You are on page 1of 45

OBJECTIVE AND SCOPE OF THE STUDY

OBJECTIVE OF STUDY

To find out the scope & potential for launching of Spice.

To identify major competitor operating in sagar City.

To find the Availability, Visibility, Freshness for the masala.

To study the promotional activities by actively participating in it.

To find out the problems faced by the company, when company launch the new product.

To find out the expectations of dealers and retailers from the company.

SCOPE OF THE PROJECT

The study made and data collected is useful for the future planning of the Company

The study is further important to the organization in tuning the companys strategies as
per local market expectation.

The study is helpful to the organization for to understand current market situation,
strategy and policies adopted by competitor.

COMPANY PROFILE

COMPANY PROFILE:Salvi Agro processing pvt ltd.


Mont Vert Zenith,202,2nd Floor, Near Symantec Software,
Opp. Purshottam Plaza,Baner,pune-411045,Maharastra,India.
Mr. Ajay Salvi-CFO, Salvi Groups of Companies,
Mr. Harshad Gaikwad, Operations & Marketing Head,

INTRODUCTION OF THE COMPANY:Salvi Agro Processing Pvt. Ltd., is a venture of Salvi Group of Companies. Salvi Agro came
into existence in the year 2006 with a view to tap the ever expanding agri market, be it domestic
or international.
The Salvi's come with a rich experience of many years of traditional farming. Traditional
farming, as you might be knowing was confined to the local/domestic market due to lack of
exposure of the global market.
The economic reforms have necessitated professionalism in vital sectors of the Indian economy.
Transformation of the agriculture sector into a competitive sector calls for professional
management and use of modern technologies in areas such as specialized production, postharvest management, promotion of value added agri products, supply chain management, etc., so
as to position these competitively both in the domestic as well as in international markets.
Salvi Agro are very sure of providing top of the class agri products. Salvi agro plantations,
processing plants and storage systems are housed on 62 acres of real estate in the Konkan region
of Maharashtra. Salvi agro also take pride in our state-of-the-art processing machinery, QA/QC
procedures, logistical support and our international/domestic business associates.
salvi agro project plans include:

Cashew Processing

Spices, Masalas & Papad manufacturing

Milk & Dairy products

Cultivation of exotic vegetables

Fruit powder processing

The activity of salvi agro:Salvi agro embarked on this activity in the year 2008 with a view to supply
international standard cashews to the retail and export market. salvi agros propose to export our
products to Europe/Japan/UAE/USA. We offer varieties of cashew such as:

Plain graded

Salted & Roasted

Flavoured

Preparation:salvis cashew plantations are spread over an area of 62 acres in the Konkan region of
Maharashtra. Top quality cashew the world over are known to come from this area. Salvis
current production capacity is 150 MT per annum, which can be increased as and when needed.
company have own processing plant of 5000 sq. ft., which can be expanded depending on the
needs. Salvis enjoy services of around 30 staff members. We cater to custom-made enquiries as
well.

Licenses & Approvals :Salvis project is backed by the following legal documents:

Export License

Certificate from the Environment Ministry

Approval by National Agriculture & Food Analysis & Research Institute(NAFAR

Companys products:PRODUCT NAME


Plain cashew
Cheese cashew
Plain almonds
Honey cashew
Chat cashew
Masala cashew
Black paper cashew
Salted cashew

NET WT.
50gm
50gm
50gm
50gm
50gm
50gm
50gm
50gm

MRP
30
39
35
39
35
35
35
35

Work Culture
Working Hours: Six Days a week -10.00am to 6.00pm , Late remarks will lead to deduction from
salary,No female employees shall be allowed or required to work after 7 P.M, In case of

overtime, any extra hours or working on weekends, the company is liable to pay extra amount if
granted by the higher authority.

Dress code :
For Monday to Thursday :Men: Formal Shirt & Trousers with formal Shoes Women: Formal
dress or Punjabi Dress, For Friday & Saturday: Casual Dress

Motto :- Multitasking ,Anyone and everyone can do everything.


