper.
We believe the main points
remain valid a year later.
In Control suggests a ten-step
programme:
 Set entitlements with clear
rules, using a Resource
Allocation System.
 Reform charging policies. 
 Reform eligibility rules.
 Simplify the funding
streams.
 Establish a common
framework for local
Resource Allocation
Systems.
 Tune entitlements to reflect
local prices.
 Keep leadership local.
 Improve support for
families.
 Reduce the financial impact
on disabled people.
 Integrate the tax and benefits
system.
In Control’s full response
is at: www.in-control.org.uk/
greenpaperresponse
The focus on outcomes of
In Control’s RAS were by no
means guaranteed a place in the
Common Framework, but we are
pleased to report that outcomes
feature strongly in the final
version.
David Brindle comments
that their inclusion takes ‘the
assessment process way beyond
the feel of a limited checklist of
basic services for basic human
functions’.
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

shop4support taking off

ADASS backs online support shop shop4support and Harrow Council
shop4support excited much bring communities together
interest among delegates at Harrow Council has been working with
October’s Conference of the shop4support to create the site’s first local
Association of Directors of Adult authority homepage and Community Catalogue.
Social Services. 60 Directors
attended a fringe dinner
organised by In Control and shop4support.

Directors were enthusiastic reported ‘Directors were keen

about shop4support’s potential
as presented by Jeff Dandridge
of Valueworks, which created
and manages the technical
platform for shop4support.
Caroline Tomlinson, Consumer
Support Director for In Control,
to come on board. Some are
interested in joining together
on a regional basis to create
maximum efficiency.’
More information:  
www.shop4support.com or
email: info@shop4support.com

Online community
shop4support launches My Life in bid to build
social capital
shop4support continues and receive advice in The Harrow page gives easy early in 2010. People will then
to be the leading online the Forum. access to up-to-date information be able to buy care services and
shopping facility for social about social care in the Borough, products, liaise with providers
care products and Laurence Clark, useful contacts and information and manage their Personal
services. acclaimed writer about Self-Directed Support. Budgets.
The site will and comedian, Users can click through to the
soon boast will be My Life’s Community Catalogue which Deven Pillay, Chief Executive
a new area – Editor. Laurence advertises a range of community of Harrow Mencap says
My Life – where says ‘I’m really services, voluntary groups, ‘shop4support is an excellent
people can looking forward events and other local resources, idea. I am looking forward to
create social to becoming the for example: exercise classes, working with the Council, other
networks Editor of My Life.  art workshops and home library voluntary sector colleagues and
and online There will visits. of course individuals to turn this
communities. be regular idea into reality.’
My Life will go blogs from Akbar Dhalla, an Independent
live early in 2010. me, a lively Broker for Harrow Council There has been keen interest in
discussion service users, comments ‘I can the new Harrow homepage and
My Life users will forum, reviews see that shop4support will really Community Catalogue. Work is
be able to share ideas and much help me to help my clients get now underway with a number
about support planning, more.  See you the most out of their personal of other councils that want heir
Self-Directed Support, there.’ budget and their life.’ own shop4support pages.
entertainment and leisure –
anything that helps people to Photo: Comedian and My Life editor, The second stage of Harrow’s See: www.shop4support.com/harrow
live a rich life. They can also offer Laurence Clark shop4support site will launch or www.harrow.gov.uk

5
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Time banking: one good turn…

One market trader at the In Community
Event was Time Banking UK. In Control
has long been an admirer of time
banking. Here, Martin Simon takes us on
a quick tour of this straightforward way
of creating relationships and building
social capital.
Time banking helps people to currency every bit as real as
make new friends and to become money, that will help to put
part of a social network they can mutuality back into the DNA of
rely on and trust. society.

It can profoundly change people’s Time banking is a vital ingredient

lives and their neighbourhoods
for the better. The process is
simple.
Time banking is a way of building
social capital. It recognises that
everyone has the capacity to
contribute in some way to the
care and wellbeing of others.
It provides a safe framework for
community capacity building,
and incentives and rewards for
people to help each other and to
share their skills.
The long-term aim of time
banking is to provide a social
of both ‘personalisation’ and
‘prevention’. It is a tool ready to
be used in the transformation of
social care.
Time banking provides new
opportunities for people
currently receiving services and
their families, neighbours and
the wider community to:
 feel connected and
committed to the place where  help make life safer and more Martin Simon is CEO of Time
they live secure for everyone Banking UK
 share skills, care and support  deal with emergencies and get
and look out for neighbours extra help when they need it For more information and to sign up for
 meet others with a wide range  have happier lives and more the time banks bulletin visit:
of experience and knowledge rewarding relationships. www.timebanking.org

How time banking works

People list the skills and
experience they can offer and
those they might need. Each
person who joins the time
bank agrees to both give and
receive help.
Everyone’s time and skill are
valued equally – one hour
always equals one time credit.
Everyone has something they
can offer.
People don’t exchange skills
directly. They can earn a credit
from one person and spend
it on services from a different
member.
A record is kept of all the time
credits earned and spent.
The Time Online computer
programme makes it easy to
keep track. This may be done
by a paid Timebroker.

