Hands &Hearts

AR TS

for

"THE CHILDREN'S PLACE TO CREATE”
November 20, 2008

Chapman University
Vanessa Banuelos
Crystal Chou
Audrey Marshall
Nicole Riedman
Kate Westervelt

Hands&Hearts

Table of Contents

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Introduction..........................................................................................................................4
Client Fact Sheet..................................................................................................................6
Executive Summary.............................................................................................................7
PART I: Campaign Plan....................................................................................................8
Background..........................................................................................................................9
Situation Analysis...............................................................................................................11
Core Problem/Opportunity..................................................................................................13
Goals and Objectives..........................................................................................................14
Key Publics.........................................................................................................................15
Message Strategies.............................................................................................................19
Strategies and Tactics.........................................................................................................21
Communication Confirmation Table..................................................................................24
Calendar.............................................................................................................................29
Budget................................................................................................................................34
Evaluation Criteria and Tools.............................................................................................36
Recommendations for Future Client Actions.....................................................................38
PART II: Support Materials and PR Tools....................................................................39
Copy Outline: Billboard.....................................................................................................40
Billboard............................................................................................................................42
Copy Outline: Brochure.....................................................................................................44
Brochure.............................................................................................................................47
Business Card.....................................................................................................................49
Copy Outline: Direct-mail Postcard...................................................................................50
Direct-mail Postcard..........................................................................................................53
Copy Outline: Fact Sheet...................................................................................................55
Fact Sheet...........................................................................................................................57
Copy Outline: Feature Release..........................................................................................58
Feature Release..................................................................................................................61
Invitation............................................................................................................................64
Copy Outline: Newsletter...................................................................................................65

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Newsletter..........................................................................................................................68
Copy Outline: News Release.............................................................................................72
News Release.....................................................................................................................75
Copy Outline: Pitch Letter.................................................................................................77
Pitch Letter.........................................................................................................................80
Copy Outline: Public Service Announcement...................................................................82
Public Service Announcement...........................................................................................85
Copy Outline: Special Event..............................................................................................87
Special Event.....................................................................................................................91
Appendix...........................................................................................................................92
Mission Statement..............................................................................................................93
Research Summary.............................................................................................................95
Preliminary Identification of Publics ................................................................................96
Preliminary Identification of Resources.............................................................................97
Research Bibliography.......................................................................................................98

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Hands&Hearts

Introduction

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Hands & Hearts for Arts is a not-for-profit organization founded in 2000 by Dr. Ana
Jimenez-Hami in the Orange County city of Santa Ana. Originally called Orange County
Children’s Therapeutic Arts Center, Hands & Hearts for Arts was created to offer various art programs as therapy to children with special needs, health, mental, and emotional
problems. Families within the community recognized the value of HHA and were willing to donate their time and service to help the organization develop. The organization
has since grown to offer services to all children and have a number of after-school art
programs from painting and dance to performing arts. The mission of Hands & Hearts
for Arts is to empower youth and their families, including those with special needs or
who are at risk, to reach their fullest potential through comprehensive multicultural and
multilingual art-based programs. This mission has been carried out in numerous success
stories of children that have grown into well-rounded successful adults.
Grant restrictions, lack of professional volunteers, and donor decline are constant concerns for Hands & Hearts for Arts. It relies heavily on donors and grants to keep the programs running and the current state of the economy has caused unease about the future.
HHA’s clientele is growing rapidly, subsequently creating the need for more space. A
larger building is on the horizon, which may be acquisitioned for less because of the recent real estate crisis. A fundraiser is in the near future to help raise awareness of the center’s activities, as well as creating excitement within the community of Orange County.
“A children’s place to create” evolved as the theme for our campaign because Hands &
Hearts for Arts main focus is the children. Families and donors are key in facilitating
the changes desired for the children and for the center, however, children are the heart of
what HHA is all about. We targeted families because they are the one’s who get involved
and help reinforce the new behaviors their children learn while at the center. Donors
make it possible for children to continue to grow and prosper through generous donations
of goods and services. They pick up where government funding has left off.

We recommended a name change from Orange County Children’s Therapeutic Arts Center to Hands & Hearts for Arts for several reasons. Initially, we thought the organization
was focused on helping children with special needs because of the word “therapeutic” in

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Hands&Hearts

Introduction (cont.)

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the title. While this is part of the center’s client base, they have grown to offer services to
all children and we thought their name should reflect that expansion. This will also help
them receive a larger variety of government grants. Updating the centers logo and promotional materials to reflect a more current, lively representation of the center’s mission
and services was on our list of public relations efforts. Our new logo has been implemented throughout this campaign to illustrate the change desired by the client.

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Hands&Hearts

Client Fact Sheet

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Mission

Organization
Facility

Programs

Services

Hands & Hearts for Arts
2215 N. Broadway
Santa Ana, CA 92607
Phone: (714) 547 5468
To empower youth and their families, including those with special needs
or who are at risk, to reach their fullest potential through comprehensive
multicultural and multilingual art-based programs.
Since 2000, Dr. Ana Jimenez, founder and CEO, oversees the center and
all its activities directly in conjunction with a board of directors.
Located at 2215 N. Broadway Santa Ana, CA, HHA is one, 10,000 square
foot office that has been broken up into smaller classrooms. Each classroom focuses on one section of the arts, whether it is music, drama, or
painting. The administrative offices are also located within this same
structure.
HHA offers many diverse programs: after school arts, family counseling, tutoring, early start, musical theater, media arts, musical instrument
training, dance, pre-school, therapeutic arts, summer art camp and parents
education.
The center also offers marriage and family counseling to troubled families in need. It also has referral services.
Monday-Friday 9:00 am to 8:30 pm and Saturday 9:00am to 4:00 pm.

Hours of
Operation
Participants HHA serves over 1,00 students and their families on a yearly basis.
Fee
Determined on an individual basis.
Schedule
Volunteers Varies from month to month. The center welcomes volunteers and can
always use help. Most volunteers are family members of students or college interns.
Board of
Dr. Anaida Colon-Muniz: Chapman University, Education Professor, CA
Directors
Assoc. of Bilingual Education; Felipe Heras: Parent Representative, DPS
President, Document Processing Solutions Inc.; Lesly Seaby: Marriage
and Family Therapist; Dr. Ana Jimenez-Hami: OCCTAC, Founder & Executive Director, Chapman University, Part-time faculty School of Education; Silvia Rosa Hernandez: Parent Representative, SEIU Service Employees International Union; Nilo E. Lipiz: Santa Ana College, Dean of
Instruction & Student Services; Maria Garcia: Santa Ana Unified School
District; Donna Smith: Visual Artist; Luisa Ruiz: Santa Ana College, Student Services; Vinicio Lopez: Santa Ana College, Adult Education.
"TheheHE CHILDREN'S PLACE TO CREATE”

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Founded in 2000 by Dr. Goal: To increase financial support while reshaping Hands & Hearts for Arts’ reputation into one that serves all children. • Parents and families of children within the Orange County community. • Continue issuing press releases of current HHA’s news to major local newspapers in Orange County. • Gain new family participants.Hands&Hearts Executive Summary AR TS for Hands & Hearts for Arts is an Orange County based nonprofit organization that focuses on the development of children through art.920 "TheheHE CHILDREN'S PLACE TO CREATE” 7 . ethnic minority parents and the media. as well as information on how they can contribute to the organization. Its tagline. to reach their fullest potential through comprehensive multicultural and multilingual art-based programs. Strategy: Raise awareness with current. • Hire administrative staff by April 1. Total Budget for Campaign: $3. as well as local Spanish print media. Strategy: Raise awareness of the existence of HHA with low-income. • Meet with potential corporations to suggest purchasing the building for HHA. • Hold a large event with performances and exhibitions by the children of HHA that will inspire potential donors and current donors to donate. • To successfully purchase a new facility in the heart of Santa Ana. • Gain even more press and publicity through reporters and press releases Key Publics: • All children within the Orange County community. not just special needs children. their families and donors. Objectives: • Change the name of the organization so that it properly reflects its service. • Current and potential donors. • To increase the amount of philanthropic support. HHA’s strives to empower youth and their families. • Host a special fundraising event for the children. including those with special needs or who are at risk. like brochures and flyers. or to contribute a significant part in purchasing the building. “The children’s place to create” reflects the importance placed on allowing children to grow and explore their talents in a safe place. • Keep an updated list of events on the HHA Web site and blog. • Have donation information available at all times at the check-in counter. past and potential donors about current events at HHA. Ana Jimenez-Hami. 2009 for the new facility • Create new publications.

Hands&Hearts AR TS for PART ONE: CAMPAIGN PLAN "TheheHE CHILDREN'S PLACE TO CREATE” 8 .

It appears in various disciplines. Founded in 1969. and later instituted music therapy programs. Founded in 2000 as the Orange County Children’s Therapeutic Arts Center by Dr. Eduardo Carrillo released a documentary in 2003. Margaret Naumburg. the American Art Therapy Association today represents approximately 4500 members nationwide (American). "TheheHE CHILDREN'S PLACE TO CREATE” 9 . including programs for Alzheimer’s patients. the Alzheimer’s Organization started its “Memories in the Making Arts Program” which allows patients with brain disorders to elicit memories through art (Lewis).” which uses children’s art as a form of therapy to expose their perspective on the war in Columbia (Ellis). the now Hands & Hearts for Arts was created to offer various art programs as therapy to children with special needs. Judith Aron Rubin published the leading textbook on children’s art therapy in 1978. “Artistry of the Mentally Ill” (Gates 109). war veterans. Adrian Hill coined the phrase ‘art therapy’ as he turned to his art in his recovery from tuberculosis (Gates 109). advocated the use of art therapy over psychotherapy in treating patients and established the practice as a discipline in the United States (Cane). and those suffering emotional traumas or other emotional difficulties (Farooqui). Orange County hospitals began incorporating art therapy into their programs in 2002. who published. it was not until the 1930s that the United States first began to take notice of the field of art therapy (Agell 8). The organization was well received by the community as demonstrated through the willingness of parents to bring their special needs children to the program. In 1988. However. an American educator. mental. In 1942. Hands & Hearts for Arts first offered arts and music classes free of charge. Ana Jimenez-Hami through grant funds. and emotional problems (Orange). Hill later developed institutional support for art therapy as a profession (Hogan 28). The field of art therapy continues to flourish around the world today. health. Art therapy was applied to those with mental health problems in 1922 through Hans Prinzhorn. “Little Voices. children. As reported in NPR.Hands&Hearts Background AR TS for The use of art for therapeutic means first appeared in Austria in 1900 through the art educator Franz Cizek who focused on the expression of children through art. which continues to serve as the premier reference for art therapists (Rubin). although other organizations in the area utilized art as therapy earlier (Liddane).

on Sept. being established in 1977. based in Los Angeles. "TheheHE CHILDREN'S PLACE TO CREATE” 10 . including art. the future of the organization remains at threat in its ability to acquire or maintain members or funds. However. play. For example. the center may not be able to sustain its services due to a lack of funds to bankroll the programs. The VH1 Save the Music Foundation. Hands & Hearts for Arts faces a long list of competition throughout Southern California. anxiety. a fundamental aspect of Hands & Hearts for Arts. approximately 37 percent of all United States’ hospitals offer alternative treatments. the Task Force on Community Preventative Services reported that some therapies. As a result. 10. poses a high threat to Hands & Hearts for Arts because of its widespread recognition across the nation.Hands&Hearts Background (cont. Los Angeles’ The Art of Elysium has a long list of well-known celebrities attached to its name and hosts more events. This displays a trend toward patient-centered care that focuses on the mind and spiritual needs of the patient.) AR TS for At least a dozen other organizations in the Orange and Los Angeles counties provide similar services to Hands & Hearts for Arts. with Free Arts being one of the center’s longest-running competitors. Laguna Niguel’s Art and Creativity for Healing and Los Angeles’ Free Arts for Abused Children provide almost the exact services as Hands & Hearts for Arts. but distinguishes itself from its competitors by being the first therapeutic arts center in Orange County to offer comprehensive multicultural and bilingual curriculum and arts programs. and drug therapies. as opposed to only the physical. or post-traumatic stress disorders (Many). Businesses may not want to invest in the organization because of the declared decline in effectiveness as art therapy. According to USA Today. This could negatively affect a patient’s tendency to pursue art therapy as a treatment. were not proven to be effective in reducing depressive. Clearly. including music and art therapy (Gill). 2008.

we encourage them to volunteer their time in exchange for our services. to our name” (Jimenez). but also typical children and at-risk children as well. drawing. Another concern for all not-for-profits is the economy. But more interestingly the people are withdrawing their money from Banks and keeping it home. “While most programs in our geographic area concentrate on one area of art. But there are signs that those trends could give way to a decline this year” (Strom). they have grown in the last eight years to encompass all children and their name should reflect that evolution.000 children from in and around the Santa Ana area. according to estimates from the Giving USA Foundation. It is important for the parents to get involved in what their children are doing” (Jimenez). While they did start out with that focus. We not only accommodate children with special needs.Hands&Hearts Situation Analysis AR TS for Today Hands & Hearts for Arts is a year-round collection of art and therapy programs that is dedicated to bringing change to their community. charitable giving rose slightly last year. Aside from government grants. Their focus is helping children and their families from all walks of life to prosper and lead more successful and fulfilled lives. Wachovia finally went down. Citibank is forced "TheheHE CHILDREN'S PLACE TO CREATE” 11 . Founded in 2000. “Despite a host of troubling economic signals. The word “therapeutic” in the name of the organization prevents them from receiving grants for performing arts because the government assumes that they are a not-for-profit focused only on children with special needs. our center teaches an array of arts for children with various needs. performing arts and education. “Programs for the entire family cost as little as 30 dollars per month or if the family cannot afford the fee. partnerships with public schools are a major source of income for the center. sculpting. music. HHA is proud to offer diverse programs of painting. They also “need to update everything from brochures and flyers. dance. One issue that HHA faces is a need for more professional volunteers. They are “in desperate need of marketing help” (Jimenez). HHA also partners with the local schools to provide after school programs and art classes. It is important for different types of children to learn from each other” (Jimenez). HHA serves over 1. “The banks are failing fast.