Leave Policy:- Leave Application letter is needed to apply for leaves,Break up
of Paid Leaves:

PROCESSING OF SALVI AGRO PRODUCTS:-

PRODUCT IMAGE:-

HONEY CASHEW

MASALA CASHEW

SALTED CASHEW

CHAT CASHEW

PLAIN CASHEW

CHEESE CASHEW

BLACK PAPER CASHEW

REVIEW OF LITERATURE

Masala:Masala:-a masala can either be a combination of dried sices, or a paste made from a mixture of
spices and other ingresients-often garlic, ginger, and onion. It is used extensively in Indian
cooking to add spices and flavor.

Definition of prelaunching:-

Prelaunch helps understand current and future market landscapes as they plan for new product
launchesFor example, healthcare practice works closely with pharmaceutical and biotech clients
throughout the approval clinical trials process to help clients gain a thorough understanding of
the arena within which new products will complete and their likely poisoning and market
penetration once launched.
The introduction of a new product to a market. A product launch progresses through a number of
important stages: internal communication, which encourages high levels of awareness and
commitment to the new product; prelaunch activity, which secures distribution and makes sure
that retailers have the resources and knowledge to market the product; launch events at national,
regional, or local level; post-event activity, which helps sales forces and retailers make the most
of the event; and launch advertising and other forms of customer communication.

Market Analysis:
Market analysis is a tool companies use in order to better understand the environment in which
they operate. It is one of the main steps in the development of a marketing plan. The first step is
to conduct market research. Then comes market analysis, which involves critically reviewing and
organizing the data collected so that it can be used in making strategic marketing decisions. A
good market analysis should include information on industry trends, an assessment of major
competitors and their strategies, a review of the channels of distribution, and a wide variety of
data on current and potential customers. The market analysis provides the input for the next step
in developing a marketing planmarket segmentation, or dividing an overall market into key
customer subsets, or segments, whose members share similar characteristics and needs. The
company then selects from among these segments the particular markets it wishes to target, and
creates a marketing plan that will appeal to the target customers. "Small businesses that identify
the needs of specific target marketsexisting and potential customers who are the focus of
marketing effortsand work to satisfy those needs, are more effective marketers, The next area
of a market analysis involves creating an in-depth portrait of customers. Through market
research, the company tries to answer such questions as: who are the primary decision makers
and purchasers; what are their main motivating factors; and when and where do they tend to buy?
The key is to understand how customers make their purchasing decisions in order to be able to
influence those decisions. Market research might assess such demographic features as age,
gender, income level, educational background, financial situation, marital status, household size,
and ethnic or religious background. Once this information has been broken down through market
analysis, the company then creates a detailed description of the most desirable segment of the
market to be included in the marketing plan. The market analysis should demonstrate why the
target market chosen is more favorable than other segments, since the company will be investing
its limited resources in marketing to that target market.
In addition to its role in developing the marketing plan, market analysis has numerous other
implications for company strategy. "Once we understand the phenomena that underlie the
behavior of our markets, we can assess our strengths and weaknesses relative to those
phenomena. External threats and opportunities need to be carefully examined so that we can
apply our strengths to areas with high potential and avoid major environmental pitfalls. Finally,
we must link the resulting diagnosis to our corporate capabilities, strategies, and constraints in

order to ensure a good fit between our marketing strategy and major corporate goals and
objectives.

RESEARCH METHODOLOGY
The research methodology primarily based on the secondary data collected from different
sources of information. It gives a clear idea regarding the approach of the study to understand the
buying behavior of the consumer behavior for masala product. To understanding the masala
product scenario of pune city is an important study to make a conclusion regarding the growth of
masala product in the market, acceptance of particular brand by the people, past draw backs
made by the producers and the recommendation by the consumers. Source of secondary data the
books, magazines, internet, television, newspaper etc. There is no particular or specific book

where the complete information about consumer behavior for masala products. In this case the
information from different books is collector and assimilated according to the study objective.
Television is another important source of information for this project from which recent data are
collected for the study. The news papers provided the desired information. Like economic times
etc. these newspaper are so important that sometimes they play their role both a secondary as
well as primary source of data (because sometimes the current information that is available
through these newspaper are not even uploaded on internet also.) developing strategy based on
the customer feedback i.e collection of primary data by considering a definite sample size of
hundred. The primary data based on questionnaire technique and their results gives a generic idea
regarding the study objectives. The geographical area for the sample size considered is the local
are in pune city. The data which are being colleted from the consumers during the primary
analysis are separated according to their specific weightage.
From the question five comparative question are considered for comparison. The open ended
questions and the closed ended questions used in the questioner for customer feedback have
different weightage and are separated to make a unique analysis. The main influencing questions
are again analyzed to get clear result from the analysis. The different companies are considered
for realizing the perfect completion among them so that perfect interpretation can be made upon
them.

For the masala brand which are considered are prawin, mother recipe, rasoi magic etc other other
competitor are also considered for the secondary study but not encountered in the main study.

The market scenario for masala in pune city:Pravin Masalewale


Pravin Masalewale is a four decade old leader in the Spices & Papad Industry operating
throughout Maharashtra and through adjoining states of Western and Central India. Manufacturer
& Exporter of Cooking Spices, Papads and other Food Products.

Product
Manufacturer & Export / Import of Single Ingredient Spices : Chilly Powder, Turmeric Powder,
Coriander Powder. Blended Spices : Kanda Lasoon Masala, Chatpat Masala, Garam Masala,
Sambar Masala, Pav Bhaji Masala, Chole Masala, Biryani Masala, Chat Masala, Tea Masala,
Subji Masala, Milk Masala, Pickle Masala, Chiwada Masala, Curry Powder, Super Masala.
Papads (Handmade/Machinemade) : Udid, Garlic-Green Chilli, Sindhi, Punjabi, Rajasthani,
Palak, Chana, Potato, etc. Food Products : Fried Onions, Garlic Powder, Garlic Flakes,
Papadums, etc.

Suhana
Suhana recently launched its spanking new range of products: Suhana Spice Mixes. delectable
ready-to-cook gravy mixes that combine the convenience of a ready mix with the sophistication
of a gourmet's formulation. Every product captures both the subtlety of fine dining with the
robust convenience of everyday cooking.

Everest
Unlike Western cooking wherein the emphasis is on retaining the original flavour of the meat or
vegetables in a dish, in Indian cuisine, it is the aroma, taste, and colour of a spice mix or
"masala" that dominates most dishes.
Masalas are prepared by blending a number of pure spices (sometimes more than 30) like chilli,
turmeric, coriander, pepper, cardamom, cumin, clove, etc in precise proportions to give a blend
(called a "masala") that imparts a distinct colour, aroma, and taste to a dish. For more than 45
years, Everest has shaped the preference for branded spice in a country where home-made blends
were the norm since time immemorial. It is estimated that over 20 million households regularly
use Everest spices that are available in around 400,000 outlets in more than 1000 towns across
India.

Parampara
Parampara is a closely-knit family partnership company manufacturing a special spice based
product termed as 'Gravy Mix'. Behind the name Parampara, is a solid 50 years of kitchen
tradition.Initiated as a small outfit that made mouth-melting pickles and other taste- enhancing
masalas like garam masala, goda masala, papad etc.,Parampara today has graduated to ready
masala mixes in traditional Indian flavour. With a current product range of 20 different varieties

of masala mixes, Parampara is continuously working to blend old cooking methods with the
modern lifestyle.

