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introduction
Letter from the executive director
Research methodology
Characteristics of survey respondents
Median total cash compensation 2000 – 2007

1
3
4
6

2007 Compensation
Compensation overview
Solo designer
Owner, Partner, Principal
Creative/Design director
Art director
Senior designer
Designer
Entry-level designer
Print production artist

9
10
12
14
16
18
20
22
24

other positions
Web designer
Copywriter
Print production manager
Marketing/New business manager or director
Web developer (front end/interface systems)
Web programmer/Developer (back end systems)
Web/Senior/Executive producer
Content developer

27
28
29
30
31
32
33
34

2007 Benefits
Time off
Medical and dental insurance
Insurance
Retirement
Financial benefits and family care
Personal development and health
Transportation and mobility

36
37
38
39
40
41
42

Resources
About AIGA | Aquent

43
44

The 2007 AIGA | Aquent Survey of
Design Salaries provides the most
complete compensation data available
on communication design professionals
in the United States. The results show
that salaries are solid and consistent.
Still, while many designers around the
country tell us they are as busy as they
have ever been, clients demand the
same quality of work on much tighter
budgets than in previous years.

Letter from the executive director

As we listen carefully to the interests and
issues of the business community, we find
a fresh awareness of the value that design
creates, as evidenced in the business press.
Yet much of the attention to the role of design
in driving innovation focuses on industrial
or product design examples. To gain our
due recognition and ensure a bright future
for communication design, we must:

AIGA DESIGN LEADERS CONFIDENCE INDEX
('(%/0

(')

(''%''

0/%)) 0/%+-

0/%+0-%.0-%-.

0+%.0

(''
0/
00+
0)

0'%.*
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)'', )'', )'', )''- )''-

0'

ALC% F:K% A8E% 8GI%
)''- )''- )''. )''.

Designers like you are the source of our
information on current trends in the
design economy. We listen closely and try
to synthesize current conditions to share
with the profession as a whole. In 2005, we
began to take this process one step further,
conducting a quarterly Design Leaders
Confidence Index to allow AIGA to assemble
an authoritative statement on the current
conditions within the design economy.
The Design Leaders Confidence Index is
modeled on the confidence indices developed
by the Conference Board for private sector
corporate leaders. Over time, the index
will help us in advocating the interests of
the design community in Washington and
with sponsors.
www.aiga.org /confidence-index 

| Letter from the executive director

The results of this year’s salary survey are
documented here for most communication
design positions. In our overall statistics, there
are a number of web-related positions that
we have been monitoring since the late-’90s,
when web-related roles were discrete from
traditional design positions. While we have
national data on those position titles, some
web-design functions are now an integral part
of other design roles, and therefore those
Communicate the value of design thinking — responses were quantitatively insufficient
the approach communication designers, as
to accurately breakdown statistics below
well as other designers, take in addressing
the national level.
complex problems with rigor and imagination to yield unexpected results; and
This report is only one of three ways in
which we offer our survey results. On
Develop the skills to move up the value
www.designsalaries.com, we posted the
chain, in the eyes of the client, to the point
results of the survey with some additional
where communication designers advise
tables and descriptions of methodology;
on more conceptual, strategic and multithere is also an interactive version of the
dimensional problems.
results that allows designers to develop
personalized salary profiles.
Almost every designer began his or her career
with a passion for making beautiful objects
The survey and the publication of the results
that solve complex problems. This ability
on the web would not have been possible withto create engaging solutions is critical to
out the active involvement of Aquent — a true
successful human-centered design. Yet our
partner to the design profession, appreciated
industry faces increasing downward pressures by AIGA for its perspective, experience,
from those who, while equipped with the
commitment and generosity. Aquent has
tools of design, are not adequately trained as consistently taken an enlightened view toward
designers. Outsourcing is not yet a significant professional development opportunities for
problem in the communication design arena, designers, sharing with us the view that it
yet it too can result in decreased salary levels. is in everyone’s interest to see the design
profession achieve its greatest potential.
In order to move up the scale of salaries
The survey would also not be possible withreflected in this survey and receive
out our collaboration with Communication
compensation that is consistent with our
Arts magazine, which joins AIGA in providing
own perceived value, we need the ability
access to its subscribers for the survey.
to deal with form, content and the context
in which communications take place over
time. This is a broader expectation of designers, one that will require developing new
Richard Grefé
perspectives and skills.
Executive director

Research methodology

Purpose
This survey was conducted on behalf of AIGA,
the professional association for design, and
its partners, Aquent and Communication
Arts magazine, as part of a comprehensive
program of activities to serve the professional designer by providing sources of
inspiration and strategies for success.
The AIGA Survey of Design Salaries 2007
draws from an extensive pool of designers
and others allied to the profession, and
includes responses from nearly 5,000
design professionals.
The survey was conducted on AIGA’s behalf
by Readex Research, an independent
research company in Stillwater, Minnesota.

Method
The survey was administered both by mail
and via the web. An initial sample of 11,000
was selected from a pool of lists believed to
include a large range of design professionals, both print and digital. Sources for lists
included AIGA’s own current and past
membership, recent AIGA contacts (from
conference registrations, inquiries, etc.),
and domestic subscribers of Communication
Arts magazine. These combined lists
represented a total of 42,361 unduplicated
individuals at the time of sample selection.
The initial survey sample of 11,000 was
selected in systematic stratified fashion to
support detailed analysis at the metropolitan
area level.

Surveys were administered via the web
where possible (13,055 sample members)
and by mail where necessary (3,215 sample
members).

RESULTS
Compensation is reported in terms of three
statistics: the 25th percentile, the median
(or 50th percentile), and the 75th percentile.
The 25th percentile represents that value
which is greater than 25% of all values,
the median that value greater than 50%
of all values, and so on. Two quantities are
reported out: 2006 wages/salary, and 2006
total cash compensation (which includes not
only wages and salary but other forms of
cash compensation such as bonuses, profit
sharing, incentives, and partners’ profits).
Non-wage compensation is especially
significant in understanding compensation
for owners/partners/principals. Where
sufficient data are available, the median
hourly rate for freelancers in each position
(if employed) is also reported.

METHODOLOGY

For a complete explanation of the survey
methodology, please visit the online version
of the results at www.designsalaries.com.

Compensation data are reported split out by
several variables: geographic region (based
on the nine standard U.S. Census divisions),
metropolitan area (24 select Core Based
Statistical Areas), type of organization, size
of organization, and organization’s client
base. Results have been suppressed where
fewer than 10 data points and/or 5 cases
were returned in a given tabulation.

A second sample of 5,270 was added for
this year’s survey, including unduplicated
emailable individuals from lists of clients
and talent supplied by Aquent.

Research methodology | 

Characteristics of survey respondents

All respondents
Type of organization
Design studio or consultancy


Advertising agency


Publishing house


Web development firm


In-house design department


Other

Size of organization
2–9 employees


10–99 employees


100–999 employees


1,000+ employees

4,785 Respondents
918
19%
446
9%
200
4%
59
1%
1,422
30%
1,723
36%
4,785 Respondents
913
19%
1,150
24%
876
18%
1,053
22%

Geographic region








New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

4,785 Respondents
376
883
786
654
103
310
293
288
1,092

8%
18%
16%
14%
2%
6%
6%
6%
23%

Geographic regions
U.S. Census divisions

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| Research methodology

Type of organization
Design studio or consultancy








918 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

8%
20%
14%
16%
2%
7%
6%
5%
22%

Web development firm








59 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

2%
14%
19%
8%
2%
5%
14%
7%
31%

Advertising agency








446 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

5%
17%
16%
17%
3%
10%
9%
5%
19%

In-house design department








1,422 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

8%
17%
19%
14%
2%
7%
5%
5%
23%

Publishing house








200 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

13%
26%
13%
11%
3%
7%
5%
7%
17%

Other








1,723 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

8%
18%
16%
12%
2%
5%
6%
7%
25%

2–9 employees








913 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

7%
18%
15%
15%
3%
5%
8%
7%
22%

100–999 employees








876 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

9%
20%
15%
14%
2%
5%
6%
5%
23%

10–99 employees








1,150 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

6%
18%
16%
13%
3%
9%
6%
5%
23%

1,000+ employees








1,053 Respondents
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

9%
18%
21%
14%
1%
7%
5%
5%
21%

Size of organization

Characteristics of survey respondents | 

Median total cash compensation 2000 – 2007

POSITION

2000

2001

2002

2003

2004

2005

2.2%

2.7%

1.4%

2.2%

2.6%

Consumer Price Index inflation
Solo designer

0.0%

9.1%

93,000 100,000 100,000

-18.3%

-7.0%

7.5%

0.0%

-20.0%

85,000

84,000

85,000

85,000

85,000

90,000

80,000

-1.2%

1.2%

0.0%

0.0%

5.9%

-11.1%

55,000

62,500

62,000

60,000

65,000

65,000

60,900

13.6%

-0.8%

-3.2%

8.3%

0.0%

-6.3%

52,300

54,000

53,000

55,000

55,000

56,000

52,000

3.3%

-1.9%

3.8%

0.0%

1.8%

-7.1%

ANN. RATE

2.0%

22.4%

80,000 113,000

0.0%

Designer

-1.8%

0.0%

Senior designer

-6.7%

Art director

15.4%

100,000 100,000 100,000

Creative/Design director

2007
3.2%

$ 52,000 $ 60,000 $ 56,000 $ 55,000 $ 55,000 $ 60,000 $ 49,000 $ 60,000

% change from prior year:

