A: James Bellini, Business Futures Analyst

B: Martin Stiven, Vice president of business for Orange
C: Alex Evans, Editorial Director NBA
H: Today we’re going to be looking back ……… …… …… 10 years of business and looking
ahead to the next 10 years, and using the National Business Awards to help us track what
business success looks like
Titles
H: Hello and welcome to the program, I’m Jayne Constantinis. The National Business Awards
in partnership with Orange are now in their 10th year. As we celebrate this notable
anniversary we’ll be looking back at the importance of these awards to the business
community and discussing how business has changed in the past 10 years. We’ll also be
…………… a look ………… to some of the possibilities for the next 10 years. I’m joined
here in the studio by Martin Stiven, Vice President of Business for Orange and James Bellini,
a notable business futures analyst. Thank you for joining me today. Now some research was
conducted just last week ………….. previous winners of the awards. It takes a look at
business trends and asks what changes to these trends we might expect over the next 10 years.
James, let me start with you, you spend your working life looking at the future and
anticipating what might happen. What did you …… …… the research and the responses in it?
A: First thing is that we are obviously now looking over the next 5-10 years for a big
recovery in the UK economy, UK PLC, if you like and one of the findings in the report which
looked at past winners of this award was actually they’re remarkably optimistic over 75%
said they’re going to see some strong ……………… or whatever. Quite a large proportion of
them say they expect those companies to be 100% bigger by 2020 / 21 so they’re pretty
optimistic bunch. I found that a bit surprising. The ………………. was a lot of them, more
than half said it’s going to be a ………… environment to start up a business in the next few
years. Not difficult to see why, money’s pretty ……………, banks for various reasons we all
know about are going to be ………………. …… lend to small start-ups and start-ups need to
……….. finances, it’s the lifeblood of a new business so it’s going to be tough. The good
news is the technologies are going to be there so they can seize the advantage.
H: And Martin as vice-president for business with Orange what do you find most interesting
in the research findings?

B: There are a couple of things for me that were particularly interesting and certainly mirrors
the trends that we’re seeing as a business, and that is that more and more businesses, in fact I
think it was ¾ of businesses said that they could see that remote working would become the
way that they would be doing business more and more, allowing employees to work from
home or work more flexibly and of course the technology that ……………all of that is now
more and more available, so we’re taking advantages of those trends.
H: You’ve both mentioned the word technology at the beginning of your answers. Is
technology the key to the future of business, and how is more technology compatible with a
healthy work / life balance?
A: That’s exactly the point, as the research showed a large number of those polled did say that
they expected business to be more remote, more virtual …. …. …… … …….., but when they
were asked what the reason for that would be a large number of them, particularly women
actually said that it’s because it would create a better work / life balance, but a more efficient
and cost effective business, a better work / life balance, so it’s very strong up there and that’s
not technology, that’s an attitude.
H: But does technology make us more efficient?
B: Well I think technology has the capability of making us more efficient and I think what –
you know the trick to making it successful, absolutely is to get the cultural piece that fits
around the technology to work more effectively so that actually we’re thinking about people,
we’re thinking about their working environment, and we’re really leveraging the abilities of
modern IT and networks to deliver those sorts of solutions
H: But presumably only certain types of businesses can ……….. with this remote working or
the virtual office that you’re talking about?
A: Yes and no I mean the important thing about the awards that people should know is that
it’s not for companies putting rocket ships up into space and mining helium 3 on the moon
and all the rest of it, it’s about any company, and as past winners demonstrate quite clearly
you can be a toy company, you can be making umbrellas, if you can …………….these
modern technologies to become more efficient, to get to market more effectively, …….. …..
your customers more engagingly, then it’s going to be successful, so really awards like this
should say look, it’s for all businesses as long as you’re living in the modern era.

