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CHARITO: A CHARITABLE INSTITUTION

A Feasibility Study Presented to the


Faculty of Polytechnic University of the Philippines

In partial fulfillment of the requirements for the


Degree of Bachelor of Science in Business Administration,
Major in Marketing Management

APACIBLE, RICKY FLORENZE I.


GALVEZ, GABRIEL O.
PURIFICACION, JAPHET T.
SARDINO, GLADYS R.
YAGUE, CEDRICK B.

BSBA MM 4-2

2014 October

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ABSTRACT

TITLE:

CHARITO: A CHARITABLE INSTITUTION

RESEARCHERS:

Apacible, Ricky Florenze I.


Galvez, Gabriel O.
Purificacion, Japhet T.
Sardino, Gladys R.
Yague, Cedrick B.

ADVISER:

Dr. Aldrin P. Antivola.

SCHOOL:

Polytechnic University of the Philippines


San Pedro Campus

YEAR:

SY 2014-2015.

COURSE:

Bachelor of Science in Business Administration


Major in Marketing Management.

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Feasibility Study, according to the biggest searching site goggle, is an evaluation


and analysis of the potential of a proposed project w/c is based on extensive
investigation and research to support the process of decision making. It aims to
objectives and rationally uncovers the strengths and weaknesses of an existing
business or venture opportunities and threats present environment. Despite the global
importance, most studies focused on analyzing and understanding the competition of
business with comparatively little attention paid to economics, where in many cases,
service industries are booming. As such, this study empirically will test and use the skills
and capabilities of the individual willing volunteers which can be developed and
enhanced to come up with a service that will help others especially the less fortunate.
This study focuses mainly with providing volunteers and organizing events and
programs in order to help the needy, the hunger, out of school youth, less fortunate,
business establishment and government of Manila, Laguna and Cavite.

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APPROVAL SHEET

This Feasibility study entitled: CHARITO: A Charitable Institution prepared and


submitted by: Apacible, Ricky Florenze, Galvez, Gabriel, Purificacion, Japhet, Sardino,
Gladys and Yague, Cedrick. In partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration Major in Marketing Management, has
been examined and is recommended for acceptance and approval for oral defense.

Dr, Aldrin P. Antivola


Adviser
FEASIBILITY STUDY PAPER REVIEW PANEL
Approved by the committee on Oral Examination with a grade of __________

______________
Member

________________
Member

Dr. Aldrin P. Antivola


Chairman

Accepted and approval in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration major in Marketing Management.

Dr. Marissa B. Ferrer


Campus Director
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TABLE OF CONTENTS

PAGE

TITLE PAGE

ABSTRACT

APPROVAL SHEET

TABLE OF CONTENTS

ACKNOWLEDGEMENT

14

LIST OF TABLES

LIST OF FIGURES

11

LIST OF SCHEDULES

12

LIST OF APPENDICES

13

CHAPTER
I.SUMMARY OF THE PROJECT

16

Name of the firm


Location
Project Summary
Market Study
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Technical Study
Managerial Study
Financial Study
Socio-economic Study

II. INTRODUCTION/BACKGROUND OF THE STUDY

20

Brief Background of the Study


Statement of the Problem
Objectives of the Study
Significance of the Study
Scope and Delimitation of the Study
Operational Definition of terms

III. MARKET STUDY

41

Objectives of the Study


Market Description
Market Segmentation
Survey Tabulation
Demand
Supply
Projected Demand
Marketing Strategies
Service Quality
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Promotion

IV. TECHNICAL STUDY

77

Objectives of the Study


Description of the Service
Operation Service
Building size and Operational Schedule
Building Location
Building Layout
Furniture and Equipment
Utilities
Waste Disposal
Labor Requirements

V. MANAGEMENT STUDY

92

Objectives of the Study


Form of Organization
Capitalization
Organization Structure
Mission
Vision
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Manpower Requirements
Agreement
Compensation
Organization Rules and Regulations

VI. FINANCIAL STUDY

124

Objectives of the Study


Total project cost
Projected Fund
Financial Statement
Assumptions
Projected Cash Flow Statements
Projected Income Statement
Projected Balance Sheet

VII. CORPORATE SOCIAL RESPONSIBILITY

135

Contribution to the Philippines


Social Desirability

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VIII. CONCLUSION AND RECOMMENDATION

141

IX. REFERENCE

145

APPENDICES

LIST OF TABLES

TABLE

TITLE

Number of Population in Manila, Laguna & Cavite

Procedure in Getting Citizens Sample

Geographic Profile of Manila

Geographic Profile of Laguna

Geographic Profile of Cavite

Demographic Profile of Manila

Demographic Profile of Laguna

Demographic Profile of Cavite

Psychographic Profile of Manila

10

Psychographic Profile of Laguna

11

Psychographic Profile of Cavite

PAGE

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12

Demographic Profile according to Age

13

Demographic Profile according to Gender

14

Demographic Profile according to Civil Status

15

Demographic Profile according to Educational Attainment

16

Demographic Profile according to Social Status

17

Demographic Profile according to Family Monthly Income

18

Are you studying?

19

Are you working?

20

Background in Volunteering

21

Willingness to Join

22

Day Availability

23

Time Availability

24

Role or Profession to Take Place

25

What do they Expect in Return?

26

Meal or Fare Allowance

27

Demand

28

SWOT Analysis

29

List of Breakdown for the First Year

30

Monthly Activity Time Table

31

Office Supplies Expense

32

Furniture Expense

33

Equipment

34

Construction Materials
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35

Permits, Licenses & Requirements Expense

36

Utilities Expense

37

Labor Requirement

38

Capitalization

39

Labor Requirements

40

President & Campaign Head Duties

41

Vice President & Administrator Duties

42

Technical/Operational Head & Driver Duties

43

Head Service Assistant & Maintenance Duties

44

Accounting Head & Auditor Duties

45

Daily Work Schedule

46

Projected Time Table

47

List of Breakdown for the First Year

LIST OF FIGURES

FIGURES

TITLE

Red Cross Information

FEBC Information

Respondents Age Profile

Respondents Gender Profile

Civil Status Profile

PAGE

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Educational Attainment Profile

Social Status Profile

Family Monthly Income Profile

Projected Demand for 5 years

10

Flyers

11

CHARITO FB PAGE

12

Olivarez, Binan

13

Exact Location

14

Location Picture

15

Staffs ID

16

Members ID

17

Key Officers Uniform

18

Volunteers Uniform

LIST OF SCHEDULES

SCHEDULE

DESCRIPTION

Projected Fund Through Donations

Projected Fund Through Organizing Events

Total Annual Fund

Projected Through Donations

Projected Fund Through Organizing Events

PAGE

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Total Annual Fund

CHARITO Projected Cash Flow

CHARITO Projected Income Statement

CHARITO Projected Balance Sheet

LIST OF APPENDICES

APPENDICES

TITLE

CURRICULUM VITAE

148

CERTIFICATE OF EDIT

159

CERTIFICATE OF VALIDATION

160

SURVEY FORM

161

ACTIVITY LETTER

162

DOCUMENTATION

163

SAMPLE OF CERTIFICATE

164

PAGE

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ACKNOWLEDGEMENTS

We, the researchers would like to extend our profound appreciation to the following
who contributed to the success of this study:
First and foremost, to our Dear God Almighty who enlightened up our minds to the
ideas and thoughts weve used in order to accomplish our research, strength weve
consumed, perseverance we had and the spirit of enjoyment.
To each and every members parents and friends who have supported us not just
morally but also financially since from the start up to the end of the study.
To Sir Willie Buag, who helped us understand factors that must be included in our
framework and to Sir Alfredo Cabrales for checking our questionnaire for our survey.
To Maam Irma Estella Marie Esteban who helped us in the statistical treatment of
the data we gathered from the survey.
To Maam Ma.Veronica Ocampo, the whole faculty members of Pacita 2 Day Care
Center, parents and the day care students for letting us be part of their journey as a
future leaders of this nation.
To Dr. Marissa B. Ferrer, for having her approval for our Activity letter outside the
campus.

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To Stratmark 2014, a seminar for marketing students like us for giving us the
inspiration of having grit or an extreme passion on what we are doing or trying to
strive in life.
To Jayson Esmasin and Angelou Molinyawe who helped and checked the grammar
of the whole study.
Thank you to Dr. Aldrin Antivola for not giving up to motivate us on our research and
making this subject a field to practice what we will be on the real world.
To Anos Family and to Marcelo Romeo (Barangay Chairman of Barangay UB),
for letting us have a stay on this property to finish our feasibility Study.
To our beloved classmates, BSBA MM 4-2 for the individual moral support they
are giving and the priceless teamwork our section have.
Special appreciation to the citizens of Manila, Cavite and Laguna and their
municipalities for their unconditional support during our survey and in doing this
research.
Lastly, to all the books, websites and other more references which provided
information and ideas for our research.

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CHAPTER 1
SUMMARY OF THE PROJECT

NAME OF THE FIRM

One of the essential factors for the success of a firm is its name. It is important to
distinguish it from other firm. A good name creates an image to the market and leaves
strong impact to the people.

As much as possible, the name must identify the qualities that the firm has or it
may even till the service that will be offer. Aside from its simplicity, a name aims to
capture the taste and model of todays clients.

The proponents of the study decided to adopt the name, CHARITO: A Charitable
Institution to introduce the service and to be easily distinguished.

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LOCATION
The location is one of the major factors that can greatly affect to the success of
an organization. It should be suitable and accessible. Since the proponents want
nothing but the best, we decided to have a location that is nearly placed to the route
going expressway to Cavite and Manila.

PROJECT SUMMARY
This study focuses mainly to gather willing individuals to be our volunteers that
will help people that might be affected by the calamities like typhoons and earthquakes,
that will fed the hunger, will teach the out of school youths and will give hope to the
hopeless. This study also concentrates on building partnerships with the different
school, establishment and municipality on Manila, Cavite and Laguna.

MARKETING STUDY
Marketing study concern mainly with the planning and development as well as
evaluating the service offer, creation of promotion programs and marketing strategies
depending on the interest of the individuals. It also defines the prospective market for
the satisfaction of their existing needs and wants thus maximizing profit in the long run.
In this study, it will determine the market itself, demand and the marketing strategy of
the project.
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TECHNICAL STUDY
Technical study deals with the projects service offers and its operational process
and the valuable data and pertinent information with regards to the evaluation of the
technical aspects of the proposed firm. It also identifies whether the service should be
offered at the highest possible quality. Some factors are taken into consideration in this
study such as the service offered, building location and layout, structures and other
information deemed necessary in determining the technical study.

MANAGAMENT STUDY
Management study deals in the distinct process consisting of planning,
organizing, leading, directing and controlling performance to identify and accomplish the
project objectives by the use and help of people and other resources. It also aims to
determine the optimum effectiveness of the firm. The progress and success of the firm
depend not only with the people who work but also with those own and provide financial
resources.

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FINANCIAL STUDY
Financial study plays very important part in every project or feasibility study in
specified terms whether will be the project is viable, feasible and profitable even with the
presence of unfavorable economic conditions. It presents detailed figures to show
improvement and development of the project financially. It also covers all monetary
information on financial statements, source of financing and the financing analysis.

CORPORATE SOCIAL RESPONSIBILITY STUDY


Todays society needs entity that focuses not only in fulfilling their own desires
and giving help to others. The proposed project offers help by providing new opportunity
to volunteer, paying taxes and support socio-civil prospects in the service of assistance
to others.
Corporate Social Responsibility tackles the contribution of the project to the
Philippine economy, social contribution on generating employment at the contribution in
line with the governments trust towards sustainable growth and development.

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CHAPTER II
INTRODUCTION/BACKGROUND OF THE STUDY

BRIEF BACKGROUND OF THE STUDY


This study aims to provide enough volunteers that will help people that might be
affected by the calamities like typhoons and earthquakes, that will fed the hunger, that
will teach the out of school youths and will give hope unto others. Despite of poverty
that hinders some of the Filipino citizens for a better future this probably will prepare
them to be more professional in the corporate environment. As much as the current
situation stops them for having a good view in life, we, the proponents aim for these
people to have a new perspective for them to know the values of good living and for
chances of greener pasture. We believe that the act of helping and sharing are good
examples of humble beginnings as far as success is concern, however, we cannot do
this alone, we need other peoples help to make others dream not just simple dreams
but putting in into a reality. We also believe that talent and skills doesnt have to be
stagnant forever, we aim to improve, develop and sharpen this God given gift in a way
that would help others physically, mentally, emotionally and even financially.

According to Abraham Lincoln, With Malice toward none, with charity for all, with
firmness in the right, as God gives us to see the right, let us strive on to finish the work
we are in, to bind up the nation's wounds. One of the major goals of this study is to
make the spirit of bayanihan be alive on every Filipinos heart. According to
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Evangeline Gomez, Various states, whose laws regulate corporate governance, have
begun to catch up with the reality that not every investor or shareholder subscribes to
the view that greed is good. Their goals also include improving the environment and
developing communities. In the classic model, these social purposes had to be pursued
in a non-profit corporation.

We arent just focused on providing instant helpers in times of unexpected


situations like typhoons, earthquakes, fire and other climates or natural disasters. We
aim to get and have volunteers for medical missions, dental missions, optical missions,
pabahay programs, paeskwela programs, feeding programs and even ALS (alternative
learning schools). Additional activities to raise funds are conducting fun runs, concerts,
special programs, galleries and we may even sell shirts printed with the name of the
firm and handicrafts made by our staffs and clients.

According to Mother Teresa, Its not how much we give but how much love we put
into giving. No one has ever become poor by giving. It doesnt matter how much is the

amount other people will be giving, if its large bills or coins, if its cash or in kind? What
matter here is the effort and time concern citizens are willing to spend to help others.
There is no exercise better for the heart than reaching down and lifting people up.

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RELATED LITERATURE
Well review first the related charitable organizations that were focus on the
humanitarian aspect for each and every Filipinos.

PHILIPPINE RED CROSS

First, Philippine Red Cross is one of the most known organizations that is aiming
to help the Filipinos regarding with their health.

Philippine Red Cross


Krus na Pula ng Pilipinas

Abbreviation

PRC

Motto

Always First. Always Ready. Always There.