Owner, Partner, Principal

2006*
3.4%

1.7%

41.3%

98,600

2.1%

23.3%

72,000

3.8%

18.2%

62,000

2.4%

19.2%

38,000

40,000

40,000

40,000

41,200

42,500

39,800

5.3%

0.0%

0.0%

3.0%

3.2%

-6.4%

Entry-level designer

31,000

32,000

30,000

31,000

32,000

33,000

3.2%

-6.3%

3.3%

3.2%

3.1%

35,000

38,000

40,000

40,000

40,000

40,000

40,000

8.6%

5.3%

0.0%

0.0%

0.0%

0.0%

45,000

52,000

50,000

50,000

50,000

52,000

48,000

15.6%

-3.8%

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0.0%

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-7.7%

44,800

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54,000

58,000

58,000

55,000

65,000

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8.0%

7.4%

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18.2%

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62,000

3.1%

80,000

3.3%

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Web designer

Copywriter

Print production manager

45,000

2.4%

13.1%

35,000

2.0%

6.1%

44,800

3.5%

12.0%

55,000

2.9%

14.6%

62,000

4.6%

-4.6%

50,000

48,000

50,000

52,000

52,500

-4.0%

4.2%

4.0%

1.0%

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manager or director

70,000

75,000

75,000

62,500

7.1%

0.0%

-16.7%

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(front end/interface systems)

51,400

55,000

58,200

50,000

55,000

60,000

60,000

7.0%

5.8%

-14.1%

10.0%

9.1%

0.0%

Web programmer/Developer
(back end systems)

67,500

65,000

62,900

56,000

56,000

60,600

65,000

-0.5%

-3.7%

-3.2%

-11.0%

0.0%

Web producer/Senior producer/
Executive producer

65,000

69,000

75,000

65,000

65,000

70,000

54,100

75,000

2.0%

6.2%

8.7%

-13.3%

0.0%

7.7%

-22.7%

Content developer

47,000

47,500

50,000

46,500

55,000

65,000

70,500

1.1%

5.3%

-7.0%

18.3%

18.2%

8.5%

* NOTE: Change in 2006 survey methodology may have affected measurements. 

| Median total cash compensation 2000 – 2007

4.8%

28.0%

60,000

2.2%

0.0%

8.2%

38.6%

58,800
-16.6%

3.2%

2000

2001

2002

2003

2004

2005

2006*

2007

POSITION 

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* NOTE: 2006 data unavailable for Print production manager and Web programmer/Developer (back end systems).

A NOTE ON THE 2006 METHODOLOGY
In 2006, a different research methodology was used that may have underestimated
income. The 2006 data are reflected by dots and excluded from the trend line; the
trend line from 2005 through the most recent data is reflected by a dotted line. The
2007 data are based on the same methodology as all previous years except 2006.

Median total cash compensation 2000 – 2007 |  

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Compensation overview

Solo
designer

25TH%

SALARY/WAGES
MEDIAN

75TH%

$ 40,000 $ 60,000 $ 80,000

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%
$ 42,000 $ 60,000 $ 80,300

926

Owner,
Partner, Principal

65,000

100,000

145,000

72,000

113,000

175,000

611

Creative/Design
director

73,000

90,000

116,000

75,000

98,600

130,000

945

Art
director

55,000

70,000

82,000

60,000

72,000

90,000

1047

Senior
designer

50,000

60,000

70,000

50,000

62,000

75,000

1,423

Designer

37,500

44,000

52,000

39,000

45,000

55,000

1,621

Entry-level
designer

30,000

35,000

40,000

31,000

35,000

40,000

749

Print
production artist

35,000

41,200

50,000

36,500

44,800

53,000

419

Web
designer

45,000

54,000

65,000

46,000

55,000

70,000

390

Copywriter

45,000

60,000

72,000

48,000

62,000

77,000

340

Print
production manager

50,000

60,000

70,000

50,000

62,000

76,000

418

Marketing/New business

manager or director

52,000

75,000

90,000

57,000

80,000

100,000

292

Web developer

(front end/interface systems)

48,000

60,000

72,000

50,000

60,000

75,000

204

Web programmer/Developer

(back end systems)

52,000

60,000

75,000

54,000

65,000

80,000

131

Web producer/Senior producer/
Executive producer
60,000

70,000

80,000

60,000

75,000

84,000

121

Content
developer

55,000

65,000

45,000

58,800

72,500

83

45,000

Compensation overview | 

Solo designer

A solo designer is a freelance or self-employed design
professional who works independently of a company and
has no employees.

Solo designer
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$45,000

$72,000

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25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 40,000

$ 60,000

$ 80,000

$ 42,000

$ 60,000

$ 80,300

926

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

45,000
47,600
37,300
40,000
35,300
42,000
39,900
36,000
43,800

59,900
65,000
52,000
50,000
47,600
60,000
50,000
45,000
63,600

80,000
86,400
75,000
75,000
71,300
73,000
75,000
65,000
83,500

45,000
48,000
40,000
40,000
36,200
45,000
39,900
40,000
46,000

60,000
66,000
55,000
52,000
47,600
60,000
50,000
50,000
65,000

83,800
90,000
77,500
80,000
73,000
73,000
75,000
80,000
85,000

72
179
145
111
16
39
59
67
238

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

35,500
40,500
40,000
45,500
N/A
45,000
39,900
40,000
30,200
49,000
26,900
N/A
49,000
49,000
50,000
35,000
N/A
40,500
N/A
N/A
41,300
48,500
37,500
38,500

52,000
61,500
50,000
60,000

72,500
74,000
82,800
80,000

42,300
40,500
43,000
50,000

55,000
61,500
50,000
65,000

72,500
74,000
82,800
83,600
N/A
90,000
90,000
82,400
78,200
82,500
62,500
N/A
102,500
94,300
86,400
65,000
N/A
96,300
N/A
N/A
83,800
83,800
84,300
93,900

21
16
13
45
7
60
23
24
13
81
16
5
18
137
19
17
7
16
4
4
36
44
17
44

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

49
21
9
3
59
782

N/A

N/A

N/A

N/A

53,500
50,000
50,000
52,000
65,000
45,000

85,500
90,000
71,000
68,700
82,500
62,500

47,400
39,900
40,000
30,200
55,000
34,300

55,000
50,000
50,000
52,000
68,000
45,000

N/A

N/A

N/A

N/A

65,000
70,000
55,000
45,000

102,500
90,000
80,000
60,000

53,500
50,000
50,000
37,500

65,000
72,000
60,000
46,000

N/A

N/A

N/A

N/A

66,000

96,300

42,300

66,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

65,000
60,000
52,000
60,000

80,000
71,500
84,300
92,600

45,000
50,000
46,500
41,300

65,000
60,000
55,000
60,000

46,500
43,500
N/A
N/A
48,000
40,000

60,000
60,000

90,500
82,500

50,000
43,500

65,500
60,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

62,400
58,000

80,000
80,000

50,000
41,900

65,000
60,000

100,000
82,500
N/A
N/A
80,000
80,000

Size of organization
2–9
10–99
100–999
1,000+

40,500
44,800
50,000
45,000

65,000
60,000
65,000
52,000

88,800
80,000
85,000
72,400

45,800
47,000
51,000
45,500

65,000
61,000
68,000
55,000

90,000
80,000
86,000
73,900

96
56
55
69

Client base
Local/regional only
National
International

40,000
42,000
43,000

55,000
60,000
60,000

75,500
80,000
80,000

40,000
45,000
45,000

60,000
60,000
60,000

80,000
90,000
84,000

413
319
163

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Solo designer | 1 1

Owner, Partner, Principal

An owner, partner, principal holds an equity position and has
major business responsibility for a firm having employees.

Owner, Partner, Principal
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$72,500

$215,000

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Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

$ 65,000 $ 100,000 $ 145,000

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%
$ 72,000 $ 113,000 $ 175,000

611

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

70,000
65,000
55,000
65,000
50,000
70,000
65,000
65,000
70,000

100,000
100,000
90,000
90,000
60,000
100,000
95,200
80,000
100,000

150,000
150,000
125,000
144,000
120,000
140,000
125,000
100,000
150,000

75,000
77,500
60,000
79,500
70,000
70,000
72,000
72,500
77,000

115,000
120,000
100,000
110,000
100,000
120,000
100,000
100,000
125,000

200,000
172,500
150,000
175,000
120,000
170,000
160,000
147,500
200,000

48
113
91
73
13
44
43
35
151

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

90,000
60,000
47,000
75,000
40,500
71,400
75,000
40,000
75,000
70,000
N/A
N/A
70,000
92,000
63,800
N/A
50,000
77,000
75,000
N/A
65,000
85,000
81,300
60,000

110,000
75,000
55,000
100,000
85,000
90,000
97,600
70,000
105,000
100,000

150,000
115,000
154,500
150,000
150,000
150,000
150,000
100,000
130,000
145,500

100,000
66,300
60,000
100,000
47,300
90,000
75,000
55,000
98,000
70,000

130,000
76,500
72,500
112,000
100,000
120,000
121,600
85,000
105,000
128,200

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

100,000
120,000
95,000

155,000
165,000
150,000

71,000
92,000
63,800

110,000
135,000
100,000

N/A

N/A

N/A

N/A

85,000
135,000
105,000
85,000

110,000
200,000
158,800
118,300

71,000
97,500
108,800
65,000

110,000
150,000
215,000
100,000

155,500
147,500
156,300
198,800
170,000
190,000
190,000
125,000
200,000
300,000
N/A
N/A
200,000
200,000
192,000
N/A
125,000
145,000
200,000
N/A
150,000
242,500
400,000
150,000

17
14
8
24
7
40
11
9
12
51
7
2
25
71
18
7
5
10
7
5
11
38
13
24

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

65,000
80,000
N/A
41,300
128,000
65,000

90,000
110,000

140,000
200,000

72,000
98,000

110,000
130,000

N/A

N/A

N/A

N/A

76,000
150,000
100,000

100,000
200,000
135,000

49,800
130,000
65,000

76,000
162,500
105,000

170,000
213,500
N/A
145,000
200,000
187,500

377
77
4
14
18
118

Size of organization
2–9
10–99
100–999
1,000+

60,000
90,000
110,000
32,500

80,000
125,000
200,000
150,000

105,000
155,000
250,000
176,300

65,000
105,000
140,000
110,000

90,000
150,000
300,000
195,000

128,200
210,000
450,000
200,000

398
158
24
12

Client base
Local/regional only
National
International

50,000
65,000
80,000

80,000
90,000
120,000

120,000
136,000
180,000

62,800
72,000
100,000

96,000
113,000
140,000

148,800
170,000
250,000

190
259
154

N/A

N/A

N/A

N/A

100,000
110,000
150,000

100,000
120,000
200,000

90,000
100,000
75,000

100,000
120,000
200,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Owner, Partner, Principal | 1 3

Creative/Design director

A creative director or design director is the creative head
of a design firm, advertising agency or an in-house corporate
design department. In all of these areas, key responsibilities
can include the development of graphic design, advertising,
communications and industrial design publications.

Creative/Design director
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$70,000

$167,500

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Overview
Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

25TH%
$ 73,000

SALARY/WAGES
MEDIAN

75TH%

$ 90,000 $ 116,000

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%
$ 75,000

$ 98,600 $ 130,000

945

85,000
80,000
65,000
70,000
49,900
75,000
60,000
60,000
80,000

100,000
100,000
80,000
85,000
75,000
87,000
75,000
75,000
100,000

130,000
130,000
100,000
109,000
84,000
98,000
91,300
92,000
120,000

88,000
85,000
65,500
75,000
49,900
80,000
63,500
68,000
80,500

120,000
120,000
88,000
92,000
80,000
94,700
75,000
80,100
105,000

150,000
150,000
105,300
130,000
90,000
109,300
98,000
110,000
135,000

81
197
151
119
21
73
52
42
209

77,300
60,000
N/A
85,000
72,500
75,000
72,500
60,000
62,000
80,000
48,300
80,000
84,800
90,000
69,400
N/A
60,000
70,000
108,500
75,000
70,000
87,800
75,000
75,000

85,000
82,500

107,300
99,000

80,000
64,500

92,000
82,500

N/A

N/A

N/A

N/A

85,000
87,500
120,000
83,000
90,000
110,000
102,000
99,000

102,400
100,000
145,000
95,000
116,000
130,000
135,000
113,800

64,000
71,300
120,000
80,000
70,000
93,300
82,000
79,100

85,000
98,500
150,000
90,000
95,000
124,000
102,000
100,500

110,000
100,000
N/A
140,000
85,000
125,000
98,000
130,000
100,000
134,000
98,000
230,000
109,000
163,500
122,500
N/A
105,300
119,300
150,000
115,000
160,000
140,000
145,000
120,000

27
17
6
45
6
57
13
13
14
75
17
6
36
139
28
6
9
18
9
15
16
54
20
50

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

75,000
80,000
82,300
69,800
70,000
68,000

90,000
95,000
90,000
82,500
87,000
90,000

112,500
131,500
120,000
110,000
108,000
120,000

80,000
80,500
84,300
70,300
75,000
70,000

100,000
105,000
109,000
82,500
95,000
91,000

130,300
150,000
150,000
125,800
125,000
130,000

188
116
47
13
377
200

Size of organization
2–9
10–99
100–999
1,000+

58,300
75,000
75,000
75,000

70,000
90,000
95,000
94,000

85,000
110,000
130,000
116,800

60,000
76,000
80,000
82,500

75,000
100,000
100,000
105,000

92,300
125,000
140,000
148,800

141
322
213
263

Client base
Local/regional only
National
International

60,000
70,000
80,000

75,000
88,000
98,000

90,500
107,000
125,000

60,000
75,000
85,000

77,500
94,500
110,000

106,000
120,000
150,000

142
302
365

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

N/A

N/A

N/A

N/A

100,000
77,500
90,000
77,500
66,600
72,500
100,000
70,000
152,500
90,000
120,000
85,000

120,000
80,000
113,800
89,800
112,000
80,000
120,000
92,500
200,000
106,000
140,000
90,000

85,000
75,300
78,000
75,000
60,000
62,000
82,500
56,000
93,800
87,000
100,000
69,400

105,000
80,000
95,000
77,500
70,000
75,000
110,000
75,000
167,500
95,000
135,000
91,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Creative/Design director | 1 5

Art director

The art director establishes the conceptual and stylistic direction
for design staff and orchestrates their work, as well as the
work of production artists, photographers, illustrators, prepress
technicians, printers and anyone else who is involved in the
development of a project. The art director generally selects
vendors and, if there isn’t a creative director on staff, has final
creative authority.

Art director
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$50,000

$90,000

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16 | 2007 Compensation

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25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 55,000

$ 70,000

$ 82,000

$ 60,000

$ 72,000

$ 90,000

1,047

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

65,000
60,000
52,000
57,000
40,800
47,600
44,500
45,000
65,000

75,000
75,000
67,000
65,000
53,000
57,000
57,000
55,000
80,000

90,000
90,000
80,800
75,000
60,600
70,000
67,800
65,000
90,000

68,700
65,000
55,000
60,000
45,600
48,500
45,000
50,000
68,000

80,000
78,000
70,000
70,000
53,800
63,000
60,000
56,000
81,000

100,000
94,300
84,800
80,000
65,900
75,000
70,000
65,000
100,000

77
238
196
118
22
75
63
37
221

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

60,000
44,000
53,300
65,000
50,000
60,000
38,700
40,500
54,800
65,000
48,000
46,500
52,000
70,000
54,500
55,000
39,400
60,000
70,000
44,000
58,000
75,000
60,000
70,000

65,000
65,000
61,000
72,000
60,000
70,000
59,000
43,000
62,200
80,000
55,000
63,000
60,000
80,000
70,000
56,000
50,000
63,000
75,000
50,000
65,000
80,400
72,500
80,000

75,000
77,500
75,000
81,300
95,000
75,000
65,000
64,600
67,800
90,000
60,000
70,000
72,000
90,000
77,500
63,800
63,800
70,000
97,500
60,000
80,000
100,000
93,800
89,800

60,000
47,800
57,300
67,900
55,000
60,000
39,500
41,300
55,000
68,000
55,000
48,300
55,000
70,000
58,500
56,000
39,400
63,000
77,000
45,000
62,100
80,000
60,000
75,000

70,000
70,000
64,800
80,000
65,000
70,000
60,000
50,000
62,200
82,000
60,000
70,000
67,000
82,000
70,000
56,000
51,000
63,000
90,000
55,000
65,000
89,000
80,000
80,000

80,000
77,500
90,000
90,000
110,000
80,000
68,000
64,600
70,000
95,000
68,000
75,000
79,800
100,000
79,500
63,800
69,800
75,000
100,000
70,000
81,300
103,000
94,300
90,000

32
16
14
45
9
54
22
13
16
90
17
9
32
172
32
9
12
8
7
14
15
60
25
69

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

55,000
50,000
50,500
70,000
60,000
60,000

70,000
65,000
69,000
75,000
70,000
70,000

86,300
80,000
80,000
86,300
85,000
80,000

60,000
52,000
54,600
75,000
65,000
60,000

72,000
67,000
70,000
80,000
77,000
70,000

95,000
82,000
85,000
90,000
92,000
85,000

144
207
93
11
375
214

Size of organization
2–9
10–99
100–999
1,000+

45,000
54,000
58,500
60,000

55,000
67,300
70,000
71,800

70,000
80,000
88,000
85,000

46,000
55,000
60,000
65,000

57,300
70,000
75,000
78,000

74,300
85,000
90,000
90,000

116
354
279
289

Client base
Local/regional only
National
International

50,000
53,000
60,000

60,000
67,800
72,500

72,000
80,000
88,000

52,000
55,000
62,800

64,000
70,000
78,000

76,000
82,000
95,000

164
358
361

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Art director | 17

Senior designer

The senior designer is responsible for conceptualization and
design of solutions from concept to completion. In some firms, a
senior designer directs the work of one or more junior designers
who generate comps and create layouts and final art. In some
cases, senior designers do not manage staff but are designated
“senior” because of their authority in design decision-making.

