CHAPTER NO .

1
INTRODUCTION
Background

Ethics are the set of values that shape the decisions and
create organization. “Keen ethics in marketing” this shown
the applying

of principles

intentionally,

that offenses

or moral values, and wrongs, for marketing resolution, and
creating

behavior,

organization.

Ethics

that

place

were

a

into

branch

of

practice

in

philosophy,

an

which

addresses questions about honesty, that all will be about
concepts that were good or bad, right and wrong, fairness,
and

good

ethical
which

worth.

Marketing

questions,

raised

though

and
the

Ethics

addresses

misunderstandings
important

or

marketing

the

direct

challenges,
as

ethical

activity (Murphy, 2002).
Marketing ethics was some like a field which could be seen
as on the way under the area, of so that the ethical issues
were frequently near to linked, with the official ones and
also the procedure of public policy, got with the marketers
that

annoyed

to

unethical

behavior.

This

research

was

required to cross the point between ethical and societal
questions. This was the major assessment, of the marketing
effort to society.

1

The criticism and problems they recognized, and then they
gave

a

file

of

the

topics,

which

were

given

to

the

marketing ethics, that were the values of the marketing
structure,
personal

of

the

selling.

delineated

the

consumer

privileges

Marketing

areas,

scholars

which

were

product
could

related

safety

help

for

within

the

business and society ground (Ferrel, 2005).
Ethics was an area of interest which was among researchers,
within

the

business

follower,

investor,

many

years.

In

these marketing researchers, that have been studied ethics
to describe, and explained, to the predicted behavior. So
the ethics were distinctions between the right, and wrong.
Businesses

are

confronted

with

ethical

decision

making,

every day and whether employees decided to used ethics as a
guiding force, when conducting business that was something,
that

business

leaders

such

as

managers.

Marketers

are

ethically responsible for the marketed image, and also the
image that a product portrayed. So the marketers had to
understand, that what good ethics were, and how to practice
those good ethics in different marketing campaigns, and had
to

reached

a

targeted

audience

and

to

gain

trust

from

customers (Smith, 1999).
Fundamentally

marketing

ethics

were

not

limited,

to

the

ground of marketing only this had control over the fields
of

the

life,

and

the

most

importantly,

structure

of

socially leading identities for people, and the influencing
the people, is the morally important perceptions of other
people,

and

if

they

can

give

to

those

perceptions

or

interactions, going seriously wrong those activities had
2

behave on basic ethical questions (Paul, 2009).

Problem Identification

The previous research studies are conducted to find out the
role of organization, in creation of consumer’s awareness,
regarding their ethical rights, in promotional activities
but its role in Pakistani context is ignored. In Pakistan,
ethical marketing is a very new endeavor, as most of the
companies/organizations,
comprehend,

the

and

importance

consumers
of

ethics,

as

well

in

the

do

not

field

of

marketing. On one hand the consumers are unaware, of their
ethical rights, and on the other hand companies do not know
their ethical responsibilities. This research thesis is an
attempt,

to

know

consumers

perception,

about

the

promotional activities as (are they affected or not).

Problem Statement

This

study

towards

tries

their

to

identify

ethical

rights,

the

consumer’s

and

the

responsibilities, towards their customers.

3

awareness,

organization’s

There has been no general issue. if there is any chance of having a good clientbusiness relationship. know about these positive changes.that how an Organization can improve their promotional activities. a business can patch up its image by changing what’s wrong and letting its customers. Instead of falsely denying claims against it. that what are their ethical rights. bad publicity. is to aware consumers. towards the Promotion of different products according to their about culture.Research Question • what is the level of consumer awareness of their ethical rights in product consumption? • Are the organizations fulfilling the responsibility towards their customers with reference to the ethical business practices? Rationale of the study In business. Organization regarding their customers and also the promoters should be aware of the ethical issues towards marketing Of promotional activities. with adding up with the ethics the major Benefit of this research. but this study will try to make an opinion . and truth in information is of The customer needs to be sure that on the information provided by the company. he/she can rely. 4 . Honesty critical importance. honesty can help negate. their as well ethical and aware different responsibilities. In promotion.

M.Midsa. in creation of consumer’s awareness regarding their ethical rights. channel 7. 5 . Add. media.Ericson. orient.Add flow. having age group ranging from 20 years to onwards. & customer of various advertising. • To evaluate the level of organizations regarding responsibility towards customers. The brief objectives of this study are penned as below: • To evaluate the level of consumer awareness regarding their ethical rights. So this research paper is focusing on the employees.comm.advertisi ng. group. Scope of the study This study is associated with the role of organization.Interflow. • To evaluate the role of ethics in promotional activities in Pakistan.JWT.agencies. in promotional activities.Objective of the study The key objective of this research is to recognize the role of organization in creation of consumer’s awareness regarding their ethical rights in promotional activities.

size was while small filling and only the few companies are targeted in Islamabad. which may leads to the questionnaire. The respondents were reluctant. to give honest and open feed back where their manager can feel offended. respondent The sample bias. by the researcher. In this survey the time is too short. into account. Religious aspect has also not been taken. 6 . And that research can’t be generalized on the whole country.Limitations During the study several limitations were observed. as different respondents from other parts of country may respond on a different manner.

Theoretical Framework Independent Variables Dependent Variable Organizational responsibility towards consumers Consumer awareness towards their ethical rights Promotional activities 7 .

H1: Organization’s responsibility towards consumers has no significant impact on creation of consumers’ awareness regarding their ethical rights. H2: Rights has no significant activities of the organization.Hypothesis H0: Organization’s significant responsibility impact on creation towards of consumers consumers’ has awareness regarding their ethical rights. H0: Rights has a significant impact on promotional impact on promotional activities of the organization. 8 .

This field then moved from the earlier thought as on oxymoron stage. 2002). of the premature process. and experimental results. to be sustained in the 1970s that is with another work on this subject (Lyon. ethical values that were at the back of the systems. 2000).CHAPTER NO. that promote promotion cover with media ethics. which narrate the marketing. to one of academic power. 2 LITERATURE REVIEW Marketing ethics were some what that practices the ethics which deals with. speculative foundation. The Marketing ethics came under age of the 1990s . and the rules of the marketing. from the topic. 9 . So the Marketing ethics were the ethical principles. This was the important attention that was loyal to this topic (gilberts.This decision-making undersized. which were examined by the academic details. So that association occurred on the excess of the fairly short period of time. The various areas of the marketing ethics. In the last decade the academic and the business press was not longer extraordinary to observe. Previously articles on the ethical issues in a marketing showed up. So in this Research the belief of the marketing ethics decided. in the 1960s and also empirical which the part work tended of deals to be thoughtful with the that essays . those published articles.

This were all about the research. truth in reviews could and be also promotion. 2005). of the variation between the both of the normative/descriptive and analytical work. of marketing decisions and practices’ so for the both of these was consistently significant. 1993). This was Consider to be the considerable. and the public policy makers. in the result by individuals. These are the reviews which were came under to had same captured the rank of the marketing ethics. completion of the on this . The positive developments in marketing ethics. This ethics concerned with formulating the 10 . of those the consequence knew about and fair decisions the from product dealing. and the practices in marketing in surplus of the last decade. and empirical foundation. reflected non-controversially. The ethical or unethical. and fiscal spoil that decisions. that may be improved informed by echo theories. that were the focal spot. were the as in the unethical safety. Experiment on the state of the marketing ethics research at the time when it was completely lift up characterized. in recent years contained appreciation. that inflated by the decision. The relative difficulty need in of normative creating the articles.In the time of 1980s a most important research was devoted to the exploratory of ethics in marketing (Laczniak. and the expanding theoretical. the ultimate ethical valuation. as that they having a broader of treatment greater educational visibility. the pricing. physical. Of normative marketing ethics (Cahill. in this position.

