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Minor Project Report

Personality Development & Communication Skills III (BBA-209)
BBA III Semester



Internal Guide:
Name of the Guide

Submitted By:
Name of the student


Submitted To:
Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi


_______________________________ submitted by me to Banarsidas Chandiwala
Institute of Professional Studies, Dwarka is a bonafide work undertaken during the period
from ____to____by me and has not been submitted to any other University or Institution
for the award of any degree diploma / certificate or published any time before.
(Signature of the Student)
Enroll. No.:
Date: / / 2014


This is to certify that as per best of my belief the project entitled

(Title of the
Project) is the bonafide research work carried out by (Name of the Candidate)student
of BBA, BCIPS, Dwarka, New Delhi, in partial fulfillment of the requirements for the
Minor Project Report of the Degree of Bachelor of Business Administration.
He/She has worked under my guidance.

Project Guide (Internal): (Name)

Counter signed by
Director: (Name)

Wipro Limited (Wipro), together with its subsidiaries and associates
(collectively, the Company or the group) is a leading India based
provider of IT Services and Products, including Business Process

Outsourcing (BPO) services, globally. Further, Wipro has other

businesses such as India and Asia Pacific IT Services and Products and
Consumer Care and Lighting. Wipro is headquartered in Bangalore,

It has been ranked 6th in the American society for training and
development during is ranked 6 the globally and is the only it
service in the top 10 .it provide rich learning experinence for the
employees that translates in the delivery of higher value and improved
customer satisfaction it has capacity to train around 5000 employees
simultaneously. It has learning centers in Bangalore, Chennai,
Hyderabad, Pune and gurgaon.and all the learning centers are
connected with virtual class room network with the broad class facility in
Hyderabad and Bangalore.
Wipro significantly outsources the same. Also training is more vocational
where in focus is on teaching individuals tools rather than fundamentals
(however their WASE program for BSc folks is an exception). I know it
will be strongly objected to by Wipro folks but I suggest they do a quick
In India Wipro had profitable business in niche marketing segment of
product and services.

Wipro does not get premier slots in engineering campus viz a viz its
competitors. There are geographies where it even looses out to lower
rung players like Cognizant. Its lower compensation than its competitors
does not help. To make matters worse, entry level guy is not hired
predominantly on potential but ability to answer questions which require


We at Wipro believe in individual growth and overall development. Potential is recognized and opportunities
for further learning are provided. Our training programs are on par with elite universities and every year a
large number of fresh graduates are galvanized into thorough professionals in their chosen fields.
Wipro Academy of Software Excellence (WASE), the first of its kind in India, is aimed at preparing some of the
best Bachelor of Science students for the applications programming environment. The course equips fresh
graduates with necessary skills to work in applications in a growing software company, instilling the need for a
quality process.
Wipro Infotech Master of Science (WIMS), another unique model of employment offered by Wipro, aims at
preparing fresh BCA and B.Sc graduates for IT infrastructure Management services. It is an effort where
training in Information Technology/System Engineering is offered to the students with practical exposure to
the Infrastructure Management Service industry.
These programs register every student for an 8 semester Wipro sponsored MS course with the Birla Institute
Of Technology and Science (BITS - Pilani). Candidates will get to work on live projects and earn a monthly


Wipro ltd originally as a manufacturer of vegetable ghee and edible oil

etc was established in the year 1945.Later it diversified into various
other businesses and made a foray into Information Technology
business in 1982.It entered into the area of finance in 1992 through
Wipro finance.
Wipro ltd originated from an old mill in Amalner, Maharashtra was
founded in 1947 by Azim Premjis father. Because of sudden death of
his father in 1966 Azim Premji took over the leadership of the company
at the age of 21, when he was just a graduate in Electrical Engineering
from Stanford University. After taking the position he transformed Wipro
into a consumer goods company and 1975 he introduced Wipro Fluid
Power which manufacture hydraulic and pneumatic cylinder.
When IBM left India in 1977 Wipro stepped in into Information
technology business. In 1979 it started developing its own computer and
by 1981 it started selling finished products. This made Wipro Indias first
computer makers. After getting licensed technology from Sentinel

