Economics

1. Macro economic aspects of Managerial economics

Concepts and Measurement of National Income
Cost of living
Balance of Payments
2. Aggregate Demand & Aggregate supply
Business Cycles: facts , causes
Consumption: Keynesian
The Multiplier, Net exports and government
3. Macro Economic Stability,
Money, Unemployment, inflation
Trade off policies.
Open economy: exchange rates, equilibrium
4. ISLM Framework,
Investment, profit maximization
Cost and investment decisions
ISLM
5. Monetary policy and targets
Goals , intermediate targets
Intermediate targets in demand and supply
Fiscal influence on aggregate demand
6. Economics of developing countries
Indian Economy, Trade and Trade policies
Approaches to trade balance, Exchange rates
Public sector and implications for business

MARKETING I
Unit 1:
Introduction, Scope and Concepts
Marketing Management- Introduction, definition, scope; core marketing
concepts; Customer satisfaction; company oriented towards the market
place- value chain, suppliers, intermediaries, customers, competitors and
public; marketing process target consumers, developing the marketing
mix, managing the marketing effort
Unit 2:
Marketing Environment Marketing Environment (Macro) demographic, economic, natural,
technological, political, legal, social and cultural
Unit 3:
Consumer Behaviour
Consumer buying- characteristics affecting consumer behaviour, the buyer
roles; Types of buying behaviour, buyer decision process, organization
buying behaviour
Unit 4:
Market Segmentation
Segmenting, Targeting and Positioning levels of segmentation, patterns,
procedures, requirements for effective segmentation.
Target market selection, evaluation, niching
Positioning concept, as a strategy, communicating the strategy,
positioning by user, product benefit, etc.
How to position a practical orientation;
Unit 5:
Product
Product: levels of a product, individual product decision
Product: product, classification,
Product mix, product line decisions
Brand decisions; Packaging and labeling
New product development
Product life cycle, Product life cycle stages
Unit 6:
Pricing
Pricing factors affecting pricing, objectives, pricing approaches
Setting the price, Adopting the price; price adjustment & price changes
Unit 7:
Channel Management Channels Nature; channel behaviour & organization; middlemen, channel
system
Channel design decision, design, modifications
channel dynamics, retailing, Channel management decisions
Unit 8:
Integrated marketing

Contemporary Marketing Green marketing, Mobile marketing, Online

Marketing, Rural Marketing, viral marketing, cross cultural marketing,
direct marketing,etc

CORPORATE DATABASE MANAGEMENT/MIS

Module 1:
Database Concepts (Metadata, File Processing Systems, DBMS Redundancy,
Consistency, Data Sharing,Quality) Database Application (Personal, Client-Server
Databases,Evolution of database, Three schema architecture)
Chapter - 1 (Modern Database management), Problems & Exercises - Pg 45
Module 2:
Database Management (Planning, Analyzing, Designing & Using database)
Chapter -1 (Modern Database Management)
Modeling Data (E-R Model, EER Model-Specialization, Generalization)
Chapter -2(Modern Database Management)
Module 3:
Information System (Foundation Concepts, IS infrastructure) - Chapter - 1,2,3,4
(Management Information Systems)
Reading - Sew what? - Pg 46
Module 4:
Functional & Cross Functional System
Chapter - 7,8,9,10 (Management Information Systems) - Reading - Auto
Systems(Pg 415),Automated Decision making (Pg 541), E-ticketing (Pg 443)
Chapters 1 to 5 CDBMS and Chapters 1 and 2 MIS
Module 5:
SQL Queries
Create, Insert, Select commands in Microsoft Access.
Database management)

Chapter 6 & 7 (Modern

Module 6:
Data Warehouse and Data Mining
Concepts,Architecture, ETL Process, OLAP, Data Centers and Server Farms,
Datamining Tools. Chapter 11 (Modern Database management)
Module 7:
Information Systems Analysis and Design
SDLC, System Analyis, System Design, Information System, Implementation &
Maintenance
Chapter 11,12 (Management Information Systems)
Module 8:
Control and Security of Information
Security Threats, Computer Crimes, Access Control, Disaster Recovery, Risk
Management. Chapter 13 (Management Information Systems)
Module 9:
MIS, Learning Report Generation(Ad-hoc, periodic and Exceptional Report)

ORGANIZATIONAL BEHAVIOR II (MACRO PERSPECTIVE)