A model of marketing ethics that based upon the job and it claims that the adopting the more gentle scope reading for this marketing was an opportunity that had to be an ethical. And By this it includes with the purpose of the works. For this it would be classify a number of this hard work as normative. which look at the vital ethical marketing.vital ethical values. with usual and business press treatments. proposals came 11 up from could and the be occurred where as different cross the wise in theoretical philosophical that . of ethics by communal scientists. theory that had planned as the giving that of logical structure for resolving that ethical issues. concepts and the values that were the marketers that should be aware about being ethical. of marketing issues. organizer in organization (Thompson. which multiple communities. The majority recently integrative social contracts. 1995) When in this field the stakeholders came into a discussion. concerned with the logical studies. that to resolved the ordinary dilemmas that were more in positive outcomes that were apparent. where as huge theoretical paradigms appeared in the 1990s. The variation between these both empirical and theoretical were a normal definition of ethics study and one of which had lead to be important argument in exacting of the pages of Business Ethics periodically which will not be the openly examined here (Singhapakdi.2008). that where the descriptive ethics. Normative ethical theories had the correct based ethics that have been restricted from some of the debates in the earlier years.

Their they Projected a structure. People who actively work in the marketing field. over the worldwide interests and as to strengthened the primary values.they had broadened the normative base for marketing ethics. were projected to 12 . a theory that notify the marketing’ in view of the fact that personal decision were significant. 2001). Marketing the area which regularly viewed as fundamentally. to put together good value ethics into marketing theory. Normative ethical awareness. the priority and also to accept those services that supported the wealth. during theory the that 1990s. the focus on the good value that were showed. The world agreement was welcomed as peoples’ paper on condition appropriate that to an guiding ethical the framework choices of similarly the the persons. that came form the starting point of human civilization. in making appropriate ethical decisions. that every one over the planet concerned and had high vision for everyone. and established its applicability in case study (Kirk. This elaborated on the applicability of good value . and also for the natural environment. Focus on the While difficult to operationally. companies and states. unethical but this was the fact that governed by rule. patience and harmony. and values of behavior just like any other field. the formula in that developed countries .marketing mix variables were using that theory for selling. There can be an vital call for to change. expected was virtue considerable ethics. and even the search of peace.

the In region of this study two most important concerns.at ease source coded in the case of software appropriate category. and reasonable pay to all of the employees and see-through about the environmental risks. health risks or in financial risks and protection risks etc . Here The ethical concern of the targeting sections were for the spending of outmoded. in the products or service. which being clear regarding the ingredients that were being used. of the industry. which wants to be seen to hold to exact ethical practice. regarding reasonable treatment. it was argued that ethics in marketing was growing the profit. The view from the political side. or services. even and though codes which there were deals a with accessible ethics of research which had a new technology. which were seeing through the basis of labor statement. of the ethical issues that related to product . This research was for a marketing purpose. and also for that services. and they use hereditarily adapted organisms . which the ethics of statement of the risks in using the product. That makes gaps in 13 . due to the direct border which had with the public.or service. and academics concerned in the study of marketing also looked marketing at how ethics ethics focused were in applied. The ethical observational responsibilities research.study and put up with the ethical standards. that one was from political philosophy. frameworks. for the depositors and where as it argued that market was responsible for all of the consumers. that of any defending marketers stakeholders in from the ethical research agreemented. and the other one was from business dealings practice. or risky products.

and the empirical studies of the ethical attitudes. for responsibility. it informs the public inspiration.procedure. that were recognized but the most of the service employees were uncovered stakeholders. In general the most unkind accuses regarding this lack of ethics were to be advertising from the group which of marketing communication techniques and this was the one which of were with the highest degree treatment of consumer’s awarded. to send messages with the use of moving some answers of perceptual in the targeted public. ethics the were descriptive far as the Descriptive approaches takes various attempts that which to clarify the all ethical decision makings. and it creates comparisons. And consumer’s this had a series of characteristics that present certain specificity and make known controversies about the ethics. The literatures differentiating. The advertising had exact functions. marketing had to researchers. and of between this the normative marketing both of approaches. defend stakeholders. and challenges responsibility. exaggerated by their actions. in primary demand. with the goal of providing interest. and Marketers’ practice. ethics in marketing research in relative to retail observational research. ethical continue. and behaviors of unlike 14 . the conflicts. in the extended run as well as efficient and effective may be ensured. for the advantage trademarks and and to maintain products. This was used by organization. who were frequently ignored by ethical guidelines. next to creation of a selective demand. approaches. that had persuades consumers. presented to be .

