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COMMUNICATIONS PROFESSIONALS WHO MADE ‘SIGNIFICANT IMPACT’ NAMED TO

THE ST. LOUIS MEDIA HALL OF FAME
New inductees include newspaper, TV, radio, public relations, and advertising greats
ST. LOUIS, February 5, 2015 – Legendary broadcasters, newspaper publishers, a noted editorial cartoonist, and
ground-breaking advertising and public relations executives are among 15 new inductees into the St. Louis Media
Hall of Fame, it was announced today.
The honorees, each of whom has had a significant impact on the St. Louis media front, were selected by
the St. Louis Media History Foundation’s 17-member board of directors from among more than 90 nominees.
The new members will be inducted into the Hall of Fame on Monday, March 16, in the City-View
Ballroom at St. Louis City Center Hotel, 400 South 14th Street, St. Louis, MO. Doors will open at 5:30 p.m.
with the induction ceremonies starting at 6:45 p.m.
Light appetizers, a cash bar, and valet and garage parking will be available. For attendees who wish to
order dinner, there will be a fixed menu available in the ballroom until 8 p.m., or attendees can make their own
reservations before or after the ceremonies in the hotel’s restaurant, Bistro 14, which offers American-style
entrees. The event is open to the public.
A suggested donation of $10 per person is requested at the door to assist the Foundation in identifying and
making and preserving historically important media acquisitions. The new inductees are:

PRINT MEDIA
Frank X. Bick – Bick was a firm believer in providing neighborhood news to South St. Louis readers. The founder of the Southside Journal, he later merged his paper with the Neighborhood News. After his death, his son,
Frank Jr., expanded even more into what became the Suburban Journals. The Journals included the Southside
Journal and nine other weekly community newspapers that were delivered on every lawn from Spanish Lake to
Jefferson County. Bick Jr. sold the Suburban Journals in 1984 to Ralph Ingersoll, who sold them to Pulitzer Inc.
in 2000.

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Tom Engelhardt – From 1962 to 1997, Engelhardt drew more than 8,000 editorial cartoons for readers of the
St. Louis Post-Dispatch. His creative sketches were always drawn with thoughtful perspective, strong
composition, and a wide variety of creative devices to convey a message in support of the Editorial Page.
Throughout his career, he always espoused four criteria for good editorial cartoons: The truth, or one side of it;
humor; moral purpose; and, good drawings.
Virginia Irwin – A reporter for the St. Louis Post-Dispatch, Irwin was the first woman reporter to sneak into
Berlin to cover the Russian Army’s invasion of the German capital. She reached Berlin three days before
Adolf Hitler committed suicide. Unfortunately, her stories were held-up by the U.S. Army for 10 days until after
Germany's surrender on May 7, 1945. The first of her three stories finally splashed across the Post’s front page
the next day to the delight of Publisher Joseph Pulitzer II, who rewarded Irwin by giving her an extra year's pay
as a bonus.
Antonino Lombardo – Lombardo has been at the helm of Il Pensiero (The Thought), the only Italian- language
newspaper in Missouri and Southern Illinois -- and one of very few in the U.S. -- since 1967. His bi-monthly
newspaper has been a mainstay in St. Louis’s Italian-American community for more than 110 years. Published
in Italian and English, Il Pensiero has helped members of the Italian-American community maintain their strong
Italian heritage throughout the region.
BROADCAST MEDIA
Rick Balis – As program director of KSHE-95 since 1979, Balis has kept the station viable and at the forefront of
St. Louis rock radio. Balis started working at KSHE in 1976 and was promoted to an on-air shift as the afternoon
drive time DJ in 1977. Except for a brief stint at KSD-FM, Balis’s continuous service to KSHE’s owner Emmis
Broadcasting has earned him national recognition. He was named Radio and Records Magazine's 2008 Rock
Operations Manager/Program Director of the Year. Balis is VP and Director of Programming for the Emmis’s
St. Louis-owned stations, KSHE-95, KHITS 96.3, The Point, and FM News Talk 97.1.
Bob Burnes – “The Benchwarmer” was the first host of KMOX’s Sports On a Sunday, the hugely popular
roundup of the previous week’s sports highlights. In addition, he was a host several times per week of the
station’s Sports Open Line call-in show. Burnes often shared the microphone with other sports reporters on the
show, which he hosted through the mid-1980s. In addition to his long stint on KMOX Radio, Burnes was a
legendary sports reporter and columnist for the St. Louis Globe-Democrat.
Sam Muchnick – A phenomenal showman, promoter and broadcaster, Muchnick was a staple in the sports scene
here spanning seven decades. A native Ukrainian, he moved with his family to St. Louis in 1911. In 1926, he