They have reached capacity in the building they are renting and are in the market for a larger facility. They need to “find a way to become known outside of Orange County and reach generous contributors that believe in the changes we are making” (Jimenez). the families that attend HHA are tightening their belts because of this recent economic slump so they are not able to pays their dues to the center. They need a fundraising committee to organize an event so that they are able to buy a larger building. HHA also needs more space. Also. There is a need for more media and event coverage so the organization can get noticed.) AR TS for by the Feds to take over the North Carolina bank as a caretaker of a failed bank” (Jamna).Hands&Hearts Situation Analysis (cont. This is causing a decline in charitable donations among the middle class. "TheheHE CHILDREN'S PLACE TO CREATE” 12 .

it will fail to acquire necessary operational funding for non-therapeutic programs and for future physical expansion.Hands&Hearts Core Problem/Opportunity AR TS for If Hands & Hearts for Arts does not raise awareness as an organization that serves normal and at-risk children in addition to the special needs children it currently serves. "TheheHE CHILDREN'S PLACE TO CREATE” 13 .

An increase of 20% by August 1. 1 2009 To increase the amount of philanthropic support by 25% by the opening of the new facility Hire administrative staff by April 1. 1.Hands&Hearts Goals and Objectives AR TS for Goal: To increase financial support while reshaping Hands & Hearts for Arts’ reputation into one that serves all children. 2009 Gain even more press and publicity through reporters and press releases by Jan. from average. not just special needs children. 2009 for the new facility Create new publications that accurately display the full potential of the new Hands & Hearts for Arts facility by spring of 2009 Gain new family participants. at risk and special needs families. 2009 for the start of the New Year and new facility "TheheHE CHILDREN'S PLACE TO CREATE” 14 . Objectives: • • • • • • • Change the name of the organization so that it properly reflects its service by the end of November 2008 To successfully purchase a new facility in the heart of Santa Ana by Jan. We wish to expand awareness of everything Hands & Hearts for Arts has to offer Orange County families.

and African-American families that live in Orange County with children attending public schools. This public will be attracted to the Hands & Hearts for Arts because affordable after-school programs are in high demand and the center provides a safe and supervised environment for children. meaning that current collaborations can lead to success in the future if the relationship is "TheheHE CHILDREN'S PLACE TO CREATE” 15 . Funding programs like ones from the Hands & Hearts stimulate children to have the desire to attend college and participate in the workforce. Asian. school administrators. tutors. church leaders. teachers. educational stimulation. Donations to local organizations enhances the program or company’s visibility and credibility as a community and market leader. ethnic minority parents This public encompasses the groups of Hispanics. Latinos. open to all children. creative environment. school board. possibly with interest in the donor’s organization. regardless of health or age. Influentials: Children. making it easier for parents to involve their children in one organization with many programs as opposed to traveling to several locations for specific programs. this public will correlate successes in the arts to successes in education and life. local government officials. therapists and healthcare professionals. Self-interests: Supervised care. This public has the power to stimulate grassroots fundraising that can grow into large corporate sponsorships. and variety of affordable programs. co-workers.Key Publics Hands&Hearts AR TS for Key public: Low-income. The wellness aspect of the programs will stimulate children to share their creativity within their families. community. Tutoring services are also of interest to this public because the center employs certified teachers and staff that best serve the educational needs of the children. Key public: Potential donors This public is constantly observing the nonprofit and philanthropic circuits for potential donations and partnerships. Relationships are key to this public. This public funds local organizations that strive to correct social injustices faced by the community with observable results. By focusing on creative learning. and peers. Families will also benefit from the vast amount of free or affordable arts programs available to all children. school counselors. and extended family.

school boards. making it a plausible judge of the center’s character. Donations to children’s learning organizations constitute a large portion of corporate philanthropy. industry competitors. and family. community leaders. self-worth.) AR TS for closely guarded. healthy relationships with other families and staff. community and home. children. leading to shared interest and participation during projects and when formulating expansion concepts. "TheheHE CHILDREN'S PLACE TO CREATE” 16 . child’s well-being. feeling that time and money were well invested. The availability of tutoring services and spectrum of arts programs continually meet the needs of this public. mainly due to the positive. parents. establishing leadership in the investment of children’s futures and health. this public is emotionally tied to the Hands & Hearts’ successes and future.Hands&Hearts Key Publics (cont. a favorable perception from nonprofit leaders and the community. worthy return-on-investment. Self-interests: Children’s success experienced and expected. In donating time and/or money. and tax incentives. trust. Key public: Families currently served This public is vital because it is most familiar with the services offered and personal successes experienced through the center. Self-interests: Visibility in the community. This public has seen first-hand that extracurricular attention shapes sharper students. Influentials: Sister locations/businesses. creative environment. as well as for fundraising. local government officials. careers and life. This public has varied involvement through volunteering and fundraising efforts on behalf of their children. This public would also take interest in the depth of participation and breadth of fundraising and community opportunities that are associated with children’s arts organizations. making them more active in their education. This public serves as a credible publicity vehicle for recruitment of staff and families. This public would find it in their interest to fund children’s arts programs like ones offered by Hands & Hearts for Arts because it encourages creativity needed for success in school. sense of community. supervised care. progressive changes in learning and life habits exhibited through arts programs. educational background and services. employees.

other families served. This public has fluctuating conceptions of the nonprofit industry and can be useful to the future of the center if provided a positive experience. teachers and professionals in the arts industry. which the Hands & Hearts can provide. "TheheHE CHILDREN'S PLACE TO CREATE” 17 . friends.Hands&Hearts Key Publics (cont. This public works well in group atmospheres. Key public: Local artists This public is vital to this campaign because it includes leaders. business aspect. donors. and networking. This public has the potential to produce inspirational heroes and adult mentors for children at Hands & Hearts for Arts. In addition. volunteering. school board. artists. This public would aid the center through teaching. This public can readily share its experiences and art pieces. either by providing work experience or means of volunteerism. staff. encouraging cohesiveness with staff and generation of fresh ideas. both in school and life. internship advisors. or philanthropists. and donating time. experience with children. teachers. employers. Key public: Local college students This public is of interest because they have some interest in working for nonprofit organizations. this public constantly looks to establish stronger community ties and to find potential donors. family. This public has seen the cut backs affecting arts education in public schools and wants to keep arts opportunities available for children. hands-on learning. and industry leader such as therapists. extended family. Self-interests: Job opportunities within Hands & Hearts.) AR TS for Influentials: Children. guidance counselors. local government officials. teaching aspect. self-fulfillment. establishing credibility among the children and families served in the center. fundraising. This public looks for organizations that will be of help to their future. This public is credible because it is able to communicate with children on personal levels because similar to siblings in age. Influentials: Professors. or more specifically in arts therapy or with special needs children. therapists and healthcare professionals. church leaders. This public can serve as mentors to children.

donors. arts education.) AR TS for Self-interests: Visibility in the community. Influentials: Friends. family. teaching. "TheheHE CHILDREN'S PLACE TO CREATE” 18 . future collaborations.Hands&Hearts Key Publics (cont. to find potential sponsors. and rewarding experiences. and local government officials. teachers. networking. industry leaders. school board. community outreach. to inspire. local officials. creative atmosphere.

It’s our way of saying this place is first and foremost for the children.Message Strategies Hands&Hearts AR TS for Campaign Theme: The Children’s Place to Create This campaign theme is a direct message that reflects what Hands & Hearts for Arts represents. Our organization reaches more than 1. "TheheHE CHILDREN'S PLACE TO CREATE” 19 . develop and expand their minds to their fullest potential. not just those with special needs or at risk. By donating your financial support you allow for countless opportunities in the lives of local Orange County children. Our program provides a secure and beneficial afterschool environment for children that encompass healthy learning opportunities in all areas of the arts. Our programs host a variety of children from various ethnic backgrounds. Key Public: New Members of Low Income Families Message: Hands & Hearts for Arts is a nonprofit organization that is dedicated to providing a safe environment to encourage your child’s growth and development. helping the kids to learn tolerance and acceptance for diversity. Our program costs are low and affordable. This theme allows children to feel they can express who they are in a safe and educational environment. Hands & Hearts for Arts welcomes all children. We provide a platform for your company to create positive visibility through your generous contributions. It is a place where they can grow. Hands & Hearts for Arts provides a way for your organization to improve this community through the lives of its children.000 children and hundreds of families throughout Santa Ana and surrounding Orange County area. Key Public: Potential Donors Message: Hands & Hearts for Arts provides many outlets for your organization’s philanthropic endeavors. There will be countless opportunities to give back to the community as we host hundreds of events each year. There are many scholarship opportunities and volunteer positions available to help offset any costs. Hands & Hearts for Arts offers a safe place for kids to grow and develop their love for the arts. Your generosity helps improve the lives of children from all walks of life.

The benefits of lending a helping hand are life altering as you mold the lives of children into a true masterpiece.) AR TS for Key Public: Current Families Message: We have some very exciting news for you and your family! OCCTAC is now the new Hands & Hearts for Arts center. Please allow Hands & Hearts for Arts to continue to serve you and your children as they grow and develop into young adults. Key Public: Local Artists Message: Hands & Hearts for Arts provides you with a platform to display your art in whatever form it may be. Key Public: College Students Message: Here at Hands & Hearts for Arts we understand that as a college student you have a full plate. We serve all children and their families. skills and resources to Hands & Hearts for Arts.Hands&Hearts Message Strategies (cont. We are striving to inform you and the surrounding com munity that any child can join our program.000 children to develop their own passion for the arts. to theater and singing that need your volunteering power to help children expand their creativity. You can teach and volunteer your time or resources. Our nonprofit organization has hundreds of opportunities for you to get involved and lay the foundation of your own future. We also know you need to complete a certain amount of internship hours and real world experience. Help improve the lives of children from all walks of life by volunteering your time. We consider you and your children part of our family and would like to share other exciting news with you. larger facility to house our growing community. We will keep you updated as we shift the direction of our program into bigger and better places. "TheheHE CHILDREN'S PLACE TO CREATE” 20 . By volunteering your abilities you will help inspire over 1. Hands & Hearts for Arts is in the process of finding a new. Gain one of the most rewarding experiences Orange County has to offer local artists by volunteering to teach or demonstrate you artistic abilities. There are various programs from dance and art. We provide a rewarding way for you to build bridges and gain experience in a creative environment.

