Spring Conference 2015

Minnesota Festivals & Events Association

March 5 & 6
The Inn on
Lake Superior

CONFERENCE
SCHEDULE
THURSDAY, MARCH 5
12 - 1 p.m.
Registration

1:15 - 2 p.m.
The Event Impact on Tourism
Presented by John Edman,
Explore Minnesota
Your festival has an overall impact on
Minnesota tourism. Learn the basic
steps to research and grow your
festival's audience through Explore Minnesota
and tourism groups.
2 - 3 p.m.
Who Doesn’t Love a Parade?
Presented by Ken Koch;
Business Resource Management
Who doesn’t love a parade? Perhaps
only the organizers! This highly
interactive session will give attendees plenty
of ideas and tools on how to manage a
successful parade. Using actual case studies/
and examples – including audience
experiences, we will look at the key items that
need to be considered and how to adequately
plan and execute your next parade.Topics will
include route planning, safety, and political unit
participation parameters.
3 - 3:15 p.m.
Break
“Speakers were applicable
to all events and festivals
of all sizes.”

2015

MNFEA

Duluth, MN

MinnesotaFestivals
Festivals&& Events
 EventsAssociation
Association
Minnesota

3:15 - 4:15 p.m.
Greening Your Event: Is Your
Event in Compliance With the
City’s Recycling Requirements?
Presented by Vince Vanella,
Vanella Group; Dot Belstler,
Twin Cities Pride Festival; AJ
Axtell, Western Lake Superior
Sanitary District
Is your event in compliance with
the city’s recycling requirements? A
panel of specialists and experienced
event planners will identify the
needs for meeting today's city
requirements regarding cardboard,
glass, aluminum and composting.
Staffing issues, signage requirements,
equipment needs, and permit processes will
also be covered.
4:15 - 5:15 p.m.
How to Plan for Murphy’s Law*
*Murphy’s Law: If something can
go wrong, it will…and usually at
the worst time.
Presented by Angela MensEastman, Events by Eastman
At the end of the session
participants will, understand how
social media can help during a disaster at an
event and why it is important, receive
resources that will allow event planners to
pre-plan for an emergency, understand what
questions the media will ask, receive and begin
to complete a Special Event Planning
Checklist, and understand the dynamics of
large crowds and how the layout of the site
can prevent bad things from happening at
your event.

5:15 - 6 p.m.
Break
6 p.m. - 8 p.m. +
Soiree
MNFEA will host the annual “soiree”
providing an opportunity to exchange ideas
with industry peers and enjoy some local fun!
More details to follow.

WHO ATTENDS?
From the CEO, to the event
planners, sponsors, volunteers
and vendors, everyone aims
to network and grow
professionally in the event field.
REGISTER NOW AT:
http://mnfea.com/annualconference
CONVENTION HOTEL
AND ACCOMMODATIONS
The Inn on Lake Superior
350 Canal Park Dr.
Duluth, MN 55802
RATES:

3/3/14 – 3/5/14: $99
3/6/14 – 3/7/14: $119
(extend your stay for the weekend!)

To book your stay call
888-668-4352
Please mention MNFEA
Or book online using password code:
37001478

For more information about MNFEA visit mnfea.com/events
or contact: info@mnfea.com

Spring Conference 2015
March 5 & 6
The Inn on
Lake Superior

CONFERENCE
SCHEDULE
FRIDAY, MARCH 6

6:30 - 8 a.m.
Continental Breakfast
for guests staying at The Inn on Lake Superior

8 - 9 a.m.
Creative Communication & the
Power of the Question
Presented by Samantha Bluhm,
Vibrant Health Family Clinics
Most bosses believe having the
answers to help solve conflict or
advance a mission is the key to success, but
the exact opposite may be true. What if
leadership was about becoming an effective
communicator by asking the right questions?
Become more successful with an easy-toincorporate process for asking the right
questions at the right time to produce
outstanding results.

