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Google and

RipoffReport.com:
Cyberbullying for
Profit?

Dr Janice Duffy

August 2014

Google & RipoffReport.com Cyberbullying for Profit
List of Relevant Websites
1. BadForPeople: http://badforpeople.org/ripoffreport-revolt/
2. Authorized Statement: http://authorizedstatement.org/Ripoffreport-VerifiedEnablers/message-to-ripoffreport-enablers.php
3. Rip Off Report Victims Unite: http://www.ripoffreport-victims-unite.org/
4. RipoffReport.com Revolt: https://www.facebook.com/RipOffReportRevolt
5. Rexxfield Investigations: http://www.rexxfield.com/
youtube: http://www.youtube.com/user/Rexxfield
6. RipoffReport.com Scam: http://ripoffreportscam.wordpress.com/
7. RipoffReport.com: Are you a Victim? http://rorandg.wordpress.com/
8. RipoffReport.com is a Scam: http://www.eps-na.com/pdfs/ripoffReportScam.pdf
9. People’s Credit Bureau: http://www.peoplescreditbureau.com/ripoff_report.php
10. Petition to Remove RipoffReport.com from Google (600 + signatures and detailed
comments)
http://www.gopetition.com/petitions/remove-rip-off-report-from-google.html
11. Remove RipoffReport.com for Good:
http://removeripoffreportforgood.blogspot.com/
youtube: http://www.youtube.com/watch?v=ouzK8k6Dspc
12. Paladin Investigations: http://www.paladinpi.com/blog/social-waterboarding2/ripoff-report/
Video:
http://www.disclose.tv/action/viewvideo/153312/Paladin_Investigations_Exposes_Ed_M
agedson_and_Ripoff_Report/

Copyright and Disclaimer
This report and the research was complied by myself, Dr Janice Duffy. All of the material used in this
report is in the public domain. I claim ‘fair use’ for any material that I have used in this report. This
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report was not complied for monetary gain. I alone am responsible for any errors and will correct
them upon notification.

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Overview
It takes 20 years to build a reputation and five minutes to ruin it.
Warren Buffett
The website RipoffReport.com (www.ripoffreport.com) and others that emulate the
profitable ‘business’ model of ‘cyberbullying for profit’, publish false and offensive
information about minors, teenagers, adults and businesses on webpages that are often
accompanied by photographs and identifying details.

RipoffReport.com also publishes

extremely racist and homophobic material, offensive material about religious groups, public
figures and ‘celebrities’. While the material about public figures appears to be given a low
Google page rank, the names of children, teenagers, ordinary people and small business
owners are contained in snippets displayed at or near the top of the Google search results
(SERPs). These snippets contain names and location details couched in terms such as ‘ripoff’,
‘fraud, ‘pedophile’, ‘scam’, ‘whore’, ‘slut, ‘prostitute’, ‘skank’, ‘murderer’, ‘bitch’, ‘faggot’,
‘liar’, ‘drug abuser’, ‘cunt’, ‘stalker’, ‘HIV’ and/or ‘AIDS’, and other derogatory terms
including false accusation of crimes.
Due to its Google ‘authority’ ranking, if named on RipoffReport.com, snippets containing
derogatory and offensive terms are displayed prominently in the SERPs. These are some
examples:

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Even if the allegations can be proven to be false RipoffReport.com will not remove the
material unless it is paid a substantial ‘corporate advocacy’ or ‘arbitration’ fee. In response
to removal requests, Google provides a number of excuses and victims must find an ‘exgratia’ payment for Google in order to ensure the material is removed from the Google index
and ameliorate the danger towards their children and/or save their livelihoods and businesses.
Furthermore, RipoffReport.com publishes registered trade names and copyrighted
photographs without permission and claims a copyright over the webpages. Google is aware
of the practise of these websites and indeed, it has stated that RipoffReport.com has
‘unacceptable business practises’. Yet, it serves advertisements on the webpages including
those with offensive material and that endanger children.
The question is why does Google prioritise RipoffReport.com in its search results and why
does it serve advertisements on webpages that it has stated have unacceptable business
practices? The answer is to maximise its revenue at the expense of the user and the
companies and businesses that advertise with it. This is explained in these two information
videos:

On why RipoffReport.com is indexed at or near the top of page 1 of the Google
SERPs.

http://www.youtube.com/watch?v=tMTCCT_NtBk&feature=youtu.be

On Google’s statement that RipoffReport.com has unacceptable business practices:

http://www.youtube.com/watch?v=V8j5TrVsCas

These videos and the research in this report demonstrate that Google is conning their
advertisers and destroying their ‘users’ reputation as a method of maximising their revenue.
RipoffReport.com earns its substantial revenue (stated by the editor to be several million
dollars a year) from two sources: Advertising (mostly through Google) and payments from
victims to the website to 'rehabilitate' their reputation in the Google search results or remove
the false material. If a person cannot pay to have the false material removed their life is
ruined because, as stated by Google, their search engine is often 'the first place people look
for information that's published' about a person.
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Google says that they will remove links if ordered by a court but this is a lie and filing
litigation means fighting a billion dollars business. Although Google is protected in the US by
the Communications Decency Act (section 230) they punish litigants in other countries by
using a defence of ‘deep pocketing’. Like many others, I have spent all of my savings, am
unemployable because the links remain on Google, and I have spent months at a time waking
up every day and considering suicide. Research demonstrates that suicide ideation is common
in both adults and teenagers who are subjected to cyberbullying and global humiliation and
the prevalence of successful suicide attempts resulting from cyberbullying is increasing
worldwide.
Despite the fact that Google refuses most removal requests, they have quietly removed links
for some victims of RipoffReport.com. For obvious reasons I cannot and will not publish the
names of these people because they likely paid a substantial amount to either
RipoffReport.com or Google to save their families and livelihoods. However, Google can and
does remove websites and links without much effort. For example, since December 2011
Google has removed almost 90,000 links from its index at the request of RipoffReport.com.
My blog (http://drjaniceduffy.com/) was also removed from the Google index soon after it
went online in October 2011. If this appears difficult to believe, consider that the removal
occurred after I drew attention to the blog by applying for Google AdSense advertising as an
experiment. In fact, I clearly stated on my blog that I was suing Google. Apparently
‘freedom of speech’ only applies unless one says something negative about Google. After a
few days of Google IP addresses swarming all over the blog, it was removed from the SERPs
for my name. My blog was magically re-indexed in the Google search results for my name
within hours of my public complaint in a blog conversation in which Matt Cutts was
participating.
The research for this project evolved from the need to collate material for the purpose of
providing evidence for my court case that RipoffReport.com is not reliable indicator of the
truth and that the website and Google profit from cyberbullying and the publication of racist,
homophobic and offensive material. During the course of this research, I discovered that
children are placed at risk and this was the motivator for this project. Over the past two years
I have taken numerous screenshots of the advertisements for Australian and global companies
on the offensive material.

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This report is an explanation of how Google and RipoffReport.com profits from
cyberbullying. I do not include material about Australians in the examples simply because I
could be sued under our defamation laws. The exception is screenshots on our (former as of
September 7th 2013) Prime Minister. I have erased the offensive statements and indicated that
I believe them to be false. The advertisements are organised by company and time frame and,
since they are very large files, are stored in the public section of my cloud drive. The links to
some examples of this offensive material are listed in attachment 1. The list of companies that
I have documented advertising on RipoffReport.com and download links to folders
containing the screenshots their advertisements on offensive material are listed in attachments
2 and 5
This all started because RipoffReport.com sold off my identity to a cyberbully almost 6 years
ago. I absolutely did not want to litigate. I just wanted it removed. I notified and pleaded with
RipoffReport.com and Google for almost two years before I filed proceedings. Google has
spent literally hundreds of thousands of dollars and almost three years trying to break me
rather than 5 minutes removing the false material. Although I refer to my experience in as an
example of the effect of cyberbullying, I stress that this project is separate from my case. I
expect that Google will complain to my lawyers but I cannot ignore the fact that children are
being cyberbullied and placed in danger because identifying details appear at the top of a
Google search for their name or that of their parents. Google and RipoffReport.com are
destroying the lives of children! The abuse and endangerment of children and adults is
motivated solely by profits. Why else would Google state that the website RipoffReport.com
has unacceptable business practices yet place paid advertisements on its webpages?
More than 90% of searches in Australia and the UK are conducted on Google and the
company controls approximately 88% of the global market. Google both supports the
viability of RipoffReport.com and profits from the advertising revenue. The companies that
pay for the advertisements are either unaware or complicit. Too many lives and families have
been destroyed by cyberbullying. It is corporate cruelty, it is wrong and it is preventable.
In response to the initial dissemination phase of this project I received several written replies
and several telephone responses. Given the legal issues, it is not surprising that many did not
want to provide a written reply. Global and nation corporations and companies withdrew
their ads because they did not want to their brand or their clients brands to be associated with
the content that is published by RipoffReport.com. I have .have added some examples of the
replies in attachment 6. Five major online advertising companies (Casale, Tribal
7

Fusion/Expotential, The Trade Desk, MediaMind and Valueclick/Mediaplex) also removed
their clients’ business after notification.
Update February 2014: The first version of this report was disseminated in August 2013. In
September 2013, after complaints from several large Australian corporations and several
multinational corporations Google removed all advertising from the Australian servers for
RipoffReport.com. However, advertising remained on the US/UK/Canadian servers.
Moreover, advertisements for specific companies (for example global vehicle manufacturers
and eBay) and that were removed by Google from the Australian servers due to complaints
remained on the Northern Hemisphere servers. I bought a simple VPN program that changes
my IP address and, once again started taking screenshots of advertisements on the website as
it appeared in the US, UK, and Canada.. These were collated, uploaded onto my cloud drive
and the companies and corporations listed on attachment 5.
RipoffReport.com has a history of destroying anyone who stands up to them either by
utilising the websites high pages rank on Google to publish manufactured ‘crimes’,
aggressive litigation, or both. In November 2013 Ripoffreport.com attempted to seize the
domains of my fellow cyberbullying activist, Michael Roberts. They were ultimately
unsuccessfull.1 He chose to fight this but I took a different view. Since I am Australian, have
no assets outside the country (and almost nothing left here after almost 3 years of litigation
against Google), and the legal basis on which US court judgments would be honoured here is
very narrow, the success of any legal attempts to gag me from in the US State of Arizona was
close to impossible to achieve. Interestingly, this is exactly the basis on which
RipoffReport.com has, for years, deterred non US legal actions.2
6. I don't live in the United States; What if I sue RipoffReport.com outside the United States?
Sometimes RipoffReport.com receives letters from overseas threatening to bring a
lawsuit against us in Europe, Canada, the Middle East or other places with laws that
don't protect freedom of speech as strongly as the United States does. These letters
usually say the same thing: "U.S. law might protect websites such as RipoffReport.com,
but those laws do not apply in my home country. So, we are going to bring a lawsuit in
our country and RipoffReport.com won't be able to claim immunity under the CDA." Are
these threats effective?
NO. Why? Because RipoffReport.com is based in the United States and we have no
assets outside the U.S., so any foreign judgment against us would be worthless until the
plaintiff brings the judgment here and asks a U.S. court to honor and enforce it. In the
1

http://www.civilination.org/blog/common-decency-inc-prevails-against-ripoffreport-comin-lawsuit-that-challenged-boycott-interview-with-michael-roberts-of-rexxfield/

2

http://www.ripoffreport.com/ConsumersSayThankYou/WantToSueRipoffReport.aspx#6

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past, U.S. judges had some discretion to decide whether to honor or reject foreign
judgments, but this is no longer true.
Last year in 2010, the U.S. adopted a new "anti-libel tourism" law, 28 U.S.C. § 4102,
which generally prohibits ALL U.S. courts from honoring foreign libel/defamation
judgments if they conflict with the free speech rights guaranteed by our First Amendment.
In addition, the new law specifically prohibits U.S. courts from honoring foreign
libel/defamation judgments against website operators if the claims at issue would have
been barred under U.S. law. See 28 U.S.C. § 4102(c).