Computers it started making Indias first minicomputer and hired

experienced managers to handle the management.
Wipro forayed into software development in 1982 and introduced
customized software packages for its hardware customers. Thus it
expanded the business in IT sector and later developed Indias first
8086 chip. It started its off shore business in the United states in 1992
and was listed in New York Stock exchange in the year has
been acknowledged as an offshore provider of technology services by
many research firm


The Chairman of Wipro Corporation, An alumnus of Stanford University, USA,

Mr. Azim H Premji joined Wipro in 1966 at the age of 21.
Under his leadership, an Rs.70 million company in hydrogenated cooking fats
has grown to a $500 million diversified, integrated corporation in services,
technology products and consumer products with leadership positions in
thebusinesses it is in.
A role model for young entrepreneurs across the world, Mr. Azim Premji has
integrated the country's entrepreneurial tradition with
professionalmanagement, based on sound values and uncompromising

Mr. Azim Premji's strength lies in bringing together and building charged
teams of high potential, high performing people. His vision and
pragmatismhave helped Wipro Corporation become the 2nd most competitive
andsuccessful company in India as rated by Business Today, a leading
business magazine in India. Wipro in terms of market capitalization is among
the top10 corporations in India.
Mr. Premji very strongly believes that the most important contributors to
Wipro's success have been the articulations and faithful adherence to
corevalues, a shared vision for the future, identification and development
ofWipro leaders through clearly defined Wipro leaders' qualities.
A hands-on business leader with standards of excellence in everything that
the corporation does, Mr. Premji is almost fanatical about delivering valueto
customers and his willingness to sacrifice business and profits to hold onto
"Our Promise".

Brand Identity
Wipro Identity was rearticulated in 1998. The new Identity represents the diverse
businesses of Wipro Limited and its Values. It consists of 3 elements which have to be
used together always. They are :
1. Rainbow Flower
2. 'Wipro' (written in black)
3. 'Applying Thought' (written in black)
These 3 elements together is Wipros Brand Identity.
Rainbow Flower signifies :
1. Youthful & Energetic
2. Multifaceted
3. Innovative
4. Large diversified
5. Vibrant
Applying Thought stands for :
1. Powerful
2. Intellectual
3. Futuristic Visionary
4. Maturity

Fig 2 : Logo of Wipro

5. Commitment to Innovation
Significance of Colours in the Wipro Brand Identity
Red : Blood, Life giving, Dynamic, Auspicious
Green : Fields, Prosperity, Freshness, Growth, Youth
Yellow : Sun, Warmth, Vitality, Aspirations
Violet : Intelligence, Innovation, Shrewdness, Mystery
Blue : Sky, Sea, Transparency, Natural


IT Services: Its IT services varies from Enterprise Application Services
like ERP,SCM, CRM, e-procurement to E-Business Solution and host
into almost all the industry which includes finance, telecom, media and
entertainment, Utilities and Energy.
Product Engineering Solution: Wipro is one of the largest providers of
R&D services in the world which uses extended model for leveraging
R&D investment and also accessing knowledge and experience from
the people across the globe.
Consulting Services: It offers quality consulting, Business consulting,
process consulting and technology consulting.
Business Process Outsourcing: It is one of the largest BPO services in
the areas of Finance & Accounting, Procurement, HR and Loyalty.
Technology Infrastructure services: In terms of revenue, people and
customer it is the one of the largest Indian IT infrastructure provider with
200 customers in US, Japan , Europe and over 650 customers in India.

Information Technology is one of the fastest growing

industries in the current environment. It has not only foster the pace of
globalization but also brought the humanity which was never seen
before by breaking all geographical and territorial barriers. By doing so it
has contributed a good share to the overall growth process of the world.
Therefore India is emerging as IT sourcing hub wherein the key drivers
includes: high talented labour pool, cost arbitrage, quality advantage,
faster time to market etc. Economies of scale and insatiable demand
from both consumers and enterprise characterize this rapidly growing
industry. There are many facets of IT industry: Computer hardware,
software and services. Many a times it also includes telecommunication
hardware and software and services

