Media Report

2014 CCS ()

2014CCS

http://goo.gl/ZQWJg7

50-64

(i162)

(54% i134)
-

12% (i152)
10%(i167)

5%(i177)

253.122.1%
15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

(30%)(i200)(i176)(i131)

10%(i150)
4%(i152)
2%(i152)

14%(i136)

70

56%

52%

6%

20%(i130)
14%(i124)

3%

(28% i171)

18

http://goo.gl/iBASGH , http://goo.gl/Bqi5q7


(83% 113)
(73% i129)(66% i131)

(56/129) (46/126)
(68% i122)
(74% i124)
(6% i139)(9% i135)

/(67% i135)(66%
i114)
(65% 119)(55% i127)
(26% i120)/(15% i126)
(30% i122)(12% i110)(8% i130)

(66% i119)

http://goo.gl/fMhE4k, http://goo.gl/4QwUIH

(33% i112)/(91% i115)

28.8

(78% i105)
(83% i107)(31% i125)(22% i140)(20%
i126)(32% i123)

(53% i133)

12.3

(61% i107)
/

11.2
6.9

(74% i111)(57% i114)/(50% i131)

(81% i104)(43% i106)

/

(56% i105)(55% i100)

/(36% i122)(18% i139)(18% i121)

(12% i117)

(19% i113)(30% i135)

5.2

(14% i123)(33% i139)

(63% i104)

(27% i124)(48% i128) (39%

3.4

i129) (32% i127)(29% i135)(36%

i115)(66% i109)
(35% i94)
/(51% i115)(40% i112)/(38% i112)

1.8

/(57% i104)

(48% i108)

Apple

http://goo.gl/yA7Wos

Apple

30-39

Apple

25-3949%

61%

57%(i117)

19%

19%(i136)
13%(i113)
17%(i123)

15%(i122)
5%

162.414.2%
15-19

25-29
20-24

35-39
30-34

45-49
40-44

60-64

52.296

63(i112)

55-59
50-54

(7% i140)
/(32% i123)
(10% i123)

57(i109)

46%(i119)

20%

25%(i129)

/
(i187)(i127)(i126)

33%(i129)
3%(i241)

!
12%(i134)

9%(i126)

/ /
http://goo.gl/yA7Wos


(74% i106)
(82% i109)

(52% i95)
(57% 122)/
(24% i96)(14% i96)
(44% i158)
(9% i180)(8% i159)(19% i117)

(52% i142)
(77% i130)
(94% 110)(88% i125)
(89% i121)(88% i120)
(61% i115)

(26% i92)
(56% 141)(41% i121)
(28% i107)(44% i116)(34% i115)
http://goo.gl/G8Eouj , http://goo.gl/9iqTPv

(41% i112)(87% i114)(73% i108)

33.4

//(65% i111)(63% i115)

(44% i116)
(41% i147) (87% i124)
(37% i110)(20% i111)momo(22% i106)
(7% i128)

(27% i145)(63% i128)/(49%

15.6

11.8
7.1

i108)(33% i106)(76% i101)

(17% i113)(73% i112)
(26% i155)(70% i183)

(40% i105)app(39% i92)

/(47% i111)

4.9

(29% i119)
(23% i119)(19% i122)
(59% i168)(48% i103)
(65% i159)
(31% i106)

2.2

(29% i134)(28% i124)(23% i135)

(84% i148)(7% i109)(4% i248)

0.9

(3% i189)

(32% i103)

http://goo.gl/EtqgMY

OAD

30-49

40%

(53% i110)

16%
12%

10%

11%

276.524.1%

15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64

57.4

(27%)

21%

60%(i107)

58%(i111)

(10% i88)

27%(i140)

(7% i92)
3

9%(i132)

8%(i123)

(i124)(i147)(i151)
/ /
http://goo.gl/EtqgMY , http://goo.gl/Sv4Dt4


(37% i90)
(11% i165)(25% i108)

(18% i68)(25% i81)

(18% i82)(26%
i77)PC/NB(23% i90)(14%
i109)(7% i136)
(18% i93)(13% i92)(23% i85)
(13% i84)

(56% i78)
(23% i73)(48%
i79)

(22% i84) / (
...)(59% i79)

(55% i77)
(35% i73)(52% i140)
(17% i64)(16% i70)(13% i64)
http://goo.gl/TKcxdb , http://goo.gl/VgICV4

30.7

(43% i90)(42% i90)

/

(33% i96)(59% i108)

(13% i105)
(34% i102)
(51% i84)(17% i84)

13.2

(32% i104)(70% i92)

(13.3% i117)PC/NB(19% i116)

12.4
7.3

(59% i76)(46% i91)

/

(21% i151)
(26% i77)(43% i160)

4.8

(17% i114)
(34% i73)(16% i103)

R&B(16% i99)

(26% i118)(41% i81)(41% i85)

3.0

(31% i92)(21% i84)(12%

i84)
(50% i84)(28% i76)

1.6

(30% i92)(29%)/(8% i96)/

/(19% i95)

2014CCS

 2/3
index

youtubestand by me

2
3

po

ING

58% (115)

86%

GAME

IPTV
IPTV

2/
index

lag
lagout of fashion


2014 CCS(connected
consumers era)

40%

(CCS)

(Consumer Connection Study, CCS)

5495

2014201446
3,2451564

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

(Amnet)

carat.weekly@carat.com

(02) 2717-5238 ext.9888

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