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Consumer Electronics Assignment for Tablets

To:

Wan Akasyah Wan Mohammed


30 Lorong Serampang 4B
Taman Emas Klang
41100
MALAYSIA

Assignment Number:

1297160005

Shopper Code:

7000930180

Note:

Please submit your assignment results and photos on the day your assignment is due for completion.
If you have an enquiry about your assignment, please log it via http://www.xec.gapbuster.com/

Thank you for agreeing to complete this confidential assignment for GAPbuster.
What

Consumer Electronics Assignment for Tablets

Where

MACHINES @ AEON BUKIT TINGGI


NO 1 PERSIARAN BATU NILAM 1 KS6,S48 2ND FLR AEON BUKIT TINGGI,
BANDAR BUKTI TINGGI 2,KLANG
SELANGOR 41200
Telephone Number: 1033

When

Sunday, 11 January 2015

Timeframe

Any time within outlet opening hours

Payment

Shopper fee of MYR 48

Your scenario for this visit is


Tablet
What is new this month?
Changes are highlighted in yellow.

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WHAT YOU NEED TO DO


Before Your Store Visit
--
1. Read the questionnaire and these materials carefully. If you have questions, contact GAPbuster before you visit the
store or complete the evaluation.
--
2. Learn about Apple products. Check the Apple website for product features and prices in your country to understand your
scenario budget.
--
3. Learn about the different types of Apple Shops (see Training Manual).
--
4. Review the Apple Product Guide at the end of the Training Manual and visit the Apple website: http://www.apple.com
--
5. Before going to a site you need to check the opening days/hours and address:
Online: visit the stores website
Over the phone (if the telephone number is listed): Take care not to reveal that you are a mystery shopper !
--
6. If you verify during your pre-evaluation check that:
The store is closed temporarily or permanently: DO NOT proceed with the evaluation and contact GAPbuster with this
information to receive further instructions. If this information is shown on the website, send us a screenshot.
The store has moved to a different address or the address is different than on your paperwork: proceed with the evaluation
at this new address AND contact GAPbuster to inform us of the change. If this information is shown on the website, send
us a screenshot.
You are unable to verify the store details: if you cannot find the store details online or get in touch with the store over the
phone -> please proceed with your evaluation as normal, at the address indicated in your shopper instructions.
--
7. Please ensure you call the site at least 3 times (in different occasions and not consecutively) in case your 1st or 2nd
attempt to contact the site was not successful.
--
8. You must visit the store on your assigned date within the designated timeframe.
--
9. During your store visit, you must present yourself as someone who is in the position financially to buy an Apple product.
During your visit, do not make any negative comments on the price of Apple products.
--
10. Bring a digital camera or camera on your mobile phone when you visit the store, you will need to take a photo of the
store exterior, discreetly, after you complete your visit. This is to verify you visited the correct location.
--
11. For Shopping Centre/Mall locations only: You are required to take a picture of the Shopping Centre/Mall exterior on top
of the usual store front picture.
This will not be uploaded in the survey but need to be available if/when required.
--
12. Conduct the store visit alone, do not bring any children, family, or friends.
--
13. If ever unsure about anything, please contact GAPbuster.
-----

Summary of Visit Requirements

--
1. Note the time that you enter the store, and the number of customers and staff in the store/area of the store that displays
Apple products also called the Apple Shop (Apple Shop is an insider term, so dont use it while talking to staff.)
include yourself in the customer count. Pay attention to whether or not you are acknowledged by the staff and how long you
wait for service.
* If a salesperson has not approached you within 4 minutes of entering the store, actively approach a salesperson who is not
serving customers. Remember how long you have to wait to receive service from a salesperson.
--* if after you approached the staff member and you are being advised to wait to get served, please wait for a minimum of 30
minutes to retrieve service.
--
2. Start interaction by saying (in your own words) that you are thinking of buying a Tablet because you want something light
and easy to carry for Internet access and email, but youre not sure that it will meet your needs.