6
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Pigs refused entry to Market sharing

the Marriott hotel

In Community event features town crier, a market
square, a comedian and (nearly) pigs.
This event has been really relevant. Our
In Control’s October 30 market stalls. whole social system is changing. People are
community event was Sadly, ‘health and asking for different things. I’ve been talking
no ordinary conference. safety’ prevented one to people here who are doing what we want
There were no plenaries stallholder bringing to do. I’m taking this knowledge back.
or workshops. pigs and chickens.
Judy Bitton, Community Connector, West Sussex
Instead, 250 The unusual format
participants spent responded to feed-
the day in a market back from many
place with stripy stalls isolated people to be part conferences: ‘The best
where community groups of community, which was thing was meeting other
advertised their wares. launched at the event. people – networking.’
And they lounged on park There was the occasional
benches, talking to the The Marriott hotel had speech from the
authors of In Community – dealt kindly with requests bandstand, but no-one
Practical lessons in supporting to build a bandstand and was obliged to listen.
In India we sometimes put the institution
first. Putting people first is attractive to us

In Community book launched at

as social workers. We are building a new
approach to working with people with
learning difficulties and older people in our

In Control conference area of India.

We can learn from the citizenship model

An important new book – In Community: practical lessons in
supporting isolated people to be part of community – was launched at
In Control’s conference of the same name in October.
mainly in the UK, but also
the US and India. The 23
authors break down what
In Community they have learned in years of
dedicated and painstaking
work supporting isolated
people to connect to their
communities.
This is not an unapproach-
able text book. Chapters
Practical lessons in supporting isolated people to be part of community
have a common structure
Edited by Carl Poll, Jo Kennedy and Helen Sanderson
that enables the reader to
get straight to ideas they
can immediately apply in
The book’s 13 chapters set their own work: the prob-
out practical lessons learned lem, what was tried, what
from innovative work in was learned, suggestions
community connecting – for others.
presented here today.
Linta Behnan, Occupational Therapist, Asha Bhavan,
Kottayam, Kerala.
Mathew Kanamala, Head of Department of Social
‘All too often, social policy Work, St Joseph’s College, Kottayam, Kerala
debates are about barriers
and the reasons we can’t
do something.  In contrast,
this book is an inspirational
account of what people
have been doing and what
is already possible within
current structures.’
Jon Glasby 
Professor of Health
and Social Care, 
Co-Director, A great forum to share ideas. That is what
Health Services Management community is all about. Community is not
Centre, University of Birmingham about place. It’s about relationships, building
something that’s sustainable and less
Available from dependent on specialised services.
www.in-control.org.uk/Books
or In Control Support Centre: Paul Swift, Foundation for People with Learning
Tel. 01564 821650 Disabilities

7
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
Who will know Joe’s story?
Why we need Our Futures by Caroline Tomlinson
Having a good time now. But what does the future hold for Joseph?
You may know of Joseph Tomlinson. Some say he is an icon of Self-
Directed Support and personalisation. He was the first person in the
country to have an individual budget.
But what does the future hold for Joe? Will
enough people know and care about him
that they are involved in his life when we, his
parents, are no longer here.
Bag snatch
Recently, Joe was with his team on the
tube in London. He has an obsession with
carrier bag handles and he especially loves
Sainsbury’s bags. On the train was a teacher
with a small group of pupils. The teacher had
his lunch in a Sainsbury’s bag. Joe lurched
forward and grabbed the bag to pull off the
handles. Very quickly, Joe and his friends
could explain what was happening.
The sandwiches were saved and Joe’s
supporter even offered a replacement bag. In
a few seconds, the problem was solved and
everyone laughed about it. But what would
have happened if no-one had really known
Joe? The man might have thought he was
This November,
we organised the
first gathering
of families at
a weekend in
Stratford Upon
Avon. Ted Kuntz,
a Canadian
family member
Ted Kuntz from Canada: of PLAN, and
‘Take responsibility’ author of Peace
Begins with Me,
gave an inspiring presentation about how
taking responsibility is the key to making a
sustainable life happen.
We have the capacity to involve many
more families and a section 64 grant to
make it happen. However, we need a small
investment by local organisations in each
region to fund small community venues so
we can bring together real people who want
to create a sustainable life for their relatives
and build a real user-led organisation that
can help other people in their communities.
If you want to be part of Our Futures: contact
caroline.tomlinson@in-control.org.uk and put
Partners in Personalisation in the subject line.
being attacked. Perhaps Joe might have been
carted off as a danger to the public, never to
be seen again!
UK
We families are always walking on the edge, Our Futures
living in fear. As long as we’re here, it’s ok.
But what happens when we’re not? Who will
be there for Joe and in for the long haul?
‘Caring is a family affair’
There is a way
Our Futures
In Control has a strategy to help people to
build sustainable lives. A couple of years ago,
we visited PLAN in Canada to learn how to  Future planning
create lasting circles of support.  Personal networks
 Family support and advocacy
In Control has now created five family-  Social enterprise
led organisations across England that are  Lifetime commitment
making the PLAN approach happen here. We
are discovering that people both with and For more information about Our Futures
without families can have circles of friends (formerly called PLAN Federation UK)
and networks of support that can last a visit: www.in-control.org.uk/OurFutures
lifetime.
8
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

the International Big Kill the puppies!

