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Chapter 2

Introduction/
Background
the Study

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2.1 BRIEF BACKGROUND OF THE STUDY


In the society nowadays, people almost ignore healthy eating lifestyle.
Most of the people prefer to eat meat rather than fruits and vegetables and they
dont take exercise regularly. These habits may lead to serious health problems
and may affect their daily activities if not prevented initially.
These health problems may include deficiencies, digestive issues, disease
risks, cardiovascular health issues, and weight problems. Lack of vitamins like
vitamin C and vitamin A may result to slow wound healing and poor eyesight
respectively while lack of minerals like calcium, magnesium, iron and potassium
may not be able to support nerve and cardiovascular functioning. When it comes
to digestive issues, fruits and vegetables are rich in fiber in which, if not taken,
would not be able to support the proper functioning of the intestine. Fiber speeds
up the waste as it passes through the digestive system and helps to avoid
constipation and hemorrhoids. The opposite will surely happens if fiber is not
been taken. Diabetes and other related diseases may also occur if fruits and
vegetables are neglected. The role of fiber in our body continues as it helps
regulate blood levels and may lessen the risk of diabetes. Cardiovascular health
is also important and not eating fruits and vegetables may lead to increase in risk
of having high blood pressure or stroke.
Eating fruits and vegetables alone is not enough when talking about
healthy eating lifestyle. People also need to consider where those crops are
come from in order to be confident that they are eating fresh and organic fruits

and vegetables. The use of pesticide on crops may harm not only the crops itself
but the people who will be eating it. Thats why farmers search for different
methods that may lessen the risk of having pests on their crops and reduce or
even eliminate the use of pesticides.
Another concern in the society is about the negligence of most of the
people in having a cleaner and greener environment. As observed in urban
areas, there are almost none of the land areas allotted for agricultural purposes
(because of the modernization). Majority of what you see are those commercial
buildings and infrastructure. With this, people forget how important having a
greener environment is. Although some schools and organizations are committed
to promoting this, still, many Filipinos are unaware of the situation when it comes
to environmental issues.
The above-mentioned issue regarding health and environment is one
factor that the proponents have observed to arrive on the feasibility study of a
greenhouse restaurant. It is expected to fulfill the health needs of the people and
at the same time experience the goodness of a greener surrounding. It is also
anticipated that the concept will become an eye-opener for those who forget to
practice the need for healthy lifestyle.

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2.2 OBJECTIVES OF THE STUDY


The study aims to prove that the proposed business is feasible by
conducting different studies Market Study, Technical Study, Management Study,
Financial Study and Socio-economic Study.

2.3 SCOPE AND LIMITATION


The study is all about a restaurant with greenhouse, this promotes healthy
and rustic lifestyle in the urban area. The respondents of the study were
consisted of 373 persons; they are diners in any restaurant in the Bonifacio
Global City, either male or female with the ages of 18 years old and above. It is
used to determine their perception regarding the establishment of Green house
restaurant. The aspects looked into the survey were the product analysis, price
analysis, place analysis and promotion analysis. The locale of the study is the
City of Taguig with the main focus in Bonifacio Global City.

2.4 RESEARCH METHODOLOGY


Different methodologies are used in order to gather useful and necessary
data that helped in the completion of the study. This includes the use of
interviews, market survey, informal conversations, and internet and library
research.

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2.5 OPERATIONAL DEFINITION OF TERMS


Fine Dining Restaurant Fine dining restaurants, as the name suggests, offer
patrons the finest in food, service and atmosphere.
Greenhouse - also called a glasshouse; is a building or complex in
which plants are grown. These structures range in size from small sheds to
industrial-sized buildings.
Nutritionrefers to the process of eating the right kind of food so you can grow
properly and be healthy.
Environment refers to the condition that surrounds someone or something.
Urban relating to cities and the people who live in them.
Food the things that people and animal eat; a particular kind of food.
Drinks a liquid suitable for swallowing
Desserts sweet food eaten after the main part of a meal
Raw Materials - material or substance used in the primary production or
manufacturing of a good
Crop a plant or plant product that is grown by farmers
Crop Rotation It means the planned order of specific crops planted on the
same field.

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Intercropping - This means growing a two or more crops in the same field at the
same time
Production the process of making or growing something for sale or use
Schedule a plan of things that will be done and the times when they will be
done
Harvest the season when crops are gathered from the fields or the activity of
gathering crops
Compensation - payment given after doing a job
Organization a company business, club, etc. that is formed for a particular
purpose

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