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Kellogg Hourly Employee,

Hi, my name is Rocky Marsh, former BCTGM, Local 3-G Business Agent and current Powerhouse Union
Representative! I wanted to give my opinion regarding the letter and rhetoric that seems to boil with urgency!
Kellogg Company has sent a recent letter from Marty Carroll, Senior Vice President, regarding the RTEC
category and our recent disapproval of their proposal dated December 4, 2014.
1. In my opinion Kellogg Company is not looking out for your best interest nor are they trying to preserve our
jobs! What the International Union did with Kellogg Company in this MOA was to accede in helping to
eliminate years of negotiated benefits without our Contracts being open for amendment!
This MOA was put together with so called conceptual discussions without our Negotiation Committees being
present. In addition, no written notice was ever submitted to our Union Officers nor was it posted on Union
bulletin boards. That being said I have filed an Unfair Labor Practice charge against our International Union!
For your information my ULP charge states,
Since on or about November 1, 2014 and continuing to date, the International Union, BCTGM, has breached
its duty of fair representation to employees in the bargaining unit at the Kellogg Company, Battle Creek,
Michigan plant by amending the Master and Supplemental collective bargaining agreements without
membership approval or authorization. The International Union acted unilaterally in violation of specific
contract provisions requiring delegation of authority and approval in writing by Union members. The contract
amendments made by the International Union reduce and eliminate contract benefits previously approved by
Union members.
By the foregoing and other acts, the International union has interfered with, restrained and coerced employees in
violation of the rights guaranteed in Section 7 of the Act.
2. The State of the Cereal Business. Kellogg Company is still the number one cereal company in the world.
Fact: According to the Kellogg Company 3rd Q report states in 2013 the net sales were over 15 billion
compared to 6 Billion in the year 2000. The cereal category continues to be a major contributor in overall profit
for the Kellogg Company. Kellogg Company reports have indicated that over 70 % say breakfast is the most
important meal of the day. In addition, the reports also indicate that 20% are eating breakfast more often and
that 40% are making breakfast a higher priority.
In my opinion the RTEC category will stabilize and return to growth if the Kellogg Company uses its resources
correctly. Proper innovation, that includes having options like Gluten Free cereals, promotional and better
advertising that promotes the country of origin. In my opinion we need to promote the cereal made here in
America! The question is why we are making so much cereal in Mexico, and why does Kellogg want to expand
its production in Belleville, Canada after closing the London, Ontario plant. Have you noticed the price of the
cereal made in Mexico and Canada is no different than the price of the cereal made here in America.
3. The statement that Kellogg Company made, The MOA is the best chance to maintain the footprint of the
U.S. RTEC network as it exist today. Fact: The Kellogg Company wants to take all these concessions from our
negotiated contracts! The bottom line this does not fix the very same issues it states in its quarterly reports.
Without new innovation, better promotion, the Kellogg Company will continue to lose in the RTEC category.
The Fact is in the quarterly report, Project K is a four-year program that projected savings up to $475 Million.
The MOA with concessions helps with Project K and its initiatives. Kellogg Company continues to announce
capacity reductions all over the world.
In my opinion, the Kellogg Company should start asking the right questions. Why do the plants have so much
waste? Why do the plants have so much downtime? Why is the Plant management not held accountable for poor

decisions regarding plant shutdowns, startups, maintenance. Millions of dollars could be saved by improving
productivity at the Kellogg plants and this could happen with the engagement of its workforce. But Kellogg
finds it easier to announce plant closures and take concessions that hurt real people, the employees. That is why
employees get discouraged and dont want to help Kellogg in finding better solutions!
This MOA does nothing to really stabilize and sustain the cereal business. The ratification vote taken by the
members of the U.S. Cereal plants was a message of solidarity and a message to Kellogg that we are not
interested in concessions when Kellogg is still a company that can afford to pay its employees what was
negotiated in our current Master and Supplemental Contracts! The Kellogg Company continues to outsource
and use co-manufacturing
to help in its capacity argument. Concessions or closing a plant is not the only option the Kellogg Company has
to take! Fact: At the end of the four year moratorium, cereal plant closures might not be necessary. That
statement is open and simply is no guarantee! And if Kellogg continues to make the wrong decisions regarding
the cereal category, more plants will close.
4. The MOA was presented by the International Union and the vote was almost a 100% rejection!
So after reading the letter from Senior Vice President, Kellogg North America, Marty Carroll, I suggest you
contact him by email or contact your H.R. representative and tell them your local Union leadership understands
completely what No means. We are not interested in any more discussion regarding this MOA that the
membership has rejected!!!!
Thanks in advance,
Rocky Marsh