that what was the right one and wrong. The Ethical questions arises here.population’s . than their wants and approaching stuff. and the methods that offer reason for the judgments. So The Reviews of the marketing ethics literature explain that there were significant quantities of descriptive contributions but far-off less normative contributions. what managers “should had to perform” and when they faced with the ethical issue. Normative marketing ethics concerned with the prescribed. the firs will be the company then the industry. Ethical consumerism were growing fact that underpins the ethical trade activities. So by that. the knowledge means marketers must be famoused. where all of the Marketing ethics overlaps. by which marketing council could evaluated performance . and production methods. In the market place the Marketers should be alerted with the ethical principles. and then society.Normative approaches make out proper values. and . where as the pressuring vendors holded to purchased extra. that resulted in higher commissions that were temptations. with the natural ethics. with the viewpoints of those three groups of actors. pressures which could be existed in dilemmas of the ethics. and the acceptable behavior. such as environmentally friendly products. These 15 more or less had a diverse need and wants. because the sales presentation was the most usual system. in respect of desecrated problems that linked with covering of products. On the increasing number of people they created their use decisions on the source of ethical values.

The Ethical variations between those three needs that were mentioned. who may be vanished from not curable disease. the guidelines in the effort of the business. As for the ethical marketing this should be the reminder for all marketing decisions. and should to buy a product. and the society. that were expected to occur. In their abandon to create a maximum profit. that cannot a heal. which falls under that category of ethical clash i. so by those the conflict may arised. was the company. were too ended with the right thing.ethical clashes.e. Ethical issues were in front of the marketing professional’s that were in this time falls under one of three categories. achieve. company The vital diseases were of one type product. but a serious one may decided to buy an attempt to place aside that dying family member despair. On the other hand the other case of the clash of concern is a possible outcome. that were important for gathering and came up with the desires of the customers. So the Ethical behavior pushed up all throughout the company cultured. the industry. Ethics are our belief about what is right and 16 . and a marketer influence those. and hard work. And then that ethical conflict take place. and in the course of company practices. when one’s private value clash with the organization. Those Standards for the ethical marketing. So they were indulging in ethical marketing. The most commonly clash arised with the organizations seeks private occurs. when from an organizer fake in the advertising. suppliers and business partners.

wrong. 17 . Although these beliefs may vary from one individual to another or one company. to another ethics and business responsibility.

express stiff communication: research 2003) ethics critics). convenient of and and academics facilitated ant science). The questionnaire was adopted from an already published reliable (flipo. Instrument and Measures Primary research and secondary research was the two key research sources for this research. to A make and it marketing history pseudoscience. Science. The sample population for this study was the consumer’s organizations and the promoters. The instrument that was used by this questionnaire is a five-point Likert scale. to participate in the research process easily. It was distributed among the consumers and different organizations 18 . The human characteristics were evenly balanced to reflect the fair result produced by the study. The sample size for the study was 155. Secondary research was comprised of already published research papers. The questionnaire was related from the literature: ethics in the marketing.CHAPTER NO. 3 METHOD Sample The sample size selection was random with an aim to achieve the most satisfactory results. The questionnaire was submitted directly to employees and customers of different companies in Islamabad. books and magazine articles. The design of the questionnaire allowed the respondents.

The second part of the questionnaire is related to the issues of ethics. This study was taken into account the hypothesis testing and other statistical tools related to research. The feedback of the respondents was quantitatively analyzed by assigning the numerical values and these were specifically added to the statistical tool for management Sciences Software (SPSS). The questionnaire will be divided into two parts. This software helped to analyze different statistical inferences and analysis. Procedure Upon acquisition of data from the various organizations. to strongly Their responses disagree. The first part asked participants that are about the ethics in the product consumption. Based upon the discussion of these statistics a conclusion was drawn and a recommendation was proposed.involved in promotional activities. the analysis was carried out in the statistical package for social sciences program (SPSS). People provided and expressed their perceptions on a wide range of statements by means ranged of from a five-point strongly Likert agree scale. It asked customers about the importance of ethics in the marketing and promotion of different products. 19 to analyze the variables and their . Regression was used impact on each other.

The mean is closed choice number 2.59743 N The above table shows that customers are aware regarding their ethical rights with the mean 2.55166 0.4710 0.40. 20 .5729 0.CHAPTER NO.47 and with standard deviation of 1. Mean Deviation Customer_Awareness_reagrding 2. The third variable is the promotional activities actually are made keeping in view the ethical part.6 and standard deviation of 0. 4 RESULT AND DISCUSSION Descriptive statistics Std.55.6086 2.40283 155 Org_Res Pro_activi 155 155 2. The above table shows that organizations are aware about their ethical responsibilities with the mean of 2.

2. Positive towards relationship their ethical between rights customer and awareness promotional activities and the exact value that is (. the exact value i.000 0.000 Org_Res Pro_a ctivi 0.000 155 .505 0.505) shows a weak but positive relationship.000 .000 0.000 Org_Res Pro_activi Customer_Awareness_ reagrding 0.341 Org_Res Pro_activi Customer_Awareness_ reagrding 0. 0.549 0. 155 Org_Res Pro_activi 155 155 155 155 155 155 Customer_Awareness_ reagrding The co-efficient of correlation between the dependent and the independent variable shows the following trends.549 1. 1.000 0.000 155 0.341) shows weak but positive relationship.000 0. (1tailed ) N Customer_Awa reness_reagr ding 1. 21 .341 .Correlations Pearso n Correl ation Sig. (. There is awareness a positive regarding relation their between ethical the customer rights and organization responsibility towards their customers.505 0.e. 1.

Dependent Variable: customer awareness regarding their ethical rights.505(a) 0. Predictors: (Constant).255 0.Model Summary(b) Adjuste dR Model R R Square Square Std. The standard error of estimate regression line active by drawing dependent and independent variables is 0. 22 . Error of the Estimate 1 . Mostly ‘R’ square lies between 0$1 and actually it measures only the strength of the linear relation between variable.251 0.34. The value of r square is . Org_Responsibility b. Which shows less scattering of the data points around the regression line? So the data is not disperse as the value is closer to zero R square is coefficient of determination.34874 a.251 which shows that the regression line is not a perfect estimate of the variable.

122 Total 24. it indicates .this simply implies that mean . Org_Responisibilty.608 153 0. 23 the .990 154 a.382 1 6. Which implies that the effects are found to be significant .473 . 1 Regression 6. Dependent Variable: customer awareness regarding their ethical rights The critical value alpha is generally set at 0.5 the value coming under sig column . Predictors: (Constant).ANOVA(b) Sum of Mean Model Squares df Square F Sig. b.000 which is less then the critical value.differences more then would be expected by chance.000(a) Residual 18.382 52.

000 7.136 0.508 0. Error 0.505 0.Coefficients(a) Model 1 Unstandardized Coefficients Std.000 Part B Std. 24 relationship between . 11.50).244 0.505 0.505 It determines which of the values of independent variables are most important for determining dependent variable are most important for determining dependent variable as per the results the standard cooefient (beta)come out to be (. Which shows the moderate positive dependent and independent variables. B Error (Constant) Org_Res 1.369 0.505 Correlations T Sig.051 Standardized Coefficients Beta 0.107 0.

000 0.20357 0.34761 1.93888 -2.Residuals Statistics(a) Minimum 1. Dependent Variable: Customer_Awareness_reagrding This is the observable estimate of the statistical error.1074 1.03734 3.614 -2.692 Predicted Value Residual Std. Deviation 0.4710 0.00000 0.000 3.000 0. The regarding table the shows predicted the residual value. Predicted Value Std.126 2. Residual Maximum Mean 2.997 N 155 155 155 155 a. standard statistic predicted value and the standard residual value.9389 -0. 25 .975 Std. There is no residual standard observed in mean.

It further reveals that most of the respondents up to 95% were agreed that the organizations are responsible and the promotional activities enable and aware the consumer regarding their ethical rights in consumption and purchase of the products being advertise and offer for sale. that is 2. If we measure up to ± 2 sigma .2 26 . and Customer Awareness regarding their Ethical rights which is 0. Promotional activities.86.997.it will cover 95% of the responses and if measured up to ±3. standard deviation from combined mean of all variables. and combined mean of all variables.1 reveals the standard deviation of the Variables that are Organizational responsibilities towards their customers. more than 99% of the responses are covered.1 The Figure 4. FIGURE 4.Charts FIGURE 4.

The Figure 4. has a significant impact on independent variable thatisconsumerawearness.most of the respondants are lies near to the proves residual line which that the hypothesis i.e dependent variable. 27 .organization responsibilty towards their customers.2 reveals that this is the commulative probabilty graph.

3 The figure towards 4.FIGURE 4.so the standard deviation is acceptable and the confredence interval.and +2 .3 reveals that are their Organizational customers. and Customer Awareness regarding their Ethical rights . Promotional responsibilities activities.the data lies between -2. 28 . That is more than the 95% and more than the 95% of respondents are agree. so the H1 and H2 both are acceptable.

The variable “Customer Awareness of their Ethical Rights” is directly Pakistan”. Majority of customers agreed to the point that they are aware of their ethical rights in terms during the marketing campaigns. 29 . 5 CONCLUSION AND RECOMMENDATIONS CONCLUSION This research has successfully led towards comprehensive analysis of consumer’s the role awareness of organization regarding their in creation ethical of rights in promotional activities. the customers are going to be directly affected by the result. If the Awareness. related This with the deduction “Promotional shows that Activities the in Promotional Activities in Pakistan have a direct impact on Customer Awareness Promotional regarding Activities their Ethical depict Ethical Rights. It is also noted that the Promotional Activities in Pakistan are ethically correct in Islamabad reigon and the customers are made aware of the ethical issues regarding advertising and promotional activities. On the other hand organizations are also responsible towards customer rights and treat the customers with ethical responsibility.CHAPTER NO.

This is very important in said scenario as the customer is very sensitive to various ethnic. The organizations customers have which a greater are responsible understanding towards of the their “Ethical Limits” of the customers. So from all the above discussion it is now revealed that customers are well aware of their ethical rights and organizations on the other hand are very responsible in treating customers creation of rights. 30 ethically. demographic and sectarian issues and might react very abruptly towards a particular input shown in the advertisement and promotional campaign. It is also realized that if Organizations in Islamabad are more responsible towards their customers then the customers in return become more aware of the ethical issues related to a certain product on which the promotional ativity is based upon. consumer and awareness playing their regarding their role in ethical .The Organization’s that the Responsibility Promotional towards Activities Customers show Pakistan are in representing “Responsible Organizations” which are keen to depict that their customers are important to them and they are ethically bound to be giving them the correct inputs.

8350 155.RELIABILITY ****** Method 1 (space saver) will be used for this analysis ****** _ R E L I A B I L I T Y A N A L Y S I S - S C A L E Reliability Coefficients N of Cases = Alpha = 31 .0 N of Items = 21 (A L P H A) .

Dr. importance of ethics in marketing situation. The ethical consumers and ethical Trade. Alpern. (2008. Akaah.Comments Issues in on Pastin Business. and Thomas Donaldson and Patricia H. (2001).linda Ferrel. (1988). importance of ethics in marketing situation.in Practices Ethical Act .Marketing Ethics. Singhapakdi. (2005). Antecedencts and consequences of perceived. ed. Ismhmael P. Kenneth D. Antecedencts and consequences of perceived.References Anusorn Singhapakdi. Anne Tallontire. Werhane. (2008. (Volume 3) 32 .Moral Dimensions of the Foreign Corrupt Hooker.