Formation

December 4, 1917 (as chapter)


April 15, 1947

Type

Non-governmental organization

Purpose/focus

Humanitarian

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Headquarters

Manila, Philippines

Location

Bonifacio Drive, Port Area,Manila 1018

Region served

Philippines

Membership

International Federation of Red Cross and


Red Crescent Societies (IFRC),International
Red Cross and Red Crescent Movement

Official languages

Filipino and English

Chairman of the
Board of Governors

Richard J. Gordon

Secretary General

Gwendolyn T. Pang

Website

www.redcross.org.ph

Figure 1 Red Cross information


Born officially in 1947, the Philippine Red Cross (Filipino: Krus na Pula ng
Pilipinas, abbreviated as PRC) is a member of the International Red Cross and Red
Crescent Movement, has roots going back to the revolutionary days. The PRC has been
established 60 years ago. Before, the PRC used to be involved only in providing blood
and in disaster-related activities and short-term palliatives. Now it also focuses on a
wider array of humanitarian services.

FAR EAST BROADCASTING COMPANY


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Second is Far East Broadcasting Company or better to say as FEBC. This


Radio Broadcasting Company was established more than sixty (60) years through the
help of donations, extra fund raisings and any other donations coming from inside and
outside the Philippines. This non-governmental organization is focused on sharing the
good news to everyone as much as they can through airing on radios.

Far East Broadcasting Company


Country

Mainly in the Philippines, with service to


Asia, Africa, and the Middle East

First air date

June 4, 1948

Established

1945

Daily
Broadcasts

650+ hours

Languages

149

Webcast

FEBC Hmong Radio


FEBC Indonesia
FEBC Japan
FEBC Korea
Mien Radio
FEBC Philippines
FEBC Russia

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Feba Singapore
FEBC Taiwan
FEBC Thailand
Nguon Song Radio Vietnam
Figure 2 FEBC Information

Far East Broadcasting Company (FEBC) is an international radio network that


airs

Christian programs

in

149

languages.

Broadcasts

are

aired

from shortwave, medium wave(AM), and FM transmitters located throughout the world.
The organization also works to meet the physical needs of its listeners by providing
scholarships, holding marriage seminars, and distributing items such as seedlings
(helping a family grow their own food) and bicycles (transportation for students or
pastors). Although many listeners live in very remote locations, FEBC receives more
than 850,000 listener responses in the form of visits to the station, letters, text
messages, phone calls and emails.

GAWAD KALINGA
Third and the last is Gawad Kalinga. This organization is focused merely on
alleviating poverty on our nation. Gawad Kalinga (GK), which means to "give care" in
Filipino, is officially known as the Gawad Kalinga Community Development Foundation,

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a Philippine-based poverty alleviation and nation-building movement. Its mission is to


end poverty for 5 million families by 2024.

STATEMENT OF THE PROBLEM

This study aims to find out whether the proposed project s feasible or not. Specifically, it
seeks to answer the following questions:

I: MARKET ASPECTS

1) Who are the target markets of the service?


2) What are the marketing strategies implemented?

II. TECHNICAL ASPECTS

1) What are the requirements needed in order to build the establishment?


2) Where is the exact location of the project?
3) What are the labor requirements?

III. MANAGEMENT ASPECTS

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1) What is the appropriate form of the organization?


2) How many manpower will be needed?
3) What are the suitable organizational policies?

IV. FINANCIAL ASPECTS

1) What are the capital requirements of the project?


2) What will be the source of the funding?

V. CORPPORATE SOCIAL RESPONSIBILITY

1) What is the contribution of this study to the society and to the economy?

OBJECTIVES OF THE STUDY

This study is under taken to determine the feasibility and viability of


CHARITO: A Charitable Institution in order to cater the needs of different municipalities
of Manila, Cavite and Laguna as well as to help to develop and improve the skills and
talents of the willing volunteers.
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In order to ascertain the feasibility of the project, the following specific objectives
were considered:

MARKETING STUDY
1. To determine the market of our proposed project
2. To determine who will be our volunteers
3. To determine the organizational strategies needed for our project
4. To determine who will be the donators of our projects

TECHNICAL STUDY

1. To determine the appropriate firm location and layout


2. To determine the schedule of our operation
3. To determine the organization cycle operation

MANAGEMENT STUDY

1. To determine the appropriate form of organization


2. To determine the applicable structure of the organization
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3. To determine the kinds of talents of the volunteers


4. To determine the duties and responsibilities of the volunteers
5. To determine the mission, vision, philosophy, goals and policies
6. To determine the organizations requirement for legally existence

FINANCIAL STUDY

1. To determine the funding source of the project


2. To determine the initial fund requirement for the project
3. To evaluate the liquidity and stability of the organization
4. To determine the operation cost and expense of the project
5. To determine the financial projections

SOCIO-ECONOMIC IMPACT

1. To determine the contribution to the economy on generating employment at the


contribution in line with the governments trust towards sustainable growth and
development

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SIGNIFICANCE OF THE STUDY

This study is extensively designed to contribute to the beneficial analysis in


the operation of CHARITO. This study will essentially contribute substantial to the
general public and to the society. The results of this study could provide assistance to
various people specifically:

The Proponents- This study could help them prepare for possible future jobs and it will
also serve as the basis for pursuing a comprehensive financial statement

Students- This study will be useful for future projects similar to this proposal, as a
research reference

PUP SPC System they could use our study to somehow have an additional
organization or group of set of people whose hearts are in passion of giving and helping
others

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Promoters- This will help them ascertain the viability of new projects and choose from
among the alternative projects, and the projects to be pushed through

Businessmen and Entrepreneurs- This study will be beneficial as their tie ups and
partners that may became their stepping stone to have better social responsibility on thir
nation

General readers- This study is a way of promoting general awareness and interest
about the proposed project

DEFINITION OF TERMS

For a common frame of references, the operational definitions of the following


terms are provided:

Charity generosity and helpfulness especially toward the needy or suffering;


benevolent goodwill toward or love of humanity

Charitable Organization
Section 1 Charities Act 2006 provides the definition in England and Wales:
(1) For the purposes of the law of England and Wales, charity means an
institution which:
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(a) is established for charitable purposes only, and


(b) falls to be subject to the control of the High Court in the exercise of its
jurisdiction with respect to charities.
It provides the following list of charitable purposes.
1 the prevention or relief of poverty
2 the advancement of education
3 the advancement of religion
4 the advancement of health or the saving of lives
5 the advancement of citizenship or community development
6 the advancement of the arts, culture, heritage or science
7 the advancement of amateur sport
8 the advancement of human rights, conflict resolution or reconciliation
or the promotion of religious or racial harmony or equality and
diversity
9 the advancement of environmental protection or improvement
10 the relief of those in need, by reason of youth, age, ill-health,
disability, financial hardship or other disadvantage

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11 the advancement of animal welfare


12 the promotion of the efficiency of the armed forces of the Crown or of
the police, fire and rescue services or ambulance services other
purposes currently recognized as charitable and any new charitable
purposes which are similar to another charitable purpose

Out of School Youth children who have been excused from attending school or
adolescents over 16 years of ages who are out of school legally

Poverty threshold or poverty line the minimum level of income deemed adequate in
a given country. In practice, like the definition of poverty, the official or common
understanding of the poverty line is significantly higher in developed countries than in
developing countries

Volunteer a person who voluntarily undertakes or expresses a willingness to


undertake a service: as
a One who renders a service or takes part in a transaction while having no
legal concern or interest
b One who receives a conveyance or transfer of property without giving
valuable consideration

Volunteerism the act or practice of doing volunteer work in community service


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SCOPE AND DELIMITATION OF THE STUDY

This study focuses mainly on the different schools and colleges in Cavite,
Manila and Laguna which is the main target market of this study whether this will be
viable, feasible and profitable. Different schools, universities and colleges are somewhat
may be partner of the business.

The respondents of this study are within the said three (3) places from the
different schools and colleges and also the respondents from each barangays of the
stated place. Marketing and management aspects were conceived relative to general
industry standards. Technical aspects were conceived in consideration of laymans
perspective and as such, touch on topics only to extent necessary for understanding of
the business and reliable estimation of costs.

METHODOLOGY

This presents the research methodology of the study on how we gathered data.
This includes the research design, population and sampling techniques, respondent of
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the study, research instrument, data gathering procedures and the statistical methods
that were used to analyze and interpret data.

RESEARCH DESIGN

The proponents used the Quantitative research where is a formal, objective,


systematic process in which numerical data are utilized to obtain information about the
world. It deals with the relationship of variables. Quantitative approach used since the
study undergone a systematic process and with the use of a Quantitative approach;
variables will be measured through the statistical data.

The proponents used descriptive method of survey in which this method has
a purpose of describing the current or the prevailing conditions, opinions, attitudes,
impressions and descriptions. This method is essentially getting or gathering data and
information from variety of subjects taken from a presentation. And the proponents also
used some references for gathering some objective types of ideas.

As part of larger study, we will develop a personal administered survey to tap


the concept constructs of our study. A total of four hundred (400) usable questionnaires
from the citizens of Manila, Cavite and Laguna and another one hundred seventy six
(176) usable questionnaires from the different schools and colleges will be consulted to
assist the construction of a survey instrument to meet the objectives of the study. We
will classify the study according to the data and other information gathered. We will use
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numerical data to know the potential out of the less fortunate that patronize and use the
proposed project and also for use to determine how they relate it to the study. The effect
of this data to the study is to provide answer based on the results of the respondents.

POPULATION AND SAMPLING

POPULATION
In order to determine the potential demand for the project residing in Manila,
Cavite and Laguna, we, the proponents, considered the population of male and female
citizens aging 18 to 35 years old who will potentially be part of the project. The total
population of the said three locations is 7,412,709.

SAMPLING

The sample size is determined using the Slovins Formula: n=N/(1+Ne 2).

Where:
n = sample size,
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N = total population and


e = margin of error (rate of 5% will be used)

Substituting the values;


For citizens:

n = 7,412,709 / (1+7,412,709 x 0.052)


n = 399.9 or 400 respondents

Table 1 Number of Population in Manila, Laguna and Cavite

Place

Total Population

Manila

1, 652, 171

Laguna

2, 669, 847

Cavite

3, 090, 691

TOTAL

7, 412, 709

Table 2 Procedure in Getting Citizens Sample

Places

Population

Percentage

Total Respondents

Laguna

3,090,691

42%

168

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Cavite

1,652,171

22%

88

Manila

2,669,847

36%

144

Total

7,412,709

100%

400

Respondents of the study

The respondents in the study are the selected citizens who are available and
willing to spend their time as a volunteer residing at Manila, Laguna and Cavite. We
have selected four hundred (400) respondents segmented into gender and age and we
conducted survey questionnaires and informal observations that could help in
analyzation and interpretation of our research study.

Research Instrument
The instrument or medium that we used in this research study was survey
questionnaires which purpose is to determine if there is a high market acceptability or
demand regarding with charitable institutions that we are trying to impose or to build and
organize.
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We also conducted informal interview or mini conversation with the other


selected respondents to know their opinion about volunteerism and charitable
institutions and also to obtain additional information about our study. The researchers
decided to use the following instruments because we know that questionnaire and
interview is best way to gather information and to know their exact opinion and
perception about our study.
The purpose of the instrument is to determine the perception of the citizens from
Manila, Laguna and Cavite about charitable institutions.

Validation of the Instrument

The research instrument was checked by the adviser of this study. Checked and
validated by Prof. Irma Estella Marie Esteban of Polytechnic University of the
Philippines San Pedro Campus and a letter of request for conducting the survey was
signed by the Dr. Aldrin Antivola. After the validation, we tested it by fifteen people and
weve we found that it is merely right. So we continued to do it until we finished.

Data-Gathering Procedure
After validation and revision of the research instruments, a letter of request duly
signed/noted researchers leader to seek approval for the administration head of the
organization were about to conduct our survey which are the municipalities of Manila,
Laguna and Cavite. After they approved the letter we gave, they informed us that we
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can start already so we did and distributed our questionnaires having the four hundred
(400) respondents that are segmented based on their age and gender. From February
17 till February 25, 2014, we gathered all the data that is needed and useful for our
research.

Statistical Treatment of Data

The researchers used the following descriptive statistics as a statistical


instrument to answer the problem of the research study.

Slovins Formula is used to determine the sample size of the target population.

Formula:
n=
where:

N
1 + Ne2

N = Total Population
E = Margin of Error

Frequency Count and Percentage to calculate how many respondents,


specifically, the citizens residing from Manila, Laguna and Cavite fitted into a certain
category. This calculation is expressed by both the actual number and percentage.

Percentage Formula to get the percentage, given number times one hundred
divided by the total number.
Page | 40

Tabular Description needed in which tables of numbers summarize the data.

Graphical Displays of the data in which graphs provide summary about the
demographic profile of the study.

Page | 41

MARKETING
ASPECT

Chapter III
MARKET STUDY

Page | 42

The market study is the lifeblood of virtually every project study. This study
evaluates CHARITO as an alternative volunteer provider for any types of calamities,
educational or medical programs and any other activities that is in need of manpower
help, in need of giving priceless efforts and payless hopes. It focuses in determining the
demand for the service offer in the Municipality of Manila, Cavite and Laguna.

History studies have proven that Marketing indeed plays a vital role in the
success of a business. Thats why Marketing is considered as one of the most important
aspects of conducting a Project Feasibility Study. Marketing as defined is the process
by which companies determine what product or service may be of interest to the market
and strategies to use, communications and developments. This study primarily deals in
the evaluation of the market for the proposed project, which establishment of a firm that
would possess to cater the needs for such service. This study will identify market,
positioning, segmentation, positioning and marketing strategies.

Market Description

Since the proposed business is new entrant, it will be too hard for us to deal or
a wide market and like compete with a stable and big charitable institutions that has
unique approach with their markets we, the proponents decided to be the first in
business in the municipality of Manila, Laguna and Cavite, where there are no existing
Page | 43

competitors and several university and colleges were located; thus sufficient enough to
career all their expenses and it will also be easy for us to deal demands on this locale.

Environmental Analysis
Table 3 Geographic Profile of Manila

Manila
Density

42,858/km2(111,000/sq mi)

Area

1,474.82 km2(569.43 sq mi)

Climate

Tropical

State

Urban

This table shows the geographic profile of Manila

Table 4 Geographic Profile of Laguna


Laguna
Density

1,400/km2(3,600/sq mi)

Area

1,917.85 km2(740.49 sq mi)

Climat
e

Tropical

State

Sub-urban

Page | 44

This table shows the geographic profile of Laguna

Table 5 Geographic Profile of Cavite


Cavite
Density

2,000/km2(5,100/sq mi)

Area

1,574.17 km2(607.79 sq mi)

Climate

Tropical

State
Sub-Urban
This table shows the geographic profile of Cavite

Table 6 Demographic Profile of Manila


Manila
Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Primary, Secondary, Tertiary, Vocational, Post-

Education

Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status

Student, Employed, Self-Employed, Unemployed


Catholic, Born-Again, Iglesia Ni Cristo, Seven Day
Page | 45

Religion

Adventist, Protestant, etc

Nationality

Filipino

This shows the demographic profile of Manila

Table 7 Demographic Profile of Laguna


Laguna
Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Primary, Secondary, Tertiary, Vocational, Post-

Education

Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status

Student, Employed, Self-Employed, Unemployed


Catholic, Born-Again, Iglesia Ni Cristo, Seven Day

Religion

Adventist, Protestant, etc

Nationality

Filipino

This shows the demographic profile of Laguna.


