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Rsum of C.

Enrique Ortiz
Products, Innovation, Engineering and Management | +1-512-635-4225 | @eortiz
I am highly technical and business-oriented software Products professional who truly
understands the intersection and balance (bridge) between business and technology.
My expertise is end-to-end software: architecture, engineering, products and
engineering management/ownership, marketing, solutions, technology, evangelization
and customer facing, with strong organizational and operational skills. My true passion
is for discovery, technology innovation and bringing to market great software products
from vision, strategy and management, product ownership, product definition, risk
management, to design and development, intellectual property creation and protection
and go-to-market. I have strong expertise and am a published author in end-to-end
Mobile and Cloud-based software and APIs.

Work Experience
Senior Technical Product Manager, Mobile Platform and Vertical Solutions
February 2014 Present
Initially hired as core member of the Android SDK engineering team was quickly
promoted to Senior Technical Product Owner
Product owner responsible for Phunwares Mobile Platform and Vertical Solutions
products: entire life-cycle, from business case, product definition, design and
development, risks management, go-to-market, sales enablement, pricing,
customer-facing, new business, other
Responsible for core App Framework for iOS and Android, web services, Healthcare
solutions for iOS and Android, Self-Service Provisioning Portal, Production Portal
and Analytics Dashboard
Product/solutions generated in excess of $6 million in revenue in 2014
Assisted in the integration of personnel, technology and products for 2 company
acquisitions (Digby and Simplikate)
General product and software development process improvements from
requirements to development; proactively led major improvements in the product
and software development (Agile) process that directly improved operational
efficiencies and software estimations, engineering deliverables and quality
Product Owner with (dotted-line) Engineering teams in Miami, Mexico, Austin,
California and India

Version: Jan 2015

Work closely with other product owners, marketing, sales and executives and with
As a coder, contributed to the Android SDKs and Location Based-Services
Helped enhance Phunwares Android SDK product with advanced features including
native Mapping-and building layer support, navigation and routes for venues, geofencing and Push notifications, caching, Snapdragon location-integration and other
Helped deliver two location-based mobile solutions that were recently deployed at
major events including Wrestlemania 30 (New Orleans) and other-confidential
(including 100+ malls)
Patent inventor (submitted) on Location-based Geofence intellectual property

VP of Products Development
September 2012 January 2014
Initially hired as Director of Products, later promoted to VP of Products, I was
responsible and was product owner for Shango products and product team.
Helped improve product and software development operations via improved
product strategy and definition, Agile processes, helping expand the development
team, expanding the product team, and improving the Product and Development
teams and communication
As technical product manager, helped revamp the Shango product line internally
and externally; new product definition, new name (Unify), new user
interface/experience, new product features and implementations, R&D and trials,
go-to-market, patents, customer facing and support processes (and related revenue)
Took responsibilities outside of my main role that helped shape the companys
operations, technology, engineering, marketing and sales organization and related
processes, and helped save operating costs of over $300K/year
Helped secure new capital that was critical for the companys continuous operation
Helped maintain and/or close-and deliver new deals worth around $1M/year
Wrote articles that were published on Cloud Computing magazine and company
Wrote marketing and sales product presentations, collateral and training material
Established Intellectual Property protection processes and was co-inventor of key
patent on cloud-based IP services management
During the same period, I was among the Top 1% of most viewed SlideShare
content in 2013
Responsibilities: Product ownership and definition, strategy, day-to-day product and
development operations (Scrum, user stories, status), product packaging, pricing and
go-to-market for Shango's product line (Supply Chain Orchestration for Telecom
Industry and Private Marketplace), cross-functional responsibilities, working with
executives, development, marketing and sales organizations and customers.

Version: Jan 2015

Skills: Problem solving, critical thinking, strategic and technical product management,
Intellectual Property and protection, product vision, roadmaps, product requirements
and technical specifications, Architecture, Scrum, product sales and marketing content,
pricing, contracts, product marketing, use cases/stories, Jira, product validation
(wireframe, mockups, prototypes), web user interfaces, Cloud-based software, Web
technologies, Java, resource and capacity planning, development-and product team

Artemis Werks
January 2012 September 2012
In 2012 I decided to spend time on the technical side by designing and writing end-toend mobile apps and content directly for my own customers. I helped the following
customers with their mobile development needs:
Dripbook for Android
Starbucks for Android (Chaotic Moon)
VolunteerSpot mobile web app
VolunteerSpot iPad app
National Federation of Independent Business Android app (via BestFit Mobile)
Tech articles for Backstop Media, IBM developerWorks & Safari Online Books
During the same period:
Was recognized by SAP Business Innovation Blog as Top 50 #Mobile Twitter
Influencers (2012)
Created and taught the first Android development course at the Austin Community
College (2012)
Skills: Problem solving, critical thinking, product management and life-cycle, customerfacing and business development, Android development, lead software developer,
software architecture, technical specifications, JSON, Web Services, security and PCI,
Mobile Payments, 2D-barcodes, location-based software, technical publications, other.

