You are on page 1of 9


What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers


Login • Sign Up

Get the best growth articles in your
inbox weekly!

Your email


What would you do to jumpstart growth
32 for a new company’s blog?
February 20, 2015 by Dylan La Com in Blogging, Content Marketing,
Early Traction

 Tweet

Question Details Log in to edit
Inspired by @Morgan's great question last week: What would you do
to jumpstart growth at an ecommerce store?

 Log in with Twitter

or log in with email to post a


Morgan Brown (@morgan) • February 20, 2015 at 11:36 am Link

Here’s what I would do:
1) Understand really clearly what the goal of the blog is,
how it fits into your marketing efforts, what value you’re
trying to provide and who you’re trying to reach.
2) I’d then go and look at other blogs that are serving the
similar audience. What do they do well, what are they
missing. In other words, what’s the gap in the market that
I could fill?
3) What content is popular and gets shared a lot. I would­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/


I would research their writing and Tweets/blog posts and identify what topics they’re passionate about. learning from others who are already successful. You can use @backlinko‘s approach to getting influencers to share your content as he describes here: http://backlinko. finding receptive subreddits may be helpful as well.Related to the ideas that get shared a lot but add a layer of detail or research to them. . again Iris Shoor’s ideas here: http://www. The big influencers and people with large social Also. For 31  Reply Angelo Lirazan (@angelolireezy) • February 20. 2015 at 12:43 pm Link I especially like #3. I would use tools like BuzzSumo and this strategy by Iris Shoor on reverse engineering where sites get their traffic:­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 2/9 . 6  Reply https://growthhackers.000 in two years: http://www.startupmoon.25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers 3) What content is popular and gets shared a lot. I would also look into how community sites might be able to benefit from your content. that leads them to share or address it with their audiences.movoto. .Content that aligns or contradicts what influencers in the space I would also identify the thought leaders in the space. I would plan my initial content around ideas that are proven to be interesting to people in the space by writing things that are: .startupmoon.000 visitors to 18.Content that has proven successful in the past based on share rates etc. I would also read this post on how Movoto built their blog from 4) I would also start to build up my own distribution network by building a twitter audience.

2015 at 11:41 am Link this is amazing. thanks @morgan! 3  Reply Everette Taylor (@everette) • February 21. 2015 at 10:04 pm Link Awesome @morgan – just a few things I would add to this. 4  Reply Dylan La Com (@dylan) • February 20. DON’T opt in everyone in your current email list to your blog email list. -Use email collectors on blog landing page and Twitter Cards on social to start acquiring emails to distribute your content for those who are interested. spur ideas for future posts. 3  Reply Arian Rahbari (@arianrah) • February 20. These are the places you want to be able to submit your content­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 3/9 . Announce your blog to them and allow them to opt in. -Create a social strategy around your social media channels to distribute content and start to put more of an emphasis on growing your targeted audience on social media like Morgan said. 2015 at 1:04 pm Link This is awesome! 2  Reply Pascal from Munich (@pascalswelt) • February 23. -Figure out what communities and content aggregators that your audience is hanging out at. 2015 at 12:19 pm Link Now that’s a pretty solid strategy. get feedback.25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers Benji Hyam (@benjihyam) • February 20. and even find guest writers for your blog. 2015 at 12:44 am Link great! Thanks @morgan https://growthhackers.

25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers 2  Reply Angelina Fomina (@aafomina) • February 24. One hack around that is to line up a contributed post of the interview at a big 9  Reply Morgan Brown (@morgan) • February 21. “Check out my interview with @morgan on how to grow your blog audience. 2015 at 8:39 pm Link Thanks for the awesome list. 2015 at 2:12 pm Link Really loved this list – thanks! 1  Reply Zach Abramowitz (@zachabramowitz) • February 21. Sometimes experts will want to know they’re doing the interview on a site with traffic. 2015 at 9:51 am Link @morgan has an excellent list — I would add one other item. 2  Reply Rachel Berry (@cmrberry) • February 24. That was one of the key strategies I used to grow my blog back in the day. They will then share the content with others in their network (it’s always flattering to be interviewed!) and you can encourage them to share it by tweeting at them­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 4/9 .” We grew our blog audience this way blog. 2015 at 12:18 pm Link Totally agree with you Zack. 2015 at 8:56 am Link Awesome advice! Thanks for including the guides. what a great way to start.g. Interview thought leaders and experts on your blog. Interviews are a great way to do it. 2  Reply Earl Dos Santos (@earldossantos) • February 20.replyall.

but I don’t get asked.” Focus on the guest.disruptiveadvertising. traffic shouldn’t even come­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 5/9 . 2015 at 2:31 pm Link These are all great ideas! :) I wanted to get your take on this one: At my old company. For a few thousand $.com/halloween-guide/ Through Twitter ads. we launched a Halloween AdWords guide and had great success with downloads and people sharing it because it was during October of last Here’s another hack — if you can get that first interview with someone impressive you can then leverage that to flatter the guest. Y & Z. it gave us over 1. say something like. I don’t always get a yes for an interview request. That way you get exposure. 2015 at 2:58 pm Link @morgan so funny that you should say that.25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers to line up a contributed post of the interview at a big blog. Instead of focusing on traffic and exposure in your ask. do you guys think that’s a good idea to kickstart a blog? And then obviously continue to produce great content that people will want to read by going back to your blog and share from that. http://get. which we then turned into our blog subscribers with still great engagements and some unsubscribes. Please let me know! 4  Reply https://growthhackers. 3  Reply Johnathan Dane (@johnathandane) • February 22. emphasize that you’re interviewing them because of their expertise. 4  Reply Zach Abramowitz (@zachabramowitz) • February 21. “Here’s an interview I did with X. because I did that here abovethelaw.000 downloads. “How much traffic does your blog get?” If you flatter correctly. the guest post and links back to your blog to grow it.

