ADDITION NUTRITION

OUGD601: CONTEXT OF PRACTICE 3

ANTHONY WHITE

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AN Natural Green
C:54 M:0 Y:56 K:0
R:132 G:196 B:141
84c48d

AN Emerald Green
C:92 M:51 Y:55 K:57
R:6 G:60 B:64
053b3f

BEBAS NEUE 36pT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Helvetica Neue Roman 14pt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2
34567890
Helvetica Neue Medium 14pt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1
234567890

AN Off White
C:4 M:1 Y:2 K:0
R:247 G:249 B:249
f7f9f9

The brand assets for Addition Nutrition, which
consist of refreshing gender neutral greens and
an off white. Avoiding colours which may suggest
gender segregation.
To versions of the logotype, in two different
colours, which allows diversity across a range of
backgrounds. The ‘tub and scoop’ symbol in the

ADDITION NUTRITION

OUGD601: CONTEXT OF PRACTICE 3

ANTHONY WHITE

BRAND ASSESTS

centre of the logo can be isolated and used as a
separate entity if required.
The typefaces selected contain clean san serif
fonts, which lack decoration. They have been
selected to maintain the consistent gender neutral
design which runs throughout the brand’s identity.

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The supplement packaging avoids the use of
fitness models and sponsored athletes. Doing
this removes the false promises of the product.
These product are to repair defiencies within the
diet - not steroids. No obsucre dialoguge is being
used to promote the product, only the supplement
name and relevant information. Keeping it plain
and simple, promoting the product for what it is
ADDITION NUTRITION

and it’s core functions and it’s nutritional benefits.
Rather than suggesting instant mass or overnight
shredding weight loss.
The supplements also come with a small leaflet
which contains extended information on the
products. To educate the consumers about the
supplement and it’s effects.

OUGD601: CONTEXT OF PRACTICE 3

ANTHONY WHITE

THE PRODUCT

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A digital ad campaign has been created to
promote the supplements. As part of the ad
campaign no models have been used. The aim is
to promote the supplements for what they can do,
rather than delivering almost impossible promises.
The campaign takes place in the form of a video,
which can be altered to fit almost any application.
ADDITION NUTRITION

Throughout the video the brand colours have
been used, to maintain the gender neatrality
which runs at the core of the brand, whilst also
promoting ‘natural’ fitness with the fresh greens.
The style of animation used is fluent and friendly,
whilst also, avoiding sharp movments of over the
top effects. Reflecting the brand; simple.

OUGD601: CONTEXT OF PRACTICE 3

ANTHONY WHITE

DIGITAL AD CAMPAIGN

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