Rasoi Magic

Competitive analysis in pune city


Manufacture Brand
pravin

suhana

type
Kanda chilli powder
Bydgi chilli powder
Chicken masala
Meet masala

Ambari

Sabji masala
Turmeric powder
Dhana powder

Everest

Sabji masala
Samber masala
Garam masala

quantity
200 g
1 kg
200 gm
1 kg
10 gm
50 g
15 gm

MRP
26
130
48
225
3
20
5

200 gm
40 gm
100 gm
200 gm
40 gm
100gm
200gm

35
15
33
56
7
15
28

10gm
50 gm
10gm
50 gm
10 gm

2.50
18
2.50
19
3.50

50gm
10 gm
50 gm

24
3.50
22

jagjeera

10gm
50 gm
5 gm

3
21
1

Biryani masala
Chole masala

50gm
50 gm

34
19

Chicken masala

100 gm

35

Matun masala
Butter chicken
Paneer butter
Veg biryani
Pav bhaji

100 gm
100 gm
75 gm
75 gm
100 gm

35
38
38
35
35

parampara

Chicken masala
Matun masala
Veg masala

80 gm
80 gm
80 gm

35
35
35

Rasoi magic

Kolhapuri masala

50 gm

30

Chana masala
Paneer tikka

60 gm
50 gm

30
32

Meet masala
Chicken masala

Mothers
recipe

While deciding about the method of data collection to be used for study the researcher should
keep to types of data.

Primary data

Secondary data

We use in our research primary data, as well as secondary data. Primary means collected a fresh,
and the time data( through existing customers) ans secondary means which are already available
like annual report magazines etc.

Survey Method
Survey refers to the method of securing information concerning phenomena under study from all
or selected number of respondents of the concerned area. In a survey the investigator examines

those phenomena which exist in the universe independent of his action. We used the scheduling
method.

MDH Masala
MDH Today has a range of 62 products available in over 150 different packages
Designed to cater to the varied needs of consumers all over the world.

MDH Pvt. Ltd. has set up five state of the art plants for meeting the ever growing demand. The
company procures raw material directly from the centers of produce to maintain uniform taste
and quality. The raw material is first cleaned, dried and tested with the help of special machines.
It is then carefully grounded into the finished product passing through various stages. Fully
automatic machines have been installed for this process.

GROUND SINGLE SPICES

MDH takes special care in selectingthe raw material for the groundsingle spices category. This
providesthe consumer with spices made from the choicest raw material maintaining the highest
processing standards.

BLENDED SPICES

SPICESMDH blended spices are a class apart. Each blend has been specially formulated to
impart the genuine taste to various Indian food preparations. Decades of research has gone into
preparing these blends needed in specific and classical Indian dishes. Indian traditional cookery
is free of preservatives and artificial flavour enhancers. MDH does not use these synthetics.

Starting with manually ground spices, MDH soon switched over to automatic machines to meet
the fast growing demand for MDH Spices. So much so today spices worth crores of rupees are
manufactured and packed by modern machines and sold throughout India and abroad through a
network of over 1000 Stockists and over 4 Lacs retail dealers. These machines now have a
capacity of producing 30 tones of spices in powders packed in beautiful consumer pack of
different sizes (10g to 500g) in a day.

Moving forward with the zeal of a crusader, Mahashay Dharampal never looked back. Always
devoted to quality and purity of MDH spices, he made these the pillars of his progressive
policies. Infact the finest quality of MDH Spices has been recognised through various awards
from time to time. In Mahashay Dharampals efforts to achieve greater heights of fame for the
MDH, his son Rajeev Gulatis contribution is no less who is presently shouldering the
responsibility of Director of the Company. His major achievement lies in putting MDH on world
map.
MDH Ltd. has set up five state of the art plants for meeting theever growing demand. The
company procures raw material directly from the centres of produce to maintain uniform taste
and quality. The raw material is first cleaned, dried and tested with the help of special machines.
It is then carefully groundedinto the finished product passing through various stages. Fully
automatic machines have been installed for this process.

The powdered spices are again tested atthe fully equipped quality control laboratories,to ensure
the best quality standards. They arethen packed mechanically into packs of variousproportions
without any human touch. The MDHmarketing and distribution team is always on themove to
ensure timely delivery of its productsto the consumers.
Further, well equipped research and development laboratories work incessantly todevelop new
spice blends of spices. Mahashay Dharampal Ji leads from the front, taking keen interest in
creation of new products. Regardsless to say that each one of products carry a guarantee of the
best quality standards. 88 years of experience has made MDH a brand people can trust.

