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- Team & Advisors


Sco5 Tilton
CEO / Hookit
760.500.4901
sco5@hookit.com

Topics
Hookit today & our journey
Advice on building your team
Advice on building team of advisors (a.k.a. mentors)

New standard to connect & quantify every $ spent in sports

Scott Tilton

scott@hookit.com

760.500.4901

www.hookit.com

Hookit is a digital eco-system to support and


connect athletes, brands & sports
AcceleraOng direct-to-consumer commerce business Today with
model, team & vision to disrupt enOre sports landscape Tomorrow

1 Billion

Pieces of athlete data & content per month

105%+

YOY Commerce growth entirely self-funded

$7.7 Billion
2019 US/NA Target Addressable Market

Global sports market


growing 5% year vs. our
niche growing 16%

Hookit Score - QuanIes, connects &


amplies value of athletes & brands
(Uses data to track athletes commitment, performance, reach,
brand value & inuence)

ATHLETES

BRANDS

Get recogniOon/discovered


QuanIfy ROI billions Spending
Direct, higher-margin Sales

QuanOfy value/earn deals

Discover true inuencers

30%-70% product savings

Control retail channels

Build personal brand

The New Standard


Viral word-of-mouth/educaOon via users, media, events, social, etc.

Where it Started 1989 Friendship > 2001 Business

Journey From 2001 to 2015

14
2nd
3
118,000
900+
2

Years since we started SponsorHouse in 2001


Company First attempt out of college failed

Different names Sponsorhouse > Loopd > Hookit


Miles on RV bought brand new in 2002

Nights Ive slept in that RV (450 with business partner)

Number of times I thought we were officially over (2008 &


2011)
Arguments, problems, complaints, challenges, great times, victories, etc.

Why Does All This Ma5er?

The people you surround


yourself with are how you
make it through the good
AND bad times

Your Team

Do you need a team?


Depends on what you do,
but remember #1 rule

#1 Rule

You cant do everything


wellso pick your strengths
and fill the holes

When to Lead / When to Follow

Check egos at the door


Founder doesnt always
mean CEO

Sobware/Tech Company
Vision
Operations/Finance
Product
Engineering (Front/Back)
Sales & Marketing
IT

Other Advice
Establish clear roles & responsibilities
Be clear on prioritieskeep checking in
Celebrate the wins. Help in bad times.
Respect each other. Say thank you.
Personality testing
Get legal advice/structure on day 1

Where Co-Founders Crash

Where Co-Founders Crash #2


Chart I Made Up Today (Not Proven Theory FYI)

SUCCESS

PERSONAL GROWTH

TIME & PROBLEMS

Advisor (aka Mentor) Advice


Find & network with / through most successful
people you know
Advisors are people you dont ask for $$
Not employees or consultants
Communicate, share challenges/wins
Compensation: Options

Thank you!
Sco5 Tilton
CEO / Hookit
760.500.4901
sco5@hookit.com