Marketing Management

2nd Quiz 1 to 22 Lecture
By Naji
Repeating Ignore
Which of the following is included in task environment?
1.
Select correct option:
Economy
Technology
Media
Promotion
2.

Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Which one of the following tend to market high end goods and services and are able to use a
premium pricing strategy in a specific market segment.
3.
Select correct option:
Followers
Challengers
Leaders
Nichers
Financial summary of a marketing plan includes all EXCEPT:
4.
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
The loyalty marketing focuses on establishing long term relationship between:
5.
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
6.

Which of the following are called value maximizers?
Select correct option:
Sellers
Customers

8. Select correct option: Business plan Production plan Market plan Selling plan Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? 9. 12. Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform 10. Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers . 11. Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector The _____ is the central instrument for directing and coordinating the marketing effort.Marketers Manufacturers 7.

Select correct option: Financial summary Executive summary Situation analysis Appendix 14. Select correct option: Product Price Promotion Place Which of the following BEST describes the consumer’s preference for products that are widely available to them? 18. Select correct option: Convenience Unsought Specialty Durable When any customer does not fully likes the product or talks in favor of the product. it is known as: 16. Select correct option: Production concept Marketing concept Selling concept Product concept . Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following 4Ps of marketing mix involves decisions regarding brand images. designs and features? 17.Pictures and specification of product are added in which of the following part of the marketing plan? 13. returns. sizes. Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Insurance service would BEST be described as which kind of a product? 15. warranties.

22. Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Identify which of the following is an aggressive strategy. Select correct option: Introduction stage Growth stage Maturity stage Decline stage 21. 20.Which of the following is the period when sales fall off and profits drop? 19. Select correct option: Introduction Growth Maturity Decline In the _____. 25. Select correct option: Intensification Diversification . 23. the firm faces a trade-off between high market share and high current profit. The growth stage of a product life cycle is associated with: Select correct option: Rapidly rising sales Low sales Declining sales Low profit All of the following are the examples of controllable factorsEXCEPT: Select correct option: Line of business Corporate culture Overall objectives of organizations Competition in the market Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier Additional cost is associated with which of the following strategy? 24.

27.Harvesting Vertical integration 26. Select correct option: Product Pricing Promotion Distribution 30. 31. The decisions regarding bundling of a product are related to: Select correct option: Product Price Distribution Promotion Which of the following is the period when sales become very low and profits drop? Select correct option: Introduction Growth Maturity Decline . 28. brand image and product portfolio analysis? 29. Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy In which of the following marketing strategy companies develop the brand name.

Select correct option: Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget 37. it is _____. Select correct option: Real need Stated need Unstated need Delighted need Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 35. All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy A customer requirement about any product in which he/ she needs to avail core features in that product. is called: 34.Which of the following is the task of selecting an overall company strategy for long-run survival and growth? 32. Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning 33. Select correct option: Marketing mix Promotion mix Offering mix Product mix When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements. Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities. tasks and timing It assists in management control . 36.

40. a television show like Tariq Aziz show is an example of: 41.Which of the following is NOT a type of vertical integration? 38. Select correct option: Product Price Place Promotion Which of the following is NOT a force in the macro environment? 42. Which of the following represent the companies which prefer to follow rather than challenge? Select correct option: Market challenger Market follower Market nicher Market leader Market –oriented firms focus on: Select correct option: Retailers . Select correct option: Introduction stage Growth stage Maturity stage Decline stage Which of the following is an advantage that enables business to survive against its competition over a long period of time. Identify the product is at: 39. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage In term of marketing mix. 44. Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration A product is showing rapidly rising sales and profits are also high. Select correct option: Cultural Political Economic Supplier 43.

Select correct option: Specialty . and sell Keep prices low Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. shopping products. specialty products. Select correct option: Actual need Want Satisfaction Demand Which of the following is TRUE about marketing concept? 49.Distributors Customers Wholesalers In which stage of the product life cycle does a product reach its peak sales? 45. and _____. Select correct option: The customer is always right Business is about making money Sell. 47. and unsought products. Need becomes ________ when they are directed towards a specific object. Select correct option: Material and parts Consumer products Industrial products Capital items 48. 46. Select correct option: Introduction Growth Maturity Decline Sales decline in the decline stage of the PLC because of technological advances. 50. sell. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following are products and services bought by final consumers for personal consumption? These include convenience products. increased competition.

Select correct option: Business analysis Situation analysis Executive summary Mission statement 56. Select correct option: Consumer market Business market Global market Government market Which of the following emphasizes on profit margins rather than revenue? 52. Select correct option: Monitoring Forecasting Scenario planning Guerrilla marketing The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: 54. This is called: 55. Select correct option: Industrial products Specialty products Unsought products Shopping products The marketing plan should open with a brief summary of the main goals and recommendations.Convenience Unsought Augmented Which of the following is also called an Export market? 51. Select correct option: Market leader Market challenger Market nicher Market follower Which of the following is a strategic planning method that some organizations use to make flexible long-term plans? 53. Which of the following tells about the details of the plan? Select correct option: Title page .