other countries have also plunged in to reap their advantage and

countries like China, Taiwan has created their niche for themselves in
the area of hardware and software. In information and communication
the world leader is US which represents 40 % of global spending. Since
2000 it has increased about 2000 and almost 1.3 trillion since 2005.
India is considered as a preferred location to offshore their IT and back
office operation by different companies. The financials looks most
attractive here and also provides low cost advantage. According to h
(National Association of Software and Service Companies),In India the
revenue of IT sector has risen by 1.2% of GDP in the FY1997-98 and
estimated 5.8% growth by the FY 2009-10.As per their Latest findings:
Indian IT/BPO sector grew by 12 percent in FY2009 to reach US$ 71.7
billion in aggregate revenue (including Hardware).Out of this Software
segment accounts for US $59.6.
ITO/BPO exports grew by 16 % from US $40.9 billion in FY 2008-09 to
US $47.3 billion in FY 2008-09.
The top three countries in the 2009 Global Services Location Index
(GSLI) are India, China and Malaysia.

Wipro Limited (formerly Western India Products Limited[1]) is a multinational IT
Consulting and System Integration services company headquartered in Bangalore,
Karnataka, India.[4][5] As of March 2014, the company has 146,000 employees
servicing over 900 large enterprise corporations with a presence in 61 countries.

On 31 March 2014, its market capitalisation was approximately 1.27 trillion ($20.8

billion), making it one of India's largest publicly traded company and seventh largest

IT services firm globally.[7] Azim Premji is a major shareholder in Wipro with over 50%
of shareholding.[8]
To focus on core IT Business, it demerged its non-IT businesses into a separate
company named Wipro Enterprises Limited with effect from 31 March 2013. [9] The
demerged company offers consumer care, lighting, healthcare and infrastructure
engineering and contributed to approx. 10% of the revenues of Wipro Limited in
previous financial year.[10][11]
Wipro Ltd (NYSE:WIT) is a global information technology, consulting and outsourcing
company with 146,053 employees serving over 900 clients in 175+ cities across 6 continents.
The company posted revenues of $7.3 billion for the financial year ended Mar 31, 2014.
Wipro helps customers do business better by leveraging our industry-wide experience, deep
technology expertise, comprehensive portfolio of services and vertically aligned business
model. Our 55+ dedicated emerging technologies Centers of Excellence enable us to harness
the latest technology for delivering business capability to our clients.
Wipro is globally recognized for its innovative approach towards delivering business value and
its commitment tosustainability. Wipro champions optimized utilization of natural resources,
capital and talent. Today we are a trusted partner of choice for global businesses looking to
differentiate at the front and standardize at the core through technology interventions.
In todays world, organizations will have to rapidly reengineer themselves and be more
responsive to changing customer needs. Wipro is well positioned to be a partner and coinnovator to businesses in their transformation journey, identify new growth opportunities and
facilitate their foray into new sectors and markets.Owner of wipro is azim premji.


Indias third largest software exporter, will continue with its underperforming hardware business
despite the challenges it faces, Anand Sankaran , senior vice-president of Wipros infotech and
global infrastructure services business, said in an interview on Friday. He, however, warned that
he does not expect to see an improvement in sales from the hardware business unless the rupee
stabilizes. Sales from the hardware business have been consistently declining over the past three
years and some experts have said the company should hive off the business. In the June quarter,
hardware sales fell about 7% from a year ago. Wipro manufactures personal computers, including
desktops and laptops, as part of information technology (IT) services contracts with various
companies and government agencies in India. The companys hardware business does not cater
directly to consumers. Hardware sales make up less than 10% of the overall revenue, down from
the 15-20% contribution two-three years ago.

Wipro has various centres loacated in
also makes many products ranging from soap
to is a big it has its centres in
and many other has a good
geographic area.


Fig 4 : Organizational Structure of Wipro Technologies

Wipro as shown above has 7 directors who come from diversified backgrounds and bring
along with them to the organization their rich experience and an image of respect &
integrity. The present Directors have served on the boards of reputed organizations like
Bata, Nortel, Unilever Plc , British Airways Plc, ICICI Bank to name a few. Wipro is one
of the few organizations to have two CEOs. Most of the Top Management is all home
grown and have worked their way up the organization and have been rewarded suitably
for their dedication to the Mission, Vision and Goals of the Organization over the past
few decades.
Suresh Senapaty heads Legal, Business Planning, Treasury and Controllership
for Wipro. His association with Wipro goes back to Wipro Consumer Care where he was
the CFO. Girish S Paranjpe is the new Jt. Chief Executive Officer of Wipros IT
Business alongside Suresh Vaswani and is an Executive Director in the Board of Wipro
Limited. He jointly carries the overall responsibility for the strategy and operations of
Wipros IT Business. Suresh has been with Wipro for 23 years in various leadership
positions and has been responsible for Wipros leadership position in differentiated global
practices and emerging markets. Pratik Kumar has been associated with Wipro for the
last 17 years and has contributed significantly to its global people practices.
Principle Agent Problem : As seen in the above chart which represent Board of
director and senior management team, which are agents of the shareholder. Mr Premji
being the largest shareholder is also one of the agents. With a principal being one of the
agents the chances of moral hazard is less and therefore chances of Principal agent
problem is nil.