Senior designer
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$49,000

$77,500

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18 | 2007 Compensation

D`Xd`

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 50,000

$ 60,000

$ 70,000

$ 50,000

$ 62,000

$ 75,000

1,423

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

55,000
53,200
48,500
47,000
38,000
48,000
45,000
40,000
55,000

65,000
65,000
55,000
55,000
48,000
57,000
55,000
48,000
65,000

75,000
75,000
65,000
64,000
53,800
65,000
65,000
55,000
75,000

57,300
55,000
50,000
48,000
38,000
50,000
46,000
42,000
56,000

67,500
70,000
60,000
57,000
48,000
60,000
55,000
50,000
70,000

80,000
80,100
70,000
66,600
57,500
68,500
70,000
60,000
80,000

127
278
240
199
30
91
71
65
322

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

50,000
45,000
45,000
55,000
50,000
50,000
38,000
39,300
50,000
59,500
40,000
44,900
50,000
60,000
48,000
47,500
45,000
49,500
60,000
42,900
45,000
60,900
53,600
50,000

55,000
55,000
53,000
65,000
67,500
58,000
50,000
51,000
55,000
69,800
50,000
52,000
59,000
70,000
57,500
50,000
50,000
55,000
65,000
49,000
55,000
72,000
61,000
60,000

62,500
55,000
65,000
68,000
85,000
70,000
65,000
60,000
70,000
75,000
52,300
53,800
65,000
80,000
68,000
56,500
53,000
60,800
75,000
65,000
65,000
80,000
68,500
66,300

50,000
49,800
45,000
56,000
50,000
50,000
38,000
42,000
51,000
60,000
45,000
48,200
54,300
62,000
50,000
47,500
45,000
49,500
65,500
42,900
47,000
65,000
54,100
54,300

57,000
55,000
53,000
67,000
77,500
62,000
50,000
55,000
65,000
71,200
51,000
55,000
62,000
75,000
59,500
50,000
50,000
56,500
70,000
49,000
60,000
75,000
65,000
60,000

75,000
60,000
70,000
76,500
88,300
70,500
68,000
61,300
73,000
81,300
55,000
62,300
68,500
85,000
70,000
56,500
53,000
63,000
77,500
70,000
73,000
85,000
78,000
70,500

41
19
26
80
12
102
24
23
21
103
21
13
56
191
46
10
13
22
12
13
32
90
42
81

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

50,000
50,000
45,000
50,000
50,000
48,700

60,000
65,000
52,500
64,800
60,000
60,000

70,000
75,000
60,000
70,000
70,000
74,400

50,000
50,000
49,500
50,000
51,500
50,000

60,500
66,000
55,500
66,000
64,000
63,300

75,000
80,000
65,000
75,000
75,200
75,000

344
129
72
14
588
273

Size of organization
2–9
10–99
100–999
1,000+

43,000
50,000
50,000
51,000

51,000
60,000
60,000
61,000

60,000
70,000
75,000
72,000

45,000
50,000
50,000
54,000

55,000
63,000
64,500
65,000

65,000
75,000
75,300
78,000

248
423
310
431

Client base
Local/regional only
National
International

45,000
48,000
53,000

53,000
58,000
64,000

65,000
67,600
75,000

45,000
50,000
55,000

55,000
60,000
67,500

67,500
71,300
80,000

250
460
514

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Senior designer | 19

Designer

A designer is responsible for conceptualization and design of
graphic applications such as collateral material, environmental
graphics, books and magazines, corporate identity, film titling
and multimedia interfaces, from concept to completion.

Designer
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$37,000

$55,000

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20 | 2007 Compensation

D`Xd`

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 37,500

$ 44,000

$ 52,000

$ 39,000

$ 45,000

$ 55,000

1,621

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

40,000
40,000
37,000
36,000
30,000
34,000
33,000
35,000
41,500

49,000
48,000
44,000
40,000
34,500
40,000
38,300
40,000
48,000

55,000
55,000
50,000
46,000
39,500
45,000
45,000
45,000
57,500

42,000
40,000
38,500
37,500
31,300
35,000
33,000
35,000
42,000

50,000
50,000
45,000
43,000
36,500
41,000
40,000
42,000
50,000

59,000
60,000
53,000
50,000
40,000
50,000
47,000
46,000
60,000

120
287
267
242
39
134
78
97
357

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

40,000
36,000
35,000
40,000
38,500
40,000
33,000
36,500
35,000
42,500
35,000
34,000
37,000
42,000
35,000
40,000
28,000
40,000
40,000
35,300
34,800
48,000
42,000
43,000

43,000
41,000
40,000
47,500
39,500
43,000
40,000
45,000
38,000
50,000
40,000
38,000
42,000
50,000
43,500
42,300
36,000
45,000
50,000
40,000
40,000
55,000
46,500
50,000

45,000
45,000
45,000
55,000
42,300
50,000
45,000
50,000
45,000
60,000
48,100
40,000
50,000
55,000
55,000
45,000
49,000
48,000
55,000
42,500
52,500
60,000
58,300
55,000

40,000
36,000
36,000
43,000
38,500
40,000
33,000
37,000
37,800
45,000
38,400
34,000
39,500
43,000
36,000
40,000
32,000
40,000
45,000
38,000
34,800
48,700
42,500
44,000

45,000
44,000
40,000
49,000
40,000
46,000
40,000
45,000
40,000
52,000
40,000
39,000
43,000
50,000
45,000
43,800
37,000
48,000
55,000
42,000
40,800
55,000
51,000
52,000

50,000
48,000
47,000
55,000
46,000
55,000
45,000
52,000
47,000
65,000
51,600
47,300
50,800
61,500
55,000
45,000
51,000
51,000
67,000
44,000
54,300
61,800
60,000
56,000

42
18
26
68
13
102
22
26
20
116
18
14
70
203
40
23
16
32
12
15
45
77
48
94

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

37,000
35,000
35,000
35,000
39,000
37,000

42,000
42,300
40,000
48,000
45,000
45,000

50,000
50,000
45,000
60,000
55,000
52,000

40,000
37,000
35,000
42,500
40,000
38,000

45,000
45,000
40,000
48,000
47,000
45,000

52,000
50,000
47,000
60,500
55,500
55,000

377
147
85
13
647
345

Size of organization
2–9
10–99
100–999
1,000+

35,000
36,000
38,000
40,000

39,000
43,000
43,000
48,000

45,000
50,000
50,000
55,000

35,000
37,900
40,000
40,000

40,000
45,000
45,000
50,000

48,000
53,000
54,000
60,000

283
498
375
439

Client base
Local/regional only
National
International

35,000
37,500
39,600

41,600
43,000
45,000

50,000
50,000
55,000

36,000
38,000
40,000

44,000
45,000
48,000

51,000
52,000
58,800

331
507
557

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Designer | 21

Entry-level designer

An entry-level designer is one to two years out of school
and requires mentoring in all aspects of design conception
and implementation.

Entry-level designer
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$30,000

$45,000

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22 | 2007 Compensation

D`Xd`

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 30,000

$ 35,000

$ 40,000

$ 31,000

$ 35,000

$ 40,000

749

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

32,000
32,000
30,000
30,000
27,400
30,000
29,600
30,000
30,300

36,000
36,000
33,000
33,000
31,000
33,000
32,000
32,000
36,000

40,000
42,500
37,000
36,400
36,800
36,000
35,000
34,300
42,000

33,000
32,000
32,000
30,000
29,400
30,000
30,000
30,000
32,000

39,000
38,000
35,000
35,000
33,500
35,000
32,000
33,300
37,000

43,500
45,000
39,500
39,500
36,800
38,000
35,000
36,000
44,000

68
143
115
121
17
57
36
40
152

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

32,000
30,000
31,000
32,000
31,500
32,000
25,000
28,800
33,500
30,000
30,600
N/A
30,000
35,000
32,000
32,400
28,000
29,300
30,000
30,000
30,000
32,000
32,000
32,000

35,000
32,000
32,000
36,000
35,000
35,000
30,000
31,000
35,000
36,500
31,200

40,000
35,000
35,000
40,000
35,000
38,000
30,800
35,000
36,000
42,000
35,000

32,000
30,000
32,000
33,300
31,500
32,000
25,000
30,000
33,500
31,000
31,000

35,000
32,000
32,000
37,000
36,000
35,000
30,000
32,000
35,000
37,000
35,000

N/A

N/A

N/A

N/A

35,000
36,500
34,000
34,500
31,000
35,000
40,000
30,000
34,500
38,000
35,500
35,000

