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Nike, is a major publicly traded sportswear and equipment supplier based in the United States.
The company is headquartered in the Portland metropolitan area of Oregon. It is the world's
leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with
revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people
worldwide. Nike has contracted with more than 700 shops around the world and has offices
located in 45 countries outside the United States. Most of the factories are located in Asia,
including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines and
1. Due to the growth and pervasiveness of IT, organization such as Nike operates in a much
different business environment. Describe the three business issues and how those issues can
dramatically affect IT in Nike. (12m)
2. Evaluate the changes that are taking place in the external business environment and the
internal business environment which may impact Nike? (20m)
3. Discuss how Nike should response to the changes in the internal and external organizational
environment. (8m)
4. Give two or three characteristics of the technology trends in hardware, software, data, and
communications which shall contribute to Nikes operation. (12m)
1. Compare the traditional set of responsibilities for IS and the trends that are moving
traditional roles out of IS. (10 marks)
2. What are the three IT eras and what has been the CIOs job in each? (9m)
3. CIO must establish and maintain the credibility of the organization so that the IS organization
shall be viewed as successful and reliable. Discuss how CIO manages to establish credibility
and foster changes. (14 m)
4. Discuss why CIO must lead the IS team to create vision by understanding the business. List
any five approaches a CIO could use to increase their understanding of the business and
environment. (15m)


1. Provide suggestion on how the three types of strategic uses of IT in business, as listed below,
would be best adopted by Nike. (15 m)
Working inward: business to employee
Working outward: business-to-customer
o Online Order
o Personal Customization of shoes
o Membership with CRM implementation
o Provide New Products new and company news and promotions
Working across: business-to-business
o Extranet
Provides current demand in the shop location area so the supplies can
estimate the quantity before the actual order placement.
o Coordinating with Co-Suppliers
o Building Relation ships
o Implement SCM solution ie SAP
Sales, Inventory and Operation Planning
Demand and Supply Planning
Manufacturing and Supply Planning
Transportation Management
Warehouse management
2. Building relationships with various players in Nike business ecosystem should be the
strategic objective for use of IT. Differentiate between loose, close, and tight relationships
which would be exercised by Nike. (12m)
3. Discuss how might Nike implement electronic tender? (5 m)

Deliver Tracking to Customer as well as Business to Business

Get customer feedback online after a purchase is completed
Online Chat Help
News Letters to Members
Online add on Sports websites

4. What is the cheap revolution and how Nike could make use of the cheap revolution?
5. Discuss 3 key benefits of intranets applied to the above short case study (9 m)
a. Provide information to the Employees regarding events hold within the organization
and other relative announcement to the whole organization.
b. Shops across the globe will have access to quick information about new products and
updates within the organization. And plus maybe check other store stocks or
c. Employee Directory with email and phone numbers
d. Availability to download internal use forms. Like leave forms or request transfer
forms or etc.

1. Why is this important that an IS plan should be linked to the strategic plan for the overall
organization? (6m)
2. Describe the five basic multi-steps in information resource planning, and some ways that
business managers might participate in each step? (20m)
3. Why is it important to assess business user attitudes, not just their use of information? (5m)
4. How does an information vision differ from IT architecture? (8m)
5. Differentiate between IS Strategic Plan and Operational IS. For each provide an example

1. Discuss any 4 of the types of e-business transactions and recommend which one is more
suitable to be implemented in Nike. Justify your answer. (15m)
2. Explain two benefits of e-government. (6m)
3. Discuss the three (3) types of e-business applications for retailers. Support your discussion
with examples of retailers. (9m)
4. Technologies are always been associated with the deployment of e-business environments.
Critically evaluate how technologies underpin the selection, implementation and operation of
e-business services. (8m)
5. E-Business has many challenges. Discuss those challenges. (12m)

1. How do data, information, and knowledge differ? (6m)
a. Data is Raw by its self does not have any value or meaning
b. Information is processed data
c. Knowledge differ
2. Describe the three-level database concept. What are its advantages? (9m)
a. Level 1: External, conceptual or local level Various user views of corporate data
Each application program has own view
b. Level 2: Logical or enterprise data level Technical (human) view of all corporate
data Controlled by database administrators
c. Level 3: Physical or storage level Specifies the way data is physically stored For use
by database administrators

3. What is the main problem in managing data? (4m)

a. Inconsistent Data Definitions
b. Proliferation of heterogeneous database
c. Data availability, integrity and security
4. Why was ERP a driving force in getting data into shape in many companies? (6m)
5. What is a data warehouse? How data warehouse helps Nike? (10m)
-system used for storing large amount of data such as reporting and data analysis.
Nike can use the system to store the sales, financial, inventory data so it is easier to make
business decision,
Save time easier to retrieve information
Used for CRM store customers feedbacks, loyalty and information
Future prediction based on data stored.

TUTORIAL LECTURE 7 very important

1. What are the typical IT operational problem and discuss three strategies to improve
operations. (15m)
2. Discuss any 5 new issues in operations which encountered by IS department. (15m)
3. Differentiate between transitional outsourcing, best-of-breed outsourcing, business process
outsourcing, and e-business outsourcing? (16m)

Ford Motor Company is an American multinational automaker headquartered in Michigan, USA.

It was founded by Henry Ford and incorporated on June 16, 1903. The company sells
automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln
Ford introduced methods for large-scale manufacturing of cars and large-scale management of an
industrial workforce using elaborately engineered manufacturing sequences.
Ford is the second-largest U.S.-based automaker and the fifth-largest in the world based on 2010
vehicle sales. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the
eighth-ranked overall American-based company in the 2010 Fortune 500 list. In 2008, Ford
produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants
and facilities worldwide.
State the Assumption befor answering these question
4. Discuss 3 key benefits of IT outsourcing applied to the above short case study (9 m)
The company can focus Automobile research and investment other than IT operations
They will be able to deal with the talent shortage
Enforcing Privacy and operation are being simplified.
If they outsource IT they can have more expertise relating to automobile to their compnay
5. Recommend which type of IT outsourcing is suitable for Ford and justify your
recommendation (5m)
Monolithic Outsourcing since ford is a company focused in auto mobiles they could
outsource their entire IT operation and focus the staff and talents to the internal
automobile services.
6. At Ford how outsourcing should be managed to be successful
Temporary team if project else permantent - They should have a propoer organization
structure to deal with the managing issues with the outsourced company since both
the parties may not have the same goal. Like joint teams to deal with issues,
A services level agreement signed by both parties which inclues the following
Performance Requirement
Recommendations for managing daily interactions:
Manage expectations
Integration of two staffs require explicit actions
Grant outsourcing staff appropriate access
Hold joint celebrations and social events

Invite each other to meetings

Communicate frequently

1. Describe the term project, project management, IT portfolio management and project
sponsor. (12m)
2. Describe the roles of IT project manager and what types of skills have been identified as
important for successful IT project managers? (14m)
3. There are three major components available in project planning. Discuss the components.
4. Differentiate between project initiation and project closing. (10m)

1. Discuss any (4) four primary reasons of networking (12m)
2. Which four issues determine the degree to which a system is distributed? (12m)
3. Discuss any (4) four types of enterprise distributed systems with a diagram of each enterprise
distributed system to illustrate your understanding. (16m)
4. Relate any (2) two advantages of distributed systems to Nike. Discuss your answers.(8 m)
5. Differentiate between thin client and fat client. Suggest a scenario for each of thin client and
fat client that would be a suitable to be implemented in Nike. (10m)
1. What is digital convergence and why is it should be important to organization such as Nike?
2. Compare the four types of wireless area networks. Discuss your comparison by drawing a
diagram for each type of wireless networks. In each diagram you need to include the
necessary end user devices. (16m)
3. What is an extranet and how are they related to internet? Discuss how intranet could be
useful to Nike. (10m)
4. Describe three attributes that make the Internet important to corporations (9m).
5. Discuss the roles of the IS department in the management of telecommunications within an
organization. (12m)

1. Explain five characteristics of groups.

2. Name several types of groups and briefly describe each
3. Describe the four cells of the time/place matrix. Give an example of a technology used in
4. 7. What are some of the ways IT can help improve meetings?
1. Why is it important for an organization such as the BBC to be able to measure the return on
investments which it makes?
2. What benefits could it gain from using IS to improve quality of service that you would value?
3. How easily could it quantify these benefits in monetary terms?
4. What three intangible benefits could it achieve with the help of IS?
5. As senior IT manager in a large organisation, you know that you have to invest in the basic
IT platform and supporting infrastructure to keep supplying businesses with the systems they
need. However, there are significant costs, and no direct benefits from this investment. How
will you justify it to the senior management?