Wipro Umbrella

Head office
The corporate office and head office is located in Bangalore, India.

Branches (In India)

New Delhi

Branches (In other countries)

UAE (Dubai, Sharjah)

Hong Kong
Australia (Sydney, Melbourne)
(Kuala Lumpur)
Saudi Arabia (Al Khobar, Riyadh)

Overall number of employees

Wipro had 67,818 employees as of March 31, 2007 on its rolls including 50,354
employees in IT Services business and 17,464 employees in BPO business. This
represents a net addition of 14,076 people comprised of 12,699 in IT Services business
and 1,377 people in BPO business for the year.

Wipro Ltd has announced the standalone Results for the quarter ended on 30-JUN-2009.
The Net Sales was at Rs. 528790 lacs for quarter ending on 30-JUN-2009 against Rs.
529890 lacs for

the quarter ending on 31-MAR-2009. The Net Profit /

(Loss) were at Rs. 119790 lacs for

against Rs. 84210 lacs for

The Consolidated

the quarter ending on 30-JUN-2009

the quarter ending on 31-MAR-2009.

Net Sales was at Rs. 628910 lacs for quarter ending on

30-JUN-2009 against Rs. 648210 lacs for

the quarter ending on 31-MAR-

2009. The Consolidated Net Profit / (Loss) were at Rs. 101550 lacs for


quarter ending on 30-JUN-2009 against Rs. 101000 lacs for

the quarter

ending on 31-MAR-2009.
The stock closed the day at Rs.458.70, down by Rs.1.20 or 0.26%. The stock hit an
intraday high of Rs.470.80 and low of Rs.455.
The total traded quantity was 1959514 at an average price of Rs 462.30 resulting
In a turnover of Rs 9058.83 lakhs.

Wipro's Mission, Vision and Values

Mission :

: According to Wipro: No longer is Quality perceived to be just a

buzzword in the corporate aisles, its touching our customers lives in more ways than we
can imagine.

Vision : Having already achieved the pinnacles of process and quality

credentials (through ISO 9000, SEI CMM, PCMM and Six Sigma), Wipro's Vision is
focused on attaining leadership in the areas of Business, Customer People and Quality.

Fig 3 : Vision Statement of Wipro Technologies

Wipro Beliefs (1971)
Wipro as an organization had the following beliefs for a long time. These were

Respect the individual. People are our greatest asset.

Achieve and maintain a position of leadership in each of the businesses we are in

Govern individual and company relationships with the highest standard of

conduct and integrity

Serve our internal and external customers through Defect free products, services
and processes

Shareholding pattern

Fig 9 : Shareholding Pattern

The company has an equity capital base of Rs.45.8 crore and the number of shares are
22.92 crore. The face value per share is Rs. 2. The share is currently, as on 18th May, 2001, is
trading at Rs.1642.60. The market capitalization of the company is Rs. 37648.39 crore. The
Indian promoters are holding 75% stake in the company. The free float available in the market is


The competitors of Wipro BPO company are :

WNS Global Services

ICICI OneSource
IBM Daksh

Wipro Limited is a $5 billion Indian conglomerate. According to the 2008-09 revenue, Wipro is
the second largest IT Company in India. Wipro Ltd has interests varying from information
technology, consumer care, lighting, engineering and healthcare business. Azim Premji is the

Chairman of the board. Wipro technologies provide integrated business, technology and process
solutions on a global delivery platform. Wipro employ 100,000 people across 56 nationalities.
Wipro Limited was incorporated in 1945 as Western India Vegetable Products Limited under the
Indian Companies Act, VII of 1913, which is now superseded by the Companies Act, 1956.
Some of the offerings of Wipro Technologies are:-

Package Implementation

Testing Services
Technology Infrastructure
Business Process Outsourcing

Telecom Service Providers
Financial Services

Energy & Utilities

Technology, Media & Transportation

Product Engineering
Table 1 : Offerings of Wipro Technologies
Wipro is also the first IT services company in the world to achieve the highest level of

quality certification, the SEI-CMM Level 5. Since 1997, Wipro's revenue has grown by an
average of 26% a year while profits have grown by 69%.