From Kashmir to Kanyakumari, MDH Spices are symbol of good taste and fine cooking. Infact,
taste and flavour have become the defination of MDH Spices.
As a part of their expansion programme, MDH has established large fully automatic
manufacturing plants at Delhi, Gurgaon (Haryana) 3 plants of spices, Papad and Export Unit,
Nagaur (Rajasthan) 2 plants of Methi and spices and Sojat (Rajasthan). Branches have been set
up at Ghaziabad (U.P.) Amritsar & Ludhiana (Punjab)
Today MDH spices and blends are popular not just in India but also around the world and the
products are being exported to the United States of America, Canada, United Kingdom, Europe,
South East Asia, Japan, U.A.E. and Saudi Arabia. Company have own offices in London (U.K.)
and a state of art manufacturing unit at Sharjah (U.A.E.).

During its 93 years of golden performance, MDH wishes to pay a tribute to its associates,
workers and wellwishers, stockists and dealers for their contribution in this glorious achievement
and further wishes to shareits joys with every house-hold in the country and abroad.With all
humility MDH invites you to join in this on-going march towards greater heights of
achievements and seeks your continuos support in its endeavout to make yet greater
achievements possible.

Products
GROUND SPICES

MDH BLACK PEPPER

MDH DEGGI MIRCH

MDH DHANIA POWDER

MDH HALDI POWDER

MDH JEERA POWDER

MDH KASHMIRI MIRCH POWDER

MDH KASOORI METHI

MDH LALMIRCH

MDH WHITEPEPPER

Blend Spices

MDH AMCHOOR POWDER

MDH BIRYANI MASALA

MDH BUTTER CHICKEN

MDH CHANA MASALA

MDH CHICKEN MASALA

MDH CHUNKY CHAT MASALA

MDH CHUTNEY PODINA MASALA

MDH CURRY POWDER

MDH DAHIVADA RAITA

MDH DALMAKHANI MASALA

MDH FISH MASALA

MDH GARAM MASALA

MDH JALJEERA

MDH KITCHENKING

MDH MEAT MASALA

MDH PANIPURI

MDH PAVBHAJI MASALA

MDH RAJMAH MASALA

MDH SAMBHAR MASALA

MDH SHAHI PANEER

MDH T-PLUS

MDH TANDOORI-CHICKEN MASALA

MDH TAVAFRY BHARWAN SUBZI MASALA

EVEREST
Blended Spices or Masalas, what are they?
Unlike Western cooking wherein the emphasis is on retaining the original flavour of the meat or
vegetables in a dish, in Indian cuisine, it is the aroma, taste, and colour of a spice mix or
"masala" that dominates most dishes.

Masalas are prepared by blending a number of pure spices (sometimes more than 30) like chilli,
turmeric, coriander, pepper, cardamom, cumin, clove, etc in precise proportions to give a blend
(called a "masala") that imparts a distinct colour, aroma, and taste to a dish.
Given the diversity of India's consumers, blending a masala is both, a science and an art. It has to
achieve a taste that meets the specific taste demanded by a particular ethnic or regional group.
Spices known for their colouring, thickening, souring, and pungency properties are often added
to achieve masala blends that are specific to specific tastes of communities from various regions
and ethnic groups. Further, many herbs, pulses and fresh spices are also added for their "cooling"
and "nutritive" properties to masalas.
It is this complex blending of many spices that distinguishes Indian cuisine from others.
The most basic form of an Indian masala is "Garam Masala". The word "Garam" means hot or
pungent in Hindi language. This is a blend of Cinnamon, Pepper, Clove, and Cardamom.

Everest Today
For more than 45 years, Everest has shaped the preference for branded spice in a country where
home-made blends were the norm since time immemorial. It is estimated that over 20 million
households regularly use Everest spices that are available in around 400,000 outlets in more than
1000 towns across India.

The Global Indian Spice Brand


Everest spices are also available in the USA, Middle East, Singapore, Australia, New Zealand,
East Africa, and in many other countries, where non resident Indians trust Everest to provide
them the authentic taste of home.

