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THE INFLUENCE OF SOCIAL NETWORKING SITES

ON PHILIPPINE CULTURE

ABSTRACT
Social networking sites (SNS) have created a new social dimension where
individuals can develop increased levels of their social awareness by keeping in touch
with old friends, making new friends, dispense new data or product, and getting
information in many more aspects of everyday lives, making one to become more
knowledgeable which is very beneficial especially for students. The purpose of this
research is to obtain students perceptions on how their use of social networking sites
influence their academic performance. A preliminary survey was conducted to a group of
student from a Philippine university to gather initial findings on their use of social
networking sites and the influence towards their academic performance. Statistical
Package for Social Sciences (SPSS) software was used in analyzing the data collected.
Findings from this study confirm that majority of the respondents agreed that social
networking sites have a positive impact on their academic performance.
Keywords:
Philippines

Social

Networking

Sites,

Academic

1. INTRODUCTION

performance,

The Internet is more than just a means of seeking information. People discovered that the
Internet could be used to connect with other people, whether for business or commercial
purpose, make new friends, reawaken old friends and long lost relatives. The emergence
of social networking sites (SNSs) simplify the whole process as majority of them are free
to use, they are easier to use and navigate, because it does not require advanced
knowledge and experience of the internet and are made up of a wide array of different
formats and topics; this means that just about anyone can connect. Currently, there are
hundreds of SNSs that can draw millions of people, with diverse technological
affordances. Nearly all sites enable persons to avail pre-existing connections and initiate
friendships between strangers. With a rush in the number of people who use or have
access to the Internet, SNSs are a must for the Internet community to stay in touch with
each other. There are SNSs that have a specific focus. This focus may be on a particular

often between strangers [2] which is one of the main activities in the course of SNSs usage. thus. articulate a list of other users with whom they share connections and views” [2]. This study is aimed to answer these questions. It also required answers to the following questions: 1. Professors and teachers use forums and groups to extend classroom deliberations. What are the effects of Cyber Bullying 3. Another given definition of SNSs is “it is an online community of Internet users who want to communicate with other users about areas of mutual interest” [13]. what are the reasons students engage in the use of SNSs? And how does the use of SNSs impact on students‟ academic performance? Statement of the Problem The study entitled “Cyber bullying: The Fastest Growing Trend in Technology” aims to provide knowledge and information regarding to its proper use and misuse of technology. and both are often used interchangeably.com or a music/party community emulated by MySpace. While the term "networking" emphasizes relationship initiation. Nearly all SNSs are often designed to include certain type of community for instance the college community being emulated by Facebook. Examples of SNSs include. Twitter. political following. Friendster. making your experience more pleasurable [10]. Orkut and many others.religion. Facebook. Most specialized SNSs restrict the individuals that can take part in their network. Harnessing properly the opportunities that are bound through this networks tend to help the students lots in a positive manner and can also be channeled into helping others. or hobby. The term "social network site” is usually used to describe this phenomenon and "social networking sites" also appears in public discourse. With such extensive acceptance. What is Cyber Bullying 2. Some of them usually use Twitter to communicate announcements and information to their students. SNSs are also being used by teachers and students especially in the West as a communication tool. It is a bi-directional process as students too are using these mediums to share comments to their teachers [7]. While nearly all SNSs center on rising broadly and exponentially. MySpace. 2 . What are possible solutions to solve cyber bullying 2.com. these restricted SNSs clearly seek limited audiences and some like little world with beautiful people and deliberately confining access to come out carefully and selected. LITERATURE REVIEW 2.1 Social Networking Sites (SNSs) SNSs have been defined as web based services that enable individuals to construct a semi-profile within a bounded system. it is no surprise that social networks have impacted the way people live and socialize [7].

as opposed to send bulk email messages. Friendster.com as a social networking site began its activities in the year 2002 as a social complement to Ryze and a competitor to the Match. and share online 3 . It allows users to create an account. In addition. maintain those contacts. and invite others to receive Tweets.com two other earlier established SNSs [3]. post and receive messages to a network of contacts. Twitter makes it easy to opt into or out of networks. and can also follow other members' posts. It allows users to contact with others. users can choose to stop following a specific person‟s feed [12]. Twitter is a real-time communication platform. Users also can build their network of contacts.2.2 Examples of SNSs Twitter began as an experiment in 2006 with very simple service that is rapidly becoming one of the most talked-about social networking service providers.

