FIGURE 1

AGE
15
16
17
18
19
20
21
22
TOTAL

FEMALE
RESPONDE
NTS
3
3
18
21
12
5
2
1

MALE
RESPONDE
NTS
0
4
9
18
8
3

65

0
0
42

TOTAL
RESPONDE
NTS
3
7
27
39
20
8
2
1
107

Figure 1: Number of Respondents according to gender and age. The

results will help us determine the gender that considers the Celebrity
Endorsers as a factor to consumer behavior. Most of our respondents
are of legal age, which may contribute to the understanding of the
consumer behavior.

FIGURE 2

Figure
2:
The
level of exposure
of
the
respondents
to
Advertisements.
This will help us
understand if the
respondents
are
exposed to the
different types of
advertisements.
Most
of
our
respondents
encounter
advertisements and this will help us know if our respondents are the
right persons to answer the survey.

FIGURE 3

Figure 3: Celebrity Endorsers as a factor to make an Advertisement

more appealing. This will help us see the perception of our respondents
whether they prefer Celebrity Endorsers in advertisements. Most of our
respondents prefer Celebrity Endorsers because of the popularity of
the endorsers.

FIGURE 4

Figure 4: Recall of the brand when a Celebrity Endorser is used in an

Advertisement. This is important because it will help us understand
whether a celebrity endorser adds to the recall of the consumers. Most
of our respondents recall a brand when a celebrity endorser is present
since popularity can affect recall.

FIGURE 5

Figure 5: The influence of Celebrity Endorsers to Consumer Behavior.

This will help us understand the perception of the respondents on
celebrity endorsers in terms of their influence. Most of our respondents
see that a presence of a Celebrity Endorser influences consumer
behavior because they have an impact on a specific brand.

FIGURE 6

Figure 6: The expertise of the Celebrity Endorsers in its relation to the

brand as a factor of Consumer Purchases. This will help us understand
the perception of our respondents in relation to the brand endorsed by
the Celebrity Endorsers. Results show that both answers are close to
each other.

FIGURE 7

Figure 7: Similarity of the Celebrity Endorser and the consumer as a

factor for purchase decision. This will help us understand the opinions
of the respondent whether they prefer the similarity between the
Celebrity Endorsers and the consumer. Most of the respondents say no
because factors such as knowledge of the product and popularity affect
their consumer behavior the most

FIGURE 8

Figure 8: The most effective form of Advertisement according to the

respondents. This will help us understand the channels, which make
the respondents exposed to Advertisements. Most of our respondents
prefer Television because it uses both audio and visual to help the
consumers understand what the advertisement is trying to say.

FIGURE 9

Figure 9: The overall impact of celebrity endorsers to consumer

behavior. This will help us understand the perception of the
respondents on the overall Celebrity Endorsers. Most of the
respondents say that there is a positive impact on consumer behavior
when there is a celebrity endorser because it influences the decision of
the consumer due to knowledge being communicated.