the promise behind the brand.

ebook Ser ies: Volume 14 Whrrl 101

Whrrl 101

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©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

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TABLE OF CONTENTS
What Is Whrrl? ........................................................................................................................................................................................3 Why Should I Use Whrrl?.....................................................................................................................................................................5 how Do I Get Started?..........................................................................................................................................................................8 tutorials .....................................................................................................................................................................................................9 Whrrl and the iPhone ......................................................................................................................................................................... 10

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ebook Ser ies: Volume 14 Whrrl 101

What is Whrrl?
According to Whrrl.com, “Whrrl v2.0 is a storytelling application for the web and mobile that lets people share and remember their real-world stories as they happen. Everyone - whether physically present or not - can contribute. Stories can be published to Facebook and Twitter, and the storyteller controls who can view and participate.” Whrrl has taken a novel approach to social media. Rather than simply sharing pictures and status updates, users of Whrrl share stories.

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ebook Ser ies: Volume 14 Whrrl 101

stories…
Stories are simply a sequence of photos and text — but they’re much more powerful than just an individual picture or status update for capturing the context. Stories are inherently durable, as well, unlike a random picture or status update — imagine all a person’s stories on a big timeline of their life. Your stories on Whrrl can be collaborative, too. Stories can be told by a single person or a group of people, each of whom can contribute their own photos and text to the single story.

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Why should i use Whrrl?
In the spirit of Twitter, Whrrl allows you to instantly publish what’s going on in your life. Whrrl’s web and iPhone app lets you tell your story though text, location and photos. There is no cost to use Whrrl on the web. However, when using the mobile version of Whrrl, standard carrier charges may apply.

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Bottom line:
Whrrl works and Whrrl will work for you. When approaching Whrrl, approach it as you would a conference. Remember to Listen, Respond, Converse, Share and Brand. Listen Whrrl combines the best features of two major social networks. It’s like Twitter (but with photos), and like Flickr (but instantly accessible). Respond Whrrl lets you capture experiences as they happen and organize them into a lasting story through photos, location and text. Converse By connecting with friends on Whrrl, you can see their live stories on a map. This map pinpoints the location from which your friend is broadcasting pictures. Use this to create dialogue and connections.

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and don’t forget to:
Share When you are telling your story on Whrrl, you can receive comments about your story from friends and family, even if they don’t have an iPhone or a Whrrl account. You can also publish your stories to Facebook and Twitter, making your stories available to a much broader audience. Brand Just like Flickr, Whrrl will allow your friends, and potentially your consumers, to get to know you. Your brand is not your logo or your product, your brand is how people feel about you. It’s your reputation. Whrrl gives you the opportunity to engage the masses with your photos and stories. With this, you become more relatable.

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hoW do i get started?
Visit www.whrrl.com, and follow the easy step-by-step instructions to start a story on the web. If you want Whrrl for iPhone, there are three ways to connect: 1. Visit the Apple App store and do a search for Whrrl. Download the app from the App store. 2. Go to www.whrrl.com and enter your phone number in the Tell stories on iPhone widget. This will send a download link to you via SMS. 3. Visit www.whrrl.com/getwhrrl on your iPhone. Once you download the app, you can sign in with either your Whrrl or Facebook account. If you don’t have a Whrrl or Facebook account, sign up as a new Whrrl user.

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tutorials
If you want to see how to use Whrrl and all of its features, the tutorials are extremely helpful. There are tutorials for privacy, iPhone usage, story collaboration, stories from texting, and more. To see the Whrrl tutorials, click here: http://faq.whrrl.com/tutorials/

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Whrrl and the iphone
Whrrl has created an app (short for application) for Apple’s iPhone which allows users to post their photos and stories to the web directly from their phone. The app also now allows users to very easily post status updates and photos as well as comment on the postings of others. The app has been well received by critcs as being user-friendly and easy to navigate. Read what MG Siegler has to say about the Whrrl’s revamp and the benefits of using its iPhone app here: http://digital.venturebeat.com/2009/03/13/whrrlrevamps-its-iphone-app-just-in-time-for-sxsw/

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Companies are utilizing Whrrl as well - realizing that it is a great way to connect and converse with consumers.
Office Max’s Whrrl http://whrrl.com/topic/omx

NBC Photo Shoot Story http://whrrl.com/experience/story/18018237

Invisible People Road Trip Whrrl http://pages.whrrl.com/invisiblepeople/

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RUSSO IS A STRATEGIC BRANDING AGENCY –
AND AS A BRANDING AGENCY, WE ARE BELIEVERS.
Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their consumers. For more information on branding, social media or to learn more about the russo Group, drop us a line, we would love to hear from you.

116 e. congress St., Downtown lafayette, la 70501 | 337.769.1530 | F 337.769.1531 www.therussogroup.com | www.razorbrandingblog.com | jaci@therussogroup.com

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©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

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