H: Is it cheaper to start up a business now? You know we keep coming back to technology. he made a million dollars – it cost him nothing. and you know you can think of something that we call Pocket Landline where you know very very small businesses can publish a number of fixed telephone numbers that simply forward to their mobile phone while they’re ……….. could you about the start-ups. …… ……. I think that James made the point about finance. He said it came to me one night when I was sleeping and thinking about life in general.. so they can make . of technology can probably start to have a business more easily than at any time in history if they can get the finance. lots of people coming out of university. ……… …. lots of people looking at this as an option to university. who I think with the …………. There was a famous case a couple of years ago.H: Just elaborate a bit for us. a guy called Alex Chew wanted to pay for his tuition fees and he invented something called the Million Dollar Home Page here in the UK ……… …. you actually do have to pay A: With modern technologies you can start with one. We said earlier it’s a tougher environment B: Yes H: For start—ups B: Yes I think that ……….. finance is becoming incredibly difficult to …….. I still think they’ll find a way through that. you know you can start out of a bedroom. the Million Dollar Home Page – he sold the pixels on a website page for a dollar a time. ……. a lot of existing businesses see that they can ……… …… of this recession and can really. you know really make some steps forward.. He invented it in his bedroom. some of it can be quite expensive A: Much cheaper and as you say Martin people think to start a business you have to get an office and get 20 people and pay the tax man and all the rest of it H: Well you do have to do that. since the bank crisis.. so I think many people who want to start a business can see there are some bigger barriers now than there were before.. it came to him so it doesn’t have to cost anything H: Certainly it is possible to appear to be a much bigger operation than you are from using technology B: Yes I think that’s a great point and certainly the sort of technologies that are available today.

It always comes down to execution combined with leadership Prof. I think they may well come out as quite strong this year. although I think it makes it all the more important to celebrate. and a very much more dynamic and innovative relationship and I think that the sense that in the past innovation has gone from the private to the public will be reversed. Over the next 10 years we’re going to see quite a different relationship between private and public sector organisations. it gives us an early sign of new businesses. CEO Wow! Stuff. A lot of food ……. new innovations that businesses are devising in the marketplace. clean technology. green technology. all areas that we’re actually quite strong in terms of manufacturing and technology in the UK. let’s take a look at a short video to see how leading business figures view the National Business Awards Video Footage Julie Meyer. 2010 winner and NBA Judge: Winning the award for innovation at the National Business Awards has really put us on a pedestal and said yes what . Dominic Swords. there and we’ll be back with more on the value of the awards in the second half of our program when James sadly will be leaving us but we’ll be joined by Alex Evans who is the editorial director of the National Business Awards. management teams and CEOs and companies which are executing their strategies extremely well. ………….themselves look like they’re a much bigger business. but clearly export markets are going to feature I think. CEO Ariadne Capital and NBA Judge: The National Business Awards are really the granddaddy of award schemes. I actually expect to find a few surprises in the awards in terms of the kind of sectors that businesses have been devising. spotlight and really reflect on success in those two sectors Richard North. they can use technology to really maximise you know their presence in the market H: Interesting. ways of finding growth in. First of all …………. As a judge in the National Business Awards I’ll be looking for really exceptional leadership. leadership qualities but also an understanding of how markets are developing and how they’re seizing those opportunities. there’s lots of award programs but because these are the National Business Awards these are the ones that people really look to and say well you know who has won and who has been nominated and what’s going on with the National Business Awards. new ventures. Looking at businesses over the last 12 months. and therefore it gives us a hint of what is coming round the corner.. wind energy. Economist and Co-Chair NBA Judging: I think the National Business Awards give us a real sense of where growth is coming in the market. and when you think of the web presence.

how you enter. welcome. So Alex let’s begin if you would by just – talk to us about the awards. and what they mean to the businesses that win them? . it’s the perfect opportunity to prove that you’ve gone one step beyond Caroline Jackson Levy.co. So now more than ever. And we were meant to be joined by previous winner Richard North who you saw in that VT just now but unfortunately due to unforeseen circumstances I’m afraid he can’t be with us.uk H: Welcome back. and also the number of organisations who have entered the National Business Awards has grown. go to NationalBusinessAwards. Martin’s now been joined by Alex Evans. UBM Awards: The National Business Awards have really evolved in the past 10 years since we launched them. regardless of how big you are as a business or how small you are as a business. it’s been the perfect circumstances for businesses to go one step beyond because they’ve had to. just go for it. As you can see while the video was running we’ve had a little bit of a reshuffle here in the studio. 15 products with that retailer which is multiple millions of dollars in sales for us. they’re digging deeper. even during the recession the National Business Awards saw an increase in the number of entrants from businesses around the country. all sizes wherever you are in the country. National Business Awards: The National Business Awards in partnership with Orange has always been an opportunity to shout about your success. and that’s opened up lots of doors for us. I’d encourage all businesses. Only a few months ago we were with a major retail customer in America and making a presentation right at the very forefront was this – look what we’ve won – today.these guys do is fabulous. very tough environment for business and it’s been in many ways the perfect storm for business. Editorial Director and Co-Chair of Judges. it is very innovative. a few months later we have a listing of 14. MD. both here in the UK but also internationally. and I think the reason for that is that there have been difficult times. So yes I’d advise anybody who is thinking of entering the awards. businesses want to be recognised. because they’ve had to save here and there. This part of the program we’re going to be talking about the awards themselves and remember you can put your questions to our guests here in the studio via the box underneath the screen and we’ll be dealing with those a little bit later. they’ve had to be more innovative to make up for fewer staff. If you get anything like the response that we’ve had you’ll be onto a winner Alex Evans. The gravitas and prestige of winning an award for organisations has really increased over that time. they’re becoming more innovative and entrepreneurial and they see the National Business Awards as a real platform to show off their success. Over the last 2 or 3 years it’s been a very.