2015

MNFEA

Duluth, MN

Minnesota Festivals &  Events Association

harnessed to encourage greater
participation. Most importantly, you'll look at
how to keep the spark alive in yourself and
remain fully engaged.
10:15 - 10:30 a.m.
Break
10:30 - 11:30 a.m.
Cash Management Workshop: Is
my cash management system
working? Am I losing money?
Presented by Randy Dewitz;
Fanfare Attractions, LLC
Learn best practices for setting up
event cash management systems.
Determine onsite cash services, create audit
systems, secure ATM's, create protocols for
your board and local police, select the right
volunteer program for cash movement as well
as a team in the count room during this
session focusing on making your event
economically efficient and safe.

9 - 9:15 a.m.
Break

11:30 a.m. - 12:30 p.m.
Lunch/MNFEA Annual Meeting

9:15 - 10:15 a.m.
The Spark
Presented by Carr Hagerman;
Emerging trends, economic
variables, demographic shifts and
new competitors will challenge
everyone in this business to stay relevant. In
order for your event or festival to stay
ahead of the game and continue to attract
visitors, it's critical that your boards, staff
and volunteers stay fully engaged. In this
session, you'll be challenged to think about
the nature of motivation.You'll consider how
storytelling and social media can be

All Dues-Paying Members of MNFEA are invited
to attend the Annual Meeting portion
of the 2015 Annual Conference; however,
cost of lunch will be billed separately if you are
not a paid conference attendee.

1:40 - 1:55 p.m.
Break
1:55 - 2:55 p.m.
Sponsorship Panel - Best Tactics
and Biggest Concerns
Presented by Jon Carlson,
Grandma’s Marathon; Danyl
Vavreck, MN State Fair
Proposals? Recaps? Media buys?
Booth space? B2B? VIP treatment?
What do sponsors look for in
today’s ever-growing field of
opportunities? This panel will look
to answer your questions on what sponsors
want and how you can help them love
sponsoring your event. Bring your questions.
We are looking for lively group participation
at this session!
2:55 - 3:15 p.m.
Questions and Closing Remarks

REGISTER NOW AT:
http://mnfea.com/annualconference

MNFEA Member: $98.00 (USD)
Current MNFEA discounted rate.

Nonmember: $124.00 (USD)
Conference Sponsorship

12:40 - 1:40 p.m.
Mindfulness Training
Presented by Samantha Bluhm,
Vibrant Health Family Clinics
Stabilize and quiet the chaotic mind
to manage stress, promote health
and be the most productive and
effective you.

Receive exposure for your organization.
$300.00 (USD)

Consider joining MNFEA
Membership reduces your conference
price and you'll receive monthly
events and programs for free.

For more information about MNFEA visit mnfea.com/events
or contact: info@mnfea.com

Spring Conference 2015
March 5 & 6
The Inn on
Lake Superior

SPEAKER
BIOS
AJ Axtell assumed the role of
Environmental Program Coordinator
of the Western Lake Superior
Sanitary District (WLSSD) in Duluth,
Minnesota, in May 2006, and is
responsible for developing and
implementing public education and
information strategies for WLSSD
recycling, waste management and
tour programs as well as assisting
with wastewater treatment and
pollution prevention programming,
customer
relations,
public
information and media relations. She
is a member of the Recycling
Association of Minnesota and
Business Networking International
(BNI), a highly successful business
networking organization that works
to connect businesses and individuals
throughout the community.
A native of Harbor Springs, Michigan,
Axtell holds a BS in Biology and
Chemistry minor and a M.S. in
Microbiology, both from Central
Michigan University, where she also
served as a Teaching Assistant for
microbiology
and
taught
microbiology laboratory sections.
She lives in Duluth, MN and enjoys
gardening and other outdoor
activities.
Dot Belstler started as the
Executive Director, and only
employee, of Twin Cities Pride in
2009. Specializing in community
relations and outreach, sponsorships
and volunteerism, she works with
the board of directors, 30 yeararound volunteer staff, and 300+
event volunteers to create one of
the largest annual GLBT Pride
celebrations in the country. Prior to
Pride, Belstler spent 14 years at RBC
Wealth Management in sponsorship
marketing and community affairs. She
also served as President of
Corporate Volunteerism CouncilTwin Cities and was a member of
the national CVC Advisory Council
for the Points of Light Foundation/
HandsOn Network. She holds an
MNPA degree from Metropolitan
State University and a BA degree
from the University of MN.
Samantha Bluhm is a selfproclaimed rule-breaker and round
peg in a square hole. She is the brand
manager for Vibrant Health Family

