Professional Documents
Culture Documents
1.Introdutction ------------------------------------------------------------------------------ 6
1.1 Objectives --------------------------------------------------------------------------------14
2. ORGANIZATIONAL STRUCTURE AND HIERARCHY-------------------------16
3. PRODUCTS & Marketing Competition -----------------------------------------------18
4.BUSINESS PROCESS---------------------------------------------------------------------23
5.SWOT ANALYSIS-------------------------------------------------------------------------28
5.1 HYPOTHESES----------------------------------------------------------------------------33
6.RESEARCH METHODOLOGY---------------------------------------------------------34
4.QUESTIONNAIRE-------------------------------------------------------------------------78
CHAPTER-1
INTRODUCTION
US
Japan
Shop channel
Europe
TV-SHOP
Australia
TVSN
China
Brazil
Shop time
INDIA
ADVANTAGES OF TELESHOPPING
The foremost advantage of teleshopping is that it offers convenient shopping
to the customers. The customer can purchase the product without visiting the
retailer which saves valuable time, effort and money
Teleshopping helps people who have visual and oral defects
It helps the people who have less time from their busy schedule to go out
and shop the desired products
Provides home delivery of products
Helps in improving standard of living
Offers the products at a price lower than the market price
TELESHOPPING IN INDIA
Telebrands India pioneered the concept of teleshopping in India in mid
1990s.
In mid 1995 , TSN and Asian sky shop also entered in the market
Other major players were TVC, TSNM and Star Warnaco
INITIAL LIMITATIONS OF TELESHOPPING IN INDIA
Lack of visual stimulation
Lack of consumer interest in the service
Lack of education and awareness among the people
Low standard of living
Low rate of women employment
High prices of products was a major hindrance
Difference in culture and language was also a major problem
Advertise their products and also provide payment gateway.
Duplication of products and spurious or counterfeit products.
A que
CASE STUDY 2
The program aired on 12 may 2013 at star CJ alive 8 at 8:00 pm was on jewellery.
They were offering 8 sets of necklace of Sia Mahamaya Collection at Rs 3, 250
only with free shipping. They were giving 1 Grand Choker Necklace set + 1
Peacock Necklace set + 1 Diamond Necklace set + 1 Pink Diamond Necklace set +
2 Maangtikka + 1 Oval Pendant set + 1 Teardrop Pendant set + 1 Free Chandelier
Earrings + 1 Free Semi Necklace set + 1 Free Hairclip + 1 Free Kada + 1 Free Pair
of Payal + 1 Free Pearl Mala with Earrings .
They were also claiming to return the product within 48 hrs (2 days) of delivery,
only in case of Damage, Wrong or Defective product. The channel was offering
such valuable product not only at affordable price but was also giving warranty.
The product was beautifully displayed detailing each feature with brief outlying
making it highly appealing to the customers.
HOMESHOP18
HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home
Shopping TV channel. The channels offers
discounts with a free home delivery offer. Apart from credit card they also have a
cash on Delivery scheme where you pay the cash after the product has been
delivered .
The categories of products of homeshop 18 are
CASE STUDY 1
CASE STUDY 2
10
Hypothesis of this research: According to the researcher, Consumers have negative perception towards
teleshopping.
According to the researcher, the type of products people mostly buy through
teleshopping channels is home and kitchen
According to the researcher, the factor which motivates the consumers to
buy the products from teleshopping channels is price
According to the researcher, Consumers are not satisfied with the
teleshopping brands in India.
11
No
38%
62%
According to the researcher, after analyzing the data, the 1 st objective and its
hypothesis are not matched as 62% people wants to buy the products in future and
only 38% people do not want to buy the products so we can say that the perception
is changing from negative to positive.
12
2nd Objective:To know what type of products people mostly buy through teleshopping.
Hypothesis of 2nd objective:According to the researcher, the type of products people mostly buy through
teleshopping channels is home and kitchen
Household appliances
12%
13%
20%
38%
17%
According to the researcher, after analyzing the data, the 2 nd objective and its
hypothesis are perfectly matched. So, it is proved that the type of products people
mostly buy through teleshopping channels is home and kitchen.
13
AgeEducational Qualification-
No
Rarely
any other
leisure
fun
shop
any other
Q.5 Do you buy products popularized through teleshopping programme?
Mostly
Sometimes
Never
14