Everest, The Indian Spice Superbrand


For many years, independent retail outlet surveys by the world renowned Market Research
agency, A C Nielsen have shown Everest to be India's largest-selling spice brand.
Over the years, Everest Masala has won many a prestigious award including Superbrand (thrice
in succession in 2003-04, 2006-07 and 2009-10) and Consumer Reaction Award (twice in a row,
in 2004 and 2005) and others.
Perhaps no other Indian spice brand holds the unique distinction of being the largest-selling and
the most preferred brand on a continued basis.

Pure
Ground Spices
EVEREST spices are sourced from the finest spice growing destinations in India. They are
cleaned and ground under hygienic conditions and packed to retain freshness.
Exotic
Blended Spices

Everest Ground Spices pack in the fresh aroma, rich natural colour and flavour of the purest of
spices. These spices are hand picked from carefully selected crops and sun dried before being
ground to the perfect texture by accurately calibrated machines. The result is great taste and
aroma, colour and texture released with just a pinch of Everest ground spice. The wide range
meets all your gourmet needs. The spices are processed under stringent hygienic norms and
packed scientifically to retain the maximum flavour, fragrance and nutritional values. So unpack
the perfect taste of pure spices with Everest Masala.

Tikhalal A fine-ground chilli powder that is a perfect blend of colour and

pungency.

Kashmiri Chilli Powder Fine ground red chillies of the finest quality
distinguished by their brilliant red colour and mild pungency.

Kutilal A coarse-ground red chilly powder of the finest quality, distinguished


by their bright red colour and mild pungency.

Turmeric Powder A garden-fresh turmeric powder that has a golden-yellow


colour. Known for its high carcumin (colour property) content.

Coriander Powder A perfect blend of garden-fresh aroma and natural green


colour. This variety is widely used to give Indian curries its distinct curry flavour.

Black Pepper Powder Fine ground, highly aromatic Allepey pepper acclaimed
for its superb flavour and bite.

White Pepper Powder Pepper has a sharp, hot and biting taste. It's a warming

spice.

Cumin Powder Cumin seeds have a penetrating, musty and earthy flavour. It's
a cooling spice.

Dry Ginger Powder EVEREST Ginger Powder is fine-ground, light yellow,


Cochin ginger - renowned for its subtle lemon like aroma and sharp, biting flavour.

Dry Mango Powder Fine ground, mildly sour, mildly flavoured Dry Mango
Powder is made from the variety found in Andhra Pradesh.

Kasuri Methi Sun-dried, pleasantly flavoured, fenugreek leaves. Sourced from


India's principal production centre, Rajasthan.

Saffron Saffron has a pleasantly bitter flavour. Its a cooling spice. It is one of
the most expensive spices in the world.

Hing Powder An amber coloured resin extracted from the root or stem of a
perennial plant, Hing plays many roles in many cultures.

Hing Powder (Yellow) An amber coloured resin extracted from the root or
stem of a perennial plant, Hing plays many roles in many cultures.

An exciting range of 22 perfect spice blends.

DATA ANALYSIS

MDH
Everest
Salviagro
other

55%
30%
10%
5%

On the what basis you purchase the products


Quality
taste
Price
All of these

30%
35%
25%
10%

TELEVISION

35%

NEWSPAPER

35%

INTERNET

20%

OTHERS

10%

FINDINGS AND LIMITATION

FINDINGS
A survey is always done to find out something and suggest something according to those
findings. Here also in this survey I have found many things and according to those

findings I have tried to suggest some points which can be effective to improve the sales
of salvi products and the improvement in the service area.

Retailer or customer knows the salvi product but only in cashew products.

Lack of the proper advertisement and brand ambassador. So it is hard task for the retailer
to make product awareness among the customer.

Delivery is the main area of concern for the improvement in service for salvi products.

Proper delivery routes are not designed so there is lack of co-ordination between ordering
and distribution departments.

Packaging of goods for delivery is not up to the mark.

70% retailers are happy with in billing and payment issues which can results in building
the goodwill for the salvi.