Over the years RipoffReport.com has employed a series of ‘featured writers’ several of whom
appear to be battling specific health issues, to assist with its activities of blackmail and
extortion. From October 2013 my name was linked by the ‘featured writer’, Darren M
Meade with a number of alleged ‘crimes’ ranging from prosecutorial misconduct in the USA,
fraud with the Australian 60 minutes television show and the Sydney Morning Herald,
conspiracy to cover up a murder that occurred in the USA in 2001 and raping babies!
In December, tired of spending hours trying to track down contacts to lobby, and with
feedback that showed Google were ignoring their clients’ instructions to remove their ads, I
decided to tweet examples of advertisements on offensive material to the UK government,
charities and other clients. It appears that this was successful. In the first week of January
2014 Google purportedly withdrew its major advertising form the RipoffReport.com servers
on a global basis. However, Google still retained a ‘finger in the pie’ because they neglected
to inform their affiliates. The advertisements currently running on RipoffReport.com are of a
much lower status and clearly the website has lost a large proportion of its $2 million plus
annual advertising revenue. Predictably, RipoffReport.com exacted revenge and Michael
Roberts and I were then falsely accused of defaming judges for the purpose of ‘shaking
down’ Google. I have included a section on the aftermath of the advertising lobby to this
updated report and provide evidence that neither Michael nor I defamed the judges.

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Index
Google and RipoffReport.com: Profiting from the Publication of
Offensive and Abusive Material
RipoffReport.com’s ‘Business Model’

10

Examples of Offensive Material Published on RipoffReport.com

19

RipoffReport.com and Google

31

1) RipoffReport.com is Dependant on Google

31

2) Google Profits from Advertisements on RipoffReport.com

32

3) RipoffReport.com Violates Google’s Webmaster Guidelines

37

4) Google has Investigated RipoffReport.com

38

5) RipoffReport.com Protects Google’s Reputation

40

6) RipoffReport.com Content Violates Google’s Advertising Policies

43

7) RipoffReport.com Violates Google’s Copyright Policy

49

Google and RipoffReport.com: Cyberbullying for Profit

50

Google and RipoffReport.com Destroy Livelihoods

50

Google and RipoffReport.com Abuse children

54

The Impact of Cyberbullying

65

Google and Removals

71

The Advertising Boycott

75

RipoffReport.com’s Revenge

76

Attachments
1)

List of URLs to some of the offensive material on RipoffReport.com

2)

List of companies advertising on the Australian interface of RipoffReport.com

3)

Non prosecution agreement between the Department of Justice and Google Inc

4)

Examples of victims’ experiences

5)

List of companies advertising on the US/UK/EU & Canadian RipoffReport.com
interface

6)

Folder of replies from national and global corporations.

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Google and RipoffReport.com: Profiting from the publication of
Offensive and Abusive Material
RipoffReport.com’s ‘Business Model’
RipoffReport.com is a privately owned for profit website that purports to be representing
consumer interests.3 In 2010 Amit Singhal described Google as "the biggest kingmaker on
this Earth." 4 Google Search (as distinct from Google Ads) has anointed RipoffReport.com as
one of its valued and trusted Internet princes. Alexa lists RipoffReport.com in the top
thousand global websites.5 RipoffReport.com is extremely profitable. The founder and editor,
Ed Magedson boasted in Forbes that their annual revenue of several million dollars comes
mostly from advertising.6 The remainder of its income is derived by exploiting its prominent
position in the Google algorithm to extort money to ‘rehabilitate’ reputations. A judge
described this business model was as “appalling” (p. 4).
The business practices of Xcentric, as presented by the evidence before this
Court, are appalling. Xcentric appears to pride itself on having created a forum
for defamation. No checks are in place to ensure that only reliable information is
publicized. Xcentric retains no general counsel to determine whether its users are
availing themselves of its services for the purpose of tortious or illegal conduct.
Even when, as here, a user regrets what she has posted and takes every effort to
retract it, Xcentric refuses to allow it. Moreover, Xcentric insists in its brief that
its policy is never to remove a post. It will not entertain any scenario in which,
despite the clear damage that a defamatory or illegal post would continue to cause
so long as it remains on the website, Xcentric would remove an offending post.7

3

Wikipedia: http://en.wikipedia.org/wiki/Ripoff_Report
My blog: http://drjaniceduffy.com/home/legitimate-consumer-websites/ripoff-report/

4

http://www.telegraph.co.uk/technology/google/7833590/Google-Caffeine-and-the-futureof-search.html

5

http://www.alexa.com/siteinfo/ripoffreport.com

6

http://www.forbes.com/sites/adamtanner/2013/05/09/love-it-or-hate-it-ripoffreport-is-inexpansion-mode/

7

Footnote in the court decision: As part of the record on appeal, Xcentric describes a “service”
it provides to people and entities who wish to challenge false postings on Xcentric’s website. This
“service” is called the “Corporate Advocacy Program” by Xcentric. Individuals or businesses who
believe they have been defamed by a posting on Xcentric’s website must, according to the amicus brief
filed in this case, “pay a tidy sum to be investigated by Xcentric’s management.” Moreover, “[i]n
addition to a steep upfront charge, the business is required to make periodic payments to keep its status
in the program.” Xcentric further indicates on its website that the program “NEVER includes removal
of complaints.”http://www.ripoffreport.com/ ConsumersSayThankYou/WantToSueRipoffReport.aspx
(emphasis in original). http://www.3dca.flcourts.org/Opinions/3D11-0707.pdf

11

RipoffReport.com admits that it publishes false information about individuals and businesses.
According to statements posted on the website 8 it is useless for victims to try and sue them
because it is protected by Section 230 of the Communications Decency Act (CDA) in the
USA9 and the Anti Libel Tourism Law.10 Moreover, RipoffReport.com says that it never
removes ‘reports’ even if the material is proven to be false. This is a lie designed to increase
its ability to extort individuals and businesses. According to the Ripoffreport.com founder
and editor, Ed Magedson, it has never removed ‘reports’ for money. 11

The editor admitted in a deposition for the case, Federated Financial Services vs Xcentric
Venture LLC, Edward Magedson et al that he removed ‘reports’ for a payment of USD
$50,000.12 The court documents can be downloaded from my cloud drive.13
RipoffReport.com removes material about it editor, Ed Magedson, and other ‘reports’ if the
website is paid or if removal suits its aims. A deposition by a US attorney refers to emails
exchanged with the website’s counsel about an agreement to remove ‘reports’. 14 An entire
‘report’ about a US law firm was removed even though the word used on the website is
‘redacted’.15 If paid enough the website will even remove the whole post and replace it with a
8

See the statements on legal action to remove false material on this RipoffReport.com website
page:
http://www.ripoffreport.com/ConsumersSayThankYou/WantToSueRipoffReport.aspx

9

Section 230 of the Communications Decency Act:
http://en.wikipedia.org/wiki/Section_230_of_the_Communications_Decency_Act

10

Download the document, The speech Act (accessed August 2nd 2013) from this link:
http://www.fas.org/sgp/crs/misc/R41417.pdf

11

http://www.kutv.com/news/features/gephardt/stories/vid_474.shtml

12

Download the court documents from this link: https://www.adrive.com/public/vNZQT6/MVI
deposition & email.zip

13

https://www.adrive.com/public/cdQgHu/RipoffReport.com removals.zip

14

http://docs.justia.com/cases/federal/districtcourts/california/cacdce/2:2010cv01360/465955/96/12.html

15

http://www.ripoffreport.com/r/Porter-Higley/Rochester-New-York/REDACTEDbecuase-this-Report-was-completely-bogus-Rochester-New-York-122287

12

declaration that the report was false.16

Recently, a US doctor reportedly paid

Ripoffreport.com to remove his ‘report’ and the defamatory keywords from the Google
SERPs for a fee of USD$10,000:

In contrast, the Google SERPs retain the defamatory keywords from a report written by a
patient who was refused opiate painkillers by a doctor.

RipoffReport.com offers two ‘official’ paid ‘services’ to remove false and damaging material
from the Google SERPs. For an upfront fee of between USD$7,500 and $20,500 plus a
monthly subscription to join its Corporate Advocacy Program (CAP) 17 the website replace the
negative content with a ‘verified safe’ statement.18

These screenshots demonstrate the ‘before’ and ‘after’ Google SERPs:19
Before:
16

http://www.ripoffreport.com/r/dr-john-kahen/beverly-hills-california-90211/dr-johnkahen-beverly-hills-hair-restoration-redacted-beverly-hills-california-1096526

17

http://docs.justia.com/cases/federal/districtcourts/california/cacdce/2:2010cv01360/465955/96/5.html

18

http://docs.justia.com/cases/federal/districtcourts/california/cacdce/2:2010cv01360/465955/96/5.html

19

http://www.ripoffreport.com/CorporateAdvocacyProgram/Google-Results-Before-AndAfter.aspx

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After:

The highly sought after top spot in a Google search for a product or service obtains 35% of
the traffic. A website that jumps from the top of page 2 to the bottom of page 1 in the Google
Search Results (SERPs) can increase its traffic by 150%.20. Conversely, a snippet on page 1 of
20

http://insights.chitika.com/2010/the-value-of-google-result-positioning/

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the Google SERPs with the words, ‘scam’, ‘complaint’, ‘ripoff’ and ‘fraud’ is a guaranteed
death sentence for a small business and employment prospects for individuals. It is not
surprising that many small business owners pay RipoffReport.com out of fear:

The other option is to pay the website upwards of USD$2,000 per report to ‘arbitrate’.21
RipoffReport.com’s attorney22 has provided conflicting reports about whether or not the
‘arbitration’ payment actually results in the removal of any material. Note the following
clauses from the arbitration agreement:

Yet in this post their attorney states that if you pay the website the material is removed:23

21

See the explanation here: http://www.ripoffreport.com/arbitration.aspx

22

Maria Crimi-Speth from the Arizona law firm Jayburg and Wilk has represented
RipoffReport.com for some years. Website of Jayburg and Wilk http://www.jaburgwilk.com/

23

The comment was posted in response to this article: How To Remove RipoffReport.coms
From Google – Not Just Bury Them, http://searchengineland.com/how-to-remove-ripoff-reportsfrom-google-not-just-bury-them-65173, (accessed August 2nd 2013).

15

The ability to ‘rehabilitate’ reputations in the Google index is indeed profitable.
RipoffReport.com informed Forbes Magazine that it generates several million dollars of
revenue a year:24

The reality is that most parents, individuals and small businesses in do not have a spare
$10,000 or even $2,000 to pay RipoffReport.com or Google to have false and potentially
dangerous material neither should they be required to pay to remove false material and/or
save their children from harassment! Clearly Magedson is not concerned about the impact on
an individual’s life, business or the lives of their children: 25

24
25

Tanner Ibid.
Tanner Ibid

16

Ripoffreport.com’s paid ‘verification’ has implications for consumers as well as those
victimised by the website. For example, more than 400 ‘reports’ about the company
Storesonline/iMergent have been filed on RipoffReport.com over the last decade. 26 According
to RipoffReport.com Storesonline was “fulfilling its commitment to provide excellent
customer service.”27 The Australian Federal Court found the company made “misleading and
deceptive representations regarding the price of their products and services”. 28 This company
has also faced class action law suits in the USA. 29 RipoffReport.com states that the business
Stealth Solar “is committed to quality delivery of services resulting in total client
satisfaction”30 but the Better Business Bureau31 revoked its accreditation because of a
violation of its standards.
RipoffReport.com provides a rebuttal option but these are not published in the Google
SERPs. Moreover, the website can and does refuse to post the rebuttals and/or threatens to
‘feature’ the report which ensures the material even more visible in the Google SERPs especially if someone ‘harasses’ Magedson by pleading too many times for the website to
remove the false material.
26

http://www.ripoffreport.com/reports/specific_search/imergent

27

http://www.ripoffreport.com/r/Rip-Off-Report-Investigation-StoresOnlineIMergent/Orem-Utah-84097/Rip-Off-Report-Investigation-shows-that-StoresOnline-iMergent-isfulfilling-its-commitm-218805