38,000
45,000
40,000
35,300
45,500
39,300
45,000
34,000
36,500
43,000
40,000
41,000

30,000
35,000
32,000
33,600
28,000
30,300
35,000
30,000
31,000
33,000
35,000
32,000

35,000
40,000
34,000
35,000
31,000
35,900
45,000
32,000
34,500
40,000
39,000
36,000

40,000
35,300
36,000
42,500
42,000
40,000
33,000
35,300
36,000
45,000
38,100
N/A
40,000
45,000
40,000
36,300
45,500
42,000
55,000
37,500
38,000
44,500
41,800
42,200

17
9
14
48
8
56
8
13
9
59
9
7
27
104
21
10
8
18
6
15
15
33
11
33

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

30,000
30,000
29,000
N/A
30,000
31,200

35,000
35,000
32,000

37,500
40,000
35,500

32,000
30,000
29,000

35,000
35,000
32,000

N/A

N/A

N/A

N/A

35,000
35,000

40,000
40,000

31,000
32,000

36,000
36,000

40,000
40,000
36,000
N/A
42,500
40,000

228
93
46
5
217
158

Size of organization
2–9
10–99
100–999
1,000+

30,000
30,000
32,000
32,000

32,000
35,000
35,000
36,000

35,000
38,000
40,000
40,000

30,000
30,600
32,000
32,000

32,000
35,000
36,000
37,500

35,500
40,000
41,300
42,100

148
274
183
142

Client base
Local/regional only
National
International

29,500
30,000
32,000

32,000
33,000
35,000

36,000
36,000
40,000

30,000
30,000
32,300

32,000
35,000
37,500

37,000
38,000
43,100

146
245
285

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Entry-level designer | 23

Print production artist

A print production artist has a working understanding of
layout, type and color, and is able to take instructions from
a designer and create a complete layout, working proficiently
in InDesign, Quark, Photoshop and Illustrator. Responsibilities
also include producing final files that image properly to film
or printer specification.

Print production artist
2007 Median total cash compensation comparison by metro area

DENOTES FEWER THAN 5 VALID CASES OR 10 VALID VALUES

$35,000

$52,000

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Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 35,000

$ 41,200

$ 50,000

$ 36,500

$ 44,800

$ 53,000

419

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

35,300
39,500
35,000
35,000
26,000
35,000
38,800
30,500
36,000

40,000
45,000
41,000
40,000
35,000
40,000
43,000
35,000
45,000

53,800
59,000
48,000
46,400
38,000
50,000
50,300
40,000
52,000

36,300
39,600
36,500
35,500
26,000
38,000
38,800
31,400
38,400

48,000
45,000
44,500
42,500
35,000
45,000
43,500
36,000
45,000

60,000
61,200
50,000
50,000
38,000
52,000
52,000
44,000
55,000

32
65
72
55
6
40
19
22
108

Metro area
Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
Milwaukee
Minneapolis/St. Paul
New York
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
St. Louis
San Diego
San Francisco
Seattle
Washington, D.C.

40,000
40,500
35,000
37,000
N/A
40,000
37,000
30,000
N/A
35,000
35,000
30,000
36,800
40,000
34,000
32,000
N/A
32,500
N/A
34,600
36,000
45,000
40,000
41,100

45,000
43,000
40,000
45,000

55,000
52,000
45,000
57,000

40,000
40,800
40,000
38,600

48,000
43,500
42,000
48,000

N/A

N/A

N/A

N/A

47,500
40,000
49,000
47,000
42,000

50,000
42,800
60,000
52,000
50,000

36,900
40,000
45,000
40,000
41,100

51,500
40,000
49,000
52,000
44,500

55,000
52,000
45,000
60,000
N/A
56,000
49,600
48,000
N/A
57,000
48,200
45,000
50,000
64,000
50,000
47,000
N/A
42,000
N/A
55,000
45,300
65,000
55,000
50,700

13
6
8
20
2
25
9
6
3
40
13
7
20
44
11
9
4
10
3
7
11
24
17
15

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

35,300
35,000
30,000
N/A
36,000
36,000

45,000
43,000
36,000

51,500
50,000
40,000

39,000
35,300
30,000

46,000
45,000
37,000

66
81
39

N/A

N/A

N/A

N/A

42,000
40,000

52,000
52,000

38,000
38,500

45,000
45,000

55,000
51,600
42,000
N/A
55,000
53,500

149
82

Size of organization
2–9
10–99
100–999
1,000+

30,000
35,000
35,000
36,500

40,000
40,500
40,000
45,000

52,000
50,000
48,000
52,000

32,000
36,200
35,000
39,000

40,000
43,000
40,000
48,000

52,000
53,000
50,000
55,900

36
155
115
104

Client base
Local/regional only
National
International

35,000
35,000
35,000

43,000
40,000
42,000

49,000
48,000
50,000

36,000
35,000
38,000

44,000
42,000
45,000

49,000
50,000
55,000

71
137
164

N/A

N/A

N/A

N/A

45,000
39,000
35,000

55,000
48,800
35,000

40,000
37,000
30,000

48,000
39,000
35,000

N/A

N/A

N/A

N/A

45,000
39,500
40,000
45,000
45,000
45,000
40,000

50,000
47,000
41,500
50,000
60,000
50,000
45,000

35,000
37,000
30,000
37,800
40,000
34,000
33,000

45,700
48,000
42,000
45,000
50,000
47,500
40,000

N/A

N/A

N/A

N/A

36,000

40,500

33,500

37,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Print production artist | 25 

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Other positions

The AIGA | Aquent Survey of Design Salaries
focuses on compensation statistics of AIGA
members and Communication Arts magazine
subscribers principally engaged in communication design functions. Data are also
collected on professional employees who
work with and support designers, but are not
in core design roles. Since a smaller number
of these categories of employees are present
in the sampled universe and in the response
pool, it is not possible to report accurate
data for metro areas. The response pool is
sufficient to offer statistically valid results for
all other distinguishing characteristics. For
partial results, see www.designsalaries.com.

Web designer

A web designer determines and develops the look and feel
for sites, and is responsible for site navigation design and
visual execution.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 45,000

$ 54,000

$ 65,000

$ 46,000

$ 55,000

$ 70,000

390

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

53,000
40,000
45,000
45,000
40,000
41,000
45,000
42,000
49,000

62,500
50,000
52,000
50,000
50,000
50,000
52,000
47,400
60,000

70,000
65,000
60,000
58,400
51,000
56,000
60,000
50,000
70,000

53,000
42,000
47,500
48,800
40,000
43,000
46,000
44,500
50,000

70,000
55,000
54,500
55,000
50,000
52,000
52,000
47,400
65,000

79,000
70,000
63,000
61,300
51,000
60,000
64,000
52,800
75,000

27
59
69
48
7
39
27
22
92

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

40,000
50,000
46,000
40,000
48,000
42,300

50,000
60,000
52,000
48,000
55,000
52,000

62,300
78,000
56,300
62,500
65,000
65,000

43,000
50,000
47,300
42,000
50,000
44,100

55,000
60,000
52,000
54,500
59,400
53,000

65,700
78,000
56,300
62,500
70,000
65,000

57
45
6
21
151
108

Size of organization
2–9
10–99
100–999
1,000+

37,000
40,800
45,000
50,000

45,000
50,000
55,000
58,400

53,400
60,000
65,000
66,000

39,800
43,800
50,000
52,000

45,000
54,500
55,000
60,000

55,500
65,000
70,000
70,600

45
140
83
121

Client base
Local/regional only
National
International

40,000
43,000
50,000

50,000
50,000
56,000

60,000
60,000
68,000

42,000
45,000
50,000

50,000
54,000
62,000

60,000
65,000
75,000

74
134
133

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Other positions | 27

Copywriter

A copywriter is able to write, edit and proof promotional or
publicity copy for print or electronic publications. At higher
levels, copywriters are often responsible for strategic and
conceptual development of messages and stories.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 45,000

$ 60,000

$ 72,000

$ 48,000

$ 62,000

$ 77,000

340

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

50,000
50,000
45,000
40,000
30,000
42,800
46,500
47,500
60,000

60,000
72,500
50,000
53,000
50,000
54,000
55,000
60,000
70,000

70,000
83,000
65,000
65,000
55,000
70,000
66,900
65,000
85,000

55,500
55,000
45,000
41,600
35,000
46,000
49,400
50,000
60,000

65,000
75,000
54,000
53,000
50,000
58,000
62,500
60,000
72,000

70,000
90,000
65,900
75,000
58,000
72,300
67,300
65,000
90,000

30
48
60
42
9
36
20
13
82

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

48,500
50,000
40,000
N/A
45,800
45,000

65,000
70,000
41,000

74,700
80,000
65,000

50,000
51,000
40,000

67,000
70,000
41,000

N/A

N/A

N/A

N/A

55,000
60,000

69,400
65,000

48,000
50,000

60,000
63,400

79,600
90,000
68,000
N/A
70,000
75,000

39
89
10
1
110
89

Size of organization
2–9
10–99
100–999
1,000+

39,500
45,000
50,000
45,000

52,000
62,000
60,000
55,000

80,000
75,000
75,000
70,000

39,900
46,500
50,000
48,000

55,000
65,000
60,000
60,000

80,000
79,000
81,500
73,000

26
120
79
106

Client base
Local/regional only
National
International

45,000
43,500
50,000

55,000
60,000
60,000

66,300
75,000
75,000

45,000
46,000
55,000

60,000
60,000
65,000

70,000
80,000
80,000

51
119
123

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

28 | 2007 Compensation

Print production manager

The print production manager is responsible for managing the
process (bids, scheduling, production and delivery) of producing
publications, from concept through production, including
photography, separations, 4-color press work as well as digital
production. Print production managers are strong project
managers, managing multiple jobs simultaneously. In some
cases, proficiency in InDesign, Quark, Photoshop and Illustrator
is desirable in this role.


Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 50,000

$ 60,000

$ 70,000

$ 50,000

$ 62,000

$ 76,000

418

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

50,000
50,000
46,000
52,000
40,000
42,900
36,000
48,000
54,400

60,600
65,000
60,000
60,000
50,000
55,000
50,000
50,000
65,000

65,000
80,000
65,000
70,000
50,000
65,000
65,000
62,000
75,000

50,000
50,000
48,000
52,000
40,000
42,900
37,000
50,000
55,000

62,000
70,000
60,000
66,000
50,000
56,000
50,000
53,000
65,500

78,800
85,000
71,500
75,000
50,000
70,000
65,000
78,000
80,000

36
79
75
59
8
34
19
13
95

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

45,000
50,000
42,900
N/A
52,000
45,000

58,000
55,000
60,000

70,000
75,000
63,200

50,000
50,000
44,000

60,000
56,000
65,000

84
73
32

N/A

N/A

N/A

N/A

62,000
60,000

75,000
65,300

53,000
45,000

68,000
60,000

74,500
75,000
78,800
N/A
80,000
70,000

146
83

Size of organization
2–9
10–99
100–999
1,000+

40,000
46,500
50,000
55,000

48,000
60,000
58,000
65,000

55,000
70,000
70,000
75,000

41,000
49,300
52,000
60,000

50,000
60,300
60,000
70,800

60,000
74,800
75,000
83,000

50
164
97
105

Client base
Local/regional only
National
International

43,000
48,000
52,800

52,000
57,000
62,000

67,300
65,000
75,000

43,000
50,000
54,400

54,000
60,000
65,000

70,000
72,300
80,000

54
146
152

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Other positions | 29

Marketing/New business manager or director

A marketing or new business professional is responsible
for seeking business opportunities, developing proposals
and marketing the firm’s practices.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 52,000

$ 75,000

$ 90,000

$ 57,000

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

50,000
61,500
50,000
54,000
N/A
50,000
40,000
50,000
60,000

65,000
80,000
72,000
75,000

85,000
85,800
85,000
100,000

52,000
64,300
60,000
57,000

N/A

N/A

N/A

N/A

68,000
60,000
50,000
80,000

80,000
77,500
77,500
110,000

52,300
40,000
50,000
65,000

76,500
64,000
50,000
90,000

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

47,300
60,000
85,000
N/A
50,000
52,300

66,000
70,000
100,000

90,000
90,000
100,000

56,300
60,000
87,500

75,000
80,000
110,000

N/A

N/A

N/A

N/A

75,000
70,000

85,800
100,000

58,600
54,500

Size of organization
2–9
10–99
100–999
1,000+

40,000
52,200
65,000
70,000

60,000
70,000
77,500
80,000

70,000
90,000
100,000
95,000

Client base
Local/regional only
National
International

48,000
50,500
65,000

60,000
65,800
80,000

80,000
85,000
95,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

30 | 2007 Compensation

$ 80,000 $ 100,000
70,000
80,000
75,000
92,300

292

100,000
100,000
90,000
110,000
N/A
95,000
80,000
80,000
121,000

20
39
56
37
8
30
22
13
67

80,000
80,000

97,000
90,000
110,000
N/A
100,000
100,000

90
42
8
1
62
87

45,000
57,000
65,000
70,000

60,000
80,000
85,000
90,000

75,000
100,000
110,000
113,800

62
140
44
45

50,000
56,300
70,000

64,500
75,000
90,000

85,000
100,000
120,000

63
107
100

Web developer (front end/interface systems)

A front end developer uses HTML/JavaScript/ASP/ColdFusion
and other tools to develop static and dynamic web pages.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 48,000

$ 60,000

$ 72,000

$ 50,000

$ 60,000

$ 75,000

204

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

43,800
45,400
50,000
45,000
N/A
44,500
46,500
36,000
55,000

57,500
55,000
60,000
52,000

61,300
75,000
75,000
65,000

50,000
48,400
50,000
45,000

57,500
60,000
61,000
64,500

N/A

N/A

N/A

N/A

54,000
55,000
51,300
65,000

71,000
68,300
55,000
78,300

46,500
48,000
36,000
55,000

64,000
60,000
52,800
70,000

61,300
80,000
75,000
74,100
N/A
71,000
71,500
60,000
85,000

12
24
39
35
4
17
15
7
51

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

45,000
45,000
N/A
N/A
50,000
50,000

50,000
55,000

64,500
60,000

50,000
46,500

60,800
56,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

65,000
60,000

75,000
75,000

54,000
50,000

65,000
60,000

75,000
68,000
N/A
N/A
85,000
75,000

37
30
5
6
59
65

Size of organization
2–9
10–99
100–999
1,000+

40,000
45,000
49,500
54,000

50,000
55,000
60,000
73,500

60,000
65,000
65,000
78,100

40,000
48,100
51,000
59,000

50,000
60,000
60,000
75,000

60,800
75,000
70,000
84,000

31
84
38
50

Client base
Local/regional only
National
International

45,000
45,000
50,000

55,000
55,000
62,500

71,500
60,000
75,000

45,000
48,400
50,000

60,000
60,000
65,000

73,000
67,000
80,000

32
85
65

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Other positions | 31

Web programmer/Developer (back end systems)

A back end programmer works with web server systems
and web databases, develops web queries to databases,
and programs web applications.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 52,000

$ 60,000

$ 75,000

$ 54,000

$ 65,000

$ 80,000

131

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

55,000
53,000
60,000
50,000
55,000
41,300
N/A
51,300
55,000

62,500
70,000
72,000
55,000
60,000
61,000

78,000
90,000
82,000
65,000
61,300
80,000

57,300
55,800
60,000
50,000
55,000
46,000

65,300
70,000
75,000
56,500
73,500
62,000

N/A

N/A

N/A

N/A

51,300
72,500

60,000
80,000

52,800
55,000

52,800
72,500

78,000
90,000
83,800
70,000
80,000
85,000
N/A
65,000
80,000

8
17
29
20
6
13
6
6
26

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

42,000
43,800
N/A
65,000
52,000
55,000

55,000
58,000

75,000
70,000

45,000
47,500

60,000
63,000

N/A

N/A

N/A

N/A

69,000
60,000
65,000

80,000
90,000
78,000

65,000
55,000
55,000

75,000
60,000
65,000

76,000
70,000
N/A
80,000
90,000
78,000

21
15
3
6
28
56

Size of organization
2–9
10–99
100–999
1,000+

40,000
50,000
51,300
60,000

50,000
60,000
60,000
75,000

65,000
75,000
75,000
86,000

42,000
54,000
52,800
60,000

50,000
62,400
65,500
75,000

65,000
78,000
75,000
90,000

15
64
29
23

Client base
Local/regional only
National
International

47,300
54,000
50,000

75,000
60,400
60,000

82,000
75,000
80,000

52,500
54,000
50,000

75,000
64,000
65,000

83,800
75,000
85,000

13
60
48

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

32 | 2007 Compensation

Web producer/Senior producer/Executive producer

A web producer organizes web development teams and
ensures adherence to budget, schedule and design of
website development.