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--
3.Pay attention to the types of questions the salesperon asks you, and follow your mystery shopper role as you answer
questions and remember which of the scenario needs you use to answer them.
--
4.Remember the first product that the salesperson recommends. If iPad is not the first recommended product, prompt
the sales person. For example, in your own words, you could say, I'm interested in an iPad, can you tell me more about
them?
--
5.Pay attention to what the salesperson say to explain why their recommended product is best for you.
--
6. Observe whether or not you receive a demonstration or test drive, and if it was understandable. Which product(s) and
features do you demo/test drive. Rate the quality of the demo/test drive.
--
7.Observe whether the salesperson has a strong knowledge of Apple products.
--
8.Observe whether or not the salesperson makes any negative comments about Apple products or the Apple brand in
general and recall which items are spoken about in a negative way.
--
9.Pay attention to whether or not the salesperson is able to answer all your questions about the Apple product(s) and if
their general comments about it suggest it is better, the same, or worse than other brands.
--
10.Ask how you can back-up photos, music, and other files on the iPad and observe how the salesperson responds.
--
11.Pay attention to any accessories and services suggested by the salesperson.
--
12.Ask if the iPad is in stock, if it is not in stock, pay attention to how the salesperson responds.
--
13.Observe how the salesperson ends the interaction and what questions they ask you.
--
14.Pay attention to the name of the salesperson who assists you, and be prepared to provide a description of the
salesperson when you submit your results.
Assess and remember if you were served by an Apple employee or a Retail staff (see Training Manual for examples).
If an Apple employee (wearing an Apple logo on their shirt) is present, you need to make every reasonable effort to interact
with them. You will need to provide a comment if an Apple staff was present but didn't serve you to explain why.
--
15.Be polite and thank the salesperson for their time, but do not buy anything! Note the time you leave the store.
--
16. Take a photo of the store exterior after your visit. This is to verify you visited the correct location and need only be
basic quality (mobile phone camera is acceptable).
* Note: You will need to submit this picture when submitting your results (in the receipt field)
Take an extra photo of the Shopping centre/mall exterior for this type of locations.
--
17. Go immediately out of sight of the store, and make notes on your checklist while you still have a good memory of the
store visit.
--NOTE: If the salesperson voluntarily offers you a business card, please collect it, but DO NOT submit it with your results or
send it to us unless specifically asked.
DO NOT ask under no circumstances are you to ask for a business card unless you are offered one.
--Click HERE to see Shopper Training Manual.
---

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DOs AND DON'Ts


--DO'S:
- DO contact us immediately if you can't do the assignment for any reason.
- DO carefully read the questionnaire/guidelines/shopper training manual before leaving.
- DO carefully check the address & opening hours.
- DO visit a store within the opening hours/assignment timeframe and at least 1 hour prior to the store closing time to ensure
sufficient time to complete the evaluation.
- DO remain anonymous at all times - never reveal your identity as the mystery shopper.
- DO conduct the evaluation alone (no kids/family or friends are allowed to come into the store with you).
- DO conduct your assignment according to the precise date & timeframe in your shopper instructions.
- DO take a photo discreetly at a sufficient distance to capture what's to the left and right of the store.
- DO WebExpress your report to us as soon as possible after shopping, within 8 hours of assignment completion.
--DON'T'S:
- DON'T carry your paperwork in a clipboard folder or allow it to be seen.
- DON'T complete the paperwork in the vicinity of the site.
- DON'T change the date/time of your shop without checking with us first.
- DON'T ever mail your report to us unless we specifically ask you to.
- DON'T purchase any product during your evaluation.
- DON'T make any complaints about product and service during your visit.
---

Completion checklist
--AFTER SHOPPING

Fill out your form completely as soon as possible while details are still fresh but make sure you are away from the site.

Go to our website http://www.xec.gapbuster.com and express on the day your assignment is due for completion.

