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Summary...................................................... 1 Introduction: the forecast................................... 3 What’s important in free time?............................... 5 Introduction of the assignment............................... 5 Global planning.............................................. 7 Concept description of ‘the So-Spot’......................... 9 So, what is the So-spot?..................................... 9 Prices.......................................................13 Example questions............................................15 Target.......................................................19 Target group.................................................19 Typical user.................................................21 Use scenario.................................................23 Motivation, forming of the concept...........................27 Voices and moods.............................................29 Interaction, communicative aspects...........................31 Feasibility..................................................31 Sources......................................................31 Attachements.................................................33

Summary For this project I did some research about the target groups we can expect in the future. Therefore I read some articles on the internet and I came to the conclusion that in about five or ten years most of the people will spend their free time much different than now. So, the development of new products will have to adjust to that, and that’s why I came up with the idea of developing a multi-medial product that is slightly different than others...

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Introduction: the forecast According to 42% of the Dutch population, in about eight years there will be less free time because there’s more and more work to do. Because of this, there is growing an important economic ‘free time sector’. The future worker in 2015 will individualize his or her work environment by assembling personally selected tools, information and learning resources, and by tapping into wide-ranging social networks to enhance performance, productivity and trust. So, the future spending of free time will be to own expectation, different than now. Less time will be spend by ‘doing nothing’. Those expectations would mean a recent development crack in the field of family and social contacts. Although family and friends/acquaintances are considered as ‘very important’, the time spend with them, will decrease every decade.

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What’s important in free time? The most important value is the perception of freedom, ‘to have the possibility to do whatever you want to do’ followed by personal development, ‘to do something you are good at’ and social movement, ‘to meet people, do something useful’. To ‘idle and shop’ are less important values. Introduction of the assignment The design is going to be a multimedial product, for an unimaginable target group. However the target group could be widely accepted in about 5 - 10 years. The product will be well prepared and a feasible design, ready to produce. We will thoroughly test the product and there will be no expensive surprises when really producing it. There are a few limits, the product has to stimulate in social context, it has to have communicative aspects and the current insights have to be plausible.

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Global planning

Week Start project team Working out the CD Functional design Interaction design Graphical design Technical design Roudn off / buffer Presentation

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Concept description of ‘the So-Spot’ A multi-medial and interactive convex object with a diameter of 3 meters, what at first sight looks like a piece of art, but witch can transform itself at desired moments to a multiplayer game computer for up to eight persons, to stimulate outside and social activities. This product is weatherproof, therefore very durable on arranged places for example in a park or other public places. So, what is the So-spot? A So-spot, (‘so’ is short for ‘social’, ‘society’, and in Dutch a ‘soos’ is a club. Spot means ‘place to be’) is a piece of art at first sight. The spot is for example standing in a park, and when people are walking through the park they can see a calming piece of art in their view. But when they walk towards the spot, it will go open. Inside there will be eight dry and warm places to sit, because the So-spot is weatherproof (Which of course is necessary in the Netherlands.)

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Inside the So-spot, in the middle, there is a large computer in the form of a cylinder. Because there are eight places to sit, there are also eight monitors (touch screen, voice control). When you take a seat for the first time in one of the comfortable chairs of the So-spot, you first have to identify yourself, and you will be registered to the system. This is for keeping the scores, and also for setting the language to the language of your choice. (English and Dutch). But this process takes place only one time, so that for the second visit you just take a seat and you can start immediately. In total there will be twelve So-spots. Each placed in every capital of the provinces of Holland, and each containing a different game. Every So-spot will contain 15 questions and 3 exercises. With the difference in the games, you stimulate the players to visit every capital and learn something about it as well. The game comes to an end, when every capital is visited (it doesn’t matter in which order), and every question is answered.

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The system keeps up the score, and the players can visit a website (at home, or anywhere there is an internet connection) to see what your rank is and what other players are doing. For instance, once a month there will be a ‘reset’. There will be new questions and the winners will get there prices. Prices Because a game is much more fun if there is a price attached, it’s a good idea to get some sponsors in every capital. For instance a hotel, so the winners can get a free weekend of sleep in a hotel. Or a good restaurant, and the people can get a free dinner. In exchange there will be some advertisements of the sponsors on the website.

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Example questions Question 1 What is the name of the music theatre in Amsterdam that at the same time is a city hall? Question 2 How old is ‘Groningen’? a) b) c) about 800 years about 1000 years about 1200 years

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But there also will be questions about the history of Holland, for example: Question 3 Who was the queen of Holland, during World War 2? a) b) c) Beatrix Juliana Wilhelmina

And there will also be 3 exercises in every So-spot, for example: Go and visit the ‘Martini Tower‘. How many steps does it take you, to get to the top?