Overview

25TH%

SALARY/WAGES
MEDIAN

75TH%

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%

$ 60,000

$ 70,000

$ 80,000

$ 60,000

$ 75,000

$ 84,000

121

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

46,500
58,000
60,000
50,000
N/A
60,000
47,400
N/A
65,000

60,000
70,000
72,500
71,000

70,000
90,000
83,500
80,000

48,300
60,000
60,000
50,000

60,000
75,000
75,000
76,000

N/A

N/A

N/A

N/A

80,000

90,000

67,300

80,000

70,000
91,000
84,300
80,000
N/A
97,500
75,000
N/A
91,500

8
21
19
14
1
9
9
4
36

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

54,800
51,500
50,000
N/A
65,000
60,000

60,000
80,000
60,000

71,300
95,000
60,000

56,500
54,000
50,000

60,000
80,000
60,000

N/A

N/A

N/A

N/A

77,000
70,000

85,000
80,000

66,000
62,000

84,000
73,500

77,300
95,000
75,000
N/A
90,000
80,000

24
16
5
4
32
38

Size of organization
2–9
10–99
100–999
1,000+

41,000
60,000
55,000
60,000

50,000
66,500
75,000
77,000

55,500
80,000
83,000
90,000

45,000
60,000
62,000
66,000

50,000
72,000
75,000
80,000

57,000
81,000
85,000
100,000

12
56
23
30

Client base
Local/regional only
National
International

48,800
55,000
66,900

58,500
60,000
75,000

81,000
80,000
90,000

48,800
57,000
70,000

63,500
62,000
80,000

84,000
80,000
100,000

10
47
46

N/A

N/A

N/A

N/A

60,000
52,000

92,500
66,300

62,000
47,900

70,000
53,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

Other positions | 33

Content developer

A content developer is also known as a web writer or editor.
He or she is responsible for the production and repurposing
of text/graphic/audio content on sites.

Overview

25TH%
$ 45,000

SALARY/WAGES
MEDIAN
$ 55,000

75TH%
$ 65,000

SALARY/WAGE COMPARISON TOTAL COMPENSATION
RESPONDENTS
25TH%
MEDIAN
75TH%
$ 45,000

$ 58,800

$ 72,500

83

N/A
60,000
72,500
75,000
N/A
60,000
84,400
N/A
75,000

4
11
16
10
2
7
7
4
22

N/A
84,400
N/A
N/A
72,500
65,000

4
7
4
2
33
32

N/A
74,800
70,000
72,500

7
25
18
29

N/A
65,000
74,800

9
27
32

Region
New England
Middle Atlantic
South Atlantic
East North Central
East South Central
West North Central
West South Central
Mountain
Pacific

N/A
36,000
43,800
41,000
N/A
24,000
50,000
N/A
55,000

Type of organization
Design studio or consultancy
Advertising agency
Publishing house
Web development firm
In-house design department
Other

N/A
55,000
N/A
N/A
45,000
49,200

Size of organization
2–9
10–99
100–999
1,000+

N/A
37,000
49,200
48,500

N/A

N/A

N/A

N/A

55,000
53,500
50,000

65,000
70,000
65,000

37,000
50,000
50,000

60,000
53,500
62,000

Client base
Local/regional only
National
International

N/A
40,000
46,500

N/A

N/A

N/A

N/A

55,000
50,000

65,000
65,000

40,000
49,000

55,000
55,000

NOTE: Results not shown if fewer than 5 valid cases or 10 valid values.

34 | 2007 Compensation

N/A

N/A

N/A

N/A

48,000
55,000
50,000

55,000
67,500
58,600

36,000
43,800
41,000

55,000
57,500
65,500

N/A

N/A

N/A

N/A

40,000
57,500

56,000
84,400

24,000
50,000

40,000
57,500

N/A

N/A

N/A

N/A

65,000

74,500

55,000

65,000

N/A

N/A

N/A

N/A

70,000

84,400

55,000

70,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

50,000
55,000

67,500
65,000

46,500
50,700

50,000
60,000 

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Time off

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Net: Paid time off

Paid vacation/holidays

Paid sick leave

Paid personal time off

Comp time

88%
86%
72%
60%
20%

2–9 employees




913 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

77%
76%
62%
49%
17%

Advertising agency




446 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

94%
93%
80%
72%
25%

10–99 employees




1,150 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

96%
95%
81%
71%
25%

Publishing house




200 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

94%
93%
82%
77%
28%

100–999 employees




876 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

96%
94%
82%
73%
28%

Web development firm




59 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

86%
85%
69%
66%
24%

1,000+ employees




1,053 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

96%
93%
81%
74%
26%

NOTE: The value represented by “Net: Paid time off” indicates the percentage of respondents
receiving one or more of the types of paid time off listed.

In-house design department
1,422 Respondents

Net: Paid time off

Paid vacation/holidays

Paid sick leave

Paid personal time off

Comp time

97%
95%
82%
73%
26%

Other




49%
48%
40%
34%
13%

36 | 2007 Benefits

1,723 Respondents
Net: Paid time off
Paid vacation/holidays
Paid sick leave
Paid personal time off
Comp time

Medical and dental insurance

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

81%
71%
44%
44%
16%

2–9 employees




913 Respondents
Net: Medical/dental coverage
Med. insurance or group plan: Individual
Dental insurance or group plan
Med. insurance or group plan: Family
Medical savings account

69%
59%
31%
33%
10%

Advertising agency
446 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

92%
81%
72%
68%
34%

10–99 employees




1,150 Respondents
Net: Medical/dental coverage
Med. insurance or group plan: Individual
Dental insurance or group plan
Med. insurance or group plan: Family
Medical savings account

95%
85%
75%
68%
32%

Publishing house




92%
84%
82%
79%
54%

100–999 employees
876 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

96%
87%
92%
85%
59%

85%
76%
69%
54%
22%

1,000+ employees
1,053 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

96%
85%
93%
90%
71%

200 Respondents
Net: Medical/dental coverage
Med. insurance or group plan: Individual
Dental insurance or group plan
Med. insurance or group plan: Family
Medical savings account

Web development firm
59 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

NOTE: The value represented by “Net: Medical/dental coverage” indicates the percentage of respondents
receiving one or more of the types of medical/dental coverage listed.

In-house design department
1,422 Respondents

Net: Medical/dental coverage

Med. insurance or group plan: Individual

Dental insurance or group plan

Med. insurance or group plan: Family

Medical savings account

97%
87%
91%
87%
63%

Other




49%
43%
41%
39%
24%

1,723 Respondents
Net: Medical/dental coverage
Med. insurance or group plan: Individual
Dental insurance or group plan
Med. insurance or group plan: Family
Medical savings account

Benefits provided | 37

Insurance

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Net: Insurance

Life insurance

Long-term disability insurance

Short-term disability insurance

38%
26%
24%
20%

2–9 employees



913 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

26%
18%
15%
12%

Advertising agency



446 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

60%
51%
38%
37%

10–99 employees



1,150 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

60%
50%
37%
35%

Publishing house



200 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

72%
68%
56%
52%

100–999 employees



876 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

86%
80%
67%
62%

Web development firm



59 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

44%
36%
19%
24%

1,000+ employees



1,053 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

91%
87%
80%
74%

NOTE: The value represented by “Net: Insurance” indicates the percentage of respondents
receiving one or more of the types of insurance listed.

In-house design department
1,422 Respondents

Net: Insurance

Life insurance

Long-term disability insurance

Short-term disability insurance

86%
82%
70%
67%

Other



37%
34%
29%
25%

38 | 2007 Benefits

1,723 Respondents
Net: Insurance
Life insurance
Long-term disability insurance
Short-term disability insurance

Retirement

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

58%
48%
7%
8%

2–9 employees



Advertising agency
446 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

73%
67%
9%
7%

10–99 employees
1,150 Respondents
77%

Net: Retirement plan
70%

Defined contrib. retirement plan e.g., 401(k)
11%

Defined benefit (pension) retirement plan
7%

Other retirement plan

Publishing house
200 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

78%
76%
27%
6%

100–999 employees
876 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

92%
86%
24%
8%

Web development firm
59 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

51%
51%
5%
0%

1,000+ employees
1,053 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

92%
88%
42%
12%

In-house design department
1,422 Respondents

Net: Retirement plan

Defined contrib. retirement plan e.g., 401(k)

Defined benefit (pension) retirement plan

Other retirement plan

Other



913 Respondents
Net: Retirement plan
Defined contrib. retirement plan e.g., 401(k)
Defined benefit (pension) retirement plan
Other retirement plan

42%
33%
7%
7%

NOTE: The value represented by “Net: Retirement plan” indicates the percentage of respondents
receiving one or more of the types of retirement plans listed.