Table 8 Demographic Profile of Cavite
Cavite
Page | 46

Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Primary, Secondary, Tertiary, Vocational, Post-

Education

Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status

Student, Employed, Self-Employed, Unemployed


Catholic, Born-Again, Iglesia Ni Cristo, Seven Day

Religion

Adventist, Protestant, etc

Nationality

Filipino

This shows the demographic profile of Cavite


Table 9 Psychographic profile of Manila
Manila
Income

Below 30,000, 40,000, 50,000


Lower, Lower Middle, Lower Upper,

Social status

Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality

Ambitious
Page | 47

This shows the psychographic profile of manila

Table 10 Psychographic profile of Laguna


Laguna
Income

Below 30,000, 40,000, 50,000


Lower, Lower Middle, Lower Upper,

Social status

Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality
Ambitious
This shows the psychographic profile of Laguna

Table 11 Psychographic profile of Cavite


Cavite
Income

Below 30,000, 40,000, 50,000


Lower, Lower Middle, Lower Upper,

Social status

Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality

Ambitious

This shows the psychographic profile of Cavite

STP (Segment, Target and Position)

Page | 48

Segment, Target and Position (STP) is one of the basic building block of modern
marketing (U.S. Small Business Administration, 1980).
Market Segmentation
Market segmentation is a marketing strategy that involves dividing a brand target
market into subsets of customers and/or volunteers who have the common needs and
applications for the relevant good or service. Depending on the specific characteristics
of the service, these subsets may be divided by criteria such as age and gender and
other distinctions like locations or income. Marketing campaigns can then be designed
and implemented to target these specific customer segments.

Geographic Segmentation
Marketers can segment according to geographic criterianations, states,
regions, countries, languages, cities, neighborhoods, or postal codes. The geo-cluster
approach combines demographic data with geographic data to create a more accurate
or specific profile. With respect to region, in rainy regions merchants can sell things like
raincoats, umbrellas and gumboots. In hot regions, one can sell summer clothing. A
small business commodity store may target only customers from the local
neighborhood, while a larger department store can target its marketing towards several
neighborhoods in a larger city or area, while ignoring customers in other continents.
Geographic Segmentation is important and may be considered the first step to
international marketing, followed by demographic and psychographic segmentation. The
use of national boarders is the institutional use of geographic segmentation, although
geographic segments may be classified by identified geological regions.
Page | 49

Demographic Segmentation
We, the proponents divided the market into groups based on their educational
attainment, civil status, social status and age as the variables to determine easily the
suitable services we offer.

Psychographic Segmentation
The target markets are divided into groups according to their lifestyle, personality
and values to better understand. The intent of this segmentation is to identify groups of
similar outcomes and potential customers that can prioritize our service.

We, CHARITOs open for everyone regardless of who and what they are, political
persons, artist, children, elders, students, employees, etc. Your status in life wont
change the fact that everyone needs somebody in their lives. The main focus of our
project is the willing individuals with an age of 18 up to 20, most commonly female and
fortunately single.

Targeting
After segmenting the market based on the different groups and classes, we will
need to choose our targets. No one strategy will suit all consumer groups, so being able
to develop specific strategies for your target markets is very important. Charito is
classified into a:
Page | 50

Undifferentiated Targeting: This approach views the market as one group with no
individual segments, therefore using a single marketing strategy. This strategy may be
useful for a business or product with little competition where you may not need to tailor
strategies for different preferences. Since, were the first organization on our targeted
locations that is offering a very unique service; we will be having an undifferentiated
targeting.

Competitive Positioning
Competitive Positioning is about how the business or the proposed project
together with its people will differentiate their offering and create value for the market.
They consider strategies which includes; the market profile which consists the size of
the market as well as they identify their major competitors and evaluating them, the
customer segments which includes the prospects with the similar needs and wants as
well as also understanding the future problems that market faces, competitive analysis,
considering the strengths, weaknesses, opportunities as well as the threats in the
landscape, value propositioning involves on how operational efficiency they are by
showing leadership and giving them the best service and the customer intimacy which
create the best solution and service in the mind and heart of the people.

SURVEY TABULATION

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA


Page | 51

This will discuss the findings obtained from the primary instrument used in the
study. In order to simplify the discussions, the researchers provided tables and graphs
that summarize the collective reactions of the respondents.

CHARACTERISTICS OF THE RESPONDENTS


Includes the age, gender, civil status, educational attainment, social status and
family monthly income of the citizens from Manila, Laguna and Cavite.
Table 12 shows the respondents demographic profile according to age.
Age
18-20

Respondents(f)
217

Percentage
54%

Ranked

21-23

73

18%

24-26

20

5%

27-29

59

15%

30-32

23

6%

33-35

2%

Total

400

100%

The data shows that the highest registered respondents were 217 or 54%. To be
followed by the 21-23 having 73 or 18% of the respondents as the second rank. The
third rank as the age bracket of 27-29 having 59 or 15% of the respondents while the
age bracket of 30-32 were 23 or 6% respondents registered as the fourth rank. For age
24-26 having 20 or 5% respondents registered as the fifth rank. And lastly, the age
bracket of 33-35 having a 8 or 2% of the respondents.

Page | 52

Respondent's Age Profile


18-20
21-23

5% 2%
27%

24-26
27-29

46%

30-32
33-35

4%
16%

Figure 3 Respondents Age Profile

Table 13 shows the respondents demographic profile according to gender


Gender

Respondents

Percentage

Rank

Male

190

47

Female

210

53

Total

400

100

Out of 400 respondents from Cavite, Laguna and Manila, female respondents
dominated the male respondents. The former having 53% or 210 respondents while the
latter having 47% or 190 respondents

Page | 53

Respondent's Gender Profile

Male
53%

Female

48%

Figure 4 Respondents Gender Profile

Table 14 shows the respondents demographic profile according to civil status


Civil Status

Respondents

Percentage

Rank

Single

268

67%

Married

124

31%

Widow/widower

2%

Total

400

100%

2
3

Page | 54

Respondent's Civil Status Profile

Single

2%

Married

31%

Widow/Widower

67%

The data shows that the highest registered respondents are single with 67% or
268 respondents. It is followed by the civil status of married got 31% or 124
respondents. And only 2% or 8 respondents are widow.

Figure 5 Respondents Civil Status Profile

Table 15 shows the demographic profile according to educational attainment.


Educational Attainment
Respondents
Percentage

Rank

Primary

2%

Secondary

67

17%

Tertiary

234

59%

Vocational

60

15%

Post-Graduate

28

7%

Post-Doctoral

1%

400

100%

Total

Page | 55

This table shows that the highest registered respondents were Tertiary with 243
or 59% respondents. It is followed with the respondents of Secondary with 67 or 17%
respondents. There were 60 or 15% respondents for vocational and 7% or 28
respondents for Post-graduate. And 2% or 8 respondents attained primary level and is
closed to the respondents of Post-graduate with 1% or 3 respondents.

Respondent's Educational Attainment Profile


Primary
Secondary
7% 1% 2%

Tertyary
17%

15%

Vocational
Post-Graduate
Post-doctoral

59%

Figure 6 Respondents Educational Attainment Profile

Table 16 shows the demographic profile according to social status


Social Status

Respondents

Percentage

Rank

Student

214

53%

Employed

126

32%

Self-Employed

29

7%

Unemployed

31

8%

400

100%

Total

2
4
3

Page | 56

Respondent's Social Status Profile

Student
3%

8%

Employed
Self-Employed
Unemployed

33%

56%

With the table presented we can notice that the percentage of student has the highest
ranked value with 53% or 214 respondents, followed by the second rank value of
employed with 32% or 126 respondents, unemployed with 8% or 31 respondents and
7% or 29 respondents for self-employed as the fourth rank.
Figure 7 Respondents Social Status Profile

Table 17 shows the demographic profile according to family monthly income.


Family Monthly Income

Respondents

Percentage

Rank

Below 20000-30000

309

77%

30001-40000

74

19%

40001-50000

11

3%

50001 and above

2%

400

100%

Total

Page | 57

With the table presented we notice that the percentage of below 20000-30000
family income has the highest ranked value with 77% or 309 respondents, followed by
the second rank value of 30001-400000 family income with 19% or 74 respondents and
3% or 11 respondents for 40001-50000 family income as the third rank. Lastly, the
family income of 50001 and above got 2% or 6 respondents.

Respondent's family monthly income Profile

Below 30000

3%2%

30001-40000

19%

40001-50000
50001 and above

77%

Figure 8 Respondents Family Monthly Income Profile

Table 18 Are you studying?


Respondents(f)

Percentage

Rank

YES

228

57%

NO

172

43%

Total

400

100%
Page | 58

In over all, out of 400 respondents from Manila, Cavite and Laguna, most of the
respondents are students having 56% or 228 respondents while 172 or 44% of them are
working or unemployed.

Table 19 Are you working?


Respondents(f)

Percentage

Rank

YES

167

44%

NO

224

56%

Total

400

100%

The data shows that the highest registered respondents were students or
unemployed with 56% or 224 respondents. And 44% or 176 of the respondents are
working.

Table 20 Do you have any background in volunteering programs?


Respondents(f)

Percentage

Rank

YES

225

56

NO

175

44

Total

400

100

Page | 59

The result of the survey shows that 56% or 225 of the respondents have a
background in volunteering while 44% or 174 respondents have not yet experience
volunteering program.

Table 21 Are you willing to join or spend your time to be a volunteer?

Respondents(f)

Percentage

Rank

YES

341

85

NO

59

15

Total

400

100

The table presented that the respondents from Cavite, Laguna and Manila got
85% or 341 respondents shows that they are willing to volunteer while 15% or 59
respondents are unwilling.

Table 22 How many days and hours in a week are you willing to spend as a volunteer?
DAY(S) IN A WEEK
Days

Respondents

Percentage

Rank

1 day

135

40%

2-3 days

144

42%

4-5 days

40

12%

3
Page | 60

6-7 days

22

6%

Total

341

100%

The table shows that 135 or 40% of the total respondents can spend a day in a
week in volunteering, 144 or 42% of the total respondents can spend 2-3 days in a
week in volunteering, 40 or 12% of the total respondents can spend 4-5 days in a week
in volunteering and 22 or 6% of the total respondents can spend 6-7 days in a week in
volunteering.
Table 23 How many days and hours in a week are you willing to spend as a volunteer?
HOUR(S) IN A DAY
Hours

Respondents(f)

Percentage

Rank

1 hour

139

41%

2-5 hours

180

52%

6-9 hours

18

6%

10 above

1%

341

100%

Total

The table shows that 139 or 41% of the total respondents are available for an
hour in a week in volunteering, 180 or 52% of the total respondents are available for 2-5
hours in a week in volunteering, 18 or 6% of the total respondents are available for 6-9
hours in a week in volunteering and 4 or 1% of the total respondents are available for 10
hours and above in a week in volunteering.

Table 24 What role or profession will you take place?


Page | 61

Dentist
Nurse
Pharmacist
Doctor
Physician
Teacher
Construction worker
Facilitator
Organizer
Therapist
Others
Total

Respondents(f)

Percentage

Rank

122

12%

180

18%

82

8%

96

9%

53

5%

181

18%

50

5%

10

80

8%

115

11%

32

3%

32

3%

1023

100

The table shows that 122 or 12% of the total respondents chose dentist as their
role or profession in volunteering, 180 or18% of the total respondents chose nurse as
their role or profession in volunteering, 82 or 8% of the total respondents chose
pharmacist as their role or profession in volunteering, 96 or 9% of the total respondents
chose doctor as their role or profession in volunteering, 53 or 5% of the total
respondents chose physician as their role or profession in volunteering, 1081 or 18% of
the total respondents chose teacher as their role or profession in volunteering, 50 or 5%
of the total respondents chose construction worker

as their role or profession in

volunteering, 80 or 8% of the total respondents chose facilitator as their role or


Page | 62

profession in volunteering, 115 or 11% of the total respondents chose organizer as their
role or profession in volunteering, 32 or 3% of the total respondents chose therapist as
their role or profession in volunteering and 32 or 3% of the total respondents chose
other role or profession in volunteering,

Table 25 In return, what do you expect from this program?

Scholarship
Allowance
Others
Total

Respondents(f)

Percentage

153

45%

188

55%

0%

341

100%

The table shows that 153 or 45% of the respondents expect scholarship for
return from this program and 188 or 55% of the respondents expect allowances for
return from this program.

Table 26 In return, what do you expect from this program? Under allowance, what type
of allowance, meal allowance or fare allowance?

Meal
Fare

Respondents(f)

Percentage

70

37%

113

60%
Page | 63

Others
Total

3%

188

100%

The table shows that 113 or 60% of the respondents want fare allowance rather
than 70 or 37% who want a meal allowance, while others belong to 5 or 3% who did not
stated what type of allowance they want to receive.

DEMAND

Demand is the desire to own anything and the ability to pay for it, in any value
and its willingness to acquire.
An analysis of the demand is an important task in identifying the needs of the
individuals and determining whether they are willing and have the capacity to pay for the
service a business contemplating. Furthermore, in determining demand, the proponents
should consider several factors that may affect the demand.

Table 27 Demand
Willingness to join CHARITO
Particular
Possible
Volunteers

Respondents(f)

400

Willing to Join

341

Percentage

85%

Page | 64

Majority of the respondents want to be part of the organization. This indicates


that there is a 85% of demand among the citizens living at Manila, Cavite and Laguna.

PROJECTED DEMAND
Demand serves as the measuring stick in determining the acceptability of a product or a
service. A survey through questionnaires is used to indicate the number of individuals
who are interested and willing to join CHARITO at a given period on the projected
project.

Figure 9
Projected demand for Five years

DEMAND
Add: 10%

2014

YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

341

375.1

412.61

453.871

499.2581

549.18391

34.1

37.51

41.261

45.3871

49.92581

As shown in the figure that estimation of demand for five (5) years. The actual
growth rate given by the National Statistical Coordination Board played at around 8.4%
while according to Philippines Annual Growth Rate its about 6.4%. However, the
proponents give an allowance for changes so they estimated at 10% demand growth
rate increase per year. At year one, the demand increase by 34.1%; in year two,

Page | 65

37.51%; in year three, 41.261%; in year four, 45.3871% and in year five, 49.92581%.
There are roughly 549 projected potential volunteers are expected in five (5) years.