attracted 450 visitors and 22. SNSs allow students to express themselves. From year 2006. messages and using their profile and their network to comments on each other. this is the most popular website. and collect profiles that highlight their talents and experiences.000 photo-views in its first four hours online [5]. It was developed by sophomore Mark Zuckerberg of Harvard University in 2004. Therefore educational institutions should think to evolve methodologies that imbibe SNSs for educational purposes. Additionally. They often use SNSs to stay in touch with their offline friends or bolster existing connections rather than developing new affairs [4].com is also used for dating and discovering new events. Although. at the global ranking Google is the seventh in position whereas in Brazil it is trailing behind Orkut [14]. photos.2 Students’ Use of SNSs The majority of users of the SNSs are youngsters who were named „Digital Natives‟ [9] especially the most common are students in higher education. That exposed a significant message that the SNSs could be a possible medium to gain more recognition of online learning than conventional e-learning platform if the elaborately designed activities can be closely integrated into the features of SNSs. the proposed use is a familiar communication tool. Orkut Buyukkokten. 2. even more popular than Google Brazil. .com was designed by a key staff of Google and allows Google to take charge of its administration. An email is a familiar technology that lecturers already adopt in exchanging educational messages between them and students. Orkut has permitted its members to develop accounts without been invited. communicate.content and media with those contacts. Because it will enhance an atmosphere to motivate students communications as it relates to their studies. In the year 2010 Facebook has more than 500 million active users. Depending on the category of SNSs been thought of. even though institutions of higher learning have tried preventing students from accessing technologies which is of less importance to their academic benefit [11]. This network distinguished itself by frequently creating new ideas as clients continue to ask for innovative introduction and became the most talk about in the United States in June 2006 [2]. Researchers have fast realized the need to incorporate this into the educational faculties as a resource to support the educational communications between students and faculties. the idea has a lot of positive attributes and will encourage higher acceptance rates among students. The essentials of this novel innovation are to allow members interact with new acquaintances while still maintaining their offline dealings. Orkut. Today. MySpace was launched in 2003. Users spend about 20 minutes a day on the site and two-thirds of users log in at least once a day [5]. The site was originally developed for college and university students as a way to attach with one another. It does go further by authorizing the adoption of easyto-set-up forum of members. Friendster. bands and hobbies. The users can create profile. Users may share videos. upload photos and develop a calendar. named after him. it intends bringing various users together for personal and professional interaction. it was however. However. Facebook is one of the most popular SNSs for students and even the general public. In Brazil. list school friends in which they attend.

The actual set of questionnaires will be distributed to other institute of higher learning in Philippines. Involvement of a student in these forms of activities such as making friends on social networks should be seen as a way of having access to up to date information that is relevant and can be channeled towards improving his academic performance. SNSs technology is similar to webmail communication technology. RESEARCH METHODOLOGY A set of preliminary questionnaires which consist of 31 questions were randomly distributed to 30 undergraduate and postgraduate students of the Universiti Teknologi Philippines. The university wide range of specialized courses and subjects at the professional diploma. Chad. Iraq. . Somalia). large number of students population which comprises of international students from across continent such as Africa(Nigeria. 3. Asia (Indonesia. This particular university was chosen because of its strategic importance as a world class research university in the country and it is the second best university in Philippines. However. Yemen) and many other countries with diverse range of culture and religion which could reflect the diversity of SNSs users. Friendship networks often necessitate access to information and knowledge directly and indirectly. 14]. 8. A student who records a high ingenuity on social networks has the tendency to make lots of friends online and also may translate same to his normal daily academic life. It was indicated that friendship networks often necessitates access to information and knowledge directly and indirectly. SPSS 16 Software was use for the analysis. undergraduate and post graduate levels. The questions also elicited perceptual responses and certain specific responses which can be useful to add specificity to the findings. Harnessing properly the opportunities that are bound through this networks tend to help the students lots in a positive manner and can also be channeled into helping others. The questionnaire was divided into two broad sections (A and B) which are aimed at answering the two research questions. and the friendship network effect on student academic performance has been confirmed [1]. Singapore. It depends on the ability and willingness of the concerned individual to be able to harness that opportunity to cope with academic related stress [6].3 SNSs and Academic Performance Academic performance is defined as”…how students deal with their studies and how they cope with or accomplish different tasks given to them by their teachers” [6]. Middle East(Iran. what are the reasons students engage in the use of SNSs? And how does the use of SNSs impact on students‟ academic performance? Questions in the survey were adapted from the literature review and previous surveys [6. 2. and the friendship network effect on student academic performance has been confirmed [1]. China). as indicated earlier this is just a preliminary round of the questionnaire to test the instrument and also to gather initial findings of the study. After the data were collected. The questionnaires were distributed randomly in the computer library during the academic hours. However.What is left is for management to engage in a well thought out strategy to inculcate this technology as an official way of communicating with students and faculties.