• Continue issuing press releases of current Hands & Hearts for Arts news to major local newspapers in Orange County. Strategy: Encourage current donors to continue giving to Hands & Hearts for Arts. Strategy: Raise awareness of the existence of Hands & Hearts for Arts with low-income. • Encourage families currently served to bring in new families by word- of-mouth by hosting a “Bring a Friend” day and holding more per formances and showcases done by the children. ethnic minority parents. • Send brochures to potential corporate donors.Hands&Hearts Strategies and Tactics AR TS for Strategy: Inform potential donors about the benefits of giving to Hands & Hearts for Arts. • Send out a monthly newsletter of recent and future events and the progress of Hands & Hearts for Arts to all past donors with an envelope attached to donate more. • Keep an updated list of events on the Hands & Hearts for Arts Web site and blog. This will also include an envelope for the option of donating more. • Schedule meetings with the presidents or executives of potential corporate donors. • Hold free entrance events that involve the local community. "TheheHE CHILDREN'S PLACE TO CREATE” 21 . • Send out thank you cards and certificates of recognition made by the chil- dren. • Hold a donor’s event honoring all current donors. • Compile and research a list of potential corporate donors based in the local Orange County area. including a well-developed fact sheet. • Send packages of information. • Send pitch letters to president or administrative members of potential corporate donors of why they should support Hands & Hearts for Arts and how their donation can benefit not only Hands & Hearts for Arts. as well as local Spanish print media. but them as well. thanking past donors for donating. to potential corporate donors.

past and potential donors about current events at Hands & Hearts for Arts. Run PSA on local networks. • Contact ethnic-interest clubs and organizations at local colleges. • Create volunteer sign-up sheets available at the check-in counter. as well as information on how they can contribute to the organization.Hands&Hearts Strategies and Tactics (cont. • Place employment ads in the local newspapers and online job search Web sites. • Contact local colleges and universities and offer internship opportunities. and high schools and coordinate volunteer events. • Create interest within current interns and volunteers to work for Hands & Hearts for Arts full-time. and high schools and coordinate volunteer events. universi- ties. Create a billboard informing the public about programs available at Hands & Hearts for Arts. Strategy: Recruit English and Spanish-speaking volunteers from outside of the organization as well as from within.) AR TS for • • • Update the Hands & Hearts for Arts Web site and blog to be more user- friendly. • Contact local colleges and universities and inform them about the exis- tence of Hands & Hearts for Arts and recruit for potential teachers and administrative members.e. "TheheHE CHILDREN'S PLACE TO CREATE” 22 . informing the public about the existence of Hands & Hearts for Arts and available programs. i. • Hold a large event with performances and exhibitions by the children of Hands & Hearts for Arts that will inspire potential donors and current donors to donate. universities. Strategy: Raise awareness with current. • Contact art-interest clubs and organizations at local colleges. craisgslist and monster. Strategy: Recruit English and Spanish-speaking teachers and administrative members in the local Orange County community. specifically major Orange County networks such as KOCE as well as Spanish-speaking networks. • Create empathy within current families to inspire them to work for Hands & Hearts for Arts full-time.

or to contribute a significant part in purchasing the building. Have donation information available at all times at the check-in counter. a list of potential donors that may empathize with Hands & Hearts for Arts and consider a generous gift. Develop and contact. "TheheHE CHILDREN'S PLACE TO CREATE” 23 .) AR TS for • • • Meet with potential corporations to suggest purchasing the building for Hands & Hearts for Arts. by mail or phone.Hands&Hearts Strategies and Tactics (cont.

All children stimulation. school board.for AR TS Hands&Hearts Key public Self-interests Primary Messages LowSupervised 1. educational 2. and Vietnameselanguage print. -Hold local. Tactics . extended family. Educational income. Raise awareness of existence. 4. -Word of mouth through fundraising and recruiting. church leaders. 3. television and radio media by January 2009. 2. Influentials Communication Confirmation Table 24 -Issue press releases to English. tutors. teachers. and radio media. programs. Create new publications that accurately display the potential of the new center by spring 2009. school counselors. children. free entrance events. 4. scholarships and volunteering opportunities are available to offset costs. 1. -Update news and events on blog and Web site. . Strategies "TheheHE CHILDREN'S PLACE TO CREATE” Children. Increase family participants by 20% by August 2009. school administrators. local government officials. Objectives 1. Program costs are affordable. therapists. healthcare professionals. television. learning and families companionship open to all through the arts. coworkers. and variety including those of affordable at risk or have special needs. We welcome children of all backgrounds so they can learn from one another in a safe environment. creprograms welethnic ative envicome healthy minority ronment. Win approval for and publicize the new name of the organization. 3. Gain more exposure through newspaper. Spanish. starting November 2008. are welcome.Make blog user-friendly to communicate -Run PSAs on local television networks aimed at minority families -Create bilboard. care.

leaders and 3. incentives.for AR TS Hands&Hearts Key public Self-interests Primary Messages Potential Visibility 1. 4. 2.000 lowworthy income OC chilreturn-ondren and families. the arts education self-worth. Increase philanthropic support by 25% to open new facility by January 2009. Create new publications that accurately display the potential of the center by spring 2009. 1. We have countcommunity. brochure. Influentials Communication Confirmation Table (cont. Get one article in each news vehicle (print. Inform potential donors about benefits of giving. We are grateful for your generosity favorable and will display it perception from in the best possible nonprofit light. starting November 2008. local government officials. Objectives 1. Strategies "TheheHE CHILDREN'S PLACE TO CREATE” Sister or parent company.will contribute to munity. 3. online. Tactics . tax year. including fact sheet. employees. Publicize the new name of the organization. -Send pitch letter. investment. Your donation donors in the com. children. of over 1. -Schedule meeting with executives of companies. competitors in the philanthropy niche.) 25 -Research and develop list of potential donors. 5. Purchase new facility by January 2009. 2. parents. school boards. community leaders. and media kit. less opportunities investment to recognize you of children’s in special events futures and throughout the health. radio) by January 2009.

Objectives 1. donors. 3. Strategies "TheheHE CHILDREN'S PLACE TO CREATE” Children. educational background and services. healthy children in OC. staff. local government officials. -Include envelope for future donations. and staff. We will keep supervised care. school board. Remember that with other all children are families welcome. teachers. relationships 4. -Mail out monthly newsletter of recent/ future Tactics . our family and are creative en. starting November 2009. Increase family participants by 20% by August 2009. time and money well spent. trust ter as we grow to and famserve many more ily. 3. 2.ARTS center. employers.for AR TS Hands&Hearts Key public Self-interests Primary Messages Families Children’s 1. OCCTAC currently success is now the new served experienced Hands & Hearts for and expect. Acquire 20% new donors to culminate funds for facility purchase in January 2009. Publicize the new name of the organization. vironment. Create new publications that accurately display the potential of the center by spring 2009. sense you updated on of commuservices in the cennity. extended family. families that use the organization’s services. child’s 2. Encourage to use services and to give back to organization (monetarily or with time). church leaders.) 26 -Host event honoring all parents. therapists. -Thank you cards and certificates of recognition for hard working parents. 1. ed. 4. Influentials Communication Confirmation Table (cont.excited to share this news with you. You are part of well-being. healthcare professionals.

for AR TS Hands&Hearts Key public Self-interests Primary Messages Local Job oppor1. or arts industries. Each opportunity is rewarding and can help you lay the foundation of your future. 1. leaders in teaching. Publicize prospect of new facility by January 2009. ment. Get one article in each news media (college. Teaching and volunteering opexperience portunities are with children. Publicize personal growth and career opportunities. networking. 3. 3. 2. guidance counselors. family. print. Objectives 1. -Create volunteer signup sheets available at the check-in counter. nization or encouraging in the nonprofit circuit. hands.) 27 -Contact colleges for internship opportunities available. We provide college tunities in arts programs students for children of the orgaall backgrounds. ing. 2. selffulfillment. host coordinator event.available for you to on learning. -Contact artinterest dubs and organizations. friends. internship advisors. busi. Influentials Communication Confirmation Table (cont. Double number of volunteers by December 2009. healthy expression and educational volunteergrowth. work with children who need mentors teaching aspect. online) by January 2009 . Strategies "TheheHE CHILDREN'S PLACE TO CREATE” Professors. Tactics . therapy.and encourageness aspect.

radio. television. net2. You can inspire working. with the community while sharing arts education. local government officials. studio for recruitment. to 3. school board. rewarding experiences. You can become better acquainted find potential sponsors. online. Influentials Communication Confirmation Table (cont. outreach. social network systems by January 2009. online) by January 2009.) 28 -Contact local schools. You have the artists the commu. Gain interest in teaching and/or volunteering at the center. businesses.for AR TS Hands&Hearts Key public Self-interests Primary Messages Local Visibility in 1.opportunity to share your creative nity. industry leaders. children in OC by teaching. Increase philanthropic support by 25% to open new facility by January 2009. 3. becoming a mento inspire. galleries. teachers. family. donors. Tactics . -Create interest and empathy from mailings and phone calls. Publicize prospect of new facility to news agencies (print. 1. future passion and talent collaboraby volunteering. radio. Gain more exposure through newspaper. arts. Strategies "TheheHE CHILDREN'S PLACE TO CREATE” Friends. Objectives 1. own children. magazine. community tor. young students. 2. creative importance of the atmosphere. tions.

The direct mail piece is sent to families currently served and will inform them of our decision to change the organization name. The pitch letter will be used after the event. allowing ample time to make all the preparations needed for the day of. and also be ready and avilable at our special event. so that our name change is consistent throughout all literature that is available for pick-up at our center. "TheheHE CHILDREN'S PLACE TO CREATE” 29 . 2009. March 21. and will be sent to local mediums two weeks before the event. The brochure and fact sheet will be started on immediately. two and a half months prior to the event.Hands&Hearts Calendar AR TS for The whole calendar that we have designed for Hands & Hearts for Arts is planned around our Special Event. to take place on Saturday. as we plan to increase our donor list through the event. Planning for the special event will begin in January. The News Release is to contact media concerning the occurrence of the event.

for AR TS Hands&Hearts "TheheHE CHILDREN'S PLACE TO CREATE” Calendar (cont.) 30 .

for AR TS Hands&Hearts "TheheHE CHILDREN'S PLACE TO CREATE” Calendar (cont.) 31 .

for AR TS Hands&Hearts "TheheHE CHILDREN'S PLACE TO CREATE” Calendar (cont.) 32 .

) 33 .for AR TS Hands&Hearts "TheheHE CHILDREN'S PLACE TO CREATE” Calendar (cont.

tri-fold. high gloss printing • Postage Subtotal Pitch letter distribution • Write in-house • Distribute via E-mail Subtotal Brochure (direct-mail) • 8. four-color printing) Quantity Cost Per Unit Total Estimate N/A N/A 3 0 0 $100/hour $0 $0 $300 $300 N/A 0 $0 $0 500 500 $0.Hands&Hearts AR TS Budget for Item Description Press Release • Write in-house • Distribute via E-mail • Translation services (Spanish/Vietnamese) Subtotal E-mail blasts (with news updates) • Distribution Subtotal Postcard (direct-mail) • 5x7.42 0 $100/hour $250 $250 $140 $210 $0 $200 $250 $250 $1050 N/A 0 $0 $0 250 $0.5x11. bi-fold.14 $0.19 $0. four color printing • Postage • Write in-house • Translation services (Spanish) • Student photographer fee/expenses • Student graphic designers fee Subtotal Fact sheet (in media kit) • Distribute via E-mail Subtotal Special Event (75 guests) • Hand-delivered invitations in envelopes (4x6.42 $70 $210 $280 N/A N/A 0 0 $0 $0 $0 750 500 N/A 2 1 1 $0.40 $100 "TheheHE CHILDREN'S PLACE TO CREATE” 34 . four color.

67 $50 75 $0. water. with operator • Food and refreshments o Donated baked goods o Appetizers/light food o Refreshments (soft drinks.Budget (cont. volunteers) • Follow-up thank you cards o 4x6. four color printing o Postage Subtotal Quantity 1 250 1 Cost Per Unit 0 0 $1000/half day Total Estimate $0 $0 $1000 20 75 75 0 $5 $1 $0 $400 $100 10 80 10 80 80 1 1 N/A $10 $3 $10 $0.25 $2/setting Donated Donated Donated $100 $240 $100 $20 $160 $0 $0 $0 75 $0. bi-fold. lemonade) • Rental equipment o Round tables o Chairs o Linens o Glasses o Flatware • Volunteer photographer • Special Guest: Local artist • Decorations (by children.27 $20 $2290 TOTAL ESTIMATED COST: "TheheHE CHILDREN'S PLACE TO CREATE” $3920 35 .) Hands&Hearts AR TS for Item Description • Location (center facility) • Save the Date E-mail • Sound system rental.

