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Media Report

2014 CCS ()

CCS (Consumer Connection Study)


300

2012
2014

2014CCS


78%
W.W.W.

(TWNIC )2014612
78%200427

69%
FIND1,432
1269%65%29%

25%

4G300
73%
201226%201447%()
20144G330

4G

FIND(2014/12/29)(2015/01/04)

Mobile

Research and Markets


TV Anywhere20202.13

123
+20 +36

201236
20
22

+21
97%

75%73%Google70%

76%

2014201221
CCS 201438%

CCS 2014

CCS

CCS 2014

3,134

CXO

http://goo.gl/eUOByC


CXO

40-54

(i124)

29% (i140)

12%(i116)

12%(i119)
11%(i142)

/
57%(i95)

106.89.3%

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

85%

15% (i157)

/
(37% i147)

55%(i115)

47%(i108)

21%(i137)
15%(i138)

(12% i140)

7%(i99)

5%(i206)

3%(i198)

11%(i152)

(i310)(i246)(i199)

40%

13%(i135)

/ /

http://goo.gl/CKsx8P , http://goo.gl/sL3GXu


(75% i197)(65% i122)
(70% i163)
(64% i178) (83% i179)
(36% i147)(33%

i126)(16% i128)(13% i116)(12% i140)


(43% i142)(15% i147)

(15% i210)

(56% i142)(72% i137)


(88% i135)(38% i124)
(58% i158)
(5% i155)(87% i152)(53% i150)
(92% i128)

(95% i146)(85% i142)//


(16% i206)(34% i198)(25% i188)
http://goo.gl/T7uFgb , http://goo.gl/jLWPEH

60

(95% i112)

31.2

(82% i119)(43%
i129)

IPTV(31% i130) (81%

13.5

i107)(69% i128)(55% i128)(34% i153)


(21% i130)

(74% i114)(71% i132)

12.8

(58% i121)(57% i125)(38%


i120)

7.4

(24% i126)(60% i143)


/

(73% i121)(26% i129)

5.8

3.7

2.2

(60% i150)

(26% i136)(52% i140)

(29% i144)(58% i121)(56% i139)


(33% i153)

(29% i164)(34% i158)(25% i180)


/

(27% i115)/(55% i122)//

(40% i150)(78% i137)


QR code
(67% i119)(36% i123)

http://goo.gl/ZUovvh

3C

54%
(i111)

128.411.2%

60%
(i118)

(i150)

19%(i128)
15%(i135)

15-34

22%(i189)
15%(i115)

59.2

F15-24
F35-44
F55-64
M25-34
M45-54
M15-24 M35-44
F25-34
F45-54
M55-64

(16% / i220)(19% / i171)


(19% / i151)

/(i290)(i153)/(i122)
11%(i161)
9%(i126)

/ /

http://goo.gl/ZUovvh , http://goo.gl/WwoBRT


(66% i198)(50% i237)
(55% i363)(67% i277)
(63% i392)(9% i181)(5% i190)
(9%i160)

(69% i178)(68%
i204)(66% i212)iPhone(30% i156)

(73% i196)(32% i133)(8%


i282)(8% i214)
(78% i255)(72% i325)
(73% i233)(88% i156)(81% i202)
(68% i117)(26% i140)(24%

i218) / (24% i151)


(78% i180)(68% i178)
google+(38% i113)(10% i163)twitter(9% i166)linked in(6% i167)
http://goo.gl/T7uFgb , http://goo.gl/Crpy06

(86% i167)

27.2

(75% i142)(61% i190)


(78% i131)(51% i391)

(81% i131)(42% i143)

14.9

(66% i213)(71% i183)(55% i208)

(43% i391)
(31% i186)

10.4

(74% i160) (62% i254)


(25% i111)(13% i144)

(23% i174)

9.2

(21% i185)/PUB/(11% i404)(15% i219)(14%


i284)

mp3(59% i306)(71% i152)

4.8

4.0

(17% i117)call-in(14% i151)(13% i142)

(62% i180)
(75% i123)

(26% i150)(70% i184)

2.2

(36% i134)TVBS(12% i160)(11% i108)


(22% i127)(21% i110)

http://goo.gl/5uMN7Y

20-34

(50%)

71%(i123)
54%(i111)

15%(i127)
17%(i122)
18%(i145)

218.719.09%

15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64

53.3

20%

(40% i125)

56%(i109)

61%(i108)

(32% i123)

20%(i126)

(i119)
(i112)

(24%/i128)

(4%/i123)

30%(i114)

(30%)

/ /

http://goo.gl/STAFBE

/
/(36% i173)
(37% i152)(34% i140) /

(85% i129) (62% i125)


(89% i136) (71%
i139)(86% i135)
/ (70% i147)(72% 134)
(81% i125)
(19% i182)(10% i163)

(77% i124)
(21% i123)(64% i127)
App(53% 138)
(8% i144)(26%
i150)(6% i125)125

(4% i111)

http://goo.gl/r1FBJk , http://goo.gl/cyrcsB

(47% i127) (37% i125) (78%

35.4

i103)(70% i103)(38% i111)(31% i131)


(10% i134)

(31% i140)(53% i129)

18.3

(53% i119) (52% i132) (58%


i137)(48% i141)(47% i122)(32% i120)

(64% i105)(42% i115)(25% i117)

13.5

(66% i110)/(50% i111)(49% i122)(40%


i123) (39% i125)

(37% i116)(68% i120)

7.4

(52% i115)(46% i121)

(26% i113)(44% i128)


(49% i105)

5.1

3.0

(25% i104)(67% i120)

/(48% i138)(37% i112)/

(28% i121)
/(37% i133) (52% i112)

1.8

(27% i125)(68% i119)(17% i126)

(16% i122)

(CCS)

(Consumer Connection Study, CCS)

5495

2014201446
3,2451564

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

(Amnet)


carat.weekly@carat.com

(02) 2717-5238 ext.9888

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