Manufacturing has becoming complex with global procurement and wider distribution and sales
impacting supply chain planning tremendously. With organizations spanning continents and focusing on
service levels & customer satisfaction, distribution & logistics planning is becoming central to business
strategy even as logistics and transportation are critical for Just-in-time environments to succeed.
Companies are now exploring sales through multiple channel partners such as online, resellers and
retailers. Hence there is a need to increase channel revenue and manage channel conflicts. Increased
reliance on third party providers (3PL & 4PL) for warehousing and shipping makes tracking of goods,
selection of distribution centers and choice of providers important for optimizing costs and
order fulfillment. This cost containment can be achieved by efficient inventory management systems
which maintain minimum levels of on hand inventory, increase inventory turns and thus minimize the
working capital requirement.

Wipro has expertise in implementing various distribution and logistics solutions across industries. These
various areas include:
Distribution Resource Planning: This involves identifying the number of distribution centers
and their locations, demand management at each center and estimating the resources and quantity
Warehouse Management: This involves Cross docking, Multi-Echelon Inventory Management
and use of technology such as RFID to improve warehouse management.
Multi-Channel Management: Manufacturers have a variety of channels for sales. The onus is
to maximize channel revenues, avoid cannibalization and handle channel conflicts.
Logistics Planning: Solutions deal with 3PL/4 PL Management, transportation that include
Shipping solutions and freight management.

SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to
achieve that objective. The technique is credited to Albert Humphrey, who led a
convention at Stanford University in the 1960s and 1970s using data from Fortune
500 companies.
A SWOT analysis must first start with defining a desired end state or objective. A
SWOT analysis may be incorporated into the strategic planning model. Strategic
Planning has been the subject of much research.

Strengths: characteristics of the business or team that give it an advantage over

others in the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to


Opportunities: external chances to make greater sales or profits in the


Threats: external elements in the environment that could cause trouble for the
Identification of SWOTs is essential because subsequent steps in the process of
planning for achievement of the selected objective may be derived from the SWOTs.
First, the decision makers have to determine whether the objective is attainable,
given the SWOTs. If the objective is NOT attainable a different objective must be
selected and the process repeated.
The SWOT analysis is often used in academia to highlight and identify strengths,
weaknesses, opportunities and threats. It is particularly helpful in identifying areas
for development.


Having arrived on this page you have probably surfed the Internet and scoured
books and journals in search of the history of SWOT Analysis. The simple answer to
the question what is SWOT? is that there is no simple answer, and one needs to
demonstrate a little academic wisdom in that nobody took the trouble to write the
first definitive journal paper or book that announced the birth of SWOT Analysis.
There is a number of contrasting, if not contradictory views on the origin of SWOT.
Here are a few of the leading thinkers on the topic (and if you have more please let
us know so that we can add them).


The usefulness of SWOT analysis is not limited to profit-seeking organizations.
SWOT analysis may be used in any decision-making situation when a desired endstate (objective) has been defined. Examples include: non-profit organizations,
governmental units, and individuals. SWOT analysis may also be usedin pre-crisis
planning and preventive crisis management. SWOT analysis may also be used in
creating a recommendation during a viability study/survey.


The aim of any SWOT analysis is to identify the key internal and external factors
that are important to achieving the objective. These come from within the
company's unique value chain. SWOT analysis groups key pieces of information into
two main categories:
Internal factors The strengths and weaknesses internal to the organization.
External factors The opportunities and threats presented by the external
environment to the organization. - Use a PEST or PESTLE analysis to help identify
The internal factors may be viewed as strengths or weaknesses depending upon
their impact on the organization's objectives. What may represent strengths with
respect to one objective may be weaknesses for another objective. The factors may
include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and
so on. The external factors may include macroeconomic matters, technological
change, legislation, and socio-cultural changes, as well as changes in the

marketplace or competitive position. The results are often presented in the form of
a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For
example, it may tend to persuade companies to compile lists rather than think
about what is actually important in achieving objectives. It also presents the
resulting lists uncritically and without clear prioritization so that, for example, weak
opportunities may appear to balance strong threats.
It is prudent not to eliminate too quickly any candidate SWOT entry. The importance
of individual SWOTs will be revealed by the value of the strategies it generates. A
SWOT item that produces valuable strategies is important. A SWOT item that
generates no strategies is not important.

In SWOT, strengths and weaknesses are internal factors.

Strength could be:

Your specialist marketing expertise.

A new, innovative product or service.

Location of your business.

Quality processes and procedures.

Any other aspect of your business that adds value to your product or service.

Weakness could be:

Lack of marketing expertise.

Undifferentiated products or services (i.e. in relation to your competitors).

Location of your business.

Poor quality goods or services.

Damaged reputation.

In SWOT, opportunities and threats are external factors.

Opportunity could be:

A developing market such as the Internet.

Mergers, joint ventures or strategic alliances.

Moving into new market segments that offer improved profits.

A new international market.

A market vacated by an ineffective competitor.

Threat could be:

A new competitor in your home market.

Price wars with competitors.

A competitor has a new, innovative product or service.

Competitors have superior access to channels of distribution.

Taxation is introduced on your product or service.

In many competitor analyses, marketers build detailed profiles of each competitor

in the market, focusing especially on their relative competitive strengths and
weaknesses using SWOT analysis. Marketing managers will examine each
competitor's cost structure, sources of profits, resources and competencies,
competitive positioning and product differentiation, degree of vertical integration,
historical responses to industry developments, and other factors.
Marketing management often finds it necessary to invest in research to collect the
data required to perform accurate marketing analysis. Accordingly, management
often conducts market research (alternately marketing research) to obtain this
information. Marketers employ a variety of techniques to conduct market research,
but some of the more common include:

Qualitative marketing research, such as focus groups

Quantitative marketing research, such as statistical surveys

Experimental techniques such as test markets

Observational techniques such as ethnographic (on-site) observation

Marketing managers may also design and oversee various environmental

scanning and competitive intelligence processes to help identify trends
and inform the company's marketing analysis.


Reputation in


Shortage of
consultants at
operating level
rather than partner

Expertise at partner Unable to deal with

level in HRM
because of size or
lack of ability



Well established
Large consultancies
position with a well operating at a
defined market
minor level

Identified market
for consultancy in
areas other than

Other small
looking to invade
the marketplace


Another way of utilizing SWOT is matching and converting.
Matching is used to find competitive advantages by matching the strengths to
Converting is to apply conversion strategies to convert weaknesses or threats into
strengths or opportunities.
An example of conversion strategy is to find new markets.
If the threats or weaknesses cannot be converted a company should try to minimize
or avoid them.


SWOT analysis may limit the strategies considered in the evaluation. J. Scott
Armstrong notes that "people who use SWOT might conclude that they have done
an adequate job of planning and ignore such sensible things as defining the firm's
objectives or calculating ROI for alternate strategies." Findings from Menon et al.

(1999) and Hill and Westbrook (1997) have shown that SWOT may harm
performance. As an alternative to SWOT, Armstrong describes a 5-step approach
alternative that leads to better corporate performance.
These criticisms are addressed to an old version of SWOT analysis that precedes the
SWOT analysis described above under the heading "Strategic and Creative Use of
SWOT Analysis." This old version did not require that SWOTs be derived from an
agreed upon objective. Examples of SWOT analyses that do not state an objective
can be "Human Resources" and "Marketing."

As part of the development of strategies and plans to enable the organization to
achieve its objectives, then that organization will use a systematic/rigorous process
known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis
for the analysis of business and environmental factors.
Set objectives defining what the organization is going to do
Environmental scanning
Internal appraisals of the organization's SWOT, this needs to include an assessment
of the present situation as well as a portfolio of products/services and an analysis of
the product/service life cycle
Analysis of existing strategies, this should determine relevance from the results of
an internal/external appraisal. This may include gap analysis which will look at
environmental factors
Strategic Issues defined key factors in the development of a corporate plan which
needs to be addressed by the organization
Develop new/revised strategies revised analysis of strategic issues may mean the
objectives need to change
Establish critical success factors the achievement of objectives and strategy
Preparation of operational, resource, projects plans for strategy implementation

Simple rules for successful SWOT analysis:

Be realistic about the strengths and weaknesses of your organization when

conducting SWOT analysis.
SWOT analysis should distinguish between where your organization is today,
and where it could be in the future.
SWOT should always be specific. Avoid grey areas.
Always apply SWOT in relation to your competition i.e. better than or worse
than your competition.

Keep your SWOT short and simple. Avoid complexity and over analysis

SWOT is subjective.
Once key issues have been identified with your SWOT analysis, they feed into
marketing objectives. SWOT can be used in conjunction with other tools for audit
and analysis, such as PEST analysis and Porter's Five forces analysis. So SWOT is a
very popular tool with marketing students because it is quick and easy to learn.
During the SWOT exercise, list factors in the relevant boxes. It's that simple. Below
are some FREE examples of SWOT analysis - click to go straight to them

SWOT helps a company to see itself for better and for worse. Companies are
inherently insular and inward looking SWOTs are a means by which a company can
better understand what it does very well and where its shortcomings are. SWOTs
will help the company size up the competitive landscape and get some insight into
the vagaries of the marketplace.
SWOT analysis has been a framework of choice among many managers for along
time because of its simplicity and its portrayal of the essence of sound strategy
formation -matching a firm's opportunities and threats wit its strengths and
weaknesses. Central to making SWOT analysis effective is accurate internal
analysis - the identification of specific strengths and weaknesses around which
sound strategy can be built.

The major competitors of wipro are:


Chart 1. Percentage Distribution of BPO
Companies, by sector, 2008

Information technology
Engineering service
Contact centre
Back office

From only around 100,000 fulltime employees in 2004, the BPO industry expanded rapidly to
nearly 372,000 employees at the end of 2008. The bulk of BPO jobs are in the contact center
sector, which employed around 227,000 people in 2008. The second largest sector in terms of
employment in 2008 was the back office/KPO sector with nearly 69,000 employees. Total BPO
employment grew by 24 percent between 2007 and 2008, whereas total employment in the
country grew by only 1.6 percent during the same period




Wipro's primary research revealed that businesses are set to accrue significant benefits from
enterprise mobilityincluding sales growth, operational efficiency gains, and heightened employee
"Communication Service Providers (CSPs) and Telecom Equipment Vendors (TEVs) must move out of
their comfort zone - the communications layer - and delve into the provision of enterprise mobility
applications that solve the complex business problems faced by their clients," explained Ayan Mukerji,
the Senior Vice President and Global Head of Wipro Technologies Media and Telecom Strategic
Business Unit.
The report puts forth the perspective that CSPs and TEVs must construct an integrated product
development, marketing, and sales strategy that leverages their innate strengths and sets them apart
from likely competitors. The three key insights from the survey that CSPs and TEVs can employ to
differentiate themselves from competitors include:

Network controls for data security. 70 percent of the survey respondents described security
as an above average barrier to the adoption of mobility solutions.

Network ownership to guarantee quality-of-service. Latency and downtime, while generally

accepted in the consumer market, will not be acceptable for mission critical enterprise solutions.

Vertical industry breadth. The communication industrys presence across every business
vertical leaves it well-positioned to sell and deliver industry-tailored mobility solutions.

Given the stunning business benefits projected by the survey participants, the Wipro report projects
that widespread adoption of enterprise mobility solutions is inevitable. Enterprise mobility is such a
critical investment area that if the communications industry fails to improve its market alignment of
appropriate solutions, it will be left behind by competitors with deeper experience and brand
recognition in enterprise mobility applications.