2015

MNFEA

Duluth, MN

Minnesota Festivals &  Events Association
Clinics; is a master certified life coach;
and holds a journalism and
marketing degree from the
University of Wisconsin – River Falls.
A high-energy, upbeat individual,
Samantha is an author, workshop
leader and speaker who encourages
people to find the powerful
perspectives in their parenting, their
organizations and their relationships.
She is an avid reader and writer and
is driven in the pursuit of excellence.
Her favorite writer is Seth Godin and
her personal philosophy is that life is
not a spectator sport. Samantha
enjoys travel, running, the great
outdoors, and the New York Yankees.
Jon Carlson is the current
Executive Director for Grandma’s
Marathon. Prior to that, Jon was the
Race Director for 10 years. Jon’s
involvement
with
Grandma’s
Marathon started as a member of
the Hospitality Committee and
Grandma’s Marathon Board of
Directors. An avid runner, Jon set his
PR in 1984 running a 2:45 marathon.
Jon retired from Minnesota Power’s
Human Resources Department in
2003 after 23 ½ years of service
where he was a Certified Benefits
Professional. Jon and his wife teach
Ballroom Dance at UMD (27 years).
Jon was a professional musician
playing with the UnColas (10 years)
who played at various venues
throughout the Midwest and
Canada. Jon is a husband and father
of two (14 year old daughter and 12
year old son). Jon is an avid golfer
and also runs 7 days a week.Jon is
past chair of the UMD Alumni Board
of Directors, YMCA Board of
Directors and currently is on the
UMD Alumni.
Randy Dewitz started Fanfare
Attractions, LLC in September, 1994,
providing management services for
the festival and event industry for
over 30 years. He manages the
Operations for Saint Paul Winter
Carnival, Cinco de Mayo- Westside,
Grand Old Day, Irish fair of
Minnesota and Twin Cities Pride
Festival. Randy received his Festival
Manager certificate in April of 1993.
He was the President of the
Minnesota Festivals and Events
Association (MNFEA) and has been
a long standing member of MNFEA
and the International Festivals and
Events Association.

Fanfare has significant experience in
working with cultural heritage
festivals and community based
events, as well as experience working
with City Governments, Non-Profit
Organizations
including
neighborhood organizations and
districts. Fanfare provides event
evaluations/analysis, development of
key partners and suppliers, and
access to a variety of resources for
your Festival.
John Edman, Director of Explore
Minnesota Tourism, is responsible for
the
development
and
implementation of statewide tourism
plans, policies and programs to
promote Minnesota as a tourism and
travel destination. He is the state’s
chief spokesperson for tourismrelated issues, and manages Explore
Minnesota
Tourism
with
approximately 60 full-time staff and
an annual budget of $13.9 million.
Edman has more than 25 years of
senior management, sales and
marketing experience in the leisure
and hospitality industry. Edman holds
leadership positions on a variety of
national and state groups including:
the National Council of State Travel
Directors Board; the U.S. Travel
Association; Great Lakes of North
America; the University of Minnesota
Tourism
Center;
and
the
Minneapolis/St.
Paul
Airports
Foundation. Prior to representing the
state’s tourism office, Edman served
as Director of Marketing for Carlson
Destination Marketing Services. He
was responsible for tourism
marketing programs for a wide range
of state and national tourism
destinations throughout the world.
Before Carlson Companies, Edman
served as Director of Mississippi
River
Country,
U.S.A.,
an
international regional marketing
organization, and as a marketing
manager for Enright and Associates,
a
national
marketing
and
management association firm.
Edman holds a Masters of Business
Administration degree from the
University of St. Thomas and a
Bachelor of Science degree from the
University of Minnesota. Edman is a
life-long resident of Minnesota and
lives in Stillwater. He is married with
two children and has vacationed in
Minnesota his whole life – he loves
the great outdoors, especially skiing,
fishing, golfing, biking, and all of the

diverse travel experiences that can
only be had in Minnesota.
Carr Hagerman Rather than
follow the path of the MBA into the
corporate world, Carr Hagerman
took his talent to the streets –
literally. Over 30 years ago he began
his career as a professional
improvisational street performer. As
such, he learned firsthand how to
focus and fully engage others
without scripts, plans or props. Over
the years, he's distilled these
experiences into simple insights and
practices that nearly anyone can use
to create greater engagement with
work, at home or in life.
For 18 years Carr has been a
successful business consultant,
speaker and lecturer, media producer
and leadership consultant. He is coauthor of the book “Top Performer,
a bold approach to sales and
service” (Hyperion/Time Warner)
and the new book "Learning To Fly"
(Ontend Press). He has delivered
engaging keynote presentations for
some of the world's most successful
brands, including Apple, Hilton
Hotels, American Express, Best Buy,
Johnson & Johnson, and many more.
Ken Koch, the CEO and lead
Business Consultant for Business
Resource Management, has been an
active community volunteer with
several organizations for over 20
years. In 2009, he assisted with the
planning and execution of the
Downtown
Minneapolis-hosted
Lions Club International parade with
over 8,000 participants from 100+
countries. Ken has been a Director
and Parade Official for Eagan’s July
4th Funfest for over six years, and is
also the organization’s Safety Officer.
Ken is also an active member of
Dakota
County
Emergency
Management, having provided
support to several races, events, and
parades throughout the County.
Angela Mens-Eastman has
worked for over 30 years in the field
of event planning. Angela is a
Certified Emergency Manager for
the State of Minnesota Department
of Homeland Security and is
currently consulting with Ramsey,
Washington and Carver Counties in
Emergency Management. She is also
the Event Coordinator for the City
of Stillwater for their large events.

She completed Disaster Event
Management Training through the
Center for Police Organizational
Studies in San Diego, CA and Event
Security Planning for Public Safety
Professionals through FEMA and the
Rural Domestic Preparedness
Consortium. Angela is a trainer for
the National Weather Service in
SkyWarn Weather Spotting. In her
spare time she spends time in
northern Minnesota with her
husband and kids or hacking her way
down a local golf course.
Vince Vanella has worked in the
environmental services industry for
over 33 years, eighteen of those with
Waste Management. Vince held
numerous positions in operations,
operations management as well as
marketing/sales. He has designed and
implemented large commercial,
industrial, institutional and residential
management programs. Vince was
consistently honored with Waste
Management’s most prestigious
awards.This experience puts Vince in
a strong position to provide
knowledge, excellent service and to
help bring sustainability to your
organization.
Danyl Vavreck has worked at the
Minnesota State Fair for 14 years
as the media and public
relations supervisor, marketing
communications manager, and
currently serves as sponsorship
manager. She headed the new
division of the sales department and
expanded the sponsorship program,
personally bringing in over 70% of
the sponsors that support the fair
today. Danyl grew up in Hayward, WI
(known for it’s festivals) and is why
she gravitates toward festivals and
fun. She’s held positions as a
professional athlete, and media and
sponsor representative at SeaWorld
in Florida and California, Tommy
Bartlett’s in Wisconsin Dells,
AdventureWorld in Japan, and the
World Expo in South Korea. She also
worked for Sesame Street Live as
national/international tour publicist.
Danyl is a member of the
International Association of Fairs and
Expositions (IAFE), where she won
the top award for the best single
sponsorship activation for a fair with
an attendance over 1 million, two
years in a row. She currently sits on
the MNFEA board.

For more information about MNFEA visit mnfea.com/events
or contact: info@mnfea.com

Spring Conference 2015
March 5 & 6
The Inn on
Lake Superior

2015

MNFEA

Duluth, MN

Minnesota Festivals &  Events Association

SPONSORS
A very special thanks to our sponsors who helped make this conference a success, as well
as the many Minnesota Festivals and Events throughout the year!

For more information about MNFEA visit mnfea.com/events
or contact: info@mnfea.com