Culture- beliefs, norms, a way of life of a group of people.

Anthropologist 6 dimensions: (not one or other inbetween)\

1. Relationship to environment- Dominant harmony or subjugated.
Dominat- us we conquer space (two words do go together) we
are a dominant society, marketing- creating a need, something u
really dont need but making u think I need it, example- suv
really dont need it, marketing exchange to convincing.
Dominating societies try to convince you. Harmony- Navaho
Indians lived in harmony never over gathered or over hunted
looked at longterm. New Zealand is in harmony, China- man
befriends mountain no conquering mountain (mnt Everest).
Confusionism man and society try to live in harmony.
Subjugated- environmental extremes tropic or artic, not
economically developed, are none (other than Singapore),
weather makes it hard to do, build things temporarily and build
things quickly. San fran Tokoyo build buildings so they can
withstand earthquakes try to beat weather, Bermuda builds
houses in concrete to with stand hurricanes, other countries have
it knocked down build another. Have different objectives,
Harmony- many objects depending on what happens moderated
objectives. Subjugated (objectives)- very vague hesitant-living
day to day.
2. Nature of society-how do people see themselves, some good
some evil, is man good or not good. Hard to measure good v bad.
How much trust is there in a society? Is there high trust or low
trust. Tighter control systems in low trust society. High trust
society emphasize on the job training you can mold someone
and trust them. Low trust looks for the right person right fit.
3. Relationship to each other- are they individuals or groups. How is
society viewed, individuals-independence is valued. Groupsharmony, loyalty, unity. USA-individual number one on earth. UK
New Zeland- also individual. Group oriented countries- china,
japan, brazil, Israel, turkey. Individual- best fitting, great quality
(drafting best athlete available). Group- want qualifications but
want some who is loyal/compatible who they can trust, almost
like a family member (nepotism-hiring family).
4. Primary Activity of society- do-ers vs be-ers. Doing societysociety of action, accomplishment motivate workers through
tangible incentives (promotions gifts money), live to work,

polonius- repeat every day. Be-ers- like to experience life, work

so they can live, dianeces- god of wine, money to leisure what its
worth to do it sometimes getting paid more means. Differences
doeers (decisions)-facts say it all pragmatic. Beers- pragmatic
but emotions/feelings involved. Reward system, Doers-based on
results. Beers-based on results but emotions involved too.
5. Time- is time critical? Yes to many, time is money, meetings
being late US values time. Past Present and Future, in any society
these 3 are more or less important, bigger circle depending on
importance, do circles over lap to affect one another, in some
societies yes and in others no. US compared to other countries
we dont value past. We are more Present than future. We want
things done now, culture of immediatcy, focus on present,
asap, understand future. Japan builds up from past present
future. They wait and let things build up. Past-never rules effects
certain thing (tradition). Future v present- US they have to know
now during negociating, Japan-give day to sleep on it doesnt
have to be done and present value of future expected pay outs.
6. Space (not as critical)- culture has orientation to space. Private v
Public. Some cultures have privacy ornate, left a lone closed
doors cubicles. Other cultures theres less barriers people look
over each other shoulders work together. US is private
(changing) still highly private cubicles and tiny office space.
South Korea- big room with 3 men facing others in row working
(like a classroom and teacher) no privacy. AS you move up in
company (CEO) move up, corner office you are removed, the
higher you go the more private you go. Other cultures the higher
you go the more central you are cause people need you.