Store your forms and photo in a safe but accessible place for at least 12 months, as we may need to verify details with you.
---

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VALIDATION REQUIREMENTS
Evaluations to be validated with a photo of the front of the store - capturing the left and right of the location in the photo image.
- Upload this picture in the 'Receipt' field when submitting your results.
--
If the salesperson voluntarily offers you a business card, please accept and keep it in your record in case it is needed later
on.

You are to collect staff member names and descriptions.


---

! IMPORTANT

--When arriving on site, if a site is closed or inaccessible, you MUST take and submit a selection of photo images of the shop
front (or where the shop should be), what's to the left and right, the nearest intersection and any other key location.
--Email us at the Shopper Email section via the XEC website with the following details:

1. Assignment number

2. Date

3. Time you visited the store

4. Store name

5. Store Format - Mall store/ Mall kiosk or Street (stand-alone store)?

6. Concise and detailed narrative:


- Did you check the store details PRIOR to going on site? -> Explain if you followed the procedure described in the Before
your visit section of this manual and the result of it.
- Why were you unable to complete the store visit? -> Explain the reason why you were unable to access the site.

7. Photo attachments
--Examples of narrative:

I checked the details online and the store was at the same address. There was no phone number online so I couldnt call
the store. When I arrived at the store, during the opening hours described online, the location was vacant. There was no
notice on the store front about moving, temporary closing, etc.
OR

I couldnt find any details online and phone number, so I proceeded to the location. As I approached the store entrance
there was signage on the door which indicated the store was flooded and will be temporarily be closed.
OR

I went to the location advertised online during the opening hours. I also confirmed the address and opening hours over the
phone. The store opening hours indicated they will be open until 5:30pm, but when I arrived at 4pm, the store was closed
and there was no notification at all.

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Start of Questionnaire - Consumer Electronics Assignment:


Shop Date
____________________
Time In
__hr__min__secs
Time Out
__hr__min__secs

Evaluation Details
1. What was to the left of the store?

2. What was to the right of the store?

3. Did you receive a business card?


Yes / No
3a. Business card Details:

4. Your gender:
Pick
a)Male
b)Female
5. Your age range:
Pick

a)18-19 years.
b)20-24 years.
c)25-29 years.
d)30-34 years.

e)35-39 years.
f)40-44 years.
g)45-49 years.
h)50-54 years.

i)55-59 years.
j)60-65 years.

Scenario and Staff details


6. When you first started your interaction with the salesperson, what product did you say you were looking for?
Pick
a)A portable computer.
b)A tablet.
7. From your list of scenario needs, which did you discuss with the salesperson during your visit?
Select all that apply:
Pick
Tablet
g)You need something light and
j)You watch movies and TV shows
portable for Internet access and email.
online.
h)You enjoy taking photos and sharing k)You want something easy to use;
them.
you have a desktop PC at home,
i)You read ebooks and online news.
but you have never owned an Apple
computer.
Other
m)Other, please specify:

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l)Your budget (WiFi access meets


your needs you dont need 3G/4G
connection).

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None
n)None.
7_l. Please specify other:
Local Language

8. Did you get the Salesperson's name?


Yes / No
8a. If Yes: Salesperson's Name:

9a. Salesperson's Gender


Pick
a)Male
b)Female
9b. Salesperson's Age Range:
Pick
a)Early Teens
b)Late Teens
c)Early 20s

d)Late 20s
e)30s
f)40s

g)50+

d)Short Hair
g)Balding
f)Bald

e)Shaved Head
h)Completely covered

d)Dark Brown Hair


e)Black Hair
f)Reddish Hair

g)Grey Hair
h)White Hair

9c. Salesperson's Hair Length:


Pick
a)Long Hair
b)Shoulder-length Hair
c)Medium Hair
9d. Salesperson's Hair Color:
Pick
a)Blonde Hair
b)Light Brown Hair
c)Brown Hair
9e. Salesperson's Hair Style:
Pick
a)Curly Hair
b)Wavy Hair

c)Straight Hair
d)Braided Type Style

9f. Salesperson's Glasses:


Pick
a)Wearing glasses
b)Not wearing glasses

A. Staff Greeting
[ALL PROGRAM TYPES TABLET]
To start the interaction, the shopper is to say in their own words that they are looking to purchase a tablet, and they need
advice on something light and portable for Internet access and email. Shopper is not to mention any specific tablet brand at the
beginning of the interaction.
A-01. Including you, how many customers were in the Apple Shop when you arrived?
(Cannot be Zero).
Shoppers to include themselves in the count, so number must be 1 or greater.

