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For Immediate Release

Friday, February 6, 2015
Sarah Bascom,, 850.294.6636
Lyndsey Cruley,, 850.524.5006

RPOF Announces Interim Staff Structure During the Transition Process
Tallahassee, Fla. – Chairman Blaise Ingoglia today announced the interim staff structure that will serve during
the transition process at the Republican Party of Florida (RPOF).
“This is the first step as we build a strong Florida team to take us into the 2016 elections,” said Chairman
Ingoglia. “Our focus is to deliver our state’s 29 critical electoral votes to our Republican nominee and win
elections from City Hall to the White House. Your Republican Party of Florida will compete for votes in every
arena. We will build a strong grassroots team on the ground, increase our digital persuasive presence, and will
create an overall organization that achieves victory and makes our Republican family, supporters and donors
proud of their Party.”
“We are pleased to announce an interim staff structure during our transition process, and look forward to
announcing more additions to our team in the coming weeks,” continued Ingoglia.
Pablo Diaz and David Johnson are continuing in their roles as transition advisors.
Leadership and key staff positions currently include:
Interim Executive Director
David Johnson will serve as the interim executive director in a volunteer capacity. Johnson is a general
campaign consultant based in Tallahassee. He previously served as executive director of the State Party during
the 2002 campaign cycle, having worked for the RPOF during the Republicans’ ascendancy to the majority
from 1992 to 1999. A former member of the Republican State Executive Committee from 2000 to 2008
representing Leon County, Johnson has also served as a campaign consultant on federal, legislative, statewide
and initiative campaigns across the country, and in the 2014 cycle worked with U.S. Representative Carlos
Curbelo in his victory in Florida’s 26th Congressional District.
Deputy Executive Director
Brad Herold will serve as the deputy executive director. Brad most recently served as deputy state director
for U.S. Senator Marco Rubio. Brad also managed Mike McFadden’s campaign for U.S. Senate in Minnesota
against incumbent Senator Al Franken. Brad has also run campaigns for the Republican Party of Florida and
former Florida House Majority Leader Adam Hasner, as well as working in the administrations of former
Speaker Will Weatherford and Governor Rick Scott.

Interim Communications Director
Sarah Bascom of Bascom Communications & Consulting, LLC, will serve as the interim communications
director and advisor in a volunteer capacity. Bascom will use her years of experience to shape and craft the
message of the RPOF, as well as coordinate media activities, and requests for the chairman and the
RPOF. Bascom began her communications career at the RPOF press shop in 2000; and, has since led
communications and media efforts for numerous successful Florida Senate, House and Congressional
campaigns, as well as local and statewide ballot initiatives. Bascom will also head up the search and recruiting
effort to hire an in-house, full-time communications director who will help lead the party’s communications
efforts into the future.
Interim Press Secretary
Lyndsey Cruley of Bascom Communications & Consulting, LLC, will serve as the Interim Press
Secretary in a volunteer capacity. Cruley will help to coordinate messaging, manage press inquiries and
media activities, as well as perform media outreach. Cruley, who is a senior vice president at BCC, has
successfully managed media efforts for several Florida Senate and House campaigns, as well as ballot
initiatives. Prior to rejoining BCC, Cruley served as communications director for the Office of the Senate
President, as well as press secretary to the leadership team in the Florida House of Representatives.