28

http://www.accc.gov.au/media-release/federal-court-declares-storesonline-misled-consumers

29

http://www.reuters.com/article/2008/03/24/idUS77608+24-Mar-2008+BW20080324

30

http://www.ripoffreport.com/r/Stealth-Solar-Ripoff-Report-Verified-businesses-you-cantrust-All-products-and-services-100-guaranteed-power-your-home-with-photovoltaic-solarpanels-youll-see-instant-dramatic-savings-on-your-energy-bill-every-month-Photovoltaic-solarpanels-convert-sunlight-into-energy-providing-you-with-reliable-energy-for-your-home-yearround/internet/Stealth-Solar-REVIEW-Customer-Satisfaction-Commitment-Ripoff-ReportVerified-Stealth-So-717096

31

http://www.bbb.org/central-northern-western-arizona/business-reviews/contractorsgeneral/stealth-solar-in-phoenix-az-1000015519

17

RipoffReport.com also has a long history of questionable activities designed to maximise its
revenue. An Arizona private detective32 produced evidence that Magedson created content for
the purposes of forcing businesses to enrol in the CAP 33 and attempted to convince former
Pizza Hut employees to provide evidence in a class action lawsuit. 34 The legal terms for these
types of capers are extortion and perjury. Evidence was also accepted by a judge in a US
court case that RipoffReport.com attempted to sell lists of consumer names to a class action
law firm for USD $800,000 a year. This is a highly illegal practice in the United States: 35

In a court case in which RipoffReport.com attempted to sue the attorneys that represented the
plaintiffs in AEI v Xcentric Ventures,36 evidence was entered in a document of an email from
the RipoffReport.com editor, Ed Magedson in which he attempted to obtain a payment of
$100,000 to drop the court action:37

32

http://www.paladinpi.com/blog/rip-off-report/ripoff-report/

33

https://www.dropbox.com/s/youolp34y4jx1l2/JAMES-ROGERS-T1-EXTRACT-2M20S.mp3

34

http://www.youtube.com/watch?v=fyj8lD7Vy6w

35

http://www.leagle.com/decision/20061461409FSupp2d1052_11359

36

http://dockets.justia.com/docket/california/cacdce/2:2010cv01360/465955/

37

See
this
prweb
release:
http://www.prweb.com/releases/ed-magedson-loseslawsuit/ripoffreport-com-xcentric/prweb10137182.htm

18

In addition to false, offensive and defamatory material about individuals and businesses,
RipoffReport.com also publishes racist and homophobic statements, threats and accusations
of violence and murder, and offensive and derogatory material about minor children and
teenagers including accusations of the commission of crimes including rape and sodomy. The
material either directly references children and teenagers, provides identifying details such as
birthdates, location and photographs, and/or is included on webpages about their parents.
Couched in offensive and inflammatory terms, their names or those of their parents appear in
a prominent position in the Google SERPs. The publication of identifying details on
RipoffReport.com and in the Google SERPS both places the children at risk for physical
harm and at risk for cyberbullying. These are some examples of Google snippets that identify
children and teenagers:

.

19

.

In most cases, and despite the pleas from their parents to spare their children from global
humiliation and remove them from potential physical danger, neither RipoffReport.com nor
Google will remove the material or links. A Google search shows the children’s details are
published in the first few pages of the SERPs for the names of the parents. Unless
RipoffReport.com or Google employees are paid to remove the material or links it remains
highly visible in the Google SERPs for the foreseeable future. Further details are provided in
this document in the section on cyberbullying of children.
Examples of Offensive Material Published on RipoffReport.com:
The quotes in this section demonstrate the type of material published on RipoffReport.com
and on which Google places advertisements. A more detailed analysis of Google, advertising
and RipoffReport.com is provided in the relevant section of this document and a list of
example URLs to offensive material is contained in attachment 1.
In January 2014 AFTER Google purportedly removed its advertising RipoffReport.com
edited some words. For example, ‘slut’ became s***. It appears that the reason that
Ripoffreport.com changed the words was to circumvent advertising ‘blacklists’. The meaning
remains unambiguous especially on pages that also contain words and phrases such as
‘pedophile’, ‘methhead’ and ‘she does her best work on her back and on her knees’.
20

1. Mr Foxman is a Soviet born American lawyer. He is the national director of the AntiDefamation League

ABE FOXMAN FAT, SMELLY, DIRTY, UNHYGENIC, PEDOPHILE,
CREEPY, RUDE, BULLY
This fat larda** son of b*tch goes on the television and internet soliciting donations
for his charity the ADL but in reality both him and his agency are just a front for a
worldwide global pedophilia organization boasting such members as leaders of
NAMBLA (North American Man Boy Love Association) and other such hideous
outlets of child pornography and filth.
http://www.ripoffreport.com/r/ABE-FOXMAN/LOS-ANGELES-California-90210/ABE-FOXMAN-FATSMELLY-DIRTY-UNHYGENIC-PEDOPHILE-CREEPY-RUDE-BULLY-MEAN-LOS-ANGELE1025449

2. Ms Lisa Madigan has been the 41st Attorney General of the US state of Illinois since
2003

Lisa Madigan Attorney General WHore SLut Prostitute and
LEsbian.. sick twisted should be disbarred and is an irish
M*ck ...
lisa maidgan said she would save my home .. that f*cking whore.. f*ck her .. and f*ck
you ... you nazi mother f*ckers down on randolph ... you cant do sh*t . so suck my
f*cking p*ssy and my c*ck you f*ckers
http://www.ripoffreport.com/r/Lisa-Madigan-Attorney-General/chicago-Illinois-60655/Lisa-MadiganAttorney-General-WHore-SLut-Prostitute-and-LEsbian-sick-twisted-should-be-994486

3. Homophobic Material

Gay Fresno gay hanford Gay gay gay Fresno Fresno fresno Stole
my virginity , gave me aids.... My crotch is blown out
AIDS: Queers killing off queers.
http://www.ripoffreport.com/r/Gay-Fresno-gay-hanford/Fresno-California-93702/Gay-Fresno-gayhanford-Gay-gay-gay-Fresno-Fresno-fresno-Stole-my-virginity-gave-me-aids-723828

4. Homophobic Material

BRYAN DINKELACKER bdinke01 LIAR, COMPULSIVE
COMPLAINER, IMMATURE VENDICTIVE, SISSIFIED QUEER
FAGGOT
Thief/Queer/Little Bitch Faggot
http://www.ripoffreport.com/r/BRYAN-DINKELACKER/NORWALK-Connecticut-06850/BRYANDINKELACKER-bdinke01-LIAR-COMPULSIVE-COMPLAINER-IMMATURE-VENDICTIVESISSIFIED-QU-877110

21

5. Homophobic Material

RICKY MATALAM RICKY MATALAM RICKY MATALAM OF
COTABATO IS A GAY SCAMMER AND SWINDLER COTABATO
Internet
*Author of original report: Ricky Matalam the gay fucker of Cotabato
Ricky Matalam the gay fucker of Cotabato who like to suck male cock
http://www.ripoffreport.com/r/RICKY-MATALAM/internet/RICKY-MATALAM-RICKY-MATALAMRICKY-MATALAM-OF-COTABATO-IS-A-GAY-SCAMMER-AND-SWINDLER-COT-840709

6. Threats of Murder

Continental van lines Scam, liars, fraud Scam, fraud, bs, liars, I am
going to shoot them, murder
If and when the movers come, I am planning on shooting someone. This whole
ordeal is a scam. I am willing to serve jail time due to these ppl scamming us. I have
a loaded gun, when they show 2 weeks late, I plan on getting my things myself and I
am not paying them.
http://www.ripoffreport.com/r/Continental-van-lines/Pompano-beach-Florida-33064/Continental-vanlines-Scam-liars-fraud-Scam-fraud-bs-liars-I-am-going-to-shoot-them-865203

7. Racist Material

HU JINTAO RIPOFF ARTIST Dirty Chinese Scum
A HUGE LEACH! BYE BYE CHINA YOOU CON IS UP> GO BACK UNDER THE
ROCK YOU CRAWLED OUT FROM.
http://www.ripoffreport.com/r/hu-jintao/bejing-select-stateprovince-/hu-jintao-ripoff-artist-dirty-chinesescum-vancouver-british-columbia-803791

8. Racist Material

CHINA / CHINESE NATIONALISTS DISHONEST PEOPLE
WATCHOUT!
They are counting on us fighting amogst eachother as they rob us blind. The fact
people treat Chinese nationalists like they are good people is really foolish.
Chinese speacilise in banking and mortgag fraud. So WATCHOUT!.
http://www.ripoffreport.com/r/CHINA-CHINESE-NATIONALISTS/internet/CHINA-CHINESENATIONALISTS-DISHONEST-PEOPLE-WATCHOUT-Everywhere-Internet-800647

9. Homophobic Material

Candace Carlyon Unethical Lawyer, Fraud Alert! Shame on You
Unethical Attorneys at Shea and Carlyon
22

There is a rumor swirling thru Las Vegas that the reason Candace is such a man
hater is that she is not only very unattractive and grossly obese, she is a closet
Lesbian. This would explain her actions towards men that she tries to collect from.
http://www.ripoffreport.com/r/Candace-C-Carlyon/Las-Vegas-Nevada-89101/Candace-C-Carlyon-SheaCarlyon-Ltd-Candace-Carlyon-Candace-Carlyon-James-Patrick-S-588137

10. Offensive Material

Thelma Booker This black prostitute continues to spread STDs in
the Bay Area!
She offers her services to everyone in the Bay Area, blowjobs, taking it in the *s,
MAKE SURE YOU USE A CONDOM WHEN YOU BONE THIS OLD BLACK C*M!
http://www.ripoffreport.com/r/Thelma-Booker/San-Francisco-Select-StateProvince-94117/ThelmaBooker-This-black-prostitute-continues-to-spread-STDs-in-the-Bay-Area-San-Francis-1055468

11. Offensive Material

Thelma Hodnett Booker never shipped the children's book I bought
San Francisco California
Do not buy books or anything else from this black cunt and her son.
http://www.ripoffreport.com/r/Thelma-Hodnett-Booker/San-Francisco-California-94117/ThelmaHodnett-Booker-never-shipped-the-childrens-book-I-bought-San-Francisco-California-1076311

12. Offensive Material

KATIE BOSE HERPES, PENIS WARTS, BLACK PERSON F*CKER,
LYING C*NT, CHEATER, SLUT
She has every venereal disease known to man, and she loves f*cking dirty thug
black guys, especially black guys with chlamidia, gonorrea, and herpes
http://www.ripoffreport.com/r/KATIE-BOSE/New-York-New-York-10006/KATIE-BOSE-HERPESPENIS-WARTS-BLACK-PERSON-FCKER-LYING-CNT-CHEATER-SLUT-New-York-N-1051603

13. Offensive Material

Dr. Tiffany Jamison Over Charges By Race. If you are black you pay
less than if you are white or hispanic
RUN - DO - NOT - USE - THIS - KKK MEMBER - IN - BLACK - SKIN!
http://www.ripoffreport.com/r/Comfort-Dental-Lounge-Dr-Tiffany-Jamison/Norcross-Georgia/ComfortDental-Lounge-Dr-Tiffany-Jamison-Over-Charges-By-Race-If-you-are-black-you-1049496

14. Offensive Material about Transgender Individuals

23

Jenna Talackova Donald Trump Gloria Allred Miss Universe Contest
Pageant Transvestite Tranny Freak Gay Homosexual Lying
Cheating Stealing Misrepresenting Bait Switch Fraud
?? lol lol lol lol lol , It's no surprise men find "it" attractive, men also offered to "do"
Casey Anthony. They also won the right to marry each other in various states.
They're are often found with masses of Child P?N on their computers or showering
with little boys. It's obvious men will "do" a number of disgusting acts.
?? ? For his next trick, He'll Inject Kibbles and Bits then compete in the Westminster
Kennel Club
?? ?? Breaking News. Trump Just proposed !!!!!!! Good Luck finding a Wedding
Dress with a Jock strap
http://www.ripoffreport.com/r/Jenna-Talackova-Donald-Trump-Gloria-Allred-Miss-Universe-ContestPageant-Transvestite-Tranny-Freak-Gay-Homosexual-Lying-Cheating-Stealing-Misrepresenting-BaitSwitch-Fraud/internet/Jenna-Talackova-Donald-Trump-Gloria-Allred-Miss-Universe-Contest-PageantTransvestite-Tra-864406