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A-02. How many salespeople were in the Apple Shop when you arrived?
Salespeople to be determined by uniform, name badge, and/or behavior.

A-05. What were salespeople doing in the Apple Shop when you arrived?
(Select Not Applicable if no salespeople present).
Select all that apply:
Shopper to select all that apply.
Pick
a)Looking to assist customers.
d)On the telephone.
b)Assisting customers.
e)Doing paperwork.
c)Dealing with stock or displays.
f)Talking with other staff.
Other
i)Other, please specify:
N/A
j)Not applicable no salesperson present.

g)Standing behind the counter.


h)Cleaning.

A-05a_l. Please specify other:


Local Language

A-06. Did a salesperson acknowledge you within 4 minutes of arriving at the Apple Shop, either with a greeting or an offer of
assistance?
Acknowledgement may be either a greeting (verbal or non-verbal, e.g. smile, nod, wave, Ill be with you soon, etc.) or an offer
of assistance.
Yes / No
A-07. How long did you have to wait to receive service in the Apple Shop?
(Note you cannot select the first option if the previous question is No. Also cannot be longer than your total time within the
store).
Shopper to wait to be approached by a salesperson. If shopper is not approached after waiting 4 minutes, shopper to
approach the first available salesperson and request service in the Apple Shop.
Shopper to time from the moment they arrived at the Apple Shop, continue after they receive acknowledgement (if applicable),
and until the time they receive service from a salesperson.
Each time bracket represents the full minutes of the defined bracket, i.e., 11-15 minutes = up to 15 minutes and 59 seconds.
Pick
Did not wait
a)Did not wait assisted immediately.
Had to wait
b)5 minutes or less.
e)16 to 20 minutes.
c)6 to 10 minutes.
f)21 to 25 minutes.
d)11 to 15 minutes.
g)26 to 30 minutes.

h)More than 30 minutes.

B. Discovering Needs
B-01. During the interaction, what questions did the salesperson ask to determine which product would best meet your needs?
The salesperson asked me
Select all that apply:
Shopper to select all that apply.
Pick
Tablet
l)General question(s) on how I would
use the product.

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p)Questions about specific uses, such t)My budget.


as email, Internet, photos, etc.

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m)Where I would use the product:

home, office, on the go, etc.


n)If anyone else would use the

product: family, friends, etc.


o)Questions about my work, studies, or
hobbies.

q)How I use other technology, such as u)How many files, photos, or music I
current computer or smartphone.
need to store.
r)What type of computer I use (Apple v)If I need to sync content across
Mac or Windows PC).
multiple devices.
w)If I need WiFi only or an iPad with
s)If I own any other Apple products
(iPod, iPhone, or iPad).
WiFi + 3G/4G.
x)Questions about wireless data plan.

Other
y)Other, please specify:
None
z)None, did not ask any questions.
B-01a_l. Please specify other for the previous question:
Local Language

We would like to better understand how the salesperson asked you questions about your product needs.
B-03. When you stated your interest in a tablet, did the salesperson respond by asking you questions about your product
needs?
Pick
Tablet
a)Yes the salesperson asked me questions about my needs.
b)No I had to volunteer my needs to continue the conversation.
Other
c)Other, please specify:
B-03a_l. Please specify other:
Local Language

B-04. After you stated a scenario need, did the salesperson ever ask you to provide more information so they could learn
more about that need?
For example, the salesperson may learn that you enjoy taking photos, and then ask if you edit photos or create albums/
slideshows.
Yes / No
B-05_l. Please describe the following:
- How the salesperson responded when you stated your interest in a tablet.
- What questions they asked to understand your needs.
- Please note if the salesperson led the interaction, or if you had to volunteer information to keep the conversation going.
Local Language
Minimum of 100 characters.

