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A Study On Sales Promotion Strategies Adopted

By Sony Laptop & other Laptop with

reference to Gondia city

Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the requirement of

Bachelor of Business Administration
Submitted by
Khilesh Chouragade

Under Guidance of
Pro- Reeti Mishra

Sales are the life-blood of business. The ultimate aim of introduction is sales. Sales revenue is
the important source of income also. Industrial revolution and technical advancement have
brought about a revolution not only in the production field but have also necessitated efforts for
sales promotion. Sales is not a self-generating activity. Acute competition has also increased the
importance of sales promotion effort on the part of the manufactures. It is an integral part of the
promotion mix of a company.

Company profile :
Sony's current financial difficulties are tied into its corporate culture which were stated over 30
years ago. With such a large multinational corporation, greater planning and more use of
strategies should be pursued. Sony could start with the implementation of a new mission
statement, with profit and benefits of the company tied more closely to everyday operations.
Internally, the four forces, the management, the designers, the production and the marketing
should achieve better communication and cooperation.


To study the different strategies for sales promotion.

To identify the sales promotion activities adopted by Sony Laptop in Gondia region.
To study of the perception of dealers or retailers towords Sony Laptop.
To know the effectiveness of sales promotion on customers.
To compare the sales of Sony Laptop with its competition.

Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study

Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.

Source of Data:
The data will be collected in the two Forms

a. Primary data :

Questionnaire & Interviews.

b. Secondary data: Book & Websites.

Sampling Type:
Convenient Sampling Method.

Sampling Size:
100 respondents

Sampling Unit:
All retail outlets in Gondia

Data Analysis & Interpretation:

Table, Graphs, Chart & Statistical Methods will be used for analyzing the data.

Hypothesis testing:
It is useful to prove that your hypothesis is Accepted Or Rejected.

It will be based on survey.


Study is limited due to time constrain.

Limited in Gondia city.

Suggestion: It will based on survey.

Bibliography :
Books and reference
Marketing Management Dr. Philip Kotler
2. Journals and periodical: Business standard.
Advertising and marketing
India today
3. Websites: