Contact: Tatiana Bengochea

Phone: 305-662-3151
Tatiana.Bengochea@almaad.c
om

FOR IMMEDIATE RELEASE

ALMA ONCE AGAIN NAMED AD AGES MULTICULTURAL AGENCY OF THE YEAR

U.S. Hispanic Agency receives top industry honors for second consecutive year.
(January 26, 2015, MIAMI, FL) Alma has been named 2015 Multicultural Agency of
the Year as part of Advertising Age's Agency A-List honors for the nations best advertising
and marketing firms. For the second year in a row, the Miami-based shop takes the
multicultural title by combining technology with a total market approach to multicultural
targets.
The Advertising Age A-List represents the industrys most innovative and successful ad
agencies, the shops that are moving the industry forward, said Matt Quinn, executive
editor of Advertising Age.
In 2014, Alma boosted its interactive profile with the help of The Social Media Lab (a
proprietary tool that helps identify and analyze Hispanic conversations online). Overall,
efforts generated an increase of 28 percent in digital revenue for the year.
We aim to find the ideal balance between creativity and technology for our clients, said
Isaac Mizrahi, SVP Managing Director at Alma. For the first time 100% of our existing
clients activated at least one form of digital capability.
Additionally, Almas TV work including McDonalds First Customer and State Farms
#Worryfree Celebrations was among the most recognized campaigns of the year. Our
original vision 20 years ago was to shatter stereotypes and elevate the image of Hispanics
in the U.S. says Luis Miguel Messianu, President and Chief Creative Officer at Alma. Were
very lucky to have great clients that trust in our vision and give us the space to do what we
love.
While strengthening relationships with existing clients, the agency also renewed a General
and Hispanic Market contract with Tobacco Free Florida and added new partnerships with
Anheuser-Busch, Optimum Cable, and Square, among others.
The real soul of Alma is our people, says Messianu. We couldnt do any of this without
the talent and dedication our team puts forth day in and day out. The Coconut Grove
agency is comprised 120+ employees representing 31 different nationalities a fact that
clearly contributes to its success in the multicultural market.
To keep up with the agencys work, visit AlmaAgency.com. You can also follow on Twitter
@AlmaAgency and enjoy Almas brand page on Facebook.
2601 South Bayshore Drive, 4th Floor Coconut Grove, FL 33133 T 305-662-3175 www.almaad.com

About Alma
Founded in 1994, Alma today is the 7th largest Hispanic Agency based on Ad Age's Hispanic
Fact Pack and the 2014 & 2015 Ad Age Agency A-List Multicultural Agency of the Year. In
2013, Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity
Achievement Awards. Alma's clients include McDonald's, State Farm, Clorox, Quaker, and
Goodyear, among others.

About the Advertising Age Agency A-List

The Advertising Age Agency A-List has been celebrating the best agencies in the
advertising and marketing business since the mid-1970s. Ad Age editors make their
selections based on elements including creativity, financial performance, innovation and
the ability to build clients businesses. The franchise expanded in recent years to honor a
broader range of shops and reflect changes in the marketing and media business.

- 30Media Contact: Tatiana Bengochea

Phone: 305-662-3151
Tatiana.Bengochea@almaad.com