Event 2010
Comedian Laurence
Clark raises
money for
International Personalisation Conference exterminating
cute labrador
16 March 2010, Liverpool pups.
At In Control’s In
Community event
in October, Laurence
Clark delighted the audience with a video
of his fundraising efforts for a surprising
campaign: Kill the puppies!

Laurence could be seen on the street,

in his wheelchair, shaking a bucket for
increasingly ludicrous causes. It seems that
pity motivated passers-by to give money
to someone in a wheelchair regardless
of how outrageous the disabled person’s
intentions.

the International Mark Pollock

Adventurer, athlete, author.

Big Event 2010 The first blind man to ski to

the South Pole.
International Personalisation Conference
Professor Chris Hatton
BT Convention Centre, Liverpool Professor of Psychology,
Health and Social Care at
16th March 2010 Lancaster University. It’s a scam!
Supporting people to get a life, not just a service
Workshops include: Laurence started with the relatively
reasonable collecting motto ‘Pay off
 Safeguarding my mortgage!’ Encouraged by the cash
The event that brings Dame Jo Williams  Getting real jobs accumulating in the bucket, he moved onto
together all those united Chair of In Control’s Board  Social capital the catchy slogan ‘It’s a scam!’ and still the
by a common aim – to help of Trustees. ‘The most  Personalisation and the money piled up.
people to be fully in control influential person in social law
of their lives. care’ (Community Care  Personal health budgets But, surely, not even the most pitying
magazine, 2005).  Research and evaluation passer-by would give to someone collect-
The 2009 Big Event was a  New ways of ing money for the destruction of cuddly
huge success, so this year’s Matthew Taylor commissioning pets?
event will be twice as big. Chief Executive of the RSA.  e-marketplaces
The 2010 Big Event event wil Former Chief Adviser on  Support planning ‘Kill the puppies’ shouted Laurence and
have: Political Strategy to the  Personal Budgets for people put money in the bucket. The
Prime Minister. children penny still didn’t drop though, even when
 an international theme  Developing user-led Laurence berated donors: ‘You b******s! You
 2,000 delegates Philip Collins organisations want me to kill puppies!’
 100 exhibitors Chair of Demos’s Board  People leadership.
 50 workshops of Trustees. Former Chief More information about the In Community event:
 live entertainment Speech Writer to the Prime Download the booking form: see page 7, Pigs at the Marriott
 high-profile key speakers. Minister. www.in-control.org.uk/bigevent www.laurenceclark.co.uk

9
Ben Pelham on
Bournemouth
beach.
Ben uses his
Personal Budget
to live life to the
full.
He says he
plans to become
a famous rap
singer and
break dancer.

Photo: Charlotte Morse www.thepowerofpositiveimages.com

 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

‘Light shining in’

All Together Better course delegates speak of increased confidence
In Control’s national All Together Better course brings This new-found confidence has
enabled Raakhee to organise a
together family carers with people who work in formal review and assessment
services (including social care, health, education and for Liam and join a black and
minority ethnic (BME) panel to
the voluntary sector). Funded by the Department help other black carers consider
of Health, the course is the latest successful family what action they can take. ‘You
must press on’, she says. ‘I know
leadership programme run by Lynne Elwell, who
what Liam needs and I got what I
started Partners in Policymaking in 1996. wanted after my third phone call
to Social Services.’ Nita Devabhai

All Together Raakhee and her friend,

Nita, attended a conference
now is to convert some of the
principles and strategies that I’m

Better
rg.uk/partners/
www.in-control.o
organised by the National learning on this course to the BME
Black Carers & Carers Workers communities that I work with and
bringing
A national course
togeth er fam ily carers, Network (NBCCWN) to get BME represent. I have to find language
in social
people who work
care, health servic
es, communities’ views on the Green that will be meaningful.’
and other
education, leisure Paper, Shaping the future of
providers.
The course consists
of five 2-day
sessions held in Loug
hborough on: social care. Raakhee had a one- Lynne Elwell is impressed by
29 –30 September
20 –21 October 200
2009
9 to-one meeting with Phil Hope, the group’s progress: ‘They’re
Minister of State for Social Care – amazing people, with rich
2009
19 –20 November
0
21 –22 January 201

something she would have never stories to tell. More than 100
2010
16 –17 February
pack and more
For an application