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joined the St. Louis Times, where he covered the St. Louis Cardinals baseball team while developing many
influential acquaintances, including Babe Ruth and Al Capone. Muchnick also covered professional wrestling,
and in 1932, when the Times merged with the St. Louis Star, he began his career as a long-time sports promoter.
His TV series, “Wrestling at the Chase,” aired on KPLR-TV from May 1959 through September 1983.
Max Roby – A news anchor on KMOX (now KMOV) and KSD (now KSDK) in the late 1950s, 1960s and
1970s, Roby was a TV pioneer and among the most trusted newsmen in St. Louis. The deep-voiced Roby
delivered news in the style of Walter Cronkite, and seldom lightened up until he delivered his signature line,
“That would be all of the news if it weren't for ...” followed by a “kicker” or a lighter story at the end of the
newscast. Over the years, Roby interviewed half-a-dozen U.S. presidents and others who shaped the times.
Zip Rzeppa – A mainstay of St. Louis TV for more than a decade, Rzeppa changed the way sports was reported
here by providing a fast-paced, entertaining sportscast on KTVI from 1984- 1988 and KMOX-TV (now KMOVTV) from 1988 through 1995. Local TV sports reporting had been fairly low-key and conservative, that is until
Rzeppa introduced the “Zippo Awards,” which transformed local TV sports reporting. His use of video sports
highlights – mixed with “weird stuff,” as he once put it -- made his sportscasts even more entertaining.
Bob Whitney – The national program director for the Balaban Radio stations, Whitney came to St. Louis and
built WIL into a great pop station in the late 1950s, hiring some of the best on-air talent the market ever had.
They included Dan Ingram and Ron Lundy, who went on to become top DJs in New York City. Whitney was
instrumental in introducing music television (years before MTV) with the show “The Now Explosion,” which
aired locally on KDNL-TV.
PUBLIC RELATIONS
Marie Casey – Casey left a full-time job as editor of St. Louis Construction News and Review in 1983 to start her
own public relations agency. Throughout her career, she has served major clients in construction-related industries, trade groups, and educational institutions whose leaderships have sought her counsel long before “going
public” with a project or a problem. Casey also established a local niche in developing corporate histories and
“leadership legacies” for her clients.
Dave Garino – A specialist in financial and corporate communications with Fleishman-Hillard for more than
27 years, Garino has managed a wide range of investor relation programs, including developing strategic
messaging, targeting analysts and money managers, and generating stories in key financial media. He has long
espoused transparency in financial communications. Garino also spent more than 16 years as a The Wall Street

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Journal reporter, including 13 years as St. Louis bureau chief. He also spent five years as a securities analyst
with A.G. Edwards & Sons.
ADVERTISING
Herb Gardner – Gardner was a St. Louis businessman, entrepreneur, and the founder of Gardner Advertising
of St. Louis in 1904. Gardner Advertising ultimately grew into an international agency with offices in St. Louis,
New York, Los Angeles and six European cities, and had annual billings of more than $65 million. Clients
included Ralston, Purina, Procter & Gamble, General Electric, Bristol-Myers, American Brands, John Deere,
A&P, and Anheuser-Busch.
Tim Rodgers – Rodgers is one of the leading advertising strategists in the region. He co-founded Rodgers
Townsend, and helped grow the company into one of the largest and most successful advertising agencies in the
Midwest. He and Tom Townsend left DMB&B in 1996 to launch their agency. Focusing on creativity, diversity
and staying ahead of industry trends, Rodgers helped guide the company’s success. In 2006, the company was
acquired by Omnicom.
Tom Townsend – Townsend is a co-founder of Rodgers-Townsend. With Tim Rodgers, they grew the agency
into an advertising powerhouse representing many sought-after regional and national clients. Townsend, who has
often been considered the creative force behind the agency’s top campaigns, retired last summer. He has since
founded a nonprofit organization, Pianos for People, that gives pianos to underprivileged kids and a music and art
festival in Savannah, GA, the “A-Town Get Down.”

The St. Louis Media History Foundation is a non-profit, 501(c)(3) organization that researches and
compiles St. Louis media artifacts and memorabilia, including hundreds of regional publications, photos, audio
and videotapes from radio and television in the St. Louis area.
Much of the Foundation’s historic media collection is available to the public at the St. Louis Public
Library downtown, the Missouri History Museum, and other area institutions.
The Foundation accepts contributions to develop and expand its St. Louis media history collection, its
website, local archives and repositories, oral histories and the St. Louis Media Hall of Fame. For more
information, visit the foundation’s Facebook pages or its website, www.stlmediahistory.com.
For more information, please contact Frank Absher, 314.537.1500, or Tom Pagano, 314.602.7549.
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