• On April 1. Compare that survey to a survey done on April 1. Evaluation tools: • Conduct surveys from December 10. Distribute this on January 1. • It is important to include services in the survey to ensure that people un- derstand what the newly-named organization does. 2009 send out a second survey that will show the awareness level of the community. 2009. • Create a second spread sheet at the end of 2009 that compares 2008 phil- anthropic money raised to the 2008 year. "TheheHE CHILDREN'S PLACE TO CREATE” 36 . 2009 that depict the awareness level of the people on the need for a new facility. 2008 through January 10. and so on until the actual opening day.Hands&Hearts Evaluation Criteria and Tools AR TS for Objective 1: Change the name of the organization so that it properly reflects its service by the end of December 2008. 2009. for a new facility after efforts have been made to inform the community. Objective 4: Create awareness of the need to hire administrative staff by April 1. Evaluation tools: • Create an awareness survey of the organization and the services it provides now. Compare it to the amount of financial support brought in from 2007. Evaluation tools: • Create a spread sheet to keep track of the money being raised by philan- thropists for the 2008 year. Objective 3: To increase the amount of philanthropic support by 25% by the opening of the new facility. 2009 once the name has been changed. 2009 for the new facility. Objective 2: To successfully create awareness of the need for a new facility in the heart of Santa Ana by February 1.

"TheheHE CHILDREN'S PLACE TO CREATE” 37 . 2009 that will tell whether the community’s awareness levels of the need for new administration have gone up. Evaluation tools: • Host focus groups on January 5. • Generate graphs and charts that will help visualize the expansion of new participants. • Send out mail surveys on February 5. at risk and special needs families. 2009. 1. 2008 that depicts how aware the com- munity is of the need for an administrative staff within the organization. 2008 and compare it to the contact list from the previous year. Objective 7: Gain even more press and publicity through reporters and press releases by Jan. Objective 5: Create new publications that accurately display the full potential of the new Hands & Hearts for Arts facility by spring of 2009. 20% by August 1. 2009 that will review the layout and con- tent of newly designed publications such as brochures and fliers. 2009 with a packet of the newly designed publications. These surveys will reflect the community’s opinion on the new publications.Hands&Hearts Evaluation Criteria and Tools (cont.) AR TS for Evaluation tools: • Conduct a survey on December 10. • After months of awareness tactics are complete. Evaluation tools: • Create entry surveys that will measure the total number of new partici- pants by their key demographic. reports and feature coverage and compare the total number to the previous year. Objective 6: Increase new family participants. Evaluation tools: • Collect news clippings. • Create a revised press contact list by December 31. from average. take another survey on February 10. 2009 for the start of the New Year and new facility.

An assistant for Dr. • Hiring more administration to lessen the strain upon the center’s directors.Recommendations for Future Client Actions Hands&Hearts AR TS for In addition to the suggestions outlined in the campaign. "TheheHE CHILDREN'S PLACE TO CREATE” 38 . we suggest the following future additional actions for Hands & Hearts for Arts. news. Ana Jimenez-Hami would allow more time for the center’s director to network with other Orange County philanthroic groups and sponsors. and other updates from the center. • Hosting an annual fundraiser • Consistently updating all of the organization’s publications • Sending out monthly digital newsletters to current donors which would include children success stories.

Hands&Hearts AR TS for PART TWO: SUPPORT MatATERIALS/PR TOOLS "TheheHE CHILDREN'S PLACE TO CREATE” 39 .

Primary message: Come sign up! Secondary messages: • Tuition is extremely low and varies based on circumstance. mentally and emotionally within the arts. Primary message: Get involved and volunteer you time. physically. all while giving back. • The children need your help and positive influence. not just special needs or at risk children. Secondary messages: • The program is designed for all children. • Gain recognition for your company and network. money or resources. • Our staff is certified and experienced. • Scholarship opportunities are available. Primary message: Hands & Hearts for Arts is a great place for your children to grow and develop in any area of the arts. Secondary messages: • Volunteering provides a great way for you to give back to the community. Third-party influentials and how they will be used: None Slogan or tagline: The Children’s Place to Create "TheheHE CHILDREN'S PLACE TO CREATE” 40 .Hands&Hearts Copy Outline: Billboard AR TS for Key public: Parents Secondary Publics: Children Action desired from public(s): Sign your children up for our programs How that action ties to key public’s self-interest: By becoming a member of the Hands & Hearts for Arts community you provide your child with a safe and healthy way to flourish.

The only color is the color of the logo to make it really stand out.” It’s simply gets the point across. exiting onto Main Street into Santa Ana. "TheheHE CHILDREN'S PLACE TO CREATE” 41 .Hands&Hearts Copy Outline: Billboard (cont. Print quantity and number of colors: Two billboards. bright eyed and smiling with a simply amount of text “Future Picasso. Timeline/deadline: For display starting on Jan.) AR TS for Size of billboard: Regulation size Proposed art: A child. 1 up until the grand opening of the new facility at which time the billboard will be replaced with another one with a 3D image of what the new facility will look like. Method and timing of distribution: As soon as possible to draw in attention while the new facility is in the process of development. There will be our URL address and company logo on a plain black background. Location: Located off of the 22 freeway. both off of the 22 freeway into Santa Ana in four color print.

to ask their parents to sign them up. The main tagline is “Future Picasso. It even suggests that our programs will go above and beyond the call of duty. Hand & Hearts for Arts is not just an after school program. The billboard projects the idea that all kids are welcomed and they will expand on their given abilities. the children.” Next to the copy is a young boy with a bright. Our billboard communicates that Hand & Hearts for Arts will meet that desire. read and comprehend the message. The other primary message is for parents to sign up. the fewer the words the more straight forward the message. in time to start the New Year and move into our new building. Parents tend to want their child to grow and excel in all areas of life. Billboards must remain simply. what and where to signing up. if we choose to continue use in the future. by posting the billboards at the start of the New Year. it’s where any child can expand their creativity. Instead of saying the who. The message implies that our programs help kids achieve greatness in the arts. ear-to-ear smile. On the billboard is a web address that can be used as a way for parents to get their children involved. we want our second public. The secondary public will be children. This also creates a little bit of curiosity and parents are bound to visit the site just to gain more info. or billboards. The primary message states that each child will flourish within our programs. The layout is simply but speaks volumes. The billboard. will hold a strong message that communicates to the parent’s self-interests. Also. no matter what they might be. The action we are trying to create is that parents will sign up for the programs Hand & Hearts for Arts provides. We will instill in them a desire to achieve and take part in the arts. The color scheme is black and white with a dash of color on our logo only. Drivers only have a second or two to see. This message appeals to the parent’s self-interest. Hand & Hearts for Arts will aim to have the new billboard up by January 1. we gain one step more towards increasing our enrollment "TheheHE CHILDREN'S PLACE TO CREATE” 42 . we simply placed a link to get all the information. Again.Hands&Hearts Billboard AR TS for Hand & Hearts for Arts will create a billboard that will target parents within the Orange County area.

Placement of the billboard will be off the 22 freeway coming into Santa Ana. where the new and old facilities are located.) AR TS for number and donations.Hands&Hearts Billboard (cont. www.handsandheartsforarts.org "TheheHE CHILDREN'S PLACE TO CREATE” 43 .

or the proposal of sponsorship opportunities. or the proposal of sponsorship opportunities to gain visibility in the community as a philanthropic business and community leader and gain a favorable perception from nonprofit leaders and the community. including local businesses. Secondary messages: • Mission statement and vision • Brief overview of history of the organization • List of programs offered • Benefits of the organization to the community Primary message: Hands & Hearts for Arts has built connections with established and respected organizations in the community. volunteer support. Secondary messages: • List of past and current donors and partnering organizations • Testimonials/quotes from past and current donors and volunteers "TheheHE CHILDREN'S PLACE TO CREATE” 44 . volunteer efforts.Hands&Hearts Copy Outline: Brochure AR TS for Key public: The brochure is intended to target potential Hands & Hearts for Arts donors. How that action ties to the key public’s self-interest: The potential donors will be interested in donating either funds. and established children’s arts organization in Orange County. professional. Action desired from public(s): The main action desired from potential donors to the organization is the donation of funds. in-kind donations. Primary message: Hands & Hearts for Arts is a credible. Secondary publics: It will also provide basic background information regarding Hands & Hearts for Arts for local college students and artists who may be willing to donate their time.

” will be on the cover of the brochure. 1. beginning at the end of January. Bundles of brochures will be distributed to local colleges and art studios during the start of the new school term. Secondary messages: • Brief overview of how businesses/volunteers can get involved or make a donation • Contact information Third-party influentials and how they will be used: Testimonies and quotes from past/ current donors to Hands & Hearts for Arts as well as those from children and parents involved in the organization will be used to build confidence in the worth of the organization in the minds of the potential donors and volunteers. 2009. Print quantity and number of colors: 750 four-color brochures will be printed. including past. “help to create colorful lives. Brochure size and paper: The brochure will be printed on both sides of 8. The paper stock will be high quality. Method and timing of distribution: The brochures will be designed as direct-mail pieces and mailed to local businesses. which begins on Jan. in Orange County during the start of the new fiscal year. and potential donors.) AR TS for Primary message: Hands & Hearts for Arts is open to forming new relationships with local businesses and volunteers. "TheheHE CHILDREN'S PLACE TO CREATE” 45 . with a glossy finish. The brochures will also be part of a counter display at the reception desk of the center for current volunteers and parents starting in December. current. Proposed cover title and cover copy: The Hands & Hearts for Arts title as well as the theme of “the children’s place to create.Hands&Hearts Copy Outline: Brochure (cont. Proposed cover photos/art: The Hands & Hearts for Arts logo and photo of a child enjoy himself at the center will decorate the cover of the brochure.” and the copy.5” x 11” paper in a landscape orientation and tri-folded.

2008 "TheheHE CHILDREN'S PLACE TO CREATE” 46 . Timeline/deadline: January 15.Hands&Hearts Copy Outline: Brochure (cont.) AR TS for Other art to be used (other than cover): Photos of children utilizing and participating the various programs of the center will be included. as well as pieces of art created by children in the center.

physical safety and security improve • A family’s sense of pride grows • Educational and job prospects increase because it encourages more development in the area Designed for children with needs and at-risk youth of diverse backgrounds."TheheHE CHILDREN'S PLACE TO CREATE” In clean. too arts curriculum and therapeutics large a percentage of their income. GA 31709-3498 47 . decent.6 billion people in the world live in substandard housing and 100 million people are homeless. empowers children and their families to reach their fullest potential. haveand housa comprehensive bilingual ing problems including paymentsprograms. peutic Arts Center. Broadway Santa Ana. stable housing: • Families can provide stability for their children • Health. first theraIn theHands United States. & Hearts is thepeople. CA 92607 121 Habitat Street Americus. our programs integrate the arts with education and therapeutic resources. Hands&Hearts Brochure for AR TS Hands & Hearts for ARTS 2215 N. Why We’re Here AR TS a 501 c3 nonprofit "T��HE CHILDREN'S PLACE TO CREATE” for Hands&Hearts Help build a Help to better create community. Hands & Hearts for Arts Who We Are Approximately 1. colorful lives. poor quality shelter originally as Orange County Children’s Theraand homelessness. Founded in 2000 by Dr. Ana Jimenez-Hami.for95Arts million peutic arts center in Orange County to offer or one third of the multicultural nation. overcrowding.

Broadway Santa Ana.handsandheartsforarts. and other services that provide family wellness and community leadership. Hands & Hearts for Arts serves over 1. former chairman of youth services for Kiwani’s Club."TheheHE CHILDREN'S PLACE TO CREATE” -Leslie Ramirez. technology.” t t t t t t Current Partnerships Why Should I Get Involved? Provide children with art services not available in schools Increase the academic success of our community’s youth Invest in the future of our community Offer therapeutic services to disabled and special needs youth Facilitate community service through the arts www. What We’ve Done Corporate Albertsons Disneyland Resort Downey Savings Bank Fieldstead & Company Wells Fargo Bank Volvo t t t t t t Academic California State University. inkind donations. The center has allowed me take classes I couldn’t take at school because of budget cuts.Santa Ana “Hands & Hearts for Arts is unique because of the programs it offers. Hands & Hearts for Arts can continue to build an artistic and safe community.000 children and families per year.) for AR TS 48 . How to Help Hands&Hearts Brochure (cont. musical theatre.org (714) 547 5468 2215 N.” Increased the academic success of its members: Offered artistic training in the fields of music. Fullerton and Long Beach Chapman University Santa Ana Unified School District Santa Ana College University of California. Raymond R. CA 92607 Visit Us For more information on how to get involved: t t t t t Your efforts help to lay a strong foundation in the children today for a stronger tomorrow. dance. 10 years old “I’ve increased my grades from C’s to A’s since joining the Hands & Hearts for Arts a year ago. Donate Through sponsorships donations of funds. Irvine Vanguard University -Dr. which align with what we support: literacy among small children and the education of minority families. Ross. or volunteer support. visual arts.