contemplated before. She came people applied for a place and,

se contact:
information, plea
Centre,
In Control Support

home feeling proud of what she if we can secure further funding,

pel Lane,
Carillon House, Cha
lands B47 6JX
Wythall, West. Mid
/ Fax: 01564 824260
had achieved on that day! I’m determined to repeat the
Tel: 01564 821 650 g.uk/partners/
www.in-control.or
rg.uk
admin@in-control.o
uk
www.in-control.org.
programme next year.’
Raakhee’s friend, Nita Devabhai,
is another All Together Better
The six-month programme courage to apply for a place on delegate. She is Manager
offers participants information this course. When I got one, I felt of the NBCCWN. She comes
and strategies so they can excited but a bit overwhelmed’. from a close community in
work in partnership to build Nairobi. ‘The concept of “carer”
a better future for the people and “circles of support” don’t
they support. At the end of the translate easily for the people I
programme, the 49 delegates will work with. Back home, people
graduate and become a national came from natural circles – they People and
network of champions. had inherent family values
in their community. There’s families lead
no word in Punjabi, Hindi or
Plucking up courage Gujurati for learning disability, All Together Better is just one
physical disability or carer.’ of the courses run by Partners
Participants on the course are in Policymaking. Hundreds of
people like Raakhee McNulty Nita heard about All Together people around the country have
Raakhee McNulty
from Leicester. Raakhee cares for Better when she met Lynne gained skills and confidence on
her son Liam, 21, who has both After two sessions, Raakhee’s Elwell. ‘Lynne is not one of these Partners’ courses. They have gone
learning and physical disabilities. confidence has grown: ‘It is as professionals who glaze over on to make positive changes for
Raakhee says ‘In our culture you if a light is shining in. I’m not when you start talking’ says Nina. themselves and others.
don’t ask for help. You just have just getting up everyday and ‘I knew then I wanted a place
to get on and do it. This can be surviving. I know what I have to on this course. I went home and More information: www.in-control.
really hard. I had to pluck up the do, and what I can ask for.’ told Raakhee about it. My job org.uk/partnersinpolicymaking

12
Children
In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
and young people
Children starting
to see benefits…
Taking Control, the
In Control programme
for children’s and young
people’s services, is
starting to gather
evidence of outcomes
for disabled children and
young people who have
an Individual Budget.
Though we are just beginning and the
numbers of returns are still small, there are
already signs that there is a clear case for
Individual Budgets and Self-Directed Support
for children and young people.
There are now 200 live Individual Budgets
and we sent out forms to areas where
families have been managing Budgets
for their sons and daughters for over two
months.
Thirteen completed forms have been
returned and these indicate improvements
in outcomes against the Every Child Matters
outcomes:
 Stay safe – 77% improvement (including 1
not applicable)
 Be healthy – 85% improvement
 Make a positive contribution – 77%
improvement (including 1 not applicable)
 Enjoy and achieve – 92% improvement
 Achieve economic well-being – 54%
improvement (including 3 not applicable).
More information: nic.crosby@in-control.org.uk
…and taking
them into
adulthood
The first young people with Individual
Budgets are making their move from
children’s to adult’s services. Families say
that life is proving easier because they know
13
how much money is available
PHOTO: CHARLOTTE MORSE
for their son or daughter as they
turn 18. Young people and their
families can plan ahead rather
than ‘dropping off the edge of
the cliff’ as they wait for adult
services to respond.
For Matthew and his family,
being able to plan ahead meant
that he could organise weekend
breaks with his girlfriend,
Josephine. Matthew was able to
ensure that people he knew and
trusted could support him on
these trips. The adult social work
team manager said it was ‘the
easiest transition ever’.
Paul Connolly (Senior Practitioner Transition,
Newcastle Children’s Services and a member
of In Control’s Children’s Team) comments:
‘This is very encouraging but there are
definitely areas where we need to break new
ground. For example, adult services need to
start giving an indicative budget at the age
of 16. Also, if we are to make real progress
around transition, we have to get to grips
with safeguarding. It’s time for a debate
about safeguarding and a problem-solving
approach that supports young people and
their families to have safer control over
decisions that affect their lives. And we need
flexible education monies and student-led
health resources that promote preventative
health and well-being. Then we’ll see a more
positive use of public money, better outcomes
and young disabled people as active citizens.’
More information: paul.connolly@in-control.org.uk
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
C h i l
u
d
n g
r
p
e
e o
n
p le
and yo
A commissioner’s view
Alison Cathles, Commissioner for Disabled Children and
Young People, Gloucestershire Children’s Services
I used to think that commissioning was
mainly done through reports that circulated
between senior management groups,
councillors, legal services and specification
writers. Budgets were juggled, tenders
managed and contracts, once in place, were
rarely scrutinised.
Then we began to work differently with
disabled children and their families. We
started with what their lives were like, what
was good, what was difficult, and what
outcomes we agreed we needed to achieve.
Commissioning became something that
could make these outcomes happen. It was
no longer a bureaucratic, technical process.
It became a creative process:
 finding people and organisations that can
make things happen as locally as possible
 balancing appropriate risk-taking with the
protection of vulnerable children
 setting up pilot activities if the things
Total input – pretty cool!
Kieran has a Personal Budget and support
from a Budget Holding Lead Professional
(BHLP)
My name’s Kieran. I want to say how the
BHLP program has made a difference to me.
As a young person that has moved round
a bit, it hasn’t always been easy to settle
at anything much. Sometimes being able
to ask for help has been difficult. The BHLP
program has changed that.
I was able to choose my own rep and have
total input into deciding the things I need
and how to achieve personal ambitions.
It’s pretty cool being able to ask for things
and sometimes actually getting them!
young people wanted were not available,
then looking for providers interested in
developing them
 supporting disabled young people and
parents to commission pilot activities
 commissioning high spec public toilets
(Changing Places) and all terrain
wheelchairs and buggies to help disabled
children get out and about
 working out how to pay hundreds of small
providers.
It is endlessly challenging, inspiring and
exhausting. The system was not set up for
personalised commissioning. But it’s worth it
because it works.
Alison Cathles works for the In Control children’s
team one-day a week. She links with the work of
the Department of Health and the Office for Public
Management on the development of a whole-life
approach to commissioning.
More information: alison.cathles@in-control.org.uk
But that’s how it works and it really makes
you think carefully about using the service
to ground you and think about what’s
important to you.
I don’t always get what I want and
sometimes it’s a disappointment, but I’m
never scared to ask and when things are
really tough I know I can ask my rep and
they’ll look after my basic needs too!
I’m working now. I’ve passed my bike test
and I’m living in my own flat. There are still
changes to be made and things I want to
achieve.
The biggest difference to me though is
feeling much more confident and able to
decide my own future.
14
Six young people in
Middlesborough get
individual budgets
Middlesborough Children’s
Services now have six live
individual budgets for disabled
children and young people.
On 24 November, six families joined
professionals from Middlesborough Social
Services to share their experiences of having
an Individual Budget. The families made
presentations about the difference Self-
Directed Support had made to them.
It was a ‘brilliant day’. There was a lot of
emotion as well as discussion about some of
the trickier decisions and plans to be made:
money, funding, budget cuts and demands
on children’s services. 
Middlesborough is now proud to be able to
say that the Council is practising a whole-
life approach to Individual Budgets and
Self-Directed Support. There are live budgets
for adults. Agreements are in place to work
through transition and there are live budgets
for children from the age of nine.
The families who presented on the day  
have generously agreed to share their
stories. Their powerpoint presentations  
can be downloaded from:  
www.in-control.org.uk/Middlesborough
More info: nic.crosby@in-control.org.uk
Health
In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Whole people: personalisation in Health

Staying In Control is embarking on a programme of active testing of its
personalisation Health model.
Local authorities and Primary
Care Trusts (PCTs) have joined
together to further explore how
Self-Directed Support can work
in Health.
This new phase will test the
model set out in Staying In
Control’s paper, Citizenship in
Health, developed during the
first phase of work that involved
37 PCTs and their local authority
partners.
Staying in Control will support
this work through small focused
groups and individual on-site
support. Membership places
on Staying In Control are still
available.
More information:
rita.brewis@in-control.org.uk
Tel. 07811 176 708

Direct Payments in Health consultation

Rita Brewis who leads Staying
The Department of Health is now consulting on the Government’s proposals for In Control
piloting Direct Payments for health care. Staying In Control considers legislation
that would grant even a few people more power over their health support needs
to be a very significant step.

Subject to Parliamentary In Control is a strategic partner Department’s work, and brings

approval, the Health Bill
will provide power to make
regulations that would allow
the use of Direct Payments in
a number of authorised pilot
schemes.
and member of the Department
of Health’s Personal Health
Budget Pilot Board.
The Staying In Control Health
Programme complements the
In Control’s unique approach,
values and aims.
Staying In Control publishes its
The consultation finishes on 8 January
Health model: Citizenship in Health
2010. It is available at: www.dh.gov.uk/
en/Consultations/index.htm

New Horizons consultation

The Government recently issued New Horizons, a draft new mental health policy.
While In Control supports much for example, that mental health relationships, community and
of the draft policy’s overall aims, services should aim to support home life.
we emphasise that several crucial people in sustaining connections
elements are currently missing. in their life outside of services, In Control’s response can be found at: Staying In Control is moving into its
The draft policy does not indicate including their jobs, friends and www.in-control.org.uk second phase: active testing

