Meeting Minutes

Action Team Name: Food System Note Taker name: Annie Rojas Attendees: Basher, Mike ShopRite Brawer, Rickie Jefferson Bryant, Brenda West Phila Health Consortium, Monumental CDC Colon, Pete ShopRite Duncan-Tessmer, Christie Gorman, Patrick The Food Trust
Agenda Item Introductions and Announcements

Meeting Date: 3/20/2008 Telephone #: 215-386-5211

Facilitator: Allison Harris

e-mail: annierojas@whitedog.com Morgan, Ruth The Food Trust Richardson, Keith Richardson, Stan Manny SWES Rosen, Johanna Mill Creek Farm Santana, Abbie Weiss, Norman Weavers Way Coop

Granados, Tatiana, East Park Revitalization Alliance Harries, Caroline The Food Trust Harris, Allison The Food Trust Hastings, Allison DVRPC Ingram, Karl Johnston, Haile Common Market, East Park Revitalization Alliance
Follow-up Actions/Status

Synergy: List examples of synergy provided at meeting Previous Meeting Followup

Discussion: Main Points Participants introduced themselves. • Stan Richardson offered thanks to Jeff Brown and his Shop Rite for coming in to the community. • Community Food Security Coalition Annual Conference in October- looking for workshops • May 31 New Shop Rite at 52nd and Parkside/Jefferson will open; already hiring, apply at any ShopRite and specify that location (hiring center to open 4/1 at Charter School at Parkside) • Family Room in West Phila YMCA- ShopRIte partnered with City to build room for use afterschool- provides academic setting at YMCA • West Girard Community Council is hosting a meeting about a food market on 4/10. Allison gave a brief overview of PUFFA Brenda- Secured free reports from The Food Trust and further information about mapping to share with her West Phila Consortium Board

Responsibility

Deadline

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Community Engagement

Yahoo Group invitations have been sent

If you haven’t received an invitation you should soon. The group is not invitation only. Establish a Yahoo identify and search for PUFFA. Annie ASAP April 11 Not applicable Annie will review invitation list to make sure food systems names are included. Please comment Not applicable

Food systems update Workplan update New Topics Food Retail opportunitiesMike Basher from ShopRite

Vision posted to Yahoo Group for comment There was a brief review of the workplan with a reminder to attend the full Alliance meeting on 4/16. Location TBA Welcome on behalf of Jeff Brown. 9 stores in PA (Phila and Bucks Counties) and 1 in NJ. New store opening in Parkside will be a big help- not a lot of groceries there. Jeff feels that growth throughout the city is successful when done right. 4-5% of total store sales in the average urban store comes from produce department. Brown’s Shop Rite has about 7-11% produce sales because of expanded departments and freshness guarantees. Parkside will have expanded organics offering- seem to see greater interest in organic in city stores vs. suburbs. Jeff is committed to community support through donations and community engagement/ collaboration. Strategy for success in city groceries comes from leadership- Jeff Brown wants to see a healthy community. When Jeff Brown wants to come in, he goes to community leaders and assess interest etc. Stanley Richardson is on the PAC board- Project Area Committee- association of southwest community organizations (approve any business coming in). Jeff Brown came to the PAC for approval and was told by the PAC that it wouldn’t work. In fact the store has been very successful. Stanley- ShopRite proudly supports over 200 organizations with generous support of food or clotheswhat ever is needed. The Eastwick Food Bank, run by Stan’s church feeds close to 2000 people a month (recognized by the state of PA for serving so many individuals). ShopRite is the primary supporter and the

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reason so many people are served. Question: Is Jeff Brown an African American? No he is not, although he is a lifetime member of the NAACP. Jeff Brown researches communities to determine demographics as they relate to food needs. For example, a lot of Africans looking for familiar packaging and foods etc. so he researches and changes products accordingly. Halal meat sells well because it is what the community needs. Other chains that don’t take the time to know community needs miss out on business opportunities, like Halal meat. Question: A lot of seniors need rides to shop. Is there a program like that here or at the new store? Answer: This store wasn’t set up like that because Acme (previous occupant) volume was so low. Since business has picked up, they’ve arranged for “hacks” to make transportation available. Hacks provide taxilike transportation. ShopRite does best to check license (on file), rates are fair etc. Questions: Local buying? Some local buying from NJ and surrounding areas. Question: If we run a food bank near the new store, can we get food donations from Jeff Brown’s ShopRite Every year he donates $10,000 a year per store (ie $100,000) to local food banks. Mike will give card to Haile to work out details. Jeff Brown keeps his stores beautiful because good business makes it easier to give. Jeff’s motto is give until hurts. Can we get bike racks for this store? No problem Haile Johnston to discuss with Mike Basher Haile By late spring