Table 28
SWOT ANALYSIS
FACTORS:

Volunteers

Government

FACTORS:

Environment

Strength

Weaknesses

-The neighboring strategy or the


tie ups
-Humanitarian Purpose
- Everyday innovation and
unique ideas

Time Availability
Safety & Security

-Organizations Mission
- Strengthen partnership and
Government-Citizen
Relationship

Support Stability

Opportunity

Threats

-financial security
-Tropical Countrys condition
-being volunteer dependent
-Philippine culture
-generate fund easily through
volunteers and other sponsors

PROJECTED RAISED FUND

Page | 66

Projected fund figures are used on a pro forma income statement. They show
how much the organization can make into an upcoming time period. The period is
usually a month or a year. Management bases projected fund on prior results and
expectations of the future. Managements projected funds are just an estimate and are
usually not 100 percent accurate.

Projected Fund
We have two ways of generating fund, first is acquiring donations (either in cash or in
kind) from our different tie ups and partners; second is organizing monthly events
annually to support other organizations expense and provide financial support to our
main manpower.

Schedule 1
Projected Fund through Donations
SOURCE

Monthly

Year1

Year2

Year3

SABAK Foundation 10,000

120,000 240,000

360,000

Possible Sources

90,000

1,080,000 2,160,000 3,240,00

TOTAL FUND

Year4

Year5

480,000

600,000

4,320,000

5,400,000

100,000 1,200,000 2,400,000 3,600,000 4,800,000

6,000,000

Note: The donations of the Municipalities are stable

Table 29 List of Breakdown for the First Year


MONTH

DATA

Page | 67

JANUAR
Y

FEBRUA
RY

MARCH

APRIL

MAY

JUNE

Event: Fun Run


Participants: 150 runners
Membership Fee: Php100.00
Total Fee: (Participants x Membership Fee) = Php15,000.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00
Trophy for the Champion: Php150.00
Medals for the two finalist: 50 per one medal x 2 finalist:
Php100.00
Total Gained Fund: Php 14,000.00
Event: LOVE Night
Participants: 30 couples
Membership Fee: Php500.00
Total Fee: (Participants x Membership Fee) = Php 15,000.00
Estimated Expense (Decoration & Souvenirs) = Php 1,500.00
Decoration and Materials: Php500.00
Souvenirs:Php1,000.00
Total Gained Fund: Php13,500.00
Event: Bike? Like!
Participants: 50 bikers
Membership Fee: Php 150.00
Total Fee: (Participants x Membership Fee) = Php7,500.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00
Trophy for the Champion: Php150.00
Total Gained Fund: Php6,500.00
Event: A Concert entitled Voice Out
Funding: ( Php250.00 tickets x 100 seats) = Php25,000.00
Estimated Expense (Snacks & Mini-Decoration) = Php500.00
Snacks & Mini-Decoration: Php 500.00
Total Gained Fund: Php24,500.00
Event: Fun Run
Participants: 150 runners
Membership Fee: Php100.00
Total Fee: (Participants x Membership Fee) = Php15,000.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00
Trophy for the Champion: Php150.00
Medals for the two finalist: 50 per one medal x 2 finalist:
Php100.00
Total Gained Fund: Php 14,000.00
Event: BOOK Sale
Total Number of Estimated Books to be Sold: 500 books
Funding (Php100.00 per book x 500 books) = Php50,000.00
Estimated Expense (Packaging) = Php1,500
Bag for packaging = Php1,500.00

Page | 68

Total Gained Fund: Php 48,500.00


JULY

AUGUST

SEPTEM
BER

Event: ARTalento (Paintings and Handicrafts)


Total Estimated Outputs: 50 best outputs
Funding (Php500.00 per output x 50 outputs) = Php 25,000
Estimated Expense: (Packaging) = Php1,000.00
Bag for packaging = Php1,000.00
Total Gained Fund: Php24,000.00
Event: DANCE Contest
Total Participants: 20 groups
Fee: Php300.00 per group x 20 groups = Php 6,000
Addl Funding:Php10 per ticket x (20 packs per x 100 tickets) =
Php20,000
Estimated Total Acquired Fund: Php 26,000.00
Estimated Expense: (Trophies) = Php 800.00
One Big Trophy for the Champion = Php300.00
2 Trophies for the Runner Ups = (Php 250 each x 2)=
Php500.00
Total Gained Fund: Php25,200
Event: FESTIVALS with different booths
Estimated Number of Persons who will Join: 100 persons
Booth1: Marriage Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php500.00
Expense: Php500.00
Gained Fund: Php2,500.00
Php2,500.00
Booth2: Horror Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php5 00.00
Expense: Php1,000.00
Gained Fund: Php2,500.00
Php2,000.00
Booth3: Film Showing Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Free
Expense: Php500.00
Gained Fund: Php3,000.00
Php2,500.00

Booth5: Dating
Entrance Fee:
Estimated
Gained Fund:
Booth6: Photo
Entrance Fee:
Estimated
Gained Fund:
Booth7: Videoke
Entrance Fee:
Estimated
Gained Fund:

Page | 69

Booth4: Shooting Booth


Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php1,000.00
Expense: Php1,000.00
Gained Fund: Php2,000.00
Php2,000.00

OCTOBE
R

NOVEMB
ER

DECEMB
ER

Booth8: Food
Entrance Fee:
Estimated
Gained Fund:

Total Fees Acquired: Php24,000.00


Total Estimated Expense:Php5,000.00
Total Gained Fund: Php19,000.00
Event: Battle of the Bands
Participants: 15 bands
Membership Fee: Php500.00 per band x 15 bands: Php7,500.00
Additional Funding: (Php50.00 per ticket x 100 seats) =
Php5,000.00
Total Acquired Fund: Php12,500.00
Estimated Expense: (Awards) = Php 1,000.00
One Big Trophy for the Champion = Php300.00
2 Trophies for the Runner Ups = (Php 250 each x 2)=
Php500.00
Certificates for the winners = Php200.00
Total Gained Fund: Php11,500.00
Event: Ms. Charita & Mr. Charito Pageant
Participants: 12 partners
Funding: Php20 per ticket x (24 packs per x 100 tickets) =
Php48,000
Estimated Expense: (Awards) = Php 1,500.00
Two Big Trophy for the Champion = (Php200 x 2) =Php400.00
2 CHARITO Shirts for the Champions = (Php 200 each x 2)=
Php400.00
4 small trophies for the runner ups =(Php100 each x 4) =
Php400.00
Certificates for the winners = Php300.00
Total Gained Fund: Php46,500.00
Event: Christmas Bazaar
Total Estimated Items to be sold: 1,500 items
Funding (1500 items x Php100) = Php 150,000
Estimated Expense: (Packaging) = Php2,000.00
Bag for packaging = Php2,000.00
Total Gained Fund: Php148,000.00
GRAND TOTAL OF ACQUIRED FUND ANNUALLY: PHP413,000.00
GRAND TOTAL OF EXPENSES ANNUALLY: PHP17,800.00

GRAND TOTAL OF GAINED FUND ANNUALLY:


PHP395,200

Page | 70

Schedule 2
Projected Fund through Organizing Events
10% - growth rate
5% - inflation rate
Year

No. of Events

Expense

Projected Fund Raised

Year 1

12 events

Php 17, 800

Php 395,200

Year 2

12 events

Php 18,601

Php 412,984

Year 3

12 events

Php 19,438.045

Php 431,568.28

Year 4

12 events

Php 20,312.757

Php 450,988.86

Year 5

12 events

Php 21,226.831

Php 471,283.36

Schedule 3
TOTAL ANNUAL FUND (both donations and raised funds)

YEAR

Annual
Estimated Donation

Annual Estimated
Raised Fund

TOTAL ANNUAL
FUND

Page | 71

Year 1

1,200,000

395,200

Php 1,595,200

Year 2

2,400,000

412,984

Php 2,812,984

Year 3

3,600,000

431,568.28

Php 4,031,568.28

Year 4

4,800,000

450,988.86

Php 5,250,988.86

Year 5

6,000,000

471,283.36

Php 6,471,283.36

Marketing Strategy

Managements goals cannot be achieved without effect strategies that would


make the plans concrete and every department of company has its formulated
strategies.

4Ps (Product, Place, Price and Promotion)

1. Product/Service Strategy
The citizens of this nation, the less fortunate and the individuals who has a heart
for giving and volunteering, are the reasons for the existence of Charito. The Voice of
the People is our main priority. The volunteers has their options in terms of how many
day/days in a week and how many hour/hours in a day will they be able to spend their
time as our volunteers.

Page | 72

2. Place Strategy
The location is one of the major factors that can greatly affect the profitability of
the business. It should be suitable and accessible. The proposed business will be
located near Olivarez Plaza at Bian, Laguna. The proponents chose the said location
for it is the most accessible place to their respondents. Theres a near route to
expressway and a shortcut to travel Cavite.

3. Pricing Strategy

Pricing has a crucial factor in a product that really affects to the appeal of service
offered to the potential clients. Pricing can reflect to the companys target market and
the quality of the service for society often connotes price to quality. With the points to
consider, pricing may decide the fate of the marketing strategy and perhaps even the
project itself. Pricing has a vital role in a business organization. It depends consider first
the expenses of the business before it operates and the implement.
Since we are a charitable institution, there is no specific pricing that will be set.
We are open for any donations or sponsorships, either cash or in kind.

4. Promotion Strategy

Page | 73

Promotion is used by the management to communicate with each other about


their products and services and to convince them to use or buy it. We, the proponents
decided to use the following media to promote our services:

Printed
-flyers, tarpaulins

Figure 10 Flyers

Social Network

-Facebook, Google+, Yahoo, Youtube, Twitter, etc


Page | 74

(We already have our own page at fb, were on its way on launching it thru
updating everyones fb posts)

Figure 11 CHARITOs Facebook Page


Actual number of likes as of August 4, 2014 is 279 likes.

Text Brigades
Radio Station (Plugging it to their greeting segments, especially 702 DZAS AM
Station)

People Strategy
The citizens of Manila, Laguna and Cavite that are willing to volunteer will
be given trainings that will help them to develop, improve their performances and
increase their knowledge through the events the company will also organize. We

Page | 75

will be teaching all the volunteers regarding with the latest trends we have in the
Philippines industry so Charito will not be and will never be left behind.

Process Strategy
Since Charito has a wide range of telecommunication timeline, willing
volunteers may contact us easily, make an up to date scheduling, and in return
we can immediately respond to them. They may also walk-in at our main office to
have a personal conversation to our staff.

Page | 76

TECHNICAL
ASPECT
Page | 77

CHAPTER IV
TECHNICALSTUDY

This study discusses about the processes of production and activities of the
company. It states also the machineries and equipment used in production and other
aspects regarding bringing the raw materials into a finished product ready for trade.
Plant layout, size and production schedule are all presented for the purpose of
identifying the business operation. Also, product specifications, the product processes
using flowchart, the list of machinery, tools, and equipment are enumerated with their
corresponding costs, the raw materials and fund sources are also cited.

This assessment of CHARITO provides a definite description of the operational


system used with consideration to a laymans understanding of the technical processes
involved. As much as possible, all technical items are presented to the extent necessary
to understand the business and come up with realistic costs.

Page | 78

OBJECTIVES OF THE STUDY

Specifically, this study aim to determine the following:

1. The quality and quantity of the services to be offer.


2. The labor needed, both skilled and unskilled.
3. The utilities ad facilities required.
4. The business cycle operation.

DESCRIPTION OF THE SERVICE

The CHARITO Charitable Institution is a service type of firm. aims to provide


enough volunteers that will help people that might be affected by the calamities like
typhoons and earthquakes, that will fed the hunger, that will teach the out of school
youths and will give hope unto others.

Page | 79

Its purpose is to give help and assistance to those in needs, relief of poverty,
advancement of education, advancement of health or the saving of lives and
advancement of citizenship or community development.

Operational Process

Operation process of CHARITO: includes series steps, starting with the selected
potential volunteers to be part of the organization and ending with successfully helping
events.

1. Screening the applicants.


This is called as the preliminary or choosing the right persons on the basis
of a rapid appraisal of their apparent characteristics like physical condition,
rather than that, theres no more measurement or standards on choosing
the applicants

2. Interviewing the applicants.

Page | 80

The interview that will be done aims to explain what might be the
applicants possible duties and responsibilities, the house rules, the dos
and donts in the organization and all the things that matter in the whole
system.

3. Designation.
Designating the applicants what place or role they are best fitted to do so
that will make the works easier and faster

4. Contract Signing.
Applicants must first undergo training/orientation for a month before they
will be counted as a real volunteer of this nation.

5. Orientation/Training
All the possible situation they might face on volunteering will be explained
demonstrated and must be practiced, they are not just rescuers or a
regular volunteers, they are life savers.

Page | 81

6. After they passed, they will be considered one of the CHARITO Volunteers.

BUILDING SIZE AND OPERATION SCHEDULE

The estimated building is ____ square meters. A two-floor concrete building will be
renovated and used, which shall provide the employees and youth good working and
training place as well as proper facilities for their comfortable stay in the workplace and
for accommodations of people.

The ground floor will contain the information desk, storage room, admin office, utility
room and comfort room while the top room will contain the facility room, conference
room and the accounting office.

The schedule of day operation will be based in an eight-hour from Monday to


Saturday, 8am to 5pm for the clients. The 303 days are calculated by dividing 355 days
by 7 to get 52 weeks and then deducting 1 day (Sunday) from each of those weeks to
get 313 days. The 10 official non-working holidays are then deducted to arrive at 303
days.
Page | 82

However, the time of operation will depend on the schedule of the event. All
volunteers needed in the event are required to be t the place or venue three hours
before the events.

PROJECTED TIME TABLE FOR THE OPERATION (Good for One Year)

MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

ACTIVITY/ACTIVITIES
FUN RUN
LOVE Night
BIKE? LIKE!
Concert
FUN RUN
Book Sales
ARTalento: Galleries and Exhibits
DANCE CONTEST
FESTIVALS with different booths
BATTLE OF THE BANDS
Ms.Charita & Mr. Charito Pageant
CHRISTMAS BAZAAR
Table 30 Monthly Activity Time Table

LOCATION

Page | 83

The proposed firm and processing site will be operated at Olivarez, Binan at
Laguna. We have seen that the placed will be suitable for building a center for because
it is away from residential areas.