15
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
News from Scotland
Nicola Sturgeon hosts
In Control Scotland
parliamentary event
Last November, In Control Scotland
celebrated its establishment as
an independently constituted
organisation.
Nicola Sturgeon MSP (right) receiving a gift
from Karoline Carmichael on behalf of In Control
Scotland
A celebration reception was held in the
Scottish Parliament, hosted by Nicola
Sturgeon, MSP for Glasgow Govan and
Cabinet Secretary for Health and Wellbeing
New national strategy
for Self-Directed
Support in Scotland
A draft of the new national strategy
for Self-Directed Support in
Scotland is due to be published for
further consultation.
In Control Scotland has been represented
on the reference group that considered the
draft strategy and has advocated that the
strategy should promote a flexible system of
Self-Directed Support available to all. (The
original draft strategy focused on increasing
the take up of direct payments.) The final
version of the strategy is expected in the
spring of 2010.
in the Scottish Government. 100 guests were
invited to the reception, including other
Members of the Scottish Parliament.
Individuals and families who have an
individual budget told inspiring stories that
showed the difference being in control has
made to their lives. Rosemary, a family carer
and one of the speakers said ‘Being in receipt
of In Control money has given us a life again.’
Nicola Sturgeon summed up the evening: ‘A
wonderful event for a wonderful cause.’
Peter Bollen spoke about the benefits for his
son and their family at a time of transition:
‘In Control has put Michael at the centre. He
is part of all decisions and chooses what he
wants. He has a home programme, support in
a college placement, various opportunities in
music, social activities and a full life. Michael
is happier, more contented. In Control has
replaced doubt with security. It’s a tailor-
made solution. He doesn’t just have to take
what is available. In short, In Control has
enabled Michael to live the life he wants to
lead.’
During the presentation, Michael
demonstrated his musical skills by playing a
tune on the chanter!
In Control Scotland’s Frances Brown and Catriona
Campbell at the parliamentary reception
16
New Leadership and
Change programmes
In Control Scotland is funded
entirely from Membership.
The organisation works with
local authorities, provider
organisations and people who
use social care services and their
families.
Almost half the local authorities in
Scotland are now Members of In Control
Scotland, along with a significant number
of social care providers.
Public membership
In Control Scotland is also exploring a
system of public membership to enable
greater contribution by individuals and
families.
One of the organisation’s major strands
of work is the Leadership and Change
programmes that are run for local
authority and provider organisation staff.
This year, the programmes started in
late Autumn 2009 and run to April 2010,
presenting opportunities for participants
to come together and share learning and
address challenges.
More information:
keith.e@in-controlscotland.org.uk
In Control Scotland
In Control Scotland was initiated and
developed through a partnership
between Altrum and the Scottish
Consortium for Learning Disability.
It was formally constituted as an
an independent organisation in
April 2009, linked to developments
elsewhere through its membership of
In Control International.
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
All change at Hartlepool
In Control’s new report charts Hartlepool’s journey to total transformation
Self-Directed
Support in
Hartlepool
2006-2009
by Andrew Tyson
Hartlepool, a town of 90,000 on the Tees
bay in the northeast, has made huge
strides towards total transformation –
personalising all support. A new report
by In Control’s Andrew Tyson captures the
story of this demanding change process.
The report is based largely on the words of
managers and staff. Below are quotes from
people who have led the change.
Nicola Bailey, Director of Child and Adult
Services, led the process. She says that, in
2006, the Department was ‘very much an
older people’s Department’ – working-age
people got support that was ‘good-enough’
but there was no aim to help anyone fulfil
their dreams or deeper aspirations.
Bailey immediately focused attention
on the Direct Payments scheme and
succeeded in generating a new level of
energy and excitement about change. ‘I
set up the Direct Payment steering group to
provide a bit of structure. After a couple of
months we joined In Control and then the
Total Transformation programme. In the
beginning, my role was to be very directive;
I told them what was to be done. ... I was
the project leader initially...later, I was more
supportive.’
Sarah Ward, Social Care Transformation
Manager, talks about the process of change:
‘We wrote the basic process with the help
of staff from different disciplines, including
admin, social care etc. All were mixed in
sessions; this gave them a good sense of
ownership, the feeling of having contributed
to the process.’
Jeanette Willis, Principle Finance Manager/
Personalisation Lead comments on the
budget issues: ‘We can say that we can
guarantee every penny of value in Hartlepool.
We couldn’t say that with the old system.’
Geraldine Martin, Head of Service says
‘Challenges remain but all the social care
staff I have spoken to say that they are more
confident working with Personal Budgets and
they have a clearer and more optimistic view
of their role going forward.’
Julie Stansfield, In Control’s CEO, reflects
on her role in supporting Nicola Bailey
and her team: ‘Nicola’s combination of
17
Photo: Andrew Tyson
common and business sense really helps
families and individuals to get a better deal.
I have witnessed Nicola focus on intricate
detail of an individual family’s need and
then use the outcome as an exemplar of
practice and utilise it to negotiate strategic
implementation for policy.’
The contents of the report are below:
Contents
Foreword by Nicola Bailey and  
Julie Stansfield ����������������������������������������������������������������������������������������������� 1
Introduction ������������������������������������������������������������������������������������������������������������� 2
Chapter One: Preparing for  
Self-Directed Support ��������������������������������������������������������������������������� 4
Chapter Two: The tools for transformation ������������� 13
Chapter Three: Changes to the way 
support is provided ���������������������������������������������������������������������������� 18
Chapter Four: Looking ahead ������������������������������������������������������� 25
Acknowledgements and last words ���������������������������������� 35
Endnotes ������������������������������������������������������������������������������������������������������������������� 36
Appendix: Who uses Self-Directed  
Support in Hartlepool? ������������������������������������������������������������������� 37
For the full report go to: www.in-control.org.uk
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Creative consultation in High performance