Salvi is aggressive towards business expansion.

LIMITATIONS
As only sagar was dealt in survey so it does not represent the view of the total Indian market.

Market trend of sagar as all the shops were closed between 2:00pm to 4:00pm for lunch
and after 5:00pm they dont entertain.

When I interviewed retailers, sometimes they use to give answers under the influence of
that I am the representative of the company.

SUGGESTIONS AND RECOMMENDATIONS

SUGGESTION AND RECOMMENDATIONS:-

The Recommendations which can be given according to the analysis done in the earlier segment
are:

Company must try to increase market potential and sales promotion in the market.

Company must try to provide proper follow up with dealers as well as sub-dealers.

Company should concentrate more on television for advertisement, as mostly people are
attracted through television adds.

Company should concentrate on its packing as retailers are least satisfied with it.

Retailers are least satisfied with quantity and price of masala so company should
concentrate in this regard also.

Many existing retailers are not happy with the service of the company. So serious steps
should be taken to keep them intact.

Special training should be given to delivery related personnel so that the problem about
the delivery gets extinct.

CONCLUSION

Gone are the days when people did not have choice to make if they decided to buy somethings or
to produce something. Today the situation has changed. Todays market is much more consumer
driven and the goods have to be manufactured according to the needs of the consumer if the

producers ought to make profit. Consumer has become the king and his needs bear the greatest
importance. Today companies have realized the importance of segmenting, targeting and position
the goods as the essence of success to their long lasting existence.
Today in this present scenario of cut throat competition evidenced by the advent of globalisation,
the corporate world has learned very quickly that differentating their products from that of their
competitiors is of prime importance.
Prelaunching products streatgy understand current and future market landscapes as they plan for
new product launches. Pre-launch research routinely involves qualitative and quantitative
research to help company successfully launch new products. Qualitative research (focus groups,
one-on-one interviews) is often the starting point for needs/opportunity assessments and
preliminary positioning efforts. Quantitative techniques like conjoint and discrete choice analysis
are frequently used to evaluate alternative product configurations; forecast revenue and share,
and help clients identify the features most likely to drive or suppress trial and sustain usage in
current and future markets.

APPENDIX(QUESTIONNAIRE AND BIBLOGRAPHY)

QUESTIONNAIRE

A)Shop owners name..


B) Gender

Male

Female

C)Shop name
D)Shop address
E) Shop type..
D)Contact no..
E) Business /day.
F)Customer/day.
2. Which are the existing brands of masala available in your shop?
a) Prawin

b) Everest

c) SALVI

d) Others (specify)..

3. Name the first brand of masala that comes in your mind?


a) SALVI

b) Prawin

c) Everest

d) Other (specify).

4. Which are the potential customers for SALVI product?


a)Families

b)Hotel

c) Others
5. How much is the sale of branded masala out of total sale?
a) Above Average

b) Average

c) Below Average
6. Please rank the following brand on the basis of sale?
(1-represents max. sale and 5 represents min. sale)
a) SALVI
b) Prawi n

c) Everest
d) Parampara
e) Other (specify)
7.Which qualities do you expect in masala?
Price
packaging

quality

quantity

margin

other

8. Do you feel the advertising and publicity are essential of a masala?


Yes
Not known

No
No opinion

9. What is the market standing of masala as compare to todays market?


Very comperative

No relevent

Not so comperative

10. Please select the superior brand of cashew on following attributes.


SALVI

Prawin

Everest

Parampara

Other(specify)

Margin
Quality
Packaging
Return policy
Lead time
Frequency of salesman visit
11. How would you rate your relationship with company, considering all of your experiences
with them? Would you say it is. .

Excellent
Very good
Good
Fair
Poor

12.Comments /suggestions (if any)


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

BIBLIOGRAPHY
WEBSITE

BOOK

www.google.com

Research Methodology- Dr.V.P.Michel

www.wikipedia.com

Marketing Management-Philip Kotler

www.salviagro.com
asianfoodcompany.com
Productlaunch.com
market-analysis.com