15. Racist Material

Salvi L Bullicer Airwoman in the Philippine Air Force. Porn Queen.
slut tramp b*tch ho low motherf*cker hooker b*tch cheater porn
queen philippine air force GRO
Everything was going fine for some months but as like EVERY Filipina, she asked for
money.
http://www.ripoffreport.com/r/Salvi-L-Bullicer/internet/Salvi-L-Bullicer-Airwoman-in-the-PhilippineAir-Force-Porn-Queen-slut-tramp-btch-ho-lo-918585

16. Racist Material

Cornerstone law group orlando fl scam I was robbed blind by Laura
hammed from this law firm she is a scam be aware of this arabic
activist
she has no interest in her clients well being her biggest goals are to speak on behalf
of the arabic people which are the same ones that have plotted against our country
several times .She steal from her clients to use it towards the movement of the so
called young arabic democrats..Fucking joke-Rippoff
http://www.ripoffreport.com/r/Cornerstone-law-group-orlando-fl-scam/internet/Cornerstone-law-grouporlando-fl-scam-I-was-robbed-blind-by-Laura-hammed-from-this-law-fi-975971

LUARA HAMAMD ,CORNERSTONE I had same experience, i had
hired ms hammad , ms "arabic activist " young democrat
bullsh*t, i needed a lawyer not a f**king politician , she also
stole my money and left me for dead
i had hire her thiking she was a "lawyer" not a f**king politician or a arabic with
inspriration on changing the american mentality on dirty arabics
http://www.ripoffreport.com/r/LUARA-HAMAMD-CORNERSTONE/orlando-Florida-/LUARAHAMAMD-CORNERSTONE-I-had-same-experience-i-had-hired-ms-hammad-ms-arabic-acti-956668

24

17. Religious Discrimination/Racist Material – note that this ‘editorial’ was written by
RipoffReport.com

Rip-off Report *Editorial. Intelligence failures, Media Rip-off. Islam
will attack again. First to annoy, then to destroy
Islam lives by the Law of Retaliation preached in the Qu'uran
http://www.ripoffreport.com/r/Media/nationwide/Rip-off-Report-Editorial-Intelligence-failuresMedia-Rip-off-Islam-will-attack-again-6581

18. Offensive Material

Whitney Miller - 2012 Miss Texas United States Miss United States
liar fraud diva cunt bitch prostitute airhead slut skank alcoholic
drug abuser
She lives by the motto: T.O.L.O: tits out legs open.
She blows and sleeps her way to the top
Be warned, she does her best work on her back and on her knees
http://www.ripoffreport.com/r/whitney-miller-2012-miss-texas-united-states/austin-texas-/whitney-miller2012-miss-texas-united-states-miss-united-states-liar-fraud-diva-cunt-bit-947577

19. Offensive Material

Trooper Travis Ryans AKA A**hole, AKA c*ck sucker Aka dumba**
redneck mother f*cker Lied about the speed zone I was in.
There really isn't more to add to this story except that all cops suck big fat n*gger
d*cks.Trooper Travis Ryans is the biggest c*ck sucker on the force. Do us all a favor
and shoot yourself in the head.
http://www.ripoffreport.com/r/Trooper-Travis-Ryans/Cleveland-Tennessee-37321/Trooper-Travis-RyansAKA-Ahole-AKA-cck-sucker-Aka-dumba-redneck-mother-fcker-Lied-a-530077

20. Offensive Material

AMERICAN EXPRESS DISCRIMINATES DISCRIMINATION, RACIST,
SEXIST, NEFARIOUS , C**K SUCKERS, COMMUNISTS,
B**TARDS, B*TCHES
i WAS APPROVED TO ACCEPT ALL MASTER CARDS EXCEPT FROM THE
COMMUNIST D**K SUCKERS FROM AMERICAN EXPRESS
http://www.ripoffreport.com/r/AMERICAN-EXPRESS-DISCRIMINATES/PHOENIX-Arizona-850723773/AMERICAN-EXPRESS-DISCRIMINATES-DISCRIMINATION-RACIST-SEXIST-NEFARIOUSCK-SUCKERS-1036564

21. Racist Material

SICK, TWISTED, PEDOPHILE, RAPIST, MURDERER, LYING,
THIEVING, CONNIVING SAUDI FAMILY, CHILD SEX
TRAFFICKERS
25

The entire Saudi Royal Family are sick, twisted, rapists, murderers, pedophiles, child
sex traffickers, and kaffirs, who pretent to be God-fearing Muslims but are instead
heavy drinkers and coke-heads,
http://www.ripoffreport.com/r/Saud-Bin-Abdulaziz-Bin-Nasir-al-Saud/Marylebone-London-SelectStateProvince-W1J-5DZ/Saud-Bin-Abdulaziz-Bin-Nasir-al-Saud-AKA-Prince-Bandar-SICK-TWISTEDPEDOPHILE-RAPIST-M-656075

22. Racist Material

YORAM NACHIMOVSKY, ESQ. HOOKNOSED BASTID ROBBING
FROM ISRAELI CLIENTS, BAD IMMIGRATION LAWYER,
INCOMPETENT, FALSE BILLING, HORRIBLE EMPLOYER,
CHEAP AND STUPID
He is the worst Immigration Attorney and Boss and abuses his staff because he
thinks he is the "Chosen People."
http://www.ripoffreport.com/r/YORAM-NACHIMOVSKY-ESQ/NEW-YORK-New-York10007/YORAM-NACHIMOVSKY-ESQ-HOOKNOSED-BASTID-ROBBING-FROM-ISRAELICLIENTS-BAD-IMMIGRATION-LAW-748317

23. Racist Material

SHAHLA KHAN ATTORNEY Shahla bin Laden CON-ARTIST,
FRAUDULENT POLITICAL ASYLUM CASES, TERRORIST
SYMPATHIZER AND ENABLER, CASH PAYMENTS ONLY,
ISLAMIC FUNDAMENTALIST
How this open and obvious terrorist lawyer gets to practice in broad daylight in a
major US city is beyond comprehension. All that Homeland Security needs to do to
catch every single Islamic fundamentalist terrorist hiding out in the United States is
eavesdrop on her client phonecalls and emails, or post an agent at the front door to
her "law office." They can pick up each and every single person visiting there and do
a background check on her clients - pretty much all of them will be terrorist matches
http://www.ripoffreport.com/r/SHAHLA-KHAN-ATTORNEY/New-York-New-York-10018/SHAHLAKHAN-ATTORNEY-Shahla-bin-Laden-CON-ARTIST-FRAUDULENT-POLITICAL-ASYLUM-CASESTERRO-728412

24. Denial of the Holocaust

realzionistnews.com/ Milton Kapner aka Brother Nathanael Kapner
Milton Kapner ,Brother Nathanael Kapner Anti-semite Scumbag,
J** Hater, Nazi sympathizer, Communist Party Member
,sometimes progressive party member,
BRO NATHANIEL IS ONLY SPEAKING THE TRUTH

26

BUZZWORD -- anti-semitic -- BUZZWORD, USUALLY USED TO DESCRIBE
SOMEONE WHO SPEAKS THE TRUTH ABOUT JEWS. SUCH AS THEIR
FOUNDING OF COMMUNISM (http://ow.ly/eRYm7) AND THEIR ENGINEERING OF
9/11 (http://tiny.cc/43xuhw). THE PREPONDERANCE OF THE EVIDENCE, NOT TO
MENTION JEWS' OWN ADMISSIONS, CONVICTS THEM OF THESE EVENTS.
JEWS TRY TO COMPARE THIS TO THE SUPPOSED JEWISH HOLOCAUST
COMMITTED BY HITLER. http://www.ripoffreport.com/r/httpwwwrealzionistnewscom-akaMilton-Kapner-aka-Brother-Nathanael-Kapner/internet/realzionistnewscom-Milton-Kapner-akaBrother-Nathanael-Kapner-Milton-Kapner-Brother-N-622824

25. Offensive Material

Melinda Haag U.S. Attorney for the Northern District of California
Melinda Haag NAZI C*NT!
This woman is flat out a low life piece of sh*t.
DROP DEAD your f*cking WHORE!!!!!
http://www.ripoffreport.com/r/Melinda-Haag/San-Francisco-California-94102/Melinda-Haag-USAttorney-for-the-Northern-District-of-California-Melinda-Haag-NAZI-CNT-1004178

26. Material Identifying Children

Sarah Flauta Sarah Megan Flauta thief and dirty slut named sarah
flauta Louisville, Colorado
she also has two kids named sabriel flauta and kimiko flauta who she uses in her
scams to get money
Sabriel Elizabeth Flauta DOB: January 26, 2006 SSN:
George Henry Flauta, III DOB: August 05, 1982 SSN:
Kimiko Raelynn Flauta DOB: January 20, 2009 SSN:
Sarah Megan Grodsky DOB: August 29, 1986 SSN:
Known address 1324 Lambert Circle; Lafayette, CO 80026
http://www.ripoffreport.com/r/Sarah-Flauta/Louisville-Colorado-80027/Sarah-Flauta-Sarah-MeganFlauta-thief-and-dirty-slut-named-sarah-flauta-Louisville-Colora-816887

Sarah Flauta Sarah Megan Flauta Psychopathic tendencies/Capable
of Murder Lafayette , Colorado
Has two daughters who both appear to be mentally ill due to Sarah's drug addictions.
The oldest Sabriel Elizabeth Flauta and Kimiko Raelynn Flauta .
http://www.ripoffreport.com/r/Sarah-Flauta/Lafayette-Colorado-80026/Sarah-Flauta-Sarah-MeganFlauta-Psychopathic-tendenciesCapable-of-Murder-Lafayette-Colo-859804

27

Sarah Ari Flauta Sarah Flauta Apartment Renting Scam Lafayette,
Colorado
I realized I inserted the wrong date of birth for my last update. Here is the correct
one.
Kimiko Raelynn Flauta (3)
January 20, 2009
Here is a picture of the two children in question who are used in this scam:
Sabriel Elizabeth Flauta (6) January 26, 2006
Kimiko Raelynn Flauta (3) January 20, 2006
http://www.dailycamera.com/louisville-news/ci_20934731/louisville-public-librarycloses-early-this-afternoon
http://www.ripoffreport.com/r/Sarah-Ari-Flauta/Lafayette-Colorado-80026/Sarah-Ari-Flauta-SarahFlauta-Apartment-Renting-Scam-Lafayette-Colorado-907861

27. Offensive Material about Abducted Children
Elizabeth (not) Smart Jaycee Dugard Steven Stayer ........ Erica Pratt Victims or
Idiots Shamelessly Profiting from their "Relationships" with Sex Offenders
Jaycee, 11 was "held" eighteen years . I have to blame the victim
How dumb is she?
Lol, The boys do it too...Steven Stayner (google it) abducted at seven, held" until
fourteen
None of these idiots have stockholm syndrome. Its something much worst. Elizabeth,
Jaycee and Steven conveniently forgot their families and would have lived with and
raised families with perverts forever.
http://www.ripoffreport.com/r/Elizabeth-not-Smart-Jaycee-Dugard-Steven-Stayer-EricaPratt/internet/Elizabeth-not-Smart-Jaycee-Dugard-Steven-Stayer-Erica-Pratt-Victims-or-Idiots-737411

28. Racist Material

Jade Malay | crooked chiropractor making false claims | false
advertising
To date, the crooked chinky chiropractor was forced to refund the money owed to the
patient and, on top of that, was fined an amount of $1500.00 for false and deceptive
advertising while engaging in the practice of chiropractic.
Why is it always the damn fresh-off-the-boat doctors who are out to scam the public?
28