Northumberland Northants races towards whole-life transformation

Northumberland has hosted three creative days
on personalisation and Self-Directed Support
with individuals and families. In Control’s Caroline
Tomlinson introduced the event and emphasised
the positive impact Self-Directed Support has had
on real people around the country.
Participants discussed how Self-
Directed Support could work for
the people of Northumberland.
Part of the day was dedicated
to creating a Northumberland
patchwork quilt. Everyone made
a patch representing what
would work and what they
were worried about. The quilt
will be prominently displayed
somewhere in the County.
Feedback was positive. A few
people arrived saying they were
sceptical, but they left feeling
excited. A report is being written
Northumberland consultation: from about the days. It will soon
scepticism to excitement appear on the In Control website.
Moveable Feast entertain
Northamptonshire’s Rockingham
Speedway usually resounds to
the roar of muscle-car engines.
For one day in October, though,
the site played host to a different
kind of high performance event.
Hundreds of managers, staff
and local people gathered to
celebrate Northamptonshire’s
whole-life implementation of
Self-Directed Support.
Participants at the event were
entertained by theatre company
Moveable Feast and comedian
Liz Carr. Liz interrogated a
panel comprising local senior
managers, Simon Duffy
(In Control’s former CEO) and
Phil Hope, Minister for Social
care. about their knowledge of
the Putting People First agenda.
The event marked a public
commitment by organisations
across the County – adult and
children’s services, health and
social care – to personalise their
approaches.
John Parkes, PCT CEO, announced
that Northamptonshire had
been selected as a Department
of Health ‘deep dive’ evaluation
site for personal health budgets.
This development, he said, took
the County’s ambition to create
a whole-life approach one step
closer to fruition.

The numbers: who, where, how many?

Each issue of In Control NOW! has reported an increase in the number of Personal Budgets.
This data is supplied by in Control steadily: 25,000. However, the to have been allocated a Personal
Members who have visited   current rate of uptake is well Budget in their own right.
www.in-control.org.uk/reportnumbers below that to meet an aspiration
of 30% of people by 2012.
To be counted as someone with a
Personal Budget, you need to: Uptake of Personal Budgets
25000

 know how much money you 20000

can have for your support Personal Budgets are being made
15000

 be able to spend the money in

10000

5000 available to all social care groups.

ways and at times that make 0
Older people take up nearly half
June 2006

October 2006

January 2007

April 2007

June 2007

October 2007

January 2008

April 2008

June 2008

October 2008

January 2009

june2009

October 2009
July 2006
August 2006
September 2006

November 2006
December 2006

February 2007
March 2007

May 2007

July 2007
August 2007
September 2007

November 2007
December 2007

February 2008
March 2008

May 2008

July 2008
August 2008
September 2008

November 2008
December 2008

February 2009
March 2009

May 2009

September 2009
JUly 2009
August 2009

November 2009
April 2009

sense to you of all budgets. A large number of

 know what outcomes must be
achieved with the money.
Figures submitted by local
authorities enable us to provide
the following statistics.
The number of people with a
Personal Budget is growing
family carers (16%) are reported
The City of Manchester has
The number of local authorities reported the highest number of
which are making Personal allocations – 4943. This figure
Budgets available to people represents 20 % of the national
continues to grow. On average, total. 65% of those reported
one ‘new’ authority each month to have a Personal Budget are
reports that it is making an living in just ten local authority
allocation. areas.