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Target In social context this product is very stimulating to go outside, and have fun. (Instead of playing games or watching the television) The product is also instructive, so people are not wasting their valuable time ‘doing nothing’. Target group • • • Everybody that likes to play a game People who like to go out in stead of ‘doing nothing’ It’s non-violent therefore child friendly

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Typical user Joseph is a student, in his early twenties. He lives in an apartment in the centre of Amsterdam, together with his three roommates. They all go to the UVA, (University of Amsterdam) where Joseph studies ‘Media and Culture’. Joseph has a girlfriend in Aalsmeer which he visits twice a week. They have a steady relationship. He plays basketball, and likes to hang out with his friends once a week. To pay for his apartment he works sixteen hours a week in restaurant ‘la cuisine’ as a waiter. Joseph feels that he has to put twice as much hours in a day, and feels really tired all the time. He tries to go to bed on time, but the work in the restaurant isn’t helping him. He puts his study on first place, but also thinks it’s really important to put energy in his relationship. He is thinking about quitting the basketball team so that he can put more time in his study and his social contacts. When Joseph has time left, he likes to join forum discussions on the internet about all kinds of subjects. Joseph is into politics, and voted on the CDA, unlike his girlfriend.

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Use scenario At one morning Joseph woke up and with just his bathrobe on, he checked his email. He received a newsletter from one of the discussion forums he is member of. He reads about the So-spot and gets curious. He immediately visits the website of the So-spot and sees that they just placed one nearby in the Vondelpark. Luckily he has the afternoon off, and asks his roommate Marten if he would like to come with him this afternoon. Marten is excited as well. When Joseph finally has time, he goes with Marten to the park. They are not used to go to the park, the usually spend their time inside a building. In the distance they see the So-spot already and walk towards it. Because they are not sure what is going to happen, they look at it and are feeling excited already. When they walk a bit closer to the So-spot, it automatically opens. They enter the So-spot and both take place in one of the chairs. In front of them they both see a monitor, with a message on it, saying that they have to register. And so, they follow the easy instructions.

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After the registration, the game may start whenever they want. But they read the instructions first so that they can’t make a mistake. Ok, when they are ready to play, they press a button and there will appear a question on the screen. They play separately, so they cannot see what the other person is answering. Helping each other is possible, but that depends on what the users are like. Do they really want to know who is the best? They have a competitive feeling towards each other, so they decide to keep their answers to their self. After answering all the questions and completing the exercises they go home and immediately visit the website to see how they are doing compared to other players. And of course they talk about it with their other friends, so they will be curious as well. Joseph visits his girlfriend the next day and she wants to play as well, because she wants to know if she’s better than him.

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Motivation, forming of the concept I came up with this idea when I did some research about the ‘future target group’. I came to the conclusion that people are more and more getting isolated from the ‘real world’. And this is most of the time because of multi medial objects, for example game computers, mobile phones. These products make life easier for people, so that they don’t have to go outside anymore, and interact with the ‘real’ world. This isolation already started a few years ago, so how can we make up arrears? When I read the assignment just once more, and understood that we are going to make a multimedial product, I thought for me the main target is that the object never may stimulate ‘isolation’. So why wouldn’t I invent a multi medial object that’s not playable inside buildings, but an object that let’s you go outside. A game that is stimulating in social context, but also let you learn something useful, so people are not wasting their valuable time. A game everyone will talk about and a game everyone wants to be good at.

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The game has to be placed in large public places, for example a park. So the visual aspects of the game are very important. It has to be beautiful to look at, so that when nobody is playing the game, it’s almost invisible. It may not disturb the natural view of the park. So that’s why I came up with the ‘spot’ idea. Just a large dot, or spot, looking like a symbol. Voices and moods Well I think in the future the moods of the people basically will get worse. I know it sounds a bit negative, but I think people will start to feel like robots because all they do is work and fulfil their obligations. So whenever people have a moment of free time, they need to do something that gives a good feeling, without feeling guilty about doing nothing. The people will go and visit the So-spot, to have fun and that of course will affect their mood. They will meet new people and have something else to talk about instead of work. It will bring people closer together, and so, the product stimulates perfectly in social context.

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Interaction, communicative aspects When the user takes place, he sees a monitor in front of him. There will be the possibility to control the things you see on the screen with just your fingers. You will hear a voice responding to everything you do, saying what the next step is. The interaction design will be very clear, so that the game is easy to play for almost every person of every age. Feasibility After some research I came to the conclusion that every technique used in the So-spot is already invented, but it just has to get his own form. For example the way the So-spot will open, can function just like present-day slide-doors, with an electromechanical belt drive. So, nothing is standing in the way of creating a reliable and successful product. Sources http://www.optimizemag.com http://www.aecasia.com/

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