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Technical Workshop

What is Location Analytics?

Esri UC2013 . Technical Workshop .

Geo-Enable the Enterprise


with Esris Open Mapping
Platform

Location Analytics
Esri UC2013 . Technical Workshop .

Mission

customer records
big data collections

social media

mobile devices
images & video

spreadsheets
assets
Esri UC2013 . Technical Workshop .

people

analytics

True for All Industries


Esri UC2013 . Technical Workshop .

Sales

Executive Suite

Marketing
Customer Support

Finance

Operations
Real
Estate

HR

Supply
Chain

Customers

Vendors

Partners

Service
Providers

Channels

Successful
Esri UC2013 . Technical Workshop .

use of location

?
Esri UC2013 . Technical Workshop .

Are approximations
acceptable in your business

Demo

Mapping
Locations

Esri UC2013 . Technical Workshop .

Done?

Just the
First Step!

4
Imperatives

Imperative 1

Go Beyond Basic Mapping

Map Large Volumes of Data


Esri UC2013 . Technical Workshop .

Eliminate Map Measles!

Map to Regions
Esri UC2013 . Technical Workshop .

Like Postcodes or Provinces

Map to Your Regions


Esri UC2013 . Technical Workshop .

Not just administrative areas

Heat Maps & Hot Spots


Esri UC2013 . Technical Workshop .

See Whats
Statistically Significant

Now Youre Mapping!

Demo

Go beyond basic
mapping

Esri UC2013 . Technical Workshop .

Imperative 2

Enrich Your View of the World

Enrich Your Maps + Your Data


Esri UC2013 . Technical Workshop .

Information about people,


places and businesses

Crime

Market Segmentation

Demographics
Supply & Demand

Weather

Media Habits

Growth Trends

Consumer Spending
Landscape Info
Labor Force

Market Potential
Occupation

Competition

Natural Hazards
Traffic

Instant Insight to
Whats Going On Where

Esri UC2013 . Technical Workshop .

In the geographic areas


that are important to you

John Smith
1201 South Main Street
Fairfax, VA 22031

Put a Face on Your Customer


Esri UC2013 . Technical Workshop .

So you can connect with


them better

Coverage:
July: 82 Countries
November: 124 Countries

Content:
Everywhere: 100+ variables
Canada: 2,900+ variables
USA: 4,000+ variables

Global Dial Tone for Demographics


Esri UC2013 . Technical Workshop .

Maps

InfoGraphics

Access to a huge wealth of


Geographic Information
Esri UC2013 . Technical Workshop .

Reports

Data Enrichment

Places and Areas

Demographics and
Lifestyle Group in ArcGIS
Online
Ready to use maps
Dynamic Map Layers
Part of your ArcGIS
Subscription

Demographic & Lifestyle Maps


Esri UC2013 . Technical Workshop .

ArcGIS Group

Dynamic and Interactive


HTML Based
Works in any browser
Desktop, tablet, phone
Populated with Information
Demographic & Lifestyle
Landscape Data

InfoGraphics
Esri UC2013 . Technical Workshop .

Dynamic Data Visualizations

Address

City

St

123 S Main St

Fairfax

VA 22031

Add new columns of


information to your data
Use to slice, dice and analyze
your data in whole new ways

ZIP

+
Median
Income

Median
Age

Tapestry
Segment

$77,018

32.4

Laptops & Lattes

Demographics, Lifestyle and


Landscape data

Data Enrichment

Geographic Data Enrichment


Esri UC2013 . Technical Workshop .

Adding geographic context to your data

Coverage:

Most Countries: 1+ reports


USA: 33 Reports
Canada: 10 Reports

Run for any area of


interest

Reports
Esri UC2013 . Technical Workshop .

pre-formatted PDF and Excel

Demo

Enriching data

Esri UC2013 . Technical Workshop .

Imperative 3

Use the Map for Analysis

More than a Pretty Picture


Esri UC2013 . Technical Workshop .

The map becomes a


new analytical tool

Maps for Analysis


Esri UC2013 . Technical Workshop .

Simple to the Scientific

Which customers are in this area?


Where is your business most exposed?
Whats the Total Insured Value of Clients in this Area?
What Factors are Affecting Profitability in NYC vs. LA ?
Where can you get a competitive advantage?
Where are people most in need?

Where should I be doing better?

Esri UC2013 . Technical Workshop .

Map-Based Analysis
Drives New Insight

You can query your data


why not your maps?

Demo

Performing
analysis

Esri UC2013 . Technical Workshop .

Imperative 4

Collaborate with Maps!

Esri UC2013 . Technical Workshop .

Use with any Business


System

Cloud, On-Premise or Hybrid

BI
IBM Cognos
MicroStrategy
SAP
Business
Objects

CRM
Microsoft
Dynamics
CRM
SalesForce

Collaboration
& Productivity
SharePoint
Office

ArcGIS Platform

Esri Location Analytics Apps |


Esri UC2013 . Technical Workshop .

2013 Plan

Focused
Apps
Business
Analyst
Community
Analyst

Office

SharePoint

MicroStrategy

Tablets + Phones

IBM Cognos

Share Maps Across Systems


Esri UC2013 . Technical Workshop .

Dynamics CRM

One Map Everywhere

Use the Device at Hand


Esri UC2013 . Technical Workshop .

Browser, Phone, Tablet

Share in Presentations
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Add more Power


to PowerPoint!

Demo

Sharing

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1 Go Beyond Basic Maps


2 Enrich Your View of the World
3 Use the Map for Analysis
4 Collaborate with Maps!

A Great Opportunity for GIS


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For GIS Analysts


For GIS Departments

Esri UC2013 . Technical Workshop . Location Analytics and its Importance to the Education Market