Definitely avoid this Chinatown b*tch and go elsewhere for better service at a
cheaper price.
http://www.ripoffreport.com/r/jade-malay/frisco-texas-75035/jade-malay-crooked-chiropractor-makingfalse-claims-false-advertising-frisco-texas-1064567

29. Offensive Material about Minors

Shane Andrew Wooledge Sexually and physically ABUSIVE
teenager- BEWARE!! Natural Bridge New York
This 14yr old goes to Carthage Middle School in Carthage, NY. He has physically
abused is adoptive parents on many occasions. Now he has migrated to sexually
molesting young boys under the age of 4 and possibly a baby girl. But he's not the
only sibling with this "sickness".
His half sister Alyssa Wooledge who is also adopted, she is now 11. At the age of 9
or 10 molested a little girl of 5yrs of age
http://www.ripoffreport.com/r/Shane-Andrew-Wooledge/Natural-Bridge-New-York-13665/ShaneAndrew-Wooledge-Sexually-and-physically-ABUSIVE-teenager-BEWARE-Natural-Bridge-Ne-178246

30. Offensive Material

Dukes Financial Service - Mike Kruzel is known as a Rapest and is
employeed by Duke Financial Services
I had no idea he had just come out of a fucked up relationship with some white cunt
who is now married with a kid and still communicates with him. For all the time I
knew him he never stopped talking about this bitch.
http://www.ripoffreport.com/r/Dukes-Financial-Service-Employees-Rapest-MikeKruzel/Santa-MonicaCalifornia-90401/Dukes-Financial-Service-Mike-Kruzel-is-known-as-a-Rapest-and-is-employeed-byDuke-Finan-1061370

31. Offensive Material

Planet Fatness Fat Heaven, Fat people, fat feel good about being
fat, pathetic gym, hilarious Fat people eat pizza and feel good about
being fat. Judment free zone in other words its ok you are fat ugly
disgusting that no one will touch you
Even a fat 70-80 year old cunt that would come here would constantly hate and engage other
memeber in conversation untill I cursed her the f*** out. I have never seen more pathetic fat ugly
people than those who come here at the gym at night. Staff are a bunch of c**** except for few.
I have never seen so much jealousy and hate in my life and that is why I greatly despize the fat f****.
Oh god the fat ugly memebers really really disgusted me hateful fat motherf****

RipoffReport.com also publishes offensive and potentially defamatory material about
celebrities and public figures and regularly contravenes intellectual property laws. This is an
example of the display of a registered trademark on RipoffReport.com.
29

These ‘reports’ appear to contain copyrighted photographs:

30

This project identified more than 100 Australia, US based and global businesses and large
companies that currently (and since 2011) purchased paid advertising space through Google
and other media companies on RipoffReport.com – including on the webpages that contain
the offensive, false, defamatory and material and those which harm children. The full list is
contained in attachments 2 and 5. This list includes but is not limited to the following:

Airlines (Emirates, Air New Zealand, British Airways, Jet Star, Tiger Airways,
Singapore Airlines etc);

Vehicle Manufacturers (Chrysler, Holden, Alfa Romeo, Nissan, and Toyota etc);

Australian and Global Banks (ANZ, Commonwealth, Citibank NAB etc);

Australian Telecommunication Companies (Optus, Telstra, Foxtel, Internode,
NBNCo, Virgin etc);

Australian Federal and State Governments and Organisations (ABC, University of
New England, University of Sydney etc):

Travel Companies (Jetset Travel, Somerset Travel Insurance etc);

Health and Insurance Companies (Medibank, Southern Cross, etc);

Financial Institutions (Australian Super, Sage Business etc);

Arts Related Businesses (Opera Australia, Unearth Talent etc);

Large Retailers (David Jones, Coles, Brother, Officeworks, Kmart, etc);

RipoffReport.com and Google
1.

RipoffReport.com is Dependant on Google

RipoffReport.com is dependent on Google and the website admits this fact. In August 2011
Google reinstated after the website after it ‘accidently’ removed itself from the Google
SERPs:38

38

See:

http://searchengineland.com/ripoff-report-not-banned-but-removes-itself-

from-googles-index-89000

31

In this post the RipoffReport.com editor, Ed Magedson, referred to the extent that the website
relied on Google ‘to survive’ (and hence to obtain revenue):

While it is easy to understand Mr Magedson’s distress at losing his ‘cash cow’ because it was
‘accidently’ removed from the Google index, it is nothing compared to the many people who
lose their reputations, livelihoods and even lives due to the RipoffReport.com business model
of ‘cyberbullying for profit’.
2.

Google Profits from Advertisements on RipoffReport.com

This video demonstrates that destroying the competition is good for Google. 39 The website
carries two types of advertisements: Those that are placed on the webpages by Google and
other media aggregators and advertisements placed on the website by companies that pay
RipoffReport.com directly. The website ‘editor’ and ‘founder’, Ed Magedson, recently stated
in an interview published in Forbes Magazine that a substantial part of the website revenue is
derived from advertising: 40

39

Video link: http://www.youtube.com/watch?v=tMTCCT_NtBk

40

Adam Tanner, Love It Or Hate It, RipoffReport.com Is In Expansion Mode, published May 9th
2013
http://www.forbes.com/sites/adamtanner/2013/05/09/love-it-or-hate-it-ripoffreport-is-inexpansion-mode/ (accessed July 30th 2013)

32

RipoffReport.com could be earning in excess of USD$190,000 a month from advertising:

41

According to a court deposition from Magedson, Google advertisements have been placed on
the website since at least 2004.42

The mode of delivery of the Google advertisements on RipoffReport.com has since altered
and in fact, through the company Xcentric Ventures LLC, the website does now contract with
various companies to directly place advertisements on its webpages. Although I am unaware
of the precise nature of the contractual relationships between RipoffReport.com and
advertisers and advertiser platforms, an historic analysis of the webpages shows that at least
41

http://www.reputationsquawkbox.com/complaint-sites-who-what-why/

42

In 2004, the RipoffReport.com editor, Ed Magedson stated in a court deposition that he
contracted with a third party to sell Google advertisements on the website. The deposition can be
downloaded from:
http://docs.justia.com/cases/federal/district-courts/florida/flmdce/2:2004cv00047/4382/58/1.html

33

from late in 2011 (when I started documenting the ads), Google advertising has been a
substantial and visible presence. Initially, Google advertised though its AdSense program 43.
More recently, advertisements have been placed on the website through the Google owned
company ‘Doubleclick’.44
On iPad:

On iPhone

43

See these links for a description of the Google AdSense program:
https://en.wikipedia.org/wiki/AdSense
https://accounts.google.com/ServiceLogin?
service=adsense&rm=hide&nui=15&alwf=true&ltmpl=adsense&passive=true&continue=https://
www.google.com/adsense/gaiaauth2?hl
%3Den_GB&followup=https://www.google.com/adsense/gaiaauth2?hl%3Den_GB&hl=en_GB

44

See these links for information on Doubleclick:
http://en.wikipedia.org/wiki/DoubleClick
http://www.google.com.au/doubleclick/
https://www.google.com/intl/en_US/dfp/info/welcome.html
https://accounts.google.com/ServiceLogin?
passive=true&service=dfa&cd=_PDFA6N&continue=http%3a%2f
%2fadvertisers.doubleclick.net%2fdefault.aspx&updateurl=http%3a%2f
%2fadvertisers.doubleclick.net%2fupdateToGoogleAccount.aspx
http://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-webmonitoring
http://www.crunchbase.com/company/doubleclick
http://doubleclickadvertisers.blogspot.com.au/2013/06/thinkdoubleclick-connecting-digital.html
http://google-au.blogspot.com.au/2010/12/doubleclick-ad-exchange-growing-display.html

34

a).

Examples of screenshots showing Google advertisements on website search on
RipoffReport.com for ‘Whitney Miller’ (Miss Texas and Miss United States 2012)45

In the following screenshots the advertisements for the Commonwealth Bank, Nissan
Cars Air New Zealand, Foxtel and Emirates Airlines are all placed on the webpage by
Google.

The advertisements to the right of the screen (for ‘More Tactical’ and the businesses
‘verified’ by RipoffReport.com) are placed on the webpages through independent
contractual arrangements with the website.

45

The report is here: http://www.ripoffreport.com/r/whitney-miller-2012-miss-texas-unitedstates/austin-texas-/whitney-miller-2012-miss-texas-united-states-miss-united-states-liar-frauddiva-cunt-bit-947577

35

b).

46

Examples of Google and RipoffReport.com advertisements on a webpage containing
an extremely offensive ‘report’ about Ms Melinda Haag, US Attorney for the Northern
District of California46

In this screenshot the advertisements for the Holden Cars and Emirates Airlines are all
placed on the webpage by Google

The advertisements for on the right hand side (Legal Centre, the RipoffReport.com
‘verified’ companies and ‘Goldline’ Oxyfresh appear on all webpages and have
separate advertising agreements with RipoffReport.com.

The ‘report’ is here: http://www.ripoffreport.com/r/Melinda-Haag/San-FranciscoCalifornia-94102/Melinda-Haag-US-Attorney-for-the-Northern-District-of-California-MelindaHaag-NAZI-CNT-1004178

36

37

3.

RipoffReport.com Violates Google’s Webmaster Guidelines

RipoffReport.com boasts that it has over a million and a half ‘reports’:

47

Yet, it appears that this tally of ‘reports’ seems to have somehow doubled in the past three
months. Google’s lawyers stated in late 2012 (to my lawyers) that the website had (more
than) 700,000 ‘reports’. Moreover, Recently Forbes noted:
The site’s ability to land prominently in searches gives a special sting to its more
than three quarters of a million reports. RipoffReport.com comes up second in
searches for ACM Records.48
This rather large discrepancy may be due to the duplication of many of the ‘reports’.
RipoffReport.com recently re-calibrated its index. I am not a SEO technician. However, from
my limited knowledge of the operation of the Google algorithm it appears that
RipoffReport.com found yet another method to artificially inflate the number of reports and
47

48

The number of ‘reports’ that are purportedly filed on RipoffReport.com is displayed on the
front page of the website: http://www.ripoffreport.com/
Tanner ibid

38

comments and hence gain more links by listing comments on some reports multiple times and
creating multiple links for each report. For example, RipoffReport.com has now created more
than 300 links to my name from six’ reports’ on the website:

Google loves links and they are a significant ranking factor in the Google algorithm. It would
take an expert to confirm or refute whether this contravenes Google’s webmaster guidelines
but it is difficult to understand why Google allows this ‘spam’. Bing and Yahoo do not index
all of the links. These search engines removed all the links connected to my name upon
notification. However, they have since been re-indexed because RipoffReport.com altered all
of its URLs.
4.