Figure 12 Olivarez, Binan

Exact location would be at:


#427 D Gen, Malvar St., Don Pablo Subdivision, Brgy. San Vicente,Binanlaguna

Page | 84

Figure 13 Exact Location

Figure 14 Location Picture

Page | 85

Office Supplies, Furniture, and Equipment


1

Office Supplies
Particulars

Description

Qty

Unit

Folder

Long, white

Pc

12.50

62.50

NBS

Short, white

Pc

5.25

26.25

NBS

Ballpen

HBW, black

10

Pc

4.75

47.50

NBS

Bondpaper

70 gsm, Legal,

ream

150.00

150.00

NBS

70 gsm, short

ream

140.00

280.00

NBS

Puncher

Eagle, 2-hole

pc

320.00

320.00

NBS

Marker

Crystal black

pc

41.25

123.75

NBS

Stapler

Eagle, heavy-duty

pc

270.00

540.00

NBS

Staple wire

Best buy #35

box

28.25

141.25

NBS

Stamp Pad and Ink Artline, black

pc

116.50

116.50

NBS

Calculator

Casio, AXI20V

pcs

442.00

884.00

NBS

Paper Fastener

Plastic, Best Buy

box

37.00

74.00

NBS

Brown Envelope

10 x 15, long, 25's

bundle

68.50

68.50

NBS

9 x 12, short, 10's

bundle

14.75

29.50

NBS

Petty Cash Voucher 3 pads x 1

set

31.00

93.00

NBS

Ink

bottle

90.00

270.00

pc

49.75

149.25

PC
Gilmore
NBS

pc

58.00

232.00

NBS

100 ml, B, Y, M,
Blue

Record Book
Fax Paper

White, 210 x 30

Unit
Total Supplier
Price Amount

Total

3,608.00

Table 31 Office Supplies Expenses


Page | 86

Furnitures & Fixtures


Particulars

Description

Qty

Unit

Unit Price

Total
Amount

Supplier

Chairs

Secretarial,
blue

Pc

999.00

999.00

Office Warehouse

Pc

2,500.00

5,000.00

Office Warehouse

Set

4,500.00

4,500.00

Gen-ber Emporium

Set

5,200.00

10,400.00

SM Hypermarket

Set

500.00

2,500.00

Office Warehouse

Upholstered Love
Seat
6-seater,
black

Dining Set
Couch set

organizing
box

Filing Cabinet
Total

23,399.00
Table 32 Furniture Expenses

Equipment

Particulars

Description

Foton View Van


2011
Intel Pentium
Desktop Computer
G2010
Service Vehicle

Printer

HP Ink Advantage

H/C Water
Dispenser
Air Conditioner

LG, 2hp

Qty

Unit

Unit Price

Unit

(Php500,000, will be donated by SABAK)

Set

6,000.00

12,000.00

Donated by San
Pedro Municipal

Pc

3,995.00

3,995.00

Octagon

Pc

3,200.00

6,400.00

Donated by
CARINOSA

Pc

15,498.00

15,498.00

Abenson's

Total

Amount

Supplier

19,493.00
Table 33 Equipment

Page | 87

Leasehold Improvements
1

Construction Materials
Materials

Qty

Unit Price Total Price

Plywood 3/4"

8 Length

820.00

6,560.00

Concrete nail, #2

3 Kg

65.00

195.00

Nail 2" finishing

5 Kg

50.00

250.00

Good lumber, 2 x 2 9 Length


Latex Paint ,
Acryllic
2 Gal

210.00

1,890.00

420.00

840.00

Lacquer thinner
Paint, Flat wall
enamel

2 Gal

150.00

300.00

2 Gal

460.00

920.00

Paint roller #7

2 Pc

60.00

120.00

Lighting

1 Set

3,000.00

Total

3,000.00
14,075.00

Table 34A. Construction Materials

Page | 88

Registration Expense
To register at the Philippine Securities and Exchange Commission (SEC), an NGO
needs 4 copies of the following:
Table 35 Permits, Licenses & Registration Expenses
Requirements
1. a notarized bank deposit certification of
not less than Php1,000,000 (Php 1 million)
2. a statement of willingness to be audited
by the SEC
3. a Name Verification Slip (get one from
the SEC website or from the SEC Name
Verification Unit)
4. the By-Laws
5. List of members

Cost
Php 200
Php 100
Php 2,165
Php 100
Php 50
Php 50

6. List of donors or contributors


Php 2,665
TOTAL Permits & Licenses Expense

Utilities

Page | 89

The establishment will utilize water, electricity, and telephone/internet connection.


These are vital elements in keeping the business.

Electrical Supply

Electrical supply will be provided by Meralco. The establishment already has a


pre-installed electrical connection.

Water Supply
Water supply is provided by San Pedro Water District. It is vital to maintain and to
keep the facility clean and presentable all the time.

Communication Line
The business will subscribe to PLDT myDSL Biz for the telephone and internet
connections.

Utilities Expense
Estimated Monthly Estimated
Cost
Yearly Cost
Water
Electricity

300

3,600.00

8,000.00

96,000.00

Page | 90

Communication

1,000.00

12,000.00

Total

9,300.00

111,600.00

Table 36Utilities Expense

Waste Disposal

The establishment will provide recycled and labeled garbage can to segregate its
waste to biodegradable and non-biodegradable. The garbage collector will collect it on
scheduled day.

Labor Requirements
The labor requirements needed for the operation of technical assistance
comprise of the following personnel:
Designation

Manpower

Salary

SSS

Pag-Ibig

PhilHealth

President

10,000

300

100

100

Vice President

10,000

300

100

100

Technical/Operation Head

10,000

300

100

100

Head Service Assistant

10,000

300

100

100

Accounting Head

10,000

300

100

100

Page | 91

Total

50,000

1,500

500

500

Table 37 Labor Requirements


Note: Security guard will be provided by the lessor of the building

MANAGEMENT
ASPECT
Page | 92

CHAPTER V
MANAGEMENT STUDY

Management is the act of getting people together to accomplish desired goals


and objectives. Management comprises planning, organizing, staffing, leading or
directing or controlling an organization or effort for the purpose of accomplishing goal.
In planning a business, there is need for better understanding in terms of of
decision-making on how efficiently and effectively use of 5Ms of Management: Man,
Money, Materials, Machine and Methods to attain the companys objectives. This study
will cover all aspects regarding the management requirements in order to meet the
goals of the company.

OBJECTIVES OF THE STUDY


Specifically, this study mainly focuses to determine the following:
1) Form of organization
2) The process selecting key officers and key personnels
3) The manpower requirement to be considered

Page | 93

4) Implementation of the Firms Rules and Regulation as well as determining the


Vision and Mission

FORM OF ORGANIZATION

NONPROFIT CORPORATION
A nonprofit corporation is any legal entity which has been incorporated under the
law of its jurisdiction for purposes other than making profits for its owners or
shareholders. Depending on the laws of the jurisdiction, a nonprofit corporation may
seek official recognition as such, and may be taxed differently from for-profit
corporations, and treated differently in other ways.

PUBLIC-BENEFIT NONPROFIT CORPORATION

A public-benefit nonprofit corporation is a type of nonprofit corporation chartered


by

a state

government,

and

organized

primarily

for social, educational, recreational or charitable purposes

by

or

exclusively

like-minded

citizens.

Public-benefit nonprofit corporations are distinct in the law from mutual-benefit nonprofit
Page | 94

corporations in that they are organized for the general public benefit, rather than for the
interest of its members. They are also distinct in the law from religious corporations.

Non-governmental organizations (NGOs) are legally constituted corporations created


by natural or legal people that operate independently from any form of government. The
term originated from the United Nations, and normally refers to organizations that are
not a part of a government and are not conventional for-profit businesses. In the cases
in which NGOs are funded totally or partially by governments, the NGO maintains its
non-governmental status by excluding government representatives from membership in
the organization. In the United States, NGOs are typically non-profit organizations. The
term is usually applied only to organizations that pursue wider social aims that
have political aspects, but are not openly political organizations such as political parties.
NGOs are difficult to define and classify, and the term 'NGO' is not used consistently. As
a result, there are many different classifications in use. The most common NGOs use a
framework that includes orientation and level of operation. An NGO's orientation refers
to the type of activities it takes on. These activities might include human rights,
environmental, or development work. An NGO's level of operation indicates the scale at
which an organization works, such as local, regional, national or international.

Page | 95

NGO TYPE BY LEVEL OF ORIENTATION:

Charitable orientation often involves a top-down paternalistic effort with little


participation by the "beneficiaries". It includes NGOs with activities directed toward
meeting the needs of the poor.

Service orientation includes NGOs with activities such as the provision of


health, family planning or education services in which the programme is designed by
the NGO and people are expected to participate in its implementation and in
receiving the service.

Participatory orientation is characterized by self-help projects where local


people are involved particularly in the implementation of a project by contributing
cash, tools, land, materials, labour etc. In the classical community development

Page | 96

project, participation begins with the need definition and continues into the planning
and implementation stages.

Empowering orientation aims to help poor people develop a clearer


understanding of the social, political and economic factors affecting their lives, and
to strengthen their awareness of their own potential power to control their lives.
There is maximum involvement of the beneficiaries with NGOs acting as facilitators.

NGO type by level of operation:

Community-based organizations (CBOs) arise out of people's own initiatives.


They can be responsible for raising the consciousness of the urban poor, helping
them to understand their rights in accessing needed services, and providing such
services.

City-wide organizations include organizations such as chambers of commerce


and industry, coalitions of business, ethnic or educational groups, and associations
of community organizations.
Page | 97

National

NGOs include

national

organizations

such

as

the Red

Cross, YMCAs/YWCAs, professional associations, etc. Some have state and city
branches and assist local NGOs.

International

NGOs range

from

secular

agencies

such

as Ducere

Foundation and Save the Children organizations, OXFAM, CARE, Ford Foundation,
and Rockefeller

Foundation to

religiously

motivated

groups.

They

can

be

responsible for funding local NGOs, institutions and projects and implementing
projects.

CAPITALIZATION
CONTRIBUTION

CAPITAL

Ricky Florenze Apacible

20,000

Gabriel Galvez

20,000

Japhet Purificacion

20,000
Page | 98

Gladys Sardino

20,000

Cedrick Yague

20,000

TOTAL CAPITAL

100,000
Table 38 Contribution

What is CHARITO?

A humanitarian organization dedicated to work with children, families and their


community worldwide to reach their full potential by tackling the causes of poverty and
injustices. CHARITO is a non-government organization characterized as an
organization full of willing to help or volunteers, aiming to find lasting solution to poverty
and suffering and to look after people and give happiness to others.

We choose to have a tagline Be a Hero. Volunteer Now. Now, is the time for us
to unite, hold each other hand and help one another? Being a hero doesnt mean you
need to be killed and have your own statue. Being a hero means sacrificing your time
and effort for those who need most our help.

Page | 99

Who we serve?

For now, were about to serve the entire citizen residing at Manila, Laguna and
Cavite regardless of their religion, race, ethnicity or gender.

What we do?

We provide emergency assistance to children and families affected by the natural


disaster and civil conflict, work with communities to developed long-term solution to
alleviated poverty and advocate for justice on behalf of the poor.

Why we serve?

Because that is our way of helping our country, serving alongside the poor and
oppressed. We exist for that is our passion; that is our calling-VOLUNTEERING.

Services We Are Offering:


Volunteers for:
Page | 100

-HEALTH
-Medical Mission
-Optical Mission
-Dental Mission

-CALAMITY RESPONSE
-Typhoon
-Earthquake

-FIRE DISASTER

-EDUCATION
-OSYP (Out Of School Youth)

-BUILDING INFRASTRACTURE
-Pabahay
-Paeskwela

-OTHERS
-Feeding Program
Page | 101

-Film Showing
CHARITOS Outreach Programs:
-Festivals

-OSYP

-Performances

-Fun Run

-Galleries

-Concerts

- Gift Giving

-Garage Sales

PARTNERSHIPS:
-Municipals of San Pedro, Muntinlupa and Cavite
-Red Ribbon (Specially United, FTI and Muntinlupa branches only)
-Carinosa Restaurant and Catering Service
-Newlong Industries Philippine Incorporation
-Jesus Lord of Al Presbyterian Church
-Drumstix Studio
- Mandarin Hotel
-RAKZ Lights and Sounds
-JOHNNIELEVEN Photography
-SABAK Foundation

MISSION AND VISION

Page | 102

A mission is a brief description of a companys fundamental purpose. It answers


the question, Why do we exist?. The mission articulates the companys purpose both
for those in the organization and for the public. While a vision is sometimes called a
picture of the company in the future but its so much more than that. Vision is the
inspiration, the framework for all the strategic planning.

MISSION
Our mission:
We in mission of building a partner with people and organization through the
introduction of a charitable institution with a trust through volunteering service we could
come up. We believe that this nest occurred through instant training research and
development primarily focusing on alleviating poverty with volunteers we have to help
the government and individuals. And lastly to leave a satisfying smile to everyone who
have experience our service.

VISSION
Our vision:
We are envisioning that 3 to 5 years from now, Charito will be recognized of the
most known organization at Manila, Cavite and Laguna with the largest number of
volunteer and numerous made projects and outreach programs helping the less
Page | 103

fortunate . And also, we envisioned that the word BAYANIHAN will be more alive in
the Filipinos blood.

OUR OBJECTIVES:

-To support children who are in need whether it is providing food to them or an
education
-To look after people and be nice to others.
-To help improve an orphans life by giving the total care they need.
-To help the officials of Manila, Cavite and Laguna in terms of manpower in times of
need and unexpected situations.

OUR PURPOSE

Page | 104

The purpose of their Charitable Institution is to be an open door for those who
are passionately committed to Charitos vision we are.

Through the organization donor and earned funds will be able to help the hope to
the out of serve youths. Hunger, hopeless, people and be a Good Samaritan to those
who needs us most.

STRATEGIC FOCUS AND PLAN

The strategic focus and plan is the life blood of virtually every project study. This
study evaluates CHARITO as an alternative solution to the state of being lack of
volunteers to help the government and non-government project and as a service for the
schools and colleges to patronize as well and help the less fortunate, needy and youths
to develop their talents and potentials. It focuses in determining the help of our service
that we are going to offer in Manila, Cavite and Laguna.

History studies have proven that a strategy indeed plays a vital role in the success
of every organization. This study primarily deals in the evaluation of the proposed
projects, which establishment of a firm that would possess to cater the needs for such
service.

Page | 105

OUR CORE VALUES

T-Teamwork
We aim to collaborate with each other to achieve our goals.

H-Honesty
We will always keep our integrity even if no one is watching us and give an
honest effort to deliver our service to the elderly.