you know what’s your sustainability strategy. how you led a strategy – it’s a really good review of what you’ve done over the last year and it’s a good way of finding out whether it’s better than other businesses H: So you’ve used the word excellence.uk or call 020 72348755 and it’s literally 10 or 11 questions about your business. I mean it’s a toy designer and a marketer and it’s innovative in those two ways. SMEs all the way to the FTSE 100. how you market your business. so it’s constantly nurturing ideas and supporting ideas and investing in them . all you have to do is to have been trading for 18 months. what’s your marketing strategy. having the creativity. having the ideas. and we’ve had some great examples and you saw Richard North of Wow! Stuff.and everybody can join in. whether that’s people or money or whatever. you just visit the website National Business Awards. they actually won the Orange Innovation Award last year ahead of a FTSE 100 company. actually you can enter the same category of award and you can try and win that award to show what you’ve done against the. so what have you done to innovate. how you nurture innovation. accountable for the last 18 months.co. against the other guys. What sort of qualities are the judges looking for? B: Well the interesting thing about the awards is there are 17 categories so everything that you can think about in the way that you normally run your business. you know there’s the Orange Innovation Award that recognises that. innovating across process or coming up with good ideas and making them happen in a better way than their competitors. so in the excellence as in defined over the last year for example was making up for that lack of resource. with less resource than people had. Dissecting it in terms of how you deal with customers.C: Ok the National Business Awards were created in 2002 and the fundamental idea was to recognise excellence in business across the private and the public sector. how do you go to market. it’s been a lot harder to go one step beyond but people have had to. certainly in the recession. so whether you’re the smallest business or the largest business. that’s a fairly generic term. but it’s created a culture of innovation within the business which spans every part of it. so it’s about real excellence across a number of categories . that’s the great news really H: So what was it that you recognised in Richard’s company? C: I mean excellence is fundamentally going one step beyond and I think over the last couple of years. in the same category. It’s very easy to enter. I think the really critical thing about this is that there is you know a very level playing field. from organisations ranging from start-ups. I think Wow! Stuff was a fantastic example of not just a business re-designing an industry.

lots of other businesses who are the same sort of size of you. Are there any other sort of more tangible benefits? C: I mean Richard North. that’s worth millions to his business. he said that in the VT earlier on I mean he presented to a retail partner. Why should businesses. you can network with lots of business leaders. impress new partners. you know that you are. you come to the final in London. I mean Alex and I were . great things you’re doing which in its own way works to sort of reinforce those things back to your employees. you know that was 14 products in a retailer. especially small businesses consider applying? B: I think there are a number of reasons really and I think if you talk to the businesses that have applied. So yes there is some effort to put in. or potential one in the States. even find investment. what you discover is that just the process of applying in itself is quite a rewarding one because what it actually does. and at the time of his presentation he mentioned the fact that he was a winner of a National Business Award and he won that contract. and so this isn’t something that’s given lightly. and obviously networking at the event. and you know even talking about funding from banks. he says “will entering the National Business Awards really make a difference to my business?” So you’ve mentioned marketing opportunities. it’s not going to persuade a bank but it’s certainly going to make the bank – H: Look more favourably C: Look more favourably because you’ve got a business plan and you’ve made it work H: Yes B: I think I’d just add to that to say that the National Business Awards is seen as the Oscars of the business world. I think it’s like anything. but if you do apply then absolutely there are benefits all the way through I think H: Ray Thomas in fact has touched on that. we kept it as simple as possible but if you do apply I mean you’ve got to be in it to win it as they say.H: I mean it’s nice to have awards but it can sometimes be quite onerous and you say it’s only a 10 question form but I bet it takes more than 10 minutes to fill in. it’s what you do with it that counts and I think some winners and even finalists have used their recognition to impress new clients. I think then when you enter the awards and you get shortlisted. the process forces you to write down all the big. it’s a great evening and you know if you’re the winner then of course you can use that award to market yourself and to build your reputation in the market.

dot coms. I think 10 years ago there was certainly more dot coms. and we kind of hit recession but what we are seeing is a renaissance in the dot come. the entry form now has more guidance on what the judges are looking for so there’s less space to . I think it’s reading the question. so again Orange leader of the year last year was Dyson. I think there does seem to be a reflection of the economy of time. or a few good ideas and has delivered on the world stage H: Very specific question from Jean Simpson – “if you entered in the past can you enter the competition again?” C: Yes H: Yes. we’re seeing a burgeon in e-commerce. but not too much detail.there in the Gherkin last year judging some of the awards. A little bit on the submissions. simple answer. what would you say? C: I don’t know I mean detail is good. they’re very highly regarded across the whole of business. but also FTSE 100s. companies like ASOS coming through. good. but we’re also seeing the Renaissance of manufacturing as well. to schools. so think about all of those great things that you’ve done. I think sometimes it’s too easy to cut and paste the website and stick it in an entry form. think about all of the unique things that you’ve done and don’t underestimate the power of the things that you have done and think about the questions really carefully. these are incredibly thorough and serious awards. police forces. Yes I think put as much detail in as you can that you think is going to be relevant. people are asking some detailed questions about how much detail you need to put into the submissions. which shows again a small business in South West that’s taken a very good idea. there was some construction businesses doing very well. I don’t know Alex. so to put that stamp on your letterhead H: Yes third party endorsement is important yes B: Is truly impressive H: Rebecca Lewis has sent a question in -“have you seen a difference in the types of businesses winning awards over the past 10 years?” C: Certainly I mean we get entries from local authorities. healthcare trusts. manufacturing companies. now we’ve almost come full circle with that. how can you make your business stand out against the competition B: Yes it sounds like my son applying for university this does.

and I think judges and Martin’s been a judge as well. £190 H: £190. But at the other end of the scale. I mean Co-operative group for example. things will stand out so present the stand-out pieces B: Yes what is it that you’ve done differently since 2 years ago. they want a picture painted about the business and I think it’s that process of reviewing what you’ve done. So it’s a fee. I mean a huge business. they want a story. the CEO is always the best representative. 14 billion turnover. what was your strategy. what did you do and you know can you say what the 5 bullet points are and if you can then you can tell a story around that H: It’s interesting that you say the process of filling out the form is quite useful as a business exercise isn’t it. can you tell us about a couple? C: Yes I mean Wow! Stuff again is a really good example of someone that knew exactly how he’d been successful but presented it in a very dynamic way and again the process of the National Business Awards is before the short-listing stage it’s on the entry form but after that you present live to a panel of judges.waste. what stands out about that business is it’s obviously commercially successful but it’s embraced sustainability and ethical practice and it showed how that’s worked in the business world and I think that’s an inspiration at the very top end of business in the same way that an SME that innovates is an expression of that business H: As you say it’s a story isn’t it? C: Yes H: James London – “Is there a fee for entry?” C: Yes. so the MD. what was the thing that you spotted that you needed to do. entry form and then live presentation C: Yes . Dragon’s Den style so again it’s definitely good to send someone who’s going to engage with those judges and know the business inside out. because you should be able to do the whole thing in 5 bullet points or 15 seconds shouldn’t you? B: Indeed. indeed H: So are those the entries that have really stood out for you in the past few years.

At the end of the day it was a very strong feel but the Wow! Stuff actually stood out on that one for us H: And just to answer finally. you know because you know come to that environment and bring what you’ve got. 4 million.H: That’s basically the process is it? B: Yes if you’re short-listed then it’s live presentation.uk. you can apply and you should apply and there’s lots of great examples of smaller businesses who have used that to win the awards and to move on H: Excellent. Bye bye . go to the website which isNationalBusinessAwards. any category of business of any size. thank you for watching. who could tell the story so there was some really innovative ways that we saw people present. Good luck. thank you very much for coming in to talk to us about the Awards and if you’re thinking of entering then you can. bring some visual aids you know we’ve seen all sorts of different – C: Naked Wines was very good because they bought wine so that was – H: That’s called bribery isn’t it that’s different B: Well Naked Wine were very good last year in the Innovation Award because what they actually did was they brought a wine producer all the way from Peru. no I mean in our SME category it’s up to 25 million turnover but we have 5 million. Peter Wilson from Beckenham – “is there a minimum or maximum size of business eligible to enter?” C: Not at all. Sadly we’re out of time.co. bring some things that you’re making. yes H: I hear people cringing all over the country at the prospect of doing that B: It’s a great opportunity. I’m afraid we’re out of time. 3 million entering that category B: I think I really want to emphasise these awards are for everybody.