Get a better idea of their specific interests and language they use to describe this problem — then use that language in your content. building an audience from scratch is all about community and relationship building. I recently wrote a post on the topic for CoSchedule’s blog. Happy to share! 4  Reply Morgan Brown (@morgan) • February 23. Build a rapport with the thought leaders in your space and ask the to contribute to your blog. ask if you can contribute to theirs! I could honestly go on about this forever – it is my fav subject.25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers Morgan Brown (@morgan) • February­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 6/9 . but for anyone interested. then give them credit. It’s also smart to identify thought leaders and influencers in your focus area early on. Or ask them to provide their feedback before it’s public. Ask them questions relevant to the problem or issue your blog will be solving for. I second what @morgan said – you need a clear understanding of your blog’s goals — the value you’re providing and who that value is best helpful to. 2015 at 9:44 am Link For me. first and foremost. you should be out there talking to people in relevant forums. When that blog is still just a glimmer in your eye. I don’t want to spam here. IRL events. Facebook and LinkedIn groups. 3  Reply https://growthhackers. share Shannon! :) Great suggestions as well. Get their contact info so you can casually share it with them later. etc. 2015 at 12:31 pm Link Share. on Twitter. A great way to do this is with social listening and media monitoring. Well. 2015 at 4:19 pm Link I think this is a great idea @johnathandane! 1  Reply Shannon Byrne (@shannon-byrne) • February 23. Better yet.

25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers 3  Reply Shannon Byrne (@shannon-byrne) • February 23.” 1  Reply Joseph Putnam (@josephwesley) • February 23. similar to @morgan. 2015 at 7:48 pm Link Love this “Knowing your audience is not the same as your audience knowing you.) Here ya go! http://coschedule. You don’t want to copy exactly. The hard part here is attempting to go broad or niche. 2015 at 3:53 pm Link I’d start by defining the topic and the core­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 7/9 . Spend 10 hours promoting. something I did recently by borrowing a Movoto strategy and turning it into an infographic that’s coming out on Wednesday. Then. 4  Reply Joseph Putnam (@josephwesley) • February 24. 2015 at 8:52 am Link If a blog post gets published but nobody finds it. Broad means a lot more traffic potential. If it works somewhere else. I’d study what works on other sites based on my own observation and tools like buzzsumo. for every hour you write. https://growthhackers. niche means you’re getting exactly who you want to your site through your blog. 2015 at 6:54 pm Link Knowing your audience is not the same as your audience knowing you. did it really get published? 2  Reply Morgan Brown (@morgan) • February 2  Reply demetrius michael (@dem_z) • February 23. but you do want to reverse engineer and create content around similar topics. 2015 at 2:18 pm Link Well…since you asked .

2015 at 4:30 am Link Great post. thanks @Morgan. preferably with a tool like GetRooster. 1  Reply Anna Kingsley (@anna-kingsley) • February 24. 1  Reply About • Blog • Twitter • Guidelines © 2015 GrowthHackers https://growthhackers. I’d do that. Last but not least. You should easily double your sign up rate which goes a long way towards jumpstarting a blog. Publishing consistently once per week for a year is going to be better than 5 times per week for a Something else I’d do is find way to leverage influencer audiences through interviews with them. If it works somewhere else. round up­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 8/9 . I’d write 2500. 2015 at 8:52 am Link Out of all these tips. 3  Reply Joseph Putnam (@josephwesley) • February 24. I almost forgot.25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers coming out on Wednesday. or maybe white board videos. that’s great. there’s a good chance you can get it to work for you. etc. If you can do infographics. Oh. This is another strategy I’m using on Wednesdays infographic. I use BuzzSumo and it’s a great tool esp to find influencers. If other blogs are writing 500 word posts. reverse engineering what works on other sites and taking time to promote posts are the top two things I’d focus on. I’d also find as many ways as possible to create unique and amazing content. Anything that’s unique and done at a really high level and doesn’t just regurgitate content that’s been covered 100 times or more. be sure to offer a download to entice email subscribers. don’t forget to promote your posts and also to publish consistently. Consistency is important so people know how often they’ll hear from you and also provides deadlines to make sure you continue producing content. If I have the resources to create a really indepth guide.

25/2/2015 What would you do to jumpstart growth for a new company's blog? ­ GrowthHackers­would­you­do­to­jumpstart­growth­for­a­new­companys­blog/ 9/9 .