Google has Investigated RipoffReport.com

The issue of Google’s ‘favouritism’ and the issue of its violation of Google’s webmaster
guidelines has been a much speculated question in the SEO community for several years. 49 In
2008, Matt Cutts, the public face of Google, stated that he investigated RipoffReport.com and
found that it did not violate these guidelines, and would only remove it ordered by a court:50

49

See these articles by well known SEO experts:
http://www.97thfloor.com/blog/public-spam-report-google-your-honeymoon-with-rip-off-reporthas-to-stop/
http://moz.com/blog/chris-bennet-on-rip-off-report
http://www.seroundtable.com/archives/021821.htmlhttp://searchenginewatch.com/article/2064244
/Extortion-SEO-Sanctioned-by-Google
http://www.distilled.net/blog/reputation/online-shake-downs-help-persuade-google-to-banripoffreport/
http://moz.com/blog/the-anatomy-of-a-ripoff-report-lawsuit

50

This is the link to the post on Cutts’ blog. http://www.mattcutts.com/blog/remove-pagefrom-google/The ‘PubCon’ reference is to the annual media and optimization conference
http://www.pubcon.com/

39

Recently a court in India DID invoke a court order and the entire website has been blocked
by ISPs in that country.51
Google does act as the ‘truth police’- when it suits them and as long as they don’t lose too
much advertising revenue. Soon after my blog went online Google removed or demoted it in
the SERPs for my name. It was magically reinstated overnight after I publically complained
on a blog in which Cutts was participating in a discussion. 52 I doubt whether Cutts would
have bothered to order the reinstatement of my blog if I was not engaged in litigation against
Google.
The case of the website Encyclopaedia Dramatica is a further example of Google reacting to
negative publicity. This website publishes extremely sick racist material and material urging
young males to engage in violence and sexual acts against women and young girls. An
example list of URLs is to these webpages containing extremely graphic and offensive
material is provided in the endnote.53 In 2010, acting on a notification from the Australian
51

See:
http://articles.timesofindia.indiatimes.com/2013-07-29/internet/40871637_1_ispswebsite-court-order and http://www.medianama.com/2013/07/223-ripoffreport-block-india/

52

The documents on the removal of my blog from the google index can be downloaded here:
https://www.adrive.com/public/AXtMah/My blog removed from the google index.zip

53

Some sample of offensive material on the website Encyclopedia Dramatica:
https://encyclopediadramatica.es/Aboriginal
https://encyclopediadramatica.es/Holocaust
https://encyclopediadramatica.es/12_year_old_girls
https://encyclopediadramatica.es/Lesbian
https://encyclopediadramatica.es/Gay_Rape
https://encyclopediadramatica.es/16_year_old_girls
https://encyclopediadramatica.es/Arabs

40

Human Rights Commission (AHRC)54, Google removed the link to racist material published
about our Aboriginal people on the website Encyclopedia Dramatica.55 When the publicity
abated Google simply returned to its practice of publishing the offensive material and by
2011 the website was back on Google.56 Bing and Yahoo have blocked the website entirely
but Google continues to publish it. The number of views by the target audience (18-24 year
old males) is published at the bottom of each webpage. Note that I (and others) have
complained about this material to the AHRC and ACMA without success.
5.

RipoffReport.com Protects Google’s Reputation

RipoffReport.com has a long history of ratification and support from Google and indeed, it
appears that this is a reciprocal arrangement. Should Google or its owners and/or employees
inadvertently end up in a ‘report’ it seems that removal is free and expedited. Consider these
examples:
a).

In 2008 in RipoffReport.com changed the name of the Google founders on a ‘report’
about Sergey Brin that associated him with inappropriate behaviour towards a minor.
The name was altered to Sonney Bonoi and the alteration was identified in this post
by a critic of RipoffReport.com.57 Moreover, in 2010 the lawyer representing
https://encyclopediadramatica.es/Jews
https://encyclopediadramatica.es/Thailand
https://encyclopediadramatica.es/Chinese
https://encyclopediadramatica.es/Misogyny
https://encyclopediadramatica.es/Slut
https://encyclopediadramatica.es/Jailbait
https://encyclopediadramatica.es/Downs_syndrome
https://encyclopediadramatica.es/Nigger

54

The Chilling Effects Notification (dated January 12th 2010) from the AHRC is here :
http://www.chillingeffects.org/notice.cgi?sID=17460

55

Initially Google only removed the link from the www.google.com.au domain but after further
publicity removed the link on all Google domains. See:
http://www.smh.com.au/technology/technology-news/google-agrees-to-take-down-racist-site20100115-maxd.html
http://www.smh.com.au/technology/technology-news/google-agrees-to-take-down-racist-site20100115-maxd.html

56

57

See my video: http://www.youtube.com/watch?v=X2qk0PWz3gs
This is the ‘report’ about Sergey Brin after the name was altered:
http://www.ripoffreport.com/r/Soney-Bonoi/Santa-Monica-California-90210/Soney-Bonoi-ripoffSanta-Monica-California-144627.

41

RipoffReport.com admitted that Ed Magedson changed the name from ‘Sergy Brin’ to
‘Soney Bonoi’:58

b).

RipoffReport.com

placed

‘disclaimers’

on

‘reports’

about

the

company

Googlemoneytree that stated it has ‘nothing to do with Google search engine’. Such
disclaimers are usually only available by paying RipoffReport.com. This is an
example from 2009.59

This is a recent example (published in August 2013):60

This is the article that identified the original ‘report’:
http://www.97thfloor.com/blog/public-spam-report-google-your-honeymoon-with-rip-off-reporthas-to-stop/.
58

The document can be found at: http://docs.justia.com/cases/federal/districtcourts/california/cacdce/2:2010cv01360/465955/125/7.pdf

59

See the reports in this link: http://www.ripoffreport.com/reports/search/googlemoneytree

60

http://www.ripoffreport.com/r/google-maps-gurus/melbourne-/google-maps-gurus-gmgscam-stole-ripoff-complaint-melbourne-australia-notice-1072848

42

c).

The name of the Google policy counsel Will De Vries was ‘redacted’ from a ‘report’
stating that he was a child molester within days of its identification by a SEO writer.
This is the redacted ‘’report’ headline.

This screenshot shows that RipoffReport.com had neglected to remove his name from the
URL (although they rectified this after publicity about this ‘report’).

This screenshot shows a comment from RipoffReport.com.

RipoffReport.com does not provide such prompt service to the hundreds of others wrongly
named as sex offenders and paedophiles (pedophiles) on the website, unless they pay a fee of
around $10,000.
6.

RipoffReport.com Content Violates Google’s Advertising Policies

As demonstrated in the video, Google Blocks RipOffReport.com for having "Unacceptable
Business Practices”, related keywords cannot be used with any AdWords campaign
because, according to Google, the website has ‘unacceptable business practices’. 61 I
61

Rexxfield Law Centre, http://www.youtube.com/watch?v=V8j5TrVsCas (accessed August
1st 2013).

43

replicated the process used by Michael Roberts on my own Google account and achieved
the same result – a notification of unacceptable business practices associated with that
website.
Google stated that the RipoffReport.com business model is ‘unacceptable’ yet it puts
advertisements on all of these webpages and shares the advertising revenue with the company
that owns the website, Xcentric Ventures LLC. So the question is asked, does this mean
Google considers websites that have ‘unacceptable business practices’ are ‘usefull’ to its
users?

It is unclear why Google and the companies that advertise on these webpages consider that
profiting from the destruction of individuals and small business reputations and the global
victimisation of children and teenagers is necessary to their profit margin. Surely Google
earns enough annual revenue from advertising. These profits, by the way, comprise 97% of
Google’s annual revenue and total around USD$40 billion.62
This is by no means the first example of Google profiting from advertising on websites that
are deleterious to users. Google has a history of ‘profits before people’. Between 2003 and

62

Google financial Tables are here: http://investor.google.com/financial/tables.html

44

2010, and before Google was finally caught in a ‘sting set up by the Rhode Island
Department of Justice, Google banked around USD$500 million dollars from selling
advertising to illegal pharmaceutical drugs.63 Moreover, as this non-prosecution agreement
signed by Google demonstrates, it is clear that the company knew it was selling and profiting
from advertising from illegal controlled and non-controlled prescription drugs.64

63

See for example, http://www.wired.com/threatlevel/2013/05/google-pharma-whitakersting/all/ and http://searchengineland.com/wired-revisits-story-of-federal-sting-500m-penaltyover-googles-pharmacy-ads-159543

64

This is the link to the agreement:
http://www.justice.gov/usao/ri/news/2011/august2011/Google%20Agreement.pdf

45

During this period pharmaceutical drugs were responsible for 60% of drug-related mortality
and in the United States and this was a three-fold increase from 1999.65
Despite this agreement according to the National Association of Attorneys General, in 2013
Google is ‘at it again’ (profiting from advertising for controlled substances). 66 Commentator
Scott Cleland has presented evidence that strongly indicates that Google broadly and
repeatedly violated the main going-forward remediation requirement in its agreement to have
a “comprehensive compliance and ethics program, and policies, procedures and
technological tools designed to detect and prevent violations of these laws and to ensure
compliance with internal Company policies and procedures. 67
Given the above, it is not surprising that Google places advertisements on websites that
publish material that violate its advertising content policies.
Google’s Content Policies
Google has content policies for all of its products and they all include clause about hate
speech and harassment. Consider the following:

65

Statistics are available on these links :
http://www.cdc.gov/homeandrecreationalsafety/rxbrief/
http://articles.mercola.com/sites/articles/archive/2011/10/26/prescription-drugs-number-onecause-preventable-death-in-us.aspx,
http://www.cdc.gov/media/releases/2013/p0220_drug_overdose_deaths.html

66

See:
pharmacies/2396439/

http://www.usatoday.com/story/money/2013/06/06/google-illegal-online-

http://searchengineland.com/state-ags-google-still-allows-profits-from-illegal-drug-ads-162261
http://www.telegraph.co.uk/technology/google/10156683/Google-under-pressure-to-stop-illegaldrug-ads.html
http://www.huffingtonpost.com/sue-scheff/online-pharmacies-and-tee_b_3450859.html
67

http://www.precursorblog.com/?q=content/evidence-google-violated-dojs-criminal-nonprosecution-agreement-part-27-google-unaccountability-series

46

Google’s Platform Products68

Google’s AdSense69

68

See: https://support.google.com/platformspolicy/answer/3013851?rd=

69

See:
https://support.google.com/adsense/answer/1348688?
hl=en#Content_that_advocates_against_an_individual_group_or_organization

47

48

There are many statements advocating violence and harassment on the website
RipoffReport.com. Sites cannot contain hate/anti content targeted against any group or
individual. Consider this statement:70

According to Google, advertising may not be placed on websites that ‘advocate violence
against any individual, group or organization (protected or unprotected)’ yet statwements
such as this are regularly published on RipoffReport.com.71

Google states that it investigates and takes action against websites that fail to comply with its
policies.

70

The ‘report’ can be found at this link: http://www.ripoffreport.com/r/Saud-Bin-AbdulazizBin-Nasir-al-Saud/Marylebone-London-Select-StateProvince-W1J-5DZ/Saud-Bin-AbdulazizBin-Nasir-al-Saud-AKA-Prince-Bandar-SICK-TWISTED-PEDOPHILE-RAPIST-M-656075

71

This is the link to the ‘report: http://www.ripoffreport.com/r/Continental-vanlines/Pompano-beach-Florida-33064/Continental-van-lines-Scam-liars-fraud-Scam-fraud-bsliars-I-am-going-to-shoot-them-865203

49

Yet, although Google provides a report feature, I did not receive a reply to my notifications
about offensive and racist material on RipoffReport.com. The material remains on the website
and, as demonstrated in the screenshots is covered in Google adverts.
7.

RipoffReport.com Violates Google’s Copyright Policy

Google has various statements on copyright. For example, it states in its AdSense program
policies:72

RipoffReport.com claims a copyright on all its ‘reports’. Many of these contain images of
registered trademarks and copyrighted photographs.

Websites that copy RipoffReport.com’s ‘appalling’ business model often try to boost their
Google rank by copying the URLs. Google reported it removed 89,623 URLs from it index
in response to removal requests from RipoffReport.com between December 2011 and August
2013.73 Many of these URLs contained the names of companies with registered trademarks
but only the requested URL was removed, not the RipoffReport.com links:

72
73

See this link: https://support.google.com/adsense/answer/48182?hl=en
Google Transparency Report on RipoffReport.com removal requests:
https://www.google.com/transparencyreport/removals/copyright/reporters/213/Ripoff-Report/
https://www.google.com/transparencyreport/removals/copyright/reporters/5629/XcentricVentures-LLC/

50

Google and RipoffReport.com: Cyberbullying for Profit

Google and RipoffReport.com Destroy Livelihoods
Despite the large discrepancy in the number of filed ‘reports’, RipoffReport.com is a popular
website on Google. According to Forbes Magazine:74

Unlike other legitimate ‘scam’ reporting websites (such as those operated by governments),
the website has become a haven for cyberbullies, business competitors, sycophants, vengefull
ex-partners and anyone looking for an audience for a gripe or a way to destroy a person and
their family. Consider this title on a report about a woman who in a designer’s company:

Karyna Sinkevich of Kenneth Cole Productions New York Russian
Prostitute Russian Whore, Corporate Slut, Cold Hearted Bitch,
HIV Positive, Herpes Ridden Skank
74

Tanner ibid

51

This report appears to be posted by a person with whom she had an argument rather than a
‘ripoff’. Yet this ‘description’ appears at the top of a Google search for her name. A report on
pre-employment screening on the internet noted that over half of applicants were not hired as
a result of information found on a search engine. 75 Small businesses have few products and
rely on their reputation. Individuals only have their name. Both Google and
RipoffReport.com refer to the importance of a personal and/or business ‘reputation’ on the
internet.
RipoffReport.com states: 76

According to Google:77

As noted by this comment on a ‘report’ potential businesses partners and employers can and
do take notice of Google SERPs and the false material published on RipoffReport.com.
Consider these two of the many comments posted on the ‘reports’ on the website:78

75

Michael Jones, Adam Schuckman, Kelly Watson, The Ethics of Pre-Employment Screening
Through the Use of the Internet. http://www.ethicapublishing.com/ethical/3CH4.pdf (accessed May
5th 2011).