We’ll also be taking a look forward to some of the possibilities for the next 10 years. Editorial Director NBA H: Today we’re going to be looking back over the last 10 years of business and looking ahead to the next 10 years. host A: James Bellini. money’s pretty tight. Quite a large proportion of them say they expect those companies to be 100% bigger by 2020 / 21 so they’re pretty optimistic bunch. I found that a bit surprising. more than half said it’s going to be a tough environment to start up a business in the next few years. if you like and one of the findings in the report which looked at past winners of this award was actually they’re remarkably optimistic over 75% said they’re going to see some strong growth or whatever. let me start with you. James. Not difficult to see why. What did you make of the research and the responses in it? A: First thing is that we are obviously now looking over the next 5-10 years for a big recovery in the UK economy. a notable business futures analyst. you spend your working life looking at the future and anticipating what might happen. Vice President of Business for Orange and James Bellini. I’m joined here in the studio by Martin Stiven.H: Jayne Constantinis. it’s the lifeblood of a . The National Business Awards in partnership with Orange are now in their 10th year. and using the National Business Awards to help us track what business success looks like Titles H: Hello and welcome to the program. I’m Jayne Constantinis. banks for various reasons we all know about are going to be reluctant to lend to small start-ups and start-ups need to seek finances. Now some research was conducted just last week among previous winners of the awards. Thank you for joining me today. UK PLC. As we celebrate this notable anniversary we’ll be looking back at the importance of these awards to the business community and discussing how business has changed in the past 10 years. The downside was a lot of them. It takes a look at business trends and asks what changes to these trends we might expect over the next 10 years. Vice president of business for Orange C: Alex Evans. Business Futures Analyst B: Martin Stiven.

and that is that more and more businesses. that’s an attitude H: But does technology make us more efficient? B: Well I think technology has the capability of making us more efficient and I think what – you know the trick to making it successful. if you can harness these modern .new business so it’s going to be tough. a better work / life balance. particularly women actually said that it’s because it would create a better work / life balance. but when they were asked what the reason for that would be a large number of them. The good news is the technologies are going to be there so they can seize the advantage H: And Martin as vice-president for business with Orange what do you find most interesting in the research findings? B: There are a couple of things for me that were particularly interesting and certainly mirrors the trends that we’re seeing as a business. H: You’ve both mentioned the word technology at the beginning of your answers. we’re thinking about their working environment. but a more efficient and cost effective business. absolutely is to get the cultural piece that fits around the technology to work more effectively so that actually we’re thinking about people. allowing employees to work from home or work more flexibly and of course the technology that underpins all of that is now more and more available. so we’re taking advantages of those trends. it’s about any company. and how is more technology compatible with a healthy work / life balance? A: That’s exactly the point. more virtual in years to come. as the research showed a large number of those polled did say that they expected business to be more remote. and we’re really leveraging the abilities of modern IT and networks to deliver those sorts of solutions H: But presumably only certain types of businesses can thrive with this remote working or the virtual office that you’re talking about? A: Yes and no I mean the important thing about the awards that people should know is that it’s not for companies putting rocket ships up into space and mining helium 3 on the moon and all the rest of it. so it’s very strong up there and that’s not technology. and as past winners demonstrate quite clearly you can be a toy company. in fact I think it was ¾ of businesses said that they could see that remote working would become the way that they would be doing business more and more. you can be making umbrellas. Is technology the key to the future of business.

he made a million dollars – it cost him nothing. you know you can start out of a bedroom. the Million Dollar Home Page – he sold the pixels on a website page for a dollar a time. so really awards like this should say look. He invented it in his bedroom. so I think many people who want to start a business can see there are some bigger barriers now than there were before. There was a famous case a couple of years ago. could you about the start-ups. lots of people looking at this as an option to university. I think that James made the point about finance. finance is becoming incredibly difficult to get hold of since the bank crisis. We said earlier it’s a tougher environment B: Yes H: For start—ups B: Yes I think that whilst a lot of existing businesses see that they can grow out of this recession and can really. it came to him so it doesn’t have to cost anything H: Certainly it is possible to appear to be a much bigger operation than you are from using technology . who I think with the advent of technology can probably start to have a business more easily than at any time in history if they can get the finance H: Is it cheaper to start up a business now? You know we keep coming back to technology. I still think they’ll find a way through that. to get to market more effectively. a guy called Alex Chew wanted to pay for his tuition fees and he invented something called the Million Dollar Home Page here in the UK by the way. then it’s going to be successful. you actually do have to pay A: With modern technologies you can start with one. some of it can be quite expensive A: Much cheaper and as you say Martin people think to start a business you have to get an office and get 20 people and pay the tax man and all the rest of it H: Well you do have to do that. lots of people coming out of university.technologies to become more efficient. it’s for all businesses as long as you’re living in the modern era H: Just elaborate a bit for us. He said it came to me one night when I was sleeping and thinking about life in general. you know really make some steps forward. deal with your customers more engagingly.

new ventures. green technology. and when you think of the web presence. A lot of food for thought there and we’ll be back with more on the value of the awards in the second half of our program when James sadly will be leaving us but we’ll be joined by Alex Evans whose the editorial director of the National Business Awards. CEO Ariadne Capital and NBA Judge: The National Business Awards are really the granddaddy of award schemes. management teams and CEOs and companies which are executing their strategies extremely well. It always comes down to execution combined with leadership Prof. so they can make themselves look like they’re a much bigger business. they can use technology to really maximise you know their presence in the market H: Interesting. there’s lots of award programs but because these are the National Business Awards these are the ones that people really look to and say well you know who has won and who has been nominated and what’s going on with the National Business Awards. I think they may well come out as quite strong this year. but clearly export markets are going to feature I think. Economist and Co-Chair NBA Judging: I think the National Business Awards give us a real sense of where growth is coming in the market. Looking at businesses over the last 12 months. Over the next 10 years we’re going to see quite a different relationship between private and public sector organisations. Dominic Swords.B: Yes I think that’s a great point and certainly the sort of technologies that are available today. all areas that we’re actually quite strong in terms of manufacturing and technology in the UK. new innovations that businesses are devising in the marketplace. leadership qualities but also an understanding of how markets are developing and how they’re seizing those opportunities. As a judge in the National Business Awards I’ll be looking for really exceptional leadership. although I think . ways of finding growth in. clean technology. I actually expect to find a few surprises in the awards in terms of the kind of sectors that businesses have been devising. and you know you can think of something that we call Pocket Landline where you know very very small businesses can publish a number of fixed telephone numbers that simply forward to their mobile phone while they’re out and about. and therefore it gives us a hint of what is coming round the corner. and a very much more dynamic and innovative relationship and I think that the sense that in the past innovation has gone from the private to the public will be reversed. wind energy. First of all though let’s take a look at a short video to see how leading business figures view the National Business Awards Video Footage Julie Meyer. it gives us an early sign of new businesses.

welcome.it makes it all the more important to celebrate. If you get anything like the response that we’ve had you’ll be onto a winner Alex Evans. spotlight and really reflect on success in those two sectors Richard North. a few months later we have a listing of 14. it’s been the perfect circumstances for businesses to go one step beyond because they’ve had to. they’re digging deeper. businesses want to be recognised. and also the number of organisations who have entered the National Business Awards has grown. just go for it.co. So now more than ever. And we were meant to be joined by previous winner Richard North who you saw in that VT just now but unfortunately due to unforeseen circumstances I’m afraid he can’t be with us. even during the recession the National Business Awards saw an increase in the number of entrants from businesses around the country. and that’s opened up lots of doors for us. go to NationalBusinessAwards. and I think the reason for that is that there have been difficult times. Editorial Director and Co-Chair of Judges. National Business Awards: The National Business Awards in partnership with Orange has always been an opportunity to shout about your success. This part of the program we’re going to be talking about the awards themselves and remember you can put . regardless of how big you are as a business or how small you are as a business. So yes I’d advise anybody who is thinking of entering the awards. both here in the UK but also internationally. it’s the perfect opportunity to prove that you’ve gone one step beyond Caroline Jackson Levy. very tough environment for business and it’s been in many ways the perfect storm for business. MD. 15 products with that retailer which is multiple millions of dollars in sales for us. Only a few months ago we were with a major retail customer in America and making a presentation right at the very forefront was this – look what we’ve won – today. CEO Wow! Stuff. Over the last 2 or 3 years it’s been a very. Martin’s now been joined by Alex Evans. it is very innovative. The gravitas and prestige of winning an award for organisations has really increased over that time.uk H: Welcome back. they’re becoming more innovative and entrepreneurial and they see the National Business Awards as a real platform to show off their success. they’ve had to be more innovative to make up for fewer staff. UBM Awards: The National Business Awards have really evolved in the past 10 years since we launched them. all sizes wherever you are in the country. 2010 winner and NBA Judge: Winning the award for innovation at the National Business Awards has really put us on a pedestal and said yes what these guys do is fabulous. I’d encourage all businesses. because they’ve had to save here and there. As you can see while the video was running we’ve had a little bit of a reshuffle here in the studio.