U-Understanding
We will always keep in mind that people have individual differences and we need
to always open our mind in understanding that diversity.

N-Neatness
We will always keep the neatness of our surroundings and our people as well.

D-Dedication
We are aiming t give our best in everything that we do to deliver our services to
the elderly.

E-Energy
We will work as a strong and energetic team to reach our goals for the benefit of
both the organization and our members.
Page | 106

R-Respect
We will show our concern and value the opinion of others and treat everyone as
we want to be treated.

S-Sincerity
We will empathize and make the elderly feel that they are valued and given
importance.
Labor Requirements
The labor requirements needed for the operation of technical assistance
comprise of the following personnel:
Designation

Manpower

President/Campaign Head

Vice President/Administrator

Technical/Operation Head/Driver

Head Service Assistant/Utility Head

Accounting Head/Auditor

Total Manpower

5
Table 39 Labor Requirements

Note: Security guard will be provided by the lessor of the building

MANPOWER REQUIREMENTS

Page | 107

Since the organization is just starting, the firms need only limited number
employees to perform the activities in operation of the proposed project. The firm will
have one (1) President, one(1) Vice-President, one(1) Head Service Assistant, one(1)
Accounting Head, one(1) Technical Operator Head, one (1) Administrator, one(1)
auditor, Utility Head (1), Driver (1) and one (1) Campaign Head.
Manpower is programmed on the basis of the manpower requirements resulting
from the policies and procedures of the manpower system. Manpower requirements
provide the basis for the development of plans to get, train and assign personnel.
Requirements will serve as the basis on personal and general background of an
employee enable for the company to know the capacity of their skills and ability to do
which is assign to them.
POSITION

DUTIES & RESPONSIBILITIES

PRESIDENT/CAMPAIGN
HEAD

-the head of an organization as in the


person who presides over or in charge of an
organization may also own the business and
may have founded the business, so his or her
commitment to the business is deep.
-Whichever titles are used in an organization,
the president is the top person in command in
an organization and has specific responsibilities
depending on the needs of his or her
organization.
Page | 108

-Creating, communicating, and implementing


the organization's vision, mission, and overall
direction.
-Leading, guiding, directing, and evaluating
the work of other executive leaders including
senior vice presidents, vice presidents and
directors, usually depending on the size of the
organization.
-Formulating

and

implementing

the

strategic plan that guides the direction of the


business

Ms. Gladys Sardino


Table 40 President and Campaign Head Duties

POSITION

DUTIES & RESPONSIBILITIES

Page | 109

-VICE PRESIDENT/ADMINISTRATOR

-Creating,

communicating,

and

implementing

the

organizations vision, mission,

and

overall

direction.

-Leading,

guiding,

directing,

and

evaluating the work of other executive


leaders including assistant vice presidents,
directors, and managers.

-Formulating

and

implementing

the

strategic plan that guides the direction of the


business or their area of responsibility.

-Achieving
Mr. Japhet Purificacion

the

organization's

overall

strategic goals and profitability requirements


as determined by the strategic plans.

Table 41 Vice President and Administrator Duties

POSITION

DUTIES & RESPONSIBILITIES


Page | 110

-TECHNICAL/OPERATION HEAD &


DRIVER
-Direct successful implementation of field
workforce function inclusive of work dispatch,
routing and disposition.

-Ensure to automate tools and handheld


support as required.

- Ensure to track as well as reports on main


trends in workforce management.

- Prepare workforce planners to ensure apt level


of dispatch resources required to assist field
Technicians.

- Develop and refine entire management


strategy for technical department.
Mr. Gabriel Galvez
- Ensure steady and effectual practices as well
as procedures.
Table 42 Technical/Operational Head & Driver Duties
POSITION

DUTIES & RESPONSIBILITIES


Page | 111

-HEAD SERVICE ASSISTANT &


MAINTENANCE

-helping to develop a customer service policy


for an entire organization;

-managing a team of customer services staff;

-handling face-to-face enquiries from


customers.

- Inspecting the facility and checking


electrical units

- Ordering parts and equipment and


recording daily maintenance activity

- Delegating work responsibilities and


preparing work schedules

Mr. Cedrick Yague

Table 43 Head Service Assistant & Maintenance Duties

Page | 112

POSITION
-

DUTIES & RESPONSIBILITIES

ACCOUNTING HEAD/AUDITOR

-- Keep track of a company's money;


managers look at the accountants' reports
to see how well their companies are doing

-Must be aware of the compliance;


statutory issues concede with service Tax,
VAT

- Must be having the knowledge of Tally.


Must be holding the experience and can
handle all accounting issues

Mr. Ricky Florenze Apacible


Table 44 Accounting head & Auditor Duties

Page | 113

Daily Work Schedule


8am - 4pm
Morning Shift

10am - 6pm
Midshift

Mon

1 Pres (GRS)
1 Head Service Asst (CBY)

Tues

1 V-Pres (JTP)
1 Acctg Head (RIA)

1 Acctg Head (RIA)

12pm-8pm
Closing Shift
1 V-Pres (JTP)
1 Tech/OP Head (GOG)
1 Pres (GRS)
1 Head Service Asst (CBY)
1 Head Service Asst (CBY)
1 Tech/OP Head (GOG)

Wed

1 Pres (GRS)

1 Acctg Head (RIA)


1 V-Pres (JTP)
1 Tech/OP Head (GOG)

Thurs 1 Pres (GRS)

1 Acctg Head (RIA)

Frid

1 Head Service Asst (CBY)

1 Acctg Head (RIA)

1 V-Pres (JTP)
1 Tech/OP Head (GOG)

Sat

1 Pres (GRS)
1 Head Service Asst (CBY)

1 Acctg Head (RIA)

1 VPres (JTP)
1 Tech/OP Head (GOG)

Sun

1 Pres (GRS)
1 Tech/OP Head (GOG)

1 V-Pres (JTP)
1 Head Service Asst (CBY)

Table 45 Daily Work Schedule

Personnel
GRS Gladys R. Sardino
JTP

Japhet T. Purificacion

GOG Gabriel O. Galvez


CBY Cedrick B. Yague
RIA

Ricky Florenze I. Apacible

Page | 114

Identification Card
STAFF ID

Figure 15 Staffs Identification Card

Page | 115

Member ID

Figure 16 Members Identification Card

CHARITO Uniforms

Page | 116

Key Officers and Staffs Uniforms

Figure 17 Key Officers and Staffs Uniforms

Volunteers Uniforms
(For Male and Female)
Page | 117

Figure 18 Volunteers Uniforms

APPLICATION FORM
PHOTO
Page | 118

MY PERSONAL INFO:

GENDER

MALE

FEMALE

FIRST NAME____________MI____________ LAST NAME_______________


ADDRESS________________________________________________________
E-MAIL ADDRESS___________________
BIRTHDAY ___ ___/ ___ ___ / ___ ___ ___ ___CONTACT#___________________
DD

YYY

MOBILE NUMBER_______________________
NATIONALITY ______________________________
MARITAL STATUS___________________________

EMERGENCY CONTACT INFO:

EMERGENCY CONTACT PERSON_________________________


Page | 119

CONTACT NUMBER_______________
REALTIONSHIP TO CONTACT PERSON_____________________
SIGNATURE/S:

TERMS AND CONDITIONS


1. As part of the registration and account creation process necessary to obtain
access to certain portions of the Service, including those portions that require a
fee or payment for access, you will select a username and a password. You will
provide us with certain registration information, all of which must be accurate,
truthful, and updated. You will not: (i) select a username already used by another
person; (ii) use a username in which another person has rights without such
person's authorization; or (iii) use a username or password that we, in its sole
discretion, deems offensive or inappropriate.
2.We reserve the right to deny creation of your account based on our inability to
verify the authenticity of your registration information.
3.You shall be solely responsible for maintaining the confidentiality of your
password. You will immediately notify us by submitting a feedback form of any
Page | 120

known or suspected unauthorized use(s) of your account, or any known or


suspected breach of security, including loss, theft, or unauthorized disclosure of
your password or credit card information. You are fully responsible for all usage
and activity on your account, including, but not limited to, use of the account by
any third party authorized by you to use your username and password.
4. The use of your account by any individual under age eighteen (18) is strictly
prohibited. If the computer system on which you accessed the Service is sold or
transferred to another party, you warrant and represent that you will delete all
cookies and software files obtained by or through use of the Service.
5. We reserve the right to terminate your account, in its sole discretion, at any
time without notice.
6. You may terminate your account at any time by submitting feedback. Upon
termination, you will receive an automated confirmation via e-mail that the
request was received, and your account will be terminated within five (5)
business days.
7. You are responsible for all charges incurred up to the time the account is
terminated. Notwithstanding anything else herein we reserve the right to pursue
any and all claims against any user of your account. You agree to maintain only
one account with the Service at any time and certify that you currently have no
other account(s) with the Service.

WAIVER AND CONSENT FORM

Page | 121

I hereby agree to participate as member in this technical assistance and service


business designed for seniors. I understand that there may be certain risks of injury
inherent as well as in traveling and other related activities incidental to my membership,
and I am willing to assume these risks. I hereby certify that I am fully capable of
participating and that I am healthy or if I may have any condition/illness or health
problem that I will declare it honestly and I have no physical or mental disabilities that
would restrict full participation in my activities as a member.
In addition to giving full consent for my participation, I do hereby waive, release and
hold harmless the organization named below, its officers, coaches, sponsors,
supervisors and representatives for any injury or health concern that I may have that
may be suffered by me in the normal course of participation whether the result of
negligence or any other cause.

_______________________
(Name of Member)

_________________
(Date of Birth)

_______________
ID Number

________________________________________________________________
(Street Address)

(City)

(State)

(Province

Please list any physical limitations (allergies, hearing, sight)

PROJECTED TIME TABLE

Page | 122

It involves projecting and allotting time to all project activities, from the feasibility
preparation until such time that the business will be in its full operation.

1. Feasibility Preparation. The business will conduct study and survey to determine if
the business will be feasible. The projected time table to finish the study is two
months.

2. Formal Organization. After completing the study, the business will start to formalize
its organization by applying and securing necessary permits from different
government agencies.

Legal Requirements
Some of the legal requirements necessary in putting up a business, in this case, a
partnership, are the following:

1. Registration of

the organization s name with the Securities and Exchange

Commission and filing of Articles of Partnership

2. Registration with the Bureau of Internal Revenue

3. Application and securing permits (sanitation, Fire, etc.)

Page | 123

4. Registering and securing coverage with SSS, Philhealth, and HDMF.

5. Renovation of the place. One month after the allotted application and securing of
licenses and necessary permits from different agencies, the initial canvassing and
procurement of needed construction and paint materials for renovation will be
initiated, as well as the actual renovation of the place.

6. Acquisition of furniture, fixtures, and equipment and recruitment of workers. While


the place is under renovation, initial canvassing of the needed furniture, fixtures,
and equipment will be on-going, as well as the recruitment of workers.

7. Promotions. The promotion will be through flyers, posters, and by word-of-mouth


advertising. The duration of promotion will be estimated for two months. It will start
two weeks after the start of acquisition of furniture, fixtures, and equipment.

8. The business will be estimated to start as soon as all the necessary requirements
and renovations have been completed.

PROJECTED TIME TABLE


Activities

Month
1

FS Preparation
Page | 124

Formal Organization
Renovation
Acquisition of
Materials
Promotion
Start of Operation
Table 46 Projected Time Table

Page | 125

FINANCIAL
ASPECT

Page | 126

Chapter VI
FINANCIAL STUDY

Projects are considered viable when they are expected cover the whole cost to
make the establishment or firm maintained and able to meet short-term obligations and
payments on long-term obligations.

This part of the study will show whether the project will be possible even with the
present standing of the market and other economic conditions. Detailed figures will be
presented to show the financial condition of the project over a period of five (5) years.

Preparation of project financial statements based on estimated figures will be


made, backed up by schedules detailing each account with estimated values acquired
from data provided by the previous chapters. From the statements and schedules
produced, reliable analysis of the financial status of the firm would then be obtained.

Page | 127

OBJECTIVES OF THE STUDY

Specifically, the study attempts to determine the following:

1. Determination of the Financing Sources of the Project

2. Stability of the Firm

3. Determination of the Operation Cost and Expenses of the Project

4. The Financial Projections of the Project

Page | 128

PROJECTED RAISED FUND

We anticipate the revenue regarding in the data we selected in order for us to get
the revenue projected.

Projected Fund
We have two ways of generating fund, first is acquiring donations (either in cash or in
kind) from our different tie ups and partners; second is organizing monthly events
annually to support other organizations expense and provide financial support to our
main manpower.