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Mike Basher to inquire about bike racks

Mike Basher

ASAP

Food Retail opportunitiesCaroline Harries from The Food Trust

Carolyn gave an overview of the Fresh Food Financing Initiative. It is a pool of funding that helps with supermarket/grocery development across PA. It is a public private partnership- Food Trust works with Reinvestment Fund and GPUAC-Greater Philadelphia Urban Affairs Commission to administer funding. This Shop Rite is a beneficiary of funds- the first store in the city that received funding. 50 stores in PA have received funding- 1/3 have been in Philly. Criteria for program: a) Store location in low to moderate income area b) store location in an underserved area This program is unique in the country. Program began because Food Trust did a study that mapped areas of high disease rates, low food access, and low income and saw that these issues were clustered. The grant that was received from the state was leveraged to increase funds. The initiative encourages applicants from low income and middle income areas. Interested persons should call. The funding can fund big supermarkets and small stores too. Romano’s grocery (19124) was recently remodeled using funds. Romano’s looks beautiful and offers a lot more fresh fruits and vegetables. The initiative focuses on adding fresh food retail (ie adding refrigeration, employee training, anything that helps the upfront costs of locating in these areas. Grants and loans are available- size of funds is dependent on the size of the project. A written overview of the program was distributed Question: Were all 50 stores enclosed? Or have any farmers markets been funded? Criteria requires that store must be year round retail. Enclosed farmers markets could apply. Ruth Morgan has been working on evaluation of Romano’s. She determined that the program is really designed for larger operators. To really work for small vendors or farmers markets- funding will have to

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evolve. No real technical assistance provided beyond funding. Program is designed to emphasize expertise of operator. With corner stores who haven’t had experience with produce or fresh foods currently minimal support is provided- but this model/service will hopefully developed The group discussed what criteria or elements we might use to help us make decisions in the future in terms of selecting policy or pilot areas. How we prioritize things will depend on group values and guidelines that we all can live with. This is an evolving process and an ongoing dialogue. Criteria for prioritization may change over time. The group created a list of elements or criteria that matter to us to help us prioritize in the future: The following was the criteria identified: Community assets Replicability Environmental Impact (how you do it is as important as what you do) Community Readiness Partnership with community/collaboration with local steward Community Leadership Need (including health disparities, low access to healthy food, physical need for product, broad diversity across whole the project) Local first Systems approach Impact (including number of people, health disparities, and bang for the buck (cost/benefit)) Health disparities Feasibility Level of difficulty Persons were asked to “vote” using four dots for the elements/criteria they value the most. Question: Can we add an “all of the above” item? For the purpose of the exercise- no “all of the above” choice- but continue to encourage dialogue that criteria

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Prioritization process

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for prioritization should not be an either/or- but really all criteria are equally important. Number represents the number of dots- not the number of people, supporting that element. Elements receiving no dots are not listed. Impact (including detailed list above)- 9 Need (including detailed list above)- 9 Partnership with community/collaboration with local steward - 7 Environmental Impact - 4 Local first- 3 Community assets - 2 Replicability - 2 Health disparities- 2 Feasibility-2 Level of difficulty- 2 Community Readiness - 1 Community Leadership -1 Rickie reviewed informed consent and reviewed evaluation process- it will measure how well things worked, did people develop new relationships etc. She detailed risks and benefits of participation in the evaluation process. If you chose not to sign you can still participate in PUFFA, but you can’t do the surveys or the focus groups. Question: Will data be shared with PUFFA meeting participants Yes, group level would be reported to PUFFA Next meeting will focus on vision analysis with members of the nutrition action team Not applicable April 11th Awbury Arboretum 12:30-1:00 Networking, Meeting 1:00-3:00 . Tours of the arboretum will be available from 12:00-1:00 and from 3:00-4:00. Full Alliance meeting scheduled for April 16 5:30-8:00 at the International House.

Evaluation- Rickie Brawer

Persons who have signed consent should complete participant information form and return to the evaluation team. If you need a consent form, participant information form or envelope, contact Abbie Santana abbie.santanta@jefferson.edu

Persons who have signed consent

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Next Steps Data/Information Requests Next Meeting Date

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