Professional Documents
Culture Documents
J-PART 7(1997):4:519-540
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ABSTRACT
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An alternative model of learning emphasizes the intersubjectivity of organizational knowledge and the interpretive
character of the learning process itself. Learning proceeds
through sharing interpretations of events and through reflection
on these interpretations, which leads to adjustments in operations
or changes in policies and procedures (Walsh and Ungson 1991;
Daft and Huber 1987; Argyris and SchOn 1978). Learning is
characterized by dialogue, in which the richer the media of communication (e.g., face to face rather than electronic) the deeper
the sharing and the greater the potential for learning (Daft and
Huber 1987). The availability of multiple interpretations, if they
are well understood by actors, is said to increase learning (Huber
1991). In a similar vein, Jenkins-Smith (1990) and Sabatier and
Jenkins-Smith (1993) found that though policy learning (i.e.,
cognitive change in positions taken by members of policy coalitions) was rare, it was most likely to occur in professional
forums where alternative expert interpretations of program technologies are debated. Policy learning arises from dialogue about
alternatives and reflection about alternative interpretations of
evidence.
Who Learns?
Another question that bears on theories of organizational
learning is: Who learns? Since the organization is an abstraction
and does not have a mind that can be changed, organization
learning typically is viewed as dependent on, though different
from, individual learning. This means that lessons learned by
individuals become organizational learning when they are institutionalized in a variety of formal and informal ways as rules,
routines, standards, technologies, norms, or tacit communities of
practice. In this way the impact of lessons survives over time,
and they can be integrated into other organization processes.
Learning by agency members can fail to become organization
learning when individual knowledge of problems is not institutionalized. Argyris and Schdn (1978, 9) note for example, "There
are too many cases in which organizations know less than their
members. There are even cases in which the organization cannot
seem to learn what every member knows."
There are contending views about who it is that learns,
however. Some emphasize that learning is a cognitive process
that only individuals can undertake. In this view, organizational
learning is individual learning that occurs in organizations and
from which the organization may benefit. Research then focuses
on finding ways to speed or shape individual learning curves to
improve overall organizational effectiveness. Here the term
organization learning is used metaphorically. Some research
based on this approach, however, finds evidence for the existence
of organizational learning as defined in the previous paragraph
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The model proposed here takes the first view: Organizational learning is a distinct and real organizational process, linked
both to individual learning and to organization-wide action to
preserve the lessons learned. The focus here is on seeking out the
effects of culture as they influence learning by individual agency
members acting either in isolation or collectively. The model
proposes that culture can affect the learning seen in the choices
that agency actors make when they identify a situation as a problem, diagnose the source or character of the problem, devise possible solutions, and determine how to institutionalize the. lessons
learned. Thus culture's potential influence extends from interpreting situations to preserving the lessons learned.
ROLE OF CULTURE IN THEORIES OF
ORGANIZATIONAL LEARNING
Writers in the field of organizational learning typically
assign one of three roles for organizational culture to play in
learning: storehouse for past history and lessons to be passed on
through socialization (Levitt and March 1988; Walsh and Ungson
1991; Schein 1992; interpretive filter through which members
view events and their own actions (Shrivastiva 1983; Hedberg
1981; Levitt and March 1988); or source of strategy and action
(Hedberg 1981).21 am not suggesting that these are inappropriate
roles for culture, but the implications of these roles have not
been developed, and their effects on the learning process have
not been investigated. Though it appears that they refer to different effects of culture, the case studies that will be described
shortly show them to be different portrayals of the same process.
It is not simply that some cultures are more likely to foster
learning than others (though Schein [1992] does imply this position, arguing that a learning culture would be one in which the
organization was assumed to dominate its environment, members
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But behind these good learning strategies were stable program structures and groups of professional staff. Permitting
project builders to remain together, maintaining the ethos of
"planning with the people" that drove the program, was linked
more often to program success than the common procedure,
which was to try to duplicate the formal structural characteristics
of promising programs in other settings with other staff. It was
not the formal program structures but the staffs commitment to
working closely with local people, their tacit understanding of
how to do so, and the culture of grassroots action among project
builders that shaped the program learning and made the projects
successful. The professional culture of the agencies provided a
context for interpreting local situations and choosing a method to
achieve effective development.
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How do rituals surrounding the transmission or communication of information affect the credibility of the information or
other aspects of its interpretation? Stories, language, and visual
displays are artifacts that can reveal much about the organizational identity of officials and help explain why some channels or
types of communication are valued over others, influencing what
kinds of reports will be seen as convincing. In some settings,
many forms of data may be used. In others only data secured in
particular, company, ways are accepted, or different channels of
communication may invoke different norms. Rituals can tell us
how members identify data that is valid or what forums for
exchange or dialogue are considered appropriate or useful. The
focus of literature on the information processing approach to
learning is mostly on improving and increasing information flow.
While these are important issues, the impact of culture on
communication can provide clues to how an organization actually
uses this data in learning. Sabatier and Jenkins-Smith (1993)
address this process in case studies of policy learning that
illustrate that the professional communications in professional
forums are more likely to lead to real change in the positions of
policy actors than are exchanges that occur at public forums,
which include industry or interest groups. Dialogue in such professional settings engages actors in different roles than, does
public discourse.
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Though there is no suggestion that the few examples summarized here represent all types of organizational learning in
public organizations, the cases do illustrate two specific patterns
of culture's influence on learning. The first concerns the influential of shared beliefs about the forms and sources of information on the interpretations of equivocal performance data. The
examples suggest that the more ambiguous the results appear to
the organization members, the more influential the collective
beliefs about the legitimacy and meaning of information sources
seem to be. These beliefs might be termed the culture of information. Put another way, the more difficult that situations are for
officials to assess or the more controversial the agency's results,
the more agency actors will rely on cultural beliefs to determine
if the news is bad, good, or inconsequential. These interpretations of data form the basis for either deciding to go on with
business as usual or launching an effort to improve the situation
(i.e., learning). Where there is less ambiguity about what results
might mean, culture should have less influence on learning.
Many factors, including competing professional norms or the
clarity of goals and expectations for the agency, could affect the
degree of ambiguity seen in the results data.
While the case examples presented here do not demonstrate
all these implications, they do illustrate the general pattern. In the
Minnesota case, staff were caught in the controversy between
their own well-entrenched procedures and frequent outside criticism. Their ethos allowed them to label this criticism as irresponsible. This interpretation changed as the culture of customer
service slowly took hold. In the case of the Agency for International Development, requests, inquiries, and other communiques
from the field were accorded the highest priority, and therefore
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High reliance on
culture of technologies
High reliance on
cultures of information
and technologies
Level of knowledge or
agreement about procedures
and technologies
High levels of
knowledge
...:...
Little reliance on
culture
High reliance on
culture of information
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Low levels of
knowledge
Low ambiguity
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