Meeting Minutes Action Team Name: Food System Meeting Date: 1/17/08 Note Taker name: Annie Rojas Facilitator

: Allison Harris, The Food Trust Telephone #: 215-386-5211 ext. 108 e-mail: Bryant, Brenda, representing numerous West Philly orgs Labno, Kim, Awbury Arboretum Wich, Katy, The Food Trust Pernick, Joanna, Farm to City Hagy, Tagen, The Food Trust McCracken, Megan, Coalition Against Hunger Basher, Mike Shoprite “Browns”

Attendees: Gorman, Patrick, The Food Trust Weidman, John, The Food Trust Johnston, Haile The Common Market Khoury, Laura Children’s Hospital of Philadelphia Granados, Tatiana, East Park Revitalization Alliance EPRA Gayle, Gail, EPRA Kendrick, Lamarr, Duncan- Tessmer, Christie Agenda Item Introductions Synergy: List examples of synergy provided at meeting Discussion: Main Points Introductions were made Pat Gorman- met a member of Gary Foster’s team at Temple through PUFFA, as a result of that, they will be involved in a new project Tagen reported hearing about PUFFA from the Parents United meeting about school food service

Follow-up Actions/Status



Previous Meeting Followup Updates provided by Annie about PUFFA and Updates the nutrition action team. PUFFA is postponing large meeting (no February meeting as initially proposed) to shift staff time to recruitment. The nutrition action team has met three times and is close to settling on three priority themes: institutional policies (primarily school food service), access to fresh food, and economic development related to food . The next meeting (Feb. 1) will feature local data on corner stores.

Persons interested in attending the 2/1/08 nutrition meeting should contact Robin Rifkin ( The meeting will be from 1:00-3:00 with networking from 12:30-1:00.

Interested persons

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Recruitment efforts Follow-up from recruitment assignments in November: B. Pierson contacted Penn State Coop extn. They are looking for specific youth projects to coordinate with programming M. Birdscell identified numerous youth leads that we pursued. Review of minutes Minutes and activities from last meeting were reviewed New Topics John Wiedman provided an overview of the Overview of next steps planning process including identifying issues/priorities within consumers/producers/ and infrastructure. Next phase after priorities is strategy development. What are the strategies that will lead to systemic change and impact our priorities? Lastly we will discuss resources needed to accomplish this. We will be implementing a consensus model of decision making to engage and involve everyone’s opinion Visioning Discussion on working vision for the group. Discussion led by “what is a perfect food system” Notes on the visioning exercise are attached. Group exercise: analysis of Attendees broke into groups to discuss the food system infrastructure, consumers, and producers. They were tasked with determining a few details about how their assigned component helps to achieve the vision and then list the challenges and opportunities in component. See attached summary. Next Steps Use data to prioritize issues within consumer, infrastructure and producer

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Allison will facilitate discussion at next meeting

Allison Harris


Almost everyone has unique data to share about the issues we’ve been discussing whether it is annual reports outlining meals served or number of urban gardens or special surveys of neighborhood specific conditions. Data/Information Requests Next Meeting Date Not applicable The next meeting was discussed. The third Thursday for the next two months was selected for meetings. In order to accommodate different schedules, meetings will shift between day and evening. The February 21 meeting will be during the day and the March 20 meeting will be in the evening. Childcare is key. Christie offered assistance with identifying child care options. Tokens may also help.

Please bring in any data you may have to share with the group.

All participants


Follow-up with Christie regarding child care options. Purchase tokens for next meeting. Next meetings are February 21, 2008 and March 20, 2008. Times and locations to be announced. Interested persons should contact Allison Harris (

Annie Annie Annie and Allison

2/18/08 2/21/08 ASAP

Visioning Exercise: A perfect food system is: • One in which all people have access to healthy, affordable food o There was an idea to expand “all people have access to healthy food” so that “healthy” includes ecological, sustainable, etc. and “all” includes diversity • Supports the local economy • Sustainable- not depleting resources for future generations • Nourishes the community physically, economically, and spiritually • People feeling good about nourishing themselves and the earth at the same time • Feeling connected to food, feeling good about role within environment, recognizing that the role exists • Encompasses cultural diversity • Recognizes the interests of low wealth communities (this is a statement of class issues as a focus as opposed to race) • Having farms in close proximity to consumers • Values consumers and producers equally • People understand what the consequences of your choices in terms of producers, ecology etc. (people are educated about consequences) • Food system that acknowledges the old food system and is restorative, helping to reverse damage of old system • Understands the factors that led to the current system: How did we get to this position and how can we prevent it from happening it again- constant vigilance to prevent decline, understanding factors Making sure that the vision is sustainable • Affordability Group analysis of food system: Infrastructure: Areas of infrastructure: • Transportation (public): getting people to the food • Transportation: getting food (local food) to outlets • Distribution hubs- points of consolidation for local growers to ship to institutions • Seasonality, value added, season extenders (hoop houses etc.) • Produce auctions- ways to better utilize updated technology • Urban farms/community gardens • Venues o Corner stores o Farmers markets o Groceries etc • Government incentives as part of the infrastructure: FS/WIC, subsidies • Management of Farmers Market Producers: Definition: not preparer (like a chef) but the actual grower or processor (value added products) Levels of Strategies: 1. Farming practices 2. Incentives to farmers that don’t undermine healthy practices but support them 3. Encouraging supply and demand a. Encourage market in state agencies or contractors b. Funding for adventurous farming c. Financial support: certification, insurance 4. Sustainable farming incentives and support

Challenges: 1. Ability to market food- certifications, insurance Opportunities: 1. Incentives for state to buy PA produce 2. Every consumer is a potential producer Consumers: Factors to address: 1. Food needs to be everywhere a. Different forms of delivery b. Close gaps c. Insure quality gaps, instead of just having more stores d. Food sales should remain profitable 2. Multiple forms of payments, including EBT 3. Packaging needs to be hip 4. Help people find their passion: what is the story behind eating locally/ or connection to food 5. Affordable 6. Education a. Education about health, weight etc. b. Education about challenging marketing pressures 7. Resources needed a. Point of contact with consumers b. Stories Challenges: 1. More commercial entrepreneurs involved in food system action team 2. Greater community involvement in PUFFA a. More individuals less organizations b. Web presence 3. Philly’s “tough” attitude Opportunities: 1. Not just providing access, encourage food entrepreneurship 2. Tax incentives to big companies to open grocery in areas not served 3. Urban farming 4. Every consumer is a potential producer