Business Card Hands&Hearts AR TS for Hands&Hearts AR TS for 2215 N. Broadway Santa Ana.org "T��HE CHILDREN'S PLACE TO CREATE” "TheheHE CHILDREN'S PLACE TO CREATE” 49 . CA 92607 (714) 547-5468 handsandheartsforarts.

arts community. and extension of services continues successes already seen in youth at the center. • The new building is very close to our Broadway location and is at the cen- ter of Santa Ana’s blossoming. "TheheHE CHILDREN'S PLACE TO CREATE” 50 . Your support and volunteerism has made us focus on what is important. providing a safe and welcoming environment for every child that uses our services. We have expanded to serve over 1. young.000 children in Orange County this past year! • The arts are our passion.Hands&Hearts Copy Outline: Direct-mail Postcard AR TS for Key public: Families currently served Secondary publics: Donors. you have been our inspiration to create positive programs for children in Orange County. Hands & Hearts for Arts! Secondary messages: • We have a genuine dedication to children. Secondary messages: • The amount of services and children we serve encourages us to widen our doors. Primary message: We have a new name. Primary message: We are finding a new home. as we come to purchase a new building in the Artist’s Village in Downtown Santa Ana. • We are here to serve you because you are family! For the past eight years. potential donors. potential families. proof of time and money well spent. continues a healthy relationship with other families and staff. volunteers Action desired from public(s): Awareness of new image and current growth How that action ties to the key public’s self-interest: Shares sense of family and trust. We offer over 15 afterschool arts programs for your children to empower themselves and become better students in the classroom.

share these stories with your family and friends. thanks to you! Since 2001. the Orange County Children’s Therapeutic ARTS Center has serves hundreds of children explore the creative side in life. friends.Copy Outline: Direct-mail Postcard (cont. Primary message: Invite your family and friends! Secondary messages: • We are always looking for dedicated volunteers like you. Proposed cover title and cover copy: We’re growing. We love to share these moments with you and your families. Proposed cover photos/figures/art: Pictures of trees and flowers. "TheheHE CHILDREN'S PLACE TO CREATE” 51 . and emotionally motivate all aspects of life. doctors. calling for more help. Source of mailing list: The center’s list of current parents and donors. whether it is a beautiful painting or receiv- ing an A on a test. and four colors. and close-up photos of children in classes at the center. we plan to host more classes. • Each child has a success story. Third-party influentials and how they will be used: Siblings. Today. • Every child has a talent! Encourage someone you know to visit your child’s class to see the variety of programs we offer and creativity we foster. Mailer size and paper: 5” x 7”. With the new building.) Hands&Hearts AR TS for • We have the opportunity to work with several aspiring artists in the Or- ange County community that would love to mentor children at Hands & Hearts for Arts. physically. and Charity Navigator search of local donors and corporate givers. card stock with glossy finish. the new Hands & Hearts for Arts Center continues that dedication to your child and family with programs that mentally. Print quantity and number of colors: 500 prints. and staff will provide quotes and personal pictures.

picture of recent fundraiser. 2009. "TheheHE CHILDREN'S PLACE TO CREATE” 52 . picture of an interacting class. picture of involved parents or volunteers. Timeline/deadline: Must be mailed by January 23.Copy Outline: Direct-mail Postcard (cont.) Hands&Hearts AR TS for Other art to be used (other than cover): Picture of the new building.

Hands &Hearts AR TS for We have a genuine dedication to children..Direct-mail Postcard Hands&Hearts AR TS for The Orange County Children’s Therapeutic ARTS Center is Now. You are our family! For the past eight years. We have served over 1.000 Orange County children in 2008! The Children’s Place to Create! The arts are our passion. CA 92706 (714) 547-5468 "TheheHE CHILDREN'S PLACE TO CREATE” 53 . providing a safe and welcoming environment for every child that uses our services. We offer over 15 afterschool arts programs for your children to empower themselves and become better students in the classroom. Your support and volunteerism has made us focus on what is important. 215 N.. Santa Ana. Broadway St. you have been our inspiration to create positive programs for children in Orange County.

Hands&Hearts Direct-mail Postcard (cont.) AR TS for Hands &Hearts AR TS for n! Soo g n i om C Exciting news to share about a NEW HOME in the Artist’s Village! Find out MORE by calling us or visiting us online! The Children’s Place to Create! "TheheHE CHILDREN'S PLACE TO CREATE” 54 .

develop and learn.Hands&Hearts Copy Outline: Fact Sheet AR TS for Key public: Donors Action desired from public(s): Donate your time. Becoming a financial contributor for Hands & Hearts for Arts allows your organization the opportunity to give back to a community that has given to you. Secondary messages: • Billboard sponsorship • Radio press • Local newspaper coverage Third-party influentials and how they will be used: Other company competitors that have donated their financial support. How that action ties to key public’s self-interest: By financially contributing to Hands & Hearts for Arts your company is bringing thousands of new opportunities to families and children throughout Orange County. By contributing funds. you are taking an active part in helping our children grow.org and make a difference in the lives of our communities children.handsandheartsforarts. Proposed figures/art: The Hands & Hearts for Arts logo "TheheHE CHILDREN'S PLACE TO CREATE” 55 . Your donations will go directly to funding programs that children love. money or resources at www. Primary message: Hands & Hearts for Arts provides a great way for your company to give back to the community. Secondary messages: • Donations go directly to supporting children’s development and love for all areas of the arts Primary message: Financial contributors are given countless opportunities for advertisement and promotion.

involving various art tools which will deliver an artistic feel to the overall message. Finished size and paper weight: Typical 8 ½ x 11 on nice quality paper. The fact sheets will come in the form of media kits. Follow-up: Thank you cards. A four color print. will be sent out to all donors for their support. Once the new facility is up and running the fact sheet will be changed to meet the facility information. release to increase donations for the new facility and other expanding opportunities.) AR TS for Method and timing of distribution: The fact sheet will be distributed immediately to various businesses and organizations throughout Orange County and the surrounding area. "TheheHE CHILDREN'S PLACE TO CREATE” 56 .Hands&Hearts Copy Outline: Fact Sheet (cont. when businesses are more apt to donate. 1. Deadline will be before the new doors open. Cream color with some form of children’s art on it. along with a newly designed brochure. Timeline/deadline: For Dec. Heavier than regular paper. 1. just in time for the holiday season to begin and the New Year to arrive. Print quantity and number of colors: Hundreds will be printed and colors will be black and white with just logo color variation. The fact sheets will be distributed on Dec.

formally Orange County Children’s Therapeutic Arts Center. to provide a nonprofit organization that combined therapy and arts to help children expand their creativity. and building self-esteem. Hands & Hearts for Arts is in the process of a purchasing a larger facility in Santa Ana to accommodate the growing numbers of children. To empower youth through artistic training.Hands&Hearts AR TS for History of the Organization Upcoming Events Who We Serve Where Do Donations Go Programs We Offer Our Goal Fact Sheet Hands and Hearts for Arts 2215 N. whether it is financial. Hands & Hearts for Arts serves over 1. Secondly. It is through generous donations that we are able to offer such a wide variety of creative activities. Ana Jimenez-Hami Founder & Executive Director (949) 653-6342 ana@occtac. Hands & Hearts for Arts was formerly known as OCCTAC but is no longer limited to just therapeutic arts. music.org "TheheHE CHILDREN'S PLACE TO CREATE” 57 . youth and young adults. The organization hosts children from all walks of life. CA 92607 Phone: (714) 547 5468 Hands & Hearts for Arts. to painting. goes directly into the children’s program funding. Any donation. of your time or of your resources. was founded in 2000 by Dr. facility maintenance.000 children and youth per year. technology. confidence and leadership in a nurturing and creative environment. Hands & Hearts for Arts offers a wide variety of programs ranging from dance classes such as hip hop. Contact: Dr. We serve surrounding Orange County families. not just special needs and at risk children. and top notch faculty and staff. Ana Jimenez. and performing arts. Broadway Santa Ana.

and the organization is of credible interest to the community. "TheheHE CHILDREN'S PLACE TO CREATE” 58 . ethnic minority families. Proposed lead: Martha and her mother visited a small building in northern Santa Ana five years ago not anticipating anything other than an afterschool arts class. regardless of background. Proposed theme: Creativity creates endless possibilities for every child. How that action ties to the key public’s self-interest: Possible investment in children’s futures and health. Action desired by pubic(s): Call our center to inquire about our services and to donate to our mission. all able to meet your child’s needs. supervised environment with other parents. drugs and alcohol. leaving children to explore vices such as violence. Today. • Over 1. Proposed headline: “Teen celebrates life through art and community”.000 inner city children have made friends and family through the center. the Chapman University freshman colorfully says otherwise of Hands & Hearts for Arts. families currently served. • The center provides a secure.Hands&Hearts Copy Outline: Feature Release AR TS for Key public: Potential donors Secondary publics: College students. Primary messages: Primary message: Children in Orange County can benefit from arts programs in their education and everyday lives. worthy return-oninvestment. afterschool childcare and tutoring ser- vices. the organization helps local children and families. teachers and staff. low-income. Secondary messages: • Many parents cannot afford safe.

Proposed photos/art: Photo collage of Martha as a child at the center. Primary message: Positive experiences are continuous as young adults come back to help the center year after year. detailed learners. majoring in areas that can help them serve the community in the future. • At Chapman University. as a Chapman student. Secondary messages: • Martha and other have experienced an increase in self-esteem. • Several attend local colleges. Desired length: About 600 to 800 words. college professors. making school work more approachable and creating sharper. "TheheHE CHILDREN'S PLACE TO CREATE” 59 . Third-party influentials and how will they be used: Parents. individuals familiar with the center’s work can provide quotes. have attended the Orange County High School of the Arts. Secondary messages: • Students like Martha return to volunteer or become instructors at the cen- ter. and as a volunteer. • Martha. Martha is an example of a positive environment and creativity beyond any science. Method and timing of distribution: Email pitch will be made the second week of December 2008. and center administration who knew Martha can provide quotes and/or personal photos. educating the children in ways beyond the artistic.) AR TS for Primary message: Arts encourage learning. and several other students. friends. opening numerous possibilities for college and career choices.Hands&Hearts Copy Outline: Feature Release (cont. • Students from the center have become more involved in school activities. Email and fax of story and photos will be sent the last week of December.

Aliso Laguna News. which highlights the name change to Hand & Hearts for Arts. San Clemente Times. and San Clemente Journal. Location 3.) AR TS for Specific media to receive story: Orange County Register. Timeline/deadline: Story must run by the third week of January 2009 because it will be coincidental with the mailing of our direct-mail piece. Orange County Voice. OC Metro.Hands&Hearts Copy Outline: Feature Release (cont. Balboa Beacon. Los Angeles Times. "TheheHE CHILDREN'S PLACE TO CREATE” 60 . The Capistrano Dispatcher. Observe comments on Web site article and letters to the editor. Follow-up with media: Phone and telephone confirmation of receiving pitch letter and story. OC Family. Garden Grove Journal. Beach Cities Style. Huntington Beach News. Orange Coast Magazine. Laguna Journal. Laguna Beach Independent. Metro Evening News. Laguna Beach Coastline Pilot. Ladera Times. Coast Magazine.

A sign read “Orange County Children’s Therapeutic ARTS Center. said Rivera.” Rivera was persistent and persuaded her mother to inquire enrollment for her and her three younger siblings in the summer of 2001. the Chapman University freshman colorfully says otherwise of Hands & Hearts for Arts. Ana Jimenez-Hami. Martha Rivera and her mother visited a small building in northern Santa Ana not anticipating anything other than an afterschool arts class. founder and director of the center. but I made life-long friends and have a respect for people who give back to their community. The building was nothing fancy. “I can only remember taking piano. seven dollars for arts classes!. “I was planning to attend Santa Ana High School like the rest of my friends. Broadway St. We’d probably be later charged $40 my family didn’t have. and drama classes? There had to be some catch to it.Hands&Hearts Feature Release AR TS for Hands & Hearts for Arts 2215 N. Calif.” said Rivera. was Rivera’s motivation in applying to the Orange County High School of the Arts in Santa Ana. drawing.” Dr.” said Rivera.” “My mom thought it was too good to be true.At 11 years old.” said Rivera. painting. maybe seeming a little empty. "TheheHE CHILDREN'S PLACE TO CREATE” 61 . Not only did I discover how I love art. Today.. CA 92706 Contact: Vanessa Banuelos Phone: 714-553-3716 “Teen celebrates life through art and community” Santa Ana. “I was really excited when my parents said I could take classes. “Five dollars for dance. Santa Ana. and arts and crafts. art. Rivera’s story begins with fond memories of walking to school with her mother every morning. music.

” said Rivera. class.” she said. the center has served over 1. and OCSHA will help me reach my goals of graduating from college and starting a career. working off the generosity of volunteers. it is a family. formerly the Orange County Children’s Therapeutic ARTS Center. or health.” she continued. art is an expression of life and living. “I teach four classes a week. The center is so much more than a learning center. In addition to her busy schedule. academics. "TheheHE CHILDREN'S PLACE TO CREATE” 62 . Jimenez-Hami reminded me that I had talent that far exceeded the arts. “She is proof that regardless or race.” Today. including my mom. “We can never stop giving. Calif. said Jimenez-Hami. grants and private donations.” said Jimenez-Hami.) AR TS for “Dr. on an academic scholarship. cook for a fundraiser. is a Santa Ana-based non-profit organization that combines the arts. and creative therapies in afterschool programs for children of all backgrounds. with a passion to help others at the expense of her free time makes me proud that Hands & Hearts is a dynamic environment. an organization that provides services and care to abused women and children in Santa Ana. “I have never taken my experiences at Hands & Hearts for granted.” Rivera is an inspiration to the community of Hands & Hearts for Arts. “Martha is a beautiful example of every child’s capabilities through a healthy arts education. Rivera is an active participant in the choir and church of Our Lady of Guadalupe Roman Catholic Church. A visit to Olive Crest. Rivera is studying psychology at Chapman University in Orange.” Hands & Hearts for Arts. piano and music theory. We take care of each other and share in the memories the kids make on a daily basis. Her work in the church further developed her interest in public service. sparked Rivera’s interest in the field.Hands&Hearts Feature Release (cont.000 children. “It’s not unusual to see parents. “Seeing her in the community. Founded in 2001.

I’m ready. witnessing poverty and violence will strengthen me and give me the wisdom to help those who need someone to turn to.” For more information on Hands & Hearts for Arts. I know I will always be a thankful person.” Above Rivera’s bed hangs a bird created out of wire.Hands&Hearts Feature Release (cont.handsandheartsforarts. a piece of sentimental art and thanks. -Words: 669 "TheheHE CHILDREN'S PLACE TO CREATE” 63 . Whether it be working for the United Nations or Hands & Hearts for Arts. “The possibilities are endless. “Despite the knowledge I have acquired in school and church.” said Rivera.) AR TS for “I planned on serving as a missionary for one year.org or call (714) 547-5468. “Whatever the future has in store for me.” said Rivera. please visit www.

Broadway Santa Ana.Hands&Hearts Invitation AR TS for Hands& & Hearts Hands Hearts forfor AR TS AR T S Hands and Hearts for Arts cordially invites you and a guest to attend our fundraising benefit auction on Saturday. the afternoon until seven at night. 2009 at two in March 21. Casual attire. Refreshments will be provided. 2215 N. Keynote spreaker Prominent Mexican Artist Ruben Ortiz-Torres with auction to follow. January 24. CA 92706 (714) 547-5468 "TheheHE CHILDREN'S PLACE TO CREATE” 64 .

Hands&Hearts Copy Outline: Newsletter AR TS for Key public: Current and past donors Secondary publics: Parents. Families and potential families – they will be providing arts education for their children in a society where the recognition of the importance of the arts is dwindling Third-party influentials and how they will be used: Children who attend the center – quotes and interviews. potential. uncluttered. simple. Proposed lead story: Bob Hill’s generous donation of musical instruments to the center Proposed lead story art: Picture of Bob Hill and children with some instruments Regular features or sections and how they appeal to the key public’s self-interests: • Featured art by the children – create sympathy with the current and past donors. past and potential donors – they will feel like they are helping a great cause when donating and feel good about themselves for helping. and feel good about it. Parents and potential families – to get involved with Hands & Hearts for Arts by having their children participate in our offered programs. How that action ties to the primary public’s self-interest: Current. and makes aware the good that the center is for the children. They will then want to give to the center. potential donors. and past donors – to get involved with Hands & Hearts for Arts by donating and giving to the organization. one featured each month. potential families Action desired from public(s): Current. Volunteers – quotes about the rewarding experiences they receive working at the center Overall tone: Happy. educational. "TheheHE CHILDREN'S PLACE TO CREATE” 65 .” Use of mainly primary colors. so that children can continue to produce great art. caring Masthead text and art: Logo enlarged with newsletter title – “ArtsWatch.

They will the donate to provide for more teachers and a bigger building the means for children to learn in a more efficient and fun environment. so that the children can continue to benefit from the center.Hands&Hearts Copy Outline: Newsletter (cont. and paper: 8. This will make them want to donate to the center so that they can benefit from the self-reassurance of giving to a good cause. Other stories or articles: • Making of the video – one of the teachers filmed a music video with the children dancing to Michael Jackson’s “Thriller” in the spirit of Halloween • Featured volunteer • Featured donor • Arts events around the community (specifically in Orange County) Other photos/art: • Photos of children working on projects and performing • Photos of volunteers and teachers helping the children • Photos of parents watching their children participate in the art • Art by the children Method and timing of distribution: Mailed to current and past donors on the first week of each month. encouraged to attend them. 4 pages. Made available at the center for parents and potential families (current edition). and makes aware the good that the center is for the children. Hand delivered during pitch meetings to potential corporate donors (most recent edition) Finished size. Calendar of events – current and past donors are made aware of the up- coming events.5 x 11. regular paper "TheheHE CHILDREN'S PLACE TO CREATE” 66 . Regular programs offered – this lets current and past donors know what kind of programs are offered at the center and the need for more programs and space as the center is growing. number of pages. and to see what the center has to offer. They will then want to give to the center. and feel good about it.) AR TS for • • • Featured child – create sympathy with the current and past donors.

starting in December. starting in November. Print deadline – printed on the fourth week of the month.Hands&Hearts Copy Outline: Newsletter (cont. every six months. every 6 months. starting in November. Two colors Timeline/deadline: Article deadline – ready for print on the third week of the month.) AR TS for Print quantity and number of colors: 250 copies. Mailing – mailed on the first week of the month. "TheheHE CHILDREN'S PLACE TO CREATE” 67 . every six months.

dream: Donation means kids can play By Eric Carpenter. so we were looking for a worthy cause. and brass and woodwind instruments.” The center used to have two electric guitars. courtesy of The Orange County Register SANTA ANA – In the eight years since Hands & Hearts for Arts opened. And they can explore their creativity. it now has more than two dozen sixstring and bass guitars.Newsletter Hands&Hearts AR TS for Hands &Hearts AR TS for ArtsWatch FALL 2008 ISSUE Strum. “This is a big help.” In This Issue Hill’s Donation (this page) Thriller (page 2) Featured Student (page 2) Featured Art (page 3) Programs Offered (page 3) Calendar of Events (page 4) Bob Hill of Coastal International reads a thank you poster made by the children at the center. typically. and store loads of instruments locally after the show ends in January. The instruments are displayed at the show. These just didn’t sell. they are stored until sold. The exhibitor. an executive at Coastal International who lives in San Juan Capistrano. including two drum sets. which means students could never check them out to take home and practice. read about HHA and wanted to help out. The companies work together every year at the NAMM Show in Anaheim.with local offices in Tustin -who read about the center in an OC Register article last month.” said Gustavo Figueroa. hibitor -. That all changed one afternoon when a semi-tractor trailer arrived carrying 45 new instruments. 19. The donation came from a San Francisco Bay-area convention ex- Bob Hill. based in Brazil. drum.” said Hill. “I saw this group in the paper and I thought: Perfect. "TheheHE CHILDREN'S PLACE TO CREATE” 68 . With the donation. “Now children can come here and learn. Coastal International. a massive music-merchant exhibit. acoustic guitars. Afterward. The problem: a severe shortage of instruments. installs booths at trade conventions and works with Michael Musical Instruments. who grew up going to the arts center and now works there. “It cost the company money to store these instruments. plenty of music teachers have been willing to teach children how to play drums. Photo courtesy of The Orange County Register. All for free. guitar and saxophone.

“ Quote quote quote quote quote quote quote quote quote quote quote. Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story. Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story.” Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story. Story story story story story story story story story story story story story story story story story story story story story story story story story story. Photograph of teacher filming students dancing for the music video.) AR TS for PAGE 2 ArtsWatch FALL 2008 ISSUE Meet: Feature Student Photograph of featured student Making of the Video: Thriller Story story story story story story story story story story story story story story story story story story story story story story story story story story story Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story. Story story story story story story story story story story story story story story story story story story story story story story story story story story.Hands&Hearts Newsletter (cont. Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story. "TheheHE CHILDREN'S PLACE TO CREATE” 69 .

Newsletter (cont. Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story. Story story story story story story story story story story story story story story story story story story story. Programs We Offer Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days Programs programs programs Days days "TheheHE CHILDREN'S PLACE TO CREATE” 70 .) Hands&Hearts AR TS for ArtsWatch FALL 2008 ISSUE PAGE 3 About the Piece Story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story story.

Hands&Hearts Newsletter (cont.org Event event event Date Phone: (123) 456-7890 Fax: (234) 567-8901 Hands &Hearts AR TS for "TheheHE CHILDREN'S PLACE TO CREATE” 71 .) AR TS for PAGE 4 ArtsWatch FALL 2008 ISSUE Calendar of Events Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Event event event Date Upcoming Community Events Event event event Date Event event event Date Event event event Date Event event event Date Visit our Web site at www.handsandheartsforarts.

January 24. The secondary publics will be able to participate in a spreading of the arts. 2009 at 1 p. • Snacks and refreshments will be served at this event. • Venue of event: Current center • The event will include children’s performances. a couple of guest speakers and a speech by Dr. an art show.Hands&Hearts Copy Outline: News Release AR TS for Key public: Current. How that action ties to the key public’s self-interest: The key public donating and giving to the cause will make them feel like they have done something good in the world. "TheheHE CHILDREN'S PLACE TO CREATE” 72 . Ana Jimenez. News hook: Hands & Hearts for Arts is holding a special event to fundraise for a new building. and potential donors – The story will create empathy within the key public and inspire them to give and donate to the cause. and potential families that can benefit from the programs offered Action desired from public(s): Current past. Current and potential families – The story will inspire the secondary publics to take part in an effort to revive the arts.” Primary message: Hands & Hearts for Arts is holding an event to raise money in order to acquire a new building to offer its programs Secondary messages: • Date and time of event: Saturday. Proposed headline: “Hands & Hearts for Arts Plans for a New Building” Proposed lead: “Hands & Hearts for Arts is hosting a special event in order to fundraise to acquire a new building. past. and allow their children to get great arts education at a welcoming organization.m. and potential donors in the local Orange County community Secondary publics: Current families served at the center.

) AR TS for Primary message: The center is currently growing fast and needs a bigger space to offer their programs. Method and timing of distribution: E-mail news release two weeks before the event Specific media to receive release: Local Orange County and Los Angeles County newspapers. • A table will be set up at the event with informed representatives for inter- ested donors to get more information or to donate. and will also be quoted in the release Proposed photos/figures/art: A photograph of the children performing at the event. Secondary messages: • Quote from Dr. • Statistics demonstrating the rapid growth of the center • How many rooms are available for the children to learn in and the number of classes and meetings that go on every day Primary message: Hands & Hearts for Arts is fundraising to acquire a new building for their center. and broadcast TV news stations. Ana Jimenez will be speaking at the event. Ana Jimenez describing the current condition of their meeting area. All proceeds will benefit the acquisition of the new building. Third-party influentials and how they will be used: A local well-known artist will be invited to speak at the event.Hands&Hearts Copy Outline: News Release (cont. Follow-up with media: Call mediums that release has been sent to and re-pitch the story "TheheHE CHILDREN'S PLACE TO CREATE” 73 . magazines. Dr. past and current donors will be invited to attend the event • The guest artist will be donating art that will be auctioned off at this event. Secondary messages: • Prospective.