conducting academic related discussions. Total 26% of the respondents indicated that they do use SNSs for academic purposes like communicating with their supervisors and lecturers. gender. The responses showed that 37% of those who participated were male while 63% were female.4. . Figure 1: Students‟ use of SNSs Figure1 indicates the reasons the student use SNSs. hence we can also conclude that they are more academically focused than the youthful under graduates. Table 2 and Table 3 show the analysis on the average response on a 5-point scale to questions on the negative and positive impact of SNSs to student‟s academic performance. academic level and nationality. It was found that majority of students who immersed in online study were graduate students. Majority of the respondents use SNSs for making friends and chatting with each having a percentage of 21%. 28 years old and above (30%). 16-21years old (43%). 22-27 old (27%). 43% of them were undergraduate respondents and 57% were postgraduate respondents. Respondents also use SNSs for receiving and sending messages (17%). 8% use SNSs for playing games and 7% use SNSs to share files. Age group of those who participated in the survey are from. FINDINGS The questionnaire starts with demographic questions such as age. which is less than the time they spend on other activities unrelated to academics. The higher percentage of graduate students is not surprising because the sample institution chosen is a research university which boasts of a large number of postgraduate students.

because they are an effective communication application. responses on the negative impacts of SNSs to student academic performance have lower means which range from 2.73 I compare my grades before I become engaged into these SNSs and after I became involved.40.67 3.70 for all the questions. 2.00.70) and also to improve interaction between lecturers and classmates (3.30).20 to 3. SNSs are personal/ social-can‟t be used for education. 3. I find it hard concentrating on study knowing that I can play online games and visit these sites just by logging into them. 3. Using SNSs improves my interaction with classmates and lecturers 3.40 2.40 3. Addiction to SNSs is problematic issue that affects my academic life. The SNSs help in my studies because I can discuss my assignments with friends.20 11 12 13 3.30 I use SNSs to facilitate academic activities and coordinate with friends 3.No 1 2 3 4 5 6 No Table 2: Negative impacts of SNSs on student‟s academic performance Questions Mean These networking sites influence my academic performance negatively.20 10 Social networking site is helpful in my studies because I can receive announcements from lecturers and faculty. Majority of the respondents clearly indicated that SNSs can be used to discuss assignments (3. Responses on the positive impacts of SNSs to student academic performance have higher means which range from 3. There were no significant differences in the students‟ grades.40 Table 3: Positive impacts of SNSs on students‟ academic performance The Question Mean 7 The usage of SNSs is useful in higher educational institutions. 3. group discussions (3.30 In general.40 8 Group discussions can be arranged with my classmates using SNSs. . because they distract me from my studies. 2.00 2.00).40 to 3. Using SNSs require spending money and are wastage of time and by this way it will affect my academic life.40). I see a drop in my academic performance.70 9 An appointment can be fixed with my lecturer through SNSs. The highest mean for the negative impacts is on addiction of SNSs which affect their academic life (3.93 2. before and after their involvement with SNSs and they also believe the SNSs are not only for personal use but also suitable for education where both of this items only show mean of 2.

2007.03J32). the two research questions highlighted earlier are answered. However. History. J. program: network effects on student satisfaction and performance. [2] Boyd D. While the negative impacts of the the SNSs towards their academic performance are considerably low. Livewire: Web sites try to make internet dating less creepy. R. These guidelines would not only be useful for students but also parents and guardians in assisting them in monitoring or providing appropriate advice to their children when using the SNSs.. this is just a preliminary phase of the study. and Ellison N. communicating with lecturers and supervisors.com/newsArticle. The social fabric of a team. . 2008 from http://asia.reuters. This is due to the fact that the SNSs can be used for various academic activities such as communicating with the faculty and university authority. Academy of Management Journal.. and Scholarship Journal of Computer-Mediated Communication. ACKNOWLEDGEMENT This paper is funded by Research University Grant of Universiti Teknologi Philippines (Project No. Retrieved September 26.B. D. 7. Reuters. Most of the students are engage in the use of SNSs mainly for socializing activities rather than for academic purpose. is QJ13000. Therefore. Bedell. 40(6).A. The actual data collection with the improved version of the survey in the later phase to the larger sample of the population for the study should be able to reflect a more accurate and significant findings of the phenomenon. [3] Cohen. REFERENCES [1] Baldwin. most of the respondents do feel that the SNSs have more positive impact on their academic performance. July 5. and Johnson. T. 6. L. Government regulatory agencies which are responsible to monitor internet activities such as the Philippine Communication and Multimedia Commission (MCMC) in Philippines and Ministry of Higher Education could also benefit from findings from this kind of study to outline or improve any existing guidelines on internet usage in general or particularly focusing on SNSs use for students. the universities and other institutions of higher learning could take the advantage of the popularity and positive impacts of the SNSs use to formally incorporate the use of SNSs in the teaching and learning processes. DISCUSSIONS AND RECOMMENDATIONS Based on the findings of this survey. 13 (1).jhtml? type=internetNews&storyID=3041934. M. based on the positive preliminary findings of this study. However.7128. 2003. 1997.based M..5. T. as indicated earlier. . making academic discussions with classmates and chatting with friends in respect to topics of educational interest. Social Network Sites: Definition.

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