Motive (acquired by Alcatel- Lucent)

Senior Product Manager
November 2008 January 2012
I was responsible for a number of products for Mobile Network Operators (MNOs) part
of the multi-million dollar Customer Experience Management suite ServiceView for
Mobile family of products:
Product inception performed internal and external market and product research,
identify new revenue and product opportunities for customer experience
management, customer service management and mobile device management,
including working with Bell Labs to create the joint-product Wireless Network

Version: Jan 2015

Business case definition executive approval via business case-and plan definition,
and presentations to executives
Product definition defined product including product requirements and spec,
product architecture, overall implementation strategy, packaging, pricing and
marketing strategies
Product implementation worked closely with U.S. and India-based development
organizations, and helped establish Agile development process
Go-to-market - worked with Corporate for general product launch, with marketing
and sales on pricing, marketing materials, made International customer visits and
performed internal/external product training
Customer facing with large MNO including Telefonica, Movistar, Bell Canada, TIM,
Telus Mobility, Digicel, Amrica Mvil and others

Skills: Product research, strategic and technical product management, product vision,
product requirements, technical specifications, Scrum, Product sales, Architecture,
Product marketing, use cases/stories, user interfaces, product validation (wireframe,
mockups, prototypes), mobile and cloud software, Java, Web technologies, capacity
planning and management, mobile broadband activation, support, device management
and care. Team management.

eZee Inc.
Co-founder and CTO
February 2007 - November 2008
I was co-founder and CTO, responsible for technology and product definition, strategy,
vision, evangelism, and product development. eZee was a pioneer on mobile
payments, Near-field Communications (NFC), and mobile marketing. Also helped raise
$750K from various investors. Today I am applying some of this same knowledge to
Beacons and NFC as the platform for Ad/push delivery.
Skills: Technology strategy and direction, fund raising, mobile development, J2ME,
NFC, mobile payments, mobile marketing, Architecture, Java, product management,
product vision, product requirements, technical specifications, product sales, product
marketing, user Interfaces, mobile and cloud software, Web technologies, capacity
planning and general management.

Prior or Other Experience:

Volunteer work: organizer of Mobile Monday Austin, Android Dev Austin, Awesome
Foundation Austin, Austin Freestyle Disc Club and the American Freestyle Open
Adviser to various organizations and startups including:, SXSW Interactive,
GameUp Sports, edioma, other
Team lead and Architect at Dell Server Group and later Dell Financial Services

Version: Jan 2015

Director of Engineering Mobile Applications, Aligo (Acquired) pioneer on

Location-based software, geo-fencing and mobile workforce software; initially hired
as consultant, later hired and promoted to Director of WorkTrack
VP of Development, Wireless Applications at AGEA (Acquired) mobile enterprise
pioneer; initially hired as Director, later promoted to VP of Wireless
Senior Software Engineer at Intelligent Reasoning Systems pioneer on
adaptive, knowledge-based automated optical inspection systems
Senior Software Engineer at Pervasive Software pioneer on databases for
mobile and embedded devices
Software Engineer at IBM: On-board Space Shuttle software (Silver Snoopy
recipient), and later AIX MediaStreamer; received various awards and two

Ive a Bachelor Degree in Computer Science from the University of Puerto Rico; CumLaude.


Unified Services Platform Using A Telephone Number As A Common Subscriber

Identifier (United States 14087768)
Mobile presentation system - United States Patent US20020147749
Network-aware Device Management (Submitted)
File list processing - United States Patent US6484157
File transfers using playlists - United States Patent US6026439

Publications and Speaking

Mobile Information Device Profile for Java 2 Micro Edition (J2ME): Professional
Developer's Guide, Wiley & Sons January 15, 2001
Android in Action, Third Edition, Manning Publications October 17, 2011
About Mobility Weblog:
Dozens of online tech articles and presentations
Dozens of speaking engagements at conferences, meet-ups and colleges

Version: Jan 2015