how you led a strategy – it’s a really good review of what you’ve done over the last year and it’s a good way of finding out whether it’s better than other businesses H: So you’ve used the word excellence. in the same category. I think the really critical thing about this is that there is you know a very level playing field. how do you go to market. how you market your business. having the ideas. having the creativity. I mean it’s a toy . they actually won the Orange Innovation Award last year ahead of a FTSE 100 company. and we’ve had some great examples and you saw Richard North of Wow! Stuff. Dissecting it in terms of how you deal with customers.and everybody can join in.co. It’s very easy to enter. and what they mean to the businesses that win them? C: Ok the National Business Awards were created in 2002 and the fundamental idea was to recognise excellence in business across the private and the public sector. whether that’s people or money or whatever.uk or call 020 72348755 and it’s literally 10 or 11 questions about your business. So Alex let’s begin if you would by just – talk to us about the awards. against the other guys. you know what’s your sustainability strategy. how you nurture innovation. with less resource than people had. from organisations ranging from start-ups. What sort of qualities are the judges looking for? B: Well the interesting thing about the awards is there are 17 categories so everything that you can think about in the way that you normally run your business. so what have you done to innovate. innovating across process or coming up with good ideas and making them happen in a better way than their competitors. certainly in the recession. accountable for the last 18 months. so whether you’re the smallest business or the largest business. that’s a fairly generic term. you know there’s the Orange Innovation Award that recognises that. how you enter. you just visit the website National Business Awards. so it’s about real excellence across a number of categories . SMEs all the way to the FTSE 100. I think Wow! Stuff was a fantastic example of not just a business re-designing an industry. what’s your marketing strategy. so in the excellence as in defined over the last year for example was making up for that lack of resource. it’s been a lot harder to go one step beyond but people have had to. actually you can enter the same category of award and you can try and win that award to show what you’ve done against the.your questions to our guests here in the studio via the box underneath the screen and we’ll be dealing with those a little bit later. that’s the great news really H: So what was it that you recognised in Richard’s company? C: I mean excellence is fundamentally going one step beyond and I think over the last couple of years. all you have to do is to have been trading for 18 months.

I think then when you enter the awards and you get shortlisted. you know that you are. he says “will entering the National Business Awards really make a difference to my business?” So you’ve mentioned marketing opportunities. So yes there is some effort to put in. I think it’s like anything. you know that was 14 products in a retailer. and you know even talking about funding from banks. but it’s created a culture of innovation within the business which spans every part of it. you can network with lots of business leaders. you come to the final in London. lots of other businesses who are the same sort of size of you.designer and a marketer and it’s innovative in those two ways. and at the time of his presentation he mentioned the fact that he was a winner of a National Business Award and he won that contract. and obviously networking at the event. so it’s constantly nurturing ideas and supporting ideas and investing in them H: I mean it’s nice to have awards but it can sometimes be quite onerous and you say it’s only a 10 question form but I bet it takes more than 10 minutes to fill in. it’s what you do with it that counts and I think some winners and even finalists have used their recognition to impress new clients. especially small businesses consider applying? B: I think there are a number of reasons really and I think if you talk to the businesses that have applied. what you discover is that just the process of applying in itself is quite a rewarding one because what it actually does. we kept it as simple as possible but if you do apply I mean you’ve got to be in it to win it as they say. impress new partners. the process forces you to write down all the big. Why should businesses. or potential one in the States. that’s worth millions to his business. great things you’re doing which in its own way works to sort of reinforce those things back to your employees. he said that in the VT earlier on I mean he presented to a retail partner. it’s not going to persuade a bank but it’s certainly going to make the bank – H: Look more favourably C: Look more favourably because you’ve got a business plan and you’ve made it work . even find investment. but if you do apply then absolutely there are benefits all the way through I think H: Ray Thomas in fact has touched on that. Are there any other sort of more tangible benefits? C: I mean Richard North. it’s a great evening and you know if you’re the winner then of course you can use that award to market yourself and to build your reputation in the market.

think about all of the unique things that you’ve done and don’t underestimate the power of the things that you have done and think about the questions really carefully. so again Orange leader of the year last year was Dyson. manufacturing companies. healthcare trusts.H: Yes B: I think I’d just add to that to say that the National Business Awards is seen as the Oscars of the business world. and so this isn’t something that’s given lightly. A little bit on the submissions. so to put that stamp on your letterhead H: Yes third party endorsement is important yes B: Is truly impressive H: Rebecca Lewis has sent a question in -“have you seen a difference in the types of businesses winning awards over the past 10 years?” C: Certainly I mean we get entries from local authorities. companies like ASOS coming through. there was some construction businesses doing very well. so think about all of those great things that you’ve done. people are asking some detailed questions about how much detail you need to put into the submissions. I think there does seem to be a reflection of the economy of time. or a few good ideas and has delivered on the world stage H: Very specific question from Jean Simpson – “if you entered in the past can you enter the competition again?” C: Yes H: Yes. I mean Alex and I were there in the Gherkin last year judging some of the awards. good. which shows again a small business in South West that’s taken a very good idea. what would you say? . they’re very highly regarded across the whole of business. but also FTSE 100s. and we kind of hit recession but what we are seeing is a renaissance in the dot come. how can you make your business stand out against the competition B: Yes it sounds like my son applying for university this does. Yes I think put as much detail in as you can that you think is going to be relevant. to schools. we’re seeing a burgeon in e-commerce. I don’t know Alex. but we’re also seeing the Renaissance of manufacturing as well. police forces. these are incredibly thorough and serious awards. now we’ve almost come full circle with that. simple answer. I think 10 years ago there was certainly more dot coms. dot coms.

and I think judges and Martin’s been a judge as well. Dragon’s Den style so again it’s definitely good to send someone who’s going to engage with those judges and know the business inside out. £190 . they want a story. I think sometimes it’s too easy to cut and paste the website and stick it in an entry form. because you should be able to do the whole thing in 5 bullet points or 15 seconds shouldn’t you? B: Indeed. so the MD. what was your strategy. what stands out about that business is it’s obviously commercially successful but it’s embraced sustainability and ethical practice and it showed how that’s worked in the business world and I think that’s an inspiration at the very top end of business in the same way that an SME that innovates is an expression of that business H: As you say it’s a story isn’t it? C: Yes H: James London – “Is there a fee for entry?” C: Yes.C: I don’t know I mean detail is good. but not too much detail. 14 billion turnover. I mean a huge business. the entry form now has more guidance on what the judges are looking for so there’s less space to waste. what did you do and you know can you say what the 5 bullet points are and if you can then you can tell a story around that H: It’s interesting that you say the process of filling out the form is quite useful as a business exercise isn’t it. But at the other end of the scale. I think it’s reading the question. they want a picture painted about the business and I think it’s that process of reviewing what you’ve done. the CEO is always the best representative. indeed H: So are those the entries that have really stood out for you in the past few years. can you tell us about a couple? C: Yes I mean Wow! Stuff again is a really good example of someone that knew exactly how he’d been successful but presented it in a very dynamic way and again the process of the National Business Awards is before the short-listing stage it’s on the entry form but after that you present live to a panel of judges. what was the thing that you spotted that you needed to do. things will stand out so present the stand-out pieces B: Yes what is it that you’ve done differently since 2 years ago. I mean Co-operative group for example.

any category of business of any size. I’m afraid we’re out of time. 4 million. no I mean in our SME category it’s up to 25 million turnover but we have 5 million. Sadly we’re out of time. thank you for watching. Good luck. bring some visual aids you know we’ve seen all sorts of different – C: Naked Wines was very good because they bought wine so that was – H: That’s called bribery isn’t it that’s different B: Well Naked Wine were very good last year in the Innovation Award because what they actually did was they brought a wine producer all the way from Peru. entry form and then live presentation C: Yes H: That’s basically the process is it? B: Yes if you’re short-listed then it’s live presentation.co. go to the website which isNationalBusinessAwards. you can apply and you should apply and there’s lots of great examples of smaller businesses who have used that to win the awards and to move on H: Excellent. bring some things that you’re making. yes H: I hear people cringing all over the country at the prospect of doing that B: It’s a great opportunity. 3 million entering that category B: I think I really want to emphasise these awards are for everybody.H: £190. Peter Wilson from Beckenham – “is there a minimum or maximum size of business eligible to enter?” C: Not at all. who could tell the story so there was some really innovative ways that we saw people present. Bye bye .uk. you know because you know come to that environment and bring what you’ve got. So it’s a fee. At the end of the day it was a very strong feel but the Wow! Stuff actually stood out on that one for us H: And just to answer finally. thank you very much for coming in to talk to us about the Awards and if you’re thinking of entering then you can.