Unit 1:
INTRODUCTION TO ORGANISATION & DIMENSIONS OF ORGANIZATION
STRUCTURE
Introduction to organization: Evolution of Organization theory
Organizational effectiveness, dimensions of Organization structure.
Dimensions of Organization structure: Strategy, Organization Size
Technology, Environment, Power-control.
Unit 2:
CHOOSING THE RIGHT STRUCTURAL FORM & CONTEMPORARY
ISSUES IN
ORGANIZATION THEORY
Choosing the right structural form: The simple structure
The machine Bureaucracy, The professional bureaucracy,
The divisional structure, the adhocracy. the matrix.
Contemporary issues in organization theory: Managing the environment, internal
& external strategies- Applications
Unit 3:
POWER & POLITICS
Meaning, nature & bases of power, power relationships
organizational politics, outcomes of power
Unit 4:
MANAGING ORGANIZATIONAL CULTURE
Meaning, dimensions & types of culture, creating, sustaining & transmitting
culture
Keeping cultures alive & how employees learn culture.
Unit 5:
MANAGING ORGANIZATIONAL CONFLICT & STRESS
Managing Organizational Conflict: Meaning & views to conflict, sources of
conflict,
Resolution techniques, and stimulation techniques.
Stress:
Meaning, factors responsible for stress, coping strategies.
Unit 6:
MANAGING ORGANIZATIONAL CHANGE
Meaning & types of change, managing organizational change,
Resistance to change, overcoming resistance to change.
Unit 7:
ORGANIZATIONAL DEVELOPMENT
Meaning & values of Organizational development, Organizational development
approaches and techniques.

RESEARCH METHODOLOGY
Unit 1:
INTRODUCTION TO BUSINESS RESEARCH
Business Research: Concepts, Research skills, Types of research, ManagerResearcher relationship, Limitations of research.
Ethics in Research: Ethical treatment of respondents and subjects.
Research Process and Design: Research process, designing study, sampling
design, resource allocation and budgets, scheduling of projects.
Research Proposal: Purpose, proposal development, types.
Unit 2:
DATA MEASUREMENT, SOURCES AND COLLECTION
Measurement: Nature, data types, sources of measurement differences,
characteristics of sound measurement, validity and reliability.
Scaling Design: Definition, classification, response methods, rating and ranking
scales, Scale Construction, arbitrary scale, consensus scale, item analysis,
cumulative scales.
Sources of Data: Primary versus Secondary data, library research, literature
review, use of internet. Data Collection Design: Interviewing personal &
telephone, self administered surveys, mail surveys.
Unit 3:
INSTRUMENT DESIGN & EXPERIMENTATION
Instrument Design: Developing Instrument, Questionnaire Construction- structure
content, wording- sequence, response strategy, Instrument refining
Experimentation: Nature, evaluation, conducting an experiment Randomized
designs, Completely Randomized Design (CRD), Randomized Block Design (RBD),
Latin Square Design (LSD), Factorial Design.
Unit 4:
DATA PREPARATION
Data Preparation: Editing, Coding, Data entry, Tabulation, Cross-tabulation.
Unit 5:
MULTIVARIATE ANALYSIS
Multiple Regression, Factor Analysis, Discriminant Analysis and Cluster Analysis.
Unit 6:
REPORT PRESENTATION
Research report components

MANAGEMENT ACCOUNTING
INTRODUCTION TO COST ACCOUNTING Theory and 2 marks
Overview Financial Accounting VS Cost/Management Accounting
Categories, Allocation, Apportionment & Absorption, Apportionment of service
cost centers,
Predetermined overhead rates
COST CONCEPTS AND CLASSIFICATIONS
Cost, Cost centers, Cost unit, Method of Costing, Techniques of Costing,
Classification of cost- Fixed and Variable. Overview of Material cost, Material
control,ABC Technique(selective control), Inventory Systems, Overview of Labour
cost, Various cost accounting departments, Labour remuneration
OVERHEAD COST
Classification of Overhead, Distribution& apportionment, Reapportionment of
service department
costs.
PROCESS COSTING
Process Accounting, WIP (Equivalent Production), Normal & Abnormal Losses
Internal process profits, Joints & By-product costing.
Budgeting and Budgetary control
Nature and scope management Accounting, Concepts of Budget and its
advantages, Functional, Master and Cash Budget, Flexible and Zero based
Budgeting, "Responsibility Accounting Performance budgeting"
Absorption and Marginal costing and Cost Volume provit Analysis
Absorption costing Marginal costing, Determination under Marginal costing and
absorption costing.
Break even analysis, Profit volume Ratio/ Margin of safety, Difference in P & L
under Marginal costing & Absorption costing
SPECIAL TOPICS - Only Theory
Decision process / Relevant costs and revenues, Special cost for management
decision making
Various management decisions such as Make or Buy, Shut down or continue
pricing decision.
Cost reduction and Cost control, Target costing
CONTRACT COSTING AND ABC Only Theory
Cost sheet(output/unit costing)/Job and Batch costing
Activity Based Costing (theory) Special Points for contract costing/P& L on
uncompleted contracts