91%
86%
32%
10%

1,723 Respondents
Net: Retirement plan
42%
Defined contrib. retirement plan e.g., 401(k)
38%
Defined benefit (pension) retirement plan
12%
Other retirement plan
5%

Benefits provided | 39

Financial benefits and family care

Type of organization

Size of organization

Design studio or consultancy




918 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

4%
22%
3%
14%
2%

2–9 employees




913 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

Advertising agency




446 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

4%
24%
10%
15%
6%

10–99 employees




1,150 Respondents
Sign-on bonus
5%
Profit sharing
22%
Stock options
7%
Paid parental leave
18%
Child or elder care
3%

Publishing house




200 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

3%
17%
17%
33%
13%

100–999 employees




876 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

6%
24%
20%
30%
13%

Web development firm




59 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

5%
12%
22%
17%
2%

1,000+ employees




1,053 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

8%
25%
34%
37%
21%

In-house design department




1,422 Respondents
Sign-on bonus
Profit sharing
Stock options
Paid parental leave
Child or elder care

7%
24%
27%
32%
17%

Other




1,723 Respondents
Sign-on bonus
3%
Profit sharing
10%
Stock options
7%
Paid parental leave
12%
Child or elder care
5%

40 | 2007 Benefits

2%
14%
2%
7%
2%

Personal development and health

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Education funding/professional

development assistance

Professional society dues

Employee assistance or wellness program

28%
36%
8%

2–9 employees



28%
26%
18%

10–99 employees
1,150 Respondents

Education funding/professional
37%

development assistance
31%

Professional society dues
15%

Employee assistance or wellness program

45%
28%
38%

100–999 employees
876 Respondents

Education funding/professional

development assistance

Professional society dues

Employee assistance or wellness program

29%
10%
12%

1,000+ employees
1,053 Respondents

Education funding/professional

development assistance
64%

Professional society dues
40%

Employee assistance or wellness program
65%

Advertising agency
446 Respondents

Education funding/professional

development assistance

Professional society dues

Employee assistance or wellness program

Publishing house
200 Respondents

Education funding/professional

development assistance

Professional society dues

Employee assistance or wellness program

Web development firm
59 Respondents

Education funding/professional

development assistance

Professional society dues

Employee assistance or wellness program

913 Respondents
Education funding/professional
development assistance
Professional society dues
Employee assistance or wellness program

21%
28%
6%

51%
35%
43%

In-house design department
1,422 Respondents

Education funding/professional

development assistance
59%

Professional society dues
39%

Employee assistance or wellness program
54%

Other



1,723 Respondents
Education funding/professional
development assistance
24%
Professional society dues
17%
Employee assistance or wellness program
17%

Benefits provided | 41

Transportation and mobility

Type of organization

Size of organization

Design studio or consultancy
918 Respondents

Mileage reimbursement

Parking

Car phone/cell phone

Company car or allowance

45%
27%
19%
7%

2–9 employees



913 Respondents
Mileage reimbursement
Parking
Car phone/cell phone
Company car or allowance

Advertising agency



446 Respondents
Mileage reimbursement
Parking
Car phone/cell phone
Company car or allowance

54%
36%
22%
8%

10–99 employees



1,150 Respondents
53%
Mileage reimbursement
36%
Parking
20%
Car phone/cell phone
7%
Company car or allowance

Publishing house



200 Respondents
Mileage reimbursement
Parking
Car phone/cell phone
Company car or allowance

45%
27%
11%
4%

100–999 employees



876 Respondents
Mileage reimbursement
Parking
Car phone/cell phone
Company car or allowance

Web development firm



59 Respondents
Mileage reimbursement
Parking
Car phone/cell phone
Company car or allowance

24%
20%
15%
5%

1,000+ employees



1,053 Respondents
Mileage reimbursement
57%
Parking
29%
Car phone/cell phone
21%
Company car or allowance
6%

In-house design department
1,422 Respondents

Mileage reimbursement
58%

Parking
32%

Car phone/cell phone
22%

Company car or allowance
5%

Other



42 | 2007 Benefits

1,723 Respondents
Mileage reimbursement
28%
Parking
16%
Car phone/cell phone
12%
Company car or allowance
3%

39%
20%
16%
5%

57%
33%
26%
6%

Resources

Design Jobs

Gain: AIGA Journal of Business and Design

Human resources are a critical element of
any design business. AIGA Design Jobs is a
means of finding qualified designers who
are committed to the profession. By virtue
of affiliation with AIGA, Design Jobs provides
a valuable filter on the type of positions
posted and the applicant pool.

The Gain journal is dedicated to stimulating
thinking at the intersection of design and
business. Through rigorous case studies
and thoughtful interviews, the journal
demonstrates how the process of design
can be used to solve business problems,
foster innovation, build meaningful customer
relationships and differentiate products
from competitors.

If you’re looking for a job, you can post
your portfolio containing samples of your
work, a personal statement, résumé and
contact details.

AIGA Design:Business
AIGA Design:Business contains articles
on the practical issues of running a design
practice, based on the advice of nationally
recognized consultants. AIGA Design:
Business represents the views of its authors,
who are familiar with the practices of scores
of firms. Aimed at those who run studios,
sole practitioners and designers, it will
help you learn more about what you need
to know to run your own practice.

AIGA Harvard Business School
advanced design leadership program
AIGA and Harvard Business School offer
an annual advanced leadership program,
“Business Perspectives for Creative Leaders,”
a one-week program to provide experienced
designers with a chance to master the
perspective of their clients toward business.
Drawing on the strength of the Harvard
Business School experience and the school’s
best faculty, the program helps creative leaders
discover opportunities within the forces of
transforming the business environment.

AIGA Standard Form of Agreement
Design Business and Ethics series
AIGA has released a series of brochures
outlining the critical ethical and professional
issues encountered by designers and their
clients. The series, entitled “Design Business
and Ethics,” examines the key concerns a
designer faces in maintaining a successful
practice and speaks directly to the protection
of individual rights.
Authored by industry leaders from across
the country, each brochure offers clear
and concise information, as well as practical
and specific directions for approaching
design issues.

As part of the Design Business and Ethics
series, AIGA has released the latest version
of the AIGA Standard Form of Agreement for
Design Services. This version acknowledges
that most design firms develop their own
custom proposal document for each project
and are looking for an appropriate set
of terms and conditions to attach to it.
When put together and signed, the custom
proposal document and its attached terms
and conditions comprise the binding
agreement with the client.

LINKS
Design Jobs
www.aigadesignjobs.org
AIGA Design:Business
www.aiga.org /designbusiness-archive
Design Business and Ethics series
www.aiga.org /design-business-and-ethics
Gain: AIGA Journal of Business and Design
gain.aiga.org
AIGA Harvard Business School advanced
design leadership program
www.aiga.org /business-perspectives
AIGA Standard Form of Agreement
www.aiga.org /design-business-and-ethics

Resources | 43

About AIGA | Aquent

AIGA | the professional association for design
164 Fifth Avenue New York NY 10010
212 807 1990 | www.aiga.org
This survey is conducted by AIGA, on behalf of its
members and is sponsored by Aquent. To provide
comments on how the survey can be improved in
future years, please contact salarysurvey@aiga.org.
Survey research
Readex Research, Stillwater, MN
www.readexresearch.com
Design
KINETIK, Inc., Washington, DC
www.kinetikcom.com
Printing
Peake DeLancey Printers, LLC, Cheverly, MD
www.peakedelancey.com
Paper
Sappi Fine Paper, McCoy Silk
Cover 80 lb/216 gsm and Text 80 lb/118 gsm
www.sappi.com
©2007 AIGA
No information in this survey may be published
without recognizing the source as the
AIGA | Aquent Survey of Design Salaries 2007.

44 | About AIGA | Aquent

ABOUT AIGA

ABOUT AQUENT

AIGA, the professional association for design,
is the oldest and largest membership
association for design professionals engaged
in the discipline, practice and culture of
designing. Its mission is to advance designing
as a professional craft, strategic tool and
vital cultural force.

Aquent is the Official AIGA Sponsor for
Professional Development, serving as a source
for creative and design talent as well as
providing access to great career opportunities for AIGA members nationwide.

Through conferences, competitions, exhibitions, publications and websites, AIGA
inspires, educates and informs designers,
helping them to realize their talents and
to advocate the value of design among the
media, the business community, governments
and the public.

To learn more about Aquent, visit our website
at aquent.com or call 877 2 AQUENT.

Aquent partners with AIGA on national
conferences, initiatives, exhibitions and events.
The organization was founded as the
As part of ongoing support of AIGA memAmerican Institute of Graphic Arts in 1914.
bers’ career goals, Aquent underwrites the
Since then, it has become the preeminent
AIGA | Aquent Survey of Design Salaries. This
professional association for communication
resource establishes a common ground for
designers, broadly defined. In the past decade, discussing the costs and value of creative work.
designers have increasingly been involved in To find out more about the AIGA | Aquent
creating value for clients (whether public or
Survey of Design Salaries, a print and online
business) through applying design thinking to publication, visit www.designsalaries.com.
complex problems, even when the outcomes
may be more strategic, multidimensional and Aquent also strives to support AIGA’s effort
conceptual than what most would consider
to promote a lively and engaging exchange
traditional communication design. AIGA
of ideas concerning the issues of greatest
now represents more than 19,000 designers
importance to the design community.
of all disciplines through national activities
and local programs developed by more than
Aquent is the only global staffing company
55 chapters and 200 student groups.
dedicated to marketing and creative services
organizations and the leader in helping
AIGA supports the interests of professionals, companies increase marketing capacity
educators and students who are engaged
by providing the right talent quickly. Our
in the process of designing. The association
network of more than 400,000 marketing
is committed to stimulating thinking about
and creative services professionals gives
design, demonstrating the value of design,
us access to a diverse field of talent that
and empowering success for designers
includes graphic designers, copywriters,
throughout the arc of their careers.
brand managers and market researchers.

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AIGA | the professional association for design
164 Fifth Avenue
New York NY 10010
www.aiga.org

AIGA | AQUENT Survey of Design Salaries 2007
Visit www.designsalaries.com for complete results.