"TheheHE CHILDREN'S PLACE TO CREATE” 74 . edited. Press release proofread.) AR TS for Timeline/deadline: Press release written three weeks before the event.Hands&Hearts Copy Outline: News Release (cont. 2009. March 21. which will take place on Saturday. and sent to mediums two weeks before the event.

who grew up going to the center and now works there. The organization has served over 1. with more children coming in every day. CA 92706 Contact: Crystal Chou Phone: 714-553-3716 “Hands & Hearts for Arts plans for a new building” SANTA ANA. 2009. The current center is only 2. HHA will host a special event in order to fundraise to acquire a new building. It offers over 15 programs involving art education.000 square feet for ample storage room and activity space.” Current.500 square feet. The event will be held on January 24. the current location has only one enclosed room available for children. and it continues to grow. past and potential donors are invited to attend this event.Hands&Hearts News Release AR TS for Hands & Hearts for Arts 2215 N. including an after school program that allows children to participate in music.m. in the current center. “It’s disheartening for them.” says Gustavo Figueroa. We really need some more space so that they can let their creativity flow. as well as all members "TheheHE CHILDREN'S PLACE TO CREATE” 75 . including those with special needs or who are at risk. while the remainder of the space is open. says Jimenez. HHA is a non-profit organization that aims to empower youth and their families. but sectioned off. “There’s just not enough room for all the children to do their activities. CALIFORNIA – Hands & Hearts for Arts is currently growing fast and needs a bigger space to offer their programs. visual arts and dance. Santa Ana. It will include performances by the children and an art show that will feature pieces by the children.000 children in the year 2008 alone. and they get let down. Broadway St. They get excited to do something. at 2 p. However. to reach their fullest potential through comprehensive multicultural and multilingual art-based programs. but needs at least an extra 1. director of Hands & Hearts for Arts. says Ana Jimenez.

All proceeds from the auction will go towards fundraising efforts. Prominent Mexican artist Rubin Ortiz-Torres donated pieces of his own art to be put up for auction. and will also be speaking at this event. in hopes to receive significant donations that will help them in their objective.org. please contact Ana Jimenez at (714) 547-5468 or reception@occtac. "TheheHE CHILDREN'S PLACE TO CREATE” 76 . ### For more information on this event.) AR TS for of the local community.Hands&Hearts News Release (cont.

who may not be aware of the benefits of the center Action desired from public(s): The targeted publics should become aware of the services and benefits of Hands & Hearts for Arts be inspired to become involved with the organization through donations. ethnic minority parents in Orange County. Secondary messages: • Quote from 10-year-old member. or volunteer support. News hook: Local businesses support and encourage the artistic growth of the youth in the community and value the center as a contributing organization to the wellbeing of the community. who reflects that budget cuts at her school have eliminated the available art and music classes. at 2 p. Primary message: Hands & Hearts for Arts provides beneficial services to the community as a learning and therapeutic environment for youth and their families. How that action ties to the key public’s self interest: Local businesses and volunteers will want to become involved with the organization because of its contributions to the well-being of the community and because it offers the businesses a chance to increase their visibility in the community as philanthropic companies.Hands&Hearts Copy Outline: Pitch Letter AR TS for Key public: Potential donors and volunteers for Hands & Hearts for Arts Secondary publics: Low-income. The donations received at the event will help to fund the center’s new building which will better accommodate the variety of programs offered. 24. in-kind donations. Their donations and support help to fund the growth of Hands & Hearts for Arts.m. Leslie Ramirez. Story headline: “Local businesses help to raise a creative and educated youth in the community” Story lead: Hands & Hearts for Arts will host an interactive event for local businesses on Jan. that schools today can not offer. and that she can now receive these programs at Hands & Hearts for Arts "TheheHE CHILDREN'S PLACE TO CREATE” 77 .

) AR TS for Primary message: Involvement in the programs at Hands & Hearts for Arts has contributed to an increase in the academic success of its members and their families. Leslie Ramirez. The center has also allowed him to take computer classes to learn Microsoft programs. Raymond R. The testimonials will "TheheHE CHILDREN'S PLACE TO CREATE” 78 . who acknowledge the need for an improvement in the center’s facilities. volunteer member of the Parents Commit tee. Third-party influentials and how they will be used: Testimonials and quotes from past donors or volunteers and from parents of children who attend the center will be used to provide a human face to the center and make it more personable. Secondary messages: • List of partnering schools and organizations with Hands & Hearts for Arts • Reference to Fieldstead & Company as a current partnered/supporting busi nesses • Quote from Dr. former chairman of youth services for Kiwanis Club of Santa Ana. who mentioned that the current building in which the center operates has reached capacity. She has improved her focus and ability to interact with fellow students and decreased her tendency to get into trouble • Anecdote concerning Daniel Alvarez. who improved her grades from C’s to A’s since participating in the center’s programs. Primary message: Hands & Hearts has built strong relationships with schools and businesses in the community.Hands&Hearts Copy Outline: Pitch Letter (cont. but acknowledges the center’s expansion and its need for more support and room • Quote from Veronica Solares. Ross. which will improve his resume. who supports the center’s programs and the benefits they provide to the community. Secondary messages: • Anecdote concerning 10-year-old member. an autistic student of the center. who has seen an improvement in the ability of her daughter to perform everyday tasks. parent of 6-year-old Elsa.

2009 "TheheHE CHILDREN'S PLACE TO CREATE” 79 . which coincides with the start of the fiscal year and new school term. including the Orange County Register and the Los Angeles Times (Life. and Business sections) and other smaller newspapers.Hands&Hearts Copy Outline: Pitch Letter (cont. Interviews with current volunteers and donors and participating families will be offered to the media contacts. Timeline/deadline: February 28. depending on their preference. Proposed photos/figures/art to accompany story: Photos of children participating in the organization’s programs (painting.). Local. Specific media to receive pitch: Local Orange County newspapers. Orange County community newsletters. etc. playing instruments. photo of volunteers interacting with children at the center Method and timing of distribution: Pitch letter will be emailed and mailed to media sources. at the beginning of January with the intention that the story be published by the end of January or start of February. local radio stations Follow-up with media: The pitch letter will be followed with a phone call notifying the media contact of the letter’s arrival. OC Family.) AR TS for add credibility to Hands & Hearts for Arts as an established and contributing organization in the community.

Elsa often leaves her art classes in good spirits and beaming with pride. Hands & Hearts for Arts in Santa Ana helps to combat this problem and will host an introduction event on March 21 at 2 p. too. in order to enhance his resume. Grand Ave. Santa Ana. Ross. Raymond R. The center helps to build a foundation for the academic success of its members and their families. The event on March 21 will help to raise funds for a new facility center to accommodate the center’s expansion. as he takes computer classes during Elsa’s art classes. Hand & Hearts for Arts continues to sustain as a beneficial community organization. We were touched to learn that “the center has been like a savior” for Daniel and his family. Rebecca Allen. including Wells Fargo and Fieldstone & Company. 2009 Rebecca Allen OC Register 625 N. as acknowledged by Dr. and lack of resources.Hands&Hearts Pitch Letter AR TS for February 28. Daniel. CA 92701 Ms. former chairman of youth services for Kiwanis Club of Santa Ana. "TheheHE CHILDREN'S PLACE TO CREATE” 80 . Hands & Hearts for Arts Daniel Alverez has noticed a tremendous improvement in his six-year-old autistic daughter’s ability to perform everyday tasks since they joined Hands & Hearts for Arts 18 months ago. Not enough children in our community have the opportunity to participate in artistic programs due to state budget cuts. In order to better accommodate our services. is able to utilize the center. Hands & Hearts for Arts provides children and their families with affordable artistic programs in a safe community environment. These programs offer therapeutic benefits and learning opportunities for those who may not have access to them elsewhere. However. with local businesses and current members in an effort to raise funds for the purchase of a new facility center. suffering from less intense autistic episodes. financial situations. Through the generous support of businesses in the community. the center’s success and expansion calls for an improvement in the center’s facilities.m.

We look forward to having you as a guest at our event. Ana Jimenez-Hami Founder and Executive Director "TheheHE CHILDREN'S PLACE TO CREATE” 81 .) Hands&Hearts AR TS for We hope that you are interested in this story and are able to attend the event. Dr. Please feel free to contact me for more information. we have included some background materials on Hands & Hearts for Arts and a brochure detailing our programs. Sincerely.Pitch Letter (cont. Children from the center will sing and their artwork will be auctioned off. If you choose to cover the story. Thank you for your consideration. For your convenience. be sure to bring a photographer as there will be valuable photo opportunities.

Copy Outline: Public Service Announcement

Hands&Hearts

AR TS

for

Key public: Potential donors
Secondary public: Potential volunteers
Action desired from publics: The primary action desired is to insight donors to contribute to the center, either monetarily or in-kind. The secondary action desired is spreading
awareness of the center.
How the action ties into the public’s self interest: Potential donors will be able to have
a plaque in their business or office stating that they are a supporter of Orange County
Hands and Hearts for Arts, which has the potential of creating more business for them.
Potential volunteers can use this experience on their college applications or resume.
Overriding message and tone: Upbeat and full of the children’s energy. The idea is not
to manipulate or guilt donors, it’s to show them the life that’s in these children and how
much the center means to them.
Format: Start out with a montage of the children interacting at the center, doing art,
dancing, performing. There will be a voice over explaining what the center is, various
programs offered and how people can help. There will be a short interview with Dr. Ana
Jimenez. At the end, a group of children will say, “Art for life!” and then the phone number, website and current address will appear on the screen.
Primary message: The children need and enjoy the art programs at the center. The current programs need to be expanded because of the number of children now attending the
center.
Secondary messages:

The children will be shown laughing, smiling and actively participating in

the various programs at the center.

The voice over will explain that because school programs have been cut,

many children aren’t able to take any sort of art classes.

Also, Dr. Ana Jimenez will discuss the importance of providing a well-

rounded education in the development of children.
"TheheHE CHILDREN'S PLACE TO CREATE”

82

Copy Outline: Public Service Announcement
(cont.)

Hands&Hearts

AR TS

for

Primary message: Donations and volunteers are always welcomed and appreciated.
The center in understaffed and needs more volunteers to participate and organize various
activities.
Secondary messages:

Dr. Ana Jimenez will explain that the center runs primarily off grants,

donations and volunteers.

At the current time, the center is hoping to acquire a new, larger building

because the programs are expanding and so are the number of families that

come to the center.

The montage will also show volunteers interacting with the children so

potential volunteers can see how much fun it is to work with the different

children at the center.
Primary message: Community involvement is vital, both in community business,
schools, and parents. When the community gets involved, that’s when we build strength
within each other.
Secondary messages:

In the PSA, we will show a wall with plaques of past and present donors

and businesses that support the center.

Dr. Jimenez will discuss the after school programs available and special

tutoring for all subjects, not just art.

Also shown in the montage will be children interacting with their parents

at the center, showing them drawings or taking a bow after a dramatic

performance.
Third-party influentials and how they will be used: There will be testimonials available on the website, which viewers will be directed to. When they clique on about us,
there will be a link of past donors and their quotes. I don’t want to include it in the PSA
because it will be too much. I want to focus on the children and showing what the center
is about.
Production format and length: Video recording, 120 seconds.
"TheheHE CHILDREN'S PLACE TO CREATE”

83

Copy Outline: Public Service Announcement
(cont.)