C. Recommendation / Meeting Needs


C-01. Which product did the salesperson first recommend?
Do not include product accessories in this question.
If the salesperson does not make a recommendation, the shopper is to actively ask for one, in their own words, e.g., Can you
tell me what you would recommend or similar.
If, after an active prompt from the shopper, the salesperson still does not make a recommendation, the shopper is to select
option m) Did not get a recommendation.

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If the salesperson does not first recommend an Apple product listed here, indicate Other and write both the manufacturer
(e.g., Lenovo, HP, Dell, Acer, etc.) and product type (e.g., portable computer, desktop computer, tablet, etc.) that was
recommended.
Pick
f)iPad mini (older generations).
a)MacBook Air.
g)iPad mini (newest generation).
b)MacBook Pro.
h)iPad Air (older generations).
c)iMac desktop computer.
i)iPad Air (newest generation).
d)Mac Pro desktop computer.
e)Mac mini desktop computer.
Other
l)Other, please specify manufacturer and product type:
No recommendation
m)Did not get a recommendation.

j)iPod touch.
k)iPhone.

C-01a_l. Please specify other:


Local Language

C-01b_l. If selected, explain why you were unable to get a recommendation:


Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

[TABLET]
If an iPad is not the first recommendation, the shopper is to prompt the salesperson by saying (in their own words): Im really
interested in an iPad, can you tell me about them?
C-02. What other products (not accessories) did the salesperson recommend?
Select all that apply:
Shopper to select all that apply.
Do not include product accessories in this question.
If the salesperson does not recommend Apple products listed here, indicate Other and write both the manufacturer
(e.g., Lenovo, HP, Dell, Acer, etc.) and product type (e.g., portable computer, desktop computer, tablet, etc.) that was
recommended.
Pick
f)iPad mini (older generations).
a)MacBook Air.
g)iPad mini (newest generation).
b)MacBook Pro.
h)iPad Air (older generations).
c)iMac desktop computer.
i)iPad Air (newest generation).
d)Mac Pro desktop computer.
e)Mac mini desktop computer.
Other
l)Other, please specify manufacturer and product type:
No other recommendation
m)Did not get other recommendations.

j)iPod touch.
k)iPhone.

C-02a_l. Please specify other:


Local Language

C-04_l. IF You indicated that the salesperson did not recommend an iPad, even after you specifically asked about one.
Please explain what the salesperson said in response to your request for information on an iPad, and why they did not
recommend it.
Local Language

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Minimum of 100 characters.


The shoppers comment must be a minimum of 100 characters.

C-05. Which of the following did the salesperson mention when explaining why the recommended Apple product would be the
best option for you?
Select all that apply:
Shopper to select all that apply.
Pick
Tablet
i)Light and portable.
m)Read ebooks and online news.
p)Your budget (WiFi access meets
j)Internet access.
n)Watch movies and TV shows online. your needs you dont need 3G/4G
k)Email.
o)Easy to use because you have never connection).
l)Manage, edit or share photos.
owned an Apple computer.
Other
q)Other, please specify:
None
r)None of the above / no Apple product presented.
C-05a_l. Please specify other:
Local Language

C-07_l. Describe what the salesperson said when they made the Apple product recommendation, and what Apple product
features they mentioned or showed during the interaction.
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

D. Demonstration
D-01. Did the salesperson provide a demonstration / test drive of an Apple product(s)?
Demonstration = Salesperson uses an Apple product to show features.
Test Drive = Salesperson asks the shopper to use the Apple product themselves to explore features. To qualify as a test
drive, the salesperson should stand with the shopper for at least part of the time to give some guidance about the product.
If the salesperson asks the shopper to try out the Apple product but immediately leaves them alone or does not offer any
guidance, this does not count as a test drive.
Pick
Yes
a)Both demonstration and test drive.

b)Test drive only.


c)Demonstration only.

