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A Study On Sales Promotion Strategies Adopted

By DELL Laptop & other Laptop with

reference to Gondia city

Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the requirement of

Bachelor of Business Administration
Submitted by

Mr.Vimal Jeet Singh Tuteja

Under Guidance of
Pro- Reeti Mishra

Sales are the life-blood of business. The ultimate aim of introduction is sales. Sales revenue is
the important source of income also. Industrial revolution and technical advancement have
brought about a revolution not only in the production field but have also necessitated efforts for
sales promotion. Sales is not a self-generating activity. Acute competition has also increased the
importance of sales promotion effort on the part of the manufactures. It is an integral part of the
promotion mix of a company.

Company profile :
Dell traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at
the time did business as PC's Limited, while a student of the University of Texas at Austin. The
dorm-room headquartered company sold IBM PC-compatible computers built from stock
components.[15] Dell dropped out of school to focus full-time on his fledgling business, after
getting $1,000 in expansion-capital from his family. In 1985, the company produced the first
computer of its own design, the Turbo PC, which sold for $795.PC's Limited advertised its
systems in national computer magazines for sale directly to consumers and custom assembled
each ordered unit according to a selection of options. The company grossed more than $73
million in its first year of operation.
In 1986, Michael Dell brought in Lee Walker, a 51-year-old venture capitalist, as president and
chief operating officer, to serve as Michael's mentor and implement Michael's ideas for growing
the company. Walker was also instrumental in recruiting members to the board of directors when
the company went public in 1988. Walker retired in 1990 due to health, and Michael Dell hired
Morton Meyerson, former CEO and president of Electronic Data Systems to transform the
company from a fast-growing medium-sized firm into a billion-dollar enterprise.


To study the different strategies for sales promotion.

To identify the sales promotion activities adopted by Dell computer in Gondia region.
To study of the perception of dealers or retailers towords Dell Computer.
To know the effectiveness of sales promotion on customers.
To compare the sales of Dell Computer with its competition.

Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study

Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.

Source of Data:
The data will be collected in the two Forms

a. Primary data :

Questionnaire & Interviews.

b. Secondary data: Book & Websites.

Sampling Type: Convenient Sampling Method.
Sampling Size: 100 respondents
Sampling Unit: All retail outlets in Gondia
Data Analysis & Interpretation: Table, Graphs, Chart & Statistical Methods will be
used for analyzing the data.

Hypothesis testing: It is useful to prove that your hypothesis is Accepted Or Rejected.

Conclusion: It will be based on survey.

a) Study is limited due to time constrain.

b) Limited in Gondia city.

Suggestion: It will based on survey.

Bibliography :
Books and reference
Marketing Management Dr. Philip Kotler
2. Journals and periodical: Business standard.
Advertising and marketing
India today
3. Websites: