THE EXPAT

MAGAZINE
2014
8

THE PUBLICATION

COPIES: 11,000
FREQUENCY: MONTHLY SIZE: A4

The Expat magazine was launched in 1996

and in the last 18 years has become Malaysias
best known and most widely read publication
by the resident English speaking, expat
community. It is the only publication which
offers all expats a free subscription for as long
as they live in Malaysia.
This has created a loyal following and
56% of subscribers say they do not read
other expat magazines. In return we ask for
demographic data so we know exactly who
is reading it. Expats from over 100 different
countries currently subscribe.
Expats know that advertisements in The
Expat are targeted at them, making them
much more effective. Over 50% of subscribers
saying they read and sometime or often
buy products and services advertised in the
magazine. Some 70% of subscribers say they
use The Expat as a source of information for
their overseas visitors. The reading copies
extend the readership beyond subscribers
and reach many overseas visitors and affluent
Malaysians.
Any business targeting the expat
community will find it hard to find a more
effective way to reach this affluent segment.
The complete magazine is online and we can
create marketing packages which include
other digital communications - website
advertising and sponsored editorial as well as
e-mails and regular e-newsletters to increase
the effectiveness.

CONTENTS

The Expat magazine gives resident

expats essential and entertaining information
about all things Malaysian.
The front section of the magazine covers
topics from events, education, property, and
feature articles that are of interest to the expat
community.
The back section, The Expat Information
offers restaurants, shops and services that are
expat friendly around the Klang Valley and
Malaysia.

DISTRIBUTION

The widespread distribution means

we not only reach resident expats but also
many visitors. The reading only copies are
clearly marked with a request not to take
them away.

Subscription copies (5000 to 6000)

Reading only copies to:
Expat associations

ADVERTISING RATES
RATE (RM)
12,000
10,000

Text: 265mm (H) x 360mm (W)

Trim: 297mm (H) x 420mm (W)
Bleed: 305mm (H) x 430mm (W)

Back cover
10,000
Inside front cover 8,000
Full page 6,900
Text: 265mm (H) x 180mm (W)
Trim: 297mm (H) x 210mm (W)
Bleed: 305mm (H) x 215mm (W)

Half page (Horizontal) 3,700

130mm (H) x 180mm (W)

Half page (Vertical) 3,700

265mm (H) x 85mm (W)

One third page (Horizontal) 2,600

80mm (H) x 180mm (W)

One third page (Vertical) 2,600

265mm (H) x 55mm (W)

Quarter page 2,000

130mm (H) x 85mm (W)

Panel 1,500
45mm (H) x 180mm (W)

THE EXPAT - INFORMATION SECTION

Full page 4,500
Inside back cover 6,000
Text: 265mm (H) x 180mm (W)
Trim: 297mm (H) x 210mm (W)
Bleed: 305mm (H) x 215mm (W)

Half page (Horizontal) 2,500

130mm (H) x 180mm (W)

Half page (Vertical) 2,500

265mm (H) x 85mm (W)

Quarter page 1,300

130mm (H) x 85mm (W)

BULLETIN BOARD
Double box

700

80mm (H) x 85mm (W)

Single box
40mm (H) x 85mm (W)

Hotel business centres/lounges

Foreign embassies
Selected food and beverage outlets
Selected retail stores
Onboard some MAS/Lufthansa flights
Airport VIP lounges

Complete magazine with advertisements

online at www. TheExpatGroup.com

ADVERT FORMAT
THE EXPAT - ROP
Inside front cover DPS
ROP DPS

400

DIGITAL ADD-ON:
EXPATGOMALAYSIA.COM
(10% OFF WITH PRINT PURCHASE)
LEADERBOARD AD: RM1,750 per
month (Delivers 10,000 impressions
per month)
ISLAND AD: RM1,500 per month
(Delivers 10,000 impressions per month)
SPONSORED STORIES: RM4,000
per sponsored story (Delivers 400
unique visitor clicks per month)

ARTWORK FEE:
Charge will depend on work involved.
Ranges from RM300 RM800
There is no 10% prepayment discount for
classified adverts.
Three or less insertions must be paid in
advance.
ARTWORK SUBMISSION:
PDF format 300dpi.
InDesign save with high-res pictures
and fonts.
Illustrator text must be outlined and
saved together with high-res pictures if
pictures are not embedded.
Photoshop psd/eps/jpeg 300dpi.
Colour proof must be provided.
The Expat magazine (Borneo Vision
Sdn Bhd) cannot assume liability in the
event of faulty artwork from client.
BOOKING DEADLINE: 1st of the month
prior to publication
NB: All prices are subject to 6% government
sales tax

7th floor, Syed Kechik Foundation Building, Jalan Kapas, Bangsar, 59100 Kuala Lumpur. Tel: 603-2094 9664 / 2093 9539 Fax: 603-2094 9690 E-mail: sales@theexpatgroup.com