No
d)None - neither a demonstration nor a test drive.
D-02. Which Apple product(s) did the salesperson demonstrate and/or have you test drive?
Select all that apply:
Shopper to select all that apply.
Do not include product accessories in this question. Only include iPad, Mac, iPhone, or iPod demonstration or test drive.
Pick
a)MacBook Air.
b)MacBook Pro.
c)iMac desktop computer.

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f)iPad mini (older generations).


g)iPad mini (newest generation).
h)iPad Air (older generations).

j)iPod touch.
k)iPhone.

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d)Mac Pro desktop computer.


e)Mac mini desktop computer.

i)iPad Air (newest generation).

Other
l)Other, please specify:
N/A
m)NA no demonstration / test drive.
D-02a_l. Please specify other:
Local Language

D-03. Which of the following features did the salesperson demonstrate and/or have you test drive?
Select all that apply:
Shopper to select all features that were included in a demonstration or test drive.
Pick
Tablet
h)Pick up the Apple product to show it k)How to manage, edit or share
n)How easy it is to learn to use the
is light and portable.
photos.
Apple product features.
i)How to browse or search the web.
l)How to read ebooks and online news.
j)How to check or send email.
m)How to watch movies and TV shows
online.
Other
o)Other, please specify:
N/A
p)NA no demonstration / test drive.
D-03a_l. Please specify other:
Local Language

D-04. Please rate the quality of the demonstration / test drive:


Pick
a)Excellent.
b)Good.

c)Fair.
d)Poor.

e)Very poor.

N/A
f)NA no demonstration / test drive.
D-04a_l. Please comment on the ease of understanding the demonstration / test drive, and whether the salesperson provided
an interesting and engaging presentation:
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

E. Product Knowledge
E-01. Please rate the salespersons knowledge of Apple products:
Pick
a)Excellent.
b)Good.

c)Fair.
d)Poor.

e)Very poor.

E-01a_l. Please explain your rating of the salespersons knowledge of Apple products:
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

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E-03. Did the salesperson speak negatively about an Apple product(s) or the Apple brand?
Yes / No
E-03a_l. If the salesperson spoke negatively about an Apple product(s) or the Apple brand, what did they say?
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

E-04. Was the salesperson able to answer all of your questions about Apple products?
For Yes, the salesperson must be able to personally respond to all of the shoppers specific questions about Apple products.
Answer No if the salesperson refers to a manual/written information or another salesperson.
Answer No if the salesperson just said I dont know or Not sure or Thats covered in the instruction manual (no further
response) or similar.
Yes / No
E-04a_l. If no, please describe the questions that the salesperson could not answer:
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

F. Overcoming Concerns
F-01. How did the salesperson respond to your concern on iPad content back-up?
Select all that apply:
Concern on iPad content back-up:
Shopper to raise a concern, using their own words: Ask the salesperson how you can back-up photos, music and other files on
the iPad.
Salesperson responded that . . .
Shopper to select all that apply.
Pick
Tablet
o)iCloud will store your content (including photos, music, and apps) and wirelessly push it to your other devices.
p)You can connect iPad to your computer using a USB cable and use iTunes to back up files.
Other
q)Other, please specify:
F-01a_l. Please specify other:
Local Language

G. Accessories / Upsell
G-01. Did the salesperson suggest any accessories?
Select all that apply:
Shopper to select all that apply.
Pick

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Yes
a)Airport Wireless (WiFi).

b)Apple TV.
c)Cables display or video cables and
adaptors and others (includes Camera

Connection Kit).
d)Cover, screen protector, case or bag.
e)Display computer monitor.

f)External memory or flash drive (NOT


Time Capsule).
g)Headphones or speakers (NOT
Beats brand)
h)Beats headphones, earphones,
speakers, or other Beats accessories
i)iPad dock.
j)Mouse or trackpad.

k)Keyboard or keyboard protector.


l)Power adaptor or charger.
m)Time Capsule wireless hard drive
for back up with WiFi.
n)Microsoft Office for Mac (Excel,
Word, and Power Point).