Schedule 4
Projected Fund through Donations

SOURCE

Monthly

Year1

Year2

Year3

SABAK Foundation 10,000

120,000 240,000

360,000

Possible Sources

90,000

1,080,000 2,160,000 3,240,00

TOTAL FUND

Year4

Year5

480,000

600,000

4,320,000

5,400,000

100,000 1,200,000 2,400,000 3,600,000 4,800,000

6,000,000

Page | 129

Table 47 List of Breakdown for the First Year


MONTH

DATA

JANUAR
Y

Event: Fun Run


Participants: 150 runners
Membership Fee: Php100.00
Total Fee: (Participants x Membership Fee) = Php15,000.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00
Trophy for the Champion: Php150.00
Medals for the two finalist: 50 per one medal x 2 finalist:
Php100.00
Total Gained Fund: Php 14,000.00
Event: LOVE Night
Participants: 30 couples
Membership Fee: Php500.00
Total Fee: (Participants x Membership Fee) = Php 15,000.00
Estimated Expense (Decoration & Souvenirs) = Php 1,500.00
Decoration and Materials: Php500.00
Souvenirs:Php1,000.00
Total Gained Fund: Php13,500.00
Event: Bike? Like!
Participants: 50 bikers
Membership Fee: Php 150.00
Total Fee: (Participants x Membership Fee) = Php7,500.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00
Trophy for the Champion: Php150.00
Total Gained Fund: Php6,500.00
Event: A Concert entitled Voice Out
Funding: ( Php250.00 tickets x 100 seats) = Php25,000.00
Estimated Expense (Snacks & Mini-Decoration) = Php500.00
Snacks & Mini-Decoration: Php 500.00
Total Gained Fund: Php24,500.00
Event: Fun Run
Participants: 150 runners
Membership Fee: Php100.00
Total Fee: (Participants x Membership Fee) = Php15,000.00
Estimated Expense (Award for the Champions) = Php1,000
Award for the Champions
CHARITOs Shirt: 250 per one shirt x 3 finalists: Php750.00

FEBRUA
RY

MARCH

APRIL

MAY

Page | 130

JUNE

JULY

AUGUST

SEPTEM
BER

Trophy for the Champion: Php150.00


Medals for the two finalist: 50 per one medal x 2 finalist:
Php100.00
Total Gained Fund: Php 14,000.00
Event: BOOK Sale
Total Number of Estimated Books to be Sold: 500 books
Funding (Php100.00 per book x 500 books) = Php50,000.00
Estimated Expense (Packaging) = Php1,500
Bag for packaging = Php1,500.00
Total Gained Fund: Php 48,500.00
Event: ARTalento (Paintings and Handicrafts)
Total Estimated Outputs: 50 best outputs
Funding (Php500.00 per output x 50 outputs) = Php 25,000
Estimated Expense: (Packaging) = Php1,000.00
Bag for packaging = Php1,000.00
Total Gained Fund: Php24,000.00
Event: DANCE Contest
Total Participants: 20 groups
Fee: Php300.00 per group x 20 groups = Php 6,000
Addl Funding:Php10 per ticket x (20 packs per x 100 tickets) =
Php20,000
Estimated Total Acquired Fund: Php 26,000.00
Estimated Expense: (Trophies) = Php 800.00
One Big Trophy for the Champion = Php300.00
2 Trophies for the Runner Ups = (Php 250 each x 2)=
Php500.00
Total Gained Fund: Php25,200
Event: FESTIVALS with different booths
Estimated Number of Persons who will Join: 100 persons
Booth1: Marriage Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php500.00
Expense: Php500.00
Gained Fund: Php2,500.00
Php2,500.00
Booth2: Horror Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php5 00.00
Expense: Php1,000.00
Gained Fund: Php2,500.00
Php2,000.00
Booth3: Film Showing Booth

Booth5: Dating
Entrance Fee:
Estimated
Gained Fund:
Booth6: Photo
Entrance Fee:
Estimated
Gained Fund:
Booth7: Videoke

Page | 131

Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Free
Expense: Php500.00
Gained Fund: Php3,000.00
Php2,500.00
Booth4: Shooting Booth
Booth
Entrance Fee: Php30 x 100 = Php3,000
Php30x100=Php3,000
Estimated Expense: Php1,000.00
Expense: Php1,000.00
Gained Fund: Php2,000.00
Php2,000.00

OCTOBE
R

NOVEMB
ER

DECEMB
ER

Entrance Fee:
Estimated
Gained Fund:
Booth8: Food
Entrance Fee:
Estimated
Gained Fund:

Total Fees Acquired: Php24,000.00


Total Estimated Expense:Php5,000.00
Total Gained Fund: Php19,000.00
Event: Battle of the Bands
Participants: 15 bands
Membership Fee: Php500.00 per band x 15 bands: Php7,500.00
Additional Funding: (Php50.00 per ticket x 100 seats) =
Php5,000.00
Total Acquired Fund: Php12,500.00
Estimated Expense: (Awards) = Php 1,000.00
One Big Trophy for the Champion = Php300.00
2 Trophies for the Runner Ups = (Php 250 each x 2)=
Php500.00
Certificates for the winners = Php200.00
Total Gained Fund: Php11,500.00
Event: Ms. Charita & Mr. Charito Pageant
Participants: 12 partners
Funding: Php20 per ticket x (24 packs per x 100 tickets) =
Php48,000
Estimated Expense: (Awards) = Php 1,500.00
Two Big Trophy for the Champion = (Php200 x 2) =Php400.00
2 CHARITO Shirts for the Champions = (Php 200 each x 2)=
Php400.00
4 small trophies for the runner ups =(Php100 each x 4) =
Php400.00
Certificates for the winners = Php300.00
Total Gained Fund: Php46,500.00
Event: Christmas Bazaar
Total Estimated Items to be sold: 1,500 items
Funding (1500 items x Php100) = Php 150,000
Estimated Expense: (Packaging) = Php2,000.00
Bag for packaging = Php2,000.00

Page | 132

Total Gained Fund: Php148,000.00


GRAND TOTAL OF ACQUIRED FUND ANNUALLY: PHP413,000.00
GRAND TOTAL OF EXPENSES ANNUALLY: PHP17,800.00

GRAND TOTAL OF GAINED FUND ANNUALLY:


PHP395,200

Schedule 5
Projected Fund through Organizing Events
10% - growth rate
5% - inflation rate
Year

No. of Events

Expense

Projected Fund Raised

Year 1

12 events

Php 17, 800

Php 395,200

Year 2

12 events

Php 18,601

Php 412,984

Year 3

12 events

Php 19,438.045

Php 431,568.28

Year 4

12 events

Php 20,312.757

Php 450,988.86

Year 5

12 events

Php 21,226.831

Php 471,283.36

Schedule 6
TOTAL ANNUAL FUND (both donations and raised funds)
Page | 133

YEAR

Annual
Estimated Donation

Annual Estimated
Raised Fund

TOTAL ANNUAL
FUND

Year 1

1,200,000

395,200

Php 1,595,200

Year 2

2,400,000

412,984

Php 2,812,984

Year 3

3,600,000

431,568.28

Php 4,031,568.28

Year 4

4,800,000

450,988.86

Php 5,250,988.86

Year 5

6,000,000

471,283.36

Php 6,471,283.36

FINANCIAL STATEMENTS
Financial statements are a collection of reports about an organizations financial
results and condition. For us, the proponents determine the ability of a business to
generate cash, funds and the sources and uses of that cash to determine whether
CHARITO has a capability to track financial results on a trend line to spot any looming
financial issues. And also to derive financial ratios from the statements that can indicate
the firms condition. And finally to investigate the details of certain organizations
transactions, as outlined in the disclosures that accompany the statements.

TOTAL PROJECT COST


Page | 134

In the operation of this, we estimated the cost or the project according to the
accounts and entries given by the figures below. We estimated this amount, a total of
Php 754,452 and we round it to Php 800,000 for the other expenses by the financial
needs of the proposed study or project.

ASSUMPTIONS
The financial assumptions of Charito for its five years of operations will be based
on the data gathered on the previous chapters.

Assumptions will be used by the

researchers in coming up with the companys financial statements. Among these


financial statements are the Income Statement, Balance Sheet and the Statement of
Cash Flows.

1. Financial collection is made to determine the financial stability of the project

2. Office Supplies Expense. For the first year of operation, the office supplies will have a
budget of Php 3, 608. It is composed of necessary supplies regularly needed inside the
office. The assumption is that 100% of office supplies will be consumed yearly and the
amount will gradually increase by 2% annually.

3. Furniture and Fixtures Expense. The total furniture and fixtures expense is P 23, 399
with an estimated life of 5 years, a residual value of P 5,000.00 and annual depreciation
expense of P 3,680.00

Page | 135

4. Equipment Expense. The total equipment expense is P 19, 493 with an estimated
residual value of P5,000.00, estimated 5 years life and and annual depreciation
expense of P2,898.60.

5. Depreciation Expense Furniture, Fixtures, and Equipment. In computation of


depreciation, the straight line method was used. In the first year of operation, there is an
estimated residual value of 10,000 with a total depreciation expense of P 6,578.60
yearly.
6. Salaries and Wages Expense. The salaries employees are estimated and subject to
increase by two percent (2%) provided that the company will not incur any loss.

7. Utilities Expense. The utilities expense is estimated to increase by 5% annually


except from communication expense.
8. Fund per event will have an increase of 5% annually
9. Permits & Licenses expense will increase 5% annually

Page | 136

Corporate
Social
Responsibility
Page | 137

CHAPTER VII
CORPORATE SOCIAL RESPONSIBILITY

Of mere institution for the development and enhancement of the innate desire of
being a volunteer, regardless of whatever social status they have in the economy. This
corroborates the certainty of its capacity to sustain overall economic promotion through
this project. CHARITO: A Charitable Institution can be inferred that Filipino people can
give or help other people in spite of their status in life.

The goal of this agency must not be primarily directed to profit generating
activities alone. The whole of their entity shouldnt be focused on what these would gain
but instead it should be what they contribute to their community. These people who
manage such business agencies must not overlook the social and economic aspect.
Profit generation should not be the point of emphasis in business principles.

Page | 138

What they should concentrate on, is their responsibility as members of the


society. This is important above any other goals theyve set for the move of society
grows, the more they earn from the community, and it is just like an investment wherein
their assets are not stagnant and is growing in such a high rate.

In establishing an organization like CHARITO, the proponent must examine each


every potential persons which determines the factor that will affect the standard of living
of the residents of the municipality of Manila, Cavite and Laguna, it should be seen that
the firm would be beneficial for the community. Among this who will benefit from the firm
must be the schools, unemployed, government, other business and of the business as
well.

The aspect of the study tackles the contribution of the project to the Philippine
economy, contribution on generating an employment and the social desirability of the
project line with the governments trust toward sustainability and development some
organization look upon this as alternative opportunity mechanism for providing solution
poverty alternative aid socio-economic growth and development.

A. Generating Opportunity (Experience, Talent and Ability Developments)


The project will creates job that will give benefit to individuals as well their families, it
will help an individual improve his skills and ability especially in event management and
his standard of living because the humanitarian activities and organization they are
involved. As mentioned earlier, one of the main problems of our country is the
Page | 139

undeniable increasing crimes made by the teenagers or the out of school youths. Thus,
with creation of the project, unwaged out of school youth individuals will have the
opportunity to show off their skills and show case what theyve got to the whole wide
world. The organization will need more and more member or staffs as years pass by,
thus, there will be a great demand for human resource. With this help of firm, it will help
the Municipality of Manila, Cavite and Laguna by making it productive and decreasing
the

problem

of

our

society

which

is

crimes

made

by

minors.

B. Project Socio-Economic Contribution

1. Improve Standard of Living

Through the employment provided, individuals, most likely out of school youth will
have the opportunity to be employed well as to go to school. Out of school youth and
unemployed individual will have a chance to work for the company as well as to improve
their skill and to improve their standard of living that could be made possible by the
different tie ups and partnerships CHARITO will be engaging.

2. Government

Page | 140

The government would be benefit from this because of the taxes the organization
will give. Taxes and funds showing the increase of revenues of the municipal
government are needed to improve and develop the community.

3. Other Businesses

In most businesses, there will always have to be association with other business,
in our case, partnership, we tie up with different business such as restaurant, catering,
schools, event center, malls and other business which compromise to the place events,
material, equipment as well as program proper to utilization of the event will maximized
to fit the requirements based on the clients request and necessity for the events.

4. Social Desirability

Other businesses desire to make a profit for its shareholder, hence, to satisfy
them for their contribution to business. It also tends to operate within the law to keep
away from bad records that may reflect to the agencys name.

Page | 141

Social Desirability to help the society by means pf helping potential youths to


develop their abilities most likely in event planning and organizing that goes beyond the
CHARITO own narrow concern of making a profit.

The purpose of CHARITO aims not only to make an impact, be popular and gain
sympathy but also to provide ease and help the citizens of the three places, Manila,
Cavite and Laguna and then around the Philippines, sooner globally. The Municipal
Government will also experience increase in collection and revenues from the operation
of the CHARITO. Furthermore, it will contribute to the growth of the community and
hence, will increase the income of the government as well.

On the other hand, this project can be a great help because opportunity for the
residents of Binan, Laguna on temporary permanent basis a considerate number of
workers for instance will be required during the construction phase of the project. After
the construction, an increase is anticipated in the administrative personnel to carry out
more systematic operation. However, through the establishment of the organization,
hiring of employees will be necessary and this project can give them an opportunity to
uplift their present economic status and contribute to the company by means of their
efforts.

Page | 142

The proponents also recognized the health and social impact of the service itself.
The social stigma against prohibited drugs by youths and under-aged laborers is an
existing problem that should be addressed by the community as a whole. The agency
will therefore make sure that prescriptions under the law are followed.

CHAPTER VIII

Summary of Findings, Conclusion and Recommendation

This chapter presents the summary of all the findings, conclusions and the
recommendations.

In order to make an organization successful, some recommendations should be


taken into consideration. However, the success or failure of the firm still depends a lot in
the management. Many times, mismanagement result to frustrations and gone in the
public.

Summary of Findings
Page | 143

We concluded a survey based on the citizens of Manila, Laguna and Cavite. We


have 400 respondents, composing of 190 males and 210 females. We divide our
respondents according to their age; the highest frequency of age that we had surveyed
is from 18-20 with the percentage of 54% or a total of 217 respondents, the highest
frequency of civil status is single with the total respondent of 268 or 67%, with
educational attainment of 234 or 59%, with a social status as a student with 214 or 53%
and having the family monthly income with the frequency of 309 or 77% ranging below
Php30,000.00.

Findings

1.

Most of our respondents are still studying

2.

More than half of our respondents have backgrounds in volunteering program

already.

3.

Most of our respondents are willing to spend their time as our volunteer.

4.

Most of our respondents prefer a 2-3 days in a week volunteering schedule.


Page | 144

5.

The respondent prefer to spend for 2-5 hours in a day as volunteer

6.

A teacher, Nurse and Dentist are the roles most prefers to be taken by our

respondents.

7.

In return, they are expecting to have allowances from our program.

Conclusion

We are concluding that we should really pursue this study due from the
demands is higher than our expectation , we also concluding that the service should be
offered into a 2-5 days in a week and 2-5 hours in a day . Concluding also that the
interested volunteers should still have an option or chances of how many days and
hours, roles and profession they would like to take place. And as an exchange, we will
be providing their allowances.

With the help of the results of our research, we conclude also that our service
focused must be on providing educational and health related services according with
the respondents answers regarding with the roles or profession most chosen.
Page | 145

Recommendation

After summarizing the findings and having our conclusion, we would like to
recommend to the:

Faculties. We recommend that they should educate their students with the social
responsibility of each individual to others and recommend us, Charito, as an
organization that students should join and even try.

Citizens. Were recommending that lets altogether open our eyes with the truth
that we can never live without the help of others. We should all offer a helping hand to
those who are in need, give if we have something to give. Theres no big or small
amount in giving. It is the effort and time that counts.

Page | 146

Local Government. Were recommending that they should pay attention in


helping us in terms of financial matter. Were not just an organization or an institution;
we are their partners in alleviating poverty on each community.

REFERENCES
1.