Hands&Hearts

AR TS

for

Production quantity: We will make about 20 copies to send out to the various channels.
We may be able to use email to transmit the video instead of making copies.
Specific media to receive spot: Local Orange County news stations, Los Angeles news
stations, San Diego news stations, public access channels and it will be posted on the
website.
Follow-up with media: Will call each news stations that we sent the PSA and follow-up,
answering any questions they may have and find out if they are interested in doing a story
on the center or putting our video on their news program.
Timeline/Deadline: January 14, 2009

"TheheHE CHILDREN'S PLACE TO CREATE”

84

I founded this organization in 2000 I the hopes of making a difference in my community. Jimenez-Hami Hello. A shot of about 50 children in front of HHA waving at the camera and saying in unison. As a not-for-profit. Interview with Dr. Ana Jimenez-Hami. So many children need after school programs because their parents need to work to support their families. Ana Jimenez-Hami. It is my belief that adding art into a child’s education helps them to become well-rounded successful individuals.Hands&Hearts Public Service Announcement AR TS for Opens with a montage of children dancing and playing instruments for 25 seconds. and you can to. Dr. HHA has many programs from infant and toddler early start to after school programs in music. Voiceover Hands & Hearts for the Arts is an Orange County based not-for-profit organization dedicated to education. The montage is accompanied by soft guitar music and a voice over. HHA 50 children stand in front of HHA Children Art for Life! "TheheHE CHILDREN'S PLACE TO CREATE” 85 . We make a difference at HHA. visual arts and dance. HHA has limited resources welcomes donors and volunteers. These children love to express themselves at the center and any help is greatly appreciated. founder of Hands & Hearts for Arts. president and founder for about 35 seconds. Hands & Hearts for the Arts gives the children in the Orange County community a place to go after school where they can get help with homework and learn valuable skills. My name is Dr. empowerment and therapy of children from many different walks of life. They are also exposed to many arts programs. which have been cut by our local public schools. “Art for life!” EXT.

org "TheheHE CHILDREN'S PLACE TO CREATE” 86 .) AR TS for Text on the screen at the end will read: Hands & Hearts for Arts 2215 N. CA 92706 (714) 547-5468 www. Broadway Santa Ana.Hands&Hearts Public Service Announcement (cont.handsandheartsforarts.

moving to a bigger building and serving more children. Expanding the programs. This will allow the center to continue to serve the families in the community. receive a plaque that they can hang in their office.m. healthy. Broadway Santa Ana. "TheheHE CHILDREN'S PLACE TO CREATE” 87 . the workforce and the world in general. Overriding theme/message or tone (including title or slogan): The theme of the event is expansion. Secondary messages: • Artist Ruben Ortiz-Torres will discuss how art impacted his life as a young child. How the action ties into the key public’s self interest: The goal of Hands & Hearts for Arts is to help educate children and turn them into successful. a Mexican photographer. Having a famous artist as the keynote speaker will add credibility to our event. Dr. productive adults. It is in the best interest of donors to help produce happy. Event date and time: Saturday. will emcee. president and founder. March 21. Event location: 2215 N. These adults will be giving back to the community. present and potential Action desired from public: To donate to Hands & Hearts for Arts. either monetary or in-kind donations. film and video maker.Hands&Hearts Copy Outline: Special Event AR TS for Key public: Donors-past. sculptor. Primary message: The center needs more funding form private donors to enable them in the acquisition of a larger space for the expanding clientele. The slogan for the event is “Art for life”. home or place of business. They will also. painter. Ana Jimenez. well-rounded people within their community. 2009 at 2 p. Keynote speaker: Ruben Ortiz-Torres. • He will also be donating a piece of art to the event that will be auctioned off to the highest bidder and the proceeds will go to Hands & Hearts for Arts. CA 92706-the current center.

Decorations/signage: There will be a banner that says “Art for Life” at the entrance of the center. the more children come there are that come to the center. This will help make them more likely to donate because they will be able to see first and how excited these children get about art and what it means to them. Secondary messages: • There will be a meet and greet with the potential donors and the children and their families. parents will have an opportunity to express their feelings about the center and how it has influenced their child’s life. lining the walls with their artwork. • This helps build their self-esteem and sense of responsibility to their cen ter and their community.) AR TS for Primary message: Keeping the community educated and well-rounded is a primary goal of Hands and Hearts for Arts. some of which will be auctioned off. As more schools cut their art programs. There will be cookies and cakes and coffee and tea for the donors and families. donors will be able to make direct contact with the children and ask them questions. • This sends the message that the children’s is just as valuable as Ruben Ortiz-Torres’s and their contributions to the center are valuable.Hands&Hearts Copy Outline: Special Event (cont. Third-party influentials and how they will be used: During the meet and greet with the children and their families. Primary message: A new building is needed to facilitate expanding programs and more children. • There will also be a short performance by the children in the performing arts and dance programs. The children will do most of the decorating. "TheheHE CHILDREN'S PLACE TO CREATE” 88 . Here. Secondary messages: • The children’s art that they have created will also be auctioned off with proceeds benefiting the acquisition of the new building. The children are just as important a part of our community as anyone else.

etc. Collateral materials and means of distribution: We will mail formal invitations to current donors. prominent Mexican artist. Event management checklist: Before the event: • Determine the goals and objectives • Identify the date and time • Identify location • Identify keynote speaker • Create budget As the event gets closer: • Form parents committee to help with the food/beverages. and families of the children.Hands&Hearts Copy Outline: Special Event (cont. is the keynote speaker. General invitations will be given out as flyers at the center. • Confirm the keynote speaker • Send out invitations • Contact the media • Prepare decorations • Organize auction • Get the children ready for their performance Day of the event: • Have staff/volunteer meeting • Decorate the center • Get children ready • Set up auction • Prepare keynote speaker "TheheHE CHILDREN'S PLACE TO CREATE” 89 . We will call the media and send them a feature release announcing the event. Ruben Ortiz-Torres.) AR TS for Invitation list: The OC Register will be invited to cover the story. General invitations will include potential and current private donors. local business owners and the keynote speaker. local business owners. decorations.

We will arrange for the keynote speaker in December 2008. volunteers and media • Collect and organize data for final meeting Timeline/deadline: The invitations will be mailed out at the end of January 2009. "TheheHE CHILDREN'S PLACE TO CREATE” 90 . keynote speaker. The media will be contacted about the event at the end of February 2009.) AR TS for Immediately after the event: • Do financial reconciliation • Perform post-budget performance review • Prepare list of thank you letters to donors.Hands&Hearts Copy Outline: Special Event (cont.

2009. after school music. Ana Jimenez-Hami at (714) 547-5648 or go to www. “It was the only way I could express my sorrows. expressive art therapy and performing arts. Calif. dance.000. It has many programs including preschool programs. It was my only emotional outlet. Jimenez-Hami. HHA successfully raised over $10. The children got up on stage to display their art as it was being auctioned off to the highest bidder.” The event also featured Dr. which Dr.” said Dr. homework support and family counseling.” Ruben said. He discussed what an integral role art played in his life growing up and how it helped him get through hard times. Dr. please contact Dr. An auction of the children’s art. Hands & Hearts for Arts focuses on children with special needs. “It was the one thing they couldn’t take away from me. founder and president of Hands & Hearts for Arts as the emcee for the afternoon. a prominent Mexican painter. at-risk youth and typical children. The children of Hands and Hearts It was a full house as Ortiz-Torres gave a touching porfor Arts at Saturday’ s fundraiser. as well as a generously donated piece by Ortiz-Torres.Special Event Hands&Hearts AR TS for Arts for Life by Nicole Riedman SANTA ANA. For more information on Hands & Hearts for Arts or to make a donation. "TheheHE CHILDREN'S PLACE TO CREATE” 91 . Jimenez-Hami founded Hands & Hearts for Arts in 2000 with her mission being to give children every opportunity that they deserved. visual arts. “I wanted to make the community a better place and where that starts is with our children. speaking of growing up in a very poor household. trayal of his childhood in Mexico. Ana Jimenez-Hami.—Ruben Ortiz-Torres.org. photographer and sculptor was the keynote speaker at a fundraiser for Orange County based not-for-profit Hands & Hearts for Arts on Saturday. Jimenez says will go towards a new building and expanding the current programs.handsandheartsforarts. March 21. was the highlight of the event. It also provides programs for literacy. At the end of the afternoon.

Hands&Hearts AR TS for APPENDIX "TheheHE CHILDREN'S PLACE TO CREATE” 92 .

youth. It’s more of a history or accomplishment rather than a vision. multilingual. and then they close it with the approach. The goal to empower children and youth is a bit redundant. I would just cut it down to youth. and also the wrong use of capitalization. It is also too lengthy of a sentence. not because of what they have already done.” This is unnecessary. It’s simple and straight to the point. It is kind of random and the use of it does not make the vision (which is not really a vision) seem professional. because it also includes children. The mission should be an overall idea. art-based programs. The services they provide are the means to fulfilling their mission. their organization exists because of their mission. If anything. This was found on the Hands & Hearts for Arts Web site. This is not a title or an award that they’ve received. The mission part is a bit too specific. What also confuses me is the use of capitalization for the “First Therapeutic Arts Center. Our goal is to empower children. including those with special needs or who are at risk. Our approach is to integrate the arts with educational and therapeutic resources and services. not the services they provide. However. and their families. The fact that this is also listed first on the mission and vision page shows that they are very proud that they have made this accomplishment. in my opinion. Hands & Hearts for Arts Mission: Our mission is to provide comprehensive multicultural. they should also put what they aim to do first. First and foremost. This is the how and the means of achieving their goal. First of all. to realize their fullest potential. The mission statement itself is pretty straightforward.Hands&Hearts Mission Statement AR TS for Hands & Hearts for Arts Vision: Hands & Hearts for Arts is the First Therapeutic Arts Center in Orange County to offer a comprehensive multicultural/bilingual arts curriculum and therapeutic programs especially designed for children with special needs & at-risk youth from ethnically and linguistically diverse backgrounds. the vision isn’t really a vision at all. rather than what they have accomplished. It could easily be broken up into two sentences. Then the use of “&” also confuses me in the middle of the sentence. They start out with their mission and their goal. "TheheHE CHILDREN'S PLACE TO CREATE” 93 .

including those with special needs or who are at risk. Our approach is to integrate the arts with education and therapeutic resources and services that allow children to realize their full potential.Hands&Hearts Mission Statement (cont.) AR TS for Revised Mission: Our mission is to empower youth and their families. Hands & Hearts for Arts is the first therapeutic arts center in Orange County to offer a comprehensive multicultural and bilingual arts curriculum and therapeutics programs. These are specifically designed for children with needs and at-risk youth of ethnically and linguistically diverse backgrounds. to reach their fullest potential through comprehensive multicultural and multilingual art-based programs. "TheheHE CHILDREN'S PLACE TO CREATE” 94 .

This requires fundraising. but not for administrative salaries. is high on the list of priorities. not only of the literal space. they will need more funds. Universally. a member of HHA board of directors. This leads me to the lack of administration. Jimenez-Hami wearing many hats within the organization. It was appropriate when the center began in 2000. Since its inception. it was agreed that the center has played an invaluable roll in its community and expanding its services is a necessity. Most staff members and volunteers at HHA are not technologically educated and suggest classes will help with computer literacy. This will help the organization receive more grants and funding as well as let the community know of their expanded services. donors and parents would like to see more programs for older children. marketing and PR efforts. but services have expanded and the name should reflect that transformation. Expansion. Many grants will pay for teacher’s salaries. A new building is also on the forefront. founder. This results in Dr. the name of the organization needs to be updated. There was a great deal of consistency in the opinions of various publics in terms of where the center needs to improve and why it is important to the community of Santa Ana. blogs and general exposure will help them maintain relationships and create increased visibility outside the Santa Ana community. Dr. the center has grown from helping special needs children. stressed the need for increased technological communication strategies.Hands&Hearts Research Summary AR TS for The combined research interviews of the group were very telling for Hands & Hearts for Arts. would like to relocate the center to a larger building in the artists district of Santa Ana. Finally. which the center also requires. Ana Jimenez-Hami. which will help enable the program expansion mentioned previously. Marion Renk-Rosenthal. but of the programs. to serving typical children and at-risk youth. ages four to seven and the administration. the center targets children. To enable the acquisition of this new building. Jimenez-Hami told our group that the lack of administration is due to grant restrictions. Presently. Better websites. "TheheHE CHILDREN'S PLACE TO CREATE” 95 . Dr.

18. 11. 3. 2. 13. Art Therapy Students Local churches Girl Scouts in Orange County Boy Scouts in Orange County Board of Directors CHOC hospital Hospital patients in Orange County Friends of those who attend Orange County art schools American Art Therapy Association Orange County artists "TheheHE CHILDREN'S PLACE TO CREATE” 96 . 17. 22. 10. Art Institute College students d. 23. Chapman University students b. 4. 5. 24. Orange County families with young children Low-income. 14. 8. 6. Santa Ana College students c. 9. ethnic minority parents Current donors Past donors Potential donors Local businesses Current volunteers Families currently served Art teachers in Santa Ana Elementary Schools in Santa Ana Middle Schools in Santa Ana High Schools in Santa Ana City of Santa Ana Orange County college students a.Hands&Hearts Preliminary Identification of Publics AR TS for 1. 12. 7. 15. 20. 21. 16. 19.

000 children per year Community oriented Local interest in the arts Family members and friends of participating members Art industry "TheheHE CHILDREN'S PLACE TO CREATE” 97 .Preliminary Identification of Resources Hands&Hearts AR TS for 1. 10. Santa Ana building Volunteers Staff Community oriented Multilingual and multi-ethnic orientation Recognizable donors Visibility through website. 4. 8. 2. 11. 5. blog. 3. and Youtube account Serve 1. 6. 9. 7. 12.

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