Other
o)Other, please specify:
No
p)None no accessories suggested.
G-01a_l. Please specify other:
Local Language

G-02. Did the salesperson mention the availability of any of the following products or services?
Select all that apply:
Shopper to select all that apply.
Pick
a)App Store for iPhone, iPod touch,
and iPad.
b)Mac App Store.
c)iCloud.
d)iTunes Store.
e)iBooks Store.
Other
l)Other, please specify:
None
m)None of the above.

f)AppleCare Protection Plan: purchase i)Product set up services (transfer data


Apple extended service and support.
from your current device).
g)Other warranty programs - NOT
j)Finance solutions.
k)Student discounts.
Apple branded: purchase extended
warranty through retailer.
h)Product training for customers.

G-02a_l. Please specify other:


Local Language

G-03. Did the salesperson explain how the accessories, products or services they suggested would help meet your scenario
needs?
Yes / No / NA
G-03a_l. Please explain why you felt the salesperson did not explain how the accessories, products or services would meet
your scenario needs.
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

H. Close
H-01. Was the iPad in stock?
Yes / No
H-02. If the iPad was not in stock, how did the salesperson respond to it being out of stock?
Select all that apply:
Shopper to select all that apply.

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Pick
Tablet
a)Offered an alternative Apple product d)Offered to take your details to
g)Offered to order it for you.
that is in stock.
contact you when stock is available.
b)Told when they expected to have
e)Offered to check other stores for
more stock.
stock availability.
c)Offered to add you to a waiting list. f)Explained that you can visit the store
website to order the Apple product.
Other
h)Other, please specify:
No action
i)No action taken by the salesperson.
N/A
j)NA Apple product was in stock.
H-02a_l. Please specify other:
Local Language

H-03. At the end of the interaction, did the salesperson do any of the following?
Select all that apply:
Shopper to select all that apply.
Pick
a)Asked if you were ready to purchase
today.
b)Offered information on another Apple

product / model to help you decide.


c)Summarized and matched your

needs again with the Apple product


recommendation.
Other
i)Other, please specify:
None
j)None of the above.

d)Shared a personal / customer's story


about the Apple product to reassure
you about your purchase.

e)Asked if you had any further


questions.
f)Gave information on price, payment
options, or finance offers.

g)Invited you back for more


information, or another demonstration
or test drive.
h)Gave you their business card or
contact information.

H-03a_l. Please specify other:


Local Language

H-03b_l. If the salesperson did none of the above, please describe how they ended the interaction:
Local Language
Minimum of 100 characters.
The shoppers comment must be a minimum of 100 characters.

I. Final Comments
Impressions
If shopper interacts with more than one salesperson, shopper to base ratings on the salesperson who presents Apple product
features.
I-01. Approximately how long was your interaction with the salesperson?
Timing to begin from the moment service is received from a salesperson and continue until the final close of the interaction
prior to leaving the Apple Shop.

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Each time bracket represents the full minutes of the defined bracket, i.e., 11-15 minutes = up to 15 minutes and 59 seconds.
Pick
a)Up to 5 minutes.
b)6-10 minutes.
c)11-15 minutes.

d)16-20 minutes.
e)21-25 minutes.
f)26-30 minutes.

g)More than 30 minutes.

I-04. Are there any other observations to share from your visit that have not already been covered in other questions?
No minimum character count requirement on text response.
Yes / No
I-04a_l. Explain Yes:
Local Language

Any additional photo you would like to submit?


Yes / No

End of Questionnaire
Do you have any comments? Please type in here
Yes / No

WebExpress Code: 8484

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