Select correct option: Introduction Growth Maturity Decline 58. Select correct option: Core product Actual product Augmented product Specialty product 61. Select correct option: Place . Identify the activitiy of marketing mix involved. Select correct option: Business markets Global markets Consumer markets Government markets Among the various elements. The company must inform customers about the availability and the benefits of the beverage. belongs to which of the following? 60.Market analysis Marketing strategy Executive summary Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? 57. 62. Select correct option: Communication Convenience Cost Solution ABC Company has introduced a new beverage in the market. Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture Buying and selling of mass consumer goods and services comes under which of the following markets? 59. While considering the place for a product which of the following is important for customer. the brand name.

Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 66. The most basic level is the _____. Select correct option: Market nicher Market leader Market follower Market segment The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: 64. which addresses the question. Each level adds more customer value. Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Which of the following is an example of ancillary service? 68.Price Promotion Product Which of the following is usually the target of a market challenger? 63. Select correct option: Product Cost Product Value Product need Product Satisfaction Product planners need to think about products and services on three levels. “What is the buyer really buying?” 65. Select correct option: warranty Promotion . Select correct option: Consumer markets Business markets Global markets Government markets Relationship marketing is also known as: 67.

locations. 70. Select correct option: Product oriented Market oriented Sales oriented Production oriented 74. 73. Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option: Production concept Marketing concept Selling concept Product concept A firm is producing standardized products and enjoying the economies of scale by producing more. Select correct option: Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Which of the following 4Ps of marketing mix involves decisions regarding channels coverage. Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture . The firm is following which of the following strategy? 71. Select correct option: Product Price Place Promotion Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.Labeling Packaging 69. assortments. inventories or transports? 72.

Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following has a quick response towards a new product? Select correct option: Early majority Early adopters Late majority . Select correct option: Distribution Promotion Pricing Product Which of the following stage in the PLC is characterized by rapid market acceptance. Select correct option: Product concept Marketing concept Selling concept Production concept 79. the company is practicing which of the following concept? 78. Select correct option: Introduction Growth Maturity Decline A company designs the product with little or no input from customers.Economy Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? 75. Select correct option: Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? 76. and increasing profits? 77. 80. increasing sales.

Laggards Which of the following is NOT included in business analysis? 81. 86. Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers . Select correct option: Management analysis Cost analysis Sales forecast Profit analysis A brand which cost more than other products is called: 82." For what reason these words are used? 84. Select correct option: Premium brand Economy brand Co-brand Family brand The purchase of which of the following items is least likely to be affected by demographic factors? 83. Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements 85. Select correct option: Car Furniture Computer Sugar The label on a soft drink can be read "cool and refreshing.

Select correct option: Premium Cooperative Effective Efficient 88.branding Brand extension Multibranding In the product adoption process. people will buy a premium priced product. and other incentives? 87. allowances. the consumer is stimulated to seek information about the innovation at which of the following stage? 90. Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? 89.Which of the following is the price which company receives after accounting for discounts. Select correct option: Co-brand Private brand Manufacturer's brand Licensed brand Which of the following method is mostly used in the retailing? . promotions. Select correct option: Line extension Co. EXCEPT: 91. Select correct option: Interest Trial Awareness Evaluation All of the following are reasons. Select correct option: Self-interest Flawless performance Sign of self-worth Indication of good quality A brand which is created and owned by a reseller of a product or service is known as: 92.

Select correct option: Courier service Online shops Self-service Counter-service A secondary use package can best be defined by which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation. Select correct option: Promotion Price Place Product 98. and handling for middlemen Is recyclable and environmentally safe Which of the following is NOT a part of consumer adoption process? 95. 99. Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging Critical path analysis is useful at which stage of the product development Process? Select correct option: Commercialization Concept development Beta testing .93. Select correct option: Convenience Trail Evaluation Interest Which of the following is considered as dead end of distribution? 96. Select correct option: Promotion Warehousing Wholesaling Retailing The most flexible element of marketing mix which can be changed quickly is: 97. 94. storage.

Business Analysis Which of the following sets floor for the price that company can charge for its product? 100. 103. Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? . Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? 105. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging Which of the following is used to test the customer preference about the new product design? 104. Select correct option: Product Premium Promotion Cost Price is the only element in the marketing mix that produces: 101. Select correct option: Fixed cost Expense Variable cost Revenue 102. In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Identify the type of packaging for ice creams.

Select correct option: Skimming price Penetration price Psychological price Premium price At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? 109. The firm is at which stage of the new product development process? 106. Select correct option: Awareness Interest Trial Evaluation Which of the following involves designing and manufacturing the container or wrapper for a product? 110. Select correct option: Labeling Branding Product line Packaging Idea-reducing stage of new product development process is called: 111. Select correct option: Commercialization Concept development Beta testing Business Analysis 107. The price of an executive is: Select correct option: Premium Cost Salary Wage Which of the following is also called as prestige price? 108.A firm is developing a new product and has placed the advertisement of the product. Select correct option: Concept development Product concept Idea screening Idea generation Which of the following takes place at retailer’s end? .

Select correct option: Multibrands Brand extension Line extension New brands . Select correct option: Promotion Placing Pricing Exchange During which stage of new product development does the firm consider profitability? Select correct option: Idea generation Business analysis Market testing Product development Which of the following element of marketing mix customer analyzes at the last. 113. Select correct option: Promotion Place Price Product In which of the following company introduces new brand names under the same product category? 115. taking a decision of buying a particular product? 114.112.