18
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010
5 minutes with...
Julie Stansfield, CEO In Control
Just a few weeks after
her appointment,
Julie tells In Control
NOW! about the
future and the past
(not becoming an
actress).
What are your immediate
priorities?
Finalising In Control’s new
whole-life strategy. This
incorporates all the work
we’re doing within Health,
social care, communities
and, most importantly, with
individuals and families.
What is the main
challenge facing the
health and social care
sectors?
The economic climate. Public
services have to make the
highest efficiencies for a
long while at the same time
as trying to completely
transform what they offer.
Hopes for 2010?
A greater voice for people
who have intensive direct
experience of services.
What inspires you?
People with passion and
perseverance!
All-time hero or heroine?
Marsha Forest. She was a
remarkable leader, advocate
and champion of inclusion.
Her energy and enthusiasm
for change was contagious
and her work still has a great
international impact.
How do you relax
after work?
Work is life and life is work.
My greatest enjoyment
is spending time with my
daughter Penny, my family
and friends.
What are you most
satisfied about?
Knowing some of the
innovations that I am
involved in have really made
a difference in people’s lives
and my own family’s life.
What did you want to do
after school?
I wanted to become an
actress or a youth worker.
But I have done neither!
If you ruled the world?
I wouldn’t be doing it alone.
What was your most
embarrassing moment?
Some years ago, I had a
phone conversation with my
old boss. I disagreed with
what he wanted me to do.
After I put the phone down,
I ranted and raved to a
colleague about how I was
going to do what I thought
was right.
I hadn’t replaced the receiver
properly. Luckily he had a
sense of humour!
julie.stansfield@in-control.org.uk
19
In Control Chief
Executive appointed
In Control’s Board of Trustees
has announced that Julie
Stansfield, the organisation’s
Managing Director, has been
appointed as Chief Executive,
the post held by Simon Duffy
until May this year.
Dame Jo Williams, Chair of Trustees, broke
the news by saying ‘The Board of Trustees
has announced Julie Stansfield as the new
Chief Executive Officer of In Control. The
Board were unanimous in congratulating
Julie and this appointment acknowledges
the work Julie has done since In Control
was formed.’
Julie accepted the job, saying ‘This is an
exciting time for In Control. I am proud of
the organisation’s pioneering work.’
A commitment to change
Julie was one of the founders of
In Control. She started her working
life with older people and her interest
in rehabilitation and preventing long
stays in hospital or quick admissions to
residential care homes led her to become
a manager of older people’s services by
the time she was 21.
Later, she worked in support of people
with mental health issues, helping them
to be resettled back into their community
from long stay institutions. She then
supported many people with learning
disabilities to be resettled from hospitals
and hostels.
Julie studied management and business
at Huddersfield University and her
interest in managing change grew as she
developed more effective ways to put
theories into practice.
She applied this commitment to change
at a regional level as she started to train
and mentor others in managing change
through innovation in her role in the
North West Training and Development
Team, an organisation which she later led
before starting work with In Control.
 In Control Newspaper > www.in-control.org.uk > issue 09 > Winter 2010

Who’s new at In Control? In Control

honours
Susan Harris is
a Partners in
works at the In Control Support
Centre. Helen works on events,
Cath Round
works with pioneer
Policymaking Partners in Policy Making Jenny Pitts as
graduate. She courses, communications and joint Regional
works with administration.   Co-ordinator
In Control and for the east
the Yorkshire Julia Woods is a and west
and Humber Partners in Midlands.
JIP. Her main focus is research Policymaking Cath’s particular interest is
and creating links with the main Graduate. She working with youth and commu-
user-led organisations, carers’ has wide nity services, developing partner-
groups and family contacts in experience in ships and opportunities outside
the region. leading change of mainstream services.
and delivery of
Clare Roberts services that promote real choice Laura Bimpson
joined and control. Laura joined
In Control in In Control in
February 2009. She joined In Control’s regional September as
She facilitates team for the south east and Communica-
Lyn Jenkins, the local social
Public London. Her main role is to tions Manager,
services manager who first
Membership, manage relationships with local overseeing
introduced Self-Directed
and helps with authority members, facilitate all internal and
Support in Cambridgeshire,
Organisational Membership, forums and work closely with external communications. 
retired in October.
exhibitions and events and with existing networks such as the
In Control recognised
the Speaker Finder service. She Department of Health JIP. Laura has held various
Lyn’s achievements by
has a varied background in communication positions within
awarding her honorary life
health, neurological Nigel Devine. the health, education, not-for-
membership of In Control.  
development, education and, Until recently, profit and public sectors.  Her
more recently, behaviour analysis Nigel worked experience includes strategic Lyn’s pioneering work was
and intervention. with Paradigm PR and marketing, crisis captured in the In Control
and the Valuing communications, stakeholder report, Steering my own
Adrian Smith People Support management, media relations course.
joined Team. and internal communications.
In Control in
summer 2009. He is the Provider Development
He leads the Lead for In Control and site
Adult
Programme
and regional
support manager for York.
Previously, Nigel was a senior
manager with a local authority
From Citizenship
work for London and the south in the north east and has a
east. Adrian has extensive senior history of promoting and
management experience in local developing person-centred
to Community
authorities and has successfully
led on the implementation of
approaches.
Community capacity, building
Individual Budgets. Jenny Pitts is
Regional Co-
social capital, universal services,
Helen
Bothamley
ordinator for
the east and
prevention, whole life, health: what
worked as
Coordinator of
west Mid-
lands.  Jenny
does personalisation really mean?
In Control has worked in
Wales before local govern- In Control’s next major report will be
deciding to ment in partnership with the
relocate to voluntary sector and families to
launched at the Big Event in March 2010.
Birmingham where she now deliver personalised support.

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