Training and Development at Wipro
Wiprospends almost one per cent of its total
revenue on training. The company has ten
state-of-art learning facilities across six cities
where 5000 people can be trained on a given day.
These centres impart training in HR, leadership
skills, behavioural skills and cross-culture training.
The Talent Transformation Team at Wipro comprises
more than 110 trainers.
Training Program Aimed at new Wipro Recruits
Project Readiness Program [PRP]
The PRP is a 68 day structured induction training
program offered to all campus recruits coming from
varied background (Engineers + Non-engineers) to
be trained on essential behavioral and technical

skills that prepare them to work in live customer

projects. E-learning has been introduced in the
Induction training for engineering campus new
hires. About 25% of induction training duration has
been adopted in E-Learning mode.
Training Programs Aimed at Experienced
Professionals (Examples)
Wipro BPOs SEED academic program
The SEED academic program helps employees
enhance their academic capability. The program
offers a large spectrum of courses across a range
of subjects in the field of Management and
Information Technology. Courses are imparted via
classroom, e-learning and self-study modes and
are available in India and International Locations. A
dedicated SEED online portal provides 24*7
access to employees and program administrators.
Since 2004, SEED has enabled over 6000 WBPO
employees shape and transform their careers.
Manager Excellence Framework
The Manager Excellence Framework was launched
in Oct 12. The framework includes a set of

resources available to managers to boost team

performance, build process capability and chart out
self-learning & developmental plan. Managers have
access to a self-development feedback survey.
Wipro Learning Solutions (WLS) helps customers align their talent with their business to
maximize customer value. WLS provides end-to-end Managed Learning Services covering
learning consulting, learning content, technology, delivery and administration. Wipro
leverages its world class Talent Transformation capability, instructional design experience,
subject matter expertise, process capability and domain knowledge to provide customers
with transformational learning solutions. Our partnership with several leading product and
service providers equip us with the right skills to develop the right solution for our
customers. We help design and execute effective training strategies, improve employee
productivity, reduce costs and provide an added value to our clients - thereby driving
business transformation.

Rapid Learning :At Wipro, we know how critical time is for fulfilling training needs and
hence we have developed competency in the area of Rapid Learning. An
emerging form of content development, Rapid Learning helps to develop
content in a short span of time using various tools; the content delivery can
be both synchronous as well as asynchronous. Wipro has strategic
partnerships with leading technology providers to help you choose the tool
that suits your requirement best. Based on research conducted in this area,
Rapid Content Development can be used for any of the following content
Critical Training when the training requirement is critical
and must be addressed immediately
Minor change when the difference between what is known
and what is new is minimal
Short shelf life when the content in question has a very
short shelf life
Frequent updates when the content needs to be updated

Process Training :-

Large enterprises keep updating their processes to improve the efficacies

of their systems. Business process training is typically a part of any
organizations overall change management plan. Wipro provides Process









Recruitment, and more. For a meaningful transition of the process, quality

training is extremely critical. Understanding the complexities involved in
rolling out these process trainings, we bring you quick solutions that help
deliver effective training for your organization.
The components of process training are:


Wipro Leaders Qualities Survey,which started in 1992, is one of our oldest
leadership development initiatives. It has successfully contributed in our
endeavor to nurture top class business leaders in Wipro. We have 8 Wipro
Leadership Qualities, which are based on Wipro vision, values and business
strategy. In order to identify and help leaders develop these competencies
we adopt a 360-degree survey process. This is an end-to-end program, which
starts with the obtaining of feedback from relevant respondents and ends
with each leader drawing up a Personal Development Plan (PDP) based on
the feedback received. The PDP is developed through Winds of Change
which is a seven-step program that helps in identifying strengths and
improvement areas, and determining the action steps.

The Leadership Development Framework

Wipro Leaders Program (WLP) - This program is for middle level leader
with people, process, business development and project management
responsibilities. These leaders are like the flag bearers of Wipro values and
Wipro way of doing business.

Business Leaders Program (BLP) - This is for senior leaders with

business responsibility. At this level, people are trained up for revenue
generation; and Profit & Loss responsibilities. The program covers
commercial orientation, client relationship development, and team
building and performance management responsibilities among other

Strategic Leaders Program (SLP) - This program covers top

management employees. The focus is on Vision, Values, Strategy,
Global Thinking and Acting, Customer Focus and Building Star
Performers. Wipro ties up with leading business schools of international
repute to conduct this program for Wipro leaders.

Custom Content Development

As a part of the Custom Content Development Service, Wipro provides

innovative and affordable learning content solutions. This service is
customized specially to meet your requirements and help you get a
competitive edge. Wipros Custom Content Development Service goes
through a rigorous development cycle to ensure Quality and Timely Delivery
of the solution.

Custom Content Development Service includes:

Application Training

Process Training

Compliance and Regulatory Training

Product Training

Rapid Training Solutions


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