76

http://www.ripoffreport.com/CorporateAdvocacyProgram/Why-CorporateAdvocacy.aspx

77

https://support.google.com/accounts/answer/1228138?hl=en

78

http://www.ripoffreport.com/r/Aurielle-Perlmann/West-Hollywood-California90046/Aurielle-Perlmann-Drug-Dealer-Scammer-Liar-Thief-West-Hollywood-California-587718
http://www.ripoffreport.com/r/Mary-E-Norcross/Mifflinburg-Pennsylvania-17844/Mary-ENorcross-stalker-and-sociopath-cyberbully-pathological-liar-slanderer-abuser-1057739

52

53

Google is fond of arguing that they are ‘not the internet’ but in Australia almost 97% of
searches are conducted on Google.79 In the in the USA this figure is 67% or twice and many
searches than are conducted on Yahoo! and Bing combined.

80

Conversely, a person’s name

appears in the Google SERPs couched in terms such as ‘ripoff’, ‘fraud’, ‘pedophile’ act as
headlines like those found on the front page of the publications from the ‘gutter press’. The
damage inflicted by RipoffReport.com and Google on people’s lives is articulated in a
petition to remove the website from Google. Many of the comments accompanying the 610
signatures reflect the damage (see attachment 4). 81
In some cases a campaign of search engine optimisation (SEO) is successfully used to bury
the material in the Google search results. Because the Google algorithm places such a high
value on these websites, such a campaign is labour intensive and expensive. Many large
companies can afford to employ a SEO company. Moreover, large companies have products
that can be used to create ‘content’ to underpin a SEO campaign. However, these SEO
campaigns are largely unsucessfull for many small businesses and ineffective for individuals.
Recently, in an attempt to remain at the top of the Google SERPs, RipoffReport.com recalibrated its URLs. Many small businesses that had at least managed to get the false material
off the first page of the Google search results by paying for SEO services found that the links
were back at the top of Google.
Google and RipoffReport.com Abuse Children
RipoffReport.com publishes identifying details such as names, location, birth details and
photographs of minors, teenagers and young adults in ‘reports’ containing accusations of the
most heinous crimes such as child molestation and rape. The list of URLs in attachment 1
and the screenshots of advertisements on RipoffReport.com contain some examples of the
substantial evidence that RipoffReport.com publishes material about children and teenagers.82

79

This data is from 2010 data but the figures have not varied very much since it was published:
http://press.experian.com/Australia/Press-Release/google-reigns-supreme-for-australians-in-theland-of-search.aspx

80

See http://searchengineland.com/comscore-january-2013-search-rankings-148478

81

This is the link to the petition: http://www.gopetition.com.au/petitions/remove-rip-offreport-from-google/signatures.html

82

Screenshots of Google advertisements on webpages that identify children and teenagers can
be downloaded from this URL: https://www.adrive.com/public/6nKQbz/Children & teenagers July
August 10 2013.zip

54

Moreover, these details along with criminal accusations directed at the minors or their parents
are published at or near the Google SERPs. This is cyberbullying and child abuse.
Clearly, the sexual exploitation of children and distribution and possession of ‘child porn’ is
abuse but is it limited to these acts? According to the US Centers for Disease Control and
Prevention (CDC),83 child maltreatment as any act or series of acts of commission or
omission by a parent or other caregiver which results in harm, potential for harm, or threat of
harm to a child.84 Subjecting any child to physical or emotional danger fits this definition of
child abuse. Consider the following screenshots of webpages on RipoffReport.com:

85

These snippets appear at the top of page 1 for a Google search for the child’s name:

83

Centers for Disease Control and Prevention: http://www.cdc.gov/

84

The CDC defines four types of abuse, physical, sexual, emotional and neglect:
http://www.cdc.gov/violenceprevention/childmaltreatment/index.html

85

http://www.ripoffreport.com/r/Shane-Andrew-Wooledge/Natural-Bridge-New-York13665/Shane-Andrew-Wooledge-Sexually-and-physically-ABUSIVE-teenager-BEWARENatural-Bridge-Ne-178246

55

86

These snippets appear at the top of a Google search for the parent’s name:

This snippet appears at the top of a Google search for the names of the parent and his son:
86

http://www.ripoffreport.com/r/Adam-Daffner/internet/Adam-Daffner-Adam-V-Daffnercon-man-cheats-on-wife-beats-his-kids-drug-addict-Interne-945001

56

87

These snippets appear at the top of a Google search for the name of the teenager and his
school:

87

http://www.ripoffreport.com/r/everglades-high-school/miramar-floridaflorida-/everglades-high-school-students-from-miramar-and-pembroke-pines-christopherblanchard-use-940734

57

88

These snippets appear at the top of page 1 of a Google search for Paula Dawkins Thompson
California:

88

http://www.ripoffreport.com/r/Paula-Dawkins-Thompson/Santa-Clarita-California91355/Paula-Dawkins-Thompson-Paula-Thompson-she-is-a-squat-lady-is-her-50s-with-twominor-child-1001757

58

Further samples of other ‘reports’ that identify children:

89

90

89

http://www.ripoffreport.com/r/Elizabeth-not-Smart-Jaycee-Dugard-Steven-StayerErica-Pratt/internet/Elizabeth-not-Smart-Jaycee-Dugard-Steven-Stayer-Erica-Pratt-Victims-orIdiots-737411

90

http://www.ripoffreport.com/r/Katherine-M-StollerGregory-StollerJanet-MAinsworth/Beaverton-Oregon-97008/Katherine-M-StollerGregory-StollerJanet-M-AinsworthKatherine-M-Stoller-Gregory-Stoller-987486

59

91

92

91

http://www.ripoffreport.com/r/Angelica-Michelle-Hamilton/Spokane-Washington99202/Angelica-Michelle-Hamilton-Insurance-Fraud-Scammer-SLUT-Crack-Head-AngelicaHamilton-1057985

92

http://www.ripoffreport.com/r/Phil-Cottrell-Marbella/nationwide/Phil-CottrellMarbella-Philip-Cottrell-Marbella-Phil-Cottrell-Marbella-is-a-school-bully-1039248

60

93

94

93

http://www.ripoffreport.com/r/Kasondra-Marie-Vanwert/Spokane-Washington99207/Kasondra-Marie-Vanwert-Scammer-Identity-Theif-Prostitute-Whre-Charity-Fraud-KasiVa-1057752

94

http://www.ripoffreport.com/r/Justine-Mercedes-Frew/Surprise-Arizona-85019/JustineMercedes-Frew-Justine-Justine-Frew-Justine-Mercedes-Narcissist-gross-person-h-986912

61

95

95

http://www.ripoffreport.com/r/Monica-Caouette/Northridge-California-91325/MonicaCaouette-Monica-Caouette-aka-Monica-Birth-Doula-Monica-Caouette-aka-Monica-Birth-Do989971

62

96

96

http://www.ripoffreport.com/r/Zach-Siegelbaum/Lake-Grove-New-York-11755/ZachSiegelbaum-Gay-Takes-it-up-the-a-drug-addict-Gang-member-thug-child-molester-718501

63

97

98

97

http://www.ripoffreport.com/r/Thomas-A-Finnen-Jr/ORLAND-HILLS-Illinois60447/Thomas-A-Finnen-Jr-OWES-THOUSANDS-IN-BACK-CHILD-SUPPORT-RIPOFF-HISOWN-CHILDREN-ORLAND-H-205024

98

http://www.ripoffreport.com/r/The-Directors-Playhouse/Los-Angeles-California90064/The-Directors-Playhouse-Megan-Woodard-Thomas-Woodard-Tom-Woodard-SkylerManagement-The-888224

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Irrespective of any actions or ‘crimes’ allegedly committed by teenagers, young people or
adults, the issue is why are the names, photographs and identifying details of children posted
on RipoffReport.com and hence indexed in a prominent position in the Google SERPs. Any
rebuttals posted on the original ‘reports’ are NOT indexed in the Google pages.
RipoffReport.com ignores pleas from parents to remove identifying material about minors.
For example, Ms Flauta refers to her unsucessfull attempts to get her children’s name
removed from RipoffReport.com.99

A mother reported that she pleaded with the owner of RipoffReport.com, Ed Magedson, for a
year before he removed the name of her child. He subsequently threatened to put these details
back on his website:

99

http://www.ripoffreport.com/r/Sarah-Flauta/Lafayette-Colorado-80026/Sarah-FlautaSarah-Megan-Flauta-Psychopathic-tendenciesCapable-of-Murder-Lafayette-Colo-859804

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A mother commented on a petition that the photograph of her young daughter is posted on
RipoffReport.com:100

The Impact of Cyberbullying.
Cyberbullying destroys the lives of adults, teenagers and children. 101 Cyberbullying on
RipoffReport.com renders victims socially, economically, vocationally and spiritually
paralysed. The following is an example of the messages that Michael and I received:

100

http://www.gopetition.com/petition-comment.php?cid=12956593

101

These are a few references but it is generally accepted that cyberbullying and the outcome of
suicide is increasing in prevalence:
http://www.covenanteyes.com/2012/01/17/bullying-statistics-fast-facts-about-cyberbullying/
http://www.puresight.com/Real-Life-Stories/real-life-stories.html
https://bullying.humanrights.gov.au/cyberbullying-human-rights-and-bystanders-0
http://globalnews.ca/news/656142/youth-suicides-linked-to-cyberbullying-on-the-rise-study/
http://www.mirror.co.uk/news/uk-news/katie-webb-cyberbully-agony-suicide-1859068
http://www.ncbi.nlm.nih.gov/pubmed/20658375
http://www.ccypcg.qld.gov.au/pdf/publications/papers/trends-and-issues/Trends-and-IssuesPaper-5.pdf

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Global humiliation also leads to suicide and constant suicide ideation. This post by the sibling
of a victim of RipoffReport.com was posted on an article written about my fight to clear my
name when it was first reported in the media:

This is not an isolated case. Despite four years of notifying, pleading and litigation Google
have not removed the links to the false and defamatory material posted about me on
RipoffReport.com.102 My name was used to post material on RipoffReport.com that I did not
write. Despite the fact that Google is or could be aware of this fact they have and will
102

My notifications can be downloaded from this URL:
https://www.adrive.com/public/xVmC8T/Google removal requests Dr Janice Duffy 2009-2013.zip

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continue to argue that it is ‘my fault’. I have lost my career, spent my savings and not a day
passes that I do not consider suicide.
Moreover, as indicated by the 600 comments on a petition to Google, I am not alone in
suffering the decimation wrought by the Google/RipoffReport.com alliance of cyberbullying
for profit. Note the comments from some people who have lost their livelihoods and suffered
harassment because they do not have the thousands of dollars to pay RipoffReport.com or
‘ex-gratia’ payments to Google to remove false material. Other comments are in attachment
4.103

103

This is the link to the petition. The comments can be viewed by mousing over ‘view’.
http://www.gopetition.com/petitions/remove-rip-off-report-from-google.html

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69

70

The young woman about whom this report was posted died within months of its publication:

104

104

http://www.ripoffreport.com/r/dakota-lauren-jones/marstons-millsmassachusetts-/dakota-lauren-jones-dakota-l-jones-dakota-jones-drug-addictmurderermarstons-mills-ma-634950

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False accusations of communicable diseases are often made on RipoffReport.com and the
effect on the victim is profound. These videos105document the impact on a woman falsely
accused on RipoffReport.com of “infecting at least 4 men” with HIV by her abusive expartner.106 Magedson describes cyberbullying of this nature published on his website as his
‘comic’ section.107

105

http://www.youtube.com/watch?
v=bEmwbR0CmXk&list=PLqSUfBSvHJIIEiipc5FTrknfmc7ga-0w2&index=1
http://www.youtube.com/watch?v=SjSNPDsL6QY&list=PLqSUfBSvHJIIEiipc5FTrknfmc7ga0w2&index=2

106

http://www.ripoffreport.com/r/robin-savage/orange-county-california-/robin-savage-ocgirl-aidsliestolemolestedcheat-orange-county-california-867205

107

Ibid Tanner

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Moreover, the rebuttal containing the test results is posted on the website but it does not
appear in the Google search results. This is the snippet that appears at the top of the Google
SERPs for her name:

Google and Removals
Google states that it has a URL removal tool but from April 2009 it could only be used by
those who have a webmasters account. 108 Moreover, unless the webmaster has removed the
material, Google will not remove the link and requests are met with a litany of excuses such
as:

‘IT’S AGAINST OUR POLICES’

‘THERE IS A LAW THAT STATES WE DON'T HAVE TO REMOVE THE POST’
Regarding your request to remove this from Google.com and several other web search
domains, please note that Google.com is a US site regulated by US law. Google provides
access to publicly available webpages, but does not control the content of any of the
billions of pages currently in the index. Given this fact, and pursuant to section 230(c) of
the Communications Decency Act, Google does not remove allegedly defamatory
material from our search results on Google.com.

‘YOU DON'T HAVE A LEGALLY DEFENSIBLE REPUTATION IN THE APPROX
188 COUNTRIES WE HAVE PUBLISHED THE CYBERBULLYING POSTS’

108

http://googlewebmastercentral.blogspot.com.au/2007/04/requesting-removal-of-contentfrom-our.html

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We also note that you have not explained how you hold a legally
protectable reputation in the other countries you have identified

‘THERE IS NOTHING WE CAN DO’

‘CONTACT THE WEBMASTER’

In most cases removal requests are refused and sometimes even if the person has a court
order. The latest Google Transparency Report refers to the removal of links to
Ripoffreport.com in response to a court order issued for a US company. 109 In the same data
period an American woman dealing with both the physical danger and emotional terrorism
inflicted by an abusive ex-partner submitted her court order to remove links to
Ripoffreport.com.110 Google asked her to resubmit the request and then denied it.

Maybe if her case was reported in the media like the US company the links would have
been removed. To compound her problems she was informed by her employer that a
‘report’ on RipoffReport.com is grounds for dismissal.
The following ‘standard’ refusal to removal request stating that I must 'contact the
webmaster’ was sent to me by Google on three occasions before I filed proceedings.

109

http://www.google.com/transparencyreport/removals/government/US/

110

https://support.google.com/legal/troubleshooter/1114905?product=blogger&rd=2

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I tried to obtain an injunction and without success. Despite the fact that Google had been sent
my many removal requests they stood up in court and said ‘she saw an opportunity and she
took it’, lied about the URLs (they said approximately 2/3 did not lead to any material about
me and this was false), and bleated loudly about the ‘effort’ it would take to remove 80 or so
URLs. This was despite the fact that Google removed more than 15 million URLs since
2011111. As noted in the trial evidence for Trkulja v Google, a month prior to my injunction
hearing, Google willingly removed URLs based on a request from a solicitor who was
engaged in a defamation action over material posted on the internet. However, the action was
not against Google.

111

See the Google Transparency Report:
http://www.google.com/transparencyreport/removals/copyright/

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It appears that I am not the only person facing ‘stonewalling’ by Google because of a simple
removal request.
1)

A frustrated Judge in Ireland ordered Google and Facebook representatives to meet
with the plaintiff’s expert to procure a solution that can be incorporated into a
mandatory injunction. The false material was published about a young man falsely
accused of evading a taxi fare.112

2) Google has informed victims that they will not oppose a court order ONLY if the

person signs away any right to take legal action for defamation. In some cases this
offer is made after several years of notifications (including presentation of medical
reports about the impact upon the person’s health) that were either refused or ignored.
Since RipoffReport.com regularly posts new URLs this leave the person without
future recourse if they sign away their legal rights in exchange for removal.
The cost of paying RipoffReport.com has discussed in this document. Some victims have
alleged that Google will remove the links if an ‘ex-gratia’ payment is made to the right
employees. This practice is not a new phenomenon but unlike large businesses, many
ordinary people do not have the money to pay Google for removal of false and damaging
material.
The Advertising Boycott
Michael and I connected in November 2011 after my case went public. 113 Over the next
eighteen months we were both contacted by hundreds of victims of Ripoffreport.com. Most
of them were US citizens and had no recourse against the cruelty of Google and
Ripoffreport.com. Faced with the task of proving RipoffReport.com was not a bastion of truth
and integrity for my own case, over an 18 month period I took screenshots of advertisements
both on the webpages defaming me and on those containing the offensive material.

112

The decision illustrates the difficulties an innocent person who is defamed on social media can
face when trying to have the material removed, particularly where the Internet intermediaries who may
have
the
ability
to
help
refuse
to
cooperate.
http://www.canadiantechlawblog.com/2013/08/01/making-social-networks-remediate-defamationenabled-by-their-platforms-mckeogh-v-facebook/.
This is a link to the court order: http://inforrm.files.wordpress.com/2013/05/141943409-mckeogh-vdoe-and-others.pdf

113

http://www.theaustralian.com.au/technology/google-being-sued-over-ripoff-site/storye6frgakx-1226200582207

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It occurred to me that maybe the companies simply did not know that the revenue from their
advertisements was supporting emotional terrorism, hate speech, and intellectual property
theft. I knew that asking corporations to support individual causes tends not mesh with their
organisational structure and goals, but surely they would want to protect their brand? I
prepared a report, Cyberbullying for Profit, on the activities and impact of the Google and
RipoffReport.com alliance and included links to folder of screenshots of ads on the
proliferation of vile webpages.
Michael suggested that the victim’s advocacy structures that he had set up 114 would be
an ideal support. I sent the report and relevant screenshots some large Australian
companies and multinational corporations and they could not get their ads off
RipoffReport.com fast enough. This reply from Wesfarmers typifies the responses:

Within weeks Google removed all advertising from the RipoffReport.com Australian
servers but it remained on those in the US, Canada and the UK. A global lobby
resulted in a similar response from multinational corporations such as BMW,
Daimler (Mercedes Benz) and Hilton Hotels and Resorts. Major ad servers such as
Casale Media, Tribal Fusion/Expotential, the Trade Desk and MediaMind also
acted quickly to protect their clients’ brands. The only company that was resistant
was the Google owned Doubleclick.

Communications from some of the

corporations showed that their removal instructions had been ignored. These are
included in the Cyberbullying for Profit report.
114

https://www.facebook.com/RipOffReportRevolt

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RipoffReport’s Revenge
RipoffReport.com has a long history of using a range of revenge tactics from litigation to
‘featuring’ false reports. In 2008, the leading search engine experts Bennett,115 Beal,116
Fishkin,117 and Watson,118 concerned about the impact of false material on their clients,
published a series of critical articles on Ripoffreport.com. Magedson at first tried to
construe himself as a victim of ‘internet terrorists,’119 unsuccessfully sued a legal
blogger for defamation120 over an article that reported the website’s long legal
history,121 and finally resorted to using the website to attack the whole profession. 122
In 2011 Ripoffreport.com lost a lawsuit for ‘wrongful continuation of civil
proceedings and aiding and abetting tortuous conduct’ filed against attorneys that had
represented plaintiffs in a case against them. After filing the complaint, Magedson
sent the plaintiff, attorney Lisa Borodkin, an email demanding USD$100,000 to
drop the lawsuit and this was included in their motion for sanctions against
Magedson and his attorney:123

115

http://www.97thfloor.com/blog/public-spam-report-google-your-honeymoon-with-rip-offreport-has-to-stop/

116

http://www.marketingpilgrim.com/2008/01/ripoff-report-ripping-off-those-reported.html

117

http://moz.com/blog/chris-bennet-on-rip-off-report

118

http://searchenginewatch.com/article/2064244/Extortion-SEO-Sanctioned-by-Google

119

http://www.wired.com/business/2008/03/rip-off-report/

120

http://blog.ericgoldman.org/archives/2010/02/ripoff_report_s.htm

121

http://moz.com/blog/the-anatomy-of-a-ripoff-report-lawsuit

122

http://www.ripoffreport.com/r/Reputation-Management-the-new-digital-extortion-Areyou-thinking-about-hiring-a-Reputation-Management-Company-or-an-SEO-company-to-helprepair-your-reputation-or-hide-negative-complaints-WARNING/nationwide/ReputationManagement-the-new-digital-extortion-Are-you-thinking-about-hiring-a-Reputation-814169

123

http://www.rexxfield.com/pdf-docs/Sanctions-against-Ed-Magedson-RipOffReportcom.pdf

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For almost two years Ripoffreport.com and one of its featured writers, Darren M Meade has
targeted Ben Smith, a US Prosecutor who secured the murder conviction of Michael’s
ex-wife. They also attacked each witness for the prosecution but particularly Michael.
As reported by 60 Minutes, the conviction secured the return of custody of Michael’s
children after a 9-year battle.124 Meade stated on this ‘report’ that he consults with
Magedson.125 Moreover, Meade’s ‘reports’ contain links and videos which are against the
website’s stated policy. Meade started to attack me in January 2013 on a Google blog. He
wrote: “Rexxfield partners discuss killing me in part because of my knowledge in the Dr.
Janice Duffy and other lawsuits Rexxfield is insitgating (sic) against Google and Ripoff
Report”.126 This was clearly false because before my case became public I did not have
any opportunity or reason to engage with Michael.127
In November 2013 RipoffReport.com unsuccessfully attempted to seize Michael’s victim
advocacy domains in a US court128 and the attacks against us escalated. In the first
week of January Google reportedly blocked its AdWords from appearing on
RipoffReport.com which resulted in a significant reduction in income. The website’s
124

http://www.fathersfight.org/

125

http://www.ripoffreport.com/r/michael-roberts-rexxfield-sac-county-iowa-prosecutorben-smith-ripoff-report-reward-Offered-survey-y-1107324

126

http://productforums.google.com/forum/#!topic/websearch/QtyNlKwUce8%5B76-100-false%5D

127

http://www.civilination.org/blog/defamation-victim-janice-duffy-phd-says-onlinecomplaint-sites-can-ruin-peoples-lives/

128

http://www.civilination.org/blog/common-decency-inc-prevails-against-ripoffreport-comin-lawsuit-that-challenged-boycott-interview-with-michael-roberts-of-rexxfield/

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revenge was to enlist Meade to write the allegations that we defamed the Australian
judges, add even more outrageous allegations about Michael, and pretend to be a former
workmate on one ‘report’ in my defamation action. On this comment the suburb was
named incorrectly as ‘South Adelaide’ instead of Southern Adelaide, as any local
would know. Magedson also penned a ‘report’ accusing us of trying to ‘hurt’
RipoffReport.com and denying that he used Google ads.129 These screenshots show
that the website did indeed serve Google ads:

129

http://www.ripoffreport.com/r/Michael-Roberts-Rexxfield-Dr-Janice-Duffy-have-beenusing-Ripoff-Report-for-years-to-their-benefit/internet/Michael-Roberts-Rexxfield-Dr-JaniceDuffy-have-been-using-Ripoff-Report-for-years-to-t-1117480

80

Despite removing its major advertisements Google still profits from advertising through
partnerships with affiliates and its ranking of RipoffReport.com in a position of ‘authority’
enables the website to continue its ‘business model’ of cyberbullying for profit.

81