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By re-packaging the sedate game of cricket to something with non-stop action, and

by reducing the time investment that spectators need to put in for the event, the
IPL administrators have modernized the game.Just like soccer it started finding
such a ready audience everywhere. No surprise that an astronomical sum of money
is a historic debut for an Indian game and splendidly makes IPL stand as an extraordinary example of blue ocean strategy in Indian context.

It all started when Lalit Modi, the Vice President of the Board of Cricket
Control in India (BCCI) envisioned the Indian Premier League.
The branding, glamour and advertisement along with publicity are integral
components of the game.The revenue model was designed suc that ,at the end of
the season, the franchises have to show profits. Profits and revenues were supposed
to come from TRP ratings, from advertiser’s fees and in small amounts from the
gate collections. Franchise owners are industrialists, film stars, politicians and
business houses who have their own glamour quotient. BCCI subsidizes the
franchises and the IPL. Until the end of season 2, revenues from broadcast were
paying the franchises. In Season 3, the then president of IPL Mr. Modi brought in a
lot of advertisers and therefore, each of the eight franchises was paid 67.5 Crores
INR. By bringing in new advertisers, such as YouTube, MRF, vRock, Colors, Karbonn
and others, revenue was increased to 130 Crore INR per team. BCCI revenues had
tripled after Modi launched the glitzy Indian Premier League to counter a rebel Twenty20 league
owned by the country’s largest listed media house, Zee Telefilms.
But since 2011, a number of scandals have hit the game and with charges of spot
fixing coming up, the game seems to have lost some legitimacy and authenticity. If
a batsman hits a six, then viewers feel that the bowler has taken money to give
away runs. Indian Premier League chief Lalit Modi’s fall from grace was even quicker and more
spectacular than his remarkable rise to become one of cricket’s most powerful figures. Intense
infighting among the board members leading to the ouster of Mr. Modi and
subsequent charging of Mr. Meyappan, owner of Chennai Super Kings' in betting
scandal, the involvement of a huge betting syndicate has further eroded the games
authenticity. Modi, the brash driving force behind the money-spinning IPL, was suspended from all
his roles in Indian cricket by the country’s cricket authorities amid this escalating scandal over tax
and match-fixing allegations.
The ruthlessly ambitious Modi ran the IPL like a personal fiefdom, bringing in corporate sponsors
who tumbled over each other to join the party. After three editions of a spectacularly succcessful
tournament, Modi boasted that the IPL was “recession-free” as its brand value rose to more than four
billion dollars.
But his abrasive and brash behaviour rubbed many an ego the wrong way, which ultimately led to his
downfall. Modi fell foul of the government last year when he shifted the IPL’s second edition to South

with revelations on microblogging site Twitter that a female friend of Tharoor’s had been given a free stake in a new IPL franchise. That is his biggest strength and his biggest weakness. the game will lose its viability and attraction and the event may have to close down or it will have to change its present format of high cost structures.He doesn’t want anyone else involved. The nationwide tax investigation into the IPL. lapped up by a hungry media. Modi was himself to blame for his decline. . Modi further antagonized the government by embarrassing junior foreign minister Shashi Tharoor. “His style puts off people. There is a great danger that after a few more seasons.Africa after authorities refused to provide top-notch security due to the impending parliamentary elections. The sudden change in the venue created the impression that India was an unsafe venue for sporting events.” Modi’s biggest failure is that he has been doing it all alone. riling a government preparing for the Commmonwealth Games in New Delhi in October 2010.”Thus the unchecked concentration of power convinced an embarrassed BCCI that Modi could be dispensed from even his own billion-dollar baby.