Constitution and by-laws of the Philippine Red Cross, February 17, 1899
Filipiniana.net Online Digital Library

2. http://febc.org/about/core_values.html
3. http://febc.org/about/history.html
4. http://www.gk1world.com/HomeMissionVision#
5. "A Timeline to Timelessness". Retrieved 2010-11-03.
6. http://gawadkalingabutuan.com/gk1mb/
7. http://gk1mb.multiply.com/journal/item/3/UPCOMING_EVENTS_FOR_GK1MB_I
N_2007
8. http://gk1mb.multiply.com/journal/item/16/H.O.P.E.2008_GK_Bayani_Challenge
Page | 147

9. Covarrubias, Sheila (April 18, 2009)."2009 Gawad Kalinga Bayani Challenge


ends". SunStar Zamboanga. Retrieved May 25, 2009.
10. Martel, Rene (May 15, 2009). "Smart joins house building with GK". The Manila
Times. Retrieved May 25, 2009.
11. Pareo, Roel (April 18, 2009)."Gawad Kalinga volunteers build houses in
Zamboanga, Sulu".Philstar.com. Retrieved May 26, 2009.
12. http://gk1world.com/gk-enchanted-farm
13. http://www.gk1world.com/speakers
14. Esteves, Patricia (June 15, 2009)."Noli still coy about 2010 bid".Philippine
Headline News Online. Retrieved June 15, 2009.
15. Visaya, Momar (June 16, 2009). "GK Global Summit in Boston: RP out of 3rd
world status by 2024". Asian Journal. p. A1. Retrieved June 18, 2009.
16. http://www.gk1world.com/HomeDevModel#
17. http://www.rmaf.org.ph/Awardees/Citation/CitationGawadKal.htm
18. Lejarde, Mercy (July 3, 2007). "Maricel Soriano urges public to watch "Paraiso" in
support of Gawad Kalinga".telebisyon.net. Retrieved May 25, 2009.
19. "Free screening of Filipino films at the RP Consulate General in New
York". philstar.com. July 2, 2009. Retrieved July 3, 2009.
Page | 148

20. Padilla, Frank (April 8, 2007). "CFC and GK 3: At the Crossroads on our
Journey of Hope and Joy".
21. "CFC lets go of GK control". May 5, 2009. Retrieved October 11, 2013.
22. Bayos, Kris (May 17, 2009). "Dagupan prelate advises flock to disengage from
GK". CBCP Monitor. Retrieved May 25, 2009.
23. Bordadora, Norman (May 18, 2009)."Bishop instructs flock to shun GK
projects". Inquirer.net. Retrieved May 25, 2009.
24. Tulabing, Gammy (May 31, 2009)."Move on, let go". The Negros Chronicle.
Retrieved June 15, 2009.
25. Bayos, Kris (May 21, 2009). "Dont let the poor suffer with the GK-CFC
separation, prelate urged". CBCP Monitor. Retrieved May 25, 2009.
26. Tandoc, Edson (May 23, 2009). "GK, Couples: Divorced, but still
friends".Inquirer.net. Retrieved May 25, 2009.
27. Bordadora, Norman (May 19, 2009)."No Gawad Kalinga-Couples split, says
Meloto". Inquirer.net. Retrieved May 25, 2009.
28. Perez, Martin (April 10, 2007). "The Myth of Gawad Kalinga: A Profile of the Sitio
Target Disaster". AKOMISMO. Retrieved May 25, 2009.

Page | 149

29. Perez, Martin (December 14, 2007)."Sitio Target and Gawad Kalinga: The Social
Context". AKOMISMO. Retrieved May 25, 2009.
30. Bir.gov.ph

Page | 150

CURRICULUM
VITAE

Ricky Florenze I. Apacible


City Add: Circle St., Pacita II, Phase 2, San Pedro, Laguna
Mobile: 09353508155/09324277888

OBJECTIVE
Page | 151

To be able to find a job that fit to my skills, knowledge and experience.

PROFESSIONAL SKILLS
With a Bachelors degree in Business Administration major in Marketing Management; Proficient in
Microsoft Office 2007 (Word and PowerPoint); has a good communication and interpersonal skills.

EDUCATIONAL BACKGROUND
Tertiary:

Polytechnic University of the PhilippinesSan Pedro


Brgy. U.B San Pedro, Laguna
Bachelor of Science in Business Administration
Major in Marketing Management

2011 present

Secondary:

Pacita Complex National High School (PCNHS)


Pacita, San Pedro, Laguna

2007 - 2011

Elementary:

Pacita Complex II Elementary School


Pacita, San Pedro, Laguna

2000 - 2006

PERSONAL INFORMATION
Birth date:
Birth place:
Age:
Gender:
Height:
Weight:
Civil Status:
Nationality:
Religion:

April 11,1994
San Pedro, Laguna
19 years old
Male
55
120 lbs.
Single
Filipino
Roman Catholic

SEMINARS ATTENDED
PMA Goes to South
Pacita Astrodome
Pacita San Pedro, Laguna
August 31, 2011

Back To Basics Team Building Program


San Pedro, Laguna
March 12, 2012

Making a Difference, Taking the Lead


PUP San Pedro Campus
San Pedro, Laguna
July 9, 2012

Page | 152

AFFILIATION

Member, Junior Executive Management and Marketing Association (JEMMA)

2011-present

REFERENCE
(upon request)
I hereby certify that the above information is true and correct to the best of my knowledge and belief.

Ricky Florenze I. Apacible


Applicant

Gabriel O. Galvez
City Add: Blk 64 Lot 42 6th Ave. Brgy. Bagong Silang San Pedro, Laguna
Mobile: 09235869403

Page | 153

OBJECTIVE
To be able to find a job that fit to my skills, knowledge and experience.

PROFESSIONAL SKILLS
With a Bachelors degree in Business Administration major in Marketing Management; Proficient in
Microsoft Office 2007 (Word and PowerPoint); has a good communication and interpersonal skills.

EDUCATIONAL BACKGROUND
Tertiary:

Polytechnic University of the PhilippinesSan Pedro


Brgy. U.B San Pedro, Laguna
Bachelor of Science in Business Administration
Major in Marketing Management

2011 present

Secondary:

San Pedro Relocation Center National High School


Brgy. Langgam San Pedro, Laguna

2005 - 2011

Elementary:

Laguna Resettlement Community School

1999 - 2005

United Bayanihan San Pedro, Laguna

PERSONAL INFORMATION
Birth date:
Birth place:
Age:
Gender:
Height:
Weight:
Civil Status:
Nationality:
Religion:

June 13, 1992


San Pedro, Laguna
22 years old
Male
52
85 lbs.
Single
Filipino
Roman Catholic

SEMINARS ATTENDED
PMA Goes to South
Pacita Astrodome
Pacita San Pedro, Laguna
August 31, 2011
Back To Basics Team Building Program
San Pedro, Laguna
March 12, 2012

PUPSPC JEMMA goes Beyond Borders


PUP San Pedro Campus
San Pedro, Laguna
March 5, 2012
Making a Difference, Taking the Lead
PUP San Pedro Campus
July 9, 2012

Page | 154

PMA on the SPOT: Whats HOT and Whats NOT


RESEARCH COLLOQUIUM
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

PMA on the SPOT: Whats HOT and Whats NOT


Philippine Marketing Association Campus Tour 2012
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

AFFILIATION

Member, Junior Executive Management and Marketing Association (JEMMA)

2011-present

REFERENCE
(upon request)
I hereby certify that the above information is true and correct to the best of my knowledge and belief.

Gabriel O. Galvez
Applicant

Japhet T. Purificacion
Page | 155

City Add: Brgy. Malia GMA Cavite


Mobile: 09269128084

OBJECTIVE
To be able to find a job that fit to my skills, knowledge and experience.

PROFESSIONAL SKILLS
With a Bachelors degree in Business Administration major in Marketing Management; Proficient in
Microsoft Office 2007 (Word and PowerPoint); has a good communication and interpersonal skills.

EDUCATIONAL BACKGROUND
Tertiary:

Polytechnic University of the PhilippinesSan Pedro


Brgy. U.B San Pedro, Laguna
Bachelor of Science in Business Administration
Major in Marketing Management

2011 present

Secondary:

Liceo De San Pedro


Poblacion, San Pedro, Laguna

2007 - 2011

Elementary:

Mater Ecclsiale School

2001 - 2007

Harmony Homes Calendola, San Pedro, Laguna

PERSONAL INFORMATION
Birth date:
Birth place:
Age:
Gender:
Height:
Weight:
Civil Status:
Nationality:
Religion:

November 30, 1993


Santa Cruz, Laguna
19 years old
Male
53
160 lbs.
Single
Filipino
Roman Catholic

SEMINARS ATTENDED
PMA Goes to South
Pacita Astrodome
Pacita San Pedro, Laguna
August 31, 2011

Back To Basics Team Building Program


San Pedro, Laguna
March 12, 2012

Page | 156

AFFILIATION

Member, Junior Executive Management and Marketing Association (JEMMA)

2011-present

REFERENCE
(upon request)
I hereby certify that the above information is true and correct to the best of my knowledge and belief.

Japhet T. Purificacion
Applicant

Page | 157

Cedrick B. Yague
City Add: Blk 14 Lot 08 Brgy. United Bayanihan, San Pedro, Laguna
Mobile: 09057759862

OBJECTIVE
To be able to find a job that fit to my skills, knowledge and experience.

PROFESSIONAL SKILLS
With a Bachelors degree in Business Administration major in Marketing Management; Proficient in
Microsoft Office 2007 (Word and PowerPoint); has a good communication and interpersonal skills.

EDUCATIONAL BACKGROUND
Tertiary:

Polytechnic University of the PhilippinesSan Pedro


Brgy. U.B San Pedro, Laguna
Bachelor of Science in Business Administration
Major in Marketing Management

2011 present

Secondary:

San Pedro Relocation Center National High School


Brgy. Langgam, San Pedro, Laguna

2007 - 2011

Elementary:

Laguna Resettlement Community School

2000 - 2006

Brgy. United,Bayanihan, San Pedro, Laguna

PERSONAL INFORMATION
Birth date:
Birth place:
Age:
Gender:
Height:
Weight:
Civil Status:
Nationality:
Religion:

September 23, 1994


Manila
18 years old
Male
57
121 lbs.
Single
Filipino
Born-Again Christian

SEMINARS ATTENDED

PMA Goes to South


Pacita Astrodome
Pacita San Pedro, Laguna
August 31, 2011

PUPSPC JEMMA goes Beyond Borders


PUP San Pedro Campus
San Pedro, Laguna
March 5, 2012

Page | 158

PMA on the SPOT: Whats HOT and Whats NOT


RESEARCH COLLOQUIUM
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

PMA on the SPOT: Whats HOT and Whats NOT


Philippine Marketing Association Campus Tour 2012
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

AFFILIATION

Member, Junior Executive Management and Marketing Association (JEMMA)

2011-present

REFERENCE
(upon request)
I hereby certify that the above information is true and correct to the best of my knowledge and belief.

Cedrick B. Yague
Applicant

Page | 159

Gladys R. Sardino
City Add: # 53 Magsaysay Rd. San Antonio, San Pedro, Laguna
Mobile: +639352639123/+639217808830
Email: gladz_sardino@yahoo.com

OBJECTIVE

To obtain an understanding and experience on how to work with people in


the marketing field and to get knowledge of daily operations of the company that will challenge and
strengthen my education and professional skills.

PROFESSIONAL SKILLS

With a Bachelors degree in Business Administration major in Marketing Management; Proficient in


Microsoft Office 2007 (Word and PowerPoint); has a good communication and interpersonal skills.

EDUCATIONAL BACKGROUND
Tertiary:

Polytechnic University of the PhilippinesSan Pedro


Brgy. U.B San Pedro, Laguna
Bachelor of Science in Business Administration
Major in Marketing Management

2011 present

Secondary:

Sampaguita National High School (SNHS)


Galatians St. Adelina I, San Antonio, San Pedro, Laguna

2007 - 2011

Elementary:

San Antonio Elementary School (SAES)


Zamora St. San Antonio, San Pedro, Laguna

2000 - 2006

PERSONAL INFORMATION
Birth date:
Birth place:
Age:
Gender:
Height:
Weight:
Civil Status:
Nationality:
Religion:

November 20, 1995


San Pedro, Laguna
17 years old
Female
55
97 lbs.
Single
Filipino
Born-Again Christian

SEMINARS ATTENDED
SCIENCE and TECHNOLOGY
Orientation Seminar
Lyceum Alabang, Muntinlupa City
February 5, 2011

PMA Goes to South


Pacita Astrodome
Pacita San Pedro, Laguna
August 31, 2011

Page | 160

PUPSPC JEMMA goes Beyond Borders


PUP San Pedro Campus
San Pedro, Laguna
March 5, 2012
Making a Difference, Taking the Lead
PUP San Pedro Campus
San Pedro, Laguna
July 9, 2012
PMA on the SPOT: Whats HOT and Whats NOT
RESEARCH COLLOQUIUM
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

Back To Basics Team Building Program


San Pedro, Laguna
March 12, 2012

Marketing Mash Up: Hybrid for the New Breed


MOA Arena, SM Mall of Asia Grounds
Pasay City
July 31, 2012
PMA on the SPT: Whats HOT and Whats NOT
Philippine Marketing Association Campus Tour 2012
Pacita Astrodome
San Pedro, Laguna
November 26, 2012

AFFILIATION

Member, Junior Executive Management and Marketing Association (JEMMA)

Member, Philippine Marketing Association (PMA)

Member, Dulaang Oyayi Theater Arts (DOTA)

2011-present

2011-present
2011-present

REFERENCE
(upon request)
I hereby certify that the above information is true and correct to the best of my knowledge and belief.

Gladys R. Sardino
Applicant

Page | 161

Certificate of Edit

September 15, 2014


This certification is issued upon the request of the following students as part of the
Undergraduate Feasibility Study Paper entitled:
CHARITO: A CHARITABLE
INSTITUTION, namely:
Apacible, Ricky Florenze
Galvez, Gabriel
Purificacion, Japhet
Sardino, Gladys
Yague, Cedrick

In duration of the research, they have personally submitted their updated research work
and I have read, examined and edited the same and entered my comments and
suggestion thereto.

Very truly yours,

Jayson Carl Esmasin


Bachelor of Science in Education Major in English
Graduate Student from PUP-SPC

Page | 162

Certificate of Validation

September 15, 2014


This certification is issued upon the request of the following students as part of the
Undergraduate Feasibility Study Paper entitled:
CHARITO: A CHARITABLE
INSTITUTION, namely:
Apacible, Ricky Florenze
Galvez, Gabriel
Purificacion, Japhet
Sardino, Gladys
Yague, Cedrick

In duration of the research, they have personally submitted their updated research work
and I have read, examined and edited the same and entered my comments and
suggestion thereto.

Very truly yours,

Angelou Molinyawe
Bachelor of Science in Accountancy
Student from SPCBA

Page | 163