De Witte. 33 . Ethical problems and alternative. Della Pike. Ethics and promotion of consumer brand. Jean-Paul. (1999). Brenkert. The ethical responsibilities of marketers In retail observational research. pp.’’Marketing ethics in competitive tendering procedures. Vol. Kirk up. 1. Marketing ethics. 4-18 George G. (2002). Review of the literature and exploration of some unresolved issues. 10 No. H. (1987). Job insecurity and psychological wellbeing. (2008). spring. Journal of Macro marketing.(2009). (2001). Lyon. Globalization and Sustainable Development: Is Ethics the Missing Link.

(Volume 30.Patrick E.Marketing Ethics. 34 . Thomas .” Journal of Marketing.(volume 9).Dun fee. (1999). Sally Cahill . Murphy Professor.at the Millennium. “Social Contracts and Marketing Ethics.(2005). 14-32 Thomas f gilberts.Ethics and social responsibility in marketing. (Volume 20). Relevance of Service- Learning in College courses. (2002). Number 5).(2000).

Agree 3. I wish to assure you that any response you make will be strictly confidential. Organization Name 3. Strongly agree 3. agree agree Advertising surprises.com or cell: 92-333-5117363 Please Tick ( ) your responses using the following scale: 1. you can contact at E-mail:mohibgul@hotmail. ) Some advertisements are even more enjoyable that other media contents. Strongly Disagree 1. Age 1.QUESTIONNAIRE “Role of organization in creation of consumer’s awareness regarding their ethical rights in promotional activities” The study is being conducted by Haleema Wazir BBA. If you have any query. The research is being conducted on The Impact of Job Insecurity require a high participation rate in order for the results to be statistically meaningful. Disagree 5. Strongly agree 2. The questionnaire is short and will require less than ten minutes of your time. ( agree neutral contains neutral disagree a lot of disagree Strongly disagree excitement and Strongly disagree . Strongly agree 35 Female ( neutral disagree Strongly disagree Sometimes I take pleasure in thinking about what I saw or head in advertisements. Gender Male ) 2. Strongly Agree 2. Iqra University Islamabad Campus. Neither Agree or Disagree 4.

36 neutral people disagree buy unaffordable Strongly disagree products . Strongly agree agree 5. Most of the time advertising contains funny characters and is enjoyable. Advertising consumers. Strongly agree agree neutral disagree Strongly disagree 8. Advertising tends to make people live in a world of fantasy. Advertising insults the intelligence of the average consumers. Strongly agree agree neutral disagree Strongly disagree 9.4. Most of the advertising distorts the values of consumers.Advertising tend to make people live in a world of fantasy.Advertising makes just to show off. Strongly agree agree 12. Advertising persuades consumers to buy things that they should not buy. Strongly agree agree neutral disagree Strongly disagree 10. Strongly agree agree neutral disagree Strongly disagree 7. Strongly agree agree neutral disagree promotes neutral undesirable Strongly disagree values disagree of Strongly disagree 6. Some products/services promoted in advertising are bad for consumers. Strongly agree agree neutral disagree Strongly disagree 11.

Maximizing profit rather than satisfying the consumer is the ultimate objective of Marketing.As a technique marketing is neutral. that by their very nature is not ethical.Strongly agree agree neutral disagree Strongly disagree 13. whatever the situation. Strongly agree agree neutral disagree Strongly disagree 17.According to the principle of the invisible hand any marketing decision than can increase profit is god? Strongly agree agree neutral disagree Strongly disagree 14. Strongly agree agree neutral disagree Strongly disagree 15. Strongly agree agree neutral disagree Strongly disagree 16.These are reasons behind marketing. 37 . Strongly agree agree neutral disagree Strongly disagree 20. in which marketing creates demand the persuasive tools are increasingly. Strongly agree agree 18. but the organization that uses it can transform it into a nonethical practice.In an economically developed world. Strongly agree ethical agree neutral practices neutral disagree of marketing disagree Strongly disagree remain the Strongly disagree 19Competitive pressure can sometimes mean the boundary of what is and what is not ethical.The concept that the customer is always right is more an ideal than a reality.The non exception. validated by its practice.

Strongly agree agree neutral disagree Strongly disagree 21.The objective of marketing is high’ short-term profit that can lead to unethical practices Strongly agree 38 agree neutral disagree Strongly disagree .